Content Hacks and Tools to Double Conversion Rates: A #CMWorld Chat with Matt Heinz 

MattHeinzMost content marketers we know are focused on building an audience, which means they have an eye on which of their content is converting visitors to subscribers or leads. If you are looking for ways to more effectively — or easily — convert your traffic, you’re in luck. Matt Heinz joined our recent #CMWorld Twitter chat to share his favorite hacks and other advice on how to get the most from  your content.

See more from Matt when he presents at Content Marketing World on September 9. His session is Content Hacks: 50+ best Practices, Shortcuts and Tools to Double Your Engagement and Conversion Rates.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Q1: Let’s start from the beginning: Which conversion rates should you be measuring? What do you prioritize? #CMWorld

@CMIContent Oh I love this! I’m Cathy – Marketing Director at CMI…but how do you possibly choose one book? #CMWorld
@cmcphillips

A1: Sales pipeline contribution. That should be the #1 metric for B2B marketers, period. #cmworld
@HeinzMarketing

@CMIContent well, if it makes you feel any better, I’m not a Tigers’ fan either.#iRepTheEvilEmpire#iAmYourFather#PinstripePride#CMWorld
@Mr_McFly

All of them. Every step of the sales journey matters. Just try taking one out…#CMWorld https://twitter.com/CMIContent/status/623524096664469505
@dmboutin

A1: Depends on your goals, but conversions to sales is key #cmworld
@SueBrady

For measuring content, I want to see influence, attention and velocity. Does your content compel people to DO something? #cmworld
@HeinzMarketing

@CMIContent We typically track sales. #cmworld
@AmberOoley

@rachelformaro gotta love those that stay with you through the years!  #cmworld
@CMIContent

Catch-22.  #cmworld
@BrandedCartoons

A1:  Depends on the KPIs needed to measure performances #CMWorld
@connieurway

A1: You should be measuring conversions to sales and contribution. Those should be highly prioritized. #CMWorld @CMIContent
@LeadPath

A1) sales conversions are great, but also is page depth onsite, social sharing and email acquisition. It’s all part of the funnel. #cmworld
@danjrosenbaum

A1: Conversions That End In Sales Are The Most Important. Then, Everything From Newsletter Sign-Ups To Emailing, Etc. #CMWorld
@sgoldberger12

a little late, but glad to be here #cmworld
@ontarget

@CMIContent Hard not to be! It’s so…human, good and bad, and the Atticus Finch character is impossible to dislike! #cmworld
@PatrickHayslett

The purpose, process & position of your #contentmarketing is so important!#YeahWhatConnieSaid#CMWorld  https://twitter.com/connieurway/status/623524645484937216
@Mr_McFly

A1) It depends on the type of industry & biz’s objectives. Priorities = traffic => leads=> purchases #cmworld  https://twitter.com/cmicontent/status/623524096664469505
@Liliholl

A1: at @C2Montreal David Shing mentioned that the only thing that matter was the share rate! #cmworld
@alongtin

@BeantownReview @FreshSparks We need to get t-shirts with that on it. #beantownboyz Ha! #cmworld
@martinlieberman

A1: Some great focus areas around #email marketing and website traffic here: http://ow.ly/PTLX1 #cmworld
@ConstantContact

@SueBrady I agree Sue. You prioritize different metrics for different goals but sales is always at the top of the list.  #cmworld
@LisaMasiello

A1: Sale or lead… I think they are the most important and should be the no.1 goal. #cmworld
@JonTromans

A1: Link click throughs and the amount of time on the website are both big metrics #cmworld
@d3logic

Thx @Mr_McFly Flattered.  My first personalized hashtag lol #CMWorld
@connieurway

Agreeing with most comments today, conversions to sales online and to network (ie email newsletter sign up) #CMWorld
@AntoniaStiedaSa

This is a great article from @Kissmetrics to back that up. #cmworld https://blog.kissmetrics.com/marketing-support-inside-sales/ https://twitter.com/HeinzMarketing/status/623524256333332480
@CrowdContent

Definitely! Measuring content should be based on your communities engagement and interest with your brand #cmworld  https://twitter.com/HeinzMarketing/status/623524496406892544
@LeadPath

A1: What metrics would your CFO want to see? How are you quantifying conversion rate from content for her? #cmworld
@HeinzMarketing

@UXcelsior terrific now that you’re here 🙂 How’s your day, Brandon? #cmworld
@CMIContent

@CMIContent Sonia Gregory tweeting from Scottsdale, AZ! About to start reading Jab, Jab, Jab, Right Hook by @garyvee #CMWorld
@FreshSparks

O-happy-day. More funnel talk. Remember what I always say, whatever you do don’t let your customers know they’re in a funnel.  #cmworld
@BrandedCartoons

A1: You should be measuring most conversations in the start, but the ones that lead to conversion are ones to keep an eye on #cmworld
@ontarget

A1: What are you trying to do? Sell? Attract members? Followers? Message saturation? Track your goals and action items. #CMWorld
@MusicAdamT

@CMIContent Busy, busy. But I found some time to learn & share 🙂 #CMWorld
@UXcelsior

@Liliholl Definitely Liliana, I think it all depends on those factors. #cmworld
@ExperianDQSteph

@martinlieberman @BeantownReview I can design them, and I’d wear it too lol #CMWorld
@FreshSparks

@connieurway I’m sure there will be more in the future ;-)#CMWorld
@Mr_McFly

Absolutely! #cmworld  https://twitter.com/Mr_McFly/status/623524831410159616
@ConstantContact

Measure: Did they give me money? Then, Did they talk about me.  #cmworld
@BrandedCartoons

@connieurway @Mr_McFly Now you have Klout in #McFly. #CMWorld
@MusicAdamT

@AntoniaStiedaSa Great answer. It’s good that we’re all on the same point, so we can focus on how to best get these! #CMWorld
@sgoldberger12

A1: Metrics vary depending on what part of the sales funnel the content is created for. #cmworld
@PatrickHayslett

A1: Clearly converting content into follows, subscribers, leads is important but conversion to opportunity is what really matters #cmworld
@HeinzMarketing
A1) Sales #1, but as far as traffic you’ll want to see loyalty, sign-ups, call to actions being acted on. #cmworld
@Serious_Vanity

I’m staffing up now! @MusicAdamT @Mr_McFly #CMWorld
@connieurway

@LeadPath @CMIContent absolutely! Well said #cmworld
@d3logic

A1: In a world where content seems to be dominating, we like conversions rates of post specific optins #leadmagnets #cmworld
@MarketingMrkt

@C2Montreal Was looking for his Twitter handle… thanks 🙂 @shingy #cmworld
@alongtin

A1 one of our big priorities is to track conversion from MQL to SQL through content & programs #cmworld
@eccushing

I think everyone is pretty much on the same page, converting prospects into sales. #CMWorld
@stephcanarte

Q2: What are the tool(s) you use to measure conversions, and how do you do this? Please be specific. #CMWorld

And isn’t the existential question,”Whyyyyyyyyyyyyyyyyyyy…did the chicken cross the road?:#CMWorld  https://twitter.com/MusicAdamT/status/623525337876549632
@Mr_McFly

A1 @CMIContent Email list sign up from the blog is our big focus this quarter! #CMWorld
@FreshSparks

@HeinzMarketing Can you talk a little more about what you mean by conversion to opportunity? #CMWorld
@dmboutin

@CMIContent We use @googleanalytics to measure our conversions. #cmworld
@AmberOoley

@FreshSparks growing your subscriber list is so important! #cmworld
@CMIContent

@HeinzMarketing can you clarify? I know all the first parts but I’m curios I how do you measure conversion to opportunity? #cmworld
@AntoniaStiedaSa

@ontarget agree totally  #CMWorld
@farmrayzed

A1: Depends on what you’re trying to achieve. Set clear goals from the get go and measure against those. #cmworld
@SocialDave

A1. I agree with this for most, but some companies build communities instead w/generally helpful content #CMWorld  https://twitter.com/PatrickHayslett/status/623525379219824640
@UXcelsior

A2: Super-important to consolidate conversions into a single platform, i.e. Marketo or Eloqua.  #cmworld
@HeinzMarketing
A1: eg in lead gen, if you profited on the campaign, you didn’t spend enough on reach & will lose on the back end in repeat sales #cmworld
@PatrickHayslett

A1: Outside of post specific optins, managing bottom funnel conversions needs as much focus #sales – Eric #cmworld
@MarketingMrkt

@HeinzMarketing Really depend of your goal, if you’re looking for engagement… your CFO will not be happy with your KPI’s! #cmworld
@alongtin

A1b. Consumer product brands are the same. There’s no sales funnel for Coca-Cola or Disney for instance. #CMWorld
@UXcelsior

@arthurhilhorst @nireyal He writes great blog posts, so I will check it out #CMWorld
@FreshSparks

A2: We use @Marketo, as well. #cmworld
@eZangaMeg

@CMIContent A2. Setting up conversions for your site on Google analytics! #cmworld
@AntoniaStiedaSa

@Mr_McFly He was nailed to the punk!!! #cmworld
@JonTromans

A2: Seeing sources & campaigns & impact on sales/opportunity conversion from one platform is key to optimizing for performance #cmworld
@HeinzMarketing

Q2: Use Analytics team here 🙂 (pretty sure they use GA)… Moving to Salesforce soon and am promised they have tools. #cmworld
@SueBrady

A1: Sales conversion, but love the way Matt @HeinzMarketing puts it “conversion to opportunity is what really matters” #cmworld
@wallykoval

A2) hands down, I use Google Analytics to set and monitor goals. What tools do you use to optimize conversions and content? #cmworld
@danjrosenbaum

@CMIContent A2) We love to see Facebook offer claims and redemptions as well as FB Ads conversions on the website #cmworld
@TheNewMrsRez

A2. Giving Hubspot a spin right now, CRM only. (We’re a niche pub, so mainly focused on ad sales.) #CMWorld
@UXcelsior

A2: Google Analytics is great, but you need to see the path all the way to the sale (i.e. tie into CRM) #cmworld
@HeinzMarketing

@FreshSparks @CMIContent Social analytics from Twitter and Facebook also help me measure any conversions. #CMWorld
@sgoldberger12

@UXcelsior That’s another viable strategy, definitely easier to get up and running. #cmworld
@PatrickHayslett

