Community Building to Support Marketing Goals: A #CMWorld Chat with Kelly Hungerford 

JKThere is nothing that can replace a strong community as you build your brand. But how do you treat your community in the best possible way? Kelly Hungerford joined our recent chat to lead a conversation on how to build and nurture your community.

If you want to get more from a great community, join us each week at noon Eastern for our #CMWorld Twitter chats. And while we may be a wee biased, there is no better community than those from Content Marketing World.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

 

Q1: How has the term “community” changed in over the years? For better or for worse? #CMWorld

Howdy from the library, #CMWorld. I’m a fan of GWTW. Visited the Margaret Mitchell house in 2010, took this pic. http://t.co/XBl9dCqvm2

@webmastergirl

Community went from being the community you lived in to the community on social media. #CMWorld

@StaffingQueenN

@mikemyers614 @nationwide hey hey Mike! #cmworld

@CMIContent

A1 I think why communities form today is similar to way back days of message boards & chat rooms. Lend knowledge, find an answer. #cmworld

@KDHungerford

A1 Community wasn’t a real focus until recently – the idea of truly spending the time to get to know consumers, focusing off brand #cmworld

@LUCYrk78

A1: I wonder if the term community has changed or its understanding (or lack thereof)#CMWorld

@Mr_McFly

@CMIContent I think the addition of the virtual community has shifted focus away from the in-person community. #CMWorld

@MaureenOnPoint

A1 What’s changed? Technology. Message board communities then were like small towns. Today online communities are connected cities. #cmworld

@KDHungerford

A1: I don’t think the word has changed. The way we see it, maybe has… #cmworld

@cendrinemedia

@cendrinemedia I agree. I think what it means to people has though. #cmworld

@KDHungerford

@cendrinemedia Maybe the perspective on the word? #CMWorld

@MaureenOnPoint

A1 What a community is has grown. Even a small physical community can be massive online. #CMWorld

@Magnani_Dot_Com

@LaurDoh @CrowdContent the original or the remake? #cmworld

@CMIContent

A1) Thanks to social, community can be anyone, anywhere. Double edged sword, especially when targeting content. #CMWorld

@delucare

I love that, @Mr_McFly! I agree with you. Maybe brands don’t understand its meaning? #cmworld

@cendrinemedia

I think it has evolved from your forum members to your entire span of consumers, users, and more. #CMWorld

@Sea__Lyon

@Magnani_Dot_Com Me too. Twice. #CMWorld

@mikemyers614

A1 The Voice of the Customer is shaping business, brands, products & services. A community is a company’s competitive advantage. #cmworld

@KDHungerford

I think that, community is a commercial space, before it was some sort of private circle. #CMWorld @CMIContent

@Tephi729

A1: Community for me means our loyal friends/customers with a mutual bond. It’s not one-sided. #CMWorld

@cmcphillips

A1. Alas, much like (employee) “advocacy” believe word “community” has been degraded for most part online #cmworld<a< a=””> HREF=”https://t.co/Q63jjs3FvN” TARGET=”parent”>https://twitter.com/CMIContent/status/646354537930821632</a<>

@jgombita

Haha we will forever! #CMWorld https://twitter.com/joshstaubin/status/646354678922543104

@LUCYrk78

@CMIContent @pr2020 Ha! That one’s up there! #CMWorld

@JeremyBednarski

@joshstaubin @lucyrk78 hahahah wwwww they are warm! #cmworld

@danielerossi

Community has become a commodity instead of something unique #CMWorld

@micadam

A1. For better. It’s changed from just another marketing channel (community in name only) to real community: sharing, helping, etc. #cmworld

@LisaMasiello

@CMIContent A1 I feel that technology has allowed our idea of community to be far more expansive/inclusive. #CMworld

@SFerika

A1. “Community” no longer means the people physically around you – you choose it based on who YOU want to include. #CMWorld

@JoshStAubin

A1 “community” is a much broader and more inclusive term than in the past – it doesn’t just mean who you’re physically around #CMWorld

@hillarydbenton

A1: Communities have always been around, but the world has become so much bigger that technology is now required (and helpful). #CMWorld

@mikemyers614

@cendrinemedia Definitely agree with this. The word is the same, but the platform in which its nurtured differs. #CMWorld

@rmgenson

Yes, it indeed has that way. @KDHungerford #CMWorld

@cendrinemedia

The word hasn’t changed, but WE have. IMO for the better. It makes the world feel a bit smaller, more connected. #cmworld

@LUCYrk78

A1 Community is the true BS-o-meter. They evolve in favor of the people and the company involved. If not, the community moves on. #cmworld

@KDHungerford

@cendrinemedia the bigger issue is the brands that don’t take their time to understand the meaning of community. It’s important. #CMWorld

@Mr_McFly

A1 – Knowing your audience as a whole, trying to engage with them as much as possible. In positive ways. SM has allowed that. #CMWorld

@jumfdesign

@Tephi729 @CMIContent I agree that it’s become a place for businesses to build, but don’t like the “commercial” aspect. #CMWorld

@cmcphillips

Yes, I agree! @MaureenOnPoint #CMWorld

@cendrinemedia

A1: For reference: “a group of people living in the same place or having a particular characteristic in common.” #CMWorld

@MaureenOnPoint

Community is what marketers say when they pretend they’re doing something magical. #cmworld

@steveklinetobe

@LisaMasiello definitely for the better! #cmworld

@CMIContent

A1: There are a lot more communities with a lot less content. You have to search hard to find those that contain real value #CMWorld

@wellschlager

A1: Communities today encompass so much more than they used to. Definitely changed for the better! #cmworld

@cbdmarketing

@Mr_McFly @cendrinemedia Or take time to understand what it means for them and for the community! #cmworld

@KDHungerford

@KDHungerford perfectly said! #cmworld

@CMIContent

A1: Until recently, most companies forgot the importance of community, focusing instead on followers/likes. #CMWorld

@BradLawless

#CMWorld A1 “Community” has become a much more powerful term for business- marketers are realizing how important it is to build a community.

@Lenagainstme

A1 Also, communities are an area brands really need to pay attention to, because a community can build or break your brand. #CMWorld

@Magnani_Dot_Com

@CMIContent The remake. Leo love. #CMWorld

@LaurDoh

A1: Community requires an investment of time and attention from all involved. #CMWorld

@BradLawless

A1. Message boards & chat room communities then didn’t have the muscle to push change like online communities do today. #cmworld

@KDHungerford

@BradLawless so true. It’s so much more than vanity metrics. #cmworld

@CMIContent

@Tephi729 I just want to use “community” to find out how we can help, learn and grow. THEN…down the road use for biz reasons. #CMWorld

@cmcphillips

Nailed it! #CMWorld https://twitter.com/kdhungerford/status/646355041322934272

@StaffingQueenN

Yes! #cmworld https://twitter.com/Lenagainstme/status/646355425684791296

@paper_li

A1: I don’t think “Community” has changed, but what it’s applied to has grown. #CMWorld

@JeremyBednarski

@CMIContent A1) It’s almost another way to define audience to me. #cmworld

@MontseCano

@LUCYrk78 definitely agree with this! We’re starting to realize the importance of communities #CMworld

@hillarydbenton

@BradLawless also true. So many brands lose sight of this. Have to invest the time to foster and grow it. #cmworld

@CMIContent

@BradLawless I agree with you. #CMWorld #TwitterChat

@jumfdesign

Communities are more commercial and less about passion #CMWorld

@micadam

Isn’t it due to the fact they don’t know who they are targeting most of the time? @Mr_McFly #cmworld https://twitter.com/Mr_McFly/status/646355281602068481

@cendrinemedia

@Lenagainstme I agree with you. Remember the company store? For better or for worse, companies were key to community 100 years ago #CMWorld

@MaureenOnPoint

@KDHungerford Message boards! It’s how I got through my first years as a new mom. #CMWorld

@cmcphillips

Everywhere indeed! #virtual #community #cmworld https://twitter.com/delucare/status/646355013686665216

@StaffingQueenN

Love this MT @cmcphillips: Use “community” to find out how we can help, learn and grow. THEN…down the road use for biz reasons. #CMWorld

@lindadessau

A1: Business/brands/marketers are realizing just how important it is to build a community #cmworld

@cbdmarketing

@rmgenson Totally agree…adds so much authenticity (the real kind). #CMWorld

@mikemyers614

@BradLawless Huge pet peeve of mine! Followers/Likes are nothing without the PEOPLE to back them up. #CMWorld

@rmgenson

Community in our virtual world could be a slack channel, email to clients, blog comments, & webinars vs. coffee meetings / meetups #CMWorld

@UpsourcedAcct

@mikemyers614 I agree. Tech has pushed communities from small villages or towns to connected cities in a way! #cmworld

@KDHungerford

@cendrinemedia that can be part of it, but what seems to be more prevalent is not understanding the POWER of community. #CMWorld

@Mr_McFly

So many organizations I feel don’t see it that way. Especially the benefits that can stem from nurturing. #CMWorld https://twitter.com/bradlawless/status/646355454700965888

@Sea__Lyon

A Few Good Men. And the first Jackass. (I have range) #CMWorld https://twitter.com/MoninaW/status/646353793571926016

@RailbirdJ

@BradLawless Agree. The ones that are doing well are using it as a way to learn how to help, not just up vanity metrics. #CMWorld

@cmcphillips

Does that make it less meaningful? #CMWorld

@UpsourcedAcct

Agreed >>> A1: Community for me means our loyal friends/customers with a mutual bond. It’s not one-sided. #CMWorld

@BradLawless

@cmcphillips I hear you! AOL! #CMWorld

@KDHungerford

Companies are hijacking communities for commercial purposes #CMWorld https://twitter.com/BradLawless/status/646355381321629696

@micadam

@Mr_McFly Or not wanting to? 😉 #cmworld

@cendrinemedia

@micadam Sadly, yes. #CMWorld

@mikemyers614

Underlying for community continues to be a group of people with something in common-for corps-we need to help bring people together #cmworld

@MaureenOnPoint

A1: Community refers to groups that connect re: shared concerns. SM amplifies communities’ shared voices #CMWorld

@kstansberry

We now have community manager positions. These positions never existed a few years ago. Community is evolving! #CMWorld

@StaffingQueenN

A1 Community is now less something you have to build as it is something you provide space for. It grows organically. #CMWorld

@Serious_Vanity

@cendrinemedia @Mr_McFly And the answer to “Who is this content for?” is “everyone!” *face palm* #CMWorld

@delucare

Q2: How can you use your community for marketing efforts without taking advantage of them? #CMWorld

Using #humor “5 Brilliant content ideas from #CMWorld 2015” http://bit.ly/1PjXZqA on @Brafton http://t.co/MWooxDGcug

@BrandonLyon19

@rmgenson @BradLawless Community has no correlation with size – it’s the relationship that determines their success. #CMWorld

@JoshStAubin

@MontseCano @CMIContent Or the way you empower your audience #cmworld

@wellschlager

.@CMIContent so much broader – and not just traditional anymore – exists digitally in so many forms. #CMWorld

@amnda_vera

@MSLJim we may be a tiny bit jealous 🙂 #cmworld

@CMIContent

A1: the word community has expanded beyond physical proximity and now includes customers, peers, & followers from around the world #cmworld

@nikktto

Be valuable without being pushy and obnoxious and people will share your message. #CMWorld

@CTrappe

A2 Genuinely care about what they want – ask what that is, and LISTEN to the answers #cmworld

@lindadessau

Brands don’t create communities, they join them. This simple flip dooms most brands attempts at being authentic. #cmworld

@steveklinetobe

A1: “Community” offers sense of belonging. We all want to be a part of something bigger than ourselves. We use it to talk #culture. #CMWorld

@CoyoteLogistics

A2: I really hope that if we ever are taking advantage, that someone says, “hey – stop.” That’s the kind of community I want. #CMWorld

@cmcphillips

@CMIContent I’m a fan for connecting w/ the people you’re already talking to. Customer Support is a great place to start! #cmworld

@KDHungerford

A2 They’re a focus group. You can learn what they’re interested in and what they like/don’t like in real time. #cmworld

@martinlieberman

A1: We’ve added a lot of suffixes and prefixes and hyphens to it to explain what we do within communities. #CMWorld

@MusicAdamT

A2: Don’t make it all about your marketing efforts! Engage with your community in an authentic way. #cmworld

@cbdmarketing

Yeah, a constant discussion with my clients… @delucare @Mr_McFly #CMWorld

@cendrinemedia

The root of “community” is bringing ppl together. Nowadays, community is important for bringing ppl together both on and offline. #CMWorld

@CrowdContent

Q2: Community for marketing for me equals education. Providing value, helping people succeed – which will ultimately build trust. #CMWorld

@MaureenOnPoint

I’m not sure if that’s ever what it is. But then again, sometimes I’m an optimist. #CMWorld https://twitter.com/cendrinemedia/status/646355958122311680

@Mr_McFly

A2: How to use communities without taking advantage of them? Stop talking about you and help them! #contentmarketing #CMWorld

@mikemyers614

A2 What I love about community (+ what marketers love): give people something to love you for they’ll give their Word of Mouth. #cmworld

@KDHungerford

A2 Its gotta be mutually beneficial, like every other rel’p in life. Most imp is what’s in it for THEM, not “me.” #cmworld

@LUCYrk78

Preach! #CMWorld https://twitter.com/KDHungerford/status/646355275251908608

@suddenlyfrugal

A2: Be authentic – it’s surprisingly easy to tell when companies are phoning it in. #CMWorld

