Best of #CMWorld Twitter Chat: Highlights for 2013

For our last #CMWorld Twitter chat of the year, we asked our “best of” questions from our previous chats. Tune in below to get some great insights on the hottest topics of the year.

Join us again on Tuesday, January 7 when our Twitter chats resume. The topic is content marketing predictions for 2014.

 

Q1: What is the difference between #contentmarketing and #contentstrategy? #CMWorld (originally on chat w/ @brennermichael)

 

A1 #contentmarketing is what you do – #contentstrategy defines how you do it

#cmworld

@ardath421

 

A1 – to me, #contentmarketing is the umbrella, the all encompassing title, #contentstrategy is what you develop, your compass. #cmworld

@SusynEliseDuris

 

in some regards, I also believe #contentmarketing can be viewed as your tactic. #cmworld

@SusynEliseDuris

 

Content strategy is the way you manage content as an asset. Content marketing is creating and distributing content to drive action #cmworld

@michelelinn

 

A1: Strategy is the how, process and marketing is the what #CMWorld

@lttlewys

 

A1: A clearly defined, documented #contentstrategy is the only way to do #contentmarketing well. No cart before the horse. #cmworld

@moveo

 

@lttlewys @SFerika Waving back! Happy Holidays! #cmworld

@SusynEliseDuris

 

 

@CMIContent A1 #ContentStrategy = your objectives & plan; #ContentMarketing is what you do to execute against that plan #cmworld

@SFerika

 

A1) #cmworld For me, #Content #Marketing are the goals, #Content #Strategy is the path to those goals

@Jupiter_Labs

 

A1: #contentmarketing is a battle, #contentstrategy is the war. #CMWorld

@MichaelMooneyy

 

There is no brand #contentmarketing without brand identity in it. #CMWorld

@szszymanski

 

@CMIContent A1 Anyone can take part in Content Marketing. Successful marketers use content strategy as well. #cmworld

@WhatRunsWhere

 

I think the #contentstrategy is the why and #contentmarketing is the what/how. If you don’t have the why, nothing else matters. #cmworld

@SusynEliseDuris

 

Grt post from@Robert_Rose on differences between #contentmarketing and #contentstrategy: http://t.co/ffiu6ulKeA #cmworld

@michelelinn

 

@SusynEliseDuris Yes! You need the why 🙂 #cmworld

@ardath421

 

@CMIContent A1:CS seeks to manage content as a strategic asset across the entirety of the organization & CM tells the actual story. #cmworld

@ProjectSocializ

 

A1. I love these responses. Feels like there should be a blog post: “What do content marketing & content strategy mean to me?” #cmworld

@vegecomgirl

 

Q2: Does your org have a documented content strategy? How did you build your business case for it? #cmworld (From @brennermichael chat)

 

@Jupiter_Labs @lttlewys I am almost out of cookies here– b/c I sent them all away in packages! 😉 #cmworld

@SFerika

 

A1: We’re designing the airplane while we fly it #cmworld

@ScottLum

 

A2 build the business case for #contentstrategy as what moves the needle. Otherwise it’s random publishing. #cmworld

@ardath421

 

A2 – I must be in minority, I didn’t have to build a bus case for it, but proper positioning is key and what has helped me. #cmworld

@SusynEliseDuris

 

A2: We have a strategy, built together by the whole team and adjusts with changes that need to be made 😉 #CMWorld

@lttlewys

 

@SFerika @lttlewys Oh no 🙁 But luckily this is the last #cmworld of the season 😉

@Jupiter_Labs

 

A1: You use #contentmarketing tactics to complete #contentstrategy objectives. #CMWorld

@MichaelMooneyy

 

@michelelinn @ardath421 amen, sister. #cmworld

@SusynEliseDuris

 

@CMIContent A2 At last job, articulated I’m not game for doing random acts of content; the content strategy was my 1st project #cmworld

@SFerika

 

@CMIContent For each client! It’s the foundation of every campaign! #cmworld

@ProjectSocializ

 

@CMIContent Q2: We do! It is constantly being tweaked and made better. #CMWorld

@cmcphillips

 

A1 #marketing is a battlefield #contentmarketing is a weapon and #contentstrategy is a shooter #CMWorld

@szszymanski

 

A2. Coming from digital/ecomm – we’re working on that. For ecomm, the case is made by realizing engagement goes beyond promos #cmworld

@vegecomgirl

 

Q2. Yes! I have been updating the strategy for @cmicontent this past month. It’s fun to see how it has evolved #cmworld

@michelelinn

 

@Jupiter_Labs @lttlewys After I get through this week’s busy patch, I’ll just bake more 😉 this time choc sandwich cookies #cmworld

@SFerika

 

#cmworld Hello. I am late and can’t be too long either. Excuses at both ends of the spectrum sorry!

@businessgp

 

A2. Customers like sales, but they like to feel a PART of the business more. #contentmarketing is necessary for that in #ecommerce #cmworld

@vegecomgirl

 

@szszymanski when you said “#marketing is a battlefield”, I saw a Pat Benatar vision. Sorry, Tuesday morning humor. 🙂 #cmworld

@SusynEliseDuris

 

@michelelinn Excellent point, Michele! #contentstrategy must evolve. It’s not once and done! #cmworld

@ardath421

 

“@lttlewys: @michelelinn I totally agree!! It’s been a wild ride! Not like Mr. Toad’s ride more like Space Mountain 😉 wheee *mp

@follr

 

@SusynEliseDuris Was your team on board from the start? Is that why you didn’t need to build a business case? #CMWorld

@cmcphillips

 

@CMIContent Started ruling based on advice. Now we improve those rules based on testing and results. #cmworld

@WhatRunsWhere

 

Gosh, this last #cmworld chat of 2013 is going f-a-s-t. Love the convo so far!!

@SusynEliseDuris

 

#cmworld A1 Strategy is what, Marketing is how.

