Content Marketing and Creating Video Solutions: A #CMWorld Twitter Chat with Sarah Quinn

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Video is another way brands can building engaging content and storytelling – and also break through the clutter. Sarah Quinn joined our recent #CMWorld Twitter Chat to share ideas on how to create video solutions for your content marketing program.

For more resources on video, take a look at our video templates or tips on building your own visual storytelling. Join us each week at noonEastern for our Twitter Chats.

Q1: Video usage for content marketing seems to be at an all-time high. Are you currently using video? Please share links! #CMWorld

A1) We create videos every single day, it’s what we do! Check out our showreel: http://bit.ly/1qmS2wT #cmworld

@MissSarahQ

A1) In terms of what we do in-house, we create a series of ‘knowledge videos’ with top tips for marketers: http://bit.ly/1MuYzme #cmworld

@MissSarahQ

#CMWorld A1Yes, video is all the rage! Recently we created this video for a nonprofit foundation: http://bit.ly/1kK7UvP

@hidama

@CMIContent A1: We mostly use webinars right now, but it’s definitely something that’s on our radar! #CMWorld

@ExperianDQSteph

A1) We also create entertaining videos like this Halloween inspired one: http://bit.ly/1S7MynA #cmworld

@MissSarahQ

A1- Yes! Check out our #YouTube page for our documentary & #CMWorld speaker videos https://www.youtube.com/channel/UCN5xPNTy8hLoRVTGbECznMg

@AmandaSubler

@CMIContent A1: I’ve dabbled, but definitely not where my strengths lie (writing scripts for video though) #CMWorld http://austin-copywriter.com/category/video/

@atxcopywriter

A1) Or interesting videos like this ’10 things you didn’t know about Steve Jobs’ video: http://bit.ly/1L6CJQH #cmworld

@MissSarahQ

A1 @Pursuant has made some really impactful videos for our clients. In ’16 we’re going to be doing more of this on our owned media. #CMWorld

@hilarysutton

A1 Yes, using video, but not getting as much traction with it as we’d like. #CMWorld

@MichaelDFCI

@atxcopywriter @CMIContent writing scripts for video is def different! Many people don’t realize that #cmworld

@AmandaSubler

Looking forward to diving in to #CMWorld after a couple weeks away. https://twitter.com/cmicontent/status/664125891539152896

@bendgibbons

We’re biased but we think it’s rather good 🙂 #CMWorld https://twitter.com/AmandaSubler/status/664127166360084480

@CMIContent

A1: only sparingly. We did a series for National Library Workers Day that were well-received: https://www.youtube.com/watch?v=RXES42fDthE #CMWorld

@webmastergirl

@CMIContent @atxcopywriter I can as well, and am interested in writing more video scripts #cmworld

@lindadessau

A1) YES! http://www.youtube.com/seriousvanitydotcom is my hub. #CMWorld https://twitter.com/CMIContent/status/664126636518830082

@Serious_Vanity

@MissSarahQ Very cool! I didn’t know that about the display ad. #cmworld

@LaToyaReports

French speakers may now watch Story of Content by CMIContent enjoying French subtitles! #CMWorld http://ow.ly/UtOAw

@tgillmann

A1 #CMWorld I’ve only used videos sparingly as I’m a better writer in general, but as video is catchier to the eye, I’m doing more.

@calgarydreamer

A1) The great thing about video is you can entertain, inform, educate, inspire – whatever your audience wants to consume! #cmworld

@MissSarahQ

@webmastergirl that’s awesome you did that. Shows that video can work for multiple fields! #cmworld

@CMIContent

A1: We haven’t started using it yet, but would love to make that part of the plan for 2016! #CMWorld

@locallinkllc

@ExperianDQSteph @CMIContent Ah! But do you record the webinars and post the video? That counts, right? #CMWorld

@atxcopywriter

A1 Although this one https://www.youtube.com/watch?v=AbmEt_E8kfo did well and was all created in-house. #CMWorld

@MichaelDFCI

… and I brought the #cbuscoffee from @cafebrioso. #CMWorld https://t.co/Vv76y2N1q5

@bendgibbons

@MissSarahQ Love it! #cmworld

@hidama

@locallinkllc such a growing medium – good goal! #cmworld

@CMIContent

A1) We create compelling video content for various clients from nonprofit, to higher ed to fashion/retail. #cmworld http://www.earlylightmedia.com/work

@Earlylightbalt

A1-2) Educating my clients and prospects to make sure we’re on the same page is my #1 priority #cmworld https://www.youtube.com/watch?v=Oa6aR_hbtPo

@Serious_Vanity

A1. Yes we are, we are currently using video to promote @stjoseph latest campaign https://www.youtube.com/watch?v=iQ7gT8lyA3Q #CMWorld

@stephcanarte

A1:I think there’s still much potential &exploration for click-able vids. Embedding variety of links as vehicles to sub-content. #CMWorld

@ItsTomfoolery

Loving all these video examples! #cmworld

@MissSarahQ

A plot is a sequence of events. A story identifies the relationships among the events and gives them meaning & POV @robert_rose #CMWorld

@CrescendoCM

@Earlylightbalt a wide range of clients…good to have that flexibility! #cmworld

@CMIContent

Q2: Is there an ideal length for a video or should marketers not be concerned with benchmarks? #CMWorld

@MichaelDFCI Maybe your audience just prefers other formats? #CMWorld

@atxcopywriter

@bendgibbons you are killing us lol Now we’re singing… #cmworld

@CMIContent

I was thinking the same thing! #cmworld I’m going to have to back and watch them all! https://twitter.com/MissSarahQ/status/664128068626350081

@AmandaSubler

@CMIContent All our campaigns have a short #animation feature. Check them out: http://vimeo.com/user18436515 #CMWorld

@village_print

A2) Video length is SO important. Research suggests we lose attention after 2 mins max so keep your video as short & concise #cmworld

@MissSarahQ

A1: Yes when applicable. I don’t use media to align with the trends. It is very effective. @CMIContent #CMWorld

@JS_insidepitch

Violate audience expectations, make it different, have a distinct POV, and be willing to be wrong #CMWorld

@ReneePalm1

A2: Use as much as you need to tell your story. That can be :08 or 1:00. If it’s done well, people will watch. @CMIContent #CMWorld

@JS_insidepitch

@CMIContent video can be used by any clients that have a human story to tell (that’s everyone). #CMWorld

@Earlylightbalt

@CMIContent A2: I think it definitely all depends on the purpose of the video! #CMWorld

@ExperianDQSteph

A1: love suggesting video and streaming for clients!! #CMWorld

@lttlewys

A2. With short attention spans the shorter, the better. Recommended guidelines go from 45secs to 1:30 for short form content #cmworld

@stephcanarte

@JS_insidepitch such good advice. Your audience wants quality work and good storytelling. #cmworld

@CMIContent

A2: I generally check out if it’s longer than 2 minutes. But you can get a lot of information in a video in 2 min or less. #cmworld

@LaToyaReports

Depends on the medium used, 6 sec vine video to live streaming on periscope or YouTube #CMWorld https://twitter.com/CMIContent/status/664128137165303809

@varunkr842

A2) Know your audience! Whether it’s a 6 sec Vine or a 10-minute tutorial will be dictated by that. #CMWorld https://twitter.com/CMIContent/status/664128137165303809

@Serious_Vanity

A2- Agree for the most part to keep them short- but do think there is room for longer form- depending what the content is.. #cmworld

@AmandaSubler

@Serious_Vanity do you have much experience in Vine? #cmworld

@CMIContent

Really interested in this one: when is a video too long? #CMworld https://twitter.com/CMIContent/status/664128137165303809

@Yannick_Ilunga

A2) In fact, we actually now have shorter attention spans than goldfish…eeek! http://bit.ly/1W3p3S8 #cmworld

@MissSarahQ

@atxcopywriter might be… I think it’s also our content choices for video. We have to find the good stories to tell #CMWorld

@MichaelDFCI

Indeed. Anyone can produce “video” Just because it’s moving pictures, doesn’t mean it’s moving! @CMIContent #CMWorld

@JS_insidepitch

A2 Know your audience. How much are they willing to watch? How much of the video is truly meaningful and necessary? #cmworld

@LUCYrk78

@CMIContent Only watching. 🙂 It’s not been where my creation experience is. #CMWorld

@Serious_Vanity

@CMIContent A2. Humans have the attention span of a goldfish. Video length should reflect this. Tell your story quickly & simply #CMWorld

@annactaylor15

@Yannick_Ilunga we have found that we retain viewers for some of our 6 minutes Facebook videos. Just have to know your audience! #cmworld

@CMIContent

@CMIContent A2: Shorter videos are easier to fit into people’s days, so if you’re gonna make it long it better be good and worth it #CMWorld

@atxcopywriter

A1 Oh I suppose I should add that I make 15-second videos for social with tips! These have been fun. #CMWorld https://www.youtube.com/channel/UCbQS4YjyZH6AKTTIuPLCJ4g/

