#CMWorld Celebrates its 100th Chat with Joe Pulizzi

JP tweetOur #CMWorld twitter chats started in June 2013 in an effort to prepare for Content Marketing World 2013. 100 chats later, we’ve developed a tight-knit, smart and collaborative community. Joe Pulizzi joined our recent #CMWorld Twitter chat to answer questions crowdsourced from some of our Top 100 community members. It might have been our most epic chat yet.

The only thing better than a Tuesday at noon Eastern for this crew is seeing each other IRL. Join many from the #CMWorld twitter chat community at the big event, Content Marketing World, September 8-11, 2015 in Cleveland, Ohio. We’re planning an informal twitter chat meetup, so if you are planning on attending, watch twitter for those plans. Still haven’t registered? There’s still time, and code CMWSOCIAL saves $100!

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit these Storify links – part 1 and part 2.

Q1 from @shhh: What part of your job gives you the most energy? Why is it great to be a content marketer?#CMWorld

A1: It’s great to be a content mkter because you are forced to think about your customer, all day, every day #CMWorld
@SueBrady

A1 most energy = comments saying people found my content helpful!  #cmworld
@AndreaFryrear

A1: That’s easy, creating stuff is the best part of any job…right @ringo66? #CMWorld
@mikemyers614

A1: I think being able to positively affect the lives of others, and accomplish real business goals at the same time is amazing. #cmworld
@JoePulizzi

A1 Easy question…I love all the new industries and topics I get to learn about #cmworld
@tracibrowne

A1 – Creating engaging content that honestly connects with people.  #cmworld
@TSNN_Rachel

A1 Great question, @shhh! I love finding new ways to tell the same ole stories. It’s a fun creative challenge. #cmworld
@martinlieberman

A1 Being a crazy sponge every day. Never being “done.” Finding new ways to help clients every day! #cmworld
@goldasich

A1: The creativity and the ability to try new things. They don’t always work but the efforts always are @CMIContent @shhh #CMWorld
@tjbasalla

A1: The conversations, relationships and friendships developed over content ideas, posts and shenanigans give me the best energy! #CMWorld
@lttlewys

A1. LOVE the feeling when a challenging piece starts coming together/when you have an excuse to do research & learn something new! #CMWorld
@SparkerWorks

A1. Content inspires, educates, and persuades! That’s what motivates me. Thanks for this awesome Q about the WHY of our job #CMWorld
@EQforSuccess

A1. Coffee. I couldn’t do it without lots and LOTS of caffeine. JK!! Kinda. I get energy from metrics. Proof it’s working! #nerd #cmworld
@morgancarrie

@CMIContent @shhh A1. Coming up with content ideas and making it customized for customers makes content marketing exciting #CMWorld
@vivektweetsso

A1: Completing a blog post gives me such a sense of accomplishment and joy and energy to start my next post! #CMWorld
@Elite_VS

A1: I get no kick from champagne, but I do get a kick when I can educate and entertain people with content. #CMWorld
@billcush

@tracibrowne I also enjoy that part of being of being a freelancer – variety of industries and ideas #cmworld
@lindadessau

@CMIContent A1: “Energy” interesting way to frame it. Parts I like most (research/learning, networking) can be draining #CMWorld
@atxcopywriter

A1 The people. Hearing their aspirations and helping them become reality. #cmworld
@CarlaJohnson

A1 I have learned so much interviewing clients’ customers…met some of the smartest and most creative people this way #cmworld
@tracibrowne

A1: Content marketing helps bring the ROI to social marketing – we’re on the cutting edge of modern marketing #cmworld
@ScottLum

A1: I love creating content that educates. Some say financial services is dry, but they just aren’t writing it right 😉  #cmworld
@LaToyaReports

A1. Figuring out how to efficiently cater to an audience, determining a market’s needs and meeting them is the best #cmworld
@opensponsorship

A1: Seeing people engaging with our message, and wanting to know more about the company or about us. Building relationships. #CMWorld
@cmcphillips

A1 Content marketing doesn’t feel like a job – you’re educating yourself and others with meaningful stuff @cmicontent @JoePulizzi #cmworld
@MarketerGizmo

My favorite part is writing and learning about the industry. #CMWorld  https://twitter.com/CMIContent/status/618450675358306304
@flinds

A1: Content Marketing brings my passions together: content excellence, marketing strategy, trends, ideation. So energizing to me! #cmworld
@tmonhollon

A1: I love being a content marketer b/c it has all my fave parts about academia, plus getting to write truly useful stuff #cmworld
@AndreaFryrear

@shhh: Energy happens when I look around any of our branches or at our stats and I see people using and enjoying our services! #CMWorld
@webmastergirl

Content marketing blends art and science – words and analytics. #CMWorld
@AllieGrayFree

A1) Hearing back from someone that the post was helpful is really rewarding! #CMWorld
@jasonrleduc

A1: And seeing people at #CMWorld that I’ve chatted with all year.
@cmcphillips

@CMIContent @cmcphillips Ha ha … Isn’t that what #chatchat is? 😉 #cmworld
@martinlieberman

DYK our participants span the globe? @maelroth & @globalcopywrite bring a unique perspective to #CMWorld (shoutout by @ctrappe @nenadsenic)
@CMIContent

A1: When a piece comes together. That moment where the product itself is finished & has management buy-in/praise. OH YEAH. #cmworld
@iamgiarose

A1) Connecting and engaging with our audience that finds value in our content #cmworld
@hitsmcghie

A1 Helping people tell remarkable stories. #cmworld
@CarlaJohnson

A1: …also that there’s finally a group that geeks out on content. I know, cheesy, but you guys make this even more fun! #cmworld
@goldasich

@EQforSuccess Agree, it’s so important to stay in tune with your WHY! #cmworld
@tmonhollon

@MarketerGizmo so true…I rarely ever feel like I’m “going to work” #cmworld
@tracibrowne

@AllieGrayFree ooooh like that!  #cmworld
@CMIContent

@JoePulizzi @CMIContent Well played, Sir! #CMWorld
@bendgibbons

@tracibrowne Agree with this. Being a freelancer means you learn about industries you never really thought about before #CMWorld
@atxcopywriter

Agreed! Best part of working for a management company…get to work with a wide range of industries! #cmworld https://twitter.com/tracibrowne/status/618450958658445312
@FollowWolfeTrak

Bingo! #CMWorld  https://twitter.com/CarlaJohnson/status/618451461069008896
@mikemyers614

@tracibrowne I’m totally with you, so many creative peoples!! #CMWorld
@lttlewys

+1 MT @goldasich: A1: …also that there’s finally a group that geeks out on content. #cmworld
@lindadessau

@billcush @morgancarrie And when it’s not working, I get even more energized to find out why #cmworld
@danielerossi

That part, that moment when one glittery-gold awesome idea pushes itself through the noise. It’s all downhill from there.  #cmworld
@BrandedCartoons

A1: Coming up with an idea, creating the content and then having it resonate with people. That’s what keeps me energized. #cmworld
@JeremyBednarski

A1: Case studies. Nothing gets us more jazzed `cause we know that they work! We live for the interviews! #cmworld
@goldasich

#CMWorld A1: I get to work with people from all walks of life and learn through sharing great information on social networks!
@juliezisman

@SusynEliseDuris @cmcphillips it’s relatively new – will have to check on the hashtag for you! #cmworld
@CMIContent

@AndreaFryrear Yes! I don’t miss academia #CMWorld
@SparkerWorks

A1) I enjoy the planning stages, bringing everyone together to produce great campaigns! #CMWorld
@Liliholl

A1 – for me, it’s always been the engagement, being able to help people, and seeing them succeed > that brings me joy.  #cmworld
@SusynEliseDuris

A1: …and seeing the amount of information/successes/failures that our community is willing to share with one another. #CMWorld
@cmcphillips

@BrandedCartoons that would burn, right?  #cmworld
@CMIContent

@billcush And engagement. Proof that it isn’t going into a black hole – that it’s creating conversation. That is very energizing! #cmworld
@morgancarrie

A1 Helping people tell stories bigger than themselves. Seeing them change perception and influence audiences. #cmworld
@CarlaJohnson

@AndreaFryrear You never stop learning in this gig, do you? #cmworld
@shhh

A1) Content marketing is like golf where that one great hit makes you want to get another.  #CMWorld
@ideakid88

@FreshSparks welcome! #cmworld
@CMIContent

@atxcopywriter added bonus is you don’t have to pretend to be an expert…you can ask all the questions you want! #cmworld
@tracibrowne

@BrandedCartoons Ha! Sadly, that can be true 😉 #cmworld
@lindadessau

@LaToyaReports I love the teaching/educating aspect too! #CMWorld
@tmonhollon

A1: It’s an opportunity to truly move people–emotionally, intellectually–& inspire them to take action. #cmworld
@pisarose

A1 Helping marketers understand how to put customers at the center of everything that they do. #cmworld
@CarlaJohnson

A1: Best part of being content marketer is when I hear my work solved a problem, inspired an idea or enhanced an experience. #CMWorld
@nycdeb

Yes! Love solving problems/hearing from the customer team that a piece will be useful. #CMWorld  https://twitter.com/jasonrleduc/status/618451381037305856
@SparkerWorks

@CMIContent @SusynEliseDuris @cmcphillips It’s something @quickmuse and others use to chat about chats. 😉 #cmworld
@martinlieberman

A1 Working with different functional groups within the organization and helping them succeed #cmworld
@tonyobregon

A1. The creativity! Being a content marketer is great because you get to the storyteller/narrator! #cmworld
@vegecomgirl

A1: The challenge of uncovering the psychology behind what works and what doesn’t. #CMWorld
@JaneKCall

A1: #contentmarketing is just a part of the puzzle. I get energy from it all as it forms like Voltron. #CMWorld http://t.co/ZksEciSPCD
@Mr_McFly

A1: Doesn’t everyone like painting the picture and telling the story? #CMWorld
@bendgibbons

A1 Helping people build audiences and create differentiating, content-driven experiences #cmworld
@CarlaJohnson

A1: Business, and content, often means being thrown into an open-ended problem. I really enjoy that kind of creative environment. #CMWorld
@PatrickHayslett
A1. For me it’s two-fold: discovering & learning, and relationships building which are a kind of discovery. #CMWorld
@UXcelsior

A1 I love sharing customer stories, and connecting folks through my content.  #cmworld
@SFerika

A1 the fact I can use my English and writing degree and rub it in everyone’s face #NoImNotATeacher #cmworld
@eccushing

@shhh @AndreaFryrear Never! Learning is another superb #ContentMarketing perk! #cmworld
@AndreaFryrear

Yes! #CMWorld  https://twitter.com/vegecomgirl/status/618451967409528832
@AmandaSubler

A1 – Is this chat giving anyone else heart palpitations? it is fast and furious!  #cmworld
@TSNN_Rachel

A1 Content Strategy is Awesome art & science , sometime it’s for public and some time it’s specific to customers #CMWorld I manage both
@Ravithakur142

A1: As a former corporate educator & training designer, content marketing marries my passions for learning & content dev #CMWorld
@billcush

@cmcphillips Yes! I love how content marketing is evolving the relationship and engagement side of marketing as a biz practice. #CMWorld
@tmonhollon

A1: Content Marketing is like the “Golden Rule” of marketing. Help others…do unto others. It’s marketing with morals 🙂  #cmworld
@goldasich

Q2 from @lucyrk78: What is the number one thing you thought about content marketing that was absolutely wrong? #CMWorld

A1 (seriously) to help connect audiences with brands organically  #cmworld
@eccushing

Yes! #CMWorld  https://twitter.com/goldasich/status/618452121474736128
@CMIContent

I love when the customer feedback generates a new question/discussion! #CMWorld  https://twitter.com/SparkerWorks/status/618451922094166016
@jasonrleduc

A1b: It’s fun to be the evangelist internally for #contentmarketing and answering ‘what is that thing you’re doing over there?’ #CMWorld
@mikemyers614

@tracibrowne I find people are often glad to answer questions (even impressed you’re asking them). No reason to pretend 🙂 #CMWorld
@atxcopywriter

A1. Sounds clichéd, but the best part of my job is helping others to tell their stories well—kind of like content sculpting. #cmworld
@carmenhill

@martinlieberman @CMIContent @cmcphillips @quickmuse Hope there is structure – like best practices on how to make your chat better. #CMWorld
@SusynEliseDuris

Yes and what doesn’t then create new opportunities! #CMWorld https://twitter.com/janekcall/status/618451964125294592
@EQforSuccess

Oh Q2 is giving me a giggle…  #cmworld
@SFerika

@BrandedCartoons Going to need some mental floss, now. #CMWorld
@bendgibbons

@TSNN_Rachel This is the only one that I have to really slow down the feed. It’s insane!! #cmworld
@morgancarrie

@tmonhollon @LaToyaReports Goes both ways. Lots of learning and lots of teaching #CMWorld
@atxcopywriter

A2: I was wrong to think that more content is better.  Usually not the case. #cmworld
@JoePulizzi

A1: I get to share my knowledge and learn from others how to better my content curation and creation. #CMWorld
@Elite_VS

A2 That people would easily understand it’s value #cmworld
@CarlaJohnson

@cmcphillips Ha! As long as we’re not talking about the Clowns, I mean @Browns #CMWorld
@SusynEliseDuris

@lttlewys I’m doing well. I’m actually on vacation today, but just had to pop into this chat! #CMWorld
@pisarose

@CMIContent @LUCYrk78 A2. Belief that creating content completes my job was wrong. #CMWorld
@vivektweetsso

@LaToyaReports @TSNN_Rachel we know! This is crazy good!  #cmworld
@CMIContent

A2 I thought it was more self-evident that useful, helpful content, not promotion, was key to content marketing success.  #cmworld
@SFerika

@SusynEliseDuris @CMIContent @cmcphillips @quickmuse No structure/ schedule. Just whenever we have something to discuss. #chatchat #cmworld
@martinlieberman

My favorite part of my job is making my editor apoplectic. #cmworld
@BrandedCartoons

A2) duplication of content! It’s a big mistake.  #CMWorld
@Liliholl

Voltron reference may be the best answer of the day! #cmworld https://twitter.com/Mr_McFly/status/618451978566418432
@JeremyBednarski

A2: That you can never talk about products (you can, but its not about you). #CMWorld
@mikemyers614

@lindadessau More to come I believe. #CMWorld
@ideakid88

A1b: Been fun to witness the evolution of mgmt from content mktg=case studies to content mktg=way more than case studies #cmworld
@SueBrady

@atxcopywriter @LaToyaReports Absolutely! The academic in me adores this part of the job. Learn, teach, test, refine, repeat! #CMWorld
@tmonhollon

A2. That automations or formulas will create success. Real content marketing success = real, long-lasting connections. #CMWorld
@UXcelsior

A1: I also love seeing content tied directly to growth in the sales pipeline and closed deals. Sooo awesome. #CMWorld
@billcush

A1: Helping brands reach their customers through stories they love! #CMWorld
@BrennerMichael

@ideakid88 Hi there Wayne!  #cmworld
@vegecomgirl

A2: @CMIContent @lucyrk78 That I was doing it right a couple years ago. And that I could do it as a campaign. #CMWorld
@cmcphillips

A2: A positive though – I didn’t think that the term #contentmarketing would spread internationally.  A great surprise. #cmworld
@JoePulizzi

