Content Execution: A #CMWorld Chat with @HeidiCohen

Cohen_Heidi-150x150The devil is in the details, right? This is certainly true for content marketing. While ideas can be easy to generate, execution can be tough. To help, Heidi Cohen us for a recent #CMWorld Twitter chat to trade ideas on everything from content images to sharing.

Q1: What “hooks” do you use in your content execution to garner the attention of your readers? #CMWorld

 

Q1] Headlines matter=>David Ogilvy “Only 1 out of 5 readers gets beyond the headline.” #QUOTE #cmworld

@heidicohen

 

Q1] Spend time crafting your headlines-they increase traffic as much as 500% http://t.co/CTkmcqMtcu #cmworld

@heidicohen

 

A1: Headlines are key to drawing in a reader. #CMWorld

@SueBrady

 

A1: Well formed tweet, @ mention people, relevant hashtag #CMWorld

@lttlewys

 

@heidicohen 500%! That is an amazing stat. #CMWorld

@CMIContent

 

Q1] Take a lesson from print magazines like Cosmo. Spend time analyzing what headlines work at magazine stand. #cmworld

@heidicohen

 

@CMIContent A1 mentioning a problem they need to solve #CMWorld

@palkoviz

 

Excited to learn from @heidicohen on the #CMWorld Chat today; She is the Queen of the Lists when it comes to blogging!

@pamelamuldoon

 

@palkoviz Always consider your audience’s painpoints! #cmworld

@heidicohen

 

Multitasking at it’s finest…excited to listen into #SMTLive & following #CMWorld as well. Bring on the #socialmedia!

@JesKorn

 

A1) A killer image–something colorful that makes them wonder what’s going on. #cmworld

@Pepper_Gang

 

@lttlewys Back at you! #CMWorld

@KyleAkerman

 

Q1] Follow Buzzfeed & Upworthy>Rewrite titles & increase traffic. Check>This kid just died example http://t.co/hSxsbX0aPn #cmworld

@heidicohen

 

@CMIContent Agree on headlines. Also a ‘tease’ from content: compelling/provocative stat or quote or chart to draw in a reader. #cmworld

@njh287

 

A1: Visuals make or break content. Just make sure they are relevant and don’t promise what your content can’t deliver! #CMWorld

@MichaelMooneyy

 

A1: make content “consumable”: structure, embed social sharing #CMWorld

@__ok_

 

A1) #CMWorld Am I the only one getting tired of the 10 best … and Top 5 ways … headlines…. ?#HeadlinesMatter

@Jupiter_Labs

 

Q1] Read @JonMorrow’s 52 Headline Hacks http://t.co/qKcFINPMvr –He’s the king of great headlines! #cmworld

@heidicohen

 

A1. Being direct with the right mix of attractive/playful text that is relevant. It’s got to pop! #CMWorld

@vegecomgirl

 

@CMIContent Always glad to be here. Will be spending some of chat writing the @astekweb newsletter though 🙂 #CMWorld

@KyleAkerman

 

@Pepper_Gang Agree! That’s really important. Thanks for joining us today! #CMWorld

@CMIContent

 

Hello all. Hoping to get some great insights from @HeidiCohen and the rest of you too! #CMWorld

@be_xavy

 

@Jupiter_Labs The problem is that the 10 Best, etc continue to work. When they stop, they’ll go away. #cmworld

@heidicohen

 

@Jupiter_Labs Sometimes I think we’re all getting sick of them…but they continue to get reads. #cmproblems #cmworld

@Pepper_Gang

 

@CMIContent me too! what a great class. #CMWorld

@MichaelMooneyy

 

@JesKorn @Pepper_Gang doesn’t that depend on the medium you use? #CMWorld

@palkoviz

 

@njh287 We like those ideas! Thanks, Neil! #CMWorld

@CMIContent

 

@Jupiter_Labs Nope! I’m tired of them, and the way many are put together is laughable #cmworld

@vegecomgirl

 

@CMIContent Authors sometimes use headlines that over state what content delivers to attract an audience. #cmworld

@heidicohen

 

A1: Use an emotion in your headline to grab your audience’s attention. #CMWorld

@repub_Hub

 

@Pepper_Gang @Jupiter_Labs Lists are important, people want to know what’s “top” lots of info, short form #CMWorld

@lttlewys

 

@palkoviz Just about anything is visually driven these days, esp now that Twitter has given us in-line pic previews. #cmworld

@Pepper_Gang

 

Q2: What is your best source for photos/images? – stock, your community, yourself or professional? #CMWorld

 

@marketing_jason Hate to admit, but data shows headlines w/ numbered lists, ‘biggest mistake…,’ etc. tend to do well for clicks. #cmworld

@njh287

 

@CMIContent A1: Headlines matter otherwise you won’t hook them in & then you need to make social sharing easy #CMWorld

@susan_kight

 

@__ok_ Definitely! You’re answering a bunch of our chat questions at once. 🙂 #CMWorld

@CMIContent

 

@CMIContent @MichaelMooneyy exactly – amazing visuals can drown your content #CMWorld

@palkoviz

 

@Pepper_Gang I agree, but I also think this is a #MarketersProblem, the average Joe might not be so aware of it #CMWorld

@Jupiter_Labs

 

A1: I can see GIFs and micro videos really making a difference in 2014. #CMWorld

@MichaelMooneyy

 

A2. All of the above! And readers/followers, if you are open to submissions! #cmworld

@vegecomgirl

 

A2: A mix. A good image is so vital to add depth and interest to content #cmworld @CMIContent

@Koozai_Cat

 

A2: I tend to use my own pics, these days!! I’m always on the look out for fun art/things to use for content! #CMWorld

@lttlewys

 

@CMIContent @Jupiter_Labs All depends on the post, sometimes they’re a way to package lots of good info, sometimes lazy clickbait #CMWorld

@atxcopywriter

 

@CMIContent We find video is key for grabbing attention and getting a lot of information across quickly! #CMWorld

@be_xavy

 

Q2] Best photos look natural. Many stock photos look like stock photos. Skip the fake office shots. #cmworld

@heidicohen

 

Q2] Science behind images: Show people & human scale. (Forget landscapes they’re unmemorable.) http://t.co/vdwOOV7A3C #cmworld

@heidicohen

 

@Pepper_Gang generally yes but still depends on the audience and the message #CMWorld

@palkoviz

 

A1: you want a headline that makes people go “ooooh I gotta read this.” #CMWorld

@Shane_N_Jewett

 

Q2] I use my own photos & Flickr since easy to tell Creative Common rights. #cmworld

@heidicohen

 

Joining #cmworld chat (for the first time). Hi. Great to be here!

@Appweevr

 

A1: Numbers in a headline means a list is to follow. Who doesn’t love a list? #CMWorld

@iCopyright

 

A2: All of these plus fan photos! Users really respond to relatable images. #cmworld

@JesKorn

 

A2. Old post I saved re: free images: http://t.co/MrnZyiZRUY #CMWorld

@SueBrady

 

@Pepper_Gang sometimes picture is worth 1000 words, sometimes not. #CMWorld

@palkoviz

 

@CMIContent A2: Professional photos are my preference, always more relevant to support content. Sometimes you do have to use stock #CMWorld

@susan_kight

 

@lttlewys We’re not surprised one bit! #CMWorld

@CMIContent

 

Q2] Get your customers into the act. Photos are easy for consumers to take with a mobile device. #cmworld

@heidicohen

 

I love to use Creative Commons images from Flickr. Involve other people in your work and credit them. Works a treat #cmworld

@NickKellet

 

@pamelamuldoon Well said! Our audience wants to feel something immediately. #CMWorld

@repub_Hub

 

A2) #CMWorld I use good ‘ol Flickr or my own creations. I love my TextCutie App for @instagram

@Jupiter_Labs

 

