Building Subscribers via Websites and Blogs: A #CMWorld Chat with Neil Patel

tweetAs Joe Pulizzi explains, if you don’t have a goal for building subscribers, you’ll be ignored. But how do you do this in the world of content overwhelm and short attention spans? Neil Patel joined our recent #CMWorld Twitter chat to share his real-world experience and advice.

You can read more from Neil on CMI, where is continually publishes some of our most-shared articles.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Q1: Is building subscribers the same as generating leads? If not, what is the difference? #CMWorld

They are essentially the same thing – the difference lies in your intent. #cmworld
@neilpatel

A1 (Cont): When you generate a lead, your goal is to turn it into a customer. #cmworld
@neilpatel

A1 (cont): When you get subscribers, they turn into your audience. #cmworld
@neilpatel

A1 (Cont): However when you monetize the list, that’s when your “subscriber” is called a “lead” #cmworld
@neilpatel

A1: I would say subscribers and leads are different. Leads have expressed an interest in buying, subs an interest in connecting. #CMWorld
@mikemyers614

@stevegibsonppc Unfortunate name, but it’s a great chat for those who work in associations. “Assn” + “chat” #cmworld
@MelEdits

@CMIContent A1: some subscribers may become leads, but they are not the same (even if your CRM calls them that). #CMWorld
@carmenhill

A1: No. We think of it as an elevator ride. Some people want to just chat, others want to really learn more 🙂 #CMWorld @CMIContent
@MarketingMrkt

A1: A subscriber is a long-term relationship with ongoing value. A lead is (too often) something you give to sales #CMworld
@AnneJanzer

A1: Subscribers don’t necessarily turn into leads, and leads don’t always come from subscribers. #cmworld https://twitter.com/CMIContent/status/605767120123625472
@AJutah

Yes, and you said it so much better than I did 🙂 #cmworld https://twitter.com/mikemyers614/status/605767416816254976
@carmenhill

A1: Subscribers can consume content, share and engage. Leads are those who are interested in your product (so a smaller set) #cmworld
@RtMixMktg

@CMIContent well, since you’ve asked :-)http://www.chrisgbarrows.com/why-i-social-episode-25-featuring-gary-j-nix/ Thanks again to the folks at @WhyISocial #CMWorld http://t.co/qQbpSQZ3Uz
@Mr_McFly

A1: You can definitely get leads from subscribers, but I think they’re different….1/2 #cmworld
@aesmithwriting

@CMIContent A1 not to me — subscribers come again + again, while a lead could be a one time only thing #CMWorld
@LizFurl

Yes, what @mikemyers614 said.#CMWorld  https://twitter.com/mikemyers614/status/605767416816254976
@Mr_McFly

A1) Not the same. Not all subscribers will buy something from you; some are just there to learn from you. #cmworld
@AmberJonesMktg

A2: I subscribe to a lot of lists & keep an eye out for freebies, but I buy really few things. 2/2 #cmworld
@aesmithwriting

Subscribers want to listen. Leads want to buy. #cmworld
@BestGovConGuru

There’s no need to any longer. I’ve added #cmworld to my Outlook calendar. @CMIContent @SARAHANGELA_N
@BeantownReview

@CMIContent @Mr_McFly You guys!  #Humbled. #CMWorld
@mikemyers614

A1. Leads are a small subset of subscribers – subscribers may just be looking for general information with no purchase intentions #cmworld
@dwheeler11

A1: Leads may want your product, but subs want your knowledge consistently. But, they’re not mutually exclusive. #cmworld
@JeremyBednarski

@CMIContent Two different. Leads start as subscribers. #CMWorld
@jeanbrunetHFX

A1 subscribers & leads are so different! Just cause they follow you doesn’t mean they will generate leads! #cmworld
@cyclaudiia

A1:Subscribers have genuine long term interest, leads just want to connect #CMWorld
@husamerciyes

@CMIContent A1 – While subscribers are important, they are the people coming into your shop. What you do w/ them makes them leads. #CMWorld
@jcrosskey

You can turn a subscriber into a lead and that’s good. If you turn a lead into a subscriber, that’s bad. #cmworld
@BestGovConGuru

@jeanbrunetHFX @CMIContent Sometimes leads never subscribe – depends on if your content is geared towards DIYers or customers #cmworld
@lindadessau

Q2: How much of a priority should it be to build a subscriber list?  #CMWorld

A2: Building a list should be your main priority. It’s the only traffic source you truly own. #cmworld
@neilpatel

A2 (Cont): All the other sources such as Google, Facebook & Twitter put you at their mercy. Email subs truly belong to you. #cmworld
@neilpatel

@BestGovConGuru A lead-turned-subscriber could still work out well in the long run, don’t you think? #cmworld
@lindadessau

A1 subscribers & leads are so different! Just cause they follow you doesn’t mean they will buy from you! #cmworld
@cyclaudiia

A1 Subscribers choose to follow content.  Leads can come from those, but leads can also be purchased. #CMWorld
@SpencerHudonII

@mikemyers614 Good definition. I think too many people think vague interest means ready to buy. #cmworld
@joshmccormack

@CMIContent A2: Huge priority. They’re choosing to build a relationship with you. Just build your list the right way. #CMWorld
@cmcphillips

@lindadessau Yes, because they still want to listen. But you now have lost ground to make up with them. #cmworld
@BestGovConGuru

