#CMWorld Wrap Up: A Twitter Chat with Cathy McPhillips and Michele Linn

RecapI don’t know about you, but we were having some serious withdrawals last week after CMWorld 2015. We adore connecting with the content marketing community — and so many of you who we have come to call friends. What a week! To help us bridge the gap between the event and the “real world” we took last week to do a recap of Content Marketing World (which was also an excuse to see so many of you on Twitter).

We honestly can’t express how grateful we are to each and every one of you. While nothing comes close to our interactions in real life, please join us for our upcoming #CMWorld Twitter chats — and reach out in person if there is ever any way we can help (@cmcphillips and @michelelinn).

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat?  Visit this Storify link.

Q1: @RajivScribe spoke of authenticity. Why isn’t it as easy and as obvious as it seems? What is holding you or your brand back? #CMWorld

A1: I think sometimes people don’t know what to do with it or they think being kind, fun and personable isn’t “professional.” #CMWorld

@cmcphillips

@michelelinn @CMIContent @cmphillips I can image you’re all having massive withdrawals. It’s empty nest syndrome x 3500! 🙂 #cmworld

@KDHungerford

#CMWorld twitter chat discussing the event itself starts now! Join in if you can or if you want insider scoop on what went down this year.

@CrowdContent

A1: When in fact, those three traits are three that make customers want to become more engaged with a brand. #CMWorld

@cmcphillips

@Atomic_Reach you missed a great week! But we’re sure you’ll hear all about our learning’s in the next hour! #cmworld

Congrats again, @mikemyers614! #CMWorld https://twitter.com/CMIContent/status/643817314744332288

@JeremyBednarski

A1: Sometimes it’s really hard for people to believe we’re authentic in low involvement categories like insurance #sadface #CMWorld

@mikemyers614

Exactly @cmcphillips A1:they think being kind, fun and personable isn’t “professional.” #CMWorld

@BrandedCartoons

A1: Many of us speak with our marketing or advertising voice. It’s hard to be authentic with a mask on. #cmworld

@ScottLum

Q1: Brands want to personify themselves, but cater to all consumers rather than just their audience. #PPSMnight #cmworld

@k8roth

A1: Authenticity? Stop trying so hard. Just be yourself and true to your company’s morals and mission. Customers know. #CMWorld

@cmcphillips

A1: Because brands say what they think they should say not what they want to say (without the lawyers) #cmworld

@ardath421

If you missed IRL #CMWorld, there’s a recap happening now in their weekly chat! https://twitter.com/CMIContent/status/643817809638633472

@UnionMetrics

@KDHungerford @CMIContent Hi Kelly! So missed you this year! Let’s make 2016 a for sure thing, ok? 🙂 #CMWorld

@pamelamuldoon

A1: So many brands are too quick to sell in their content, instead of trying to make a real, consistent connection w/content. #cmworld

@JoePulizzi

@ScottLum this is so true, Scott. #cmworld

@CMIContent

Q1 Authenticity is opaque. Diff ppl in an org have different levels of transparency they’re comfortable with #CMWorld

@webber_karen

So true! #CMWorld https://twitter.com/ScottLum/status/643818149125730304

@cmcphillips

#CMWorld A1: Could answer this with another question. What is authenticity?

@nmk_writes

A1) Authenticity can’t be planned or staged. Brands struggle a bit when it comes down to it! #CMWorld

@Liliholl

A1. Authentic can be tough when you are trying to balance your company’s brand and your brand #cmworld

@michelelinn

So true! #CMWorld https://twitter.com/michelelinn/status/643818399483719684

@mikemyers614

@pamelamuldoon @CMIContent ha ha! Yes! Just waiting for the official “buy now” button to appear! #nopressure, #cmworld

@KDHungerford

@csledzik have to keep the #CMWorld vibe going – like that! #cmworld

@CMIContent

@mikemyers614 Your comment about not having the hat at #CMWorld just hit me *right now,* ha-ha. Congrats on the award!

@csledzik

A1: sometimes brands hold too tight to themselves and aren’t loose enough for authenticity to have a chance to exist #CMWorld

@bediscontent

Exactly! I don’t think many know what it is to be authentic #CMWorld https://twitter.com/nmk_writes/status/643818355225423872

@AmandaSubler

Chasing authenticity is a surefire way to strangle authenticity. It should be as natural as putting on underwear. #cmworld

@BrandedCartoons

@webmastergirl @CMIContent You are so sweet Angela, tks for asking! Working on a relaunch strategy. Watch for new episodes in Oct! #CMWorld

@pamelamuldoon

@CMIContent A1: A lot of people think of legal as “ambulance chasers”. It can be difficult to show authentic compassion. #CMWorld

@JCopeGNGF

@CMIContent @rajivscribe A1: I think some people find it hard to be professional and authentic at the same time. #CMWorld

@ExperianDQSteph

So true! @Liliholl: A1) Authenticity can’t be planned or staged. Brands struggle a bit when it comes down to it! #CMWorld

@michelelinn

Two Words Sum Up #ContentMarketing World http://bit.ly/1iMlgak via @JoePulizzi #CMWorld

@kcclaveria

Q1: Fear of stepping out of our comfort zone holds most of us back IMO. #CMWorld

@BrandLoveLLC

A1: It’s hard to be authentic when you don’t REALLY know your customers / audience #cmworld

@ardath421

.@CMIContent what is authentic to us may not resonate with the audience in some cases. Hard to balance prof. and personal face. #CMWorld

@amnda_vera

@ExperianDQSteph @rajivscribe it definitely is a balance #cmworld

@CMIContent

#CMWorld Make the content Connection! https://twitter.com/JoePulizzi/status/643818243061346304

@TournantInc

@mikemyers614 But insurance (esp. life) is so personal! You want to get personalized attention, not one-size-fits-all. #CMWorld

@_goldengrams

@amnda_vera most definitely #cmworld

@CMIContent

@michelelinn Exactly, it’s a fine line…#CMWorld

@ExperianDQSteph

yes! #CMWorld https://twitter.com/ardath421/status/643818611090583552

@AmandaSubler

A1: I think some brands are still nervous about alienating a portion of their customers. #CMWorld https://twitter.com/CMIContent/status/643817809638633472

@JeremyBednarski

A1: Sometimes it’s language. Poor word choice or bad phrasing ( or too much jargon) can ruin authenticity #CMWorld

@adam_s_levy

@ardath421 yes! Absolutely! #cmworld

@CMIContent

A1: Authentic = original, not copied, real, true and accurate. Very hard for big brands to do this. #cmworld

@JoePulizzi

Recruiting Content: The First 10 Pages | ERE – http://bit.ly/1goRnLe #recruiting #cmworld

@thewarfortalent

Great quote from @jccabel I read today on why authenticity is key: “Authority comes from directness and authenticity” #cmworld

@michelelinn

@_goldengrams True, but people don’t want to think/talk about it. We’re trying to find that sweet spot right now. #CMWorld

@mikemyers614

@BrandLoveLLC great point. Brand champions need to give permission for authenticity to exist. #CMWorld

@bediscontent

@amnda_vera @CMIContent I think then it’s a personality issue. We haven’t had that with CMI – maybe we’re just lucky. #CMWorld

@cmcphillips

@CMIContent Ha-ha us too! They put on a very good show. PLUS, they made it relevant to their audience. #authenticity #CMWorld

@CrowdContent

@amnda_vera @CMIContent Hear hear #cmworld

@CustomerSpecs

@BrandLoveLLC A1: I agree, but stepping out of your comfort zone can produce the best results! #CMWorld

@ExperianDQSteph

#CMWOrld A1 Authenticity is a mirror of the writer, which might clash with the direction of the Brand name. Clients want to be all things.

@calgarydreamer

@CrowdContent well they did have a content marketing song so tons of win there! #cmworld

@CMIContent

Authenticity requires deep, deep understanding of who you are talking to. Some brands don’t know who they are talking to. So… #cmworld

@BrandedCartoons

A1. Sometimes it’s the company’s brand voice. It’s hard to get buy-in to be authentic because some feel it isn’t professional. #cmworld

@hidama

A1: Authenticity is the result of a deep knowledge of yourself or the brand. It can only develop through experience. #CMWorld @CMIContent

@Tephi729

Takes serious guts for any brand to be these things… #CMWorld https://twitter.com/JoePulizzi/status/643818775712780288

@nmk_writes

Being authentic, to make a real connection, is knowing who your audience is. Who are they? What do they do? What do they value? #CMWorld

@Atomic_Reach

.@KDHungerford I am having huge withdrawal from #CMWorld! I say this as I work from my couch in an empty house. 🙂

@BrandLoveLLC

A1) To be authentic brands need to have a clear mission and vision stick to them regardless the competition! #cmworld

@Liliholl

@BrandLoveLLC So true! Mediocrity can be comfortable #cmworld

@CustomerSpecs

 

A1: It’s too easy for “authenticity” to become a buzzword and lose its meaning. SAYING you’re authentic is inauthentic. #CMWorld

@carmenhill

A1) I think some brands are afraid of standing out from the crowd. No one wants to be first it’s risky #cmworld

@TajFirstBase

A1: Its not easy to be authentic when you can’t figure out what content your audience prefer #CMWorld

@credibleagency

.@ExperianDQSteph Agreed! #CMWorld

@BrandLoveLLC

1,000 X yes@ #CMWorld https://twitter.com/carmenhill/status/643819125622489089

@mikemyers614

@webber_karen That part was about social amplification – and we used the example of your 2015 #contentmarketing prediction. #CMWorld

@cmcphillips

A1: You can only be authentic if you’ve actually defined and understood your brand. Never as easy as it seems. #CMWorld

@ExpWriters

This! #CMWorld https://twitter.com/carmenhill/status/643819125622489089

@CMIContent

A1 You have to define what authenticity means in the framework of your social channels. If you don’t have clarity, no way. #cmworld

@Serious_Vanity

@cmcphillips @CMIContent I think it is more how much personal do you want to divulge without going overboard. #CMWorld

@amnda_vera

Q2: Making space for creativity was a recurring theme from John Cleese and many other speakers. How do you do this? #CMWorld

@Liliholl Hi Liliana! Great point. Authenticity is something that bubbles from the heart. It can’t be faked. #cmworld

@KDHungerford

A1 #CMWorld Also, very often the brand wants to be all things to all people, making an “authentic” voice difficult to impossible

@calgarydreamer

I hate to be the one that always brings this up, but…if you are letting cats run your blog, you will never be authentic. #cmworld

@BrandedCartoons

Authenticity is celebrating @carmenhill’s birthday for four days in Cleveland. #cmworld

@JoePulizzi

A1: Can a brand truly be authentic when they treat their content like a campaign? #CMWorld

@ringo66

A1. #cmworld Caveat: But it’s our job to show them that we can be both authentic AND professional! #thehardlifeofcontentmanager

@hidama

@Serious_Vanity it’s always about framework and your strategy/plan, right? #cmworld

@CMIContent

A1: Being authentic opens brands up to the possibility of rejection & all of the uncomfortable feelings that go along with that #CMWorld

@5FifthStory

A2: When trying to harness creativity, I have to get away from my computer. Walking by Lake Erie or reading helps me a lot. #CMWorld

@cmcphillips

A1: Authenticity is sacred – can’t fake it. One reason why outsourcing can be troublesome. NO ONE knows your biz like you do! #CMWorld

@meaganwade

.@bediscontent Thanks Vishal! Are you still basking in your win glory? 🙂 #CMWorld

@BrandLoveLLC

3-In-1 Ful #SEM Solutn4 #SERP Dominance #SEO #social #Media #Email #Marketing @ 1Loctn http://bit.ly/SEO-Book-Kindle #IoT #SMTLive #cmworld #reddit

@SemBarista

101 Ways to Repurpose Content from #CMWorld – http://ow.ly/i/cWtCW – great visual representation by @kellykingman

@kgosland

@BrandedCartoons oh we missed you and your cats. #cmworld

@CMIContent

@adam_s_levy You’re absolutely right Adam! Learn how your audience likes to read and write for them. Make a connection #cmworld

@Atomic_Reach

#CMWorld A2: It means making space for risk-taking

@n_m_king

A2: It was so cool to hear @JohnCleese talk about how the mind works on a problem even when you don’t know it. So true. #giveittime #CMWorld

@mikemyers614

A2: Brainstorming sessions with teammates help a lot. Some of my fave days are in-person thinking with @ringo66. #CMWorld

@cmcphillips

A1: I think authenticity comes from conveying a focused voice and original ideas…not the easiest for brands to establish #CMWorld

@wallykoval

@carmenhill I’m not inauthentic #cmworld 😅

@Iam_TheNick

@CMIContent A2: I’m experimenting with writing offline, away from my desk, using Google Docs #cmworld

@lindadessau

A1: Many speakers discussed being true to their brand, and putting the customer first. People can tell when they’re being sold to! #CMWorld

@meaganwade

You have to get AWAY from what you do every day. Away from screens, away from social media marketing speak. #CMWorld https://twitter.com/CMIContent/status/643819336314974208

@SparkerWorks

Yes! #CMWorld https://twitter.com/mikemyers614/status/643819574895452160

@cmcphillips

A2 – Physical space for creativity is a must. I use a whiteboard wall and am not afraid to shut the door for deep thinking. #CMWorld

@csledzik

@lindadessau this definitely makes us stronger writers!! #cmworld

@CMIContent

@Iam_TheNick @carmenhill That’ funny! #CMWorld

@cmcphillips

A1. A play on a famous film line: Maybe some think “You can’t HANDLE the authentic truth” (of me, of the brand). 🙂 #cmworld What is truth?

