Agile Marketing: A #CMWorld Chat with Andrea Fryrear

CaptureHave you been looking for a better way to manage your team and your content marketing process? Agile may be for you. You have likely heard of agile marketing, but do you know how marketers can use this? Andrea Fryrear joined us on the latest #CMWorld Twitter chat about this very subject.

Learn more about Agile from Andrea at Intelligent Content Conference. She’ll be presenting at a workshop, A Journey Through Your First Agile Marketing Effort, and a session, Integrating Agile Principles into Your Marketing Process.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Q1: What does it mean for a marketing team to be Agile? #CMWorld

A1: It’s kind of like this, but with marketing http://bit.ly/1ShjVWL #cmworld

@IAmGriffinKay

A1. Agile means marketing team being flexible & improvising on the go so that course correction happens #CMWorld https://twitter.com/cmicontent/status/692030495735959552

@vivektweetsso

A1) We focus on satisfying the customer first & foremost, then build a plan that’s flexible to changes. #flexiblemarketing #CMWorld

@KirkMktg

A1: Being able to adapt to a consumers needs. Their needs are always changing so you have to be flexible. #CMWorld https://twitter.com/CMIContent/status/692030495735959552

@jaydeipowell

.@CMIContent Q1: think fast on your feet depending on the client/customer needs; you have to be ready to change at a moments notice #CMWORLD

@SWP_stars

A1: Agile marketing can mean iterative testing to enable fast changes to campaigns #CMWorld

@SueBrady

@AndreaFryrear it seems to happen organically when there’s a very diverse, well-rounded team. #CMWorld

@KirkMktg

@CMIContent #agilemarketing is the difference between a marketing team working blindly & one working with data, insight & strategy #cmworld

@jadericecontent

A1: ability to make swift changes based on audience feedback #CMWorld

@heyowlmedia

@CMIContent A1: The team is agile, easily adaptable, can think on their toes! #CMWorld

@ExperianDQSteph

A1: An #AgileMarketing team adapts to specific changes in the market/company needs quickly & often to meet goals #cmworld

@SurveyGizmo

A1: Go with what’s working at the time! Quick to change when needed. #cmworld https://twitter.com/CMIContent/status/692030495735959552

@lindseyjoevans

@JuliaEMcCoy yes! I had to finish a massive project this morning 🙂 #CMWorld

@LUCYrk78

Sometimes if I can’t determine it it’s agile or not I refer to the source http://bit.ly/1JBQJbK #cmworld

@IAmGriffinKay

A1 Agile means to be open minded as well as versatile. Flexibility is important for cohesive teams. @CMIContent #CMWorld

@JS_insidepitch

@billcush Big money question right out of the gate, right? I think the latter makes you the former. #cmworld

@AndreaFryrear

A1: A marketing team is agile when their strategy is flexible enough to allow for U-turns + take advantage of unique opportunities #cmworld

@getupcontent

@CMIContent A1. Also agility makes marketing teams immune to surprises which can pop up anytime #CMWorld

@vivektweetsso

A1: Go with what’s working at the time! Quick to change when needed. #cmworld https://twitter.com/JamieMoranUK/status/692031141067382788

@BicKerecse

A1b: Also, just so we’re clear: changing your mind all the time DOES NOT make you agile. #cmworld

@AndreaFryrear

A1: The ability to adjust on the fly & move quickly to create relevant content that customers NEED. #CMWorld https://twitter.com/CMIContent/status/692030495735959552

@ToddPatton

Being responsive to changes & implementing them quickly is a good #AgileMarketing trait. #CMWorld

@KirkMktg

A1: Being Proactive rather than reactive #CMWorld

@village_print

a1 – Change Direction, Jump Start, adjust quickly #CMWorld

@T4Leonard

A1: #agilemarketing is about iterative, sprint-driven marketing results. #CMWorld https://twitter.com/CMIContent/status/692030495735959552

@MaureenOnPoint

A1) #Agile marketing teams realize that regular gut checks on the work they’re doing is the best way to ensure successful results. #cmworld

@martinjason

@AndreaFryrear They also love using that data to analyze consumer behavior! #CMWorld

@jaydeipowell

@AndreaFryrear because if I am just flexible without a methodology, I’m actually just a good ol fashioned scatter brain #CMWorld

@billcush

A1: #AgileMarketing is the ability to see you need to make a change, make the change & move forward keeping your goals in mind #CMWorld

@lttlewys

A1- Agile marketing is being a marketing wizard- completing successful projects in efficient time to have continuous growth #CMWorld!

@egduff

A1: #agilemarketing teams are notorious for meeting goals without burning out #cmworld

@SurveyGizmo

@elijahryoung great analogy #cmworld

@CMIContent

@jaydeipowell @AndreaFryrear that’s a great point. Never ignore the analytics! #CMWorld

@KirkMktg

I LOVE this clarification. That is different. Adjusting to market needs is one thing. #CMWorld https://twitter.com/AndreaFryrear/status/692031315575738370

@MaureenOnPoint

ha! great point! #CMWorld https://twitter.com/AndreaFryrear/status/692031315575738370

@AmandaSubler

A1 ability to assess quickly is key…not just changing on a dime because…who knows #cmworld

@tracibrowne

@vivektweetsso @CMIContent #CMWorld IT solves the chronic marketing disease called “fire drills” ! #agilemarketing #cmworld

@cmgpartners

A1. Not to be (business) flabby or slow…. #CMWorld

@jgombita

I think iterative is a key word when talking about #agilemarketing #CMWorld https://twitter.com/MaureenOnPoint/status/692031407732948993

@Malayna

@jjulian Well said! #CMWorld

@ToddPatton

@AndreaFryrear @CMIContent that’s so true. Ppl confuse that tendency with agility #CMWorld

@vivektweetsso

@ringo66 what a visual 😉 #cmworld

@CommunityElf

@CMIContent A1. Marketers should strive to be the way Robert Heinlein envisioned humans. #cmworld https://t.co/imqMTkVmkq

@searchrook

@barreblake love that description! #CMWorld

@KirkMktg

A) Leveraging data to test & iterate on marketing strategies. Changing things up in real time to reflect audiences’ needs #CMWorld

@AGirlNamedSEW

A1: An agile team isn’t precious about ideas, they know how to let it go for the success of the campaign #CMWorld https://twitter.com/CMIContent/status/692030495735959552

@megdewaele

@martinjason That’s a good way to put it! #CMWorld

@CrowdContent

Q2: How do you start convincing others (teammates/higher ups) if you’re the only one who’s interested in trying Agile marketing? #CMWorld

@CMIContent A1: small mile stones within bigger targets – keeps you on track & keeps you flexible & responsive to trends/news #CMWorld

@sarahsmall

Funny how often trad marketing isn’t… MT @AndreaFryrear: A1a: #AgileMarketing teams are responsive, adaptive, & thrive on change. #cmworld

@jessicadally

@martinlieberman yes. A complete circuit! #CMWorld

@JS_insidepitch

@CMIContent A1 To be able to adjust to what’s coming, having a good responsive plan for different situations for the brand. #CMWorld

@Typ0Queen

@av8r2000 The difference b/t constantly changing your mind & agile is a thin but distinct difference. #cmworld

@IAmGriffinKay

@CMIContent Put it in front of them in smaller, easier to accept chunks. Demonstrate how it will solve current problems. #cmworld

@TyrannosaurJen

@AndreaFryrear this is so true, great point! Be strategic w/ agility in mind #cmworld

@heyowlmedia

A1: A marketing team is agile when it lives by the Agile Manifesto. Required reading http://www.agilemanifesto.org/ #CMWorld

@billcush

A2) Produce results by exercising agile #marketing & demonstrate your success. #CMWorld

@KirkMktg

Be careful not to confuse “Agile marketing” with “agile” (adj.) – Agile is a structured approach to flexibility. (ironic, huh?) #cmworld

@edwardscmg

A2: Start putting agile methodologies into practice yourself & show them other successful case studies #cmworld

@SurveyGizmo

A2: Start from the outside in. Try it with your team/work, keep track of progress. Display results. #CMWorld https://twitter.com/CMIContent/status/692032004490022912

@MaureenOnPoint

@ringo66 Exploding heads are No Bueno #CMWorld

@jalane81

@SurveyGizmo Exactly! #cmworld

@KirkMktg

A2; As with anything new, start slow, create a pilot to prove its worth. Alternatively, you could take hostages. Nah, go with no 1. #CMWorld

@mikemyers614

A2: When diplomacy fails, turn to the Nerf guns #cmworld

@MarketerGizmo

@CommunityElf do you call everyone on your team elves? 🙂 #cmworld

@CMIContent

A2: It’s easier to argue about concepts than results, so prove it works! In your work or w/ the help of influencers. #cmworld

@IAmGriffinKay

A2 Pilot with a low cost program first…higher-ups have less to lose on your “little experiment” #cmworld

@tracibrowne

A2 I think by that time its too late-agility should be built into marketing plans with expectations managed that its needed #cmworld

@LUCYrk78

A2: Relentlessly pester them on @SlackHQ #CMWorld https://twitter.com/CMIContent/status/692032004490022912

@ToddPatton

A2: Way #1: Go agile yourself first. Make everyone jealous, then teach them what you learned. http://bit.ly/1N7MVJH #cmworld

@AndreaFryrear

@mikemyers614 The pilot concept is a great idea. Hostages, not so much. #CMWorld

@MaureenOnPoint

@tracibrowne that is a great point, analysis is absolutely key! #CMWorld

@SWP_stars

A2 A good team is always open to new ideas – but those ideas should be well formed/researched #cmworld

@M2Franz

A2: Educate, show examples. Show my blog post from last year! http://www.suebrady5.com/scrums-chickens-pigs-should-you-be-using-agile-in-your-marketing/ #CMWorld

@SueBrady

A2:Lead by example. Go with someone else’s idea, shape it with opinions from other team members. Only way to show success. #cmworld

@JS_insidepitch

A2 If you’re not agile, you’ll be left behind. Plans need to be flexible to adjust to changing conditions. #cmworld