@AnneJanzer I’m concerned that that definition implies different values between marketing and sales. #cmworld
@joshmccormack

@CMIContent A2 a big priority. How else can you get your content out there + shared? #CMWorld
@LizFurl

A1 #cmworld Subscribers are one source of leads, maybe among the most promising b/c you’ve at least started a relationship.
@JKatzaman

What she said (hi Cathy!) #CMWorld  https://twitter.com/cmcphillips/status/605768846943920128
@mikemyers614

A2: Having people interested in your brand is necessary. The level of importance re: your subscribers depends on your intent #CMWorld
@Mr_McFly

A2 I do think building a subscriber list is important because if no one’s reading then the chances of leads are even lower. #cmworld
@cyclaudiia

@BestGovConGuru Yes, I see what you mean. #cmworld
@lindadessau

A2: Building our audience of engaged subscribers is our #1 priority this year. #CMWorld
@carmenhill

A2. Subscribers are the very top of the funnel. They must be nurtured to turn some of them into leads.  #cmworld
@LisaMasiello

A2: Should be top priority. An email list is the one community you truly *own*, unlike social media. #cmworld https://twitter.com/CMIContent/status/605768613371387906
@AJutah

@carmenhill It’s a priority for us as well, and a key component of our blog redesign (in progress)  #cmworld
@SFerika

A2) Depends on what your biz goals are: Are you generating leads or building brand awareness? You can get leads w/o subscribers #cmworld
@AmberJonesMktg

A2. Active subscription building should be focused on getting right match of subscribers for your content/product – not just a list #cmworld
@dwheeler11

Good reminder #CMWorld  https://twitter.com/neilpatel/status/605769044906647552
@CMIContent

@lindadessau It’s when they walk out the front door that you may have lost them entirely. #cmworld
@BestGovConGuru

A2: That should be and is the main priority to build the list and connect with them #CMWorld
@husamerciyes

@joshmccormack @mikemyers614 only in our dreams all subscribers become leads. Lot of curious, people just wanting to be informed  #cmworld
@brunowinck

Yup! #cmworld https://twitter.com/cmcphillips/status/605768846943920128
@JeremyBednarski

.@joshmccormack Good point – how about a lead has a linear path through the org, while a subscriber is ongoing  #CMWorld
@AnneJanzer

A2 #cmworld A subscriber list is fundamental for business, a self-created source for relating to potential customers.
@JKatzaman

A2: If your product is the delivery of content, your subscriber base can ultimately & directly lead to your source of income #CMWorld
@Mr_McFly

A2. Very high priority. And the sooner you start, the better! Make it compelling enough to sign-up. #CMWorld
@rachelformaro

This. #CMWorld  https://twitter.com/neilpatel/status/605769044906647552
@cmcphillips

A2: If your product is a product, leads are likely to be more important for the biz. #CMWorld
@Mr_McFly

@rachelformaro …and compelling enough to stay! #CMWorld
@cmcphillips

Q2: A big priority! You can start to build your #tribe with your subscriber list… 1/2 #cmworld  https://twitter.com/CMIContent/status/605768613371387906
@aesmithwriting

@CMIContent Should be your #1. #CMWorld
@jeanbrunetHFX

A2) A lot! That is your attentive audience who is willing to listen to your wisdom (if you have any!) Make it as large as possible #cmWorld
@BestGovConGuru

A2: Generating interest w/subs should be a priority. It will help build credibility & a mutually beneficial relationship long-term #cmworld
@eelectriklady

A2: Building a subscriber list is an important thing, you need people that are interested and engaged in what you’re saying. #CMWorld
@Elite_VS

Q2: …followed by offering them high quality, consistent, useful #content. 2/2 #cmworld  https://twitter.com/CMIContent/status/605768613371387906
@aesmithwriting

Q3: What are some of your favorite tools that help marketers build subscribers?  #CMWorld

A3: I recommend @OptinMonster, DreamGrow Scroll Trigger Box, @TheHelloBar, @LeadPages #cmworld
@neilpatel

@cmcphillips Absolutely–and setting expectations on frequency and content. 🙂 #CMWorld
@rachelformaro

A2 Isn’t that the initial purpose of your content? To gain subscribers/viewers? Those then turn into leads, and then sales! #CMWorld
@SpencerHudonII

@rachelformaro I knew you knew that – just expanding on your good idea. 🙂 #CMWorld
@cmcphillips

A3: Loose definition of a tool, but a #blog can be a great way to build your reputation, list. #CMWorld
@mikemyers614

Hi, I’m off today for kindergarten graduation so we’re feeding fish and turtles. #cmworld @CMIContent http://t.co/l6P9Km3kbr
@MusicAdamT

@CMIContent A3 mailchimp for newsletters — that’s my go-to by far #CMWorld
@LizFurl

A2: @JezTaylorUK shares his thoughts on nurturing the email conversion flow, here: http://ow.ly/NMbW3 @CMIContent @neilpatel #cmworld
@ConstantContact

A3. http://sumome.com list builder.  #cmworld
@LisaMasiello

I think your #socialmedia community should be viewed and treated as another type of subscriber list. #CMWorld  https://twitter.com/JKatzaman/status/605770174885527552
@hurststatus

A3 Adding a pippity subscribe box that appears AT THE END of content made huge increase for me. #cmworld
@tracibrowne