A2 Your OWN media/pics typically best, but can vary. 2 good [free] sources I like: http://t.co/0O8nbHJwQ4 & http://t.co/3S1BjFwyAg #CMWorld

@njh287

 

A2: No way I can keep up with photo needs – rely on the community, Creative Commons from Flickr, Wikimedia Commons #CMWorld

@SaraTambascio

 

@Shane_N_Jewett Yes! That’s a great goal. #CMWorld

@CMIContent

 

@susan_kight Agree professional photos are good but they can be expensive. Take photos with other events & marketing creation. #cmworld

@heidicohen

 

@heidicohen You’re so right about the office ones! I have prefer landscape/seasonal without “featured” ppl when I go for stock. #CMWorld

@vegecomgirl

 

@CMIContent A mix-older, out of copyright images are nice when relevant. Stock is easiest. Hope to get better at making my own #CMWorld

@atxcopywriter

 

Q2 I’ve stopped using images alone. I now add text to all my images. Worth the effort. #cmworld

@NickKellet

 

@vegecomgirl Beware–landscapes are totally Forgettable! #cmworld

@heidicohen

 

@NickKellet and lists? 😉 #cmworld

@JoePulizzi

 

@CMIContent It works fab, my pics are a tale of my views, talent & places, I’ve been, adds additional personal touch to my writing #CMWorld

@lttlewys

 

@Appweevr Thanks for joining us! We are glad you could be here. Jump on in! #CMWorld

@CMIContent

 

@NickKellet oooo. may have to check that out. as usual, you are a wealth of knowledge! #cmworld

@vegecomgirl

 

Q2: Lame answer: depends on the topic. A traditionally bad (blurry) photo that sells the idea can be more valuable than a pro shot. #CMWorld

@MichaelMooneyy

 

@JoePulizzi W00t! Mr. Content is in the room! #cmworld

@heidicohen

 

I published a whole commercial board game using CC Images. That really helped promote it globally – involve people #cmworld

@NickKellet

 

Definitely makes a difference MT @NickKellet: I’ve stopped using images alone. I now add text to all my images. Worth the effort. #cmworld

@Cadence9

 

@NickKellet Yup, I love them too, there is some great pics on Flickr 🙂 #CMWorld

@Jupiter_Labs

 

A1: Agree with everyone regarding headlines being key. Beyond that, the first paragraph must be the strongest of the entire piece. #cmworld

@Appweevr

 

Q3: Should you always include images or other visuals in your content? Why or why not? #CMWorld

 

@heidicohen Now, I couldn’t miss your twitter chat now, could I? #cmworld

@JoePulizzi

 

@susan_kight Thanks for sharing, Sue! #CMWorld

@CMIContent

 

@heidicohen What a great idea! Increases engagement and I’m sure the quality of what you get back can be surprisingly high. #CMWorld

@be_xavy

 

A2: If the photo is high res and conveys emotion, it doesn’t necessarily matter who took it. #CMWorld

@iCopyright

 

@MichaelMooneyy Disagree. Quality counts regardless. Skip blurry, poor quality. #cmworld

@heidicohen

 

A1: Writing in easy “sound bites”. That will allow users to (1) grasp the general idea and (2) share it immediately via social. #cmworld

@Appweevr

 

@CMIContent Good source of fan photos [esp if you use/track a relevant tag] -> Statigram and Webstagram to find/save Instagrams. #cmworld

@njh287

 

@JoePulizzi Lists are like Cream: My Granddad use to say “Cream spoils nothing but your waistcoat” #cmworld

@NickKellet

 

Q2] Always give credit for your images. Also, get customers permission to use their likeness, especially children! #cmworld

@heidicohen

 

@CMIContent Q3 depends on goals. I’ve seen more engagement asking text-only short questions on Facebook than same q with image. #cmworld

@DeniseRuttan

 

Q3] The word eye candy exists for a reason. Yes always incorporate images. #cmworld

@heidicohen

 

A2: Another thing to note is the importance of attribution of images. I see this is left out WAY too much . #cmworld

@JesKorn

 

@heidicohen True. I usually add simple text or use as background layer. Sometimes, it’s had to get the story by themselves.#cmworld

@vegecomgirl

 

A3: Images trigger emotions and offer a different entry point to a story. @CMIContent #CMWorld

@__ok_

 

Q3] People consume images 60,000x faster than text. Humans programmed to see other people it’s a natural instinct. #cmworld

@heidicohen

 

Q2: http://t.co/LnjVNW5s7H is great for images. Google/Bing is excellent. Instagram (helllooo Webstagram). #cmworld

@Appweevr

 

A3: Images are proven to get more engagement but it depends on the context of where you’re sourcing it. #CMWorld

@repub_Hub

 

@Jupiter_Labs Ha! Very true. Consumers are all, “Yay! Another list!” Marketers are all, “No more fluff! Give me meat!” #CMWorld

@Pepper_Gang

 

A2) #CMWorld I get more shares if I put a text overlay on my pics + strong call to action! I use @PicMonkeyApp because I’m design challenged

@Jupiter_Labs

 

@CMIContent YES. Visual content draws people in, especially those short of time. A relevant image, infographic or video always. #CMWorld

@be_xavy

 

@heidicohen Agreed, of course it counts. But a rare shot of once in a lifetime event beats the best stock image IMHO #CMWorld

@MichaelMooneyy

 

A3: Yes, images/pics give more depth/meaning to your posts, invokes a differ thought process. Colours trigger people #CMWorld

@lttlewys

 

@lttlewys @JoePulizzi I didn’t mention lists! Joe was #listbaiting #cmworld

@NickKellet

 

Q3] Images are easier to consume than text. #cmworld

@heidicohen

 

Tuned into #CMWorld chat… Just want to mention that We Heart It has great stock pics too.

@shecopywrites

 

@MichaelMooneyy Some of the most iconic photos from WWII blurry – doesn’t necessarily equal bad #CMWorld http://t.co/KfHho9ViQP

@atxcopywriter

 

@CMIContent Thank you! So much good stuff coming from this chat! #CMWorld

@Appweevr

 

A3. I don’t think they’re always needed. There are ways to make text attractive with layout and wording #CMWorld

@vegecomgirl

 

@DeniseRuttan @CMIContent Definitely depends on your brand and audience. What do they like better – image vs text? #CMWorld

@iCopyright

 

A3 Images add to the story of a piece of content, and help break up text to make the piece more legible. #CMWorld

@Koozai_Cat

 

@shecopywrites Thanks for joining us, Lauren! #CMWorld

@CMIContent

 

@vegecomgirl @Appweevr Images are a great way to pull people into your content. #cmworld

@heidicohen

 

@heidicohen people have always enjoyed a good story too, so add a story to your image using text and chalk that up as a win #CMWorld

@Shane_N_Jewett

 

@NickKellet Heh!! well, @JoePulizzi certainly knows how to get you!! #Listbaiting #Caught #CMWorld

@lttlewys

 

A3. You have to know how to use images just as well as text. The wrong image can kill your story #CMWorld

@vegecomgirl

 

I’ve also begun styling images – adding background patterns – adding opacity – adding text – find your vibe – be consistent #cmworld

@NickKellet

 

A3: It’s proven that visual elements increases engagement on posts. But make sure it has value. Don’t post a pic just to post one. #cmworld

@JesKorn

 

@CMIContent Always love joining the #CMWorld chat live when I can; how can I miss when @heidicohen is on?! She’s the blog goddess;-)

@pamelamuldoon

 

@atxcopywriter True…when the blurriness is part of the story, it works! #cmworld

@Pepper_Gang

 

@atxcopywriter Agreed. But when quality lacks, the story better be amazing! #CMWorld

@MichaelMooneyy

 

@Shane_N_Jewett @Koozai_Cat Agree stories are critical to making content memorable & accessible. Photo can tell a story. #cmworld

@heidicohen

 

@vegecomgirl +1 Images are great, but don’t underestimate value of strong pull quote or big/bold stat or table/chart, etc. #cmworld

@njh287

 

@vegecomgirl And just the right image can blow your story UP. #cmworld

@Pepper_Gang

 

@CMIContent some people are visual learners and you have to accommodate to all people #CMWorld

@susan_kight

 

@pamelamuldoon Afternoon!! Great to see you!! #CMWorld

@lttlewys

 

@NickKellet That’s amazing. Any results on successes with those changes? #CMWorld

@CMIContent

 

Q4: For copy-heavy content, what are some tips to execute for maximum readership? #CMWorld

 

Where is @mikegodleman?? #CMWorld is on!!

