Community Management for Content Marketing: A Chat with @lttlewys

lttlewysAs a content marketer, community management is a key activity you are likely familiar with as you want to listen to conversation, engage with your audience, curate information, and get editorial ideas. Last week’s chat, with guest Brandie McCallum (@lttlewys), gave us some fantastic, practical ideas of how to mine for great content, what tools to use and who is doing this well. 

Join us for our #CMWorld Twitter chats every Tuesday at noon ET. See the list of upcoming topics and guests.

Hot topic, let’s jump right in! Q1: How is community management different than online customer service? #CMWorld

 

A1: Community management involves engagement and relationship building, not just fixing problems. #CMWorld

@cmcphillips

 

A1: Community Management is the heartbeat of the Community, #Cmgr is the liaison between offline & online. Telling the Story #CMWorld

@lttlewys

 

A1 online customer service deals w/customer issues and Qs; community management is about building relationships, engagement #CMworld

@SFerika

 

@SFerika Well-stated. Cust serv is more 1-to-1 convo [biz-to-customer], community mgmt is connecting ALL your clients w/ the biz. #cmworld

@njh287

 

From an editorial perspective, community management can often be useful for ideas prior to purchase #cmworld

@michelelinn

 

Exactly! “@cmcphillips: A1: Community management involves engagement and relationship building, not just fixing problems. #CMWorld”

@Stephyena

 

But online support is great to monitor when developing content for retention #cmworld

@michelelinn

 

A1. Community management isn’t as much about problem solving as it is getting to know the people who buy your product or service #cmworld

@debng

 

A1. Community managers aren’t troubleshooters. They’re relationship builders. #cmworld

@debng

 

 

 

Q2: When you are managing an online community, are you always thinking about collecting content? #CMWorld

 

@CMIContent @SFerika Absolutely, as a #cmgr we want to tell the store, build relationships, engage with people!! #CMWorld

@lttlewys

 

A2. It probably depends on your role. Personally, I look for editorial ideas everywhere 🙂 #cmworld

@michelelinn

 

A2: YES!!! From curation of content, to ideas for creating content!! Feeding the Community with ideas, trends & thoughts #CMWorld

@lttlewys

 

A2: Screenshots and the “favorite” star have proven useful. I think it HAS to be top of mind, always. #CMWorld

@cmcphillips

 

A2: Collecting content is certainly key, but 1st priority should be listening. Always have a finger on the pulse of your community #CMWorld

@lucasmillerwsu

 

Q2. Always. It’s important to have something fresh to say everything you’re online & ideas are everywhere. #cmworld

@debng

 

A2 building engagement is top priority, but your community is ALWAYS a great source for content inspiration! #CMworld

@SFerika

 

A2. I’m always looking for opportunities to collect and curate content #cmworld

@eccushing

 

A2: Yes, I’m always collecting content, as well as assessing the needs of my community, my progress towards goals, etc., etc. #cmworld

@gabbklein

 

@CMIContent You’re not starved for content, more finding 1) content community VALUES, 2) identifying relationship opportunities. #cmworld

@njh287

 

A2: editorial is organic. The best ideas comes from real life. #cmworld

@kenericson

 

@lttlewys Agreed! Getting ideas straight for your community is a great practice. #cmworld

@michelelinn

 

@eccushing Definitely – it’s important to collect for learning, too! #CMWorld

@CMIContent

 

@lucasmillerwsu Agree, listening is huge for Community!! That plays into the content you share, what do they want to see #CMWorld

@lttlewys

 

A2: More collecting insight than content. That insight is what helps create content followers find relevant. #cmworld

@Stephyena

 

A2 Best community mgrs are like teachers- instruct, let community discuss + practice, guide, create content where you see gaps. #cmworld

@njh287

 

Well said! @Stephyena: A2: More collecting insight than content. That insight is what helps create content followers find relevant #cmworld

@michelelinn

 

Q3: What are some of the easiest ways to collect content from an online community? #CMWorld

 

A3. From the community itself – lots of questions, comments and thoughts are being shared. What do they want to talk about most? #cmworld

@debng

 

