#CMWorld Twitter Chat With Lee Odden: Content Marketing, SEO and Social

 

As Lee Odden (@LeeOdden) aptly stated in our recent #cmworld Tweet chat, content marketing, search and social all work together. But how? Read on to get the details from our latest chat on search, social and content marketing. Or you can check out the CMI Blog post covering this topic: Where Search, Social Media Content, and Content Marketing Meet

Our #CMWorld Tweet chats are on Tuesdays at 12:00 EST. See the schedule of upcoming topics and speakers

#CMWorld Search & Social Twitter Chat from Content Marketing Institute

Q1: Let’s get started! In the ever-changing world of search, what are basics content marketers should keep in mind? #CMWorld

A1: People come first. #CMWorld  WOMMA @WOMMA

 @cmicontent Content should have a purpose, a target audience and a measurable objective. #CMWorld MCC @MelClarkMkt

A1: Know your audience, what is going to resonate whether that be how you or what you say #CMWorld Brandie McCallum @lttlewys

@CMIContent A1 Content should be share-able, easily digestible, readily discovered (search) and relevant. #cmworld

Neil Horowitz @njh287

A1: With any content, 1) What is your objective, 2) Who is Your Audience, 3) What’s the call to action? among others… #cmworld

Joe Pulizzi @JoePulizzi

 @joepulizzi Ohh, the Call to Action, good call, that should be high on the list!! #CMWorld Brandie McCallum @lttlewys

A1 People search like they ask questions. Make sure you create meaningful content around important questions. #cmworld

Angela Dunn @blogbrevity

objective, audience and CTA diff for diff content #cmworld Susyn Elise Duris @SusynEliseDuris    

@CMIContent 1) Quality over quantity, 2) Audience comes first, 3)Problem-solving beats self-promotion (maybe that should be 2a) #CMworld Kristen Hicks @atxcopywriter

Your audience decides whether or not you are offering quality content … #cmworld Christoph Trappe @CTrappe

A1. Figure out what words / phrases buyers use – instead of focusing on product terms #cmworld Ardath Albee @ardath421

A1: Most marketers forget this – what is the outcome for the reader? What is the pain point you are solving? #cmworld

Joe Pulizzi @JoePulizzi

A1: Become a great content creator and listen to others. #cmworld Samuel Bredl @sambredl

@ardath421 Love that…don’t use your own jargon with your keyword phrases. #cmworld Joe Pulizzi @JoePulizzi

A1 Don’t hide all of your best content behind a lead form — you need that search engine juice! #cmworld Erika @SFerika

A1: Search is instrumental for discovery so content marketers need to know how their customers search, what & why #cmworld

Lee Odden @leeodden

@leeodden I love the term “content discovery”. Agreed. #cmworld Joe Pulizzi @JoePulizzi

Helping your readers should come first. #CMWorld Allyson Huggett @AllysonHuggett

#cmworld a1- The purpose of every sentence is to keep the searcher reading to the next line Ebyline @Ebyline

A1: Always write content for PEOPLE, not for search engines. That being said, be mindful of signals that search engines consider #CMWorld Lucas Miller @lucasmillerwsu

Google Keyword Tool/Trends & Twitter. Topsy is ok. MT @ardath421: A1. Figure out words/phrases buyers use instead of product terms #cmworld Neil Horowitz @njh287

@sambredl Re: “Listen to others” Yes! so important #cmworld Kristen Hicks @atxcopywriter

@CMIContent A1: Distill customer interest along buy cycle into keywords/topics that inspire content & optimization. Refine repeat. #cmworld Lee Odden @leeodden

A1 – Know your audience. Not everyone talks like a college grad or like a 3rd grader online. Know how to write for both. #cmworld

Stuart Blessman @ST_U2

Add to customers come first – you have to be genuine and they have to see it or they will call bs quickly – customer is smart #cmworld

Susyn Elise Duris @SusynEliseDuris

 