@pisarose Ohh, you are dedicated to #CMWorld!! I hope you are having a great vaca!!
@lttlewys

A2: I was a hardliner that thought content was everything and design meant nothing. #CMWorld
@PatrickHayslett

Thx #CMWorld #contentmarketing is my passion https://twitter.com/shhh/status/618452545401454592
@EQforSuccess

A2- That CM is easy! (although it seemed so after reading @JoePulizzi & @Robert_Rose’s books) #CMWorld https://twitter.com/CMIContent/status/618452174608072704
@MaelRoth

i.e. I never thought I’d spend as much time defending content’s integrity!  #cmworld
@SFerika

@JoePulizzi You are too humble dear friend. I’ve listened to every episode of Content Inc….you are pretty awesome. @CMIContentInc #CMWorld
@pamelamuldoon

A2 Not so much that I thought it was wrong…I just didn’t realize how much effort you need to put into marketing your content #cmworld
@tracibrowne

A2: That it would be hard to target personas. I was accustomed to writing for them masses. But targeting is so much easier! #CMWorld
@webmastergirl

@CMIContent @lucyrk78 I initially thought/hoped it would be an affordable solution for small business, not so convinced now #CMWorld
@atxcopywriter

@vegecomgirl 🙂 #CMWorld
@ideakid88

@martinlieberman @CMIContent @cmcphillips @quickmuse Interesting. I’d love the deets. #CMWorld
@SusynEliseDuris

b/c this question was asked by @LUCYrk78, I must answer this wayA2: That everyone would understand it. #CMWorld http://t.co/OGZtHDcMeL
@Mr_McFly

A2. That it’s easy!  #cmworld
@vegecomgirl

A2 I was hesitant to share the real success stories openly coz of #competition this was wrong , now I beat drums for what I do #CMWorld
@Ravithakur142

Good day #CMWorld
@connieurway

So many talk about quality – but it’s very difficult to define what that actually IS. What does quality look like? How do you know? #cmworld
@morgancarrie

A1: @CMIContent @shhh Finding out that someone has a problem and being able to offer a solution to help them fix it. #CMWorld
@FreshSparks

Boom. #CMWorld  https://twitter.com/JoePulizzi/status/618452679845675008
@CMIContent

These two tweets perfectly summarise my thoughts on marketing and how it can be mutually beneficial. #CMWorld http://t.co/kFfC2U5Mt1
@Andy_Hunt357

Almost missed #CMWorld – Phew that was close, hello everyone!
@jacobwarwick

A2: That #ContentMarketing was a solo game of only writing! It’s much better with collaboration and takes all forms #CMWorld
@lttlewys

A2. That it’s *just* writing. To be great you have to understand promotion of your work, analytics, etc. Nothing is a vacuum! #CMWorld
@SparkerWorks

Not all success stories are created equal. #cmworld
@CTrappe

A2. That there was a set strategy, content marketing is ever-changing, there will always be a new method #cmworld
@opensponsorship

A2: That all of our content, no matter how awesome, isn’t always interesting to EVERY member of our audience. #CMworld
@PeterLoibl

A2 – That we would write it, and they would come. Have to work to create a community around it as well.  #cmworld
@TSNN_Rachel

A2: The difference between an ad campaign and a content strategy was a learning curve for me. #CMWorld
@ringo66

A2: That is all about sharing value not only promoting your brand/company. #CMWorld
@Elite_VS

@jacobwarwick jump on in. We’re on Q2 and have quite the party today! #CMWorld
@CMIContent

@lttlewys Hi Brandie! Long time no tweet. #CMWorld
@ideakid88

@SusynEliseDuris @martinlieberman @CMIContent @cmcphillips @quickmuse Is it #RodeoClownChat? #CMWorld
@bendgibbons

A2 That all I had to do was research/write/repeat and the rest would work itself out. such naivety!   #cmworld
@AndreaFryrear

Shenanigans!! #CMWorld  https://twitter.com/lttlewys/status/618451035720450048
@carmenhill

@SusynEliseDuris @quickmuse No deets to share. Got something to say? Say it. Just that simple. 🙂 #chatchat #cmworld
@martinlieberman

Don’t instinctively bury the not-so-success stories. They can turn into relationship builders, too. #CMWorld
@CTrappe

@Ravithakur142 They’ll catch up eventually, you might as well be there first. #CMWorld
@jacobwarwick

A2 Content marketing is not as hard or expensive as most think. harness employee intelligence, passion to solve customer problems #CMWorld
@BrennerMichael

@MaelRoth Well, in my new book, I put right in the beginning – “this stuff is hard”…but totally worth it. #cmworld
@JoePulizzi

A2: That is would be an easy sell. Boy was I wrong.  #cmworld
@LaToyaReports

A2: that it would be easy to get teams in organisations all on the same page. In reality that is soooooo hard :-[  #cmworld
@bertvanloon

@ideakid88 Hey!! Great to see you! #CMWorld
@lttlewys

A2: That I could spend most of my time researching, creating & collaborating…small teams lots of project mgmt.  #cmworld
@pisarose

@CarlaJohnson Hi Carla! You as well! You’ve been to pretty close to all of them! Thanks for always supporting us! #CMWorld
@cmcphillips

MT @pamelamuldoon: Congrats @CMIContent 4 hitting #CMWorld chat #100 today! BIG milestone w/a BIG guest! Get some @JoePulizzi wisdom today!
@CandyceEdelen

@LaToyaReports the struggle is real!  #cmworld
@CMIContent

A2: That quantity is better than quality. Doesn’t matter how often you publish content if it’s not good. #CMWorld
@flinds

What can you do when things go wrong? Laugh! @mikemyers614 appreciates the humor @brandedcartoons brings to our chats. #CMWorld
@CMIContent

“Nobody will ever read on the internet!”- Me, 2001.  #cmworld
@BrandedCartoons

Yeah yeah yeah, my fingers are on fire! It’s still early morning here, I’m on it!! #CMWorld https://twitter.com/CMIContent/status/618452961824522241
@jacobwarwick

Being human is interestingly hard to do for humans. #cmworld #authenticstories
@CTrappe

A2: That I can automate myself out of manual work. You still always need to be digging into the data. And use a pencil sometimes. #CMWorld
@billcush

Great to see you @lttlewys — *tackle*  #cmworld
@SFerika

A2 At first, I thought, the shorter the better. Boy, was I wrong. And different social channels require different messages. #cmworld
@SusynEliseDuris

A2: I was wrong that content marketing would be easier for larger enterprises.  Actually, it’s easier to execute at SMEs. #cmworld
@JoePulizzi

@tmonhollon I agree! It’s great to see it take shape in so many companies. #CMWorld
@cmcphillips

@CMIContent @JoePulizzi working hard on that :p (a humble contributor) ^^ #CMWorld
@MaelRoth

See…  #CMWorld  https://twitter.com/BrandedCartoons/status/618453187822010372
@mikemyers614

Oops … I accidentally tweet the Country Music chat 🙂  #cmworld
@TSNN_Rachel

Yep. 100% this. #cmworld http://twitter.com/cmcphillips/status/618452675093381121
@iamgiarose

@lttlewys I wish I could participate every week–usually too busy to pop while working. #CMWorld
@pisarose

@SFerika YOU ARE HERE!!! WOOT!! #CMWorld
@lttlewys

@CMIContent @mikemyers614 @BrandedCartoons Between the two of them I get to LOL at least once! #cmworld
@lindadessau

A2 I thought that the more people understood the value the more orgs would value it…many still just want fast, lots, and cheap #cmworld
@tracibrowne

@lttlewys I was a bit tardy, but I swear I have a hall pass! 😉  #cmworld
@SFerika

A2: Very early on, understanding that social media was just a piece of the content puzzle. #cmworld
@JeremyBednarski

A2. That you could produce the content u want & ppl will read it Nope! Find what ppl want & produce #content @CMIContent @LUCYrk78 #CMWorld
@EQforSuccess

#CMWorld A2:That you can only talk about product or you can only talk about value. Build the content that fits into the customer’s journey.
@juliezisman

@TSNN_Rachel ha ha ha our #cmgr sometimes does a double take with the hashtag too #cmworld
@CMIContent

A2: @CMIContent That it is not a living, breathing thing. There is no such thing as “set it and forget it” in #contentmarketing #CMWorld
@FreshSparks

@shhh Isn’t there a song about that? “Dreams that you dare to dream really do….”   #cmworld
@CarlaJohnson

@AndreaFryrear @BrandedCartoons LOL – I love that! #cmworld
@morgancarrie

@shhh So kind of you to say, Shannon! I’m honored. @lttlewys #CMWorld
@pisarose

This is such a hard message to get across | I couldn’t agree more, trust the expertise that you hired! #CMWorld https://twitter.com/BrennerMichael/status/618453051687440384
@jacobwarwick

Belated high-volume warning to my followers. Join me over at #CMWorld 100th chat with @JoePulizzi  =)
@UXcelsior

I can relate with @bertvanloon #CMWorld ^^ https://twitter.com/bertvanloon/status/618453076521975809
@MaelRoth

A2) That you cannot marry valuable content and promote your brand simultaneously #cmworld
@hitsmcghie

@pisarose That’s been me the last couple of weeks!! Totally missing the #CMWorld community!
@lttlewys

@TSNN_Rachel #CMWorld U are a hacker now
@EQforSuccess

Hey @sferika – I owe you a communication – sorry – graduate business school is b-u-s-y. Soon. Promise.  #cmworld
@SusynEliseDuris

But @JoePulizzi larger enterprise are really monetizing the benefit of #contentmarketing #CMWorld  https://twitter.com/JoePulizzi/status/618453293350690816
@Ravithakur142

@ScottLum hey Scott! Happy 100th chat day!  #cmworld
@CMIContent

LinkedIn #cmworld
@danielerossi

Q3 from @carmenhill: What’s your secret for saying “no” to ideas that management may have? #CMWorld

That’d be the dream 🙂 #CMWorld https://twitter.com/pisarose/status/618453100517572608
@jacobwarwick

@SFerika Sheeesh, @cmcphillips always gives you the hall pass!! #LuckyYou #CMWorld
@lttlewys

ooops. Wrong window! #cmworld
@danielerossi

A2: That you had to qualify leads before counting them. Filling out the form =/= Ready to buy. #cmworld
@iamgiarose

@JoePulizzi so that no one reads it with unrealistic expectations? Of course you’ll exceed those 🙂 #CMWorld
@MaelRoth

A2: A critical part of #contentmarketing. #cmworld  https://twitter.com/juliezisman/status/618453456412487680
@cmcphillips

@danielerossi happens to the best of us lol  #cmworld
@CMIContent

@juliezisman Hi Julie! #CMworld
@cmcphillips

A3: How to say no to management: can I see your KPIs? #CMWorld
@mikemyers614

@CMIContent has always been a favorite of mine, but you win my <3 with this tweet. #CMWorld  https://twitter.com/CMIContent/status/618453173926293504
@jacobwarwick

A3. No secret, just saying no with a solid reason is enough! Logic trumps opinion. #cmworld
@morgancarrie

@lttlewys @cmcphillips It’s the dividends from the holiday cookies! 😉  #cmworld
@SFerika

@CMIContent *blush* #cmworld
@danielerossi

@SusynEliseDuris Remember when 250 word posts were the thing?  What a change! #cmworld
@JoePulizzi

A3: Tuff question. Hard to say no to mgmnt. Show facts, it’s the only way. #CMWorld
@SueBrady

A3 – Never say ‘no’ out of fear. Make sure to have a compelling reason, and then a back up idea to take the ‘no’s’ place! #cmworld
@TSNN_Rachel

A2 Secret for saying no to ideas management may have: Make them think it was their idea @cmicontent @JoePulizzi #cmworld #cmworld
@MarketerGizmo

@FreshSparks @CMIContent Yep. As consumers evolve so must content marketing (and all marketing!) #CMWorld
@tmonhollon

@SusynEliseDuris /wave hey lady!  #cmworld
@SFerika

Gotta run! Happy 100th Tweet all! #cmworld
@goldasich

By offering something for nothing for the majority whilst generating business from a %, you take out the aggression. #CMWorld
@Andy_Hunt357

A3: We’ll get to that next sprint… #AgileMarketing #TheresAlwaysAnotherSprint #cmworld
@AndreaFryrear

A3: Have a reason & make sure you have data to back up your conviction. #cmworld
@iamgiarose

A3 say no only when I can show WHY I feel the need to say no, and always provide an alternative  #cmworld
@LUCYrk78

@cmcphillips @juliezisman Amen #CMWorld
@EQforSuccess

A3 Sometimes you just have to give it a little try so you can show them it doesn’t work and is a bad idea. #cmworld
@martinlieberman

Strategic content marketing requires a transformation and a change in mindset. That’s what’s the most difficult  #cmworld
@MaelRoth

@CMIContent @carmenhill Bring an alternative. Offer to test versus fully embrace. #CMWorld
@wittlake

@cmcphillips Hi Cathy! Hope you had a nice holiday weekend. #CMWorld
@juliezisman

@goldasich thanks for dropping in and celebrating with us!  #cmworld
@CMIContent

A3 use your data to say no to the bad ideas; if you have to do it anyway, be sure to report back on the (lack of) results.  #cmworld
@SFerika

A3. Say “no” and then hide? lol Show them why it won’t work. Test it out for them to see what works and what doesn’t #cmworld
@vegecomgirl

A3 I like to ask, “seriously, would you read that if your plumber sent it to you?” #cmworld
@tracibrowne

A3: https://www.wrike.com/blog/droneco-comic-ep3-how-to-get-buy-in/ #cmworld
@BrandedCartoons

I’ve no idea what the question is, but I’m running with my trail of thought… #CMWorld
@Andy_Hunt357

A3: ask them if the idea serves the customer or the business. Serve the customer first and you serve the business #CMWorld
@BrennerMichael

A3: I am really happy IF management has (valuable) ideas. Most of the time they watch from a safe distance if you let them. #CMWorld
@bertvanloon

@CMIContent @carmenhill A3. Present them a scenario why those ideas may not work with past examples. #CMWorld
@vivektweetsso

@SFerika @cmcphillips Well, now I have a fabu condo in FL with an outstanding kitchen…. I will invite you to come bake with me #CMWorld
@lttlewys

Likewise… it was only like 15 minutes… #CMWorld  https://twitter.com/SFerika/status/618453438184189953
@jacobwarwick

A3: “That’s an interesting idea. Let me think about it.” Then I come back with better options, backed by data. #CMWorld
@webmastergirl

A3: Never say “no” to management – just reframe your idea so it seems like it’s theirs #cmworld
@ScottLum

A3: Does it follow our strategy? Does it fall within the character of our brand? Can we reasonably realize the idea?  #cmworld
@pisarose

A3 A content mission. Does management’s request align with it? If yes, then proceed. If not, then you have backup for “no.” #cmworld
@CarlaJohnson

A3. I’m usually the one whose ideas are getting shot down. It is difficult to explain how platforms & user behavior won’t allow… #cmworld
@UXcelsior

A2 That it was fluff/noise disguised as something of value. If done right, there’s no fluff. #CMWorld
@JaneKCall

