How Content and Design Can Work Together: A #CMWorld Twitter Chat with Doug Kessler

Kessler-photo_revVisual content is a priority for many content marketers, but it requires a strong collaboration between writers and designers. If you ever have been challenged with this—or if you want some ideas—check out the transcript from our recent Twitter chat with Doug Kessler.

If you want to see even more from Doug, you can meet him at Content Marketing World in Cleveland from September 8 – 11, 2014 in Cleveland, Ohio.  Doug is also an instructor for CMI’s online training.

See the upcoming schedule of #CMWorld chats as well as the transcripts from past events.

 

Let’s get started! Q1: In what part of the content marketing process should writers get designers involved? #CMWorld

 

 

Great designers add value at all stages. They’re ideas people. For visual pieces, they drive. For eBooks, maybe later is OK. #CMWorld

@dougkessler

 

Q1: From the get-go. Visual concepts can easily be formed and understood when the content is in its earliest stages. #CMWorld

@ringo66

@CMIContent

 

A1: At the idea stage – writers have a different perspective that’s very useful all the way through #cmworld

@ardath421

 

A1: Writers & designers should be involved as early as possible. Helps them better understand the strategy, audience. #CMWorld

@mikemyers614

 

@FiveMinPro Hahahaha! Haven’t you heard that writers are crazy? #CMWorld

@Erin_E_Palmer

 

@Erin_E_Palmer @cmcphillips @atxcopywriter @lttlewys @ESevitz @lindadessau Huzzah! So looking forward to meeting you all at #cmworld

@SFerika

 

A1 In an ideal world, from the start. Designers’ contributions should be integrated into the strategy #CMWorld

@webber_karen

 

@mikemyers614 Designers are often left out till the end of content production. A loss. #CMWorld

@dougkessler

 

@CMIContent a1: designers have a creative eye, so their thoughts presentation style (video, text, photo, etc) is impt early on. #cmworld

@aarongottlieb

 

A1. I would say at the onset. Designers can actually come up with some really great ideas for writers and vice versa #CMWorld

@vegecomgirl

 

A1 – For me depends on the writer & the designer. As early as both are comfortable for me give me something 90% there! #cmworld

@FiveMinPro

 

@SFerika Ditto! #cmworld

@lindadessau

 

A1: At the start! The same question could easily be asked the other way. Why do writers get first crack? We’re are all idea people. #CMWorld

@twoislikeme

 

A1: Agree…early design input can influence the way you tell the story. #CMWorld

@carmenhill

 

A1: Right away, esp when it comes to print! #cmworld

@NenadSenic

 

@mikemyers614 Agreed! They can equally contribute in flourishing an idea and how to present it to the public #cmworld

@vegecomgirl

 

A1. At the beginning for one word: interaction, collaboration, synergy. (OK, that’s three words). #CMWorld

@kiporama

 

@Erin_E_Palmer @cmcphillips @atxcopywriter @lttlewys @ESevitz @lindadessau Huzzah! So looking forward to meeting you all at #cmworld

@CMIContent

 

I am here. No worries. Valentino helped. 🙂 #cmworld

@NenadSenic

 

@twoislikeme #CMWorld Designers: second-class content citizens?

@dougkessler

 

Hi #CMWorld! Not sure how much I’ll have to add this week, I rarely work with designers #badcontentmarketer

@atxcopywriter

 

True! MT @twoislikeme: A1: Why do writers get first crack? We’re are all idea people. #CMWorld

@lindadessau

 

.@Erin_E_Palmer oh I know & they hit below the belt with their big words & quadruple entendres…2 entendres is enough people! #cmworld 🙂

@FiveMinPro

 

@dougkessler BIG loss. As you said, they can connect unrelated ideas and help think of something totally new! #CMWorld

@mikemyers614

 

A1: At the layout, concept stage to guide thoughts and presentation. @CMIContent #CMWorld

@Brewbom

 

@dougkessler A big mistake! #cmworld

@NenadSenic

 

@CMIContent A1 Matured content may only lead to creative visuals #cmworld

@PRADEEPSARAF

 

@NenadSenic for sure! need to know how much space there is to work with, which impacts word counts, etc. #cmworld

@aarongottlieb

 

A1: Depends on the content. but often writers should have the concept clear in their own minds before they get designers involved #CMWorld

@KDADouglas

 

@Erin_E_Palmer @FiveMinPro Yeah, I’d bet on writers for sure 🙂 #CMWorld

@atxcopywriter

 

A1 having writers and designers in the same room w/the project sponsor from the start is the best way to get a good end result #cmworld

@SFerika

 

@dougkessler I wouldn’t say that to or about any designers I know! #CMWorld

@twoislikeme

 

#CMWorld But in the crush of deadlines, it can turn into a sequential assembly line. And the work suffers.

@dougkessler

 

A1. Content Strategists and Designers first. For us, writers come later when we know what we’re creating #CMWorld

@stekenwright

 

@SFerika Agreed, Erika, for my same “one word” reasons. #CMWorld

@kiporama

 

@twoislikeme I’d argue that no matter how nice something looks, the value always comes first. that’s the content & writing part. #cmworld

@aarongottlieb

 

@atxcopywriter @Erin_E_Palmer @FiveMinPro If you do both, WATCH OUT! That’s like a double…maybe quadruple threat #CMWorld

@vegecomgirl

 

@frshprnzcleantc Good content on need for early creative direction happening at #CMWorld

@mimimiles

 

@dougkessler Oh sure, but I tend to disagree with the thought that ALL the creative need to be in the same room at the kick-off. #cmworld

@FiveMinPro

 

@stekenwright #CMWorld I must confess. We start with words most of the time.

@dougkessler

 

So true (and sad): @dougkessler #CMWorld But in the crush of deadlines, it can turn into a sequential assembly line. And the work suffers.

@CMIContent

 

@CMIContent A1: At the briefing! #CMWorld

@jaynereah

 

A1 Ideally, your writer + designer will come up w/a mutual concept and work towards it versus 1 of the 2 shoehorning #cmworld

@SFerika

 

@atxcopywriter is it because we’re evil? 😉 #cmworld

@FiveMinPro

 

Q2: What do designers wish writers would better understand? #CMWorld

 

@FiveMinPro There can never be enough entendres! #CMWorld

@Erin_E_Palmer

 

A1. Starting in parallel can prevent wasted efforts on any party’s part due to unforeseen consequences of starting in isolation. #CMWorld

@kiporama

 

@dougkessler @stekenwright #CMWorld We usually start with words, too. What about everyone else?

@CMIContent

 

@SFerika Most of my career, I’ve not worked in a writer/designer pair. I’ve been in a silo. Not sure that’s good… #CMWorld

@dougkessler

 

@SFerika Teamwork from the start! #CMWorld

@vegecomgirl

 

@dougkessler @stekenwright as long s as the writer of the words was thinking visually it can still turn out fine 😉 #cmworld

@SFerika

 

A1. * party’s, not parties… UGH #CMWorld

@kiporama

 

@carmenhill but if you get design in TOO early it might cut off a direction for a writer (consciously or sub con…) #cmworld

@FiveMinPro

 

A2: everything!!! jaja @CMIContent #CMWorld

@Brewbom

 

Words and ideas come first, then design which can refine those ideas & words – at least for me #cmworld

@ardath421

 

A1: “if u think of an idea and you can’t see it translating visually onto a page, then it’s not worth pursuing it.” by @donnahaha #cmworld

@NenadSenic

 

@CMIContent That design isn’t as simple as playing around in Photoshop or Illustrator. #CMWorld

@vegecomgirl

 

@SFerika Hiya!! #CMWorld

@lttlewys

 

A2: Designers can contribute to the content, too! Just like writers can help with design. #collaboration #CMWorld

@mikemyers614

 

@aarongottlieb They don’t always just make it pretty; designers can enhance that ever important content. #cmworld

@twoislikeme

 

@CMIContent designers want to deliver a simple, clear message that writers sometimes get caught up in delivering #cmworld

@Homescout

 

a1: involve both at outset but ensure focus is on functional design rather than aesthetic design http://bit.ly/1ljExhU #CMWorld

@aattias

 

.@CMIContent Yes, almost always start with words #CMWorld

@KDADouglas

 

A2 designers wish writers could better articulate concepts they are striving for visually…but not microdictate the design output #cmworld

@SFerika

 

@CMIContent That design isn’t as simple as playing around in Photoshop or Illustrator. #CMWorld >> So true. Design is TOUGH!