@martinlieberman

A1: Agile Marketing: Maybe it’s as simple as adopting a Growth #mindset–although I enjoy the head exploding idea. #CMWorld

@Rogercparker

@jalane81 Very true! #CMWorld

@ringo66

@MaureenOnPoint Yeah, kinda re-thought that a little late. #CMWorld

@mikemyers614

:o) MT @AndreaFryrear Just so we’re clear: changing your mind all the time DOES NOT make you agile. #cmworld @CMIContent

@BaehrNecessity

@CMIContent #CMWorld Leadership buy-in are table stakes. If they aren’t supporting & driving change, it’s very hard to succeed. #cmworld

@cmgpartners

@martinlieberman yes! A2 If you’re not agile, you’ll be left behind. #cmworld

@AndreaFryrear

@AndreaFryrear lead by example – great answer! #cmworld

@CommunityElf

@KirkMktg @CMIContent That would be my answer too, however that means you can actually already act on it. #CMWorld

@palkoviz

A2: I would think it would be about company culture. Also, do you have data to back up benefits? #CMWorld https://twitter.com/CMIContent/status/692032004490022912

@suddenlyfrugal

A2: Way #2: Try pilot programs: low risk experiments with a few projects/excited marketers. Track results, convince with data. #cmworld

@AndreaFryrear

Unless you want to “rebrand” indecisiveness to being agile…. 😉 #CMWorld https://twitter.com/AndreaFryrear/status/692031315575738370

@jgombita

Amen. #cmworld https://twitter.com/AndreaFryrear/status/692031315575738370

@martinlieberman

@palkoviz @CMIContent absolutely! #CMWorld

@KirkMktg

A2: #RESULTS #CMWorld

@madelineg_sea

@mikemyers614 there is always mutiny #CMWorld

@tracibrowne

Great approach to life #CMWorld https://twitter.com/AndreaFryrear/status/692032360196501506

@zilveti92

That’s my favorite. #RESULTS #CMWorld https://twitter.com/madelineg_sea/status/692032744935698432

@MaureenOnPoint

@Rogercparker Yes! A growth mindset is huge. Some people just resist the change. #cmworld

@TyrannosaurJen

@madelineg_sea that definitely gets their attention #cmworld

@CMIContent

@LUCYrk78 @CMIContent @CommunityElf Or are they more like the elves that taught the trees to speak before the ages of Men? #LoTR #cmworld

@IAmGriffinKay

@tracibrowne I like the way you think, as usual. #CMWorld

@mikemyers614

@elesscom @CMIContent Most of the time they want you to tell them how they heck you’re doing it! 🙂 #cmworld

@AndreaFryrear

Q2 (b): It’s always a challenge to try to change someone’s mind only armed with your opinion. Bring data. #CMWorld

@elijahryoung

A2. start with pilot project with one team, one project – then show results – pick something that moves the needle. #cmworld #agilemarketing

@edwardscmg

@cmicontent A2: The old adage rings true: “It’s easier to ask for forgiveness than permission”. Show results & convincing is easy. #CMWorld

@360_Immersive

@AndreaFryrear @CMIContent that’s a good link #CMWorld

@vivektweetsso

@CommunityElf @CMIContent I keep picturing Keebler elves 🙂 #CMWorld

@LUCYrk78

@mikemyers614 aaaargh…right we are. #cmworld

@tracibrowne

A2: At @_Fidelitas before we spend money, we ask, “What’s the ROI of X?” If no ROI, then it doesn’t matter how cool it sounds 🙂 #CMWorld

@DavidProHQ

@mikemyers614 I like that you’re trying new things though! #agilemarketing style! #CMWorld

@MaureenOnPoint

@AndreaFryrear We speak the same language, our #ICC Workshop is going to rock!!!!! #cmworld

@jjulian

@MartinWeinberg fantastic idea to get buy-in #cmworld

@CMIContent

@LUCYrk78 @CMIContent they’re old school #cmworld

@CommunityElf

Go for smaller changes. Demonstrate how the process works in small steps #CMWorld

@KirkMktg

@MaureenOnPoint @mikemyers614 Well, hopefully you don’t need to end up trying the second. #cmworld

@palkoviz

A2 When they ask why what currently is being done isn’t working, therein lies the rationale for agility 🙂 #cmworld

@LUCYrk78

A2: Lead by example – don’t underestimate the power of “showing not telling” #CMworld https://twitter.com/CMIContent/status/692032004490022912

@megdewaele

Fine, although I’m in the middle of a content audit which is taking far more time than anticipated #cmworld https://twitter.com/CMIContent/status/692032671594065920

@Rogercparker

This is happening right now. Join us at #CMWorld for an #AgileMarketing chat with @AndreaFryrear https://twitter.com/AndreaFryrear/status/691982163571421184

@MarciaRJohnston

A2: Faster/better results should convince about agile marketing. #CMWorld

@Luenly_

A1: Convince them by showing the results of your efforts. #CMWorld

@casual_astro

A2 – What would you say are some good examples of success stories? #CMWorld

@katiecfoley

@palkoviz @mikemyers614 There certainly is less chance of incarceration. #CMWorld

@MaureenOnPoint

A2: Draw from the successful examples around us! Remember when Oreo posted this in support of pride? #CMWorld https://t.co/RLcEOmdnKJ

@hkovs

@mikemyers614 @tracibrowne WHAT DOES IT MEAN?! #CMWorld

@MaureenOnPoint

@LUCYrk78 @vivektweetsso we hope that #CMWorld can bring a few smiles to your Tuesday 🙂

@CMIContent

@hkovs Yes, they do an amazing job with all things #marketing! #CMWorld

@KirkMktg

A2) If you’ve got the green light for #contentmarketing, you’re practicing agile mrktng. Otherwise your brand can’t adapt to trends #CMWorld

@CrowdContent

@billcush Ahh yes, the power of the sticky notes! #cmworld

@AndreaFryrear

A2: A1: Convince them by showing the results of your efforts. #CMWorld

@casual_astro

A2) I am reading #Scrum by Jeff Sutherland -he talks about need for the entire team to buy in to Scrum – which is a lot like Agile #cmworld

@martinjason

A2: Convince them by showing the results of your efforts. #CMWorld

@casual_astro

Q3: Do you think Agile content marketers produce more or less content than those on “regular” marketing teams? #CMWorld

A2 Agile is just as much about proving you can catch a loser quick as it is about showing successes #cmworld

@tracibrowne

@MaureenOnPoint @tracibrowne It’s this thing called word play… #CMWorld

@mikemyers614

Exactly! #cmworld https://twitter.com/billcush/status/692033296168046592

@martinjason

A2 @Agilemarketer #CMWorld Here is an infographic that answers how #agile operates https://t.co/kR7Rt1Cm9T

@lillielcooper

A3: Volume is relative, but agile allows for faster delivery of value. I say value > volume. #cmworld

@IAmGriffinKay

@CommunityElf that’s phenomenal #cmworld

@CMIContent

A2: Give them social proof of how it’s working for other brands. ROI & evidence talk. #CMWorld

@ExpWriters

A3: More #content…or better? (it’s both) #CMWorld

@mikemyers614

Didn’t see this on 6/25 (was busy trying to get a tweet OK’d from higher-ups here, but love it! #CMWorld https://twitter.com/hkovs/status/692033314169962496

@elesscom

@billcush LOL. Like this Bill? http://gph.is/W4IOfe?tc=1 via @giphy #cmworld

@ideakid88

A2: If you’re the only one, maybe there’s a reason for that. Is Agile Marketing for everyone? #CMWorld

@shawn_turner1

A2: Show them why being open & doing things differently is a good thing. #CMWorld

@ExpWriters

A3) Agile marketing produces more content. #CMWorld is a form of agile marketing 🙂 Faster response means more on the spot content.

@KirkMktg

A3: On our team being agile protects our content creators from outside interruptions so we can focus on our output. So…more 🙂 #cmworld

@AndreaFryrear

@CMIContent we like to stay on #brand 😉 #cmworld

@CommunityElf

A3 – Depends on how well they produce QUALITY content, if they are measuring by customer sat. QTY is so 2015 #cmworld

@jjulian

@tracibrowne @MaureenOnPoint Oh. #CMWorld

@mikemyers614

A2) Has your marketing team not produced a single large-scale campaign in months or more? Try #agile marketing. Nothing to lose. #cmworld

@martinjason

Agreed! The more you publish, the better it gets! #CMWorld https://twitter.com/mikemyers614/status/692033677207965696

@madelineg_sea

Q3. I think amount of content will be more or less same but it will be better focused pieces #CMWorld https://twitter.com/cmicontent/status/692033526657470465

@vivektweetsso

Don’t let “Backlog” become a dirty word. #cmworld https://t.co/dMKOGFopCb

@jalane81

A3: It’s not the volume of the content your produce, it’s the results it drives. #CMWorld

@casual_astro

@MaureenOnPoint that’s a great point, it kind of goes hand-in-hand w/market response. #cmworld

@KirkMktg

A1) Agile #marketing in a nutshell #CMWorld https://t.co/1fiov85eLn

@Alvomedia1

A3 I don’t think anything about a good marketing team is “regular.” I say good ones produce the right content anytime #cmworld

@LUCYrk78

A3: My inkling says agile teams produce more content than traditional teams because the pace is in constant motion. #CMWorld

@getupcontent

A2: By opening the line communication by organic means. #cmworld

@village_print

A2: I did a webinar w. a mktg team that uses Scrum to run all their marketing initiatives. If anyone wants the recording, DM me. #CMWorld

@billcush

Agile is simply knowing there are “In the moment” opportunities you didn’t see in your quarterly planning & acting on them #CMWorld

@elijahryoung

@IAmGriffinKay @CMIContent awesome #CMWorld

@vivektweetsso

@madelineg_sea or is it about quality vs quantity? #CMWorld

@MaureenOnPoint

A3- they probably create more- yet the public probably sees less #CMWorld

@zilveti92

We made a handy infographic on “trad Mktg” vs. Agile marketing http://hubs.ly/H01YN2x0 #cmworld #agilemarketing https://t.co/GQygVV6kmH

@edwardscmg

A2: #CMWorld Remind them that agile marketing comes with lots of testing, that this isn’t on a whim, this is fast-paced decision making.