@lttlewys

 

@susan_kight Visual learning happens 83% of the time! #cmworld

@heidicohen

 

@CMIContent Hi everyone! First time joining #CMWorld

@Ingrid21

 

@Pepper_Gang Very true! I think they go together. You have to know how to work the 2! #CMWorld

@vegecomgirl

 

Q4] Think outlining & scanability http://t.co/QqOwY5TzB0 #cmworld

@heidicohen

 

A3: A picture is worth a thousand words. (never has this saying been more true than in #contentmarketing) #cmworld

@Appweevr

 

Hellooooo #cmworld

@businessgp

 

A3: Images with text overlay are great with Instagram. Check out @Over to easily enhance your images. #CMWorld

@repub_Hub

 

A4 Respect the white space! Make sure it’s scannable to pull readers into the story #cmworld

@ardath421

 

Q4] Allow for content snacking. Facilitate content consumption by guiding readers through quickly. #cmworld

@heidicohen

 

@susan_kight Starting to see content now w/ AUDIO supplement, New trend? [growth w/ podcasts, too] Also, audio version of posts. #cmworld

@njh287

 

@CMIContent Q4 Depends on your audience. Target copy to niche audiences who like different styles. #CMWorld

@DeniseRuttan

 

@repub_Hub @Over Great one – thanks for sharing! #CMWorld

@CMIContent

 

We are learn differently. Words, pictures, audio > appeal to all senses / all modes of consumption > mobile #cmworld

@NickKellet

 

Gah! I’m late to #cmworld! That’s what I get for multitasking

@eccushing

 

A4: Use headlines, bucket ideas & bullets (lists) to make your article scannable. Don’t overwhelm audience with no breaks. #cmworld

@JesKorn

 

A4: Break it up, give a mini review of the data in manageable bits-easier to digest. Use differ format, video, sound #CMWorld

@lttlewys

 

A4: I use bulleting and bolding when I can, and break up copy with subheads. #CMWorld

@SueBrady

 

A$: provide summaries (too long didn’t read etc.). @CMIContent #CMWorld

@__ok_

 

@heidicohen @vegecomgirl Exactly! Images often say what words cannot. Images resonate on an immediate, emotional level. #cmworld

@Appweevr

 

A3) #CMWorld What do you mean? I’m NOT supposed to include a kitten or puppy picture in EVERY blog post?

@Jupiter_Labs

 

@eccushing Stanford research shows that multitasking isn’t efficient. #cmworld

@heidicohen

 

@pamelamuldoon I often use Keynote and screen capture. Much simpler – I keep a record of all my source images #cmworld

@NickKellet

 

Images and visuals are even more important in today’s world of information overload. @CMIContent #CMWorld #marketing

@ByrnesConsultin

 

Q4] Answer customer questions, show them how to use your products, think styling & make them laugh #cmworld

@heidicohen

 

@njh287 Adding audio sounds like a great way to stay ahead. Will try that, thanks! #CMWorld

@susan_kight

 

@CMIContent A4: Break it up with good and intriguing headings #CMWorld

@joapet

 

@Jupiter_Labs Don’t forget to throw in a Zombie, occasionally!! breaks up the kitties!! #CMWorld

@lttlewys

 

A4 Engage your audience in a compelling way, create dialogues, not monologues – don’t preach or lecture. #cmworld

@businessgp

 

@vegecomgirl Glad to hear this, finding images such a pain for someone more textual. I try to include them for about 80% of posts #CMWorld

@atxcopywriter

 

A4: Bullets can break up copy-heavy content, allowing the reader to focus on the content in segments. #CMWorld

@iCopyright

 

“content snacking.” What a great term! @heidicohen #CMWorld

@SueBrady

 

@joapet Use images to break up content & keep readers interested. @SMExaminer does this #cmworld

@heidicohen

 

@heidicohen @eccushing I’m learning that myself!! #CMWorld

@vegecomgirl

 

A4) #CMWorld I like to make most important points bold, bullet points, paragraphs and split the text with headlines to make it scannable

@Jupiter_Labs

 

On point @businessgp – dialogues NOT monologues – love it! #cmworld

@ardath421

 

@lttlewys Good Afternoon! Nice to see you too;-) Another great #CMWorld chat from @CMIContent.

@pamelamuldoon

 

Title > Image > Content > 1.2.3 priority. You need hooks – sexy title – sexy image and strong content #cmworld

@NickKellet

 

@businessgp Yes! Be CREATIVE w/ presentation: as an interview, a Do/Don’t list, etc. And, if long, consider breaking into 2+ posts. #cmworld

@njh287

 

@pamelamuldoon Thanks:) #cmworld

@NickKellet

 

@lttlewys Haha, that was awesome, how could I forget about the ZOMBIES? #CMWorld

@Jupiter_Labs

 

@NickKellet Do you think content is 3rd? #CMWorld

@CMIContent

 

@njh287 Adapt presentation to platform. #cmworld

@heidicohen

 

@pamelamuldoon It is and fast paced!! Fingers already steaming!! #CMWorld

@lttlewys

 

A4. Can we just start a new hashtag: #contentsnacking? #cmworld

@vegecomgirl

 

A4: Segment your copy into bullets/lists. Break it up even further with visuals to tell the story to minimize the copy. #CMWorld

@iCopyright

 

@MichaelMooneyy Of course! Blurry photos of your last vacation is not quite the same as blurry photos from D-Day #CMWorld

@atxcopywriter

 

@CMIContent A2: Thanks to the likes of Evan Amos, Wikimedia pics are getting better http://t.co/5SCVhSq0Bb http://t.co/5SCVhSq0Bb #CMWorld

@joapet

 

When laying out content, think of kindergarten children’s books. Big blocked short text with big images. Some things never change. #cmworld

@Appweevr

 

@Appweevr Interesting analogy! #CMWorld

@CMIContent

 

Q5: When executing blog posts or other content, how often do you check rendering on various platforms/browsers/devices? #CMWorld

 

Q5] Understand that audience will consume your content where & when they’ve got time. Context matters. #cmworld

@heidicohen

 

A4. Bullets, Playing around with fonts, size and effects. Story layouts #cmworld

@vegecomgirl

 

@CMIContent A4: Aim for an audience that like reading copy-heavy content – or divide into chunks if your audience prefers shorter #CMWorld

@atxcopywriter

 

@PMItv @heidicohen We are all infosnackers and skimmers #cmworld

@NickKellet

 

@Jupiter_Labs Rite?? It’s ok, I’ve got ur back!! http://t.co/0xOhdNgv7w #ZombieSon #CMWorld

@lttlewys

 

A4] Know your hierarchy; use call outs/subheads to pique interest, bullets for key takeaways, sidebars for CTAs. #CMWorld

@MuseContentGrp

 

Never forget old advertising adage – You have 2 seconds to capture your audience! Make them count. #cmworld

@businessgp

 

@businessgp Seems only fair, no soap box or lectern!! #CMWorld

@lttlewys

 

A5: Ideally, every time you post! In a smartphone & tablet world, you have to be sure your message is coming across at its best. #cmworld

@JesKorn

 