@jgombita

A2: I create a space where I can think and generate ideas without feeling pressure to HAVE to have an innovative idea. #PPSMnight #CMWorld

@k8roth

@csledzik need to foster that creativity in any way that helps! #cmworld

@CMIContent

A2: I make time for things I enjoy. Some of the best ideas come from out of the box spaces. #cmworld

@MaureenOnPoint

A2: I leave work on Fridays and directly go camping and hiking somewhere new for the weekend. New place, new energy, new thoughts. #CMWorld

@JCopeGNGF

“Saying you are authentic is inauthentic.” Love this @carmenhill #cmworld http://twitter.com/carmenhill/status/643819125622489089

@michelelinn

A2: having an office full of inspiring trinkets that some would call toys! #CMWorld

@ringo66

A2: Get away from the usual – go read / experience different things #cmworld

@ardath421

@BrandedCartoons I mean, cats these days. #cmworld http://t.co/XCtkK4V17r

@hidama

A2: Listen to music is a nice way to evocate emotions and a nice path to creativity. #CMWorld @CMIContent

@Tephi729

@JCopeGNGF this is an incredible idea and you’re right – pull positive energy from places you love! #cmworld

@CMIContent

@csledzik Yes – I agree! Sometimes my “neat freak” side needs to get a blank canvas and be messy scribbling thoughts. #CMWorld

@cmcphillips

Find Out How MRI Placement Targeting Can Boost #CTR & Revenue 4 Contextual #Advertising http://bit.ly/PPC-SEM-Kindle-Book #AdWords #ppcchat #cmworld

@SemBarista

@credibleagency Nice one guys! You have to know how your audience likes to consume content and then create more of what they crave #cmworld

@Atomic_Reach

@CMIContent A2: I never talk on the phone while I’m driving. I do some of my best thinking/brainstorming in the car. #CMWorld

@LZone

@ardath421 read and always be learning! Yes! #cmworld

@CMIContent

.@CMIContent through reading/writing/being able to reflect anywhere in nature…stepping away gives way to bigger thoughts for me #CMWorld

@amnda_vera

A2. Short term: I live in Michigan and always look forward to my 3-hour drive home from CMW to process everything #cmworld

@michelelinn

@mikemyers614 I devote some quiet time in the morning (no Wi-Fi) to let those inspired solutions find their way to me #cmworld

@lindadessau

@adam_s_levy Good point, Adam. Word choice can make all the difference #CMWorld

@MarciaRJohnston

@LZone @CMIContent Wow! That’s awesome. I’m going to try that. #CMWorld

@cmcphillips

@CMIContent A2:I think about it when taking a shower #CMWorld

@verhelstmaarten

Q2: Get out of your own bubble! Your creativity can suffocate behind your keyboard. Find a place to soak up inspiration. #CMWorld

@meaganwade

@JCopeGNGF I need to do more of this, that sounds amazing! #CMWorld

@SparkerWorks

@CMIContent A2: I take computer breaks, go for a walk, or write an idea down when it comes to me outside of work. #CMWorld

@ExperianDQSteph

@LZone wish more of us did this. Time alone with our thoughts! #cmworld

@CMIContent

A2 #CMWorld I find that I have to completely get out of that online bubble at times. Easier to come up with new ideas by experiencing life.

@calgarydreamer

.lieblink’s 6 Effective Ways To Measure #ContentMarketing ROI. http://bit.ly/1USjqR8 #CMWorld http://t.co/bTOknKN8c9

@RamirezBeatriz

A2: I also play with my 3 year old. I love to be inspired by all of the whimsy. #cmworld

@MaureenOnPoint

A2: go analog. Play soccer. Go for a walk. Hit a coffee shop and talk to strangers #CMWorld

@bediscontent

A2. You need to take time, to make time. Be mindful, set a routine of giving yourself time, daily, and stick with it. #cmworld

@KDHungerford

Love how the ideas are finding their way to you, Linda! #CMWorld https://twitter.com/lindadessau/status/643820039611764737

@mikemyers614

A2: Constantly “listen” and have fun as you continuously learn. Creative ideas come unannounced. #CMWorld

@ExpWriters

@verhelstmaarten @CMIContent I’m not the only one! So true! #CMWorld

@cmcphillips

@MaureenOnPoint children can teach us more than we realize! #cmworld

@CMIContent

A2: I hide in the stacks. Seriously. Sometimes I pace. Sometimes I sit. That’s my turtle shell. #CMWorld http://t.co/QS5uCSMICW

@webmastergirl

@LZone Yes, sometimes I leave my car radio off for the same reason – just see what thought float my way #cmworld

@lindadessau

A2. I like process so I can make space and time to let my mind think creatively. @trello rocks, for instance #cmworld

@michelelinn

A2 – Love all the suggestions bc this is def something I want to work on! You NEED to make time for it no matter what- that’s key #CMWorld

@AmandaSubler

.@ExperianDQSteph @CMIContent Are there any specific apps you use when you’re on the go, to make sure you keep track of your ideas? #CMWorld

@meaganwade

@JCopeGNGF Your weekend’s sounds amazing Jennifer! #cmworld

@Atomic_Reach

A2: Diving in late! I think it’s important to pull creativity from the organization (also helps w/Q1 re: authenticity) #cmworld

@AndreaFryrear

#CMWorld A2: I love having a clear desk. Or a completely blank sheet of paper. A literal ‘space’ if you will.

@nmk_writes

A2) I think that taking risks and following unknown paths will help boosting your creativity! #CMWorld

@Liliholl

A1: We’ve all got plans. Fly by the seat of your pants occasionally. It doesn’t always fit “The Plan.” @CMIContent @rajivscribe #CMWorld

@MusicAdamT

@BrandLoveLLC @CMIContent Thank you! #CMWorld

@mikemyers614

A2) I get outside and walk. Some great ideas come when I am in nature. #CMWorld

@pamelamuldoon

@calgarydreamer We obviously think alike 😉 #CMWorld

@meaganwade

5 Step Algorithm Hack to Achieve Greater Social Visibility #CMWorld – http://klou.tt/1t17sb2qkiso1

@JPKC

Sorting out the #CMWorld winners of a copy of Experiences by @Robert_Rose & @CarlaJohnson. http://klou.tt/1jfa7pfp08cm4 http://t.co/id8asM95eU

@erburgess

@michelelinn @trello I didn’t know you liked Trello! 🙂 #CMWorld

@cmcphillips

@webmastergirl you have the perfect workspace to hide! #cmworld

@CMIContent

A1: For a company to be authentic it has to know who it is, many have lost their identity and therefore authenticity eludes them #CMWorld

@KDADouglas

@LZone @CMIContent Running is my time to zone out & just let my mind run over whatever! #CMWorld

@SparkerWorks

YES! #CMWorld https://twitter.com/MaureenOnPoint/status/643820165981859840

@meaganwade

@carmenhill It’s crazy right? I think everyone needs to hop on a plane & head over to Switzerland! Cheese, wine & chocolate on me! #cmworld

@KDHungerford

Agreed “@ardath421: A2: Get away from the usual – go read / experience different things #cmworld”

@av8r2000

@CMIContent A2 To foster creativity, I make sure that I continue to write: on my blog, in my journal, anywhere I can. #CMWorld

@MoninaW

@CMIContent There’s something pretty inspiring about that land of unedited creativity! #cmworld

@MaureenOnPoint

@AndreaFryrear not late at all! Wrapping up Q2! #cmworld

@CMIContent

A2: Create a culture that rewards innovation & creativity and not just business results. “Fail fast” is a culture not a slogan #cmworld

@ScottLum

@pamelamuldoon Same – it’s when so many of my thoughts happen – or at the very least, I come home to a clear mind. #CMWorld

@cmcphillips

@cmcphillips @csledzik I still keep a real physical journal just for this! #CMWorld

@SparkerWorks

A2: ts like thinking out of the box and by being in your consumer’s / audience shoes. #CMWorld

@credibleagency

@cmcphillips I’m a doodler, for sure. #CMWorld

@csledzik

@JCopeGNGF I wish! I might have to take up a few hobbies 😀 #cmworld

@TajFirstBase

@meaganwade @CMIContent Nope! My favorite is pen and paper! 🙂 Sometimes the “Notes” app in my phone! #CMWorld

@ExperianDQSteph

@pamelamuldoon With a dog to walk 3-4 x/day this is a BIG one for me as well – time outdoors is great for refreshing creativity #cmworld

@lindadessau

@CMIContent and I listen to A LOT of music to motivate me! #CMWorld

@MoninaW

Even if day is super busy, I like to think about a specific issue before I sleep. Subconscious creativity can work well #cmworld

@michelelinn

#CMWorld 2015 Recap: Day 2 by @dantosz http://ow.ly/347adH

@travisnipper

@SparkerWorks @LZone @CMIContent Love running to clear my head when I’m at a roadblock! #CMWorld

@meaganwade

@SparkerWorks @csledzik Same! I’m a nerd and carry one with me at all times. #CMWorld

@cmcphillips

@Liliholl Great. Trying to keep on top of things right now with the native Twitter client — umm, that’s not so easy! And you? #cmworld

@KDHungerford

A2: Turn your head, or camera, 90 degrees. There’s something you’re missing. Change how you look at the answers. @CMIContent #CMWorld

@MusicAdamT

Top 10 Speakers You MUST Hear at #CMWorld http://ow.ly/340gZd

@Studio41PR

@cmcphillips It’s actually one of the reasons I wanted to get a puppy! I am more disciplined to get out for walks now! #CMWorld

@pamelamuldoon

Nice! #CMWorld https://twitter.com/MusicAdamT/status/643820665162829826

@mikemyers614

@meaganwade I think there’s something about tapping into the inner-child. And when you can combine that with business: #gold #CMWorld

@MaureenOnPoint

@MusicAdamT Adam, we love this. All about perspective. #cmworld

@CMIContent

The sacred space thing is a must, sometimes, but creativity isn’t like yoga. It should be part of everything you do. All daylong. #cmworld

@BrandedCartoons

@csledzik In the Content Inc. Summit @TPLDrew (I think) said that you SHOULD doodle! #CMWorld

@cmcphillips

A2: I always have the old-school notepad handy for ideas 😉 #CMWorld

@sofianicool

A2. Listen to your heart first. The Sound of Creativity come first there. #CMWorld

@pipalwa

@michelelinn Do you ever write things down and put them under your pillow? That’s something I’ve heard but haven’t tried #cmworld

@lindadessau

Marketing’s Leadership Role in Driving Revenue http://buff.ly/1KQo96l Thx @cahidalgo @Emerson_KathyBB @bkardon @erikawg #cmworld

@CarlaJohnson

@MoninaW – yes to music! a quick walk with some serious tunes helps me get in the zone when it’s elusive. #cmworld

@AndreaFryrear

@pamelamuldoon * Or I listen to podcasts. 🙂 #CMWorld

@cmcphillips

A2 – I assign creative work a specific number of hours, like I do with everything else, because it influences my finances #cmworld

@CustomerSpecs

A2: Some crazy #CMWorld ideas have come from runs with @JoePulizzi

@ringo66

Q3: A common message from #CMWorld 2015 is to have passions outside of work. What are your interests? How do they help w/content marketing?

@SeeYourWords Johnine! I loved what you did for Matthew Patrick at #CMWorld this year

@wittenburgbiz

A2: I throw on the headphones and turn on some hard rock music. The music helps me to focus while also letting my mind wander. #CMWorld

@JeremyBednarski

@sofianicool nothing like pen and paper. We know several people who always have a notepad with them. #cmworld

@CMIContent

A2: Walk in your customers’ shoes — go “onsite” — that will make you realize what your customers really need and want. #cmworld

@camnygsta

@lindadessau @michelelinn Confession: sometimes I put #bacon under my pillow. #CMWorld

@mikemyers614

@CMIContent Authenticity comes from great audience understanding & the ability to communicate honestly. Everything else is fluff! #CMWorld

@Pixel8Ltd

@BrandLoveLLC I’m in the process of writing a post about this year’s withdrawal. I really miss the #CMWorld family! #twitterhugs

@KDHungerford

A2: Learn to be an idea connector – play with connecting disparate ideas from diff fields and make something magic #cmworld

@ScottLum

@mikemyers614 @lindadessau @michelelinn we think Nick Offerman would be proud #cmworld

@CMIContent

@mikemyers614 @lindadessau @michelelinn Why doesn’t that surprise me? #cmworld

@lindadessau

A3: No surprise if people know me, but my passions are my family, biking & cooking. I also support @nokidhungry & @orangeeffect. #CMWorld

@cmcphillips

A2: When I drive in the car or take a shower, the ideas seem to flow. I need to unclutter the whirlwind in my mind! #CMWorld

@BrandLoveLLC

A2b: As a team, we have a shared spreadsheet doc online where we contribute. 🙂 #CMWorld

@ExpWriters

@JeremyBednarski For me, it isn’t just hard rock. I find different genres help me focus on different areas! #music #CMWorld

@meaganwade

👍🏼 Absolutely. New spaces, new ideas. I still write first drafts in a journal! #OldSchool #CMWorld #content https://twitter.com/sparkerworks/status/643819638384541700

@HannahLuffman

@cmcphillips Ha! I was using this over the weekend, and even my 7-year old was intrigued (where does she get it?) #cmworld

@michelelinn

A2: I scribble a ‘stream of consciousness’ in a notebook. The mental space I clear and the ideas I arrive at can be surprising! #CMWorld

@wallykoval

A1: Authenticity isn’t always sexy… “time to take a look at all that unsexy information that makes our customers happy” #cmworld

@camnygsta

@michelelinn I did the same thing (6 hours). #CMWorld

@_goldengrams

@ExpWriters Great idea! #CMWorld

@cmcphillips

From @CMIContent the two words that sum of #CMWorld 2015 are…. http://bit.ly/1iMyq7f

@btobsocialmedia

A3: My passions are my kids’ passions. Helps keep me connected to trends (and no, I don’t nae nae) #CMWorld

@mikemyers614

A2: I’m not good at it, but walk in the woods, read a book that’s not about content strategy or marketing. Laugh w/ friends. #CMWorld

@carmenhill

A3: Having a life outside of work means that your work has a sense of ‘life’. So necessary. #CMWorld

@nmk_writes

A2: Do a few content pieces a month that are completely out of the ordinary. Adds some authenticity to the output too! #CMWorld

@wellschlager

@mikemyers614 we bet you do at home! #cmworld

@CMIContent

A3) I’m always watching films…this could work hand in hand with the storytelling side of content marketing #cmworld

@TajFirstBase

A3: My passions help simply by giving me time to think on other things, but sometimes also spurs new ideas for my job. #CMWorld

@cmcphillips

.@KDHungerford Please send the link when you’re done and I’ll share! #twitterhugs back at ya! #CMWorld

@BrandLoveLLC

A3. I love running, kickboxing, craft beer, & baking. Reading about these interests introduces new angles I haven’t thought about #CMWorld

@SparkerWorks

@ScottLum Agree that “fail fast” is very much culture — and so liberating. I am thrilled @JoePulizzi truly encourages this #cmworld

@michelelinn

@CMIContent They would kick me out! #CMWorld

@mikemyers614

A3: I’m an absurd crafter. I make things for a living and I make things for fun. They frequently intersect. #CMWorld

@MaureenOnPoint

A3: Being in my body helps me get back to being in my mind – getting out with the dog, working out at the gym, etc. #cmworld

@lindadessau

A3: Writing fiction – storytelling feeds the flow for developing business content. Different ways of writing fuel creativity #cmworld

@ardath421

Love it “@MusicAdamT: A2: Turn your head, or camera, 90 degrees. There’s something you’re missing. Change how you look at the answer #CMWorld”

@av8r2000

A2: Make time to absorb new knowledge & learn continuously creativity will emerge organically #CMWorld http://twitter.com/CMIContent/status/643819336314974208

@KDADouglas

@CMIContent A3: I like football and trivia – helps me think on my toes and stay creative when it comes to content marketing! #CMWorld

@ExperianDQSteph

@MaureenOnPoint keeping your mind and your hands busy! #cmworld

@CMIContent

@wellschlager That’s a really fun idea! I like that – it adds personality as well…gives your customers a chance to know YOU. #CMWorld

@cmcphillips

A2: I find my space for creativity early, early in the morning, before distractions of email & meetings. #CMWorld

@carmenhill

A2. Being mindful in routine of what needs to be done 1 things–but shake things up, zigging instead of zagging, another. Fluidity #cmworld

@jgombita

@cmcphillips @SparkerWorks @csledzik “Everybody loves a nut. The whole world loves a weirdo.” #CMWorld

@MusicAdamT

@michelelinn @ScottLum Yes…we are experts at failure 😉 #CMWorld

@JoePulizzi

A3: I left #CMWorld thinking that I should turn my non-existent Medium blog into a free-writing exercise to boost creativity. Thoughts?