@hilarysutton

.@webmastergirl But there must be a quality element here, right? People love to sit in front of Netflix all weekend watching video. #CMWorld

@billcush

A2: I’ve heard the studies suggesting 2min or less… but many are successful at 30/40min #cmworld

@lttlewys

A2) Attention spans are short these days. Get on with a hook as soon as possible. #CMWorld

@MSLJim

@Serious_Vanity totally agree! #CMWorld

@AmandaSubler

Quote of the day! (so far…) #CMWorld https://twitter.com/JS_insidepitch/status/664128759520301056

@lindadessau

A1: @CMIContent Hot off the press, “Why Your Company Needs Referral Marketing Software” https://youtu.be/6ylAT8xV8tU #CMWorld

@amitykapadia

Preach! #CMWorld https://twitter.com/LUCYrk78/status/664128770803134464

@CMIContent

A2) I do believe that ‘how to’ style videos are ok to be longer as people are willing to stick around to learn #cmworld

@MissSarahQ

So do goldfish watch video? #cmworld https://twitter.com/MissSarahQ/status/664128703123873792

@MichaelDFCI

lol- yes! #CMWorld https://twitter.com/JS_insidepitch/status/664128759520301056

@AmandaSubler

@MissSarahQ Unless it’s something like a TED talk, right? Make it good/valuable enough and people will devote more time #CMWorld

@atxcopywriter

@CMIContent Thanks! Can’t wait to learn some great info on this #cmworld chat!

@locallinkllc

.@CMIContent A2) You can’t let length dictate the story arc/narrative. It really depends on the story you’re trying to tell. #CMworld

@Earlylightbalt

A2: Consider the audience and platform, but in general under 2 minutes is a good idea #CMWorld

@WashingtonianCM

@lindadessau @JS_insidepitch agreed! #cmworld

@CMIContent

A2: The better the quality, the longer the video can be. Only reason video needs to be short is if its bad? #CMWorld

@billcush

@CMIContent A2 Personal preference–a minute or shorter unless I’m wanting/anticipating long-form content like a TedTalk. #CMWorld

@hilarysutton

@ExperianDQSteph @CMIContent We agree. The target demo also has a lot to do with the length of a video. #CMWorld

@SocialbyDef

What else do they have to do?! 🙂 #CMWorld https://twitter.com/michaeldfci/status/664129023526764544

@LUCYrk78

@CMIContent very true! I have been experimenting w/ video myself, curious to release more videos and look at what the data tells me #cmworld

@Yannick_Ilunga

A2 #CMWorld The shorter the better. http://bit.ly/1kK9oWT

@hidama

@LUCYrk78 @MichaelDFCI ha ha ha #cmworld

@CMIContent

@SocialbyDef @CMIContent Also very true, good point! #CMWorld

@ExperianDQSteph

Oh no! I’m late for #CMWorld! https://t.co/lTSfNCGWMn

@martinlieberman

A1: Here’s some recent #BackToSchool pre-roll for @Ohio529plan. https://youtu.be/ysRek6ATJFw #CMWorld

@bendgibbons

I watched a company culture video recently that was 4:30, and I didn’t think it was long enough. #CMWorld

@billcush

@billcush Doesn’t have to be short because it’s bad. If you tell the story in :18 no need to spend :19. #CMWorld

@JS_insidepitch

@billcush that can often be the case. What does your audience crave? #cmworld

@CMIContent

@billcush Interesting point! #CMWorld

@hilarysutton

@LaToyaReports Hey there! So far so good. Is it only Tuesday? #cmworld

@martinlieberman

Q3: What are some of your pet peeves when to comes to videos? What should marketers avoid doing? #CMWorld

@JS_insidepitch @billcush YES – agreed #cmworld

@MissSarahQ

@JS_insidepitch Love it! #cmworld

@MichaelDFCI

A2 #CMWorld Depends on your medium. I won’t watch something longer than 15 secs on Twitter, but I’ll go a full minute on Facebook.

@hidama

A2: @CMIContent Tailor video depending on the channel – webinar, website, social should all have diff lengths. #CMWorld

@amitykapadia

A3) Again, creating a video that’s too long, giving too much away and trying to cram too much into it. #cmworld

@MissSarahQ

@CMIContent A1 Here’s one video we did as part of a series a few months ago: https://www.youtube.com/watch?v=hFBqH3FxgTw #CMWorld

@_goldengrams

@CMIContent A2: Avg attention span is 8 seconds. Video length is VITAL. Keep it under 1 min. It should be fun & give value. #CMWorld

@village_print

A2 Good stories needs time. Too short and lose https://t.co/poFYB7y3C0’s a brilliant 5MIN video for example. #CMWorld https://www.youtube.com/watch?v=zIEIvi2MuEk

@calgarydreamer

@MichaelDFCI They’d probably have a hard time figuring out the mouse to click “play” #CMWorld

@atxcopywriter

@CMIContent @MichaelDFCI yeah, I know. It’s a big day in our office today, so we were celebrating. 🙂 Oh, and btw … Chandler. #cmworld

@martinlieberman

Hey @billcush. Can you share links to videos that are longer than 2 minutes that you feel are good examples? #cmworld

@LaToyaReports

A3: Be relevant. #CMWorld

@credibleagency

@CMIContent Avoid talking about how great they are and make sure the HERO is the viewer! #CMWORLD

@mjassal

A3) Think of your video like a movie trailer – tease your audience so they want to find out more about your brand. #cmworld

@MissSarahQ

Right @lindadessau @cmworld That’s probably it. Satisfy the craving with high quality and you can make a 3 hour feature film #CMWorld

@billcush

@CMIContent A3 Inconsistent video quality! I don’t understand audio, lighting being great for one video & poor for next. #CMWorld

@hilarysutton

@eCopyDesk leveraging video in your content marketing. Welcome! #cmworld

@CMIContent

@CMIContent A3: Not sure it’s a pet peeve, but if applicable – a confident and comfortable actor/representative is key! #CMWorld

@ExperianDQSteph

A3: Stop turning a print story into a video just because you have a camera. #cmworld

@MichaelDFCI

@CMIContent Keep it short and avoid cheesy #animation. Create something organic and engaging. Make sure the message is clear. #CMWorld

@village_print

@hilarysutton that can be quite annoying for your viewer. #cmworld

@CMIContent

A3 Videos need to apply #universaldesign principles (e.g. captions AND transcript) to broaden access #inclusion #cmworld

@roquemoore

@CMIContent A2 We created a 30-sec teaser (like a commercial) for social/ads that led to 3 full-length makeover videos (6-7 mins). #CMWorld

@_goldengrams

A3 Focus on storytelling and make it engaging #CMWorld https://twitter.com/CMIContent/status/664129672725139456

@varunkr842

A3: My pet peeve about video is when it’s the only option to get content from that site – I like text mostly, with a side of video #cmworld

@lindadessau

@MichaelDFCI captivating video and images are so key. #cmworld

@CMIContent

A 2- when there is no point to it- make sure you plan it out before you shoot it.. don’t just wing it #CMWorld

@AmandaSubler

@CMIContent A3: Autoplay. In any context. Ever. #CMWorld

@atxcopywriter

A3) Another problem is having no defined goal and not understanding the audience’s needs. #cmworld

@MissSarahQ

@MissSarahQ Agreed. And don’t try to say everything. Leave ‘em wanting (to know) more #CMWorld

@KEXINO

Video can be longer. You think ppl cut off Star Wars trailer 1:00 in, or they stayed through all 3:00? @village_print @CMIContent #cmworld

@JS_insidepitch

@CMIContent Yes! It’s all about expectations. #CMWorld

@hilarysutton

A3 Going on too many tangents. Not sticking to core story. Trying to be too cute. It’s a vid not an opera #CMWorld https://twitter.com/CMIContent/status/664129672725139456

@calgarydreamer

A2: It’s about delivering the best content in the shortest time. #CMWorld

@credibleagency

A3 Too long of an intro, too much fluff built in to make up more time, too many topics/lack of focus in one video #cmworld

@LUCYrk78

@MissSarahQ @CMIContent I agree. Most people create content that delivers no value. Make sure it is relevant and has value. #CMWorld

@village_print

A3 #CMWorld Not taking full advantage of built in CTAs in YouTube and Facebook.

