Content Marketing & In-Person Events: A #CMWorld Twitter Chat with Kelley Whetsell

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In-person events continue to be ranked one of the most effective tactics in our Content Marketing Institute/Marketing annual research. What can you do to make your in-person event shine? This week we were joined by our very own event planner, Kelley Whetsell, on our #CMWorld Twitter chat where she shared her ideas and led a great discussion. Kelley plans Content Marketing World and Intelligent Content for CMI, and we don’t know what we’d do without her leadership and expertise!

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

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In-person experiences offer something that no other experience can. Our community of event attendees agree – whether at a CMI event or another. And in many cases, it’s often the unplanned that provides the best time!

Thinking post-event, how can marketers collect and use information post-event? For the content creators and writers, information collected at an event can be a goldmine.

Thank you to Kelley, our Twitter chat participants – both event organizers as well as event attendees – for joining us! What an enlightening conversation. We hope to see you at an event soon! (hint, hint)

To make this really meta, join us at Content Marketing World this September where we can talk more about in-person events while we’re all at an in-person event. Use code BLOG100 to save an extra $100 when you register today!