MT @Elite_VS: A2: Building a subscriber list is important, you need people interested and engaged in what you’re saying. #CMWorld
@JKatzaman

A2) Having a list is one thing. Keeping it current is another. Building and maintaining the list take time and attention. #cmWorld
@BestGovConGuru

@CMIContent A3. Using @MailChimp and @LeadPages #CMWorld
@jeanbrunetHFX

A3: Email services, blogs, etc. For subscribers, anything content related works well. Is it a coincidence we’re saying this here? #CMWorld
@Mr_McFly

A3) @ActOnSoftware @MailChimp @Unbounce #cmworld
@AmberJonesMktg

I’m now a subscriber of @lindadessau ! #cmworld
@brunowinck

A3 I’ve heard good things about Lead Pages from B2B marketers…have option to text to subscribe as well (conference speakers tip) #cmworld
@tracibrowne

@brunowinck @lindadessau good move 🙂  #cmworld
@CMIContent

@CMIContent A3 we used @ReferralCandy to help build our latest conference email list.  #cmworld
@SFerika

A3. @SumoMe and @mail_poet are very decent subscribing building products. #CMWorld
@BeantownReview

#cmworld Tara running the page for #rabbleandrouser here in Denver, CO
@rabbleandrouser

#CMWorld Yes, blogs and tweets of blogs and similar content to build up your perceived expertise in particular area. https://twitter.com/mikemyers614/status/605770376640118784
@JKatzaman

A3: A few I use everyday.. @mention @instapage @coschedule and @activecampaign… All work well in a content creation flow.. #cmworld
@EricCozart

A3: My favs >>• Ninja Popups• @MyThemeShopTeam • #CMWorld” TARGET=”parent”>@MailChimp#CMWorld  https://twitter.com/CMIContent/status/605770126718214144
@AJutah

A3: @ConstantContact was one we used for a long time and very effective. #CMWorld
@husamerciyes

@SFerika @CMIContent @ReferralCandy I’m going to have to look into that! Thanks, Erika 🙂 #cmworld
@AmberJonesMktg

A3) I used to use ACT! but annual subscriptions were expensive. Now I just maintain it in my Constant Contact account. #CMWorld
@BestGovConGuru

@AmberJonesMktg Glad to share it! Worked well for us. @CMIContent @ReferralCandy  #cmworld
@SFerika

A1 Subscribers are the ones that want to actually talk back, so they are the ones that you want. #cmworld
@rabbleandrouser

Don’t look so serious in your profile photo @SEONinad #cmworld Smiles (and logos) work wonders.
@BeantownReview

A3:  We love @activecampaign for email, @mention for interactions and of course @MarketingMrkt to create lead magnets easily #CMWorld
@MarketingMrkt

@CMIContent A2 It’s critical to your success. Every company has to have people who care about the info it’s providing. #CMWorld
@jcrosskey

Q4: Asking for more info can result in fewer sign ups. How do you balance increased subs with the need to collect info about them? #CMWorld

A4: Whenever you collect emails for segmentation purposes make sure your email messages.. #cmworld
@neilpatel

A4 (Cont): are tailored specifically so you don’t burn your list. Initially you should segment… #cmworld
@neilpatel

A4 (Cont): based on where people are opting in. You can segment by name, gender and a number of other variables. #cmworld
@neilpatel

@SFerika @AmberJonesMktg @CMIContent glad to be of any assistance! -v #cmworld
@ReferralCandy

Now when you have subscriber you should serve them quality contents otherwise you end up in the promotion box, no easy button #cmworld
@brunowinck

A3: Event networking can also help initiate the subscriber relationship – more creative ideas in this post! http://ow.ly/NMcEH #cmworld
@ConstantContact

A4: Balance the amount of information you ask for with the amount you give. Gotta give to get. #CMWorld
@mikemyers614

A4: That’s where a good nurture strategy comes into play. Learn more as they grow to trust you. #cmworld https://twitter.com/CMIContent/status/605771625422684161
@AJutah

A4: At first, only ask for the info you ABSOLUTELY need to get them in the door. Then, over time, gather more intel.#CMWorld
@Mr_McFly

Is there a large difference between @ConstantContact and/or @MailChimp? or is it mostly preference? #cmworld
@eelectriklady

“Gotta give to get” – love that #CMWorld  https://twitter.com/mikemyers614/status/605771846609457152
@CMIContent

@brunowinck And your subscribers will quickly unsubscribe. #cmworld
@LisaMasiello

A4: We just talked about A/B testing signup forms today on our blog but the goal is to remove friction..  https://www.instapage.com/2015/06/02/ab-tests-improve-conversions/  #cmworld
@EricCozart

A4 data appending on the backend @CMIContent #CMWorld
@JeffLHerrmann

A4) You could collect info progressively, as they continue to download more content across your site. Like @HubSpot does. #cmworld
@AmberJonesMktg

A4) ANYTHING other than an email address is too much to ask at first. Build the relationship THEN ask for more. #CMWorld
@BestGovConGuru

@CMIContent A4, do it progressively, one detail after each interaction or just engage with them directly (easier) #CMWorld
@brunowinck

@CMIContent A4 release a survey w polite language every so often, but not SO often that it’s annoying. Once every few months or so #CMWorld
@LizFurl

@eelectriklady in my experience @MailChimp analytics are better than @ConstantContact. That may be still be personal preference. #CMWorld
@Mr_McFly

