CMWorld 2016 slideshare links for all presentations*
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Page last updated 9/20/16
*Please note Workshops & Industry Lab presentations are at the bottom of this page and require a separate password than main conference presentations.
Wednesday, September 7
Keynotes
- Welcome to Content Marketing Revolution, Joe Pulizzi
- Inside Lego’s Content and Social Program, Lars Silberbauer (No slides available)
- Content’s Fortune and Glory: How to Make Friends, Rank High and Get Famous Online, Andy Crestodina
- Take Notice: What it Takes to Inspire Audiences and Distinguish Your Brand, John von Brachel & Clare McDermott (Title slide only)
- A Look Back at the Best Content of 2017, Ann Handley
- Content is Dead: Focus on the Network Effect, Mitch Joel (No slides available)
Advanced Measurement
- Beyond Simple Numbers: B2B ROI Through Data and Analytics, Ayat Skukairy
- From Content Bloat To Content Gloat, Leigh Blaylock, & Jared Whitehead
- How to Tie (And Trace) Content to Revenue – A Panel, Jim Friedman, Todd Kirk, & JoAnn Sciarrino,
- Web Design vs. Analytics Setup: 5 Little Design Decisions That Cause Big Analytics Problems, Andy Crestodina
Back to Basics
- Getting Executive Buy-in for Content Marketing, Deana Goldasich
- Jumpstarting Content Marketing: A 360 View of Basic Implementation & Getting Started, Jillian Hillard
- Using Content Marketing with No Budget or Resources To Build Your Digital Brand, Juntae DeLane
- Account-Based Marketing & Content Marketing: Friends or Foes?, Joe Chernov
Content Creation
- Journalism, Content Marketing & the Shared Wor(l)ds Between, Cameron Conway
- What Great Content Marketing Looks Like: The Power of Insight, Doug Kessler
- How to Evangelize Your Community to Create Content For You (User-Generated Content), David Kelly
- How To Create Content With The Big Three (Personal, Local, Experiential) In Mind, Veronique Lafarge
Content Strategy
- Editorial Calendar – How to Manage Content Effectively in A Complex Organization, Igor Bielobradek
- How to Document and Architect Your Content Strategy, Denise Kadilak
- “Cope with Hungry Content Channels: What the “Create Once, Publish Everywhere” Approach is and How it Can Maximize Everything You Create in Social and Beyond, Stephanie Reid-Simons
- What You are Doing Wrong with Digital Governance and How to Fix it, K. Scott Rosenberg & Lisa Welchman
Demand Generation
- “The Forgotten Discipline of (Content) Marketing” – What to do When You’ve Written all the “Helpful” Content, Tom Webster (No slides available)
- How to Use Content To Maximize the B2B Buying Process (Buyer’s Journey), Ardath Albee
- How Dell Approaches Integrated and Authentic Influencer Marketing Strategy (Hint: It’s About PR and Marketing Collaboration), Lauren Mauro & Shelley Ryan
- Insights That Incite: Tested and Proven Ways to Active Buying Intent, Tim Riesterer
- 6 Proven Tactics for Rockin’ Email Marketing, Jessica Best
- How to Improve the Value of Your Email Through Marketing Automation, Mathew Sweezey
- You’ve Got Mail: How Consumer Photos Breathe New Life Into Email, Liz Bedor & Bill Connolly
- Email Drip Campaigns That Work, Gini Dietrich
Future Content Keynotes
- Content Strategy: Clarity, Constraints, and Common Sense, Kristina Halvorson
- Killer Content: How Brilliant Brands Create Less Content and Deliver Bigger Success, Andrew Davis
- The Worst Advice Marketing Ever Gave to Content, Rand Fishkin
- Content Marketing is Broken (Here’s How To Fix It and Tie It To Revenue), Robert Rose
Intelligent Content
- Intelligent Content 101: Getting Started, Mark Lewis
- Measuring the Effectiveness of Content, Andrea Ames
- A Journey Through Your First Agile Marketing Effort, Andrea Fryrear & Jeff Julian
- First Steps for Moving To Structured Content in Your Enterprise, Charles Cooper & Ann Rockley
Panels
- Sweeping Changes in B2B Content and Why, Jon Pafk, Ann Allyn, Frances Fortanely, Nicole Smith & Christine Woodhouse (Title slide only)
- Mobile Moments: Where Content Meets People, Places & Things, Jeff Rohrs, Laura Cameron, Daniel Lemin, & Rebecca Lieb (Title slide only)