@CMIContent

 

Q2: Design is subjective. Before canning a designer’s idea, writers should attempt to get the thought process behind its creation. #CMWorld

@ringo66

 

A1: sorry, the quote is by @HardieHaha, an award winning customer mag editor #cmworld

@NenadSenic

 

@dougkessler @twoislikeme But w/ web design, it’s often other way around—content simply fills wireframes after design is baked. #cmworld

@carmenhill

 

@ringo66 @carmenhill agree completely, from a design perspective the layout can be heavily influenced by the amount of content #cmworld

@FiveMinPro

 

@carmenhill @twoislikeme True – I’ve been called in late to fill web wireframes – I hate it! #CMWorld

@dougkessler

 

The fun part is visuals that bring the meaning home! Add the emotional zing that emphasizes the words #cmworld

@ardath421

 

@dougkessler I’ve been lucky to be partnered w/some amazing designers, but most of my corporate life was silo’d too. #cmworld

@SFerika

 

@vegecomgirl @CMIContent Not that those programs are simple. They’ve given me my share of headaches in the past #CMWorld

@atxcopywriter

 

Some designers prefer to come in a bit later — most don’t in my experience #CMWorld

@dougkessler

 

@lttlewys good morning, lady! *hugs* #cmworld

@SFerika

 

A2 Probably that visuals are there to help tell a story, not just to prettify. #CMWorld

@webber_karen

 

@SFerika @dougkessler Silos are OTD (“Of The Devil”) #CMWorld

@kiporama

 

A2: White space 🙂 #cmworld

@ardath421

 

@CMIContent Having done work on both sides. That’s been my biggest peeve! #CMWorld

@vegecomgirl

 

@FiveMinPro See? I was going to say “I’m not going to touch that” but I won’t! 🙂 #CMWorld

@Erin_E_Palmer

 

@ardath421 but the visual can tell a story too #CMworld

@jaynereah

 

@lttlewys @SFerika Hello, ladies! #cmworld

@CMIContent

 

@ardath421 MORE whitespace!!! #CMWorld

@ringo66

 

A2 – sometimes it’s that we’re the designer for a reason 😉 #cmworld

@FiveMinPro

 

@twoislikeme making certain aspects stand out, you mean? #cmworld

@aarongottlieb

 

@ardath421 Agree! White space is underutilized. #cmworld

@CMIContent

 

A2: Designers wish writers understood that stories can be told VISUALLY – not just verbally. We writers talk too much! #CMWorld

@dougkessler

 

@Erin_E_Palmer *brain leaking out of left ear* #cmworld

@FiveMinPro

 

A2) Writers should be writing with visuals in mind since they are often what ‘catch the eye’ #cmworld

@TSNN_Rachel

 

Agree with @SFerika on commoditization of design. W/ #infographic craze comes everyone thinking they can design! UNTRUE #CMWorld

@mimimiles

 

@atxcopywriter @CMIContent Banging head on desk more than I’d like to admit! Not to mention hearing “Can’t you do that in 5 min?” #cmworld

@vegecomgirl

 

A2: The earlier the designer can get involved the more time they have to develop their design content. That takes time too. #CMWorld

@twoislikeme

 

Q3: Conversely, what to writers wish designers would better understand? #CMWorld

 

Happening now: #CMWorld Twitter Chat on writers and designers in #content marketing.

@skywriting

 

@CMIContent @lttlewys One of my fave topics today — you know how much I love collaborating w/designers #cmworld

@SFerika

 

A3: Writers wish designers would be slaves to the text (the best are) – even if the page is a bit less elegant! #CMWorld

@dougkessler

 

@kiporama @SFerika @dougkessler Yes, Kip! We don’t have to be joined at the hip the whole time, but collaboration suffers in silos. #CMWorld

@Erin_E_Palmer

 

A2 Most great advertising is created by a W&D pair. Not everything is an ad, but #contentmarketing is more like an ad than not. #CMWorld

@mikemyers614

 

A3: that the words are as important as the visuals 🙂 #cmworld

@ardath421

 

@SFerika I had no idea. We’ll have to get you to write about that for the blog 🙂 #cmworld

@CMIContent

 

@SFerika @CMIContent Totally agree and @dougkessler has some great insights!! #CMWorld

@lttlewys

 

@Erin_E_Palmer @SFerika @dougkessler #ViolentAgreement #CMWorld

@kiporama

 

@aarongottlieb helping to take that concept one step further. those worlds don’t always easily translate to design. #cmworld

@twoislikeme

 

@aarongottlieb @twoislikeme My POV: STORY first. Value can come through writing OR visual design; depends on what you need to say. #cmworld

@carmenhill

 

As a writer across a lot of platforms over the years, the work always has been best when collaborating with designer from get go #cmworld

@TSNN_Rachel

 

A3. Sometimes you NEED words to tell a visual story. And design can just be in typeface.. #CMWorld

@vegecomgirl

 

Lurking on #CMWorld while I wait for my pump class to begin 🙂

@Steph_Montreuil

 

Love this, Carmen MT @carmenhill:STORY first. Value can come through writing OR visual design; depends on what you need to say. #cmworld

@lindadessau

 

Most of the time, words carry the story. Design is there to deliver. #CMWorld

@dougkessler

 

A3: Sometimes it takes time (and space) to tell a story. #CMWorld

@mikemyers614

 

Sometimes, the story IS the visual and the text is just there to support it as well #cmworld

@TSNN_Rachel

 

Hitchcock used to say, ‘I write the film then add the dialog”… #CMWorld

@dougkessler

 

A2 & A3 – Both always need to understand OUR “opinions” are meaningless, finding a balance the VIEWER loves is key #cmworld

@FiveMinPro

 

@CMIContent A3: That it’s a totally different skill set and I won’t be much help at all (and am often awed by finished product) #CMWorld

@atxcopywriter

 

@aarongottlieb @CMIContent Doesn’t that discount the learning style of the reader (auditory, visual, kinesthetic), though? #CMWorld

@kiporama

 

Design as ‘crystal goblet’? Best when invisible, in service of the wine… ?#CMWorld

@dougkessler

 

A3: Based on this conversation, I would say writers want designers to know content comes first, and content can only mean…words? #CMWorld

@twoislikeme

 

Hi all #cmworld -ers!