@hidama

@atxcopywriter Yeah, but if they were viewing on FB, it would just auto play! #Cmworld

@MichaelDFCI

A3: Bad audio or graphics. Professionalism is key (and tools like iPhones and editing apps are cheap or free!) #CMWorld

@amitykapadia

@atxcopywriter so curious – you do not find value in auto play in Facebook? #cmworld

@CMIContent

Q3. Overly long, un-engaging content. No matter the length, make sure you are telling a compelling story #CMWorld

@stephcanarte

@CMIContent A3 Don’t create a video if the info can be shared (or the story can be told) just as effectively in another format. #CMWorld

@_goldengrams

@hidama amen! We bet our very own @AmandaSubler would agree. #cmworld

@CMIContent

Videos need to be personable to hit the right spot. Know your audience before you create a video #cmworld

@eCopyDesk

@LaToyaReports @billcush here’s one you’ll love that’s 5 min I just posted. https://www.youtube.com/watch?v=zIEIvi2MuEk #CMWorld

@calgarydreamer

.@LaToyaReports Culture video from Clari is a great watch at 4:30. Agree/Dis? I have no relation to Clari. #CMWorld http://ow.ly/UtR1E

@billcush

Yes! Get to the point of it right away or you’ll loose them #CMWorld https://twitter.com/LUCYrk78/status/664130379964633088

@AmandaSubler

This is the big pain point #CMWorld https://twitter.com/MissSarahQ/status/664130288457523200

@varunkr842

A3) Video can be used to serve many purposes (drive leads, sales, brand awareness) but you need to set your goal first. #cmworld

@MissSarahQ

A3) Videos that tell you why a product is great, but do not explain any use cases that speak to consumers…. a video pet peeve #CMworld

@martinjason

@atxcopywriter @CMIContent By far my biggest pet peeve! I want to choose the video, I don’t want it to choose me #CMWorld

@annactaylor15

@JS_insidepitch @CMIContent On avg most people will cut off after 8 seconds. The die-hard viewers will stay. #CMWorld

@village_print

A3) Copycatm cookie cutter, “just because everyone is doing this” videos. Audience & creativity first! #cmworld https://twitter.com/CMIContent/status/664129672725139456

@Serious_Vanity

@LaToyaReports Feels much closer to Friday than it actually is. #cmworld

@martinlieberman

@CMIContent too long of an intro! Be relevant, get to the point, don’t waste the audiences time – time is so precious to consumers #CMWorld

@dunbabin_amy

#truth #CMworld https://twitter.com/amandasubler/status/664130559552045056

@LUCYrk78

A3: Talking head videos are boring. Keep them short please 🙂 #cmworld

@DavidProHQ

@martinlieberman @CMIContent You HAD to choose Chandler. #cmworld

@MichaelDFCI

@CMIContent Hmmm. It’s normally muted on Facebook, right? I think that makes the difference for me, now that you mention it #CMWorld

@atxcopywriter350

Agreed! Only having video content could alienate some viewers. #CMworld https://twitter.com/lindadessau/status/664130229301063681

@locallinkllc

A3) Approaching every video like an ad. People connect with genuine messages & emotions. #CMworld

@Earlylightbalt

@CMIContent @AmandaSubler I know, right? Some people just upload the video and say “Yep, my work is done here!” #CMWorld

@hidama

@CMIContent When a video is created without purpose, just to create a video. Tell a story. Share a Fact. But have a reason. #CMWorld

@annactaylor15

A2: We did a 21-min video & has 14M+ views, did a 3-min one & has 12M+ views. It depends on emotional hook & promotion & viralness #CMworld

@Vruno

@Serious_Vanity true! If everyone else is doing it, what differentiates you from your competition? #cmworld

@CMIContent

@billcush Thanks, Bill! I’ll check this out after the chat. #cmworld

@LaToyaReports

Videos that focus on the product through the consumers’ eyes is always a great way to engage and sell #cmworld

@eCopyDesk

Hey #cmworld! Sorry to miss so much. Looks like we’re talking about video today!

@MaureenOnPoint

GREAT point Jason! Use the medium as a chance to show “me” using it in MY life #CMWorld https://twitter.com/martinjason/status/664130612459118592

@LUCYrk78

@DavidProHQ talking heads ever! #cmworld

@CMIContent

A3: My biggest pet peeves are the auto-play videos. They slow down my computer. #CMWorld https://twitter.com/CMIContent/status/664129672725139456

@JeremyBednarski

@MaureenOnPoint we are! Glad you could make it! #cmworld

@CMIContent

#CMWorld In other words, nothing like the intro for Bambi Meets Godzilla? https://www.youtube.com/watch?v=BXCUBVS4kfQ https://twitter.com/LUCYrk78/status/664130379964633088

@calgarydreamer

A3: Making video for the sake of it. Tell a story, make it relevant, fill a need, answer a question, or inspire. @CMIContent #cmworld

@JS_insidepitch

A3) Make sure you have good people in front of the camera. Engagement should happen from second one! #CMWorld

@Liliholl

A3: Pet peeves include auto play, unimaginative horn tooting, lack of context! #CMWorld

@MaureenOnPoint

A3: Avoid turning your videos into sales pitches – make them engaging and add value for your audience #CMWorld

@5FifthStory

@lindadessau Agreed! If I’m not in a position to watch that video when I encounter it, then I’m missing out on your content! #CMWorld

@_goldengrams

Yes, there has to be both! Sometimes I can’t watch video but there is no text to read, so I just bounce. #CMWorld https://twitter.com/lindadessau/status/664130229301063681

@hidama

A3. Losing focus on what the message being shared. Need to edit and stick to the point. #CMWorld

@ms_jacquiegb

@mjassal @CMIContent Love that Manpreet! #CMWorld

@JS_insidepitch

A2: Ideally, audience, platform & engagement should dictate length. Short to grab attention, long to do a deep dive w/engaged users. #CMWorld

@bendgibbons

@joseimprime @CMIContent A/B test to see which is a more effective platform. 🙂 #CMWorld

@Serious_Vanity

@CMIContent Glad to be here! I got stood up *sad trombone* but now I can hang out! #CMWorld

@MaureenOnPoint

@Liliholl yes! Those on camera should be comfortable on camera. #cmworld

@CMIContent

Don’t just stress on video length. Remember it’s quality over quantity every time #cmworld

@eCopyDesk

We did our own at 3:34 that I think is a good watch. But I am biased of course. @LaToyaReports http://ow.ly/UtRCn #CMWorld

@billcush

Q4: Do you need a video storyboard? If so, how do you create one? If not, how do you plan? #CMWorld

@JeremyBednarski OH YES! hate those! #cmworld

@JS_insidepitch

@MaureenOnPoint boo! #cmworld

@CMIContent

@roquemoore Good one! I prefer text to video, so a transcript’s always nice for me #CMWorld

@atxcopywriter

@CMIContent @hidama Yes! They are making it easier than ever to add these! #CMWorld

@AmandaSubler

@atxcopywriter @CMIContent What about auto play with no volume? I don’t mind if they auto play as long as I control the sound. #CMWorld

@hidama

A4) An animated video does require a storyboard to lay out the graphics used within the video. We do this in @illustrator. #cmworld

@MissSarahQ

Set clear goals and have a purpose to increase the engagement #CMWorld https://twitter.com/annactaylor15/status/664130764808695808

@varunkr842

@Liliholl Exactly, can’t stress how important that is! #CMWorld

@ExperianDQSteph

Q3: When they have no purpose other than promotion. Teach us something, makes us laugh, swoon, cry or piss us off. #CMWorld

@Vruno

@CMIContent The video content should cater to the targeted niche. Find what they want to see and deliver. #CMWorld

@village_print

@lindadessau Completely agree! We’re the outliers in this convo, I think 🙂 #CMWorld

@atxcopywriter

A4) It’s a technical process but you need to split the video elements up scene by scene. #cmworld

@MissSarahQ

@eCopyDesk Couldn’t agree more. #CMWorld

@stephcanarte

@calgarydreamer @billcush I forgot about this one! This is a great example. #cmworld

@LaToyaReports

Speaking of video, join us for our webinar tomorrow, “Beyond Tweets & Likes: The Future of Word-of-Mouth” https://attendee.gotowebinar.com/register/5469905791456771842 #CMWorld

@amitykapadia

A4: We story board in a bigger more comprehensive way and then cut it up into bite-sized chunks #CMWorld

@MaureenOnPoint

A4) If you want to find out more about how to create a storyboard then this video is the one to watch: http://bit.ly/1kmGNYb #cmworld

@MissSarahQ

@CMIContent A4: Yes, we would create a storyboard in order to plan accordingly! #CMWorld

@ExperianDQSteph

@atxcopywriter You may be right 😉 #CMWorld

@lindadessau

@calgarydreamer But what if someone did a marketing vid that was an opera? #greatideas #CMWorld

@atxcopywriter

@MaureenOnPoint Howdy Jeff! How’s your Tuesday going? #CMWorld

@MaureenOnPoint

Exactly, @CMIContent! We forget we are not creating for our competition’s benefit. It’s to add a broader level of UX. #CMWorld

@Serious_Vanity

I won’t watch unless I’m into the subject. Then, I’ll give it :20. This is a rule I used in TV for yrs @village_print @CMIContent #CMWorld

@JS_insidepitch

A4) Not using graphics? Use your script to define what will happen. Pace the voiceover with the action on screen so that it flows. #cmworld

@MissSarahQ

@ExperianDQSteph this helps you focus on your message so well! #cmworld

@CMIContent

A4. Of course you need a storyboard. No good story gets told without forming a good plot. Your video is your story #cmworld