@goldasich Hello…and Goodbye! See you in Sept. Deana!! #CMWorld
@pamelamuldoon

@lttlewys @cmcphillips That sounds like a plan to me. 🙂  #cmworld
@SFerika

@CMIContent @carmenhill A3: Showing numbers. Or showing what we are doing that is a better time/$/resource investment. #CMWorld
@cmcphillips

A3. Simple, if it won’t help us socially or economically, its not worth the risk #cmworld
@opensponsorship

A3: @peterloibl we usually talk about egg on the face right?  #cmworld
@pamkozelka

@CMIContent thanks! Really inspiring tweets from everyone. Gives me something to look forward to. 🙂 #cmworld
@ladyquill16

A3: Just treat them like my kids – “wow, I really like that idea, but maybe some other time” 😉 #cmworld
@JoePulizzi

@CMIContent @carmenhill A3: Who am I kidding? I stink at saying no. #CMWorld
@cmcphillips

@webmastergirl That’s a good life strategy as well! #cmworld
@lindadessau

@JessicaNorthey Thanks … we are actually on #CMWorld chat — have fun with the country music one!
@TSNN_Rachel

A3: Data and research are key here. Bonus: you also use these to get them to say yes! #cmworld
@tmonhollon

A3 @CMIContent @carmenhill The best way to say “no” is the honest way! A simple explanation of why it’s not a great fit. #CMWorld
@jandralee

@JoePulizzi OMG – yes – the odd thing is some still do it and I am reading, #smh and asking Yes and ? #CMWorld
@SusynEliseDuris

@BrandedCartoons @CMIContent @carmenhill That’s a good question. Especially for orgs where depots feel they can “go rogue”. #cmworld
@danielerossi

@JoePulizzi wait?  You are the management? #cmworld
@pamkozelka

A3b. …success with certain types of content or certain subjects. #cmworld
@UXcelsior

A3: Back up the opposition. Provide facts on why ‘no’ is better than his/her idea. #CMWorld https://twitter.com/CMIContent/status/618453676294680576
@flinds

I keep a few photos of last years Xmas party on hand.  #cmworld
@BrandedCartoons

Some places, such as schools, need to be marketed to carefully. Restricted budgets which should only be used on improving lives. #CMWorld
@Andy_Hunt357

@JoePulizzi now we know what you’re really thinking when you talk to the team!  #cmworld
@CMIContent

A3) Always bring the content idea back to business objectives. Will this project move the business forward in some way? #CMWorld
@pamelamuldoon

@lttlewys @SFerika Ah! Sounds wonderful! That could be a work trip, right? #CMWorld
@cmcphillips

A3. Wait.. I’m allowed to say no to @JoePulizzi ?? #CMWorld
@AmandaSubler

@JoePulizzi so Joe…Q3…what has your staff said to you? 😉 #cmworld
@tracibrowne

A2 that there would be no math involved. Calculating #ROI is huge! #cmworld
@eccushing

That’s my favourite!! #CMWorld https://twitter.com/ScottLum/status/618454100338966528
@lttlewys

Should we always send a high-volume warning? Is that the proper technique? #CMWorld  https://twitter.com/UXcelsior/status/618453526440640512
@jacobwarwick

@webmastergirl Great strategy! #CMWorld
@SparkerWorks

A3 Does their request align with their own business objectives? #cmworld
@CarlaJohnson

@cmcphillips @CMIContent @carmenhill Same here! Saying no is hard. #CMWorld
@jandralee

@JoePulizzi Yeah, because bosses love being treated like children. 😉 #cmworld
@wittlake

A3: Before, it did often come in the form of a rant abt why it didn’t make sense. Now, I’m management, lol. #CMWorld http://t.co/SZ6hO7UuwQ
@Mr_McFly

@CMIContent shhh…some of the team members haven’t figured me out yet. #cmworld
@JoePulizzi

A3: LOL. If you do it, be prepared for petty retribution. Even when using logic to explain, they’ll respond w/ emotion. #CMWorld
@PatrickHayslett

A3. “Let me make sure I understand this…” You want <insert impossible request> completed w/ 0 budget last week? I’m on it. Not. #cmworld
@KipMeacham

A3: Can you act on the idea in a way that makes sense within the context of resources & strategy? If no, can you tweak it?  #cmworld
@pisarose

@pamkozelka @JoePulizzi bwhahahaha he is totes boss man! #CMWorld
@MoninaW

@cmcphillips @lttlewys I think there some conferences in the vicinity…  #cmworld
@SFerika

A3: Say “No….because we have a plan and this is the plan and that doesn’t fit into the plan.” Works sometimes #CMWorld
@billcush

@CMIContent @carmenhill A3: Be tactful. Point out reasons/benefits you another option is better w/o calling the idea “bad” #CMWorld
@atxcopywriter

[I just cannot keep up with this  #cmworld chat on mobile]
@MaelRoth

@pamkozelka @peterloibl “Egg on the emoji” – one of the funniest things @joepulizzi has ever said. #CMWorld
@cmcphillips

A3. Analytics research abt what people REALLY want is the best character discernment w/ #ContentMarketing #CMWorld  @CMIContent @carmenhill
@EQforSuccess

A3: I’ve usually tried to find out their end game and adjust the road to getting there. #cmworld https://twitter.com/CMIContent/status/618453676294680576
@JeremyBednarski

A3. “I’ll just manipulate space and time and get right on that three months ago.” #cmworld
@KipMeacham

Some of the best content was low cost – but that’s not a rule. #cmworld
@CTrappe

@CMIContent @carmenhill Yell ‘no’ then put in your two weeks #CMWorld 😉
@flinds

Q3: secret for saying “no” – discuss goals and KPIs with them – then you can come to a different strategy “together” #CMWorld
@AllWrightKaren

A3: And sometimes the answer is: Yes, but let’s test it! #CMWorld
@tmonhollon

A3: Saying let’s look at the big picture #CMWorld
@connieurway

@BrandedCartoons BAHAHAHAHAH #cmworld
@danielerossi

@pamkozelka management of one.  That’s good enough for me. #cmworld
@JoePulizzi

I made the mistake of saying no to a mgr on her way of doing a press release wrong. My way got feature in biggest pub. Good right? #CMWorld
@PatrickHayslett

A3) I say “no” diplomatically and show why. If they still want to do it, I will support but not lead. #CMWorld
@ideakid88

@AmandaSubler @JoePulizzi Favoriting this thread. Just for fun. #CMWorld
@cmcphillips

A3: Breaking the idea out and then just telling them no! It’s not always pleasant but it’s worth it! #CMWorld
@lttlewys

A3: Run out the clock? Either look for a tangential kernel of value in their idea or re-direct to better options. #CMWorld
@bendgibbons

By almost seeing improving schools as the main aim, with sales second in mind, it helps brand perception and, arguably, sales. #CMWorld
@Andy_Hunt357

@MaelRoth it’s proving difficult on desktop too. Moving fast and furious! We love it! #cmworld
@CMIContent

@tmonhollon Right! Sometimes people need to see that their idea is not a good one. #cmworld
@martinlieberman

A3. You need to back your reasoning up with data that suggest it’s a poor idea. Otherwise, why not try it? #CMWorld  https://twitter.com/CMIContent/status/618453676294680576
@jacobwarwick

@BrandedCartoons Alternatively you can always run away to live in the forest. #CMWorld
@SparkerWorks

@CMIContent @carmenhill A3. Prove yourself to be the authority. In God we trust; everyone else must show evidence. #CMWorld
@searchrook

A3: Which persona do you think we should target with that? Blank stare = no content.  #cmworld
@AndreaFryrear

A3 – it’s understanding where they are coming from – listening/asking exploratory q’s – they tend to revise original ask…  #cmworld
@SusynEliseDuris

@JoePulizzi @CMIContent BUSTED. #CMWorld
@ringo66

@tmonhollon Even better! #CMWorld
@cmcphillips

@SFerika @cmcphillips It’s totally a work trip!! I’m sure we can get @JoePulizzi onboard for a group project!! #CMWorld
@lttlewys

@JoePulizzi @SusynEliseDuris Everyone thought they could be Seth Godin #CMWorld
@atxcopywriter

#cmworld A3: don’t say “no”, say yes and…
@amywhiggins

A3: I don’t care if she is your daughter…she can’t ‘make our next website’. #CMWorld
@mikemyers614

@MaelRoth You are not alone. #CMWorld
@ideakid88

Wrong. She held a grudge the rest of her tenure, openly lied about me to senior mgt, etc. #CMWorld
@PatrickHayslett

#CMWorld A3: I don’t say no. I always ask, “what’s a good way to test that before we spend a lot of resources on it?”
@juliezisman

Tell them you are following the Lean Start-up model. Gets them every time.  #cmworld
@BrandedCartoons

@BrennerMichael @lttlewys but has mgmt bought into serving customers before serving the business? I think it is a bigger challenge. #CMWorld
@wittlake

A3: As a freelancer, its my job to both offer guidance and creative expertise but ultimately to give the boss what she/he wants. #CMWorld
@JaneKCall

A3. (All kidding aside…) Help me understand what U wish 2 accomplish, who is the target audience, & what deliverables you want. #cmworld
@KipMeacham

Oooh, this is really the key. #CMWorld haha https://twitter.com/lttlewys/status/618454388772835328
@jacobwarwick

@tracibrowne they say “that’s a really good idea Joe”…then they pat me on the back and walk away.  Not sure what that means yet. #cmworld
@JoePulizzi

#cmworld Q: where to begin as a content manager/marketer? Any particular skills I should learn? @CMIContent
@ladyquill16

A3 – remember that management is your internal customer – show them you care with thought provoking q’s… #cmworld
@SusynEliseDuris

Sometimes I say “that won’t work because”, then promise to find alternative. #CMworld https://twitter.com/LUCYrk78/status/618453977684951041
@UXcelsior

A3. Analytics research abt what people REALLY want is the best character discernment w/ #ContentMarketing #CMWorld  CMIContent carmenhill
@contentidea

@PatrickHayslett That’s awful! Sadly, there are too many managers like that.  #cmworld
@vegecomgirl

Great Strategy! #CMWorld  https://twitter.com/webmastergirl/status/618454099986673665
@juliezisman

This answer. Me: GET BIG IN GYM, GET SAY NO. #CMWorld  https://twitter.com/Mr_McFly/status/618454437481345024
@jacobwarwick

@JoePulizzi @CMIContent Are you sure? #CMWorld
@cmcphillips

1000RT #CMWorld  https://twitter.com/contentidea/status/618455081072070656
@connieurway660

Q4 from @karrabarron: Content for internal communications: what works best for employee engagement and why?

A3: Saying no to management ideas: Ask if idea based on buyer personas or discussions w/ customers and prospects? If not, then no. #CMWorld

@CandyceEdelen

@wittlake It’s a huge challenge if management doesn’t see the customer as first, yes! @BrennerMichael #CMWorld
@lttlewys

A3. Often, it’s problem of too many good ideas, not enough time/resources to execute. Prioritize based on impact vs. effort. #cmworld
@carmenhill

A3 pt2: Worst case, discuss the PR ramifications of unwise ideas. #CMWorld
@bendgibbons

Secrets revealed at the 100th @CMIContent Twitter Chat! LOL #cmworld https://twitter.com/CMIContent/status/618454344355217410
@JeremyBednarski

A3. Every bad idea doesn’t need a no – as long as it’s reasonable, do them occasionally and let the team learn. #PickYourBattles #cmworld
@morgancarrie

@UXcelsior Makes sense! And a good approach. #CMWorld
@cmcphillips

@vegecomgirl Many that way for sure. You need to gut check yourself – am I willing to pay this price for good of the company? #CMWorld
@PatrickHayslett

@webmastergirl Makes sense! #CMworld
@lindadessau

A4. A sense of humor! For internal especially, let your sense of culture shine through. #CMWorld
@SparkerWorks

@ladyquill16 Beef up your research skills. Read what your customer reads. Always be writing, editing, analyzing. @CMIContent  #cmworld
@pisarose

A4: Include them early and let them in on the plan…they will share it for you. Employees are people too! #CMWorld
@mikemyers614

@wittlake @lttlewys It’s a CONSTANT challenge. #CMWorld
@BrennerMichael

@tracibrowne agree on the interviewing part – have learned a lot as well – social has created so many opps for access. Love it. #CMWorld
@SusynEliseDuris

A4. Executions that make employees the story (and perhaps the author of the story itself)? #cmworld
@KipMeacham

A4 I’ve found stories about specific employees work. People love showing off their friends and coworkers. #cmworld
@martinlieberman

A4 Just say what you’re trying to say…don’t use corporate speak or talk in circles. People see right through that and ignore #cmworld
@tracibrowne

@UXcelsior @webmastergirl Time to think is never a bad idea! #cmworld
@morgancarrie

@eccushing Right! Math and research are key. Testing and big data can make a huge impact #CMWorld  https://twitter.com/eccushing/status/618454386654773248
@tmonhollon

.@morgancarrie Good point, everything can be taken into consideration #cmworld
@opensponsorship

A4: Food. #CMWorld
@bendgibbons

A4. Make it interactive. Have employees share their thoughts, ideas and photos. Then use them! Got a newsletter? Feature them. #cmworld
@vegecomgirl

A4 – Having fun with them!  #cmworld
@TSNN_Rachel

@CMIContent A3 Analytics, numbers and the brand feeling is all you need to keep up your projects #CMWorld @carmenhill
@katairobi

A4: You need to understand and respect the culture of your company. Whatever works for them is how you communicate. #CMWorld
@Mr_McFly

@CMIContent I have a question to ask #CMWorld
@Ravithakur142

Q4: We’ve been using a private @LinkedIn group, email. @Google docs & have been testing lots of tools. Excited to see suggestions! #CMWorld
@cmcphillips

A4: Learn how your team works best then do that!! It’s not the same for everyone! I email mostly… tweet lots! #CMWorld
@lttlewys

A4: reframe the content to highlight their wins and how they change the business #CMWorld @CMIContent @karrabarron
@amywhiggins

A3: @CMIContent Say “yes” but with the contingency that it’s backed by data and supports clear business & audience goals. #CMWorld
@FreshSparks

@SparkerWorks love this answer! #cmworld
@CMIContent

A4: Prefacing anything with “there will be Marketing Mimosas” seems to help #cmworld
@AndreaFryrear

Beer. #CMWorld  https://twitter.com/bendgibbons/status/618455566768279553
@jacobwarwick

Amen! @carmenhill #CMWorld https://twitter.com/carmenhill/status/618455250312101888
@juliezisman

Cool! #CMWorld  https://twitter.com/cmcphillips/status/618455593301381120
@mikemyers614

@CMIContent @karrabarron A4. Employee success stories, Key achievements can make awesome content for employee engagement #CMWorld
@vivektweetsso

If you haven’t already, say hi to our awesome CMI #TeamOrange on the chat today: @pamkozelka @ringo66 @PeterLoibl @pamelamuldoon  #CMWorld
@CMIContent

A4: AUTHENTICITY. Internal comms need to be consistent w/ corp culture. If there’s a disconnect, ppl won’t buy what you’re selling #CMWorld
@PatrickHayslett

And say hello to our marketing team too: @AmandaSubler @cmcphillips #CMWorld
@CMIContent

A4 what motivates your employees varies widely–start by asking them!  #cmworld
@SFerika

