10 Key Content Marketing Predictions

content-marketing-predictions-2014As we kick off 2014, there is no shortage of predictions of what’s in store for the content marketing space (in fact, see our top 50 content marketing predictions). When we covered content marketing predictions in our first #CMWorld chat or the year, it was our busiest yet. Read the transcript below to see what is on everyone’s mind as we start the new year.

Join us for our #CMWorld Twitter chats every Tuesday at noon ET. You can see the schedule of upcoming topics and guests as well as transcripts from previous chats.

Let’s get started! Q1: What is your biggest prediction for the content marketing industry in 2014? #CMWorld

 

A1: #1 prediction: We see the start of the movement where brands will buy media companies. #cmworld

@JoePulizzi

 

A1.2014 will be the year of the content marketer. Organizations will include content in their marketing structures, finally #CMWorld #cmworld

@StudioOne

 

A1: I predict an Oscar winning actor to be a #cmworld speaker. Or is it a wishful thinking? 😉

@NenadSenic

 

@JoePulizzi Didn’t you predict the same for last year? #cmworld

@NenadSenic

 

.@CMIContent my prediction for content marketing in 2014 is that it becomes more mobile focused: http://goo.gl/hEx5CA #CMWorld

@FirstResponsive

 

@NenadSenic Ha – we love that prediction! You are good at this. #CMWorld

@CMIContent

 

A1: Large brands will start looking for media companies that have specific subscriber bases and followings in certain niches. #cmworld

@JoePulizzi

 

@CMIContent A1: That even more businesses will understand the value of *good* content. Some are still coming around to the idea. #CMWorld

@atxcopywriter

 

A1. That marketers truly get to know their customers and become more obviously relevant #cmworld

@ardath421

 

Met @kevinspacey. He’s a good guy. #Keyser Söze #cmworld

@SusynEliseDuris

 

@JoePulizzi Thoughts on which brands? #CMWorld

@ejyoung67

 

@JoePulizzi Why would brands want media companies? #cmworld

@CTrappe

 

A1 Hoping to see companies take quality more seriously if @joePulizzi is right…need good writers/editors to publish #cmworld

@tracibrowne

 

#CMworld Happy New Year to all of you! Hope you found a way to stay warm and cozy this morning 🙂

@Jupiter_Labs

 

@ardath421 Relevancy and quality are key! #cmworld #cmworld

@StudioOne

 

A1: I predict we’ll have to start talking more about small, micro brands, small entrepreneurs. #cmworld

@NenadSenic

 

A1: 2014 prediction: Editors will rise in power once again and yet grammar police will fall back #CMWorld

@Brewbom

 

A1: Journalists will become bigger players in sponsored ad content (by necessity). #cmworld

@itscomplicated

 

@CMIContent my prediction for content marketing in 2014 is that it becomes more mobile focused: http://goo.gl/hEx5CA #CMWorld

@FirstResponsive

 

@CTrappe Instead of building from ground zero, they can buy content staffing, process, subscriber base and loyal brand in one. #cmworld

@JoePulizzi

 

A1: more collaboration with content, people demanding #socialproof #cmworld

@lttlewys

 

A1. I think more companies will focus on understanding if their content is effective — and use that to create better content #cmworld

@michelelinn

 

A1. Content will make/break businesses! In #ecommerce, I think we’re going to have to rely on it more than promos to win customers #cmworld

@vegecomgirl

 

@JoePulizzi #1 prediction: We see the start of the movement where brands will buy media companies. #cmworld < who’ll @Microsoft buy first?

@VariaSolutions

 

A1: Companies will start increasing their content marketing budgets. It’s proven now… time to do it right. #CMWorld

@tiffanifrey

 

@CMIContent A1: And more businesses will start to approach their content marketing with more of a plan #CMWorld

@atxcopywriter

 

A1. Content Strategy will become more prominent. Can’t ignore it forever! #cmworld

@ardath421

 

@CTrappe I think that any brand with any budget not looking at buying media properties is playing the wrong game. #cmworld

@JoePulizzi

 

The first #CMWorld Chat of 2014 w/ @CMIContent’s very own @JoePulizzi! Happy Content New Year!

@pamelamuldoon

 

A1: 2014 prediction #2 even crappier crappy content will be produced by bigger and bigger brands. #CMWorld

@Brewbom

 

@CMIContent my prediction for content marketing in 2014 is that it becomes more mobile focused: http://goo.gl/hEx5CA #CMWorld

@avadheshmahajan

 

@pamelamuldoon Hello, ma’am! #cmworld

@NenadSenic

 

A1: as more and more try their hand at content marketing, having the right mix will be crucial #cmworld

@Steph_Montreuil

 

@ardath421 People will also respect it more! #cmworld

@StudioOne

 

Totally agree with the media company acqs. We’re seeing some of that now. The proof is what happens after the acq. Does it work? #cmworld

@SusynEliseDuris

 

@JoePulizzi: A1: Large brands will start looking for media cos that have specific subscriber bases & followings in certain niches. #CMWorld

@avadheshmahajan

 

Good morning #cmworld — sorry I’m late! /wave @lttlewys @JoePulizzi

@SFerika

 

A1: Content will remain king, and grow its effect on the industry. #cmworld

@melissacralph

 

@michelelinn – exactly our prediction. smarter content strategies. #cmworld

@Ebyline

 

@JoePulizzi @CTrappe I wonder if we’ll see this drive up the value of older media like newspapers with stable subscription rates. #CMWorld

@AlexConde

 

A1) As long as brands become media companies, it doesn’t matter if they buy them or grow from within #CMworld

@Jupiter_Labs

 

@atxcopywriter YES! Plans will be greatly needed and implemented. Get smart with content #cmworld

@vegecomgirl

 

@JoePulizzi As a result to you think email marketing will become even bigger?#CMWorld

@WolfgangDigital

 

@SFerika Great to see you this morning! #cmworld

@melissacralph

 

A1: Companies will focus on competing with trade pubs and niche media sources, rather than their traditional competition. #CMWorld

@MichaelMooneyy

 

@StudioOne Gosh, I hope so. Really, Really HOPE so! 🙂 #cmworld

@ardath421

 

@SFerika @lttlewys @JoePulizzi Welcome!! #cmworld

@StudioOne

 

@JoePulizzi #cmworld Does that mean for example, if I am a winery, become a go-to wine media company but I would just happen to sell wine?

@MarkETennant

 

@AlexConde A new business model for media brands could be to sell to brands who have a tough time building it themselves. #cmworld

@JoePulizzi

 

A1 That people will finally realize that infographics are not whitepapers with black backgrounds #toomuchtext #cmworld

@tracibrowne

 

@JoePulizzi Is Amazon buying the Washington Post an example of your prediction? #cmworld

@CTrappe

 

@JoePulizzi @CTrappe If the media buying spree starts in 2014, will we see bidding wars in 2015? #CMWorld

@AlexConde

 

@SFerika Morning! Great to see you!! #cmworld

@lttlewys

 

#CMWorld Google’s ever tightening algorithms are going to force content to become even more relevant. Good for the consumer!

@tiffanifrey

 

2014 prediction #2 even crappier crappy content will be produced by bigger and bigger brands. #CMWorld #content #marketing

@avadheshmahajan

 

Ducking in a little late. Hello everyone! #cmworld

@JesKorn

 

@CMIContent So glad to be here today from sunny SoCal! #CMWorld

@pamelamuldoon

 

@CMIContent Hey! Happy New Year (and cold one at that!!). Hope you’re warm where you are (I’m freezing my butt off). #newyork #cmworld 😀

@itscomplicated

 

Q2: @jfly mentions short form content. How do you think this will play a role in content marketing in 2014? #CMWorld

 

A1 I’m predicting creation of more Head of Content roles as companies recognize the value of centralizing content oversight #CMworld

@SFerika

 

@JesKorn Hi Jessica! We just started. Welcome! #CMWorld

@CMIContent

 

@michelelinn I hope so 😉 #CMWorld

@Jupiter_Labs

 

@itscomplicated How so do you think? More Native Advertising? #cmworld

@ejyoung67

 

@MarkETennant That’s a great content marketing strategy in general. #cmworld

@JoePulizzi

 

@avadheshmahajan We hope not! #CMWorld

@CMIContent

 

A1: I’m hoping people start looking at analytics more to get a better idea of what works, what doesn’t & why #cmworld

@Steph_Montreuil

 

@JoePulizzi What are the most important skills for content creators/marketers to develop in 2014? #cmworld

@ProfessionalPen

 

@tracibrowne – I really hope you are right #cmworld

@Ebyline

 

@itscomplicated @CMIContent Happy New Year! I feel your pain, I’m here freezing in Philly too! #cmworld

@JesKorn

 

A2: Short form will be act like a blitz for a pre-campaign. #cmworld

@melissacralph

 

Messages will become shorter like Instagram and vine. You’ll have to pack a big punch in a small message. #cmworld

@StudioOne

 

A1: Content prediction for 2014 >> We’ll begin to see more consolidation of content curation/marketing tools (thank god). #cmworld

@itscomplicated

 

A2: Yes, the cool answer is to say that more brands will focus on “grains of sand” content – repackage, repurpose, reimagine… #cmworld

@JoePulizzi

 

@itscomplicated amen! #CMWorld

@friendemic

 

@CMIContent @jfly Can you plz define some examples of short-form content? #CMWorld

@MuseContentGrp

 

@JoePulizzi I would love to see how that could turn things on their heads. 2014 could be very exciting if you’re right! #cmworld

@AlexConde

 

@pamelamuldoon Whenever I see yours, I hear your voice. Was impressed in Cleveland. 🙂 #cmworld

@NenadSenic

 

@CTrappe It’s close…except that Bezos did that on his own. If Amazon bought it, yes. That’s what we will start to see though. #cmworld

@JoePulizzi

 

@CMIContent @jfly videos! quick responsive short wins! content that is more authentic and less edited. #CMWorld

@friendemic

 

@JoePulizzi when you say “buy media properties” do you mean other companies or adding media elements to existing CM plan? #CMWorld

@pamelamuldoon

 

@ejyoung67 Yes, native advertising for sure. They’re already playing in that arena. But also, indirectly. #cmworld

@itscomplicated

 

A2 I refuse to believe that people have de-volved to only consume short form…some will still like substance…please! #cmworld

@tracibrowne

 

A2: short form content is goin to have to be tight/slick to tickle the interest to start a deeper relationship #CMWorld

@lttlewys

 

A1: Brands will put more money behind digital content like they do w/ traditional advertising. Those worlds will start to converge. #CMWorld

@WarJessEagle

 

A2: But, for most brands, I think the opportunity is to dominate one channel, with consistent content, instead of being everywhere #cmworld