A3: Hashtags are my FAVORITE!! Keywords and identifying industry leaders. #CMWorld

@lttlewys

 

A3: Simply ask for their opinion on something. #cmworld

@Shane_N_Jewett

 

A4 polls, question of the day, and requests for feedback can all easily/quickly generate content #CMworld

@SFerika

 

@debng Agree, the community will tell you what they want to talk about & most are eager to explore new topics, too! #CMWorld

@lttlewys

 

@jgombita Yes, exactly. Gatekeepers. #cmworld

@debng

 

A3: Invite the content! (“Share your ____ with us,” for example) #cmworld

@gabbklein

 

@debng absolutely. See the same question popping up? Sounds like a great topic for multiple content pieces #cmworld

@eccushing

 

A3: I find that simply asking questions and showing interest works best. They want to talk! #CMWorld

@cmcphillips

 

@lttlewys @debng Agreed! Let the comments and the conversation be your guide! #cmworld

@mdeziel

 

A3. Request feedback. Your community provides a goldmine of information. #cmworld

@debng

 

@CMIContent A3: Comments & discussions! We actually just launched a contest to collect user tips – we’ll see how that plays out! #CMWorld

@WhatRunsWhere

 

@CMIContent Know where to look! Twitter, Pinterest, LinkedIn, Facebook, Topsy, Google, Yahoo, http://t.co/vu8eg3egeO, RSS readers.. #cmworld

@njh287

 

@cmcphillips You’re right. It’s the same rules that apply when you meet someone “in real life” #cmworld

@michelelinn

 

@cmcphillips Lol!! Funny how that works, talk to people, listen and show interest and they talk back 😉 #KindergardenSkillz #CMWorld

@lttlewys

 

@njh287 Out of all of those, which are your favorite? Or do you keep tabs on all of these consistently? #cmworld

@michelelinn

 

@CMIContent A3: If you encourage active engagement and really listen to their views they will naturally provide reciprocal content. #CMWorld

@dmclive

 

@debng Finally an addiction that is proving to be useful!! #HashtagAddict 😉 #CMWorld

@lttlewys

 

A3: Asking questions. Genuinely wanting to provide your community with information they’re interested in goes a long way. #cmworld

@Stephyena

 

@njh287 Or competitors helping competitors. That shows a true community. #CMWorld

@cmcphillips

 

@michelelinn For me, it’s starting broad and then narrowing in on where your community’s pertinent content is. Learn/audit first. #cmworld

@njh287

 

Q4: Do you prefer to naturally let content develop, or do you ever ask your community to respond? #CMWorld

 

@dmclive @CMIContent I agree Ian, listening and understanding is key – you need to ask the right questions #CMWorld

@Koozai_James

 

A4: Both-Compelling content will start a convo and asking questions brings another level to the conversation, differ perspectives #CMWorld

@lttlewys

 

A4 I find ways to ask them to respond without actually asking them to respond – with a question or have them share something. #cmworld

@debng

 

A4: I always ask for responses. Asking for engagement never hurts & it helps them engage with each other. #CMWorld

@LMonah

 

@Koozai_James Or at least, start asking questions!! @dmclive @CMIContent #CMWorld

@lttlewys

 

A4: My Dad taught me when I was very young that it never hurts to ask. #cmworld

@Shane_N_Jewett

 

@CMIContent A4: natural conversation can lead to new ideas, but asking gets you direct answers to your Q’s #CMWorld

@WhatRunsWhere

 

@debng Ohh, the elusive “ask without the ask”!! Great way to start a conversation! #CMWorld

@lttlewys

 

@lttlewys Some of our favorite posts are the ones that we just ask a question. I know that is the case for @debng too. #CMWorld

@cmcphillips

 

A4 Depending on one’s community, most are [lazy] to respond. Present provocative content and/or ?’s; find your audience’s catalysts. #cmworld

@njh287

 

A4 I can’t choose– use both methods regularly for content development #CMworld

@SFerika

 

@cmcphillips @debng I totally agree, the best ones are when the Conversation goes in a totally differ direction then I anticipated #CMWorld