@JoePulizzi Well that tweet just made our day! And loving the 100th #CMWorld chat right now. Great advice all around!
@StBaldricks

a4: Employees are humans. Talk to them like people, show you understand their perspective. Also, don’t forget you are one of them.  #cmworld
@BrandedCartoons

@cmcphillips okay…forget I said that…everyone knows. #CMWorld
@JoePulizzi

@Mr_McFly When we agree… does the world implode? #CMWorld
@lttlewys

A4:  Depends on what internal controls are in place #CMWorld
@connieurway

A3. When turning down a bad idea, never belittle, value every contribution. You never know where inspiration might come from next! #cmworld
@morgancarrie

A3) Always take the time to consider the idea & then follow up at a later time with solid reasons/facts showing why it won’t work #CMWorld
@hitsmcghie

A4:  @brandlovellc what would you say about team retreats to St. Thomas for employee engagement? #cmworld
@pamkozelka

Yes. MT @JoePulizzi: A2: I was wrong that content marketing would be easier for larger enterprises. It’s easier to execute at SMEs. #cmworld
@pamelamuldoon

@jacobwarwick I want to work for you guys. #CMWorld
@mikemyers614

@bendgibbons yes yes yes! #nomnomnom  #cmworld
@CMIContent

A4. Giving them enough individual input and room to learn #cmworld
@opensponsorship

@CMIContent A4 the beat content for the internal communication is a big cup of coffee and a nice talk face-to-face @karrabarron #CMWorld
@katairobi

A4: Create a good platform for internal communications – so only the people interested in the topic are engaged in it #cmworld
@ScottLum

I’m here! Finally got my computer to work. Thanks for asking my questions @CMIContent #cmworld
@karrabarron

@jacobwarwick that goes without saying, right? lol #cmworld
@CMIContent717

1000RT #CMWorld  https://twitter.com/pamkozelka/status/618455802815381512
@connieurway

A4: Employee “shout-outs” and appreciation always do best. People love celebrating others when the culture is positive. #cmworld
@iamgiarose

A4: Sharing knowledge on how to better do the tasks your employees do everyday. A new view on a job. #cmworld
@Elite_VS

Anything they can relate to or enjoy. Humor, human-interest&company decisions that affect them personally. #CMWorld  https://twitter.com/CMIContent/status/618455210277507072
@flinds

A4 there are great employee advocacy and engagement platforms you can use to engage employees too  #cmworld
@SFerika

A4. Ideas from the staff–there’s where the real culture of your brand lives, instead of manufacturing it #CMWorld  https://twitter.com/vegecomgirl/status/618455568680906752
@UXcelsior

A4: Making it about them, connecting disconnected departments and offices to give a feeling of a shared mission and culture #CMWorld
@JaneKCall

A4: Content for employees better address first the WIIFMs (What’s In It For Me). Or you are toast. #CMWorld
@billcush

Hello @AmandaSubler and @cmcphillips Nice to meet y’all at #CMWorld  https://twitter.com/CMIContent/status/618455716618055680
@jacobwarwick

A4. Multiple types of media to accommodate kinesthetic, aural, and visual learners in the employee ranks. #cmworld
@KipMeacham

A4 Watch Happyish and then don’t do anything they do when they communicate with their employees #lovethatshowfortheirony #cmworld
@tracibrowne

A4 Create a destination that matters as much for employees as the one you create for customers. #cmworld
@CarlaJohnson

@atxcopywriter @JoePulizzi Good analysis on Seth. Even he doesn’t hit it out of  park all the time. Like baseball, hits + misses. #CMWorld
@SusynEliseDuris

A4: We’re running a phenomenally successful employee advocacy program with company and industry content. #CMWorld
@tmonhollon

Shameless plug: my former employer @achievers has a TON of helpful employee engagement resources.  #cmworld
@SFerika

@jacobwarwick Did someone say… #CMWorld http://t.co/7heRwzNFUe
@bendgibbons

@iamgiarose Definitely. Just be sure to spread the love. Ignoring hard workers can backfire. 🙁 #cmworld
@martinlieberman

@SparkerWorks Very true. Love this idea. Thanks Sarah! #cmworld
@karrabarron

We’re working on a weekly cartoon for a company about to go through a big software switch. #cmworld
@BrandedCartoons

@karrabarron @CMIContent Karra! So glad you’re here! We’ll send you the transcript from your question! #CMWorld
@cmcphillips

A4: @CMIContent Two words we hear all the time: Being authentic. #CMWorld
@FreshSparks

Living the dream @mikemyers614, living the dream 🙂 #CMWorld  https://twitter.com/mikemyers614/status/618455815280836608
@jacobwarwick

For example, @SFerika?? #CMWorld https://twitter.com/SFerika/status/618455998936784896
@lttlewys

A$: Photoshopping funny pictures of them always works too. #CMWorld
@ringo66

Great statement! #CMWorld  https://twitter.com/SFerika/status/618455715477368832
@ideakid88

A4 Create personas for your employees, understand their journey, delight them with engaging, unexpected experiences #cmworld
@CarlaJohnson

A4: Employees like to see themselves acknowledged for what they do. Highlight them & what they do. #CMWorld @CMIContent @karrabarron
@flinds

A4: Take the time to ask employees topics of interest and their preferred method of communication (there will be more than 1) #cmworld
@AllWrightKaren

And @moninaw – the woman behind the orange @cmicontent curtain. #CMWorld  https://twitter.com/CMIContent/status/618455716618055680
@cmcphillips

@ringo66 or photos of them sleeping  #cmworld
@CMIContent

@vegecomgirl thanks Carmella! How do you encourage employees to provide their voice though? Some need motivation…  #cmworld
@karrabarron

.@jyskebankTV does their own monthly news program just for employees- very successful. BTW they’re featured in new @CMIContent doc! #CMWorld
@AmandaSubler

If employee engagement is a once a month job by newsletter proxy, the best content creator in the world will fail to achieve it #CMWorld
@PatrickHayslett

@ringo66 Our lead engineer has this covered. It’s amazing. #CMWorld
@SparkerWorks

@martinlieberman Agreed. But typically shout-outs come directly from the employees themselves. 🙂 #cmworld
@iamgiarose

Sorry briefly jumping in here. A4 Slack. One of the best and most versatile tools out there for employee engagement #CMWorld
@stephcanarte

@SFerika Yes, but like with customers, what people say they want and what they actually do can be very different. #cmworld
@martinlieberman

@lttlewys something like this… #CMWorld http://t.co/t1S0wAdACc
@Mr_McFly

@AmandaSubler you’re obsessed lol  #cmworld
@CMIContent

@billcush @atxcopywriter @JoePulizzi Joe – just so you know orange is NOT why I have not been to CMWorld. Conflicts. Seriously. #CMWorld
@SusynEliseDuris

Hey, sometimes the Sales team tries to take credit for all of our fun, gotta reinforce our brand. #CMWorld  https://twitter.com/CMIContent/status/618455927457513472
@jacobwarwick

A4 Make employees the hero of your story. #cmworld
@CarlaJohnson

#CMWorld Shoot! Have to run but glad I got to sit in for a little while. Great Conversation!
@juliezisman

@ringo66 I like that A4 is A$, A5 is A%.  You creatives are too smart. #cmworld
@JoePulizzi

@iamgiarose Then that’s good. 🙂 #cmworld
@martinlieberman

@martinlieberman It’s a very “share the love” kind of culture, which is awesome. #cmworld
@iamgiarose

A4: Employee content should be human–sincere and real. Should benefit/entertain them as people as well, not just workers. #cmworld
@pisarose

@CMIContent @karrabarron A4: Is there any way to provide the content alongside alcohol? #alwaysworks #CMWorld
@atxcopywriter

@BrandedCartoons ooo that I’d love to see! #cmworld
@danielerossi

A4 Be HUMAN with employee brand storytelling. Employees can smell BS better than anyone. #cmworld
@CarlaJohnson

Hi #TeamOrange  @pamkozelka @ringo66 @PeterLoibl @pamelamuldoon #CMWorld https://twitter.com/CMIContent/status/618455699316576258
@Ravithakur142

A4: My most engaging internal content was the most controversial – always looking for ways to push the edge #cmworld
@ScottLum

@CMIContent I know… right?! #CMWorld Wish they were in the U.S.
@AmandaSubler

Q5 from @webmastergirl: Are you involved in creating customer experience? How are orgs connecting cust experience to marketing?  #CMWorld

I assume you’re referencing the ham slices? @danielerossi @BrandedCartoons ooo that I’d love to see! #cmworld
@BrandedCartoons

A4: Also empowering and equipping employees. When they are part of the message/process, they receive and amplify. Make it 2-way. #CMWorld
@tmonhollon

@atxcopywriter @CMIContent @karrabarron We’ll have alcohol at #CMWorld – does that help?
@cmcphillips

What’s the cover charge? I’ll be there… #CMWorld  https://twitter.com/bendgibbons/status/618456157565358084
@jacobwarwick

@JoePulizzi It’s creative code. I just called you a funny name in “creative speak.” #CMWorld
@ringo66

A4 (a) Allow employees to express and create content #CMWorld
@connieurway

@karrabarron Set an example. If you’re producing internal comm content, show how employees can be featured & what you’re sharing.  #cmworld
@vegecomgirl

#CMWorld A4: also keep the sharing simple. Employee opt-in newsletter or social advocate tools like Bambu by @SproutSocial
@amywhiggins

Almost forgot, one way to say “no” (ish) as a freelancer is to say “ok, but it will cost this much more” 😉 #CMWorld
@atxcopywriter

A4 – involving employees in the company story doesn’t work well in some cultural clusters… #cmworld
@MaelRoth

A4: Too much internal comm is about how visionary, great, etc the execs are. No one really cares. What about purpose? #CMWorld
@billcush

@CMIContent Yea! You used my question!! #CMWorld
@webmastergirl

@atxcopywriter @CMIContent @karrabarron Oh you will be a great fit at the event.  Woo hoo! #orangedrinks #cmworld
@pamkozelka

A4) A culture of transparency and an open door policy always encourages creative expression and communication #cmworld
@hitsmcghie

@atxcopywriter @CMIContent @karrabarron Oh you will be a great fit at the event.  Woo hoo! #orangedrinks #cmworld
@pamkozelka

A5: The customer experience? I believe the guys in silo #2 are working on that one. #CMWorld
@mikemyers614

Absolutely!  Your biggest critics.. important to remember (also biggest fans) #CMWorld  https://twitter.com/CarlaJohnson/status/618456587993280512
@AmandaSubler

A4) # points: Treat employees like adults. Tell them the truth even it is bad news. Make it two-way otherwise it is a soliloquy. #CMWorld
@ideakid88

@mikemyers614 bwhahahaha #cmworld
@CMIContent

I’ve done this too often, you have to be a bit careful… making @JibJab’s is fun too #CMWorld  https://twitter.com/ringo66/status/618456241715556352
@jacobwarwick

Way to bring it back.  @mikemyers614 A5: The customer experience? I believe the guys in silo #2 are working on that one. #CMWorld
@BrandedCartoons

@lttlewys for employee engagement, @Achievers @Globoforce and for advocacy so many including @dynamic_signal @SocialChorus #CMworld
@SFerika

@stephcanarte How are you using Slack? Love to hear more. #CMWorld
@tmonhollon

A5: Customer experience is nearly synonymous with the term brand. They are that closely related. Understand that & then market. #CMWorld
@Mr_McFly

A5: Cust. exper. is so important and so hard to get other depts. to focus on. I’m the broken record re Customer obsession #CMWorld
@SueBrady

A5 : Everyone in the company should be involved in customer experience. The question is who should own the vision & strategy #cmworld
@ScottLum

@ScottLum agreed, it’s the same for us! #cmworld
@JustCallBudget

@tracibrowne Still baffles me when I see websites that do this. How hard is it to be straightforward? #CMWorld
@atxcopywriter

@mikemyers614 Not MY job, right? 😉 #cmworld
@martinlieberman

A5. IMO, CX is the entire journey, every piece of content from avatar to blog & beyond. Handling diff between depts isn’t good. #CMWorld
@UXcelsior

A5: Marketing is typically tied to CX / UX through the website (at least in places I’ve worked). It’s a big portion of marketing. #cmworld
@iamgiarose

A4 – in general, employee engagement is low – in the 20% area – I’m curious what people are doing? I’m writing an article on this. #cmworld
@SusynEliseDuris

A5. If just getting started, working backwards is a way 2 gather data. Start by asking for testimonials for fastest real data! #cmworld
@KipMeacham

A5 Marketing should evolve, not just create, customers. To do that requires creating delightful experiences #cmworld
@CarlaJohnson

@CMIContent @pamkozelka @ringo66 @PeterLoibl @pamelamuldoon @AmandaSubler @cmcphillips Hi! #CMWorld http://t.co/cc4lGAbBYt
@bendgibbons

Just in case anyone missed this yesterday – @nick_offerman will be the #CMWorld closing keynote this year! http://www.contentmarketingworld.com/cmworld-closing-keynote-announced-nick-offerman-is-coming-to-cleveland/
@cmcphillips

@martinlieberman Agree but, it’s a much better start than assuming you know what motivates them. 😉 #CMworld
@SFerika

A5: Not yet, but customer experience and content groups will be part of the same silo.  Will take a while, but it will happen. #cmworld
@JoePulizzi

Would love to see a sample #CMWorld  https://twitter.com/ScottLum/status/618456601758973952
@Ravithakur142

@karrabarron Are you doing anything like a newsletter or highlighting someone on your company’s Intranet? #cmworld
@vegecomgirl

@atxcopywriter right? It’s like, but what do you do? #cmworld
@tracibrowne

@tmonhollon @stephcanarte @SlackHQ is a fantastic service and nothing else seems to compare #CMWorld
@JustCallBudget

@SusynEliseDuris Our engagement (measured by Gallup) is routinely in the 60s/70s…email me if I can help. #CMWorld
@mikemyers614

A5: We’ve covered this one a few weeks ago and think we determined the cust exp should be controlled by IT.  #cmworld
@BrandedCartoons

A5 – currently reading a book which might be interesting for u => Storyscaping from @gastonleg & @daz_mc #CMWorld  https://twitter.com/CMIContent/status/618456703458119680
@MaelRoth

@AndreaFryrear “Mimosas” = the magic word #CMWorld
@atxcopywriter

A4 Employees are the “promise keepers” of your brand story. Do they believe what you’re saying? #cmworld
@CarlaJohnson

Just read @Robert_Rose and @CarlaJohnson new book, Experiences. Incredible! Must read for all marketers! #cmworld https://twitter.com/CMIContent/status/618456703458119680
@JeremyBednarski

@CarlaJohnson Coming from the “experiences” expert herself! Totally agree! #CMWorld
@cmcphillips

@bendgibbons what a sweetheart! Tell her #TeamOrange says hello! #cmworld
@CMIContent

A5. Testimonial-based commentary also helps soften negative commen blows to product managers, engineers, human factors peeps. #cmworld
@KipMeacham

A5 – I’m seeing a new silo being created – who is owning customer relationship – you have the #CX folks battling marketing.  #cmworld
@SusynEliseDuris

@SusynEliseDuris I think sometimes it can be as small as reminding people when you post something (blogs, Instagram photos) #CMWorld
@SparkerWorks