Trend Alert: #cmworld. More trends at http://t.co/lcaeh6tWOl #trndnl http://t.co/MXAHaVKktU

@trendinaliaUS

 

A5: Ugh, I should be doing that?! 🙂 #cmworld

@SueBrady

 

@Appweevr Love this. There is a reason why children learn to read on picture books, and why @slideshare is so effective. #CMWorld

@repub_Hub

 

@CMIContent @Appweevr I like that too. Now I want to look at some Eric Carle or Roger Hargreaves! #CMWorld

@vegecomgirl

 

Q5] For blog posts, I use plug-in WP-Touch to ensure it renders on mobile. #cmworld

@heidicohen

 

A4 Consider breaking it up. Present in an interactive way or maybe go back to the drawing board. #cmworld

@businessgp

 

Q4: Remember ur content will most likely be read on a MOBILE device. Imagine reading it while standing online at the grocery store. #cmworld

@Appweevr

 

Q5] Optimize your content for social media engagement. #cmworld

@heidicohen

 

@JesKorn Amazing how many devices/etc there are, isn’t it? #CMWorld

@CMIContent

 

A5: I’m kinda #Geek, I check my posts on desktop, ip*d, android phone & Tablet!! #Mobile #CMWorld

@lttlewys

 

Some great stuff on the #CMWorld hashtag right now, including these fab content writing tips from @heidicohen http://t.co/GRdSZ2R0fW

@featurewords

 

@njh287 spot on. #cmworld

@businessgp

 

@lttlewys As usual, you’re ahead of the pack. #cmworld

@heidicohen

 

@SueBrady Guilty as charged, but when I blogged for clients, I did do that! #CMWorld

@Jupiter_Labs

 

@CMIContent Yes! It’s tough to always test every device, but you have to try to keep up with the growing technology haha. #cmworld

@JesKorn

 

A5 Optimise your content for your audience – its about them not you. #cmworld

@businessgp

 

@Content_Money @CMIContent You think the person who coined that term knew it would apply to content marketing today? Lol. #CMWorld

@Appweevr

 

@JesKorn And it makes it so easy to stay up-to-date, and connected in today’s world! #CMWorld

@iCopyright

 

@lttlewys Good for you! #CMWorld

@CMIContent

 

Q5] Think about major categories of content consumption–PC, smartphone, tablet. #cmworld

@heidicohen

 

@heidicohen Lol!! It’s also, what @Readz does, we make content #Responsive!! #CompanyGurl #CMWorld

@lttlewys

 

Q5] Bear in mind that about 1/5 of content consumed on a mobile device! #cmworld

@heidicohen

 

@repub_Hub Love the way you phrased it better! : ) #CMWorld @SlideShare

@Appweevr

 

@NickKellet But it’s not mobile ONLY! #cmworld

@heidicohen

 

@businessgp We like that! Thanks, Marc. #CMWorld

@CMIContent

 

A5: Data should tell you how to prioritize. If 1% of your audience is on a certain browser, think about the others first! #CMWorld

@MichaelMooneyy

 

Studies show that 85% of all content will be read/opened via a #mobile device! Not just email, make sure it’s easy to read! #CMWorld

@lttlewys

 

@CMIContent @Appweevr Great point! And most likely will be read during peak times of the day. Coincide with TV, lunch, etc. #CMWorld

@repub_Hub

 

@NickKellet Its all about appeal – optimise is just jargon, being brutally truthful. #cmworld

@businessgp

 

@lttlewys What’s the reference on 85% data point? #cmworld

@heidicohen

 

@heidicohen Hang on, digging for the link #CMWorld

@lttlewys

 

@vegecomgirl @CMIContent Yes! And we’ll stop at Barnes & Noble to glance through a few children’s books for #contentmarketing ideas #CMWorld

@Appweevr

 

A5. In addition, make sure YOUR platform is adaptable for those devices/browsers #responsivedesign #CMWorld

@vegecomgirl

 

A5: plan and create adaptive content. #cmworld

@__ok_

 

Q5] Different devices have different peak usage times. Smartphone is all day long. Think 18/7 world #cmworld

@heidicohen

 

Q6: What are some critical ways to optimize your content for search? #cmworld

 

 

 

 

@heidicohen A quick check of Google Analytics [and TALKING to clients] can show how much of your content is consumed on mobile. #cmworld A5

@njh287

 

@heidicohen no but if you design for mobile it’s easy to expand to bigger format. Design for desktop & mobile will suck #cmworld

@NickKellet

 

@JesKorn Amazing how much our reading habits has changed in just 3 years! We read more standing online at the grocery than at work! #CMWorld

@Appweevr

 

Q6] For #SEO-Focus each post on 1 keyword phrase, include keyword in title, add text to images & include links to relevant content. #cmworld

@heidicohen

 

@Appweevr But then you’ll hold up the line! Oh wait, we’re just imagining here #CMWorld

@atxcopywriter

 

@businessgp I’m optimized to death – I’ve come to loathe the word #cmworld

@NickKellet

 

Q6] Start by 1st making content useful & easy-to-consume for humans before robots #cmworld

@heidicohen

 

Q6] For blog posts, I use WordPress SEO Plugin (by Yoast) #cmworld

@heidicohen

 

@CMIContent A6 Important! Keywords in headlines, bold/strong text, alt tags on images, proper anchor text on links. I got more…! #cmworld

@njh287

 

@repub_Hub YES! Great point! We read while watching TV, eating lunch, even during meetings at work! @CMIContent #cmworld

@Appweevr

 

A6) I used to think I knew, but now hummingbird has me all, uh, aflutter. #writerealstuff #cmworld

@Pepper_Gang

 

@heidicohen This is SO important! #CMWorld

@CMIContent

 

@Appweevr @CMIContent A day of #contentsnacking!! #CMWorld

@vegecomgirl

 

Q6] Not all #SEO is about search. Answer the questions your prospects & customers have. @TheSalesLion’s secret sauce. #cmworld

@heidicohen

 

@heidicohen That depends on how global your target market is, though? #CMWorld

@Jupiter_Labs

 

A6: Less can be more. Use keywords where they make sense. #CMWorld

@iCopyright

 

@NickKellet @heidicohen Just because you have a shopping cart, doesn’t mean that you have to fill it up. #CMWorld

@MichaelMooneyy

 

A6: integrate semantic search phrases in content, offer social sharing and opportunities for discussion #cmworld

@__ok_

 

@Pepper_Gang Funny! And true! #CMWorld

@CMIContent

 

@atxcopywriter @Appweevr If the content is THAT good, then you just have to be one of THOSE people #cmworld! tee hee

@vegecomgirl

 

@Pepper_Gang That’s why you need to make sure your content is focused on your target audience 1st. #cmworld

@heidicohen

 

Content should answer customer ?’s + pain pts. MT @heidicohen: A6 Make content useful & easy-to-consume for humans before robots #cmworld

@njh287

 

Headlines also have to be catchy to increase ctr #cmworld

@ZendyLabs

 

A6 Social content is selfish – it’s all about me, whoever I may be. Never forget that. Entice, enthrall and excite me. #cmworld

@businessgp

 

A6 Syntax and intent should play a big role in how you interpret keywords for SEO #cmworld

@ardath421

 

@CMIContent A6: Keep keywords in mind, but don’t overload copy with them, bad writing is just as bad for search as for reader. #CMWorld

@atxcopywriter

 

Write blog posts to INSPIRE conversation? Often times, we create content 2 be read. But content should ideally inspire discussion. #cmworld

@Appweevr

 

Bear in mind that about 4/5 of content consumed on a stationary device such as a desktop computer and monitor! #cmworld

@ChuckBaggett

 

@ZendyLabs Definitely! Thanks for joining! #CMWorld

@CMIContent

 

Q6: Remember to put in the appropriate title tags! @CMIContent #cmworld

@MktingWorks

 

@heidicohen Woot! Found it http://t.co/gmtSuYA7kf #cmworld

@lttlewys

 

@heidicohen: Answer questions prospects & customers have. @TheSalesLion’s secret sauce. Solves for human need plus #SEO + #search #cmworld

@MarComm3

 

@MisterRobins Alas, this simple fact is what marketers miss the most > “Consumers are like kindergartners.” #keepitsimple #cmworld

@Appweevr

 

A6: Get niche-y! Speaking directly to a small audience, is better than screaming at a large one. #LongTail #cmworld

@MichaelMooneyy

 

People suck at h1 / h2 tags – missed opportunity #cmworld

@NickKellet

 

A6) Yes, it’s all about value, right? I’m pretty sure my family hears me say “provide value, provide value” in sleep. #cmworld

@Pepper_Gang

 

A6) #CMWorld Search Eng.are built to mimic user behavior, so the better you optimize for people, the better you’ll be optimized for engines!