@mattcdowning

 

A3 – Content is the story, design is the narrator leading your eye through the content #cmworld

@FiveMinPro

 

Hi Matt! #cmworld

@CMIContent

 

In today’s dynamic content world, copy must be written with full awareness of the (multi)media it’s being paired with #cmworld

@BH_Social

 

@CMIContent I’d love to! #cmworld

@SFerika

 

@kiporama I see what you mean, but that’s what platforms like @medium are about. no design elements, just value. #cmworld

@aarongottlieb

 

Great visual stories don’t need many words… do they?#CMWorld

@dougkessler

 

Is anyone here a Creative Director? #CMWorld

@frshprnzcleantc

 

@aarongottlieb @CMIContent But great design influences much about how you perceive or understand the cold, hard value #CMWorld

@SamBrennand

 

Writers and designers are two worlds coming together to deliver a message. Cohesiveness is key. #cmworld

@Homescout

 

@aarongottlieb @CMIContent @mikemyers614 This is why I believe collaboration is so critical… #CMWorld

@kiporama

 

@frshprnzcleantc I am. #CMWorld

@dougkessler

 

A3 writers wish designers would understand it’s not OK to just leave out part of the copy b/c it looks nicer with fewer words 😉 #cmworld

@SFerika

 

@FiveMinPro Great analogy! #CMWorld

@SamBrennand

 

@frshprnzcleantc Yep… Creative Director for @CMIContent #CMWorld

@ringo66

 

Great content suffers from poor UI, and vice-versa. Design cannot live in role silos; collaboration essential #cmworld

@BH_Social

 

Writing isn’t just about what is printed as copy – take a lesson from a graphic novel writer – write the visuals too? #cmworld

@andycurry1

 

@aarongottlieb @CMIContent You really think that? Ever want to see a movie again that has horrible cinematography but great acting? #cmworld

@FiveMinPro

 

@dougkessler they do, though not in the traditional sense. after all, pictures (0 words) speak 1,000, right? #cmworld

@aarongottlieb

 

Q4: What are some tips for getting writers and designers on the same page? #CMWorld

 

@SFerika Especially without discussing WHICH words! #cmworld

@lindadessau

 

@frshprnzcleantc: YOU are! 😉 #CMWorld

@mimimiles

 

A4: Earlier collaboration between writers and designers leads to better work every time. Not always possible, but always desirable. #CMWorld

@dougkessler

 

@FiveMinPro @CMIContent apples & oranges…we’re talking content for marketing purposes, not a movie #cmworld

@aarongottlieb

 

@CMIContent Curious to poll audience -how to best integrate design/writing from launch, involving all parties & staying cohesive? #cmworld

@moveo

 

@dougkessler Good! I’m not the only one! #CreativeDirector #CMWorld

@frshprnzcleantc

 

@dougkessler Depends. Who are we talking to? Have they heard some of the story before? If it’s new, it still needs context. #CMWorld

@mikemyers614

 

Q4: Present the goal. What do we want the reader/user to do? It’s easier to get to that goal together from the start. #CMWorld

@ringo66

 

A4 – create a collaborative environment, not us against them. Can happen in editorial meetings. #cmworld

@TSNN_Rachel

 

A4: Clear objectives from the start are key. Know your goals and make sure everyone understands. #CMWorld

@SueBrady

 

@SFerika but seriously how many sentences do you REALLY need? I mean really I can put a totally cool swooshy thing there instead! #cmworld

@FiveMinPro

 

KILLING IT! MT @SFerika A3 writers wish designers would understand it’s not OK 2 leave out some copy b/c it looks nicer w fewer words #CMWorld

@kiporama

 

@FiveMinPro @SFerika LOL! #cmworld

@lindadessau

 

@aarongottlieb @CMIContent concept is the same…without quality graphics and design no one gets to your “awesome” content #cmworld

@FiveMinPro

 

Love this > @JettyMHartsky white space is illustrated by the difference between a rack at TJMaxx and a window display at @Prada. #cmworld

@ardath421

 

@dougkessler Well said #cmworld

@mattcdowning

 

@ringo66 Love that you are mentioning the goal. So important! #cmworld

@CMIContent

 

#CMWorld – Yes: start with goals. Proceed with goals. End on goals….

@dougkessler

 

.@SFerika Designer removing copy from final also indicates poor planning/strategy on dev side. All rowing same direction from go! #cmworld

@BH_Social

 

@CMIContent a4: Google docs! no more “oh, that’s not the most recent version” #cmworld

@aarongottlieb

 

A4: Handcuff them to the same desk from the get-go (too drastic..?) #CMWorld

@SamBrennand

 

A4 use a creative brief– by outlining objectives and expectations upfront, makes it easier to get on the same page #cmworld

@SFerika

 

A4. Bring them in from the beginning. Set the expectation and the goal of collaborative efforts #CMWorld

@vegecomgirl

 

A4 Physical proximity. Quality goes up when ppl are pointing at the same screen, looking at examples side by side #CMWorld

@webber_karen

 

A4: Great direction (usually in the form of a great brief). #CMWorld

@mikemyers614

 

A2/A3: It’s important for both to understand that the audience is the real hero. Something can look & sound good but not connect. #CMWorld

@Erin_E_Palmer

 

@carmenhill Love the idea of an “all brains in” meeting! #cmworld

@CMIContent

 

@mimimiles and we’ve seen so many blah, boring infographics as a result! #cmworld

@SFerika

 

@SFerika DANG Erika, who are you channeling today? Keep it up. Great answers! #CMWorld

@kiporama

 

@CMIContent I give writers the mockup design of the page they’ll be writing content for. This lets them visualize their words #CMWorld

@eddieyoon_

 

A4 – Encouraging cooperation. These two things 100% CANNOT be silo’s. Having the same goal is just the beginning…back & forth #cmworld

@FiveMinPro

 

@mikemyers614 @SFerika What is some key info to include in the brief? #cmworld

@CMIContent

 

Writer are desperate attention hounds. We want designers to help us grab and keep readers/viewers. #CMWorld

@dougkessler

 

A4: Need to get the audience front and center and use as pivot point for writing and design collaboration #cmworld

@ardath421

 

@kiporama @SFerika Communication in collaboration is so important. Both need to get what the message is that both want to convey #cmworld

@vegecomgirl

 

@lindadessau that drives me CRAZY when it happens! I’d much rather get a shoulder tap and be asked if I can slim down copy #cmworld

@SFerika

 

@FiveMinPro lol #cmworld

@SFerika

 

@vegecomgirl @SFerika Absolutely!!! #CMWorld

@kiporama

 

@SFerika Yes, give me a word count and I’ll stick to it 🙂 #cmworld

@lindadessau

 

@aarongottlieb @CMIContent It’s surprising that Microsoft’s SharePoint pales in comparison to Gdocs. So much easier to use. #cmworld

@mattcdowning

 

A4: Getting feedback from a third party to see what’s resonating. It’s actionable and takes out the politics. #CMworld

@skywriting

 

@CMIContent @SFerika Who are we talking to? Why are we talking to them? What do we want them to do? Why aren’t they doing that now? #CMWorld

@mikemyers614

 

Writers & designers get on the same page by understanding their efforts require effective collaboration from Day One #cmworld

@BH_Social

 

@BH_Social agreed, this is why I am a fan of content style guidelines. Lay it out for writers+designers what the optimal length is #cmworld

@SFerika

 

@skywriting Good idea. What third party do you ask? #cmworld

@CMIContent

 

@mattcdowning That actually doesn’t surprise me one bit. #cmworld

@lindadessau

 

Key for briefs: goals, personas, key insight, support… #CMWorld

@dougkessler

 

Substance almost always > aesthetic #cmworld

@mattcdowning

 

@cmicontent A4 #cmworld Have a plan or policy in place for how the process will unfold. That way both sides have guidelines & timeline!

