Content Marketing and Technology: A #CMWorld Chat with Scott Brinker

ScottBrinker_1600px_revThese days, it seems like technology is becoming an increasingly important part of content marketing. To tackle this intersection, Scott Brinker joined us for a recent #CMWorld chat.Β 

Hear more from Scott at Content Marketing World when he presents Using Agile Marketing to Turbocharge Content Marketing.

 

Let’s begin! Q1: Do we all need to become content marketing technologists to some degree? #CMWorld

 

Scrolling while I walk to work… Good morning/afternoon! #cmworld

@carmenhill

 

A1 Marketing is now a technology-powered discipline. Every marketer should become comfortable with that #cmworld

@chiefmartec

 

@carmenhill Well, that sounds lovely. And hello! #cmworld

@CMIContent

 

A1 However, not everyone in marketing needs to be a technologist. Just as not everyone has to be a copywriter #cmworld

@chiefmartec

 

A1 – Even if you’re not personally active in it, a level of understanding of the process and purpose is essential, yes. #cmworld

@gShiftLabs

 

@cmicontent Hi back! Great to be here. πŸ™‚ #cmworld cc: @gShiftLabs

@j_barrick

 

@CMIContent Yes – but what that means varies. Different tech expertise needed for different content roles #CMWorld

@atxcopywriter

 

A1 You need marketing technology talent within your marketing team, as part of the organization’s overall DNA #cmworld

@chiefmartec

 

A1 Yes. We need to get comfortable with marketing technology and make sure we have access to expert skills #CMWorld

@webber_karen

 

A1: It’s especially important too so that if tech is being handled by a diff dept. you can still give guidance #CMWorld

@SueBrady

 

A1: Being crossed-trained in different practices is very helpful, especially when working on a team basis. allows for understanding #cmworld

@NathanStrum

 

A1: Yes, I believe we have no choice but to understand #marketing technology. Experts? No. Understanding? Yes. #CMWorld

@mikemyers614

 

@CMIContent A1: Yes!! Especially if you don’t have an agency or dedicated marketing tech team. #CMWorld

@carmenhill

 

It’s good for all marketers to understand the very basics of technology. Not everyone needs to be an expert at everything. #cmworld

@CTrappe

 

A1: if you work in industry, then answer is an emphatic yes. We have to understand every discipline and be able to educate clients #cmworld

@minddnd

 

@CMIContent You are welcome. I’m glad to assist! #cmworld

@KyleAkerman

 

So far, all answers point to yes — content marketers need to understand technology. #cmworld

@CMIContent

 

A1 – Depending on the role each individual plays, expertise requirements vary greatly. #cmworld

@gShiftLabs

 

@chiefmartec Specialization’s still valuable! #CMWorld

@atxcopywriter

 

Β β€œ@CMIContent: Join us in 30 min when @chiefmartec talks marketing + technology. Part of #CMWorld twitter chat series!” Now! @janaka_a

@webber_karen

 

Also, understanding the tech resources helps you better communicate w/staff and contractors. #CMWorld

@lesleyquick

 

Agree! @mikemyers614 A1: We have no choice but to understand #marketing technology. Experts? No. Understanding? Yes. #CMWorld

@CMIContent

 

A1: It’s important to understand the technology that drives content only but I don’t think being a technologist is necessary #cmworld

@jesephm

 

A1: Certainly. Tech isn’t going anywhere. Marketers need to dive in and get comfortable with it. #cmworld

@wrightsmedia

 

A1 yes, every marketer is a technologist to a degree; just as every marketer is a writer to a degree; but specialists are valuable #cmworld

@chiefmartec

 

Hi #cmworld I run InteractiveQA – web dev, QA testing and strategy.

@joshmccormack

 

Don’t forget to integrate new marketing techniques with more traditional ones – as necessary. #cmworld

@CTrappe

 

Hi Josh @joshmccormack. Glad you can join us! #cmworld

@CMIContent

 

A1 I agree with @CTrappe We must know the big picture, and collaborate w/ specialists who are exceptional at each technical aspect #cmworld

@GrowMap

 

A1: It’s important to be versatile to a point but also play to need to understand and play to your strengths #CMWorld http://t.co/fKqAUQ7YEM

@jesephm

 

Agree! @CTrappe Don’t forget to integrate new marketing techniques with more traditional ones – as necessary. #cmworld

@CMIContent

 

A1: The strategy/tactics dividing line between marketing and technology is no longer there. #cmworld

@joshmccormack

 

@CMIContent Is that what the Magic 8 Ball said? πŸ™‚ #Cmworld

@KyleAkerman

 

A1. Try going to China without speaking Mandarin. You may have a great experience, but if you don’t speak the language… #cmworld

@kiporama

 

A1: Understanding technology is important across all industries and sectors moving forward, content marketing isn’t exempt. #cmworld

@twoislikeme

 

Good morning #cmworld! Erika Heald, Head of Social Media & Content Marketing at @anaplan in SF

@SFerika

 

@carmenhill The scroll and stroll. Don’t get run over. Pay attention! πŸ™‚ #cmworld

@joshmccormack

 

Sneaking in a little late!!! #cmworld

@lttlewys

 

@kiporama nice analogy, I like that! #cmworld

@jesephm

 

Marketing & Technology are both assets and responsibilities of all departments not their own silo’d ones anymore! #CMworld

@iSocialFanz

 

@lesleyquick And put things in a more suitable format that doesn’t increase work for others #CMWorld

@atxcopywriter

 

#CMWorld Technology continues to mature so that we can reach more people with our marketing efforts! http://movy.co/v/bd387b59f837859be96114f9ea31d3ea3de762d9/lorrieg@joyceco.com/414db1699fbd0be2edb0d90f8bbddddf71fe20ac

@movystream

 

@jesephm excellent point! #cmworld

@minddnd

 

Q2: What technologies are essential for content marketers to know about? #CMWorld

 

A1. … you miss the nuance of the culture, never find the best places to eat, etc. Marketing technology = Mandarin #cmworld

@kiporama

 

@KyleAkerman Ha! Love the magic eight ball. #cmworld

@CMIContent

 

@SFerika *waving* Great to see you!! #cmworld

@lttlewys

 

Join us for our weekly #CMWorld twitter chat going on now with @chiefmartec on #contentmarketing technology!

@pamkozelka

 

@jesephm Thanks, Jeseph. #cmworld

@kiporama

 

@KyleAkerman @CMIContent Ha! Yes, except theirs is orange. #CMWorld

@mikemyers614

 

@gShiftLabs Absolutely. Don’t expect others to execute your ideas. Knowledge is essential for the ideas. #cmworld

@joshmccormack

 

@CMIContent Can depend on scale: lots of good results from smaller firms can be achieved with simple technology + sound process #CMWorld

@IanMasonHF

 

@joshmccormack Hey, Josh! #cmworld

@kiporama

 

A2: With respect to copywriting it’s absolutely essential to understand at least the basics of SEO (best to know more) #cmworld

@jesephm

 

A1 all marketers need to increase their comfort levels with marketing technology — it’s rare to not use tech as part of workflow #cmworld

@SFerika

 

@kiporama Excellent!! Can’t fully converse and work as a team if you can’t effectively communicate with eachother #cmworld

@NathanStrum

 

@iSocialFanz Not that I don’t disagree, but a broad statement like that is a bit to general, eh? Also, Morning!! #cmworld

@lttlewys

 

A2: CRMs, CMS’ for starters #cmworld

@SueBrady

 

A2 First, let’s note that the marketing tech landscape is HUGE and content marketing is woven throughout it #cmworld http://t.co/q9EV5lmkdl

@chiefmartec

 

Excited to partake in our first Content Marketing World Twitter Chat now! Join the conversation w/ #CMWorld

@igotgroove

 

@NathanStrum Yep. What’s up, BTW, Nathan? #cmworld

@kiporama

 

@gShiftLabs FAB!! Morning!! #cmworld

@lttlewys

 

@lttlewys @SFerika Nice to see both of you! The chat always feels more complete with you #cmworld

@CMIContent

 

Knowledge of what can be done is essential when planning what should be done. Know the tech. #cmworld

@joshmccormack

 

A2: Data analysis helps, the more you understand the numbers behind your content, the easier your content strategy will be #cmworld

@jesephm

 

@lttlewys Morning Brandie.. yes but i guess the key is now culture collaboration for tech & marketing is required! #CMWorld

@iSocialFanz

 

Marketers should know about: Social, metrics, mobile, automation, email, CMS, content creation tools, etc. #cmworld

@CTrappe

 

Good morning #CMWorld! Late getting coffee and late to the chat but I like what I’m seeing.