@hidama

A3: I would think the difference would be to have flexibility to introduce more topical content #CMWorld

@palkoviz

A3: Agile Marketers may not produce as much as Non-Agile’s but they won’t burn out nearly as much = more consistent content #cmworld

@SurveyGizmo

@CMIContent A3: I think the content will be pretty much the same, but with a different focus. #CMWorld

@ExperianDQSteph

@jmeserve @tracibrowne I think I prefer wearing #argyle *while* marketing. That’s not the same thing, is it? 😉 #cmworld

@martinlieberman

A3: Flip side: agile marketers = very t-shaped/cross functional. Sometimes they get pulled off #content for other sprint tasks. #cmworld

@AndreaFryrear

@ideakid88 @giphy I think that would hold me accountable to complete my sprint. #CMWorld

@billcush

A3:(2/2) Value > volume does NOT justify missing deadlines. I learned this through failing very quickly at deadlines. #Agile #cmworld

@IAmGriffinKay

If you’re practicing agile #marketing you’ll naturally respond & interact more often & produce more content in the process. #CMWorld

@KirkMktg

@CMIContent A3: More. Gotta explore new avenues. More important than quantity is the rationale behind which streets you choose. #CMWorld

@360_Immersive

@CMIContent A3: Quality over quantity should be a good model to follow #cmworld

@village_print

A2 #CMWorld I think if you pitch it as data-driven decision making > long-term plans, they’ll go right for #agilemarketing

@hidama

Well said. #CMWorld https://twitter.com/vivektweetsso/status/692033855566393344

@LUCYrk78

A3 Hard to know … I’m too busy producing content to gauge what others are doing ;-o) #cmworld https://twitter.com/CMIContent/status/692033526657470465

@elesscom

That’s a great idea, reality hits hardest when they can actually see the potential downfall #CMWorld https://twitter.com/elijahryoung/status/692032529415671808

@VanessaLeBeau2

A3- Agile mkters produce less content, but the content is more precise, strategic & effective. #LessIsMore #CMWorld https://twitter.com/CMIContent/status/692033526657470465

@egduff

Yes, totally great point, the “living in beta” concept is all too applicable here. #CMWorld https://twitter.com/tracibrowne/status/692033532730970113

@tsledzik

@AndreaFryrear How do you differentiate #Agile from #Scrum? #cmworld

@martinjason

@360_Immersive I like this perspective. Iterative approaches require more content to see what lands. #CMWorld

@MaureenOnPoint

A3: trick question? The real question is: which content produces higher quality? #CMWorld @CMIContent @AndreaFryrear

@SWP_stars

@Malayna @CMIContent made up or not, it’s an incredible word #CMworld

@megdewaele

A3: I think “more” isn’t the question, it’s IMPACT. With #agilemarketing – you are quickly measuring to tweak for greatness! #cmworld

@edwardscmg

@tsledzik @JS_insidepitch the guy next to me snickered – I made a huge “thud” when I tried tor regain my balance! #CMWorld

@MoninaW

A3: It really can depend on the team/individual, but don’t forget that #agile members may have to change tasks mid-sprint #cmworld

@MarketerGizmo

A3: I’m not sure volume matters. Relevance to audience’s matters. Tracking data that informs content. #CMWorld https://twitter.com/CMIContent/status/692033526657470465

@AGirlNamedSEW

@jgombita Preach! #cmworld

@IAmGriffinKay

A3: Agile marketers has the potential to create higher value content in response to what audiences actually want #CMWorld

@Luenly_

@AndreaFryrear Does it mean you allow for a flexibility or you have others to deal with the mundane? #CMWorld

@palkoviz

A3: Quantity is not as important as relevancy. Content produced w/ agile principles = more relevant! #CMWorld https://twitter.com/CMIContent/status/692033526657470465

@BetsyDaitch

@martinlieberman be careful…they may think you’re in accounting if you go overboard @jmeserve #argyle #CMWorld

@tracibrowne

Good point. Iteration is key, maybe not in new pieces of content, but ensuring published content works! #CMWorld https://twitter.com/edwardscmg/status/692034360460075009

@MaureenOnPoint

@AndreaFryrear Or JIRA Agile…whatever works. #CMWorld

@billcush

A3: ACM’s create content to provide customer satisfaction through quick delivery of marketing that solves problems, creates value. #cmworld

@ideakid88

A3: I believe the Agile Marketer to create more as strategies shift. Staying ahead of the changes to promote brand consistency. #CMWorld

@ringo66

@tracibrowne @martinlieberman @jmeserve For the record, no one in accounting wears argyle. #CMWorld

@mikemyers614

A1- The digital age changes so quickly that a team’s marketing must be agile to survive in the long term! #CMWorld

@VanessaLeBeau2

@lillielcooper if you are targeting all of your personas it does. Many brands aren’t aware of how segmented theirs can be #cmworld

@CommunityElf

Joining briefly #cmworld A3) Agile marketing is the way to go! Marketers need to challenge their own practices to cope w/ today’s demands.

@Liliholl

Hey everyone, who here is excellent with native advertising? I’d love to trade ideas with someone after #cmworld chat.

@DavidProHQ

@AGirlNamedSEW True, we find correct targeting has actually resulted in more content due to higher audience interest. #CMWorld

@KirkMktg

@billcush @giphy I would hope so other wise you are just shark bait. #CMWorld

@ideakid88

@mikemyers614 @tracibrowne Ha ha ha … I don’t think anyone ever confused @JMeserve or me for accountants. 🙂 #cmworld

@martinlieberman

@IAmGriffinKay get away from those dashed-off posts that rewarm someone else’s brilliance or is a quickie list of How to’s! 🙂 #cmworld

@jgombita

@jgombita @IAmGriffinKay Yes! No more generic content #CMWorld

@KirkMktg

@DavidProHQ I have people for that! I’ll connect you. #CMWorld

@MaureenOnPoint

A3: Agile content should be focused on its diversity rather than its volume #cmworld

@village_print

More! They’ve got back-ups to their back-ups, you never know when you’ll need to quickly change your plan #CMWorld https://twitter.com/CMIContent/status/692033526657470465

@VanessaLeBeau2

3) Agile content producers can more quickly adapt to changing interests of their audiences. Learn, write, learn, write…. #cmworld

@martinjason

Q4: For those using Agile now, what’s the biggest hurdle your team faced in the early days? How did you address it? #CMWorld

@ExpWriters but if you have multiple segments in your audience, you need to create multiple pieces of content rather than one #cmworld

@M2Franz

@jgombita Nobody wants reheated leftover listicles, right!?! #cmworld

@IAmGriffinKay

@MaureenOnPoint exactly, but where many ppl go wrong is sacrificing quality for quantity… Instead sacrifice your free time. ha #CMWorld

@360_Immersive

@360_Immersive Since we do that anyway… might as well make it count! #CMWorld

@MaureenOnPoint

@AndreaFryrear http://bit.ly/1K8BE1a #cmworld

@IAmGriffinKay

A4 Content producers have their own processes. Introducing agile was another level of process. But it got us all on same page. #cmworld

@martinlieberman

A4 I’d say one hurdle is that with more changes to a plan, the more budget MIGHT be needed that wasn’t planned for in beginning #cmworld

@LUCYrk78444

A4: Biggest hurdle to #agile #marketing > “But, that’s not the way we’ve always done it!” #CMWorld

@mikemyers614

Remaining organized in our approach to agile #marketing. Finding ways to plan & strategize, but keep it flexible. #CMWorld

@KirkMktg

@DavidProHQ Absolutely! Can’t argue with data. #cmworld

@getupcontent

Not for nothing but this is sounding a lot like “customer centric” marketing…a term that was all the rage several years ago. #cmworld

@tracibrowne

A4: WRITER’S BLOCK http://bit.ly/1nwekAD #cmworld

@IAmGriffinKay

@BetsyDaitch @CMIContent Exactly!! I had the same thought! #CMWorld

@SmartSuiteBree

*kills self* #CMWorld https://twitter.com/mikemyers614/status/692035330808090624

@MaureenOnPoint

@IAmGriffinKay lol, yes! #CMWorld

@KirkMktg

A4: Having worked in an agile tech environment where Mktg had no idea they were: education is very important to making agile work. #CMWorld

@SueBrady

@SurveyGizmo how did you address your #communication to overcome the hurdle? #cmworld

@CommunityElf

@mikemyers614 if we had a nickel for every time we heard that, right? #cmworld

@CMIContent

A4: Writing #agile user stories, esp. for content! Only way to address it that I know is to practice, practice, practice! #cmworld

@AndreaFryrear

A3: Not necessarily “more” but I think more effective. Because you’re in the moment. #CMWorld https://twitter.com/CMIContent/status/692033526657470465

@lindseyjoevans

@CMIContent Penny #CMWorld

@mikemyers614

A3) Also remember a speaker at #CMWorld talking re: creating less #content that has greater reach due to relevancy. Work smarter, not harder

@AGirlNamedSEW

A4 – The biggest hurdle I have seen with the teams I work with is a lack of estimating skills – #cmworld

@jjulian

A4: Writing for robots (Google) instead of humans, thus enabling the eventual cyborg takeover. Totally serious. #cmworld

@IAmGriffinKay

It should always be the rage! #cmworld https://twitter.com/tracibrowne/status/692035360919044096

@martinjason

A4: Same challenge we have today — underestimating time for tasks for sprints. We think we’re faster than reality shows us!! #cmworld

@edwardscmg

A4: Staying organized. Tools like @trello & @googledrive improve that. #CMWorld https://twitter.com/CMIContent/status/692035038741790720

@ToddPatton

@M2Franz Agreed. You have to cater to each audience. #CMWorld

@ExpWriters

@CMIContent A4: The hardest thing is maintaining confidence that you are heading in the right bearing through uncharted waters. #CMWorld

@360_Immersive

@ToddPatton @trello @googledrive Yes! #CMWorld

@KirkMktg

Couldn’t agree more #CMWorld https://twitter.com/aiesyabanana/status/692035352891097089