@moveo

 

Q5: What is the best way to brainstorm ideas between editorial & creative? #CMWorld

 

.@SFerika Exactly. Problems btwn writers & designers only occur when both falsely believe they’re autonomous #cmworld

@BH_Social

 

@SFerika @lindadessau exactly, to tie into Q4, collaboration combined with an understanding of ownership. #cmworld

@FiveMinPro

 

@dougkessler Helps all parties focus and “begin with the end in mind” #CMWorld

@kiporama

 

@lindadessau @SFerika That and show me some design options too! Let’s on this together and make it awesome! #CMWorld

@vegecomgirl

 

A5: For brainstorming: get the team out of the office and into the pub (or park or pizza place). It’s ALWAYS better. #CMWorld

@dougkessler

 

@mikemyers614 @CMIContent Yes! And, is there something that absolutely has to be in the copy for whatever reason #cmworld

@SFerika

 

“@lindadessau: Yes, give me a word count and I’ll stick to it :)” yes! But understand that shorter copy takes as long to write #cmworld

@ADMidd

 

Creative brief includes –> MT @mikemyers614: Who are we talking to? Why? What do we want them to do? Why aren’t they doing that? #cmworld

@lindadessau

 

Q5: From my perspective, it works well when the team provides some examples of visuals they like. It gets me into their mindspace. #CMWorld

@ringo66

 

@CMIContent The same answer for Q1: Unison from the beginning helps diminish disparity & increases the compatibility between the 2 #CMWorld

@Tauger9

 

@ADMidd @lindadessau Don’t you hate how people miss that key point, AD? #CMWorld

@kiporama

 

Another pet peeve on both sides. Writers/designers who think they are doing to get some sort of award for “BEST WORK IN HISTORY” #CMWorld

@vegecomgirl

 

@ADMidd @lindadessau Everyone on twitter should be familiar with that idea by now #CMWorld

@atxcopywriter

 

@vegecomgirl @lindadessau YES! And 2 colors of the same design does not equal design options 😉 #cmworld

@SFerika

 

Indeed! MT @ADMidd: But understand that shorter copy takes as long to write #cmworld

@lindadessau

 

.@mattcdowning Not always. The greatest copy can be torpedoed by horrible UI or failure to enable for SEO best practices #CMWorld

@BH_Social

 

@CMIContent The third party could be those who need to deliver / activate / use the content such as PR / Outreach / Client etc #cmworld

@andycurry1

 

@ringo66 Exactly how I work 🙂 #cmworld

@NenadSenic

 

I don’t like ‘no negative’ brainstorms. Let me kill bad ideas early! #CMWorld

@dougkessler

 

And a pub visit ALWAYS helps! @dougkessler #CMWorld

@ringo66

 

Both want to do a great job, but seriously, if “winning” is the only goal, you gotta rethink why you’re doing what you’re doing #CMWorld

@vegecomgirl

 

@SFerika @CMIContent Yes, we call them mandatories. Always some of those. Good point #CMWorld

@mikemyers614

 

A5 Encourage crazy ideas. It’s ok to turn down 99 ideas if their creativity leads to a golden #100. #CMWorld

@webber_karen

 

@dougkessler Leisure spawns many of the best creative endeavors #cmworld

@mattcdowning

 

@kiporama @SFerika @lindadessau TRUTH!! #CMWorld

@vegecomgirl

 

A4 when I do a SlideShare I don’t do a creative brief, but I do give an overview of the concept and have a clear CTA #cmworld

@SFerika

 

A5: Brainstorm super-early in the morning. Weird but works. #CMWorld

@dougkessler

 

@SFerika @BH_Social And make it clear when you’re dealing with hard maximums. Sometimes length is flexible, need to know when not #CMWorld

@atxcopywriter

 

A5 – Might sound strange but generalities. Let’s brainstorm the forest so each can design their trees #cmworld

@FiveMinPro

 

A5. Begin by constraining to the voice of the audience. Lose the #corporatespeak fast and permanently. #CMWorld

@kiporama

 

Never would have thought . . .A5: Brainstorm super-early in the morning. Weird but works. #CMWorld

@CMIContent

 

If not longer! MT @ADMidd: Understand that shorter copy takes as long to write #cmworld

@mattcdowning

 

A5: We find that multiple short sessions help brainstorms. In between, your brain works on the problem when you don’t realize it. #CMWorld

@mikemyers614

 

A5. Use a wall as a canvas & get going. If you have a black or white board, even better! Bring ideas to life, ink or chalk. #CMWorld

@vegecomgirl

 

A5: Set a time limit of 60-90 minutes and create micro teams. At the end, have everyone discuss the new ideas born from the teams #CMWorld

@eddieyoon_

 

@dougkessler Eww. #CMWorld

@mikemyers614

 

While feeling redundant, having design & content teams walk through site map & UX goals at project start is crucial #CMWorld

@BH_Social

 

A5: I’m also a huge fan of STEALING ideas. From anyone, anywhere, anytime. #CMWorld [Not plagiarism of course]

@dougkessler

 

@dougkessler One of my teams did its best brainstorming+team building over margaritas on Friday afternoons #truestory #cmworld

@SFerika

 

@BH_Social That’s why I said “almost” always #cmworld

@mattcdowning

 

@CMIContent A5: Sit everyone in a room together for a while, then have some shared documents to continue the brainstorming #CMWorld

@atxcopywriter

 

What’s up #CMworld! time for some effective networking — tweeting on the go while my classmate drives us back http://t.co/lB3WCfyKs2

@Missydi

 

A5: Iterate. Best ideas are often those that come from other ideas already discussed. #CMWorld

@SueBrady

 

A5 #cmworld Make sure the kickoff is a collaborative meeting where both sides are taken seriously & can prep for integration. @CMIContent

@moveo

 

This is how the editor and creative director work at Bloomberg BusinessWeek #CMWorld http://t.co/VrfYwaJWD6

@NenadSenic

 

@SFerika @vegecomgirl @lindadessau Please, only amateurs give 2 color options, we pros clearly give 2 colors & an inverse #cmworld

@FiveMinPro

 

I can see why 🙂 @SFerika One of my teams did its best brainstorming+team building over margaritas on Friday afternoons #truestory #cmworld

@CMIContent

 

@dougkessler I call it BORROWING. Same difference 🙂 #CMWorld

@vegecomgirl

 

@FiveMinPro LOL! #cmworld

@lindadessau

 

@SFerika @dougkessler That! #CMWorld

@mikemyers614

 

@atxcopywriter @SFerika Copy, Design limits need to be set at launch. Even 100 words or 1 pic different shifts everything #cmworld

@BH_Social

 

Brainstorm tip: have a facilitator who does not contribute ideas. #CMWorld

@dougkessler

 

@SFerika @dougkessler I hear Colorado is doing great brainstorming work over @Doritos and brownies. JK #CMWorld

@kiporama

 

Once worked at an agency that had Beer:30 on Friday afternoons. Some great ideas there! #CMWorld

@ringo66

 

A5 I did a “design the box” team competition/brainstorm to onboard marketing team to new brand messaging/value prop #cmworld

@SFerika

 

Q6: What can a writer do when not “visually inclined?” What is the best way to provide input? #CMWorld

 

@ringo66 That works for copy too, good to get a feel for desired style and tone #CMWorld

@atxcopywriter

 

A6: For writers who aren’t visual: be a student of visual content. See how the idea is transmitted and what role words play. #CMWorld

@dougkessler

 

@dougkessler Why do you think it helps to have someone who does not contribute ideas? Is he/she a better scribe? More impartial? #cmworld

@CMIContent

 

@KDADouglas exactly. Do more with less and do it faster #cmworld

@ADMidd

 

@CMIContent #CMWorld show examples.