Q2: How does #contentmarketing create synergy between search and social? #CMWorld

A2 Search and social are both distribution channels. In ur content calendar, ensure the two are aligned (keywords, hashtags, etc.) #CMWorld Stephanie Walton @StephLynette

A2. Ideas cross boundaries / channels – If people like/share your content it will show higher in search results #cmworld

Ardath Albee @ardath421

@ardath421 “If people like/share … it will show higher in search results” + Sharing alone also helps to increase your audience. #CMWorld

Phil Ayres @consected

@CMIContent A2: Social shares are important to how well a site does in search, and content is (or should be) shareable. #cmworld

Kristen Hicks @atxcopywriter

A2: Search, Social, Lead Gen – it all starts with a defined content strategy today. Most marketers skip this stage 😉 #cmworld

Joe Pulizzi @JoePulizzi

@JoePulizzi Is it always about speaking client pain points they’re searching? I combine w/ ‘showing off’ your areas of expertise.. #cmworld

Neil Horowitz @njh287

@njh287 @JoePulizzi Often there’s an overlap – using what they learn from your expertise is how clients can address pain points #CMWorld Kristen Hicks @atxcopywriter

A2: #contentmarketing means little without social. You can publish as much as you want but sharing is what matters. #CMWorld

Phil Ayres @consected

@consected You don’t think people reading it? What about email campaigns, other ways, sometimes better ways to share then social #CMWorld Brandie McCallum @lttlewys

attract #customers through quality #content, incorporate pull strategy not push http://t.co/Z8zhBDW54v #cmworld #contentmarketing

sarah ware @WareSarah

@CMIContent A2 Search captures proactive prospects, act on their own. Social captures prospects looking to others. Can target both #CMWorld Neil Horowitz @njh287

#CMWorld SEO needs to stop seeing itself as a silo. It’s not possible to get SERP results without social anymore. Stephanie Walton @StephLynette

A1: content must fulfill a need or want. A2: Investigating search behaviour helps us figure out what that need/want is #cmworld @CMIContent Visnja Milidragovic @vishmili

I actually think other way around – social is little without content. Without content, social is just chatter. You can quote me. #cmworld

Susyn Elise Duris @SusynEliseDuris

Can you honestly look at search separately from Social today? I don’t think so. #cmworld Joe Pulizzi @JoePulizzi

A2: Social is jelly, SEO is peanut butter, & content marketing is the bread that holds it all together 🙂 http://t.co/NN669hChzT #CMWorld

Lee Odden @leeodden

@CMIContent A2: Content that is easy to find in search & easy to share on social networks is also a good customer experience. #CMWorld

Lee Odden @leeodden

@leeodden @CMIContent While I agree wholeheartedly with this & Social, how many are looking to the offline/not-connected Cust? #CMWorld Brandie McCallum @lttlewys

A2: Useful content shared on social networks helps people & provides a signal for search engines. Win Win Win #CMWorld

Lee Odden @leeodden

A2: #contentmarketing allows you to tell your brands story online – targeting search & social influencers as key marketing channel #CMWorld Kevin Gibbons @kevgibbo

A2 the social endorsement of people sharing your remarkable content improves your search rankings (content must merit conversation) #cmworld Erika @SFerika

 A2 – #contentmarketing between social and search…well, it’s all increasingly the same thing. As it should be too. #cmworld

Stuart Blessman @ST_U2

@CMIContent A2: Target #SEO keywords on the webpage, but use headlines more likely to get clicks when sharing on social. #CMWorld

Kristen Hicks @atxcopywriter

Q3: How do you balance #SEO keywords (search) & keywords consumers use (social)? #CMWorld

 

A3: Search phrases express specific intent to find. Social topics expect interaction or reaction #CMWorld Lee Odden @leeodden

A3: Keyword tool for search: http://t.co/0nOWrh7cPr Topic tool for social: social monitoring tools http://t.co/rG3na0B5Ki Heartbeat #CMWorld Lee Odden @leeodden

