Content Distribution and Media Companies: A #CMWorld Twitter Chat with Paul Barron

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So you say you have a blog and your content marketing strategy documented. Well, that’s excellent, because our Content Marketing Institute/MarketingProfs annual research shows that you’re ahead of the curve. But, many brands are taking the leap into video production studios to distribute their own (and others’) content. Why is this important? Are you a good candidate for this? How do you know if this is what your customers want and need? These questions and more were addressed in this week’s #CMWorld Twitter chat with Paul Barron, Founder and Editor-in-Chief of Foodable TV.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

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Let’s start with a basic question: Are you a brand doing content marketing well, or are you a media company? How do you differentiate the two?

Great! Now that we’ve established that, how have you taken your distribution efforts from effective to exceptional?

Thank you Paul and the entire Foodable team for pulling together not only a great chat, but also a live tutorial on Facebook! (Check it out below). We learned a ton from you and look forward to seeing Paul at #CMWorld where he’ll discuss these topics in both a workshop as well as a breakout session.

So…join us at Content Marketing World this September where we can talk more with Paul Barron about video, media companies, content distribution and so much more!Use code BLOG100 to save an extra $100 when you register today!



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