Content Marketing Predictions: A #CMWorld Chat with Joe Pulizzi

joe_pulizziAs we wrap up 2014, we can’t help but look forward and predict what next year will bring. We recently published Content Marketing Institute’s 60 Content Predictions for 2015 and decided to focus on some of these in the last chat of the year. Read on to see how the community predicts content will evolve as well as see more predictions.

Please join us for our #CMWorld Twitter chats that resume on Tuesday, January 6 at noon ET. You can see our full schedule. Better yet, join us in person at CMWorld 2015 next September! Our 2014 rates are in effect until December 31, 2014. Register today at the best possible rates!

Q1: @JoePulizzi predicts a surge of print magazines from brands. What are some logical brands to do so? Some you hope to see? #CMWorld

 

A1: First off, I’m fascinated by @Airbnb’s print magazine launch of “Pineapple”. We will see more of this in 2015. #cmworld

@JoePulizzi

 

A1 I’m trying to think of one that wouldn’t make sense… #cmworld

@tracibrowne

 

#CMWorld Well, hi. Looking forward to my first chat. I hope we get a lanyard.

@BrandedCartoons

 

@ArnieK @JoePulizzi Actually – it’s “itsy bitsy” you know! #cmworld

@pamkozelka

 

A1: A recent survey found that print is still no. 1 in terms of trust in (content) format so it makes perfect sense:-) #CMWorld

@MaelRoth

 

Hi all. Dusty Henry here for Kitterman Marketing in Seattle. #cmworld

@KittermanMG

 

Sorry I am late. Will not happen again. This is my first time to #cmworld.

@chevd80

 

A1: Look for brands with sustained digital content brands to launch targeted, executive-focused print versions. #cmworld

@JoePulizzi

 

MT @CMIContent: last #CMWorld chat of 2014. @JoePulizzi is talking about 2015 #contentmarketing predictions. http://t.co/y8s6XqLbNX

@SqueezeCMM

 

A1. @Airbnb’s Pineapple was a great idea, incorporating beautiful, curated print graphics with their brand. #CMWorld

@outsider_nyc

 

A1: Magazines likely to come from experiential #brands like @patagonia, maybe even @Starbucks? #CMWorld

@mikemyers614

 

A1: Those with big budgets and big reach. P&G, auto, homegoods stores to name a few #CMWorld @CMIContent @JoePulizzi

@wilso411

 

@CMIContent I can see the soda firms going into this space to make cola relevant again. Also high end FMCG cc @JoePulizzi #CMWorld

@dannydenhard

 

3 tips for your crowd funding campaign #CMWorld http://buff.ly/1zJ4jjl

@wisewordsco

 

@CMIContent @JoePulizzi A1: Any business that has a blog could make magazines – cover industry trends, to interviews with experts #CMWorld

@atxcopywriter

 

A1. An @REI beautifully curated print magazine would be a huge thing, incorporating gorgeous images of all kinds of athletes. #cmworld

@outsider_nyc

 

A1; For example, I could see @Qualcomm’s Spark platform launch in print. Same for @Intel’s IQ and GE Reports as well. #cmworld

@JoePulizzi

 

#cmworld A1) #ecommerce companies selling into a niche should create print they can send to customers, build niche expertise.

@KevinWaugh

 

A1 #CMWorld there’s still plenty of the market that prefers print to online, so its just covering the bases.

@calgarydreamer

 

@CMIContent @sabbyswrld Great day so far! Happy to be here! #CMWorld

@Plumlytics

 

@ringo66 Hey hey Feeling better? #CMWorld

@NenadSenic

 

#CMWorld Aaaand we’re on! 🙂

@quirkyjuice

 

@BrandedCartoons Mine, too, and I too produce #animation https://t.co/BJmw9V3c8XNice to meet you #CMWorld

@EQforSuccess

 

A1: Wouldn’t it depend on the audience? Executive and public sector is quite keen on print #CMWorld

@palkoviz

 

Sorry again for not letting you know that I will be tweeting a lot this hour and then at 1 p.m. central because of #cmworld #bizheroes.

@chevd80

 

@BrandedCartoons A gold star, at least! #CMWorld

@SparkerWorks

 

Heads up: High volume ahead with #CMWorld

@quirkyjuice

 

Magazines are about a lifestyle or interest so intense it may as well be a lifestyle. As such, lifestyle products do well in ads #CMWorld

@PatrickHayslett

 

A1 Any brand that uses storytelling into their campaigns could benefit from a print mag – tell the story in detail, introduce ppl #cmworld

@movystream

 

@chevd80 @TailoredThought Awesome!!! Glad to see you #CMWorld

@EQforSuccess

 

@palkoviz Absolutely depends on audience…but print (right now) is much easier to cut through the clutter (no competition) #cmworld

@JoePulizzi

 

A1 would have to be a brand that had money to invest in additional staff…pulling together a mag is a lot of work #cmworld

@tracibrowne

 

@outsider_nyc @REI That would be very dangerous to my running budget : ) #CMWorld

@SparkerWorks

 

@tracibrowne Yes…and no. I think print can work for small companies as well. @Chango just launched in print as well. #cmworld

@JoePulizzi

 

Agreed! Audience always matters. MT @palkoviz A1: Wouldn’t it depend on audience? Executive & public sector is quite keen on print #CMWorld

@zuulaconsulting

 

@SparkerWorks @BrandedCartoons how’s this? 🙂 #CMWorld http://twitter.com/CMIContent/status/544901999817658368/photo/1

@CMIContent

 

Q2: @SteveJonathan predicts an increase of brands working to change the world. How do you see this unfolding? #CMWorld

 

@CMIContent A1: Might be more likely for companies with some kind of members program, so there’s a clear audience #CMWorld

@atxcopywriter

 

A2: Makes sense, since many look to not just what a company does, but how ethically/sustainably they do it. #cmworld

@contentrunner

 

A2. I think we’re already seeing a lot of this with Microsoft and Apple. But a bigger focus on social justice and charitable works #cmworld

@KittermanMG

 

@JoePulizzi @palkoviz The marketing pendulum is swinging back again. Easier to stand out in the mail these days than in email. #CMWorld