- The Biggest Challenges and Opportunities in Content Marketing: A Q&A With Leading Technology Marketers, Robert Rose, Chris Bolman, Robert Murray, Vanessa Porter, Andrew Stark, & Daniel Waas (Title slide only)
- Hunting The Unicorn: Five Ways to Rope in Highly Qualified Freelancers, Sherry Paprocki, Howard Baldwin, Jennifer Goforth Gregory & Elizabeth Hanes
Sales
- How to Tear Down Sales and Marketing Silos: The Secret To Developing A Culture of Content Across The Entire Organization, Marcus Sheridan
- The Right Content To Accelerate Sales, Ian Altman
- CRM + Content Marketing: Sales as “Micro-Marketers”, David Held
- Social Selling 101: 3 Methods To Enable A Social Savvy Sales Force, Eric Clemens & Jeff Hermann
Social Media
- Bringing Transparency To Life Through Storytelling: A Kellogg’s Case Study, Rick Wion
- How To Create and Manage an Influencer Marketing Program, Bryan Kramer
- How to Develop and Execute A Social Business Strategy, Travis Wright
- The Laws of Creativity For Marketers: The Hidden Science of Creative Genius, Allen Gannett
Tools/Technology
- This Session Disappears in 10 Seconds: A Fireside Chat and Q&A on Snapchat (Audience Behavior, Content and Smart Strategies), Jay Acunzo & Joe Lazauskas
- Content Marketing in the Machine Age: 25+ Tools and Techniques to Make Your Content More Automated and Intelligent, Paul Roetzer
- 50 Essential Content Marketing Hacks: New Tools, Tricks Shortcuts, Best Practices and More to Convert Readers into Customers, Matt Heinz
Native Interactive
- Clairvoyance In The Age of Content Discovery – Content is Only Half The Story, Anthony Hearne
- Native Content: The B2B Survival Guide, Bryan DeLuca, Robert “Mac” McIntosh, & Linda Uslaner
- How Content-Enabled Campaigns are Improving Conversion Rates at Key Stages of the Funnel, Aaron Dun
- The New Kid on The Block is Back: Why Earned Media is Back in the Driver’s Seat, Ken Wincko
Lunch & Learns
- 5 Tips to Bridge The Gap Between Research & Creative: Insider Insights From Digital Agency Experts, Nicole Sholly & Lindsay Tjepkema
- Social Video: How Companies are Succeeding With Videos on Facebook (Intermediate), Mari Smith
- Content Marketing In An ABM World (Intermediate Session), Rachel Balik, & Chris Golec
- The Future of Structured Content (AKA DAMS) and What You Need To Get There, David MacLaren
- The Microsoft Factor: Scaling Influencer Marketing To Transform A Global Brand, Pierre-Loic Assayag, Amanda Duncan, & Eve Psalti
- How To Create A Scalable Content Marketing Program, Allen Gannett
- Solving The Content Puzzle: Make Your Content Work In Sync (Intermediate Session), Heather Hurst
- Campaigns, Paid Media and Other Dirty Words, Raphael Rivila, & Jim Sollisch
- Don’t Leave Them Hanging! Mapping Content to the Entire Customer Journey, Kevin Briody, & Heather Keets Wright
- Ridiculously Awesome Curation Hacks To Goose Your ROI Like Crazy (Beginner Session), Pawan Deshpande
- Getting the Most Out of Your Marketing Automation with Video, Stacy Adams
- People & Conversion: The Heavy-Lifting Involved to Produce Successful eCommerce Content (Intermediate), Bill Momary
- Data Driven Content-Marketing Content Buyers Actually Want, Tom Kolas
- Using Marketing Automation to Get the Most Out of Your Content, Ellen Gomes
- Leveraging Social Video: Reach, Results and Revenue, Chris Bondhus
- Using Content To Convert Search Interest to Customers (Advanced), Patricia Henkel
Thursday, September 8
Keynotes
- Opening Keynote – Q&A Interview: Content Marketing and Change Management – Making it Real, Robert Rose, Stephanie Losee, Raj Munusamy, & Jenifer Walsh (No slides available)
- Finding Your Way – A Comedic Look at Finding Your Brand’s Mission, Michael Jr. (No slides available)
- Closing Keynote, Mark Hamill (No slides available)
Advanced Classes
- Audience Building Through Strategic Targeting, Retargeting & Sequencing, Bryan Rhoads
- Leveraging Content Intelligence: Lessons Learned at American Cancer Society, Colleen Jones & Kelley Graham
- Content Design and the Mobile Device, Ahava Leibtag