@CMIContent @karrabarron A4) incentives, rewards, positive feedback. Motivation comes from within — positivity goes a long way. #CMWorld
@VibeBranding

@atxcopywriter @AndreaFryrear mimosas often mean brunch. And that means @moninaw is totally in!  #cmworld
@CMIContent

@SusynEliseDuris I knew this question would pique your interest! #CMWorld
@cmcphillips

Break down the walls of CX & marketing to create an experience that is marketable @cmicontent @JoePulizzi #cmworld @mattwallaert
@MarketerGizmo

A5) A great book on customer exp: “Experiences: The 7th Era of Marketing” by @CarlaJohnson & @Robert_Rose #CMWorld http://ow.ly/Pih0B
@pamelamuldoon

A5: we ask our volunteers to help up create the content! We use their photos to show off a 1st hand experience in our materials #CMWorld
@_AlisonMaria

@atxcopywriter @AndreaFryrear I don’t even know the context of this convo but I agree #CMWorld
@eccushing

@admom1 Thanks…wish it weren’t quite so true. #CMWorld
@mikemyers614

MT @JoePulizzi: A5: Not yet, but customer exp & content groups will be part of the same silo. Will take a while but it will happen. #cmworld
@CarlaJohnson

@SusynEliseDuris It’s nice to see so many people want to ensure a positive customer experience, right? #cmworld
@martinlieberman

@SusynEliseDuris Setting up IFFT or an RSS feed in something like Slack lets everyone know automatically; inc employee engagement #CMWorld
@SparkerWorks

@_AlisonMaria love when UCG is done right!  #cmworld
@CMIContent

A5: we ask our volunteers to help us create the content! We use their photos to show off a 1st hand experience in our materials #CMWorld
@_AlisonMaria

A5: As digital marketing teams work more closely with content folks, they will work together to shape one slice of the #CX. #cmworld
@pisarose

A5 – c-suite must champion, it must start from the top. And, #cx and #content mix works best if you have #CustomerCentric org.  #cmworld
@SusynEliseDuris

@martinlieberman @iamgiarose Yes! Or downplaying the work they do. #CMWorld
@atxcopywriter

A5: #ContentMarketing must follow the customer journey. So it’s ALL about the customer experience #CMWorld
@BrennerMichael

A5) Customer experience should be the foundation of all marketing campaigns.  These department should be closely connected. #CMWorld
@hitsmcghie

A5 Shouldn’t all marketing be connected to the customer experience?  #cmworld
@tracibrowne

A5: As digital marketing teams work more closely with content folks, they will work together to shape one slice of the #CX. #cmworld
@ind3ed

Good point, Scott. My guess is CMO, but that requires new thinking, involving cust. support, sales, mrktg. #CMWorld  https://twitter.com/ScottLum/status/618457097211092992
@UXcelsior

@tracibrowne Stop making sense. #CMWorld
@mikemyers614

@CMIContent @carmenhill A3) offer different ideas, or kindly explain your opinion in saying “no.” Never argue! #CMWorld
@VibeBranding

@SparkerWorks @SusynEliseDuris have you tried @zapier or is the price-point a barrier? #CMWorld
@JustCallBudget

A5. *comment, not commen. Argh.  #cmworld
@KipMeacham

A5: Cust Exp & Marketing go hand in hand, create a truly amazing experience and your customers will market your brand for you #CMWorld
@huzzahdigital

I think of customers as community members. It shapes the way I talk to them. Yes, they can still buy from me. #cmworld
@CTrappe

@KipMeacham we knew what you meant 🙂  #cmworld
@CMIContent

@tracibrowne Yes! The challenge is that not all marketers are working with the same #CX big picture in mind. #cmworld
@pisarose

@cmcphillips @nick_offerman And I just HAVE to be on vacation during this conference! *single tear runs down cheek* #CMWorld
@SparkerWorks

@KipMeacham no sweat, I think most everyone knew what you meant! #CMWorld
@JustCallBudget

Q6 from @globalcopywrite: What’s your best trick for getting email subscriptions? #CMWorld

@SparkerWorks stop reminding us you’ll be out of town! 🙁  #cmworld
@CMIContent

@tracibrowne I did that deliberately. You’re welcome  🙂  #CMWorld
@mikemyers614

@cmcphillips Where #CX and #marketing mix is my sweet spot. 🙂 #CMWorld
@SusynEliseDuris

It always sounds so easy… ^^ #CMWorld  https://twitter.com/huzzahdigital/status/618458047694917632
@MaelRoth

A5: @CMIContent If the right environment is created for a targeted customer, then marketing & CX work together to breed loyalty. #CMWorld
@FreshSparks

A5. Content marketing at its core caters to improving the customer experience #cmworld
@opensponsorship

@tracibrowne @mikemyers614 we don’t know what song but does it include a 100th chat dance? #cmworld
@CMIContent

@JoePulizzi @Pamelamuldoon why is it easier for SMEs though? #cmworld https://twitter.com/pamelamuldoon/status/618455814622162944
@karrabarron

To have a good customer experience, it helps if it’s actually good online and offline. #cmworld
@CTrappe

.@Robert_Rose said on #ThisOldMarketing that much of customer service in place because of bad customer experience. #ChangeThinking #cmworld
@JoePulizzi

@CMIContent @webmastergirl Cust. Exp. is marketing in itself. Orgs should be careful not to spoil it by trying to sell overtly. #CMWorld
@searchrook

A5: Approach to managing customer experience: We provide content to help them get most out of services. Also newsletter, user group #cmworld
@CandyceEdelen

A6: Getting email subs is all about timing…ask at the right time (like right after you’ve been awesome in some way). #CMWorld
@mikemyers614

@CMIContent @globalcopywrite A6. Give subscribers a mind blowing content piece which will make them provide their email.. #CMWorld
@vivektweetsso

A6. Tricks lead to opt-outs. Supply the best, most useful content for X problem or niche. Earn your audience. #CMWorld
@UXcelsior

@BrandedCartoons Ideally *this* IT department #CMWorld http://t.co/R97RfueQpD
@SparkerWorks

@CMIContent @globalcopywrite #A6 contest opt-ins here #CMWorld
@Jonathandrews89

A5. If you’re creating content, you’re creating customer experience…for better or worse. May not be everything, but it’s a LOT! #CMWorld
@carmenhill

@CMIContent @tracibrowne Um, no.  🙂  #CMWorld
@mikemyers614

Useful content is great #custserv in itself. #cmworld
@CTrappe

A5: The UX is critical, whether crafting lifecycle #content for the customer, web-design.. really any touch point w/your brand. #CMWorld
@bendgibbons

@SparkerWorks I think it has to be a mind-set. Again, another thing c-suite must champion. Engaged employees = corporate growth. #CMWorld
@SusynEliseDuris

A5 if you sell castor oil don’t keep telling people it tastes great…no one will ever believe you #cmworld
@tracibrowne

@mikemyers614 but you’re awesome all the time, right? #cmworld
@CMIContent

A6 not much of a trick but make sure the content they’re subscribing to is worth the time – answers real Qs, relevant topics #cmworld
@eccushing

A5) Everyone in a company is involved in creating customer experience. #CMWorld @CMIContent @webmastergirl
@VibeBranding

A6: Provide something of value, or, better yet, buy a list from http://t.co/k6hnnpob6W.  #cmworld
@BrandedCartoons

A6. Add value to the world and give it freely. #PeopleWillCome (and don’t lecture me about Field of Dreams B^D) #cmworld
@KipMeacham

Great ideas for smaller organizations! #cmworld https://twitter.com/katairobi/status/618455876052119553
@karrabarron

@karrabarron MUCH less politics.  Culture not nearly as strong.  Content marketing usually doesn’t succeed wo a cultural change. #cmworld
@JoePulizzi

A5: Sharing the orgs values through marketing tools to create an amazing experience for the customer, since the very first contact #cmworld
@Tephi729

opensponsorship: A5. Content marketing at its core caters to improving the customer experience #cmworld #ContentMarketing
@LiveOptim_US

Q6 Best trick for getting email subscriptions: Provide useful content @cmicontent @JoePulizzi #cmworld
@MarketerGizmo

A6: #CMWorld http://t.co/I1oZphyRrS
@Mr_McFly

A5: Events = facetime with customers. Focusing on cust. experience at events w. meaningful conversations causes word-of-mouth mktg! #CMWorld
@AttendInc

@JustCallBudget @SusynEliseDuris @zapier Not in charge of that type of decision #CMWorld
@SparkerWorks

@CMIContent Don’t know about that, but thanks for saying it! #CMWorld
@mikemyers614

@JeremyBednarski @Robert_Rose Thanks Jeremy! #cmworld
@CarlaJohnson

@UXcelsior “earn your audience” – love it!  #cmworld
@AndreaFryrear

MT @KipMeacham: A5. Testimonial commentary also helps soften negative comment blows to product mgrs/engineers/human factors peeps. #cmworld
@CandyceEdelen

Yep. #cmworld http://twitter.com/UXcelsior/status/618458469440450560
@iamgiarose

Best campaign we ever had was simply putting a one-time pop up on our web site for newsletter subscriptions – worked like a charm! #cmworld
@TSNN_Rachel

Totally agree. If a company provides a great experience, less problems to solve!  #CMWorld  https://twitter.com/JoePulizzi/status/618458365895790592
@UXcelsior

@karrabarron SME’s more agile; decisions can be made quickly w/o committee; can focus on one content platform at a time @JoePulizzi #CMWorld
@pamelamuldoon

MT @eccushing: A6 not much of a trick..make sure content they’re subscribing to is worth it – answers real Qs, relevant topics #cmworld
@billcush

@SparkerWorks Boo! Such a bummer! We would have loved to see you! #CMWorld
@cmcphillips

@CMIContent I am sad! #CMWorld
@SparkerWorks

@Mr_McFly sprinkle that magic with some orange fairy dust please! #cmworld
@CMIContent

@JoePulizzi @karrabarron amen to that and that’s probably the hardest part #CMWorld
@MaelRoth

A6 Give them something they are interested in getting…that an a non-intrusive pippity popup #cmworld
@tracibrowne

@CMIContent @tracibrowne I think she’s referring to Talking Heads… #CMWorld
@mikemyers614

MT @JoePulizzi @Robert_Rose said on #ThisOldMarketing that much of customer service in place b/c of bad CX. #ChangeThinking #cmworld
@CarlaJohnson

Yes Erin very true, sometime people spend more time in sculpturing which does not makes sense #CMWorld  https://twitter.com/eccushing/status/618458614689304576
@Ravithakur142

A6 – we also do a lot through social media – Twitter primarily – sending our news content, which creates more interest #cmworld
@TSNN_Rachel

A6: upsell on the content – like what you just read? here’s even more! (of course it only works with great content) #cmworld
@AndreaFryrear

opensponsorship: A5. Content marketing at its core caters to improving the customer experience #cmworld http://twitter.com/opensponsorship/status/618458322556055552
@AdamRiorttins

A5) Everything should be part of the customer experience! All departments need to be contributing to & being part of creating it. #CMWorld
@ideakid88

@SusynEliseDuris Sure, but if you do the easy fix & engagement doesn’t improve you know it’s a bigger problem #CMWorld
@SparkerWorks

A6 – For my clients, generating #email #subscriptions through informative downloadables like #worksheets & #ebooks works the best. #CMWorld
@AllieGrayFree

A6. 1. Compelling content. 2. Split tested. 3. Analytics driven. Result: more subscribers. #LetsHavePie #cmworld
@KipMeacham

A6 make it easy to subscribe too — make the email address the only ask upfront. Not a kitchen sink form!  #cmworld
@SFerika

A6 Give subscribers something of value. Remember, people get tons of emails daily. Why should they open yours?  #cmworld
@LaToyaReports

A6:A great blog can an effective call to subscribe. People realize you will send useful content. Great example: http://ow.ly/PihWw #cmworld
@JaneKCall

A6: creating emails people actually want to read! #cmworld
@_AlisonMaria

A6: Useful and visually attractive content. #CMWorld
@Tephi729

@KipMeacham and absolutely yes on the testing!  #cmworld
@CMIContent

@jacobwarwick Free for everyone… except @marketmachines. They have to bring $25 and some @SPAMbrand. #CMWorld
@bendgibbons

@AndreaFryrear Yes! Make it easy for your customers to stick around, find value, and want to continue to engage. #CMWorld
@cmcphillips

A6 If you’re asking me for my phone number in order to get a subscription, then I’m out. #cmworld
@shhh

A6: If your blog content is significantly featured by a quality publication, pitch “Know what X knows…Our blog is a must-read.” #cmworld
@pisarose

A6: It’s always nice to be honest with yourself & ask, “Okay, how would *I* want to be approached to subscribe?” #cmworld
@iamgiarose

It never hurts. Made lots of friends at the #CMWorld pub crawl last year! https://twitter.com/cmcphillips/status/618456707237199872
@karrabarron

prep assembling the VOD site for #CMWorld- seeing so many interesting sessions and awesome speakers!!
@shawn__whitaker

A6: getting good engagement when we ASK people in person (at events) if they’d like to subscribe, then send them a custom email. #cmworld
@CandyceEdelen

@ideakid88 internally developing standards, is that the best approach? #CMWorld
@JustCallBudget

@shhh a lot of people would agree #CMWorld
@CMIContent

.@JoePulizzi @karrabarron IMO & exp legacy cultures are biggest roadblocks to success. Glad to see @IBM etc. leading change. #CMWorld
@UXcelsior

A6: Should go beyond setting expectations and into Creating Anticipation! Rethinking how we approach this tactically. #CMWorld
@tmonhollon

A6: How bout the secret to keep subscribers? Be honest about what they’ll be getting #CMWorld
@atxcopywriter

A6 – Don’t ask for too much, but ask for at last name, company, email ….  #cmworld
@TSNN_Rachel

@karrabarron Ha! I loved that – I was a tourist in my own city! So much fun! #CMWorld
@cmcphillips

A6 continued: If you come up empty, then maybe it’s time to restrategize. #cmworld
@iamgiarose

@karrabarron content marketers make the BEST friends ever! #CMWorld
@CMIContent

Sometime Kitchen Sink (Small Size) helps to tap water Erika @SFerika #CMWorld  https://twitter.com/SFerika/status/618459161198764032
@Ravithakur142

A6: Give valuable content and let them know its there and how to get it. Most people want content that’s useful and relevant. #cmworld
@JeremyBednarski

Reading ALL the answers now! #CMWorld  https://twitter.com/cmicontent/status/618458209573978112
@omylola

For #CMWorld Tweeps:#Startups Creating Content Monetization Toolshttps://storify.com/TechTidbits/startups-creating-monetization-tools
@techtidbitsme

Amen, @SFerika! “Don’t #Overcomplexificate it,” said former President Bush.  #cmworld
@KipMeacham

THIS #CMWorld  https://twitter.com/JoePulizzi/status/618450924634247168
@connieurway

@iamgiarose That’s a GREAT question! And conversely, what approach turns me off? #CMWorld
@cmcphillips

@cmcphillips what’s Q6? I had to jump off the bus #CMWorld
@amywhiggins

Q7 from @ScottLum: Content & social mktg is great but what if we’re wrong? Can the new model sustain revenue for most brands? #CMWorld

@JoePulizzi yes! Being lucky enough to do as part of my daily work is amazing! #cmworld
@mtotheshields