@Lenagainstme

@CMIContent A2: Encourage your community to be part of the HONEST conversation happening around your brand…good and bad. #CMWorld

@rmgenson

A2: By listening and reacting in kind. If you ask for info from them, explain why, and show how you used their info. #CMWorld

@cmcphillips

A2. If you inform people of great products/services/etc. you’re not selling, you’re helping. Only market what you truly believe in. #CMWorld

@JoshStAubin

.@CMIContent Full screen seems to have managed this to the point where their growth is part of a feedback loop #CMWorld

@spafax_arjun

@Serious_Vanity It’s so easy to get swept up in the “busy-ness” of life. Making room for community is a great way to put it. #CMWorld

@MaureenOnPoint

A2. Provide value. What’s in it for the community? #cmworld

@StaffingQueenN

A2 Create GREAT content. Things they WANT to share and spread! #CMWorld

@Serious_Vanity

A2.have community members outside of companies run the community #CMWorld

@micadam

@CMIContent A1 for better. Social media puts individual faces to a business’s community, allowing us to interact & build clientele. #cmworld

@wearesofetch

@Serious_Vanity Organic and loyal is the best! #CMWorld

@cmcphillips

If brands truly listen/ask questions, their communities will tell them any/everything they need to know to be more relevant/helpful #cmworld

@LUCYrk78

A2 Your community are your ambassadors. Make them feel empowered and encouraged to share good things about you. #cmworld

@martinlieberman

@LUCYrk78 mutually beneficial = win win for everyone. #cmworld

@CMIContent

A2: Make it worth their while. Provide education opportunities, references, content. #CMworld @CMIContent

@EvanLePage

#Community “Give people something to love you for they’ll give their Word of Mouth” via @KDHungerford #CMWorld https://twitter.com/KDHungerford/status/646356365208854532

@paper_li

@JoshStAubin That’s key. Always think about their problems, interests, needs and there is no sell or marketing, just help. #cmworld

@KDHungerford

A1: Community is opportunity for business to grow… #CMWorld @CMIContent

@Tephi729

Have members contribute original content #CMWorld

@micadam

A2) People want to share/discuss things they love and things that make them happy. AKA: Make them happy! #CMWorld

@delucare

Technology has enabled all people, no matter what they believe or are interested in, to find other like-minded people & connect. #CMWorld

@LisaMasiello

Many companies take people for granted, @Mr_McFly. An example is Air Canada. Changes flight itineraries without warning people. #CMWorld

@cendrinemedia

A2- To help enhance your products by listen to their ideas, and increase flowers, viewers, metrics or even sales, when they share. #CMWorld

@jumfdesign

A2: Reach out to community leaders. Invite them to participate in campaign development. They are info sources, not mouthpieces. #CMWorld

@kstansberry

A2: Help them every chance you get. Give them content they need and that they’ll want to share. #CMWorld https://twitter.com/CMIContent/status/646356041781784576

@JeremyBednarski

A1 A good community strategy is all about enabling its members with value. Problem is the ROI takes a while. #cmworld

@wellschlager

@wellschlager @CMIContent OK. You call them community, but they are your audience. They may interact more than in the past #CMWorld

@MontseCano

@delucare allowing them to have that voice is key! #cmworld

@CMIContent

@JoshStAubin Yup, in the spirit of the Brady bunch: Value, Value, Value! #CMWorld

@MaureenOnPoint

A2 #CMWorld You have a built-in commonality with your community. So you are, in essence, preaching to the choir. https://twitter.com/CMIContent/status/646356041781784576

@suddenlyfrugal

A2: It’s good to know that there are some communities where serving them and serving yourself are closely intertwined. #CMWorld

@MusicAdamT

#CMWorld Community is near and far: contacts, friends, customers, followers, neighbors, partners. It’s how U interact w/them that matters.

@akatsiv

@LUCYrk78 Agree! And following up and giving them something in return. i.e. a product/service/piece of content #CMWorld

@cmcphillips

A2: There’s no need to “use” your community for your mktg efforts. Continue to communicate, listen and respond. #CMWorld

@Mr_McFly

A2 provide value to them and listen to them for their needs, react to what they’re saying. Don’t just sell to them. #CMWorld

@hillarydbenton

A2 When it comes to community there isn’t room for marketing. Ask ‘what can I share with someone to help them’ instead. #cmworld

@KDHungerford

A2: Treat everyone with respect, not just influencers. You don’t know who is behind an account. #cmworld

@cendrinemedia

A2) Listen, inform and entertain you community, don’t sell overtly. #cmworld

@MSLJim

A2: Provide relevant, meaningful content. Engage with your fans! Back and forth communication is key. #cmworld

@cbdmarketing

A1) Community is anything you want it to be today based on your business. #cmworld

@ideakid88

A2 Community is THE ultimate truth detector. They evolve in a company’s favor when no strings are attached. If not, they move on. #cmworld

@KDHungerford

@Mr_McFly support them and provide them something of value and they will advocate for you! #cmworld

@CMIContent

5 Ways You Can Increase Your Reach on @LinkedIn http://bit.ly/1isT0Je via @biz_collective #CMWorld #millennialktalk

@StaffingQueenN

@Serious_Vanity Exactly – if you’re focused on THEM and what they want & need, your helps solve problems, not selling. #CMWorld

@JoshStAubin

Completely agree, @kstansberry #CMWorld https://twitter.com/kstansberry/status/646356728838246400

@paper_li

Be honest, be flawed. Don’t try so damn hard. #cmworld

@steveklinetobe

Nice one @delucare! #CMWorld #TwitterChat https://twitter.com/CMIContent/status/646356769657200641

@jumfdesign

@cmcphillips yes!! So important! #CMWorld

@LUCYrk78

A2: Through Feedback and customer service ♥ #CMWorld @CMIContent

@Tephi729

A2: Truly become a member of the community and you don’t have to ‘use’ it. #CMWorld

@mikemyers614

@Mr_McFly Absolutely! They will pass you forward in word of mouth. Just be good to them! #cmworld

@KDHungerford

Excuse me @martinlieberman do I know your name from writing for Pohly? #CMWorld https://twitter.com/martinlieberman/status/646356587993518080

@suddenlyfrugal

A2) Our community gives us a direct line of sight into what makes our audience tick. This feedback focuses our marketing efforts. #CMWorld

@CrowdContent

@martinlieberman Yes! And themselves. It’s so excellent to know about your community – beyond surface conversations. #CMWorld

@cmcphillips

A2 Don’t just push a product, service, or business onto a community you’ve grown to be a part of. Be a member of the community 1st! #CMWorld

@Perfect_Search

@mikemyers614 I think this is a big one people forget. And as marketers, it’s easy to see yourself as removed from the audience. #CMWorld

@MaureenOnPoint

Still feel like @SAP ‘s communities with SDN/BPX is one of the best. Been years since I worked there, but the community loved it #cmworld

@wellschlager

@EvanLePage @CMIContent This is a big one. Your marketing efforts aren’t for you, after all. They are for your customers. #CMWorld

@rmgenson

@Perfect_Search Couldn’t agree more. #cmworld

@cbdmarketing

Love this! #communityfirst #peoplefirst #cmworld https://twitter.com/Perfect_Search/status/646357076160196608

@KDHungerford

@CMIContent A2. By engaging with them, making them fans and using their feedback #CMWorld

@vivektweetsso

@cmcphillips and not just dropping the relationship once you get the WOM or info you want #CMWorld

@LUCYrk78

A2: by sharing valuable information, and being transparent when trying to work the marketing angle #CMWorld

@nikktto

@Serious_Vanity as in attracting them and making it easy for to them interact #CMWorld

@MontseCano

A2) Treat everyone in your community like they are your community AND LISTEN more than you communicate. #cmworld

@ideakid88

@KDHungerford Most marketer’s focus on themselves – we all need to sell something, but there’s a better way to approach it. #CMWorld

@JoshStAubin

A2 Think in reverse… the community must think that they are taking advantage of you! #CMWorld

@alongtin

@cendrinemedia while they are similar, taking a customer for granted is diff from outright ignoring them. Both are bad. #CMWorld

@Mr_McFly

A2: Marketing efforts should be generated by the feedback from your community. Don’t force what you want to hear, listen to them. #CMWorld

@ringo66

Ask for feedback. Gather data from the community to improve your brand, product, & company #cmworld

@StaffingQueenN

A1: Community has gone digital & gone BIG! But to work, a community better be real supportive & engaging. Otherwise forget about it #CMWorld

@bendgibbons

Delivering best possible service / product to “community” means organic word of mouth marketing #CMWorld

@UpsourcedAcct

@CMIContent A2 You don’t have to always be selling. Put value in honest communication and find a way to add to their lives. #cmworld

@wearesofetch

@wellschlager we have heard that as well. Kudos to @SAP. #cmworld

@CMIContent

@suddenlyfrugal You sure do! Small world. 🙂 How have you been? I was just hanging with @MichaelDFCI at #CMworld 2 weeks ago!

@martinlieberman

@mikemyers614 For sure! We’re “all in” to our community as well. @moninaw #CMWorld

@cmcphillips

@CMIContent A2: Seek to serve, not to sell. #CMWorld

@MereoLLC

A2 People come together to lend knowledge, solve problems, be positive ripples. For me marketing’s for another time, another place. #cmworld

@KDHungerford

@mikemyers614 Well said, MIke! #cmworld

@MSLJim

#CMWorld https://twitter.com/StaffingQueenN/status/646357270880628737

@jumfdesign

A2: Build community with customers to collect meaningful feedback and show you genuinely care. That community helps #wordofmouth. #CMWorld

@CoyoteLogistics

@Mr_McFly For me, it’s the same thing. Because you tend to overlook what they want. #cmworld

@cendrinemedia

A2: It’s simple. Provide value to community first. Sell to them second. #CMWorld

@BradLawless

@ringo66 We do this a lot. Offer a cup of coffee for the first 50-shared opinions. A great way to poll and give back. #CMWorld

@MaureenOnPoint

@CMIContent is a shining example, for sure! #CMWorld https://twitter.com/cmcphillips/status/646357321908621313

@mikemyers614

A2 The big thing with communities is to develop trust. You can discuss initiatives, products and more, just don’t sell. #CMWorld

@Magnani_Dot_Com

Yes! Being an active community member is what connects marketing and community. #CMWorld https://twitter.com/mikemyers614/status/646357020858286084

@LaurDoh

A2: Constant listening to them and engage with them on their level and once you’ve created a rapport with them all will be well #cmworld

@ArlZ_Fernie

It’s interesting how many ppl in #CMWorld chat list “helping your community” as imp., yet we see so few companies actually doing that well.

@rmgenson

#CMWorld #community https://twitter.com/KDHungerford/status/646357343333130240

@cmcphillips

A2: Listen to community needs/concerns and create content to address them. Good example: @hootsuite just launched free SM training #CMWorld

@kstansberry

Q3: What has your community told you or asked you that has been most useful to your brand? #CMWorld

It really is this easy. #CMWorld https://twitter.com/KDHungerford/status/646357032958849024

@Mr_McFly

I love what @kdhungerford has to say about customer care: Type with a smile… #cmworld

@cendrinemedia

Great @martinlieberman Thx for asking. I’m definitely going to #cmworld 2016. 95% of my assignments now are content! https://twitter.com/martinlieberman/status/646357316439265280

@suddenlyfrugal

@mikemyers614 shucks <blushing> #cmworld

@CMIContent

@MSLJim @mikemyers614 Agreed. That should always be the goal. #cmworld

@martinlieberman

A2: you should take advantage of the community in a proper way. Don’t exploit! Engage ask and answer questions! #cmworld

@Iam_TheNick

It shows!! #CMWorld https://twitter.com/cendrinemedia/status/646357560853962754

@paper_li

Send each member of your audience a pug puppy. The courier expenses are high, but the ROI is stratospheric. #cmworld

@steveklinetobe

A2 The key word in the previous post is “discuss” don’t talk “to”. Talk with your community. #CMWorld

@Magnani_Dot_Com

@MaureenOnPoint @ringo66 I’m easily motivated by coffee 🙂 #CMWorld

@LUCYrk78

@JoshStAubin Absolutely. Community shouldn’t be viewed as a marketing opportunity. #cmworld

@KDHungerford

@rmgenson This group is clearly ahead of the curve in knowing how to create a truly engaged and loyal community! #CMWorld

@rmgenson

A3: All the constructive feedback from my community has helped me turn a so-so book into something they love. #cmworld

@cendrinemedia

Agreed. If you have strong community relationships, they’ll be excited to share what you’re doing. #CMworld https://twitter.com/mikemyers614/status/646357020858286084

@SFerika

A2. It’s about building relationships and not mktg. They will evolve to WOM recommendations. That’s the most powerful mktg. #cmworld

@LisaMasiello

A2. Reward them (in some way). Just like I used to receive things (coupons, samples) participating in focus groups. #CMWorld

@jgombita

@suddenlyfrugal @martinlieberman woo hoo! We now expect to see you on our attendee list 🙂 #cmworld

@CMIContent

A3 Negative feedback is probably the most cherished. We can only become better people (and companies) by facing what doesn’t work. #cmworld

@KDHungerford

@KDHungerford So on board with this. Community & marketing obviously complement each other, but they’re not one and the same. #cmworld

@Perfect_Search

@rmgenson As people we understand helping others. As companies, we understand making money. Very few understand how to merge both. #CMWorld

@JoshStAubin

A3: Communities can tell you what they want/need from you and what you make hard for them that you can fix. #justlisten #CMWorld

@mikemyers614

@suddenlyfrugal Well, they’ve always been content. Even at Pohly, it was content marketing. Just called something else. 🙂 #cmworld

@martinlieberman

@cendrinemedia I think they need to be viewed differently because the solutions are different. #CMWorld

@Mr_McFly

A3: Customers provide us w/ direction on the type of content they want. The next thing we’ll ask is how they want to consume it. #cmworld

@MaureenOnPoint

A3: I always get a fair share of community feedback about the color orange. ; ) #CMWorld

@ringo66

@Mr_McFly Depends on the audience, I guess… #cmworld

@cendrinemedia

@KDHungerford and you have the opportunity to turn an unhappy customer into a loyal advocate! #cmworld

@CMIContent

A3: Our #CMWorld chat responses have provided insights for future chats, blog posts, SlideShares, event sessions and so much more.