@Kirstenleah

 

@SueBrady always good to start wit the basics! #cmworld

@jesephm

 

A2 – Analytics tools. ABSOLUTELY crucial. And I’m not just sayin’ that because of what we do. It’s unquestionably essential. #cmworld

@gShiftLabs

 

@CTrappe Nice list, Christoph! #cmworld

@kiporama

 

@kiporama Same old same my friend! (But in the best way possible) Hope your days are treating you well #cmworld

@NathanStrum

 

A2 Every marketer needs to be familiar with the core tech of CRM, CMS, and email/MAP (marketing automation) #cmworld

@chiefmartec

 

@igotgroove Welcome to your first chat. So glad you could join us #cmworld

@CMIContent

 

@lttlewys Punctuality not required in these parts #CMWorld

@atxcopywriter

 

@igotgroove Welcome! #cmworld

@NathanStrum

 

@CMIContent No, you complete me!! @SFerika #CheesyMovieLines #cmworld

@lttlewys

 

@SFerika Hi Erika! Great to see you πŸ™‚ #cmworld

@KyleAkerman

 

@lttlewys @iSocialFanz good morning to my twitter chat buddies! πŸ™‚ #cmworld

@SFerika

 

A2: We believe there are essential technologies in both the Content Management and Content Distribution spaces. #CMWorld

@mikemyers614

 

@NathanStrum Life is good! TY for asking. #cmworld

@kiporama

 

@Kirstenleah Welcome! We are on Q2: What technologies are essential for content marketers to know about? #CMWorld

@CMIContent

 

Wow! MT@chiefmartec:A2 let’s note marketing tech landscape is HUGE & content marketing woven throughout #cmworld http://t.co/U9diJ4jBEA

@AmandaSubler

 

Hello everyone! Glad to be here at #CMWorld! Thanks @chiefmartec for your insight today! #cmworld

@jarematkinson

 

@CMIContent @lttlewys I love kicking off my Tuesdays with both of you + #cmworld πŸ™‚

@SFerika

 

@gShiftLabs Completely agree. #cmworld

@wrightsmedia

 

@kiporama thanks. #CMWorld

@CTrappe

 

@KyleAkerman good morning! great to see you here as well! #cmworld

@SFerika

 

A2 There’s also a rich ecosystem of software just for content marketing: curation, creation, distribution #cmworld http://t.co/chtPqXXdJv

@chiefmartec

 

A2 – Also publishing tools & community management tools are extremely important. Hootsuite, for ex. #cmworld

@gShiftLabs

 

A2. The ability to think, to reason, to learn are the best technology assets for marketers. #cmworld

@kiporama

 

@jesephm Took the words right out of my mouth for A2. If you can’t interpret the numbers behind your data, that’s problem number 1 #cmworld

@NathanStrum

 

@jesephm And have some idea of the platform they’ll be publishing on – it might effect how the work should be delivered #CMWorld

@atxcopywriter

 

@jarematkinson Glad you can join us, Jarem! #cmworld

@CMIContent

 

@kiporama Glad to hear it. Nice to see you on the chat #cmworld

@NathanStrum

 

@iSocialFanz Hmm… Love the culture of collaboration, Agree, it opens up a lot of ideas and ability to grow. #cmworld

@lttlewys

 

@kiporama Hi Kip. How are you? #cmworld

@joshmccormack

 

A1 Some of you live in the lap of luxury having technology experts on staff. A lot of us have just “me”. #CMWorld

@Vruno

 

A2. Content marketers should ideally at least know of all the technologies used to disseminate, track, and analyze their content #cmworld

@dwheeler11

 

A2 I’d also point you to this post on interactive content (disclosure: @ioninteractive is my company) http://chiefmartec.com/2014/05/bet-whole-company-marketing-apps/ #cmworld

@chiefmartec

 

@joshmccormack I can see the light at the end of our kitchen remodel tunnel… and it doesn’t appear to be a train. Thx! #cmworld

@kiporama

 

@atxcopywriter a million times yes! Content should catered to the platform 100% of the time! #cmworld

@jesephm

 

@lttlewys @iSocialFanz Yeah, I’m finding it hard to address “technology” like it’s 1 thing and doesn’t apply to tons of diff stuff #CMWorld

@atxcopywriter

 

two word: #Inbound Marketing. One more word: @HubSpot. SO essential for the modern day marketer @CMIContent #cmworld

@LindseySchnabel

 

A2 Choose a platform for outreach: @Cision @GroupHigh http://growmap.com/blog-outreach-management/ or least costly @TheInkyBee http://growmap.com/inkybee-blog-outreach-solution/ #CMWorld

@GrowMap

 

A2. Understand the concepts BEHIND the platforms. If you can do this, you can be nimble in using those that best fit. #cmworld

@kiporama

 

A2 Content is evolving from communications to experiences, new tech for the 4th wave of content marketing #cmworld http://t.co/mVNsOrUDTP

@chiefmartec

 

A2 at a minimum, I think most marketers are using technology to track and organize their content workflows #cmworld

@SFerika

 

@rachelebarton1 Exactly what my role is 4 organizations as Chief Digital Strategist.. it’s teaching Digital change & collaboration #CMworld

@iSocialFanz

 

BTW, I’m a technologist who has learned marketing. It was essential for me to learn your language and customs. #cmworld

@joshmccormack

 

A2 – Right now I think the qualitative difference between marketing campaigns is usually the level of audience data analysis #cmworld

@ZipTrigger

 

@chiefmartec my eyes! #cmworld

@jesephm

 

@iSocialFanz Hey, Brian! Fancy meeting you here today! B^D #cmworld

@kiporama

 

@AmandaSubler Looking at that makes my head spin #CMWorld

@atxcopywriter

 

@joshmccormack I bet we could learn some things from you. Great to have that crossover #cmworld

@CMIContent

 

A2 What content technologies #smallbiz use need to be less costly than what Enterprise uses #CMWorld Choose a platform and become expert.

@GrowMap

 

.@Vruno Agreed Kris – probably 70% of marketers in this position (e.g. no technologists on staff) #CMWorld

@IanMasonHF159

 

@atxcopywriter seriously! #CMWorld

@AmandaSubler

 

Shadow IT = New IT needsShadow Marketing = Social, Digital, Social Employees New Marketing needs! #CMworld

@iSocialFanz

 

A2: It’s very difficult to plan initiatives without knowledge of what’s possible. Involve technology and learn it. #cmworld

@joshmccormack

 

@kiporama Cheers Kip hope you’re having a great day! #CMworld

@iSocialFanz

 

@GrowMap agreed, you can’t just jump into bed with a tool because you heard it worked. It has to be right for you #cmworld

@jesephm

 

 

A2 Look @Marketo videos for what is possible, and then find technology and expertise you can afford. #CMWorld #smallbiz

@GrowMap

 

@iSocialFanz Would love to chat with you more and learn about your role to help our @cmicontent readers #cmworld

@michelelinn

 

A2. @iSocialFanz Can’t market effectively without a strong relationship with your IT resources, to be sure. #cmworld

@kiporama

 

A2 specifics are less important than understanding how to navigate the landscape & choose smart http://www.axonn.co.uk/blog/5-essential-steps-to-picking-the-best-marketing-software-for-you #cmworld