@webmastergirl

A3 #CMWorld Dragon boating, food, social justice advocacy and politics. How they helped? Well, they ended up being the bulk of my clients..

@calgarydreamer

A3: Spending time detached from email & work can make you feel refreshed. I trave and reading to ‘take a break’. #CMWorld #PPSMnight

@k8roth

A3: Cooking/baking! Lets me get creative in another way and focus on something different, which ultimately lends to more ideas! #CMWorld

@meaganwade

A3 I’m an outdoor-o-phile. Hiking/canoeing/camping means unplugging/recharging. I return w/ renewed focus/novel ideas. #CMWorld

@csledzik

.@ringo66 Absolutely! #CMWorld http://t.co/EgS6NSJ8uN

@JeremyBednarski

.@CMIContent I love reading and writing poetry, which frees my mind a bit. Clear mind, clear thinking. #CMWorld

@amnda_vera

A3: Our content-marketing-geeks of a team hold our online ‘water cooler’ sessions where we chitchat about anything under the sun #CMWorld

@ExpWriters

@CMIContent Exactly! Idol hands and all of that jazz. #CMWorld

@MaureenOnPoint

Travel, travel, and travel some more. New environments open your eyes to new perspectives. #cmworld #TravelTuesday https://twitter.com/cmicontent/status/643820849980571648

@HannahLuffman

A3: Funny enough, talking to my 17-year old about a project is great because he has some really fun thoughts and has molded ideas. #CMWorld

@cmcphillips

MT @mikemyers614: A2: It was cool to hear @JohnCleese talk about how the mind works on a problem even when you don’t know it. #CMWorld

@csledzik

A3: I like what @saltyheadhunter says: http://www.oldsaltyheadhunter.com/blog/liar #cmworld

@BrandedCartoons

A3 #CMWorld by mixing my work with my passions, I found that I’m a much better advocate for them online than I was separately

@calgarydreamer

@lindadessau @mikemyers614: Ha! I have never slept with a piece of paper for notes or bacon under my pillow. Would try the paper #cmworld

@michelelinn

A2) Broadening my biz reach into the #voiceover world has brought A LOT of creativity back into my life! #CMWorld

@pamelamuldoon

I stand by my opinion until I don’t. #cmworld

@CTrappe

A3: reading graphic novels. Writing fiction. Hanging w my family. Coaching kids soccer leagues. #CMWorld

@bediscontent

@webmastergirl Do it! #CMWorld

@mikemyers614

A3) My passions are: travelling and seeing other cultures and how they engage, and technology. #cmworld

@Liliholl

A3: I’d say a strong bent toward social justice is helpful at a legal organization. @CMIContent #CMWorld

@MusicAdamT

@amnda_vera clears your mind yet feeds it! #cmworld

@CMIContent

@Atomic_Reach And its more important to create shareable content #CMWorld

@credibleagency

What’s the topic? LOL #cmworld

@CTrappe

Love it! MT @webmastergirl: A3: .. turn my non-existent Medium blog into a free-writing exercise to boost creativity. Thoughts? #cmworld

@lindadessau

@csledzik Meeting a friend this wknd for all of the above! Well….no camping . This time. #CMWorld

@cmcphillips

Don’t tell stories that are not authentic. Ever. #cmworld

@CTrappe

A3: My work life and outside life are incredibly similar. That seems to happen when you love what you do! #CMWorld

@ringo66

Q3 anything outdoors that requires you to focus on the task at. Clears the mind for new ideas. #CMWorld

@av8r2000

@LZone @CMIContent @pamelamuldoon I listen to podcasts in the car which inspires a lot of thinking! #CMWorld

@JeremyBednarski

@TajFirstBase I love that! Documentaries really help spark new ideas and creative thinking. #CMWorld

@cmcphillips

@Liliholl traveling does allow us to appreciate the world around us! #cmworld

@CMIContent

Fitness, cooking, and being active. The healthier your body, the happier your mind. What can you accomplish without a happy mind? #CMWorld

@JCopeGNGF

@meaganwade ain’t it great? 🙂 #CMWorld

@calgarydreamer

A3: I’m also passionate about small business, so I like to run little projects that let me experiment. #cmworld

@MaureenOnPoint

@JCopeGNGF well said! #cmworld

@CMIContent

@CMIContent Practicing piano (classical, like Chopin). You’re telling the same story in your own way. #CMWorld

@_goldengrams

@CMIContent precisely! In the best of ways. #CMWorld

@amnda_vera

A2b: I’m also a big fan of meditation. The app @Get_Headspace seriously helps with this. Refocus and recharge! #CMWorld

@meaganwade

@av8r2000 Agree x 100! #CMWorld

@cmcphillips

A3: Time with friends, socialising and laughing is my biggest activity. Going back to work feels like a fresh start after some fun #CMWorld

@nmk_writes

The best stories can happen behind us. Turn around. A tip from when I covered fires as a reporter. Stuff happens behind you! #cmworld

@CTrappe

.@ScottLum That’s my favorite part of Batman (the movie). “What do we do when we fall? We get back up.” #CMWorld

@JoePulizzi

My taxidermy keeps me grounded. #cmworld

@BrandedCartoons

@nmk_writes Man, laughter is a big deal. I try to build that into every part of my work/home life. Freshens everything! #CMWorld

@MaureenOnPoint

@meaganwade @Get_Headspace Downloaded but haven’t tried yet. #cmworld

@lindadessau

A3 Music, nature, animals all keep me sharp with inspiration, structure, management, creativity, & appreciation for the big picture #cmworld

@Serious_Vanity

@_goldengrams @CMIContent Though I don’t play, I find Chopin a great focusing agent. 🙂 #CMWorld

@meaganwade

@csledzik @cmcphillips @SparkerWorks They were playing silly songs on Outlaw Country the other night. #CMWorld

@MusicAdamT

@bediscontent @CMIContent #CMWOrld 22 people in a boat racing 500m against other teams in as close to under 3 min http://www.youtube.com/watch?v=gV_RUTaPKYU

@calgarydreamer

@MusicAdamT @SparkerWorks @csledzik I JUST said this to someone at #CMWorld!

@cmcphillips

A3. I list my passions on my Twitter bio. Things like film, books, travel, music. Get outside yourself to spark inner creativity. #cmworld

@jgombita

Try. Fail. Try. Fail. Succeed. Try. Fail. Continue until you get tired. Then take a break. #cmworld

@CTrappe

@meaganwade Ooh, I love to cook as well. Recipes sites have great content strategy lessons: organization, UX, etc. #cmworld

@michelelinn

@BrandedCartoons My taxidermied longhorn head, Carl, is overjoyed to hear it. #CMWorld

@SparkerWorks

@MaureenOnPoint Agreed. Laughter in the office is an absolute *must* too. #CMWorld

@nmk_writes

Hello everyone! It is Darth Wayne from Toronto. Sorry for being late – blame it of the force http://gph.is/VxbsSv?tc=1 via @giphy #CMWorld

@ideakid88

A3: Gym, reading books, movies = Healthier body, writing skills, global vision of the society… ♥ @CMIContent #CMWorld

@Tephi729

@meaganwade @CMIContent Raindrop Prelude is my jam. #CMWorld

@_goldengrams

A3: Photography, kickboxing, & my puppy…one allows me to see from a different perspective, one clears my mind, & one is just cute #CMWorld

@wallykoval

@CTrappe Phew! That’s dedication! #CMWorld

@cmcphillips

@CMIContent Content is like good food; it brings people around the table. I spend time as a part-time food taster for inspiration! #cmworld

@KDHungerford

@CMIContent definitely! You understand your audiences better when developing projects at work! #cmworld

@Liliholl

A3: Cooking & fitness. Oh, the irony of things! 🙂 I also like hanging out, meeting people. I get ideas from their perspectives. #CMWorld

@sofianicool

A3) My fav activity is to see great music in a live setting! Concerts are a fantastic way to fill one’s creative bucket! #CMWorld

@pamelamuldoon

Q4: Nick Offerman said, “Every day of your life, think: how can I improve?” What are some ways you continue to learn and grow? #CMWorld

A3: Music, wine, food and friends. Those renew my soul and creativity, ultimately allowing me to do my job better. @CMIContent #cmworld

@lorimacbrown

@michelelinn @meaganwade That’s awesome, never thought of that, but so true! Good example of writing clear instructions (or NOT) #cmworld

@lindadessau

@aliciamhansen Yes, meditation is a passion of mine as well. It helps with both personal and work life. Even just a few mins a day #cmworld

@ScottLum

@JeremyBednarski Right on! #CMWorld http://t.co/brDK9nLp5M

@ringo66

A3: Also, for the record, there’s nothing like a butt-kicking yoga session. Oh and wine. #cmworld

@MaureenOnPoint

Or, as Edison said, “I didn’t fail…I found 1,000 ways it didn’t work” #CMWorld

@JoePulizzi

@ideakid88 @giphy do as I do Wayne, I blame it on Trudeau, Harper or Mulcair depending on my mood that day #CMWorld

@calgarydreamer

@sofianicool We sound a lot alike! #CMWorld

@cmcphillips

Exactly! @CMIContent #cmworld

@Serious_Vanity

@CMIContent @giphy Hi! #CMWorld

@ideakid88

@wallykoval Dex = content/creative outlet! #CMWorld

@cmcphillips

Basically how I work. And in those break sessions, you really get a BREAK THROUGH. #CMWorld https://twitter.com/CTrappe/status/643822155701067776

@meaganwade

Ignoring my kids is my latest hobby. Challenging, rewarding. #cmworld

@BrandedCartoons

@cmcphillips @SparkerWorks @csledzik Or “A little nonsense now and then is valued by the wisest men.” #WillyWonka #CMWorld

@MusicAdamT

@LZone @CMIContent Me, too. And in the shower. Need one of those shower notepad things. #cmworld

@MarciaRJohnston

Mike’s latest from #CMWorld: Insane Honesty: The Next #ContentMarketing Revolution? http://www.contentmarketingpartners.com/blog/2015/9/15/insane-honesty-the-next-content-marketing-revolution

@Yazzara

A4: I think it’d be great to have a ‘refresher’ copywriting course every now and again… To shake off the writing cobwebs #CMWorld

@nmk_writes

A3. Parenting teaches me so much as well. It’s a great combo of my “not about me” while sharing my passions with my kids #cmworld

@michelelinn

@BrandLoveLLC Wow! Yes 🙂 I’m a sloooow writer (painfully slow) but I hope to have it out this week still. Thank you 🙂 #cmworld

@KDHungerford

A3: As you can probably tell, I’m into rock music. I draw comparisons of how artists use marketing #CMWorld https://twitter.com/CMIContent/status/643820849980571648

@JeremyBednarski

A4: Listen more and speak less. Is a magic way of learning from everybody. #CMWorld @CMIContent

@Tephi729

@MusicAdamT @SparkerWorks @csledzik Coming back to favorite all of your tweets after the chat! #CMWorld

@cmcphillips

Q3: I feel re-energized after Jazzercise. It gets the blood & ideas flowin’. A cocktail can certainly help as well. Can I say that? #cmworld

@BrandLoveLLC

@wallykoval thanks for “noticing” my (third) #cmworld contribution. I was just about to abandon it, as it seemed to be another noisy one….

@jgombita

@CMIContent A4: Reflect every day about the previous day and anything I can learn or need to address or clean up #cmworld

@lindadessau

@KDHungerford @CMIContent Where can I sign up to do that!?! #CMWorld

@ExperianDQSteph

A4. Running is my favorite form of self-improvement; love getting outside & every run is different, good or bad. Learn to flow w/it #CMWorld

@SparkerWorks

@michelelinn Absolutely. Because then you not only get to eat, but you get inspired for #contentmarketing work. Win win! #CMWorld

@meaganwade

A4 #CMWorld To grow simply needs to be open to new experiences, and to make time to expose yourself to them too!

@calgarydreamer

.@CMIContent talking with others helps – gain new perspectives. Playing with my son – like looking at everything with fresh eyes! #CMWorld

@amnda_vera

A3: Being a really good (or trying, at least) listener… gives my thinking brain a break, and it’s amazing what I learn! #cmworld

@camnygsta

@JeremyBednarski @LZone @CMIContent Fantastic way to get new ideas! BTW – grt meeting you last wk IRL, Jeremy! #CMWorld

@pamelamuldoon

My kids usually provide the background noise on my Periscopes. Sometimes they try to get on-air. #cmworld

@CTrappe

A4: I read a ton. Whether its industry blogs and emails, books or magazines, I’m always reading something. #CMWorld

@cmcphillips

@CMIContent Late to the party, sorry! #CMWorld

@Magnani_Dot_Com

@CMIContent A4: Twitter chats for example…I’m always learning something new and connecting with new people! #CMWorld

@ExperianDQSteph

@wallykoval That’s a given! #CMWorld

@cmcphillips

@michelelinn @meaganwade Taking me back to @ScottAbel’s Intelligent Content Lab at #CMWorld. I prefer to go sans recipes. It works (mostly).

@csledzik

A3 My interest outside work let me return to work with a clear mind #cmworld

@CustomerSpecs

A4. Lately I am focused on habit. How can I get the most out of each day? #cmworld

@michelelinn

@Magnani_Dot_Com just starting on Q4! So good to see you! #cmworld

@CMIContent

@carmenhill Ha ha. I’d love it. It’s an amazing country and so few people put it on their bucket list! #cmworld

@KDHungerford

A4: Aside from reading competitors’ work for competitive intelligence, they’re also really smart! I learn a lot from them each day. #CMWorld

@cmcphillips

@CMIContent A5 I do Twitter chats like this one to help me grow. Really like #Luv4Social, #BizHeroes, #BizGalz and #CMGRhangout too #CMWorld

@MoninaW

S’poz I’ll torture myself & see tweets about all the stuff I missed by not attending Content Marketing World 2015 #bitterandangry #cmworld

@KipMeacham

@wallykoval Physical activity. Yes! Especially when you’re stuck on one thing and need to just get out of your own head! #CMWorld

@meaganwade

Need one of those too “@MarciaRJohnston: @LZone @CMIContent Me, too. And in the shower. Need one of those shower notepad things. #cmworld”

@av8r2000

@CMIContent Same, missed you guys last week, but looks like #CMWorld went well!