@businessgp

 

@SFerika @Jupiter_Labs @lttlewys OHH I’m going to finally make your brownies this week! After I make cookies for work #bakeoff #cmworld

@vegecomgirl

 

.@CMIContent @BrennerMichael A2 You’d never take a trip without a roadmap. Get that strategy going. #Mgmt loves ROI predictions. #cmworld

@moveo

 

@NickKellet Agile marketing – We’ve done it a ton of times but things keep evolving #cmworld

@ScottLum

 

lol! @follr “@lttlewys: @michelelinn I totally agree!! It’s been a wild ride! Not like Mr. Toad’s ride more like Space Mountain #cmworld

@NickKellet

 

A2: most orgs don’t have a content strategy, even less entrepreneurs/solopreneurs/startups. #NotGood #CMWorld

@Steph_Montreuil

 

What does everyone include in their #contentmarketing strategy? #cmworld

@michelelinn

 

@ScottLum Great to see you, Scott! #CMWorld

@lttlewys

 

Q3: How does #contentmarketing create synergy between search and social? #CMWorld (originally from @leeodden chat)

 

@vegecomgirl @Jupiter_Labs @lttlewys can’t wait to see how they turn out! #cmworld

@SFerika

 

@Steph_Montreuil Hey Steph! Ottawa represent. 😉 #cmworld

@AnatheaT

 

Best content marketing quote ever. Thanks @michelelinn. #cmworld

@ARBosma

 

A2) #cmworld My content strategy is documented, but constantly evolving…

@Jupiter_Labs

 

A3: That’s the whole reason to have a strategy in the first place. Make everything work together to create a snowball effect! #CMWorld

@Steph_Montreuil

 

A3: Synergy between search and social comes from telling a consistent story that your strategy defines #cmworld

@ardath421

 

Has anyone else had an issue with the twitter app? Anytime I try to add a hashtag to a tweet, the app crashes #CMWorld

@eccushing

 

#cmworld Content marketing strategy should be media neutral.

@businessgp

 

@AnatheaT I was thinking about you in the Bahamas; I forgot to bring a hairbrush 😉 #CMWorld

@Steph_Montreuil

 

@eccushing is that the iPhone app? #cmworld

@ChatSalad

 

@cmcphillips Yes. Also, considering I come from tech background where I was working content for a while, I build on that. #cmworld

@SusynEliseDuris

 

@Steph_Montreuil Ha! 🙂 #cmworld

@AnatheaT

 

“@CMIContent: @businessgp All good! Thanks for popping in while you can. #CMWorld” <- Great

@businessgp

 

@SFerika That’s awesome. What a great first project! #cmworld

@CMIContent

 

@CMIContent A3: Can help with SEO. The more of the same keywords you put out there the better. #cmworld

@ProjectSocializ

 

@CMIContent A2:Every @Brafton client does. Documented strategy=accountability for RESULTS &strategic plans start w/defining results #cmworld

@kgriwert

 

@AnatheaT AND I managed without one all week! #CMWorld

@Steph_Montreuil

 

@michelelinn Topics, key words, guest posts, alignment with company goals, trends watch #CMWorld

@lttlewys

 

A3) #cmworld Search Engines mimic user behavior, so the more engaging and useful #content you produce, the better you rank in SE

@Jupiter_Labs

 

@SusynEliseDuris @szszymanski That’s funny! #CMWorld

@CMIContent

 

@Steph_Montreuil Great way to put it! #cmworld

@ProjectSocializ

 

#cmworld A3 Everything should work in harmony to create a ‘single conversation’ on multiple platforms.

@businessgp

 

It’s fascinating to see which content does well via search vs. social — and then which of that converts. Not what you may expect #cmworld

@michelelinn

 

@vegecomgirl @Jupiter_Labs @lttlewys for Christmas, I’m making my traditional bread pudding http://t.co/xDycHZY6SZ #cmworld

@SFerika

 

@Steph_Montreuil Your FB post was funny! #CMWorld

@CMIContent

 

@CMIContent it definitely started things off on the right foot! #cmworld

@SFerika

 

.@CMIContent @leeodden #Contentstrategy helps optimize social – plans where you’re going & what materials you have to get there. #cmworld

@moveo

 

A3. #contentmarketing opens biz to new channels for customers access content via search AND social. It also can enhance what exists #cmworld

@vegecomgirl

 

@Jupiter_Labs It has to be! The digital world and audience is constantly evolving as well. #cmworld

@ProjectSocializ

 

Get out of the way – let your story flow where it can. Virality is like gravity. It gains momentum with mass #cmworld

@NickKellet

 

A2: It is a matter of efficient. #Contentstrategy links #contentmarketing efforts to business goals. #cmworld

@MichaelMooneyy

 

@CMIContent uh-oh: which one? 😉 #cmworld

@Steph_Montreuil

 

@michelelinn Do you have an example of something that did well via social and not search? (Or vice versa) #cmworld

@WhatRunsWhere

 

@NickKellet we are in sync as opposed to sink today 🙂 #cmworld

@businessgp

 

@michelelinn I am always shocked looking at my analytics. There is at least one serious surprise that I didn’t see 😉 #CMWorld

@lttlewys

 

@ARBosma @michelelinn Agree! That Michele knows her stuff! #CMWorld

@CMIContent

 

@SFerika @Jupiter_Labs @lttlewys Nice! I’ve been making struffoli the last couple of years http://t.co/YCz0E6yTNc #cmworld

@vegecomgirl

 

“@businessgp: A3 Everything should work in harmony to create a ‘single conversation’ on multiple platforms.” yes yes yes! #cmworld

@ProjectSocializ

 

@businessgp Yes. Big picture. #cmworld

@moveo

 

@Steph_Montreuil I absolutely agree in the execution my point is on your overarching objectives. #cmworld

@businessgp

 

A2: #contentmarketing must drives sale. I’m always looking for audience inline with brand TG and provide content they will love 🙂 #cmworld

@szszymanski

 

@michelelinn @SFerika Always have a surprise in your pudding:) #cmworld

@NickKellet

 

@businessgp gotcha! That, we can agree on 🙂 #CMWorld

@Steph_Montreuil

 

@ProjectSocializ I know, and that’s what fascinates me. The more content I produce, the more content I could produce #cmworld

@Jupiter_Labs

 

@WhatRunsWhere I am sure I do . . . let me find something. #cmworld

@michelelinn

 