@cmcphillips

Q3: Responsiveness. Service based financial companies can’t control some things, but we can control our responsiveness to community #CMWorld

@UpsourcedAcct

A3 Users played a big role in shaping @paper_li. User feedback is golden for ProdDev. Involve the peeps who know your prod best! #cmworld

@KDHungerford

A1. Both. Some firms made communities for good and some did opposite. More engagement and sharing. #CMWorld https://twitter.com/CMIContent/status/646354537930821632

@vivektweetsso

A3 I think complaints are the most useful to hear. How else can you know what to improve, or what pain points you aren’t solving? #cmworld

@LUCYrk78

@Magnani_Dot_Com Completely off topic – your logo always makes me hungry for a Kind Bar. #CMWorld http://t.co/grQgXO2u09

@MusicAdamT

@JoshStAubin True. But in reality, the 2 are connected – if you find a way to help others, they will see value and spend more. #CMWorld

@rmgenson

A2: Is it #TestimonialTuesday? Be the It! that your community wants to advocate for, provide testimonials & generate WOM. #CMWorld

@bendgibbons

A3: Since I run a marketing blog, info on which brands that do the best job when it comes to content marketing has been useful #cmworld

@ArlZ_Fernie

A3: the most useful things that my audience told me was when they didn’t like/agree/care about the content I posted #cmworld

@danielerossi

A3: People can’t always articulate what they need, but they can tell you about problems you can solve. #CMWorld

@mikemyers614

A3 One thing a previous community I helped manage wanted was transparency. So, we enabled a new digital solution to display that #CMWorld

@Magnani_Dot_Com

I do — always. Type with a smile or talk on the phone with a smile and people feel it! #cmworld https://twitter.com/cendrinemedia/status/646357560853962754

@KDHungerford

A3: Understand your niche (or USP): Don’t try to be everything to everyone, particularly not all of the time. #CMWorld

@jgombita

Don’t ignore the negative – learn from it, apologize and grow. Make your team better because of it. #CMWorld https://twitter.com/KDHungerford/status/646357752969887744

@cmcphillips

Feedback, both positive/negative, is useful. Without any feedback or response, it’s hard to tell exactly what your community likes #cmworld

@cbdmarketing

@LUCYrk78 we agree! They’re something to build upon. #cmworld

@CMIContent

A3: I let them tell me what they want and who they want to hear it from. “Be the conduit, not the gatekeeper,” is my motto. #CMWorld

@MusicAdamT

@CMIContent Yes! And those are the ones that will amplify 20x over. They are believers! #cmworld

@KDHungerford

A2: add value to your communities discussions that aren’t about you #cmworld

@Iam_TheNick

Learn from feedback is key to become better. Encourage your community to speak up. Do not take it personally #CMWorld

@micadam

@MusicAdamT Thanks. Now I am too. Forever. @KINDSnacks #CMWorld

@Magnani_Dot_Com

Yes! No different than a physical community center. Build a platform that accommodates, but give them room to use it. @MontseCano #cmworld

@Serious_Vanity

@rmgenson Totally agree. That’s what the best biz do. Others just sell, sell, sell regardless of creating long-term value. #CMWorld

@JoshStAubin

A3 Hootsuite has built an app directory of nearly 150 apps based on the needs/wants of our community. Users drive product dev. #CMWorld

@EvanLePage

When your community files for a restraining order…stop sending survey emails. #cmworld

@steveklinetobe

A3: So many things: Direction of brand, perception, opportunities to be more clear because of questions, growth opportunities, etc. #CMWorld

@Mr_McFly

A3 Most difficult request to answer: requests for Swiss chocolate, wine & cheese. Not easy to ship those international! #cmworld

@KDHungerford

Along the lines @cmcphillips of asking about the #gender balance at #CMWorld events? 😉 https://twitter.com/cmcphillips/status/646358225135239168

@jgombita

@MusicAdamT I love this. I hesitate a bit… if you’re not an consistent gatekeeper, there’s liability. #CMWorld

@MaureenOnPoint

@KDHungerford Yes. Companies forget this & don’t respond, don’t care or provide canned responses. This is where you learn the most. #cmworld

@LisaMasiello

A3) w/o getting into specifics, our community has given us great insight into the type of content they want to see. #Cmworld

@CrowdContent

A3) We’re in the process of rebranding the entire College. Talk about our community’s thoughts being integral to a project! #CMWorld

@delucare

A3: Every comment is useful, because it shows that people care about the brand enough to tweet it or post something about it. #CMWorld

@Tephi729

Yes, it was called custom publishing way back then #throwback #cmworld. I’ll have to find Michael Buller & say hi https://twitter.com/martinlieberman/status/646357815423041536

@suddenlyfrugal

@mikemyers614 Yes – those listening skills really can be valuable if you give them what they want when they didn’t even know it. #CMWorld

@cmcphillips

A3: They’re not afraid to tell us what we’re doing wrong, what they love about us & how we’ve helped their families. #CMWorld

@bendgibbons

A3b: It’s exactly what @steveklinetobe said a few mins ago about being flawed. Just learn from the listening. #cmworld

@danielerossi

A3 Paper.li users told us early on they’d value help promoting their business above anything. You can build a strategy around that! #cmworld

@KDHungerford

@KDHungerford but easier to bring on a plane to say…. #CMWorld 2016? 🙂 #cmworld

@CMIContent

Lol #CMWorld We want to ship Swiss Chocolate to all #CMWorld https://twitter.com/KDHungerford/status/646358439137013760

@paper_li

A3) Our community is our sounding board, our partner that makes our marketing human. #cmworld

@ideakid88

A3: One example: We ask new hires, How did you research Coyote? They often say YouTube videos so we create more to aid #recruiting. #CMWorld

@CoyoteLogistics

@jgombita 🙂 For sure! And new relationships and bonds form because of it. #CMWorld

@cmcphillips

@delucare and talk about a massive project! #cmworld

@CMIContent

@CMIContent A1: community is a tribe like @ThisIsSethsBlog says. They are heretics with a leader and share a common interest #cmworld

@RoshniPKumar

Community Def: a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. No sales. #cmworld

@milenaregos

#CMWorld – side bar, would love to know what technologies people are using to enable their communities.

@wellschlager

Your good community is the GPS you can have since they know what direction they want to go in. #CMWorld

@micadam

@cmcphillips Yep. My fave here is Henry Ford…he said: “If I asked people what they wanted, they would’ve said faster horses.” #CMWorld

@mikemyers614

@CoyoteLogistics Great example! #cmworld

@cbdmarketing

A3: Everyone has a pain-point, and they want to talk about them. Hearing them out and helping find solutions promotes growth. #CMWorld

@ringo66

@steveklinetobe 😂😂 hopefully one wises up before that point #cmworld

@Iam_TheNick

@LUCYrk78 Praise is good too 🙂 Wish there was more (but I guess that’s what makes it extra special). Definitely respond to both! #cmworld

@MSLJim

A3 Really great orgs use their community to steer initiatives and ideas. #CMWorld

@Magnani_Dot_Com

The Seattle Library recently put out a survey to their constituents about their logo redesign. It’s caused a stir! #CMWorld

@MaureenOnPoint

A3. They asked for contest where they could win prizes. We did. Our sales increased and followers as well. #CMWorld https://twitter.com/CMIContent/status/646357551198552064

@jumfdesign

A3: Love hearing specific examples about how negative feedback brought positive change. Share more anecdotes! #CMWorld

@Perfect_Search

@KDHungerford Passion, love for what you do, real interest and helpfulness always come across. #cmworld

@LisaMasiello

A3 To get back to the core “message” we started with and have strayed from. To do list–content edit! #CMWorld https://twitter.com/CMIContent/status/646357551198552064

@suddenlyfrugal

@LisaMasiello Been there, done that! We had a three-day down time once. I tried canned responses & received community backlash! #cmworld

@KDHungerford

A3 They’ve stopped me from running off on tangents w/ channels or products that they wouldn’t want, but that *I* thought they did. #cmworld

@Serious_Vanity

A3 I made a non-product related gesture once & received a 2-page thank you. This shaped my view on brand/community relationships. #cmworld

@KDHungerford

A3. Better product feedback and customer service feedback. #CMWorld https://twitter.com/CMIContent/status/646357551198552064

@vivektweetsso

@MSLJim of course 🙂 #CMWorld

@LUCYrk78

@ringo66 I just came across a survey I did in 2007 about people’s #smallbiz writing issues, and I still hear the same ones today! #cmworld

@lindadessau

@MaureenOnPoint that makes me think about how New Zealand is redesigning their flag. #cmworld

@danielerossi

@MaureenOnPoint Well, I haven’t totally lost my mind. It’s more 80% conduit, 10% gatekeeper, 10% cat herder. #CMWorld

@MusicAdamT

@KDHungerford @LisaMasiello There’s nothing more irritating than canned responses when a customer takes the time to reach out. #CMWorld

@MaureenOnPoint

Great example! #CMWorld https://twitter.com/KDHungerford/status/646358898128101378

@mikemyers614

@Perfect_Search so awesome to hear, right? #cmworld

@CMIContent

A3 Also, always question those that say, “I know what our audience wants.” You have a community out there, get the answers there. #CMWorld

@Magnani_Dot_Com

@wellschlager would love to see this as well! #CMWorld

@hillarydbenton

Q4: What are some ways you engage and interact to nurture your existing community? #CMWorld

@KDHungerford I’ll have to tell you about my social media crisis from about 6 years ago. Thank goodness for community! #CMWorld

@cmcphillips

@cmcphillips grt point on not being one sided #cmworld

@RoshniPKumar

@Perfect_Search Here is mine: https://www.linkedin.com/pulse/constructive-feedback-works-my-personal-story-cendrine-marrouat #cmworld

@cendrinemedia

I will forever promote using Google forms to survey your audience and find out exactly what they want. It’s a win-win. #CMWorld

@LaurDoh

@KDHungerford I have felt that pain as well. It’s a delicate balancing act. #CMWorld

@LisaMasiello

@lindadessau Crazy, huh? Something’s (and unfortunately some people) never change!! #CMWorld

@ringo66

A4: I draw comics as another way to engage with my audience #cmworld

@danielerossi

Listening is sometimes better than asking. People shape answers to what they think you want to hear (why I hate focus groups). #cmworld

@steveklinetobe

A4 I think of community as extended team members. They are a part of my daily workflow. #cmworld

@KDHungerford

@cmcphillips per my (latest) DM: Don’t forget (newly minted) “champions!” #CMWorld Cheers for now; chat seems quite noisy today.

@jgombita

@CMIContent A3. That content just for content’s sake = JUNK! They want QUALITY, and lots of it! Don’t skimp! #CMWorld

@Pearl_Capital

A4: Answers but Answer with QUALITY and FAST. ♥ #CMWorld

@Tephi729

@MaureenOnPoint It’s more of interpreting the feedback to see how best to reflect it to the broader audience. #CMWorld

@MusicAdamT

Great advice! #CMWorld https://twitter.com/KDHungerford/status/646358190058262529

@BradLawless

@danielerossi Oh, interesting! It’s important to remember that all feedback is good. #CMWorld

@MaureenOnPoint

@LaurDoh it’s a great tip! Ongoing interaction. #cmworld

@CMIContent

@CMIContent Yes…. something like that! With Orange sweaters, too! #cmworld

@KDHungerford

A4: A great way to nurture a community is to invite other perspectives, #curate other views to build trust. #CMWorld

@mikemyers614

A4: Treat them like human beings. Ask questions, answer them, thank them for the little things they do for you, build a convo… #cmworld

@cendrinemedia

A4 I don’t look at it as any different from in person relationships. I hope I’m the same person everywhere/talk to them that way. #cmworld

@LUCYrk78

I wish @lttlewys was here– she’s always got great ideas for #community nurturing (she ROCKS at it!) #CMworld https://twitter.com/CMIContent/status/646359056693661696

@SFerika

@Serious_Vanity Also, be accessible and understanding. #CMWorld

@MontseCano

A4 Our community is interesting because it the marketing world at large. So, Twitter chats are perfect! #CMWorld

@Kyle_Volenik

A4: Quality and less reliance on automation… #CMWorld https://twitter.com/CMIContent/status/646359056693661696

@AgentPalmer

@SFerika @lttlewys we wish she was too! #cmworld

@CMIContent

A3: They’ve told us we need to focus on keeping our @_Vocoli product simple and easy, before we add all the bells and whistles #CMWorld

@richkneece

@CMIContent A4: Show the love by reposting their images, reviews, & thoughts on your site or social channels (w/ their permission) #CMWorld