@Magnani_Dot_Com

A4: I’m continuously spying on all of your best practices! Trying to see how to port over to our business. #cmworld

@shawn_turner1

I keep missing the questions. Crazy TweetDeck. #cmworld

@MaureenOnPoint

@jgombita I love the idea of getting outside yourself to spark inner creativity! so very true! #CMWorld

@wallykoval

Be real. Be genuine. Don’t be false or copied. Be accurate. Be an original.http://contentmarketinginstitute.com/2015/09/words-content-marketing-world/#.VfgztmXOlXg.twitter #CMWorld #contentstrategy

@NancyPadberg

A4: learn from the great philosophers – Terence McKenna, Oren Lyons, Chogyam Trungpa Rinpoche, etc – via YouTube #CMWorld

@bediscontent

A4: Push myself to learn from new trains of thought. Consume media presenting ideas I don’t agree with. Open my brain to new ideas. #CMWorld

@JCopeGNGF

Pro tip: while moderating a #CMWorld twitter chat, do not try to remove nail polish over a granite countertop. #FAIL

@MoninaW

@cmcphillips Ditto. I can’t even begin to guess how many articles I have earmarked to read. #CMWorld

@calgarydreamer

A4) learning from like-minded individuals via Twitter chats, blogs and LinkedIn articles #cmworld

@TajFirstBase

@KipMeacham We missed you!!! #CMWorld

@cmcphillips

@amnda_vera Kids really do make you look at the world completely differently, don’t they? I love it. #cmworld

@michelelinn

A4. #CMWorld Every year I set aside $ to learn something new. This year I learned WordPress dev skills.

@hidama

A4) Courses, books, mentors, chats like this. #cmworld

@Serious_Vanity

@michelelinn I’ve been working with @zen_habits program – excellent suggestions #cmworld

@lindadessau

A4) I would say make every day count! Learn something new, talk to someone you don’t know well and walk! #CMWorld

@Liliholl

@ExperianDQSteph @CMIContent I know right? I’m into the chocolate, wine and cheese thing here in Switzerland. Not a bad hobby…. #cmworld

@KDHungerford

@verhelstmaarten @CMIContent Great minds, Maarten. I just tweeted the same thing re: showers. Seriously, it’s hard to take notes. #CMWorld

@MarciaRJohnston

I’m slacking with toys on my desk here…need to step it up! lol. #CMWorld https://twitter.com/ringo66/status/643822381467873280

@JeremyBednarski

@michelelinn @CMIContent I just read a quote ‘the secret of your success is found in your daily routine.’ Very timely! #CMWorld

@amnda_vera

@hidama professional development is so important! #cmworld

@CMIContent

A4: Taking different approaches towards an idea. Seeking out for new opinions from people of different streams #CMWorld

@credibleagency

@hidama Those are great skills to have! #CMWorld

@Magnani_Dot_Com

@cmicontent attend #CMWorld and bring knowledge back to Australia and teach others!

@cmqueen101

A4a: I came to #CMWorld. That was the biggest learning experience I’ve had in a while! @CMIContent

@meaganwade

A4) I have a biz coach & voiceover coaches I work with monthly. Big part of my success has been working w/grt coaches. #CMWorld

@pamelamuldoon

#STBM, @cmcphillips… Thanks all the same. B^D #cmworld

@KipMeacham

@shawn_turner1 We’ve been trying to turn more of our learning’s into case studies to help. We’re learning as we’re going too! #CMWorld

@cmcphillips

#CMWorld A4 cont: good point. No one is an island. Everyone can draw inspiration from other POV https://twitter.com/cmcphillips/status/643822896947818497

@calgarydreamer

A4: Be cognizant of when other people are the solution and not myself? @CMIContent #CMWorld http://t.co/04JshdAAAb

@MusicAdamT

A4: I talk to my Dad. Amazed by the wisdom that I get from him that I apply to my work-even though he still can’t figure out my gig. #CMWorld

@ringo66

A4)To always be improving yourself, it’s important to always be learning. Part of learning is listening. Listen, learn, take action. #CMWorld

@CrowdContent

#dadlife #cmworld https://twitter.com/michelelinn/status/643823059946840065

@CTrappe

@BrandLoveLLC I live by the principle often attributed to Hemingway: “Write drunk, edit sober”. #CMWorld

@SparkerWorks

@meaganwade Exactly! It’s surprising how exerting yourself physically will almost clear a mental path for your creativity! #CMWorld

@wallykoval

@KDHungerford @CMIContent Yup! I could definitely get used to that! #CMWorld

@ExperianDQSteph

@calgarydreamer @giphy Damn politicians got to be good for something! #CMWorld

@ideakid88

@CrowdContent and have that gut check! #cmworld

@CMIContent

3-In-1 Ful #SEM Solutn4 #SERP Dominance #SEO #social #Media #Email #Marketing @ 1Loctn http://bit.ly/SEO-Book-Kindle #IoT #CTAconf #cmworld #inbound

@SemBarista

A4b: Reading, exploring, and spending time with my daughter. You can’t grow if you’re not willing to learn! #CMWorld

@meaganwade

@ringo66 Sometimes we can get the best insights from someone who is totally outside our zone #cmworld

@lindadessau

A4: Love having a look at creative magazines too #CMWorld

@nmk_writes

@ringo66 Ha! I could have written that tweet! True, true! Nothing quite like it! #CMWorld

@cmcphillips

@BrandLoveLLC But seriously— a cocktail to brainstorm, coffee to execute on new ideas! #CMWorld

@SparkerWorks

@meaganwade @giphy Hi Meagan! #CMWorld

@ideakid88

Brilliant 👌 “@CTrappe: Try. Fail. Try. Fail. Succeed. Try. Fail. Continue until you get tired. Then take a break.

@bekoofa

“Dad, why don’t you talk about something interesting on Periscope?” – Daughter, 7. #cmworld

@CTrappe

A4: I just try to be open to new things, messages. What is the universe trying to tell me today? #whoa #deep #sorry #CMWorld

@mikemyers614

@lindadessau Will check out @zen_habits. This one of my fav posts on habit (from @cmcphillips) http://ow.ly/SfnFd #cmworld

@michelelinn

A4 : Try out some new adventure every year #CMWorld

@credibleagency

A4 lately it’s been about enduring and perseverance. Fighting the good fight to make this thing called content mktg a reality. #CMWorld

@av8r2000

@CMIContent Ridiculously important! People more and more want writers with tech skills! #cmworld

@hidama

Q4: I talk to everyone. I ask people questions. I’m voraciously curious. I am inspired by so much. I avoid the news. #CMWorld

@MaureenOnPoint

@BrandedCartoons Netflix FTW. #CMWorld

@meaganwade

@CrowdContent Yes – slowing down to listen. (Note to Cathy – slow down!) #CMWorld

@cmcphillips

@ScottLum How about the Orange Lantern? (wait, is that not a thing?). #CMWorld

@JoePulizzi

@cmcphillips Crazy, right? #Wisdom #CMWorld

@ringo66

A4 #CMWorld Go in the direction of what scares you…that’s the only way you’ll ever grow.

@sesamemm

#CMWorld Oops. So that’s what I’m doing wrong, @SparkerWorks. #itseditsober #nototherwayaround https://twitter.com/SparkerWorks/status/643823309818236929

@calgarydreamer

@nmk_writes Hey, there’s a great idea! #CMWorld

@meaganwade

@michelelinn @lindadessau @cmcphillips I’ll check it out, thanks! #cmworld

@lindadessau

A4: I like breaking things. I like to disrupt the status quo and see how everything reacts. Sometimes it’s not pretty. #cmworld

@ScottLum

a5) As a whole we get enamored by our own industry. Learn and grow by absorbing other disciplines/industries. #cmworld

@BrandedCartoons

A4: Read, read, read, read, read, read…did I mention read? And lots of podcasts and writing. #CMWorld https://twitter.com/CMIContent/status/643822340283830272

@JeremyBednarski

@meaganwade @CMIContent That’s so awesome! #CMWorld

@cmcphillips

A4 – lots of peer review from inside and outside the team. Someone always finds something that can be better. #CMWorld

@wellschlager

Yes! #CMWorld https://twitter.com/sesamemm/status/643823585195220992

@AmandaSubler

@cmqueen101 @cmicontent And right there is the generosity of our #CMWorld community!

@cmcphillips

Love this! http://twitter.com/JoePulizzi/status/643822403676733440 #cmworld

@michelelinn

@JeremyBednarski the hardest thing for me is finding time! #CMWorld

@AmandaSubler

@wellschlager Being open to peer review is the tricky part for most people! Awesome that you have a YES, AND culture #cmworld

@MaureenOnPoint

A4 I do try to write something everyday, even if it’s just a post or email that reaches someone on an emotional level. #CMWorld

@mikemyers614

@nmk_writes Do you have any fav magazines to recommend? #cmworld

@hidama

@BrandLoveLLC Of course you can! A good bevvie works wonders after a long day. 😉 ha-ha #CMWorld

@meaganwade

Q5: How has #contentmarketing evolved over the past 5 years since the 1st #CMWorld? Have your ideas changed? What do you do differently?

#cmworld @ralphnader Debs: Pursuit of justice means willingness to engage adversaries so you fail, fail, fail until you succeed @JoePulizzi

@jgombita

Q4: Reading blogs from influencers such as @neilpatel @jayacunzo @soniasimone helps me continue to learn. #cmworld

@BrandLoveLLC

@pamelamuldoon @LZone @CMIContent You too! One of the highlights of the week! #CMWorld

@JeremyBednarski

A4. I start each day with a fresh mindset & let whatever bothered me yesterday stay there– in the past. It pushes me to try again! #cmworld

@KDHungerford

@meaganwade thanks! I always think it’s so easy to get stale and to keep using the same metaphors etc as a writer #CMWorld

@nmk_writes

YES. Our world is not the only world. #CMWorld https://twitter.com/BrandedCartoons/status/643823643655598080

@SparkerWorks

@cmcphillips @michelelinn Me too! Love @trello. #Cmworld

@MarciaRJohnston

25 Marketing Buzzwords and Phrases That Will Make You Lose Control of Your Bowels http://www.robotbutt.com/2015/09/11/here-are-25-marketing-buzzwords-and-phrases-that-will-make-you-lose-control-of-your-bowels/ #CMWorld http://t.co/Np8oto5nOt

@thisisrobotbutt

@hidama @CMIContent Yes indeed so give User Experience Design a try as well. That is what I am doing. #CMWorld

@ideakid88

A5: I don’t know if #contentmarketing has changed, but my understanding of it has…thanks to everyone on this chat! #CMWorld

@mikemyers614

@mikemyers614 Yep. It’s so important – even if it’s totally non-work related. I had a moment this morning that hit me. #CMWorld

@cmcphillips

I am the same way @MaureenOnPoint. I find people real people infinitely interesting. #cmworld http://twitter.com/MaureenOnPoint/status/643823525573201921

@michelelinn

.@SparkerWorks Yes!! My new mantra. #cmworld

@BrandLoveLLC

@TajFirstBase Do you have any favorite Twitter chats you’d recommend for people to follow? #cmworld

@hidama

Q5: As a marketer who markets to marketers (#meta), content needs to be smarter and funnier. #CMWorld

@MaureenOnPoint

We’re all clamoring to be a Thought Leader, but even the most thought leader of all the thought leaders needs thought leadership. #cmworld

@BrandedCartoons

A4: By actually allotting time to read, learn, and improve yourself. Not only ‘hitting the gym when you’re free.’ #CMWorld

@ExpWriters

@mikemyers614 My sentiments exactly! #CMWorld

@cmcphillips

A4: Push yourself to the next level-It’s too easy to become complacent Always move forward: Take a course…invest in a new hobby…#CMWorld

@wallykoval

A5: I’m new at this but I found it incredible USEFUL. Thank you for the hard work! #CMWorld @CMIContent

@Tephi729

Do you & your brand use content to make a positive difference in people’s lives? Final #CMWorld words by @JoePulizzi http://bit.ly/1W0rvFB

@getscripted

A5 One evolution is how content marketing is a massive part of #SEO now. They use to exist in silos. Not anymore. #CMWorld

@Magnani_Dot_Com

@cmcphillips @CMIContent It really did give me some incredible tools and knowledge to come back to work with. Very happy I went! #CMWorld

@meaganwade

A5: It’s obvious to me that Visual Storytelling has grown leaps and bounds in the past 5 years. Great for all of us! #CMWorld

@ringo66

@mikemyers614 and we think the perception/understanding of others has changed too #cmworld

@CMIContent

A5: Personally, I understand more of the journey and not the need for immediate results. Pre-CMI, I built content around campaigns. #CMWorld

@cmcphillips

.@CMIContent A4: Analyze success and underperformance equally. I’ve learned much from failures but also as much from successes. #CMWorld

@ItsTomfoolery

@michelelinn There is just so much to learn in the world. It’s hard to avoid stepping on knowledge anywhere you go. #CMWorld

@MaureenOnPoint

Great idea. Be open for one and maybe more will happen! #cmworld https://twitter.com/credibleagency/status/643823482980077568

@KDHungerford

@mikemyers614 Ditto! #CMWorld

@lindadessau

@cmcphillips ha-ha we hear you. Easier said than done. Did you get a chance to slow down over the weekend at least? #CMWorld

@CrowdContent

A5: Industry-wise, I see the urgent need for tools and tech to help scale our content marketing efforts. Large growth is imminent. #CMWorld

@cmcphillips

A5: I am fairly new to the #contentmarketing industry, but I think that @KirkCheyfitz did a great job speaking on CM’s projection! #CMWorld

@JCopeGNGF

@wellschlager That’s a fact. Nice job being so self-aware. It’s a rarity. #CMWorld

@MaureenOnPoint

@KDHungerford Sound advice Kelly #cmworld

@CustomerSpecs

I spend most of my day learning as much as I can about a bag of Doritos. #cmworld

@BrandedCartoons

A5 I’m seeing #contentmarketing try to focus more on the experience as opposed the product. Much like the @Mastercard #priceless #CMWorld

@calgarydreamer

A5a: I can certainly say that even since joining this evolving industry a year ago, things are different! #CMWorld

@meaganwade

Have a clear purpose & ensure everything you do is bringing you a step closer. It’s primarily a mindset #CMWorld https://twitter.com/CMIContent/status/643822340283830272

@KDADouglas

A5 And now content marketing is being viewed as part of the sales funnel and customer journey. Content was King. Now it’s KING. #CMWorld

@Magnani_Dot_Com

I’m all for getting outside my comfort zone: @sesamemm: A4 #CMWorld Go in the direction of what scares you; best way to grow.