@lttlewys

 

@SFerika That’s great! We feel like there needs to be a balance too! #CMWorld

@CMIContent

 

A4. We have found its best to have a natural balance between being proactive and reactive with you content strategy. #CMWorld

@dmclive

 

@lttlewys @dmclive @CMIContent Ha, well that’s true, but it’s important to ask the right questions to get a quality response #CMWorld

@Koozai_James

 

A4: You also need to attempt at some type of creation though. You can’t just sit back and expect something to happen. #CMWorld

@Shane_N_Jewett

 

A4: It can go both ways. Actively asking doesn’t hurt, as well as creating interesting content people can’t help but respond to. #cmworld

@Stephyena

 

@michelelinn @Shane_N_Jewett Yes! Maybe we overthink things sometimes? #CMWorld

@CMIContent

 

@lttlewys @debng Working on this technique myself! #CMWorld

@egfraz

 

@lttlewys I enjoy when that happens. You don’t know what you don’t know. #cmworld

@michelelinn

 

@lttlewys @CMIcontent you get such amazing ideas from conversations w/your community that you can then run with #CMworld

@SFerika

 

@Stephyena Yes – it can’t be all one-sided, or you’ll lose them. Need to give them something in return. #CMWorld

@CMIContent

 

A4. Sometimes I think asking for likes and shares can look a little desperate and pushy so I try to avoid it. #cmworld

@debng

 

@michelelinn I do, too! What I think is a clear answer to something, turns out to be complex and challenging!! #CMWorld

@lttlewys

 

@CMIContent Online surveys are great for getting comms to respond. Ind opinion can be gained. Then use f/back to create val content #CMWorld

@Tony_DWM

 

Q5: How much time a week do you invest in your online community, and how much of that time is spent organizing content? #CMWorld

 

Q5. As community manager for two online brands, my whole day is taken up with community. About 50% spend organizing content. #cmworld

@debng

 

A5: I suffer from #TimeZoneConfusion, so time is completely useless! I’m connected 24/7, at least 33.6% is content organizing #CMWorld

@lttlewys

 

A5. Not enough time- the pitfall of working in a small agency. I check on my communities at a minimum of twice a day #cmworld

@eccushing

 

A5. As part of the @cmicontent team, I love our #cmworld chats as it’s time I dedicate each week

@michelelinn

 

@CMIContent Hard to say–everything is a balance. But with social media on a second screen, you could say “all the time,” I suppose #cmworld

@mdeziel

 

@LMonah @debng It’s a fair thought, but don’t underestimate the value/need of asking for response, showing how. Most aren’t adept. #cmworld

@njh287

 

@lttlewys Online communities know no time zones. #cmworld

@debng

 

@debng Really? 50%? is that writing, too?? You write a lot 😉 #CMWorld

@lttlewys

 

@lttlewys Half my job is writing, I think. #cmworld

@debng

 

A5: Um…a lot. That answers both questions. 🙂 #CMWorld

@gabbklein

 

A5: It depends on how much activity their is within the community but I think 3/4 engagement and 1/4 content storming. #CMWorld

@Shane_N_Jewett

 

A5: 2-3 hours a day, maybe a third of that is organizing content. Most of my time is spent engaging with community members. #CMWorld

@LMonah

 

I then go through the transcripts each week and pull out ideas for editorial, make notes of who to connect with, etc #cmworld #happyprocess

@michelelinn

 

@debng Rite? Except for it when I’m supposed to be on a call or meeting someone!! Thank goodness for Google reminders!! #CMWorld

@lttlewys

 

@CMIContent Always on and eyes/ears open! But planning ahead, getting more efficient w/ content creation+curation is key over time. #cmworld

@njh287

 

@LMonah Sounds like you’ve got a great system! #CMWorld

@CMIContent

 

@debng You write a lot more then I do, I really need to work on that! It’s my weakest link! #CMWorld

@lttlewys

 

@Shane_N_Jewett Sounds about right inline with us – though there isn’t one “right” answer! #CMWorld

@CMIContent

 

