The #CMWorld 2014 Wrap Up Twitter Chat

TwitterChat_CMWorldLast week, we took a break for our typical #CMWorld Twitter chats and focused on a wrap up from Content Marketing World. A HUGE thanks to everyone who attended the event as well as all of our Twitter chat participants. Honestly, we can’t tell you how much we love this community!

Q1: What recurring message/theme did you hear in the #CMWorld 2014 sessions you attended?

 

A1: Empathy and authentic connection to your audience + Storytelling in a big way #cmworld

@RtMixMktg

 

A1: I think the idea of a formal #contentmarketing strategy is being made real by organizations of all sizes. #cmworld

@JoePulizzi

 

Finally remembered to jump in the #CMWorld chat this week, after a great time in Cleveland!

@JamesAnder1

 

@PascalClarysse Welcome, Pascal! So great to have you here. #CMWorld

@CMIContent

 

Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014 http://ift.tt/Xw5NQG | GrowthHackers

@kazzrita

 

@CMIContent One word: Strategy. All of the new ideas/tools/concepts are great. Without a documented strategy, they’re meaningless #CMWorld

@tjbasalla

 

Sorry I didn’t get to meet more of you! I broke my phone right at the start of #CMWorld, so I was incommunicado the whole time.

@Erin_E_Palmer

 

@RtMixMktg I can’t believe we missed each other πŸ™ #cmworld

@lindadessau

 

A1: Lots of discussion about real measurement and using data to drive content, media buys, cultural change… #cmworld

@JoePulizzi

 

@MandyBayArea @marshallk We were so sorry to miss it! Have a feeling we’ll hear more as the week goes on. #INBOUND14 #CMWORLD

@crowdly

 

A1: Content distribution “bringing” content to where the readers are. #CMWorld

@JamesAnder1

 

A1. Wasn’t in attendance for #CMWorld 2014, so I’ll take this as the point to cue #FOMO #cmworld

@NathanStrum

 

3 Things Kevin Spacey Taught Us About Content Marketing at #CMWorld http://bit.ly/1sh7cCZ via @andreavahl

@gpfratoni

 

A1: Write, write and then write some more!! #cmworld

@lttlewys

 

A1: I heard that story remains critically important. People want a story…and we should give it to them (the story, that is) #CMWorld

@mikemyers614

 

A1: It all came back to good storytelling. #CMWorld

@Erin_E_Palmer

 

@SueBrady That will be a #FOMO party of 2, please. #cmworld

@NathanStrum

 

Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014 http://ift.tt/Xw5NQG

@RaulYanezAlonso

 

Super excited to be able to attend #CMWorld today

@3rhinomedia

 

A1: Was relieved to hear the focus on quality content over just “push out as much content as possible” – whew #cmworld

@JoePulizzi

 

Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014 #growthhacking #belgium http://ift.tt/1djKNzM

@GrowtHackersBE

 

@3rhinomedia Hi Don! Great to see you! #CMWorld

@CMIContent

 

A1. My takeaway was that we need to be more mindful of focusing on what people really want: https://www.linkedin.com/today/post/article/20140914145525-62335164-content-marketing-s-new-mission-give-the-people-what-they-want #CMWorld chat

@_goldengrams

 

How @generalelectric determines what channels make the most impact: http://outmkt.com/XcBI88 #CMWorld #content #marketing

@outmarket

 

A1: Tell a great story. #cmworld

@CrowdContent

 

@CMIContent The importance of empathy. Good lesson for life beyond content marketing as well! #CMWorld

@atxcopywriter

 

A1 I agree with @mikemyers614 I heard lots of story…also felt there was more of a focus on strategic publishing #cmworld

@tracibrowne

 

@lindadessau I know Linda! I looked for you and @SFerika too but didn’t spot you two. Did find some other friends though! #cmworld

@RtMixMktg

 

Joining in on my 1st #CMWorld Twitter Chat, happening now @ lunch time. http://contentmarketingworld.com/cmworld-twitter-chats/ CC: @Experis_GCS

@_JonathanGraham

 

A1: simplicity and authenticity are things that we can all constantly refine. #CMWorld

@mewzikgirl

 

A1 a big focus on approaching #contentmarketing from a strategic standpoint. A lot fewer shiny viral tactics touted. #CMworld

@SFerika

 

@cmcphillips I KNOW! I can’t believe of all the times to break my phone… ugh! #CMWorld Next year. perhaps? Or if you are ever in Tampa.

@Erin_E_Palmer

 

A1: Did anyone notice how many more actual publishers were in attendance? Thought that was interesting… #cmworld

@JoePulizzi

 

@CMIContent Too bad we couldn’t attend, it’s a very long way from Beirut, so hoping to catchup on the best takeaways here #cmworld

@mcsaatchimena

 

Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014 #growthhacking #growhacks_es http://ift.tt/Xw5NQG

@growhacks_es

 

@mikemyers614 A powerful tool. We are social creatures who have forever passed down our knowledge through stories. #CMWorld

@JakeDParent

 

@Erin_E_Palmer So glad we pulled it off at the last minute! #CMWorld

@atxcopywriter

 

@Erin_E_Palmer I’ll have to convince @joepulizzi to send me to Tampa for a quick visit! #CMWorld

@cmcphillips

 

@JoePulizzi All talking about #NativeAdvertising, which was great! #CMWorld

@JamesAnder1

 

@RtMixMktg @lindadessau Even with my Hello Kitty shoulder bag it can be hard to find 1 person in a sea of 2600! πŸ™‚ #CMworld

@SFerika

 

I’m missing all the great friends I met at #cmworld. Especially Sienna from @tapinfluence. No dogs here at #socialshakeup

@irahaberman

 

@dimpleandasmirk @tjbasalla – Yes, but you must also have the right people to execute upon that strategy. #CMWorld

@_JonathanGraham

 

@mcsaatchimena @CMIContent Same here. While I couldn’t attend, the second-best route is to learn from others experiences there #cmworld

@NathanStrum

 

@mcsaatchimena Well thanks for joining us here! Maybe Cleveland, Singapore or Sydney in 2015! #CMWorld

@CMIContent

 

A1: And still surprised about how little paid content promotion is being used. 2015 should be a big year for paid promotion. #cmworld

@JoePulizzi

 

@atxcopywriter Me too! The stars aligned, hahaha! #CMWorld

@Erin_E_Palmer

 

A1: Time, effort, creativity and uniqueness are essential to stand out in an increasingly crowded world of content #cmworld

@RtMixMktg

 

After a great time at #CMworld – keeping the party going with my 1st #CMworld chat this morning. Excellent learning opps.

@heykarri

 

@Erin_E_Palmer Terrible timing on your phone fail! #cmworld

@carmenhill

 

@SFerika Agree, be smarter about content vs chasing the glammer πŸ˜‰ #cmworld

@lttlewys

 

@JoePulizzi Yes, and how the term ‘publisher’ is changing…Buzzfeed, Mashable, etc. #CMWorld

@mikemyers614

 

@crowdly @marshallk Probably, there’s a lot of overlap (focus, speakers & attendees) glad I’m at both πŸ™‚ #CMWorld #INBOUND14

@MandyBayArea

 

ola amigos! #CMWorld

@Brewbom

 

@SFerika @RtMixMktg @lindadessau – HA! Imagine how hard it is at #Inbound14 with 10K. #CMWorld

@_JonathanGraham

 

@NathanStrum @mcsaatchimena @CMIContent snap! #cmworld Europe next, @JoePulizzi?

@webber_karen

 

@JoePulizzi Now we just have to wait for that one to catch on with all the people that weren’t in Cleveland last week #CMWorld

@atxcopywriter

 

Q2: How have you seen the industry evolve in the past 12 months, specifically since #CMWorld 2013?

 

@_JonathanGraham Yes…#cmworld is still a “small” conference compared to #Inbound14 πŸ™‚ #cmworld

@JoePulizzi

 

@alexmasica I’m with you, I missed the event, I’m just joining into the chat πŸ˜‰ #CMWorld

@3rhinomedia

 

A2: Focus on #NativeAdvertising has been huge. A great way for brands to elevate and promote content. #CMWorld

@JamesAnder1

 

@heykarri Thanks for joining us, Karri! And so glad you were able to join us last week for #CMWorld! Recovered on sleep yet?