@michelelinn I’m even making a bourbon hard sauce for it this year! #cmworld

@SFerika

 

@lttlewys @michelelinn That’s exciting! What kinds of things? #CMWorld

@cmcphillips

 

A3: Yup! #contentmarketing inspires engagement. Engagement is the fuel for social and search. #CMWorld

@MichaelMooneyy

 

A3 – #contentmarketing is the glue btw social and search. It gives a strategic why to social and search. Removes “because” factor. #cmworld

@SusynEliseDuris

 

A3: Social will get you initial exposure – SEO will happen naturally if users gravitate to your content. The two work so well. #cmworld

@Koozai_James

 

A3: Great content mkt is useful; answers questions people are searching for, which makes it worth sharing. #CMWorld

@Stephyena

 

@CMIContent @leeodden for one, if your co. is on Google+, the searched item/company has a higher rate of being present on Google #CMWorld

@MissMerrii

 

Q4: What do you think is the future of SEO/search? Will it become more or less important? #CMWorld (originally from @leeodden chat)

 

@szszymanski I’d say products drive sales, marketing drives conversations that let people discover products #closeloop #cmworld

@NickKellet

 

“@Steph_Montreuil: @businessgp gotcha! That, we can agree on 🙂 #CMWorld” <- Phew

@businessgp

 

We set up Mission Statement, Buyer Personas, Style Guide, Social Media Policy in strategy @CMIContent @michelelinn #CMWorld @Cadence9

@pamelamuldoon

 

@SFerika @michelelinn What’s bourbon hard sauce? I think I’m just going to have to #veganize everything you make! Sounds so good #cmworld

@vegecomgirl

 

@SFerika @michelelinn Yum! That sounds great! Maybe tomorrow I can get past ginger ale and have something yummy? #CMWorld

@cmcphillips

 

@businessgp that made me smile, I’m really not *that scary 😉 #CMWorld

@Steph_Montreuil

 

@CMIContent A3 social sharing of your web/blog content improves your SEO while it grows your community #cmworld

@SFerika

 

@Koozai_James Hi James! Welcome! #CMWorld

@CMIContent

 

@Koozai_James Agreed! At the end of the day, if someone searches for me I had better come up! #cmworld

@WhatRunsWhere

 

#cmworld A4 Digital WOM will become more important in my view. We want to cut through the noise.

@businessgp

 

@moveo @ardath421 And, that means marketers will always have jobs as things are constantly changing 🙂 #cmworld

@michelelinn

 

@SusynEliseDuris That’s a great way to put it! I am so going to steal that for my next sales pitch 😉 #cmworld

@Jupiter_Labs

 

.@szszymanski @CMIContent A2 Yes. Strategically drive sales, target behaviors & “sell it” by proving impact on (business) growth. #cmworld

@moveo

 

A4: SEO is critical now and will be critical later. My guess it’s just as important. #cmworld

@ScottLum

 

A4: If you have a clear strategy, you shouldn’t need to concern yourself obsessively w/ SEO – should be baked in… #CMWorld

@Steph_Montreuil

 

“@Steph_Montreuil: @businessgp that made me smile, I’m really not *that scary 😉 #CMWorld” <- *comes out from behind the table* 🙂

@businessgp

 

@businessgp Zig when others Zag. #cmworld Leaders don’t follow

@NickKellet

 

@CMIContent Hi guys – sorry it’s been so long. #Endofyear #cmworld

@Koozai_James

 

@NickKellet But I think you need room for experimentation as well, no? But yes to processes! #cmworld

@michelelinn

 

@businessgp I thought you were in the sink with @nickkellet – who may or may not tell you that I am a bit scary 😉 #CMWorld

@Steph_Montreuil

 

A4 – #Contentmarketing is going to put search back on the map as huge. Call it CoSoLoMo. Like it? #cmworld

@SusynEliseDuris

 

@businessgp I like that! #cmworld

@vegecomgirl

 

@vegecomgirl @michelelinn it’s basically a boozy butter — sooo good over warm bread pudding #cmworld

@SFerika

 

@NickKellet sharing isn’t SEO dependent utility/quality > SEO @CMIContent #CMWorld

@Steph_Montreuil

 

Experimentation better be in your strategy! Mt @michelelinn @NickKellet Need room for experimentation as well, no? Process too! #cmworld

@NickKellet

 

“@NickKellet: @businessgp Zig when others Zag. #cmworld Leaders don’t follow” <- They create their own waves 🙂

@businessgp

 

@cmcphillips @lttlewys: I have been surprised that there is less of a correlation between social shares and email conversions #cmworld

@michelelinn

 

@Koozai_James All good! Lots more chats in 2014! #CMWorld

@CMIContent

 

A4: filter bubble makes SEO and desired results much more complex. content discovery will gain more share. #CMWorld

@__ok_

 

A4) #cmworld SEO will probably become very personalized and network oriented. SEO and Social will become one and therefore stronger than ever

@Jupiter_Labs

 

 

@pamelamuldoon I am a big fan of having a mission statement front and center in a documented content marketing strategy! #cmworld

@michelelinn

 

@NickKellet @michelelinn do the chocolate chips count or does it have to be a plastic trinket? #cmworld

@SFerika

 

@Jupiter_Labs cool! #cmworld

@SusynEliseDuris

 

@CMIContent @leeodden A4 SEO/search are here to stay- it’s a matter of having marketers w/ the ability to evolve beside it. #cmworld

@moveo

 

@CMIContent I look forward to it 🙂 #cmworld

@Koozai_James

 

@Steph_Montreuil @CMIContent If people share AND consume your content, your content will perform better #cmworld genius of the AND!