@SocialDave @alongtin It’s Dave from Montreal! Comment ça va aujourd’hui? #CMWorld
@FreshSparks

A2: We use Converto to help track conversations #cmworld
@amywhiggins

@UXcelsior Very true. Worked with social enterprises where sales & leads don’t count but community does…. #cmworld
@JonTromans

Both the tools mentioned are effective #CMWorld  https://twitter.com/HeinzMarketing/status/623525887150059521
@pipalwa

A2: As far as seeing if your content is doing well, using social media metrics like @hootsuite are always very helpful #CmWorld @CMIContent
@LeadPath

A2) UTM codes and unique URLs for campaigns & number of transactions if e-commerce. #cmworld  https://twitter.com/cmicontent/status/623525603958886401
@Liliholl

@SueBrady That seems like the popular answer! #cmworld
@ExperianDQSteph

A2: TOP 50 TOOLS TO MEASURE THE EFFECTIVENESS OF YOUR ENTERPRISE MARKETING CAMPAIGNS: http://bit.ly/1FURhnT #cmworld
@ontarget

A2: We typically use Google Analytics to track goal conversions. Very flexible and applicable for a range of websites. #cmworld
@netvantage

A2: I mostly use Google Analytics and HubSpot. It just depends on what the conversion is. #CMWorld
@JeremyBednarski

A2: Smallbiz with small budgets who can’t afford enterprise software can use free #crm tools.. we like @zoho and @activecampaign #cmworld
@MarketingMrkt

@FreshSparks Ça va super… thunderstorms and rain… nice quiet day 🙂 @SocialDave #cmworld
@alongtin

mixpanel allows you to set up events and is far more powerful than Google Analytics, integrate with your CRM using Zapier or IFTTT #cmworld
@arthurhilhorst

@sgoldberger12 @CMIContent Good call, the Twitter analytics interface has come a long way & it’s a much better user experience now #CMWorld
@FreshSparks

@ontarget great resource. Thanks for sharing!  #cmworld
@CMIContent

@Liliholl those are great for non e-commerce too! #cmworld
@danjrosenbaum

A2:  Tools I use are @googleanalytics @SocialBro @Twittercounter dashboards tells me what areas need tuning or excelling #CMWorld
@connieurway

@pipalwa  @HeinzMarketing Can Marketo track non email generated leads to the sale? #cmworld
@SueBrady

A2: @zoho and @activecampaign integrate so those #leadmagnet conversions can flow from signup to top of funnel pipeline easy! #cmworld
@MarketingMrkt

A2: Twitter analytics and @Hootsuite are tools we use #cmworld
@d3logic

A2) Site-wise, Google analytics, Statcounter sometimes (it’s quick and easy when I just want a general view). #CMWorld
@Serious_Vanity

@LeadPath @hootsuite @CMIContent Very true. There are lots of options out there & reviewing the metrics based on your goals is key. #CMWorld
@sgoldberger12

A2: For social, I compare metrics with GA, @SimplyMeasured and @SproutSocial – It’s all about tracking what’s important to ur team #cmworld
@amywhiggins

A2 I get it’s nice to know that content is read, but do tools like Google Analytics, Hootsuite help track sales??? in B2B? #cmworld
@tracibrowne

@AntoniaStiedaSa it requires integration with your CRM to see the full path to close (or not) #cmworld
@HeinzMarketing

IMO Google Analytics is an amazing tool; free too. #CMWorld  https://twitter.com/SueBrady/status/623526063654727680
@UXcelsior

@tracibrowne hi Traci! Good to see you today 🙂  #cmworld
@CMIContent

A2) Anyone use the Facebook pixel tracker for conversions? #CMWorld
@dmboutin

@FreshSparks @CMIContent Such a long way! Even users not running Twitter ads can finally access, too. #CMWorld
@sgoldberger12

A2) Twitter, Pinterest, FB analytics, http://unfollowers.com for social media. #CMWorld
@Serious_Vanity

@FreshSparks @sgoldberger12 Agreed! Twitter and Facebook campaigns have become more transparent since interface updates. #cmworld
@CrowdContent

@CMIContent Not a problem! #cmworld
@ontarget

A2: Great point @danjrosenbaum! Google Analytics is a powerful tool for the now, and for future strategy: http://ow.ly/PTNzd  #cmworld
@ConstantContact

@juliezisman content hacks for doubling conversion rates! #cmworld
@CMIContent

@danjrosenbaum @HeinzMarketing Also track the  customer journey – like do the hunt around b4 converting? #cmworld
@amywhiggins

Loving all the new tools I’m hearing about today! I thought I was well versed & now I’m being exposed to so much more:) #CMWorld
@AntoniaStiedaSa

A2. Google analytics, Hootsuite for social insights and marketing automation tools. It really depends on the company though. #CMWorld
@stephcanarte

Q3: What is your favorite content marketing hack to increase conversions? Why? #CMWorld

@AntoniaStiedaSa we agree!  #cmworld
@CMIContent

@CMIContent A2: @googleanalytics is a great tool to measure metrics and conversions #cmworld
@SMB_Mkt_Consult

@FreshSparks  @alongtin Quiet yes, except for that thunder! Jeez!! #cmworld
@SocialDave

A2) Company doesn’t pay for  tools so use Twitter analytics, Facebook analytics #cmworld
@farmrayzed

A2: I tend to use Google Analytics, track clicks & goals. Don’t work with enterprises so not used too many big data tools #cmworld
@JonTromans

A2: As a small agency you have to be creative with that… UTM, analytics and any free tools that we can find #cmworld
@alongtin

Nice Topic! Looking forward to the recommendations! #CMWorld  https://twitter.com/CMIContent/status/623526980055662592
@juliezisman

Great list! @ontarget: A2: TOP 50 TOOLS TO MEASURE THE EFFECTIVENESS OF YOUR ENTERPRISE MARKETING CAMPAIGNS: http://bit.ly/1FURhnT #cmworld
@LaToyaReports

A1: Keep metrics simple. Follow what content and pages work, deep engagement from forms  and subscribes #CMWorld
@renepower

@SocialDave The last one was LOUD!!! @FreshSparks #cmworld
@alongtin

.@tracibrowne @HeinzMarketing If the sale is your goal. Different goals for each leg of the customer journey, even after sales. #CMWorld
@UXcelsior

A2: @amywhiggins, We love all these! Awesome tools that aren’t too ‘techie’ #cmworld
@ConstantContact

A3: Provide massive value, but leave them wanting more #cmworld
@HeinzMarketing

Why some companies are giving up on content marketing (and why you should double down) http://heinzmkt.in/1Gz5ByJ #cmworld
@HeinzMarketing

A3: Not sure if this is a “hack” but account targeted content #cmworld
@amywhiggins

@amywhiggins customized content? =) #cmworld
@HeinzMarketing

A3:to increase conversion rates, this seems to be a great method to try (and I hope to!): http://www.widerfunnel.com/conversion-rate-optimization/evolutionary-site-redesign?mkt_tok=3rkmmjwwff9wsronuq7jzkxonjhpfsx%2F6e8vuak3lmi%2F0er3fovrpufgji4atcflpa%2Btfawtg5toziv8r7fhk816y9aqwxxm … #cmworld
@SueBrady

@UXcelsior sales is always the goal in marketing, otherwise, what’s the point? @HeinzMarketing  #cmworld
@tracibrowne

A3: Appeal to your customer’s needs, then show you’re the best solution to their problem. (Not really a hack, but a tip!) #cmworld
@eZangaMeg

@alongtin @SocialDave High of 104 and no clouds over here lol. Missing the rain. #CMWorld
@FreshSparks

A3: We LOVE post specific #leadmagnets.. “Content Upgrade” etc.. Why? Because we’re a lead magnet marketplace =)  – Eric #cmworld
@MarketingMrkt

@CMIContent End with a question and open up the discussion to continue engagement. #cmworld
@AmberOoley

A3. Email newsletter/info prompt upon website exit. Annoying, but effective. #CMWorld
@UXcelsior

@amywhiggins exactly! #cmworld
@HeinzMarketing

🙂 #cmworld https://twitter.com/amywhiggins/status/623527552615907332
@carmenhill

A3: Tweaking copy to answer questions that may prevent a conversion from happening. E.g. more product details. Hardly a hack. #cmworld
@netvantage

A3: Give enough away but not too much… make them want more. #cmworld
@JonTromans

A3: Most Of Your Effort Should Be On Creating New Content – ie Engaging, Native Images – That Lead Customers To Convert. #CMWorld
@sgoldberger12

A3: The optins you get from a post specific checklist or cheat sheet are extremely warm leads.. Probably more ready to buy than not #cmworld
@MarketingMrkt

A3: @goodbits @paper_li   clipping content and bundling into a newsletter or paper are great ways to hack content #CMWorld
@connieurway

A3: Leave your readers/community wanting more by creating useful content. It will make them engage regularly, too #CMWorld @CMIContent
@LeadPath

@CMIContent A3) Always make the audience feel like their opinions matter, on everything #cmworld
@TheNewMrsRez

@amywhiggins girl, you kill me #CMWorld
@MoninaW

A3. Run an incentive campaign with an expiration. Creating a sense of urgency for high value can lead to increased conversions. #CMWorld
@LMHinz

Will be doing so soon, within a month @dmboutin #cmworld
@BeantownReview

A3. Being smart about creating gated content #CMWorld
@stephcanarte

A3) Hard to call it a hack because it’s just common sense. Know the audience & be specific when creating anything they can use. #cmworld
@Serious_Vanity

@HeinzMarketing Yes! Customized content and even using products like @DemandBase to personalize your messages #CMWorld
@amywhiggins

A3: Yes! Calls to action – so vital! #CMWORLD https://twitter.com/UXcelsior/status/623527605975658496
@ConstantContact

A3 – new tool to find influencers using your content – http://t.co/Ibw7RS6OxR, influencers are essential! #cmworld and it’s free 🙂
@arthurhilhorst

.@UXcelsior Can’t deny the effectiveness of an exit overlay. +1 🙂 #cmworld
@PeppersWrite

@tracibrowne @HeinzMarketing Ultimately, but sales goals don’t apply to the entire funnel. Rep & amplification can go a long way #CMWorld
@UXcelsior

A1: @CMIContent Traffic sources / bounce rates / time on site / second page / did they convert? #CMWorld
@marceldigital