@leeodden Search only reaches people who know they want to find the info. Social reaches people who want it, but don’t know it yet. #CMWorld Stephanie Walton @StephLynette

 Why would they be so different? RT @cmicontent: Q3: How do you balance #SEO keywords (search) & keywords consumers use (social)? #CMWorld Ardath Albee @ardath421

@ardath421 @CMIContent Search expressions can differ on a search engine than words used to query friends. #CMWorld

Lee Odden @leeodden

@leeodden @CMIContent So the way people think differs based on channel – or purpose. Good point. #CMWorld Ardath Albee @ardath421

A3: Search keywords & social topics can inspire a content plan that is optimized & socialized for visibility #CMWorld

Lee Odden @leeodden

 @leeodden What do you think comes first, Lee — social chatter leads to more search or more search/content leads to more social? #cmworld Neil Horowitz @njh287

#cmworld a3- search keywords are aimed at solving a problem as quickly as possible. Search terms are for engagement and entertainment

Ebyline @Ebyline

A3 I try to equally combine use of both our keywords and how people naturally are searching for the topic #cmworld #contentmarketing

Erika @SFerika

A3 We know social affects search rank. Question is whether to target high-volume searches or influential socialites/sharers. #cmworld

Neil Horowitz @njh287

#cmworld a3- search terms are aimed at solving a time sensitive problem. social terms are for engagement and entertainment

Ebyline @Ebyline

Ideally you want to know each customer, the content that appeals and the best channel to engage with them.#CMWorld

Roger Luxton @RogerLuxton

A3 – I’m not sure half the time. Jargon gets used so often that the right “technical” words are ignored by 90% of searchers. #cmworld

Stuart Blessman @ST_U2

@CMIContent A3: give consumers the content they want to see using natural language & the SEO will take care of itself! #CMWorld

Kevin Gibbons @kevgibbo

A3: Search keywords & social topics can inspire a content plan that is optimized & socialized for visibility #CMWorld

Lee Odden @leeodden

As a B2B company in the HVAC industry, we are finally getting good quality traffic from social networks bc of our blog posts. #CMWORLD

Colleen Weston @ColleenWeston

@ColleenWeston Best to be proactive, too. Engage active folks in your industry, comment/share, guests posts, follow Fridays, etc. #cmworld Neil Horowitz @njh287

#cmworld Social has to be cultivated constantly. Content can be optimized for search one time. You can’t only do social w/ ur blog content. Stephanie Walton @StephLynette

@CMIContent Our priority isn’t ranking #1 on Google but ranking #1 with our clients. We answer clients’ Q’s, not SE requirements. #CMWorld

MCC @MelClarkMkt

Q4: What tools should content marketers use when it comes to #SEO? #CMWorld

A4: Outside of Google’s keyword tool, SEMrush is a great tool. #cmworld Joe Pulizzi @JoePulizzi

@CMIContent @joepulizzi thoughts on zemanta? anyone else use either for building backliks for search and SEO #search #cmworld

sarah ware @WareSarah

@WareSarah I like Zemanta a lot. #cmworld Joe Pulizzi @JoePulizzi

@CMIContent A4: SEO Tools – watch out, I’m going to share about 15 of them : #CMWorld Lee Odden @leeodden

A4: Keyword research tools: Google Keyword Planner, Wordstream, Wordtracker, Keyword Discovery #CMWorld Lee Odden @leeodden

A4: For competitive research: SEMRush, SpyFu #CMWorld Lee Odden @leeodden

A4: For on-page optimization and basic tech audits: Screaming Frog, Xenu LinkSleuth, Moz #CMWorld Lee Odden @leeodden

A4: For link tracking, try: AHrefs, MajesticSEO, Moz #CMWorld Lee Odden @leeodden

A4: Content Creators might like these for guidance on content optimization: Inbound Writer, ScribeContent #CMWorld