@michelelinn

A5: From one-off campaigns to serial storytelling and experiences – BIG change in 5 years – audience first #cmworld

@ardath421

@BrandedCartoons not flaming hot Cheetos? Or is that just on Tuesday? #cmworld

@CMIContent

@JCopeGNGF @KirkCheyfitz Agree! I heard great things. Can’t wait to go back and watch sessions! #CMWorld

@cmcphillips

He is a genius! 🙂 #CMWorld https://twitter.com/JCopeGNGF/status/643824310193270784

@AmandaSubler

A5: The growth of visual content (images and video) online #CMWorld

@5FifthStory

@hidama Hi, yes I have a few favourites #smlondon #semrushchat #CFchat #bufferchat and #cmworld of course!

@TajFirstBase

A5) I have transitioned into #contentmarketing during that time! What I’ve seen is a more honed focus on impact with all content. #cmworld

@Serious_Vanity

A5: this was my 1st year been following for 3 years – content is niching down – more direct to specific problems rather than gen #CMWorld

@cmqueen101

.@CMIContent content is more than regurgitating a corp. brochure now. Relevant, SEO-friendly, something that tells a story #CMWorld

@amnda_vera

@Magnani_Dot_Com Definitely not anymore! #CMWorld

@cmcphillips

A5: We now have ways to directly measure ROI & map to revenue. It’s not just an awareness thing. #cmworld

@ScottLum

A5: Creating content into real value add instead of just something you can list on a resources page. #CMWorld

@MaureenOnPoint

A5) Content Marketing Evolution: From broadcasting messages to individuals to producing valuable and engaging copy they enjoy. #cmworld

@Liliholl

A5: The integration of all of these tools is more and more part of a cohesive plan and the fabric of daily life. @CMIContent #CMWorld

@MusicAdamT

@AmandaSubler I read while I work out…two birds, one stone. Keeps me motivated to do both. #CMWorld

@JeremyBednarski

@MaureenOnPoint And then it’s interesting to start connecting the dots with what may seem like disparate interactions and stories #cmworld

@michelelinn

@MoninaW I’ll keep that in mind! #CMWorld

@bendgibbons

A5b: I certainly spend more time focusing on my avatar, reading more (not just about this industry). #CMWorld

@meaganwade

A5: We’re glad that the importance of original, valuable content is increasing. #CMWorld

@ExpWriters

A5: Content marketing added the ROI to social media #cmworld

@ScottLum

@CrowdContent A little, but just catching up with life. But good stuff, at least! (and laundry) #CMWorld

@cmcphillips

A5) Content Marketing is becoming more of a practice with specific areas of expertise. #CMWorld

@pamelamuldoon

@bendgibbons I have pro tips that I share for days 🙁 #CMWorld

@MoninaW

@cmcphillips Exactly! It is great and as algos become more “human”, premium content and content structure will be more important. #CMWorld

@Magnani_Dot_Com

A5) Anything that is not evolving is going the way of the dodo. Content marketing is not! http://gph.is/J8wEdX?tc=1 via @giphy #CMWorld

@ideakid88

@michelelinn I think that’s where some of my absolutely best ideas come from. #cmworld

@MaureenOnPoint

We had lots of fun (and learned a lot) talking to everyone at #CMWorld last week. Check out our video recap – https://youtu.be/GeLAP0ZMWaQ

@videolicious

A5c: By focusing on the avatar, we’ve moved past keyword-focused content into content that is engaging & entertaining! #CMWorld

@meaganwade

A5: We can be so much more proactive and predictive with insights from data – no more testing the wind by finger waving 🙂 #cmworld

@ardath421

A5. There is usually not a “right” way, and it’s a good thing when ideas and thoughts evolve. It shows growth #cmworld

@michelelinn

A5. Content marketing’s moved from one role to something many participate in. We’ve all become ‘accidental content marketers’. #cmworld

@KDHungerford

A4 #CMWorld — I continue to grow my focus. In an office setting with many little fires, I’ve found new ways to stay the strategic course.

@csledzik

@cmcphillips @CrowdContent No rest for the wicked!! ; ) Still haven’t unpacked. #CMWorld

@ringo66

A5: Talk about a loaded question…lol. My whole thought process is different. #CMWorld https://twitter.com/CMIContent/status/643823861583077376

@JeremyBednarski

@nmk_writes Absolutely! #CMWorld

@meaganwade

A5) @JoePulizzi has a vision that brands will become media companies. It’s happening. #CMWorld

@pamelamuldoon

@meaganwade love how you put that! #cmworld

@CMIContent

A5 : The composition of ‘content’ has increased in ‘content marketing’. That means more of useful content #CMWorld .

@credibleagency

A5: I think in terms of long-term stories instead of short-term campaigns #CMWorld http://twitter.com/CMIContent/status/643823861583077376

@KDADouglas

@wellschlager Do you guys use agile methodology beyond software dev? I’ve found it super helpful for marketing as well. #CMWorld

@MaureenOnPoint

A5: #CMWorld In the last 5 years we’ve finally…Understood how to track content engagement & assign ROI Had content marketing budgets

@hidama

A5 Also seeing a bit more focus based on analytics on portions of a market in #contentmarketing , not the whole pie. #CMWorld

@calgarydreamer

@pamelamuldoon Yep. Working on the questions for @jay_zo’s chat in a few weeks – touches on this! #CMWorld

@cmcphillips

A5) Brands are more willing to be transparent and tell their story through #contentmarketing. No more hiding behind ads. #CMWorld

@CrowdContent

@CMIContent Thank you! ☺️ #CMWorld

@meaganwade

A4: Become a sponge! Absorb stories, ideas & information. Let these things marinate in your subconscious til needed. #CMWorld

@bendgibbons

A5: And number of channels has exploded in 5 years… could be both good and bad! #CMWorld

@cmqueen101

Yes! If you look back at your work five years ago, don’t feel bad if it sucks…it should. Progress! #CMWorld https://twitter.com/michelelinn/status/643824936704937986

@mikemyers614

A4: research, observation, engagement, implementation , and Twitter chats! #cmworld

@Iam_TheNick

A5. The imagery… #cmworld http://t.co/YL25fK3ryq

@KipMeacham

A5: Oh, we actually created a fun infographic on the ultimate state of #contentmarketing in 2015 @ExpWriters http://bit.ly/1KVRf26 #CMWorld

@sofianicool

@MusicAdamT: Good one. The explosion of tools has been mind-boggling! #cmworld http://twitter.com/MusicAdamT/status/643824659939618817

@michelelinn

@mikemyers614 Phew, that’s a relief! #cmworld

@lindadessau

@mikemyers614 I LOVE doing this. It’s fun/horrible/awesome/humbling. #CMWorld

@MaureenOnPoint

@cmqueen101 it really has, right? Have you identify what works for your brand (and where your audience is!) #cmworld

@CMIContent

@calgarydreamer Yes – I just wish there were 10 more hours in my day so I could figure out how to do all of this. #CMWorld

@cmcphillips

A5) We freed up marketers from being advertisers to become storytellers. #cmworld

@ScottLum

A5: With so much content available, every piece of content produced has to provide value (educational/entertaining) to the end user #CMWorld

@5FifthStory

@CMIContent #CMWorld Content is more make or break. Content transcends e-mail, social media, SEO, mobile, everything.

@dynamic_digi

A5) Personally, the audio revolution brings a tear to my eye. I couldn’t be more excited for what is happening w/audio content. #CMWorld

@pamelamuldoon

Super late, but what’s up everybody! It was great meeting so many of you last week. #cmworld

@LaToyaReports

A5 Earlier content ideas were in Mind. Now ideas come from Google. #CMWorld

@pipalwa

A5) From egocentric writing to storytelling for the masses! #cmworld

@Liliholl

Stories happen every day. Spot them. Share them. I call that story shopping. http://authenticstorytelling.net/story-shopping #cmworld

@CTrappe

A5: w/many claiming to be content marketing, it’s imperative to do it better. Showing up no longer is enough. #CMWorld #contentmarketing

@adam_s_levy

Q6: @jaybaer challenged everyone to make a difference instead of just making content. How will you do this? #CMWorld

@pamelamuldoon your answers to Q5 are on point! #cmworld

@CMIContent

@MaureenOnPoint Ha, yeah (I kinda wish more people did…don’t tell anyone). #CMWorld

@mikemyers614

@michelelinn We’ve gone from network logo to hashtag soup on TV these days. #CMWorld

@MusicAdamT

Still upset you missed #CMWorld? Don’t worry, here is the most important lesson we learned! http://ow.ly/SfoV3

@mariewiese

Amen. Exactly this! #cmworld https://twitter.com/ScottLum/status/643825279383793664

@hidama

I love this! #CMWorld https://twitter.com/CTrappe/status/643825329774161920

@MaureenOnPoint

Love audio, @pamelamuldoon #cmworld

@KipMeacham

@LaToyaReports Hi LaToya! Only 1/2 way done! Sounds right on time to me. : ) #CMWorld

@cmcphillips

A5: Unfortunately feels like a lot more noise and content to sift through. And not nearly enough challenges to the status quo #CMWorld

@wellschlager

@cmicontent A5: Facebook, Twitter mostly as small business know them the most and always start there! I can seek them out! lol #CMWorld

@cmqueen101

A5. I deliberately step away from my work more often. In the end, I’m more efficient and focused #cmworld

@michelelinn

A6: We need to make it our mission to get the boring out of B2B marketing!! #CMWorld

@nmk_writes

A6: I like to treat my role at CMI with a nonprofit mindset. How can I help you? What info do you need to do your job better? #CMWorld

@cmcphillips

@mikemyers614 HA! Well, we can’t all be so self-aware. #CMWorld

@MaureenOnPoint

@ringo66 @cmcphillips Same here. Our booth is in an airport somewhere across the country! It’s in denial of coming home. #CMWorld

@CrowdContent

Still upset you missed #CMWorld? Don’t worry, here is the most important lesson we learned about #contentmarketing! http://ow.ly/SfoV3

@mariewiese

Never be content with your content. #cmworld

@CTrappe

@cmcphillips @jay_zo You picked the perfect guy to discuss content specialization. Jay Acunzo. Is. Awesome. #CMWorld

@pamelamuldoon

A6: Create content your audience finds valuable – not what you want to say, but what they need #cmworld

@ardath421

A5b) I keep learning about robotics, AI, fractals, IT and anything else that piques my interest. Its the only way to stay ahead #CMWorld

@ideakid88

.@5FifthStory As someone who markets to marketers about marketing, I can say that w/o a good visual, our stuff is toast. #CMWorld

@csledzik

@BrandedCartoons @mikemyers614 Bummer dood! Ha! #cmworld

@MaureenOnPoint

A6: Even some marketing stuff we do might be silly (albeit helpful). Have you seen our bacon @slideshare? http://www.slideshare.net/CMI/content-marketing-bacon-see-what-they-have-in-common #CMWorld

@cmcphillips

@MaureenOnPoint Enjoy the shopping trip. #cmworld

@CTrappe

A5: Also, “freebies” have turned into “freebies – but send us content to get it.” Now brands are making free work for them. #CMWorld

@MusicAdamT

@ardath421 I have loved seeing this change — and am excited to see how this evolves. #cmworld http://twitter.com/ardath421/status/643824451885379584

@michelelinn

I agree. I see lots of tools, but not much content marketing around them to offer info of how to use them #CMWorld https://twitter.com/cmcphillips/status/643824287774834688

@JeremyBednarski

I’m home and still in denial of coming home!! #CMWorld https://twitter.com/CrowdContent/status/643825586591297536

@ringo66

A6. Focusing more on personal development of my team members/reports. Dumb to not have done so sooner. #IntentionWorks #cmworld

@KipMeacham

Absolutely. Web-based services helping biz tailor their content to different personas. #CMWorld https://twitter.com/calgarydreamer/status/643825051293233153

@meaganwade

A6) But also making a difference doesn’t have to big. It can be small, daily things – listen to and be there for colleagues etc #CMWorld

@nmk_writes

A6: I will push myself out of just writing for my day job. Writing authentically on topics that I am passionate about. #CMWorld

@JCopeGNGF

@CMIContent I am a student of the best minds content marketing has to offer. Thank you @CMIContent! 🙂 #CMWorld

@pamelamuldoon

A4: Family, Faith & Fun (exploring w/ #TheHalloweenArmy, baseball, movies, #craftbeer & #local food)! #CMWorld

@bendgibbons

A6: This is where #youtility from @jaybaer has really inspired me. Don’t talk about how you can help. Just help. #CMWorld

@mikemyers614

A6: We are doing it with #effectivecampaign , marketing that is both consumer and marketer friendly #CMWorld

@credibleagency

A6: I think what @joepulizzi is doing with Orange Effect is a perfect example of making a difference and not just making content. #CMWorld

@shawn_turner1

Loved @JayBaer’s challenge. “We don’t need anymore #contentmarketers. We need people who have a passion for connections. #cmworld

@LaToyaReports

@CMIContent @jaybaer #CMWorld good content should support a product offering positive value to the world. And give positive value in itself

@dynamic_digi

@KipMeacham Audio content rules! 🙂 #CMWorld #podcasting

@pamelamuldoon

@LaToyaReports Hey girl hey! 🙂 Nice to see you! #CMWorld

@meaganwade

A6 #CMWorld the trend of #feelgood videos like @westjet’s Spirit of Giving is a masterful way to show how http://www.youtube.com/watch?v=zIEIvi2MuEk

@calgarydreamer

A6 #CMWorld the trend of #feelgood videos like @westjet’s Spirit of Giving is a masterful way to show how http://ln.is/www.youtube.com/6oP9P

@calgarydreamer

@pamelamuldoon @cmcphillips Eh I find he’s somewhere on the spectrum b/w “Meh” and “Fine but only ONE drink” #CMWorld

@Jay_zo

A6: Make your content about your customer and not about your brand. Make them the hero and you be the guide. #cmworld

@ScottLum

@MaureenOnPoint Yes we do! We use it for exec planning and cascade it to the team. Works well and keeps the strategy aligned. #CMWorld

@wellschlager

A6. Perspective is important: Content should solve specific problems for your audience, or at least entertain them. #CMWorld

@SparkerWorks

It is a STELLAR book, isn’t it, @mikemyers614? @jaybaer #cmworld

@KipMeacham

A6) You can’t even make a dent in the world if your focus is just on Marketing. People don’t like marketing, they crave connection. #cmworld

@BrandedCartoons

A6: By saying all of you out there should support #loan4giveness and @NoKidHungry #CMWorld http://t.co/s3yBRIZ7bq

@MusicAdamT

@csledzik @5FifthStory YUP. I hear that. Tricky business those marketers. #irony #cmworld