@CMIContent

 

the main problem in #contentmarketing I have seen is that I didn’t get to go to #cmworld @CMIContent

@Brewbom

 

@webber_karen @NathanStrum @CMIContent @JoePulizzi Ditto! #cmworld

@mcsaatchimena

 

A2: My biggest takeaway – the sheer number of orgs that brought their WHOLE team to the event. Wow. #cmworld

@JoePulizzi

 

@JoePulizzi Many social marketers think “one or the other”. Using CM + promoted in combo is where the magic is #CMWorld

@PascalClarysse

 

@Brewbom Shame on you πŸ˜‰ #cmworld

@JoePulizzi

 

Reading all your posts so far, really wish I could have attended! #CMWorld Sounds like it was a fantastic hit!

@TaraJantzen

 

A2: Actually surprised at the focus on “writing” content – expected much more emphasis on visual, or at least multi-format style #CMWorld

@heykarri

 

@MatthewLiberty @lttlewys But don’t publish everything without a reason. #CMWorld

@CMIContent

 

@CMIContent A2: Content Marketing industry in particular is certainly evolve so much since past year! People have started to invest #CMWorld

@MUmar_Khan

 

A2: Content marketing has gone from WTF to OMG to YOLO #CMWorld<a< a=””> HREF=”http://twitter.com/CMIContent” TARGET=”parent”>@CMIContent</a<>

@Brewbom

 

A2 more orgs are including video/audio into their content plan…also starting to get past cheap content and going for meatier #cmworld

@tracibrowne

 

Missed out on #CMWorld? Check out the top 3 takeaways and 20 most unforgettable speaker quotes in our latest eNews http://bit.ly/1sha0Qv

@Rick_Sobey

 

A2: Much easier to see culture change when it’s not just one content champion trying to make change happen. #cmworld

@JoePulizzi

 

@TaraJantzen It was, Tara! Maybe in 2015. πŸ™‚ Stick around for some great talks about the state of #contentmarketing post #CMWorld.

@CMIContent

 

@carmenhill It really was! Such a klutz. And I didn’t bring my laptop to make room for more shoes, so I was off-the-grid. #CMWorld

@Erin_E_Palmer

 

Q2: I think many are realizing what @jaybaer talks about (paraphrasing here): it’s more about the wizard than the wand. #CMWorld

@mikemyers614

 

@CMIContent I agree to not publish everything. Depends on goals and reasons behind the piece. @lttlewys #CMWorld

@MatthewLiberty

 

A2: Audio storytelling has received a LOT more focus in the last 12 months – especially in B2B #cmworld

@JoePulizzi

 

@3rhinomedia @alexmasica Me too. Sounds like we missed a helluva time. #CMWorld

@JakeDParent

 

@Brewbom Hate to say I told you so, but…. #CMWorld

@cmcphillips

 

@_JonathanGraham @RtMixMktg @lindadessau that’s a drawback of mega conferences– you can miss out on that 1:1 connection #CMworld

@SFerika

 

A2: As @jaybaer said – lots and lots of CM Tools. Native advertising interest and new methods. Content Markting going mainstream. #cmworld

@RtMixMktg

 

A2- I think the role of content marketing has become more valued and more validated. People are getting just how much it matters #cmworld

@NathanStrum

 

@JakeDParent @annhandley @ScottLum @gracenote looks very interesting! TY for the lead Jake #CMWorld

@3rhinomedia

 

A2: More familiarity w/ the #contentmarketing industry. More realization of it’s importance! #cmworld

@CrowdContent

 

Q2. Changes include… Taking this “content marketing thing” more seriously. Seeing its value. Crafting strategies. #CMWorld chat

@_goldengrams

 

I know #CMWorld is about Content Marketing but I still hoped @CMPunk was opening a themepark

@callsignemily

 

True > @JoePulizzi A2: Much easier to see culture change when it’s not just one content champion trying to make change happen. #cmworld

@mikemyers614

 

A2: pleasantly surprised to see a mix of marketing and sales teams speaking about the importance of content. Not just mktg sided. #CMWorld

@mewzikgirl

 

A2: And here comes all the VC funding in the #contentmarketing industry. Couldn’t believe all the new TECH #cmworld

@JoePulizzi

 

@JoePulizzi Agree it was good to see an intensive session devoted to podcasting this year. #CMWorld

@heykarri

 

@Brewbom Oh no! You’ll have to go next year! πŸ™‚ #CMWorld

@TracyMallette

 

@lttlewys @SFerika indeed. Solve people’s problems, answer their questions, and entertain them if possible. #cmworld

@kmullett

 

A2: it seems more and more companies are realizing content marketing is storytelling and value creation #CMWorld

@Brewbom

 

Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014 http://ift.tt/Xw5NQG

@chatapon2

 

@heykarri Thanks…I think next year we will do a whole workshop on audio storytelling #cmworld

@JoePulizzi

 

@MatthewLiberty @CMIContent @lttlewys Should there ALWAYS be a business objective behind the production of content? #CMWorld

@JakeDParent

 

@heykarri Yes – we hope you enjoyed that one! #CMWorld

@CMIContent

 

A2 There is more a focus on inter-connectivity rather than just willy nilly publishing…sorry for using such technical terms #cmworld

@tracibrowne

 

#CMWorld: B2B Blogging Driven by Employees http://goo.gl/GUwDmy via @WTWH_Marketing

@WTWH_Nicole

 

@mewzikgirl Agree – that was one big note coming from our team meeting on Friday morning! #CMWorld

@CMIContent

 

@tracibrowne You use all the fancy terms πŸ˜‰ #cmworld

@JoePulizzi

 

Yes! @JoePulizzi A2: Much easier to see culture change when it’s not just one content champion trying to make change happen. #cmworld

@CMIContent

 

@JakeDParent I don’t think it’s always a business decision. Sometimes it’s personal, funny, educational. @CMIContent @lttlewys #CMWorld

@MatthewLiberty

 

@tracibrowne Sounds like a great title for a presentation…call for speakers opens in November! #CMWorld

@CMIContent

 

@JoePulizzi SOLD! I’m pretty sure audio is poised for a breakthrough year, so should be good case studies and speakers for it. #CMWorld

@heykarri

 

A2: Video is where it’s at now. YouTube is the 800lbs gorilla. Spotify, FB, Flipboard now all taking video ads. #CMWorld

@PascalClarysse

 

@JoePulizzi @emctv will be working with @PAGATIM to create some unique audio stories for our #InformationPreservation FB page. #CMWorld

@MaggieEMCTV

 

@heykarri Shameless plug but beneficial for you…did you hear about the CMI podcast network launching this month? #CMWorld @pamelamuldoon

@CMIContent

 

@NathanStrum it’s all about how much we’re putting into it on both sides, right? #CMWorld

@vegecomgirl

 

Q3: For those in attendance, what was your favorite moment, lesson or speaker from #CMWorld 2014?