@eCopyDesk

@eCopyDesk well said! #cmworld

@CMIContent

A3) keeping in mind that the way viewers interact w/ a video on YT may be different than how they interact w/it on FB, for example #cmworld

@Yannick_Ilunga

A4: Here’s how I prepare my videos: I position the camera so it’s facing me. And then I push play. No storyboard or planning 🙂 #cmworld

@DavidProHQ

@LUCYrk78 Great point. Marketing should be personal. #CMWorld

@joshmccormack

@MichaelDFCI @CMIContent Well, could I BE any more like him? #cmworld https://t.co/MA56xO2w5e

@martinlieberman

A4) In our world, storyboard = graphics, the script = video plan! #cmworld

@MissSarahQ

A4: Yes you need a storyboard & production schedule so you know what shots you need. Be open to unanticipated aha moments. #CMWorld

@Vruno

@LaToyaReports @billcush You’ll love the sequel that @WestJet made the year after #MiracleofChristmas #cmworld http://blog.westjet.com/christmas-miracle-spirit-of-giving/

@calgarydreamer

A4. I find it helps. A storyboard it’s a blueprint of the story you are trying to tell #CMWorld

@stephcanarte

A4- You don’t necessarily need a “storyboard” but a good idea to write out your ideas for shots, action etc. with the script #CMWorld

@AmandaSubler

@joshmccormack @LUCYrk78 hey Josh! Good to see you today. #cmworld

@CMIContent

@ExperianDQSteph So, that’s how we started, with webinars. Then we started breaking them up into bites. #CMWorld

@MaureenOnPoint

A4) Every video needs a storyboard or something like it, to lay out the visual story. Much like a writer needs an outline. #cmworld

@martinjason

A4: Looking at storyboards today, so, Yes! #CMWorld

@bendgibbons

@martinlieberman @MichaelDFCI bwhahahaha #cmworld

@CMIContent

Anyone out there using auto captioning to make videos accessible for hearing impaired? #cmworld

@MichaelDFCI

A4 I like to go the old fashioned way with the storyboard…just chalk it out #cmworld

@eCopyDesk

A4 #CMWorld Unironicaly, there’s a video for that: Storyboarding Basics: http://bit.ly/1kKbh5W

@hidama

@CMIContent Exactly…it helps us make sure that we’re getting our point across effectively! #CMWorld

@ExperianDQSteph

A4) Top tip! Use the voiceover to work out the timings of your video: 140 words = 1 min of video. #cmworld

@MissSarahQ

@MichaelDFCI would like to know this too! #cmworld

@CMIContent

Arrggh it’s Tuesday which means #cmworld. WhadImiss?

@renepower

A4) For me, it’s pen to paper first, developed into graphics, then animation or shooting. cont. #CMWorld https://twitter.com/CMIContent/status/664131159471710208

@Serious_Vanity

Yes! If you don’t know how to storyboard- think of it as an outline #CMWorld https://twitter.com/martinjason/status/664131894943031296

@AmandaSubler

@JeremyBednarski @CMIContent too serious, too much ego,. not from the heart, no emotional connection with the speaker, too much ego!#CMWorld

@blondepreneur

@renepower first three questions 🙂 But we’re now wrapping up Q4! #cmworld

@CMIContent

@MaureenOnPoint Ooo! Breaking them up into smaller bites is a great idea! Never thought about that! #CMWorld

@ExperianDQSteph

@renepower We’re on Q4, talking about storyboarding and if it is necessary to create video content! #cmworld

@hidama

A4-2) It really doesn’t have to be complex. Crayon on a napkin – just get the idea started! #CMWorld

@Serious_Vanity

@MichaelDFCI that’s a great idea #cmworld

@eCopyDesk

@Serious_Vanity crayon – love it! #cmworld

@CMIContent

A4:Making a video w/o a storyboard is like making a sandwich without bread. you have to contain and highlight the meat! @CMIContent #cmworld

@JS_insidepitch

A4 I like storyboards and outlines – helps you see if what you’re trying to get across will come across #cmworld

@LUCYrk78

A4. Depends on the length and nature of your video. Longer than 2 minutes? You probably need a plan. #CMWorld

@annactaylor15

@renepower We have all been sharing #Thanksgiving turkey recipes for the last 20 min. #Honest #fingerscrossed #Cmworld

@calgarydreamer

@CMIContent A4: Having a storyboard is an effective way to create an outline for the video. #CMWorld

@village_print

@ExperianDQSteph Check it out: http://www.pointit.com/instagram-ads/ #CMWorld

@MaureenOnPoint

@calgarydreamer @renepower we perhaps could use that too 🙂 #cmworld

@CMIContent

A4: By making a storyboard you provide a space for people to think what the next part might be and that’s how brand value develops. #CMWorld

@credibleagency

A3) Quantity not quality: I’d much rather have less of a good thing and look forward to it when it comes. Drives awareness too. #CMWorld

@MSLJim

A4. Always have a shot list, audio list, plan for the story arc, but not always a traditional “storyboard” format #CMworld

@Earlylightbalt

A4) You need a storyboard. First, define the objective of the video, then brainstorm to get ideas for the story, then visualise it #CMWorld

@Liliholl

@renepower The secret to life, the universe & everything. #CMWorld

@bendgibbons

@calgarydreamer That was good. Thanks for sharing #CMWorld

@billcush

A2: Depth (read: context), not the length should be the criteria #myPOV #CMWorld https://twitter.com/cmicontent/status/664128137165303809

@1DigitaLife

@credibleagency Good point – storyboards and planning help you work with a bigger picture of your marketing message #cmworld

@lindadessau

A4 #CMWorld I write it down myself for longer videos than say 10 sec. I should work on storyboard but just haven’t had opportunity yet.

@calgarydreamer

@MissSarahQ @CMIContent Great tip, Sarah! Thanks for sharing. #CMWorld

@hilarysutton

@MichaelDFCI @CMIContent TBD. 🙂 #CMWorld

@martinlieberman

@bendgibbons @renepower see what happens when you ask our #CMWorld community? lol 🙂 #cmworld

@CMIContent

A4) Then get the script written and make sure you choose the right ppl to get involved. #CMWorld

@Liliholl

Agreed @JS_insidepitch I would have made a shorter video but I did not have the time #CMWorld

@billcush

Q5: Animation and white board videos are very popular. What are these processes and are they more effective? #CMWorld

A4) I think you should, it really helps with the structure and flow of the video. Storyboard, pen & paper, whatever’s best for you #cmworld

@Yannick_Ilunga

@martinlieberman @MichaelDFCI the answer should always be yes! #cmworld

@CMIContent

Oh man @calgarydreamer: @renepower We have been sharing #Thanksgiving turkey recipes for the last 20 min. #Honest #fingerscrossed #Cmworld

@renepower

#CMWorld A2-Product videos are approximately 5′ long, yet content of the video is essentially determining the length https://t.co/oHqvhl7xHI

@iv_o_n_a

A5) They’re 100% more effective because graphics capture attention longer than if you were to watch a person talking to the camera #cmworld

@MissSarahQ

A3) Every story, including those told in video, need to build and evolve through its duration. Flat, one-dimensional is b-o-r-i-n-g #cmworld

@martinjason

@DavidProHQ Ha. Me, too. Kinda works for short takes. I think you can live without storyboarding, but editing… eek. #CMWorld

@joshmccormack

A4: *Unless you’re live. #CMWorld

@bendgibbons

@MaureenOnPoint These are great! Short, sweet, and to the point! #CMWorld

@ExperianDQSteph

“@MissSarahQ: A3) Think of your video like a movie trailer – tease your audience so they want to find out more about your brand.

@DejuwonOnline

A3 Breakthrough idea vetted into a relatable storyboard; simplicity is quite complex #cmworld

@1DigitaLife

A5 I don’t do this. So I’m looking forward to reading the answers and learn. #CMWorld https://twitter.com/CMIContent/status/664132677432311808

@calgarydreamer

A5) An animated video includes a script, storyboard, animation software such as @AdobeAE, voiceover artists & music. #cmworld

@MissSarahQ

A5: Yes they actually add life to the videos. #CMWorld

@credibleagency

A5: my audience doesn’t tend to enjoy the animation +white boarding unless it’s really different. #CMWorld

@MaureenOnPoint

A4: This former bcast journalist says you don’t need a full storyboard. Let the story tell itself. Just shoot lots of broll! #CMWorld

@webmastergirl

A4 #CMWorld When it’s time to shoot, the storyboard will tell you: Angles you need# of shots Position of people/objects

@hidama

Agree- it’s about being able to “see” what they are describing on the video – very effective #CMWorld https://twitter.com/MissSarahQ/status/664132751415754752

@AmandaSubler

@ExperianDQSteph We are seeing some good success with them! #CMWorld

@MaureenOnPoint

@martinjason Now tell us what you really think! #cmworld

@lindadessau

A5) White board works a little differently. You’ll have a camera set up & will film the artist drawing elements of the video. #cmworld

@MissSarahQ

A4) Have some kind of plan. You can spend a lot of money on video and the sooner you realise you might have a turkey the better! #CMWorld