@rmgenson

@MaureenOnPoint @LisaMasiello It’s tough. I was faced with 3000 tickets over 36 hours. I tried and then answered each one. #cmworld

@KDHungerford

@cendrinemedia Awesome, thanks for sharing! #cmworld

@Perfect_Search

A4: We focus on humor and education with our content marketing-build entertaining/memorable/valuable content and you win. #retweets #CMWorld

@MaureenOnPoint

A4. Regular updates, community champions, contests and offers etc. #CMWorld https://twitter.com/CMIContent/status/646359056693661696

@vivektweetsso

Q4. Pick up the phone, send an email, something 2 let them know u care beyond the sale. Invest in them if u want them 2 invest in u #CMWorld

@JoshStAubin

A4: Two words–social media #CMWorld https://twitter.com/CMIContent/status/646359056693661696

@suddenlyfrugal

@rmgenson UGC is a terrific way to engage an audience! #cmworld

@CMIContent

A4: Check in without a reason. You’d be surprised how far “Hey! How are you? Loved that post!” can go with a community member #CMworld

@EvanLePage

@MaureenOnPoint Yeah, the trick is not to take negative feedback personally. Build that thick skin and smile a lot! #cmworld

@danielerossi

A4 Community engagement mirrors life. Don’t just hang out at your house all the time. Meet people at other people’s houses too! #cmworld

@KDHungerford

Stop observing through the glass. Jump in an join the fray. Be less of a scientist and more of a active player. #cmworld

@steveklinetobe

@CMIContent A2: u invest time & engage wid early adopters. they spread the word, add members 2 d tribe, so it goes on till laggards #cmworld

@RoshniPKumar

A4. Engage, and be open to new ideas. #CMWorld #twitterchat https://twitter.com/CMIContent/status/646359056693661696

@jumfdesign

And thank you for asking people! @Perfect_Search #cmworld

@cendrinemedia

@vivektweetsso yes, consistency is so important. #cmworld

@CMIContent

Yes!! and User Generated Content is some of the best!! #CMWorld https://twitter.com/rmgenson/status/646359469681577984

@paper_li

@CMIContent Definitely! Constructive feedback is one of the best ways to get inspiration and go in new directions. #cmworld

@Perfect_Search

A4: By speaking to our community directly & authentically. It’s important to provide relevant info and respond in a timely manner #cmworld

@cbdmarketing

A3: When a client gives you negative feedback, #FailForward… #LearnForward #CMWorld

@UpsourcedAcct

A4 Community builders & managers who don’t have large teams: keeping engagement limited to one or two platforms can help. #cmworld

@KDHungerford

A4: Nurture as many offline as well. Learn a nugget about community members- @sferika loves Hello Kitty, @mikemyers614 needs a hat. #CMWorld

@cmcphillips

A4: Always be relevant and remarkable. Remember to also be part of the community especially on social media #cmworld

@ArlZ_Fernie

A4: Get to know them as people. Find out what makes community members unique. #CMWorld

@BradLawless

A4: Listservs. Social media. Annual meetings. Circuit governors. Delegates. Liaisons. Tabling events. #CMWorld

@MusicAdamT

A4 IMO no one “leads” the community, I’m a part of it like everyone else, so I continue the convos, get to know people… #cmworld

@LUCYrk78

A4 Engaging in things like Twitter chats, LinkedIn discussion groups and events/conferences are great community engagement points. #CMWorld

@Magnani_Dot_Com

#CMWorld Be consistent. Post articles on a regular basis. Advertise via social media. https://twitter.com/cmicontent/status/646357551198552064

@ShainEThomas

Be a human, recognize mistakes, be friendly, listen, support… Treat the community just as that, a community. #CMWorld

@Tephi729

Thank then, highlight them, speak to them. #CMWorld

@micadam

I have to say that @kdhungerford is one of the best at tackling customer issues. I’ve never seen someone so dedicated! #cmworld

@cendrinemedia

A4 Technology plays a big hand in keeping conversations rolling. I use @hootsuite to keep an overview and everything together. #cmworld

@KDHungerford

A3: In some of my other projects, I trade user-generated content for discounts. Keeps the conversation lively! #CMWorld

@MaureenOnPoint

A1: Few years back community used to be an offline thing now community means FB groups, twitter follows, and things like that. #CMWorld

@romysinghblog

So true, and also a great way to encourage new brand participation. #CMWorld (cc: @Bazaarvoice) https://twitter.com/CMIContent/status/646359555279056896

@rmgenson

Hilarious. You know me too well. #CMWorld https://twitter.com/cmcphillips/status/646359726305988608

@mikemyers614

@KDHungerford That’s why I’m so glad we’re tag teaming the #CMWorld and #bizheroes chats today! New friends, new learning’s!

@cmcphillips

A4: Ask questions to really get their minds thinking #cmworld

@cbdmarketing

@CMIContent Twitter chats (kind of like this one) #cmworld

@HarringtonRVA

A4 For brands, hosting even live video Q&As or hosting small events are great ways to expand a brand into a community #CMWorld

@Magnani_Dot_Com

@SFerika @lttlewys Yes she does! She is the Queen of Community Nurturing! #cmworld

@ideakid88

Absolutely @CMIContent! #CMWorld https://twitter.com/Perfect_Search/status/646359642956763136

@jumfdesign

A4. Encourage active participation among all members. Shouldn’t just be a one-way push but give & take/real sharing. #cmworld

@LisaMasiello

A4: Keeping the lines of communication open & encouraging all feedback. Conversing with customers. Amplifying their message(s) etc. #CMWorld

@Mr_McFly

A3: we have a forum where we let users tell us what features are important to them, so we can prioritize development #CMWorld

@nikktto

Tell them you love them and address them by name #CMWorld

@micadam

@EvanLePage it’s like any relationship – has to be two-sided. We have to show we care! #cmworld

@CMIContent

Totally agree here, @EvanLePage! Basics, basics, basics… #cmworld

@cendrinemedia

@cendrinemedia Thank you Cendrine. Remember the time with the troll on your blog? That’s what a brand-hand is for! #cmworld

@KDHungerford

@mikemyers614 one word “listen” comes to my mind. Grt point Mike! https://twitter.com/mikemyers614/status/646356353854869505 #cmworld

@RoshniPKumar

A4 I think the @influitive platform facilitates great ways to nurture your customer relationships & connect them w/each other. #CMworld

@SFerika

@paper_li Agree! I’m constantly impressed with the kinds of images consumers post – @westelm does a great job of highlighting them. #CMWorld

@rmgenson

A4 Do like @CMIContent does: Speak with people one-on-one as often as possible. That’s how to make them feel valued. #cmworld

@martinlieberman

Love this! #CMWorld https://twitter.com/BradLawless/status/646359978249449473

@mikemyers614

A4: Help individual contributors become more influential. Sharing their thought leadership or ideas builds the relationship #cmworld

@Lenagainstme

A4 The easiest way to stay connected with people is to make an effort. There is no difference between IRL friends & online friends. #cmworld

@KDHungerford

A4 Something brands really need to begin to consider is creating areas where communities can form under the brand (Forums, etc.) #CMWorld

@Kyle_Volenik

That’s what I had in mind, actually @KDHungerford 😉 You and Liz were awesome. #cmworld

@cendrinemedia

@lindadessau we love Twitter lists! #cmworld

@CMIContent

@lindadessau Twitter lists and aggregation is so important to be able to listen, and do it well. #CMWorld

@cmcphillips

@cendrinemedia Of course! Love how chats like #CMWorld allow us to discover new content & new ideas. The more examples the better!

@Perfect_Search

Great idea. I need to try that. Nothing like surprising and delighting! #CMWorld https://twitter.com/EvanLePage/status/646359556055003136

@MaureenOnPoint

@Serious_Vanity Nobody knows your audience better than themselves! #CMWorld

@delucare

A4 Open up and share your story. People will relate and share theirs. That’s what makes people and community click & stick. #cmworld

@KDHungerford

Agree 100%! @lttlewys is an amazing community manager/motivator. #CMworld https://twitter.com/ideakid88/status/646359913271160832

@SFerika

That’s a brilliant use of lists! #CMWorld https://twitter.com/lindadessau/status/646359896405975040

@suddenlyfrugal

@martinlieberman @CMIContent Such a great way to make life long fans… #CMWorld

@JoshStAubin

Across our 16 offices, we depend on #socialmedia, newsletters, and blogs to recognize each other’s success. #CMWorld<a< a=””> HREF=”https://t.co/7W5iCToH5c” TARGET=”parent”>https://twitter.com/CMIContent/status/646359056693661696</a<>

@CoyoteLogistics

@KDHungerford Except that I sound much happier in digital form. 😀 #CMWorld

@Kyle_Volenik

@JoshStAubin @CMIContent … and friends too. #cmworld

@martinlieberman

@micadam personalize your message. So true, Mic! #cmworld

@CMIContent

@CMIContent The simplest messages go further than any white paper #CMworld A4

@EvanLePage

A2: Find people talking about ur brand or niche. Look for Qs, problems that you can solve. Talk to them and point them to a resource. #CMWorld

@romysinghblog

I have a half-dozen agents in deep cover within our communities. Sid is hiding in the Tween Popular Sub-com. Dangerous as hell. #cmworld

@steveklinetobe

Lol, don’t we all, @Kyle_Volenik #CMWorld https://twitter.com/Kyle_Volenik/status/646360227626020864

@MagdaATQ

@StrategyMrktg @lindadessau Appreciation is one thing I am never short on. People are busy. They vote with their time #cmworld

@KDHungerford

A4) Something new we’re doing, and it’s been so successful, is just asking them to reply to our emails with questions and comments #CMWorld

@delucare

A4) Dig a bit into their bio. What’s their first name? Where are they from? What time is it there? etc. Customise accordingly. #cmworld

@MSLJim

Nurture community by responding to them. #CMWorld

@CTrappe

If we don’t make an effort, we can’t change, improve or make anything better. #CMWorld #Twitterchat https://twitter.com/KDHungerford/status/646360076635254784

@jumfdesign

A4: Be honest. One of the things with our community is that we can share challenges w/out judgment, and end up all trying to help. #CMWorld

@cmcphillips

A4: Lots of one-to-one conversations, events, trying to be where they are. But would love to know how midsize co’s are doing it. #cmworld

@wellschlager

@MaureenOnPoint Humour and education are always winners in content marketing #cmworld

@danielerossi

@Kyle_Volenik Ha ha! Happy days! #cmworld

@KDHungerford

@martinlieberman @CMIContent Definitely friends too #CMWorld

@JoshStAubin

#CMWorld Present the material people want to read. Provide links to a wide variety of material. https://twitter.com/cmicontent/status/646359056693661696

@ShainEThomas

A4 I ask them questions. Surveys are my favorite so they can go deep. #cmworld

@Serious_Vanity

@KDHungerford @StrategyMrktg @lindadessau That’s true. and people always make time for being recognized. #cmworld

@MaureenOnPoint

@martinlieberman we do that? What’s your name again? 🙂 #cmworld

@CMIContent

@ringo66 So true! #CMWorld

@lindadessau

Q5: How do you find that balance between a tight knit community and wanting growth for marketing purposes? #CMWorld

A4 Oh and gifs! Share a lot of gifs. People just want to have some fun at the end of the day! Don’t bore them! #cmworld

@KDHungerford

<3 P.S. I was impressed I was able to ID @mikemyers614 without his hat on at #CMworld! 😉 https://twitter.com/cmcphillips/status/646359726305988608

@SFerika

@danielerossi @MaureenOnPoint Agree on both! And even better if they’re done together! #CMWorld

@cmcphillips

Transparency and vulnerability are key community building blocks. @KDHungerford #CMWorld

@BradLawless

@KDHungerford a certain #cmgr may be obsessed with gifs… #cmworld

@CMIContent

Communities is all about people and personal contact #CMWorld

@micadam

Be real – your community doesn’t want to talk to robots! Use humor, empathy, compassion etc. #cmworld

@cbdmarketing

@CMIContent This one made me think a long, long time. #cmworld!