@HunainNaseer

 

A5: Give some information before brainstorming so people come in with ideas ready. It also helps the introverts not get steamrolled #CMWorld

@Erin_E_Palmer

 

@CMIContent luckily their team manager (me) saw how it generated great ideas and enhanced teamwork and kept it going 😉 #cmworld

@SFerika

 

Q6: Same answer as Q5, go out and find some visuals they like and share with their creative team. #CMWorld

@ringo66

 

@mattcdowning I guess I meant when it’s boiled down, aesthetic trumps too often bc pretty wins easier in poor dev #CMWorld

@BH_Social

 

@CMIContent A facilitator can keep things on track if that’s their only job. Really works. #CMWorld

@dougkessler

 

From @HuffPost – This Is Your Brain on Beer and Coffee #infographic http://www.huffingtonpost.com/2014/02/20/coffee-or-beer-creative-infographic_n_4818364.html #CMWorld

@vegecomgirl

 

@CMIContent A6: You mean it’s not enough to say, “I’ll know it when I see it?” 😉 #cmworld

@lindadessau

 

A5 allow time (if pos) to sleep on the brief before coming together to brainstorm so each has time to consider independently 1st #CMworld

@KDADouglas

 

@SueBrady I agree. clear objectives, roles & responsibilities & setting expectations are key to the whole collaborative process. #cmworld

@djksar

 

@dougkessler Narrowing down a lot of ideas or info is sometimes the hard part! #CMWorld

@atxcopywriter

 

@dougkessler What are some of your favorite sources for people who want to become students of visual content? #cmworld

@CMIContent

 

Gah! I’m late, but I’m here. Got caught up writing, now I’m ready to chat! #CMWorld #writing #content

@eccushing

 

@dougkessler @CMIContent I have always been in awe of project managers ability to corral cats #CMWorld

@Brewbom

 

A6: Non-visual writers can contribute by telling stories, thinking conceptually. #CMWorld

@mikemyers614

 

@BH_Social @atxcopywriter totally agree. Important everyone understands any constraints upfront #cmworld

@SFerika

 

A5: happy hour. @CMIContent #CMWorld

@J_Mignano

 

For visual ideas: find what you love and analyse WHY you love it. In detail. Then steal that. #CMWorld

@dougkessler

 

A6. Tell the writer to tap into their “vision” and describe what they’re “seeing” as they write. Gives direction in a way #CMWorld

@vegecomgirl

 

@CMIContent Best visual source: Behance. I love it. #CMWorld

@dougkessler

 

A6 – Always a safe bet is to ask “What about using a tertiary or contrasting color?” #cmworld

@FiveMinPro

 

@eccushing Glad to see you, Erin! We are on Q6: What can a writer do when not “visually inclined?” #CMWorld

@CMIContent

 

@CMIContent Hey! Happy I made it this time. #cmworld

@mattcdowning

 

.@SFerika @atxcopywriter You wouldn’t set #custserv standards w/out budget limits. Why design or write w/out other? #CMWorld

@BH_Social

 

@FiveMinPro @SFerika @lindadessau 2 colors, inverse & grayscale! #CMWorld

@vegecomgirl

 

Every person is “visually inclined” it’s just a matter of recognizing what you like and bringing it to the table. #CMWorld.

@ringo66

 

@dougkessler Thanks! #cmworld

@CMIContent

 

A6 – Actually the best compromise when a writer isn’t visually inclined is to NOT use their words & find samples #cmworld

@FiveMinPro

 

Also, when not visually inclined, weld yourself to a designer (who is). #CMWorld

@dougkessler

 

A6 They can still appreciate a good visual. Spend time on http://bit.ly/1gVU6Vg & share what they like. #CMWorld

@webber_karen

 

@lindadessau @CMIContent Please, no! 🙂 #CMWorld

@mikemyers614

 

My ideas tend not to be very visual. I wish they were. I’m a verbal guy. Envy visual thinkers. #CMWorld

@dougkessler

 

A6 Employ storytelling skills- that’s where designers & visually driven can really connect w/ writers. Then illustrate! #cmworld @CMIContent

@moveo

 

@CMIContent A6: This is sometimes better b/c it allows the writer to write freely without restriction. Afterwards it can be edited. #CMWorld

@eddieyoon_

 

@BH_Social @atxcopywriter I think it goes back to how some folks approach creating content as a task divorced from strategy too #cmworld

@SFerika

 

@vegecomgirl @dougkessler It’s a pretty necessary part of original creation – no one creates in a vacuum (regardless of form) #CMWorld

@atxcopywriter

 

Weird idea: pick an image at random and force your story to include it. #CMWorld

@dougkessler

 

@mikemyers614 @lindadessau @CMIContent IT is totally enough! To me that translates “Stop showing the writer!” 🙂 #cmworld

@FiveMinPro

 

@FiveMinPro agree — if the writer can show some visuals that inspire them, that is a great way to initiate the convo w/designer #cmworld

@SFerika

 

Intriguing idea . . . @dougkessler Weird idea: pick an image at random and force your story to include it. #CMWorld

@CMIContent

 

@kiporama @SFerika @dougkessler @Doritos I’d prefer the margaritas 🙂 #CMWorld

@atxcopywriter

 

A6: even a writer that isn’t visually inclined tends to no what they like when they see it and can pull ideas together on Pinterest #CMWorld

@KDADouglas

 

Q7: With any collaboration, systems are critical. Are there any tools designed specific to writers/designers? #CMWorld

 

A6. Surround yourself with visuals. I locked myself in an office w/past design work & stock photos to work on my visual inclination #CMWorld

@eccushing

 

Best thing writer can do to be visual w/copy is tell a story. Images are easy when you’re taking reader down path #cmworld

@BH_Social

 

@CMIContent *Ears perked* #CMWorld

@atxcopywriter

 

Once I saw an illustration on Shutterstock, it inspired a story and the illustration was featured as well. It all made sense… #cmworld

@NenadSenic

 

A6: The law of attraction! Surround yourself with images while writing. It will help you visualize & provide design input. #CMWorld

@RyMontano

 

A7: I’m old school. Can’t beat a big pad of paper and a bunch of pens. For dispersed teams, collab tools are cool for ideas stage. #CMWorld

@dougkessler

 

@SFerika everybody likes pretty pretty pictures (& kittens….no one can get enough of kittens…) #cmworld

@FiveMinPro

 

A6:it would be great if they had an idea portfolio. Samples of work they have liked or completed with their text description. #CMWorld

@twoislikeme

 

@CMIContent @dougkessler Won’t it be tempting for the facilitator to add their own ideas? #CMWorld

@atxcopywriter

 

@dougkessler weird but interesting…I like it! #cmworld

@FiveMinPro

 

@CMIContent @dougkessler I like the sound of it. May try it myself #CMWorld

@vegecomgirl

 

@KDADouglas I keep an infographics and a marketing content Pinterest board going to collect those great visual ideas #cmworld

@SFerika

 

A7: Writeboards like on Basecamp for idea stores. #CMWorld

@dougkessler

 

@SFerika Problems emerge w/silos. “We hired these guys to design & we’ll have (X) team write bc they’re good at it.” #cmworld

@BH_Social

 

A7: I’ve always liked mind map software for brainstorming stories – can also add visual ideas as you go #cmworld

@ardath421

 

@Erin_E_Palmer Yes! Also helps avoid awkward silences, if everyone already has an idea or two ready #CMWorld

@atxcopywriter

 

@dougkessler classic writer’s exercise with a #marketing twist! Nice! #CMWorld

@eccushing

 

A6 – Also, & this may sound totally crazy, but you writers could always TRUST your designers when you can’t visualize. #cmworld

@FiveMinPro

 

A&: From the trenches, I have used InCopy with InDesign with editors in the past. #CMWorld

@ringo66

 

A7; I’m with @dougkessler: White boards and markers. Collaboration doesn’t happen over a network. #CMWorld

@mikemyers614

 

@FiveMinPro Trust a designer… Never thought of that :–) #CMWorld

@dougkessler

 