@webber_karen

 

#CMWorld We have to use platforms that allow us to interact with one another! http://movy.co/v/a2174c6210ccaeb5d3d08d5109f6efe3d901e81d/lorrieg@joyceco.com/414db1699fbd0be2edb0d90f8bbddddf71fe20ac

@movystream

 

@mikemyers614 @CMIContent http://ow.ly/i/6x7h0 #cmworld

@KyleAkerman

 

@iSocialFanz Life’s good, Brian. Thx. Same 2U… #cmworld

@kiporama

 

It helps to to work with developers strategists who collaborate. #cmworld

@CTrappe

 

@KyleAkerman @CMIContent No way. #CMWorld

@mikemyers614

 

@jesephm @GrowMap Too much functionality can make tech more confusing than helpful #CMWorld

@atxcopywriter

 

A2: as a content marketer, it’s very important to have a thorough understanding of RDFa and the Semantic web #cmworld

@minddnd

 

A2: While your specialty is where your talent is focused, you must be able to interpret the work of the depts you’re surrounded by #cmworld

@NathanStrum

 

@janaka_a @CorwinTomkinson @richardkotze today’s #CMWorld chat is right up your street

@webber_karen

 

@CTrappe never hurts to collaborate. Just as you play to your own strengths, leverage others #cmworld

@jesephm

 

@NathanStrum excellent point #cmworld

@minddnd

 

.@movystream definitely – Honey is an interesting new tool for sharing content internally: https://honey.is/home/ #CMWorld

@igotgroove

 

A2: Knowing how the tech works, what tech is being used to share content. Basic concept knowledge #cmworld

@lttlewys

 

Agreed. That is why it is essential to research and choose what marketing system to use & get expert at it #CMWorld @atxcopywriter @jesephm

@GrowMap

 

@minddnd Thank you. #cmworld

@NathanStrum

 

@KyleAkerman @mikemyers614 @CMIContent Excellent, Kyle! #cmworld

@kiporama

 

@SueBrady @Vruno Not surprised, since “large brands” are the top of the pyramid. I was thinking SMB. #CMWorld

@IanMasonHF

 

Essential #marketing Technologies: Social/Content Platform + Email Automation Software. @marketo and @oktopost have been awesome! #CMWorld

@JSerraMktg

 

A2 Content is evolving from communications to experiences, new tech for the 4th wave of content marketing #cmworld http://t.co/UZx9lGnxWT…

@CarlaJohnson

 

Don’t assume you should always use social media for everything. Your own site is often a better option. #cmworld

@joshmccormack

 

@chiefmartec @CMIContent Great minds… #CMWorld

@atxcopywriter

 

@iSocialFanz Would love that! Are you going to #cmworld? We can connect after this

@michelelinn

 

@JSerraMktg @marketo @oktopost MAP (Marketing automation platform) is good, too. E.g. @Hubspot, @Marketo, @Acton. #cmworld

@kiporama

 

@igotgroove cool share, thanks #cmworld

@jesephm

 

@LindseySchnabel @HubSpot @CMIContent Do you use their platform? #cmworld

@joshmccormack

 

@joshmccormack Could have stopped at “Don’t assume” and you would have had me agreeing just as much. Assumptions = deadly #cmworld

@NathanStrum

 

@joshmccormack I agree. We like to talk about building on your own land instead of renting. #cmworld

@CMIContent

 

#CMWorld People using your technology to enhance their skills ultimately creates content marketing for you! http://movy.co/v/c92497e11933f584366b3ea172edd71f24484826/lorrieg@joyceco.com/414db1699fbd0be2edb0d90f8bbddddf71fe20ac

@movystream

 

@NathanStrum @joshmccormack #DiamondTruth, Nathan. #cmworld

@kiporama

 

@joshmccormack @Vruno If I had to choose between having tech experts or people experts on staff, I’d choose the latter. #CMWorld

@ideabloke

 

@CMIContent Thanks. You marketing types are a target audience for me, too. πŸ™‚ #cmworld

@joshmccormack

 

Yes! @joshmccormack at @igotgroove we are BIG users & supports of @HubSpot & the #inbound methodology! #CMWorld

@LindseySchnabel

 

@CMIContent @joshmccormack Great analogy! I like that a lot #cmworld

@NathanStrum

 

A2 Yes. It’s about EXPRESSIONS, not impressions! MT @CarlaJohnson A2 Content is evolving from communications to experiences. #cmworld

@Vruno

 

@kiporama @joshmccormack agreed– be careful how much you build on rented land! #cmworld

@SFerika

 

@michelelinn As of this moment I’m not attending #CMworld.. I’ve heard many great things so it’s been on my radar but haven’t confirmed yet.

@iSocialFanz

 

@CTrappe Not always easy to have teams like that. Different languages and expectations. #cmworld

@joshmccormack

 

Wishlist: For all #Marketing technologies/ platforms to integrate – really integrate. One login, one dashboard for all platforms. #CMWorld

@JSerraMktg

 

@joshmccormack We will have to connect more. Are you going to be at #cmworld? (This is @michelelinn tweeting from @cmicontent today)

@michelelinn

 

Q3: We have been hearing about the Chief Marketing Technologist. Can you describe the responsibilities of that role? #CMWorld

@CMIContent

 

Q4: How do the CMO and CIO need to interact for a company to be successful? Is the IT balance tipping? #CMWorld

 

@SFerika @joshmccormack Driving your findability in “the Long Tail” hinges on how U run UR own digital properties #cmworld

@kiporama

 

@iSocialFanz Let us know how we can help you finalize that registration! You’ll be glad you did! #cmworld

@pamkozelka

 

A3 Chief marketing technologists work under the CMO (and the CIO) to help marketing better leverage software #cmworld

@chiefmartec

A3 Responsibilities: manage the marketing tech stack, interface with IT, manage vendors, teach and support marketers #cmworld

@chiefmartec

 

#CMWorld positive customer experiences = brand loyalty = content marketing on your platform = sales

@movystream

 

@joshmccormack I’m an engineer that learned marketing πŸ™‚ #cmworld

@KyleAkerman

 

A3 Very happy to have chief marketing technologists featured in this month’s Harvard Business Review http://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/ #cmworld

@chiefmartec

 

A4: Each role still has it’s own independent duties, the change is in the need to work together. Different tasks, same goal #cmworld

@jesephm

 

A4: Each organization is as different, as is the way their roles function. Depts should collaborate and be updated continually #cmworld

@NathanStrum

 

A3 This diagram shows them as facilitators between 4 constituents: CMO, IT, non-tech marketers, and vendors #cmworld http://t.co/wYhGC7xYOw

@chiefmartec

 

A3: Cool role, Chief Mktg Tech. I quote @chiefmartec a bunch here re: that role πŸ™‚ http://chiefmartec.com/2014/01/81-big-firms-now-chief-marketing-technologist/ #CMWorld

@SueBrady

 

@KyleAkerman @joshmccormack That’s a blog in itself, Kyle! #cmworld

@kiporama

 

@KyleAkerman @joshmccormack Excellent skills to possesses. #cmworld

@NathanStrum

 

A4 CMO and CIO have to function with blurred lines #CMWorld

@CarlaJohnson

 

A3 For a 15-minute SlideShare introduction to “marketing technologist” roles, also see this: http://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/ #cmworld

@chiefmartec

 

A3: We just added a marketing technologist role in our analytics team, should be interesting to see how that evolves. #CMWorld

@mikemyers614

 

@chiefmartec awesome visuals today, thanks! #cmworld

@jesephm

 

A3. A Chief Marketing Technologist should be an expert on marketing tech, and drive internal adoption & understanding across depts #cmworld

@dwheeler11

 

A2 Hopefully the next generation of IT will have vast personal experience in public-facing use of technology. #CMWorld

@Vruno

 