@LisaMasiello

 

A2: Purpose-driven content will be big in 2015. With brands unable to talk about themselves, they need a higher purpose. #cmworld

@JoePulizzi

 

Print magazines work well when there’s a long interval between sales/touches (insurance, tax prep) #cmworld

@AnneJanzer

 

@CMIContent @BrandedCartoons Better than this #CMWorld http://t.co/9azb8GQEY4

@SparkerWorks

 

A1 #CMWorld I wonder if @Mashable or @Gawker has a print mag…. they strike me as good candidates

@calgarydreamer

 

@tracibrowne I managed dozens of print mags “alone” from home computer! #CMWorld

@NenadSenic

 

@chevd80 Welcome Cheval! You’re never too late! #CMWorld

@Plumlytics

 

@JoePulizzi Didn’t we launch #CCO with a staff of 5 or 6?? #CMWorld

@ringo66

 

A2a You have a generation that has grown up seeing waste and excess, and is resolved to change it. With more of them #CMWorld

@quirkyjuice

 

@JoePulizzi not necessarily full time staff…could be contractors…so many production skills that might be lacking in house #cmworld

@tracibrowne

 

@tracibrowne Though I must say I talked to a brand for whom the print and F2F was the key and they were catching up on digital. #CMWorld

@palkoviz

 

A2b in the work force. Changing the world is going to be inevitable. #CMWorld

@quirkyjuice

 

@tracibrowne You definitely need an experienced staff for a project like that! Might do best with a quarterly pub sched, too #CMWorld

@UnionMetrics

 

BTW, re: print, @CMIContent’s magazine was THE most requested content from #cmworld attendees in 2014.

@JoePulizzi

 

A2: So called #causemarketing will continue to grow in 2015 as #brands try to find relevance in a cluttered world. #CMWorld

@mikemyers614

 

A2: Brands must remember to be authentic in their missions & not just jump on #contentbandwagons. Changing the world is one of them #CMWorld

@zuulaconsulting

 

@ringo66 or 3 #cmworld

@JoePulizzi

 

A1 #CMWorld I can’t see Amazon launching print content. They own the content and the reader. Acquiring @comiXology huge. Acquire mags next.

@mtolosapro

 

Are u talking about mailing print items? Because ppl I know talk about how nothing but junk ads get delivered in mail. All clutter. #cmworld

@TailoredThought

 

A1. I’m looking forward to seeing more fashion brands go this route. If not print, then certainly digital. Also non-profits too #cmworld

@vegecomgirl

 

A2: Purpose-driven businesses have a customer retention advantage, it will grow #cmworld

@AnneJanzer

 

A2: @CMIContent @SteveJonathan – Lots of hits and misses. There are real world challenges that business’ can’t overcome. #CMWorld

@ThatsNickQ

 

@JoePulizzi I would even say “people driven” content. Look at the headlines for the last 2 weeks. It’s individual. #CMWorld

@quirkyjuice

 

@zuulaconsulting Definitely. “Doing good” can’t be treated like a trending topic on Twitter 🙂 #cmworld

@KittermanMG

 

A2 #CMWorld flashier stunts to get eyeballs, like the Red Bull jump, but to promote causes. Also better-crafted tearjerker videos

@calgarydreamer

 

A2. Brands putting advocacy to the CSR is what is going to work. Whether it’s connecting with a nonprofit or creating one #cmworld

@vegecomgirl

 

Damn! I’m goona run out off battery soon Still on a bus #CMWorld

@NenadSenic

 

@NenadSenic managing sure…but all the bits and pieces that see it out the door…not a one person job #cmworld

@tracibrowne

 

A2: For #causemarketing, look at what @Patagonia is doing with their purpose-driven storytelling. Really amazing stuff. #cmworld

@JoePulizzi

 

Well said > MT @JoePulizzi A2: With brands unable to talk about themselves, they need a higher purpose. #cmworld

@mikemyers614

 

A2- an approach that will lead to sustainable customer loyalty: market to make an impact, not to just exist #cmworld

@SMC_PRO

 

@LisaMasiello @JoePulizzi Interesting point of view. I guess in all the online content it makes sense #CMWorld

@palkoviz

 

@lindadessau Hi Linda! Glad to see you too. Hope all is well 🙂 #cmworld

@vegecomgirl

 

@CMIContent @SteveJonathan A2: Hard to pull this one off – people are skeptics. Think of all those eco-themed oil company ads #CMWorld

@atxcopywriter

 

@NenadSenic no power bank, eh? #CMWorld

@ancitasatija

 

@CMIContent @SteveJonathan This will bring favorable perceptions to brands with millennial’s, whose punch power is now maturing #CMWorld

@ItsTomfoolery

 

@JoePulizzi Totally agree with you. This is the age of transparency. #cmworld.

@chevd80

 

@CMIContent Glad I could too. We’re sliding into the final days of craziness 🙂 #cmworld

@vegecomgirl

 

A2 #CMWorld Yes! Example @digitalstakeout is a #SM intelligence platform helping the world to be safe. In 2015 they start #ContentMarketing

@EQforSuccess

 

A2: Good ex: the Apple holiday ad. Fostering human connections and doing good for others with their product #cmworld

@contentrunner

 

Prediction: I will apologize for being late to today’s #CMworld Chat. By the way, what’s today’s topic? #TongueInCheek

@Mr_McFly

 

@CMIContent @SteveJonathan A2: Brands have to be very careful to show enough transparency for people to believe they’re genuine #CMWorld

@atxcopywriter

 

@quirkyjuice Absolutely agree with that. #cmworld

@JoePulizzi

 

A2 Just as we talk more about the food on our table, we will talk about a business’ operations and hold them accountable #cmworld

@movystream

 

@JoePulizzi @palkoviz but also much more difficult to distribute quickly & scale for many brands isn’t it? #Cmworld

@MaelRoth

 

@tracibrowne yep, me and a designer . It’s possible #CMWorld

@NenadSenic

 

Millennial’s coming into purchasing power are big on social stewardship. I can see brand campaigns being spun into a fundraiser #CMWorld

@PatrickHayslett

 