Q7 We share (private) Pinterest boards between content creators/marketing folk & designers. Great for inspiration! #CMWorld

@webber_karen

 

@FiveMinPro I not only trust the designers I work with, I utterly rely on them! #cmworld

@lindadessau

 

Anyone use any of these: 14 Fantastic Free Tools for Design Collaboration http://mashable.com/2013/08/06/design-collaboration-tools/#:eyJzIjoidCIsImkiOiJfcWw2eTlzaDkxNnBwNHhiNyJ9 via @mashable #cmworld

@vegecomgirl

 

White boarding is crucial for designers AND writers. Outline sitemap & design as well as copy layout #cmworld

@BH_Social

 

@FiveMinPro That’s what I was thinking! Let the experts take care of their respective realms. #CMWorld

@mattcdowning

 

@SFerika are you kidding? I keep a box of em around to distract writers with when they get uppity. I call it my “Writers Block” #cmworld

@FiveMinPro

 

@vegecomgirl But I’m more of a tea and wine girl, where’s my infographic @HuffPost? #CMWorld

@atxcopywriter

 

A7 in-person or video mtg w/a shared whiteboard are great for collaborative conversations; I also use a collaboration platform #cmworld

@SFerika

 

@lindadessau @CMIContent “Just make it good!” #CMWorld

@atxcopywriter

 

Stars align when a team trusts their designer! : ) #CMWorld

@ringo66

 

@atxcopywriter @HuffPost Let’s make one! #CMWorld

@vegecomgirl

 

@lindadessau Excellent & trust me when I say I do the same with writers! 🙂 #cmworld

@FiveMinPro

 

MT Great link, Carmella! @vegecomgirl 14 Fantastic Free Tools for Design Collaboration http://mashable.com/2013/08/06/design-collaboration-tools/#:eyJzIjoidCIsImkiOiJfcWw2eTlzaDkxNnBwNHhiNyJ9 via @mashable #CMWorld

@kiporama

 

I remember a short where Disney artists did this @dougkessler: pick an image at random and force your story to include it. #CMWorld

@smithfamily42

 

How about a content map. (Stay on course, on message) #CMWorld

@frshprnzcleantc

 

@atxcopywriter @vegecomgirl You needn’t worry then. Both are much healthier than the former! #CMWorld

@mattcdowning

 

Get a great designer and the rest takes care of itself (and they make you look 36% smarter!) #CMWorld

@dougkessler

 

A7. I like Google Hangout and its whiteboard. #CMWorld

@vegecomgirl

 

A7: Whiteboard paint! Write and brainstorm on the walls of your office! It’s collaborative, fun and great way to visualize ideas! #cmworld

@RyMontano

 

Any designers want to be my official #DesignBFF? The ideal applicant is patient, amusing and sends good music recommendations. 🙂 #CMWorld

@Erin_E_Palmer

 

A7: MindMaps anyone? #CMWorld

@dougkessler

 

@CMIContent @vegecomgirl I use @RedboothHQ (disclosure they’re a client, but I use w/other clients) with Google Drive. #cmworld

@SFerika

 

@kiporama @mashable I know! So helpful! #CMWorld

@vegecomgirl

 

@dougkessler Love them, yes! #CMWorld

@kiporama

 

A7: working close w a designer is really awesome. Especially when she sends you first drafts. I get so excited! #cmworld

@NenadSenic

 

@dougkessler Me too! I tend to be in awe of skills I completely lack. Although if I had to choose, I wouldn’t change a thing. #CMWorld

@atxcopywriter

 

Collaboration doesn’t always mean everyone into the pool, sometimes it means everyone doing what they’re good at simultaneously #cmworld

@FiveMinPro

 

Q8: When does channel selection come into play in the writing/design process? #CMWorld

 

https://trello.com is a great tool for keeping projects organized #cmworld

@Ebyline

 

@dougkessler I use @mindnode on my iPad to take notes at conferences and events #mindmaps #cmworld

@SFerika

 

@dougkessler Love how they expose hidden linkages between ideas, assets, etc. #CMWorld

@kiporama

 

A8: We tend to say medium follows story. But sometimes we break that rule. As long as form & function fit, it’s all good! #CMWorld

@dougkessler

 

@Erin_E_Palmer I’ll be your #MusicRecBFF! #CMWorld

@vegecomgirl

 

@NenadSenic it’s like Christmas! #cmworld

@SFerika

 

@Erin_E_Palmer define patient…..and amusing…..and recommendations…oh and the while you’re at it #cmworld

@FiveMinPro

 

A8: Go where the audience is. #CMWorld

@mikemyers614

 

A8: People say, ‘never start with tactic.’ but sometimes I just want to try a Prezi (or whatever) is that so wrong? #CMWorld

@dougkessler

 

I’m a huge fan of @asana for project management #CMWorld

@mattcdowning

 

A8: Channel(s) should be at the beginning – different nuances and requirements / formats #cmworld

@ardath421

 

A8 the writer and the designer need to be aware of the channels (for all distribution of the content) before they get started #cmworld

@SFerika

 

@dougkessler Not with you! We love seeing what new formats you are using. #cmworld

@CMIContent

 

Q7: @CMIContent yes, we use @webproof I find it ideal #CMWorld

@KDADouglas

 

Be a #Data Artist! It’s a great way to communicate creativity ideas to more #analytical minds! http://bit.ly/1ny91yH #cmworld

@RyMontano

 

A8. Before we start. Determine objectives > channels > concept. We need to know where it will go to know if it will work #CMWorld

@stekenwright

 

@RyMontano Would whiteboard paint work on furniture? Because I’m envisioning a whiteboard desk, whiteboard bookshelves… #CMWorld

@Erin_E_Palmer

 

Q7: Yes, we use @webproof I find it ideal #CMWorld

@KDADouglas

 

A8 I like to have the same writer+designer create all the social content for distributing an asset right after we complete it #cmworld

@SFerika

 

A8 – Doesn’t channel selection pretty much determine everything? Shouldn’t it be first? #cmworld

@FiveMinPro

 

A7. I’ve used @InVisionApp with our overseas design team- works great! #CMWorld

@eccushing

 

@dougkessler Not at all! In order to fail, you must first try. And in order to win, you must fail. #CMWorld

@mattcdowning

 

@SFerika Sometimes they can determine/recommend the channel, as well #CMWorld

@mikemyers614

 

Channel selection must involve an audit to understand user goals in their use & weighing against brand strengths #cmworld

@BH_Social

 

@vegecomgirl Yay! Tweet me songs anytime, I love it! #CMWorld

@Erin_E_Palmer

 

A8. From the beginning. It’s like scoping a project in PM. You gotta know where you’re going & how far it’ll take you to get there. #cmworld

@vegecomgirl

 

@dougkessler Good point – and building a team that collaborates really well really helps this flexibility happen! #cmworld

@AllForSchools

 

So true! “: For brainstorming: get the team out of the office and into the pub (or park or pizza place). It’s ALWAYS better.