@cammyjmark

@ToddPatton @trello I can’t stand @googledrive personally, but agree that organizing how you collaborate is key #cmworld

@TyrannosaurJen

Too many cooks in the kitchen. It’s important to be agile as a whole, not as individuals or in silos. #CMWorld https://twitter.com/CMIContent/status/692035038741790720

@CrowdContent

@martinjason just sayin’ new buzzword but same conversation…not that it’s a bad conversation #cmworld

@tracibrowne

A4: Also hard to feel like you’re the only ones trying #AgileMarketing (you’re not!). Finding a community for support is crucial. #cmworld

@AndreaFryrear

@CommunityElf To overcome communication issues, we used improv classes & laid out clear daily standup expectations #cmworld

@SurveyGizmo

@barreblake That’s a really great point! Being agile helps you stay more open-minded to try other mediums. #CMWorld

@getupcontent

One of the best group of folks I’ve met (virtually) #CMWorld https://twitter.com/andreafryrear/status/692035096057135105

@vivektweetsso

@sarahsmall I’ll send it to you later today….so you can skip the sign up form. #CMWorld

@billcush

@CMIContent A4: Getting mgmt to be okay with what we were NOT doing. Consistent delivery in each sprint review helped over time #CMWorld

@MartinWeinberg

@lillielcooper of course! Highly targeted content is the ultimate goal. #cmworld

@CommunityElf

A4: The “plan” will always change. ACCEPT THIS! 😜 Be prepared take another direction at a moments notice, you’re good to go! #CMWorld

@hkovs

@CMIContent Indeed they are! #cmworld

@AndreaFryrear

A4: Bandwidth. Small team doing more w/ less. So our content must have reach. Still our problem actually. #CMWorld https://twitter.com/CMIContent/status/692035038741790720

@AGirlNamedSEW

A3. Agile marketing isn’t just a mktg function. Value of campaign flows across org into operating units. #CMWorld

@babettetenhaken

@hkovs yes, that’s the best thing to realize up front. #CMWorld

@KirkMktg

Good point! #CMWorld https://twitter.com/babettetenhaken/status/692036010436333568

@mikemyers614

4: Just getting clients up to speed with their core/rock content sure gets in the way. #latebloomers #CMWorld

@tsledzik

#cmworld – I have a new book out on #AgileMarketing if anyone is interested – http://bit.ly/agilemarketingbook https://t.co/wQwvrk7huN

@jjulian

@martinjason hear hear #cmworld

@CMIContent

A4 biggest hurdle are people living in fear of losing their job…but that’s a problem at the top that a marketer can’t change #cmworld

@tracibrowne

@SurveyGizmo @CommunityElf Taking breaks to sob silently in the bathroom helped get through the first sprints. #cmworld

@IAmGriffinKay

@CMIContent We agree! #funtuesday #CMWorld

@mj2marketing

@MaureenOnPoint like a dagger to the heart #cmworld

@CMIContent

@SurveyGizmo that’s a clever solution! Way to think outside of the proverbial box #cmworld

@CommunityElf

@AGirlNamedSEW yes, it’s got to be a team approach so everyone can read the changes & respond #CMWorld

@KirkMktg

A4: Right now, we’re limited by our resources (1 marketing person = yours truly!), but open communication w entire team helps. #cmworld

@getupcontent

@getupcontent doing a great job! 🙂 #CMWorld

@KirkMktg

@CommunityElf Focusing on what we can do right. Not trying to do everything at once. #CMWorld Hiring interns 🙂

@AGirlNamedSEW

@KirkMktg Well that is so nice of you to say! Thank you 🙂 -Marissa #cmworld

@getupcontent

@getupcontent Just for you: http://www.marketergizmo.com/agile-marketing-for-individuals-going-agile-alone/ #cmworld

@AndreaFryrear

A4: Work format induced inertia has to be replaced like sand is washed away by water to get the flow going. #cmworld

@ideakid88

Q5: What communication strategies does an Agile team use that a traditional marketing team might not? #CMWorld

@CMIContent Such an insulting thing to say! We’re better than that people! #CMWorld

@MaureenOnPoint

A4: A big challenge for our clients is leadership buy-in, budgeting, getting them to REALLY set priorities. #CMWorld

@barreblake

@MaureenOnPoint probably a job you want to lose in the end #CMWorld

@tracibrowne

This is a great resource for Agile Marketing teams provided by @wrike . #cmworld https://www.wrike.com/library/ebooks/agile-marketing-guide/

@jalane81

A4: The biggest hurdle was getting help configuring our Kanban board with the right settings. I needed some deeper JIRA expertise #CMWorld

@billcush

@TyrannosaurJen @trello @googledrive Yeah, it’s not for everyone, but @amitykapadia makes it easy for us at @Ambassador. #CMWorld

@ToddPatton

@MaureenOnPoint @tracibrowne Totally! Value > CYA is important internally & customer facing. #cmworld

@IAmGriffinKay

@AndreaFryrear Andrea, you are the best! I can’t wait to dive into that! Thanks for looking out for me 🙂 -Marissa #CMWorld

@getupcontent

@mikemyers614 1/2 this is especially hard when you’re working with inter-generational teams! Any advice? #CMWorld

@SWP_stars

Late to the #CMWorld party 🙈 Awesome point @hkovs – as a #contentmarketer you always need to be ready to change pace https://twitter.com/hkovs/status/692035955285434368

@HannahChapple

@CMIContent A4: Getting people to care about moving a task thru the Kanban swim lanes was the biggest hurdle. #cmworld

@WriterLionel

Always think of a friend who bought a large piece of luggage, based on being able to “turn it on a dime” (wheels). Agile luggage! #CMWorld

@jgombita

@tracibrowne Meant to say less time WORRYING about losing their jobs… Sorry twitter fingers. #CMWorld

@MaureenOnPoint

A5) On-the-spot communications, rather than planned #communication. It’s responsive #CMWorld

@KirkMktg

@CommunityElf You know it! You guys have been my lifeline! -Marissa #cmworld

@getupcontent

A5: Daily standups are my favorite! What I did yesterday/what I’ll do today/blocking issues. Whole team done in 15 mins. Vital. #cmworld

@AndreaFryrear

A5: Biggest strategy that #agile marketers that others don’t (but should) > fail fast. #CMWorld

@mikemyers614

Org dynamics is our biggest challenge. Change is hard for many even with proof points. Constant change doesn’t mean better #CMWorld

@av8r2000

@HannahChapple happy chat day to you Hannah! #cmworld

@CMIContent

@getupcontent @marissaburdett you might officially be the only one – but you’re not alone when you have a team of #elves! #cmworld

@M2Franz

A5. Short campaigns for prioritized goals is what I can think of. #CMWorld https://twitter.com/cmicontent/status/692036558162042881

@vivektweetsso

A5 (this tweet sponsored by Slack) #cmworld

@tracibrowne

@MaureenOnPoint @tracibrowne That did read kind of tongue-in-cheek to me. #CMWorld

@ShakirahDawud

@AndreaFryrear great point! Our team does a 30 minute morning huddle #CMWorld

@KirkMktg

A5: Constant daily communications, aka Stands, drive the process. #CMWorld https://twitter.com/CMIContent/status/692036558162042881

@SueBrady

A5: Daily communication starting the day with standups, but it’s all about sprint reviews at the end to talk what went great/badly #cmworld

@MarketerGizmo

@getupcontent @CommunityElf you’re rocking it out of the park girl! #cmworld

@M2Franz

(I’m recovering from the flu so just lurking in today’s #CMworld)

@SFerika

@SWP_stars Gosh, that’s tough. Maybe spreading around the leadership responsibilities so each groups can see the other’s value? #CMWorld

@mikemyers614

A5: Being early adopters to technology that can streamline initiatives & processes! #CMWorld https://twitter.com/CMIContent/status/692036558162042881

@ToddPatton

@SFerika feeling any better? #cmworld

@CMIContent

@AndreaFryrear @CMIContent I do that all the time with my CEO #CMWorld

@vivektweetsso

@getupcontent @AndreaFryrear she’s pretty awesome 🙂 #cmworld

@M2Franz

@SFerika sorry to hear…hope you feel better soon! #cmworld

@tracibrowne

A5: Improv classes have been helpful to team communication/building, especially since you’re usually improvising anyway in agile #cmworld

@SurveyGizmo

#CMWorld The transcript of this #tweetchat will be great to review! https://twitter.com/CMIContent/status/692035704809984000

@Rogercparker

A5. Recognizing (in the words of @CommAMMO) “All marketing is communication, but not all communication is marketing” #CMWorld

@jgombita

Amen to that! #CMworld https://twitter.com/360_immersive/status/692036639447592960

@LUCYrk78

A4: As Welch once told us “change has no constituency” which can make for a bumpy road for anything new. #cmworld

@lorragosselin

@palkoviz @SWP_stars Yes, we’re all in this together! #CMWorld

@mikemyers614

@AndreaFryrear Daily standups are the best type of meeting. No Chairs allowed #CMWorld

@jalane81

@M2Franz @getupcontent *blush* #cmworld

@AndreaFryrear

@CMIContent This has got to be the most useful #CMWorld ever! Excited to get stuck in2 research – any good links, please share! 🙂 #CMWorld

@sarahsmall

@SurveyGizmo agreed- I think improv classes are so key for marketers #CMworld

@LUCYrk78

@SurveyGizmo I agree with that! http://www.suebrady5.com/why-everyone-should-take-acting-classes/ #CMWorld

@SueBrady

A5: Quick, stand-up daily, meetings, if even for 5 mins. What’s happening in your community, how you should react/build content. #CMWorld

@shawn_turner1

A5: We use trello to help everyone see which projects everyone is working on #cmworld

@SurveyGizmo

@jjulian I like the retrospectives idea… but personas are like Gooooolllldddd. #CMWorld

@MaureenOnPoint

@jalane81 No computers either – that one is tough 🙂 #cmworld

@AndreaFryrear

@mikemyers614 @CMIContent you are always spot on #CMWorld

@vivektweetsso

@sarahsmall we agree! Good insights – it’s moving quickly today! #cmworld

@CMIContent

A5: I LOVE stand-ups. Quick meetings that keep the team on task & all issues/wins completely transparent #CMWorld https://twitter.com/CMIContent/status/692036558162042881