@CMIContent Survey Monkey prov’s great options. Key is to listen. Forget what you want to say. Content opps in industries abound 🙂 #CMWorld

@Tony_DWM

 

A5: As part of a 2-person marketing team, don’t get to spend nearly enough time with online community #CMWorld

@KyleAkerman

 

A5 as a content marketer, I’ve been lucky enough to focus on the content and have an FTE focused on community engagement #CMworld

@SFerika

 

A5: It varies. I have other responsibilities on top of community mgmt, so I can devote a lot of time one day and not much the next. #cmworld

@Stephyena

 

@CMIContent For sure. I just think the engagement part holds a little more value because that’s what helps build your community. #CMWorld

@Shane_N_Jewett

 

@lttlewys When I get in a groove of writing a lot, it’s much easier. It’s tough to get back into practice if I don’t force myself #cmworld

@michelelinn

 

Community doesn’t happen by itself. You must give people a reason to engage w/you. Great content helps pull them in. #cmworld

@heidicohen

 

@KyleAkerman I’m a 1-person team; I feel the same way you do! #cmworld

@eccushing

 

@michelelinn Agree!! Need to get my writing groove back! #CMWorld

@lttlewys

 

+1 MT @heidicohen Community doesn’t happen by itself. You must give people a reason to engage w/you. Great content pulls them in. #cmworld

@NickKellet

 

A5 For time crunch [and anyone], don’t overthink content! Quality standard is good, but great content can be found/made in minutes! #cmworld

@njh287

 

 

Q6: Are there industries that better lend themselves to community-driven content than others? Is B2C easier than B2B? #CMWorld

 

A6. I think every industry can lend itself to community driven content, just some industries are trickier than others. #cmworld

@debng

 

It’s all about inspiring your lurkers to remove their invisibility cloak to join your community. #cmworld

@NickKellet

 

A6: Every industry lends itself to Community!! b2b & b2c are different, neither is easier, just need to gear the convo to audience #CMWorld

@lttlewys

 

@heidicohen Agree! And great engagement keeps them there. Can’t be all broadcast msgs. Human element is critical. #CMWorld

@cmcphillips

 

A6: The audience will be much different and how you speak to them. Regardless, need to be interesting. #CMWorld

@kenericson

 

@CMIContent Have to go but thank you for insight and chatting with me! That goes for everyone in the #CMWorld chat today!!!

@Shane_N_Jewett

 

A6: Absolutely! In B2C, there is only 1 expert & many more opportunities to ‘educate’ the community. #CMWorld

@LMonah

 

@CMIContent For now, yes. The future? Hope not. Certain biz spaces are comprised more of ppl w/ thirst to connect+learn than others #cmworld

@njh287

 

@kenericson Exactly, not only the how but the where!! #CMWorld

@lttlewys

 

Just like there are no boring topics! MT @debng A6 Every industry can lend itself to community driven content. #cmworld

@heidicohen

 

Are you making your customers into heroes? Their stories carry so much more weight #cmworld

@NickKellet

 

@heidicohen agreed and the content must be of REAL benefit to them to increase ongoing engagement levels #cmworld

@dmclive

 

@njh287 Agreed. I’m always on the lookout for ways to streamline my creation process #CMWorld

@egfraz

 

@heidicohen I don’t know about that. I think there are topics that don’t interest people and that’s fine. #cmworld

@debng

 

Big but important job! >> @NickKellet: It’s about inspiring your lurkers to remove their invisibility cloak to join your community #cmworld

@michelelinn

 

@CMIContent A5: We give clients clear guidelines on how to play Sherlock 1st (ind analysis). Then org / create / re-purpose content #CMWorld

@Tony_DWM

 

@kenericson Agree – after working w/many brands/companies, voice is genuine for each, but very different. #CMWorld

@cmcphillips

 

Hiya @NickKellet Yes, need to bring in the Lurkers to participate 😉 #CMWorld

@lttlewys

 

A6: No difference: Both B2B and B2C are made of people. People like to talk about what interests them. #CMWorld

@gabbklein

 

@heidicohen @debng +1. Regardless, every community has ppl w/ problems they want solved, people trying to get better at work/life. #cmworld