A3: Any channel that you have + CTA … works fine with me 🙂 #cmworld
@alongtin

A1 & A2: http://bit.ly/1wl3lc0 Great info for both #cmworld http://t.co/STvjyRGvwj
@ontarget

A3: The right content at precisely the right time. Use lead scoring & intent data to help. #cmworld
@HeinzMarketing

@amywhiggins @HeinzMarketing Ha this metaphor is spot on. #CMWorld
@sgoldberger12

@CMIContent A3. Create a conversation through content. Don’t give all the answers, leave room for opinions! #cmworld
@Pearl_Capital

Agree! A3. Run an incentive campaign with an expiration. Creating a sense of urgency for high value can increase conversions. #CMWorld
@HealthcareMBA

@HeinzMarketing How do you score your leads? Outside source? #cmworld
@SueBrady

@tracibrowne @HeinzMarketing And we’re often marketing our company in general, not a specific product, right? #CMWorld
@UXcelsior

@UXcelsior @tracibrowne @HeinzMarketing Sales goals? You mean lead gen? Even awareness goals = lead gen (just a longer time) #cmworld
@amywhiggins

A2: Tools to measure conversion, currently using Marketo – need to set up properly and helpful to have everything in one place. #cmworld
@creativechaosc

A3: Test! Test! Test!  I finally am at effective conversions on the LinkedIn self- service platform, but it took a lot of testing. #CMWorld
@juliezisman

A3) Clear CTA and simple sign up process #cmworld
@hitsmcghie

A2: Custom Google Analytics for web, Campaign Monitor for email, Hootsuite Pro for social #metrics #cmworld
@renepower

@SueBrady yes, using collected data plus outside appended data  #cmworld
@HeinzMarketing

A3) I think we all agree that more than hacks we are all providing tips! #cmworld
@Liliholl

A3: @CMIContent Keeping your finger on the pulse – if you know what the audience is looking for and wants, you provide value. #CMWorld
@marceldigital

A3. Calls to action is key! #CMWORLD
@HealthcareMBA

This could be my new life motto #CMWorld  https://twitter.com/BrandedCartoons/status/623528089759391744
@MoninaW

A3: using survey tools like Qualaroo to ask questions direct to your audience re: “what stopped you from signing up today?” #cmworld
@PeppersWrite

Map content to the customer journey! (Hi Matt!) :-)#CMWorld  https://twitter.com/HeinzMarketing/status/623527983454810112
@juliezisman

A3) Valuable content is the best “hack”. Checklists, tools, guide, actionable content is the best way to gain trust & conversions. #cmworld
@CrowdContent

@amywhiggins @tracibrowne @HeinzMarketing Right, but that’s thinking audience to salesperson. Many exceptions #CMWorld
@UXcelsior

A2: @CMIContent Google Analytics, VWO, and Hotjar. Are they following the logical next step? Are you CTAs visible or enticing? #CMWorld
@marceldigital

@HealthcareMBA Many think of CTAs as URLs. Expand beyond URLs, like what do you want them to do next? #cmworld
@amywhiggins

Q4: What are some of your favorite hacks to increase the reach of your content? #CMWorld

This! Provide value, earn your audience. Trust converts. 🙂 #CMWorld  https://twitter.com/CrowdContent/status/623528381003362308
@UXcelsior

@UXcelsior agree completely…which is why you must track through CRM…not just Google analytics and social sharing @HeinzMarketing #cmworld
@tracibrowne

@CrowdContent We couldn’t agree more! – Eric #cmworld
@MarketingMrkt

A3 @CMIContent Ask for feedback on blog content from community, convert some to subscribe while they are there reaping the value! #CMWorld
@FreshSparks

@MoninaW mmmmm …. add some cats or any singing animals! #workslikemagic #cmworld
@alongtin

A4: Newsletter offer pop-ups, to the right visitor at the right time. Our NL signups are up 7x with this #cmworld
@HeinzMarketing

@UXcelsior Can you expand “exceptions? cc @tracibrowne @HeinzMarketing #CMWorld
@amywhiggins

@tracibrowne  @HeinzMarketing I believe in the best tool for the job, especially in software. #CMWorld
@UXcelsior

A3: Consistent, compelling content. It works every time…#CMWorld http://t.co/W7v4OO8CLl
@Mr_McFly

My love/hate relationship with pop-ups (#cmworld hack) http://heinzmkt.in/1LqNQtB
@HeinzMarketing

Q3: What is your favorite content marketing hack to increase conversions? #CMWORLD  https://twitter.com/CrowdContent/status/623528381003362308
@Pearl_Capital

A4: Offer Incentives To New & Existing Customers. Doing So Will Increase Your Content’s Reach. #CMWorld #ContentMarketing
@sgoldberger12

A4: @CMIContent Audience research and segmentation. Know where they are, what they want, get involved, and provide value. #CMWorld
@marceldigital

A3: There’s nothing that can replace good engaging content. #cmworld
@d3logic

A4: Using twitter chats to find influencers and like-minded folks to build relationships with later on… – Eric #cmworld
@MarketingMrkt

A4 – building awesome relationships with #influencers propelled my last post beyond 5k shares, still can’t believe it #cmworld
@arthurhilhorst

A4: Actively engage influencers who can exponentially amplify your reach #cmworld
@HeinzMarketing

A4: #CMWorld  https://twitter.com/Mr_McFly/status/623528876652765185
@Mr_McFly

A4)  Follow a publishing schedule.  Don’t just post once and forget it.  #cmworld
@hitsmcghie

A4: You have to share your content on social. If you don’t eat up your own gospel, readers won’t either. #cmworld
@eZangaMeg

A3: Make your content something they look forward to reading: http://ow.ly/PTP8L #cmworld  https://twitter.com/HealthcareMBA/status/623528341002436609
@ConstantContact

@CMIContent A4) Same as garnering convos – Be engaging, ask questions, make opinions matter – feeling valued will lead to sales #CMWorld
@TheNewMrsRez

A1: #cmworld I missed roll call. Parker here. Conversion rate – touchpoint, response, vet for CRM and if follow-up resulted in new customer.
@talithaparker

@CMIContent A4. Tag authors of posts you’re sharing to increase the reach of your content (and give credit where it’s due!) #CMWORLD
@Pearl_Capital

A4: I always try to find a way to give a second or third life (even more) to a content! #cmworld
@alongtin

Eight ways to reach & engage influencers in your industry http://heinzmkt.in/1MFMubA #cmworld
@HeinzMarketing

It’s answer-bonanza here! Some much great content. Figures, since we’re chatting about #contentmarketing! :p #cmworld
@SocialDave

Assuming you mean tailoring specific offers to specific content. Makes sense 😉 #CMWorld https://twitter.com/HeinzMarketing/status/623528759312912384
@dmboutin

@amywhiggins @tracibrowne @HeinzMarketing E-commerce for instance. Consumer products. Some new SaaS models. #CMWorld
@UXcelsior

@Mr_McFly may be the best one you’ve shared! lol #cmworld
@CMIContent

A4: Actively use your awesome content archive! Repurpose old but great content in your NL, via TweetOldPost, etc. #cmworld
@HeinzMarketing

A4: Repurpose the content on different platforms BUT only the ones that make sense to the visitor. I love audio atm 😉 #cmworld
@JonTromans

@HeinzMarketing I visited a big today with two pop ups U had to close to read the post. I almost left! #CMWORLD
@SFerika

Break it up and send it everywhere. #cmworld
@BrandedCartoons

A4: Great content, calls to action, amplify with social media, SEO… #cmworld
@LaToyaReports

This! #CMWorld https://twitter.com/HeinzMarketing/status/623529013366116353
@juliezisman

A3: Do click holes count as a “content hack”? #cmworld
@amywhiggins

A3: Including a single strong CTA along with right content & audience. #CMWorld #contentmarketing
@creativechaosc

A4) Share in relevant communities, guest blogging  #cmworld
@Serious_Vanity

A4 Market your content. I just created a video teaser for a piece I wrote for a client…we’ll see if it works… #cmworld
@tracibrowne

A4: My “hack” is to find people talking about that topic on social and interact with them/share useful info. #cmworld
@JacksonSalzman

@MarketingMrkt Well said 🙂 #cmworld
@alongtin

@SFerika yeah, some clearly still suck and provide a terrible user experience #cmworld
@HeinzMarketing

A3: Incredibly valuable content PLUS CTA (80% soft / 20% hard) #cmworld
@LynnRubyAZ

A3: Content conversion hack? No short cuts here – it has to be highly targeted helpful content (tho cats can help) #CMWorld
@renepower

@MarketingMrkt we may be biased but we’re a big fan of Twitter chats 🙂  #cmworld
@CMIContent

A4: real-time conversations with other Twitter users… help them help you #CMWorld #teamwork
@TheWhitleyGroup

A4:Engage with your community. If you make your community feel valued, they will want to read your content #CMWorld @CMIContent
@LeadPath

@CMIContent Sharing on social media + with coworkers via email. Good content will be shared. #cmworld
@AmberOoley

A4: Using hashtags, keywords, including content and info of influencers to have a talking point, sharing on social media #cmworld
@Marty_Marketing

@HeinzMarketing rather I visited a blog today with two pop ups and nearly left before reading! #CMWorld
@SFerika

A4 – finding awesome influencers with your own #content, I’m using this tool lately. Just upload it and get a list 🙂 #cmworld
@arthurhilhorst

A4) Always adding the share buttons on webpages & encouraging readers to spread the word via social & clear CTAs. #cmworld
@Liliholl

A4. I’m a minimalist at heart.  Keep your message and design simple #CMWorld
@HealthcareMBA

@alongtin yes! Reuse content!  #cmworld
@CMIContent

@HeinzMarketing Love the idea of re-purposing content. Social media makes for such short shelf lives! #cmworld
@Pearl_Capital

@Pearl_Capital @CMIContent Love this! Tag on website and on social. Make the content personal 🙂 #cmworld
@amywhiggins

@marceldigital We’re glad you joined! #CMWorld
@sgoldberger12

A4. Community is everything. Create the content your specific audience wants & they will give it wings. #CMWorld
@LMHinz

A4: Making your content easily sharable with clear CTA that you want it shared help  #cmworld
@Marty_Marketing

@SFerika that’s not helpful, it’s intrusive…and annoying #badexecution #cmworld
@HeinzMarketing

Great answer! I repurpose content like it’s my job (which it is). #CMWorld https://twitter.com/HeinzMarketing/status/623529250528825344
@dmboutin