Q6; I’m all for pop-ups to subscribe- but they usually happen before I’ve had chance to decide if I like the content #CMWorld
@AmandaSubler

@shhh Or you’re gonna get a fake one #CMWorld
@atxcopywriter

@CMIContent @globalcopywrite A6. Provide value in email that you don’t elsewhere. Works like a charm. #CMWorld
@searchrook

@SparkerWorks True. However, #EmployeeEngagement is not one to put a bandaid on – it’s a big item – deserves the right attention. #CMWorld
@SusynEliseDuris

A7 Shhhh @CMIContent @ScottLum  #cmworld
@tracibrowne

A6: “Best way” to get email subs is to not have a “best trick??” 😉 #CMWorld
@admom1

@SparkerWorks @BrandedCartoons I talked to them! They explained a letter I received on 6/10 related to my lunch purchase on 6/19. #CMWorld
@bendgibbons

@amywhiggins #CMWorld  https://twitter.com/CMIContent/status/618458209573978112
@cmcphillips

A6) Clear and easy CTA – Make it plain why you content adds value to their lives #cmworld
@hitsmcghie

@amywhiggins @cmcphillips Q6 – What’s your best trick for getting email subscriptions? #cmworld
@CMIContent

I do content marketing for a toy start up, so cust experience is massively important, as is appealing to the parenting demographic  #cmworld
@mtotheshields

A7: Not sure about social media, but content marketing has been around since the dawn of time. Deliver consistent value. #cmworld
@JoePulizzi

@cmcphillips Yes! Because if it’s going to turn off marketers, it’s definitely not going to go well with your audience. #cmworld
@iamgiarose

@tracibrowne @ScottLum lol  #cmworld
@CMIContent

@SFerika I think this works really well when you have progressive profiling in place #CMWorld
@tmonhollon

A7:  IMO.  What’s wrong is to think Social Media is the answer to sustaining revenue #CMWorld
@connieurway

A7: Great question, @ScottLum We still need to take care of the customer, whether there’s #contentmarketing or #SoMe or not. #CMWorld
@mikemyers614

@AmandaSubler Yes! That is annoying, is there any work-around? #CMWorld
@JustCallBudget

A6) We give $3 million to each and every one of our email subscribers…. @CMIContent @globalcopywrite #CMWorld
@VibeBranding

@bendgibbons @BrandedCartoons You *earned* that dead mouse. Be proud. #CMWorld
@SparkerWorks

A7. Can a huge fan-base of potential customers lead to more sales? Yes, compare to popular media TV, music, etc. #CMWorld
@UXcelsior

A7: Quite simply, content marketing isn’t the be-all end-all for marketing. It’s just one of many puzzle pieces. #cmworld
@danielerossi

@iamgiarose @cmcphillips and then when your audience IS marketers it gets exponentially harder!  #cmworld
@AndreaFryrear

@iamgiarose And we’re our worst critics – and can catch stuff a mile away. 🙂 #CMWorld
@cmcphillips

@tmonhollon agreed.  #cmworld
@SFerika

A6: Trick? No tricks, just good content. TL;MUST READ #Cmworld
@amywhiggins

A7. This model works, only if brands can effectively incorporate their brand’s identity and their audience needs into it #CMWorld
@opensponsorship

A7: Social & content has never been a magic bullet. Provide best experience with its inclusions and THAT leads to revenue. #CMWorld
@Mr_McFly

@SusynEliseDuris Absolutely. You have to gauge the size of the issue (or level of apathy) you’re dealing with first though #CMWorld
@SparkerWorks

@CMIContent @ScottLum A7: Requires investment and commitment to playing long game–will only work for brands that get that #CMWorld
@atxcopywriter

A7: Trends change and the market changes with it (look at PR), but social media will stay to an extent (a world w/o FB?!) #CMWorld
@JaneKCall

@AndreaFryrear @cmcphillips That’s true. We’re critical people. We know when we’re being marketed to! #cmworld
@iamgiarose

@CMIContent & @JoePulizzi & @Robert_Rose cannot be wrong. The rules don’t apply to them @ScottLum #CMWorld
@MaelRoth

@AndreaFryrear @iamgiarose Tell me about it! I do it every day! #CMWorld
@cmcphillips

@AmandaSubler And block the content, to add insult to injury #CMWorld
@atxcopywriter

.@TSNN_Rachel curious about your site metrics at time of pop-up? Site visitors, time on site etc? #CMWorld
@omylola

A7 – Just because you can’t always easily attach an ROI model to it, doesn’t mean it has no worth.  #cmworld
@TSNN_Rachel

@CMIContent @ScottLum A7. Content & social are 2 blessings which doesn’t burn a hole in your pocket if you are smart enough #CMWorld
@vivektweetsso

A7: Don’t be wrong for long. Start connecting the data dots now & start measuring revenue contribution. #cmworld
@pisarose

Thank you. #CMWorld  https://twitter.com/TSNN_Rachel/status/618460280931155968
@mikemyers614

A7: Best way to start a business?  Develop a loyal audience, then develop your products and services.  That would be a good book 😉 #cmworld
@JoePulizzi

@Mr_McFly Adapt and adjust, right? #CMWorld
@lttlewys

A7) That’s where the art & science of analytics and conversions come into play. Turn social mktg into sales. #CMWorld @CMIContent @ScottLum
@VibeBranding

A7: Sustain revenue for how long? It’s certainly working now, and for the foreseeable future. Can we ask for much more?  #cmworld
@AndreaFryrear

A7 – interestingly I just saw a post by @markwschaefer that @jaybaer was discussing the same thing? What if we’re wrong? #CMWorld
@SusynEliseDuris

A7: from a non-profit perspective, we’ve seen an increase in donations & support spending more time on social #CMWorld
@_AlisonMaria

A7 When has information explained well ever been unhelpful? Maybe delivery will change, but that need won’t change. #cmworld
@shhh

@cmcphillips But you have great content to back it up! 🙂 #cmworld
@iamgiarose

A7: Are we right? Test and retest again. What worked yesterday, might not work today and vs #cmworld
@amywhiggins

Agreed #CMWorld  https://twitter.com/mikemyers614/status/618460400443654144
@connieurway

Awesome. Probably informative and shareable PDFs could be added to the list. #CMWorld  https://twitter.com/alliegrayfree/status/618459146728308736
@omylola

@vegecomgirl an infographic highlighting work annivs & bdays & new hires, plus an app showing employee of the month #cmworld
@karrabarron

A7: Is not about content marketing, is about making our customers happy. At the end is all about service. #CMWorld
@Tephi729

@VibeBranding @CMIContent @globalcopywrite Sounds like the path to fantastic ROI #CMworld
@atxcopywriter

We can’t tell the future, but for now, content & social marketing works. All you can do is pay attention @cmicontent @JoePulizzi #cmworld
@MarketerGizmo

@searchrook Exclusivity principle, to the rescue! #CMWorld  https://twitter.com/searchrook/status/618459855804706816
@tmonhollon

A6: @CMIContent Shouldn’t it be, what’s your best TREAT for getting email subscriptions? 😉 #CMWorld
@FreshSparks

A6 Short answer: Sizzle then steak.  #CMWorld
@bendgibbons

@atxcopywriter ugh yes! #CMWorld
@AmandaSubler

A7 Content not going anywhere…social…meh…it’s about the strategy and goal, not so much about communication tool #cmworld
@tracibrowne

@AmandaSubler that sounds more desirable but there almost needs to be a trigger for a pop-up once they hit the bottom or finish #CMWorld
@JustCallBudget

@CMIContent @JoePulizzi @Robert_Rose @ScottLum neither are @markwschaefer, @CarlaJohnson or @BrennerMichael #CMWorld
@MaelRoth

This. @mikemyers614 #cmworld.
@SueBrady

@CMIContent @ScottLum A7. Rule of thumb in marketing is, if you’re wrong, pick yourself up and move on to the next profitable idea. #CMWorld
@searchrook

#realtalk #CMWorld  https://twitter.com/Tephi729/status/618460540000710656
@connieurway

@karrabarron @vegecomgirl That’s a great idea! with HTML5, I’m sure that can be updated quite easily via scripting. #cmworld
@danielerossi

@searchrook @ScottLum can’t be afraid to fail!  #cmworld
@CMIContent

@CMIContent @searchrook @CMIContent @ScottLum Rule for much more than marketing.  #cmworld
@amywhiggins

A7 – Before content marketing even was called content marketing, companies that were doing it were definitely seeing success.  #cmworld
@TSNN_Rachel

A7 – that’s why we need to be cognizant to where the wind is blowing. Be in the growth mindset – read, follow the trends, ask ?’s #CMWorld
@SusynEliseDuris

A7b: Always good to ask “what if I’m wrong”, makes your strategy stronger by addressing holes or weaknesses. #cmworld
@JeremyBednarski

@CMIContent @searchrook @ScottLum fail fast! learn something! move on!  #cmworld
@AndreaFryrear

@mikemyers614 @ScottLum Social Media is simply our latest tool for communication connection & content delivery. #CMWorld
@SparkerWorks

@SusynEliseDuris @markwschaefer @jaybaer I think their discussion was about where content should go, not whether or not it works #CMWorld
@MaelRoth

No single cartoon, article, infographic, list, video or podcast will transform your sales. It’s all about the cumulative effect. #cmworld
@BrandedCartoons

A7: Content and social help, but they DON’T replace B2B sales team. Sales does lead gen. Still needs to get in early. #cmworld
@CandyceEdelen

@tmonhollon Yup! Exclusivity = Differentiation :~) #CMWorld
@searchrook

We like to say #Marketing is the headlights of the organization (of course, we’re Marketing…) #CMWorld  https://twitter.com/SusynEliseDuris/status/618460819676725249
@mikemyers614

A6 long-form: Provide content of value on other platforms & encourage engagement a native platform w/more variety, depth, etc. #CMWorld
@bendgibbons

A7) Content/digital marketing is a tie in to all your marketing efforts, not a stand alone venture. #cmworld
@hitsmcghie

1000RT #CMWorld  https://twitter.com/BrandedCartoons/status/618460930322599936
@connieurway

@mikemyers614 oooh like that #CMWorld
@CMIContent

.@JoePulizzi you mean this one? Now available for preorder? http://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X/ref=sr_1_1?ie=UTF8&qid=1436283245&sr=8-1&keywords=content+inc.&pebp=1436283227201&perid=1SY5596Q9A11SSYX27JN #cmworld http://t.co/BzmacD1cco
@AmandaSubler

A7: Important: Sustaining revenue” is not just about new customers–retention (saving lost $$) is part of the calculation, too.  #cmworld
@pisarose

@CMIContent Testing. So underutilized it is. #CMWorld
@KipMeacham

IMO can work for established products & businesses too. But audience focus vs. “lead” thinking is key. #CMWorld  https://twitter.com/JoePulizzi/status/618460465040072704
@UXcelsior

@mikemyers614 At a recent comp confer. mktg was dubbed ‘the gas.’ #CMWorld
@SueBrady

.@JoePulizzi #CMWorld Content Promotion: Do you have a process you can share? More detailed the better.
@shmula

@amywhiggins LOL, I thought you meant you had to jump off the #CMWorld bus 😉 @cmcphillips
@carmenhill

A7) It’s imperative that anyone in the marketing profession today have a ‘kaizen’ attitude: Constant & never ending learning. #CMWorld
@pamelamuldoon

.@JeremyBednarski Exactly, always reexamine yourself #cmworld
@opensponsorship

@shhh Yes! Curiosity has gotten a lot of attention lately for good reason. And always be learning. #cmworld
@JeremyBednarski

@CandyceEdelen In some markets, it could replace the sales team.  But sales needed more for closing and relationships in B2B. #cmworld
@JoePulizzi

so true  MT @CandyceEdelen: A7: Content and social help, but they DON’T replace B2B sales team. Sales does lead gen. #cmworld
@tracibrowne

Q8 from @KipMeacham: How will you use Twitter today to make a difference in your marketing efforts? #CMWorld

@CMIContent A7 Every company should focus first on their product/service & after this it’s important to develop a content strategy #CMWorld
@katairobi

@SueBrady Like that too…although sales might have too much fun with that one. : )  #CMWorld
@mikemyers614

@SueBrady @mikemyers614 this may have made us laugh out loud #CMWorld
@CMIContent

@carmenhill @amywhiggins Bite your tongue!! #CMWorld
@cmcphillips

@mikemyers614 Ha! #CMWorld
@SueBrady

@CMIContent @KipMeacham Do you today exactly 🙂 LOL *wink* #cmworld
@amywhiggins

A7: Customer focus + content = sales #CMWorld
@BrennerMichael

@iamgiarose True indeed! A great team! #CMWorld
@cmcphillips

@danielerossi @karrabarron That’s great! Does the employee have to be nominated, or can they share something to get featured? #cmworld
@vegecomgirl

@SusynEliseDuris I’m not so sure about the trend. They come and go but the brand and product is staying cc @CMIContent #CMWorld
@katairobi

Q8:  Insightful question, that takes thought and strategy.  I luv me some @Twitter #respect #CMWorld
@connieurway

A7: How we deploy content marketing will continue to evolve (sequential is next big thing); at its heart CM is great marketing #CMWorld
@tmonhollon

A8: Use Twitter to test out content ideas, crowdsource others and research conversation evolutions. #cmworld
@pisarose

A7: what’s the alternative to creating, publishing, sharing HELPFUL content that earns your audience’s attention? #CMWorld
@BrennerMichael

@CMIContent @KipMeacham A8: Use it to make connections. That’s what it’s there for #CMWorld
@atxcopywriter

A8: Join in the 100th #CMWorld chat
@AndreaFryrear

A8) Twitter allows for reaching your target audience and building a community with like-minded individuals. #CMWorld @CMIContent @KipMeacham
@VibeBranding

A8 Twitter is great for listening. It’s like online eavesdropping. Helps you see what works, what doesn’t. #cmworld
@shhh

A8: Engage, engage, engage. I’ve seen too many companies tweet AT people, into a void, rather than converse. #CMWorld
@JaneKCall

@JoePulizzi is it better to pre-order Content Inc. or pick it up in person at #CMworld? 🙂 #cmworld
@SFerika

@MaelRoth @markwschaefer @jaybaer Well maybe the model has to change? There has to be constant evolution. #CMWorld
@SusynEliseDuris

A8 – We use Twitter to not only distribute our content, but to meet new people, brands & hopefully have a laugh every once a while! #cmworld
@TSNN_Rachel

There is a difference between not knowing how to measure and not measuring ROI…if no return why do it? @TSNN_Rachel @UXcelsior  #cmworld
@tracibrowne

A7: @CMIContent Laser focus on what the audience needs, and engagement will always happen…regardless of trends in marketing. #CMWorld
@FreshSparks

A7. Not by having an ISP outage when your question gets asked. #SometimesHateTechnology  #cmworld
@KipMeacham

A8: I use Twitter to learn and share everything I can to make #Marketing suck less than ever. #CMWorld
@mikemyers614

@TSNN_Rachel As @garyvee asked, “What’s the ROI of your mother?” #CMWorld
@searchrook

A8: Same thing we do everyday, try to take over the world JK #cmworld
@amywhiggins

It’s how we’ve met so many of you! #CMWorld  https://twitter.com/atxcopywriter/status/618461568645341184
@CMIContent