@Jupiter_Labs

 

@CMIContent Make it interesting, readable and useful for whoever happens to find it. Never write specifically for search engines. #CMWorld

@joapet

 

A6: Your social media content can get easily missed — recycle and repurpose as needed to ensure engagement. #CMWorld

@repub_Hub

 

@vegecomgirl One of “those” people. Ha, exactly. ; ) #cmworld @atxcopywriter

@Appweevr

 

@Appweevr Make your content a conversation in itself! #CMWorld

@vegecomgirl

 

@ChuckBaggett Thanks for joining us, Chuck! #CMWorld

@CMIContent

 

@CMIContent @heidicohen @TheSalesLion new Google updates are making search more about answering questions #semantic #seo #cmworld

@eccushing

 

@SueBrady Lol!! Hard to believe Jan was almost 12mos ago!! #Eons @heidicohen #CMWorld

@lttlewys

 

Q7: Do you recommend Google+ authorship? If you have used it, how has it impacted your SEO? #CMWorld

 

@MichaelMooneyy A6 never ever, under any circumstances type with capital letters, it is cheap & tacky. #cmworld

@SMXChat

 

@atxcopywriter How to tell if your content is good: If it holds up the line at the supermarket, you’re a content-badass. #cmworld ; )

@Appweevr

 

Q7] Here’s how to get your Google+ authorship: https://t.co/0LpqvgRrTO #cmworld

@heidicohen

 

@repub_Hub recycling content is a smart way to make sure you’re not killing yourself from a production standpoint too #cmworld

@eccushing

 

A7: Yes!! Google wants you to be beholden to them!! #AssimalatetoGoogle #CMWorld

@lttlewys

 

@SMXChat @MichaelMooneyy I hate it when people do that, like this spammers for example lol #CMWorld

@G3Brian

 

@MichaelMooneyy Definitely! Your audience wants to be talked to, connected with…not yelled at 🙂 #CMWorld

@iCopyright

 

@joapet Definitely not! Thanks for being with us today, Jo! #CMWorld

@CMIContent

 

Don’t guest blog for people unless you get Google Authorship credit . Make sure you list all the places you contribute to #cmworld

@NickKellet

 

A7: Free SEO boost? Yes please! #CMWorld

@MichaelMooneyy

 

EXACTLY!! > It’s what we try to help marketers understand/do @vegecomgirl Make your content a conversation in itself! #awesome #cmworld

@Appweevr

 

@Pepper_Gang At least you’re not saying anything embarrassing in your sleep! #CMWorld

@atxcopywriter

 

@NickKellet Tell us more, Nick! #CMWorld

@CMIContent

 

@SMXChat AGREED! #cmworld

@MichaelMooneyy

 

@eccushing So true! It helps on all ends. And you can streamline for your various platforms as well. #CMWorld

@repub_Hub

 

Don’t mistake social media for ‘cheap’ marketing. It’s different NOT cheap. #cmworld

@businessgp

 

@eccushing @repub_Hub Definitely! Repurposing your own, or curating others? Or both? #CMWorld

@CMIContent

 

A7: Definitely! No excuse to not claim G+ ownership. It’s like the Google biggies came down from on high and offered rank. #cmworld

@Pepper_Gang

 

@lttlewys 🙂 Do you use it, Brandie? #CMWorld

@CMIContent

 

@CMIContent We pick things in search where we see faces. Size of your G+ following = proxy to influence. #truth #cmworld #likeitornot

@NickKellet

 

@businessgp @CMIContent Social Media like any other platform takes work to do well. #cmworld

@heidicohen

 

A7) #CMWorld It would be stupid to not use this. It’s free and it won’t hurt to get more exposure on the largest Search Engine in the world

@Jupiter_Labs

 

@CMIContent A7: It’s not so difficult to set up, so no reason not to. I’m not sure it’s made a huge diff though for me? #CMWorld

@atxcopywriter

 

Missing @sferika and @tracibrowne today! #CMWorld

@CMIContent

 

@CMIContent A7: It’s always nice to put a face to a piece of content 😀 #CMWorld

@joapet

 

@businessgp Great way to put, how important it is to care about your audience. Similar thing we’ll talk about at #SMXChat shortly. #CMWorld

@SMXChat

 

It worth going back to all the places you guest blogged in the past and asking to have them give you Google Author credit #cmworld

@NickKellet

 

A6: The best way 2 optimize content is to NOT be a slave to SEO. Think outside the box. Create content that will live OFF-LINE. : ) #cmworld

@Appweevr

 

@CMIContent Yup!! Set it up lickety-split!! I’m still not totally assimilated but Google has me pretty close!! #ToSassyforGoogle #CMWorld

@lttlewys

 

@CMIContent Definitely both! Be the creator, repurpose your own and curator. Utilize all the possibilities. #CMWorld

@repub_Hub

 

Q7] Bear in mind that YouTube is the 2nd largest search engine after Google. #cmworld

@heidicohen

 

@CMIContent and I am missing #cmworld chat…prepping for a 1pm webinar

@tracibrowne

 

@AlmostPractical It’s really simple. Just need to start. Once you start it gets easier from there. #cmworld

@NickKellet

 

@CMIContent A7 I think it’s probably more valuable if you’re really active on G+ (not sure if there are specific stats on that) #CMWorld

@atxcopywriter

 

@CMIContent Q6 Make content practical, lively, fun, sense of humor. Get influencers to share your stuff. #cmworld

@DeniseRuttan

 

Simple is rarely easy. Don’t mistake Social Media as easy, instead of simple. #cmworld

@businessgp

 

Are the content platforms your use giving your Google Author credit. I know Listly does. Slideshare not sure. Think not #cmworld

@NickKellet

 

@CMIContent @repub_Hub both! Curating allows you to showcase the larger convo, which is always valuable #cmworld

@eccushing

 

Done by bringing something new to the table, not just repeating others MT @Appweevr: Write blog posts to INSPIRE conversation #cmworld

@LisaLenorable

 

@NickKellet Great idea! It will make your guest posts more personal. #CMWorld

@repub_Hub

 

@atxcopywriter And you write for numerous places, correct? Even if you haven’t seen huge difference, still good to do? #CMWorld

@CMIContent

 

Q8: Once you publish content, what tools or plugins are best for social sharing? #CMWorld

 

A7 – A rich snippet on page 1 is more important than your position, and easier to get #cmworld

@Ebyline

 

Q8] It’s hard to beat my friend @IanCleary’s 101 Social Media Tools & Tips http://t.co/GVgUbWYukC #cmworld

@heidicohen

 

@lttlewys @businessgp THANK YOU. This is one of my biggest challenges to explain #cmworld

@eccushing

 

Q8] Don’t make your audience think. Include ClicktoTweet & social sharing buttons. #cmworld

@heidicohen

 