 

@JakeDParent I don’t think so!! Sometimes you just need to share a story, it needs to be written @MatthewLiberty @CMIContent #cmworld

@lttlewys

 

@CMIContent CMI podcast network? What’s that about? #cmworld

@lindadessau

 

@CMIContent @pamelamuldoon … uh, now I have πŸ™‚ Awesome! I will check it out for sure. #CMWorld

@heykarri

 

@CMIContent Honestly I loved seeing everyone in person. I love Tuesdays, but meeting everyone was just awesome. #CMWorld

@cmcphillips

 

@MatthewLiberty Hiya Matt!! Next year… we need to get you to the conf!! #cmworld

@lttlewys

 

#Content and #Influencer #Marketing is A Powerful Way to Grow Your Business #CMWorld http://ow.ly/B7gaT

@FMWaechter

 

@PascalClarysse With that in mind, any tips for smaller operations to keep up with big video production budgets? #cmworld

@JakeDParent

 

A3: My favorite moment was probably getting roasted by @KevinSpacey. I’m already working on my Joe Pesci accent. #cmworld

@JoePulizzi

 

A3: My fav moment was when @JoePulizzi revealed his new all PINK wardrobe #pinkistheneworange #CMWorld<a< a=””> HREF=”http://twitter.com/CMIContent” TARGET=”parent”>@CMIContent</a<>

@Brewbom

 

@CMIContent Scott Stratten (@unmarketing) had me falling over laughing, but he made his points so clearly. #CMWorld

@tjbasalla

 

A3 One line…Andrew Davis @TPLDrew – “Create Moments of Inspiration” #cmworld

@tracibrowne

 

@vegecomgirl Exactly! #cmworld

@NathanStrum

 

@lindadessau We are starting a podcast network incl @JoePulizzi and @robert_rose’s, but also @toddwheatland and others! #CMWorld

@CMIContent

 

@Brewbom blasphemy! #cmworld

@JoePulizzi

 

@heykarri @JoePulizzi – Maybe it’s just a personal bias; but, I’m not sold on the audio content just yet. Need more data points. #CMWorld

@_JonathanGraham

 

A3: *sigh* #cmworld

@NathanStrum

 

@CMIContent Awesome! #cmworld

@lindadessau

 

A3 Have to say the orange flip flops I got from @TractoBR were super fun! One of my first onsite gifts! #cmworld

@pamkozelka

 

@_JonathanGraham Just fyi, talked to about 75 people who attended #cmworld because of our podcast. So there’s that…

@JoePulizzi

 

A3 Only followed remotely but it sounded like @Robert_Rose was dropping some truth and wisdom bombs! #CMWorld

@webber_karen

 

@tracibrowne @TPLDrew So True! #cmworld

@mcsaatchimena

 

clearly at next years #cmworld @JoePulizzi and I will have to have a #walkoff Pink vs. orange

@Brewbom

 

A3. Spacey was great, as expected, but I actually learned more from Kristina @halvorson. She speaks the truth, man. #CMWorld

@mikemyers614

 

A3: The keynote of @KevinSpacey, @CMIContent. Watched it via Internet & sadly I wasn’t there. Perhaps next year. πŸ™‚ #CMWorld

@SteffiKowalski

 

@JoePulizzi Don’t think I’ll forget that! πŸ™‚ #CMWorld

@cmcphillips

 

I’m with @NathanStrum but I liked when @KevinSpacey dropped the “yea, I know your f**king buzzwords” saw that in a recap #cmworld

@jesephm

 

@CMIContent @lindadessau @JoePulizzi @Robert_Rose @ToddWheatland so awesome! Would def look forward to that #CMWorld

@vegecomgirl

 

A3: @annhandley was AMAZING! And there was a very amusing part about the “blowing going on” in content that I won’t soon forget! #CMWorld

@Erin_E_Palmer

 

A3. Scott Stratten @unmarketing always entertaining! #CMWorld

@AmandaSubler

 

A3: @Unmarketing knocked my socks off! But I was surprised at how much I enjoyed the panel discussions. Interaction = good #CMWorld

@heykarri

 

@SteffiKowalski We’re really glad you got to watch it! And next year for sure! #CMWorld

@CMIContent

 

@mikemyers614 @halvorson Awesome! And yes, she knows her stuff! #CMWorld

@CMIContent

 

A3: Seriously, this year #contentmarketing got real: real business, commerce happening, big organizations…the experiment is over #cmworld

@JoePulizzi

 

@carmenhill Me too! Hopefully next year πŸ™‚ #CMWorld

@Erin_E_Palmer

 

@webber_karen @Robert_Rose Agree! #CMWorld

@CMIContent

 

A3: the rapid fire in @tim_ash ‘s “Your Baby is Ugly” session was amazing. Not for the weak at heart. #CMWorld

@mewzikgirl

 

A3: Loved @TPLDrew as a speaker & also enjoyed @crestodina’s workshop on analytics – it’s not my fav topic so that’s saying a lot #cmworld

@lindadessau

 

All the keynotes were fabulous this year…so much so that as fantastic as @kevinspacey was, he did not eclipse everyone else #cmworld

@tracibrowne

 

@jesephm I keep seeing the @KevinSpacey name drops. Didn’t even know before now he was there… that’s awesome. #cmworld

@NathanStrum

 

@jesephm @NathanStrum Yes, I LOVED that part. #CMWorld

@Erin_E_Palmer

 

@jesephm @NathanStrum @KevinSpacey That’s awesome. #cmworld #SayNoToBuzzWords

@JakeDParent

 

Yup – @shafqatislam and @JasonMillerCA totally killed it at #cmworld http://mlm-digest.com/creating-content-that-drives-revenue-jason-miller-and-shafqat-islam

@aliciannerand

 

@tracibrowne I liked the opening keynote. What was his name? #cmworld

@JoePulizzi

 

Having a nice chat with @thesaleslion and @markwschaefer before their session was a highlight #cmworld

@RtMixMktg

 

@_JonathanGraham @heykarri @JoePulizzi We bet that @pamelamuldoon could offer resources if needed! #CMWorld

@CMIContent

 

A3: Celebrity who actually understood our lingo, our space; and, could justify why he was there. #KevinSpacey #CMWorld

@_JonathanGraham

 

@mewzikgirl Agreed! Were you one of the brave ones to submit a page? @tim_ash #cmworld

@lindadessau

 

@Erin_E_Palmer @annhandley That was pretty hilarious! πŸ™‚ #cmworld

@TracyMallette

 

Agreed! MT @tracibrowne: All the keynotes were fabulous..so as fantastic as @kevinspacey was, he did not eclipse everyone else #cmworld

@AmandaSubler

 

@RtMixMktg @thesaleslion @markwschaefer I bet! Two legends and brilliant minds! #CMWorld

@CMIContent

 

so true MT @_JonathanGraham: A3: Celebrity who actually understood our lingo, our space; and, could justify why there. #KevinSpacey #CMWorld

@tracibrowne

 

A3: I know people will doubt me, but even the panel with the lawyers on content’s legal implications was FAN-tastic! #truth #CMWorld

@heykarri

 

That’s good to know, @tracibrowne. I could only watch @KevinSpacey. I have no comparison to other speakers. #CMWorld

@SteffiKowalski

 

Audio would have more of an effect if it was read by the author! Giving it a personal felling! #cmworld

@SheldonCPF

 

@mewzikgirl @tim_ash Tim always crushes it. #CMWorld

@Brewbom

 

Q4: @jonloomer says fans convert. How do we methodically grow and nurture our audience by staying true to our brand? #CMWorld

 

@_JonathanGraham yes! Was very pleasantly surprised to find how relevant Spacey was to what we do everyday #CMworld

@karrabarron

 

@pamelamuldoon Do you know of anyone who could lead the audio storytelling workshop next year? #cmworld

@JoePulizzi

 

Another highlight was running into @shhh outside of the sessions and getting a chance to get to know her better & plan 2015! #CMWorld

@cmcphillips

 

@SheldonCPF Agree! Much prefer to have the author read audio version of their work #CMWorld

@heykarri

 

@Brewbom @mewzikgirl @tim_ash Always! #CMWorld

@CMIContent

 

@heykarri I appreciated that session as well – important issues that need airtime! #cmworld

@lindadessau

 

Visual content continues its meteoric rise in popularity. Check out some of our favorite visuals from #CMWorld: http://bit.ly/XqhqZl

@AKHIA

 

@lindadessau @cmcphillips @CMIContent hope I can go next year! #CMWorld

@vegecomgirl

 

@PascalClarysse Great tips. Thanks Pascal. #cmworld

@JakeDParent

 

A4: The research tells us that building subscribers is still NOT a key mktg objective. This is a huge issue IMO #cmworld

@JoePulizzi

 

@vegecomgirl Hope so! #cmworld

@lindadessau

 

@heykarri We heard that, and thought the questions could have gone on all day! Should consider more of these. #CMWorld

@CMIContent

 

Hi everyone! Lost track of time talking with @heathermeza but now excited to join the #cmworld conversation πŸ™‚

@michelelinn

 

@lindadessau And done with humor and intelligence – not always easy for lawyers! *rimshot* #CMWorld

@heykarri

 

@vegecomgirl @lindadessau @CMIContent REALLY hope so! 9/8-11, 2015! Pencil it in now! Or Sharpie. #CMWorld

@cmcphillips

 

@JoePulizzi Say more about that? I still hear that as a major goal. #cmworld

@lindadessau

 

#CMWorld Late…but made it!