@MSLJim

@CMIContent A5: I think animation videos tend to be more interesting and engaging, that’s why they’re so popular! #CMWorld

@ExperianDQSteph

@CMIContent Thanks! I saw @LUCYrk78 say something cool on one of my lists. #cmworld

@joshmccormack

A5 Both are effective, People love animations and videos #CMWorld https://twitter.com/CMIContent/status/664132677432311808

@varunkr842

@joshmccormack @LUCYrk78 well, she is really cool 🙂 #cmworld

@CMIContent

A5) Both are super effective – like cartoons but for adults! 🙂 #cmworld

@MissSarahQ

@MissSarahQ terrific way to explain it! #cmworld

@CMIContent

#CMWorld Just in case, here’s a recipe I used for Canadian #Thanksgiving @renepower #turducken #roulade http://globalnews.ca/news/1599706/recipe-turducken-roll

@calgarydreamer

A5) Animated/white board vids are video infographics – breaking down into simple, digestible “bites” for the audience works well #CMworld

@Earlylightbalt

A5: Whiteboard animation videos are a great way to communicate your “how-to” messages on your website, blog & social pages #CMWorld

@5FifthStory

@CMIContent A5: Creating an engaging and fun value giving #animation is key. Make it worthwhile. #CMWorld

@village_print

A1 I’m launching a video nuggets project next week and pushing all b2b clients to do the same #cmworld

@renepower

@webmastergirl If you plan it out too much in advance, you may miss out on something great in the moment! #CMWorld

@_goldengrams

@CMIContent @joshmccormack Day MADE! Thanks! #CMWorld

@LUCYrk78

Where is @BrandedCartoons today? I feel like they should be here for this discussion! #CMWorld

@AmandaSubler

A5: They’re not nec more effective, again, it depends on messages, hook, execution & how well you & your brand champs promote it #CMworld

@Vruno

A5) Effective because people LIKE watching something develop in front of them. they like the process! #CMWorld https://twitter.com/CMIContent/status/664132677432311808

@Serious_Vanity

A5: Unless you have a big personality. @Garyvee totally keeps my attention. #cmworld

@LaToyaReports

A5: I have considered these. But white board videos are like an iPad…when I have a phone and a laptop, why do I need an iPad? #CMWorld

@billcush

Great discussion. We haven’t started using video #CMWorld

@ms_jacquiegb

@renepower Whew! Crisis on Infinite Earths averted. #CMWorld

@bendgibbons

@LaToyaReports @Garyvee we agree! #cmworld

@CMIContent

@ms_jacquiegb we’re learning so much already! #cmworld

@CMIContent

know what else an engaging video needs? An effective CTA button, just wrote something on buttons last week http://goo.gl/Rl3nPb #cmworld

@eCopyDesk

A5) Animated/white board vids are great for breaking down complex topics into simple, digestible “bites” for the audience #CMworld

@Earlylightbalt

A5. These videos are more fun to watch, engaging, memorable, and shareable. They’re my personal favorite. #CMWorld

@annactaylor15

Agreed. And keep them short and to the point #CMWorld https://twitter.com/5FifthStory/status/664133401050501120

@CMRLee

@AmandaSubler we do miss @BrandedCartoons on our chats! #CMWorld

@CMIContent

Yes yes and yes! #CMWorld https://twitter.com/eCopyDesk/status/664133649340698624

@CMIContent

@CMWorld I wrote this in September after we launched our first video content marketing campaign: https://www.linkedin.com/pulse/5-lessons-learned-from-our-1st-attempt-video-content-marketing-jill #CMWorld

@_goldengrams

Q2: Length of video dep. on content and message. Always a fan of brevity personally. Think 30-45 secs for social ok #cmworld

@renepower

Late to the #CMWorld party. Hope to jump right in on the discussions.

@suddenlyfrugal

A5: For us, whiteboard animation offers a good way to break down complicated science. https://www.youtube.com/watch?v=AbmEt_E8kfo #cmworld

@MichaelDFCI

@suddenlyfrugal we’d love it if you did! #cmworld

@CMIContent

@MichaelDFCI love whiteboard videos #cmworld

@eCopyDesk

A2: Depends on how you are using it & what you want to accomplish with the video. Quality above everything! @CMIContent #CMWorld

@hannahgreercook

@suddenlyfrugal Hi Leah! The water’s fine… #cmworld

@lindadessau

@CMIContent #animation is a good way to showcase diversity of your company. #cmworld A6

@village_print

A5) They help us in the cognitive process, it’s easier to understand a concept because of the visual nature of a board #cmworld

@Yannick_Ilunga

@village_print great point! #cmworld

@CMIContent

Q6: What can you do with video after it’s posted – such as including in emails & newsletters, gating for lead gen, adding CTAs? #CMWorld

Aw thanks @CMIContent #CMWorld #feelthelove

@suddenlyfrugal

A3: Video pet peeves – Too long because of ‘padding’, too much promo, not related to title or marketing that got me there #cmworld

@renepower

A6) Promote, promote, promote! Put it on your homepage, email your database, share it social, advertise, include it in blogs.. #cmworld

@MissSarahQ

#CMWorld @atxcopywriter some flexibility may be allowed then…. 🙂

@calgarydreamer

A5) The style of video is a tool to grab attention for an bland topic. Animation or hand-drawn helps. Ex. http://bit.ly/20KoT1Y #CMWorld

@martinjason

Funny, white board animation makes me think of @BigBang_CBS #CMWorld https://twitter.com/MichaelDFCI/status/664133928232570881

@suddenlyfrugal

@MichaelDFCI I love these types of videos, too. Easy to follow and digest the information. #cmworld

@LaToyaReports

A6 You made it. Why not expose it to the world. Pass it on to every link you have by email, Facebook, etc. #CMworld https://twitter.com/CMIContent/status/664134189994782721

@calgarydreamer

A6) Remember, Google can’t read video content so optimize the landing page using keywords, so your audience can find it. #cmworld

@MissSarahQ

A6. Always add CTAs! Is that even a question? haha #CMWorld

@annactaylor15

A5 Video #sketchnotes w/voiceover are an effective alternative to talking heads. Great as visual storytelling or #conceptmapping! #cmworld

@roquemoore

@CMIContent A6: Put the link to the video on our email signature and promote on social media. #CMWorld

@village_print

A6: Share like crazy on social media. That’s what @HomeAdvisor does when I appear on TV on their behalf! #cmworld https://twitter.com/CMIContent/status/664134189994782721

@suddenlyfrugal

A6 – we are still working on this- but staring to promote in newsletters, and adding CTA’s to videos are good starting points #cmworld

@AmandaSubler

Q6) Don’t just think online. Show your video during live/in-person events – trade shows, pitch meetings, town halls, etc. #CMWorld

@Earlylightbalt

@bendgibbons @renepower Man, this chat just got deep #CMWorld

@atxcopywriter

@CMIContent A6 targeted ads! I love knowing the right eyes are on my content. #CMWorld

@hilarysutton

A4: Storyboarding essential for professional pieces. For short talking head style, trigger words ok. Dep. on the guy/gal in shot #cmworld

@renepower

A6 Ensure that it’s seen at the right times by people it was developed for. Have already estab ways to get ppl sharing it #cmworld

@LUCYrk78

Solid advice! #CMWorld https://twitter.com/MissSarahQ/status/664134538357030913

@CMIContent

A6: Build on the most effective ones and create a series, add to a “waiting room” for webinars/sales demos, and share internally #CMWorld

@amitykapadia

A6. Share, promote, advertise it. Blog about it, turn the key concepts into a gated piece of content. Opportunities are endless #CMWorld

@stephcanarte

A6) Aggregate to many channels, and build other content around it. A video is just the beginning of a plan! #CMWorld https://twitter.com/CMIContent/status/664134189994782721

@Serious_Vanity

@MissSarahQ Not to mention (again 😉 that some PEOPLE don’t read video content – definitely include some text! #cmworld

@lindadessau

@CMIContent A3 Too much staging makes a video stiff. So much more appealing when people just tell their story. #CMWorld #contentmarketing

@hannahgreercook

A6: Build your brand on Facebook and extend your reach by creating sponsored posts that target your videos to your desired audience #CMWorld

@5FifthStory

Love this idea! #CMWorld https://twitter.com/Earlylightbalt/status/664134675112329216

@CMIContent

A6. Video is great for email campaigns, your website, newsletters, lead gen, use by sales. Infinite possibilities. #CMWorld

@annactaylor15

A6: Last few times I gave a talk, I played our video for my intro. Instead of me yammering on about what my company does #CMWorld

@billcush

A6) Getting your audience to see it can be hard, check out this video for 6 top tips: http://bit.ly/1liCttd #cmworld

@MissSarahQ

Wonder if @garyvee storyboards his awesome videos and shooooow? ( #cmworld discussion about video marketing today GV)

@renepower

A6: Share it in the every platform you can. But don’t over share it. #CMWorld

@credibleagency

@annactaylor15 there truly are! #cmworld

@CMIContent

Hello @MichaelDFCI Long time, no work together! #CMWorld Hope you’ve been well! https://twitter.com/MichaelDFCI/status/664134534204669952

@suddenlyfrugal

A6- also embedding video or adding links on relevant blog posts #cmworld

@AmandaSubler

@credibleagency how do you know what platform to share it on? #cmworld

@CMIContent

@MichaelDFCI It is good for that! I think most of the whiteboard videos I’ve really enjoyed fell into the simplify-science category #CMWorld

@atxcopywriter

Have I caught up yet? #cmworld – No.