- How to Level-Up Your Writing and Make it Ludicrously Spectacular, Ann Handley
B2B Executive
- Making the Most of Your Demand generation Content: An Executive’s Perspective, Jennifer L. Harmel,
- A Content Formula for Complex B2B Organizations, Michael Brenner
- Secureworka Case Study – Analytics to Drive Value of Your Content, Kira Mondrus & Adam Needles
- How B2B Executives Need to Strategize in the World of Content, Jennifer L. Harmel, Michael Brenner, Carla Johnson, Kira Mondrus, & Lee Odden (Title slide only)
Content Distribution
- Webinars and Demand Generation: How 3 Brands Use Webinars for Demand Generation and Market Research, Mike Agron
- Moving Businesses by Moving People, Melissa Lemberg
- Paid and Unpaid Content Promotion and Distribution Methods That Actually Work, Chad Pollitt
- Facebook Advertising Lead Generation and Content that Sells, Brian Carter
Conversion
- That’s Irrational! Why Selling to the Logical Brain Won’t Get Results, Tim Ash
- Tools and Technology for Building a Content Conversion Funnel, Ian Cleary
- The Most Effective Methods for Converting Readers to Subscribers to Customers, Brian Massey
- Radical Conversion Results Through Content Marketing, Todd Wheatland & Lars Zander
Findability
- How to Get 77% More Traffic From Your Existing Content, Arnie Kuenn
- The Absolute Most Up-To-Date Presentation on What the Heck is Going On With Search Engines, Rand Fishkin
- SEO Made Super Easy: DIY SEO Audits and 40 Things You Need to Know About Websites Right Now, Stephan Spencer
- Supercharging a Media Ecosystem for A B2B Industry, Victor Gao
Future Content Keynotes
- The 7 Keys to Owning The Digital Age and Dominating Your Niche: Today, Tomorrow, and Beyond, Marcus Sheridan
- How To Use Customer Service and Community to Create Killer Content, Jay Baer
- Unthinkable: How The World’s Most Creative Content Marketers Do What Others Wouldn’t Dare, Jay Acunzo
- Unlimited Content: How Far Should You Go?, Scott Stratten
Global Strategy
- How To Build A Global Content Marketing Team, Pam Didner
- The New Rules of Global Customer Engagement: How to Build Momentum For Your Brands Around The World Through Content Marketing, Tami Cannizzaro
- How Small Differences In Buyer Personas’ Behavior Impact the Global Strategy, Cassio Politi
- Implement a CMS in Global B2B Organization, Rachel Schickowski, Stan Miller
Multi-Channel
- Developing Personas (She Had So Many Personas, She Didn’t Know What to Do), Adele Revella
- Contextual Content From Websites to Wearables to Wherever, Rebecca Lieb
- Evolution and Opportunities in Business Podcasting – A Q&A, Mitch Joel & Jay Baer (Title slide only)
- How To Build an Audience-First Approach to Content Marketing, John von Brachial
Panels
- The Content Talent Crunch: How Marketing Leaders Approach Hiring A New Breed of Marketer, Jay Acunzo, James Ellis, Joe Lazauskas, Justin Levy, & Jeannine Rossignol (Title slide only)
- Opportunities for B2B Brands in Live Video, Bernie Borges, Amisha Gandhi, Chelsea Hunersen, & Andrew Spoeth (Static slides only – no video)
- Great Content. Now What Are You Going to do With it? Let’s Talk Native Advertising, Susan Borst, Andrew Goldman, Jesper Laursen, Moritz Loew & Ann Marinovich
- Why Can I Retweet but not Regram? Q&A Session for all Your Content Legal Questions, Ruth Carter & Sharon Toerek
Performance ROI
- How to (Finally) Solve the Attribution Problem: Drive Real ROI for Your Business with Content Marketing, Shafqat Islam
- Long-Form Content for the Win at REI, Eric Hess
- EMC and Moneyball Marketing – The Secret Details Behind EMC’s Data Group, Michael Foley
- How, Now and Wow: The Three Pillars that can Supercharge Your Content KPIs, Margaret Magnarelli
Process & Workflow
- Between the Sheets of Marriott’s M Live, Matthew Glick (No slides available)
- My Employee Said What?!?! Creating A Content Strategy for Employees, the Most vital and Ignored Audience, Carla Johnson
- From Brand to Publisher: How to Create Your Own WebTV Network, Paul Barron
- Team Building: How to Staff, Structure and Budget a Content Marketing Team, Amanda Todorovich