@NickKellet

 

@cmcphillips @michelelinn I think my honey cookies are chill enough for recovery food #cmworld

@SFerika

 

A4: Absolutely more important. The future is #social search and #social recommendations, connected with #content of course 🙂 #cmworld

@szszymanski

 

@CMIContent A4 SEO! People don’t say ‘Facebook it’ or ‘Twitter it’… they say ‘Google it!’ #cmworld

@WhatRunsWhere

 

No gold nuggets! @SFerika @michelelinn @NickKellet @michelelinn do the chocolate chips count or can it be a plastic trinket? #cmworld

@NickKellet

 

@michelelinn @pamelamuldoon couldn’t. agree. more. #cmworld

@SusynEliseDuris

 

@NickKellet @CMIContent yes, but that is driven by quality, not SEO was my point 🙂 #CMWorld

@Steph_Montreuil

 

@SFerika @cmcphillips @michelelinn I want some! 🙂 #cmworld

@SusynEliseDuris

 

Q5: Do you modify content for various social channels or do you simply distribute it? #CMWorld (originally from @jchernov chat)

 

@CMIContent @michelelinn @pamelamuldoon Agree– w/out your mission/vision/goals+strategy, what is going to drive your content? #cmworld

@SFerika

 

If nobody share did your content exist? (like tree falling in forest) #cmworld

@NickKellet

 

A4: SEO/Search isn’t going anywhere. The way marketers use it will change though. #CMWorld

@MichaelMooneyy

 

Q4. I think search is hugely important but I don’t base decisions on what will perform well with SEO only #cmworld

@michelelinn

 

A5: please don’t just blast to all channels – pretty sure a unicorn sheds a tear when you do that. #CMWorld

@Steph_Montreuil

 

A5 Modify it. Each platform has a different orientation. This is why Tweets look stupid on Facebook 🙂 #cmworld

@ardath421

 

A5: you have to modify for your channels. Audience, too. #cmworld

@kenericson

 

A5: Social channels and forms of media are a way to retell & simplify your story. Fit your content to the medium of die #cmworld

@NickKellet

 

@CMIContent A5 you can have the same base/linked to content, but need to tailor message to each social channel #cmworld

@SFerika

 

@businessgp ha 🙂 @NickKellet #CMWorld

@Steph_Montreuil

 

@MichaelMooneyy Spot on. They always say SEO will die – it won’t, we just adapt. #cmworld

@Koozai_James

 

@Jupiter_Labs I agree! With BING partnering with FB and Google integrating G+ with their search engine, there’s no doubt about it. #CMWorld

@Stephyena

 

@WhatRunsWhere @CMIContent hm, but search results will become more individualized depending on your networks recommendations. #cmworld

@Jupiter_Labs

 

A5 – definitely modify per social channel. Each has diff audience, strategy, purpose and what @ardath421 said. #cmworld

@SusynEliseDuris

 

@WhatRunsWhere @CMIContent Do you think it’ll ever change where people will jump over search and just go to social for access? #cmworld

@vegecomgirl

 

@kenericson Hi Ken! Glad you’re here! #CMWorld

@CMIContent

 

@SFerika @pamelamuldoon We had a @cmicontent team mtg last week and everything kept coming back to mission, goals and audience #cmworld

@michelelinn

 

Thanks. Trying to multitask AND keep up on the chat! #cmworld

@kenericson

 

Get your mix right > Create vs. Promote. Don’t under promote / don’t underdevelop you content. #cmworld

@NickKellet

 

A5: Know your audience, Know your channel – make sure your content is the best fit for both #cmworld

@ScottLum

 

A4: Instead of trying to trick algorithms, marketers will have to use quality content to increase engagement across all platforms. #CMWorld

@MichaelMooneyy

 

A5. Definitely modify! If you post the same thing on every channel, you’re giving me a reason to only follow you on one. #cmworld

@AnatheaT

 

A5. Modify and be selective in distribution. Not all content will be relevant for audiences in specific channels. #cmworld

@vegecomgirl

 

@ProjectSocializ thank you! Write for people, not SEO – people consume, share, and eventually buy! @CMIContent #CMWorld

@Steph_Montreuil

 

A5. Also make sure your message is consistent! #cmworld

@vegecomgirl

 

Q5. You need a specific plan for each channel. And, often a good idea to prioritize channels to focus on key ones #cmworld

@michelelinn

 

A5: Each platform is differ, the audience and communities are different, adjust/change content to meet those needs #CMWorld

@lttlewys

 

@michelelinn @SFerika @pamelamuldoon @cmicontent YES! I would add also to “always be on brand”. #cmworld

@SusynEliseDuris

 

Do not let personal bias impact your media strategy. If you dislike video or audio you could be blocking your success. #cmworld

@NickKellet

 

@kenericson It’s hard, right? I’m photo editing lol #cmworld

@vegecomgirl

 

@NickKellet It’s more detrimental to over-promote in terms of long term brand damage though – there’s a sweet spot. #CMWorld

@Steph_Montreuil

 

@Jupiter_Labs This is not to say give up on social media, but rather to NEVER give up on SEO #CMWorld

@WhatRunsWhere

 

A5) #cmworld If you don’t modify your content, you’re not a professional #SocialMedia / #Content #Marketing “guru” 😉

@Jupiter_Labs

 

A5: Content should be tailored for each social channel. Audiences vary across channels and consume information differently. #CMWorld

@Stephyena

 

#cmworld A5 Consistency in the core and tinker with the edges.

@businessgp

 

@Steph_Montreuil @CMIContent Yes! And people will call you out if you come off as trying to sell. sell. sell. #cmworld

@ProjectSocializ

 

Your channel plan will help you determine what works where. Don’t just blast everything out, esp in the same format. #CMWorld

@cmcphillips

 

A5: We don’t run newspaper ad content on the radio – don’t make the same mistake on social channels #cmworld

@ScottLum

 

@Steph_Montreuil @NickKellet With all the content, dare I say “Social Noise” can you over promote these days? #CMWorld

@lttlewys

 

Yep…thank goodness the days of ping.fm are over. #cmworld

@JoePulizzi

 

@CMIContent #cmworld A5 Content should have similar themes/goals on all channels but change a bit for each – i.e. FB loves photos/culture!

@moveo

 

@ScottLum Agree! It’s interesting to track what does well in each channel and evolve your content plan from there. #cmworld

@michelelinn

 

@WhatRunsWhere I agree, but where does one start and where does the other begin? #cmworld It’s starting to become the same thing.