@njh287

 

Does your content make people lean in & take note? Do you leave room for them to contribute? What’s your hook? #cmworld

@NickKellet

 

A6 even highly regulated industries can benefit from building online communities…key is to focus on the customers’ needs #CMworld

@SFerika

 

Q6] Leverage the power of content to drive interaction & community. Consider it an extension or your content distribution. #CMWorld

@heidicohen

 

Well said! “@gabbklein: A6: No difference: Both B2B and B2C are made of people. People like to talk about what interests them. #CMWorld”

@Stephyena

 

@cmcphillips for our healthcare site http://t.co/H6bJYNNqEF, we need to balance speaking at the right level: industry/real ppl. #CMWorld

@kenericson

 

@michelelinn Lurkers are the silent majority – 90% of social = lurkers. #CMWorld Lurkers hold the key to ROI

@NickKellet

 

@CMIContent A5: Content org is often 1st time client has viewed their digital docs as ‘assets’! Org then dependent on calendar.. #CMWorld

@Tony_DWM

 

@jgombita It’s not about “forcing” the introverts, it’s creating a safe Community with a compelling conversation @NickKellet #CMWorld

@lttlewys

 

@jgombita @NickKellet good point; community moderators who try to force engagement feels so inauthentic and awkward #cmworld

@eccushing

 

Q7: Do laws, privacy acts, etc. get in the way of using any content generated from communities? #CMWorld

 

@jgombita Lurking is not about introversion imho – We’re all busy. We can’t contribute everywhere. It’s about prioritization #cmworld

@NickKellet

 

@NickKellet disagree, don’t think lurkers are that much of Community, most people will share content! @michelelinn #CMWorld

@lttlewys

 

@CMIContent @NickKellet yes! Especially in B2B- individual use cases & case studies are valuable content pieces & convo starters! #cmworld

@eccushing

 

What an extrovert thinks is “compelling” conversation may “speak” differently to an introvert @lttlewys @NickKellet. #CMWorld

@jgombita

 

@NickKellet And inciting those lurkers to take positive [even if passive/silent] actions is integral. Non-talkers can still convert #cmworld

@njh287

 

@eccushing @jgombita @NickKellet Another lesson from “real life” –> Be genuine and respect others #cmworld

@michelelinn

 

A7: Yes, a lot of time people will have their content on lockdown and it can’t be shared. also, need to validate info being shared #CMWorld

@lttlewys

 

@CMIContent The audience is always people, but they tend to speak more freely when they only have to speak on behalf of themselves #cmworld

@mdeziel

 

A7 highly regulated industries may have need for archiving, explicit permission or legal review of content but it’s still doable #CMworld

@SFerika

 

@NickKellet @jgombita Lurking is also about risk & time investment. We don’t want to look bad in front of peers. #cmworld.

@heidicohen

 

20 year ago I got my customer in the FT in the UK. He put a copperplate version on his wall. He was the hero. Nothing new. #cmworld

@NickKellet

 

Personally, I am alwys very aware of when I am sharing/posting content. I don’t want to offend anyone or make them uncomfortable #CMWorld

@lttlewys

 

@eccushing and borderline aggressive and annoying. Like the “animator” at a vacation hotel…. c @NickKellet #CMWorld

@jgombita

 

@CMIContent Always worried about rights. Just because someone uploads/shares it, doesn’t mean they own it/can consent to its use #cmworld

@mdeziel

 

@lttlewys And do you feel that as a cmgr that you need to watch what you post personally? #CMWorld

@CMIContent

 

@CMIContent Legal concerns DO come into play in some biz’s, but the community understands this; affects content + more so timeline. #cmworld

@njh287

 

A7: They can…I’m in the process of trying to figure out how to appropriately use photos of our bus riders. #CMWorld

@gabbklein

 

@CMIContent A6: No. Every ind needs guidance, thought-leadership & direction. Content then results in tribe following & authority #CMWorld

@Tony_DWM

 

@heidicohen @jgombita We all participate somewhere – We just choose how, when & why. All about caring / connection #cmworld

@NickKellet

 