You need to keep banging on about Google Authorship until people get it. I’m fine if you don’t – Advantage to early adopters #cmworld

@NickKellet

 

@heidicohen It certainly does and many underestimate. #cmworld cc. @cmicontent

@businessgp

 

@G3Brian @MichaelMooneyy So unprofessional & honestly I don’t understand why many brands do it. Wondering who told them that’s ok! #CMWorld

@SMXChat

 

A7: It’s just another effective way for you to get your name/brand identity out there and help to connect with your consumer base. #CMWorld

@iCopyright

 

@eccushing @CMIContent @repub_Hub Love curating, to see the differ aspects of the conversation! Brings in full pic for community #CMWorld

@lttlewys

 

@tracibrowne You’ll do great, I’m sure! Sorry to interrupt – catch you one Tuesday soon! #CMWorld

@CMIContent

 

A8) I like tools that help you organize; the more organized your are the more successful you’re social sharing will be! #CMWorld

@G3Brian

 

Q8] Just ask based on @DanZarrella’s research http://t.co/WijaIuEeUW #cmworld

@heidicohen

 

@SMXChat oooo the great #smxchat / #cmworld overlap 🙂

@businessgp

 

Turn up. – By BrandonCalvillo #vine #CMWorld http://t.co/7mirLtNwOt

@Vinescopetv

 

@NickKellet Woot!! #EarlyAdopters #CMWorld

@lttlewys

 

@lttlewys @heidicohen And worth noting increasing G+ & YouTube integration. YouTube, G+, own content may all have synergy soon. #cmworld A7

@njh287

 

@CMIContent A4 Target the audience, simplify content, break it with titles #CMWorld

@SmartUpAsia

 

A8 Whatever sharing options your audience will use is what works best 🙂 Make it easy. #cmworld

@ardath421

 

@SMXChat @G3Brian They are stuck in the interruption mindset. #CMWorld

@MichaelMooneyy

 

Q8] Reimagine content for each social media platform so that it’s resonates. #cmworld

@heidicohen

 

@LisaLenorable EXACTLY! Bring something new to the table (don’t be a copycat). #contentmarketing #CMworld

@Appweevr

 

@LisaLenorable @Appweevr Agree on that! Thanks, Lisa! #CMWorld

@CMIContent

 

I love seeing my face come up in Google searches. So should you. #getwithAuthorship #headoutofsand #cmworld

@NickKellet

 

@lttlewys Q8] When curating make sure that you give credit where credit is due. #cmworld

@heidicohen

 

A8: Hootsuite, ScoopIt, twylah all work wonders #CMWorld

@lttlewys

 

@ardath421 Yes & so simple -> keep it simple! Provide tools to share, minimize work for them, tell them what is most shareable! #cmworld

@njh287

 

@MichaelMooneyy @SMXChat And the fact that the interruption mindset is still considered as a ‘working’ model upsets me… #CMWorld

@G3Brian

 

A8) #CMWorld I love Digg sharing tool on my blog. Need to add ClickToTweet buttons so people can share my amazing content easier 🙂

@Jupiter_Labs

 

@heidicohen I totally agree, wish people made it easier to credit them when sharing!! #CMWorld

@lttlewys

 

@CMIContent @LisaLenorable Easier said than done. After all, how much originality is there really in the world (let alone content). #cmworld

@Appweevr

 

@CMIContent Add this and default Blogger sharing plug in #CMWorld

@SmartUpAsia

 

Are you using all forms of media to offer multiple entry points to your story – vids, images, infographics, blogs, lists etc. #cmworld

@NickKellet

 

Q8] Slice & dice content so that you can share it over time. Such as 1 tweet per point in your article. #cmworld

@heidicohen

 

@eccushing Erin, it is made worse by being filled with assumptions and mystique…. cc. @lttlewys #cmworld

@businessgp

 

@Jupiter_Labs Great ones – thanks for sharing! #CMWorld

@CMIContent

 

I use #buffer. simple and easy. But what the community/reader uses is important. #cmworld

@__ok_

 

A8: Make it as easy as possible for your audience to share your content. #CMWorld

@iCopyright

 

@G3Brian @MichaelMooneyy Agreed… Long way for some out there to have a grasp on proper & meaningful interaction on #signed. #CMWorld

@SMXChat

 

@MichaelMooneyy @SMXChat I see what you did there 🙂 #CMWorld

@KyleAkerman

 

Remember that 90% of your audience lurks, 9% will do something small & 1% will create content. Make it easy to share. #cmworld

@heidicohen

 

A8: Offer short sound bites (“socialbites”) for people to easily share. Use @markerly on your sites. #cmworld

@Appweevr

 

@heidicohen An insight begets a tweet, which begets a blog post, begets a follow-up post, which begets a whitepaper [+ vice-versa!] #cmworld

@njh287

 

@NickKellet @G3Brian @heidicohen Love all of these metaphors and catchy phrases! #CMWorld

@CMIContent

 

@heidicohen @lttlewys Agree! If you don’t give credit, you’re only hurting yourself! #CMWorld

@vegecomgirl

 

@CMIContent A8: Jetpack for WordPress! It automatically updates your social media & provides stats on posts http://t.co/k22p0kbltG #CMWorld

@joapet

 

Q9: What are some dos and don’ts of community engagement on a piece of content? #cmworld

 

@G3Brian @SMXChat Enough money and effort anything will “work”, but when we have access to so many free tools, quality = efficiency #CMWorld

@MichaelMooneyy

 

Q9] Remember your manners. Don’t just blast your own horn (aka promotion) #cmworld

@heidicohen

 

@lttlewys Thought Q9 would be a fun one for you! #CMWorld

@CMIContent

 

Q9] Do show up and engage. Respond to comments & shares. It’s not just on your owned & social media platforms. #cmworld

@heidicohen

 

@CMIContent A9: Don’t sound desperate! Do be honest. Don’t be a troll 🙂 #CMWorld

@joapet

 

If you aren’t compelled to ‘do’ something as a result of your content, why would your audience be? #cmworld

@businessgp

 

A9) Don’t try to sell to the community, try to educate! #CMWorld

@G3Brian

 

@CMIContent Hard to know if it’s making a diff b/c of writing in numerous places – is it authorship, headline, promotion, or what? #CMWorld

@atxcopywriter

 

A9: Always, be gracious (even with trolls, disagreement), give thanks, acknowledge the share, encourage the conversation #CMWorld

@lttlewys

 

A9 If someone comments, answer back – see so many times a comment with no response from author #cmworld

@ardath421

 

@CMIContent A5 Always best to have form factor responsive tools and design #CMWorld

@SmartUpAsia

 

@CMIContent (Data analysis is not my strong suit) #CMWorld

@atxcopywriter

 

Q9] Think in terms of being helpful! #cmworld

@heidicohen

 

@iCopyright Exactly. If you put it out to be viewed and read, you have to make it shareable! #CMWorld

@vegecomgirl

 

A9: Do: moderate with caustic care. Don’t: Control and direct discussion to the point of stifling it. #cmworld

@Appweevr

 

@lttlewys Gotta love the trolls. #cmworld

@heidicohen

 

A9) #CMWorld Don’t delete comments just because it makes you look bad. You’re better than that and you won’t get away with it!