A4: Using good hashtags is a great way to get more people to see your content! #cmworld
@d3logic

A4: Master of the obvious: Don’t gate it if you want folks to read it. There’s a time and a place.  #cmworld
@SueBrady

@amywhiggins @CMIContent Exactly! Thanks, Amy! #CMWORLD
@Pearl_Capital

A4: Having a personality on SM, providing stimulating content (visual helps), collaborating with others, weekly posts: all 4 free #cmworld
@ontarget

A4) REPURPOSE – a blog is an infographic or infoposter waiting to happen. It’s a podcast script. Combine both for a video. #cmworld
@Serious_Vanity

A4. Spend time on headlines & images. Of course, once you get the shares & clicks content must provide value. #CMWorld
@UXcelsior

Growth Hack #1: Make it interesting. #cmworld
@BrandedCartoons

A4: Absolutely! Re-purposing content can give it an exponentially longer shelf-life through #socialmedia #cmworld  https://twitter.com/eZangaMeg/status/623529126331334656
@ConstantContact

A4. Beyond sharing your content across your own social networks look for specific groups engaging with similar topics. #CMWorld
@stephcanarte

A3: Understand when to gate and when to give. Some of my best campaigns have been ungated materials. #CMWorld
@juliezisman

Tagging other influential pages/people in our posts! @CMIContent #CMWorld  https://twitter.com/CMIContent/status/623528616731611136
@hypestrategic

A4 @CMIContent More reach w/ @triberr @Inboundorg @GrowthHackers @StumbleUpon. Email those mentioned in a post. Email your list. #CMWorld
@FreshSparks

A4 – finding awesome influencers with your own #content, I’m using this tool lately. Just upload it 😉 #cmworld http://content.onalytica.com
@arthurhilhorst

@HeinzMarketing Amen Matt. You get how social media works! #cmworld
@Marty_Marketing

A4: You can create great content, but if no one knows about it it’s like a tree falling in a forest  #cmworld
@LaToyaReports

@SFerika right? At least let me read what I came there for first @HeinzMarketing #cmworld
@tracibrowne

Yes, this! Don’t forget SlideShares 😉 #CMWorld https://twitter.com/Serious_Vanity/status/623529651659354112
@dmboutin442

A4: Actively engage with #influencers, ask questions to your audience and using relevant hashtags #cmworld
@SMB_Mkt_Consult

I’m surprised no one is recommending creating a massive Direct Mail campaign! #cmworld
@BrandedCartoons

@CMIContent Yeah, but in a different way… twist and turn it, you’ll reach different people and different market! #cmworld
@alongtin

A4: Highly recommend @getlittlebird to find influencers in your industry who can accelerate content reach #cmworld
@HeinzMarketing

A4: Finds users interested in similar topics you are sharing and share your content w/ them.  #cmworld
@Marty_Marketing

@TheWhitleyGroup Not to mention it’s fun! #cmworld
@Pearl_Capital

Make your content work hard! #CMWorld https://twitter.com/Serious_Vanity/status/623529651659354112
@juliezisman

Great tip from the conversion pro. #cmworld https://twitter.com/HeinzMarketing/status/623528759312912384
@CrowdContent

@CMIContent #CMWorld Q2 I use e-mail list apps to see, though depends exactly on the product/strategy specified.
@dynamic_digi

Can also deconstruct a video into those parts. Great tip to be productive & reach different types of ppl #CMWorld  https://twitter.com/Serious_Vanity/status/623529651659354112
@UXcelsior

@HeinzMarketing @SFerika #SadPanda  Popups should be helpful, not blockers – like Forbes daily thoughts #Cmworld
@amywhiggins

@SueBrady it’s interesting to see how many sites default to gating instead of building that initial relationship with content. #CMWorld
@SFerika

A4. Crowdsource and engage your audience daily #cmworld
@HealthcareMBA

Powerful! #cmworld  https://twitter.com/arthurhilhorst/status/623529002242830337
@LynnRubyAZ

@dmboutin yes! @SlideShare is a terrific platform for this. #cmworld
@CMIContent

A4: Article that helps you expand your reach on #socialmedia #cmworld : http://bit.ly/1CNJABB
@ontarget

A3: quick actionable lists that offers reputable, innovative and easy to integrate #webcontent platforms #cmworld
@talithaparker

We’re digital marketers round these parts haha #CMWorld https://twitter.com/BrandedCartoons/status/623529901354786816
@dmboutin

@CMIContent #CMWorld currently most digital on my products is through social and then e-mail.
@dynamic_digi

@amywhiggins @SFerika great example of pop-ups augmenting site/content experience vs. detracting from it #cmworld
@HeinzMarketing

A4:  Twitter chats #CMWorld
@connieurway

A4. Last but not least – design specifically for each platform #cmworld
@HealthcareMBA

@BrandedCartoons Tho don’t pooh pooh DM. It still works to the right audience #cmworld
@SueBrady

A4: Out latest #OtTip also helps with this question too #cmworld http://t.co/YhOY8H7MCH
@ontarget

@JonTromans @CMIContent Yes, since the different platforms exist and prosper for a reason. We therefore have to optimize for each. #CMWorld
@sgoldberger12

Interesting that smart marketing tactics that just make sense are considered “hacks”…lol. #CMWorld
@JeremyBednarski

@amywhiggins @HeinzMarketing do you ever read them? I just madly look for the place to click past. #CMWorld
@SFerika

Repurpose repurpose repurpose.  Agreed #cmworld  https://twitter.com/HeinzMarketing/status/623529250528825344
@LynnRubyAZ

Simple, right? 😉 #cmworld https://twitter.com/BrandedCartoons/status/623529680088530944
@carmenhill

A4) Use Google Keyword Planner to make your content SEO friendly. Share and reshare evergreen content. #cmworld
@danjrosenbaum

According to @forbes over 90% of content increases shares when social media icons are included  #cmworld
@Marty_Marketing

A4: Don’t be afraid to republish/rebuffer your best content! It’s the Long Tail of Content!  #cmworld
@SocialDave

Q4: syndicate helpful blog content on sites where you know your readers hang out #CMWorld + link back to a dedicated landing page with CTA
@PeppersWrite

Q5: How often do you suggest measuring your content? Real-time or on a schedule? #CMWorld

@Marty_Marketing Agreed! LinkedIn groups, Facebook groups and even some Reddit communities can help expand content exponentially #CMWorld
@stephcanarte

Ok, how about Fax ads! @SueBrady @BrandedCartoons Tho don’t pooh pooh DM. It still works to the right audience #cmworld
@BrandedCartoons

@SFerika Always surprising to see it. They must see their bounce rates! #CMWorld
@SueBrady

@SFerika I read the Forbes daily thoughts, yes. #CMworld
@amywhiggins

A4: Depending on content and/or campaign, engaging influencers is a great hack to increase reach.  #cmworld #contentmarketing
@creativechaosc

@BrandedCartoons Totally agree with that one! #CMWorld
@SueBrady

@tracibrowne @HeinzMarketing exactly! I’d be much more open to subscribing AFTER reading a great post. #CMWorld
@SFerika490

A5: Interested to see how the responses compare from last week  #cmworld
@LaToyaReports

@tracibrowne ha! Yes, you caught us. We tried to catch it before it went out lol #CMWorld
@CMIContent

A5: Next one up. People need to be paying attention to what is working (or not) and pick up where the departing person left off. #cmworld
@shawn_turner1

@stephcanarte All great communities where users are engaging and sharing useful content and information #cmworld
@Marty_Marketing

A4: You simply aren’t going to convert everybody. We call it a sales funnel (not a sales cylinder) for a reason! #cmworld
@HeinzMarketing

A4; Content reach hack? Watering holes. Social. Email. LinkedIn personal, company, group and publisher updates. #cmworld
@renepower

@HealthcareMBA Always go back to the basics 🙂 #cmworld
@alongtin

Another great way to expand reach of content is having your team believe in your content. If so, they will share to their audience. #cmworld
@CrowdContent

@CMIContent Depends on marketing efforts, but weekly to monthly seems doable. #CMWorld
@AmberOoley

@UXcelsior There are so many options once you bring multimedia into it, you could make a piece of content immortal! 😉 #CMWorld
@Serious_Vanity

A5: @CMIContent Depends on the channel – real time to get social data and for future reference, scheduled if you distributed widely #CMWorld
@marceldigital

@CMIContent We measure ours at the end of every work week. It’s amazing to see how much can change in just one week! #CMWORLD
@Pearl_Capital

A5: You’ve gotta be careful who you let speak out on behalf of your brand. When they leave, their values can wildly shift.  #cmworld
@eZangaMeg

@CMIContent A5) We always look at post actions and use @SproutSocial for birds eye and detailed reporting. #CMWorld
@TheNewMrsRez

Increase blog traffic & engagement: Six commenting best practices http://heinzmkt.in/1LqGV3s #cmworld
@HeinzMarketing

A5: If a personal brand is affiliated with a company and he/she/trans leaves, then that person takes that brand with them #cmworld
@Marty_Marketing

A5: Unless that person helped shape that brand in tern, the brand stays  #cmworld
@Marty_Marketing

A5 I find I like to do this when I’m trying to avoid doing something else 😉 #cmworld
@tracibrowne

Q5) Rebrand quickly or embrace their legacy. That goes for the person and the brand! #CMWorld
@Serious_Vanity

A5: Both. Always. Be. Measuring. According to your goals. #CMWorld http://t.co/YXvcoAIhlr
@Mr_McFly

A5: If you have to schedule measurement, you’re doing it wrong #cmworld
@HeinzMarketing

A5: We measure almost daily and then look back over every week to see what worked and didn’t work with our community #CMWorld @CMIContent
@LeadPath

A4: Interview influencers in your blog posts, videos, etc., so those influencers have an interest in promoting your content. #CMWorld
@orangemagazine

A5: We’re more about real time measurements, so we can quickly change our approach on the fly. #cmworld
@d3logic

A5 – measure every time at the end of week, grab a few beers, learn and the iterate and improve ! #cmworld
@arthurhilhorst

@Serious_Vanity As long as the information stays relevant to your audience! 🙂 #CMWorld
@UXcelsior

A5: If I like the brand, I’ll stick around. I’d also follow the original person to the next gig or follow their personal accts. #CMWorld
@JeremyBednarski