Nice point Mike MT @CMIContent @mikemyers614: A2 #causemarketing will continue to grow in 2015 #CMWorld

@RtMixMktg

 

@KittermanMG Agreed! Combine audience with authenticity and you have real purpose. A real content strategy. #CMWorld

@zuulaconsulting

 

A2. Excellent prediction. Businesses that change the world get noticed and to stand out of the crowd, you have to be noticed #CMWorld

@DavidProHQ

 

@Mr_McFly Topic: Why is Gary late? #cmworld

@vegecomgirl

 

A2 I think B2B can pull this off by creating content (stories) about their customers…and not just how they use their product #cmworld

@tracibrowne

 

@chevd80 v well! How you been? @vegecomgirl #CMWorld

@ancitasatija

 

MT @DavidProHQ: A2. Businesses that change the world get noticed and to stand out of the crowd, you have to be noticed #CMWorld

@CMIContent

 

@vegecomgirl touche, Carmella… Touche. #CMWorld

@Mr_McFly

 

A2 Since brands r bcmg more social they need 2 take on social issues also! Social awareness v impo 4 ppl & helps relate to brand #CMWorld

@Plumlytics

 

Nothing gets me in the holiday spirit like a #contentmarketing Twitter chat from #CMWorld!

@tiffanyiswrite

 

@ThatsNickQ @CMIContent @SteveJonathan Well.. I think that’s part of the issue. It needs to be society collected. Not biz vs. ppl. #CMWorld

@quirkyjuice

 

@CMIContent @SteveJonathan This will bring favorable perceptions to brands amongst millennial’s, whose purch power is now maturing #CMWorld

@ItsTomfoolery

 

I also predict that Johnny Manziel’s next start cannot possibly be as bad as the previous. Take it to the bank. #cmworld

@JoePulizzi

 

@ancitasatija @vegecomgirl I am doing great. #cmworld

@chevd80

 

A2- An ingenious marriage between ethos and pathos that for once is believable and relatable. This will take brands into 2015 #cmworld

@SMC_PRO

 

A digital magazine like @WholeFoods Dark Rye is a great alternative to print http://www.darkrye.com/about #CMWorld

@UnionMetrics

 

@CMIContent @SteveJonathan Well that would be amazing!! #cmworld

@CrowdContent

 

A2 #CMWorld Rise in religious content?

@mtolosapro

 

@MaelRoth @JoePulizzi Definitively it will be more expensive, depends on the particular case. But people will pass on a mag #CMWorld

@palkoviz

 

@movystream Key word: Accountability. Consumers are increasingly holding businesses to their operations & their CSR stance #cmworld

@vegecomgirl

 

@movystream Hi Lorie! Nice to see you again! #CMWorld

@Plumlytics

 

Do Q1 and Q2 kind of contradict each other? I know it drives me crazy when eco orgs send big print packages #CMWorld

@atxcopywriter

 

A2. We’re seeing a lot more brands focus on ads that challenge stereotypes. We’re thinking that’s going to be a huge trend in 2015. #cmworld

@outsider_nyc

 

MT @JoePulizzi: A2: Purpose-driven content will be big in 2015. With brands unable to talk about themselves, need a higher purpose. #cmworld

@TailoredThought

 

@mikemyers614 @JoePulizzi That’s a great point #CMWorld Here’s a great example of a higher purpose video campaign https://www.youtube.com/playlist?list=PL2AFtCMIGXBAeLA9BkiZdpw8fJrM189Dw

@EQforSuccess

 

A2. I honestly believe that more brands must be more sociable with their audience and also listen to what they need. #cmworld.

@chevd80

 

Q3: @DougKessler predicts the “return of email and inbound.” How will this affect your #contentmarketing? Are you prepared? #CMWorld

 

A2: The hope is that in 2015 brands will be built or pivot to change the world naturally instead for a tax break. #CMWorld

@Mr_McFly

 

Okay. holding you to this one! MT @JoePulizzi I predict that Johnny Manziel’s next start cannot possibly be as bad as previous. #cmworld

@RtMixMktg

 

@atxcopywriter Well, the brand’s purpose may not be environmental. Plus, lots of “green” options with paper today. #cmworld

@JoePulizzi

 

@atxcopywriter As long as they’re sending them on recycled paper! #CMWorld

@ringo66

 

A2 #CMWorld will also possibly lead to more stupid acts though, such as recent @Greenpeace damage of South American Hummingbird art

@calgarydreamer

 

@CMIContent @tiffanyiswrite Where’s Santa’s hat on your logo and glitter? #CMWorld

@NenadSenic

 

@tracibrowne @JoePulizzi I support businesses hiring contractors 🙂 #CMWorld

@atxcopywriter

 

@outsider_nyc I almost wish @LaikaMagazine would get in on this chat! #cmworld

@vegecomgirl

 

A2. From @Dove’s #RealDadMoments to @LEGO_Group’s kickass girl builder, brands are challenging stereotypes in advertising. #cmworld

@outsider_nyc

 

Twitter’s Founder Unintentionally Gave Content Marketers the Best Advice Ever http://contentmarketinginstitute.com/2014/12/twitter-founder-content-marketers-best-advice/#.VIC7-nAZFak.twitter via @CMIContent #cmworld

@michelleberdeal

 

Sounds like a wish 🙂 MT @JoePulizzi Johnny Manziel’s next start cannot possibly be as bad as the previous. Take it to the bank. #cmworld

@mikemyers614

 

@atxcopywriter I was thinking in the same vein on that… #CMWorld

@ChristinKardos

 

@outsider_nyc I agree. I think the idea of “People empowerment” is strong. Incorporates breaking stereotypes and more. #CMWorld

@quirkyjuice

 

@ChristinKardos Hi Christine! How was your big bday?! Did you hv 1 for me?! Great to see you! Thank you for the Retweet! #CMWorld

@Plumlytics

 

@vegecomgirl @LaikaMagazine Oh yes! We love you, Laika! Can’t wait to see you in more places! #CMWorld

@outsider_nyc

 

@tracibrowne. Yes! This approach is great in highly regulated industries, like finance, where you walk a content tight wire. #CMWorld

@zuulaconsulting

 

@ArnieK @JoePulizzi Are you sure about that? He has room to get worse! LOL #cmworld

@vegecomgirl

 

#CMWorld A2. Purpose driven content about shared values isn’t a new trend. But yes, glad to see more brands getting it.