@MaureenOnPoint

.@CMIContent generating content that educates/hopefully moves others. Not stopping with just putting words/visuals on a page #CMWorld

@amnda_vera

@mikemyers614 @jaybaer Yes! It sounds so simple, but we need Jay’s message to keep spreading! #CMWorld

@cmcphillips

@CMIContent @jaybaer A6: I do my job hoping that I can help people become more informed! #CMWorld

@ExperianDQSteph

Absolutely! “@nmk_writes: A6: We need to make it our mission to get the boring out of B2B marketing!! #CMWorld”

@av8r2000

@KipMeacham @jaybaer Yes, an entire point of view. #CMWorld

@mikemyers614

It’s like people are finally *getting it* with how powerful audio can be! @KipMeacham @pamelamuldoon #cmworld

@Serious_Vanity

A6. “Competition commoditizes competency…Passion will set you apart.”- @jaybaer #cmworld

@LaToyaReports

@Ringo66 @calgarydreamer The tools have helped. But do online tools (Canva, PicMonkey) make visual storytelling better or worse? #CMWorld

@csledzik

.@csledzik Agreed! Visual content = higher engagement #CMWorld

@5FifthStory

@Jay_zo @pamelamuldoon Coming from the person that made my head explode with new ideas and thoughts last week at #CMWorld

@cmcphillips

A6. I love being part of @cmicontent where I hope we are helping people find and do the work they love #cmworld

@michelelinn

Pinpoint where ‘I’ can add value & deliver on that, we as individuals are the only USPs that still exist #CMWorld http://twitter.com/CMIContent/status/643825370924388353

@KDADouglas

A6 Stay curious. Don’t just create “easy” #content – ask more questions. Make it count. Not a wasted word. #CMWorld @CMIContent @jaybaer

@kgriwert

@wellschlager I nerd out on that stuff. Business process is fun. Folding creativity into structure is bliss. #CMWorld

@MaureenOnPoint

A6) And could we be really revolutionary and start being *really* honest as brands/ marketers? #CMWorld

@nmk_writes

@erburgess Thanks for being such a great supporter! #CMWorld https://twitter.com/erburgess/status/643820340171304960

@CarlaJohnson

A6. But we aren’t doctors. We should approach our job/industry with a sense of humor about its place in the grand scheme of things #CMWorld

@SparkerWorks

@AndreaFryrear even sitting at my desk blaring my favorite songs help! #CMWorld

@MoninaW

A6 Your content should be more teaching, less marketing. Help people solve problems. #CMworld

@Vruno

@LaToyaReports @JayBaer That’s why twitter chats like this are so much fun. It’s about the connections #cmworld

@ScottLum

See #Serial for the power and reach of long-form done well, for instance, @Serious_Vanity @pamelamuldoon #cmworld

@KipMeacham

@cmicontent @JoePulizzi – I am simplifying – not starting anything new and implementing the great stuff I’ve already started. #CMWorld

@cmqueen101

A6. I also love finding examples of others who are making a difference through their marketing. So inspiring for everyone #cmworld

@michelelinn

A6: Try new things. Note learning lessons & seek ways to improve. #CMWorld

@ExpWriters

@csledzik @ringo66 @calgarydreamer I worry that in my case DIY visual tools make it worse – still prefer to outsource to experts #cmworld

@lindadessau

Q6a: The golden rule of #contentmarketing: It’s not about you. How can you sincerely make your avatar’s experience better? #CMWorld

@meaganwade

Cringe worthy = Brand that attempts to “Make a Difference” while selling something. #cmworld

@BrandedCartoons

A6: We’re trying to make a difference the WAY people create content. Does that count? #CMWorld

@wellschlager

A6. Take it seriously but don’t lose sight of what’s really important in life, & find ways to make it a little better every day #CMWorld

@SparkerWorks

@Jay_zo @cmcphillips Dude, I adore you. End of story. 🙂 #CMWorld

@pamelamuldoon

A6: Make your content transparent and inspiring. Make sure it serves a purpose or gives purpose. #CMWorld #PPSMnight

@k8roth

A6: Rightly relating to what the marketer has to say with what the audience what to listen. #CMWorld

@credibleagency

A6 – Use social + content to make real change. We launched @ShutHanesDown to move my kid’s school off a toxic waste site #CMWorld

@bediscontent

@michelelinn We really are lucky that we constantly have access to great #CMWorld examples! #CMWorld

@cmcphillips

The more you know… #CMWorld https://twitter.com/BrandedCartoons/status/643826378962550784

@mikemyers614

@k8roth transparency is key! #cmworld

@CMIContent

Sometimes people don’t get that I’m joking. LOL. #cmworld

@CTrappe

A6) Start by making a difference in ONE world. Bring out the best in a client. Find another client. Repeat.. 🙂 #cmworld

@Serious_Vanity

A6) Could we stop with ‘tricks’ and ‘tactics’? Could we produce content that spreads because it is *truly* good and useful? #CMWorld

@nmk_writes

Making a difference doesn’t always have to be as grand as saving the Pandas. Start small, be inspirational. #cmworld

@BrandedCartoons

@bediscontent @ShutHanesDown Wow! Looking forward to reading more about this after the chat. #CMWorld

@cmcphillips

@credibleagency need to find the intersection of the two to be successful! #cmworld

@CMIContent

A6) I am on a mission to improve audio content delivery around the world. Seriously. #CMWorld

@pamelamuldoon

@nmk_writes Yes, please! #cmworld

@lindadessau

Tone is actually quite easy to read. #cmworld

@CTrappe

@csledzik @calgarydreamer It depends on the user. I think tools like Canva have good intentions, but miss the mark. #CMWorld

@ringo66

A6 In fact, let’s call ourselves “content teachers” not “content marketers” #CMworld

@Vruno

@meaganwade @Get_Headspace I like the Headspace app, too. #Cmworld

@MarciaRJohnston

@wellschlager Heck yes, it does! #CMWorld

@cmcphillips

@nmk_writes My challenge with this is that consumers of content are trained to look for that stuff now. #CMWorld

@MaureenOnPoint

A6 Helping people means just that — knowing what their best interest is and looking to serve it. You CAN do that through content. #CMWorld

@csledzik

A6: Great challenge. I tie it back to @Robert_Rose’s: create the minimum amt of content for the max gain. #CMWorld https://twitter.com/CMIContent/status/643825370924388353

@JeremyBednarski

And #SyntheticTransparency is toxic, boring, and self-destructive, @CMIContent @k8roth #cmworld

@KipMeacham

And with that I’ve got to run early for a meeting— thanks for another great one, #CMWorld! Maybe next year I’ll get to come in person

@SparkerWorks

FYI @JoePulizzi, this tweet about @RalphNader talk was my source. (Go back to see what else he had to say.) #cmworld https://twitter.com/munkschool/status/642806907078447106

@jgombita

A6: Focusing on how your product benefits the consumer and not you #CMWorld .

@credibleagency

Q6b: Make content that resonates the reader. Quit churning out content w/no substance. Add value. That’s how to make a difference. #CMWorld

@meaganwade

Ooh, this is a good one @cmqueen101. It’s tough not to start anything new #cmworld http://twitter.com/cmqueen101/status/643826327980675078

@michelelinn

A6: Let the customer inspire the work you do…that’s building an honest, trusted relationship… that makes a difference. #cmworld

@camnygsta

Q7: For those that attended #CMWorld 2015, what was your favorite moment, lesson or speaker from this year’s event?

John Cleese: Creativity, Imagination & Tortoise Enclosures #CMWorld http://zoot.li/8kjml #contentmarketing http://t.co/hEQ63ZAbeE

@TravisSteffen

A5: We’re embracing a shared story with our audience, one that has its own lifecycle, if done well. @CMIContent #CMWorld

@bendgibbons

@KipMeacham @Serious_Vanity Having the POTUS on a podcast ain’t too shabby, either. 🙂 #CMWorld

@pamelamuldoon

@MaureenOnPoint It’s true. Consumers get smarter. They see through it all… #CMWorld

@nmk_writes

So true @nmk_writes. Starbucks is doing a great job with their content. @rajivscribe showed us a video at #CMWorld that had me in tears.

@LaToyaReports

@MarciaRJohnston Good thing I only have 140 char, or I’d bore you to tears. 🙂 #CMWorld

@cmcphillips

@SparkerWorks Hope so, Sarah – have a great day! #cmworld

@lindadessau

@michelelinn I know right!!! wish me luck! #CMWorld

@cmqueen101

Yes, love it. I do love art but my boss wants me to deliver on ROI #cmworld https://twitter.com/bediscontent/status/643825188270903297

@ScottLum

A7: Too bad we missed it 🙁 #CMWorld

@ExpWriters

A6) I help others to awaken and use the power of the content marketing force! http://gph.is/13JkX0D?tc=1 via @giphy #CMWorld

@ideakid88

A7) sad. #cmworld

@BrandedCartoons

Well, yeah, there’s that, too… B^D @pamelamuldoon @Serious_Vanity #cmworld

@KipMeacham

@CMIContent A7: Fav moments were definitely connecting in real life with people from this community #cmworld

@lindadessau

@lindadessau @csledzik @calgarydreamer Amen. You can put a hammer in my hand, but the house I build you may not be very pretty. ; ) #CMWorld

@ringo66

@wellschlager I think that counts as then people are getting what they want instead of what brands think they want #cmworld

@michelelinn

@nmk_writes I think we need to find a way to give them permission to reject the same ol’ same ol’. #CMWorld

@MaureenOnPoint

@BrandedCartoons next year perhaps? #cmworld

@CMIContent

@csledzik I think you’re really on to ….LOOK A PUPPY! #CMWorld

@MaureenOnPoint

A7: Wow, so tough. @JohnCleese was great (and so was @Robert_Rose’s moderation), @dougkessler always inspires, too. #CMWorld

@mikemyers614

@bendgibbons @CMIContent I love this! Do you have a link you could share showing this collaboration? #CMWorld

@cmcphillips

@CTrappe You have a dry, wry sense of humor that at times makes sense. Like the Daily Currant of marketing. #CMWorld

@MusicAdamT

Definitely, though I am the ugliest of them all. @CMIContent @BrandedCartoons next year perhaps? #cmworld

@BrandedCartoons

A7: Ah – there were so many favorite moments at #CMWorld! Seeing @webmastergirl, @martinlieberman & old/new friends!

@cmcphillips

A7: If you say anything other than @Nick_Offerman’s giggle, you’re all wrong. #CMWorld

@shawn_turner1

@michelelinn @CMIContent reminds me of @jaybaer ‘s wise words, “you have to be passionate” and we sure are! #CMWorld

@mariewiese

@shawn_turner1 @Nick_Offerman we loved it too! #cmworld

@CMIContent

A7: Hearing a creative talk creativity, alá John Cleese, was mesmerizing. #CMWorld

@ringo66

@shawn_turner1 @Nick_Offerman Yes, that was absolutely adorable! #CMWorld

@lindadessau

A7: I also loved listening to @rajivscribe. His passion and dedication are incredibly admirable. What a storyteller. #CMWorld

@cmcphillips

A7 @johncleese is pretty much the best answer anyone can give. Not to mention sharing ideas. #CMWorld

@calgarydreamer

@cmicontent #CMWorld Without question Content Inc. Great day, & speakers and learnt a ton to bring back. Also @annhandley was great too.

@cmqueen101

Q7: My favourite speaker was @Jay_zo – both his sessions were incredibly valuable! #CMWorld

@meaganwade

@CMIContent @jaybaer I would listen to my customers & try & innovate something that can be a better solution to their problems. #CMWorld

@jplws

A7: @timwasher speaking on how to bring humor to boring industries. #CMWorld

@JCopeGNGF

@meaganwade @Jay_zo unicorns! #cmworld

@CMIContent

A7: I also enjoyed scouring the expo hall. The amount of cool and smart tools, tech and software is pretty amazing. #CMWorld

@cmcphillips

@CMIContent @jaybaer A6: This is why I mostly work with socially & eco-friendly biz. CM can be a powerful tool for positive impact. #CMWorld

@THowardWriter

And for the ones who couldn’t make it? #cmworld https://twitter.com/cmicontent/status/643826891183382529

@Liliholl

Watching your best of tweets with longing. Sad to have missed it! #CMWorld

@MaureenOnPoint

@JCopeGNGF .@timwasher is always great! #cmworld

@CMIContent

Q7b: I also loved @halvorson’s honest delivery in her keynote! #CMWorld

@meaganwade

Q7 Andrew Davis in the Moneyballing workshop. Inspiring, useful and fun. #CMWorld

@av8r2000

A7b: And @unmarketing’s talk about ethics was spot on. “Don’t be first, be right first”. #CMWorld

@mikemyers614

Actually, I was there. I was dressed as a plant. #lurker #cmworld

@BrandedCartoons

A4. Challenge (your own, your company’s) filter bubbles, confirmation bias and conventional wisdom. Outside of them lie the truth. #cmworld

@jgombita

@CMIContent @Jay_zo SO MANY UNICORNS TO PUNCH! #CMWorld

@meaganwade

@av8r2000 He’s so great! #CMWorld

@cmcphillips

A7. So many! I am still thinking about my 1-on-1 interview with @ctrappe about personal branding, journalism and more #cmworld

@michelelinn

@MaureenOnPoint tweets were definitely a-flying! Maybe we can get you to CLE in 2016! #cmworld

@CMIContent

A7: @cmcphillips, @MoninaW & @MarketingBuddy talk visual storytelling was quite awesome as well. #CMWorld

@ringo66

A7: @KirkCheyfitz reigniting the passion that I have for this industry through talking about how we can push toward the future. #CMWorld

@JCopeGNGF

@ringo66 @lindadessau @calgarydreamer I wrestle w/ when to DIY vs. engage pros. Fail-safe is the “mom” test — an honest critic. #CMWorld.