@renepower

@billcush great idea! #cmworld

@CMIContent

Very good point! #CMWorld https://twitter.com/CMIContent/status/664134713599090688

@stephcanarte

@CMIContent A4 Yes! Otherwise the vision will get lost during shooting. #CMWorld

@hannahgreercook

Share your video on social, in emails and on even on pop ups on your website pages #cmworld

@eCopyDesk

Q6) Share it internally as well. You never know if your PR or sales team could use a great video to amplify a pitch. #CMWorld

@Earlylightbalt

A6b A video in the end is a hook to capture attention, enhance the brand and drive them to your site/store/etc. Reel them in. #CMworld

@calgarydreamer

Great point! #cmworld https://twitter.com/Earlylightbalt/status/664135219998519296

@AmandaSubler

Question re: video: many apps (Twitter, Facebook) allow user to turn off auto video play on mobile. How to overcome? #CMWorld

@suddenlyfrugal

@Earlylightbalt your employees are such a “hidden” asset in advocating for your content! #cmworld

@CMIContent

A5: Mixture of talking head and interactive content – whether graphics, screen grabs or screen cast work best for me #cmworld

@renepower

Q6: My public relations/media relations/influencer relations background gets kicked into high gear here to get oodles of eyes #CMWorld

@Vruno

A6: My public relations/media relations/influencer relations background gets kicked into high gear here to get oodles of eyes #CMWorld

@Vruno

A6. You could even make a behind the scenes to be released later on. People love to see behind the creative process #CMWorld

@stephcanarte

@MissSarahQ Love your feedback in the #CMWorld chat!

@hannahgreercook

A5: Some whiteboard video can be a little like being back at school esp. if presenter turns away from cam. Don’t be too clever #cmworld

@renepower

Love this idea! Great to mix things up with different media! #CMWorld https://twitter.com/billcush/status/664134860538322944

@suddenlyfrugal

@calgarydreamer so important to remember conversion. But is there ever a reason to use video for simply brand awareness? #cmworld

@CMIContent

A6 Our videos have blog post accompaniments that can then be shared via Twitter, Google +, etc. Those widgets are crucial! #pln #cmworld

@roquemoore

A6: All of the above + anything else you can think of. #CMWorld

@bendgibbons608

And don’t forget your speakers….not that I have ever done that… @CMIContent #CMWorld

@billcush

@renepower Well said! Video content is at the end highly important tool that dictates the length of the video. #CMWorld @CMIContent

@iv_o_n_a

Love this idea ! #cmworld https://twitter.com/stephcanarte/status/664135451096166400

@AmandaSubler

A6c #CMworld Always a good approach. The vid is there to educate after all. Why not use it as a tool as well. https://twitter.com/billcush/status/664134860538322944

@calgarydreamer

@stephcanarte a look behind the scenes always does well for us! #cmworld

@CMIContent

@CMIContent + SEM, YouTube ads, ads on related websites and in related newsletters (where your audience already is) … #CMWorld

@_goldengrams

@CMIContent It depends on with whom do you want to share the content. #CMWorld

@credibleagency

I know I do! #CMWorld https://twitter.com/stephcanarte/status/664135451096166400

@LUCYrk78

They are a key audience #CMWorld https://twitter.com/CMIContent/status/664135314521391104

@Earlylightbalt

Q7: What are some good resources or tutorials on DIY video? How do you find great video experts/partners? #CMWorld

@bendgibbons so great to see different approaches to video #cmworld

@CMIContent

MT @roquemoore: A6 Our videos have blog post accompaniments that can then be shared via Twitter, Google +, etc. #cmworld

@lindadessau

@CMIContent It’s a incredible opportunity to re-engage the audience. #CMWorld

@stephcanarte

A6) Lead generation depends on the type of video. I’d say promote it and consider repurposing like embedding it into a blog post #CMWorld

@Yannick_Ilunga

A6: Spend as much effort to promote your video than you put into making it. Partner with PR & your community management. #CMWorld

@Vruno

Yes @stephcanarte That is a great idea. #CMWorld

@billcush

Absolutely #CMWorld https://twitter.com/Vruno/status/664135775286489089

@stephcanarte

@lindadessau @AmandaSubler And embedded videos double as images to add some visuals to a post #CMWorld

@atxcopywriter

#CMworld @CMIContent There’s always a great reason. Just to show you exist is one. Trying to educate a cause is a better one.

@calgarydreamer

A6: We split it again, transcriptions, podcasts, CTAs to drive people to content. #CMWorld

@MaureenOnPoint

A6: Use of video once produced. In 140 characters? Like seriously? #cmworld

@renepower

As a rule promote your video for as long as it takes you to create/brainstorm it #cmworld

@eCopyDesk

Oh yes! Too many blow the budget on creation and have nothing left for distribution. @Vruno #CMWorld

@JS_insidepitch

A7 I regularly network with masters of the art like @Stylewerx to pick up tips. No one person knows it all. #cmworld https://twitter.com/CMIContent/status/664135700627894273

@calgarydreamer

A7) This ultimate guide has step-by-step instructions on how to create your own including the tools needed: http://bit.ly/1MITeU5 #cmworld

@MissSarahQ

A6: Break up for social; email, for members/customers, blog posts, guides, presenters, exhibition stands, context premium products #cmworld

@renepower

Testing is key to everything in our world (the world of conversion that is) you don’t test it you won’t be the best at it #cmworld

@eCopyDesk

@calgarydreamer @Stylewerx leveraging influencers are a fantastic way to create content #cmworld

@CMIContent

A7- I get great advice from @timschmoyer ‘s Video Creators #YouTube channel https://www.youtube.com/user/VideoCreatorsTV #CMWorld

@AmandaSubler

@CMIContent Every brand has its own story, and the story should also be depicted in the platform of its campaign. #CMWorld .

@credibleagency

@eCopyDesk we agree! #cmworld

@CMIContent

A7) Search for portfolio examples that you like on video hosting sites such as @youtube, @wistia, @vimeo #cmworld

@MissSarahQ

Yes! I’ve made great stuff, with the content people left on the cutting room floor. Viewers like the kitchen sink! @stephcanarte #cmworld

@JS_insidepitch

A7) Great partners? https://t.co/SRrLZIAHF8! 😉 YouTube, @lynda, @skillshare, @Adobe are great teachers. #CMworld https://twitter.com/CMIContent/status/664135700627894273

@Serious_Vanity

@CMIContent A few of my favorite video resources: @Stupeflix, @Vimeo. I’m scrappy, so I end up doing our vids, researching, etc. #CMWorld

@MaureenOnPoint

@calgarydreamer @Stylewerx So true. Partnerships have been invaluable for me. #cmworld

@LaToyaReports

@wistia is great for video #cmworld

@eCopyDesk

@MaureenOnPoint @Stupeflix @Vimeo nothing wrong with scrappy! Many in our community are one-man bands! #cmworld

@CMIContent

Hey guys, I’ve got to run a little early this week, but thanks @CMIContent for another great chat! #CMWorld

@JeremyBednarski

MT @MissSarahQ: A7) This guide has instructions on how to create your own including the tools needed: http://bit.ly/1MITeU5 #cmworld

@billcush

@CMIContent A7: Camtasia’s easy to use for some types of videos and have a bunch of tutorials on how to use the software #CMWorld

@atxcopywriter

@JeremyBednarski have a good week, Jeremy! And stay dry – the rain doesn’t look like it’s letting up. #cmworld

@CMIContent

Segmenting out elements help keep content fresh across multiple channels. @renepower #CMWorld

@JS_insidepitch

@JS_insidepitch @Vruno GREAT point! We have a new rule: You can’t propose a video unless you have a distribution plan. #cmworld

@MichaelDFCI

@JeremyBednarski @CMIContent See you, Jeremy! #cmworld

@lindadessau

@MichaelDFCI @JS_insidepitch @Vruno that’s a really great plan #cmworld

@CMIContent

@JeremyBednarski See ya next week. Have a productive week! #cmworld

@LaToyaReports

And if you want to put together a quick montage @animoto is perfect #cmworld

@eCopyDesk

@CMIContent We’re a two-woman band +epic vendors. We focus on high impact, low cost strategies because #budget. #cmworld

@MaureenOnPoint

@CMIContent Video could be embedded and placed on third party sites. Haul-videos, unboxing, etc excellent for eCommerce sites! #CMWorld