@KDHungerford

A4: Engage in their conversations, provide positive feedback, promote their interests, share common ground #CMWorld

@Iam_TheNick

A4: It’s also fine to go fishing on the outer circles of your community to bring in those who SHOULD be a part of it. #CMWorld

@MusicAdamT

@SFerika @mikemyers614 that was a challenge for a few of us <cough> 🙂 #cmworld

@CMIContent

@EvanLePage You’re absolutely right. With our email marketing, if someone has an issue, I always reply personally. #CMWorld

@MaureenOnPoint

A4) Think human not corporate, treat them they way you want to be treated, & give them solutions helps them overcome and achieve. #cmworld

@ideakid88

A5: When the community is tight knit, growth happens naturally. #cmworld

@cendrinemedia

@danielerossi @MaureenOnPoint Education, yes. But humor can miss the mark sometimes. I think brands need to be careful w/ this one. #CMWorld

@rmgenson

@BradLawless @KDHungerford Vulnerability – so true! #CMWorld

@cmcphillips

@kstansberry yes, I saw @kfreberg sharing that info (via @PRConversations). Too bad its Twitter chat is rather ageist, though. #CMWorld

@jgombita

@rmgenson @MagdaATQ It is a blessing and a curse to be good at this confounded digital thingamajig. #CMWorld

@Kyle_Volenik

So true. 1:1 nurturing of your community members keeps ’em coming back and participating. #CMworld https://twitter.com/martinlieberman/status/646360025041080320

@SFerika

@CMIContent @martinlieberman John Jacob Jingleheimer Schmidt. #CMWorld

@MusicAdamT

I forgot to put the A# on my tweets. Oops. #cmworld

@ShainEThomas

@KDHungerford @cendrinemedia @MaureenOnPoint Customers know things will happen. It’s how you respond that speaks volumes to them. #cmworld

@LisaMasiello

@Iam_TheNick so true. Can’t expect your community to be engaged if you’re not engaged in the community. #cmworld

@CMIContent

@Lenagainstme @CMIContent I love this: build relationships. #CMWorld

@jumfdesign

A5 I think if you give your community what they need to thrive, growth comes organically and the community bond remains tight. #cmworld

@KDHungerford

A4: Reaching across IRL and having valuable discussions about relevant topics, #personal #professional #CMWorld

@SceneStealrEric

If you have strong community relationships, they’ll be excited to share what you’re doing. #CMworld https://twitter.com/mikemyers614/status/646357020858286084

@jattster

A4: Send email updates, but ones that are actionable + promise/deliver an outcome. “Read this, click here and you’ll get this…” #CMWorld

@richkneece

@ShainEThomas no worries! We’re following along! #cmworld

@CMIContent

A5: Commit to appropriate community management resources. A large community can feel small with enough attention. #CMWorld

@BradLawless

A5: I think if you do it right, they are one in the same-run your community to provide value/builds trust = new customers #CMWorld

@MaureenOnPoint

@MusicAdamT @CMIContent Hey! His name is my name too! #cmworld

@martinlieberman

This. #CMWorld https://twitter.com/cendrinemedia/status/646360742816559104

@cmcphillips

@Kyle_Volenik @rmgenson Completely agree! #cmworld

@MagdaATQ

@KDHungerford Nailed it. #cmworld

@cbdmarketing

A5: By actively engaging with your community, they will help you manage and promote growth… almost like “Brand Evangelists” #CMWorld

@ringo66

A5: Keep it up! Keep engaging, keep the 1×1 dialogues, even as the community grows. #CMWorld

@Lenagainstme

@LisaMasiello @cendrinemedia @MaureenOnPoint You absolutely can’t fool people. I’m not fooled that easily. Why should you be! #cmworld

@KDHungerford

A5: Don’t change your approach. You should treat a community of 1000 like a community of 10. Be personable. Familiar. Engaged. #CMworld

@EvanLePage

A5: Remember that as much as expansion is key, your close knit community is most important #cmworld

@ArlZ_Fernie

@MaureenOnPoint @KDHungerford @StrategyMrktg @lindadessau I’ve seen tremendous success w/ that. A little appreciation = a long way. #CMWorld

@JoshStAubin

This is particularly difficult when the tight-knit community is, in fact, a Knitting community https://www.ravelry.com #cmworld

@steveklinetobe

A5: Facilitate small-group interaction — groups-within-a-group. In person or online. #CMWorld

@Lenagainstme

@SFerika … and that’s what leads to natural, organic, authentic, long-lasting growth for your brand. #cmworld

@martinlieberman

A5 A tight knit community needs tending to. Use it a starting point for growth. As long as they feel involved, growth is good #CMWorld

@Magnani_Dot_Com

A5: To build a tight community is all about: customer service and valuable content. #CMWorld @CMIContent

@Tephi729

A5: Doing things “for mktg purposes” can be counterproductive. Do things for your community. They’re the ones paying you. #CMWorld

@Mr_McFly

@steveklinetobe Haha! #CMWorld

@cmcphillips

@EvanLePage love this. 1000x times over love it. #cmworld

@CMIContent

Are gifs a generational thing? #cmworld I’m GenX and they’re OK to me but my millennial daughters love them! https://twitter.com/KDHungerford/status/646360583919566848

@suddenlyfrugal

@mikemyers614 It was helpful that @martinlieberman told me you weren’t wearing your hat… 😉 #CMworld

@SFerika

And I think a tight-knit community also takes care of itself when you take a breather. #cmworld

@cendrinemedia

A4: by responding to everyone personally and quickly whether on Facebook, email, our forum, twitter, or Instagram! #CMWorld

@nikktto

@Mr_McFly that’s such an important reminder! #cmworld

@CMIContent

@CMIContent A4: early adopters want something that addresses their problem. Start by being on a forum listening more, asking qs #cmworld

@RoshniPKumar

A5 Tight knit communities should be a massive focus in the beginning. They can make or break your growth moving forward. #CMWorld

@Kyle_Volenik

It is all quality and not quantity – so good CM are not pressured to grow beyond the comfort zone. Beyond that value is lost #CMWorld

@micadam

@cmcphillips @BradLawless People want to see that you have the same pain points. I mean we’re human right? #cmworld

@KDHungerford

such great advice. can’t stress that one enough. #CMWorld https://twitter.com/EvanLePage/status/646361031086874624

@rmgenson

@EvanLePage I like that – always imagine you’re talking (writing) to one person at a time #cmworld

@lindadessau

@SFerika @mikemyers614 That was important information for everyone to know! Ha ha ha … #cmworld

@martinlieberman

@KDHungerford @cendrinemedia @MaureenOnPoint And a well-handled response could turn upset customers into raving fans. #CMWorld

@LisaMasiello

A5 Continue to engage, be personable, and treat each person you interact with like a human! #CMWorld

@hillarydbenton

@CMIContent focus on the core and the passion you create will attract the masses. Depth over width. #CMWorld

@Wudruff

A5 .Get your community involved, engage with them, most important: listen to them. #CMWorld #twitterchat https://twitter.com/CMIContent/status/646360578626220032

@jumfdesign

A5 Think about why you want your community to grow. How will both the community and the company will benefit? #cmworld

@KDHungerford

A5) Great communities will grow naturally. Make sure you have the resources to keep it great when that happens! #cmworld

@MSLJim

Yes, it’s very important that they know they’re talking to a human and not a machine #CMWorld https://twitter.com/hillarydbenton/status/646361434914451456

@MagdaATQ

@lindadessau @EvanLePage That’s also a podcasting best practice. #cmworld

@danielerossi

Absolutely. Community is built on human connection. @KDHungerford @cmcphillips #CMWorld

@BradLawless

A5 So use a tight knit community and talk w/them about growth and expansion. They want to be a part of it so make them a part of it #CMWorld

@Kyle_Volenik

@martinlieberman @SFerika People helping people #CMWorld

@mikemyers614

A5 Marketers involved in community building need to ask themselves how their ideas will help support community goals. #cmworld

@KDHungerford

A5: Empathy. Respect. Relevancy. #CMWorld

@SceneStealrEric

@cendrinemedia so true! We have left our community in the good hands of @SFerika. She helped us tremendously (and seamlessly). #cmworld

@CMIContent

A5: If you continually engage and strengthen your community, they will be your biggest advocates! #cmworld

@cbdmarketing

A5: When you’re genuine/authentic w/ your community, it becomes more about helping, not about selling. That’s marketing in itself. #CMWorld

@CoyoteLogistics

Just like @KevinSpacey as Frank Underwood is always talking to 1 person when he talks to the camera… 😉 #CMworld https://twitter.com/lindadessau/status/646361324117729280

@SFerika

It’s all about telling people you will take care of them and then keeping that promise. @LisaMasiello @KDHungerford #cmworld

@cendrinemedia

A5. Engagement in the community is directly proportional to your growth. No need to sweat xtra for mktg #CMWorld https://twitter.com/CMIContent/status/646360578626220032

@vivektweetsso

Wow @EvanLePage Had no idea. Where can I get me some gifs? #CMWorld https://twitter.com/EvanLePage/status/646361488576376832

@suddenlyfrugal

@MSLJim Yes. Consistency is key. You can’t just build it and walk away hoping the community will live on its own. #cmworld

@LisaMasiello

A5 By far the best way I’ve seen to grow a community is simply by helping them. No tactics. Just truth, kindness and empathy. #cmworld

@KDHungerford

I try to throw in as much “If I were to do this, you would feel…” stuff as possible & leave room for them to dig in. @coachpoling #cmworld

@Serious_Vanity

@suddenlyfrugal @EvanLePage http://giphy.com is one of our go-to sites #cmworld

@CMIContent

A5: When done well, your community becomes one that people want to be a part of no matter how big or small. #CMWorld

@JeremyBednarski

For engaging your existing community, yes… For engaging new people add Relevancy to #1! #CMWorld https://twitter.com/SceneStealrEric/status/646361659775168512

@AgentPalmer

@suddenlyfrugal @EvanLePage http://Giphy.com or download the app Giphy Cam and make your own! 😉 #cmworld

@martinlieberman

A5: with enough attention and quality information it will grow on its own #CMWorld

@nikktto

That #houseofcards device is very Shakespearean, wouldn’t you say? #CMWorld https://twitter.com/SFerika/status/646361719728508928

@suddenlyfrugal

@cendrinemedia @KDHungerford Absolutely! #CMWorld

@LisaMasiello

@LisaMasiello @MSLJim Just like any relationship worth a damn, you have to continue to nurture it. #CMWorld

@JoshStAubin

Excellent point, Jim. Scalability can be a challenge and you need to think ahead #CMWorld https://twitter.com/MSLJim/status/646361510470643712

@AllWrightKaren

A5) A tight knit community is usually welcoming. People want to belong to such communities which helps growth. #CMWorld

@ideakid88

Q6: Do you ever ask your community – a group or in its entirety – to help in biz or marketing ideas before execution? #CMWorld

Hoping the #CMWorld and #bizheroes communities feel this way! https://twitter.com/KDHungerford/status/646361887299534848

@cmcphillips

@MagdaATQ I’m always surprised when I see how many people DON’T act this way… #CMWorld

@hillarydbenton

@CMIContent A5: tight knit community talks sideways,2 d leader & leader 2 early adopters, goes on. Word of mouth attracts new ones #cmworld

@RoshniPKumar

@CoyoteLogistics Exactly! It’s so simple, right? Give people something to love you for and WoM magic happens! #cmworld

@KDHungerford

A5: Easy. Have law students as your audience. One-tier cycles out every year! #CMWorld

@MusicAdamT

I always tell our writers to think more about the space between the monitor and the eyes than their keyboard and the monitor. 1 2 1 #cmworld

@steveklinetobe

@suddenlyfrugal Yes! And it’s so effective! #CMworld

@SFerika

@hillarydbenton @MagdaATQ So true! It feels so much better when you’re being yourself and human #CMWorld

@paper_li

And everything is optional, so they never have to go beyond their comfort level. @coachpoling #cmworld

@Serious_Vanity

What, there is no gifs stock agency? @martinlieberman @EvanLePage #cmworld

@suddenlyfrugal

@AllWrightKaren Yep, look at @riotgames. There community blew up in 5 years. Community management is a massive part of daily work #CMWorld

@Kyle_Volenik

Half way through and I feel like I’ve run a marathon already! The #cmworld community is a great workout! 🙂

@KDHungerford

A6: I do, but to small groups of people who can give me constructive feedback. #cmworld

@cendrinemedia

@hillarydbenton @MagdaATQ So true! It feels so much better when you’re being yourself and human #CMWorld

@MagdaATQ

@KDHungerford it’s just the warm-up for today’s #BizHeroes! #cmworld

@CMIContent

So true! Being genuine and authentic tends to have a snowball effect in online communities. #CMWorld https://twitter.com/CoyoteLogistics/status/646361709800587264

@CrowdContent

@suddenlyfrugal @EvanLePage Love gifs and http://t.co/aPX4jOGh2c. Start there. #CMWorld

@ideakid88

A6: Yes! We asked a few members to test our training program before launch, or for blog post ideas/contributions. #CMWorld

@cmcphillips

A6 The nice thing about this is our community is always talking about best practices, great ideas and new things. #CMWorld

@Magnani_Dot_Com

A6. If it’s something they believe in, I don’t think it’s out the question to ask them to spread the word. #CMWorld

@JoshStAubin

@suddenlyfrugal @EvanLePage Ha! That’s essentially what http://giphy.com is. 😉 #cmworld

@martinlieberman

A5 By growing slowly. This better allows for testing, too, so you don’t make big changes that aren’t effective. #cmworld

@Serious_Vanity

A6: Yes, but in social media… rather offline strategies. #CMWorld

@Tephi729

@CMIContent ha ha! #StraighOuttaShape! #cmworld #bizheroes

@KDHungerford

@CMIContent A6: Personally, I don’t think companies do this nearly enough. It’s a great way to see how something will resonate. #CMWorld

@rmgenson

A6: Talk about a way to make them feel truly valued – we need them as much as they need us. #CMWorld

@cmcphillips

A5 Okay this is cheesy but it’s building community is like a growing tree. If you keep providing it w/necessities, it will grow. #CMWorld

@Perfect_Search

@rmgenson we agree. Feedback can be immensely useful to a brand. #cmworld

@CMIContent

A6 Yes! When you’re a one-person team your community becomes your extended team! They can help your company achieve so much. Ask! #cmworld

@KDHungerford

A6: Yes, it never hurts to ask for feedback. This can also lead to a stronger relationships in the end. #cmworld

@cbdmarketing

A6: If you have a community and you aren’t… You’re doing it wrong. #CMWorld

@AgentPalmer

A6 The marketing/social media community is always sharing, it’s hard to not feel informed. Have to TRY really hard not to learn. #CMWorld

@Kyle_Volenik

@Perfect_Search not cheesy at all – it’s so very true! #cmworld

@CMIContent

A6 A brand community will often provide the best beta testers/opportunities for feedback. They know you/your product, eager to help #CMWorld