@csledzik

An impromptu breakfast with @jay_zo @cmcphilllips @jennylmagic was another highlight. #stillthinkingofthat #cmworld

@michelelinn

My team’s 5 Takeaways from #CMWorld 2015 http://www.brafton.com/news/video-news/5-takeaways-from-cmworld-2015 cc @mollybuccini

@kgriwert

Alright friends, I’ve got to run! But lovely to see you all! Until next time. #CMWorld

@meaganwade

Q7: Connecting face-to-face with @cmicontent blog contributors that I talk to through email. There’s nothing better than IRL! #cmworld

@BrandLoveLLC

@av8r2000 3 words often used to describe @TPLDrew! #cmworld

@CMIContent

@michelelinn thanks. It’s was great. We could have talked all day. #CMWorld

@CTrappe

3-In-1 Ful #SEM Solutn4 #SERP Dominance #SEO #social #Media #Email #Marketing @ 1Loctn http://bit.ly/SEO-Book-Kindle #IoT #DF15 #SEOchat #CMWorld

@SemBarista

A7: I have been sitting here staring at my computer for 5 min. trying to pick one. I can’t. The WHOLE THING is my favorite. #CMWorld

@webmastergirl

@JCopeGNGF @timwasher We have to go back and watch video bc we were working at the event, but his is top on my list! #CMWorld

@cmcphillips

@michelelinn @jay_zo @cmcphilllips @jennylmagic Lucky. #CMWorld

@mikemyers614

@csledzik @ringo66 @calgarydreamer Smart #CMWorld

@lindadessau

A3: Family, Faith & Fun (exploring w/ #TheHalloweenArmy, baseball, movies, #craftbeer & #local food)! #CMWorld

@bendgibbons

@ringo66 @MoninaW @MarketingBuddy Well thank you, kind sir. #CMWorld

@cmcphillips

A7: Truly enjoyed @JohnCleese’s talk on creativity and how to cultivate it. Unleash your tortoise brain! #cmworld

@LaToyaReports

@ringo66 I may love you! OK love @MarketingBuddy and @cmcphillips too 🙂 #CMWorld

@MoninaW

@CMIContent A4 There’s no better way to grow than to serve. Hard work volunteering lends weight to professional content #CMWorld

@RailbirdJ

@csledzik @ringo66 @calgarydreamer The right tools will make it better. Without those tools, most people can’t scratch the surface #CMWorld

@wellschlager

@MusicAdamT thanks – I think. 😇 #CMWorld

@CTrappe

A7: @randfish vs #Google #CMWorld

@bediscontent

@cmicontent @Johncleese was very funny. My kids were impressed that @nick_offerman was there too! #CMWorld

@cmqueen101

@CMIContent Yeah we all need to work together to do that and it might take some time to happen. #CMWorld

@credibleagency

A7: So many moments, but seeing / talking with people IRL is the most memorable #cmworld

@ardath421

@cmcphillips how was the gender balance at this year’s conference….? #cmworld

@jgombita

“You are everywhere but you don’t have to be.” – @Halvorson 22 Illuminating Quotes from #CMWorld http://ow.ly/Sfg6Y via @sean_f_callahan

@crestodina

@KipMeacham I’m glad I’m not alone! *wistful sigh* #CMWorld

@MaureenOnPoint

@meaganwade so good to see you last week and see you tweeting today! #cmworld

@CMIContent

A7) I assisted in the Future Keynotes track on Wed; @randfish @annhandley @mitchjoel @jaybaer; All. Amazing. #CMWorld

@pamelamuldoon

Driving home, organizing my thoughts, reflecting on actions, and getting hyped to go back to work and start to make a difference. #CMWorld

@JCopeGNGF

@ringo66 @csledzik @calgarydreamer I worry that relying too much on tools like Canva make everyone’s images look the same. #CMWorld

@JeremyBednarski

@CMIContent A7 .@rajivscribe had me in tears. Powerful. Taught me content marketing can not only provide value but move you too. #CMWorld

@MoninaW

@RailbirdJ @CMIContent Hard work volunteering leads to a lot! #CMWorld

@cmcphillips

@meaganwade @CMIContent with their big dumb smug faces…just look at him. Ugh. #CMWorld http://t.co/YVsUOob29l

@Jay_zo

A7c: It was great to see behind the @CMIContent curtain with @MoninaW and @cmcphillips, too! #CMWorld

@mikemyers614

@JCopeGNGF I missed @timwasher this time, but I am such a fan of his work. He cracks me up! #cmworld

@michelelinn

I wonder if @JohnCleese has seen this video [warning: lyrics NSFW] #CMWorld #cleveland https://youtu.be/ysmLA5TqbIY via @YouTube

@monicalnorton

A6: I would listen to my customers & try & innovate something that can be a better solution to their problems. Sustain it #CMWorld

@jplws

A7. @ginidietrich with Media Relations + Content = SEO. Relevant ideas for many industries. #cmworld

@Marketwired

@jgombita It was great! I don’t know an exact count at the moment, but it was fantastic, IMO. #CMWorld

@cmcphillips

@KipMeacham @carmenhill @halvorson I love this one. “No” opens so many doors. #CMWorld

@MaureenOnPoint

How about #cmworld travelling to London next year? @CMIContent @JoePulizzi Marketers would love it!

@Liliholl

A7: I also enjoyed hearing about how @rajivscribe creates social impact content for Starbucks #cmworld

@LaToyaReports

@webmastergirl Hope I didn’t hug you too hard! #CMWorld

@cmcphillips

@Jay_zo @meaganwade should he have orange hair? Asking for a friend… #cmworld

@CMIContent

A7) I missed out on #CM2015conf and now… http://gph.is/1hJJHEr?tc=1 via @giphy #CMWorld

@ideakid88

Alas, #MiseryLovesCompany @MaureenOnPoint. Happy to oblige! #ImNotNotBitter B^D #cmworld

@KipMeacham

A7d: Oh, and @MarketingProfs awesomely talked about being big and bold (and funny, as usual) #CMWorld

@mikemyers614

@CustomerSpecs Thanks Peter! Not always easy but a lot healthier. The past is to learn from and the future for trying again! #cmworld

@KDHungerford

@ideakid88 we told you – have to start planning your 2016 trip! #cmworld

@CMIContent

A7) Moderating @JoePulizzi @Mike_Stelzner & @brianclark on Small Business Content Marketing = A Blast. #CMWorld

@pamelamuldoon

Our very own @TarahSpeck was at #CMWorld this week — want the highlights?? Read more –> http://bit.ly/1UKasW1 http://t.co/QfqRNfYNT4 v

@PORTALjiwa

@ideakid88 @giphy You’re not alone. @kipmeacham and I are starting an #outsidelookingin club. #CMWorld

@MaureenOnPoint

A7 So many great sessions. @Robert_Rose Tues. p.m. session was great. @TPLDrew had contagious energy and @annhandley motivated me. #CMWorld

@csledzik

@mikemyers614 @MarketingProfs I know! I could listen to her all day long. #CMWorld

@cmcphillips

@mikemyers614 is mentioning this payback of some sort? 🙂 #CMWorld

@MoninaW

@CMIContent @ideakid88 I’ll be driving by Toronto on my way to Cleveland…#CMWorld

@lindadessau

A6: See your answers to Q3. Find the passion from those things & infuse it into your work OR find work that generates passion! #CMWorld

@bendgibbons

Over and out @CMIContent. Great chat @cmcphillips & @michelelinn! Until next week all! #cmworld

@BrandLoveLLC

Q8: What recurring message/theme did you hear in the #CMWorld 2015 sessions you attended? What was your biggest takeaway?

@BrandLoveLLC don’t work too hard! #cmworld

@CMIContent

A7) John Cleese takes first prize. Followed by @randfish. They’re great speakers who can teach and entertain at the same time. #CMWorld

@CrowdContent

I had a great conversation with @mmencin as well about DAMs, content audits and more. Mickey is so smart! #cmworld

@michelelinn

@IndieFlixCEO @dayzerotv @LornaKneeland No, thank YOU! (what does this mean?) #cmworld

@MaureenOnPoint

@CMIContent @Jay_zo I thought we liked the colour orange… #CMWorld

@meaganwade

Good #content #marketing makes a person stop…read… think… behave… differently. #cmworld.

@JozsefJozseh

#NotTheCMWorld1Percent #OutsideLookingIng @MaureenOnPoint @ideakid88 @giphy #cmworld

@KipMeacham

@CrowdContent @randfish Two excellent speakers for sure! #CMWorld

@cmcphillips

A7: So many great speakers, @TPLDrew and John Cleese may have been favorites. Met so many great people too. #CMWorld https://twitter.com/CMIContent/status/643826891183382529

@JeremyBednarski

A7) But seeing old friends who I met in ’11 & connecting w/new friends…that was the best. #CMWorld

@pamelamuldoon

@michelelinn .@mmencin is a fabulous CLE friend! #cmworld

@CMIContent

I had my own conference. Attendees: Me, Cat named Canker, Jell-O cup, empty sounds, loneliness. #cmworld

@BrandedCartoons

A8: Open your ears… listen to your community instead of guessing/assuming what they want. They will tell you. #CMWorld

@ringo66

@CMIContent Yes and the plan has been implemented. No way I am missing out again! #CMWorld

@ideakid88

A7 Getting to meet so many speakers at #CMWorld was great. They’re there to learn too. Not every conference can say that.

@csledzik

@BrandedCartoons did Canker wear orange? #cmworld

@CMIContent

@cmcphillips @CMIContent I do not. Which tells me you’ve given me a takeaway from today’s #CMWorld! And that’s a good thing.

@bendgibbons

@KipMeacham @ideakid88 @giphy This one made me LOL. ha-ha #cmworld #absurdhastags #icantstop

@MaureenOnPoint

Noted. #CMWorld https://twitter.com/KipMeacham/status/643828898355093505

@cmcphillips

A8: The recurring themes I heard were: Passion, creativity and uniqueness. Set your brand – and yourself – apart. #CMWorld

@cmcphillips

A6. Make it a goal to be a positive ripple in someone’s life each day and your content will echo your actions 🙂 #cmworld

@KDHungerford

For me a “great” gender balance of SPEAKERS would be 50 per cent, @cmcphillips…. #cmworld

@jgombita

A8: My biggest takeaways were – stand out, write well, produce great content, and love your customers. Simple, right? #CMWorld.

@cmcphillips

Hey @CrowdContent! Great seeing you guys! I rocked my t-shirt yesterday. “What happens in Cleveland is going on my blog.” Lol #cmworld

@LaToyaReports

@cmicontent A8) – @JoePulizzi “What are you going to stop doing?” That’s how I got to “simplify”! Thanks for the lesson Joe! #CMWorld

@cmqueen101

@CTrappe No, it’s a compliment. It’s very close to what some non self-aware people offer as genuine advice. #CMWorld

@MusicAdamT

#LoveAbsurdHashtags #DigitalYoga #DigitalZen @MaureenOnPoint @ideakid88 @giphy #cmworld

@KipMeacham

A8 Words can move people, no matter the brand/medium. Tell authentic stories & be passionate and your content will make an impact. #CMWorld

@JCopeGNGF

A8) Create content that makes a difference. #CMWorld

@pamelamuldoon

A8: No need to reinvent the wheel. As @jaybaer said, for every big piece of content you do, you should generate 8 smaller pieces. #cmworld

@shawn_turner1

@amywhiggins hey hey Amy! #CMWorld, did we mention that our very own community member here had a HUGE crowd for her session? #cmworld

@CMIContent

A7: Oh! Almost forgot highlight of #CMWorld, if not my life: sitting on the top row of the Hollywood Squares! http://t.co/VlsYn1XA5i

@carmenhill

Yes! One great talk at #Cmworld was on how to use humor. That recording will be worth watching. https://twitter.com/maureenonpoint/status/643824116265435136

@MarciaRJohnston

A8: Less content executed brilliantly #cmworld

@ardath421

@jgombita @cmcphillips LOL I read that too quickly and thought it said a great speaker would be 50cent #cmworld

@amywhiggins

@CMIContent A8 I enjoyed hearing from @rajivscribe and many other former journalists about their transition into #contentmarketing! #CMWorld

@MoninaW

A8: My other biggest takeaway: Our #CMWorld community is incredible. It’s like one big, happy family reunion. Gives you the warm fuzzies.

@cmcphillips

@cmcphillips When there is sameness all around, you need to be different to stand out #CMWorld

@credibleagency

A8: It’s time for the campaign to go away. Content marketing is a long game and not just a short win #CMWorld

@bediscontent

A8 #CMWorld I think the very best message is that creativity and passion needs life to nurture it and inspire, TO inspire others

@calgarydreamer

A8: Put the reader (or user) of content first. Make content engaging, useful, and relevant. #CMWorld

@utangelina

@latoyareports @crowdcontent so so jealous! Never did get a chance to snag a shirt! #CMWorld

@MoninaW

A8. One theme = making it happen for yourself. Create your own side projects to figure things out. Leads to luck, too. #cmworld

@michelelinn

@KipMeacham I’m looking forward to more tweeting with you, sir. Teehee… #marketingnerds #silly #outsidelookingin #CMWorld

@MaureenOnPoint

A7 and A8: Didn’t go, just watchin’ and listenin’. #CMWorld http://t.co/b8NGzm639V

@MusicAdamT

Agh, I’m always a question behind in #cmworld chat! I need a bigger screen and faster fingers!

@KDHungerford

.@mikemyers614 The not-so-evil geniuses behind @CMIContent and the #CMWorld hashtag: @MoninaW and @cmcphillips.

@csledzik

@amywhiggins @jgombita Well, that wouldn’t help with a gender balance, now would it? 🙂 #CMWorld

@cmcphillips

A8: I saw the light in Google Analytics… thanks to Andy Crestodina #cmworld

@camnygsta

@mikemyers614 @MarketingProfs Dude, we were in a bunch of the same sessions. How did we miss each other the whole time? #CMWorld

@JeremyBednarski

A8: Theme this year was all about emotional stories. Last year seemed to be tell their stories, now add PASSION #cmworld

@amywhiggins

Likewise, @MaureenOnPoint #HashtagsAsArt #cmworld

@KipMeacham

@michelelinn I hope some of my sentences use proper grammar and structure. LOL. Looking forward to chatting soon more. #cmworld

@CTrappe

I think this one gets overlooked so frequently. Important to experiment! Do the work. #cmworld https://twitter.com/michelelinn/status/643829376908460032

@MaureenOnPoint

This is something to post on my wall @KDHungerford #cmworld http://twitter.com/KDHungerford/status/643829056023212032

@michelelinn

@bediscontent our cmgr said that even the snail got on the ark! It takes time! #cmworld

@CMIContent

A8: It’s all about the people. Sure the messages are compelling and useful, but it’s the people I come back to see. Inspiring. #CMWorld

@mikemyers614

@carmenhill Okay, that is VERY cool! Love it, Carmen! #cmworld

@KDHungerford

A8) Ask “WHY” when creating content. Don’t just fulfill a bland spot on the editorial calendar. Tk you @halvorson #CMWorld

@pamelamuldoon

@KDHungerford the struggle is real. We all feel your pain! 🙂 #cmworld

@CMIContent

A8: Biggest takeaway from #CMWorld > Insane Honesty. My favorite session by far. A close second is Influencer marketing.

@billcush

@JeremyBednarski @MarketingProfs Not to beat the same drum, but I didn’t have my hat. We probably sat next to each other. #CMWorld

@mikemyers614

@jgombita Dependent on submissions, availability and other factors. But we certainly do our best each year! #CMWorld

@cmcphillips

@mikemyers614 is #KillingIt on today’s #cmworld #tweetchat, IMHO. #RecapDrivingMyRageAndSelfLoathing

@KipMeacham

@amywhiggins 🙂 whether male (like 50cent) or female, rappers not MY first choice of speakers…. @cmcphillips #cmworld

@jgombita

@LaToyaReports Perfect!! Tweet a pic next time you rock it. 🙂 We’ve already got some ideas for next year. #CMWorld.