@JoePulizzi

 

I am happy that longer form video content is on rise as is longer form content, provided content is compelling. It’s a good sign. #cmworld

@SusynEliseDuris

 

Messages will become shorter like Instagram and vine. You’ll have to pack a big punch in a small message. #cmworld #contentmarketing

@avadheshmahajan

 

A2: Focus on the message of short form & relay it in the best way possible to increase engagement. KISS acronym! #cmworld

@JesKorn

 

A2 short form snackable content will continue to be used to drive folks to more meaty content #cmworld

@SFerika

 

@tracibrowne I think that will be one of the trends: having the right mix of content – can’t put all your eggs in one basket #cmworld

@Steph_Montreuil

 

@tracibrowne Agreed…I believe long-form content is going to be huge in 2014. #cmworld

@JoePulizzi

 

A2: short form content is where users shine and brands struggle. #CMWorld

@Brewbom

 

@WarJessEagle and isn’t it high time? #CMWorld

@friendemic

 

@JesKorn Happy New Year!! Good to see you (even though we’re both in a deep freezer!). : ) #cmworld

@itscomplicated

 

A1: Think images and video as a go-to viral tactic will become more common as well, as brands look for new ways to create content #cmworld

@ReferralCandy

 

So many good answers to Q1! #CMWorld

@atxcopywriter

 

@CMIContent great to see you too! I missed my Tuesday morning #cmworld fix the past few weeks! 🙂

@SFerika

 

+1 @JoePulizzi: A2: I think the opportunity is to dominate one channel, with consistent content, instead of being everywhere #cmworld

@michelelinn

 

Development more of a relationship with the consumer! MT @lttlewys A2 short form content is going to start a deeper relationship #cmworld

@StudioOne

 

@JoePulizzi The temptation to try to play the CM field with sub-par content is high, though. #cmworld

@melissacralph

 

@SFerika GREAT way to put it #reelthemin #CMWorld

@friendemic

 

Lurking and learning here for the first time. #cmworld

@CliftonW21

 

@tracibrowne I like to think there’s space for both. But we need some substance, not just short form and fluffy long form. #cmworld

@AlexConde

 

@JoePulizzi @LJnepremicnine And I’m here from ultra cold Chicago! #CMWorld @CMIContent

@KyleAkerman

 

Tuning into #CMWorld chat for the first time! Excited to connect! @JoePulizzi

@EndearMedia

 

A2) Be concise and to the point. Great content doesn’t have to be long. Don’t waste your customers time! #CMworld

@Jupiter_Labs

 

A2: I think you’ll see winners (and losers) for both short-form and long-form content in 2014. #cmworld

@JoePulizzi

 

A1: non-marketers will start to understand the value of content marketing #cmworld

@NHowellsFW

 

@CliftonW21 Hi Clifton! Welcome! Lurk all you want, jump in anytime! Thanks for coming by! #CMWorld

@CMIContent

 

@CliftonW21 Welcome! I’m somewhat new too. Just jump in! #cmworld

@melissacralph

 

@CliftonW21welcome – we don’t bite 😉 #cmworld

@Steph_Montreuil

 

@Jupiter_Labs especially if we move into short form content! #cmworld

@StudioOne

 

@CTrappe @JoePulizzi I was wondering if there were any good examples of it already happening #CMWorld

@atxcopywriter

 

@Jupiter_Labs Yes, but sometimes it takes time to tell a good story, and it can’t be told in short form. #cmworld

@JoePulizzi

 

@itscomplicated Some examples? #cmworld

@ejyoung67

 

I must say that form of various content and its way of promotion would increase massively to get maximum outreach by brands #CMWorld

@avadheshmahajan

 

A2: Will be key to know which platforms long & short content works best. Adapt content accordingly. #cmworld

@JesKorn

 

A2: as quality content bar rises every month where do services like @ebyline and other journalism sources fit? is it buy vs. rent? #CMWorld

@Brewbom

Q3: What are some ways that brands can partner with publishers as @brennermichael suggests? #CMWorld

 

A2. If users seek meaningful connections, short form will have to be like “bait” to get them to long form. #CMWorld

@vegecomgirl

 

@atxcopywriter Adorama (photo supplies) bought JPG photography magazine a few years back. #cmworld

@JoePulizzi

 

@AlexConde I think “fluff” needs to be eradicated from any form content 🙂 #cmworld

@ardath421

 

@tracibrowne I agree, but it’s time to cut out the fluff and waste people’s time just because you like to “hear” yourself 😉 #CMWorld

@Jupiter_Labs

 

@JoePulizzi Yes, 2014 will be the year of quality…b2b buyers will be more particular in what they consume. #cmworld

@tracibrowne

 

@JoePulizzi Ohh, I think they are going to still work domination on several platforms #cmworld

@lttlewys

 

@CMIContent thanks…..don’t mind if I do! #cmworld

@CliftonW21

 

@KyleAkerman Yes! Hi, Kyle! #CMWorld

@CMIContent

 

A2. Short form equates to quicker publishing. This will help companies with limited resources stay in touch. Feed the beast! #CMWorld

@MichaelMooneyy

 

@JesKorn I think that will be the biggest CM strategy diff in 2014 #cmworld

@melissacralph

 

Join the @CMIContent Twitter Chat taking place now with @JoePulizzi always worth joining for great nuggets of wisdom #CMWorld

@KDADouglas

 

@tracibrowne One of our most successful media sites in #vt is http://t.co/4GPPBOSvhA. Long form journalism. #cmworld

@ejyoung67

 

A2: short form will play a part, but there’s still room for long, informative content (I hope!) #cmworld

@NHowellsFW

 

A3: 2014 will be the year of native advertising. Saying that it will be huge will be an understatement. #cmworld

@JoePulizzi

 

@CMIContent @jfly A1: I expect a good mix of long form and short form. One’s not better than the other, it all depends on context #CMWorld

@atxcopywriter

 

@Jupiter_Labs I think the need to be concise is especially true in long-form content as well. Be value-packed and to-the-point #cmworld

@michelelinn

 

@atxcopywriter @CMIContent @jfly It depends on what you are publishing! #cmworld

@StudioOne

 

A2] I see short-form content to be effective in mass b>c strategies vs. long-form very appropriate in targeted b>b scenarios. #CMWorld

@MuseContentGrp

 

A2: I think the length of the content depends on the where in the buying cycle you are creating. #CMWorld

@pamelamuldoon

 

A1: Content marketing will be more authentic – humanizing brands in order to build deeper relationships #CMWorld

@EndearMedia

 

@Jupiter_Labs @JoePulizzi Is the issue length or just bad storytelling then? #cmworld

@AlexConde

 

A3: Buzzfeed does a great service offering brands a medium to build up an online reputation #cmworld

@melissacralph

 

@ardath421 @AlexConde I agree and maybe a push to get the word out of the vocabulary, unless we’re talking about marshmallows #cmworld

@vegecomgirl

 

#CMWorld A3: There could be skepticism of news coming out of a publisher/brand partnership. This is an area to tread lightly.

@tiffanifrey

 

@ardath421 You won’t see an argument from me on that. #cmworld

@AlexConde

 

A3: If media companies are offering native opportunities (and we can benefit), the downside is minimal to brands if content is good #cmworld

@JoePulizzi

 

@JoePulizzi I just don’t get it. That’s like going back to an intermediary. Back to the past in different way #cmworld

@NenadSenic

 

Reading my mind … Great ad revenue too! MT @melissacralph A3: Buzzfeed offers brands a medium to build up an online reputation #cmworld

@JesKorn

 

Any example of short form content ? #cmworld

@Siriusb_co

 

A3: Although, if you are a media brand, tread lightly into native. You are trading on your own brand, so set processes. #cmworld

@JoePulizzi

 

@Jupiter_Labs: A2) Be concise and to the point. Great content doesn’t have to be long. Don’t waste your customers time! #CMWorld

@avadheshmahajan

 

A3: Content Curation sites will be key targets for statistics in 2014 #cmworld

@melissacralph

 

A3: agree that native advertising will be huge – wondering how accessible this will be to the smaller brands #cmworld

@Steph_Montreuil

 

I still think massive action will lead to massive success in 2014 #CMWorld

@FirstResponsive

 

@friendemic @CMIContent @jfly Wouldn’t that last part be a bad thing? Authentic’s good, but editing is important! #CMWorld

@atxcopywriter

 

A2: It’s not a short form vs. long form debate. It’s about creating valuable content for your customer that compels them to share. #CMWorld

@WarJessEagle

 

I’m still a firm believer in targeted content to the right people will have the biggest impact. Quality over quantity. #cmworld

@TunedInFamily

 

A3 if native advertising goes haywire and pubs lose trust of their readers…oppty for associations to fill the gap w/trade pubs #cmworld

@tracibrowne

 

@JesKorn When done well – the results are fabulous! The learning curve is steep tho! #cmworld

@melissacralph

 

A3: Product reviews on blogs is another great way to connect with publishers. Customers have rapport with bloggers they follow! #cmworld

@JesKorn

 

@JesKorn or snackable content with paths to longer form content so mktrs can see how many are interested in the latter #cmworld #measure

@SqueezeCMM

 

A3: Also, most publishers offer custom content services. If you need content assistance, it’s something to check out. #cmworld

@JoePulizzi

 

@atxcopywriter Good question. I think 2014 should be the year of small brands! #cmworld

@NenadSenic

 

@tracibrowne That’s really interesting and a great point. Thanks, Traci! #CMWorld

@CMIContent

 

@ejyoung67 Journalists r great conduits 4 disseminating information. They have trusted networks. Brands will leverage this more. #cmworld

@itscomplicated

 

@lesej2 @CliftonW21 Welcome! Definitely lots to learn from this #cmworld chat

@ReferralCandy

 

2014 will be the year of native advertising. Saying that it will be huge will be an understatement. #cmworld @JoePulizzi

@avadheshmahajan

 

My content marketing mantra: Write till its done. Edit till its tight. #CMWorld

@Brewbom

 

@melissacralph Yes, very true! #CMWorld

@JesKorn

 

+1 “@JoePulizzi: A3: 2014 will be the year of native advertising. Saying that it will be huge will be an understatement. #cmworld”

@EndearMedia

 

@Steph_Montreuil I think a lot of opportunities will open up for both small and large brands #cmworld

@michelelinn

 

One of the big areas we’ll be talking about in all my classes this semester: Native Advertising. #cmworld

@TunedInFamily

 

@jennifertribe @JoePulizzi Thanks, Jennifer! We’re glad you’re here. #CMWorld

@CMIContent

 

@SusynEliseDuris Agree on the latter point, but have always heard video is more successful when short – have a specific example? #CMWorld