@EvanLePage

Yes! Sow the seed and water it regularly… 😉 @Perfect_Search #cmworld

@cendrinemedia

A6 I think it’s a great idea to ask community members to try something before launch – that’s who you want things to work for #CMWorld

@hillarydbenton

Awesome @EvanLePage Will click over there after the #CMWorld chat! Thanks. https://twitter.com/EvanLePage/status/646362394038530048

@suddenlyfrugal

A6: We did this with our #nokidhungry Social Council: “What do you think? How can we make it better? How do you want to help?” #CMWorld

@cmcphillips

@rmgenson @coachpoling @danielerossi I think if you know your market, you can use a baseline of humor. #CMWorld

@MaureenOnPoint

@CMIContent A8 I love it when my fave brands invite me to give feedback on new biz ideas, tech functionality, etc. Wish more did! #CMworld

@SFerika

@1224Lori Great! #CMWorld

@lindadessau

A6) Yes. For example, we’re working with a niche group from our community right now to get feedback for a new product. #CMWorld

@CrowdContent

This should be on a poster in every marketers office! #CMWorld https://twitter.com/cmcphillips/status/646362651002544128

@JoshStAubin

A6 Brands and communities can create so much together. Think TEAM – Together Everyone Achieves Miracles. #cmworld

@KDHungerford

@cendrinemedia @CMIContent We do too. Before we launched our website we sent a few friends to it & had them give feedback & ask ?s. #cmworld

@wearesofetch

Ian Cleary Discusses Essential Tools to Optimize Your Content Marketing #CMWorld #marketing #strategy http://bit.ly/1NiuztQ

@sheaoliver

A3: Embed within ur community – Spend time getting to know others in the community and engage in simple n personal conversations. #CMWorld

@romysinghblog

A6) Shows age here: We once called communities “User Groups” and we’d meet F2F and chew the cud. #SoMe the same but in real-time. #cmworld

@MSLJim

@MaureenOnPoint @rmgenson @coachpoling Appropriately of course 😉 #cmworld

@danielerossi

A6) Yes as they are the users who experience the product/service and marketing (warts & all). It takes out some of the guessing. #CMWorld

@ideakid88

@micadam Absolutely!! #CMWorld

@cendrinemedia

A6: I was recently asked by my local hospital to help review their marketing ideas. Pretty cool to see ideas and love contributing. #CMWorld

@cmcphillips

A5: If you’re genuine, credible and have useful content you can increase the size of the community without alienating the base. #CMWorld

@richkneece

@CMIContent A6: yup coaching community is well knit wid smaller groups forming part of big 1 .Also grps on social media r awesome #cmworld

@RoshniPKumar

@cmcphillips Love this! When you ask, people jump at the chance. Everyone wants a chance to be a part of something bigger. #cmworld

@KDHungerford

@CrowdContent @CoyoteLogistics And relevant. Don’t forget relevant. 🙂 #CMWorld

@carynrweiss

A6: We ask people for input as ideas are still being developed. Will this work? Would you buy it? What looks great to us may not be #CMWorld

@mikemyers614

Actually, my Twitter list of my “retweet heroes” is public https://twitter.com/lindadessau/lists/my-retweet-heroes #CMWorld

@lindadessau

A6: Thinking of focus groups, user testing, etc. & being upfront that customer input & honest feedback helps us improve. #CMWorld

@bendgibbons

@rmgenson @coachpoling @danielerossi to restate: humor should be used wisely-no substitute for laughter to shift a situation #cmworld

@MaureenOnPoint

A6 Brands: #CustServe is a great place to find fans & product experts. Reach out to customers. Ask if they’d like to be involved. #cmworld

@KDHungerford

@mikemyers614 love that you ask at the beginning of your process #cmworld

@CMIContent

A6: But HOW do you know how much to ask and where to avoid asking too much to avoid info overload? #CMWorld https://twitter.com/KDHungerford/status/646362779151134720

@suddenlyfrugal

@Kyle_Volenik @CMIContent Oh sorry, I must have jumped into my #tardis 😉 #CMworld

@SFerika

A6: Yes, but make sure it is specific, directed + useful before the ‘ask.’ Values of yr customer need to reflect values of brand. #CMWorld

@SceneStealrEric

#CMWorld – thank your community regularly. Give and expect nothing in return. #shareology #CMWorld

@CrowdedHead

@mikemyers614 One of things that is great is now brands and communities have access to each other like never before. #CMWorld

@Magnani_Dot_Com

@CMIContent (Okay, not all the time…but we’re all friends, right?) #CMWorld

@mikemyers614

@KDHungerford Such a great point. Your community wants to help. Ask them and they’ll show you how great they can be. #cmworld

@LisaMasiello

A6 At @paper_li we have users who volunteer to test and validate new features & they help spread the word when we launch. #cmworld

@KDHungerford

@mikemyers614 That’s an awesome idea. Great for new perspective. #CMWorld

@cmcphillips

@cmcphillips test runs are awesome to test the waters with early adopters as @ThisIsSethsBlog mentions in “The Tribe” #cmworld

@RoshniPKumar

A6: Each campaign brings together a community of experts. Their expertise strengthens content that helps yet another community! #CMWorld

@CoyoteLogistics

A6: That’s part of keeping the lines of communication open. You’ll be surprised how many good ideas you’ll get w/o even asking #CMWorld

@Mr_McFly

@SFerika @CMIContent Whew… #SweatingBullets #CMWorld

@Kyle_Volenik

A6 Yes! But I don’t phrase it like that. I never ask for their help – but I do ask for their input to better provide for them. #cmworld

@Serious_Vanity

Me, too. I’m now taking online surveys weekly for my local hospital! #CMWorld https://twitter.com/cmcphillips/status/646363219200733184

@suddenlyfrugal

Q7: How are you taking community members and creating brand ambassadors or influencers? #CMWorld

@Mr_McFly we have so many smart and caring people in this community. And the ideas that comes from it amazed us daily! #cmworld

@CMIContent

@micadam @cendrinemedia Ha, good point! #cmworld

@Perfect_Search

@steveklinetobe thanks. And for younger (marketers) I’d also say BE LESS AGGRESSIVE (and cocky) about your own ideas @Iam_TheNick #cmworld

@jgombita

A4: Don’t just listen, get involved with the community. #CMWorld

@romysinghblog

@Serious_Vanity I know someone out there uses the term “vulnerable” in biz setting. I like being a little vulnerable, very human. #CMWorld

@MaureenOnPoint

@EvanLePage @Sferika Ha ha! Yes, more the Kevin Spacey approach than the Frank Underwood (under the bus) approach! #cmworld

@KDHungerford

@CMIContent Q6: This is medium dependent. Yes to a group via email or selected sharing. No to Twitter or Facebook. #CMWorld

@RailbirdJ

@SceneStealrEric Great point – have a map/idea on how you’ll use their insights, so their time isn’t wasted. #CMWorld

@cmcphillips

A7: One way to create #ambassadors is to create a special program or special access that good cust. appreciate (and others covet). #CMWorld

@mikemyers614

@rmgenson @CMIContent actually involving students & early adopters and discussing the way ahead is a grt approach to knowing more #cmworld

@RoshniPKumar

Eggs, zack+lee #CMWorld https://twitter.com/CMIContent/status/646363683371790337

@Mr_McFly

A7 I think this has to happen naturally by simply taking great care of people so they feel passionate about what you’re doing #cmworld

@lindadessau

A7 I selfishly continue to wait for someone to make me a brand ambassador for anything. Seriously, I will do it. #HelpMeHelpYou #CMWorld

@Kyle_Volenik

A6: we trust that if we build brand that is useful and interesting enough our customers will spread the word w/out us asking #CMWorld

@nikktto

Let your community members pick up the role. Nurture them, be human to them, give them a voice #CMWorld

@micadam

A7 We find people like being a part of something bigger so we’re finding places where community can take part in operations. #cmworld

@KDHungerford

A7: Provide them with value above and beyond what they expect! Solve their problems and they’ll naturally point others to you #CMWorld

@hillarydbenton

A7 Community members will become ambassadors and influencers themselves if you treat them and the community well. #CMWorld

@Magnani_Dot_Com

A7: By being awesome, simple #cmworld

@ArlZ_Fernie

Great example–I’m a #VIP customer on @zappos & now forever loyal! #CMWorld https://twitter.com/mikemyers614/status/646363865589092353

@suddenlyfrugal

@Kyle_Volenik 🙂 Are you engaging with brands and they’re not responsive? #CMWorld

@cmcphillips

There’s a difference between a customer & community. Communities already know how great u are. Find opps to pass the passion along. #CMWorld

@JoshStAubin

A7: We have a board of governors, 15 circuit governors, 60 liaisons, 3 delegates. Ambassadors are in the bylaws. #CMWorld

@MusicAdamT

@ArlZ_Fernie seems simple enough! #cmworld

@CMIContent

A8. Let your community members drive the community and let go of control (by the company) #CMWorld

@micadam

A7 By becoming ‘partners’ with them. By being mutually beneficial to each other, we both grow and become each others best referral. #cmworld

@Serious_Vanity

#CMWorld goodness: https://twitter.com/JoshStAubin/status/646364211019415553

@cmcphillips

Sounds familiar! #CMWorld #ColsAMA https://twitter.com/georgisilvs/status/646361398004609024

@bendgibbons

A7. You need to start with knowing what your most loyal fans value. From their you can create a program that benefits everyone. #cmworld

@KDHungerford

Excellent point, @JoshStAubin! Community members may not become customers but they make awesome advocates. #cmworld

@cendrinemedia

Great example. And you just told a bunch of people who are now envious 🙂 #CMWorld https://twitter.com/suddenlyfrugal/status/646364185555791872

@mikemyers614

It isn’t something you can force – true brand ambassadors or influencers develop on their own #cmworld

@cbdmarketing

Check out #marketing savvy from #CMWorld captured in this listly: https://twitter.com/CMIContent/status/643192064151195649

@SavvyMediaGal

A7 @Paper_li’s great at celebrating super users & brand fans by empowering them w/ product knowledge –or the keys to a user forum! #cmworld

@KDHungerford

A6. #cmworld No. I have found people automatically retweet and or repost articles without my asking. https://twitter.com/haydenaj/status/646363667110432768

@ShainEThomas

Your audience is everything. Take all the time you can to know them better. #CMWorld https://twitter.com/KDHungerford/status/646364336840134656

@WhyISocial

@CMIContent A7: early adopters create d buzz & bring in more members of d tribe. So, go ahead & engage & exchange ideas #cmworld

@RoshniPKumar

A7: As naturally as possible. We look for those already being an ambassador reward them when it makes sense. #CMWorld

@Mr_McFly

@cmcphillips I should have added #JK. I am not usually engaging brands, tend to just run on my own out here. #CMWorld

@Kyle_Volenik

I’ve been considering collecting a Community of Practice to help drive discussions and build #ambassadors. #CMWorld

@MaureenOnPoint

Just buy a bunch of shoes in a short period of time. You’ll be a #VIP in no time! #CMWorld https://twitter.com/mikemyers614/status/646364383686361088

@suddenlyfrugal

I agree, @cbdmarketing! They feel so special to you that they want to help no matter what. #cmworld

@cendrinemedia

A7: Giving a special care of particular influencers. #CMWorld

@Tephi729

@CMIContent I miss all the good chats. I’m just happy to get a reply in sometimes. 😉 #CMWorld

@RailbirdJ

A6 I don’t think that you can create an ambassador, you have to develop a relation of confidence that organically develop. #CMWorld

@alongtin

A7 Targeting specific people within a community is tricky. It can work to find someone the community likes and bring them into it #CMWorld

@Magnani_Dot_Com

A7. #CMWorld I need to work on this. https://twitter.com/cmicontent/status/646363602262224896

@ShainEThomas

Did you miss #cmworld this year? We’ve got the top 4 takeaways: http://bit.ly/1YlkQrO #contentmkgt

@BeDigitalGiants

A7 Our users value promotion so we created a community blog that was run by the community for the community. Great way to empower. #cmworld

@KDHungerford

Taking community leaders is a terrible idea. I don’t recommend it. #cmworld

@steveklinetobe

@alongtin I think there’s you do need to provide the opportunity to create ambassadors. #CMWorld

@MaureenOnPoint

@KDHungerford Wow that’s a great idea! #cmworld

@cbdmarketing

A7 Most important, forget about numbers. The real influencers in your community are the ones who love you most. No numbers needed. #cmworld

@KDHungerford

@lindadessau such a good soundtrack, right? I can sing along for days. #CMWorld

@MoninaW

What @WhyISocial said. #CMWorld https://twitter.com/WhyISocial/status/646364483108098048

@LaurDoh

Use BuzzSumo to help you determine the best blog topics for your audience. More tips: #cmworld http://buff.ly/1KqREs4 http://t.co/e5geFff8dl

@MediaValet

A5: Marketing isn’t the issue if strong person relationship is there in the community. People will recommend ur services to others. #CMWorld

@romysinghblog

@RoshniPKumar Exactly. #CMWorld

@mikemyers614

@cbdmarketing So true, you’ll waste time & energy. Better to build community adn influencers will emerge naturally. #CMWorld

@Perfect_Search

@BeDigitalGiants Wish I’d known you were there, would have loved to say hello! #Barrie marketers unite! @gshiftlabs #cmworld

@lindadessau

@cbdmarketing They loved it and the content was so valuable. They were the right audience helping educate the target audience! #cmworld