@JeremyBednarski

 

@heykarri LOL! #cmworld

@lindadessau

 

@vegecomgirl I hope you can join as well next year, too. Would love to meet you IRL! #cmworld

@michelelinn

 

@heykarri Sometime I read and it just feels flat even though it’s a great article, if feel something missing. #CMWorld

@SheldonCPF

 

A4: By being honest with our audience and making an emotional investment, therefore connection with them. #CMWorld

@_JonathanGraham

 

@CMIContent yes, definitely lots of questions. We need something like “legal aide” for content marketers! Free legal advice πŸ™‚ #CMWorld

@heykarri

 

A4: I’m sure you’ll be doing this, but follow up surveys to attendees will tell you a lot about where to go, not go in the future. #CMWorld

@mikemyers614

 

.@lindadessau Just 30% list building subscribers as a marketing objective. I cried a little after seeing that. #cmworld

@JoePulizzi

 

@JoePulizzi We’re getting there at my org. It’s taken 2 years to convince people that our eNewsletter can help us build business. #CMWorld

@mewzikgirl

 

A4 I think all the people at CMWorld running around in orange proves this point…wonder on average how many ppl “fans” recommended #cmworld

@tracibrowne

 

A3: @unmarketing was a highlight. His humor made it easy to absorb the lessons in his keynote – dont always trust numbers & be real #cmworld

@karrabarron

 

@JoePulizzi Hmmmm…..let me check my audio content Roledex. πŸ™‚ Ask and ye shall receive, my friend, #CMWorld #AudioContent

@pamelamuldoon

 

@JoePulizzi It feels like many marketers have given up on email — but it’s not dead yet! #CMworld

@SFerika

 

@mewzikgirl Sweet. Patience is key…sounds like your organization has some of that… #cmworld

@JoePulizzi

 

Q4: Being true to one’s brand in CM is maintaining stream of content that challenges, educates, and informs, helping people grow #CMWorld

@billcush

 

@CMIContent A3: Definitely @JasonMillerCA. He was great! #cmworld

@martinlieberman

 

@SFerika @JoePulizzi Hardly! #CMWorld

@CMIContent

 

A4: If you’re doing content you need to get hip to audience development + everything that entails. Content w/o audience = nothing #CMWorld

@heykarri

 

A4. Make them a part of the process. They’ll grow with you as you grow with them #CMWorld

@vegecomgirl

 

@SFerika HUGE opportunity in email…but the content has to be MUST READ. That’s what is hard to do. #cmworld

@JoePulizzi

 

A4: As Spacey said, give your audience what they want, where they want it and on their timeframe. #cmworld

@TracyMallette

 

@SFerika @JoePulizzi This is contrary to what I read and see in market. I hope it’s not true! #CMWorld

@SueBrady

 

A4: The fact is nurturing is hard so many companies resort to “email blasts” instead #cmworld

@RtMixMktg

 

@JoePulizzi Just re-read your tweet. You’re saying it isn’t and it SHOULD be? (That makes more sense πŸ˜‰ #CMWorld

@lindadessau

 

@martinlieberman @JasonMillerCA Great one! Yes, Jason always delivers great information and content. #CMWorld

@CMIContent

 

@JakeDParent @annhandley @ScottLum @gracenote Lots of truth in that statement #CMWorld

@3rhinomedia

 

25 Opportunities for Content Creation at Events and Conferences http://ow.ly/By89X #eventprofs #cmworld

@Brainzooming

 

Agreed, @_JonathanGraham. Keeping Conversation alive with your audience & trying to connect with new people. Quite the #challenge #CMWorld

@SteffiKowalski

 

Engagement!Q4: @jonloomer says fans convert. How do we methodically grow and nurture our audience by staying true to our brand? #CMWorld

@SheldonCPF

 

@cmcphillips @lindadessau @CMIContent done!! #CMWorld

@vegecomgirl

 

@RtMixMktg Too many think that lead nurturing is slowly releasing product information through email. Sad but true. #cmworld

@JoePulizzi

 

@JoePulizzi I still can’t believe that. Online marketing 101 — build email lists. #CMWorld

@brianclark

 

@JoePulizzi I see what you mean! A light bulb went off for me about my own newsletter during @crestodina’s workshop…#CMWorld

@lindadessau

 

@heykarri CMI Podcast Network launching wk of 9/29! Watch for promos. The Network will be on the @CMIContent website! #CMWorld

@pamelamuldoon

 

Stepped out for a phone call for most of Q4 but I am nodding my head along with all the answers I missed! #cmworld

@NathanStrum

 

@CMIContent @jonloomer A4 After Sales process of getting response from customer #CMWorld

@ankit1989

 

“@Brainzooming: 25 Opportunities for #Content Creation at #Events and #Conferences http://ow.ly/By89X #eventprofs

@ConorCusack

 

@brianclark I’m with you Brian…they need to be reading your blog. #cmworld

@JoePulizzi

 

@AKHIA loved all of Kelly’s work. Showed that to my co-workers instead of just notes. Made it easier for them to grasp the learning #cmworld

@karrabarron

 

@RtMixMktg If we can stop calling them “blasts,” that’ll be a big step in the right direction! #CMWorld #changingmindsets

@_goldengrams

 

A4: As native ads take root with major pubs, they’ll be challenged to say “no” to brands. Audiences will not be forgiving. #CMWorld

@heykarri

 

@CMIContent @JoePulizzi wow, wouldn’t have guessed that. Is that similar to saying engagement isn’t a key mktg objective #CMWorld

@3rhinomedia

 

Agreed! @JoePulizzi Too many think lead nurturing is slowly releasing product information through email. Sad but true. #cmworld

@RtMixMktg

 

Q5: β€œThe robots have not replaced the writers,” say @Jay_Zo. What are tips/resources for maintaining integrity in storytelling? #CMWorld

 

@carmenhill But I missed lots of social time. I need to go to another event as an attendee! (but of course wouldn’t trade it!) #CMWorld

@cmcphillips

 

@cmicontent You have to empower your fans. Arm them with great things they can talk about, whether that’s content or experiences. #cmworld

@martinlieberman

 

@tracibrowne Thanks, Traci πŸ™‚ Now I feel better. #cmworld

@lindadessau

 

I think brands on #social #media post content and never follow up! There can be 30 interactions and no follow up. #cmworld

@SheldonCPF

 

A5: Give source attribution! Adds credibility. #CMWorld

@SueBrady

 

@SFerika Agree! Email feels like a “classic” channel so it can get overlooked. But., it’s a critical way to build an audience #cmworld

@michelelinn

 

A5: Most marketers are not good storytellers. So a must is finding people in the organization that can really communicate value. #cmworld

@JoePulizzi

 

A5: Have to find writers who understand the brand/industry AND are good writers. Thankful that is @MIcheleLinn job for CMI πŸ˜‰ #cmworld

@pamkozelka

 

Reading some of the #CMWorld tweets, some really interesting opinions and predictions.

