Opening – September 6 |   Sessions – September 7 |   Sessions – September 8

PROGRAM

How to Develop a Content Strategy that Works

Thursday, September 8 – 9:45 AM

Two years ago, Jonathan decided to make content strategy a “personal crusade” at Dell. Now, as Dell’s Director of Online Transformation for Public & Large Enterprise Marketing, Jonathan is putting content strategy front and center in the Dell.com redesign process.

In this session, Jonathan will go through all the steps that Dell followed in putting together a web content strategy that works, complete with takeaways and actionable next steps.

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SPEAKER

Jonathan Byerly

Director of Online Content, Dell

Jonathan Byerly is the director of online content for Dell, where he focuses on public and enterprise web content processes. Most recently, Jonathan developed and executed a content strategy to re-create dell.com’s Business to Business Solutions experience, including copy development and information architecture. Jonathan graduated from the University of Texas at Austin and currently resides in Austin.

Today, Kristina speaks regularly to audiences around the world and is well known for her energetic, often humorous talks. Her presentations, interviews, and writing continue to help shape and promote the discipline of content strategy. She lives in St. Paul, Minnesota with her two young children, whom she often quotes on Twitter (@halvorson).

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