@SueSpaight

 

I’m just not seeing print as an option. It’s just more clutter, more to deal with, no time to read or cart around. #cmworld

@TailoredThought

 

@outsider_nyc @LaikaMagazine You’ve seen their #Kickstarter, right? #cmworld

@vegecomgirl

 

A3: Email is more important than ever. Social media is bound together with email. Building subscribers to our brand is critical. #cmworld

@JoePulizzi

 

@CMIContent @dougkessler where does he predict that? missed it… And why “return” of inbound? was it gone? #CMWorld

@MaelRoth

 

A2 #CMWorld To make the world a better place and fulfill higher purpose, educate your audience, add value through various content options!

@EQforSuccess

 

Hey #ContentMarketing folks, add your resources, tips and strategies as visual lists on http://collex.io #CMWorld

@CollexioHQ

 

A3: Um, no. (and @dougkessler’s always right). #CMWorld

@mikemyers614

 

@CMIContent @SteveJonathan I’d like to see more brands sponsoring transformational & local green festivals #CMWorld http://t.co/WAUMtGOGkO

@VisibilityShift

 

A3: How can mail return if it has never left? #CMWorld

@palkoviz

 

A3: Email is still needed to improve ROI of leads from social media (often driven by content) #cmworld

@RtMixMktg

 

Q3. We’ve been championing this idea too. We see an incredible ROI from our targeted email campaigns and crafting inbound offers #cmworld

@KittermanMG

 

@AnneJanzer I’m curious if there are any studies on this? Seems intuitive, but always nice if there are stats to back it up #CMWorld

@atxcopywriter

 

A3 I was unaware that e-mail and inbound went anywhere? #cmworld

@tracibrowne

 

@JoePulizzi @palkoviz @MaelRoth Of course there still has to be real purpose, message & value or even the mail won’t work. #CMWorld

@LisaMasiello

 

A3: I guess that all of the articles these past 2 yrs saying enter your adverb here” mktg being dead, everything is returning now? #CMWorld

@Mr_McFly

 

@atxcopywriter #CMWorld fantastic catch! This is the kind of her consumers will need to develop to avoid being duped by clever #marketing

@SMC_PRO

 

A3: #contentmarketing fuels email and inbound. It’s all connected #CMWorld

@palkoviz

 

A3) I need to check out what Doug said but for me, email isn’t returning it’s just growing in importance. King. #CMWorld

@ChristinKardos

 

A3: Most brands focus too many KPIs on activity and not enough on building audience. #cmworld

@JoePulizzi

 

Any woman I talk to about dealing with print & mail & papers: it’s a problem. All junk. Same would go for me at work. #cmworld

@TailoredThought

 

@aktetreault *happy dance* #CMWorld

@CMIContent

 

A3. Email definitely because it’s letting someone invade some of your privacy, small amount of trust is there – better sales #CMWorld

@DavidProHQ

 

A3. Email marketing is just as important as ever. Make your templates beautiful, unique, and inspired to stand out. #CMWorld

@outsider_nyc

 

@JoePulizzi A3 building audience –building a community #CMWorld

@ancitasatija

 

As to Q3 — I never notice that inbound and email went away??? #cmworld

@AnneJanzer

 

@joepulizzi btw don’t you think that international content marketing are going to emerge in 2015? #CMWorld

@MaelRoth

 

A3: No “adverb” marketing is returning or dead. It either began recently or is still here. Why? B/c it’s ALL MARKETING! #CMWorld

@Mr_McFly

 

A3 I didn’t know they had left! An issue I see is hyper focus on one area. You’ll get better ROI from integration. #CMWorld

@quirkyjuice

 

A3b: Promotion of #content will be critical as the quality bar raises all ships (was that a double cliche?) #CMWorld

@mikemyers614

 

A3. For some reason, I see email being a disseminator of long-form content more more. It’s no longer about the newsletter w/ links #cmworld

@vegecomgirl

 

A2 However, brands that latch onto a cause with out relevancy or authenticity will get a big nose honk. #cmworld

@BrandedCartoons

 

@TailoredThought The year’s worth of back issues of Texas Monthly & Southern Living on my coffee table agree with you : / #CMWorld

@SparkerWorks

 

@mikemyers614 sounds like a drinking game…how many cliches can you fit into 140 characters 😉 #cmworld

@tracibrowne

 

@vegecomgirl A3 exactly, I find them boring now. Need something crisp and to the point. #CMWorld

@ancitasatija

 

Email mktg is all about the list and list hygiene. Social media makes it harder to consolidate your community than it was before #CMWorld

@PatrickHayslett

 

@vegecomgirl Hey girl! It feels like it’s been a long time! Great to see you! #CMWorld

@Plumlytics

 

A3. Like @pookiegalore said last week, the e-mail is allowing the person to give you permission to share their work. #cmworld #paraphrased.

@chevd80

 

@tracibrowne Oh you don’t want to start that..not on a Tuesday 🙂 #CMWorld

@mikemyers614

 

I think 2015 will see a healthier combination of inbound and outbound. Successful companies need both (and integrated). #cmworld

@JoePulizzi

 

A3: Adding more to email, adding in subscription services to websites… focusing on lists 😉 #CMWorld

@lttlewys

 

@SueSpaight #CMWorld It’s new for many, #LawFirmMarketing is an exmpl. The #WealthMatters campaign I worked on was new & innovative for them

@EQforSuccess

 

@SparkerWorks @TailoredThought I have a similar pile of print mags I never seem to get through #cmworld

@lindadessau

 

@b_diaz Thank you! I agree with that. It’s about all of us working together, rather than one serving the other. We’re all ppl. #CMWorld

@quirkyjuice

 

@outsider_nyc Agree! Great observation about challenging stereotypes. #CMWorld

@SueSpaight

 

@PatrickHayslett I thought its easier to build a community on #SoMe #CMWorld

@ancitasatija

 

.@tracibrowne completely agree. email metrics are a critical input to content marketing ROI #cmworld