@CMIContent A5 I like weekly review of content performance. It’s frequent enough to amplify what’s working without overdoing it. #CMWorld
@SFerika

A5) I would say both. Each campaign has its own needs. But don’t get obsessed w/ “real-time” #CMWorld  https://twitter.com/cmicontent/status/623530313734598656
@Liliholl

A5) Why not both? Could help find small wins vs big wins? #CMWorld
@SauravRimal

@sgoldberger12 @CMIContent Thinking of recording audio versions of my blog posts for easier consumption….. #cmworld
@JonTromans

A5) A mix of both. Real-time allows you to change tactics. Over time allows you to see if your strategy is working. #cmworld
@danjrosenbaum

@LaToyaReports @CMIContent Great #content is it’s own most powerful #marketer. #CMWorld
@WashingtonianCM

A5: If you can increase your scalability by upwards of 40%, your brand should see sheer increase in shares and involvement #cmworld
@Marty_Marketing

A5: Our team does weekly analytics reports on our content. #cmworld https://twitter.com/CMIContent/status/623530313734598656
@ontarget

@JeremyBednarski That’s the power/value of building a loyal community 🙂 #CMWorld
@UXcelsior

A5: The best time to identify and correct something that’s not performing is AS SOON AS POSSIBLE #cmworld
@HeinzMarketing

We have a service dog that is trained to bark anytime someone shares a post. #cmworld
@BrandedCartoons

@UXcelsior And that’s another great reason to repurpose – different adaptions can speak to different audiences. Farther reach! #cmworld
@Serious_Vanity

A5: What Metrics Are You Looking At To Measure Conversions? I Usually Suggest A Post-Time Review But Depends On Metrics. #CMWorld
@sgoldberger12

A5) The best and easiest way to measure? Send yourself automated reports right to your inbox where you’ll see it. #cmworld
@danjrosenbaum

I had to switch from HP laptop to mobile #cmworld I can see my router and internet service vanishes #poof #problems
@BeantownReview

Q5)  Keep breathing life into the brand w/ relevant, new & informative material & soon the name/face that left will be “past tense” #CMWorld
@farmrayzed

Awesome advice all around! @HeinzMarketing @amywhiggins @UXcelsior @danjrosenbaum #CMWorld
@ConstantContact

@HeinzMarketing Not necessarily! It’s good to check in on a regulated basis to track your performance and results. #CMWORLD
@Pearl_Capital

A5 – measure every time on Friday, grab a few beers, learn and iterate and improve ! #cmworld
@arthurhilhorst

A5: If you aren’t measuring real-time, how much time/money/resources are you wasting on stuff that isn’t working in the meantime? #cmworld
@HeinzMarketing

The dogs name BTW is Funnel. #cmworld
@BrandedCartoons

A5. It really depends on the dynamics of each team but I think it’s always worth to keep an eye on daily analytics #CMWorld
@stephcanarte

A5. Measure content in real time & on a schedule. Maximize real time opportunities; adjust content w/ intelligence that needs time #cmworld
@LMHinz

Perfectly put, doing both is a great way to find out fast if an idea is working! Scrap it or continue?? #cmworld https://twitter.com/SauravRimal/status/623530984420474881
@ontarget

@HeinzMarketing so true! Well said. #cmworld
@d3logic

@Pearl_Capital for reporting I agree with you, but for measuring you really need to be always on #cmworld
@HeinzMarketing

@JonTromans @CMIContent Smart! Where are you thinking to share? Facebook & YouTube would be my pics first-hand. #CMWorld
@sgoldberger12

@HeinzMarketing Always is always better! Great tip, Matt. #CMWORLD
@Pearl_Capital

.@HeinzMarketing Even with multiple channels in use? Scheduling isn’t bad if you are in charge of large sites & distribution, right? #cmworld
@marceldigital

A5: It depends on what the goal of the content is. Mostly measure on a schedule- real-time not always an option. #cmworld #contentmarketing
@creativechaosc

@juliezisman It’s like the creation is just the beginning. Like a Lego block – on its own it’s cool, but let’s make stuff! #CMWorld
@Serious_Vanity

A5: Daily… Schedule….. real time can get a bit OCD and wastes time 😉 #cmworld
@JonTromans

@stephcanarte I’m with you on that one! #CMWorld
@alongtin

Funnel scoot on the carpet when one of our Tweets goes sour. #cmworld
@BrandedCartoons

Q6: Can you ever over-optimize your content for conversions (i.e. the law of diminishing returns)? #CMWorld

A5: Depends on the content & strategy. For short-lived events -> measure in real-time. Otherwise, measure on a schedule d/w/m/y. #cmworld
@SocialDave

Innovative 🙂 #CMWorld  https://twitter.com/BrandedCartoons/status/623531194056110080
@carmenhill

Q6: Absolutely, if you push too hard for conversion you can kill the value & impact of the content #cmworld
@HeinzMarketing

A5b. I’d also add, analytics aside, monitor/listen daily. Maybe CX not marketing issue, but can miss opportunities or fail big #CMWorld
@UXcelsior

A5: Measuring content weekly and keeping track of your measurements in a social dashboard #cmworld
@SMB_Mkt_Consult

#KCA #VoteJKT48ID HeinzMarketing: A5: The best time to identify and correct something that’s not performing is AS SOON AS POSSIBLE #cmworld
@Umettarou

A5: Be obsessive about measuring new content. Multiple times first few days #CMWorld
@renepower

A1. Becoming a pinball wizard [not funnel] of sales http://fw.to/wYshVSe Harvey Schachter column, @globeandmail #cmworld @CraigMJamieson
@jgombita

A6: Over use of keywords and optimization allows users to see that you are merely trying to game the system  #cmworld
@Marty_Marketing

A6: Great content is NOT typically direct response. We may measure it on sales conversion, but we can’t treat it that way #cmworld
@HeinzMarketing

@sgoldberger12 @CMIContent Yup! & LinkedIn plus player at the top of the blog post. Wish Facebook/Twitter handles audio better #cmworld
@JonTromans

A6: @CMIContent Yes – users aren’t stupid and can see where the balance of value vs sale pitches tilt to being one sided #CMWorld
@marceldigital

@HeinzMarketing A5: But, some things take time to see how they are working, like awareness campaigns via social #cmworld
@amywhiggins

A6: Your content will appear thin and fluffy and it wont be shared socially and your site will suffer #cmworld
@Marty_Marketing

A6: Yes. Each piece of content can’t be absolutely everything. It’s the same with measurement and optimization. #CMWorld
@Mr_McFly

A5: Typically day of publish and then 3 times a day afterward.  Morning, noon and night – Eric #cmworld
@MarketingMrkt

A6) I agree with @HeinzMarketing on this. Sometimes there isn’t anymore juice to squeeze out of a lemon. #cmworld
@danjrosenbaum

A6: If you participate in spammy or black hat tactics to help boost your content, your site will receive a @Google penalty  #cmworld
@Marty_Marketing

@CMIContent Yes, too many keywords + links make it less credible. #cmworld
@AmberOoley

Like being a typical pushy used car salesman! #cmworld  https://twitter.com/HeinzMarketing/status/623531768185004033
@LynnRubyAZ

A6) You lose the ‘heart’ factor. People can tell when it’s just a shiny object meant to lure them. Clickbait – good example. #cmworld
@Serious_Vanity

@amywhiggins of course, but there are leading-indicator metrics you can track in the meantime #cmworld
@HeinzMarketing

A6. Focusing too closely on optimization can narrow field or keep us from moving on to fresh content. #CMWorld  https://twitter.com/HeinzMarketing/status/623531768185004033
@UXcelsior

Well, that wouldn’t really be “optimized” then 😉 #semantics #imasmartass #CMWorld https://twitter.com/CMIContent/status/623531637733625856
@dmboutin

My professor once told me that 80% of sites that violate @Google spam laws receive a penalty and lose traffic/views/shares  #cmworld
@Marty_Marketing

Great guidance! And also, bring some other team members in to brainstorm future strategy #cmworld https://twitter.com/SocialDave/status/623531642695626752
@ConstantContact

A5: Both. Real time to capitalize/make adjustments on the fly, but scheduled recaps to ensure progress of overall strategy #CMWorld
@wallykoval

@HeinzMarketing I think this is what confuses so many…just because you track through sales doesn’t mean instant sale #cmworld
@tracibrowne

@danjrosenbaum @HeinzMarketing Or one of my new fave expressions: sometimes the juice isn’t worth the squeeze 🙂 #CMWorld
@SueBrady

A6: Yes!  Overloading calls to action, “download now” buttons, popups… Focus on a pleasurable consumption experience – Eric #cmworld
@MarketingMrkt

A6: Don’t be penny-wise and pound-foolish with content conversion tactics. Focus on value & engagement, the conversions will come #cmworld
@HeinzMarketing

Keyword stuffing…blah. Agreed> @AmberOoley @CMIContent Yes, too many keywords + links make it less credible. #cmworld
@LaToyaReports

A6: Yes. Don’t push too hard for conversions because it can definitely be taken as spammy #CMWorld @CMIContent
@LeadPath

@UXcelsior And the second thing, that Matt @HeinzMarketing said. Value your audience, not just potential sales numbers. #CMWorld
@UXcelsior

@JonTromans @CMIContent Wish you the best of luck in converting! Sounds like a solid plan. #CMWorld
@sgoldberger12

@CMIContent A6. It’s important that while you’re trying to produce engagement you’re also providing a balanced mix of entertainment #CMWORLD
@Pearl_Capital

A6: Content that adds value to your users will always help bring conversions (direct or assisted)  #CMWorld
@SauravRimal

@danjrosenbaum @HeinzMarketing To be clear…I did not coin this phrase #CMWorld
@SueBrady

A6) Content should always be personalised and ready to generate an action, but without being pushy. #cmworld  https://twitter.com/cmicontent/status/623531637733625856
@Liliholl

A6: Yes. It can be easy to lose sight of optimizing your content for users when conversions are such a high priority. #cmworld
@netvantage

A6 it’s unlikely your readers will share content that pushes hard for conversion.  Need a variety of content in your mix.  #CMWorld
@SFerika

Just saw that #CMWorld is trending…right under Ashley Madison…lol. http://t.co/rTBe1lNpE1
@JeremyBednarski