@heidicohen I understand what you are saying, but I’d rather be an independent thinker than do the confirmation bias/filter bubble. #CMWorld

@jgombita

 

@CMIContent Yes. I’m aware of my brand, my personal standards & that I represent clients. I push the line with my own accts #CMWorld

@lttlewys

 

@NickKellet a bit too kumbaya for this pragmatic/cynical SoMe warrior. 🙂 Have you read @susancain’s (fab) Quiet? c @heidicohen #CMWorld

@jgombita

 

@gabbklein Why not create profiles of each, add their story and add pics to Pinterest. Allow each to become a brand personality.. #CMWorld

@Tony_DWM

 

@mdeziel @CMIContent good to get explicit consent (via a permission form) before sharing the user-generated content publicly. #CMworld

@SFerika

 

Q8: What tools do you use to capture content as it is happening? Do you need a team to execute properly? #CMWorld

 

@Tony_DWM @gabbklein Invite them to participate, let them know you are creating a live board and to tag themselves 😉 #CMWorld

@lttlewys

 

@jgombita @susancain @heidicohen I’ve not read the book, but I’ve watched the ted talk #cmworld http://t.co/KkcPsQyCVF

@NickKellet

 

Here’s my 10 cents on lurking http://t.co/3QUi8MUVUP #cmworld

@heidicohen

 

A8 I like @Storify for curating a conversation in progress, and @listly for collaborative content building #CMworld

@SFerika

 

@CMIContent A8: Ears, eyes, ind blogs, journals, trade association events, exhibitions, social media trending, Google news.. #CMWorld

@Tony_DWM

 

A8 try @GetCurata its a cool #content curation tool with a ton of publishing and monitoring features too #cmworld

@eccushing

 

A7. If they don’t already, they bloody well should. People are unknowingly giving away pieces of intellectual property (& privacy) #CMWorld

@jgombita

 

A8: @feedly, @scoopit, lists and hashtags!! Don’t need a team, altho, I encourage my @Readz team to feed me content #CMWorld

@lttlewys

 

@CMIContent A8: Favoriting tweets, screen captures, @hashtracking, @listly are what I use day-to-day. #CMWorld

@cmcphillips

 

@CMIContent Will email to myself [and organize] for more immediate content; bookmark in specific folder for more evergreen finds. #cmworld

@njh287

 

A8 for a live event, can be helpful to have a team approach (can utilize volunteers) to make sure you’re covering everything #CMworld

@SFerika

 

Bingo! “@lttlewys: @Tony_DWM @gabbklein Invite them to particpte, let them know you’re creating live board & to tag themselves 😉

@Tony_DWM

 

@NickKellet as good as @susancain is, that TEDTalk is only 19.05 min. Her book is a treasure-trove of hours of thoughts @heidicohen #cmworld

@jgombita

 

Is that a 21st-century thing? I haven’t read the book, but I did watch her/his TEDTalk. ? #cmworld

@jgombita

 

 

@gabbklein Now you’re rocking 😉 Biggest challenge we have is to un-clip our wings & use our imagination 🙂 #CMWorld

@Tony_DWM

 

@CMIContent Aaarrgh! @lttlewys #cmworld

@mikegodleman

 

Q9: What curation tools or programs do you use to then repurpose or market the content collected? #CMWorld

 

@CMIContent @SFerika Agree, @Storify is good and @listly rocks, especially for Community engagement! #CMWorld

@lttlewys

 

A9. I HEART @smallrivers and @GaggleAMP as curation tools. #CMWorld

@jgombita

 

@Mariatrina It’s the ‘reason of engagement’ we often forget. Should be driving factor! @heidicohen #cmworld

@Tony_DWM

 

A8: I really like Digg and have started to use Reddit. Reddit is one of the best sources I’ve seen for real time info. #cmworld

@Stephyena

 

@lttlewys Thanks, bit of last minute shopping too. #cmworld

@mikegodleman

 

@NickKellet @jgombita @susancain @heidicohen Let’s get R-O-W-D-I-E! 🙂 #CMWorld

@KyleAkerman

 