Visual Storytelling
- Creating a Visual Content Strategy That Scales, Buddy Scalera
- How to Use Improv Techniques to Improve Your Storytelling, Tim Washer
- How to Build A World-Class B2B Thought Leadership and Corporate Evangelism Program, Loren McDonald
- How Wells Fargo is Establishing and Testing a Consumer Centric Content Marketing Approach to Engage Millennial Customers with Visual Storytelling Content and Optimal Mobile Led Experiences, Alex Hughes & Heather Keets Wright (No slides available)
Lunch & Learns
- A Real Case: A Content Marketing System That Actually Sells Cars, Primoz Inkret
- Speaking: Content’s Last Frontier (How to Sell From the Stage…Without “Selling From the Stage”), Tamsen Webster
- How to Turn Highly Billable Professionals into Extremely Productive Content Marketing Rock Stars That get Bottom-Line Results, AJ Huisman
- First, Find Your Mission: How to Use Brand Purpose to Drive Content Marketing Strategy, Russell Sparkman
- Setting Up A Brand Newsroom From Scratch – And With Scratch: A Low Budget Strategy With High ROI, Margaret Magnarelli
- Social Media and Your Audience: The Proper Approach to Social Communications, Jonathan Crossfield
- Optimize The ROI of Your Content Agency Investment, Lee Odden
- The New Jedi Mind Trick: How to Dominate Your Industry By Building Your Authority and Leveraging Influencer Relationships, John Hall
Tuesday, September 6
Workshops & Industry Lab presentations require a separate password than main conference presentations.
Workshops
- Content Marketing 101, Ayat Shukairy, Khalid Saleh
- Content Repurposing on Steroids, Arnie Kuenn
- Complete Search Optimization: SEO Master Class, Andy Crestodina
- How To Hold A Marketing Growth Hackathon™; Agency Edition, Paul Roetzer
- How Top Performing companies Integrate Content & Selling, Ian Altman & Marcus Sheridan
- Writing for the Web 201, Jonathan Kranz
- Broadcast is Dead, Building the Next Generation WebTV Network, Paul Barron
- Content Marketing ROI Simplified, Andrew Davis
- Developing a Mobile Content Plan that Converts, Tim Ash
- Survival Skills for Enterprise Content Strategists, Lisa Welchman
- Use PR to Fuel Your Content Marketing Efforts, Gini Dietrich (No slides available)
- Facebook Advertising Lead Generation and Content that Sells, Brian Carter
- How to Create a Documented Content Marketing Strategy, Michael Brenner & Stan Woods
- Content Creation Management for the Enterprise, Robert Rose
- Creating an Intelligent Content Framework (For Marketers), Charles Cooper & Ann Rockley
- The Step-By-Step Guide To Create Global Content Marketing Strategy, Pam Didner
- Content Strategy 101, Laura Creekmore
- B2B Demand Generation – It’s Bigger Than You Think, Ardath Albee
- Sales Enablement (For Marketers), Tim Riesterer
Friday, September 9
Industry Labs
- Government and Public Sector Industry Lab, David Pembroke, Chris Rottler, & Martin Schipany
- Financial Services/Banking Lab-Creating Engaging Content in A Regulated Industry, Nancy Spalding Gray, Zontee Hou, Daniel Lemin, & Alexis Odesser
- Content Inc.:Startups to Small Businesses, Joe Pulizzi, Jacquie Chakirelis, John Jantsch, Michelle Park Lazette, & Michele Linn
- Professional Services Lab, Jonathan Kranz
- Travel/Tourism/Hospitality Lab, Stake Your Claim: The Simple Secrets Smart Travel Brands Use to Build Booming Businesses, Andrew Davis
- Industrial Manufacturing Lab: Lessons From Thomas Edison-Content Marketing for Today’s Innovators, Lee Chapman, & Rebecca Geier
- Retail and E-Commerce Lab-Content Retailtainment as Strategic Leverage: Why Every Retailer Needs to Master the 3 E’s: Entertainment, Engagement and Experience, Sarah Mann, Cindy Marshall, & Andrea Syverson
- Higher Education Lab-Building A Content Program From Scratch to Analytics in Higher Education, Bryan Kramer
- Non-Profit Lab, Shon Christy, Mark Krohn
- Tech/Software Lab-Advanced Demand Generations Strategies, Tom Webster (No slides available)
- Pharma Lab-How to Setup Intelligent Content Processes, Ann Rockley, & Charles Cooper
- Hospitals Lab, Christoph Trappe, & Mariah Obiedzinski