A4 It’s important to note that most marketing technology is “net new” to organizations — it’s additive, not substitutive #cmworld

@chiefmartec

 

CMO vs CIO isn’t about how tech is used today but rather the future of technology and digital communication! #CMworld

@iSocialFanz

 

A3 – Responsibilities contd – sign up for all free one month trials haha #cmworld

@ZipTrigger

 

Oops, posted wrong link! Meant to post this one @chiefmartec http://www.suebrady5.com/do-you-have-a-chief-marketing-technologist/ #CMWorld

@SueBrady

 

Q5: What technologies do you want to learn more about? What do you want to

 

@joshmccormack yup. But it’s possible to find a common language. #CMWorld

@CTrappe

 

@mikemyers614 You’re the perfect person to answer this one then! #cmworld

@NathanStrum

 

@kiporama Ising social media for everything allows hashtag hijacking, spamming, co opting. You need brand guidance. #cmworld

@joshmccormack

 

A4 The CMO and the CIO must collaborate — but also need deeper cross-departmental collaboration, which marketing technologists do #cmworld

@chiefmartec

 

A4 they need a single shared objective and there needs to be education going both ways #CMWorld

@webber_karen

 

A4. Best answered with an analogy… try marketing without Google. #cmworld

@kiporama

 

A4: Will there be two separate roles (CMO and CIO) in five years? #CMWorld

@mikemyers614

 

A3 This diagram shows them as facilitators between 4 constituents: CMO, IT, non-tech marketers, and vendors #cmworld…

@CarlaJohnson

 

A4 In my opinion, the CIO should continue to be the executive in charge of a company’s technology governance #cmworld

@chiefmartec

 

A4 But there is a difference between governance and management β€” the latter must be more distributed today #cmworld

@chiefmartec

 

@CMIContent Exactly. Pull in traffic with social media. Enable UGC on your site. #cmworld

@joshmccormack

 

 

A5 I’m currently fascinated by the way the “ad tech” and “marketing tech” worlds are colliding #cmworld

@chiefmartec

 

@NathanStrum Oh it’s not me, and it’s new so we’re watching to see how it goes… #CMWorld

@mikemyers614

 

A5 To me, some of the most interesting marketing tech plays ahead are with @Google, @LinkedIn, @Facebook, @Amazon, @Twitter #cmworld

@chiefmartec

 

A5. Love to learn more about the telegraph. http://yesteryearsnews.files.wordpress.com/2009/12/alexander-graham-bell.jpg #cmworld

@Mark_Markets

 

@CMIContent @KyleAkerman @joshmccormack That diversity is the DNA of ideas! #cmworld

@kiporama

 

If #ContentMarketing was your Wonderland, does that make you Alice? #CMWorld–> http://bit.ly/1l038d8 http://twitter.com/kapost/status/499231106173255680/photo/1

@kapost

 

@CMIContent @kiporama @KyleAkerman @joshmccormack You can say that again! It could fill up a whole chat with that alone #cmworld

@NathanStrum

 

@CMIContent The technologies that make adaptive and interactive content marketing possible #CMWorld

@atxcopywriter

 

True personalization will be more and more important. #CMWorld

@CTrappe

 

SocialMobile AnalyticsCloudAka: S.M.A.C. for innovation in these spaces collaboration in the C-Suite is a must!#CMworld

@iSocialFanz

 

A5 Just wrote a post this morning exploring Google’s potential in marketing tech http://chiefmartec.com/2014/08/google-ultimate-marketing-cloud-company/ #cmworld

@chiefmartec

 

#CMWorld all dept need to start collaborating NOW so that the #marketing efforts are understood across the org http://movy.co/v/835edc1b2f7b79dc89de9f7b8f7df46db5e2cd42/lorrieg@joyceco.com/414db1699fbd0be2edb0d90f8bbddddf71fe20ac

@movystream

 

@NathanStrum @CMIContent @KyleAkerman @joshmccormack Kyle, you should run with that (if you already haven’t)… #cmworld

@kiporama

 

A5 Most valuable solution is comparisons of various solutions by people who have actually used them all extensively #CMWorld

@GrowMap

 

@CMIContent how to align them to maturity/needs of organizations who will use them? isn’t there a risk of “boiling the ocean?” #cmworld

@RhondaHurwitz

 

@LindseySchnabel @igotgroove @HubSpot Interesting. #cmworld

@joshmccormack

 

@chiefmartec My previous life was working for a cloud company & #Openstack.. will check this out! #cloud #CMworld

@iSocialFanz

 

Just 3 slots remain at the Cleveland ‘New Business’ Mastermind, taking place before I speak at #CMWorld in September: http://buff.ly/1oCUC3n

@chrisducker

 

@CMIContent A5: Respective CRMs especially for the content creation and marketing is the most important thing to learn. #CMWorld

@MUmar_Khan

 

A5 Since there are a number of @HubSpot folks here, consider if @Google acquired them http://chiefmartec.com/2014/08/google-ultimate-marketing-cloud-company/ #cmworld

@chiefmartec

 

@SFerika @kiporama I’m amazed at programs entirely on social media. High probability of losing brand control. #cmworld

@joshmccormack

 

#CMWorld encourage all dept (esp IT) to get involved in the #marketing efforts! Utilize your resources! FRESH take. NEW insight!

@movystream

 

A5 @CMIContent Aggregating “big data” takes a lot of little tools. I want efficiency in my tool sets. Need unbiased tech tour guide #CMWorld

@Vruno

 

@mikemyers614 Well, best of luck to your team in the deployment of the role! You’ll have to share the outcome with us #CMWorld

@NathanStrum

 

A5. #BigData for small companies. I think there’s gold in them thar hills! Cost of big data seems SMB prohibitive, tho. #cmworld

@kiporama

 

The ability to generate traffic and sales without Google is the most valuable expertise needed for #smallbiz today @kiporama #CMWorld

@GrowMap

 

A5: content distribution tools, many that were in ecostystem of CM software image that @chiefmartec posted earlier #cmworld

@minddnd

 

@joshmccormack @SFerika Stupid is as stupid does, even digitally, Josh, right? #cmworld

@kiporama

 

@chiefmartec @HubSpot @Google must read this! #inbound #cmworld

@RhondaHurwitz

 

A5: You also need to think not only about the technology by the author experience. Not “If you build it they will come” #cmworld

@melissabreker

 

.@CMIContent Many of our clients are still trying to make connection bt anonymous content consumers & identified leads/customers #CMWorld

@IanMasonHF

 

@GrowMap Agreed the expertise is valuable, but to not use the free is, perhaps, a missed opportunity. #cmworld

@kiporama

 

@michelelinn @CMIContent Would love to connect more. Not planning on attending as of now. #cmworld

@joshmccormack

 

@melissabreker Huge mistake people make in social media- set up the accounts, wait for people to come to them #cmworld

@NathanStrum

 

@joshmccormack @SFerika @kiporama yes … it is just one leg of a chair that needs at least 2 others to not fall over! #cmworld

@RhondaHurwitz

 

Yes! (and hello!) melissabreker: A5: Think not only about the technology by author experience. Not “If you build it they will come” #cmworld

@CMIContent

 

A5: goes without saying that we are always looking to be more efficient and proficient with Google Analytics #cmworld

@minddnd

 

@melissabreker the publish button is just the beginning! #cmworld

@jesephm

 

A5 Is there an unbiased, platform agnostic marketing tool consultancy to help us put together the best set of tools? #cmworld

@Vruno

 

A5 you know who made all the money in the gold rush, right? #cmworld

@chiefmartec

 

Q6: There are 1000s of marketing technology vendors. How do marketers deal with this reality without getting overwhelmed? #CMWorld

 

This is spot on: #CMworld New post today from @MillennialCEO “Marketing and Technology Clashing In The C-Suite” http://buff.ly/1p1Uf1P

@iSocialFanz

 

A5: Tech is changing everyday! I’m curious to see what’s tomorrow next big thing! @CMIContent can it be predicted? #cmworld