A6: It not only varies B2C and B2B but also on platform! Content needs to also reflect that even with consistent brand #CMWorld @CMIContent

@LaTokarz

 

A9: @scoopit, @Listly & @Storify are all social, they make it easy to share on various platforms! Luv @Hootsuite & @SproutSocial #CMWorld

@lttlewys

 

Gotta shoot guys – thanks for having me. Till next time 🙂 @CMIContent #cmworld

@Tony_DWM

 

Loving the A8 ideas…thanks, everyone! #CMWorld

@gabbklein

 

A9: Tools are essential to streamline strat, h/e you ALWAYS want a human lens. If you wouldn’t share it, why would your community? #CMWorld

@lucasmillerwsu

 

@CMIContent #Cmworld we must not forget traditional media provides great content points and drives massive digital content traffic online.

@dmclive

 

@CMIContent @evernote for everything! Also jot down key players that will be needed to execute syndication of content. #CMWorld

@godinsy

 

A9 @SproutSocial and @hootsuite are my primary sharing tools, with an assist by @SocialBro #CMworld

@SFerika

 

@lucasmillerwsu Absolutely! In our case we only use the tools to help gather. Nothing goes out w/o human lens. #CMWorld

@CMIContent

 

@SFerika hehe, we appear to be sharing #Brainz today!! Luv a good #MindMeld!! #CMWorld

@lttlewys

 

Do you involve your customers in your content creation / curation process? If not why not? What’s stopping you? #cmworld

@NickKellet

 

@lttlewys I was just literally going to say all of these: @scoopit @listly @Storify @hootsuite @SproutSocial #cmworld

@Stephyena

 

@CMIContent @lucasmillerwsu agree w/your approach, engaging content needs a human context versus being pushed by raw automation #CMworld

@SFerika

 

Well said 🙂 @KyleAkerman @jgombita @susancain @heidicohen @NickKellet @jgombita @susancain @heidicohen Let’s get R-O-W-D-I-E! 🙂 #CMWorld

@NickKellet

 

@lttlewys @SFErika Thanks for the shout-outs, Brandie and Erika! #CMWorld

@SproutSocial

 

Q10: What businesses are doing a great job using their communities for content marketing efforts? #CMWorld

 

 

@lttlewys hehe we are two peas in the community+social pod! 😉 #CMworld

@SFerika

 

@NickKellet Yes – @lululemon is a great one! #CMWorld

@CMIContent

 

A10: Well, I would be remiss if I didn’t say #CMWorld!! Also, #BlogChat with @MackCollier, Mack does an amazing job 😉 #CMWorld

@lttlewys

 

@NickKellet to be honest, I had zero idea what was context (or meaning) of @KyleAkerman’s Let’s get R-O-W-D-I-E! 🙂 #CMWorld c @heidicohen

@jgombita

 

What’s your Parody Count? How many parodies have been made of your videos > Then you know you have the big time #cmworld

@NickKellet

 

@CMIContent #CMWorld – Community Developed Content !!! http://t.co/0dIuqe0jD2 Unbelievable, fun, and gratitude filled.

@mttorley

 

@dmclive @Crowdynews No apologies necessary! Thanks for sharing! #CMWorld

@CMIContent

 

Q10: @Airbnb 100% with their Hollywood & Vines campaign. Phenomenal! #cmworld

@Stephyena

 

@SFerika @CMIContent @lucasmillerwsu Auto is anti-social! #cmworld

@mikegodleman

 

@jgombita @KyleAkerman @heidicohen You have to watch the video 🙂 #cmworld

@NickKellet

 

@dmclive Lol!! A little self-promotion is good!! Will be sure to check out @Crowdynews #CMWorld

@lttlewys

 

We start using @SproutSocial today at @astekweb. Excited to get familiar with the tool! @lttlewys @SFerika #CMWorld

@KyleAkerman

 

@CMIContent Nike, Chobani, Lululemon, AmFam, Coke, Dunkin Donuts. Involving fan stories/values in content creation & marketing. #cmworld

@njh287

 

@lttlewys Well you are too kind! Thank you. 🙂 #CMWorld

@CMIContent

 