@JeffLHerrmann

 

@Plumlytics Hey Sabrina! How are you? #cmworld

@vegecomgirl

 

@JoePulizzi I predict I will understand sports references exactly as much in 2015 as 2014 🙂 #CMWorld

@atxcopywriter

 

A #ContentMarketing Christmas: the naughty and the nice. http://fal.cn/Sya #CMWorld http://t.co/VECC2ygLRo

@FalconSocial

 

A3. Concerning email, the old saying is “the money is in the list” #CMWorld

@DavidProHQ

 

@atxcopywriter I think more…you are catching on 😉 #cmworld

@JoePulizzi

 

A3 #CMWorld it’s a little bit different in Canada, as we have a bizarre email communication anti-spam legislation. Email won’t play 1/2

@calgarydreamer

 

@vegecomgirl re: long-form…I was just thinking, the only emails I really read any more and the long ones with meaty content #cmworld

@tracibrowne

 

A3 #CMWorld Ubiquitous presence on social, email, display ads, recommended products… Made possible by products like @Eloqua… No signup.

@mtolosapro

 

@atxcopywriter @JoePulizzi LOL, I had to Google who on earth he was talking about… #cmworld

@lindadessau

 

@vegecomgirl Yes! Also used prudently for creation of content. Replies/conversations turned into posts, interviews, etc. #CMWorld

@ChristinKardos

 

@lindadessau @TailoredThought I do make time to get through @gardenandgunmag : ) #CMWorld

@SparkerWorks

 

@ancitasatija For email marketing you need to parlay that and have the list become your community. #CMWorld

@PatrickHayslett

 

A3- sometimes it’s not about an either/or polarity, it’s about what #content fits the presentation platform #cmworld

@SMC_PRO

 

A3c: There may also be a difference in email use B2B vs B2C. #CMWorld

@mikemyers614

 

A3. Did email and inbound go out of fashion? They’re much more difficult to stand out in but are very much alive. #cmworld

@LisaMasiello

 

@ancitasatija Yes. I think people want a reason to open email. Make it a story. Emails as pages or chapters. #cmworld

@vegecomgirl

 

What are your thoughts on newsletters? #cmworld. Is it still important to gain subscribers?

@chevd80

 

Q4: @TweetsFromPawan predicts sustainable/reliable content marketing. How do you need to alter your strategy to do this? #CMWorld

 

A3 #CMWorld 2/2 won’t play as big a part up here because the requirements to get permission to use email is pretty strict.

@calgarydreamer

 

@LisaMasiello I think they’re getting at it being a #buzzword maybe? 🙂 #CMWorld

@quirkyjuice

 

@tracibrowne I’m the same way. #cmworld

@vegecomgirl

 

A4 Sustainable content mktg comes in the form of content with many layers – break off pieces for additional content/discussions #cmworld

@movystream

 

A4: Sustainable & reliable. Are we naming what our marketing should already be now? I don’t mean to sound like a smart arse, but… #CMWorld

@Mr_McFly

 

Q4. Consistency is key. Start developing an editorial calendar and stick to it! #cmworld

@KittermanMG

 

A4. By being more transparent and real. #cmworld.

@chevd80

 

@vegecomgirl Or delivering image based content such as infographics and cartoons. Subscribers dig it. #CMWorld

@BrandedCartoons

 

A4: Perhaps in 2015, if it’s worth doing, it’s worth doing outside a campaign mentality. Consistency is rewarded above all. #cmworld

@JoePulizzi

 

@vegecomgirl better still, info graphics wherever possible…to tell a story? #CMWorld

@ancitasatija

 

@TailoredThought I see your point, but I like my magazines even if I throw away all the other print marketing #CMWorld

@atxcopywriter

 

To build audience you have to say valuable things. More brands will learn how to truly do that! #cmworld

@CTrappe

 

@CMIContent @TweetsFromPawan #CMWorld Think evergreen. Content that is applicable now or 5 yrs later. It’s like a classic piece of clothing.

@quirkyjuice

 

A3 Collecting more email addresses, providing more valuable content #CMWorld

@Plumlytics

 

A3. My concern with email is that you loose the connection. If you miss the context your point is lost #cmworld

@b_diaz

 

@vegecomgirl my theory is, if it only takes me 30 seconds to read…it probably wasn’t that great #cmworld

@tracibrowne

 

A4: Put investment behind the #contentmarketing effort and build a sustainable, repeatable process. #pieceofcake #CMWorld

@mikemyers614

 

@CMIContent @TweetsFromPawan Have business goals related to sustainability & service; tie everything (inc. content) back to them. #CMWorld

@UnionMetrics

 

A3 #CMWorld Absolutely. Getting ready to launch more #INBOUND campaigns & use highly-targeted #emailmarketing for better #ROI & engagement

@EQforSuccess

 

@BrandedCartoons Yes! Infographics bring stories to “life” #cmworld

@vegecomgirl

 

A3 #CMWorld still, emails are still effective in B2B as there are established relationships. It’s a rebuilding list stage in Canada time

@calgarydreamer

 

@MaelRoth @CMIContent @dougkessler I’m with you. Am trying to remember the context of that one. #CMWorld

@atxcopywriter

 

@atxcopywriter Cone Communications Social Impact studies #cmworld http://ow.ly/FZDxd

@AnneJanzer

 

@tracibrowne Exactly. Some great emails, I’ll share or re-read for my own benefit #cmworld

@vegecomgirl

 

A4 in 2015 reliable and sustainable for me means less and more ie. exceptionally high quality but at a lower frequency #cmworld

@tracibrowne

 

A4: Documenting the strategy, planning the calendar, making sure someone owns the process…all critical. #cmworld

@JoePulizzi

 

Great idea. Also cool to use your newsletter as an “exclusive” blog. MT @ancitasatija Make it a story. Emails as pages or chapters. #cmworld

@aktetreault

 

@mikemyers614 Agreed mike – take the time and do it right the first time, so you have something worth re-purposing! #cmworld

@movystream

 

@JoePulizzi Agree inbound-outbound must be integrated. A content library organized by buyer stage feeds the sales team’s messaging #cmworld