@Steph_Grove

 

Good idea! > MT @_goldengrams @RtMixMktg If we can stop calling them “blasts,” that’ll be a big step in the right direction! #CMWorld

@mikemyers614

 

@TracyMallette with these words, he pretty much delivered an impeccable and timeless definition of “marketing” #CMWorld

@PascalClarysse

 

@brianclark @JoePulizzi I can’t either. Curious, does the research clarify why it’s not a key objective? #CMWorld

@3rhinomedia

 

πŸ™‚ Even some tools say “email blast”! MT @_goldengrams If we can stop calling them “blasts,” that’ll be a big step #cmworld

@RtMixMktg

 

A5 Still lot of companies out there trying to get more cheaper…just saw ad seeking writers paying $40 for original content #fail #cmworld

@tracibrowne

 

A5: If I’m in B2B, I’m fleecing the mastheads of the industry trade publication that covers my industry. Why not? #cmworld

@JoePulizzi

 

A5: When storytelling is your focus, the rules go out the window. Write how you want, it’s the only way your point will come across #cmworld

@NathanStrum

 

@JoePulizzi what do you mean by fleecing the mastheads? #cmworld

@tracibrowne

 

A5: I am with @pamkozelka. Invest in having someone write for you that A. has notable talent and B. knows the brand. #cmworld

@LTreu

 

A5: find the unexepcted storytellers in your org and give them the platform they need (vidoe, audio) to tell the story. #CMWorld

@mewzikgirl

 

@CMIContent A5: Photos of real people. Not stock photos. Show your team at work. Show them living your brand’s mission. #cmworld

@martinlieberman

 

@SueBrady totally agree. It builds credibility and good will #CMWorld

@3rhinomedia

 

@martinlieberman @CMIContent Agree. And whatever it is, it better be #orange. #CMWorld

@mikemyers614

 

@tracibrowne Sorry…I’m checking to see who creates content for the publishers in my industry…and hiring them. #cmworld

@JoePulizzi

 

@JoePulizzi Absolutely! No longer about chasing your execs for blog posts… time to call in some professionals. #CMWorld

@heykarri

 

A5: Don’t “create” stories but “find” great stories that are already there to be told #cmworld

@RtMixMktg

 

A5: Do #Storytelling with the help of #Storyteller #Experts, but also with the help of your audience. & test, test, test … #CMWorld

@SteffiKowalski

 

A5. I think you need to focus on the longer narrative — what is the bigger story you want to tell. And then plan individual pieces #cmworld

@michelelinn

 

A5: Get all of the creative people in the room from the start. Many speakers said it and it is so important. #CMWorld

@Erin_E_Palmer

 

Field Report: What’s Hot in Content Marketing by @Marketo’s @maggiejonezzz β€” http://bit.ly/1uxTsr1 via @B2Community #CMWorld

@TrackMaven

 

@LTreu It’s very different than my media planning days. I could read audit statements & advertise. Content marketing is different. #CMWorld

@cmcphillips

 

A5: One trick for replacing the robotic feel is put down the tools, step away & go manual. go mobile app. #CMWorld<a< a=””> HREF=”http://twitter.com/CMIContent” TARGET=”parent”>@CMIContent</a<> @Jay_Zo

@Brewbom

 

A5: It is important to remember the power of interviewing and writing on behalf of SMEs. Know who hold the knowledge AND skill #CMWorld

@LTreu

 

@NenadSenic You are such a good friend & cheerleader, Nenad. I’m humbled…. πŸ™‚ @JoePulizzi #CMWorld

@pamelamuldoon

 

A5: Currently working on a kickstarter campaign for a client. Talk about story-telling being important! #CMWorld

@SueBrady

 

Here’s a simple trick for finding really good writers – http://www.entrepreneur.com/article/233193 #cmworld

@JoePulizzi

 

@CMIContent A5 Dear Brands, stop outsourcing content managers, no one knows the brand better than u! #cmworld

@mcsaatchimena

 

@JoePulizzi To me that shows the lack of wanting to engage and build a relationships. Which to me should be the 1st goal. #CMWorld

@SheldonCPF

 

MT @SteffiKowalski: A5: I am with @pamkozelka. Invest in having someone write for you that has notable talent and knows the brand. #cmworld

@SFerika

 

A5: Honesty and attention to your core audience. Tell your story and listen to your audience tell you theirs. #cmworld

@CrowdContent

 

A5: our new team standard is that everyone has to be able to write. But, we also have 3 great in-house editors to help.

@mewzikgirl

 

a little shameless self promo: Im doing a live Google hangout on Brands using Twitter with @addvocate http://bit.ly/Z7xFLY #cmworld

@Brewbom

 

@SueBrady so true!! The story has to connect to people in #crowdfunding #CMWorld

@vegecomgirl

 

@SheldonCPF Correct…as long as you can show that building these relationships leads to more loyal customers. Yes. #cmworld

@JoePulizzi

 

@SteffiKowalski Agree! Plus, your customers have to be the hero of your stories. Not your company. #CMWorld

@mewzikgirl

 

@RtMixMktg Exactly! Like a reporter would if he was embedded in your office. Look inside with an outsider’s eyes #CMWorld

@PascalClarysse

 

A5: develop the story with your team, then make sure it’s distributed to all dept. Your whole biz needs to tell the same story #CMWorld

@karrabarron

 

I’ve never consulted for a company that didn’t have great stories – most times they just were not in “story” form. #cmworld

@JoePulizzi

 

A5: Underlying issue – companies don’t know or can’t communicate WHY they exist. Can’t tell a story w/ no hero, villain, conflict #CMWorld

@heykarri

 

For finding those #experts … πŸ™‚ Thx @JoePulizzi: A simple trick for finding really good writers: http://www.entrepreneur.com/article/233193 #cmworld

@SteffiKowalski

 

@SFerika @SteffiKowalski @pamkozelka And knows the audience! πŸ™‚ #cmworld

@TracyMallette

 

Q6: Kevin Spacey said, β€œThere are no more excuses. Anyone can build an audience. Just do it!” What will you do first following #CMWorld?

 

LISTENING is a huge key. @CrowdContent #CMWorld

@3rhinomedia

 

I like this post from @Joderama on how to find good writers as well. Great advice from #cmworld speakers: http://ow.ly/Bz7zl

@michelelinn

 

@heykarri or worse yet they think their product and its features are the story… #CMworld

@SFerika

 

@JoePulizzi How do you know ahead of time that they have great stories? Or do all, and they just need a storyteller to help? #CMWorld

@cmcphillips

 

@martinlieberman yes! @HubSpot does this really well, esp in their videos. @hootsuite is great with using staff in photos #CMWorld

@karrabarron

 

@JoePulizzi Agreed! #CMWorld

@SheldonCPF

 

Agree @joepulizzi every company has great stories…sometimes it just takes a good editor to help craft them #cmworld

@tracibrowne

 

A5: I think Cicero said it well, “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” #CMWorld

@3rhinomedia

 

@SFerika #facepalm #CMWorld

@heykarri

 

@cmcphillips The hardest part is a company realizing that their product is NOT the story. That’s step 1. #cmworld

@JoePulizzi

 

Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014 http://ift.tt/Xw5NQG #GrowthHacking

@140strtp

 

I think most orgs don’t realize they have great stories to tell- that’s why an outsider can be good to help with that! #cmworld

@AmandaSubler

 

@CrowdContent Honesty has the ability to completely change the perception and connection to a story #cmworld

@NathanStrum

 

A6: I have a long list of action items from #cmworld and will review with my business coach this afternoon to prioritize and schedule

@lindadessau

 

@tracibrowne hate that. People should know by know if you pay for cheap work, you get cheap quality #cmworld

@karrabarron

 

@lindadessau Great idea, Linda! #CMWorld

@CMIContent

 

A6: After Spacey’s talk, my first step is to go back to our #contentmarketing objectives. Are they right? Do they need changing? #cmworld

@JoePulizzi

 

agreed @JoePulizzi @cmcphillips Although its super fun when the product IS the story and the product is AWESOME #coffee #CMWorld

@Brewbom

 

A6 get to plotting for an SF regular meetup w/ @amywhiggins and follow-up on the global content resources #CMworld

@SFerika

 

@cmcphillips @JoePulizzi Good question. We marketers tend to presume that a successful biz should have good stories to tell. #CMWorld

@LTreu

 

This is why I am glad we have you πŸ™‚ @AmandaSubler: I think most orgs don’t realize they have great stories to tell #cmworld

@michelelinn

 

@PascalClarysse @TracyMallette has anyone perfected the art of delivering content at the right time? Would love an example #cmworld

@karrabarron

 

@Brewbom Yes…Apple can do that. Uh, I can’t think of anyone else πŸ˜‰ #cmworld

@JoePulizzi

 