@LindseySchnabel

 

@minddnd We were just talking about analytics. What do you most want to know? #cmworld

@CMIContent

 

@jesephm @melissabreker I am so stealing this line! #cmworld

@RhondaHurwitz

Free is great – until it goes away @kiporama Too many have all their eggs in that basket #CMWorld

@GrowMap

 

A6 Don’t go on a Quixotic quest for the ultimate marketing technology stack — satisfice, don’t over-optimize; marketing first #cmworld

@chiefmartec

 

A3: A Chief Marketing Technologist role would be one of the few ways to tempt me back to working for someone else’s company. #cmworld

@joshmccormack

 

@chiefmartec Do you think there is too much of a power struggle? A lot of companies the CIO reports to the CFO. #cmworld

@alanbr82

 

@NathanStrum Agreed! Social media profiles languishing away… it’s a brand disconnect. #cmworld

@melissabreker

 

All true, @GrowMap. All true. #carpediem #cmworld

@kiporama

 

A6 Take an iterative approach to expanding your marketing technology capabilities — resist “big bang” projects #cmworld

@chiefmartec

 

@Vruno @CMIContent “Big Data” is only helpful if you can put it into easy-to-understand and use formats #CMWorld

@atxcopywriter

 

A6: we are big on case studies to help weed out pretenders. Show us what you have done for your clients, don’t just tell us #cmworld

@minddnd

 

@iSocialFanz @MillennialCEO Thanks for sharing, bookmarking this one to read after the chat. #cmworld

@NathanStrum

 

A6 Build your marketing technology stack on open platforms — give yourself options to swap out individual pieces; own your data #cmworld

@chiefmartec

 

A6: Stop trying to search for magic wands of marketing. Concentrate on your content, if you run into obstacles –> seek a solution #cmworld

@jesephm

 

Last chance to register – FREE webinar: “Real-time Marketing Dos & Don’ts” 8/13: http://bit.ly/1pDZp3p #CMWorld #contentmarketing

@Ekaterina

 

A4: Where there is a Chief Marketing Technologist the role of the CIO/CTO becomes a lot more support oriented. Less strategic. #cmworld

@joshmccormack

 

A6. Clearly defined position. Clearly defined customer. Clearly defined objectives. #cmworld

@kiporama

 

@CMIContent A6: Marketers just need to focus on their skills so they can provide the real value to their customers. #CMWorld

@MUmar_Khan

 

A6 – Success stories / client stories can tell you a lot. How did this tech help them be better? Which ones line up for you? #cmworld

@gShiftLabs

 

@CMIContent Re: 1000s of marketing technology vendors < — the appeal of an “all in one” approach. Sometimes less is more #cmworld

@RhondaHurwitz

 

A6 I discussed this a bit in a post “What if 1,000+ marketing tech vendors were the new normal?” http://chiefmartec.com/2014/02/1000-marketing-technology-vendors-new-normal/ #cmworld

@chiefmartec

 

A6: Find someone you trust and build solutions and learn together. #CMWorld

@mikemyers614

 

There is one for #CRM @Vruno See the posts written by @GeneMarks for Forbes http://www.forbes.com/sites/quickerbettertech/ #CMWorld

@GrowMap

 

A6: test drive what looks most beneficial for your business needs. @CMIContent the end of the day you stick w what you love πŸ™‚ #cmworld

@LindseySchnabel

 

@chiefmartec @SusynEliseDuris I agree technology needs to be in DNA, but where do you find people with right mix? #cmworld

@CMIContent

 

A6. Test. Test. Test. #cmworld

@kiporama

 

A6 cont: even @hubspot will tell you during their sales process: they ENABLE success, they don’t create it. #cmworld

@jesephm

 

@IanMasonHF @CMIContent That’s hard – to do that would cross a line many would feel uncomfortable with #CMWorld

@atxcopywriter

 

A6: Network! Talk with others to find out what works for them and why. Start small. Don’t get subscription happy. #CMWorld

@mewzikgirl317

 

This > MT @minddnd A6: we are big on case studies to help weed out pretenders. Show us what you have done, don’t just tell us #cmworld

@mikemyers614

 

@chiefmartec @SusynEliseDuris there are a lot of people with engineering and tech skills out there interested in “new marketing” #cmworld

@chiefmartec

 

@kiporama @GrowMap You don’t want everything to fall apart based on one penalty #CMWorld

@atxcopywriter

 

For Social Media Monitoring and Analytics read what Marshall Sponder @webmetricsguru writes – he has a blog and books out @Vruno #CMWorld

@GrowMap

 

@CMIContent @chiefmartec @SusynEliseDuris on that note, digital proficiency is not a matter of age. Look beyond the dig. natives #cmworld

@RhondaHurwitz

 

A6: Content strategy first. Know your goals and how you will track and measure changes, before the search for tech. #cmworld

@melissabreker

 

@atxcopywriter @GrowMap Again, agreed. I’m really thinking more about exploiting their #analytics… #cmworld

@kiporama

 

#CMWorld concentrate on your current customers to demonstrate to future customers what they can expect http://movy.co/v/acb03ded8d8ad5d098e74ca5f613379d4370ebbd/lorrieg@joyceco.com/414db1699fbd0be2edb0d90f8bbddddf71fe20ac

@movystream

 

@chiefmartec @CMIContent also those marketers that have worked in tech co’s in product capacity is excellent place to start. #CMWorld

@SusynEliseDuris

 

@joshmccormack Ha ha, thanks Josh! I do stop at intersections & wait for WALK signal (or at least look both ways). #CMWorld

@carmenhill

 

@CMIContent Have an idea of your needs and priorities before starting the search so it’s easier to narrow down #CMWorld

@atxcopywriter

 

@atxcopywriter @CMIContent Agree with the dilemma, Kristen. Think it’s less of an issue in professional B2B vs B2C? #CMWorld

@IanMasonHF

 

Agreed. 23 years as a CE / SSR / computer tech @IBM before switching to Adwords for 5.5 years, now #smallbiz @chiefmartec #CMWorld

@GrowMap

 

@CMIContent @melissabreker yes! If you can’t do it without the tech, are you making a smart purchase? #cmworld

@jesephm

 

Q7: What are the best sources / people to follow to learn about content marketing technologies? #CMWorld

 

Theme with Tech, Marketing & Innovation in 2014 is CHANGE!Agile strategies & open collaboration will win! #CMworld http://t.co/Rl5JcJ9u9b

@iSocialFanz

 

A7 Content Marketing World, of course. πŸ™‚ #cmworld

@chiefmartec

 

@CMIContent the social relationship would be one. Asking my content strategist via IM which one he has on his list #CMWorld

@minddnd

 

@LindseySchnabel @CMIContent Isn’t that what the most recent CCO magazine was about? Anything about tech in there #CMWorld

@atxcopywriter

 

A7 Actually, most of the vendors have great content on these innovations — some of the best content marketers out there #cmworld

@chiefmartec

 

in a little late, hi @chiefmartec! Do u seeing compet in c-suite in mktg vs. tech? I see more in estab org, less in start-up. #cmworld

@SusynEliseDuris

 

@chiefmartec Well played. #CMWorld

@mikemyers614

 

A7: @inboundorg has been a good resource, read everything you can related to your issues on @buzzsumo – it’s all out there! #cmworld

@jesephm

 

@jesephm The trick is the battling if hierarchies and silos. #cmworld

@joshmccormack

 

A7: If you have no starting point, seeking out the opinions of others is quite helpful. Take reviews into consideration too #cmworld

@NathanStrum

 

A7. Brands must embrace training & new technology but it isn’t a one time..Invest in your companies est assets.. your employees! #CMworld

@iSocialFanz

 

Tech is as pervasive as the mail and phone. It’s in all depts. Having 1 in charge doesn’t really work any more. #cmworld

@joshmccormack

 