@atxcopywriter

 

A2: Some long form could be replaced with video or infographics in the right locations #CMWorld

@Jonas419

 

@NenadSenic Not necessarily…all depends on the overall strategy. #cmworld

@JoePulizzi

 

@tracibrowne Do you foresee the rise in micro-segmented pubs/sites/apps? #cmworld

@melissacralph

 

@JesKorn Agree and I think that 2014 maybe the year that product reviews become mainstream. #ces2014 #cmworld

@SusynEliseDuris

 

@ReferralCandy @lesej2 looks that way. Havoc on my schedule though. #CMWorld

@CliftonW21

 

@JoePulizzi I feel like this will only work if media companies edit branded content. Otherwise people will learn to ignore it. #CMWorld

@MichaelMooneyy

 

@lttlewys @Jupiter_Labs @JoePulizzi *nods* I can be glued to a long story if it’s good, or hate a tiny one if it’s bad. #cmworld

@AlexConde

 

Short form will require writers who are skilled at hitting high notes that resonate strongly in as few words as possible. Yikes. #cmworld

@itscomplicated

 

Visuals are becoming more important! MT @Jonas419 A2 Some long form could be replaced with video or infographics #cmworld

@StudioOne

 

@Brewbom We like that! #CMWorld

@CMIContent

 

@JoePulizzi: A3: Most publishers offer custom content services. If you need #content assistance, it’s something to check out. #cmworld

@avadheshmahajan

 

@ReferralCandy Pleasure seeing you as well! Happy New Year! #cmworld

@AlexConde

 

@itscomplicated The rise of the “marketing journalist” as it were. It’s a fine line though. Objectivity trumps all. #cmworld

@ejyoung67

 

@MichaelMooneyy It depends on the type of content. Could be good or bad. #cmworld

@JoePulizzi

 

@NenadSenic Yikes, you are hearing my voice inside your head?! 😉 Your very kind, Nenad. So glad we connected IRL at #CMWorld!

@pamelamuldoon

 

@michelelinn @Steph_Montreuil Agreed. Size of brand won’t matter if they get on board and tell RELEVANT GOOD stories! #cmworld

@vegecomgirl

 

@JoePulizzi Second this. I used @DowJones’ custom publishing for several years for financial services content projects #cmworld

@SFerika

 

@michelelinn it will definitely be interesting to see how it plays out! #cmworld

@Steph_Montreuil

 

I think I am tardy! Looks a like a great discussion already #CMWorld

@MacLeanHeather

 

@MichaelMooneyy What are some of your fav branded content pieces? #cmworld

@melissacralph

Q4: How do you think the role of technology will increase in 2014 with regards to content marketing as @king_content mentions? #CMWorld

 

@atxcopywriter @CMIContent @jfly We’ve seen some of the best social wins come from the least edited content #CMWorld

@friendemic

 

@itscomplicated this is a forte among agency copywriters! #CMWorld

@MuseContentGrp

 

A4: those who leverage tools to be more efficient will be more effective. It’s madness to do all this manually. #cmworld

@Steph_Montreuil

 

A4: Writing for a mobile audience! Mobile browsing/purchasing will hit all time highs in 2014. #cmworld

@JesKorn

 

@MichaelMooneyy I think key is that the content has to be great — if directly from the brand or written by someone at the media co #cmworld

@michelelinn

 

@itscomplicated Yes, short-form is going to require “spot on” writing that compels from the first second it is read. #cmworld

@SusynEliseDuris

 

@ardath421 Agreed…we are getting closer to brands actually using marketing automation as it was intended for. #cmworld

@JoePulizzi

 

@NenadSenic Excellent! I totally get it; multiple voices means better content, right? 😉 #CMWorld

@pamelamuldoon

 

A4: tech will fundamentally change everything about content marketing except the content. #cmworld #peoplepowerprevails

@Brewbom

 

A4 Analytics will mean analysis of behavior and engagement for refinement – not counting page views & clicks #cmworld

@ardath421

 

@NHowellsFW @moz and @problogger have posts about long articles doing the best on their sites #CMWorld

@atxcopywriter

 

I wonder who providing this editorial assist for advertorials? Journalists or content farms? Can’t see pubs paying 4 good writers #cmworld

@tracibrowne

 

A4: Technology always seems to open new channels, new touch points, new audiences. Whether it’s thru hardware or software #cmworld

@vegecomgirl

 

@JoePulizzi Makes it hard for us College Profs to keep teaching what students need to know. Any specifics you would recommend? #CMWorld

@ejyoung67

 

@CMIContent @King_Content Technology affects the platforms where you publish the content. #CMWorld #contentmarketing

@avadheshmahajan

 

@StudioOne Always good to experiment with various mediums for the best storytelling experience. #cmworld @Jonas419

@ReferralCandy

 

Q4: content creators will have to work harder to meet the demands of changing technology and its outcomes #cmworld

@NHowellsFW

 

A4: Mobile audiences will grow – and short form with grow along with it. #cmworld

@melissacralph

 

@pamkozelka Yes! Everyone is starting 2014 with a bang! #CMWorld

@CMIContent

 

@Steph_Montreuil Cost will definitely be a factor, but I hope there is a place for both small and large brands #cmworld

@michelelinn

 

@JesKorn A4: Writing for a mobile audience! Mobile browsing/purchasing will hit all time highs in 2014 #cmworld

@avadheshmahajan

 

@tracibrowne All of the above…journalists, farms, freelancers, content shops, agencies…everyone is a content agency today #cmworld

@JoePulizzi

 

A4: the opportunity to monitor, in real time, will give those who are nimble an opportunity to adjust on the go and win #cmworld

@Steph_Montreuil

 

A4 I think more companies will use technology to assist with content curation, and ID’ing influencers in 2014 #cmworld

@SFerika

 

A4- there will be a lot of data and analytics focused tech being used this year #cmworld

@Ebyline

 

A4. Brands are going to have be proactive in how they connect with new technology and the audience(s) that use them #CMWorld

@vegecomgirl

 

A4 More marketers will actually learn to use publishing tools – rather than creating new queues for execution #cmworld

@ardath421

 

Q to A4] Does anyone have a great resource for understanding marketing automation basics? #CMWorld

@MuseContentGrp

 

@CMIContent Tech will increasingly make data a commodity. Interpreting it will be where the money is. #CMWorld

@JakeDParent

 

@CMIContent Will certainly help me with my diverse content for my upcoming book! Thanks! #cmworld

@TunedInFamily

 

@melissacralph I think very interest specific pubs will be on the rise…but they still need to be quality to work…not just niche #cmworld

@tracibrowne

 

@pamelamuldoon And what you are selling. High consideration products require more content. #CMWorld

@KyleAkerman

 

Great #CMWorld chat happening right now. Lots of great content marketing predictions for 2014.

@aweber

 

@JoePulizzi Definitely more mergers, but need to focus on customers. This is being lost in some cases. #CMWorld

@MacLeanHeather

 

A4: We are getting closer to tracking the buyers journey based on the content they engage in all the way to purchase and beyond #cmworld

@JoePulizzi

 

@TunedInFamily Awesome! Be sure to send us that link when it’s complete. Very exciting. #CMWorld

@CMIContent

 

Top popular tags webtech: 1^ #cmworld 2^ #CES2014 3^ #measurePR 4^ #marketing 5^ #Tech http://webtech.twirus.com

@top_webtech

 

@ardath421 Yes, yes, yes! We need to analyze meaningful data. #CMWorld

@WarJessEagle

 

@atxcopywriter It’s what youtube, vimeo, etc. are seeing. Makes sense. But it has to be compelling. Compelling niche mktg is key. #cmworld

@SusynEliseDuris

 

A4: I also see a day when some of the power in the marketing automation space switches over to the customer (like in social) #cmworld

@Brewbom

 

@JakeDParent Definitely – great stuff, Jake! #CMWorld

@CMIContent

 

@MacLeanHeather I agree…that will leave a big opportunity for those that really focus on customer issues. #cmworld

@JoePulizzi

 

@MuseContentGrp Hi Jackie! Great to see you! #CMWorld

@CMIContent

 

A4) Analytics tools will make it easier for the non-pros to measure results and make content marketing more effective. #CMWorld

@Jupiter_Labs

 

@Jonas419 @MuseContentGrp @SusynEliseDuris But the writing needs to break free from frigid, old-school “ad-speak” and engage. #cmworld

@itscomplicated

 

@itscomplicated Agreed! #cmworld

@ejyoung67

 

@MuseContentGrp What do u want to automate? Sending out content, curating content? #cmworld

@lttlewys

 

A4: If a brand can use marketing automation to market more effectively to ME, why can’t I use similar tools to choose my marketing? #cmworld

@Brewbom

 

@Steph_Montreuil @michelelinn Yes, costs may go up. The seasoned guys may have the foresight. The new kids will have a challenge. #cmworld

@vegecomgirl

 

@KyleAkerman Agree! What you sell and your buying cycle will create the context for short or long form content. #CMWorld

@pamelamuldoon

 

Marketers will learn to use Marketing Automation for more than a refined batch and blast tool #cmworld #content #marketing

@avadheshmahajan

 

 

@MuseContentGrp I’ve found sales pieces from marketing automation companies an easy way to demo best case of what concept can do #CMWorld

@AlexConde

 

A4: If consumer 3D printing takes off, it will certainly change things. Other than that, I think crowdsourcing will be refined. #CMWorld

@MichaelMooneyy

 

A: 4 Also glad to see the word “engage” creeping back into the conversation. #CMWorld

@MacLeanHeather

 

@ReferralCandy @Jonas419 Which is your favorite? #CMWorld

@StudioOne

 

@TunedInFamily @cmicontent has a new report on native advertising coming out in the next week or two as well that may help #cmworld

@michelelinn

 

@avadheshmahajan All sized brands and media companies. I actually think the bigger opportunities will be on small deals. #cmworld

@JoePulizzi

 

@CMIContent Talking about added touch points – how do you feel about the H&M SuperBowl add w/ interactive purchase option? #cmworld

@melissacralph

 

@JoePulizzi @CMIContentI wanted to talk about this w u today. Great post – I am an adwords ppc guy #CMWorld

@jlynch401

 

@JoePulizzi @MacLeanHeather My guess is market forces will make customer focus less an option in 2014 & more a necessity. #CMWorld

@JakeDParent

Q5: @mikedweir says real-time content marketing will become a new goal. Should this replace or be in addition to current efforts? #CMWorld

 

#CMWorld A4: The more tech that’s out there, the more diverse the messages will become. Audiences vary across tech. Insight will be needed.