@JeffLHerrmann

 

A4- Engaging your audience is the best way to receive retweets. An old proverb- What you give is what you’ll get #cmworld

@SMC_PRO

 

A4) First things first – genuine buy in from c suite or client. Put your $ where your mouth is. Many still struggle here. #CMWorld

@ChristinKardos

 

@aktetreault @ancitasatija Oooh! Exclusive blog. Love it!! #CMWorld #GreatIdeas #takingNotes

@quirkyjuice

 

@Mr_McFly But, you are a smarty-pants? #JustSayin #CMworld

@lttlewys

 

@atxcopywriter @MaelRoth @dougkessler the predictions in today’s #CMWorld chat are from our latest eBook http://contentmarketinginstitute.com/2014/12/content-marketing-predictions-2015/

@CMIContent

 

@Mr_McFly Good point. I guess there have been ongoing resurrections for years. @MarketingBuddy would probably like the zombie image #CMWorld

@atxcopywriter

 

@mikemyers614 I will remember it’s #pieceofcake #CMWorld

@palkoviz

 

@chevd80 #CMWorld I love it, like my #jobsearch article last night? I couldn’t push PUBLISH button because of how authentic the thing came out

@EQforSuccess

 

@tracibrowne I agree…I think many brands will choose less content, but more impactful, consistent experiences with that content. #cmworld

@JoePulizzi

 

True that @quirkyjuice! #CMWorld @CMIContent @SteveJonathan

@ThatsNickQ

 

A4. Anna Stevens @eqforsuccess was as raw as I ever seen in her #LinkedIn article: https://www.linkedin.com/pulse/lost-your-job-do-one-thing-anna?trk=prof-post #cmworld.

@chevd80

 

Good point. “@b_diaz: A3. My concern with email is that you loose the connection. If you miss the context your point is lost #cmworld”

@5FifthStory

 

A4: Post quality not just quantity. #cmworld

@PSEO_Inc

 

It’s hard to have sustainable content unless you sketch out a sustainable funnel and customer journey to drive that content #CMWorld

@PatrickHayslett

 

A4 2015 is also going to be the year of “repurpose the hell out of it” #cmworld

@tracibrowne

 

@KittermanMG #CMWorld this is hugely overlooked by companies!!! My biggest challenge as a #socialmedia consultant.

@SMC_PRO

 

@JoePulizzi A4: Documenting the strategy is the first step to consistency & success! #CMWorld @CMIContent

@kgriwert

 

A4: Remembering to actually build a strategy in the first place. Often, this foundational step is overlooked! #CMWorld

@zuulaconsulting

 

A4: Build on company knowledge, not just marketing dept. #CMWorld

@palkoviz

 

A4 As your content becomes more personalized in 2015, your brand will become reliable – leads to loyal customers & sustainable co. #cmworld

@movystream

 

A4. Personalization will be a key to its continued growth. #cmworld

@LisaMasiello

 

MT @JoePulizzi: A4: In 2015, if it’s worth doing, it’s worth doing outside a campaign mentality. Consistency is rewarded above all. #cmworld

@AnneJanzer

 

@tracibrowne Yes, but planned repurposing. Not creating something and then cutting up the content. #cmworld

@JoePulizzi

 

@SMC_PRO Very common too! Following through with the plan is almost as hard as developing it sometimes. #cmworld

@KittermanMG

 

@MaelRoth @JoePulizzi The many translation businesses at #CMWorld last year seemed to think so #CMWorld

@atxcopywriter

 

A4: For consistency in content marketing, you need to build your “content engine” with people, tools and processes all humming #cmworld

@RtMixMktg

 

@vegecomgirl They also make a killer pastrami on rye! #CMWorld

@BrandedCartoons

 

@palkoviz Ha! That may have been #sarcasm #CMWorld

@mikemyers614

 

MT @SparkerWorks @TailoredThought The year’s worth of back issues of TX Monthly & Southern Living on my coffee table agree with you #CMWorld

@TailoredThought

 

A4: getting engaging, quality content means finding quality writers (and compensating them for said content accordingly) #cmworld

@contentrunner

 

A4. Content that connects with people. Personalized, if you can, or just make it relevant #cmworld

@vegecomgirl

 

@RtMixMktg What are we humming??? 🙂 #CMWorld #Cheeky

@quirkyjuice

 

@quirkyjuice @aktetreault @ancitasatija Do long emails really work? I think the secret is in a good list #CMWorld

@palkoviz

 

@KittermanMG But challenging since content is king and you still need to feed the beast #cmworld

@PSEO_Inc

 

@vegecomgirl I like that idea. #CMWorld

@atxcopywriter

 

@quirkyjuice Thanks Jules : ] #CMWorld

@aktetreault

 

Yes! @JoePulizzi W/o someone to own the process, your content is a ship with a navigator! #CMWorld

@zuulaconsulting

 

A4 #CMWorld More stakeholders (writer, video, UX designer) have growing roles in content. Create brand guideline so each can take ownership

@kgriwert

 

@BrandedCartoons Maybe vegan pastrami, a la a tempeh reuben? #cmworld

@vegecomgirl

 

@EQforSuccess Agree it’s newer in certain categories for sure. But overall, it’s been a trend for years. Still a valid ‘prediction’ #CMWorld

@SueSpaight

 

@atxcopywriter @TailoredThought do you prefer print magazines or could you do with a digital/tablet version? #cmworld

@karrabarron

 

@palkoviz @aktetreault @ancitasatija Lists are useful, but overdone. A good story isn’t long or short. It’s just long enough. #CMWorld

@quirkyjuice

 

A4 #CMworld easy. You plan your content for the long game. Think of every week/month as a chapter of a book, all leading to a conclusion

@calgarydreamer

 

@PSEO_Inc Yep, it’s all about finding that balance. Determining what quality work can you do on a repeatable scale #cmworld

@KittermanMG

 

MT @JoePulizzi: I think many brands will choose less content, but more impactful, consistent experiences with that content. #cmworld

@lindadessau

 

@mikemyers614 Mine was 🙂 #CMWorld

@palkoviz

 

Q5: @JayBaer says 2015 is the year of cooperative content. What do companies need to do to create this environment? #CMWorld