@iv_o_n_a

A7: Pretty sure sites like @SMExaminer @inc @ProBlogger @Copyblogger have some great content on video (and @CMIContent of course!) #cmworld

@renepower

@eCopyDesk @wistia Thanks Aisha! We’re having a #WistiaChat today to talk all about starting with video! #cmworld https://t.co/YxkUvY7R88

@margotcodes

@MaureenOnPoint we bet you are not alone. #cmworld

@CMIContent

A7) We stay active in the industry & seek out expert partners for audio, lighting, etc. to make our production team better. #CMWorld

@Earlylightbalt

A7) @lynda has some great tutorials on video creation : both tools and principles. #CMWorld

@MSLJim

@eCopyDesk @animoto I’m going to have to check that out! #CMWorld

@AmandaSubler

@JS_insidepitch @Vruno This is true of all types of content. Promotion is such an important part of the equation! #CMWorld

@atxcopywriter

@eCopyDesk @animoto Montages are a great idea! I’ll have to look at that. #CMWorld

@MaureenOnPoint

Seems like a no-brainer, but video is just the tool for converting the goal! Define and Achieve the goal! @MichaelDFCI @Vruno #CMWorld

@JS_insidepitch

Super chat guys, love it #cmworld

@renepower

Q8: What are some your examples of great video content? Who is doing it right? #CMWorld

@MSLJim .@lynda is a great resource for so many topics #cmworld

@CMIContent

We are big fans of @Lynda as well! #CMWorld https://twitter.com/MSLJim/status/664137067966910464

@Earlylightbalt

@JS_insidepitch Great idea! You have to make the most out of your content in this crazy content consumption age #CMWorld

@stephcanarte

@JS_insidepitch @MichaelDFCI @Vruno There are some pretty compelling stats around video’s effectiveness. #CMWorld

@MaureenOnPoint

A8) Some of my favs include: @seagate, @gopro, @nike and of course, @wyzowl 🙂 #cmworld

@MissSarahQ

@MSLJim @lynda yup Lynda is great. They have this free tutorial month going on or something…watching lots of analytics videos #cmworld

@eCopyDesk

@renepower we agree. @MissSarahQ is killing it! #cmworld

@CMIContent

@eCopyDesk @Animoto I’m checking this out now. Thank you! #cmworld

@JS_insidepitch

Awesome @calgarydreamer: #CMWorld ..here’s a recipe I used for Canadian #Thanksgiving @renepower #turducken #roulade http://globalnews.ca/news/1599706/recipe-turducken-roll

@renepower

@AmandaSubler @timschmoyer @CMIContent me too, I’m a big fan of Tim’s! #CMWorld

@Yannick_Ilunga

A8: I love, love, love this video by @Barbie. http://ln.is/www.youtube.com/E1AHZ #cmworld

@LaToyaReports

Boom @iv_o_n_a: @renepower Well said! Video content is at the end highly important tool that dictates the length of the video #CMWorld

@renepower

@CMIContent @MaureenOnPoint Nope! You aren’t!! I feels ya on #budget!! #CMworld

@lttlewys

True! @JS_insidepitch: Segmenting out elements help keep content fresh across multiple channels. @renepower #CMWorld

@renepower

@eCopyDesk @animoto ? Whoa. Cool. Checking right now! #CMWorld

@calgarydreamer

@LaToyaReports @Barbie love this too! #cmworld

@MissSarahQ

. @CMIContent @lynda Agreed. They’ve got a pretty. good section on #marketing on there too. #CMWorld

@MSLJim

A7: Does anyone have their own little studio set up……so it is easy to just jump and start recording? What does it look like? #CMWorld

@billcush

@renepower @atxcopywriter As long as it doesn’t turn into an abyss that beckons, we should be OK. #CMWorld

@bendgibbons

Love the @crazyegg explainer video #cmworld

@eCopyDesk

@billcush great question – would be interested in hearing if anyone in our community does. #cmworld

@CMIContent

@eCopyDesk @crazyegg Good choice! #cmworld

@MissSarahQ

@MaureenOnPoint @eCopyDesk @Animoto I pictured an 80’s movie get dressed/makeover montage. Would definitely be a fun one to make #CMWorld

@atxcopywriter

Yes @Vruno And I think it worked. People reacted well to it. #CMWorld

@billcush

@CMIContent A8: @apple @Google @nfl always has great video content. #cmworld

@village_print

A8: I like pulling videos that fans/brand champs make & pushing those out. They say it better anyways & they incur all costs. #CMworld #free

@Vruno

A8) @BuzzFeed continues to knock it out of the ballpark to a very large, diverse audience. #CMWorld https://twitter.com/CMIContent/status/664137214595481600

@Serious_Vanity

@CMIContent @billcush Ya, we do-We have a backdrop, a nice camera some easy lights. We aim for authentic not high polish. #cmworld

@MaureenOnPoint

A7) @YTCreators , @wistia & many others! @neilpatel recently wrote about YouTube: http://neilpatel.com/2015/10/31/the-real-secret-to-growing-your-youtube-subscribers/ #CMWorld

@Yannick_Ilunga

@CMIContent A8: LOVED Innocent’s Rugby World Cup involvement – their stuff is brilliant. https://www.youtube.com/watch?v=fKWFmyfd9gw #CMWorld

@sarahsmall

@Vruno User generated content, a great tactic! #cmworld

@MissSarahQ

A7: You know…setting up equipment each time seems to be an obstacle. Friction. @CMIContent #CMWorld

@billcush

@MissSarahQ @VirginAtlantic That’s great. Definitely gets your attention! #CMWorld

@MichaelDFCI

A8) some great examples in @CMIContent documentary include Red Bull @jyskebankTV @RiverPoolsBlog @MarriottIntl #CMWorld All differ size co’s

@AmandaSubler

@MissSarahQ I hadn’t seen that one before, thanks for sharing it! Very nicely done @VirginAtlantic! #CMWorld

@billgreider

@Serious_Vanity @BuzzFeed and we think their captioning on social media platforms helps with their popularity #cmworld

@CMIContent

A5: @CMIContent #animatedvideo is easier to consume than text. Web visitors would rather watch a video than read. #CMWorld

@GoAnimate

@CMIContent A8: I never mind those short, goofy Geico commercials that show up on Hulu https://www.geico.com/more/geico-community/commercials/you-cant-skip-these-ads/ #CMWorld

@atxcopywriter

@CMIContent A7- Ranking previous videos produced by the same author. One of the parameters could be beforehand mentioned length #CMWorld

@iv_o_n_a

@CMIContent @billcush Maybe our setup could be described as drive-by video. =D #CMWorld

@MaureenOnPoint

@GoAnimate good to see you, friends! #cmworld

@CMIContent

Going to have to check out @animoto and @camtasia by the sounds of things #cmworld

@renepower

A8b and @atbfinancial / @ATBagriculture here in #Alberta makes fantastic agriculture promo videos https://www.youtube.com/watch?v=oMeZhaH0p9U #CMWorld

@calgarydreamer

@atxcopywriter @eCopyDesk @Animoto HA! I love it. Bring on the Molly Ringwald! #CMWorld

@MaureenOnPoint

@CMIContent A8cont (Not minding is saying a lot of Hulu ads) #CMWorld

@atxcopywriter

A8b and @atbfinancial / @ATBagriculture here in #Alberta makes fantastic agriculture promo videos http://ln.is/www.youtube.com/Udv2m #CMWorld

@calgarydreamer

@atxcopywriter lol #cmworld

@CMIContent

Cool…..so once you have an idea, you just pop into the “studio” & start. Do you do it more often now? @MaureenOnPoint @CMIContent #CMWorld

@billcush

@GoAnimate @CMIContent Not THIS web visitor! And I don’t think I’m alone. Careful to not generalize…. #cmworld

@lindadessau

@Serious_Vanity Totally agree! @BuzzFeed game is strong, their videos are always on point #CMWorld

@stephcanarte

Guys this is awesome, love all the video insights! #cmworld

@MissSarahQ

We’ll spend the last few minutes asking @MissSarahQ questions. Ask now! #CMWorld

@CMIContent

A8: I do like Lego’s vignettes across social media #cmworld

@renepower

@stephcanarte funny you say that because we were going to tell you that your tweets have been on point today! #cmworld

@CMIContent

A8b: Some of the best videos are on @soulpancake. #CMWorld

@Vruno

@lindadessau @GoAnimate @CMIContent agreed Linda- I think you need both! #cmworld

@AmandaSubler

@GoAnimate @CMIContent Many consider video to be more believable than text. #CMWorld

@joshmccormack

Sidebar, this conversation reminds me of discovery during #CMWorld in Sept. that @Letterman archives had been expunged from @YouTube. Sigh.