@Jupiter_Labs

 

@michelelinn Absolutely! Our reach has grown exponentially after using those leads as serious content leverage. #cmworld

@LorettaLB

 

@vegecomgirl Potentially, I know I use Twitter for real-time results. The Dream: one place for all searching a social. #CMWorld

@WhatRunsWhere

 

@lttlewys @NickKellet what @kenericson said: bad if you come off as sell, sell, sell or even me, me, me. Look @ timeline as mirror #CMWorld

@Steph_Montreuil

 

Sheesh! Where did last half hour go? Missed start of #cmworld chat 🙁

@carmenhill

 

Q6: What do you think the biggest difference is between #B2B and #B2C content marketing? #CMWorld (originally from @ardath421 chat)

 

Great Q! @lttlewys @Steph_Montreuil @NickKellet With all the content, dare I say “Social Noise” can you over promote these days? #CMWorld

@NickKellet

 

A5: Each channel has its own language. Mass distribution creates noise, not value. #CMWorld

@MichaelMooneyy

 

.@Steph_Montreuil: @lttlewys @NickKellet The way I look at it, it’s not about us, it’s about them. #cmworld

@kenericson

 

@carmenhill Hi Carmen! #cmworld

@CMIContent

 

@LorettaLB Interesting. Can you explain a bit more? #cmworld

@michelelinn

 

@AnatheaT @NickKellet Too often see marketers making decisions based on personal preference, but you are not your audience! #cmworld

@SFerika

 

.@Steph_Montreuil Look @ timeline as mirror <Yes! So many forget to look at their profiles from the outside> #cmworld

@ardath421

 

@Steph_Montreuil Those poor unicorns have a lot to cry about 🙂 #cmworld

@carmenhill

 

#cmworld You are not marketing for your benefit. So never apply your desires to that of your audience.

@businessgp

 

@CMIContent A5: You have to modify. You can’t say it the same way on Facebook and Twitter. But remember your brand voice. #cmworld

@ProjectSocializ

 

@carmenhill Hi! I didn’t even realize it has been 30 minutes. This #cmworld chat is zooming by!

@michelelinn

 

@Steph_Montreuil @NickKellet @kenericson You @timeline isn’t a mirror anymore, have to look deeper/harder to claim ur space #CMWorld

@lttlewys

 

To me, best #content is on brand, is in line with mission, elicits emotion and makes me feel they are only talking to me. #cmworld

@SusynEliseDuris

 

@kenericson Bingo! @lttlewys @NickKellet It may get lost in the stream, but definitely not on your page/timeline #CMWorld

@Steph_Montreuil

 

@SFerika @NickKellet Well said, both of you! I’ve had to explain this to hotel GMs before but marketers are guilty as well. #cmworld

@AnatheaT

 

@carmenhill I agree 🙂 And hi! how are you?? #CMWorld

@Steph_Montreuil

 

@CMIContent A6 #B2B marketing usually has longer timelines+more stakeholders, but like #B2C still marketing to people #cmworld

@SFerika

 

A5: Content must fit to channels same as to target group expectations. Different channel = various execution. Always same messages! #CMWorld

@szszymanski

 

@CMIContent At the end of the day you are still marketing to people, you have to build a relationship through your content. #cmworld

@ProjectSocializ

 

A6. The lines are becoming more blurred. B2B and B2C are both connecting with customers! The content itself would be the difference #cmworld

@vegecomgirl

 

@carmenhill…don’t feel bad…I missed the first 30 minutes as well. Tax planning…yay! #cmworld

@JoePulizzi

 

A6) There is not too much difference. You are still marketing to people! #b2b #b2c #cmworld

@Jupiter_Labs

 

A6: Education and entertainment. @CMIContent @ardath421 @ProjectSocializ #CMWorld

@Brewbom

 

@vegecomgirl good point. #cmworld

@SusynEliseDuris

 

There is only one thing rarer than attention and that’s energy & drive. Motivation kills attention (or lack of it) #cmworld

@NickKellet

 

A6 Difference between B2B and B2C is often the complexity of the problem being solved and timeline #cmworld

@ardath421

 

@NickKellet @lttlewys @Steph_Montreuil Definitely- so make a plan, stay genuine & be careful to create value rather than “noise.” #cmworld

@moveo

 

A6 – Borrowing from copyblogger, b2c is more of a net, b2b is more of a harpoon #cmworld

@Ebyline

 

I’d not say marketing (egad!), but talking. MT @ProjectSocializ: @CMIContent At the end of the day you are marketing to people. #cmworld

@kenericson

 

@CMIContent A5: Modify content to match channel and audience #CMWorld

@TomMartin

 

MT @ProjectSocializ: @CMIContent At the EOD you are still marketing to people, you have to build a relationship thru your content. #cmworld

@pamelamuldoon

 

@vegecomgirl I like that! Definitely agree with ya! #cmworld

@Stephyena

 

A6: B2C #contentmarketing should make your audience’s life easier. B2B #contentmarketing should make their job easier. #CMWorld

@MichaelMooneyy

 

@ardath421 Isn’t it more a considered purchase argument as well instead of B2B and B2C? #cmworld

@JoePulizzi

 

A6: @CMIContent #B2B is about learning and education, #B2C is about engagement and entertainment. At the end must be influence 🙂 #CMWorld

@szszymanski

 

@AnatheaT @NickKellet then there’s social media ch owners who don’t use social IRL, & mobile marketers w/out a mobile device… #cmworld

@SFerika

 

@lttlewys @Steph_Montreuil @kenericson @timeline You are fighting for my attention & for FB’s perception of my attention #cmworld

@NickKellet

 

A6: it is amazing how many B2B marketers stare blankly when I tell them that their target customer is a person not a title. #CMWorld

@Brewbom

 

.@JoePulizzi Yes – and more people to reach consensus 🙂 #cmworld

@ardath421

 

@kenericson @CMIContent Marketing is what you are doing, but talking is how you are presenting it. #cmworld

@ProjectSocializ

 

@NickKellet you should view it like this for all channels and you hate FB, so bad example 😉 @lttlewys @kenericson @timeline #CMWorld

@Steph_Montreuil

 

@CMIContent A6: #B2B can take some lessons from #B2C in making things personal, dynamic, conversational…in a word, relatable! #cmworld

@moveo

 

@SFerika @NickKellet Stop the presses. There are people without mobile devices? 😉 #cmworld