 

@RtMixMktg Ooh! I’m down for Showtunes! #Givemyregards #CMWorld

@quirkyjuice

 

@palkoviz nay, don’t think long emails work now a days. Need to make it catchy & creative @quirkyjuice @aktetreault #CMWorld

@ancitasatija

 

Oh, back to print again, @CNET just announced they are launching some print initiatives. Interesting move. #cmworld

@JoePulizzi

 

@atxcopywriter I see what you’re saying, too. It’s just 2 much 2 keep getting junk in mail. Content mktg as magazine; is it junk? #cmworld

@TailoredThought

 

@quirkyjuice Not my specialty but I’m happy enough if someone else knows them! #cmworld

@RtMixMktg

 

MT @calgarydreamer: A4 #CMworld plan your content for the long game. Think of every week/mo as a chapter of a book, leading to a conclusion

@CMIContent

 

@KittermanMG @SMC_PRO It’s so easy to backslide into old habits! #CMWorld

@SparkerWorks

 

Agree @kgriwert! & will add to brand guidelines: Include your verbal brand in there! Too often guides outline only design. #CMWorld

@zuulaconsulting

 

@quirkyjuice @aktetreault @ancitasatija Good list is engaged audience… And not every audience is a email happy #CMWorld

@palkoviz

 

@EQforSuccess It was a great article, Anna. #cmworld.

@chevd80

 

A5: Team leaders who can sift through multi-generational input #cmworld

@PSEO_Inc

 

A5: Well, isn’t the point of UGC, advertorials and native advertising cooperation?I really should stop being a Grinch… #CMWorld

@Mr_McFly

 

A5. Build a culture of collaboration. Enterprise social media + collab tools can help to share #cmworld

@vegecomgirl

 

@palkoviz @quirkyjuice @ancitasatija Your “exclusive” email doesn’t have to be long necessarily. Look at @ThisIsSethsBlog. #CMWorld

@aktetreault

 

@CMIContent @JayBaer A5 Get rid of cutthroat competition! It’s about the collective and working as a team. #Collabetition #CMWorld

@quirkyjuice

 

@lindadessau @JoePulizzi I knew the name cause he’s been on the cover of @TexasMonthly before (and I still read mags) #CMWorld

@atxcopywriter

 

@JoePulizzi …and I thought print was dying #cmworld @CNET

@ancitasatija

 

A5) If I understand the context I’d say “coopetition.” Team up with relevant partners and cross-pollinate value. #cmworld

@ChristinKardos

 

@JoePulizzi @tracibrowne could you give an example of planned repurposing? Does it come while you create content or once it’s done? #cmworld

@karrabarron

 

A5 Include as many dept as possible in content creation! Each dept touches the consumer differently – fresh input, new ideas #cmworld

@movystream

 

A4 #CMWorld To make #ContentMarketing sustainable & reliable strategy is MUST: where Ustart, where Ugo, how 2get there https://www.linkedin.com/pulse/4-steps-take-your-digital-from-anna?trk=mp-reader-card

@EQforSuccess

 

@karrabarron I mean meaty content that the reader walks away smarter than they were before…helps sell by association @vegecomgirl #CMWorld

@tracibrowne

 

@JoePulizzi @CNET Print is great if you find a unique approach. The music blog Pitchfork launched a print journal and its gorgeous #cmworld

@KittermanMG

 

A5: Larger companies need to treat employees as a separate, important audience; can’t just expect them to become advocates. #CMWorld

@mikemyers614

 

@palkoviz @quirkyjuice @ancitasatija Definitely agree that the future of #marketing is in those bite-size pieces of content =D #cmworld

@aktetreault

 

A5. Also, develop partner content. I like the idea of coopetition (thanks @mycmgr) & pair up with biz in industry for content #cmworld

@vegecomgirl

 

@SparkerWorks @lindadessau @TailoredThought @gardenandgunmag Is there really a mag about the intersection of gardening and guns? #CMWorld

@atxcopywriter

 

@vegecomgirl Content should always provide value: solve a problem, answer ?s, entertain. Shouldn’t exist just to exist. #CMWorld

@UnionMetrics

 

A5: What do you have and what do you need? Find what you need and offer what you have to the partner. @TPLDrew calls Brandscaping #cmworld

@JoePulizzi

 

@JoePulizzi @CNET Creates a whole different experience than their website. Gives users a reason to check it out #cmworld

@KittermanMG

 

A4 #CMWorld Tie content to base, primal needs of reader (personal significance, accomplishment, recognition, pride).

@mtolosapro

 

@zuulaconsulting Truth! Need to outline the tone/voice #cmworld

@kgriwert

 

A5- Include people with diverse work backgrounds, having a stiff single-sided team is not effective on a 2way communication path #cmworld

@SMC_PRO

 

@karrabarron @atxcopywriter Anything that has no chance of piling up on any surface in my house or desk works better for me. #cmworld

@TailoredThought

 

A5 Coopetition happens when there is an encouraged, collaborative environment; use collab tools/platforms to enhance this! #cmworld

@movystream

 

@atxcopywriter @lindadessau @JoePulizzi @TexasMonthly There you go, everything is coming together. #cmworld

@lindadessau

 

A5. Share their “competitions” content with your audience and also kick ego out of the door. #cmworld.