@Jupiter_Labs

 

@CMIContent Q8 Hootsuite, “Pin it” button, making sure individual websites are image-heavy #CMWorld

@DeniseRuttan

 

Build bridges not walls. We only succeed together. #cmworld #smtlive

@businessgp

 

Integrate social sharing buttons into your content. #cmworld

@heidicohen

 

A9: Don’t just hear, but listen to your audience. #CMworld

@repub_Hub

 

A9. Be open to and respectful of contrasting POVs. It can broaden your discussions and increase engagement. #CMWorld

@vegecomgirl

 

@CMIContent A8 I stick with twitter, LinkedIn and G+ – but know others are better for some business/content types #CMWorld

@atxcopywriter

 

A9 – responding to every content doubles the number displayed for comments #cmworld

@Ebyline

 

A9: Do: Respond to questions/comments. Don’t: Send canned responses or feed into trolls. #cmworld

@MichaelMooneyy

 

A9: Don’t be afraid to ask, email, dm or private message to ask for the share. Be polite and make sure it fits their Community #CMWorld

@lttlewys

 

Q9] Consider your goals for each piece of content & how you want your audience to engage. #cmworld

@heidicohen

 

@Jupiter_Labs And always respond the negative comments as well. Your audience/consumers have something to say, & expect a response. #CMworld

@repub_Hub

 

Are you using sharing networks? Much easier than asking for a share? #cmworld

@NickKellet

 

@NickKellet I love seeing your face in Google searches too. Wait. What? 🙂 #CMWorld

@KyleAkerman

 

Q9] Appreciate that your audience may not speak your language. #cmworld

@heidicohen

 

@CMIContent Q9. Do be genuine, helpful and responsive. Handle controversy with care but don’t stifle it. #Cmworld

@DeniseRuttan

 

@Ebyline But don’t just do it for the numbers, right? #CMWorld

@CMIContent

 

Likewise! @KyleAkerman 35s @NickKellet I love seeing your face in Google searches too. Wait. What? 🙂 #CMWorld

@NickKellet

 

A9) #CMWorld Respond and interact with your audience, reply to their comments! Your job is not done when you hit Publish!

@Jupiter_Labs

 

@NickKellet Maybe easier, but the ask builds trust/relationships-strengthens ur Community! Shows ur thinking of them #CMWorld

@lttlewys

 

Q9] For content on your owned media, include a set of guidelines. The aim is for everyone to be friendly. #cmworld

@heidicohen

 

@cmicontent – its just a nice bonus 😉 #cmworld

@Ebyline

 

A9: A simple thank you to your followers can go a long way. #CMWorld

@iCopyright

 

@KyleAkerman @NickKellet Ha! #CMWorld

@CMIContent

 

@Jupiter_Labs Your job first starts when you hit publish. Be prepared to share & respond. #cmworld

@heidicohen

 

Q10: What tips have you found to be the most effective for improving content consumption? #CMWorld

 

Q9] Also consider the potential for longer term interaction. #cmworld

@heidicohen

 

Q10] Write amazing content that people find useful, relevant & entertaining. Great content trumps. #cmworld

@heidicohen

 

Who’s #lol’ing now:) @CMIContent @KyleAkerman @KyleAkerman @NickKellet Ha! #CMWorld

@NickKellet

 

@G3Brian It can be hard to keep up with automation, but definitely needs to be done! #CMWorld

@repub_Hub

 

Help your community to grow. Be firm, but caring — involved, but keep a reasonable distance. Moderation is like parenting. #cmworld

@Appweevr

 

@iCopyright That is so true! KISS – Keep it simple, stupid 😉 #CMWorld

@Jupiter_Labs

 

Q10] Publish the content on large platforms. Content sharing is limited by the # of people exposed to your content #cmworld

@heidicohen

 

@CMIContent A3 No point in force fitting images in content… Usually good to support where enhancing message is required #CMWorld

@SmartUpAsia

 

A10 Share a story that helps your audience visualize their place in it #cmworld

@ardath421

 

@lttlewys Like “asking” you to answer a specific question on a twitter chat – or better yet being special guest! Am I right? #CMWorld

@CMIContent

 

In a data overloaded world, winners will make content easy to find, and compelling to engage. #smtlive #cmworld

@businessgp

 

A10: Worry less about clicks, comments & SEO, put out smart/thought out content & build your network. Ur Audience will read #CMWorld

@lttlewys

 

Been unavailable this afternoon but would love to have been free for #cmworld! Maybe next time eh? Hope it was a good one guys and girls?

@BrockbankJames

 

@CMIContent Adding a relevant image to all blog posts so that it can easily be shared on Pinterest. #CMWorld

@michelewang22

 

A9 Guest blogging is one of the best ways of building community, connections and driving sharing #cmworld

@NickKellet

 

Q10] Don’t be afraid to create long form content. #cmworld

@heidicohen

 

A10: Time of day and day of week are important for posting engagement and vary by audience. #CMWorld

@SueBrady

 

@Jupiter_Labs Adorable! #CMWorld

@iCopyright

 

@michelewang22 Also add a Pin This button to extend reach of images. #cmworld

@heidicohen

 

@heidicohen Agree, Heidi. ABC: Always Bring Content — Always Be Connecting. Both are about you and people. #CMworld

@IanGertler

 

@CMIContent Lol!! Well, there is that… or suggesting special guests for chats or speakers for confs 😉 #CMWorld

@lttlewys

 

@pamelamuldoon @lttlewys It’s so true 🙂 #CMWorld

@iCopyright

 

@NickKellet What are some of your fav sharing networks? #CMWorld

@KyleAkerman

 

@heidicohen Yes! The less work the user has to do, the better 🙂 #CMWorld

@michelewang22

 

@CMIContent Q10 Without strategy and newsworthy/impactful story to tell, content flounders. #cmworld

@DeniseRuttan

 

Don’t be afraid of your community. Ask them point blank: “What do you guys think?” #cmworld

@Appweevr

 

“Slice & dice content so that you can share it over time. Such as 1 tweet per point in your article.” #cmworld via @CMIContent @heidicohen

@mkfrench

 

@michelewang22 Hi Michele! Definitely a great opportunity! Thanks! #CMWorld

@CMIContent

 

@CMIContent A9 The key is in sharing, discussing and having objective thoughts during community engagement #CMWorld

@SmartUpAsia

 

@DeniseRuttan Stories are at the center of all content. It makes your content memorable. #cmworld

@heidicohen

 

@BrockbankJames Sure was! Would have been more fun if you were here. Next week, same time, same place? #CMWorld

@CMIContent

 

@SueBrady and by channel too! #CMWorld

@vegecomgirl

 

A10: Give your audience something to share. This makes you look good for creating it, and them look good for knowing about it. #CMWorld

@MichaelMooneyy

 

Write story which shares the delight of using your product or service #cmworld

@sagar_mandal

 

Did we miss your question in today’s chat? Email Cathy[at]http://t.co/RnNbBkDhxG and we’ll be in touch. #CMWorld

@CMIContent

 

A10: Producing quality content that our audience wants to read/share. #CMWorld

@iCopyright

 

@KyleAkerman Sharing networks are things like @EmpireAve @triberr @dlvrit @GaggleAMP #cmworld @Inboundorg @reddit @StumbleUpon

@NickKellet

 

@CMIContent I look forward to it for sure! It’s in my calendar! #cmworld

@BrockbankJames

 

Q10] Hyperlink between related articles to broaden context & draw audiences deeper into the brand experience. #cmworld

@MuseContentGrp

 

Offer readers helpful references and links for further discovery. Think of it as “content courtesy”. #cmworld

@Appweevr

 

@iCopyright @Jupiter_Labs A new hashtag for #CMWorld ? #SealedwithaKISS

@vegecomgirl

 

@Appweevr Agree! Why is there a fear to engage at that level? We think they appreciate when we ask. #CMWorld

@CMIContent

 

A10) #CMWorld Offer useful content, build up your network through sharing and caring and be genuine. Don’t write with $$$ in mind!