@CMIContent A4. Have just e-mail to subscribe to newsletter, but then ask more info later for other signups…progression. #CMWorld
@jeanbrunetHFX

A4: After the initial info, you need to provide some & continue to serve them then they will provide more to you willingly #CMWorld
@husamerciyes

Q4 Data is all about problem solving, lead building. Find the data points you NEED. Cut the rest. Extra data creates more questions #CMWorld
@NerdCred

A4: Let them subscribe first and ask them only questions you really need the answers to, then slowly try and capture more info. #CMWorld
@Elite_VS

A4 #CMWorld You have to pace yourself. Get nuggets gradually. Just interacting w/o asking Q’s might give you more info than you expected.
@JKatzaman

Like use of friction here #CMWorld  https://twitter.com/EricCozart/status/605772046648229888
@mikemyers614

A4. You can try adding content in stages – collect critical info first, then add the option to provide more with autofill forms #cmworld
@dwheeler11

@CMIContent A4: Through progressive profiling. Best way to have your cake and eat it. #CMWorld
@AxonnDev

@AmberJonesMktg @HubSpot Excellent example of a company who collects information correctly. #cmworld
@LisaMasiello

A good man 🙂 and don’t ask first and last names, in many cultures it just makes no sense #CMWorld https://twitter.com/BestGovConGuru/status/605772110196178944
@brunowinck

@LisaMasiello @HubSpot I <3 HubSpot, Lisa 🙂 #cmworld
@AmberJonesMktg

A4: Understand the value of what you’re asking for and be sure you’re offering similar value in return. #cmworld
@JeremyBednarski318

Wise words #CMWorld  https://twitter.com/JeremyBednarski/status/605772526111752195
@CMIContent

Great input from the even greater @SFerika. #cmworld https://twitter.com/SFerika/status/605771004787359745
@ideakid88

Segmentation is key #CMWorld  https://twitter.com/neilpatel/status/605771961013133312
@CMIContent

Get creative with the questions you ask to learn the most relevant qualities. #CMWorld | A4 https://twitter.com/CMIContent/status/605771625422684161
@hurststatus

@LisaMasiello It’s their job also:) a bit too expensive for self funded startups #CMWorld @AmberJonesMktg @HubSpot
@brunowinck

.@CMIContent  @mikemyers614 is the Mark Twain of #CMworld chats.
@AnneJanzer

MT @dwheeler11: A4. Try adding content in stages – collect critical info first, then add option to provide more with autofill forms #cmworld
@JKatzaman

@lindadessau it’s very important. You never want anyone saying, “Why should I give you this?” #CMWorld
@Mr_McFly

@brunowinck @LisaMasiello @HubSpot I don’t use HubSpot software, but I am a FOREVER fan. 🙂 #cmworld
@AmberJonesMktg

@AnneJanzer Gosh, thanks Anne! If only…  🙂  #CMWorld
@mikemyers614

This #CMWorld  https://twitter.com/Mr_McFly/status/605772923484241920
@CMIContent

Progressive profiling…so that’s what it’s called. Okay brain, remember this. #cmworld  https://twitter.com/AxonnDev/status/605772352996188161
@aesmithwriting

A4. You need questions before you get answers. List out what questions you need to move forward, cut the rest. E #CMWorld
@NerdCred

Q5: How do you quantify the value of a subscriber?  #CMWorld

A5: Depends on your goal. The way I calculate average-value/sub is… #cmworld
@neilpatel

A5 (Cont): the total $$ generated from your subscribers divided by the total # of subscribers #cmworld
@neilpatel

Here’s a #Klout observation for #CMWorld this week. #McFly http://t.co/tAEuIX3dzj
@MusicAdamT

@MusicAdamT @Mr_McFly this is pretty awesome lol #cmworld
@CMIContent

Great resource sharing by all! Happy to be participating #cmworld
@ConstantContact

A5: Hard to pinpoint in individual subscribers, but Analytics can show conversion rates from email clicks. #cmworld https://twitter.com/CMIContent/status/605773125897187329
@AJutah

A5: It depends on what a subscriber means to YOU. For some, more subs mean more ad $$$. Easy to quantify that. #CMWorld
@Mr_McFly

@CMIContent A5: First, you need to determine your end goal #cmworld
@eelectriklady

@AmberJonesMktg @brunowinck @HubSpot I am as well. Have followed them from the beginning and never cease to be impressed. #CMWorld
@LisaMasiello

A5: With how often they share your information and visit your website. #CMWorld
@Elite_VS

A5: Great #marketers have ability to assign many levels of value to subscribers. Don’t group me in with ‘others like me,’ please. #CMWorld
@mikemyers614

A4) Give useful information before asking for anything from your customers and audiences. Ask only once you have a relationship. #cmworld
@ideakid88

#cmworld: Important math lesson >> https://twitter.com/neilpatel/status/605773320722579456
@AJutah

A5 #CMWorld There’s the obvious sale, but even more important is referrals to reinforce word of mouth.
@JKatzaman

@eelectriklady @AmberJonesMktg @HubSpot I love that! #CMWorld
@LisaMasiello

A5 Incremental increase in Customer Lifetime Value of subs relative to broader set of customers #CMWorld
@JeffLHerrmann