A6. The answer is Yes. And you should always optimize appropriately. #seo see @moz and @mattcutts #cmworld
@SusynEliseDuris

did your professor make this up too? #cmworld https://twitter.com/Marty_Marketing/status/623532220985184256
@tonyxrandall

Conversion-laden content lacks conversation. Imagine if all you talked about with your friends is what you wanted them to do 4U. #cmworld
@BrandedCartoons

A6: Know the limits of your audiences and do not exceed them! #CMWorld
@alongtin

A5 – both – to see initial interest (& other possible content variations), but then how it converts longer term via @cmicontent #CMWorld
@kahickey

@UXcelsior @HeinzMarketing Numbers aren’t everything… Engagement is! #CMWORLD
@Pearl_Capital

A6: No more than four total calls to action (on page, in content, popup whatever).  #leadmagnet cta’s inside content no more than 2 #cmworld
@MarketingMrkt

Sorry, I’m doing many things at once, which means I’m not doing all of them well. 😉 #CMWorld
@UXcelsior

A6: Buildings don’t write checks. Real people are engaging with your content. Don’t treat them like a cell in your spreadsheet. #cmworld
@HeinzMarketing

@LeadPath @CMIContent Not to mention annoying! #CMWORLD
@Pearl_Capital

A6: I’d optimise diminishing content by updating and reissuing (if longer form) or repurpose for new audience #cmworld
@renepower

A6: Yup! The last thing you want to do is end up sounding like a marketing person #natural #cmworld
@JonTromans

@MarketingMrkt Experience is everything! Make it a positive one for your customer. #CMWORLD
@Pearl_Capital

A6: That’s the hard part! You have to continue to create good content in new ways, If you don’t change you’ll start to lose people #cmworld
@d3logic

A6) Over optimized is opting ‘no’ to a pop-up. Then, BAM, it pops up again, a few seconds later. We just want to read your content. #cmworld
@CrowdContent

100RT #CMWorld  https://twitter.com/HeinzMarketing/status/623532632022908930
@connieurway

@AmberOoley @CMIContent Good point. Also pitfalls to overdoing “optimization” techniques. #CMWorld
@UXcelsior

A5) Both I would say and this is as real time as it gets!  http://gph.is/15IhLqe?tc=1 via @giphy #CMWorld
@ideakid88

A6. If the quality & usefulness of content is compromised by the logistics of conversion, you’re missing the point. Human first. #cmworld
@LMHinz

Indeed! And at this point, doing those things will probably mean it’s less optimized for search #CMWorld  https://twitter.com/LaToyaReports/status/623532372219326464
@dmboutin

Market to your own community. Give them something of value, not a commercial. Awesome thoughts #CMWORLD https://twitter.com/UXcelsior/status/623532380628750336
@ConstantContact

A6)  Keep your content real. No one wants to feel like they’re reading spam! #CMWorld
@farmrayzed

A6 @CMIContent When you try too hard, users see through it. Relate to them, empathize, solve their problems in an authentic way. #CMWorld
@FreshSparks

@CrowdContent Definitely a turn off. Undervalue your visitors, and they’ll never become subscribers. #CMWorld
@UXcelsior

A4 – integrate the content into multi-channels for continual exposure and shorter content chunks for multi-purpose #cmworld @CMIContent
@kahickey

Q7: Where do you go to implement hacks? Do you create your own, or have a resource to find good hacks? #CMWorld

@CrowdContent I have stopped reading a post midway due to a recurring pop up. #CMWorld #bounce
@SFerika

@JeremyBednarski Yeah, but they cheat. Ha! #cmworld
@martinlieberman

@Pearl_Capital Yeah you have to keep in mind that you have to connect  and engage… so you need more than infos! @CMIContent #CMWorld
@alongtin

A7: Gonna start adding more to my blog, I wrote one hack about Twitter, also like to read lifehacks, they share great content #cmworld
@Marty_Marketing

@HeinzMarketing what’s your favorite leading-indicator metrics? #CMWorld
@amywhiggins

A7: To a certain extent, I think we all create our own hacks. Many of us have had to do so, it’s the nature of our business. #CMWorld
@Mr_McFly

Gotta love GIFs #cmworld  https://twitter.com/ideakid88/status/623532815783731201
@ontarget

How the sausage is made: Building a content marketing engine http://heinzmkt.in/1Gz5NOp #cmworld
@HeinzMarketing

There’s a limit 2 how much juice U can squeeze outta an orange! MT @alongtin A6: Know the limits of yr audiences. Don’t exceed them! #cmworld
@SocialDave

A6. Create content that adds value  and it’s useful to your audience. Don’t fall in the trap of clickbait or keyword stuffing #CMWorld
@stephcanarte

Agreed! Real value + pleasant user experience = conversions #CMWorld  https://twitter.com/FreshSparks/status/623533005596856320
@dmboutin

Haters of pops up united! #CMWorld  https://twitter.com/CrowdContent/status/623532771261091841
@alongtin

@JonTromans You’ve got to be authentic! #cmworld
@d3logic

@CMIContent I believe we all intentionally do what we think is best & create our own hacks. #CMWorld
@AmberOoley

A7. Create my own right now, but if there’s a resource like @github for marketers, I would love to know about it! #cmworld
@danjrosenbaum

A7. Lots of tools like Moz bar, GA clicks plugin for optimization. Many blogs like @Buffer, @Hootsuite, @HubSpot for tips #CMWorld
@UXcelsior

A7: tend to create my own based on what I want. If I can’t I search for solutions #cmworld
@JonTromans

A7: @CMIContent (1/2) We use the data we have in GA, @HotjarApps, and VWO – reading hacks are great, but audiences are different #CMWorld
@marceldigital

@SFerika Same! Once is totally okay. But anymore, #bounce. #cmworld
@CrowdContent

A7: I think we create our own hacks or learn from others. We see what works for us and what doesn’t #CMWorld @CMIContent
@LeadPath

A5 – Hate to use “it depends” but it applies – knowing your audience’s behavior is impt so you can glean accurate insights.  #cmworld
@SusynEliseDuris

@AmberOoley @CMIContent No harm in sharing actionable tips & techniques though. That’s half the reason we read blogs, right? 🙂 #CMWorld
@UXcelsior

Anyone know any good #drupal optimization hacks? #cmworld
@danjrosenbaum

BTW, I assume someone has mentioned this excellent @jay_zo blog post already? http://www.sorryformarketing.com/blog/oh-the-hackish-things-youll-do-an-ode-to-content-creators Good stuff. #cmworld
@martinlieberman

A7: @CMIContent (2/2) Always test your assumptions and what you read. Just because it’s a “hack” doesn’t mean it works for all. #CMWorld
@marceldigital

A7: Personally, It’s Through Engaging On A Daily Basis With Other Brands & Creating My Own. All About The A/B Testing. #CMWorld #Marketing
@sgoldberger12

I went to one of those seedy growth hacking dens in deep Portland. Woke up 3 days later with different pants and unicorn tattoo.  #cmworld
@BrandedCartoons

@CMIContent #CMWorld I provide varied content, with a well defined character scope. I find who customers are and what they want.
@dynamic_digi

A6: Always keep it real! #H2H @FreshSparks @CMIContent #cmworld
@SocialDave

LOL #CMWorld  https://twitter.com/BrandedCartoons/status/623533828347424769
@connieurway

A7: Read, search, be aware.. sleep and repeat! … just stay in the game! #CMWorld
@alongtin

A7) Love to experiment and build off of previously successful attempts. Without failure there is no success! #CMWorld
@TheNewMrsRez

@amywhiggins there are several – time on site, repeat visits – but they boil down to attention – how do you get it & keep it? #cmworld
@HeinzMarketing

A7) Let pipeline dictate where you need a hack. It’s not always about the top of the funnel. Find the places marketing can impact, #CMWorld
@juliezisman

When this happens, my friends and I call that Tuesday. #CMWorld  https://twitter.com/connieurway/status/623533932080820224
@Mr_McFly

A7: Read Neil Patel’s blog #cmworld
@HeinzMarketing

A7: Try to implement them into your current content strategy, if it doesn’t fit don’t use it! #cmworld
@d3logic

So that was you! #cmworld p.s. Apparently, it’s retweet @brandedcartoons day 🙂 https://twitter.com/BrandedCartoons/status/623533828347424769
@carmenhill

@CMIContent #CMWorld I’d say it depends on the strategy involved. Daily is good imho. many things happen to change scope/reach.
@dynamic_digi

Again…just like dating. Too bad I’m better at content than dating 🙂 #CMworld https://twitter.com/HeinzMarketing/status/623533988708229120
@amywhiggins

@SocialDave H2H FTW 🙂  @FreshSparks @CMIContent #CMWorld
@alongtin

@BrandedCartoons Hope you still had your kidneys. #CMWorld
@bendgibbons

A7b. Do we always need hacks? Aren’t successful “hacks” really good techniques? Marathon v. sprint #CMWorld  https://twitter.com/juliezisman/status/623534013962059779
@UXcelsior

@amywhiggins I doubt that this is true… #cmworld
@HeinzMarketing

Great resource! @jay_zo @martinlieberman #cmworld https://twitter.com/martinlieberman/status/623533749628719104
@ConstantContact

That could be my answer to like 90% of Twitter chat questions haha #CMWorld  https://twitter.com/HeinzMarketing/status/623534173580607492
@dmboutin

A7. Usually the most effective “hacks” are the most simple. Don’t overcomplicate the experience people have with your content. #cmworld
@LMHinz

@alongtin Exactly! All about habit, persistence, and innovation. #CMWorld #ContentMarketing
@sgoldberger12

and, yes, there is a “deep” Portland. @carmenhill So that was you! #cmworld
@BrandedCartoons

@CMIContent Thanks! #cmworld
@bendgibbons

@BrandedCartoons At least you had pants Lol. #CMWorld
@UXcelsior

@dmboutin @HeinzMarketing we agree! We love @neilpatel! #cmworld
@CMIContent

@ConstantContact All credit goes to @jay_zo. But thanks … Dave? Ryan? #cmworld
@martinlieberman

@HeinzMarketing @CMIContent #CMWorld great point. but then some strategies/products imho need more ardent monitoring.
@dynamic_digi

Well said! #CMWorld https://twitter.com/LMHinz/status/623532814571417600
@juliezisman

A6) Yes just like comedians who tell the same jokes. It gets stale, you fail and there’s no cheque in the mail. #CMWorld
@ideakid88