@tiffanifrey

 

2 Kings: Customers & Content. Predictions for 2014 http://ow.ly/i/4duOw http://slidesha.re/1f9svWe via @King_Content #cmworld

@Greencognito

 

@CMIContent @mikedweir what is real time content marketing? #cmworld

@tracibrowne

 

@CMIContent @JesKorn that’s where #mobile surveying can be huge – not just delivering content, but getting/understanding feedbk. #cmworld

@SusynEliseDuris

 

@itscomplicated It’s a very specific and difficult skill! Maybe more brands should hire comedians #CMWorld

@atxcopywriter

 

What’s in store for 2014 for #Marketing & Analytics? @joepulizzi gives us his predictions. http://bit.ly/1cL2Dg5 #CMWorld

@anametrix

 

@SusynEliseDuris @CMIContent Yes I definitely agree. Great point! #cmworld

@JesKorn

 

A5: Big brands are going after their OREO real-time moment. I think we will see a lot of real-time failures in 2014. #cmworld

@JoePulizzi

 

A5. Programs like snapchat are fleeting with only 10 seconds to see your message permeate content is still needed for customers #cmworld

@StudioOne

 

@CMIContent You’re using so many big words today. 🙂 Maybe a great idea for content marketing dictionary? #cmworld

@NenadSenic

 

A5: I’ve post about real-time content creation or “Brand Newsroom” for a while. I believe that it will become big thing #cmworld

@melissacralph

 

@JoePulizzi @tracibrowne The entire universe is one big content marketing machine (from the big bang until the end). #cmworld

@itscomplicated

 

@michelelinn I’ll keep my eyes open for it! Thanks! #cmworld

@TunedInFamily

 

A5: for content marketing to be effective, it can’t always be “real time” not all prospects are in same place in buying cycle #cmworld

@Steph_Montreuil

 

A4: HTML5 will allow for more targeted video and interactive formats for mobile audiences #CMWorld

@Jonas419

 

I like the whole notion of #contentselling along with #contentmarketing. Get sales in on the action. #cmworld

@SusynEliseDuris

 

@CMIContent @Ebyline A4: there will be even more data and analytics tech being misunderstood this year #cmworld

@Brewbom

 

@JoePulizzi That’s good to hear! Let’s hope and wish best for content agency in 2014 🙂 #cmworld

@avadheshmahajan

 

@JoePulizzi do you consider the OREO tweet content marketing? #cmworld

@tracibrowne

 

@NenadSenic We love that idea! #CMWorld

@CMIContent

 

A5 Real time marketing has its place as part of the marketing mix, but it shouldn’t be your sole strategy #cmworld

@SFerika

 

A5: In addition! It will grow a lot but not all companies can run effectively solely on real-time. Some scheduling must happen. #cmworld

@JesKorn

 

Real-time marketing takes a lot more prep than the term may indicate #cmworld

@ardath421

 

A5: I think real-time can be fool’s gold in some cases. FIRST, get a consistent content marketing program in order. #cmworld

@JoePulizzi

 

Ahhh I’m very late for #CMWorld today! Hope to make up for lost time

@eccushing

 

 

 

@JakeDParent @JoePulizzi I really do hope that people realize customer focus is not an option. #CMWorld

@MacLeanHeather

 

In 2014 content will have to be more refined, focused, & interactive to connect with audiences that are more niche & more social. #CMWorld

@JakeDParent

 

@SFerika totally agree, just part of the mix. #cmworld

@Steph_Montreuil

 

@nenadsenic – a content marketing dictionary is actually a brilliant idea #cmworld

@Ebyline

 

@aweber Thanks – just a precursor to a great webinar tomorrow! Thanks for joining us today! #CMWorld

@CMIContent

 

@itscomplicated @Jonas419 @MuseContentGrp yes! exactly!! #CMWorld

@SusynEliseDuris

 

A5: you can’t force #rltm, it needs to be fluid and worked into content strategy. Most force it. Making it awkward #cmworld

@lttlewys

 

@tracibrowne No, I don’t consider it content marketing. The Oreo tweet was clever advertising. #cmworld

@JoePulizzi

 

@SFerika Real-time is an added plus but shouldn’t it be your go-to strategy #cmworld

@melissacralph

 

@MuseContentGrp Here is a super meaty guide on marketing automation basics: http://ow.ly/slShA #cmworld

@michelelinn

 

A5: I think evergreen content will always have a place. It’s cheap and effective, why bail on it? #CMWorld

@MichaelMooneyy

 

@JoePulizzi Agreed. The pressure to be first is just too great for some, and often clouds the vision. #CMworld

@BrandonSonofOle

 

@sfrankencmgr True, but it seems to have become a dirty word. The return to push reared its ugly head again. #CMWorld

@MacLeanHeather

 

This. MT @JoePulizzi: Big brands going after their OREO real-time moment. I think we will see a lot of real-time failures in 2014. #cmworld

@bpcockerell

 

@friendemic @CMIContent @jfly Interesting! Not too many typos and errors slipping through? #CMWorld

@atxcopywriter

 

A5: In addition for now. Immediacy may not be the best without getting the full picture versus time distro. Analytics put to work #cmworld

@vegecomgirl

 

@SFerika Shouldn’t be your go-to strategy — Oops! #cmworld

@melissacralph

 

@tracibrowne @CMIContent @mikedweir most likely mobile content capturing real-time brand related content. #cmworld

@MisterRobins

 

@ardath421 So true…the investment in being truly real-time is HUGE!!! #cmworld

@JoePulizzi

 

@spafax_arjun That’s a great point, Arjun! Great to see you! #CMWorld

@CMIContent

 

Q4: Content will be liberated from gadgets in 2014. The IDEA of content being personal will come to fruition through wearable tech. #cmworld

@itscomplicated

 

@brewbom – Agreed. It will take some time for companies to sort which data matters #cmworld

@Ebyline

 

@tracibrowne @JoePulizzi So many great ideas today! #CMWorld

@CMIContent

 

Agreed! @JoePulizzi I think real-time can be fool’s gold in some cases. FIRST, get a consistent content marketing program in order. #cmworld

@avadheshmahajan

 

A5) For some industries, real time marketing, such as live tweeting will be a great addition, but not a solution to all problems #CMWorld

@Jupiter_Labs

 

“@JoePulizzi: A5: I think real-time can be fool’s gold in some cases. FIRST, get a consistent content marketing program in order.

@Gbemi_Lolade

 

@JoePulizzi It’s hard to develop a strategy around constantly updating topics. #CMWorld

@MichaelMooneyy

 

@Steph_Montreuil important not to put all your #contentmarketing eggs in the newest, shiniest basket! 😉 #cmworld

@SFerika

 

@NHowellsFW Right. Using “engage” as it was meant to be used is essential. Let’s actually talk to each other. #CMWorld

@MacLeanHeather

 

@pamelamuldoon @NenadSenic @Ebyline Please make that dictionary happen. Make my job easier! #cmworld

@melissacralph

 

@JoePulizzi @tracibrowne Taco Bell has done some clever real(ish) time stuff too: http://www.policymic.com/articles/73129/5-ways-taco-bell-is-killing-it-with-social-media #CMWorld

@JakeDParent

 

@atxcopywriter @CMIContent @jfly Never! Quick thinking and a quick proof 🙂 We just <3 the speed of social content #CMWorld

@friendemic

 

@tracibrowne Why not? Would bring the reputation of the publication down if the advertorials are too badly written #CMWorld

@atxcopywriter

 

@itscomplicated true – it’s another customer touchpoint. #cmworld

@SusynEliseDuris

 

in his new book @JoePulizzi has a brilliant content marketing dictionary #cmworld

@Brewbom

 

@AStopperan @sfrankencmgr @pamelamuldoon Aren’t we all! She’s the best! #CMWorld

@CMIContent

 

 

 

Must look up this “real time” concept…how different from “relevant content? #cmworld

@tracibrowne

 

@MichaelMooneyy Amen to that. It’s hard to recommend real-time when most brands don’t have basic cm strategies in place. #cmworld

@JoePulizzi

 

@SFerika ha – I said that (minus the shiny part) earlier 😉 #greatminds #cmworld

@Steph_Montreuil

 

#CMWorld A5: Realtime content marketing would have a limited scope, IMHO. Best for live events, etc. Can’t see it working for everything.

@tiffanifrey

 

@Brewbom @JoePulizzi Thanks, Andy! #CMWorld

@CMIContent

 

@michelelinn Agreed. But if a ton companies are turning out crap (and they will), a good piece will be automatically discounted. #CMWorld

@MichaelMooneyy

 

@itscomplicated wearable tech is something I’ll be watching closely. Integration of mobile apps to desktop to wrist! #CMWorld

@ejyoung67

 

@atxcopywriter because they are cutting back on journalists to save money already…can’t see them giving it away. #CMWorld

@tracibrowne

 

@tracibrowne I think the biggest differences are speed and how they relate to current events, IMO #cmworld

@michelelinn

 

@itscomplicated @ejyoung67 But it’s arguable how much journalists pull off objectivity outside of a marketing context #CMWorld

@atxcopywriter

 

@Jupiter_Labs Agree, Maria! #CMWorld

@CMIContent

 

Real time needs planning and prep – just jumping in is a recipe for failure (just like content marketing, how about that) #cmworld

@NHowellsFW

 

That’s greatRT @JakeDParent @JoePulizzi @tracibrowne Taco Bell has done some clever real(ish) time stuff too http://www.policymic.com/articles/73129/5-ways-taco-bell-is-killing-it-with-social-media #cmworld

@StudioOne

 

For some industries, real time marketing, such as live tweeting will be a great addition, but not a solution to all problems #CMWorld

@avadheshmahajan

 

Content Marketers: Looks like there’s a conference happening today—check the awesome tweets smart content marketers are posting: #cmworld

@Lucas7261

 

@WolfgangDigital @Ebyline 🙂 Ours too. Well, some of ours. #CMWorld

@CMIContent

 

@atxcopywriter Yes! Brands should (and WILL) hire more comedians to write content. Already being done. #cmworld

@itscomplicated

 

@vegecomgirl one of the major downsides to real-time is inaccurate info. Look at how many “fake” news stories published this year #CMWorld

@eccushing

 

@CMIContent @King_Content A4: Making sure everything shared is optimized for mobile devices #CMWorld

@Cait_Waters

 

@tracibrowne @atxcopywriter but then those journalists will go to a brand? #cmworld

@pamelamuldoon

 

Q6: Translated content, per @contentrulesinc, will be very popular in 2014. How do you decide if you’re ready? How do you start? #CMWorld

 

@CMIContent @tracibrowne @JoePulizzi agreed. Great ideas!! #cmworld

@SusynEliseDuris

 

@michelelinn Thx so much! This is great info for clients with big sales goals this year. #CMWorld

@MuseContentGrp

 

@itscomplicated @atxcopywriter That doesn’t count if we think we’re funny, does it? #CMWorld

@CMIContent

 

Oreo probably did more to harm the real-time movement than help, because everyone thought it was so easy. It’s not. #cmworld

@JoePulizzi

 

A5: In addition I hope – the trend toward speed over accuracy in news and content is alarming #CMWorld

@Jonas419

 

@NHowellsFW Definitely needs prep. Many don’t realize that. #CMWorld

@MacLeanHeather

 

@MichaelMooneyy Agreed. I think it’ an issue for brands and publishers alike #cmworld

@michelelinn

 

Thanks for the great info #cmworld. Don’t have time to be here for the full chat today, but will try next week!