@Tiff_Schlarm

 

A8: Hmm, but all designers are not good for all channels. Some may be awesome for posters, but horrible for magazines. #cmworld

@NenadSenic

 

@dougkessler yup. Have a plan, but be flexible #ContentMarketerMotto #CMWorld

@eccushing

 

Agency/Client trust is critical. So you can switch gears and change formats mid-stream. #CMWorld

@dougkessler

 

Couldn’t agree more MT @BH_Social: @mattcdowning Aesthetic trumps [design] too often bc pretty wins easier in poor dev #CMWorld

@mattcdowning

 

@Erin_E_Palmer Will do! Have any preferences? I’m all over the place. #CMWorld

@vegecomgirl

 

@Erin_E_Palmer I think It does! But at the @anametrix office we just have it on the walls of our conference rooms. 😉 #CMWorld

@RyMontano

 

@NenadSenic Whaaat??? #CMWorld

@ringo66

 

If you don’t know exactly WHY you’re on a platform & the value you’re bringing, your brand should prob not be on it #cmworld

@BH_Social

 

@NenadSenic the same is true for writers– some are great at e-books, but flail with twitter copy #cmworld

@SFerika

 

@dougkessler Good point – and building a team that collaborates really well invites this flexibility! #cmworld

@moveo

 

A8: at the beginning I tend to tailor the way I write something according to the channel and target audience #CMWorld

@KDADouglas

 

The only thing worse than a lack of a presence on a popular channel is fostering an ineffective presence #cmworld

@BH_Social

 

@FiveMinPro This can hem in creative. What if they think of a great idea that’s not in the channel you were originally thinking? #CMWorld

@mikemyers614

 

Q9: Designers like to change up creative, but content marketing demands a longtail approach. How do we make this work? #CMWorld

 

Problem is when a design agency gets complacent but you’re supposed to stay with them to maintain “brand consistency” #CMWorld

@PatrickHayslett

 

@benwagner1988 I don’t have all the details worked out, but it involves me begging, “HELP ME!” when I’m stuck on design elements #CMWorld

@Erin_E_Palmer

 

Writing for a medium is like Angry Birds. It’s all about the trajectory. #CMWorld

@dougkessler

 

@ringo66 @NenadSenic I kinda get your point. Make sure your design team can work in the media/format you seek to distribute #CMWorld

@vegecomgirl

 

@BH_Social Is that an Oscar Wilde quote? B^D #CMWorld

@kiporama

 

Q8: Timing need to be set at the beginning of the project (content map)). Planning ahead will help table “design on the fly.” #CMWorld

@ringo66

 

@BH_Social Too many bizs dive head first into social w/out a real strategy in place. #CMWorld

@mattcdowning

 

A9 Designers & writers are both novelty sluts. Good to have sustained pieces but spike the punch with new ways of storytelling. #CMWorld

@dougkessler

 

@SFerika @NenadSenic Writing social media posts really calls for a different kind of skill than long form content #CMWorld

@atxcopywriter

 

@mikemyers614 sure but if your goal is to create a print campaign & you come up with a great SM concept you still have no print #cmworld

@FiveMinPro

 

A9: Brand standards can help here. Give them some room, but provide boundaries. #CMWorld

@mikemyers614

 

@FiveMinPro Basically, don’t make fun of me when I am clueless about something and coming begging for help. Sounds fun, right? #CMWorld

@Erin_E_Palmer

 

A9: New media earns the Novelty Dividend. Free attention just for trying something new. #CMWorld (best if it works, though)

@dougkessler

 

@PatrickHayslett Some agencies claim to know your vision &brand better than you do. If that happens, time to rein it in & educate! #cmworld

@vegecomgirl

 

A9: Instead of “change up” design how about “evolve” in line with longer-term story? #cmworld

@ardath421

 

A9: Does one need to do more that tell the designers to stay longtail with their designs? It IS a *job* after all…#CMWorld

@mattcdowning

 

A9 be flexible within a framework. Allow them to explore new design ideas, but incorporate specific visual touchstones, colors. #cmworld

@SFerika

 

@FiveMinPro Your goal shouldn’t be to come up with a print campaign…what problem are you solving? That’s the goal. #CMWorld

@mikemyers614

 

@Erin_E_Palmer why not 🙂 #cmworld

@FiveMinPro

 

Too much process turns content marketing into a sausage factory. I’m a bacon guy. #CMWorld

@dougkessler

 

@vegecomgirl They go further than that. It’s been my experience that agencies think they OWN your brand more than you do. #CMWorld

@PatrickHayslett

 

@dougkessler Words to live by!! #CMWorld

@ringo66

 

@PatrickHayslett @vegecomgirl Ouch! Be nice to agencies! It’s a tough life… #CMWorld

@dougkessler

 

.@mattcdowning Definitely. Next 2-3 yrs will feature some deep audits on if what was jumped into 3 yrs ago is working/right #CMWorld

@BH_Social

 

@CMIContent A9: need a consistent story to tell at the meta level. #CMWorld

@__ok_

 

@mattcdowning Yes, if they understand long tails, that is. #CMWorld

@kiporama

 

@ardath421 Baaaacon… #CMWorld

@dougkessler

 

@kiporama If they don’t, I’d say it’s time to find a new designer anyway 😉 #CMWorld

@mattcdowning

 

@atxcopywriter @NenadSenic I’ve had some writers who could do both, and others who really couldn’t grok social copy #cmworld

@SFerika

 

@PatrickHayslett @vegecomgirl that’s a sign of a pushy agency! Supposed to work with you, for you #CMWorld

@eccushing

 

@dougkessler @ardath421: You’re making me hungry! #cmworld

@CMIContent

 

@mikemyers614 do you have clients that have the “sure don’t prepare us for specifics just do whatever”, I seldom find that attitude #cmworld

@FiveMinPro

 

@dougkessler @ardath421 Jim Gaffigan on bacon here: http://qub.me/DlVyId #CMWorld

@kiporama

 

I can’t tell you how many times bacon seems to take over marketing chats! Marketers must like bacon more than most? #CMWorld

@mattcdowning

 

@CMIContent Yeah, well I somehow always want a drink after #cmworld but it’s only 10AM my time 🙂

@ardath421

 

LOL, tit for tat w/ “client is the enemy, they just don’t get it” whining. Some agencies = treasures. Most stink. #CMWorld

@PatrickHayslett

 

Q10: When timely content must be pushed out, how can some of this fast turnaround pressure be taken off designers? #CMWorld

 

Q10: Don’t be afraid of simple templates to support real-time content demands. Take all shameless short-cuts. #CMWorld

@dougkessler

 

@FiveMinPro Fair point. We tend to ask for permission…”is it okay if we also come up with other great ideas for you?” #CMWorld

@mikemyers614

 

@dougkessler @PatrickHayslett Oh totally. Sadly, some think they know/own because they LIKE the brand and biz, but really don’t #cmworld

@vegecomgirl

 

A10: Templates can be key to take pressure off design re:late breaking news. Create templates for every channel you use. #CMWorld

@ringo66

 

A9 – Give your designers multiple projects (real or fake) & distract them with shiny stuff #cmworld

@FiveMinPro

 

@mattcdowning Agreed. #biggerproblems #CMWorld

@kiporama

 

A10: Give the poor designers a decent creative brief & *stick with it* Too many switch mid-stream on them & expect miracles. #cmworld

@PatrickHayslett

 

Headin’ back to work. Great chat everyone! Thanks @CMIContent #CMWorld

@mattcdowning

 

A10 let them know if you’re OK with them borrowing a prior template or base imagery — can speed things up quite a bit #cmworld

@SFerika

 

@dougkessler @PatrickHayslett Sat on calls when an agency said “Look at our portfolio. We know what we’re doing.” Lost biz #cmworld

@vegecomgirl

 

@mattcdowning Thanks for joining Matt! #cmworld

@CMIContent

 

Apparently I’m currently having a Vulcan Mind-Meld with @dougkessler over templates! #CMWorld

@ringo66

 

@mattcdowning TY, Matt! Be great! #CMWorld

@kiporama

 

Q10: Content Marketing is like an Olympic pool: slow lanes & fast lanes (and water wings) Use them all. #CMWorld

@dougkessler

 

A10: Distract them with Bacon? #CMWorld

@mikemyers614

 