@michelelinn @AmandaSubler Agree! #CMWorld

@cmcphillips

 

Love this hilarious acceptance speech video from @bryanrhoads for #CMWorld Content Marketer of the Year: http://www.youtube.com/watch?v=rGQmWNi7lgA

@Erin1902

 

@alexmasica @JakeDParent I teach at UWMadison so I couldn’t miss class. Next year I’m going to live stream a class from #CMWorld

@3rhinomedia

 

A5: Another important #challenge then, @heykarri. Introducing “elephant in the room” & trying to find that hero <>villain conflict. #cmworld

@SteffiKowalski

 

I think Cicero said it well, “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” #CMWorld

@3rhinomedia

 

@karrabarron @HubSpot @HootSuite Yup. It makes your story more authentic when you show real people. Just that simple. #cmworld

@martinlieberman

 

A6: After Kevin Spacey, @annhandley & others – it’s take our game to the next level including quality, creativity and content type #cmworld

@RtMixMktg

 

7 interesting things I learned at #CMWorld last week from @MarketingProfs, @kevinspacey, @unmarketing and more. http://buff.ly/1sgxTYo

@mrcottrill

 

@CMIContent It’s the only way any of it will get done πŸ™‚ I’ve already made a list of my “page 2” keywords per @crestodina #cmworld

@lindadessau

 

@SteffiKowalski yes.. it can feel squishy to talk about story elements, but if you find your groove, other stuff drops into place #CMWorld

@heykarri

 

@tracibrowne Just ignore! #CMWorld

@SheldonCPF

 

@SFerika @amywhiggins Awesome idea! Sounds like a great blog post idea! #CMWorld

@CMIContent

 

A6: revise our content marketing strategy (and follow it). Find moments of inspiration for our business. #CMWorld

@mewzikgirl

 

@AmandaSubler That’s probably why when reporters turn CM, SoMe and/or PR managers, they often thrive in the job πŸ˜‰ #CMWorld

@PascalClarysse

 

2015 will be a year when the majority start to really “get” content marketing…so major investment is needed to stay a leader. #cmworld

@JoePulizzi

 

A6 I’m pretty sure you’re missing a word in that quote @CMIContent πŸ˜‰ #cmworld

@tracibrowne

 

A huge hurdle for storytelling in the marketing context is to create business environment that embrace creativity. #cmworld

@JakeDParent

 

@Erin1902 @bryanrhoads Me too! So funny! #CMWorld

@Erin_E_Palmer

 

Go outside mktg & sales dept to find them A5: Don’t “create” stories but “find” great stories that are already there to be told #cmworld

@karrabarron

 

Ha! MT @Erin1902 Love hilarious acceptance speech video from @bryanrhoads for #CMWorld Content Marketer of the Yr http://www.youtube.com/watch?v=rGQmWNi7lgA

@SueBrady

 

A6: Disseminate the information to the right resources and look to create an @experis_gcs quarterly check-up on global content. #CMWorld

@_JonathanGraham

 

@SFerika @amywhiggins I’m down for an SF meetup of content folks. #CMWorld

@heykarri

 

Thx for quoting me! To chime in: Stop looking for magic tech. To improve quality,improve hiring/recruiting. All about team #CMWorld

@Jay_zo

 

A6 I will not hit publish on anything that does not inspire (does that count? It’s a don’t f’ing do it) #cmworld

@tracibrowne

 

@tracibrowne Haha! I just read it 5x and couldn’t figure out what was missing! Hilarious! Maybe two words. #CMWorld

@cmcphillips

 

@Jay_zo has entered the building. #cmworld

@JoePulizzi

 

Luck? πŸ™‚ @JoePulizzi: I’ve never consulted a company that didn’t have great stories – most times they just were not in “story” form #cmworld

@BarbBleu

 

It would be a blast to come live from #CMWorld2015 #Cmworld @JakeDParent

@3rhinomedia

 

A6: Do a better job “marketin” content resources to the rest of the team (sales, execs, customer support, etc.) #CMWorld

@heykarri

 

@michelelinn @amywhiggins next time you are here, we’ll have to plan to meet up! #CMworld

@SFerika

 

.@JoePulizzi Entered the building. Lost in the stairs. Waiting for elevator. Send snacks. #CMWorld

@Jay_zo

 

@karrabarron @tracibrowne But do they know it’s poor quality? Non-writers/editors have trouble judging what’s good content. #cmworld

@_goldengrams

 

Q7: @Robert_Rose said, β€œThe buyer’s journey will no longer be a guided tour.” What will you do to adapt to this approach? #CMWorld

 

Oops.. must be that mid-west influence dropping my “g”s! #CMWorld

@heykarri

 

@mrcottrill Nice post – I like simple takeaways. #cmworld

@lindadessau

 

@tracibrowne Great point! I think what you decide not to do is just as important as what you decide to do #cmworld

@michelelinn

 

@_goldengrams Perhaps more a case that they just don’t care enough…it’s not good, it’s good enough #cmworld

@tracibrowne

 

@JeremyBednarski @JoePulizzi Agree, Jeremy! #CMWorld

@cmcphillips

 

A7: If you are a go-to informational resource for your customers, you don’t have to worry as much about the journey. #true #cmworld

@JoePulizzi

 

@amywhiggins awesome work on #CMWYearbook! What a great way to remember the best #cmworld yet @JeremyBednarski @zacharyehren @suedelopez

@karrabarron

 

A7: Build your content “in the round” – let people approach and enter from any angle, keep the action + focus in the center. #CMWorld

@heykarri

 

Thanks, @CrowdContent. The same to you. #cmworld

@NathanStrum

 

A7: make sure our content gives customers and prospects what they need. #cmworld

@mewzikgirl

 

@tracibrowne Either way, it’s how bad content is born! #CMWorld

@_goldengrams

 

MT @JoePulizzi If you are a go-to info resource for your customers, you don’t have to worry as much about the journey. #true #CMWorld

@heykarri

 

@CMIContent A6First thing to do is introduce your self!#CMWorld

@SheldonCPF

 

@mewzikgirl Exactly, Heather! #CMWorld

@CMIContent

 

A7: Taking a hard look at our #content to make sure we have something for every step as people self-select. That or breadcrumbs. #CMWorld

@mikemyers614

 

Ask yourself this “If we stopped producing content for our customers, would anyone care?” #cmworld

@JoePulizzi

 

A7: @JoePulizzi I think you nailed it… It just showcases the need for helpful, utilitarian content vs. tranditional promotion #CMWorld

@LTreu

 

A7: REALLY work on sales/marketing alignment & sales enablement content so we’re all sharing the same message. #cmworld

@mewzikgirl

 

@cmcphillips @JoePulizzi Just saw @AmandaSubler said basically the same thing. I didn’t copy, I swear! lol. #CMWorld

@JeremyBednarski

 

@PascalClarysse @_JonathanGraham totally. Makes me want to reach for books on storytelling from non-marketers now #cmworld

@karrabarron

 

Gotta fly! Busy Tuesday agenda. Nice chatting with you all today #cmworld

@NathanStrum

 

A7: Better content means buyers won’t “journey” to the competitors quite as much. So, increase “share of journey” is the plan #cmworld

@RtMixMktg

 

@RtMixMktg We like that! #CMWorld

@CMIContent

 

@martinlieberman how else can you show authenticity though? Sometimes visuals aren’t enough #cmworld

@karrabarron

 

@CMIContent You got it. Be there or be square #CMWorld

@NathanStrum

 

@martinlieberman @karrabarron Great point and thanks for the shout-out. Having photogenic staff doesn’t hurt either πŸ™‚ #CMWorld @HubSpot

@hootsuite

 

@heykarri us Midwesterners are the forgivin type … we forgive you πŸ˜‰ #CMWorld

@3rhinomedia

 

@CMIContent Thanks!! #cmworld

@RtMixMktg

 

@JoePulizzi re: “will anyone care” does that mean we now have to budget for a therapist in the marketing department πŸ˜‰ #cmworld

@tracibrowne

 

@martinlieberman Yes! We will be following up again, post-event, with a slideshare showcasing our team. Stay tuned! #CMWorld

@CMIContent

 

@karrabarron @martinlieberman Find your authentic brand voice, as suggested by @dougkessler at #CMWorld

@mikemyers614

 

@tracibrowne Actually, yes. I’m currently working on my psych credentials πŸ˜‰ #cmworld

@JoePulizzi

 

Q8: While we’re not quite at 2015 predictions time, what do you see resonating with folks at #CMWorld 2015? Speakers? Topics?