Lee Odden @leeodden

A4: Last up: SEO management tools: RavenTools, Optify, BrightEdge – & don’t forget Google Analytics, Webmaster Tools #CMWorld

Lee Odden @leeodden

A4 – “hard” tools like analytics, excel, keyword research, but also “soft” tools like demographic jargon, friends, family…etc #cmworld

Stuart Blessman @ST_U2

@CMIContent A4: Google keyword tool (as already mentioned), and your customers. Learn what they need, others probably need it too. #CMWorld Kristen Hicks @atxcopywriter

A4: What tools should content marketers use when it comes to #SEO? #CMWorld >> analytics, creativity & intelligence Phil Ayres @consected

@leeodden #cmworld A4 Google Search as well! Advanced search modifiers can yield a new world of information, esp. on competitors.

Stephanie Walton @StephLynette

@consected i am loving SEOMOZ’s newest suite of tools, Moz Analytics!! #cmworld #SEO #ContentMarketing sarah ware @WareSarah

I love #seomoz as well. great tools for marketers and any web content developer #cmworld Susyn Elise Duris @SusynEliseDuris

A4: Buzzstream, Outbrain, Buffer, Feedly, Linkdex, Visual.ly, Followerwonk, HARO, FindPeopleonPlus, AuthorCrawler, G+ Ripples #CMWorld Kevin Gibbons @kevgibbo

@sambredl I like @seomoz and marketsamurai #cmworld Justin Kline @justinkline

@leeodden Thx for great list of tools! Besides Google products, which tools would provide best value for small businesses? #cmworld

Kyle Akerman @KyleAkerman

I’ve begun heavily researching Schema markups and hope to take advantage soon. Also implemented Google highlighter. #cmworld

Stuart Blessman @ST_U2

 

Q5: Is there one kind of content – video, text, images, mobile – that is prime for search? What’s the hot trend? #CMWorld

 

A5: It’s possible to say images & video are “hot” but not necessarily relevant for all experiences #CMWorld

Lee Odden @leeodden

 

A5: Create the content mix most meaningful for your customers, then optimize for findability #CMWorld

Lee Odden @leeodden

 

@leeodden Great point…every marketers content mix should be different. Different customers, different content types. #cmworld

Joe Pulizzi @JoePulizzi

 

A5: People underestimate the power of optimizing images/videos. Big opportunity. #cmworld

Angela Dunn @blogbrevity

 

I heard someone say video content. Read YouTube’s guide prior to diving into video content. #cmworld

Susyn Elise Duris @SusynEliseDuris

 

A5: Key: Tagging and adding relevant copy so important for video and infographics. Help Google discover your content. #cmworld

Joe Pulizzi @JoePulizzi

 

A5 Really depends on your audience. I know many older users who HATE text heavy websites… #cmworld

Stuart Blessman @ST_U2

 

A5: For us, text and images still rule the day with search, but agree w/ @LeeOdden…visual content is gaining. #cmworld

Joe Pulizzi @JoePulizzi

 

A5: Picking the most popular content solely by the format that is prime for search, can create a disconnect #CMWorld

Lee Odden @leeodden

 

A5 Yet I also know younger users who LOVE to read especially with a good graphic or two. #cmworld

Stuart Blessman @ST_U2

 

My biggest concern is how Google et al seem to be killing image search. #cmworld

Stuart Blessman @ST_U2

 

@CMIContent A5 I’d think video is going to continue to grow in significance. #CMWorld

Rick Liebling @RickLiebling

 

A5: The content you produce must match the consumption preferences of your audience. Anything can be optimized for search & social #cmworld

Evy Wilkins @mainwilk

 

#cmworld a5- Consumers love video. With instagram video online now and viral hits it should blossom soon

Ebyline @Ebyline

 

Hi Gang! A4: Vine and the new competitive video feature on Instagram seem to be gaining steam! #cmworld @CMIContent

Joseph Kalinowski @ringo66

 