@AnatheaT

 

A6 – duration and the path. In some regards, the storytelling can be more dynamic in #B2B because of the time. Capitalize on it. #cmworld

@SusynEliseDuris

 

@SFerika @AnatheaT @NickKellet was @ a conference for social media in the public sector, most speakers not on SoMe #headdesk #CMWorld

@Steph_Montreuil

 

@AnatheaT @NickKellet nod, and even some marketers w/out smartphones, approving mobile experiences #scary #cmworld

@SFerika

 

For B2C, it’s even more critical that the company is telling the same story as there are more people interacting with customers #cmworld

@michelelinn

 

A6: B2C Content Marketing = private needs; B2B Content Marketing = professional needs or business needs. #cmworld

@__ok_

 

Q7: Where do you fall on the spectrum of less content vs. daily blog posts? #CMWorld (originally from @TPLDrew chat)

 

#B2B reporting is more difficult – more stakeholders and longer sales cycles, plus tailoring content to a variety of personas. #cmworld

@AllisonWert

 

@SFerika @AnatheaT @NickKellet If I hear about someone’s gut feeling in a strategy meeting again… #cmworld

@MichaelMooneyy

 

@CMIContent A6: the belief by B2B mkters that there IS a difference – both about helping buyer make buying decision #CMWorld

@TomMartin

 

@SFerika @AnatheaT @NickKellet almost as bad as VP Marketing who only sees titles not people #CMWorld

@Brewbom

 

@michelelinn correct, and because of the noise and moving at lightning speed. #cmworld

@SusynEliseDuris

 

Unfortunately I have to run. Great chat @CMIContent! Have a happy holiday everyone! #CMWorld

@Stephyena

 

@szszymanski @CMIContent I think there is learning and education in #B2C. All about presentation. That “fun” can be in #B2B #cmworld

@vegecomgirl

 

@Brewbom I know, I’ve experienced the same. They are so stuck in their thinking. #cmworld

@Jupiter_Labs

 

@Stephyena Thanks Stephania! You too! #CMWorld

@CMIContent

 

7-9% of interactions happen online . Social is tip of iceberg. It influences, but it not core #bubblealert #cmworld

@NickKellet

 

@CMIContent @ardath421 the first difference is #B2C content should be more mobile driven. #cmworld

@MissMerrii

 

Yikes! @SFerika @AnatheaT @AnatheaT @NickKellet nod, and even some marketers w/out smartphones, approving mobile experiences #scary #cmworld

@NickKellet

 

A7: to quote the kickass @JoePulizzi “The answer to bad content is not more content, its better content” #CMWorld

@Brewbom

 

@Stephyena Have a wonderful holiday! Hope to see you at the 2014 #CMWorld chats. I have really enjoyed your tweets

@michelelinn

 

#education is key in #B2B and telling right story for the aud to elicit that emotion. In a sense, content marketers are artists. #cmworld

@SusynEliseDuris

 

And they have off buttons! @AnatheaT @SFerika @SFerika @NickKellet Stop the presses. There are people without mobile devices? 😉 #cmworld

@NickKellet

 

@MissMerrii Why just B2C? How many execs have you seen without a smart phone lately? 🙂 #cmworld

@ardath421

 

ugh. MT @Steph_Montreuil was @ a conference for social media in the public sector, most speakers not on SoMe #headdesk #CMWorld

@SFerika

 

@TomMartin Having done B2C for 20 years, then B2B, I think they’re actually more alike than people realize. #cmworld

@cmcphillips

 

@Jupiter_Labs very smart people who say things like Business people not on mobile (while using their mobile phone to check email) #CMWorld

@Brewbom

 

Amen @SFerika @AnatheaT @NickKellet Too often marketers make decisions based on personal preference, but you are not audience! #cmworld

@NickKellet

 

@SFerika so you’re tweeting about the conference, want to tag an “expert” not on twitter. So maddening! #CMWorld

@Steph_Montreuil

 

@CMIContent @TPLDrew A7: Depends on bandwidth. Only go daily if you’re truly creating value & can keep it up. Otherwise less = more #cmworld

@moveo

 

@michelelinn @JoePulizzi well Joe seems to be right way too often #CMWorld

@Brewbom

 

@SFerika @Steph_Montreuil Crazy! So what exactly were their contributions? #cmworld

@vegecomgirl

 

@Brewbom If you are trying to get on my good side, it’s working 😉 #cmworld

@JoePulizzi

 

B2C Content Marketing = private needs; B2B Content Marketing = professional needs or business needs. #cmworld (via @__ok_)

@TobiasUffmann

 

Ha! > @Brewbom: very smart people who say things like Business people not on mobile (while using their mobile phone to check email) #CMWorld

@michelelinn

 

@vegecomgirl @SFerika they talked about projects they had done “for other people/companies” #CMWorld

@Steph_Montreuil

 

A7) #CMWorld Depends on the industry. If you’re a tax consultant, don’t send me 5 blog posts a week in September!

@Jupiter_Labs

 

@JoePulizzi I am ALWAYS trying to get on your good side. (rumors of your bad side scare me!) #CMWorld

@Brewbom

 

@CMIContent A7 you need to find the frequency that allows you to create useful content; for many orgs that’s not going to be daily #cmworld

@SFerika

 

A7 Less content doesn’t mean fewer blog posts, esp if that’s what’s right for your audience and you’re deliver high-quality content #cmworld

@CarlaJohnson

 

@CMIContent A7: We post 1 blog a week, but a good tip is to get in the habit of writing and creating a schedule that works for you. #cmworld

@ProjectSocializ

 

@michelelinn Thank you! I’ve enjoyed yours as well! I’ll definitely be joining next year. Looking forward to the topics in store. #CMWorld

@Stephyena

 

A7. I’m not one for daily posts. It should be about quality in content, not quantity. Don’t drown the crowd in noise #cmworld

@vegecomgirl

 

A7 – I don’t do daily blog posts. Weekly, typically. You have to find “sweet spot” of what your aud wants. To find out, test. #cmworld

@SusynEliseDuris

 

A7 – Daily blogs don’t allow time to share other useful sources #cmworld

@Ebyline

 

A7: If you can produce quality content daily, I’m all for it. If your engagement suffers, restructure. Listen to the metrics. #CMWorld

@MichaelMooneyy

 

Q7 – Great panel on this at #cmworld this year, with experts split on both sides! I vote quality over quantity.