True! @LMHinz A7. the most effective “hacks” are the most simple. Don’t overcomplicate the experience people have with your content #cmworld
@HealthcareMBA

Q8: What is one thing everyone on this chat should do right now to see better results? #CMWorld

@amywhiggins see? attention… =) #cmworld
@HeinzMarketing

A6 @SocialDave @CMIContent There are only 2 letters missing in “conversion” to ultimately make it “conversation”. #CMWorld #H2H
@FreshSparks

@sgoldberger12 It’s such a young field … you have to consume information like your life depend on it! #CMWorld
@alongtin

@CMIContent #CMWorld in theory, I guess so. every group/person has its tolerance limit. I find too much content can be a factor.
@dynamic_digi

A8: Figure out how to get your impact metrics closer to revenue #cmworld
@HeinzMarketing

A8: One thing to do now? Test more. That is all. #CMWorld
@SueBrady

@FreshSparks @SocialDave love this! #cmworld
@CMIContent

A8) Quit chatting, go make stuff! #cmworld
@Serious_Vanity

@CMIContent #CMWorld more so than too much information.
@dynamic_digi

@CMIContent Share timely, relevant content and engage with your fans. #cmworld
@AmberOoley

@UXcelsior Cannot preach the “marathon” speech enough. #AMEN #CMWorld
@TheNewMrsRez

A8: Always raise your standards. Look to attain higher goals. It helps. #CMWorld
@Mr_McFly

A8) Set up Google Analytics events and goals to start measuring your current conversions. After that you can start optimizing. #cmworld
@danjrosenbaum

A8: Be authentic. #cmworld
@shawn_turner1

@Serious_Vanity well, quit chatting after today’s #CMWorld lol  #cmworld
@CMIContent

A8: Tie your content efforts back to sales pipeline contribution, turn your content marketing into a PROFIT center #cmworld
@HeinzMarketing

A8: @CMIContent (1/2) Much like they are doing now – get involved, pay attention, take notes, know your audience, and provide value #CMWorld
@marceldigital

A8. Create great content that speaks to your audience/goal. Plain and simple. No hack will make bad content convert #CMWorld
@UXcelsior

A8: Adapt. #cmworld
@BrandedCartoons

@FreshSparks Love it! #conversion #conversation @CMIContent #cmworld
@SocialDave

A8: Make sure you are taking the time to engage with your community. It can make or break your brand. #CMWorld @CMIContent
@LeadPath

Good one! Like the difference between ordinary and extraordinary is that little extra 😉 #CMWorld #WaitingQuote https://twitter.com/FreshSparks/status/623534703383949314
@dmboutin

Yes! #CMWorld  https://twitter.com/Mr_McFly/status/623534893629317120
@CMIContent

A8: Listen to customers, clients, readers, users…. listen! #cmworld
@JonTromans

A8: @CMIContent (2/2) Utilize content to answer questions or provide information and solutions. Be assessable and helpful. #CMWorld
@marceldigital

A:7) A/B testing is a good strategy to experiment and implement new hacks for me #CMWorld
@fouad_khafaga

A8: TEST TEST TEST TEST —-What is one thing everyone on this chat should do right now to see better results? #CMWorld
@AllWrightKaren

A8. Go create some amazing content that converts! #CMWorld
@stephcanarte

A8: Start using more post-specific optin options.. A new #leadmagnet for EVERY post! – Eric #cmworld
@MarketingMrkt

A8: Read Industry Tips. Connect With Fellow #CMWorld Participants To Share Knowledge. Keep Working At It!
@sgoldberger12

@JonTromans Social listening is SO important! And so many forget that. #cmworld
@Pearl_Capital

@JonTromans well said! #cmworld
@d3logic

Well said! Create compelling content, see how engaged your audience is and adjust future strategy #cmworld https://twitter.com/danjrosenbaum/status/623534902366052352
@ConstantContact

@LaToyaReports @CMIContent @HeinzMarketing 48 days! WOW – that’s soon. Looking forward to it. Midnight tacos again? #cmworld
@CrowdContent

A8. Do more of what you’re doing well. 🙂 #CMWorld
@LMHinz

Email is all part of the content marketing game. Oh, and I <3 data! #CMWorld #kcdma #EmailSummit  https://twitter.com/pfwriter/status/623517904487591936
@bestofjess

A8 – I’ll give you 2 – really listen to your audience + ck out the FREE analytics resources on a regular basis. #cmworld
@SusynEliseDuris

@JonTromans @CMIContent listen and respond. Some brands never respond. #CMWorld
@OyooQuartey

Exactly! How did I not see that before? 🙂 #CMWorld https://twitter.com/FreshSparks/status/623534703383949314
@UXcelsior

A8) Get as specific as possible to your target audience when you create. There’s enough “general” to get lost in. Hone it down! #cmworld
@Serious_Vanity

@CMIContent #CMWorld I use a broad mix. 70% self-made, the rest from other sources. still needs to be from the firm even if it’s relevant.
@dynamic_digi

A8. well said Brandon @UXcelsior – “Create great content that speaks to your audience/goal…No hack will make bad content convert” #CMWorld
@HealthcareMBA

Funnel is barking up a storm. #cmworld
@BrandedCartoons

A8 – and 3 – implement insights you learned from the analytics… #cmworld
@SusynEliseDuris

A8: Create Goals/KPIs and track it accurately. Without accuracy of data the success will be incorrect! #CMWorld
@SauravRimal

We second that! #CMWorld  https://twitter.com/sgoldberger12/status/623535307346935808
@ConstantContact

A8: Listen… to experts, to consumers, to new ideas… just listen and open your mind to change and innovations! #CMWorld
@alongtin

A7: We’re big fans of @ianbrodie @charliehutton and @inboundorg and @SeanEllis for new #marketing hacks – Eric #cmworld
@MarketingMrkt

@dmboutin Ha true! I mention @neilpatel at least once in every Twitter chat 🙂 #CMWorld
@FreshSparks

A8: Get to know your audience… intimately. Never stop asking them questions. #CMWorld
@webmastergirl

A8. Be more generous (with your time and your sharing). It shouldn’t always be about YOU. #cmworld
@jgombita

@BrandedCartoons @CMIContent A8. Believe in power of 3C : Connect Meaningfully, engage in Conversation, Create Community #CMWorld
@MoodyPurpleCow

A:8) you will be surprised by the results you will get when you have a written Content marketing plan #CMWorld 80% of marketers don’t do that
@fouad_khafaga

@BrandedCartoons Woof. Not sure how to make a laughing woof. #CMWorld
@SueBrady

@HeinzMarketing @CMIContent #CMWorld great point. though again, depends on many things. imho at least, a rule of thumb.
@dynamic_digi

Mind blown. #cmworld https://twitter.com/UXcelsior/status/623535427106902017
@CrowdContent

Love this! And if you are having a hard time with this, maybe reevaluate your content. #CMWorld  https://twitter.com/MarketingMrkt/status/623535267480256512
@dmboutin

@alongtin Always be learning. Excellent advice. #cmworld
@danjrosenbaum

@CMIContent A5 | Content should always be monitored, but take some time every week to do a full report. Things change fast online #CMWorld
@idmloco

Love this #CMWorld  https://twitter.com/jgombita/status/623535726026690560
@CMIContent

A8) Get a 3rd party to look at your content and results – Having perspective can drive you to new and great things! #CMWorld
@TheNewMrsRez

@HeinzMarketing Thanks for following Matt. We are looking forward to your tweets! Thanks to #cmworld chat!
@Pearl_Capital

A8: integrate your systems as much as possible on backend. gain deeper understanding of buyer persona to connect w/them. #cmworld
@creativechaosc

A) when it comes to hacks, beg, borrow, steal or create your own. #CMWorld
@ideakid88

@danjrosenbaum Exactly… Learn or die 😉 #CMWorld
@alongtin

@LeadPath Glad we’re connected, thanks for following! #CMWORLD
@Pearl_Capital

@CMIContent A8 Quality content combined with constant long term marketing strategy #CMWorld
@katairobi

A8: Understand customer problems and help solve them, make service a mindset #cmworld
@renepower

We’ll spend the last few minutes asking @HeinzMarketing questions. Ask now! #CMWorld
@CMIContent

@CMIContent A4 | Blog posts, email newsletters, connected social media platforms, paid ads, and relevant hashtags #CMWorld
@idmloco

A8: Be curious, but make sure you use what you learn. (Extra points for bringing it back to the intro book question?)  #CMWorld
@JeremyBednarski

A8: Creating better #content -> better #conversation -> better #engagement -> better #conversion -> better results. @CMIContent #cmworld
@SocialDave

Thanks @CMIContent. And I’d expand YOU to mean the people YOU normally “hang out” with. Be more generous–a more expansive circle. #cmworld
@jgombita

A8: Measure, benchmarking and love your job… @CMIContent  #CMWorld
@Tephi729

@CMIContent #CMWorld ask “who is my customer?”, develop content, engage and then measure. revise this continually if goals are being met.
@dynamic_digi

http://www.sorryformarketing.com/blog/oh-the-hackish-things-youll-do-an-ode-to-content-creators #CMWorld  great read, a blog to bookmark
@metalsilvae

Is there going to be a #TwitterChat on how to keep up & live tweet during #cmworld? Any tips? Apps? #Thanks
@AmberOoley

A:8) over all marketing alignment with respect to sales effort using the proper matrix and customized measurements #CMWorld
@fouad_khafaga

@TheNewMrsRez That’s a great recommendation. We do that semiannually and our results improve immediately after. #cmworld
@CrowdContent

A8: Listen. #CMWorld
@bendgibbons

@CMIContent #CMWorld or even if plan is working above and beyond expectations.
@dynamic_digi

Me too, big fan of both @Inboundorg & @SeanEllis! #CMWorld https://twitter.com/MarketingMrkt/status/623535711145304064
@dmboutin

@HeinzMarketing Can you give us your number 1 insight on retention? #CMWorld (we’ve used term “hacks” too much today)
@UXcelsior

@OyooQuartey Oh yes! read a stat the other week that 83% of Facebook msgs to companies didn’t get a response!! #cmworld
@JonTromans

@CMIContent A8 Everyone participating in the chat should follow and stay connected. We are all like-minded and have things to share #CMWorld
@Pearl_Capital

@MarketingMrkt Will check it out. Link? #CMWorld
@dmboutin

@CMIContent A8 Everybody should do their work better and bigger than yesterday #CMWorld
@katairobi