@lillielcooper

@MaureenOnPoint @jjulian #PersonasAretheBest #cmworld

@AndreaFryrear

@vivektweetsso @CMIContent Hey thanks! #CMWorld

@mikemyers614

Happy to finally be here. Sorry I’m late to today’s #cmworld

@KipMeacham

@LUCYrk78 @SurveyGizmo That’s an interesting idea that I haven’t come across yet… I’ll have to noodle it. #CMWorld

@MaureenOnPoint

A5: Visibility of sprint/projects/tasks is also great for other depts. No more “what the heck is marketing up to?” convos. #cmworld

@AndreaFryrear

A5. Throw tantrums. #CMWorld https://twitter.com/CMIContent/status/692036558162042881

@searchrook

Having less “hierarchy” communication & more across the board communication helps. #CMWorld

@KirkMktg

+1. #CMWorld https://twitter.com/SurveyGizmo/status/692037403457011712

@ToddPatton

A4: Agree w/ fail fast. Lots of in the moment communications messaging. Quick daily status updates that align a team’s priorities. #CMWorld

@AGirlNamedSEW

A5. Process, process, process. If there’s a certain way you do something, map it out & stick to it #CMWorld https://twitter.com/CMIContent/status/692036558162042881

@egduff

More QUALITY content, anyhow! #CMWorld (Not a sub-zero game.) https://twitter.com/KirkMktg/status/692034167467610112

@jgombita

A5: one of my favorite communications change with #agilemarketing is fewer, shorter meetings! Can I hear a what what!!! #cmworld

@edwardscmg

@CMIContent A5: Because we use @wrike we discuss all work feedback in the task. Skype is for quick chats. #CMWorld

@WriterLionel

“Herer” is like being here, on ly with greater intensity, FYI… B^D #cmworld

@KipMeacham

@billcush Yes, there are the language differences. #CMWorld

@ShakirahDawud

@AndreaFryrear @jjulian You just don’t know what you’ve been missing until you have them. #CMWorld

@MaureenOnPoint

Agree – our early adopters are seeing success! Manually managing referral marketing is so…2015. #CMWorld https://twitter.com/ToddPatton/status/692037111105454080

@Ambassador

@KipMeacham we’ve missed you, Kip! Hope you’re doing well! #cmworld

@CMIContent

@MaureenOnPoint @SurveyGizmo so great for so many reasons-small talk, reading people FAST, creativity, adapting #cmworld never “saying no”

@LUCYrk78

@SurveyGizmo We are about to try out trello. You like it so far? #CMWorld

@AGirlNamedSEW

Hey #cmworld have to duck out early. Yesterday’s snow day put me behind on deadlines. Enjoy the rest of the chat. See you next week.

@suddenlyfrugal

@SurveyGizmo What’s trello #CMWorld

@palkoviz

@CMIContent We use @wrike, which allows you to communicate in real time on a specific task or project. Never lose track again. #cmworld

@jalane81

@AndreaFryrear Thank you Andrea:) #cmworld

@ideakid88

A5: Accountability! It’s an awesome thing to see a team self-govern. #cmworld

@lorragosselin

@jjulian me too. Maybe we need to start a foundation. Create vids w/ epic footage of marketers becoming happier with personas. #CMWorld

@MaureenOnPoint

@billcush The vocab matters much less than the behavior though. #CMWorld

@AGirlNamedSEW

A5 1/2: Agile teams do not discount the virtual/digital forms of communication. #CMWorld

@SWP_stars

@AndreaFryrear @ideakid88 You can pry simplicity from my cold #agile hands! #cmworld

@IAmGriffinKay

@suddenlyfrugal see you then, Leah! #cmworld

@CMIContent

Q6: What are your favorite tools for managing the Agile process? Do they work in conjunction with content management tools? #CMWorld

A5: CMOs like that communication with their C-level colleagues opens up more as they are less down in the weeds. #agilemarketing #CMworld

@barreblake

@HannahChapple From Hannah to another…THANKS GIRL! Truth! Glad you could join us 🙂 #CMWorld

@hkovs

@AndreaFryrear We do standups too! We’ve tried both on Slack + in person + though some would disagree, in person is much better! #CMWorld

@getupcontent

Reco to today’s #agile #marketing #CMWorld chat to take @AdamMGrant Originality quiz (on @harvardbiz) http://ow.ly/Xw1bb Outside box!

@jgombita

#cmworld. I love the way people are hired to “shake things up,” then not encouraged to make any changes. https://twitter.com/tracibrowne/status/692036172734939136

@Rogercparker

A6. Agile marketing can/must influence other internal teams customer focus = organizational adoption. #CMWorld

@babettetenhaken

A6: POST IT NOTES #cmworld

@IAmGriffinKay

A6: (old school answer warning): A. White. Board. #CMWorld

@mikemyers614

@hkovs @postbeyond Love how it’s exactly 9 minutes, not 10. I imagine someone keeps the time? #CMworld #Agilemarketing

@WriterLionel

@jgombita you always have resources to share – very grateful! #cmworld

@CMIContent

A5 2/2: You don’t physically have to be in the same place to get job done. In fact, virtual com. can sometimes get job done faster #CMWorld

@SWP_stars

A6: We’ve used @Trello, now testing @Wrike for a little more oomph. Haven’t found the perfect #content mgmt integration yet. #cmworld

@AndreaFryrear

A5) Integration of active ambassadors into the agile marketing environment, which often requires some training. #CMWorld

@JohnHornbeck1

A6: Pencils w/ erasers b/c it lets you #failfast #cmworld

@IAmGriffinKay

A6) A combination of whiteboards, lists, excel files & Hootsuite. #CMWorld

@KirkMktg

A6. Must have tools like Trello, Wrike or the like to avoid #AgileAnarchy, IMHO. #cmworld

@KipMeacham

A5: Strategy = use data to drive quick decisions instead of gut feelings. #CMWorld

@Affinio

@CMIContent thanks. FYI, my (Cdn marketing star) pal @sulemaan will be writing about book/quiz on @HuffPostCanada soon! #CMWorld

@jgombita

@palkoviz Trello is a tool, which allows you to organize your projects on cards. We are also testing out @wrike #cmworld

@SurveyGizmo

@WriterLionel @postbeyond Yep 🙂 Our CEO @Ivan_Tsarynny times it! Super successful tactic! #CMWorld

@hkovs

@CMIContent A6: Google Trends is a great tool for seeing all the latest interest point’s people have online. It can get addicting! #CMWorld.

@360_Immersive

@IAmGriffinKay @AndreaFryrear Strangely that reminded me of this: http://gph.is/10SD33v?tc=1 via @giphy #cmworld

@ideakid88

A6: Whatever tool you use, communication should be the driving force. #agilemarketing #cmworld

@AndreaFryrear

@vivektweetsso there’s something about our trusty spreadsheets #cmworld

@CMIContent

I <3 Excel, @vivektweetsso @trello #cmworld

@KipMeacham

A5: Any tool which allows you to clearly show your projects & their progress is vital #cmworld

@SurveyGizmo

A6. Trialing Trello. @SlackHQ for communications. @hubspot for CMS. Also love my white boards! #CMWorld

@AGirlNamedSEW

@CMIContent Much better than Sunday but still not up-to-par, alas. #CMworld

@SFerika

@KipMeacham @vivektweetsso @trello We couldn’t live without it! #CMWorld

@KirkMktg

100% A6: @trello – for Agile. For getting my husband to go to the grocery – for #life. #CMWorld https://twitter.com/CMIContent/status/692038061392162816

@lillielcooper

@tracibrowne Thanks, lady! #CMworld

@SFerika

This! #CMWorld https://twitter.com/AndreaFryrear/status/692038683482914816

@CMIContent

@mikemyers614 ours are very, very, colorful…as you can imagine would happen with an office full of creative #elves #cmworld

@CommunityElf

@ShakirahDawud Thank you! #CMworld

@SFerika

A5) Don’t use agile as an excuse to ignore your plan, but don’t use the plan as a reason to ignore unexpected opportunities. #CMWorld

@JohnHornbeck1

A6: We use @Trello but we have clients who use everything from Google Docs to Jira etc. Nothing fits perfectly. Find what works. #CMWorld

@edwardscmg

A6: It can be anything, the key is people use it. I switched from calendar to excel spreadsheet #CMWorld

@palkoviz

My favorite is @Wrike. 😉 #cmworld https://twitter.com/KipMeacham/status/692038545259765761

@jalane81

A6: It may be a plug, but UpContent makes #ideagen, research, + curation faster + easier! Works great w @buffer @hootsuite @sniply #cmworld

@getupcontent

@CMIContent absolutely. Keep it simple always #CMWorld

@vivektweetsso

A6: Team happy hours are a great tool!…also @wrike & @trello are both great, but find the right tool for your teams communication #cmworld

@MarketerGizmo

@av8r2000 If not, there should be. #CMWorld

@mikemyers614

@SFerika hope you’re resting today then! #CMWorld

@CMIContent

@egduff @SlackHQ same here, sometimes it’s still the most effective #CMWorld

@KirkMktg

@ideakid88 @AndreaFryrear @giphy totally on target, but going for more of a Moses vibe. #cmworld

@IAmGriffinKay

Absolutely. Can’t forget why we are there. #CMWorld https://twitter.com/AndreaFryrear/status/692038683482914816

@JohnHornbeck1

A6: we rely on Google Hangouts from a team management perspective 🙂 gotta love that screen share! #CMWorld

@SWP_stars

@IAmGriffinKay @CMIContent amazing #CMWorld

@vivektweetsso

A6: We use @basecamp to manage our pseudo-sprints. #CMWorld https://twitter.com/CMIContent/status/692038061392162816

@MaureenOnPoint

@mikemyers614 I like your white board…sometimes I think tools/software add a layer of complexity that’s not needed #cmworld