@AllisonWert

 

@NickKellet @JoePulizzi I always knew that orange was the new black #CMWorld

@Brewbom

 

@Steph_Montreuil exactly! Also, if they’re not using it IRL, how much of an “expert” are they really about it?? #cmworld

@SFerika

 

@NickKellet I think you mean “darth orange” #cmworld

@JoePulizzi

 

A7: I don’t create content just to fill a daily post. At times there is a lot 2 share others not so much. Managing 2 a # isn’t real #CMworld

@TheCandiceAdams

 

 

 

A7. Look at traffic, response, feedback and topics to determine best timing for type of content. #cmworld

@vegecomgirl

 

A7 – Great panel on this at #cmworld this year, with experts split on both sides! I vote quality over quantity.

@AllisonWert

 

@SFerika drives me bonkers. #CMWorld

@Steph_Montreuil

 

daily content can rock when done well @ThisIsSethsBlog nails it literally every freaking day! #CMWorld

@Brewbom

Q8: What are some ways you have acquired more subscribers to your content? #CMWorld (originally from @TPLDrew chat)

 

@Steph_Montreuil @vegecomgirl while that is valid to share I’m still very skeptical of a social media expert who isn’t using it! ;p #cmworld

@SFerika

 

@MichaelMooneyy Numbers talk! #cmworld

@moveo

 

@JoePulizzi Can someone please stop me from sniggering out loud! #cmworld

@NickKellet

 

A7: Engaging weekly or bi weekly #blog post. Remember quality not quantity when it comes to content. #cmworld

@RyMontano

 

@SFerika @Steph_Montreuil @vegecomgirl I definitely agree with that! #CMWorld

@cmcphillips

 

A7: Quality is everything. If you’re writing garbage just to hit your quota of posts, you’re doing it wrong #cmworld

@TheCandiceAdams

 

#cmworld A7 Quality over quantity ever time. Engagement takes time.

@businessgp

 

@Steph_Montreuil even if you have a restrictive corp social policy, there are ways around it incl not using your co name on social #cmworld

@SFerika

 

Content strategy serves as roadmap and cm is the execution to drive engagement, growth, and thought-leadership. “@CMIContent: Q1 #CMWorld

@CreativeChaosCD

 

@Brewbom As does @CMIcontent #CMWorld

@CarlaJohnson

 

@JoePulizzi Now that’s your keynote outfit! #darthorgange – heard it here first! #cmworld

@NickKellet

 

@Brewbom @ThisIsSethsBlog Agree! #CMWorld

@CMIContent

 

@RyMontano amen. quality not quantity is key. #cmworld

@SusynEliseDuris

 

A7: I tend to follow content publishers who create/curate a larger quantity of quality content – it’s both #cmworld

@ScottLum

 

@SFerika @Steph_Montreuil Me too! How can someone label himself as an “expert,” if he’s not engaged in social? #cmworld

@vegecomgirl

 

Man, 45 minutes has just swooshed by. Wow. #cmworld

@SusynEliseDuris

 

@carmenhill I’m good! Busy getting ready to launch @passionchute, but really great. Looking forward to an amazing 2014 🙂 #CMWorld

@Steph_Montreuil

 

@SFerika @Steph_Montreuil It’s more than just leading up a project. A lot of folks lead up a project with no clue. Not an expert. #cmworld

@vegecomgirl

 

A8) #CMworld free downloads! People go bonkers for free stuff 🙂

@Jupiter_Labs

 

@TomMartin @cmcphillips Woot!! Love it when we all agree 😉 #CMWorld

@lttlewys

 

@Steph_Montreuil @carmenhill So excited to see more on @passionchute, Stephanie! #CMWorld

@cmcphillips

 

A8: Email shares have been huge. #CMWorld

@IndustrialMktr

 

A7: It’s difficult to break through the noise if you’re publishing at a low cadence #cmworld

@ScottLum

 

@cmcphillips thanks 🙂 We’re lining up guests for the podcast, it’s pretty exciting indeed! @carmenhill @passionchute #CMWorld

@Steph_Montreuil

 

Think about the biggest issues your audience has that others are not answering then create epic content around that #cmworld

@michelelinn

 

Q9: What are the main questions you ask when developing a buyer persona? #cmworld (originally from @buyerpersona chat)

 

A9; can you give them insight that will make them smarter? #cmworld

@kenericson

 

@michelelinn I’d add, what problem prompted them to contact your co, + why did they/didn’t they ultimately decide to buy from you #cmworld

@SFerika

 

A9: What brands do they already buy and what can that tell us about them? #CMWorld

@mikemyers614

 

A9: What problems are they trying to solve? #pragmaticmarketing #cmworld

@AllisonWert

 

@Jupiter_Labs @CMIContent Maybe I should write one. My win-loss analysis for marketers is out there, still gets folks interested. #CMWorld

@SusynEliseDuris

 

@SusynEliseDuris I think the combo of win/loss analysis + buyer personas would make a great @cmicontent post 🙂 #cmworld

@michelelinn

 

@SusynEliseDuris Agreed. I think too many marketers AND sales people don’t want to know the truth-it makes them more accountable. #cmworld

@CarlaJohnson

 

yup, paid social becoming more important. @ScottLum We need to start paying for reach/FB is cutting back on org. reach for brands #cmworld

@__ok_

 

@michelelinn @cmicontent I probably should do that, huh? Happy to. #cmworld

@SusynEliseDuris

 

after many years in super high tech B2B I realized that at end of day it was still fashion and personal NOT tech that won #CMWorld

@Brewbom

 

A9 What’s their buying process and who’s involved #cmworld

@CarlaJohnson

 

A9 what happened to shift status quo? who did you talk to about it? what did you need to learn? what got in the way? #cmworld

@ardath421

 

Q10: What is an analytics tip most content marketers could benefit from? #cmworld (originally from @crestodina chat)

 

