Pre-Conference Workshop:
Content Marketing: A Strategy for the Social Web

Tuesday, September 6
1:30 PM – 4:30 PM (EASTERN TIME ZONE)

Investment:
$295

PROGRAM

Content marketing is now a strategic initiative. And, in a world where every brand is a conversation on the social web – we’ve got to make sure we’re delivering our content marketing to the right people, at the right time and through the right channel. Achieving results and managing brands on the Social Web means a new mindset for most marketing organizations. It’s a strategic process that starts well before the first word is written, and continues well after the visitors click on the link.

This half-day workshop sponsored by the Online Marketing Institute is designed to educate and empower you to develop your Content Marketing Strategy for the Social Web. We focus on the REAL world of the social web – and getting beyond the buzz and into reality.

This Workshop is designed for:

• The Executive that wants to understand how to use thought leadership and organic content to drive marketing results.
• The Online Marketer that needs to establish a social web content governance process that leverages content distribution and measurement across different channels.
• The Brand Manager who is looking to establish their organization as a thought-leader in their industry.
• Social Media Specialist who is looking for a strategy and process for “managing” the social web conversation.

INSTRUCTORS

Robert Rose, Lead Strategist, Content Marketing Institute

As the Chief Stategist for the Content Marketing Institute and Founder an

d Chief Troublemaker at Big Blue Moose, Robert Rose innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Rose has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. He developed some of the the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web. Prior to Big Blue moose Robert was Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web content solutions for online marketers. At CrownPeak Robert led not only the marketing and product strategy efforts for the company, but also worked with clients such as Nissan USA, Robb Report, First American Title, Skype and Pep Boys to develop Web and content management strategies to successfully transform their online marketing and achieve profitable results.

Michael Weiss, CEO, Figure 18

Michael is the CEO of Figure 18, an award-winning Web agency in southern California.   Michael’s knowledge, vision and ability to speak “English, not tech” have helped turn top-tier companies such as Technicolor, Hollywood.com, Network For Good and California Pizza Kitchen into long-term clients.  Along with his extensive management, marketing and sales experience, Michael has a background in education and counseling. He’s taught at the Crossroads School, Palms Middle School, and Daniel Webster Middle School, all located in Los Angeles. Michael is a contributor for The Nonprofit Technology Network as a speaker at their annual conference and offering his expertise to nonprofits through webinars, online office hours and writing articles. He has also spoken at FS/TEC, Boston University, The Center for Nonprofit Management, Network For Good, Pepperdine University and others.