@pamelamuldoon Yes and companies as a whole need to embrace constant learning and change. #CMWorld
@ideakid88

@SFerika To be honest, pre-order might be cheaper (amazon is amazing). #cmworld
@JoePulizzi

A7: Twitter introduced new audience insights for brands https://blog.twitter.com/2015/introducing-new-audience-insights-for-brands #cmworld
@LaToyaReports

A8. Twitter has become an education tool for me (prof. dev). It’s also a great way to meet people & build community!  #cmworld
@vegecomgirl

@pamelamuldoon This extends past content marketing into all facets of life. You speak words of wisdom! #CMWorld
@JustCallBudget

MT @CMIContent Q7: Content & social mktg is great but what if we’re wrong? Can the new model sustain revenue for most brands? #CMworld
@CandyceEdelen

A8: I’ve (re)written headlines based on Twitter chat responses to a tweeted insight. Good stuff! #cmworld
@pisarose

A8: (a)  When in doubt @twitter Listen #CMWorld
@connieurway

A8 I am hoping to use twitter today to find a Camtasia-proficient video team in Minneapolis to work on some demo videos. 😉  #cmworld
@SFerika

@TSNN_Rachel TV has the reputation to thrive off of eyeball, but impressions mean less online, though we also have engagement.  #CMWorld
@UXcelsior

A8. Not by having an ISP outage when your question gets asked. #SometimesHateTechnology #cmworld
@KipMeacham

@KipMeacham HI KIP!!!  #cmworld
@vegecomgirl

This chat did not disappoint. So much #contentmarketing goodness in this group! #CMWorld  https://twitter.com/AndreaFryrear/status/618461573565292544
@CMIContent

A8: Doing it right now! Engaging with the great #CMWorld community. #TheseKidsAreCool
@ringo66

@JoePulizzi As long as you’ll still sign my book! 🙂  #cmworld
@SFerika

A8 I have to say Twitter has lost a lot of appeal. Too much marketing, not enough conversations (except on chats of course) #cmworld
@tracibrowne

.@TSNN_Rachel Also, this convo sounds like a book title “Social doesn’t owe you an ROI & customers aren’t statistics”  🙂 #CMWorld
@UXcelsior

@vegecomgirl Hey you! Hope life’s treating you kindly! #cmworld
@KipMeacham

@JoePulizzi do you mean the whole company shifts towards a culture of creating content? #cmworld
@karrabarron

A8 #Twitter is good for compounding messages from other channels. Also to speak directly to #customers – #CMWorld
@AllieGrayFree

A8: Always love love love Twitter as part of the listening suite… Then taking the intel to figure out further use. #CMWorld
@Mr_McFly

A8. Engaging more with our audience and showing them our genuine side, more personality, less promotion #cmworld
@opensponsorship

@SFerika I would be honored #cmworld
@JoePulizzi

@tracibrowne I think that’s true, but it makes filtering a lot more important. I still have Twitter FOMO… #cmworld
@shhh

@tracibrowne twitter chats are what made me fall in love with twitter.  #cmworld
@SFerika

A8: Twitter let’s us give our customers personalized attention on their schedule and makes us more human thru social listening. #CMWorld
@webmastergirl

A8 We use twitter to network and stay connected to our industry & audience  @cmicontent @JoePulizzi #cmworld
@MarketerGizmo

@mikemyers614 I think the expectation of orgs is for #marketing to either drive or help drive corp strategy. Depends on org. #CMWorld
@SusynEliseDuris

@KipMeacham Oops! #cmworld
@lindadessau

.@vegecomgirl Agree it’s a news source for so many. #cmworld
@my3screens

A7: If we ask ourselves “what if we’re wrong” we should test, measure, and focus on getting it right. All marketing needs this. #CMWorld
@tmonhollon

A8: Use it to start relationships, have conversations, what industry trends and find events #CMWorld
@lttlewys

@amywhiggins world domination #sorrynotsorry 🙂 #CMWorld
@CMIContent

@pisarose Great point! Depending on your brand, a long-term lifecycle w/ the customer should be critical for you & them. #CMWorld
@bendgibbons

A very late hello #cmworld! Sorry to miss most of the chat. Was driving to see @globalcopywrite in real life!
@michelelinn

A8: I actually need to cut back on the number of people I follow to make it easier to find the engaging conversations. Less noise. #cmworld
@JeremyBednarski

A8: Forgetting the hamster wheel approach. Listen, Learn, Engage…and most importantly be human! #CMWorld http://t.co/0kS99w8ZXV
@amywhiggins

@shhh @tracibrowne Yes yes yes, we feel the same #CMWorld
@JustCallBudget

@BrandedCartoons ++ 1 It’s about building a body of work that gets ever smarter, ever more relevant and interesting #CMWorld
@Kati_ROC

I’ll look into these. Thanks a bunch @SFerika! #cmworld https://twitter.com/SFerika/status/618459746316718080
@karrabarron

@michelelinn @globalcopywrite Good reason! #CMWorld
@mikemyers614

Yesssssssssss! #CMWorld  https://twitter.com/ringo66/status/618461901077372928
@CMIContent

@SFerika I agree, but there is so little conversation anymore…a few still exchange…but most just share links #cmworld
@tracibrowne

#CMWorld is a great place for making friends! 4 tweeps recognized by our community & good to know: @SFerika @ctrappe @mikemyers614 @lttlewys
@CMIContent

@shhh great minds think alike 🙂 #Cmworld
@amywhiggins

#truth Content engagement won’t solve conflict/res or org change @JoePulizzi @karrabarron #CMWorld
@connieurway

@amywhiggins – yes! No more hamster wheels! #cmworld
@AndreaFryrear

@michelelinn @globalcopywrite tell her I said hello 🙂 #CMWorld
@AmandaSubler

@karrabarron I don’t think it’s about creating content…I think it’s about delivering value in all of marketing #CMWorld
@JoePulizzi

As there is every week! #cmworld https://twitter.com/CMIContent/status/618461893385166848
@JeremyBednarski

@tracibrowne I hear you. A lot of folks have forgotten the social part of twitter for sure.  #cmworld
@SFerika

@tracibrowne But then @unmarketing said at #CMWorld: when it gets too noisy on social, we can shut the door — we made the noise. #cmworld
@shhh

A8. Looking for opportunities for having what we do be a part of the #Zeitgeist. #TwittersRealPowerIsItsRealTimeliness  #cmworld
@KipMeacham

@katairobi @CMIContent As a business community, we have to shift from being #ProductCentric to being #CustomerCentric. #CMWorld
@SusynEliseDuris

Listen and observe, but also engage. #twitter #cmworld
@LaToyaReports

.@alisonmays Did you see that Nick Offerman is headlining #CMWorld? I think we need to attend some professional education seminars…
@MarketingMurphy

@CMIContent Aww, thank you!! Such great friends! @SFerika @CTrappe @mikemyers614  #CMWorld
@lttlewys

Good idea! It can be tough… #CMWorld  https://twitter.com/JeremyBednarski/status/618462166715342849
@AmandaSubler

@CMIContent @KipMeacham A8. Twitter for connecting with awesome marketers, learn from them and apply stuff. #CMWorld
@vivektweetsso

A8: Twitter provides great intel on what’s working. Check out ‘lists’ of your best customers to see what they care about. #CMWorld.
@SueBrady

@CMIContent @KipMeacham A8. I will keep doing what I do everyday and that will make a difference in the long run. #CMWorld. #marketing
@searchrook

MT @TSNN_Rachel: A7 – Before content marketing even was called content mktg, companies doing it were definitely seeing success.  #cmworld
@CandyceEdelen

A8) Use twitter for active social listening – connect, learn, and engage with influencers and find your audience #cmworld
@hitsmcghie

@JeremyBednarski we know the feeling. That’s why we rely on lists so much! #CMWorld
@CMIContent

@SFerika @tracibrowne It’s not just broadcasting. Put the social back in social media  #cmworld
@amywhiggins

@my3screens It is. “Live Action News” 🙂  #cmworld
@vegecomgirl

@CMIContent @SFerika @ctrappe @lttlewys Shucks. It’s just so much darn fun. #CMWorld
@mikemyers614

@shhh @vegecomgirl Think it goes back to what @JoePulizzi said about creating a culture where everyone cares about marketing #cmworld
@karrabarron

If the community wants to engage with you there…#CMWorld  https://twitter.com/LaToyaReports/status/618462397016223744
@Mr_McFly

@JoePulizzi Yes! And context is critical across all of marketing. @karrabarron  #cmworld
@pisarose

@michelelinn nice to see you here! better late than never! #cmworld
@AndreaFryrear

@KipMeacham It is! A lot of changes happening this way. How are you? #cmworld
@vegecomgirl

@SFerika @tracibrowne I used to be on Twitter a lot but then life got busy. Love that chats have helped me meet people like you #cmworld
@michelelinn

@JoePulizzi @CandyceEdelen Without the H2H factor of the sales team, your content marketing is like a sea without a shore! #CMWorld
@ideakid88

@amywhiggins so often it’s the so called social gurus who are the worst offenders @SFerika #CMWorld
@tracibrowne

A8: We try to connect w/our supports everyday on TW to let them know we’re real, we care & we’re working hard to make a difference #CMWorld
@StBaldricks

A8 Make sure you’re using content to start (or augment) conversations, not end them. #cmworld
@martinlieberman

A8: @CMIContent Collaboration in thought leadership. Kinda like this chat. #CMWorld
@FreshSparks

We’re coming up to the end of our 100th chat. What questions do you have for @joepulizzi? What other topics do you want covered? #CMWorld
@CMIContent

Number 4,598 why we love Twitter chats. #CMWorld https://twitter.com/michelelinn/status/618462638113181696
@CMIContent

@AmandaSubler The toughest part is finding the time to do it (or to set up lists)…at least for me. #cmworld
@JeremyBednarski

@ideakid88 Yes, but it depends on what you are selling.  Business models are changing now more than ever before. #cmworld
@JoePulizzi

@tracibrowne @amywhiggins @SFerika BEWARE ALL GURUS. #cmworld
@shhh

A8: Not forgetting to NOT ignore negativity. Negative comments = an opportunity to learn and improve #cmworld
@amywhiggins

A8. On Twitter it’s “the same thing we do everyday”, share valuable UGC content & our own to build audience relationships. #CMWorld
@UXcelsior

@ideakid88 Ahhh, yes….change is hard, but oh so necessary with today’s ever-changing landscape. #CMWorld
@pamelamuldoon

OMG yes! #truth #CMworld  https://twitter.com/tracibrowne/status/618462681620680705
@SFerika

A8: Shifting view of Twitter away from “what our brand handle is saying/experiencing.” Training and empowering employees is key #cmworld
@tmonhollon

A8: We try to connect w/our supporters everyday on TW to show them we’re real, we care & we’re working hard to make a difference #CMWorld
@StBaldricks

I gotta bolt…Thanks everyone on the #CMworld chat. Congrats again @CMIContent @JoePulizzi and team on 100th chat!!! See you in Sept.
@BrennerMichael

Hey @JoePulizzi did you see @CMIContent growing into what it is today? #CMWorld
@mikemyers614

@tracibrowne @SFerika Guilty at times of this to be honest. #CMWorld
@amywhiggins

@CMIContent @CTrappe @mikemyers614 @lttlewys <3 thanks guys! #CMworld
@SFerika

@tracibrowne @amywhiggins @SFerika How many times can I favorite this tweet?? 😉 #cmworld
@martinlieberman

@JustCallBudget I, also, fortunately, thrive in change! So Kaizen is where I love to live! #CMWorld
@pamelamuldoon

@joepulizzi – what is the No. 1 item on your bucket list you’d still like to accomplish? @cmicontent #cmworld
@TSNN_Rachel

@vegecomgirl #BlueSkies, Carmella. #cmworld
@KipMeacham

@JeremyBednarski yes! then even remembering I created all the lists.. LOL…then checking the lists #CMWorld
@AmandaSubler

@BrennerMichael Great seeing you!! #CMWorld
@lttlewys

A8: To be honest, Twitter annoys me, but I use it cuz it works to help generate leads and stay connected w/ colleagues. #cmworld
@CandyceEdelen

A8 pt1: Boil it down to <140 characters 1st & build up/out from there. #CMWorld
@bendgibbons

@JoePulizzi – what % of your wardrobe is really orange?  #cmworld
@AndreaFryrear

@ideakid88 @JoePulizzi @CandyceEdelen Disagree. If there’s no H2H factor to marketing, no sales team can fix that dmg done #CMWorld
@UXcelsior

Joined the #CMWorld chat today, definitely worth it!  #Jewels
@RicVocalz

My Q…if everyone values content so much…constant talk about quality…why do content farms still exist..all talk no action? #cmworld
@tracibrowne

A8 – I wish social listening + engagemt would be more impt to companies. it’s still all about broadcast for them. Unfortunate.  #cmworld
@SusynEliseDuris

We love seeing @JoePulizzi on the hot seat! Keep the fantastic questions coming in! #CMWorld
@CMIContent

@mikemyers614 Actually, the original launch was as a matching service for marketers.  Then pivoted to education/training. #cmworld
@JoePulizzi

@BrennerMichael See you in Sept. Michael! Thanks for participating today! #CMWorld
@pamelamuldoon

Got to go. Thx, everyone. The ham is sweating.  #cmworld
@BrandedCartoons

@BrandedCartoons Any cheetos? #cmworld
@danielerossi

A8 – I enjoy engagement and help factor, I will continue to do that. #Twitter  #cmworld
@SusynEliseDuris

A8 pt2: Hard to argue w/realtime conversation, like #CMWorld.
@bendgibbons

@mikemyers614 I made the mistake of falling in love with the product idea and not focusing on the needs of the audience. #cmworld
@JoePulizzi

@BrandedCartoons don’t let the ham smoke for too long. And, thanks for being a great member of our community! #CMWorld
@CMIContent

@tracibrowne cuz sadly, there are still ‘bad’ mkters out there. #CMWorld
@SueBrady

@karrabarron many brands use @dynamicsignal for both employee engagement & advocacy initiatives! Would love to tell you more after #cmworld
@ryan_lennox

@pamelamuldoon That is a rare but great quality! #CMWorld
@JustCallBudget

@CandyceEdelen What are you putting IN to Twitter? Seek out conversation and you’ll find it comes back to you. #cmworld
@martinlieberman

MT @JoePulizzi: @CandyceEdelen Some mkts, it could replace the sales team. Sales needed more for closing & relationships in B2B. #cmworld
@billcush

@BrandedCartoons Liking this post is no endorsement of you meat-laden clothing. Next week? #CMWorld
@mikemyers614

A8) Twitter is your interactive business card, fact sheet, and value provider wrapped up in a single package. #CMWorld
@ideakid88

Thank you so much to the whole #CMWorld team!! This is my favourite chat and happy to celebrate your 100th!!
@lttlewys

@SFerika @shhh @tracibrowne You mean the hiding and ready to pounce type? #CMWorld http://t.co/smoxSjdQHj
@amywhiggins

@JeremyBednarski @AmandaSubler perhaps start with a tool to help with unfollowing spam accounts & people who don’t tweet a lot? #cmworld
@karrabarron