@Brewbom Great post on @technorati – will read fully later. thanks for sharing #cmworld

@NickKellet

 

@CarlaJohnson it’s an eye opener – great things always come from it. #cmworld

@SusynEliseDuris

 

@NickKellet Exactly. #CMWorld

@mikemyers614

 

@SusynEliseDuris I agree! Looking forward to what you have to say 🙂 #cmworld

@Jupiter_Labs

 

@Brewbom: Bonding and rapport are severely underrated #CMWorld

@CarlaJohnson

 

Quality trumps quantity. Better to do weekly strategic/engaging content instead of daily irrelevant pieces. @CMIContent: Q7: #CMWorld

@CreativeChaosCD

 

A9 Only valid aspects of persona are things you can find. Needs to be data driven. You need to find them not just name them #cmworld

@NickKellet

 

@CMIContent A10: Analyzing trends over time to truly understand content performance. #CMWorld

@ProjectSocializ

 

A10: storytelling first, metrics second. #cmworld

@kenericson

 

A10: analytics are easy to skew like any set of numbers. Decide what you want to know before looking #CMWorld #preskew

@Brewbom

 

@__ok_ I used to think Paid Social was an oxymoron but now it’s becoming a necessity. #cmworld

@ScottLum

 

@CarlaJohnson for sure! #CMWorld

@Brewbom

 

A10. Don’t listen to studies about WHEN to post to reach the most people. It will depend on YOUR audience. Test! #cmworld

@AnatheaT

 

@CMIContent A10 view metrics through lens of your buying cycle; Don’t cancel a new program after 1Q w/a 4Q decision cycle! #cmworld

@SFerika

 

A10. @crestodina wrote this super-smart post after his #CMWorld chat: 3 Questions Analytics Can Answer: http://t.co/VH94Uwq1AX

@michelelinn

 

A10: Track content metrics down to the sale. It’s OK that vanity metrics are low, if conversion rates are high. Via @Robert_Rose #cmworld

@MichaelMooneyy

 

A10: Set your goals/strategy then measure. Keep measuring, change takes time, lots of time #CMworld

@lttlewys

 

A10) Don’t believe any #Analytics analysis that you didn’t fake yourself 🙂 #CMworld

@Jupiter_Labs

 

@CarlaJohnson @Brewbom Community managers – high quality ones – are in high demand! Not just anyone can build relationships, IMO. #CMWorld

@cmcphillips

 

@lttlewys @kenericson I do agree but the metrics should help you shift if it makes sense. Always be flexible to change. #cmworld

@SusynEliseDuris

 

A10: Numbers are just numbers, unless you use them to tell two stories. One about customers and one about business growth. #cmworld

@moveo

 

A10: A few people saying you need to look at metrics over time. Completely agree! Need historical data; don’t make snap decisions #cmworld

@michelelinn

 

@cmcphillips @Brewbom Agree completely! It takes a special kind of person. #cmworld

@CarlaJohnson

 

A10. Also, collect the data you are going to take action on. Don’t collect data simply to have it #cmworld

@michelelinn

 

@michelelinn Yes, always apply the bigger story to the here and now. #cmworld

@moveo

 

@lttlewys It really is amazing how much time measurement takes. Do you set up monthly Google Analytics reports? #cmworld

@michelelinn

 

@ardath421 You too, Ardath! Thank you for all you do for our #CMWorld group!

@CMIContent

 

@michelelinn I check some daily, some weekly & some monthly. I’m kinda a #Geek and like analytics 😉 #CMworld

@lttlewys

 

A10: measure all, analyze key, act on long-term #CMWorld

@Brewbom

 

Thanks @CMIContent @michelelinn @cmcphillips for wrapping up the year’s #cmworld chats in style. Looking forward to 2014!

@SFerika

 

Wow, where’d the last hour of my life go? Wouldn’t trade it. Happy holidays! #CMWorld

@mikemyers614

 

@CMIContent thanks for another great chat today, I enjoyed it! #cmworld

@CarlaJohnson

 

Happy Holidays, all! Be safe, be warm. Love and Light to all!! #cmworld

@SusynEliseDuris

 

@CMIContent Thanks. Have a great holiday everyone! #cmworld

@MichaelMooneyy

 

@lttlewys One of the things I want to do for 2014 is get more systematized and organized with analytics. So much data out there! #cmworld

@michelelinn

 

For our new #CMWorld attendees – we’re here every Tuesday at Noon Eastern! Join us! Schedule: http://t.co/PcYRzG5TGs Happy holidays!

@CMIContent

 

Happy Holidays #cmworld! What a great chat and recap of 2013!

@vegecomgirl

 

That was a fun #CMWorld chat – as always. Have a great holiday season everyone and see you in January 🙂

@Steph_Montreuil

 

rocking good time all, stay smart and don’t focus too hard, spread your gaze wide and far #CMWorld

@Brewbom

 

@moveo You are welcome 🙂 Happy Holidays to you! See you same time same place next year #cmworld

@Jupiter_Labs

 

@SFerika Thanks, Erika! The #CMWorld chats would not be the same without you (and your recipes). See you in 2014!

@michelelinn

 

@michelelinn Ohhh, #BeStillMyGeekyHeart!! Make a list, spreadsheet and then put it in your calendar 😉 @SFErika #CMWorld

@lttlewys

 

@SFerika @CMIContent @michelelinn You’ve been so awesome, Erika! Thanks so much 4 being such a great & smart participant each wk! #CMWorld

@cmcphillips

 

@Brewbom *waving* Have a great afternoon!! #CMWorld

@lttlewys

 

@SFerika Happy Holidays and have fun baking 🙂 See you next year at #cmworld

@Jupiter_Labs

 

Apparently I’m stalking @SFerika cause every tweet chat I go to there she is spouting wisdom #CMWorld

@Brewbom

 

@Brewbom @SFerika We feel the same way! #CMWorld

@CMIContent

 

@cmcphillips @SFerika @CMIContent @michelelinn Thank you all so much!! #CMWorld is the highlight of my Tuesday!!

@lttlewys

 

@lttlewys Lists, spreadsheets and calendars . . .you speak my language 🙂 #cmworld

@michelelinn