@KDHungerford

A7: Quite naturally, we’ve had community members become advocates and influencers. We can amplify their leadership. #CMWorld

@cmcphillips

Q8: What brands/companies have mastered community building – the right way? #CMWorld

Love this approach. #Authenticity #CMworld https://twitter.com/Mr_McFly/status/646364503387586561

@SFerika

.@MaureenOnPoint With you for the opportunity! #CMWorld

@alongtin

A7) Listen to them, mention them, respond to them. Make them feel special and they’ll make you look special. #cmworld

@MSLJim

A7: if you provide enough valuable content and exceptional services your clients will organically become ambassadors #CMWorld

@nikktto

A7: Honestly, did this in the 20th Century. Now, it’s time to re-invent/re-invest for the 21st Century. #CMWorld

@bendgibbons

A7. Ambassadors and influencers are not “created.” Rather, they evolve and emerge (and are recognized by others as such). #CMWorld

@jgombita

A8 Anything involving developers. Tech has massive communities and the corps behind them know this. #CMWorld

@Magnani_Dot_Com

@suddenlyfrugal @zappos now this is what I mean, engage involve reward spread the word #cmworld

@RoshniPKumar

A7: We didn’t decide @tracibrowne @lindadessau @CTrappe (and many others) are going to be our influencers, they did. #CMWorld

@cmcphillips

A8: @marketo is one that I’ve personally interacted with and had a great response. @weebly and @freshbooks also win at this. #CMWorld

@MaureenOnPoint

A7 I definitely haven’t figured it out. #cmworld

@wellschlager

A8: A few examples for Twitter here: http://blog.paper.li/2015/08/14/small-businesses-rock-twitter/ #cmworld

@cendrinemedia

@CMIContent A6 Crowd funding platforms have shown how successful this can be, you get insight, awareness and (hopefully) investment #CMWorld

@tessaamyglover

@jgombita Ha! See my last tweet. 🙂 #CMWorld

@cmcphillips

A8 Seriously? This community is one of the leading examples of community built right. No schmooze. #justsayin! #cmworld

@KDHungerford

Ooh, I like that too! What a bold way to phrase it. @MaureenOnPoint #cmworld

@Serious_Vanity

A8 Sports and Fantasy Leagues. This is the perfect marriage of community involvement. #CMWorld

@Kyle_Volenik

@CMIContent a8: Uber, Pinterest, Instagram #CMWorld

@SauravRimal

Good point. Nicely articulated. #CMWorld https://twitter.com/perfect_search/status/646364994439901184

@ShainEThomas

.@CMIContent and #cmworld, you’ve mastered the art of making people feel that together we can, and are, making a difference. #gratitude

@KDHungerford

@cmcphillips @jgombita Great minds think alike – happens all the time on this chat! #CMworld

@lindadessau

@alongtin well said Audre. Ambassadors are born out of early adopters, loyals #cmworld

@RoshniPKumar

@KDHungerford it’s ok to schmooze @CMIContent kind of likes it from time to time. 😀 #CMWorld

@Kyle_Volenik

@KDHungerford you are too kind! #cmworld

@CMIContent

@cmcphillips I really, really, wish marketers would stay away from the “advocates” and “advocacy” words. Please do not debase. #CMWorld

@jgombita

@KDHungerford @MoninaW @lindadessau We need @cmcphillips to share that #CMWorld playlist again! 😉

@SFerika

A8: @CocaCola and benefit cosmetics #cmworld

@ArlZ_Fernie

A8: Great community builders: #Apple, @SouthwestAir, @zappos, @Uber, @Starbucks #CMWorld

@mikemyers614

A8 Two other favorites ROCKING community building — @buffer and @cloudpeeps. Proud to be a part of both communities. #cmworld

@KDHungerford

Absolutely agree! @KDHungerford #cmworld

@Serious_Vanity

We love seeing the broad scope of industries being shared as examples. #cmworld

@CMIContent

A7: Even after our internship program concludes, interns form a strong community of brand ambassadors #oncampus. #brandawareness #CMWorld

@CoyoteLogistics

My time is valuable and I have hard-to-fit feet. Ergo, I love @zappos and the company loves me back #VIP #CMWorld https://twitter.com/RoshniPKumar/status/646365279556005888

@suddenlyfrugal

A8. Well #cmworld and #bizheroes of course. No fluff. All substance.

@LisaMasiello

A8 If you’re a parent you may know #ShareABear by @Snuggle. So much value for moms, dads and babysitters 🙂 #cmworld

@KDHungerford

@CMIContent: A8: @CocaCola and benefit cosmetics #cmworld http://netvib.es/p/p6ym

@kennerson2015

@CMIContent: A8: Great community builders: #Apple, @SouthwestAir, @zappos, @Uber, @Starbucks #CMWorld http://netvib.es/p/p6yt

@kennerson2015

@CMIContent: We love seeing the broad scope of industries being shared as examples. #cmworld http://netvib.es/p/p6y1

@kennerson2015

a6. Not all the time, but have done that before and the feedback was great! #CMWorld https://twitter.com/CMIContent/status/646362094552506369

@StudentNews15

@CMIContent: A8 Sports and Fantasy Leagues. This is the perfect marriage of community involvement. #CMWorld http://netvib.es/p/p6yp

@kennerson2015

@CMIContent: Q8: What brands/companies have mastered community building – the right way? #CMWorld http://netvib.es/p/p6yZ

@kennerson2015

@CMIContent: A8: A few examples for Twitter here: http://t.co/a7hlSfArce… #cmworld http://netvib.es/p/p6yg

@kennerson2015

@CMIContent: Great example–I’m a #VIP customer on @zappos & now forever loyal! #CMWorld http://twitter.com/mikemyers614/ http://netvib.es/p/p6yM

@kennerson2015

A7) Amazing thing about social: ambassadors & influencers need not be created. Give great customer experience & they will arise. #CMWorld

@ideakid88

Oh! And @fluevog has such an active group of ambassadors, I feel like they really enable the groups who community manage. #CMWorld

@MaureenOnPoint

A8: @CocaColaCol and @McDonaldsCol They both have mastered the community ♥ #CMWorld

@Tephi729

A8: @Starbucks, @CocaCola – a lot of big brands have mastered it, but a many have a long way to go #cmworld

@cbdmarketing

@cmcphillips reco to read @VitalSmarts “Influencers” book. Now I always look for the quiet/unassuming person with the real power. #CMWorld

@jgombita

@Kyle_Volenik @CMIContent Ha ha. They’re so modest, you’d never know! #cmworld

@KDHungerford

@KDHungerford ha ha ha that wasn’t even on the hashtag! https://play.spotify.com/user/spotify/playlist/2uAichKSjJSyrmal8Kb3W9?play=true&utm_source=open.spotify.com&utm_medium=open #90sRock #CMWorld

@MoninaW

@MoninaW …and I have just followed you on Spotify, where I also have some 90s playlists! 😉 #CMworld

@SFerika

A8. I could make an argument for @Starbucks. The company has a large loyal customer network. #CMWorld https://twitter.com/cmicontent/status/646365096206139392

@ShainEThomas

@jgombita By definition, advocates “publicly recommend or support.” We have those members of our community. #CMWorld

@cmcphillips

Soccer clubs have great communities – both online and offline – all about passion #CMWorld

@micadam

A8) @buffer, @hootsuite, @SproutSocial, @CMIContent All great communities! Oh, I wonder why all have great #Twitterchats ;)) #cmworld

@MSLJim

A8: @Starbucks and @MyStarbucksIdea is a great example of a living, breathing, engaged “customer suggestion box.” #CMWorld

@Perfect_Search

@jgombita Completely agree on the quiet, unassuming person! #CMWorld

@cmcphillips

@MaureenOnPoint I’ve been a @Fluevog fan for decades! Don’t delay, Fluevog today! ;p #CMworld

@SFerika

A8 I also need to give props to @magdaatq @paper_li. She is a hyper modest, under the table community builder doing it all right! #cmworld

@KDHungerford

A8: Um, I think the folks behind the hashtag #CMWorld do a pretty good job of this. 🎃

@bendgibbons

So true @mikemyers614 @TripAdvisor does a darn good job, too. #CMWorld https://twitter.com/mikemyers614/status/646365652626837504

@suddenlyfrugal

@Perfect_Search @Starbucks @MyStarbucksIdea Exactly! #cmworld

@cbdmarketing

@micadam That’s an interesting example! And passionate for sure! #CMWorld

@cmcphillips

Great communities have an one and offline presence andere there for the long haul #CMWorld

@micadam

@suddenlyfrugal @TripAdvisor I added Zappos just for you… 🙂 #CMWorld

@mikemyers614

Wait a minute, @MoninaW… You’re on #CMWorld” TARGET=”parent”>@Spotify?#CMWorld

@Mr_McFly

@SFerika @Fluevog Me too! Have you joined the Fluevog Friday group on Facebook? #shoenerds #CMWorld

@MaureenOnPoint

A8: @buffer, @Uber, @pizzahut and @tacobell #CMWorld

@romysinghblog

@bendgibbons you sweet talker you 🙂 #cmworld

@CMIContent

I think @IKEA does a great job too overall… #cmworld

@cendrinemedia

Advocate: a person who speaks or writes in support of some CAUSE, ARGUMENT or PROPOSAL. Societal sense, not marketing @cmcphillips #cmworld

@jgombita

Totally agree! Props to one of my favorite communities! #cmworld https://twitter.com/bendgibbons/status/646366190848344064

@KDHungerford

Awww Kel!! Thanks so much, you are my mentor. Every community manager should think “WWKD?” #CMWorld https://twitter.com/KDHungerford/status/646366183269224449

@MagdaATQ

A8: Not to be a hippie, but the @gratefuldead and @phish have incredible communities who love them(and love buying their products) #cmworld

@wellschlager

Shout out to @MarciaRJohnston , with her tweets I was able to see what I missed at #CMworld

@jgbyrne

Nicely phrased #CMWorld https://twitter.com/perfect_search/status/646366091934068736

@ShainEThomas

A7. Be honest, and engage with your community, it will build trust. Than you have brand ambassadors. #CMWorld https://twitter.com/CMIContent/status/646363602262224896

@StudentNews15

A8 Marvel & Disney. It’s not just the film franchises when ppl are involving your characters in their daily lives. #cmworld

@Serious_Vanity

@SFerika I’m slowly shifting my shoe collection over to Vogs. I can’t help myself. #shoenerds #CMWorld

@MaureenOnPoint

Interesting what the list of brands who build communities tells you about the person sharing it. #CMWorld

@mikemyers614

@jgbyrne @MarciaRJohnston that’s awesome to hear! Now mark your calendar for 2016: September 6-9! #cmworld

@CMIContent

@wellschlager @gratefuldead @phish For sure! #CMWorld

@cmcphillips

We’ll spend the last few minutes asking @kdhungerford questions. Ask now! #CMWorld

@CMIContent

@ShainEThomas Thanks! (Times like these make me wish editing tweets was a thing. Typing fast always leads to silly typos like adn!) #cmworld

@Perfect_Search

Personally, I engage the most with Instagram communities. Love images, witty comments, and the ability to instantly interact. #CMWorld

@LaurDoh

The Future of #VideoMarketing = Media Publishers http://ow.ly/SwZoc #CMWorld #DF15 #videohero via @DanaFugate1

@MattyChilds

@mikemyers614 OH Ya. Mine is a clear path to my spare time. ha-ha. #CMWorld

@MaureenOnPoint

@wellschlager Good call!…hippie! Joking aside, their communities are amazing. #CMWorld

@Kyle_Volenik

@jgbyrne @MarciaRJohnston’s tweets were helpful even when we were in the same room listening to the same presentation! #cmworld

@lindadessau

A8: Companies good at building and using communities @buffer, @Uber, @pizzahut and @tacobell #CMWorld

@romysinghblog

Yes, my fingers are still working! #cmworld https://twitter.com/CMIContent/status/646366611000049664

@KDHungerford

Good ones! It’s not just music, it’s lifestyle. #cmworld @wellschlager @GratefulDead @phish

@Serious_Vanity

A8) I could mention some but don’t believe that any have mastered community building as it is, like social media, always evolving. #CMWorld

@ideakid88

Good point #CMWorld https://twitter.com/serious_vanity/status/646366509082652672

@ShainEThomas

@CMIContent @KDHungerford What is the most challenging type of community to manage? At any point do you give up on it? #CMWorld

@Kyle_Volenik

#CMWorld @cmcphillips. Link to book https://www.vitalsmarts.com/influencer/ “An Influencer motivates and enables others to change.”