A7 I do regular Q&A’s with marketing technologists on my blog http://chiefmartec.com and they’re usually great folks to follow #cmworld

@chiefmartec

 

@mewzikgirl @chiefmartec I think tech folks have to have mktg in skill set and vice versa if you want to add value. #cmworld

@SusynEliseDuris

 

A6 I had to learn how to manage my C-suite. CEO would let his golf buddies & BOD members pitch tech to me. Was such a time waster! #cmworld

@Vruno

 

@CTrappe Much of my career has been tech to marketing translation. πŸ™‚ #cmworld

@joshmccormack

 

.@chiefmartec Very cool.. I started a new series call #iSocialTalks where I answer Q&A from my community about tech & social! #CMworld

@iSocialFanz

 

@joshmccormack battle is definitely the right word! Must educate both sides and then create a bridge between them #cmworld

@jesephm

 

@CMIContent A7: You guys are doing great job and also @HubSpot. Make it habit to read from the influencers like @chiefmartec #CMWorld

@MUmar_Khan

 

A7 My comprehensive answer on @GrowthHackers_ regarding top sources on #Content Marketing http://growthhackers.com/ask-gh-what-are-some-successful-companies-that-use-content-marketing-as-the-main-growth-engine/ #CMWorld

@GrowMap

 

@iSocialFanz I saw you tweet about this, have you launched? #cmworld

@jesephm

 

@mikemyers614 Fantastic question. Probably yes, but they’ll look very different. #cmworld

@joshmccormack

 

@MUmar_Khan Thanks, Umar! #cmworld

@CMIContent

 

A7 I’m also program chair of an event for marketing technologists @MarTechConf that connects experts in that specialty #cmworld

@chiefmartec

 

A7: Talk to vendors at conferences too. They can often walk through things and get you asking better questions… #cmworld

@melissabreker

 

@jesephm Yes episode 1 is up now http://youtu.be/twTa_G1oFUU Episode 2 & 3 go up today.. would love to hear ur questions! #CMworld #ISocialTalks

@iSocialFanz

 

True, but what we really need is comparisons. Often companies avoid those, but they really should embrace them @chiefmartec #CMWorld

@GrowMap

 

@CMIContent You’ll find a list of sources and people in the 2nd half of our article: http://www.selasdia.com/blog/?p=326 #CMWorld

@Selasdia

 

@IanMasonHF @CMIContent Probably, if knowing about something is someone’s job (or makes them money) may be less sense of violation #CMWorld

@atxcopywriter

 

A7 – The speakers list at events like #cmworld are a goldmine for identifying smart marketing pros. #cmworld

@gShiftLabs

 

A7. Stop trying to solve PEOPLE problems with technology.. focus on culture & people first then implement tech! #CMworld

@iSocialFanz

 

@iSocialFanz nice! I’ll check out the first and see what comes to mind #cmworld

@jesephm

 

A8 – Have right content that resonates & tube down which it gets published doesn’t matter. Skywriting could be a thing tomorrow. #CMWorld

@Vruno

 

@iSocialFanz @jesephm Killer! Congrats, that’s an awesome initiative. I’ll have to catch up from episode 1 and follow along #cmworld

@NathanStrum

 

@carmenhill Are you chewing gum too? πŸ™‚ @joshmccormack #cmworld

@KyleAkerman

 

A7 definitely one to follow @CXOTalk by @ValaAfshar and @mkrigsman — great discussions with CMOs, CIOs, and CDOs #cmworld

@chiefmartec

 

A7 – And Twitter chats like this one are another great source for picking up on new tech & ideas. #cmworld

@gShiftLabs

 

@iSocialFanz you are so right. What is the best place to read about evolving CULTURE? #cmworld

@RhondaHurwitz

 

One month until I get to see @KevinSpacey at #CMWorld. This is nuts.

@ImEricSchneider

 

@gShiftLabs Great suggestion- that is what they are there for afterall! #cmworld

@NathanStrum

 

Q8: What is everyone’s favorite tool(s) for content marketing? Why is it essential to you? #CMWorld

 

Absolutely! Most solutions are Enterprise centric so those of us in #smallbiz Marketing must identify affordable @atxcopywriter #CMWorld

@GrowMap

 

found so many this way MT @gShiftLabs Twitter chats like this one are another great source for picking up on new tech & ideas. #cmworld

@jesephm

 

Β β€œ@jesephm: A7: @inboundorg has been a good resource, read everything you can related to your issues on @buzzsumo it’s all out there! #cmworld

@marketingInn

 

@chiefmartec Agreed. I feel very familiar with @HubSpot and @Marketo through their content less than their products #CMWorld

@atxcopywriter

 

@NathanStrum @CMIContent @kiporama @KyleAkerman Yes! Would love to hear it or participate. #cmworld

@joshmccormack

 

Interview with @bkardon CMO of Lattice Engines on Content Marketing: Strategy to ROI #CMWorld via @toprank http://ow.ly/A67C1

@JuliaMMeighan

 

Probably already covered, any org that has mktg auto, CRM, any auto tools must have a mktg tech. They are bridge to understanding. #cmworld

@SusynEliseDuris

 

@RhondaHurwitz I’m big fan of the #TChat community with @TalentCulture as #HRtech is a hot topic. Also love @switchandshift #CMworld

@iSocialFanz

 

A8 – I was a client/user of gShift’s software before I joined the team, and it was an incredible asset for me. Powerful insights. #cmworld

@gShiftLabs

 

@Vruno platforms are fleeting. But people are people. Use marketing insights to persuade them wherever they are #cmworld

@RhondaHurwitz

 

@CMIContent A8 my google doc editorial calendar is my favorite tool πŸ™‚ #cmworld

@SFerika

 

@iSocialFanz @TalentCulture @switchandshift thanks … will check out #cmworld

@RhondaHurwitz

 

@GrowMap @chiefmartec Agree on this! I think competitive thinking is bad for business when creating content #CMWorld

@atxcopywriter

 

#CMworld A7 frankly I just remember a few names Moz, hubspot and of course #CMIContent

@avik_munshi

 

A8 – Regardless of what vendor you choose for tech, it must enable you to make smarter decisions based on real & relevant data. #cmworld

@gShiftLabs

 

A8: Oh man, @sproutsocial @moz @scribecontent @mailchimp to name a few… small learning curve and huge value-add for all #cmworld

@jesephm

 

A8. #ContentRules by @AnnHandley and @CC_Chapman. Color me analog for citing a book, but it’s EXCELLENT. http://qub.me/ftVpYw #cmworld

@kiporama

 

A7: @CMIContent http://inbound.org allows marketers to discuss technologies as well as changes in the industry. Start there πŸ™‚ #cmworld

@LindseySchnabel

 

#CMWorld create content that will remain true to your business initiatives and customers even years from now http://movy.co/v/474067193cb9fff6b4f67228630845c8d9ce6f58/lorrieg@joyceco.com/414db1699fbd0be2edb0d90f8bbddddf71fe20ac

@movystream

 

A8 I’m hopelessly biased at the CTO of @ioninteractive — marketing apps as interactive content are my personal passion πŸ™‚ #cmworld

@chiefmartec

 

Agreed @atxcopywriter These are THE best examples of content done right @HubSpot @marketo #CMWorld Wish #smallbiz could afford @Marketo

@GrowMap

 

@SFerika @CMIContent yes but just a tool. It doesn’t write itself:) #cmworld

@RhondaHurwitz

 

A9 My super power would be the Uber Amplifier whereas every good nugget of content I create gets properly amplified. #CMWorld

@Vruno

 

A8. No Tech is one size fits all.. 1st understand your strategies and goals for marketing & find tech to align those w/biz goals! #CMworld

@iSocialFanz

 

#CMWorld A8My favourite is write organic engaging, informative & shareable contentlet #SocialMedia and #SEO do the rest

@avik_munshi

 

A8: Taking notes on all suggestions from this question #cmworld

@NathanStrum

 