Indeed they are @ringo66 @CMIContent I’m still growing my Vine and Instagram video skillz 🙂 #cmworld

Lee Odden @leeodden

 

@leeodden I must say, the videos on @Instagram freaked me out at first. #cmworld

Joe Pulizzi @JoePulizzi

 

Yeah @JoePulizzi It’s a change of mindset when text has been so dominant for us for so long #cmworld

Lee Odden @leeodden

 

@joepulizzi @leeodden with recent updates to #vine, we are excited to see what #instragram comes up with next. regram? #CMWorld

WOMMA @WOMMA

 

Good point @WOMMA @JoePulizzi Regram would he handy. As would categorizing friends (circles?) #cmworld

Lee Odden @leeodden

 

@ST_U2 So true! Although, I admire the way companies like @target are using Vine. If used correctly, they could stay fun! #cmworld

Alexandra Coello @imalexcoello

 

@st_u2 People are having way to much fun with them, doubtful they will stop, we are an oversharing society! #CMWorld

Brandie McCallum @lttlewys

 

My concern with Vine and Instagram is that as soon as businesses start to really use it, everyone will jump ship. #nofunthen #cmworld

Stuart Blessman @ST_U2

 

A5 whenever possible, include transcripts for video or audio, and always alt tag those images #cmworld
Erika
@SFerika

 

Transcribing videos is also useful for people who can’t watch the video. Helps with search, too. #cmworld

Christoph Trappe @CTrappe

 

@SFerika Yes! Transcripts are great for search and viewers who would rather skim than watch/listen through the whole thing. #cmworld

Stephanie Walton @StephLynette

 

@CTrappe i’ve seen that helpful on slideshare – having the text for the slides included, boosts seo #cmworld

sarah ware @WareSarah

 

@njh287 @WareSarah sometimes you just can’t watch videos. For example when other people are in the room with you. But you can read. #CMWorld

Christoph Trappe @CTrappe

 

@CTrappe Isn’t there a captioning feature that takes care of that for you? I know YouTube has one. I don’t know if it is accurate.

Mike Wagner @Wagstv

 

@Wagstv yes. But I want to add it to the post. Here’s an example: http://t.co/qLIlijRNOZ #CMWorld

Christoph Trappe @CTrappe

 

@CMIContent It’s easy to see trends: video/images, infographics, numbered lists, mobile. Ultimately all about knowing your audience #cmworld

Neil Horowitz @njh287

 

Exactly @njh287 – optimize for customer content preferences: Discovery, Consumption, Action #cmworld

Lee Odden @leeodden

 

@atxcopywriter A5 A reminder why, as @joepulizzi said, helping Google find your rich media with alt tags, video tagsm HTML markup. #cmworld

Neil Horowitz @njh287

 

@CMIContent A5: find what works best with your audience – but mix it up & present in different formats #CMWorld

Kevin Gibbons @kevgibbo

 

@WareSarah @CTrappe I love that Moz provides transcripts for Whiteboard Fridays. Lets me multi-tasks, read during ‘leisure’ time. #cmworld

Neil Horowitz @njh287

 

A5: video can be limiting. The audio part prevents many business users consuming it. Me, I want to quickly ‘scan’ video like text! #CMWorld

Phil Ayres @consected

 

@CMIContent Video EMBEDDED with text content (site pages, blogs, etc) is very powerful now. Boosts authority, encourages clicks #CMWorld

Brendan Cournoyer @brencournoyer

 

#cmworld Could you be specific on B2B also? What type of content works best for hyper-professional industries?