 

@tracibrowne @JoePulizzi Is that now in my job description? Or are you saying I need one? #CMWorld

@cmcphillips

 

@cmicontent You have a great team. I look forward to seeing them again. πŸ™‚ #cmworld

@martinlieberman

 

@karrabarron @_JonathanGraham I never regret having studied “The Screenwriter’s Bible” from David Trottier. #CMWorld

@PascalClarysse

 

What’s trending on @meshfire today? #CMworld, check out this chat for some helpful content marketing conversation. http://t.co/g0c27T9Lrg

@meshfire

 

A8: Interactive content. More apps/tools to reach customers with relevant info. #CMWorld

@SueBrady

 

A8: I obviously underestimated the need for marketers to learn how to create a documented content marketing strategy. #longlines #cmworld

@JoePulizzi

 

A8: How to Integrate Storytelling into your marketing would be a good topic #cmworld

@RtMixMktg

 

@NathanStrum Have a good one Nathan! #CMWorld

@3rhinomedia

 

A8 I suspect more on managing growth of content and the content org will be up for conversation at next year’s #CMworld and lean content.

@SFerika

 

@karrabarron @tracibrowne EXACTLY! You need quality control — someone who gets it & can lead your effort in the right direction. #CMWorld

@_goldengrams

 

Here’s summary of @KevinSpacey at Content Marketing World #cmworld The audience want stories! And authenticity http://s.cleveland.com/4SbjEmV

@tlloydjones

 

A8: Content marketing stops being one department’s job – and starts to become infused in the entire direction of the enterprise #cmworld

@JoePulizzi

 

A5. Use your genuine voice even as a brand. Put personality into it. Speak what you write #CMWorld

@vegecomgirl

 

A8 How about a video production/storytelling workshop for 2015? #cmworld

@tracibrowne

 

A8: Next year, look at some of the hugely popular intensives and lunch & learns that were packed and expand from there. #CMWorld

@LTreu

 

@karrabarron It’s in the words you use. Use more casual voice (eg: “it’s” vs “it is”). No frankenspeak, as @annhandley would say. #cmworld

@martinlieberman

 

A8: Need to call #SpoilerAlert when asking that question! I’m not ready to disclose my potential presentation topic for 2015 #CMWorld.

@_JonathanGraham

 

β€œ@JoePulizzi: Ask yourself this “If we stopped producing content for our customers, would anyone care?” #cmworld” If you dare…

@AlenkaBester

 

@LTreu Great idea, Lukas! We’re for sure on the same page there. #CMWorld

@CMIContent

 

@tracibrowne Sure…you ask, you get πŸ˜‰ #cmworld

@JoePulizzi

 

A7Research into who my audience is and where am I most likely to engage with them. Attention spans are short, build for it. #CMWorld

@SheldonCPF

 

@tracibrowne Nice! #CMWorld

@CMIContent

 

A8: scaling teams, strategy, and content as it becomes more embedded in the business (instead of just one department). #CMWorld

@mewzikgirl

 

A8: How to organize, budget and staff for #contentmarketing in both large and small organizations. (sooner would be better). #CMWorld

@mikemyers614

 

Thx @tlloydjones: Summary of @KevinSpacey at #CMWorld. The audience want stories! And authenticity: http://s.cleveland.com/4SbjEmV

@SteffiKowalski

 

A8 Oh, and how about bringing in the folks from “This American Life” to teach about podcasting #cmworld

@tracibrowne

 

@_JonathanGraham Wow! We love that you’re planning ahead! #CMWorld

@CMIContent

 

A8: More about data! Or is that just me? πŸ™‚ #cmworld

@TracyMallette

 

A8: More panels, I hope! Maybe some interactive sessions that are more like mini-workshops than presos? #CMWorld

@heykarri

 

A8: Integration will continue to be a hot topic…tearing down the silos between depts. and even within the mktg dept. itself. #CMWorld

@JeremyBednarski

 

A8: will we finally drop the ‘content’ and just call it marketing? #CMWorld

@mewzikgirl

 

A8: Like @SueBrady said: interactive content. All the way! #cmworld

@CrowdContent

 

@JoePulizzi maybe not as pure but brands like @counter_culture @ritualcoffee and @BarefootCoffee #cmworld

@Brewbom

 

A8: I still think large enterprises will start buying up some small niche publishers in particular marketers. #prediction #cmworld

@JoePulizzi

 

Too late, @_JonathanGraham. Now you got me curious. πŸ™‚ #cmworld

@SteffiKowalski

 

A8. I had a great conversation with @amywhiggins on how to take one asset and turn into into 200+. Would love her case study #cmworld

@michelelinn

 

A8: Potential topic, “Team Dynamics & Investment: How to Recruit, Maintain and Grow Top Talent in Content in a Competitive Market” #CMWorld

@_JonathanGraham

 

@TracyMallette I love that about you! #CMWorld

@cmcphillips

 

A8: Would love to see more about creative production & improving that + how to structure/build teams in ’15. And also orange. #CMWorld

@Jay_zo

 

@mewzikgirl I think that will take a few more years (decades) maybe #cmworld

@JoePulizzi

 

We’ll spend the last 10 minutes asking the CMI Team questions on content marketing & traditional advertising. Ask questions now! #CMWorld

 

@Jay_zo #cmworld Agree, Jay! Your talk & focus on creative cannot go away!

@mewzikgirl

 

 

@heykarri Hell, this is CMWorld…let’s have both! @radiolab and This American Life #cmworld

@tracibrowne

 

@TracyMallette It’s definitely not just you, but I think you have to call it big data πŸ™‚ #CMWorld

@mikemyers614

 

Missed out on #CMWorld? Check out the top 3 takeaways and 20 most unforgettable speaker quotes in our latest eNews http://bit.ly/1sha0Qv

@peggielein

 

I’d also love to learn about their editorial process >> @tracibrowne: Bring folks from “This American Life” to teach podcasting #cmworld

@michelelinn

 

A big trend for 2015 will be using content as a real asset. What @Carlos_Abler would say “unanticipated reuses” of content. #cmworld

@JoePulizzi

 

A8: Re: Predictions, @jaybaer had some interesting insights about the evolution of content mktg software: http://www.convinceandconvert.com/content-marketing/here-comes-the-content-marketing-shakeout/ #CMWorld

@LTreu

 

@TracyMallette NO! I think it’s all of us. Just happy you like digging into it as much as I do! #CMWorld

@cmcphillips

 

A8-The power of mobile and mobile app content.Mobile story telling! #CMWorld

@SheldonCPF

 

@JoePulizzi I’m okay with that. Or as @BryanRhoads would say, content. #CMWorld

@mewzikgirl

 

Are there ways a person could catch up on a session that was ‘sold out’? Asking for a friend (okay, not really). #CMWorld

@mikemyers614

 

@tracibrowne #cmworld I’m good with that too!

@mewzikgirl

 

@JoePulizzi @Carlos_Abler Yes! @michelelinn and I love “unanticipated reuses” of content! #CMWorld

@cmcphillips

 

A8: If CMS’ weren’t covered @ #CMWorld, that would for sure be helpful…esp. for those just starting out.