@RhondaHurwitz @CMIContent If only there was a tool for automatically extracting the content directly from my brain! πŸ˜‰ #cmworld

@SFerika

 

A8 but when it comes to the workhorse of content marketing, @WordPress seems like the king to me #cmworld

@chiefmartec

 

A7: we’re big fans of @copyblogger and of course @CMIContent. Also enjoy content from @markwschaefer & @mitchjoel and many more #cmworld

@minddnd

 

@iSocialFanz Yep! I like the think, then act approach. #cmworld

@kiporama

 

@chiefmartec You guys have great content. Really enjoying the content on marketing apps. #cmworld

@SusynEliseDuris

 

@chiefmartec @WordPress Amen to that brother πŸ™‚ #cmworld

@minddnd

 

@chiefmartec Ironically, we’re having a tweetchat on #CMO’s & #CIO’s tomorrow.at noon est. Hashtag is #digitalchat. #CMWorld

@AccentureSocial

 

MT @iSocialFanz A8. Tech isn’t one size fits all. Understand strategies & goals for marketing & find tech 2 align those w/biz goals #cmworld

@jesephm

 

@SFerika @RhondaHurwitz @CMIContent I’d definitely back that goal on kickstarter… #cmworld

@NathanStrum

 

@NathanStrum We publish a transcript as well . . . and I see more than one blog post, SlideShare, etc. coming from great insights! #cmworld

@CMIContent

 

@SFerika @CMIContent LOL I’d pay for that! #cmworld

@RhondaHurwitz

 

A8 @TheInkyBee is my most used content marketing tool. http://growmap.com/inkybee-blog-outreach-solution/ Blog research platform affordable for #smallbiz #CMWorld

@GrowMap

 

Technology is a tool that helps us share our authentic stories wider. And more efficiently. #cmworld

@CTrappe

 

@SusynEliseDuris thank you! highest compliment one can get in a content marketing chat πŸ™‚ #cmworld

@chiefmartec

 

@CMIContent Mine are pretty basic: WordPress, Google Docs, my iCalendar #CMWorld

@atxcopywriter

 

We’ll spend the last 10 minutes asking @chiefmartec questions on marketing and technology. Ask your questions now! #CMWorld

@CMIContent

 

A8: My favorite tool is a team of creative people in a room with a white board. #oldschool #CMWorld

@mikemyers614

 

A8. Must follows for Tech Disruption IMO: @briansolis @rwang0 @ValaAfshar @danielnewmanUV @ConstellationRG @PhilKomarny @tcrawford #CMworld

@iSocialFanz

 

@CMIContent The transcripts save me every time! Thanks for posting them for the slower tweeters on here #cmworld

@NathanStrum

 

A10: In my fantastical mind, I want visual storytelling to look like Eric Carle books or Little Golden Books of yore. #nostalgia #cmworld

@Vruno

 

@NathanStrum They are super useful for us as well. Lots of notes and ideas each week #cmworld

@CMIContent

 

@chiefmartec Do you see best Chief Mktg. Technologists having marketing backgrounds or tech backgrounds? #CMWorld

@SueBrady

 

I’ll refer to my A6 for A8 @CMIContentit – whatever tools fits your preferences while benefiting your business goals. #CMWorld

@LindseySchnabel

 

@CMIContent The benefits are endless! Tweet chat transcripts for the win #cmworld

@NathanStrum

 

@Vruno When you find that report back to the rest of us #CMWorld

@atxcopywriter

 

Comparisons benefit everyone because your solution is not perfect for everyone! Better customer fit #CMWorld @atxcopywriter @chiefmartec

@GrowMap

 

@chiefmartec – Curious if you’ve seen any marketing tech trends you think might get bigger in the near future? #cmworld

@ZipTrigger

 

@GrowMap thought of @TheInkyBee as influencer outreach. Proving you don’t know what you don’t know! #cmworld

@RhondaHurwitz

 

.@chiefmartec independant of tools, what discipline would you first recommend to a ‘budding’ marketing technologist #cmworld

@jesephm

 

A8: WordPress! Is there anything else? It’s essential because we have witnessed many success stories and we live in it everyday #cmworld

@minddnd

 

@SueBrady most have tech background who then moved to marketing, but I’ve seen a few go the other way as digital savvy marketers #cmworld

@chiefmartec

 

@GrowMap @chiefmartec And that honesty is so appreciated and can really set you apart #CMWorld

@atxcopywriter

 

@Vruno Yes! With punched-out holes for interactivity! #CMWorld

@IanMasonHF

 

@minddnd the fact that many forget that WP is a content marketing tool should be testimonial enough! #cmworld

@jesephm

 

@AccentureSocial #digitalchat, huh? what is the day/time again? #cmworld

@SusynEliseDuris

 

A7: Knowledgeable people who will respond to you are the best source of help. #cmworld

@joshmccormack

 

@chiefmartec @SueBrady May depend on the industries served and how tech/marketing savvy they are? #CMWorld

@mikemyers614

 

Watch video in post to see more clearly. Use it for #blogoutreach & identify influencers who have blogs @RhondaHurwitz #CMWorld @TheInkybee

@GrowMap

 

. @MarketingBuddy Apple brings its designers to the table at day one, which is why its products are so pleasing to the eye. Q10 #CMWorld

@Vruno

 

@jesephm aside from continuously learning the art of marketing, learn a programming language, any one, for skills in logic and flow #cmworld

@chiefmartec

 

@NathanStrum @CMIContent The chat always moves super fast #CMWorld

@atxcopywriter

 

White Paper by @jimsterne and @anametrix – From #Data Scientist to Data Artist http://bit.ly/1ny91yH #cmworld

@anametrix

 

@how8social @CMIContent @chiefmartec where should mid-market companies start when the goal is content-driven digital marketing? #cmworld

@RhondaHurwitz

 

Probably because I started as a PM in tech, and had to learn tech early on, but I could talk night and day on tech. Am I weird? #cmworld

@SusynEliseDuris

 

@ZipTrigger big trend: I think we’re going to see a lot more in this shift from “producing content” to “programming experiences” #cmworld

@chiefmartec

 

@chiefmartec I like that, understanding programming from a conceptual POV can open a ton of doors down the line! Thanks Scott #cmworld

@jesephm

 

@SusynEliseDuris my kind of weird πŸ™‚ #cmworld

@chiefmartec

 

I love tools like @scoopit @getswayy @zite @Flipboard @BundlePost @paper_li @Feedly.. great tech to find great content! #CMworld

@iSocialFanz

 

@jesephm @chiefmartec keep trying to understand “programming experiences” and my brain won’t grok it. More reading on this? #cmworld

@RhondaHurwitz

 

@chiefmartec Couldn’t agree more… #cmworld

@SusynEliseDuris

 

.@chiefmartec @jesephm Agree – but an interesting overlap here too with modern movement among designers to learn code… #CMWorld

@IanMasonHF

 

@kiporama Ha! #cmworld

@joshmccormack

 

@jesephm Thanks, Jeseph! Honored to be mentioned alongside @moz @scribecontent @mailchimp. #grouphug #cmworld http://twitter.com/SproutSocial/status/499238049834754048/photo/1

@SproutSocial

 

Absolutely @atxcopywriter Many solutions providers focus too much on getting you on the phone to close the deal #CMWorld

@GrowMap

 

@RhondaHurwitz this is by no means comprehensive, but one piece of thinking of “interactive content”: http://chiefmartec.com/2014/05/bet-whole-company-marketing-apps/ #cmworld

@chiefmartec

 

@chiefmartec thx #cmworld

@RhondaHurwitz

 

Thanks @chiefmartec and @CMIContent for a fast-paced awesome chat today! Great job @michelelinn #CMWorld

@mikemyers614

 

@mikemyers614 Thank you so much for joining us and sharing your insights, Mike! #cmworld

@CMIContent

 

Thanks for an excellent discussion today. Enjoyed chatting with you all very much #cmworld