Stephanie Walton @StephLynette

 

@StephLynette I see B2Bs go too promotional to be “professional” -whitepapers, USEFUL stat-led #graphics are great for B2B lead gen #cmworld

Katherine Griwert @kgriwert

 

@CMIContent A5: Text the easiest to optimize, imo. Text and video (probably?) the most shareable. I bet someone has data on that. #CMWorld

Kristen Hicks @atxcopywriter

 

@lttlewys Simply optimizing images helped get small clients noticed over big guys/come up 1st in search. Images need 2 B good! #CMWorld

Angela Dunn @blogbrevity

Q6: What process does your organization use to optimize its content? #CMWorld

 

A6: Every keyword phrase should have a target page/post. It’s important not to compete with yourself. #cmworld

Joe Pulizzi @JoePulizzi

 

Exactly @JoePulizzi Mapping target phrases to content keeps SEO accountable & efficient #cmworld

Lee Odden @leeodden

 

@leeodden Before we had a solid #SEO strategy, we were killing our rankings with our own posts. Who knew? #cmworld

Joe Pulizzi @JoePulizzi

 

@leeodden @JoePulizzi always key part of our SEO – wonder if in thinking of clouds of related phrases, this is changing #CMWorld

Ric Dragon @RicDragon

 

True @RicDragon Synonyms, related etc are indeed a keyword consideration. But more so, great writing will diversify #cmworld

Lee Odden @leeodden

 

@leeodden & vice versa. Good for writers to understand how world seeks certain. Can only make writing better #CMWorld #preachingToTheChoir

Ric Dragon @RicDragon

 

Ha ha @RicDragon I just wish there were tools like @Sysomos Heartbeat integrated with a keyword tool for that #cmworld

Lee Odden @leeodden

 

A6: That’s the question everyone wants to know 🙂 Our optimization process is outlined in detail within http://t.co/8945Crp0Lo #CMWorld

Lee Odden @leeodden

 

Highly recommend @LeeOdden’s book Optimize. A must read for marketers. #cmworld

Joe Pulizzi @JoePulizzi

 

A6: We obviously optimize for search, but increasingly consider UX – how do images impact readability and willingness to engage #CMWorld

Ted Hart Karczewski @TeddyHK

 

@CMIContent A6: http://t.co/yaJQNvqRRR is a great tool – no need to re-invent the wheel! #CMWorld

Kevin Gibbons @kevgibbo

 

A6 Process? lol #cmworld

Stuart Blessman @ST_U2

 

A6 #cmworld Yes! UIX is so important. All the seo in the world won’t help if people bounce from your content right away.

Stephanie Walton @StephLynette

 

@CMIContent A6: Proactively. Use keyword tools to learn what your audience is searching for, and develop content around those areas #CMWorld

Brendan Cournoyer @brencournoyer

 

A6 I’m relatively new to my position at my company, so I’m in the process of setting up processes to improve things. #cmworld

Stuart Blessman @ST_U2

 

A6: We structure optimization according to 3 principles: Attract, Engage, Convert. It’s a cycle of continuous improvement. #cmworld

Lee Odden @leeodden

 

@leeodden Two snaps up for “convert”. Best conversion, IMO, is to a content offer (not a demo 😉 #cmworld

Joe Pulizzi @JoePulizzi

 

A6 Map out a pathway and execute. Search/social –> CTA/data capture –> Next step/conversion –> Measure effectiveness. #cmworld

Neil Horowitz @njh287

 

A6:Old digram shows “SEO content” vs “content people want” -this is a bad model. BEFORE keywords etc, optimize for audience queries #cmworld

Katherine Griwert @kgriwert

 

@CMIContent A6: We recently rebranded & are empowering our team to contribute & optimze our content more voices to share our story! #CMWorld

Learning Brick @LearningBrick

 

A6/7 An undervalued exercise is coming up w/content categories – create the buckets around which all content will flow/be relevant. #cmworld

Angela Dunn @blogbrevity

 

Q7: How do you change your search strategy based on how Google changes its algorithm? #CMWorld

 

A7: If you focus on epic content that your customers/prospects share, to heck with Google’s algorithm. Great stories win! #cmworld

Joe Pulizzi @JoePulizzi

 

@JoePulizzi Epic/evergreen content wins! #cmworld

Carissa Coles @CarissaColes

 

@JoePulizzi Many times our content isn’t “epic” its just no frills info, but our subscribers turn it into something epic 🙂 #cmworld

Colleen Weston @ColleenWeston

 

A7: A search strategy that has to change due to an algorithm update is a failed strategy to start with #cmworld

Lee Odden @leeodden

 

Q7 #cmworld, IMO, Google’s goal has always been the same. Quality & engaging content. So do that & you’ll always be ahead of the game.