@SueBrady

 

@mikemyers614 @martinlieberman @dougkessler tips? πŸ™‚ #CMWorld

@karrabarron

 

Build. Better. Content! by @jcolman #business #cmworld http://www.slideshare.net/jcolman/build-better-content vΓ­a @SlideShare

@coleoptero

 

@mikemyers614 The Video on Demand will be ready in a week or so to catch all the sessions. Did you buy that package? #cmworld

@JoePulizzi

 

@mikemyers614 Presentation decks in @Slideshare, or buying the video on demand package are best bets. #CMWorld

@CMIContent

 

@cmicontent A8 I’m looking forward to the closing keynote by George Clooney. πŸ˜‰ #howdoyoutopkevinspacey #cmworld

@martinlieberman

 

@JoePulizzi Um, no. Possible to get just the session I missed? #CMWorld

@mikemyers614

 

@SueBrady Thanks, Sue! Good to know! #CMWorld

@CMIContent

 

@mikemyers614 See @PamKozelka #cmworld

@JoePulizzi

 

@tracibrowne All of them video and/or audio, but yes. #cmworld

@JoePulizzi

 

@mewzikgirl Thanks Heather, that means a lot πŸ™‚ #CMWorld

@Jay_zo

 

@cmcphillips Awesome! #cmworld #digginthedata

@TracyMallette

 

@SueBrady – If you need some thoughts or opinions before then, let me know and I can have @allisonyjoyce get in touch with you. #CMWorld

@_JonathanGraham

 

@_goldengrams @tracibrowne the shift is happening. See the @WSJ at #CMWorld & sessions on journos moving to in-house content roles

@karrabarron

 

Add me to the chorus RE: wanting to hear from @ThisAmerLife on podcasting at next year’s #CMworld @michelelinn @tracibrowne

@SFerika

 

@JoePulizzi The AV folks were so unobtrusive it was easy to forget they were there. #cmworld

@lindadessau

 

@lindadessau Now THAT is awesome to hear! #cmworld

@JoePulizzi

 

@lindadessau That’s great to hear! (no pun intended) #CMWorld

@CMIContent

 

@PascalClarysse @_JonathanGraham thanks for the suggestion Pascal! 2nd time someone told me to look at screenwriting resources #CMWorld

@karrabarron

 

@karrabarron @mikemyers614 Group exercise: Have your team ID the words/attributes that define your brand. Use them in your content. #cmworld

@martinlieberman

 

Hmmmm…potential keynote from @radiolab or @ThisAmerLife on editorial process? Storyboarding? #cmworld

@tracibrowne

 

Content for touch screen and advertising! I think 2015 will be big for changing how content is used on touch screen devices. #cmworld

@SheldonCPF

 

@SheldonCPF Interesting thought! #CMWorld

@CMIContent

 

@karrabarron @mikemyers614 That way, everyone contributes, and feels like they are a part of the story. It’s not forced on them. #cmworld

@martinlieberman

 

TY @CMIContent @JoePulizzi and the rest of the crew for a great #CMWorld Chat. First time in and I’ll be back next week.

@3rhinomedia

 

@3rhinomedia Thanks, Don! So glad you could join us! #CMWorld

@CMIContent

 

I’d love to see a presentation by a cat of a pig πŸ˜‰ #cmworld

@vegecomgirl

 

@tracibrowne @Radiolab @ThisAmerLife co-sign times 1 million #CMWorld #RadiolabNerd. Aspire to be them> http://soundcloud.com/techitfwd

@Jay_zo

 

@karrabarron @martinlieberman @dougkessler I think he posted his deck already…can’t find it at the moment. Worth a look. #CMWorld

@mikemyers614

 

@CMIContent One exception – near the front of the big stage, that big contraption moving overhead was a bit scary! #cmworld

@lindadessau

 

@mikemyers614 @karrabarron @martinlieberman @dougkessler Let me know if you can’t find a presentation! #CMWorld

@cmcphillips

 

This group makes my agenda planning job so much easier. Thanks for all the great feedback. I’ll work on Clooney πŸ˜‰ #cmworld

@JoePulizzi

 

@mikemyers614 so that’s the infamous hat everyone was talking about! Great meeting u at the #cmworld meet up on Tues πŸ™‚

@karrabarron

 

Off to a 1 pm call – have a great week everyone! #cmworld

@lindadessau

 

@karrabarron @PascalClarysse Yay! So glad to hear it! I’ll be doing the same with @CMIContent’s data! #cantwait #cmworld

@TracyMallette

 

@CMIContent Content is no longer flat but interactive. Content must evolve to attract the young touch screen audience. #CMWorld

@SheldonCPF

 

@karrabarron @mikemyers614 It was so great to meet you both last week! #CMWorld

@cmcphillips

 

On the ToDo List of “1001 Things To Do Before I Die.” Going to #CMWorld. Definitely missed sth. πŸ™‚ Looking forward to 2015.

@SteffiKowalski

 

Thanks to @JoePulizzi for joining us on our #CMWorld chat today! Great learnings as we’re coming off of a great #CMWorld!

@CMIContent

 

@JoePulizzi Thanks for joining, Joe. Great show, as always! #CMWorld

@mikemyers614

 

@SteffiKowalski Sounds great, Stephanie! Sept 8-11, 2015! Mark it in your calendar! Thanks! #CMWorld

@CMIContent

 

Next week’s #CMWorld twitter chat is w/ @pamelamuldoon. We’ll discuss audio content marketing – beyond podcasting! http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

Thanks all. I miss you already. #believeit #cmworld

@JoePulizzi

 

Another idea…sell fast pass so you are guaranteed to get into the sessions you want #cmworld

@tracibrowne

 

@karrabarron Ha! You, too. I wish I’d bought that silly hat! #CMWorld

@mikemyers614

 

@tracibrowne Mind…blown… #cmworld

@JoePulizzi

 

A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from #CMWorld via @toprank http://ow.ly/ByRbS

@eprokop1

 

@cmcphillips @mikemyers614 @martinlieberman @dougkessler I think I have the wrong bit.ly link, Cathy. Can u pass on the right one? #CMWorld

@karrabarron

 

Find more info on @pamelamuldoon visit http://t.co/BoBHTNMP2P. #CMWorld

@CMIContent

 

@tracibrowne Great idea! #cmworld

@RtMixMktg

 

@tracibrowne A page from Disney’s playbook? πŸ™‚ #CMWorld

@_goldengrams

 

@CMIContent Can’t wait! Will share lots of #audiocontent ideas! #CMWorld

@pamelamuldoon

 

Did you miss #CMWorld? See our event @listly: http://t.co/iptsndnsfh. Includes latest coverage and blog posts!

@CMIContent

 

@lindadessau Noted, Linda! It was secure, but we understand! #CMWorld

@CMIContent

 

@tracibrowne @cmcphillips All I can say is that @meetingdemands just fainted at the logistical thought of that…. #cmworld

@pamkozelka

 

@SteffiKowalski Yay! Looking forward to meeting you next year! #cmworld

@TracyMallette

 

Loved @LarocheEmmanuel’s #CMWorld session! “Implementing a B2B Content Marketing Strategy from Scratch” — http://goo.gl/wLJqQj

@WTWH_Carli

 

Those of you who do podcasts and webinars: what’s your favorite microphone? #CMWorld

@carmenhill

 

@pamkozelka @tracibrowne @meetingdemands Haha! Notice I didn’t reply right away? We have 12 months to figure logistics! #CMWorld

@cmcphillips

 

Use CRM data in all phases of marketing. Jenn Reichenbach’s #CMWorld takeaways at our blog: http://www.simpleviewinc.com/blog/post/2014/12/Takeaways-from-Content-Marketing-World/724/ http://t.co/jtQuFaX00M

@simpleview

 

Use CRM data in all phases of marketing. Jenn Reichenbach’s #CMWorld takeaways at our blog: http://www.simpleviewinc.com/blog/post/2014/12/Takeaways-from-Content-Marketing-World/724/ http://t.co/ErdFbnJS2q

@simpleview

 

According to @generalelectric, the key is knowing who you’re targeting, why them, & how to accomplish that: http://outmkt.com/XcSVOR #CMWorld

@outmarket

 

@PascalClarysse @CMIContent No. Do you have a link? #CMWorld

@SheldonCPF

 

Need a recap of #CMWorld? We’ve got the recap of Implementing a B2B Content Marketing Strategy from Scratch session http://bit.ly/1CORUxr

@WTWH_Heather

 

@PascalClarysse @CMIContent Thanks. I have check it out! #CMWorld

@SheldonCPF