@CrowdContent

We’ll spend the last few minutes asking @michelelinn and @cmcphillips questions. Ask now! #CMWorld

@CMIContent

A8) Ask “WHY” when creating content. Don’t just fulfill a blank spot on the editorial calendar. Tk you @halvorson #CMWorld

@pamelamuldoon

@KDHungerford RIGHT? I type pretty fast, but this stream is on warp. #CMWorld

@MaureenOnPoint

@amywhiggins Thanks! So much brilliance to capture 🙂 #CMWorld

@lindadessau

@michelelinn We need 2 weeks for #CMworld. 1 week to learn, one week to catch up

@amywhiggins

@billcush That’s so great, Bill! Making a list of all of these now. #CMWorld

@cmcphillips

@KipMeacham Thanks, Kip. Wish you’d been at #CMWorld (so you could walk around with me and say such nice things!).

@mikemyers614

A8: Passion, Make a Difference, Focus #CMWorld https://twitter.com/CMIContent/status/643828638350110721

@JeremyBednarski

A7: One takeaway was @jkrohrs mentioning his time at WOXY. This playlist got me through the squall on I-71. #CMWorld https://open.spotify.com/user/techskirt/playlist/7tgG0499PQ6LihgTDFr4VZ

@bendgibbons

Doing it. “@michelelinn: A8. One theme = making it happen for yourself. Create your own side projects to figure things out. #cmworld”

@av8r2000

Another great lesson for content marketers #cmworld http://twitter.com/JCopeGNGF/status/643829152437506048

@michelelinn

@THowardWriter we’re so glad! Lots of recaps are online now too http://cmi.media/cmw15listly #cmworld

@CMIContent

@amywhiggins @lindadessau She must be the fastest tweeter in Canada! #CMWorld

@cmcphillips

@jgombita Would of been better than Nick as a closing keynote #CMworld cc @cmcphillips

@amywhiggins

Have you seen yet @JoePulizzi’s takeaways from this year’s Content Marketing World? http://contentmarketinginstitute.com/2015/09/words-content-marketing-world/ #CMWorld http://t.co/8TvkkUoFZG

@CMIContent

Retweeted LatinSpots (@LatinSpots):New Content es la Agencia del Año del Content Marketing Awards #CMWorld… http://fb.me/3m6ZS8ccM

@LUXURIAtips

oh Yes! If you can’t answer the ‘why’, don’t publish. It’s okay, really! And less is truly more. #cmworld https://twitter.com/pamelamuldoon/status/643829696682004481

@KDHungerford

A8. Efficiency in content creation, the importance of online video content, and quality storytelling over quantity of content. #cmworld

@Marketwired

@MelEdits we understand! Good to see you last week! #cmworld

@CMIContent

@cmcphillips sigh. When I hear words like that, it sounds like it wasn’t even close to 50 per cent… #cmworld

@jgombita

@amywhiggins Wouldn’t that be great?! I was extra sad to come home this year. I wanted more time with everyone #cmworld

@michelelinn

.@michelelinn Twitter chats help me feel connected to the #contentmarketing community. 2nd best to #CMWorld. 🙂

@BrandLoveLLC

@michelelinn Is there a new technology that you think will change the shape of the content marketing landscape this coming year? #CMWorld

@bediscontent

@credibleagency @cmcphillips True but being different is not easy http://gph.is/16Zmggj?tc=1 via @giphy but you can shake it off! #CMWorld

@ideakid88

Ha! I said that on Facebook that @CMIContent puts on an International family reunion in Cleveland each year!#CMWorld https://twitter.com/cmcphillips/status/643829290379935744

@JeremyBednarski

@amywhiggins so the opener and closer were both by males? #cmworld

@jgombita

Love the family reunion piece! #CMWorld https://twitter.com/JeremyBednarski/status/643830518002384896

@mikemyers614

How do you count two words from #cmworld https://twitter.com/cmicontent/status/643830158881779712

@Jeanwrites

@bediscontent I don’t think there is 1 tool. The tool that will have the most impact will address an org’s biggest challenge #cmworld

@michelelinn

@CMIContent Whew. Strength in numbers. So happy I’m in good company 🙂 #cmworld

@KDHungerford

Did you know we have set our dates for next year? Join us at #CMWorld September 6-9, 2016! http://t.co/WJWXX0yLxi

@CMIContent

Major #CMWorld takeaway: Ensure content is a separate value stream beyond product/service via authentic, entertaining insights.

@csledzik

@michelelinn I was extra tired, but yes, did want way more time with ol’ friends #cmworld

@amywhiggins

A8: the obvious snarky answer for #CMWorld http://t.co/diMGaziMHO

@ringo66

@billcush Let’s say that too! Really just planning my list of sessions to watch and in what order! Repurposing will happen too! #CMWorld

@cmcphillips

@BrandLoveLLC @michelelinn Agree! #CMWorld

@cmcphillips

http://qub.me/P6_aIn @MelEdits #ClevelandRocks #cmworld

@KipMeacham

@cmicontent just but it in my diary an hr ago! lol #CMWorld

@cmqueen101

@CMIContent Is there a possibility that those of us who were at the conference of the year can get to see the output in any way. #CMWorld

@ideakid88

@ideakid88 @cmcphillips @giphy Yeah but its the best thing you can do to grab your audience attention #CMWorld .

@credibleagency

@bediscontent For many, I think they want tools for process and measurement #cmworld

@michelelinn

.@lindadessau I think there is a “takes one to know one” joke in here somewhere. #CMWorld

@billcush

@csledzik we’ll have to see what the post-event video shows 🙂 #CMWorld

@MoninaW

@jgombita The best keynote by far was by @halvorson at #CMworld…<a< a=””> HREF=”http://twitter.com/jaybaer” TARGET=”parent”>@jaybaer</a<> was awesome as well

@amywhiggins

@mikemyers614 @MoninaW @cmcphillips and huge thanks to you for being such a great advocate for our community! #cmworld

@CMIContent

From the promoted tweets I’m receiving from @GoDomRep, should we expect a change in locale for #CMWorld 2016?!?

@bendgibbons

@MaureenOnPoint Turbo boost, please! http://gph.is/MCE5gq #cmworld

@KDHungerford

@MarciaRJohnston Feel free to use it. Unless you make money, in which case, feel free to send me 10% of the gross. Of. The. Gross. #CMWorld

@MusicAdamT

@Marketwired That’s a lot of takeaways! 🙂 Good for you. I hope you have actionable advice to help on all counts! #CMWorld

@cmcphillips

@CMIContent @cmcphillips @michelelinn Thanks for the chat! #cmworld

@TajFirstBase

@bendgibbons @GoDomRep but why? CLE is the content marketing capital of the world! #cmworld

@CMIContent

@JeremyBednarski @CMIContent Truth! Reuniting w/ all your long lost relatives that you talk to throughout the year. #CMWorld

@CrowdContent

@ringo66 Snarky? I don’t get it. Isn’t it honesty? #CMWorld

@amywhiggins

This is a must see, cannot miss event! So clear these dates now or forever live in #CMRegret! #CMWorld https://twitter.com/haydenaj/status/643830758617030656

@ideakid88

@KDHungerford There really isn’t enough references to Knight Rider. EVER. ANYWHERE. #CMWorld

@MaureenOnPoint

Next week, we’re chatting with @KDHungerford on community building to support marketing goals. It’s a #BizHeroes and #CMWorld collaboration!

@CMIContent

@amywhiggins had you heard either of them speak before? So many conferences seem to recycle same keynote speakers, over and over. #cmworld

@jgombita

Creating a Content Galaxy: How to Save Time and Improve Quality with Repurposing from Amy Higgins #CMWorld http://bit.ly/1UHLxYo

@getcontenido

@JeffLHerrmann enjoy #DF15 – but try not to forget your #CMWorld friends 🙂 #cmworld

@CMIContent

@CMIContent @GoDomRep That’s what I thought! Just wanted to make sure I wouldn’t need my passport next year 🙂 #CMWorld

@bendgibbons

@ringo66 orange donuts, of course #cmworld

@CMIContent

@bendgibbons Why go there when you can go to Cleveland, the content marketing capital of the world? #CMWorld

@cmcphillips

Thanks @cmcphillips and @CMIContent! I could Tweet for hours about all the things I loved about #CMWorld (and probably have…lol).

@JeremyBednarski

@pamelamuldoon @michelelinn @cmcphillips makes your tweeting fingers tired, right? 🙂 #cmworld

@CMIContent

@wallykoval you know the saying that there is only X many “plot” devices for books; it’s in the details/shading you differentiate. #cmworld

@jgombita

@KDHungerford @MoninaW @michelelinn You were missed, Kelly! Can’t wait for our chats next week!! #CMWorld

@cmcphillips

Thanks for hosting a great conference, @CMIContent! See you at the next reunion 😉 #CMWorld https://twitter.com/CMIContent/status/643831167083397121

@CrowdContent

@cmicontent I’ll be back in Australia this time next week and asleep 🙁 but today was fun! glad I joined! #CMWorld

@cmqueen101

IN ONE HOUR! @WebinarReady talks 5 prescriptions to attract your webinar audience! http://bit.ly/1UNEPjy #CMWorld http://t.co/t64YP9DKR5

@CMIContent

That was my first #cmworld and it was *fun*. Thanks for hosting!

@MaureenOnPoint

@CrowdContent friends and family definitely have big reunions! Go big or go home! #cmworld

@CMIContent

@JeremyBednarski @CMIContent You’re the best! I see that you’re speaking on #CMWorld for AMA. Need some swag to take w/you?

@cmcphillips

@cmcphillips Thanks, I try to be always. No sense being uptight in this life. #CMWorld http://t.co/v4awKA0zhh

@MusicAdamT

@crestodina ah it wasn’t enough time! I had so many questions but your presentation really made me think #CMWorld

@ElenaVerlee

@cvanwert @bediscontent I love being able to say, w/ confidence, “there’s no such thing as a #ContentMarketing *Campaign*” #CMWorld

@csledzik

@CMIContent You betcha. It’s on my calendar. #cmworld

@MaureenOnPoint

@cmcphillips Thank you and my pleasure! I will be using it in the coming months to promote #CMWorld 2016. #CMRegret

@ideakid88

@ElenaVerlee @crestodina that’s what it’s all about, right? Love this. #cmworld

@CMIContent

@MaureenOnPoint Awesome, Maureen! Every Tuesday! And they’re broader #contentmarketing examples, not just re: our event. #CMWorld

@cmcphillips

@ElenaVerlee @crestodina Andy’s good like that – always makes you think 🙂 #cmworld

@amywhiggins

@cmcphillips @CMIContent Sure! Thanks. First official speaking gig…any pointers? #CMWorld

@JeremyBednarski

@cmqueen101 get some rest! #cmworld

@CMIContent

@jgombita I’ve heard Jay before…and love hearing him again and again #CMworld

@amywhiggins

@cmcphillips I figured. We had someone from our office go and I was green with envy! Looking forward to next week! #CMWorld

@MaureenOnPoint

@credibleagency @cmcphillips @giphy Definitely! If you pay the being different price, the right audience will be nice. #CMWorld

@ideakid88

@cmcphillips @MoninaW @michelelinn So excited! Buying bigger screen (& faster fingers) this weekend 😊#cmworld & #bizheroes = double trouble!

@KDHungerford

Nice, high level overview of #CMWorld from @carmenhill #contentmarketing If it isn’t in writing, it isn’t real. https://lnkd.in/e76XRAP

@claudinesview

.@CMIContent after 4 days of #CMWorld it was @crestodina and @ginidietrich that were my favs. Will be re-watching their videos oh 10X 🙂

@ElenaVerlee

Insightful Smry > #CMWorld takeaway: Ensure content is a separate value stream beyond product/service via authentic, entertaining insights.

@BradLawless

@ElenaVerlee @crestodina @ginidietrich we know the feeling. Think we’ll be watching several videos on repeat! #cmworld

@CMIContent

@cmcphillips Agreed. Heresy to some perhaps, but I’d rather be in Cleveland. #CMWorld

@bendgibbons

@MaureenOnPoint I’m with you on that one! I had posters on my wall! (of the car — of course!) #cmworld http://t.co/ne5sdkHACV

@KDHungerford

@pamelamuldoon @michelelinn Agreed! #CMWorld

@bendgibbons

@michelelinn Agree! Balances out my withdrawals a little bit! #CMWorld

@cmcphillips

@jgombita To be honest, I don’t care about gender mix with speakers. I just care that they are informative and entertaining. #CMWorld

@amywhiggins

Awesome read from my friends @moxieingreen and @lieblink about Content Marketing ROI Measurement! #CMWorld https://twitter.com/moxieingreen/status/643817746187317248

@durmantyler

@KDHungerford There’s no shame in loving #theHoff. #CMWorld

@MaureenOnPoint

@KDHungerford @MoninaW @cmcphillips @michelelinn Agreed! #CMWorld

@bendgibbons

@MarketingProfs @mikemyers614 Well, except when @jasonmillerCA is wearing them…lol. #CMWorld

@JeremyBednarski

@ideakid88 @cmcphillips Have a feeling the folks at #CMRegret will also be in attendance at #INTOWN16. #CMWorld

@bendgibbons

@meaganwade Nice! Funny that I actually find it really hard to concentrate in silence. #CMWorld

@JeremyBednarski

5 Step Algorithm Hack to Achieve Greater Social Visibility #CMWorld via @Alexis5484 @toprank http://ow.ly/SeSCh

@eprokop1

Simple Tips for Better Creativity from John Cleese #CMWorld – http://go.shr.lc/1OUSdvo

@BradLawless

Fresh off of #CMWorld,<a< a=””> HREF=”http://twitter.com/MattTGrant” TARGET=”parent”>@MattTGrant</a<> wants to remind us that #contentmarketing is just a tactic http://buff.ly/1Kdcdbx @CMOEssentials

@aberdeengroup

Hmm… Didn’t see the smokes tip of the triangle at #CMWorld. https://twitter.com/ssuttell/status/643834401395212289

@bendgibbons

1/3 of #B2B marketers invest NO $ in their #buyerpersonas… worth what they cost. #cmworld #cmw – B2P Persona Survey http://bit.ly/1PvF6AF

@b2ppartners

@GoAnimate thank you for being a top sharer of our content! What was your favorite takeaway from #cmworld?!

@MediaValet

#B2B brands that are insanely honest disarm their audience, build trust and signal extreme confidence. – @dougkessler #CMWorld quotes

@erburgess



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