@ejyoung67

 

@Steph_Montreuil hehe lots of excellent mind melding today! 🙂 #cmworld

@SFerika

 

@Jupiter_Labs that’s the secret- there is no one solution for #digital marketing #CMWorld

@eccushing

 

@eccushing That is very true as well. Sometimes, we’re seeing the “truth” come out much later #CMWorld

@vegecomgirl

 

@ejyoung67 Wonderful! Thanks for your great contributions, Elaine! We really hope to see you next week! Every Tuesday at noon. #CMWorld

@CMIContent

 

@JoePulizzi @MichaelMooneyy 60% fortune 500 companies doesn’t have the proper content marketing strategy. #CMWorld

@avadheshmahajan

 

@JoePulizzi They also had an army of creative people standing by for their Super Bowl ad effort #cmworld

@ScottLum

 

@tracibrowne A lot of time it’s covered by internal staffers. Sometimes, the marketing agency for advertisers writes & submits it #cmworld

@PYMLive

 

@MuseContentGrp Several wp plugins and @triberr is great for that. #cmworld

@lttlewys

 

@JoePulizzi People try to figure out how, before they understand WHY. #CMWorld

@MichaelMooneyy

 

@eccushing Also to add, some of the “bad timing” actions of brands especially in face of tragedy. #CMWorld

@vegecomgirl

 

A6: From what I’ve heard from smart people, automated translation just doesn’t cut it. We can’t rely on Google Translate. #cmworld

@JoePulizzi

 

A6: And how do you decide between translation vendors versus local offices? Difficult area to address #CMWorld

@Jonas419

 

@Jonas419 You mean you don’t what speculation news anymore? How odd! LOL #cmworld

@melissacralph

 

@vegecomgirl that is so insidious for brands- that kind of mistake over time will erode reputation and trust #CMWorld

@eccushing

 

A6 I think this falls under know your customer…you should know if you need to globalize your content #cmworld

@tracibrowne

 

@AStopperan Hi Ashley! Grt to see you here on the #CMWorld chat; Miss you:-(

@pamelamuldoon

 

@pamelamuldoon @melissacralph @NenadSenic @Ebyline Thinking everyone should buy #EpicContent Marketing, right @joepulizzi? #CMWorld

@CMIContent

 

@CMIContent @atxcopywriter Funny is in the eye of the beholder. -_- #cmworld

@itscomplicated

 

@vegecomgirl preach! #CMWorld

@eccushing

 

@JoePulizzi NEVER EVER EVER EVER you should use Google Translate! NEVER #cmworld

@NenadSenic

 

@avadheshmahajan @JoePulizzi @MichaelMooneyy yes, the “me, too” phase – get to mkt quickly w/o understanding is not sound strategy #cmworld

@SusynEliseDuris

 

A6 if you are actively pursuing clients whose first language is not English, you’re overdue for content translation #cmworld

@SFerika

 

@Cait_Waters @King_Content A must! #CMWorld

@CMIContent

 

A6: most translated content out there is pretty crummy – it’ll be interesting to see if this trend holds. #cmworld

@Steph_Montreuil

 

A6 If you decide to translate you better hire professionals that understand your industry lingo and understand the culture #cmworld

@tracibrowne

 

@SFerika Yes – we hope that’s a given. #CMWorld

@CMIContent

 

A6: In translation projects I’ve worked on, always worked best to have the local office oversee the specific translation. #cmworld

@JoePulizzi

 

@CMIContent Better later than never! Tuned in for the chat 🙂 #CMWorld

@WhatRunsWhere

 

Ugh. It’s official. Twubs is DEAD! Hasn’t worked in weeks. #NEXT #cmworld

@itscomplicated

 

@NenadSenic @JoePulizzi I only use it to translate your FB posts. 🙂 #CMWorld

@cmcphillips

 

@NenadSenic Tell us how you REALLY feel about Google Translate, Nenad! 😉 #CMWorld Love it!

@pamelamuldoon

 

Agreed! MT @tracibrowne A6 If you decide to translate hire professionals that understand industry lingo and the culture #cmworld

@StudioOne

 

@CMIContent @mikedweir A5: In addition. Real-time marketing = rushed marketing. You still want some well-thought out stuff #CMWorld

@atxcopywriter

 

@eccushing @vegecomgirl There is a difference though with “fake” versus not having full deets. #CMWorld

@MacLeanHeather

 

Interesting “@itscomplicated: @atxcopywriter Yes! Brands should (and WILL) hire more comedians to write content. Already being done #cmworld

@EndearMedia

 

@itscomplicated Oh yes. True. Go for @tweetchat. Much better. #cmworld

@SusynEliseDuris

 

@CMIContent you would be surprised…or at least disappointed 😉 #cmworld

@SFerika

 

A6: translation needs to be accompanied by localisation to be effective #cmworld

@NHowellsFW

 

@JoePulizzi yes- there was an entire team of pros in that room. It wasn’t a completely off-the-cuff moment #CMWorld

@eccushing

 

A6: If you actively pursue customers in another language hire marketers fluent in that language! context & culture key #cmworld @SFerika

@Brewbom

 

@itscomplicated I had the same problem, I moved to http://t.co/joGyyjW2By. Not the best, but it works! #cmworld

@JesKorn

 

@cmcphillips LOL That’s ok. If you get sth wierd out of it, it wasn’t me. 😉 #cmworld

@NenadSenic

 

Yes. So much awful translation out there. @JoePulizzi “automated translation doesn’t cut it. We can’t rely on Google Translate.

@gabbklein

 

A6: Translations depend on audience. Even some global brands aren’t doing a good job. #cmworld

@vegecomgirl

 

A6 Translated content only makes sense, if your target market speaks other languages. Will this really benefit your #business ? #CMWorld

@Jupiter_Labs

 

@NickKellet @WhatRunsWhere Welcome, welcome! Happy 2014! Great to see you both. #CMWorld

@CMIContent

 

@JoePulizzi We can totally relate. This technology will probably need another few more years to reach a near-perfect state. #CMWorld

@ReferralCandy

 

@sfrankencmgr oooo! Adding it to my calendar now–thanks, Serena! #CMWorld

@Lucas7261

 

3 things: be there, be smart, be adaptable. #CMWorld

@CacheWalker

 

@SFerika I’m sure! #CMWorld

@cmcphillips

 

@NHowellsFW agreed – something translated in France doesn’t work in French Canada, can get costly. Must know your audience. #cmworld

@Steph_Montreuil

 

A6 a good way to start is with your internal resources — do you have a staffer w/that skill set? If not, seek a translation svc #cmworld

@SFerika

 

A6. Also need to look at costs of hiring native speaker vs. quality translation service to match voice & msg w/o losing relevance #CMWorld

@vegecomgirl

 

Just stumbled on an insightful little weekly chat about #contentmarketing run by @CMIContent. Will have to join next week! #CMWorld

@LisaMBregman

 

@NHowellsFW Right! Always start with the end-result in mind. That of course means that you need that first. #CMWorld

@MacLeanHeather

 

@CMIContent @contentrulesinc Seriously we can relay only on Google translate! Its Risky! #CMWorld

@avadheshmahajan

 

@JoePulizzi For companies with limited resources, can look to hiring freelancers at the very least. #CMWorld

@ReferralCandy

 

A6: Global #Marketing doesn’t stop at a correct translation. You need to understand the culture! #CMworld

@Jupiter_Labs

 

@LisaMBregman Please do, Lisa! Every Tuesday at noon ET. Thanks! #CMWorld

@CMIContent

 

@CacheWalker being adaptable is key, true. But adaptable with a purpose. What someone is doing may not work for you. #cmworld

@SusynEliseDuris

 

Doesn’t translation need a local community of helpers and fans – isn’t that what Facebook did? #cmworld

@NickKellet

 

@atxcopywriter True. Even today how objective are many of them? It all depends on the journalist. #cmworld

@ejyoung67

 

A6 don’t need to go local. there are firms that use local resources no matter where they R based. firms rep more imp than location. #cmworld

@tracibrowne

 

Q7: @noyesjesse talks about “content operations.” Hiring & structure are critical. Do you know of any models set up for success? #CMWorld

 

@eccushing Good luck! I think this one’s been moving faster than any yet #CMWorld

@atxcopywriter

 

Very good point @Jupiter_Labs A6 Translated content only makes sense if your target market speaks other languages. #CMWorld

@NHowellsFW

 

What would any Content Marketing prediction chat be without spammers and dubious practices (which will surely increase in 2014). #cmworld

@itscomplicated

 

@ReferralCandy Correct…there are a lot of freelance experts out there. Find the resources you can with the budget you have. #cmworld

@JoePulizzi

 

Argh, missing this week’s #cmworld chat! I’ll catch you next time.