@alongtin Listen & Learn in a loop !! That’s surely a wonderful way out for innovation & success #CMWorld
@MoodyPurpleCow

THIS #CMWorld  https://twitter.com/katairobi/status/623536516476837889
@connieurway

A8: Start building influencer relationships, Don’t wait for a specific marketing activity.  Watch what they say for trends. #CMWorld
@juliezisman

@JeremyBednarski for you, there is always extra points!  #cmworld
@CMIContent

@d3logic Why thank you…. trying to be all deep & thoughtful 😉 #cmworld
@JonTromans

“If you have to schedule measurement, you’re doing it wrong #cmworld” – could you elaborate @HeinzMarketing? #CMWorld
@marceldigital

@AmberOoley I like @Nurph for desktop Twitter chat participation. #CMWorld
@SFerika

@UXcelsior be amazing, and get them wanting more (right @amywhiggins?) #cmworld
@HeinzMarketing

@AmberOoley Bring extra external batteries! #CMWorld
@JeremyBednarski

.@HeinzMarketing How would your describe your biggest content marketing success? #CMWorld
@LMHinz

@marceldigital period reports are fine, but you need to constantly measure what’s working and not working #cmworld
@HeinzMarketing

Which is the best book about Social media strategies?  #CMWorld
@Tephi729

@SFerika @AmberOoley some on our team like tchat.io too. #CMWorld
@CMIContent

Hubspot calls Inbound alignment “Smarketing” 🙂 I’ve heard many  say sales/mrkt roles are merging #CMWorld  https://twitter.com/fouad_khafaga/status/623536418632011776
@UXcelsior

A:8) over all marketing alignment with respect to sales effort using the proper matrix and customized measurements #CMWorld @CMIContent
@fouad_khafaga

A8 @CMIContent Listen for questions from your audience, turn answers into more content to retain them. Long term relationship. #CMWorld
@FreshSparks

Wonderful advice, we agree those relationships are key! #cmworld https://twitter.com/juliezisman/status/623536599280713728
@ConstantContact

@LMHinz we don’t have a sales team nor do we spend money on marketing, but we get 15-25 leads/day. All content. #cmworld
@HeinzMarketing

@TheNewMrsRez @CMIContent #CMWorld excellent point.
@dynamic_digi

WHAT?! Well, job security for people like us, I guess. Such an waste of an amazing opportunity to serve! #CMWorld  https://twitter.com/JonTromans/status/623536480753983488
@dmboutin

Guys, if you want to take a look at some great ideas and content just click on #CMWorld
@metalsilvae

@BrandedCartoons @HeinzMarketing good times indeed! Another terrific hour.  #cmworld
@CMIContent

@MoodyPurpleCow @CMIContent @BrandedCartoons #CMWorld I agree. you’ve made an excellent point.
@dynamic_digi

@heinzmarketing what content marketing metric is most important to you? #cmworld
@shawn_turner1

.@HeinzMarketing Thanks! I was going to ask your thoughts on period reports as well, since some distribution methods take time. #cmworld
@marceldigital

With content marketing, these are some important factors to watch. And keeping it on one platform is ideal. #CMWorld https://twitter.com/heinzmarketing/status/623526032855957506
@EllisHarper

@shawn_turner1 sales #cmworld
@HeinzMarketing

@HeinzMarketing @amywhiggins Create value, listen, surprise & delight. Great advice 🙂 #CMWorld
@UXcelsior

@HeinzMarketing I think the key is to change the things that aren’t working into working things! @marceldigital #CMWorld
@alongtin

@sgoldberger12 @CMIContent #CMWorld I like reading expert points from you and all others here. 🙂
@dynamic_digi

Who else is extremely anxious/excited for #cmworld in 49 days?
@AmberOoley

@LMHinz @HeinzMarketing Being able to know your strengths and weakness by Customer through reaction to content is a success #CMWorld
@MoodyPurpleCow

@HeinzMarketing @UXcelsior Look at data and ask them what they want. #CMworld (and be amazing!)
@amywhiggins

That’s the power of content right there! Thanks @HeinzMarketing #CMWorld  https://twitter.com/HeinzMarketing/status/623536993834807296
@LMHinz

@marceldigital true, but if you can narrow on the metrics that really matter & automate much of the reporting, you win #cmworld
@HeinzMarketing

Make your customers the hero. It’s not about you. #CMWorld  https://twitter.com/cmicontent/status/623534660572680192
@ChrisKimSW

@ConstantContact @juliezisman Better yet, find/create your own influencers. Don’t rely on big names. #cmworld
@martinlieberman

A8) Listen, listen again and listen once more. You will learn much!  http://gph.is/1lry3Il?tc=1 via @giphy #CMWorld
@ideakid88

*raises hand* #CMWorld  https://twitter.com/AmberOoley/status/623537387226820608
@CMIContent

@UXcelsior Sales, marketing, AND customer support starting to all roll into one these days! #CMWorld
@FreshSparks

@AmberOoley If I had the resources to go…I would be very excited. Maybe next year. #CMWorld
@UXcelsior

This proves that #contentmarketing is oh so important! #cmworld https://twitter.com/HeinzMarketing/status/623536993834807296
@CrowdContent

@AmberOoley 48! #cmworld #countingthedays
@martinlieberman

@alongtin @HeinzMarketing (1/2) I agree; my point was finding a proper flywheel in distribution takes time. Content has goals… #cmworld
@marceldigital

Next week, we’re talking customer service in a social media age with @jaybaer! http://cmi.media/twitterchats #CMWorld http://t.co/XZd04WFCfU
@CMIContent

@JonTromans that’s what we love to hear!  #cmworld
@CMIContent

@ChrisKimSW Perfectly simple and concise. Great advice. #CMWorld
@FreshSparks

The best book @Tephi729? The best thing is to keep reading the latest & greatest on social. Printed advice is already out of date. #CMWORLD
@AllWrightKaren

Wrote a blog about how SM can (should) be used for customer service  http://lab3marketing.com/roi-social-media-monitoring/ #CMWorld  https://twitter.com/JonTromans/status/623536480753983488
@dmboutin

@FreshSparks Full-funnel customer relationships can lead to great things :)#CMWorld #CX
@UXcelsior

Good point. Everyone has #influence. #CMWorld https://twitter.com/martinlieberman/status/623537460090404865
@juliezisman

@dynamic_digi @CMIContent Agreed, I’m Loving These #CMWorld Chats.
@sgoldberger12

@alongtin @HeinzMarketing (2/2) and sometimes those goals/metrics take time to be met or to get the response you want.  #cmworld
@marceldigital

@martinlieberman @juliezisman You bet! Network! Isn’t that what coffee was invented for? #cmworld
@ConstantContact

Tips on increasing conversions… #CMWorld #contentmarketing  https://twitter.com/uxcelsior/status/623527605975658496
@EllisHarper

Learn more about Matt and the @HeinzMarketing team: http://www.heinzmarketing.com/who-we-are/#team #CMWorld
@CMIContent

@fouad_khafaga @Hubspot Put the term “Smarketing” out into the world. I’m sure it would be safe to refer to it 🙂 #CMWorld
@UXcelsior

Maybe @JoePulizzi will organize a #CMWorld in Europe this year, or next year:) @CMIContent
@katairobi

@CMIContent A2 | @facebook @googleanalytics @TwitterAds track clicks, impressions and CPCs. These keep your campaign on track #CMWorld
@idmloco

Let’s chat IRL. Sign up for Content Marketing World 2015. Code CMWSOCIAL saves an additional $100! http://cmi.media/cmw #CMWorld
@CMIContent

Thanks guys… see you next week… from the #frenchcanadiangirl I say #sorry for my English! 😉 #CMWorld
@alongtin

@amywhiggins @HeinzMarketing IMO data is just another way to listen. Listen & give what they want–that’s how you win customers. #CMWorld
@UXcelsior

Can’t wait for another great #CMworld chat! https://twitter.com/CMIContent/status/623537690575699968
@Pearl_Capital

Thank You For Another Great Twitter Chat, #CMWorld. Off To Create Content & Keep Learning From One Another!
@sgoldberger12

Thanks for the great chat @CMIContent! Will you aggregate the best answers in some later post? #cmworld
@SocialDave

Extending reach sometimes works well with extending a hand in greeting. #CMWorld #contentmarketing  https://twitter.com/arthurhilhorst/status/623529002242830337
@EllisHarper

Well said re: #contentmarketing ensure it’s easily shared #Shareology @bryankramer @purematter #CMWorld  https://twitter.com/LaToyaReports/status/623529857545306112
@AviLambert

@CMIContent A6 | It is possible to be too specific. Create content that hits a topic but doesn’t butt people out of conversations #CMWorld
@idmloco

@SocialDave we will have a Storify up at the end of the day and a recap blog post early next week! #cmworld
@CMIContent

Another great #CMWorld chat. Thanks to @CMIContent and @HeinzMarketing – See you all later! http://t.co/bOT86QN5jg
@dmboutin

@HeinzMarketing @LMHinz Great example of #contentmarketing in action 🙂 #CMWorld
@UXcelsior

@JonTromans I am not surprised at that. When I manage clients #sm I even listen on @TripAdvisor on reviews etc  #CMWorld
@OyooQuartey

@CMIContent Us too! This is happening 🙂 #cmworld http://www.contentmarketingworld.com/pinch-me-yes-barenaked-ladies-are-musical-guests-at-cmworld-2015/
@CrowdContent

Just heard #ThisIsCLE named one of the best beer cities. Now, which breweries do I visit during #CMWorld & who’s w/ me?
@AmberOoley

+bazillion @LynnRubyAZ! Was actually thinking in terms of brand or agency’s “representation” in social when I talked about the YOU. #cmworld
@jgombita

@OyooQuartey most clients I train have no. Idea they have messages or mentions. A lot of my clients are a bit scared of TP lol #cmworld
@JonTromans

@LynnRubyAZ it amazes me that (some) brand “managers” think a “community” is going to revolve around toothpaste (or something). #cmworld
@jgombita

#socialmedia is always a great way to boost #content reach. #CMWorld #contentmarketing  https://twitter.com/marty_marketing/status/623529454380302337
@EllisHarper

LOLLL   Couldn’t agree more! #cmworld  https://twitter.com/jgombita/status/623540861180211200
@LynnRubyAZ