@bendgibbons

@billcush @CMIContent Pretty much-Our studio setup is us diving into the good conference room with a light and a camera. #nofrills #CMWorld

@MaureenOnPoint

@lindadessau @GoAnimate @CMIContent I get more out of reading, still. Watching video and I start to multitask and just listen #CMWorld

@LUCYrk78

@billcush @CMIContent The focus is on getting the content in a genuine way. #CMWorld

@MaureenOnPoint

@CMIContent A7: @YouTube always tons of great videos for DIY. #cmworld

@village_print

Fancy winning a video? Help me learn more about #videomarketing and enter this survey for a chance to win: http://svy.mk/1MxVguN #cmworld

@MissSarahQ

@LUCYrk78 @lindadessau @GoAnimate @CMIContent yep! I do the same thing a lot! #CMWorld

@AmandaSubler

@lindadessau @GoAnimate I agree, Linda. It depends on the content. I would not want to watch vids all day. #cmworld

@LaToyaReports

A8) Another one who has built a great video brand is @Soulgarden. Huge amount of content, differentiated from other astrologers. #CMWorld

@Serious_Vanity

Fire away with your questions! #cmworld

@MissSarahQ

@MaureenOnPoint @CMIContent @billcush It doesn’t take a whole studio to put a pro finish on video. #CMWorld

@joshmccormack

@billcush Yes, we have a studio. Multiple “sets”, video link, digital screen for bkgrd images, etc. We use for photo and video #cmworld

@MichaelDFCI

It’s going to be a kick ass video stream once pulled together. Thanks everyone. Glad I arrived in time #cmworld #video

@renepower

.@CMIContent @MissSarahQ What is your best advice on B2B video? Where to use and promote? #CMWorld

@amitykapadia

@joshmccormack @CMIContent @billcush You’re right, it doesn’t. It’s just not our #1 priority. On brand, yes, fancy? Not very often. #CMWorld

@MaureenOnPoint

Same! I would rather READ than WATCH content. #showingmyage #CMWorld https://twitter.com/LUCYrk78/status/664138921601712128

@suddenlyfrugal

@amitykapadia @CMIContent LinkedIn is the king for B2B content #cmworld

@MissSarahQ

One thing that’s just popped in there: use captions in your videos. Not everyone watches with the sound on – esp. business users. #CMWorld

@MSLJim

For SaaS companies gifs work out great if you don’t have a video budget #cmworld

@eCopyDesk

@amitykapadia @CMIContent But I would also suggest approaching influencers to help you get it in front of a wide audience #cmworld

@MissSarahQ

@MSLJim That’s a great point. #CMWorld

@MaureenOnPoint

#CMWorld, see @joepulizzi and @Robert_Rose in a city near you. Sign up for a Master Class: http://contentmarketingconf.com

@CMIContent

@stephcanarte yeah, I’m hooked on their simple/interesting recipe videos. @Serious_Vanity @BuzzFeed http://youtu.be/OWNjjq6uvek #CMWorld

@billgreider

@MissSarahQ Do you think brands should be concerned about YouTube rights issues? #CMWorld

@atxcopywriter

Many thanks again to @MissSarahQ for chatting with us today! Who’s ready to grab a camera? #CMWorld

@CMIContent

.@sarahsmall That’s auto play for you! #cmworld

@MSLJim

Thanks @MissSarahQ, great #CMWorld chat today! https://twitter.com/MissSarahQ/status/664139511111241728

@amitykapadia

.@lindadessau @CMIContent Sorry Linda, should have added “some.” But yes, text + video is important. Everyone learns differently. #CMWorld

@GoAnimate

@MaureenOnPoint @joshmccormack @CMIContent Fancy. Smanchy. #CMWorld

@billcush

@amitykapadia @MissSarahQ you too! #cmworld

@CMIContent

@atxcopywriter Could you expand on what you mean? #cmworld

@MissSarahQ

@suddenlyfrugal Gosh, there are more of us than I expected. #readersunite #CMWorld

@atxcopywriter

#CMworld Love this & it’s apropos: “Tell Me and I Will Forget; Show Me and I May Remember; Involve Me and I Will Understand,” Confucius

@Vruno

Next week, @sujanpatel discusses growth hacking content marketing. http://cmi.media/twitterchats #CMWorld https://t.co/SqFooL1Q7L

@CMIContent

A8 #CMWorld Whiteboard Fridays at @SEOmoz https://moz.com/blog/category/whiteboard-friday

@jfouts

My one tip- Read your script out loud!! Sometimes written word doesn’t translate the same on camera! #CMWorld

@AmandaSubler

@MaureenOnPoint @CMIContent @billcush A certain degree of grit adds authenticity. #CMWorld

@joshmccormack

@MSLJim Ahh auto play, giving lazy marketers good stats to show clueless clients until the end of time… #CMWorld

@sarahsmall

@atxcopywriter @suddenlyfrugal I have a friend who has an epic rant about the rise of video vs. reading. #idiocracy #CMWorld

@MaureenOnPoint

Yes @BuzzFeed videos are across-the-board brilliant and span generations! #CMWorld https://twitter.com/billgreider/status/664139691374059520

@suddenlyfrugal

@CMWorld A8 I got an email from Starbucks about Mobile Order & Pay. Don’t know how to use it? No problem: “Watch the video.” #CMWorld

@_goldengrams

Learn more about @MissSarahQ on the @wyzowl blog: http://blog.wyzowl.com/author/sarah-quinn #CMWorld

@CMIContent

@jfouts I love this series as well! @SEOmoz #CMWorld

@billgreider

@billgreider @stephcanarte @BuzzFeed Oh my gosh. I don’t even know what to think of mac and cheese tacos. Too much of a good thing? #CMworld

@atxcopywriter

@atxcopywriter @billgreider @stephcanarte @BuzzFeed *shudder* #CMWorld

@MaureenOnPoint

Fancy winning a video and sharing more insights? Enter our video marketing survey for your chance to win! http://svy.mk/1MxVguN #cmworld

@MissSarahQ

I think it’s because video is like the demanding baby or cat or dog that MUST have your attention ALL OF IT now! @atxcopywriter #cmworld

@suddenlyfrugal

Thanks for a great chat @CMIContent. Lot’s of great takeaways on video marketing. Until next #CMWorld

@stephcanarte

@_goldengrams Time Warner Cable does the same with the new format of its billing. Walks you through. #cmworld

@CMIContent

Please share that link @MaureenOnPoint @atxcopywriter Assuming rant is in text and not video, right? #CMWorld

@suddenlyfrugal

@lindadessau @MissSarahQ @wyzowl and thanks as always, Linda. So lucky to have you with us every week! #cmworld

@CMIContent

3-2-1 action! #CMWorld https://twitter.com/CMIContent/status/664139727348436992

@MissSarahQ

@CMIContent Quick poll – has anyone ever looked at Facebook video stats & felt like auto play is cheating? #CMWorld

@sarahsmall

@sarahsmall @MSLJim If a video plays in the woods and no ones around, does it still count toward your KPIs? #CMWorld

@_goldengrams

@MissSarahQ They can put any ads on it they wan, make money off your content, etc. You give up a certain amount of power #CMWorld

@atxcopywriter

@lindadessau PS and you said you would only listen in today 🙂 Great insights. #cmworld

@CMIContent

.@CMIContent Thanks for the awesome #CMworld #Chat regarding #video #content! Inspired by @MissSarahQ, host, and guests to make more video!

@SFenthusiast

True for ALL content. I always read stories out loud before submitting to my editors! #CMWorld https://twitter.com/AmandaSubler/status/664140029606760448

@suddenlyfrugal

Amen! #CMWorld https://twitter.com/amandasubler/status/664140029606760448

@bendgibbons

@Serious_Vanity we agree – we always learn something new in our chats! #cmworld

@CMIContent

@suddenlyfrugal How can I ‘like’ this twice??? #cmworld

@LUCYrk78

@calgarydreamer @MissSarahQ lol Maybe as we get closer to Thanksgiving we’ll see them 🙂 #cmworld

@CMIContent

@LUCYrk78 how can we double like some of your tweets today? So so good. #cmworld

@CMIContent

@stephcanarte @Serious_Vanity I mean, a funny guy gets drunk at his desk & I watch every episode. #CMworld. @BuzzFeed

@Vruno

@CMIContent Helpful. Breaks down that barrier (or fear factor) of “I don’t know how to use this so I’m not gonna bother with it.” #CMWorld

@_goldengrams

.@MissSarahQ You got it, Sarah! Just followed you! You’re ultimate awesome! cc: @CMIContent #CMWorld #Chat #video #content

@SFenthusiast

@LUCYrk78 @suddenlyfrugal There are different learning styles so combine video with word overlays to emphasize key points #CMWorld

@Vruno

@suddenlyfrugal @atxcopywriter It’s a verbal rant. I’ll try to persuade her to put it online. #CMWorld

@MaureenOnPoint

Join me 11/18 at 2 PM ET for @CMIContent webinar 10 Secrets to Creating New Webinar Content #CMWorld http://w.on24.com/r.htm?e=1064771&s=1&k=CEA3372C703E573F2740D37B6CF6662D

@EmmaEmoezofu

@EmmaEmoezofu can’t wait to chat with you then! #cmworld

@CMIContent