@AmberJonesMktg same here, great source of inspiration, @neilpatel also I admit  #CMWorld @LisaMasiello @HubSpot
@brunowinck

Q5: Interested to hear answers. My instinct would be to measure how much they open &read your content. 1/2 #cmworld https://twitter.com/CMIContent/status/605773125897187329
@aesmithwriting

Good point. Teach others to fish (for you). #CMWorld  https://twitter.com/JKatzaman/status/605773853625708546
@mikemyers614

A5) Lurkers are OK. Trolls are a distraction. Everyone can listen in as a sub. They all have the same POTENTIAL value as a customer #CMWorld
@BestGovConGuru

@CMIContent A5 did they share your content? How many times? Did they buy anything? What did they buy? What did they click on, etc? #CMWorld
@LizFurl

A5: Cost to acquire / Lifetime Value = A bunch of math that is necessary but often means qualitative data gets lost..  #cmworld
@EricCozart

@neilpatel what about computing by cost of acquisition ? makes more sense when you start #CMWorld
@brunowinck

A5 The metrics you use to “quantify” subscriber value affect behavior, so use care. Consider long-term relationship. #CMworld
@AnneJanzer

#CMWorld name is Emeka Agbakwuru @emyatspace, a new breed in the content marketing, web/graphics design world right here in #Lagos, Nigeria.
@emyatspace

Good advice…go slow and learn #CMWorld  https://twitter.com/AnneJanzer/status/605774229858975746
@mikemyers614

@BestGovConGuru Agreed. And @nickkellet has a new SlideShare on that topic http://bit.ly/1IablFP  #cmworld
@SFerika

MT @BestGovConGuru: A5) Lurkers OK. Trolls distract. Everyone can listen in as a sub. All have same POTENTIAL value as customer #CMWorld
@JKatzaman

@AnneJanzer @CMIContent great answer. I needed that reminder ☺️ #CMWorld
@LizFurl

Q6: What are some of the dos and don’ts of building subscribers? What are the big “must do” items?  #CMWorld

A6 (DOs): Of course, make sure you provide value and good content. That’s the core. #cmworld
@neilpatel

A6 (DOs cont): Without it, no matter what tactics you use to get subscribers, you won’t retain them. #cmworld
@neilpatel

A6 (DOs cont): Give them a good reason to subscribe. Provide content exchanges. #cmworld
@neilpatel

A6 (DOs cont): You can turn your site into a membership, so people have to sign up to see member-only content. #cmworld
@neilpatel

A6 (DOs cont): @CopyBlogger does this well. #cmworld
@neilpatel

A6 (DONTs): Don’t deceive your audience. No one likes to be tricked… #cmworld
@neilpatel

A6 (DONTs cont): That email doesn’t mean anything if you lose the subscriber’s trust. #cmworld
@neilpatel

A5 @JKatzaman absolutely! The value of subscriber validation to their network is key! Word of mouth is a powerful mechanism #cmworld
@ConstantContact

@AnneJanzer tweet of the day:) #CMWorld
@brunowinck

@neilpatel You can also use this to find out how many subscribers you need to gain so much of revenue. #CMWorld
@jeanbrunetHFX

A5) The value of any subscriber is more than financial as they can provide the viral factor for your brand. #cmworld
@ideakid88

Big must do: Be relevant. #cmworld
@CTrappe

A6: Do provide valuable content to a targeted audience, help people, be useful. Also make it easy to join. #CMWorld
@mikemyers614

@CMIContent A6 A big don’t: Don’t auto opt folks in to your email lists!  #cmworld
@SFerika

@CMIContent A5: Get. Permission. #CMWorld
@bluekaboom

Why good #content is so important #CMWorld  https://twitter.com/neilpatel/status/605774774652968960
@CMIContent

A5: Value of a list subscriber is their impact on sales. Not if they personally become a customer. Likely long term. #cmworld
@joshmccormack

@CMIContent A6 definitely make sure to deliver great content ALWAYS. Don’t spam — give them an easy way out if they want it #CMWorld
@LizFurl

A6: Opt-in (and even better, double opt-in) options are a must. #CMWorld
@alleecreative

MT @LizFurl: @CMIContent A5 did they share your content? How many times? Did they buy? What did they buy? What did they click, etc? #CMWorld
@JKatzaman

A6: Don’t make it difficult, expect anything. #CMWorld
@mikemyers614

A6: (Do) Listen listen and listen #CMWorld
@husamerciyes

@CMIContent A6. Provide value to your subscribers. If not, they’ll unsubscribe. #CMWorld
@jeanbrunetHFX

A6. Always include an opt-out, but do your best to make your content compelling & relevant enough so your subscribers want more! #cmworld
@dwheeler11

A4 Once you have their email address, you can ask for the rest of the info over time. Develop a relationship first! #CMWorld
@SpencerHudonII

@AnneJanzer everyone would rather have a LTR in most cases, especially as a business. Thanks! #CMworld
@rabbleandrouser

A6: Don’t send me multiple emails in one day. 1 email a day, and it better be relevant/useful to me. Maybe make me laugh too 🙂 #cmworld.
@paige_sandhu

I would dare to say: the most important ‘Do’ #cmworld A6 https://twitter.com/ctrappe/status/605774834459652096
@SteffiKowalski

DRIVES ME CRAZY!!! The laziest and worst way to do things, Always. #CMWorld  https://twitter.com/SFerika/status/605774992681234433
@Mr_McFly