@tracibrowne
@SWP_stars screen share is awesome! #CMWorld

@KirkMktg

A6. Wet Erase markers on a whiteboard are great for keeping that which needs to be persistent persistent. #JustDontSneeze #cmworld

@KipMeacham

@jjulian oooooh fancy! 🙂 #CMWorld

@AGirlNamedSEW

@CMIContent re: tools/multi-tasking, reco to read @STurkle’s Reclaiming Conversation: The Power of Talk in the Digital Age. Scary! #CMWorld

@jgombita

True, true! #CMWorld https://twitter.com/AndreaFryrear/status/692038683482914816

@jalane81

@CMIContent @vivektweetsso I love a good spreadsheet – can never go wrong! #CMWorld

@HannahChapple

@MartinWeinberg @CMIContent @basecamp you should share that process. Seems interesting #CMWorld

@vivektweetsso

@MaureenOnPoint @basecamp lol – what’s a pseudo-sprint? #cmworld

@AndreaFryrear

A6: @Affinio is my favourite tool. It generates real-time data that allows me to gain insights for our content marketing campaigns #CMworld

@_DarrenDunn

A6: Ugh, @slackHQ we (@PostBeyond) just love you so much. Such a great way to keep communications running internally. #CMWorld

@hkovs

@KipMeacham @trello amen #CMWorld

@vivektweetsso

A6: Skype is essential for keeping in touch with remote team members. We love Google Docs for keeping things organized. #CMWorld

@ExpWriters

@AGirlNamedSEW Yeah, custom build touch screen scrum board – it was good to be a developer in my past life #cmworld

@jjulian

@KirkMktg @KipMeacham @trello plus 1 #CMWorld

@vivektweetsso

@Rogercparker Inertia to change is a formidable human traits even when change is beneficial. http://gph.is/180RoxN?tc=1 via @giphy #cmworld

@ideakid88

See “wet erase marker” comment, @martinlieberman 😉 #cmworld

@KipMeacham

@HannahChapple @CMIContent absolutely #CMWorld

@vivektweetsso

@M2Franz I am the SAME way. All about colored markers/pens! #CMWorld

@LUCYrk78

@palkoviz Used to use Google spreadsheets but the constant headache of updating statuses on tasks wasn’t worth it. #CMWorld

@WriterLionel

@martinlieberman we also like the washable windows/walls some organizations have too so you’re surrounded by your ideas! #cmworld

@CMIContent

@M2Franz colorful pens are really the key ingredient there, may I also suggest scented markers? #cmworld

@MarketerGizmo

@jjulian We need these at @stablekernel! #CMWorld

@AGirlNamedSEW

@HannahChapple @CMIContent @vivektweetsso we line spreadsheets… as long as they are Google sheets 🙂 more user friendly we find #CMWorld

@SWP_stars

A6. If ur org isn’t communicating b4 #agilemarketing, tools aren’t a fix. Know your client’s org culture 1st. #CMWorld

@babettetenhaken

Q7: Agile teams focus on sprints – heads-down content production, and no small interruptions. Is that realistic? #CMWorld

A7: No interruptions !?! http://bit.ly/1KRF41T #cmworld

@IAmGriffinKay

A7: Of course not, but you need to have goals. #CMWorld

@mikemyers614

@KipMeacham Ha ha … Exactly. Few things say “flexible” like writing on a whiteboard with dry-erase markers. #cmworld

@martinlieberman

@MarketerGizmo YES! I’m about to go get some! Crayons are always fun too but right now I’m using @papermate flair felt tip markers #cmworld

@M2Franz

Yes! Our friends @Affino are awesome for Agile! #CMWorld http://twitter.com/_DarrenDunn/status/692039328726257664

@hkovs

A7 no. #CMWorld https://twitter.com/cmicontent/status/692039564009930754

@LUCYrk78

A7) Part of agile #marketing is taking interruptions in-stride & sometimes interruptions help improve the process. #CMWorld

@KirkMktg

A7: No. But we do schedule work parties where we are heads down to complete a project over a course of hours #CMWorld https://twitter.com/CMIContent/status/692039564009930754

@MaureenOnPoint

Late to #CMWorld & wishing I had an oatmeal chocolate chip cookie from @pattycakebakery while processing this great conversation!

@bendgibbons

A7: Yes & no. Interruptions are inevitable but being #agile helps you learn when an interruption is appropriate or not #cmworld

@MarketerGizmo

A7: Yes…as long as #content team can learn to say “not right now” when things come up mid-sprint. #cmworld

@AndreaFryrear

A5: Would love to see some examples or Google template! Getting organized is the most challenging but most essential part! #CMWorld

@katiecfoley

A7. Requires #AgileInteraction, perhaps? #cmworld

@KipMeacham

@WriterLionel Though I guess with any tool you have to keep it updated #CMWorld

@palkoviz

@MaureenOnPoint party? lol #cmworld

@CMIContent

@HannahChapple @CMIContent @vivektweetsso please watch your language. 🙂 “Spreadsheets” is the new curse word. #CMWorld

@jalane81

@CMIContent A7 that’s a bit contrary to most agile colleagues I know… SQUIRREL! #cmworld

@whererusteve

@LUCYrk78 @marketerGizmo – can we get some of those gigantic post-its too! #cmworld #ideamapping

@M2Franz

The tactile ACT of writing also gets the “agile” brain moving faster than tech tools! #CMWorld https://twitter.com/mikemyers614/status/692038265768132608

@jgombita

A7 Doesn’t “no interruptions” kinda miss the point? #cmworld

@tracibrowne

@IAmGriffinKay @AndreaFryrear Okay like this then http://gph.is/1m6ONcz?tc=1 via @giphy #cmworld

@ideakid88

This is great! #CMWorld https://twitter.com/AndreaFryrear/status/692030729497284608

@BrandLoveLLC

@CMIContent Yup, party. Sometimes we add snacks, sometimes we add booze. No matter what, we get the job done. #CMWorld

@MaureenOnPoint

Awesome, @martinlieberman ! #CMWorld

@KipMeacham

Yes. After seeing this used by a design firm with whom we collaborate, I am now surrounded by wall notes. #CMWorld https://twitter.com/CMIContent/status/692039568577687552

@JohnHornbeck1

#CMWorld now trending in Los Angeles http://twitter.com/search?q=%23CMWorld

@tworldy

@jgombita Very true! #CMWorld

@mikemyers614

@CMIContent NO ESCAPE! 😉 #cmworld

@martinlieberman

@KirkMktg Agreed! Interruptions are always going to happen. #CMWorld

@ExpWriters

@LUCYrk78 My first answer to this question looked exactly like yours. HAHA #CMWorld

@MaureenOnPoint

A7: Simply put, no. There will always be interruptions. You just have to manage them effectively. #CMWorld

@ExpWriters

@M2Franz @MarketerGizmo #cmworld https://t.co/ZU5Jx0372R

@LUCYrk78

@AGirlNamedSEW It’s true that interruptions always happen. We just have to know how to handle them. #cmworld

@AndreaFryrear

Ditto for me @martinlieberman … except we use a Quickbase application we built called Content Planner. #cmworld https://twitter.com/martinlieberman/status/692039288150712320

@MichaelDFCI

@CMIContent A7: Not always doable w/ ad hoc content needing creating/editing everyday. Answer:Time blocks #CMWorld https://twitter.com/CMIContent/status/692039564009930754

@WriterLionel

A7 – Open office = Interruptions are a part of life no matter what process you use #CMWorld https://twitter.com/CMIContent/status/692039564009930754

@katiecfoley

A7: Shorter sprints (2 weeks) help with this. Easier to say “I’ll tackle that next sprint” when “next sprint” is in 10 days. #cmworld

@AndreaFryrear

@ExpWriters It’s also about being responsive, right? Responsive to the market/org’s needs. #CMWorld

@MaureenOnPoint

It’s fascinating how many different tools people use to stay agile. Everyone has a system to it #cmworld

@palkoviz

@MaureenOnPoint That’s a great idea, Maureen! It’s good to help everyone stay focused. #CMWorld

@ExpWriters

@M2Franz well why get scented markers if you don’t have giant post-its to write on!?!? #cmworld

@MarketerGizmo

#TheConferenceRoomIsMyAgileOffice, @katiecfoley #cmworld

@KipMeacham

@martinlieberman @jgombita Saw that. You mean brilliant minds, don’t you? #CMWorld

@mikemyers614

We love a good open door policy. #CMWorld

@KirkMk

A7: If you will it, it is no dream. (This is what comes to mind after spending a Sunday watching The Big Lebowski.) #CMWorld

@bendgibbons

A7) Agile teams have their heads up to respond to changing external forces. Heads-down approach is not realistic or common. #CMWorld

@CrowdContent

A7 – As a software developer, trust me, we had interruptions! We made it work because someone not creating was blocking #cmworld

@jjulian

@MaureenOnPoint Definitely! We can’t avoid interruptions in the workplace. We just need to deal with them the right way. #CMWorld

@ExpWriters

@MichaelDFCI How’s it working out for you? #cmworld

@martinlieberman

@getupcontent great minds think alike #cmworld

@CommunityElf

A7: Noise canceling headphones are great for heads down/avoiding interruptions. So is turning off all email chat apps. #cmworld

@IAmGriffinKay

@bendgibbons hey hey Ben! #cmworld

@CMIContent

@CMIContent A7: No. There’s mtgs, emails, breaks, misc. The key? Get clear how much ACTUAL time is available for sprint work. #CMWorld

@MartinWeinberg

A7 – pomodoro technique is good if you are the distraction 😀 #cmworld

@jjulian

A7: Omg no. Midway through a blog post? Too bad. Press release needs to be written up ASAP, go go go! Must be adaptive! #CMWorld

@hkovs

A7) Getting people outside your team to adopt #Agile approach is the most difficult task. It all works well IF there’s broad buy-in #cmworld

@martinjason

A7. In today’s tech-driven world–many unable to concentrate on things for long periods of time I’d say YES #CMWorld https://twitter.com/CMIContent/status/692039564009930754

