PROGRAM / SESSIONS
SEPTEMBER 8, 2011

(ALL TIMES EASTERN TIME ZONE)

7:30 AM

Breakfast and Networking (EXPO HALL)

8:30 AM

Opening Keynote Panel

“Building a Business on the Back of Content”
Founders for two of the fastest-growing online marketing sites detail why content has been lifted them to the top…AND…they even explain how it was done.

Brian Clark, Founder, Copyblogger.com
Michael Stelzner, Founder, SocialMediaExaminer.com and author of Launch
Moderated by Aaron Kahlow, Founder, Online Marketing Institute

9:45 AM

Executive Level Track
“Content Marketing Metrics: Justifying Content Marketing Spending”

Jay Baer, Author, The Now Revolution
Shaku Selvakumar, Worldwide Strategist – Web and Social, IBM Software Group
Cam Brown, CEO, King Fish Media
Lynne Esparo, VP Marketing, Nuance Communications
moderated by Gordon Plutsky, Chief Marketing Officer, King Fish Media

Content Strategy Track
Zemanta “How to Develop a Content Strategy that Works”
Jonathan Byerly, Director – Online Content, Dell

Online/Social Media Track
Content Marketing Fireside Chats

Robert Rose on “Killer Storytelling Techniques Learned from Hollywood”
Barbra Gago on “15 Paid and Free Ideas to Distribute Your Content”
Bernie Borges on “How Your Content Impacts Your Career and Your Brand“

10:45 AM

Networking and Snack Break (EXPO HALL)

11:15 AM

Executive Level Track
“Regulated Content Issues: The Importance of Policies and Processes for Content in the Financial and Healthcare Industries”
Katie Herbst, eMarketing Director, Westfield Insurance
Brent Williams, Director of Professional Services, Knotice, Ltd.
Scott Linabarger, Director of Digital Marketing, Cleveland Clinic
Moderated by Chris Seper, CEO, Med City Media

Content Strategy Track
“Build a Better Buyer Experience with Marketing Content [B2B]”
Ardath Albee, CEO, Marketing Interactions

Online/Social Media Track
Content Marketing Fireside Chats
Joe Chernov on “How to Create Attention, Interest and Sales with Infographics”
Pawan Deshpande on “Constructing a Powerful Content Curation Formula for Your Brand”
Ahava Leibtag on “Developing a Step-by-Step Checklist for Content Creation in Different Formats”

12:30 PM

Lunch:
Sessions will include 42 minutes of “Shotgun Sessions” – Seven minutes for five thought leaders (plus a brief Q&A) including:

Jay Baer, Author, The Now Revolution
Barbra Gago, Strategist, Left Brain DGA
Jim Kukral, Author, Attention!
Andrew Davis, Chief Strategy Officer, Tippingpoint Labs
Ahava Leibtag, Principal, AHA Media Group

Moderated by Jeff Rohrs, Vice President, Exact Target

2:00 PM

Executive Level Track
“You’ve Got Content…Now What?: Tactics and Strategies for Helping Your Content Be Found”
Lisa LaCour, VP Marketing, Outbrain
Amy Laskin, Director of Content Strategy, Ogilvy
Michael Pranikoff, Global Director – Emerging Media, PR Newswire

Moderated by Michael Marzec, President, Smart Business Content Marketing

Content Strategy Track
“A Content Marketer’s Guide to Social Media and Search Strategy”
Lee Odden, CEO, TopRank Online Marketing

Online/Social Media Track
Content Marketing Fireside Chats

Morgan Stewart on “Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Andrew Susman on “Atomize Your Content: 10 Quick Lessons to Get More Out of Your Content”
Shelley Ryan on “Don’t Touch That Dial: Webinar Must-Do’s for Content Marketing”

3:15 PM

Executive Level Track
“The Content Rules for Marketing Executives”
Content Rules Co-Authors Ann Handley and C.C. Chapman

Content Strategy Track
“Content Curation: An Underutilized Asset for Improving Marketing Results”
Susan McKittrick, Analyst, Patricia Seybold Group

“How to Really Tell if Your Content Marketing is Working? The Content Marketing Measurement Roadmap”
Jason Falls, CEO, Social Media Explorer

Online/Social Media Track
Content Marketing Fireside Chats

Susan Blue on “Killer Email Content Strategies that Can’t Miss”
Nate Riggs on “Mastering the 7 Jedi Mind-Tricks of Creating Compelling Digital Video Content”
Russell Sparkman on “Gamification: Enhancing Content Marketing through Games”

4:20 PM

Closing Keynote

“We Are All Storytellers” – by Kevin Smith

Kevin, a writer, producer, director, podcaster and all-around content marketer, will discuss how he got into the storytelling business, and how he is reinventing his career as a podcaster.