@SueBrady

 

A6: Having lived & built businesses in other country I can tell you its CULTURE not language that is your problem #cmworld

@Brewbom

 

@vegecomgirl So many critical factors! #CMWorld

@CMIContent

 

@MacLeanHeather @vegecomgirl problem is when publishers think fake is real- remember the twerking “mishap”? Lots of pros looked dumb #CMWorld

@eccushing

 

A6: Also important to remember that someone can be fluent in a language, but not literate…esp. Spanish speakers in this country. #cmworld

@gabbklein

 

@atxcopywriter: @mikedweir A5: In addition. Real-time marketing = rushed marketing. You still want some well-thought out stuff #CMWorld

@avadheshmahajan

 

Best way to do “real-time” marketing is to cultivate evangelists who will sing your praises as a natural part of the ecosystem. #CMWorld

@JakeDParent

 

@SueBrady Hi Sue! Happy New Year! Read the transcript when you can, and see you next time! #CMWorld

@CMIContent

 

A7: The Content Center of Excellence model from Coca-Cola and Kraft is going to be looked at as best practice. Oh, and Red Bull #cmworld

@JoePulizzi

 

@itscomplicated Ha – agree! #CMWorld

@CMIContent

 

@CMIContent @atxcopywriter @mikedweir real-time can be well-thought if adequately prepared for, though! Not always either/or #cmworld

@ReferralCandy

 

@CMIContent @noyesjesse A: 7 I think it depends on the org – size for example. It is not a 1 size fits all #CMWorld

@MacLeanHeather

 

@Brewbom bingo – very true in Canada where there is English & French! #CMWorld

@Steph_Montreuil

 

I don’t think I can refresh fastest enough. This #CMWorld conversation is flying! 🙂

@AStopperan

 

A6: In my experience this is tough. We barely understand how we consume content. Going global is harder than spotting dialect. #CMWorld

@MichaelMooneyy

 

@atxcopywriter @eccushing You’ve all been saving up your smarts for the two weeks we took off in Dec! #CMWorld

@CMIContent

 

@JoePulizzi But those are cases for big organizations. We need samples for small! #cmworld

@NenadSenic

 

@CMIContent @noyesjesse definitely check into @openviewventure content on matter. Good stuff. #cmworld

@SusynEliseDuris

 

@eccushing @vegecomgirl LOL very true. Someone needs to take a step back in those instances #CMWorld

@MacLeanHeather

 

@Steph_Montreuil right?! its the Culture behind the language that gets you in trouble with translations #cmworld

@Brewbom

 

Great predictions for #marketing in 2014 from @joepulizzi and others –> http://bit.ly/1cL2Dg5 #CMWorld

@RyMontano

 

@NenadSenic For small brands, make sure someone owns the role of content marketing (whatever the title). #cmworld

@JoePulizzi

 

A7 If you go with the model that everyone in your company can be a content creator than you’re going to need to hire good editors #cmworld

@tracibrowne

 

There’s enough forms and meanings in “English” to keep us entertained for now! #cmworld

@NickKellet

 

Wow, thanks for an amazing chat everyone! I have to sneak out early unfortunately. Happy New Year! #cmworld

@JesKorn

 

A7 Let’s take a look at the goodl ol’ days and learn from traditional content publishers, newspapers etc #CMWorld

@Jupiter_Labs

 

A7: For large brands, first wave will be creating a content marketing department, second wave will be integrating that dept. #cmworld

@JoePulizzi

 

@Brewbom straight translation never works – don’t even get me started about Google Translate 😉 #cmworld

@Steph_Montreuil

 

A5: Real-time marketing doesn’t = rushed #marketing. If you understand the #data and execute correctly it = prefect marketing. #CMWorld

@RyMontano

 

@JesKorn Thanks, Jessica! We appreciate your great insights! See you next Tuesday at noon ET! #CMWorld

@CMIContent

 

@MacLeanHeather @eccushing And there’s nothing wrong with that! No more “jumping the gun” in 2014? Yeah right. lol #cmworld

@vegecomgirl

 

@NickKellet Indeed! #CMWorld

@CMIContent

 

What’s funny about bad translation is you don’t know how silly you sound! #cmworld

@NickKellet

 

#PeoplesChoice #musicfans #YoQuieroTener #SükutunÇığlıkları #cmworld 10 MORE FOLLOWERS PLEASE. I FOLLOW BACK!

@Lana__Minaj

 

A7 I found it helpful to have a Mktg Ops Dir owning the automation platform and PM tools, and maintaining the dashboard #cmworld

@SFerika

 

@NickKellet unless you live in that country, and then everyone tells you every day #cmworld

@Brewbom

 

@NenadSenic @RobYoegel is a great example of that @Monetate #cmworld

@JoePulizzi

 

@SFerika We learn so much from you every week! #CMWorld

@CMIContent

 

A7: Companies that understand that #contentmarketing is a process not a campaign will succeed. It’s hard to quantify engagement. #CMWorld

@MichaelMooneyy

 

You can bet the FTC will find content is not nearly as easy to wrangle as they thought in 2013. Reality will settle in. #2014 #cmworld

@itscomplicated

 

Content marketing isn’t a one-man band. It requires influencers and thought leaders to post a stamp on your brand #CMWorld

@EndearMedia

 

Use their voice – be real MT @tracibrowne: A7 As everyone in ur company can be a content creator; you’re going to need good editors #cmworld

@NickKellet

 

Hey, we hit the big time again…Twitter chat spam has arrived #cmworld

@JoePulizzi

 

Shoot. Call coming in from client. Have to run! This is a great chat too! #CMWorld

@MacLeanHeather

 

Before worrying about real-time & translation, make sure your current content marketing house is in order… easy to be overwhelmed #cmworld

@Steph_Montreuil

 

@Brewbom @Steph_Montreuil I agree with both of you and could talk about this topic for hours. #CMWorld

@Jupiter_Labs

 

@EndearMedia Correct…but brands need someone accountable for content marketing. No accountable = not important #cmworld

@JoePulizzi

 

A7] Follow basic publishing model: Companies should assign internal/external roles for Publisher, Editor, Writers, Distributor #CMWorld

@MuseContentGrp

Q8: How will 2014 tie content marketing & demand generation together per @amandamaks prediction? #CMWorld

 

@Steph_Montreuil Yes. Great point, Stephanie! #CMWorld

@CMIContent

 

re: translation…I’m going thru commerce dept to check on co that contacted me-website translation so bad checking if they R legit #cmworld

@tracibrowne

 

@AStopperan Eager group, I’m just taking it in. Good stuff #CMWorld

@tsledzik

 

@JoePulizzi definitely not something to celebrate! But here’s to us trending!! #cmworld

@SusynEliseDuris

 

A8. The mash up will only deliver more quality, customer focused content #cmworld

@StudioOne

 

@MacLeanHeather Thanks, Heather! See you soon! #CMWorld

@CMIContent

 

@Jupiter_Labs @Steph_Montreuil I learned the hard way building businesses in El Salvador. its culture & context not words #cmworld

@Brewbom

 

@MuseContentGrp Amen…great model to follow. Media companies are already doing this. #cmworld

@JoePulizzi

 

@CMIContent you are too kind! 🙂 #cmworld

@SFerika

 

@SusynEliseDuris True…true #cmworld

@JoePulizzi

 

Ha! @SFerika Are you snickering or marthoning? (British Candy Culture) #cmworld

@NickKellet

 

I am waiting for a good ole fashioned hack-a-thon, content style, to hit soon!! #cmworld

@SusynEliseDuris

 

A7: Count on CMO, CTO and CIO positions merging in some warped way. It’s a must for efficiency and innovation. #cmworld

@itscomplicated

 

@JoePulizzi @EndearMedia Agreed. It helps to maintain a consistent voice. #cmworld

@WhatRunsWhere

 

@KyleAkerman @JoePulizzi Too busy learning some content marketing tips, I’d say. #CMWorld

@CMIContent

 

@RyMontano Could you elaborate? When does someone have the time to analyze data and apply that analysis with real-world marketing? #CMWorld

@atxcopywriter

 

A8 Marketers will orchestrate content to motivate action, not just publish content > back to strategy #cmworld

@ardath421

 

A8: they are inextricably linked already. Content marketing is demand generation is branding is inbound marketing #cmworld

@Brewbom

 

@CMIContent @contentrulesinc A6: If you sell in multi-lingual market, you need translation. BTW translation only isn’t localisation #CMWorld

@palkoviz

 

@JoePulizzi @mitchjoel said it best when he compared Red Bull to Apple. Sooo good and sooo hard to replicate. #CMWorld

@MichaelMooneyy

 

The ownership and meaning of words and metaphors feels so much more transient today. Hard to be current #cmworld

@NickKellet

 

@CMIContent if they were learning anything they’s be busy creating content vs spamming us 😉 @KyleAkerman @JoePulizzi #cmworld

@Steph_Montreuil

 

@MuseContentGrp indeed, that’s a good starting point! #CMWorld

@ReferralCandy

 

A8 Quality, targeted content is an amazing demand generation lever! Think even smaller orgs starting to realize that #cmworld

@SFerika

 

A7 just required a content strategist who know what to produce as write ups and where to publish it all. #CMWorld @CMIContent @JoePulizzi

@avadheshmahajan

 

A7. I’d love to know who’s doing it well. Content ops mgmt centralized yet cross-functional & flexible is key #cmworld

@vegecomgirl

 

A8: I’m hopeful brands move away from awareness as #1 goal to 1) customer retention and 2) demand generation #cmworld

@JoePulizzi

 

@palkoviz @CMIContent @contentrulesinc if you sell to multi-lingual customers you need multi-lingual marketers #cmworld

@Brewbom

 

@NickKellet @Brewbom Yes and no – some markets just need the local language to reach the audience too. #CMWorld

@palkoviz

 

I think back to the joys of translating a board game (@gifttrap) into 12 languages – the culture gaps were huge #cmworld

@NickKellet

 

A8: #CMWorld If done right, content #marketing IS demand generation!

@Jupiter_Labs

 

@JoePulizzi agree one million percent! Generate awareness isn’t a goal – there needs to be a higher order bit #leadgen #retention #cmworld

@SusynEliseDuris

 

@SFerika Was that gobsmacked or a gobsmacker! #cmworld

@NickKellet

 

@JoePulizzi: I’d add on 3) Sales Enablement 4) Active Dialogue not one-way campaigns 🙂 #cmworld

@ardath421

 

A8: Hopeful that brands start to consider branded series of programming rather than just one off ebooks, white papers, etc. for DG #cmworld

@JoePulizzi

 

@JoePulizzi but customer retention is so HARD….. whine, snivel… #cmworld

@Brewbom

 

@Brewbom @CMIContent @contentrulesinc And multicultural – without the understanding, it’s job half done #CMWorld

@palkoviz

 

@NickKellet voice is fine…but crappy writing is just crappy writing #CMWorld

@tracibrowne

 

@ardath421 Sales enablement = also big in 2014. Better word would be critical. #cmworld

@JoePulizzi

 

@NickKellet @SFerika or gobstopper? #WillyWonka #cmworld

@SusynEliseDuris

 

Serialization is going to be big for content marketing – finding themes & building on them – go the way of the movie/TV show #cmworld

@NickKellet

 

We agree! “2014 will be the year of native advertising. Saying that it will be huge will be an understatement.” ~@JoePulizzi #CMWorld

@LinkedInMktg

 

A8: As companies design CM strategies, their funnels will start to take shape and produce results. We are already seeing this. #CMWorld

@MichaelMooneyy

 

.@CMIContent .@JesKorn Writing for a mobile audience! #Mobile browsing/purchasing will hit all time highs in #2014. #cmworld #ReyamiSocial

@ayiliath

 