@CMIContent A6: Have enough high-quality content to demonstrate exactly what they’re getting. #CMWorld
@bluekaboom

@CMIContent A6: LISTEN to your audiences’ likes, dislikes & needs #cmworld
@eelectriklady

Q6: Do: Write content that makes ’em feel like more than just eyeballs & a credit card. What can you offer? #cmworld https://twitter.com/CMIContent/status/605774652682596354
@aesmithwriting

A7: It really depends on how fast your blog is growing and what niche you’re in. #cmworld
@neilpatel

A7 (cont): There is no one size fits all answer. #cmworld
@neilpatel

A7 (cont): The only way you can prove value is by providing good content. There really isn’t any way around it. #cmworld
@neilpatel

@CMIContent A6: Get. Permission. #CMWorld
@bluekaboom

@CMIContent A6) Build a real relationship with them. Let them tell you about your company. Don’t ever take them for granted! #cmworld
@ideakid88

@Mr_McFly crazy that there are still orgs that practice it #cmworld
@CMIContent

Don’t keep raising my cable bill…sorry got carried away there. #CMWorld
@mikemyers614

A6:✅ DO segment your list✅ DO nurture your subs❌ DON’T spam❌ DON’T forget to add value#cmworld https://twitter.com/CMIContent/status/605774652682596354
@AJutah

A6: Don’t ignore what you hear #CMWorld
@husamerciyes

A6: Must do — 1) respect their time and attention and 2) help them amplifying their knowledge and improve their situation #CMWorld
@JeffLHerrmann

@CMIContent it’s the worst. There’s less to gain. Why not earn the yes. It’s a level of intent! #CMWorld
@Mr_McFly

A6 You MUST not forget the number one reason subscribers came in the first place – High Quality Content! #CMWorld
@SpencerHudonII

A7 #CMWorld Do restrain yourself. First contact does not = first sale. Be patient for friend-of-a-friend-of-a-friend connection.
@JKatzaman

@CMIContent Best case, we divvy subscribers among segmentations. A list of Procurement officers might worth more than others. #CMWorld
@Haezers

@mikemyers614 first ESPN announcers and now your bill? Sensing a theme… #CMWorld
@CMIContent

@CMIContent Trying to cut the cord…can you tell? #CMWorld
@mikemyers614

@Mr_McFly I HATE that too many folks think my providing an email when I make a purchase = I want to subscribe to their list. Ask! #CMworld
@SFerika

@SpencerHudonII Yes indeed Spencer! #cmworld
@ideakid88

@mikemyers614 let us know how that goes! #cmworld
@CMIContent

@CMIContent Just. Can’t. Give. Up. Live. Sports. #CMWorld
@mikemyers614

Q7: How long does it reasonably take to build subscribers? How can you prove value while you are waiting? #CMWorld

A8: It only matters if you have a wide array of topics and different monetization strategies… #cmworld
@neilpatel

A8 (cont): If you’re starting, it’s not that important. The only other thing you can do is segment by the information they entered. #cmworld
@neilpatel

A8 (cont): …when they subscribe, where they subscribed from, and how often they open & click through in your emails. #cmworld
@neilpatel

#cmworld And be sure to defer to quality of quantity. https://twitter.com/SpencerHudonII/status/605775671403495424
@JKatzaman

@mikemyers614 @CMIContent You need to speak with @CTrappe. He did it. #cmworld
@martinlieberman

@CMIContent A7 I think it can take months or years, depending on when you start building. In the meantime, focus on your quality #CMWorld
@LizFurl

A6: (DOs) Identify the taste (of your audience), create solutions, exemplify the drill, and offer awesomeness.  #CMWorld
@hassaankhan

Best #customer is #returncustomer. Best #visitors is #returnvisitor #CMWorld https://twitter.com/CMIContent/status/605775001782870017
@Haezers

A7: while you are waiting, you need to continue to provide relevant content to #CMWorld
@husamerciyes

A7: This depends on your buying cycle, complexity of your offerings. But don’t give up, keep going!  #CMWorld
@mikemyers614

@aesmithwriting @CMIContent absolutely, Allison. Opt-out execution illustrates short-term thinking. #CMWorld
@Mr_McFly

Love this #CMWorld  https://twitter.com/CTrappe/status/605774834459652096
@Haezers

@CMIContent A7 treat those initial emails to your list as great learning opportunities– you don’t have to wait to start.  #cmworld
@SFerika

A7. You need to start providing value before you expect to build subscribers. It’s the value you offer that will attract them. #cmworld
@LisaMasiello

@CMIContent A7. Depends on your traffic. If new, it will take some time. Won’t happen overnight. If you’re established, easier. #CMWorld
@jeanbrunetHFX

A7 #cmworld There is no straight line. Gradual building, flat lining and occasional explosions are part of subscriber-building process.
@JKatzaman

A7: As quickly as you might want to build your subscriber base, the only true way to grow is BY providing value #CMWorld
@Mr_McFly

@CMIContent A7: There isn’t a magic timeline, but whatever you do, always generate quality & valuable content #cmworld
@eelectriklady

A7: You should be building subs *before* you launch your site. Even before you build social followers! #cmworld https://twitter.com/CMIContent/status/605776165760925700
@AJutah