@jgombita

Maybe, they have mastered the “social” part of social media? The medium is secondary… @ideakid88 #cmworld

@cendrinemedia095

Other good examples of community building: @panerabread @WholeFoods #traderjoes (which I can’t believe is not on Twitter). #CMWorld

@suddenlyfrugal

@LaurDoh I do too! It’s a great way to express yourself, & where my teen spends most of her time! So that must mean you’re cool! 🙂 #CMWorld

@cmcphillips

@MSLJim Hmmm – chats..community..chats..community. Even if only correlation, a beneficial one. #cmworld https://twitter.com/MSLJim/status/646366074829697024

@BKneuer

A8. @Disney and @tacobell. #CMWorld #twitterchat https://twitter.com/CMIContent/status/646365096206139392

@StudentNews15

@akatsiv @CMIContent Know your sweet spot. Narrowcast! I just read Content Inc. There are great ideas in Joe’s new book #cmworld

@KDHungerford

@CMIContent @KDHungerford What would you do for a Klondike bar? #CMWorld

@MusicAdamT

@suddenlyfrugal @panerabread @WholeFoods Fantastic examples! #CMWorld

@cmcphillips

@cmcphillips Yep, a simple, relevant ask. Cheers! #CMWorld

@SceneStealrEric

communities have to provide things of value – more value, less promotion- to build their brand – yep, communities are a #brand #cmworld

@SusynEliseDuris

@SFerika @KDHungerford @lindadessau @cmcphillips you mean this one? https://play.spotify.com/user/cathymcphillips/playlist/2UVxnF6GVFKrp8uqFVKyDq 🙂 #CMWorld

@MoninaW

A8 I tend to notice subscription boxes like @birchbox have great communities surrounding them & they definitely use them well #CMWorld

@hillarydbenton

One that doesn’t want to be managed. #CMWorld https://twitter.com/kyle_volenik/status/646366839874977795

@ShainEThomas

@MoninaW @SFerika @KDHungerford @lindadessau Thanks Mo! You beat me to it! #CMWorld

@cmcphillips

Well if we’re talking music, add @guster & @barenakedladies #CMWorld Heck I went on a fan cruise w/ these bands! https://twitter.com/Serious_Vanity/status/646366774401695744

@suddenlyfrugal

@SFerika girl, I bet you have more playlists than I do! I’m reliant on what @Spotify suggests. #CMWorld

@MoninaW

@MusicAdamT @CMIContent I’d create Klondike communities worldwide forming around popups. Get the community crunching together #cmworld

@KDHungerford

Great Content #Marketing Tips via @SmartSuiteBree #CMWorld https://twitter.com/SmartSuiteBree/status/644259996478345216

@ValuedMerchants

@suddenlyfrugal We should chat more on music! #CMWorld

@cmcphillips

@cmcphillips Maybe we’re “hip with the kids”? Actually, I think me saying that makes me less cool, ha-ha. #CMWorld

@LaurDoh

@Mr_McFly ha! I may not be talented but I can sure listen to artists like I am! #CMWorld

@MoninaW

@hillarydbenton @birchbox The key for them is to continually deliver a great product. Deliver the ppl what they want. #CMWorld

@JoshStAubin

And you know what they mostly have in common? Online/offline magazines for customers! #CMWorld https://twitter.com/cmcphillips/status/646367082016280576

@suddenlyfrugal

A8. Online & ESP. offline (where it really matters), @SteamWhistle rocks. So many cultural partnerships/connections year round #CMWorld

@jgombita

@LaurDoh Ha! I’ve gotten the “Mom – please don’t say/do that.” #CMWorld

@cmcphillips

@KDHungerford @MusicAdamT ha! We’d simply eat a few and share it with the good folks in this chat 🙂 #cmworld

@CMIContent

@LaurDoh @cmcphillips Wait, does that mean we’re not “the kids” ourselves? When did we get so old? Ha! #cmworld

@martinlieberman

@KDHungerford If you could give 1 piece of actionable advice on building communities to everyone in this chat, what would it be? #cmworld

@Perfect_Search

So many great #marketing conversations going on today at #cmworld, #chatwhirled, #bizheroes, #smxchat & #custserv. Join in.

@LisaMasiello

@paper_li Huge thank you for your retweet (bigger than this http://gph.is/1q8LkrC?tc=1 via @giphy for sure). #CMWorld

@ideakid88

@Kyle_Volenik @CMIContent The most challenging: turning naysayers into believers. Never give up. Dig deep for empathy/understanding #cmworld

@KDHungerford

Isn’t #Apple like one of the original communities with their user groups? @influitive has a nice community as well #cmworld

@SusynEliseDuris

@martinlieberman @LaurDoh I have no idea! My oldest will be a legal adult in 11 months. Eek! #CMWorld

@cmcphillips

@JoshStAubin @birchbox exactly – and communities are a great way to get that feedback #CMWorld

@hillarydbenton

@LisaMasiello isn’t the marketing community a great one? We’re so lucky we can all share insights with each other. #cmworld

@CMIContent

@Perfect_Search Go out and research who is in your community, what they do and what their pain points are. Then begin planning. #cmworld

@KDHungerford

a6. Not all the time, but have done that before and the feedback was great! #CMWorld

@jumfdesign

I’ll follow you @cmcphillips FYI, I promoted @nokidhungry in a recent @ParadeMagazine article! http://parade.com/422862/leahingram/3-freebies-for-national-cheeseburger-day-2015/ #CMWorld

@suddenlyfrugal

A7. Be honest, and engage with your community, it will build trust. Than you have brand ambassadors. #CMWorld

@jumfdesign

@KDhungerford What suggestion would you make to @Google on how they could have used their community for updating their logo? #CMWorld

@verhelstmaarten

The Future of #VideoMarketing = Media Publishers http://ow.ly/SwZoc #CMWorld #DF15 #videohero via DanaFugate1

@LeadWithVideo

@suddenlyfrugal @nokidhungry @ParadeMagazine Oh wow – awesome! A cause near and dear to me! #nokidhungry #cmworld

@cmcphillips

Fan cruises are the ultimate in displaying trust. Biggest fans + Stars w/ nowhere to run! @suddenlyfrugal @guster @barenakedladies #cmworld

@Serious_Vanity

Thank you! #CMWorld https://twitter.com/CMIContent/status/646367865625415680

@jumfdesign

@danielerossi we’re always happy to have you with us! Enjoy the rest of your day! #cmworld

@CMIContent

@KDHungerford @Kyle_Volenik @CMIContent Give naysayers the responsibility of leading change. Help them lead the way. #CMWorld

@JoshStAubin

Sharing this post by 1 of my fellow @CrowdContent community members, re: Community. #CMWorld https://www.crowdcontent.com/blog/2015/09/21/implementing-online-community/ http://t.co/RrnPNUya7k

@LaurDoh

What a great #CMWorld with @KDHungerford!! Looking fwd to chatting w/ @cmcphillips in 1 hour on #bizheroes

@paper_li

Thank you @cmicontent & the #cmworld community for having me. Look forward to continuing the convo w/ @cmcphillips at 2pm ET at #bizheroes!

@KDHungerford

Before everyone leaves the #CMWorld chat…join me on the #bizheroes chat in an hour so we can continue the conversation! 2pm ET!

@cmcphillips

@CMIContent: I think @IKEA does a great job too overall… #cmworld http://netvib.es/p/p6UJ

@kennerson2015

.@CMIContent Members need to have an affinity for the brands as well-it’s crucial the engagement to be truly authentic. #cmworld

@DMS_Evans

Learn more about @kdhungerford on her website: http://www.kellyhungerford.com #CMWorld

@CMIContent

@cendrinemedia @CMIContent Yay, would love to chat with you again Cendrine! #cmworld

@lindadessau

@CMIContent grt chat and thx to the community here, another tribe. Thx all for favs and RTs 🙂 #cmworld

@RoshniPKumar

A8: @BreezyPuffs has developed a nice hashtag game community on Twitter. #CMWorld

@MusicAdamT

@MSLJim Thanks, Jim! Vouching for your comment – our community rocks! #cmworld

@SproutSocial

@cendrinemedia Maybe but I am convinced that mastering of anything is an ongoing process. #CMWorld

@ideakid88

@CMIContent @KDHungerford I endorse this concept. #CMWorld

@MusicAdamT

Seeing @jaybaer & @halvorson was def a highlight for me. | Team @CrescendoCM shares top takeaways from #CMWorld http://cmktg.io/5771e1c1

@AspiringKaro

Yes! We look forward to hosting @cmcphillips and the #cmworld community at #bizheroes https://twitter.com/cmcphillips/status/646368390492356608

@paper_li

@KDHungerford You’re so good at this! No wonder your #bizheroes community is so strong. See you in an hour! Thanks for the #CMWorld chat!

@cmcphillips

I love writing profiles of people doing good things-did for @LibertyMutual @delta Sky Will join #bizheroes #cmworld https://twitter.com/cmcphillips/status/646368390492356608

@suddenlyfrugal

Team @CrescendoCM shares top takeaways from #CMWorld http://cmktg.io/5771e1c1

@Reed_Percussion

@martinlieberman @cmcphillips Hah! that’s why we’re in content marketing! It allows us to embrace our younger, more creative selves. #cmworld

@LaurDoh

@RoshniPKumar we’re here every Tuesday at 12pm EDT. Here’s a list of upcoming topics: http://cmi.media/twitterchats #cmworld

@CMIContent

Team @CrescendoCM shares top takeaways from #CMWorld http://cmktg.io/5771e1c1

@laurenbarman

Wait didn’t @barenakedladies play at #cmworld this year? https://twitter.com/Serious_Vanity/status/646368219683381248

@suddenlyfrugal

Team @CrescendoCM shares top takeaways from #CMWorld http://cmktg.io/5771e1c1 #contentmarketing

@claudinesview

Reed_Percussion: Team CrescendoCM shares top takeaways from #CMWorld http://cmktg.io/5771e1c1 #ContentMarketing

@LiveOptim_US

@verhelstmaarten @Google I have no idea about their community involvement. A community creative competition could have been fun! #cmworld

@KDHungerford

@suddenlyfrugal @barenakedladies @Serious_Vanity why yes they did! They rocked the house! #cmworld

@CMIContent

@LaurDoh @cmcphillips And because we know how to spin negatives into positives too, apparently. 😉 #caseinpoint #cmworld

@martinlieberman

Loving this guide – An Appropriately Quick Gif Guide – from @EvanLePage in the #CMWorld chat http://blog.hootsuite.com/gif-guide/ http://po.st/T8pALY

@AllWrightKaren

@bendgibbons @KDHungerford @cmcphillips hope to see you then, Ben! #cmworld

@CMIContent

@martinlieberman @cmcphillips Glass half full, always 😉 , #CMWorld

@LaurDoh

Loving this guide – An Appropriately Quick Gif Guide – from @EvanLePage in the #CMWorld chat http://blog.hootsuite.com/gif-guide/ http://t.co/WBthUNoduf

@AllWrightKaren

@suddenlyfrugal @barenakedladies @Serious_Vanity those kids…they foil everything! lol #CMWorld

@CMIContent

@Kyle_Volenik a little of both, I suspect. #CMWorld

@ShainEThomas

@CMIContent This is why they let me out to schmooze sometimes:) #CMWorld

@bendgibbons

Awesome. Thanks for sharing, Karen and Evan! #cmworld #gifguide https://twitter.com/AllWrightKaren/status/646369824428400640

@KDHungerford

@martinlieberman We’re literally working on it as we speak 🙂 Some GREAT input about “engaging content” coming your way soon. #CMWorld

@LaurDoh

.@CMIContent @Starbucks b/c customers tell stories about the brand-showing its value through what’s provided, aka brand ambassador #CMWorld

@DMS_Evans

@jumfdesign Thanks for joining me today, Juliana. I hope you can join us for @cmcphillips at #bizheroes, 2pm! #cmworld

@KDHungerford

Social sniff test: engaging employees as advocates or treating them as commercial commodities? http://ow.ly/Sx2jU @cmcphillips #cmworld

@jgombita

@LUCYrk78 @cmcphillips Ha ha! (I type as I reach for more chocolate chip cookies…) Chatting makes me hungry! #cmworld

@KDHungerford

What did we most love about #CMWorld? Takeaways from team @CrescendoCM http://cmktg.io/5771e1c1 http://t.co/Oupp7tFoCD

@CrescendoCM

Join me 9/29 at 2 PM ET for @CMIContent webinar 10 Custom Content Trends Every Marketer Should Know #CMWorld http://w.on24.com/r.htm?e=1023199&s=1&k=C0D7E706CB7342213FCDDA97A9B2AE9A

@mlundheim

@Perfect_Search Exactly. And they work so well side by side. #cmworld

@KDHungerford

What’s #CMWorld’s take on #Facebook versus #LinkedIn for quality #B2B lead gen? We think Facebook wins… http://bit.ly/1FrI09q

@Velocidi

@LisaMasiello That’s it. That is where authenticity shows through ( the real authenticity, not the overly used buzz-word one 🙂 #cmworld

@KDHungerford

Excellent @steveklinetobe. Also be prepared to CHANGE your mind and/or apologize for being so opinionated. #cmworld<a< a=””> HREF=”https://t.co/jalP5JYyCu” TARGET=”parent”>https://twitter.com/steveklinetobe/status/646356987610066944</a<>

@jgombita

@jgombita @steveklinetobe Flexibility is a tremendously underrated talent… #CMWorld

@JoshStAubin

@JoshStAubin “pivot” is hipster version of it…but many are so stubborn about (admitting) revising their opinions @steveklinetobe #CMWorld

@jgombita

@jgombita @steveklinetobe I like “pivot” better. Ppl are more worried about ego than expanding their thinking. #CMWorld

@JoshStAubin

@JoshStAubin @Kyle_Volenik @CMIContent Great advice, Josh! #cmworld

@KDHungerford

@Magnani_Dot_Com @CMIContent Thank you & to you too! Stop by #bizheroes at 2pm-we’re continuing the convo there w/ @cmcphillips! #cmworld

@KDHungerford

@JoshStAubin seeing lot of ageism from hipster generation too–there’s no way you old farts know more than savvy us @steveklinetobe #CMWorld

@jgombita

That is the key takeaway from #CMWorld today. https://twitter.com/KDHungerford/status/646361887299534848

@LisaMasiello