@JoePulizzi as someone who has owned client communications, surprised that so many orgs only focus content on prospects #cmworld

@SFerika

 

@Brewbom Agreed! The problem isn’t linking the two, it’s being able to track how they’re linked #CMWorld

@atxcopywriter

 

@LinkedInMktg Thanks for joining us! #CMWorld

@CMIContent

 

@CMIContent Give the customer exactly what they want to keep them engaged. I doubt customers want spammy content. #cmworld

@WhatRunsWhere

 

@Brewbom I follow you—all intended to connect with an audience and influence behavior really #cmworld

@tsledzik

 

@LinkedInMktg About time you joined our little party. 😉 #cmworld

@JoePulizzi

 

CTIMO? 🙂 MT @itscomplicated: A7: Count on CMO, CTO and CIO positions merging in some warped way. #cmworld

@KyleAkerman

 

@WhatRunsWhere Agree! #CMWorld

@CMIContent

 

Q9: How will PR, content marketing & marketing work together in 2014? @hksully predicts the removal of silos. #CMWorld

 

@nickkellet – This would be really interesting to see. Though not sure many brands have enough foresight yet #cmworld

@Ebyline

 

@JoePulizzi I agree! Connect what you create and curate! #CMWorld

@vegecomgirl

 

@Brewbom fear not! there are 3rd party tools to help you with that! (@RetentionGrid, for example) @JoePulizzi #CMWorld

@ReferralCandy

 

@WhatRunsWhere @CMIContent of COURSE customers want spammy content! see Buzzfeed #cmworld

@Brewbom

 

@palkoviz @Brewbom There will always be language purists & those who appreciate you making an effort (however bad the translation) #cmworld

@NickKellet

 

@SusynEliseDuris @CMIContent @SFerika @tracibrowne @KyleAkerman @JoePulizzi Made it! What’d I miss? 🙂 #CMWorld

@crestodina

 

@CMIContent @JoePulizzi @ardath421 Yes on sales enablement! still hoping sales and mktg working together will become mainstream #cmworld

@SusynEliseDuris

 

A9. This integration streamlines operations, creates consistency & allows brands to communicate with consumers without interruption #cmworld

@StudioOne

 

I’m learning so much from the #cmworld world chat with @JoePulizzi Great insight, knowledgeable participants!

@EndearMedia

 

A9 people have been talking about removing silos since the beginning of time…never gonna happen..too much politics #cmworld

@tracibrowne

 

A8: Creating an “experience” for consumers thru content is what will link content marketing and demand generation more in 2014. #cmworld

@itscomplicated

 

@Brewbom @JoePulizzi We are obsessed with shiny new things. #CMWorld

@MichaelMooneyy

 

@CMIContent A7: Content center with inputs from across the organisation #CMWorld

@palkoviz

 

@WhatRunsWhere @CMIContent my mantra is: Never give customers what they want. ONLY give them what you do best. #cmworld

@Brewbom

 

@tracibrowne We can be hopeful and set up a successful model for it, right? #CMWorld

@CMIContent

 

A8: Prefer the term audience growth. Any company without a growth strategy is going to fall behind the pack. It is a necessity #cmworld

@BoostQuote

 

@SusynEliseDuris @SFerika That’s the word I was looking for! #cmworld lost for words! #gobsmackirony

@NickKellet

 

@Brewbom @JoePulizzi It’s easier than finding new customers! As long as the experience a customer has the first time is good #CMWorld

@atxcopywriter

 

A9: I predict in 2014 that PR will tell stories in their releases vs pitches (ala, @StateFarm Shatner) http://www.youtube.com/watch?v=EYkRF_FmD40 #cmworld

@JoePulizzi

 

@crestodina @CMIContent @SFerika @tracibrowne @KyleAkerman Lotsa great info from @JoePulizzi and the #CMWorld community!!

@SusynEliseDuris

 

@KyleAkerman I was thinking MITCO. ; ) #cmworld

@itscomplicated

 

@EndearMedia Great to hear! #CMWorld

@CMIContent

 

Great #cmworld content marketing chat going on right now — our clients would be wise to put the next one on their calendar.

@MMWInteractive

 

Great #cmworld content marketing chat going on right now — our clients would be wise to put the next one on their calendar.

@BobWest2

 

@CMIContent companies that get it should be hopeful their competition DOES NOT remove silos #cmworld

@tracibrowne

 

@vegecomgirl @MacLeanHeather #DareToDream #cmworld

@eccushing

 

A9 Why not put them all together and call it the Success Department? #CMWorld

@Jupiter_Labs

 

A9: The people in PR and Marketing are warming to content marketing but don’t think silos will come down #cmworld

@ScottLum

 

@NickKellet @SFerika Now I will be thinking #WillyWonka all day (Gene Wilder NOT Johnny Depp) #CMWorld

@SusynEliseDuris

 

I also predict the year of the tortoise – content that keeps on going – chasing hairs / virality loses them #contentirony #cmworld

@NickKellet

 

@CMIContent @hksully A9 in a perfect world they should all be collaborating on the same editorial team and reporting to the CMO #cmworld

@SFerika

 

@tracibrowne We’re givers here at CMI – if people can watch and learn, then that’s a good thing. #CMWorld

@CMIContent

 

Great chat everyone! Can’t wait to see what 2014 will bring to content marketing! #cmworld

@StudioOne

 

@CMIContent Press Releases and Sponsored Content make for great content for sharing! #cmworld

@WhatRunsWhere

 

@ScottLum Marketing and PR still have different things to accomplish than content goals – so all are needed. #cmworld

@JoePulizzi

 

@CMIContent @JoePulizzi I see a resurgence of the original “soap opera” concepts; what’s old is new again! #CMWorld http://ow.ly/slWqA

@pamelamuldoon

 

give em what you do best http://www.andynewbom.com/give-em-what-you-do-best/ #cmworld

@Brewbom

 

Q9: I’m already seeing blurring of the lines between the 3, but perhaps that’s just what happens to freelancers… #cmworld

@NHowellsFW

 

Need to go, See you next week! @CMIContent #CMWorld

@avadheshmahajan

 

@avadheshmahajan Thanks for joining! #CMWorld

@CMIContent

 

.@JoePulizzi In the content deluge, small biz should focusing on strengthening what they have. Retention/expansion is cheaper #CMWorld

@tsledzik

 

@crestodina /wave We missed you! Sharing our predictions for 2014’s #contentmarketing trends #cmworld

@SFerika

 

@crestodina @SusynEliseDuris @CMIContent @SFerika @tracibrowne @JoePulizzi Now it’s a party 🙂 #CMWorld

@KyleAkerman

 

@SFerika @CMIContent @hksully One would hope so – looking forward to perfect world 🙂 #CMWorld

@palkoviz

 

Please don’t confuse real-time #marketing with right-time #analytics! Few need real-time analytics (whatever that is). #cmworld

@randschulman

 

LOL Learning a lot w/ #cmworld chat and now Debbie Gibson’s Lost In Your Eyes is played on the radio. Feel so American, LOL

@NenadSenic

 

@tsledzik So true…any content marketing program should probably be focusing on current customers first. #cmworld

@JoePulizzi

 

@crestodina Happy new year! #cmworld

@Steph_Montreuil

 

A9: More people will be hired in growth positions. These people will have their hands in marketing, PR, and the product #CMWorld

@BoostQuote

 

@atxcopywriter When you have the right team and analytics tools in place time is not an issue. Getting the right data is the issue #cmworld

@RyMontano

 

@SusynEliseDuris @NickKellet awww but Johnny Depp’s Willy Wonka was such a cutie pie, well, in a creepy way 😉 #cmworld

@SFerika

 

@NenadSenic American, circa 1985. #CMWorld

@CMIContent

 

@JoePulizzi Agreed, they’ll still have diff org objectives but I’m also seeing them thinking across boundaries more #cmworld

@ScottLum

 

@KDADouglas @CMIContent @hksully I like the content that folks like @prnewswire are doing to bridge the gap. #cmworld

@SusynEliseDuris

 

@CMIContent LOL #cmworld

@NenadSenic

 

A9 If predication of doing away with silos happens in 2014 then in 2015 I will predict world peace #cmworld

@tracibrowne

 

A9: I think that traditional PR and marcomm will merge into content/social comm #cmworld

@Brewbom

 

@ScottLum Yes, the job of the content marketing lead is to get all other departments involved in the content plan. #cmworld

@JoePulizzi

 

@CMIContent @hksully A9: PR, Content Marketing and Marketing will practically become indiscernible from each other as time goes on. #cmworld

@itscomplicated

 

A8] In lieu of a formal release, repurpose branded content by pitching a unique angle/abstract w/a link to related posts. #CMWorld

@MuseContentGrp

 

@NenadSenic You are admitting in a very public forum that you are listening to Debbie Gibson; you are my hero, Nenad@ #CMWorld

@pamelamuldoon

 

@tracibrowne World peace will come before marketing silos break down. #cmworld

@JoePulizzi

 

@pamelamuldoon It’s on the radio. I am not a dj. 🙂 #cmworld

@NenadSenic

 

@tracibrowne We’ll have to get you in on the 2015 predictions next year! #CMWorld

@CMIContent

Q10: @b2bmarketing thinks email is the most important goal of content marketing in 2014. Do you agree? #CMWorld

 

@CMIContent More like 1989? #cmworld

@NenadSenic

 

@JoePulizzi or new roles will evolve that connects user experiences together #cmworld

@ScottLum

 

@palkoviz @CMIContent @hksully It can get really dysfunctional when PR and Marketing report to different execs #cmworld

@SFerika

 

A9 – a press release, if necessary, must now utilize #content, #seo, #socialmedia rules to matter. #cmworld

@SusynEliseDuris

 

A8: Content marketing and demand gen are natural fits – the 2 depts just have to talk to each other! #CMWorld

@Jonas419

 

A10 No #cmworld

@tracibrowne

 

Prediction for 2014: Sexting will decline in effectiveness as a marketing tactic. #CMWorld @SFerika

@crestodina

 

A10: I hope brands put more importance on email subscription. Email is more critical than ever…but for consistent content #cmworld

@JoePulizzi

 

@itscomplicated Nice! I think you have the winning combination 🙂 #CMWorld

@KyleAkerman

 

A10: I think solving customer problems with your unique solution is the most important goal of content marketing #cmworld

@Brewbom

 

@BoostQuote I like this idea! All of these departments should be working together toward a similar goal: Growth #cmworld

@EndearMedia

 

@NenadSenic You must be listening to a grt radio station! (I still in in the ’70’s & ’80’s with most of my music listening….) #CMWorld

@pamelamuldoon

 

@SFerika @SusynEliseDuris There’s some extreme contrast between the two version! #cmworld