Stephanie Walton @StephLynette

 

Yeah that and making more money 🙂 @StephLynette #cmworld

Lee Odden @leeodden

 

A7 It’s not Google that worries me, it’s the social networks changing things up. #cmworld

Stuart Blessman @ST_U2

 

@ST_U2 Social networks come, go and will change. Focus on your subscriber base! #cmworld

Joe Pulizzi @JoePulizzi

 

@CMIContent Q7: Optimize for SERPs > search: What info ranks? #cmworld #content #obvs

Katherine Griwert @kgriwert

 

A7 However, I did have to explain white site traffic dropped so much after Panda, and how it was “real traffic”… #cmworld

Stuart Blessman @ST_U2

 

A7: Stop chasing the algorithms and you won’t have to drastically alter your search strategy. #cmworld #duh

Katherine Griwert @kgriwert

 

@kgriwert Oh, the algo’s aren’t evil, but i do agree best to focus on best practices/philosophy of high value content #CMWorld

Ric Dragon @RicDragon

 

@RicDragon On the contrary! I think the algos are trying to do good :o) And brands do good when they focus on users over crawlers. #cmworld

Katherine Griwert @kgriwert

 

@kgriwert agree with the sentiment; just not sure it’s a this over that question. This AND that. Oh, yeah! #CMWorld

Ric Dragon @RicDragon

 

“Good” content is key. I’m gonna be mad if I see any “How the Storm in The Twin Cities Informs my Social Campaign” posts… #cmworld

Stuart Blessman @ST_U2

 

A7. Rule #72 – No excuses. Play like a champion. AKA shortcuts never work. Do the hard work now so you don’t suffer later. #cmworld

Stephanie Walton @StephLynette

 

@CMIContent A7: You generally shouldn’t have to if your strategy’s based around providing valuable content #CMWorld

Kristen Hicks @atxcopywriter

 

A7: Keep in mind, even the best quality, customer centric approach should heed changes in search. Smart SEO works! #cmworld

Lee Odden @leeodden

 

@leeodden AMEN Brother Lee! Great content is indeed the key, but when great SEO can increase traffic XX%, it matters #CMWorld

Ric Dragon @RicDragon

 

A7: Closely monitoring & optimizing the performance of content in search = a competitive advantage. Don’t ASSume 🙂 #cmworld

Lee Odden @leeodden524

 

#cmworld SEO people get antsy every time Google updates, but the good methods will always have a place in marketing

Ebyline @Ebyline

Q8: Do you optimize every blog post for search? What parts of your blog post do you optimize? #CMWorld

 

#cmworld a8- For blog posts, the key is to optimize to the point that the optimization remains invisible to the reader, and no further

Ebyline @Ebyline

 

A8 For one of my freelance jobs, every post is written at a doctorate level. I optimize for brand, field, and that’s about it. #cmworld

Stuart Blessman @ST_U2

 

@cmicontent A8: We factor in search in every blog post, but not to the detriment of quality. #CMWorld

MCC @MelClarkMkt

 

A8: We optimize every post for search, but we don’t let rankings cloud our execution. Add value to the web, not take from it #CMWorld

Brafton @Brafton

 

A8: Optimize headlines for reader clicks. If a keyword naturally fits headline, good indication post is on topic for your brand #cmworld

Katherine Griwert @kgriwert

 

A8: We optimize for reader value first and then by seeing what keywords, etc make the most sense. #cmworld

Colleen Weston @ColleenWeston

 

A8: Our blog follows an optimized content plan, so in some respects, yes – all posts are optimized. More as a process though. #cmworld