@jgombita

@IAmGriffinKay good tips to remember #cmworld

@CMIContent

@mikemyers614 @jgombita Ha ha … But who gets to be Russell Crowe? #cmworld

@martinlieberman

Hi, Martin. There’s a wonderful archive of transcripts of previous #CMworld transcripts on the @CM world…hours of https://twitter.com/MartinWeinberg/status/692037609867067392

@Rogercparker

The best way to get something done? Impose a deadline. #CMWorld

@mikemyers614

@mikemyers614 OR delegate it to someone else? #cmworld

@IAmGriffinKay

@hkovs You can do it! http://gph.is/1ZX3BwQ?tc=1 via @giphy #cmworld

@ideakid88

Have to take off a little early today, but thanks for another great chat @CMIContent! Stay agile & stay quick, marketing friends. #CMWorld

@ToddPatton

@barreblake training must include firefighting skills 🙂 #CMWorld

@KirkMktg

@ToddPatton @CMIContent You too Todd! #cmworld

@AndreaFryrear

A7 2/2: It’s always good to get out of your head a bit to spark more creativity/ideas #CMWorld

@SWP_stars

#BeAgileToEachOther, #AgileOnDudes, @ToddPatton @CMIContent #cmworld

@KipMeacham

Office suppliers obviously love everything about agile #cmworld https://twitter.com/LUCYrk78/status/692040306942877696

@ShakirahDawud

A7. Agile teams focus on collaborative productivity sprints. 45 minutes on. 15 min off, exercise, walk, smile. #CMWorld

@babettetenhaken

@babettetenhaken like you included smile there! #cmworld

@CMIContent

@IAmGriffinKay THIS! #CMWorld

@AGirlNamedSEW

Q8: After you “go Agile,” how long until you start seeing the payoff for your team and your content? #CMWorld

A8: 1/2 Going agile was not smooth for me. But after about 4-6 weeks I started to see the payoff. #cmworld

@IAmGriffinKa

@tracibrowne Ha! You see right through your own self-imposed deadline? Love it! You can’t fool you. #CMWorld

@mikemyers614

A8: Can I say right away? Many teams are less stressed instantly. Output may take time to ramp up but it almost never goes down. #cmworld

@AndreaFryrear

A8: 2/2 It took a while to be comfortable with ‘good enough for now’ & ‘fail faster.’ Now I can fail early & often #cmworld

@IAmGriffinKay

A7: It is important to take advantage of in-the-moment #content or “interruptions” but also prioritize drumbeat content! #CMWorld

@Affinio

Answer on @Quora by Shweta Kaul to What are some very good examples of Permission Marketing? https://www.quora.com/What-are-some-very-good-examples-of-Permission-Marketing/answer/Shweta-Kaul-2?srid=dmfv #marketing #cmworld

@sharmasights

@martinlieberman I’m always very much influenced by what I’m currently reading. @STurkle’s book covers a lot of this, @mikemyers614 #CMWorld

@jgombita

@CrowdContent You as well! Seems like we might be rather like-minded individuals 🙂 Glad to connect in #CMWorld! -Marissa

@getupcontent

@mikemyers614 nothing gets by me #cmworld

@tracibrowne

@CMIContent A8: when a timely post goes viral because you were in the right place, at the right time, with the right info. #cmworld

@whererusteve

A8 – Payoff should be someone you see right away. But are you measuring results with small wins or BHAGs? #cmworld #celebratesmallwins

@jjulian

A8 depending on the project, the team, level of skill, organization etc. it can be different for everyone #cmworld

@CommunityElf

@palkoviz Yes, observing all the ideas here. #CMWorld

@ShakirahDawud

@CMIContent A8: I would give it at least 3-4 sprints for everyone to get into the rhythm of it #CMWorld

@MartinWeinberg

@CMIContent Always!! It’s about having fun, passion, enjoying what you are creating. 😉 #CMWorld

@babettetenhaken

A8. I will say immediate results from your initial campaign itself #CMWorld https://twitter.com/cmicontent/status/692041067043037184

@vivektweetsso

A8) Once the new process is comfortable, results can be immediate. #CMWorld

@KirkMktg

A8 – Payoff should be something you see right away. But are you measuring results with small wins or BHAGs? #cmworld #celebratesmallwins

@jjulian

@AndreaFryrear prioritization is key to success! #CMWOrld @CMIContent

@SWP_stars

@MichaelDFCI I will have to look into that, then. Thanks! #cmworld

@martinlieberman

A8: I think you can see results pretty instantly when you go agile, if done correctly + once everyone is truly on board. #cmworld

@getupcontent

A7: our Biz Owners know to make trade-offs to move something back for an urgent need. We tell them to talk amongst themselves!! #CMWorld

@edwardscmg

A7) Although agile marketing may be viewed as a sprint, some places turn sprints into marathons. This is a recipe for burnout. #CMWorld

@JohnHornbeck1

A8; This can depend on lots of things (industry, buying cycle, etc.) Important thing is to set expectations…it won’t be tomorrow. #CMWorld

@mikemyers614

A8: For content in particular deadlines stop slipping, writers don’t burnout, content focuses on audience. #PromisedLand #cmworld

@AndreaFryrear

Wonderful concept, re: “Productivity increases. Large blocks of uninterrupted time” #cmworld Reminds me John Cleese https://twitter.com/KipMeacham/status/692040328656846848

@Rogercparker

@ideakid88 hahahahaha YES I CAN! my new fav giphy …. thanks Wayne! #CMWorld

@hkovs

A8: By definition Agile lets you get going immediately. The alternative is to “Plan” every last detail out, which takes way longer. #cmworld

@jalane81

Q for @AndreaFryrear Do you have examples of companies who are doing agile marketing well? #CMWorld

@SueBrady

@martinlieberman Happy to walk you through what we did here anytime. This would have been real interesting at TPC. #cmworld

@MichaelDFCI

@M2Franz always!! #cmworld

@LUCYrk78

@WriterLionel I see 🙂 it is really what people are going to use in the end. #CMWorld

@palkoviz

A8. Payoff: transitional (culture), translational (innovation), transactional (monetization). Diff operating speeds. #CMWorld

@babettetenhaken

Agree with @MartinWeinberg @CMIContent #CMWorld 3-4 sprints, but we are STILL learning 18 months in to working #agilemarketing #CMWorld

@cmgpartners

@jgombita @sturkle @mikemyers614 Same. One of the reasons TO read is to be inspired. #cmworld

@martinlieberman

A8: ROI depends almost wholly on the objective/target, though real time analytics should show movement in the desired direction. #CMWorld

@ItsTomfoolery

A8: Pretty fast once you make the switch completely. It’s challenging if the team makes a slow transition #cmworld

@MarketerGizmo

@Rogercparker I SOOOO enjoyed @JohnCleese at #CMWorld

@AGirlNamedSEW

HAHA! Love this #PromisedLand #OneCanOnlyHope #CMWorld http://twitter.com/AndreaFryrear/status/692041806402449408

@hkovs

Ask @JohnCleese about the #Limberger, @Rogercparker 😉 #CMWorld

@KipMeacham

@Rogercparker We see what you did there Roger – good on you 🙂 #CMworld

@M2Franz

@AndreaFryrear Nice hashtag. 🙂 P.S. Hi, everyone. I’m listening in quiet mode today to the wonderful #CMWorld chat.

@MarciaRJohnston

#cmworld Who is going to #ICC16?

@jjulian

@AGirlNamedSEW @Rogercparker @JohnCleese we did too! #CMWorld

@CMIContent

A8: It took some time for our team to get the hang of it (our sales team became our agile mktg team), but not long #cmworld

@SurveyGizmo

A8) If agile marketing is new to the team, there is the inevitable learning curve. That impacts how soon you can expect results. #CMWorld

@JohnHornbeck1

Unrelated: can someone explain to me the marketing plan behind spamming twitter chats with content about terrorism? #cmworld

@IAmGriffinKay

@CMIContent Back atcha! Brought the coffee, too. #CMWorld https://t.co/r4OnS8DtOo

@bendgibbons

A8: Content volume may still take time to build up, but content quality rises right away #cmworld

@MarketerGizmo

@MarciaRJohnston @AndreaFryrear hi marcia #CMWorld

@mikemyers614

@jjulian we’ll be at ICC 🙂 #cmworld

@CMIContent

@MarketerGizmo very true! #cmworld

@KirkMktg

Filed under #StupidMarketingTricks, @IAmGriffinKay #cmworld

@KipMeacham

@jjulian Oooh I am! #VegasBaby #cmworld

@AndreaFryrear

@IAmGriffinKay the hashtag was trending so they jumped in to promote propaganda #cmworld

@jjulian

Have to run. I leave you with a <very> basic read on Agile/Mktg/Tech: http://www.suebrady5.com/scrums-chickens-pigs-should-you-be-using-agile-in-your-marketing/ #CMWorld

@SueBrady

We’ll spend the last few minutes asking @AndreaFryrear questions. Ask now! #CMWorld

@CMIContent

@martinlieberman feel compelled to point out Crowe played John Nash in A Beautiful (not Brilliant) Mind…. @mikemyers614 #filmsnob #CMWorld

@jgombita

@jjulian @IAmGriffinKay they’re being agile 😉 #CMWorld

@KirkMktg

@IAmGriffinKay Yeah…. that needs to stop …. #CMWorld

@hkovs

Thanks for sharing your “first 30 minutes” idea: I find that it’s hard not to disengage, tho, once I start #cmworld https://twitter.com/JohnHornbeck1/status/692039675872063488

@Rogercparker

A8: The agile process showed us quickly where we had kinks our functioning – where to improve #cmworld

@SurveyGizmo

#FTW, @KirkMktg @jjulian @IAmGriffinKay #cmworld

@KipMeacham

@jgombita @mikemyers614 Oh right. Duh. Shows you how brilliant I really am. Ha ha ha … #cmworld

@martinlieberman

@katiecfoley Of course. Agile does not equal No Planning. However, you don’t need to plan everything in advance of starting. #CMWorld

@jalane81

@KirkMktg @jjulian It is pretty adaptive. #cmworld

@IAmGriffinKay

@mikemyers614 Ah, I stand corrected, beautiful it is then. 🙂 #CMWorld

@mikemyers614

A8: time to success can really vary. It will be faster with a true cultural change http://hubs.ly/H01YNrT0 #CMWorld #agilemarketing

@barreblake

3 Secrets of Successful Content Marketers http://blog.smartdraw.com/3-secrets-of-successful-content-marketers/ #contentmarketing #CMWorld #digitalmarketing

@egaal

A8. Until the client’s contract is up for renewal next. #CMWorld https://twitter.com/CMIContent/status/692041067043037184

@searchrook

We have to dash (BIG launch tomorrow!), but thanks so much for the great #CMWorld today! Appreciate the insight @AndreaFryrear 🙂

@getupcontent

Thanks @AndreaFryrear & CMIContent for another awesome #CMWorld chat!