@NickKellet

 

@Brewbom You need a story and a purpose for each tactic. Why can’t they share a theme and objective and work together? No sense. #CMWorld

@MichaelMooneyy

 

@MuseContentGrp We’re trying some of this at CMI…with some nice results #CMWorld

@CMIContent

 

A10: how you disseminate the message is market and customer based #cmworld

@Brewbom

 

#CMWorld Why won’t a man Open Up? http://pensacolahelene.blogspot.com/2014/01/pensacolas-pearl-of-wisdom-men-and.html

@PensacolaHelene

 

I like to think of it all as ‘social media marketing’. Mostly because I like to emphasize the social. #CMWorld

@JakeDParent

 

A10: Email is not a goal. It’s a channel #cmworld

@ScottLum

 

Very succinct, you captured my thoughts exactly! @tracibrowne A10 No #cmworld

@NHowellsFW

 

A10: Just ask yourself, what is the most critical communication channel for your customers? In most cases, it’s email. #cmworld

@JoePulizzi

 

@NenadSenic Chat is going too fast, didn’t have time to check! Impressive! #CMWorld

@CMIContent

 

@Jonas419 agree – I use #demandgen when selling c-suite on benefits of #contentmarketing. CPA stats alone sells. #cmworld

@SusynEliseDuris

 

A10: I would agree – once you have an email, up to you to use it properly. #cmworld

@Steph_Montreuil

 

@NHowellsFW That was my thought too. I think the lines are more clearly drawn in an agency or big business #CMWorld

@atxcopywriter

 

@MichaelMooneyy they will become one and the same #cmworld

@Brewbom

 

@SFerika @CMIContent @hksully Agree – though they have a bit different goals, they should work together more. It helps everyone #CMWorld

@palkoviz

 

A10 Yes, especially in #b2b. They have a lot of catching up to do in terms of email #marketing #CMWorld

@Jupiter_Labs

 

@ScottLum Correct…goal is developing your subscriber base, through the channel of email. #cmworld

@JoePulizzi

 

A10: Didn’t we just get away from email being the most important goal of content marketing? #CMWorld

@Jonas419

 

@NickKellet @SusynEliseDuris I think it was the synchronized squirrels cracking open the nuts in the new one that was most amazing #cmworld

@SFerika

 

A9: Look for influencers and consumers to play a bigger role in PR/Marketing and Content in 2014. It’s their game. #cmworld

@itscomplicated

 

@EndearMedia @JoePulizzi ditto! Lots of great insights #CMWorld

@friendemic

 

@SFerika @NickKellet creepy indeed. #cmworld Johnny in #AliceInWonderland was much better!!

@SusynEliseDuris

 

@AnatheaT @joepulizzi Is it really? I think it really depends. #cmworld

@NenadSenic

 

A10 definitely think we’re going to see more folks working on building their internal email lists, engaging w/those subscribers #cmworld

@SFerika

 

What is 2014 going to be the year of? What’s your prediction? One word #cmworld

@NickKellet

 

So bummed I’m missing #cmworld, def appreciating all the tweets & links. Keep em coming! Hoping I can find some live streaming @JoePullos

@dotdjohnson

 

@ScottLum Yeah, I assume this means database. #CMWorld

@tsledzik

 

Q10: Audience growth + development is most important thing. So much noise out there…build your tribe or else #CMWorld

@BoostQuote

 

Please join me in a special shout out for @cmcphillips for running these amazing #cmworld chats every week. #hazahh

@JoePulizzi

 

@JoePulizzi first had to find the right party suit 😉 Glad to be here now, you always throw a great bash! #cmworld

@LinkedInMktg

 

@SFerika We definitely agree with that – a big goal here. #CMWorld

@CMIContent

 

Hi @NHowellsFW, not just freelancers I work in-house and it’s defo one of the most noticeable changes I’ve seen this year #CMWorld

@KDADouglas

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

@CMIContent Great! I love when resourceful plays out well, don’t you? #CMWorld

@MuseContentGrp

 

@NickKellet one word? enlightenment #cmworld

@SusynEliseDuris

 

A10: It’s like saying that a hook is the most important part of a fishing pole. It’s necessary, but only works w/ other components #CMWorld

@MichaelMooneyy

 

@MuseContentGrp We sure do! #CMWorld

@CMIContent

 

Thanks everyone who joined the #cmworld chat today. Truly excellent stuff. I’m proud of all of you.

@JoePulizzi

 

@JoePulizzi @cmcphillips Thank you, Cathy! #CMWorld

@crestodina

 

Thank you @joepulizzi and all the contributors to the 2014 content marketing predictions! http://contentmarketinginstitute.com/2013/12/content-marketing-predictions-2014/ #CMWorld

@CMIContent

 

@JoePulizzi @cmcphillips she’s the man, I mean wo-man!! #cmworld

@SusynEliseDuris

 

Well done @cmcphillips – is it too cold for a run today? 😉 #cmworld

@Steph_Montreuil

 

It’s over. I love it. This means I can go home now. Have been awake for 15.5 hours now. Have a great day, y’all #cmworld

@NenadSenic

 

A10] Love email marketing, but we’ll be really watching the frequency this year to make sure we don’t overwhelm. #CMWorld

@MuseContentGrp

 

as a special suck up and PSA I highly recommend @JoePulizzi new Epic Content Marketing book. its jam packed with glory #cmworld

@Brewbom

 

@tracibrowne Haha, keep those answers simple #CMWorld

@atxcopywriter

 

Tk you @CMIContent & @JoePulizzi for another fast, furious & content filled #CMWorld Chat!

@pamelamuldoon

 

@Brewbom Bonus points for you today. Thanks! #cmworld

@JoePulizzi

 

Great chat everyone…what a great way to start the year…respect! #cmworld

@tracibrowne

 

Thanks, Everyone! Great chat! #cmworld

@ardath421

 

@JoePulizzi Aw thanks! Such a great group – selfishly, you all teach me so much each wk! @MIcheleLinn loves what I come back with. #CMWorld

@cmcphillips

 

Thanks @cmcphillips @joepulizzi @cmicontent and everyone on the chat – great to be back and I’m looking forward to Cleveland! #cmworld

@lindadessau

 

@JoePulizzi sorry I missed all the #content action! I’m just waking up and need coffee! #cmworld

@frshprnzcleantc

 

Next week I will try not to be late for #CMWorld – it’s always interesting. Thanks @CMIContent

@palkoviz

 

Fantastic #cmworld chat today. Great way to kick off the new year. Have a good one everyone. Thank you and STAY WARM! #brrrr

@itscomplicated

 

@JoePulizzi oh man I LOVE bonus points!!! #cmworld

@Brewbom

 

@CMIContent @JoePulizzi thanks guys! #CMWorld

@MichaelMooneyy

 

@Jonas419 @Brewbom I’ve talked labels to death. Now focusing on the goals and letting everyone fight over what to call it. #CMWorld

@tsledzik

 

@JoePulizzi @cmicontent – my very first #cmworld today – thanks for making it so interesting and informative. Next one in the diary!

@NHowellsFW

 

@NenadSenic Thanks for sticking around, Nenad! Can’t wait for your chat in 2 weeks! #CMWorld

@CMIContent

 

Thanks @joepulizzi @cmicontent for the chat, a lot of great ideas today #cmworld

@Ebyline

 

+1 @JoePulizzi: Please join me in a special shout out for @cmcphillips for running these amazing #cmworld chats every week. #hazahh

@michelelinn

 

@NHowellsFW @JoePulizzi Excellent! Thank you, Natalie! We are so glad you could join us. #CMWorld

@CMIContent

 

Thanks @JoePulizzi for an sunny look @ #contentmarketing 2014! Can’t wait to hear more at your @AAFCLE event on 1/15. #CMWorld

@MuseContentGrp

 

@CMIContent Oh, God. Too much pressure. 🙂 #cmworld

@NenadSenic

 

@CMIContent @joepulizzi Great chat! Don’t know how you’re able manage all this craziness #cmworld

@ScottLum

 

 

 

Woohoo! @JoePulizzi: Please join me in a special shout out for @cmcphillips for running these amazing #cmworld chats every week. #hazahh

@carmenhill

 

Thanks all for your amazing ideas and conversation! Thanks @joepulizzi @cmcphillips @michelelinn and the whole @CMIContent gang. #cmworld

@SusynEliseDuris

 

@MuseContentGrp @JoePulizzi @AAFCLE Would love to connect there, Jackie! #CMWorld

@cmcphillips

 

really awesome #cmworld today, thanks for the killer community

@Brewbom

 

Anyone here tried @canva yet? – What’s your experiences for creating full blown slidedecks? #cmworld

@NickKellet

 

@carmenhill Hey Carmen! Happy New Year! When will I get to see you again? Tried to tag along @joepulizzi’s trip west… #CMWorld

@cmcphillips

 

@SusynEliseDuris Thanks, Susyn! I always love it when you’re here! #CMWorld

@cmcphillips

 

@cmcphillips thanks for your great work! I look forward to this chat each week 🙂 #CMworld is great.

@Jupiter_Labs

 

@Brewbom @NickKellet @crestodina @SusynEliseDuris @tracibrowne @JoePulizzi @Steph_Montreuil @melissacralph thx4 the great #cmworld convos!

@SFerika

 

Wow! Good one today. I think I favorited more tweets than any other day since I’ve joined twitter 🙂 #CMWorld

@atxcopywriter

 

@Steph_Montreuil Umm…yes! Today definitely. Though I need to do something. This cold weather is great for work, though! #CMWorld

@cmcphillips

 

@Jupiter_Labs Thanks, Maria! I really appreciate that. See you next week! #CMWorld

@cmcphillips

 

For all in #CMWorld chat, we’ve previously compiled useful marketing insights for 2014 from @JoePulizzi – read here http://goo.gl/XWDzwh

@ReferralCandy

 

#COSIGN!> @JoePulizzi: Please join me in a special shout out for @cmcphillips for running these amazing #cmworld chats every week.

@itscomplicated

 

“Real-time content marketing is participating in conversations as they happen. Speak to clients, not at them.” ~@mikedweir #CMWorld

@LinkedInMktg

 

@cmcphillips @CMIContent Thanks as aways for keeping the #cmworld conversations flowing. You are AMAZING!

@SFerika

 

Just published – The Ultimate Guide to Native Advertising | LinkedIn http://www.linkedin.com/today/post/article/20140107180859-5853751-the-ultimate-guide-to-native-advertising #cmworld

@JoePulizzi

 

@cmcphillips That would have been so fun! Did @joepulizzi tell you how I helped him train for the Polar Vortex? Will def be at #cmworld!

@carmenhill

 

 



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