Opening – September 6 | Sessions – September 7 | Sessions – September 8
PROGRAM
Transforming a Large Organization
into a Content Machine
Wednesday, September 7 – 11:30 AM
Content marketing can be challenging for a large, business-to-business company that has a long history of traditional marketing. In this session, Todd will discuss how Kelly Services is managing to develop valuable and compelling content, focusing on:
- How to conceptualize and communicate the content mission
- How to convert possible detractors into rabid supporters
- How to tap into existing channels for story creation
- How to identify ‘low hanging fruit’ and ‘early wins’
- How to optimize existing tools and avoid turf wars
- How to balance creativity with replicability – and move quickly
______________________________________________________________________
SPEAKER
Todd Wheatland
VP Thought Leadership & Marketing, Kelly Services
Todd is responsible for a content marketing revolution at global workforce solutions giant Kelly Services. Throughout a 15-year career in the human resources and workforce consulting space, he has been a serial content platform entrepreneur. His projects have been recognized by the AMI national marketing award, as well as gold and platinum MarCom awards. Australian by birth and global by nature, Todd lives with his family in Paris, France.
Back to September 7th Agenda
Content Marketing Institute
Opening – September 6 | Sessions – September 7 | Sessions – September 8
PROGRAM
Transforming a Large Organization
into a Content Machine
Wednesday, September 7 – 11:30 AM
Content marketing can be challenging for a large, business-to-business company that has a long history of traditional marketing. In this session, Todd will discuss how Kelly Services is managing to develop valuable and compelling content, focusing on:
______________________________________________________________________
SPEAKER
Todd Wheatland
VP Thought Leadership & Marketing, Kelly Services
Todd is responsible for a content marketing revolution at global workforce solutions giant Kelly Services. Throughout a 15-year career in the human resources and workforce consulting space, he has been a serial content platform entrepreneur. His projects have been recognized by the AMI national marketing award, as well as gold and platinum MarCom awards. Australian by birth and global by nature, Todd lives with his family in Paris, France.
Back to September 7th Agenda