@KirkMktg

@getupcontent good luck tomorrow! #cmworld

@CMIContent

@CMIContent @AndreaFryrear my question is whether agile mktg methodology can even be applied to small teams? #CMWorld

@vivektweetsso

@JohnHornbeck1 Truly. There’s also the natural resistance to change, up until they see actual results. 😉 #CMWorld #agilemarketing

@WriterLionel

Going back to an earlier question, remember that agile marketing also creates an “opportunity” for increased mistakes. Be cautious. #CMWorld

@JohnHornbeck1

@getupcontent Best of luck with the launch! #cmworld

@IAmGriffinKay

@SWP_stars @MarketerGizmo @AndreaFryrear @CMIContent #CMWorld Our answer would be work on the leadership first. Pilot a project, then scale

@cmgpartners

@CMIContent Doing my best! 🙂 #CMworld

@SFerika

Thanks for the fun #cmworld! Always a good time.

@MaureenOnPoint

@CMIContent @AndreaFryrear Hi Andrea, could you give us the 140-character pitch for your company @MarketerGizmo? Thanks! #CMWorld

@360_Immersive

#CMWorld, did you hear? It’s @JoePulizzi Week on the @LinkedInMKTG blog! https://business.linkedin.com/marketing-solutions/blog/content-marketing-thought-leaders/2016/meet-the-marketer–joe-pulizzi–the-godfather-of-content-marketi https://t.co/SeDbnw3REw

@CMIContent

This chat was a real eye-opener for #agilemarketing ideas from everyone else! Great #cmworld chatting, all—have a great week!

@ShakirahDawud

@CMIContent Thank you! We appreciate your support 🙂 We’re giving away the Ultimate #ContentMarketing Toolkit too–stay tuned! 🙂 #cmworld

@getupcontent

@barreblake Agree! However, in practice I find it much harder to accomplish… but systems change is always needed! #CMWorld @AndreaFryrear

@SWP_stars

@AndreaFryrear How long should be a sprint? #CMWorld

@palkoviz

@SFerika @CMIContent Flu sucks. Feel better, Erika! #CMWorld

@mikemyers614

@MaureenOnPoint always good to have you tweeting with us! #cmworld

@CMIContent

@IAmGriffinKay Thanks so much, Griffin! We’d love to hear what you think if you have a moment to pop by #myupcontent 🙂 #cmworld

@getupcontent

@ShakirahDawud you too! #cmworld

@CMIContent

Many thanks again to @AndreaFryrear for chatting with us today! #CMWorld

@CMIContent

@getupcontent @CMIContent cats out of the bag now! This is gonna be great! (Now I feel like tony the tiger…) #cmworld

@M2Franz

@getupcontent Will do! #cmworld

@IAmGriffinKay

@tracibrowne I’m my own best critic. #CMWorld

@mikemyers614

@KirkMktg @AndreaFryrear appreciate you taking time to chat with us! #cmworld

@CMIContent

Twas fun indeed! See you next week #CMWorld http://twitter.com/MaureenOnPoint/status/692043075573534721

@hkovs

@M2Franz @CMIContent I know! I feel like I’m spilling our secrets, but it’s just too exciting! #cmworld 🙂

@getupcontent

@CMIContent @AndreaFryrear always a pleasure! 🙂 #CMWorld

@KirkMktg

Want to read more on Agile marketing? See @AndreaFryrear’s latest post on our blog: http://contentmarketinginstitute.com/2015/12/agile-principles-content-marketing/ #CMWorld

@CMIContent

A belated #CMAD shout out to @MoninaW to all you do as a #cmgr herding cats with #CMWorld! Thank you!

@bendgibbons

#CMWorld – Everyone give some thanks to the world’s best community leader – @CMIContent!!!!

@jjulian

Have you seen? We featured chat regular @billcush on the blog! http://www.contentmarketingworld.com/get-to-know-attendee-bill-cushard/ #CMWorld

@CMIContent

@palkoviz @AndreaFryrear 2 Weeks is usually a good starting point. Over time, you’ll start to get a feel for your velocity. #cmworld

@jalane81

@IAmGriffinKay @AndreaFryrear GREAT point! We need to work on teaching our interns this… #CMWorld

@SWP_stars

Have to run into a meeting – great chatting re: #agile #marketing w/ #cmworld this afternoon. Have a good one 🙂

@katiecfoley

TY @CMIContent @AndreaFryrear @KirkMarketing Super enlightening #agile discussion on #agilemarketing #CMworld

@babettetenhaken

Learn more about @AndreaFryrear on her website: http://andreafryrear.com #CMWorld

@CMIContent

See @AndreaFryrear’s 5 articles on #AgileMarketing on the @CMIContent blog, listed here: http://contentmarketinginstitute.com/author/andrea-fryrear/ #CMWorld

@MarciaRJohnston

Question on @Quora: Content Marketing: How do I plan a data-driven content marketing strategy for 2016? https://www.quora.com/Content-Marketing-How-do-I-plan-a-data-driven-content-marketing-strategy-for-2016?srid=dmfv #cmworld

@sharmasights

@vivektweetsso @CMIContent Absolutely! See going agile as a team of one: http://www.marketergizmo.com/agile-marketing-for-individuals-going-agile-alone/ diff method, same theory. #cmworld

@AndreaFryrear

What @mikemyers614 said, @AndreaFryrear @CMIContent #cmworld

@KipMeacham

@mikemyers614 @CMIContent Thanks! I’m terrible at resting. #CMworld

@SFerika

Hear @AndreaFryrear at Intelligent Content Conference. Join us in Las Vegas! http://cmi.media/dbeo #CMWorld https://t.co/ShWi8ypN84

@CMIContent

Thanks for a great chat today, @CMIContent! #CMWorld

@ExpWriters

thanks y’all, always a good time http://bit.ly/1PznphZ #cmworld

@IAmGriffinKay

@vivektweetsso @CMIContent Thanks for the great contributions Vivek!! #cmworld

@AndreaFryrear

@katiecfoley hope you’ll join us again soon! #cmworld

@CMIContent

@CrowdContent see you then! #cmworld

@CMIContent

#TryToGetSomeRest #IfYouHaventGotYourHealth #CountRugenURNot @SFerika #cmworld

@KipMeacham

@egduff glad you could join us Erin! #cmworld

@CMIContent

Yep! We tend to be 10 days to 2 weeks as well. #cmworld https://twitter.com/jalane81/status/692043733903085569

@AGirlNamedSEW

@HannahChapple happy to have you even if for a short time. We’ll have a Storify of the chat up soon! #cmworld

@CMIContent

@jalane81 @palkoviz What Jason said 🙂 #CMWorld

@AndreaFryrear

@JohnHornbeck1 @AndreaFryrear indeed – was a very insightful chat today! Thanks for being a part of it. #cmworld

@CMIContent

@IAmGriffinKay have a good rest of the day! #cmworld

@CMIContent

@CMIContent EVERY week should be @JoePulizzi Week! 🙂 #cmworld

@martinlieberman

@ExpWriters enjoyed the rest of your week! Chat with you soon! #cmworld

@CMIContent

@martinlieberman @JoePulizzi true dat! #cmworld

@CMIContent

@martinlieberman @CMIContent @JoePulizzi You mean SHRK WEEK FTFY 🙂 #cmworld

@IAmGriffinKay

See @AndreaFryrear’s 5 articles on #AgileMarketing here http://contentmarketinginstitute.com/author/andrea-fryrear/ … #CMWorld Thank you, Marcia! https://twitter.com/MarciaRJohnston/status/692043865352572928

@Rogercparker

@jjulian @IAmGriffinKay lol yes! #CMWorld

@KirkMktg

@AndreaFryrear @jalane81 Thanks, it seems like giving my team couple weeks outlook keeps them happy, but really working in weeks #cmworld

@palkoviz

@JohnHornbeck1 Thanks John! So glad you could join us today! #CMWorld

@AndreaFryrear

@mikemyers614 thanks, Mike! Have a good afternoon! #cmworld

@CMIContent

@CMIContent Thank you! You too! #CMWorld

@ExpWriters

About to return tweet volume control to normal levels. Hope you didn’t miss #CMWorld chat today. Great session! https://t.co/v6j5uxef8y

@JohnHornbeck1

@babettetenhaken it was! Thanks for your contributions today. #cmworld

@CMIContent

Have to share, missed #CMWorld last week for a play date @columbusmuseum. Pretty sure we saw @mikemyers614 though! https://t.co/ayGkHcjyd1

@bendgibbons

@jjulian you’re making us blush! #cmworld

@CMIContent

#cmworld – Come see @AndreaFryrear & I at #ICC, our workshop attendees get a copy of http://bit.ly/agilemarketingbook https://t.co/TcmcAaryFu

@jjulian

@egduff @SlackHQ absolutely! #CMWorld

@KirkMktg

@bendgibbons @columbusmuseum Ha! Is that me on top of the water tower? #CMWorld

@mikemyers614

@SWP_stars @CMIContent Thanks for the insightful answers guys! #CMWorld

@AndreaFryrear

Is Agile Viable for Marketing Teams? http://buff.ly/1OWfjAA #AgileMarketing #CMWorld

@WriterLionel

@JohnHornbeck1 but you caught up nicely 🙂 #cmworld

@CMIContent

Act now to secure Super Early Bird rates for #CMWorld. Code SM100 saves an additional $100! http://cmi.media/bmxs https://t.co/laJo9MZIPy

@CMIContent