@NathanStrum

 

@IanMasonHF @chiefmartec it’s borderline insane what a ‘graphic designer’ is expected to know these days #cmworld

@jesephm

 

How do you guys feel about Podcasting as your main source of content? We just started producing our own http://bit.ly/MINDpdcst #cmworld

@minddnd

 

@chiefmartec and add to it, there is going to be more convergence between tech and mktg. Seeing some now… #cmworld

@SusynEliseDuris

 

We love working with #marketing #technology leaders like this! Interview with the #CTO of @sapientnitro http://bit.ly/1sn1bGu #CMworld

@anametrix

 

@NathanStrum Thanks, Natahan. I have really been enjoying your tweets #cmworld

@CMIContent

 

@NathanStrum agree. It was great meeting you. #cmworld

@minddnd

 

#CMworld my list: “6 Tools and Software you should use to filter the internet for content curation #apps

@iSocialFanz

 

@CMIContent My pleasure…now I have to go look for that hat. πŸ™‚ #CMWorld

@mikemyers614

 

Nice chat today! See you all next week #CMWorld

@atxcopywriter

 

thank you @CMIContent @michelelinn and all — really enjoyed this! such a fun topic #cmworld

@chiefmartec

 

@jesephm @chiefmartec It’s borderline insane what ALL of us are expected to know these days. πŸ™‚ #CMWorld

@IanMasonHF

 

Thanks for the chat today, all. Great insights! @chiefmartec and @CMIContent #cmworld

@RhondaHurwitz

 

Have you seen any of @Marketo’s videos? Their YouTube channel https://www.youtube.com/user/MarketoB2B Wish I’d saved my fav video! @atxcopywriter #CMWorld

@GrowMap

 

@chiefmartec #MarTechConference sounds cool! #cmworld

@SusynEliseDuris

 

@RhondaHurwitz Thank you, Rhonda. Enjoy the day! #cmworld

@CMIContent

 

On the way out I’ll share some of our favorite digital tools used @qcmny -> http://qcmny.com/digital-marketing-tools/ Thanks for a great chat everyone #cmworld

@jesephm

 

Thanks to @chiefmartec for joining us on our #CMWorld chat today! Great learnings on marketing + technology.

@CMIContent

 

#CMWorld This was a very smart topic today! We incorporate #marketing #technology into everything we do, subconsciously sometimes!

@movystream

 

@chiefmartec @CMIContent A great session — and my first time! Thanks Scott! #CMWorld

@IanMasonHF

 

Thanks @CMIContent @michelelinn @ChiefMartec – interesting chat #cmworld

@ZipTrigger

 

Simply impossible so we MUST create teams of specialists to avoid insanity @IanMasonHF @jesephm @chiefmartec #CMWorld

@GrowMap

 

Thanks @chiefmartec for your great insights and thanks @CMIContent for the great moderation! #cmworld

@SusynEliseDuris

 

Love the topic of digital disruption between marketing and tech.. great chat today #CMworld.. As a tech geek loved @Chiefmartec insights!

@iSocialFanz

 

@jesephm Thank you so much for the great tools and your insights today! #cmworld

@CMIContent

 

@minddnd Definitely a positive trend. I’ve read many places that #blog may be the best hub, but this is an interesting variation. #CMWorld

@mikemyers614

 

On next wk’s #CMWorld twitter chat we talk retail content marketing with @vegecomgirl: http://contentmarketingworld.com/cmworld-twitter-chats/ #B2C #ecommerce

@CMIContent

 

@SusynEliseDuris Great to see you, Susyn! #cmworld

@CMIContent

 

@CMIContent @jesephm TY, Jeseph! TY, #cmworld! Most excellent chat today!

@kiporama

 

Thank you @CMIContent for hosting and the great questions and great meeting all of the very intelligent participants #cmworld

@minddnd

 

Please weigh in: better to be a generalist or specialist in the future of #CM? #cmworld

@RhondaHurwitz

 

Find more info on @chiefmartec, visit his website: http://www.chiefmartec.com #CMWorld

@CMIContent

 

@iSocialFanz Loved hearing your perspective. Thanks for joining us! #cmworld

@CMIContent

 

@minddnd Really glad you could join us. Great community, right? πŸ™‚ #cmworld

@CMIContent

 

@GrowMap @jesephm @chiefmartec True for big brands. For smaller, I’m a believer in stripping out complexity to get to essentials #CMWorld

@IanMasonHF

 

ContentWRX is sponsoring Content Marketing World in Cleveland Sept. 8-11. Join us! #cmworld http://ow.ly/A0hvC

@ContentWRX

 

@RhondaHurwitz early in your career: specialist; later in your career: generalist #cmworld

@chiefmartec

 

@kiporama So glad you could join us, Kip! #cmworld

@CMIContent

 

See @chiefmartec + 100 other speakers at #CMWorld in Sept! Join us in #CLE: http://t.co/g3NJdAbCQ6. β€œCMWSOCIAL saves $100!

@CMIContent

 

@chiefmartec thanksx2!!! #cmworld

@RhondaHurwitz

 

@ZipTrigger Thanks for joining us! #cmworld

@CMIContent

 

@CMIContent Always a pleasure. Always a learning experience. #wickedgreatvaluepropositionyouhave #cmworld

@kiporama

 

@IanMasonHF Thanks for joining us for the first time, Ian! Hope to see you at a future chat #cmworld

@CMIContent

 

@kiporama πŸ™‚ #cmworld

@CMIContent

 

@carmenhill @CMIContent Yes! I shared my editorial process + a link to my calendar template in a blog post https://redbooth.com/blog/4-tips-for-managing-your-editorial-workflow #cmworld

@SFerika

 

@CMIContent definitely. We hope our contributions provided some insight. We looking forward to next week… same place…same time! #cmworld

@minddnd

 

@chiefmartec what’s your session at #CMWorld? want to make sure I attend

@RhondaHurwitz

 

@KyleAkerman Thanks for your insights, Kyle. Your question brilliance always helps πŸ™‚ #cmworld

@CMIContent

 

No, many of us in marketing were or still are technical @SusynEliseDuris #CMWorld

@GrowMap

 

@minddnd Absolutely on all counts! #cmworld

@CMIContent

 

@GrowMap Yep. #CMWorld

@SusynEliseDuris

 

Check out the fascinating conversation just now on content marketing and technology at #CMWorld hosted by @CMIContent and @chiefmartec

@IanMasonHF

 

@RhondaHurwitz I struggle with this choice every day. Might depend on type of company you want to work for. #cmworld

@KyleAkerman

 

@chiefmartec Looking forward to going back through the transcript. So many useful nuggets. So thank you! #cmworld

@CMIContent

 

For #smallbiz I believe we need to do it for them – not teach them to do content marketing themselves @IanMasonHF @chiefmartec #CMWorld

@GrowMap

 

@mikemyers614 Seriously, I could use one of those thinking hats (right now in fact . . . must. do. something. with. great. ideas.) #cmworld

@CMIContent

 

@CMIContent thank you for having me as your guest! was a very lively conversation — I learned a lot from the group #cmworld

@chiefmartec

 

New #CMWorld content marketing eBook eBook w/ tips from: @MarketingProfs @ExactTarget & more http://tprk.us/cmaudience14

@GetCurata

 

@GrowMap thank you for sharing the links. We’ll check them out asap. Sounds like our decision to produce a podcast was a good one #CMWorld

@minddnd

 

@CMIContent HA! You guys will figure it out…you always do. If not, ask the orange 8-ball. She knows all. πŸ™‚ #CMWorld

@mikemyers614

 

@CMIContent I figure together we can come up with a great set of questions each week! #cmworld

@KyleAkerman

 

@mikemyers614 Well, now there are two things we need to create πŸ™‚ Have a great day, Mike! #cmworld

@CMIContent

 

@KyleAkerman That would be great. Thanks, Kyle! #cmworld

@CMIContent