A10. Collaboration on a bigger scale. More minds to get a plan together…and then determine a stakeholder on in each team #CMWorld

@stekenwright

 

A10. Clearly communicate your needs and have realistic expectations. Don’t ask for the Sistine Chapel during a lunch break #CMWorld

@eccushing

 

Perfect: This custom mag by a London real estate agency is a benchmark how content and visuals work TOGETHER http://content.yudu.com/A1sbpg/KFH06/resources/1.htm #cmworld

@NenadSenic

 

@dougkessler I hear ya. Sometimes I get ideas that are “made for” a particular format…where the vehicle is intrinsic to the idea. #cmworld

@carmenhill

 

@mikemyers614 #baconisabrightshinyfoodobject #CMWorld

@kiporama

 

@eccushing @PatrickHayslett Exactly! They should act as a partner in some ways. Also be open that each biz is different. #cmworld

@vegecomgirl

 

Have to run but thanks for another rich chat – fascinating peek into the brain of designer-types 🙂 #cmworld

@lindadessau

 

When things get too slow: remove people and add budget. Magic. #CMWorld

@dougkessler

 

 

@lindadessau Thanks for all of your ideas, Linda, and hope to see you next week! #cmworld

@CMIContent

 

.@eccushing ha! love that analogy 🙂 #CMWorld

@KDADouglas

 

A10. Keep it simple. Make it easy. If you can repurpose existing work, go for it. #CMWorld

@vegecomgirl

 

Whew. Fun hour. Went Fast! Need bacon. #CMWorld

@dougkessler

 

Thanks for the great info and laughs @dougkessler I have to go buy water wings! See everyone next week #cmworld

@ardath421

 

+1 MT @SFerika: A8 I like to have same writer+designer create the social content 4 distributing an asset right after it’s complete #cmworld

@carmenhill

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

@dougkessler Ha! It was a really quick hour. Really appreciate your time and suggestions! #cmworld

@CMIContent

 

See y’all in Sydney, right? #cmworld

@NenadSenic

 

@CMIContent A pleasure. #CMWorld

@dougkessler

 

@CMIContent @dougkessler Thank you, Doug! Thank you, CMI! Thanks to all for great ideas shared! #CMWorld

@kiporama

 

Have to run, but had a great time at #CMWorld as always! Feels good to be back #contentmarketing

@eccushing

 

Thank you @dougkessler for spending time with us discussing writers & designers working together! #CMWorld

@CMIContent

 

@kiporama @mikemyers614 Can we make that #coconutbaconisabrightshinyfoodobject? #sillyveganhere #CMWorld

@vegecomgirl

 

Signing off… going for a BLT. #CMWorld

@ringo66

 

@NenadSenic We hope to see as many of you as possible in Sydney next week! #cmworld

@CMIContent

 

@CMIContent @dougkessler An awesome hour it was. Thank you! #CMWorld

@mikemyers614

 

Another great twitter chat, thanks @dougkessler & @CMIContent see you next week #CMWorld

@KDADouglas

 

Another great #CMWorld discussion! Thanks for the insight!

@twoislikeme

 

@ringo66 Mmmm. . . Thanks for adding your great ideas, oh wise CMI creative director 🙂 #cmworld

@CMIContent

 

Next wk on our #CMWorld #twitterchat, @wittlake joins us to talk #contentmarketing & measurement. http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@vegecomgirl @mikemyers614 Depends on where you get the coconuts (“In Mercia? The coconut’s tropical!) B^D #CMWorld

@kiporama

 

Thanks @twoislikeme! #cmworld

@CMIContent

 

Thanks for the great chat today! #CMWorld

@vegecomgirl

 

@vegecomgirl @kiporama Hey, do what you gotta do! #CMWorld

@mikemyers614

 

@KDADouglas Thank YOU, Katrina! #cmworld

@CMIContent

 

@NenadSenic Bacon, Lettuce & Tomato Brother!! #CMWorld

@ringo66

 

Looking for more information on @dougkessler and Velocity Partners? Visit http://www.velocitypartners.co.uk/ #CMWorld

@CMIContent

 

@vegecomgirl You as well! I am very intrigued by coconut bacon, BTW 🙂 #cmworld

@CMIContent

 

@CMIContent @dougkessler Loved the #cmworld conversation today! Hope it sparks more designer+writer collaboration.

@SFerika

 

@kiporama Thanks, Kip! Hope to see you next week. #cmworld

@CMIContent

 

@SFerika Agreed — what a great chat with @dougkessler. Lots of ideas from this one. Thanks to you! #cmworld

@CMIContent

 

@CMIContent Oh boy! Lemme intro you to @phoneybaloneys! AND #vegan bacon grease from @VeganMagic1 Game changing! #cmworld

@vegecomgirl

 

@CMIContent Thank you. Glad I’m home sick and stumbled in. Thanks for enduring an interloping #NOOB #CMWorld

@kiporama

 

Didn’t make it on time for the chat, but reading through it and there are some fantastic ideas and points! @CMIContent @dougkessler #CMWorld

@therealconsummo

 

@SFerika @CMIContent @dougkessler Great chat! So many great ideas shared!! #CMWorld

@vegecomgirl

 

@CMIContent Well, not so glad about the sick part… B^( #CMWorld

@kiporama

 

@vegecomgirl Seriously intrigued . . . #cmworld

@CMIContent

 

@kiporama Feel better . . . but I’m glad you were able to join #cmworld

@CMIContent

 

@mikemyers614 @kiporama And right now I need to order some lunch! No #vegan options in today’s co.-sponsored lunch 🙁 #CMWorld

@vegecomgirl

 

@kiporama @FiveMinPro @vegecomgirl @lindadessau @atxcopywriter @mikemyers614 thx 4 the great conversations! always makes my Monday #cmworld

@SFerika

 

@therealconsummo We’ll be posting the transcript soon. http://contentmarketingworld.com/cmworld-twitter-chats/ #cmworld

@CMIContent

 

Great chat. Always enjoy the good insights and enthusiasm. Learned a lot. #cmworld

@PatrickHayslett

 

@SFerika @FiveMinPro @vegecomgirl @lindadessau @atxcopywriter @mikemyers614 U were #ContentMarketingWonderWoman today, TY, Erika! #CMWorld

@kiporama

 

@CMIContent And now I share from @thefoodduo http://wp.me/p3hMa3-K9 #CMWorld

@vegecomgirl

 

@CMIContent Awesome! Can’t wait to get a full read through on the great chat! #CMWorld

@therealconsummo

 

Your wit & wisdom is on FIRE today, @dougkessler. You must have a little cheat sheet of ridiculously awesome quotes 😉 #cmworld

@carmenhill

 

@vegecomgirl @mikemyers614 Trying not to lose my lunch right now, Carmella. Thx for your great participation! Be well! #CMWorld

@kiporama

 

@kiporama <3 that makes my day! @FiveMinPro @vegecomgirl @lindadessau @atxcopywriter @mikemyers614 #cmworld

@SFerika

 

@kiporama @mikemyers614 You too Kip! AND DON’T LOSE YOUR LUNCH! #CMWorld

@vegecomgirl

 

@SFerika @FiveMinPro @vegecomgirl @lindadessau @atxcopywriter @mikemyers614 “If you done it, it ain’t braggin’.” Walt Whitman #CMWorld

@kiporama

 

@vegecomgirl @mikemyers614 #trying #baconSOSperhaps #CMWorld

@kiporama

 

Gearing up for #cmworld next week with a new post –> Content Marketing Disasters From a Global Perspective http://bit.ly/1dlfE2M

@globalcopywrite

 

@dougkessler Also, margaritas. (Thx for that idea, @SFerika!) #cmworld

@carmenhill