Lee Odden @leeodden

 

@CMIContent A8 Starts w/ the title. Ideas from social & client/prospect interactions, then titles/keywords vetted by SEO research. #cmworld

Neil Horowitz @njh287

 

A8: With WordPress blogs the AllinOneSEO or Yoast plugins enable titles for people & optimized titles for search engines #cmworld

Lee Odden @leeodden

 

@leeodden one thing a lot of people miss is the “Tweet This” default text usually pulls from subject line; why we made a WP plugin #CMWorld

Ric Dragon @RicDragon

 

@RicDragon Good call. Helps you to optimize the social share text #cmworld

Lee Odden @leeodden

 

the word tags in wordpress are great for helping in search. Many bloggers forget about that. #cmworld

Susyn Elise Duris @SusynEliseDuris

 

A8: Regarding an optimized content plan, here’s a handy template: http://t.co/D9pgJEAYuO (free, ungated) #cmworld

Lee Odden @leeodden

Q9: Do you optimize your content for both your audience and search? Which is more important? #CMWorld

 

A9 As much as possible for both. However, at least with ecommerce, speak to audience before the engines. #cmworld

Stuart Blessman @ST_U2

 

A9: Optimizing for customers is first & foremost important. What does that mean? Be meaningful to customers. #cmworld

Lee Odden @leeodden

 

A9: Content easily found but confusing is of no value. Neither is excellent content no one can find. #cmworld

Lee Odden @leeodden

 

A9: Meaningful content for customers that is also optimized for discovery – search or social is the WIN 🙂 #cmworld

Lee Odden @leeodden

 

@CMIContent Audience. If the reader doesn’t care, you’ve accomplished nothing (and won’t get anywhere in search besides) #CMWorld

Kristen Hicks @atxcopywriter

 

#cmworld a9- if anyone chooses search engines as priority over real people, we know who to blame for the robopocalypse

Ebyline @Ebyline

 

A9: content that’s found is meaningless if just keyword stuffing. Be creative & provide value to the consumer #CMWorld

Phil Ayres @consected

Q10: Last question: What do you think is the future of SEO/search? Will it become more or less important? #CMWorld

 

A10 It will always be important, always changing, but a great struggle will be getting everyone on best practices. #cmworld

Stuart Blessman @ST_U2

 

A10 There is already so much misinformation out there, or advice from 2004 that ranks too high… #cmworld

Stuart Blessman @ST_U2

 

A10: Content discovery will always be important – We need to consistently look at the role SEO and Social play in that. #cmworld

Joe Pulizzi @JoePulizzi

 

Actually it will be content driving seo/search, not the other way around. #cmworld

Susyn Elise Duris @SusynEliseDuris

 

A10: As long as content can be found through the act of searching, there will be an opportunity for optimization. #CMWorld

Lee Odden @leeodden

 

@CMIContent A10: The term SEO may get swallowed by #contentmarketing, but the importance of being discovered by search will remain #CMWorld

Kristen Hicks @atxcopywriter

 

A10: Prediction alert: SEO and Social roles start reporting into Content role in enterprises. This is happening now. #cmworld

Joe Pulizzi @JoePulizzi

 

When marketers are focused on the customer journey, the most important content discovery channels are always clear. #cmworld

Lee Odden @leeodden

 

A10: SEO/search will not only become more important it will also be more sophisticated and more business necessary. #CMWorld

Meghan Dalesandro @MeghDale

 

@CMIContent A10 I think/hope more real-time search. I use Google’s time tools a lot. Search for real-time social content, too! #cmworld

Neil Horowitz @njh287

 

@leeodden How will increased data/personalization evolve? Combining search and social data to anticipate search/content desires #cmworld A10

Neil Horowitz @njh287

 

#content #marketing will be driver that will ultimately be the brand builder, nurturer, extender and everything will fall under it. #cmworld

Susyn Elise Duris @SusynEliseDuris