And you got all the great & fresh @lagunitasbruhws nearby. @SFerika @mikemyers614 @CMIContent #cmworld We’re stuck with Boston Beer Co.
@BeantownReview

The value exchange #CMWorld  https://twitter.com/LisaMasiello/status/605776871150616580
@CMIContent

@SFerika @CMIContent @CTrappe Exactly. 🙂 @mikemyers614 can’t cut the cable cord. I can’t cut the #cmworld one.
@martinlieberman

A7: I think it depends on the type of audience and niche. Plus, the impact you’re creating with your work. #CMWorld
@hassaankhan

A7: It may take a while depending on how established you are. Keep showing progress and don’t stop if results aren’t immediate. #cmworld
@JeremyBednarski

A7 con’t: You can do this by creating an eBook with an opt-in form. #cmworld
@AJutah

@Mr_McFly @CMIContent This is like asking a partner to dance… 1/2 #cmworld
@aesmithwriting

@Mr_McFly @CMIContent 2/2 …vs. saying to a group “if you don’t want to dance w me, leave.” Just more logical. #cmworld
@aesmithwriting

A7: There is no set time frame. Use your time to create content that is beneficial to whatever type of subscriber you want. #cmworld
@Elite_VS

A3 a combo of blog content, social and email blasts. Then it’s all about great content and constant interaction with followers. #CMWorld
@jcrosskey

Q8: How important is it to have segmented lists / emails when building subscribers?  #CMWorld

.@CMIContent A6: I think @ThisIsSethsBlog has the perfect answer to why content is king #CMWorld http://t.co/yHx8iiRwXJ
@HeyOrca

#cmworld A7: A month (?) if starting from scratch with current, lapsed customers. Three if asking LinkedIn contacts. Permission key.
@renepower

A7: don’t try to take shortcuts. The only ones that exist don’t build quality content or subs. At every touch point, add value #CMWorld
@jonsaxton

A7) Building followers fast is like eating fast food: enjoyable but not good over time. Build slowly & show the results regularly. #cmworld
@ideakid88

@CMIContent A8: VERY. Relevance is key #cmworld
@eelectriklady

Yup! #cmworld  https://twitter.com/HeyOrca/status/605777677023219712
@aesmithwriting

A8: It’s always important to understand as much about your #audience as you can. Customized #content is so much more effective. #CMWorld
@mikemyers614

@CMIContent A8 it’s important. You want people to be able to read your content effortlessly #CMWorld
@LizFurl

It only matters if you have a wide array of topics and different monetization strategies… #cmworld
@fuelforgrowth

A8 (cont) …when they subscribe, where they subscribed from, and how often they open & click through in your emails. #cmworld
@fuelforgrowth

Extremely. Segmented lists help you send the right recipient-oriented messages. #salesfunnel #CMWorld https://twitter.com/CMIContent/status/605777652717256704
@accessmarketing

A7 Build valuable content & they will come. Keep it high quality & they will stay. Develop relationships & they will purchase. #CMWorld
@SpencerHudonII

A8: Segmented lists critical for targeted messaging. Use tokens to scale your personalization. #CMWorld
@JeffLHerrmann

@SpencerHudonII What are the things that make a content High Quality? How do we make content that resonates? #CMworld
@Haezers

A8: No connection, no response. #CMWorld http://t.co/GKhcEjLWhy
@Mr_McFly

@CMIContent A8. Depends. Different KPI’s? Different personas? Different segments. Planning up front determines where you end up. #CMWorld
@bluekaboom

@CMIContent A8. Very! If you have multiple products/services/blogs, you subscribers don’t always want everything. #CMWorld
@jeanbrunetHFX

t only matters if you have a wide array of topics and different monetization strategies… #cmworld
@sniffdeal

A8 (cont) …when they subscribe, where they subscribed from, and how often they open & click through in your emails. #cmworld
@sniffdeal

A8: I believe, at least for first 2 years, one shouldn’t be thinking about list segmentation. Maybe I’m wrong, but I’ve reasons. #cmworld
@hassaankhan

Awesome advice! #CMWorld https://twitter.com/jonsaxton/status/605777833575579649
@ConstantContact

A8 #cmworld If you have versatile product, promote diff aspects of it to those with diff interests. Look at all the diff lines of GEICO ads.
@JKatzaman

A8: Very important. Otherwise you’ll lose overview in the long run. #CMWorld #organisationiseverything
@SteffiKowalski

“At every touch point, add value.” Agreed! #cmworld  https://twitter.com/jonsaxton/status/605777833575579649
@aesmithwriting

A8) Don’t know. Don’t do it. Probably should. #CMWorld
@BestGovConGuru

A8: Pretty important, you need to segment your subs to know the specific types of content to post for each list. #CMWorld
@Elite_VS

#cmworld Exactly https://twitter.com/mikemyers614/status/605778166691545088
@JKatzaman

@CMIContent #cmworld A8: segmented lists key. Value added content means tailoring to customers who use, specify and pay. Different needs.
@renepower

A8: very important you can customize based on your segmented lists #CMWorld
@husamerciyes

A8: Segment at the very least to your personas. #cmworld
@JeremyBednarski

A8. The more segmented you can get your lists, the better – to deliver the most relevant content for each individual.  #cmworld
@dwheeler11

@hassaankhan agree! Initially focus shouldn’t be pleasing everyone, but targeting a subgroup or niche that can make the most impact #cmworld
@eelectriklady