@ideakid88 love that analogy #cmworld
@CMIContent

@JoePulizzi @mikemyers614 Akin to #NeverGetInvolvedInALandWarInAsia #PrincessBrideMarketingTips  #cmworld
@KipMeacham

.@CMIContent Would love to see an entire chat on employee engagement with 1+ ppl from SaaS that facilitate or Co’s w/ success #CMWorld
@UXcelsior

@joepulizzi – if you could ‘do over’ anything, what would it be?  #cmworld
@TSNN_Rachel

@lttlewys Thanks for being such an awesome @CMIContent supporter! #cmworld
@pamkozelka

@BrandedCartoons Need more mental floss. #CMWorld
@bendgibbons

@lttlewys we couldn’t do it without you, Brandie! Tuesdays are our fave day of the week! #cmworld
@CMIContent

@katairobi @CMIContent Customer then product. I don’t of a growth company that has in opposite order. #CMWorld
@SusynEliseDuris

Along with pre-ordering @JoePulizzi’s book “Content Inc” check out his podcast of the same name: http://ow.ly/PikPO #CMWorld
@pamelamuldoon

@TSNN_Rachel Just seeing my kids follow their passions. #CMWorld
@JoePulizzi

THIS #CMWorld  https://twitter.com/karrabarron/status/618463416630444033
@connieurway

@pamkozelka Sending you big *hugs* I couldn’t get through my weeks without you guys!! #CMWorld
@lttlewys

Want to know who made our #CMWorld Twitter Chat Top 100? http://cmi.media/twitter100
@CMIContent

@JoePulizzi @mikemyers614 That is a common issue with many. #CustomerCentricity #cmworld
@SusynEliseDuris

@TSNN_Rachel Totally honest, I wouldn’t do anything over.  Small thing would be focus on email subscriptions much earlier 😉 #CMWorld
@JoePulizzi

@connieurway @JeremyBednarski @karrabarron @AmandaSubler seriously, unfollowing spam and inactive accounts changed my Twitter life. #CMWorld
@MoninaW

@shhh @tracibrowne @amywhiggins I never understand why someone would want to be a hired marketing assassin. I love marketing! 😉 #CMworld
@SFerika

@karrabarron @AmandaSubler Good advice. I more tend to prune those that tweet a lot of useless stuff or people I can’t remember. #cmworld
@JeremyBednarski

AGREED! #CMWorld  https://twitter.com/TSNN_Rachel/status/618463834349662208
@connieurway

A8: Start your own twitter chat to connect with the right people and stablish authority within your niche #CMWorld
@raygcreative

Thanks again to @joepulizzi for joining us on our #CMWorld chat today!
@CMIContent

Also, thank you to everyone that sent in suggestions and shoutouts for today’s chat! #CMWorld
@CMIContent

@MoninaW @connieurway @JeremyBednarski @karrabarron @AmandaSubler You never need to follow everyone who follows you. #cmworld
@martinlieberman

@JoePulizzi how to master #contentstrategy when we are small service provider we close 4-5 deals in a year  #CMWorld
@Ravithakur142

@JoePulizzi Amazing. #CMWorld
@mikemyers614

@JoePulizzi @TSNN_Rachel Talk of email subscriptions, what about blog subscriptions?  #cmworld
@amywhiggins

@mikemyers614 @BrandedCartoons it’s taken an hour but only now do I visions of Gaga… #CMWorld
@MoninaW

@CMIContent @JoePulizzi thank you for fostering such an amazing community of content peeps. <3  #cmworld
@SFerika

@JoePulizzi @TSNN_Rachel So agree, Joe. Hindsight is often just as myopic (if not more so) as foresight. #cmworld
@KipMeacham

Frees up for more powerful circles, doesn’t it? @MoninaW @JeremyBednarski @karrabarron @AmandaSubler #CMWorld
@connieurway

@Ravithakur142 Focus on being the leading informational expert in one niche.  You don’t have to content market everything. #CMWorld
@JoePulizzi

Thank you to everyone at @cmicontent for bringing all of us together each week and introducing me to such fantastic people #cmworld
@tracibrowne

Next week, we’re chatting with #CMWorld regular @christinkardos on personal branding http://cmi.media/twitterchats #CMWorld http://t.co/9YDurSPi55
@CMIContent

@tracibrowne. It’s all about the customer experience. Enough said. #CX #cmworld
@SusynEliseDuris

@MoninaW @BrandedCartoons See, #contentmarketing does require patience.  🙂  #CMWorld
@mikemyers614

Thanks @cmicontent your entire team and @joepulizzi – great 100th chat!  #cmworld
@TSNN_Rachel

@shhh @tracibrowne @unmarketing agree about chats as filter. Also make lists of people who add to “convo” & focus there instead #cmworld
@karrabarron

@CMIContent @joepulizzi Yes! Thanks Joe and the #CMworld team for a great chat! So energized today! #allthethinks
@tmonhollon

@SFerika thanks for being with us every step of the way! #CMWorld
@CMIContent

@amywhiggins @MoninaW You’ve got that right! 😉 #cmworld
@martinlieberman

THIS @ChristinKardos Can’t wait for this #CMWorld  https://twitter.com/CMIContent/status/618464245458468864
@connieurway

Thanks again, @JoePulizzi and @CMIContent (can’t tag all of you separately…140 characters and all) for 100 great chats! Bring on #CMWorld!
@JeremyBednarski

@tracibrowne and thank you for being with us week after week!  #cmworld
@CMIContent

What an amazing chat. Happy 100 #CMWorld. You look Mah-velous!! Cheers, all.  #cmworld
@SusynEliseDuris

.@pamkozelka Brilliant minds behind that strategy! 5 more days! Woot! #CMWorld
@BrandLoveLLC

@amywhiggins @TSNN_Rachel Subscriptions of all kinds…our digital footprint. Permission-based is still where it’s at. #CMWorld
@JoePulizzi

@jacobwarwick Maybe people don’t believe it’s really @SPAMbrand? Sounds like a future #spoofchat topic! #CMWorld
@bendgibbons

Awesome attitude. Don’t regret the past that brought you to this present. #CMWorld  https://twitter.com/JoePulizzi/status/618463874069753856
@UXcelsior

Follow your favorite #CMWorld chat tweeps with our Twitter list: https://twitter.com/CMIContent/lists/cmworld-twitter-chat
@CMIContent

Thank you all for a stimulating #CMWorld chat. Made my day:) #CMWorld
@ideakid88

@MarketingMurphy Annnd Barenaked Ladies are performing (Don’t laugh.. I’m kinda a fan). #CMWorld is apparently THE conference to attend.
@alisonmays

62 days until the best week of the year! #CMWorld  https://twitter.com/JeremyBednarski/status/618464450362896384
@CMIContent

+1000. You guys have done an amazing job giving content marketers a place to share, talk & meet! #cmworld https://twitter.com/SFerika/status/618464135517466624
@karrabarron

Well, you’ve done it again, @CMIContent! A superlative hour of #MarketingGoldDust! TY for a killer weekly convo. #cmworld
@KipMeacham

@martinlieberman @MoninaW @connieurway @JeremyBednarski @karrabarron @AmandaSubler I need to scrub my followers…so time-consuming #cmworld
@sherisaid

@CMIContent So excited, you guys!! Sorry I missed today. 🙁 Playing catch up still from last week.  #TheStruggle.  #CMWorld
@ChristinKardos

Congrats to @JoePulizzi and the entire @CMIContent team on your 100th chat. Great work. See you all in September (if not before). #CMWorld
@mikemyers614

#CMWorld
@Mr_McFly

@mikemyers614 @JoePulizzi @CMIContent Well said, Mike! Well said.  #cmworld
@KipMeacham

Thanks for the chat, @CMIContent. Happy 100! #CMWorld
@FreshSparks

@KipMeacham I’ve learned the most from my failures…those are more valuable than the successes. #CMWorld
@JoePulizzi

See you all next week!  #cmworld
@SFerika

@ChristinKardos all that sun and fun will do that to you 🙂 #CMWorld
@CMIContent

Let’s chat IRL. Sign up for Content Marketing World 2015. Code CMWSOCIAL saves an additional $100! http://cmi.media/cmw #CMWorld
@CMIContent

Indeed! I hope to meet you and other members from the #CMWorld community in September 🙂 https://twitter.com/tracibrowne/status/618464217964904448
@LaToyaReports

@michelelinn @SusynEliseDuris @brauer_events @tracibrowne  #CX and #Marketing are my gurus. Both are very vital.  #cmworld
@SusynEliseDuris

@JoePulizzi #AbsoFrickinLutely B^D  #cmworld
@KipMeacham

Great conversation today! Thanks to @JoePulizzi & the @CMIContent team! See you next week (& in September!).  #CMWorld
@bendgibbons

@KipMeacham we like to think it’s more #MarketingOrangeDust 🙂 #CMWorld
@CMIContent

Bye y’all! See ya next week! #cmworld
@amywhiggins

@connieurway Woot!!  Thanks, Connie.  🙂  #CMWorld
@ChristinKardos

@alisonmays @MarketingMurphy you know it! #CMWorld
@CMIContent

HAPPY 100 #CMWORLD! 😀 Have a great day all!
@iamgiarose

@Mr_McFly Was fun flying by!! #CMWorld
@lttlewys

@JeremyBednarski @AmandaSubler totally. I haven’t used one in years, but I’m sure @IanCleary would have fantastic suggestions #cmworld
@karrabarron

@ChristinKardos 🙂 #CMWorld
@connieurway

@CMIContent Always the branding opportunists you are! #LoveIt #StayClassyCMI  #cmworld
@KipMeacham

Thx for the great chat @cmcphillips @stephcanarte @searchrook @SFerika @martinlieberman @atxcopywriter @LaToyaReports @EQforSuccess #cmworld
@tmonhollon

@anirmalarajah @JeremyBednarski @MaelRoth @CarlaJohnson @CMIContent @webmastergirl Hopefully some 🙂 – New Era of mktg is upon us. #CMWorld
@Robert_Rose

@anirmalarajah @JeremyBednarski @MaelRoth @Robert_Rose @CMIContent @webmastergirl Why and how to create content-driven experiences #cmworld
@CarlaJohnson

@ideakid88 Wayne, it makes our day when you can join us. Thanks for always sharing insights and contributing to the chats! #CMWorld
@CMIContent

Fun! #CMWorld  https://twitter.com/CMIContent/status/618464245458468864
@mikemyers614

@sherisaid @MoninaW @connieurway @JeremyBednarski @karrabarron @AmandaSubler I need to do the same with my LinkedIn connections. #cmworld
@martinlieberman

@anirmalarajah @JeremyBednarski @MaelRoth @Robert_Rose @CMIContent @webmastergirl Check out http://www.7thEraOfMarketing.com #cmworld
@CarlaJohnson

@TSNN_Rachel Laughing is so important for adults but unfortunately many people forget to do it #CMWorld
@raygcreative

@SFErika @cmcphillips Phew… I totally forgot how fast & furious #CMWorld is!! My keyboard is smoking!!
@lttlewys

@anirmalarajah @JeremyBednarski @MaelRoth @CarlaJohnson @CMIContent @webmastergirl & we must evolve into developing experiences. #CMWorld
@Robert_Rose

@raygcreative @atxcopywriter @CMIContent That’s the best part of the #CMWorld #Tweetchat experience. Thanks for your insights, Ray!
@KipMeacham

Love you all #CMWorld. You are helping to change the face of communication and business as we know it. The big picture is real.
@JoePulizzi

Or, you know… what she said 🙂  #CMWorld https://twitter.com/CarlaJohnson/status/618465044251181056
@Robert_Rose

🙂 I’m writing a post about engaging influencers as we speak. Clearly, I need to read for insights #cmworld
@sherisaid

Humbled to be included on this list! #CMWorld Twitter Community Top 100 http://disq.us/8nw4ou
@SueBrady

Best. Job. Ever. #CMWorld  https://twitter.com/pamkozelka/status/618455802815381512
@MoninaW

@shhh @tracibrowne yup. We made the noise. We chose who to follow. #cmworld
@unmarketing

@JeremyBednarski @karrabarron @AmandaSubler Great suggestions all. #CMWorld
@bendgibbons
@CMIContent @JoePulizzi Joe how can be awesome content marketer like u?? #CMWorld
@vivektweetsso

@tracibrowne @TSNN_Rachel @UXcelsior Your ROI is a measurement of the goals you set out to get. #CMWorld
@raygcreative

It’s nice to learn, what other CMs are doing in terms of marketing and customers experience. Thanks @CMIContent for the space. #CmWorld
@Tephi729

@SueBrady @tracibrowne and bad SEO. I’m dealing with one now who’s throwing antiquated (mobilegeddon) concepts at me to write. #cmworld
@sherisaid

@JoePulizzi @mikemyers614 That’s a hard thing to avoid. We all love our own ideas, don’t we? #cmworld
@sherisaid

@JoePulizzi Some tech can be sold that way, but the price point and complexity matter a lot. High complexity demands more H2H. #cmworld
@CandyceEdelen

@martinlieberman @MoninaW @connieurway @JeremyBednarski @karrabarron @AmandaSubler I’ve been a bit more circumspect with LinkedIn. #cmworld
@sherisaid

It may be corny, but I’m kinda tearing up over here. So lucky to be a part of the #CMWorld community. Happy 100th chat day, everyone!
@MoninaW

#CMworld Today, 1344 Tweets (plus 505 RTs) 184 Participants (Most Active @lindadessau 73 Tweets) via @Kneaver
@kneaverchat

MT #ViolentAgreement @CandyceEdelen @JoePulizzi … the price point and complexity matter a lot. High complexity demands more H2H. #cmworld
@KipMeacham

@vivektweetsso @CMIContent @JoePulizzi I expect the answer is: Lotta words, dude. Lotta words. #cmworld
@sherisaid

@CandyceEdelen @JoePulizzi …Which can make for scalability issues. #ExperienceSpeaks  #cmworld
@KipMeacham

@cmcphillips does that make me like the Wizard of Oz? I’m so going to do a musical number in St Thomas if it does. #CMWorld
@MoninaW

@pamkozelka ha ha ha did you add in that extra awesome? You made my day! #CMWorld
@MoninaW

@cmcphillips or maybe you can find me blinged out orange shoes for #CMWorld. You know, like the ruby red ones! #bestideaever
@MoninaW

it never hurts. made lots of friends at the #CMWorld pub crawl last year!
@wessbrent

@MoninaW @cmcphillips I’mmmm….off to see the wizard, the wonderful wizard of Oz…because because because because because… #cmworld
@sherisaid

@sherisaid it’s funny, I forget evening ones. I think I’m constantly looking for a break in my day so I turn to Twitter chats! #CMWorld
@MoninaW

@KipMeacham @JoePulizzi R u seeing problems when sales gets in late when they wait for mktg to generate leads? #CMWorld
@CandyceEdelen

@CandyceEdelen @JoePulizzi Late is ever a factor as customers/clients are moving so far thru the sales funnel be4 1st engagement. #cmworld
@KipMeacham

Top popular tags:  1 #ad 2 #enoughisenough 3 #NBA 4 #cmworld 5 #nhpolitics http://ww.twirus.com
@currentlyFeed

A8 Twitter is great for finding a personal voice and developing your own brand. A bit of humor never hurts! #CMWorld
@HunterMarComm

 



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