@NickKellet Ooh, @jonessodaco is a great one too! You’re good at this. 🙂 #CMWorld

@CMIContent

 

@njh287 @CMIContent Coca Cola’s talk from #cmworld was super inspiring

@NickKellet

 

@CMIContent These fine folks -> @mackwebteam & @mackfogelson 🙂 #CMWorld

@Tony_DWM

 

@njh287 OOh, I am checking these out . . #cmworld

@michelelinn

 

Did we miss your question in today’s chat? Email cathy[at]http://t.co/RnNbBkDhxG and we’ll be in touch. #CMWorld

@CMIContent

 

@michelelinn @njh287 Like I said – my “favorites” button is working overtime! #CMWorld

@cmcphillips

 

Are you asking your audience questions? Are you finding out what they need to know and not what you want to write? #cmworld

@NickKellet

 

@lttlewys – forgive me joined the conversation quite innocently but it’s highly relevant to the questions being asked. #cmworld

@dmclive

 

Let’s not forget @Sharpie, @peepsandcompany @BenandJerrys and @RedVines!! They all ask questions and their Community responds #CMWorld

@lttlewys

 

Via @CMIContent A8: Favoriting tweets, screen captures, @hashtracking, @listly are what I use day-to-day. #CMWorld

@Mariatrina

 

Content Marketing: Stuck at 36% http://t.co/zhxISRyYBP via @TonyZambito #CMWorld #CMO #Marketing #B2bSales

@MakingTheNumber

 

@KyleAkerman thanks. I haven’t watched video in more than a year. But I did incorporate Quiet into one of my posts. c @NickKellet #CMWorld

@jgombita

 

@cmcphillips And you know me, my head is spinning with editorial ideas for @cmicontent #cmworld

@michelelinn

 

Thank you @lttlewys for your great insights on content marketing via community management! So helpful! #CMWorld

@CMIContent

 

@CMIContent #CMWorld A10 a. certifying, research companies use the top brand names in sending out press release and market themselves.

@ShashankHosa

 

Had a great time on my first #cmworld chat! Some great questions and lots of great answers! Thanks @CMIContent

@eccushing

 

Don’t forget – every Tues here at noon ET for #CMWorld chats! Hope to see you next week for another great chat! Thank you all for today!

@CMIContent

 

@dmclive Lol!! Loved you joined in!! And, totally great to share your org!! I hope you will be back #CMWorld

@lttlewys

 

@CMIContent Q10. UK: largely sales spew. Some customer complaints handling, some customer engagement. Customer content collabs? #cmworld

@mikegodleman

 

@michelelinn thank you, was really an amazing conversation!! Hope to see you next week!! #CMWorld

@lttlewys

 

NEW! 2014 #B2B Content Marketing Research: Strategy is Key to Effectiveness http://t.co/0imy8sgdtV via #CMI & @marketingprofs #CMWorld

@CMIContent

 

 

@CMIContent A10. UK: largely sales spew. Some customer complaints handling, some customer engagement. But customer content collabs? #cmworld

@mikegodleman

 

@lttlewys @Sharpie @PEEPSANDCOMPANY @benandjerrys @RedVines Candy, Pens & Icecream! No #coffee & no #Bacon 🙂 #CMWORLD

@NickKellet

 

@lucasmillerwsu Check out @squishable, @Spellbinders @Rawporter @AJBombers #CMWorld They all use Community generated content

@lttlewys

 

#CMWorld @CMIContent Time’s up at the party. Caught some. Guess I can read back via @storify? Or another tool? 🙂

@mikegodleman

 

I was chatting to @iancleary >> @lttlewys @NickKellet Umm, you were late, Nick!! #JustSaying #CMWorld

@NickKellet

 

@NickKellet Yup, coffee & bacon companies need to step up their content!! Altho, @AlterraCoffee & @VermontCoffeeCo are fab! #CMWorld

@lttlewys

 

#CMWorld Bye all, thanks for having me (first time). Great convos & guest ~> @lttlewys Great host ~> @CMIContent

@mikegodleman

 



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