@Jupiter_Labs

 

Q10] Improve content consumption by providing info your customers seek: product info, answer questions, show them how & reviews #cmworld

@heidicohen

 

Are we LinkedIn? If not why not? Invite me http://t.co/A8zAE4J4x5 #cmworld

@NickKellet

 

@kenericson Ken! Glad you could join us! #CMWorld

@CMIContent

 

@vegecomgirl Agreed! #CMWorld

@SueBrady

 

Thank you @heidicohen for your great insights on content execution! We learned so much! #cmworld

@CMIContent

 

Great #cmworld stream today – way to go as they say 🙂

@businessgp

 

Customers love success!! Tell a story how your customer achieved success with your product/service #CMWorld

@sagar_mandal

 

@sagar_mandal Focus on your customers not on your business. #cmworld

@heidicohen

 

A10: Including voices from thought leaders in blog posts. #CMWorld

@repub_Hub

 

A10. Add in YOUR personality. Make yourself human in your content to connect with your readers both pro and personal #CMWorld

@vegecomgirl

 

@sagar_mandal Great idea! #CMworld

@repub_Hub

 

@businessgp Agree. Think stories. They break through & make facts memorable. #cmworld

@heidicohen

 

Upcoming #CMWorld chat dates/speakers: http://t.co/sdoHtNVLeR Next wk it’s #content effectiveness w/ @leenjones!

@CMIContent

 

Content Marketing: Stuck at 36% http://t.co/zELdvzqiBO via @TonyZambito #CMWorld #CMO #Marketing #B2bSales

@MakingTheNumber

 

@heidicohen re: @DeniseRuttan Stories at center of all content; makes your content memorable. #cmworld > #Storytelling: historical success!

@IanGertler

 

@vegecomgirl @iCopyright Love it <3 #CMworld #SealedwithaKISS

@Jupiter_Labs

 

Fantastic #CMWorld chat @CMIContent @heidicohen Thanks everyone for the great insight! See you next week.

@iCopyright

 

A10. I should add that if your personality is horrid, then maybe keep that away from your content. lol #CMWorld

@vegecomgirl

 

Sorry for missing the majority of #cmworld ! Looking back at the hashtags on my commute home so some RTs coming atcha

@Koozai_Cat

 

I wrote a post on Sharing Networks last week – the underbelly of Social Media @cmicontent @KyleAkerman http://t.co/8gi879To9h #cmworld

@NickKellet

 

@vegecomgirl We definitely agree w/ that – these chats are a great example of that. Thanks so much for your great tweets, Carmella! #CMWorld

@CMIContent

 

More info on todays #CMWorld chat guest @heidicohen: http://t.co/Lhe0vT1FzM. More on content execution: http://t.co/IpNVmDje8a

@CMIContent

 

@kenericson @businessgp Content should start with overarching content strategy & marketing persona. #cmworld

@heidicohen

 

@vegecomgirl Haha! Great follow up. #CMWorld

@CMIContent

 

Another wonderful #CMWorld chat with @CMIContent! Learned a lot form @heidicohen and everyone! Can’t wait until next week.

@repub_Hub

 

Much thanks @heidicohen Always wonderful to have you on a chat, especially, my fav chat from @CMIContent #CMWorld

@lttlewys

 

@businessgp @lttlewys I think #socialmedia suffers from the same bad rep that #pr does; it’s “frivolous” or false #cmworld

@eccushing

 

@vegecomgirl Think about how to play well with others. #cmworld

@heidicohen

 

@Koozai_Cat Thought of that after you said you could join now bc of time change, but ours did too…so back to square one! #CMWorld

@CMIContent

 

@CMIContent A10 Insightful content, simplicity in writing, content using situations the target audience relates to #CMWorld

@SmartUpAsia

 

@businessgp Great to chat!! *sneaks my soapbox back in* #CMWorld

@lttlewys

 

@CMIContent @heidicohen Another great chat. Thanks. #CMWorld

@MichaelMooneyy

 

Our first #cmworld chat couldn’t have better. Huge thank u 2 some pretty smart folks who know their stuff and 2 @CMIContent. #contentbadass

@Appweevr

 

Big round of thanks to today’s #CMWorld participants. You were really #contentmarketing rockstars!

@heidicohen

 

Aww, man I missed #CMWorld today. Been trying to change over DNS servers for 1 of my sites.

@GoodieBagMarket

 

@NickKellet Glad you could make this week, even if you were late again 😉 #CMWorld

@lttlewys

 

@lttlewys @heidicohen @CMIContent Once again, #CMWorld illustrates the value of social and @Twitter to create relationships & share insight!

@IanGertler

 

@repub_Hub @heidicohen Thanks for being here today! That was a fast hour! #CMWorld

@CMIContent

 

@lttlewys @vegecomgirl @iCopyright Great chatting with you today at #CMWorld! Hope you guys have a beautiful week 🙂

@Jupiter_Labs

 

@CMIContent So true. The fear of engagement comes from a fear of being vulnerable. Great content should be vulnerable. #CMWorld

@Appweevr

 

@Appweevr thanks so much for the fantastic contributions! #CMWorld

@CMIContent

 

@eccushing *shines tiara* Social Frivolous?? Nah!! Agree, it’s an uphill battle with some! Have a great afternoon!! @businessgp #CMWorld

@lttlewys

 

#CMWorld – OT Question for you. What are your thoughts on @Snapchat? Can you be too old to use it? Is it suitable for #contentmarketing?

@vegecomgirl

 

When it comes to content execution, start with the basics. #cmworld

@heidicohen

 

@heidicohen You’re the best, Heidi! Thanks for today! And great to catch up beforehand. 🙂 #CMWorld

@cmcphillips

 

@CMIContent You’re welcome! ; ) #cmworld

@Appweevr

 

@Jupiter_Labs @vegecomgirl @iCopyright Have a wonderful afternoon!! Great #CMWorld discussion!!

@lttlewys

 

@Jupiter_Labs @lttlewys @vegecomgirl @iCopyright Thank you all! What a great chat! #CMWorld

@CMIContent

 

@kenericson Stories are still at the heart of great content. Stories make your content memorable. #cmworld

@heidicohen

 

Thanks for letting me jump in on #cmworld chat… it was useful!

@DeniseRuttan

 

@heidicohen @CMIContent Thanks so much for this awesome #content #Marketing #CMWorld chat! You guys rock!!!

@Jupiter_Labs

 

@heidicohen Ahhh, brings me back to the kids book tweets w/ @Appweevr a little while ago! Lessons can always be retaught! #CMWorld

@vegecomgirl

 

Great to see the #CMworld gang!

@heidicohen

 

@vegecomgirl #Snapchat, how do u want to use it? Brands are using it for storytelling, no age restrictions. I prefer Instagram #CMWorld

@lttlewys

 

@NickKellet @lttlewys Ouch is right! Good thing this awesome community pitched in and helped. He’s done the same for others too. 🙂 #CMWorld

@cmcphillips

 

@heidicohen and who owns YouTube ? #CMWorld

@sagarmike

 

Think of creating content like robbing a bank. Get in quick, get everyone’s attention, get out fast and leave behind a great story. #cmworld

@Appweevr

 

@cmcphillips @lttlewys I know. I was only teasing. It was well deserved #cmworld

@NickKellet

 

Another fast & furious #CMWorld Twitter Chat! Tks to @CMIContent @heidicohen & all the awesome participants! Excellent content today!

@pamelamuldoon

 

@DeniseRuttan Thanks for jumping in with both feet! Great insights! We appreciate it and really hope you come back next week! #CMWorld

@CMIContent

 

@vegecomgirl @heidicohen Indeed, lessons will always be retaught. The human condition (played out through content marketing – ha). #cmworld

@Appweevr

 

@heidicohen MT Great Roundup: The Secret to Headlines that attract readers [Research] http://t.co/jvHlsDCMDV #cmworld #contentmarketing

@msbaker

 

@lttlewys @cmcphillips Tuesday = bad day. Up late on Mondays getting blog post / newsletter published. I’m getting #cmworld on brain now:)

@NickKellet

 

@lttlewys Storytelling would be the way to go now. Could tap new audience. But with timed exposure, is it viable in the long-run? #cmworld

@vegecomgirl