Opening – September 6 |   Sessions – September 7 |   Sessions – September 8

PROGRAM

The Role of Content & Storytelling
in Today’s Integrated B2C

Wednesday, September 7 – 11:30 AM

How do the leading consumer brands structure their storytelling within the myriad of choices: print, online, mobile, social, tablets and more? In this exclusive roundtable discussion, we’ll hear what Lexus, Sherwin Williams, Best Buy and other leading brands are doing to set up content marketing for success, giving practical advice all along the way.

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SPEAKERS

Ellen Moreau

VP Marketing Communications, Sherwin Williams

Ellen Moreau is a seasoned marketing communications professional whose career encompasses both consumer and business-to-business experience. In her current position as the vice president of marketing communications for The Sherwin-Williams Company – North America’s largest manufacturer and retailer of paints, stains, coatings and associated products – Moreau is charged with developing and managing strategies that help build the Sherwin-Williams brand, sales and profits.. Her scope of responsibilities includes advertising, interactive & social media, loyalty programs, in-store merchandising, public relations, and trade shows.

Before accepting her current position, Moreau served as director of advertising; media director; and broadcast advertising manager for Sherwin-Williams. Prior to Sherwin-Williams, Moreau was with Wyse Advertising and Tatham RSCG, respectively. She also previously held the position of director of marketing communications for Moen, Inc.

In addition to her professional responsibilities and affiliations, Moreau serves on the board of directors for Project Love and is active in her children’s sports, church and school activities.

Simon Kelly

COO, Story Worldwide

Simon Kelly has been recognized as a pioneer of new media in the branded content industry and is credited with introducing a unified approach for custom publishers in the US.

In 1990, Kelly co-founded TPD Publishing, ltd, one of the leading independent custom publishers in the UK. In 1995, Kelly moved to Seattle to launch the company’s US operation with the launch of Microsoft Magazine – incidentally its companion web-site also marked the launch of one of the world’s first web-zines. Along the way, Kelly introduced compelling new ways to use content to meet his clients’ branding needs. In 1997 he spearheaded the launch of the Custom Publishing Council and in 1999 he was named to the Folio: 40 for his work integrating print and web content. Kelly won the John Caldwell Lifetime Achievement Award in 2007 for his contributions to the custom publishing industry.

In 2001 TPD became part of Interpublic. In 2005 Kelly and his partners bought it back and rebranded the company Story Worldwide.

Michael Weiss

Figure 18

Michael is the CEO of Figure 18, an award-winning Web agency in southern California. Michael’s knowledge, vision and ability to speak “English, not tech” have helped turn top-tier companies such as Technicolor, Hollywood.com, Network For Good and California Pizza Kitchen into long-term clients. Along with his extensive management, marketing and sales experience, Michael has a background in education and counseling. He’s taught at the Crossroads School, Palms Middle School, and Daniel Webster Middle School, all located in Los Angeles. Michael is a contributor for The Nonprofit Technology Network as a speaker at their annual conference and offering his expertise to nonprofits through webinars, online office hours and writing articles. He has also spoken at FS/TEC, Boston University, The Center for Nonprofit Management, Network For Good, Pepperdine University and others.

Jeff Rohrs

Exact Target

A recovering attorney, bacon-lover & Cleveland sports victim, Jeff heads-up the Marketing Research & Education Group at ExactTarget.  In this capacity, Jeff co-authors the SUBSCRIBERS, FANS & FOLLOWERS research series—and ongoing examination of how today’s online consumers interact with brands through email, Facebook, and Twitter. Jeff also spearheads ExactTarget’s Connections User Conference programming and SUBSCRIBERS RULE! philosophy.  Over his career, Jeff has presented at a wide variety of industry events including ad:tech, Argyle’s CMO Leadership Forum, The CMO Club Summit, the eec’s Email Evolution Conference, MarketingSherpa’s Email Summit, MediaPost’s Email Insider Summit, SES, SMX, and WOM Supergenius.

Back to September 7th Agenda