@HeyOrca @CMIContent @ThisIsSethsBlog Storytelling is what makes the world go round! #cmworld
@ideakid88

@mikemyers614 @CMIContent Easier than I thought! #cmworld
@CTrappe

@Haezers Don’t just rehash what’s already out there. Be creative, come up with your own nuggets of wisdom on a topic. Fresh is key! #CMWorld
@SpencerHudonII

@CTrappe @CMIContent But, but… #CMWorld
@mikemyers614

A8: Communication is dynamic.  If you can segment and group subs into small communities, you’ll speak differently to each!  #cmworld
@EricCozart

We’ll spend the last few minutes asking @NeilPatel questions. Ask now! #CMWorld
@CMIContent

.@CMIContent Email segmenting allows us to create messages according to audience personas, A/B test & understand our subscribers. #cmworld
@HeyOrca

I don’t mind being put into a relevant segment, but when people get the segmentation wrong… #cmworld
@CTrappe

A8:  Segmenting is a great way to break down your subs into small groups, and thus much easier to optimize for small groups #CMWorld
@MarketingMrkt

A8 This is extremely important especially when you have different products around your brand. Not everyone is the same. #CMworld
@rabbleandrouser

@CTrappe Has that happened often? Can you give me an example? Curious #cmworld
@lindadessau

.@CMIContent The more *personalized* and *relevant* the content to the user, the better. It’s all about that one-to-one connection. #CMWorld
@DB_b2b

A8: Segmentation is crucial to meeting the wide range of subscriber base needs http://ow.ly/NMiMa @CMIContent  @neilpatel #cmworld
@ConstantContact

I think this is a good thing – keeps it simple, achievable and sustainable. #cmworld  https://twitter.com/neilpatel/status/605776487359201280
@aesmithwriting

A8) KYC folks! Know Your Customer and you will know what content they want! #CMWorld http://t.co/v5Al2s0oZl
@ideakid88

@lindadessau @CTrappe would love to hear your experience as well…  #cmworld
@CMIContent

.@CMIContent @neilpatel Do you think marketers need to be more video content focused? #CMWorld
@HeyOrca

@mikemyers614 @CTrappe @CMIContent (WatchESPN app doesn’t work without a cable subscription.) #justsaying #CMWorld
@SpencerHudonII

@CTrappe Like the emails I get assuming I’m a guy due to my video games playing 😉  #cmworld
@SFerika

@lindadessau @CTrappe I’ve gotten email hawking products for men #cmworld
@dwheeler11

Worth the read for sure! Stop Thinking Content, Start Thinking Resources http://contentmarketinginstitute.com/2015/06/stop-content-think-resources/#.VW3gR0DU_HA.twitter via @cmicontent #cmworld
@pamkozelka

Curious about this as well with the rise of #Periscope & #meerkat. #CMWorld  https://twitter.com/HeyOrca/status/605779674606616576
@SpencerHudonII

Took away some great nuggets (+made new friends!) from today’s #cmworld chat with @neilpatel and @CMIContent When’s the next one?
@eelectriklady

Thanks for breaking this down for us @CMIContent @neilpatel and community! Much appreciated. 2/2 #cmworld
@aesmithwriting

Next week, it’s all customer experience and #contentmarketing with special guest @susyneliseduris! http://cmi.media/twitterchats #CMWorld
@CMIContent

Neil, What is more important, either ‘Consistency’ or ‘Adaptability’ in making a successful email list? #CMWorld
@hassaankhan

Learn more about @NeilPatel on the Quick Sprout website: http://www.quicksprout.com/about/ #CMWorld
@CMIContent

Let’s chat IRL. Sign up for Content Marketing World 2015. Code CMWSOCIAL saves an additional $100! http://cmi.media/cmw #CMWorld
@CMIContent

Big shoutout to everyone on the chat today!  Checkout @instapage to grow your list! #cmworld
@EricCozart

Don’t you think we’re lucky that we know about #ContentMarketing? #CMWorld
@hassaankhan

Great chat with @CMIContent , @neilpatel and @eelectriklady today! Checkout http://www.marketingmarket.net for lead magnet templates! #CMWorld
@MarketingMrkt

Stop Thinking Content, Start Thinking Resources http://bit.ly/1Ji5O0b via @cmicontent #marketing #CMWorld
@CarlosGil83

Thanks for a great #CMWorld #TwitterChat today @CMIContent @neilpatel. Lots of great insight! #Trending http://t.co/azKUcGJqpz
@SpencerHudonII

Automation is not always good. http://authenticstorytelling.net/automation-is-not-always-good/ #cmworld @CMIContent @lindadessau
@CTrappe

Gotta admit, I’m pretty excited for my first time at #CMWorld and it’s as a speaker! (Ping me for a discount code!) http://emfl.us/_7Ld
@bestofjess

Why #CLE is a great place for #CMworld http://pinterest.com/pin/313633561527427105/
@ClevelandPlus

Great twitter chat with a lot of awesome people #CMWorld” TARGET=”parent”>@#CMWorld https://twitter.com/aesmithwriting/status/605780488788123650
@emyatspace

Segmentation is crucial to meeting the wide range of subscriber base needs.@ConstantContact #CMWorld
@emyatspace

 


  • http://freshmail.com/ Christopher Adamus

    Great chat – a lot of actionable information. Thanks.

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