@chevd80

 

@aktetreault Also, remembering to segment lists so you send relevant content to audiences who actually want it! #CMWorld

@zuulaconsulting

 

@mikemyers614 Exactly. If employees aren’t treated as stakeholders, why on earth should they advocate? #cmworld

@ChristinKardos

 

A5. Ask their audience questions. We forget to directly communicate with our followers/audience. There’s so much you can gain! #cmworld

@outsider_nyc

 

A5. Recognize that there’s people who can do certain things better than you and bring them in. Sums greater than its parts 🙂 #cmworld

@KittermanMG

 

I’d also say start from the bottom up. Your customer service dept. is the front lines and knows your customer REALLY well. #CMWorld

@quirkyjuice

 

@vegecomgirl Great! How about you?! Great to see you! #cmworld

@Plumlytics

 

Ha, @cmicontent Jay says cooperative content, I say participation marketing. Creating a culture of content cc @lieblink is a start #CMWorld

@leeodden

 

I would split this up into two parts – Content and Audience. Find the missing component as a plan to launch. #cmworld

@JoePulizzi

 

@karrabarron I plan my repurposing up front. @JoePulizzi #CMWorld

@tracibrowne

 

A5. Look for partnerships that will offer mutual benefits. Be a team player with other brands. #CMWorld

@outsider_nyc

 

@SparkerWorks @SMC_PRO So true! #cmworld

@KittermanMG

 

A5: Education and communication is key here. Helping team members understand #InboundMarketing and making sharing easy. @jaybaer #CMWorld

@ThatsNickQ

 

A4 Variety. A healthy mix with plenty of unexpected speed bumps #CMWorld

@BrandedCartoons

 

@CMIContent @TweetsFromPawan Q3: Understanding your resources, better planning that takes into account ops for re-purposing #CMWorld

@atxcopywriter

 

@aktetreault @quirkyjuice @ancitasatija Interesting example – not sure it would work for me… Always depends on audience #CMWorld

@palkoviz

 

@ JoePulizzi predicts a surge of print magazines from brands What are some logical brands to do so? #CMWorld @albertobokos

@bpardoruano

 

A5: Content marketing isn’t one person’s job. It’s a team effort to create quality content consistently. #CMWorld

@DavidProHQ

 

A5 #CMWorld Act as PR agency for customers. Promote them, and they’ll promote you.

@mtolosapro

 

A4 #CMWorld Great question! For cooperative #ContentMarketing companies need to ask OTHER experts, like this example https://www.linkedin.com/pulse/how-i-built-content-factory-anna?trk=mp-reader-card

@EQforSuccess

 

MT @quirkyjuice Start from the bottom up. Your customer service dept. is the front lines & knows your customer REALLY well. #CMWorld

@zuulaconsulting

 

Share unique content around your expertise. Link to the rest. More brands will do this! #cmworld

@CTrappe

 

@karrabarron @JoePulizzi @tracibrowne Butting in to say: If you’re running a series of tips etc, plan roundup post of all @ end #CMWorld

@SparkerWorks

 

@karrabarron @JoePulizzi @tracibrowne @jaybaer talks about (purposefully) making eight pieces of content from his #jaytoday videos. #CMWorld

@mikemyers614

 

@vegecomgirl @tracibrowne Would <3 to know who is sending great emails (or newsletters)—I’ve been looking for inspiring examples. #CMWorld

@carmenhill

 

Good point @chevd80! A sense of competition would help the team step up their game! #CMWorld

@ThatsNickQ

 

@ThatsNickQ @jaybaer I’m not sure it’s about understanding #inbound vs. setting expectations of it. Ppl think it’s a quick fix. #CMWorld

@quirkyjuice

 

I’m intrigued by the folks who aren’t wanting to start getting print media (again). I still love to hold a magazine. #cmworld

@ChristinKardos

 

@DavidProHQ So true, David! #cmworld

@movystream

 

MT @SparkerWorks: If you’re running a series of tips etc, plan roundup post of all @ end #CMWorld

@lindadessau

 

@carmenhill @vegecomgirl I will send you links to some of my favorites later today #cmworld

@tracibrowne

 

MT @kgriwert: More stakeholders (writer, video, UX design) have roles in content. Create brand guideline so each can take ownership #CMWorld

@leeodden

 

@quirkyjuice @ThatsNickQ @jaybaer Great point! Both aspects are critical. #cmworld

@ChristinKardos

 

@DavidProHQ Right! I increased traffic to website 470% through this collaborative #contentmarketing project #CMWorld https://www.linkedin.com/pulse/how-i-built-content-factory-anna?trk=mp-reader-card

@EQforSuccess

 

A5: Talk together! You never know who will come with brilliant idea – marketing is enabler, not know everything #CMWorld

@palkoviz

 

Many of our partners don’t have social/content marketing sophistication so we work with them on developing content #cmworld

@ScottLum

 

Agreed @KittermanMG @outsider_yyc every member and follower could add a new nuance that can refine the message and cover more ideas #Cmworld

@calgarydreamer

 

A5 #CMWorld Make participation easy! Clear guide on goals &style but encourage their POV. Let them own share of brand @CMIContent @JayBaer

@kgriwert

 

@atxcopywriter @lindadessau @TailoredThought @gardenandgunmag Haha it’s really just a southern lifestyle mag. #CMWorld

@SparkerWorks

 

@palkoviz YES! Some of the best content or merely suggestions can come from way outside of marketing. #cmworld

@ChristinKardos

 

A5 I agree with this prediction completely…working already to develop good partnerships going into next year #cmworld

@tracibrowne

 

@ScottLum Hi Scott – good to see you! #cmworld

@lindadessau

 

I love print magazines, but many have usability issues, too. Why make me “jump” pages to finish an article? #cmworld

@CTrappe

 

Just sayin’ folks: before you go to trouble & expense of prepping print content mktg mags, talk to women first. Research it. #cmworld

@TailoredThought

 

@ScottLum Hey stranger! How are you? #cmworld

@tracibrowne

 

@palkoviz Hit the nail on the head! Might work better for lifestyle blogs but maybe not B2B. Then again look at @iannarino’s emails #CMWorld

@aktetreault

 

@AnneJanzer @mikemyers614 Love this! The internal customer is just as important. 🙂 #CMWorld

@quirkyjuice

 

A5. If possible, bigger name brands should collaborate with smaller companies because of their greater reach than them. #cmworld.

@chevd80

 

Q6: @King_Content predicts “content marketing will become marketing.” How do you see those lines blur more as we enter 2015? #CMWorld

 

@ThatsNickQ @jaybaer It’s less about teaching inbound & more about getting them in the sharing, helping educate mindset. #cmworld

@LisaMasiello

 

@CTrappe But you’ll never run out of batteries reading a print magazine 😉 #cmworld

@JoePulizzi

 

A5 recognize that other companies and the audience have advantage of perspective, and can improve how the message is told #CMworld

@calgarydreamer

 

. @leeodden : How do you create participation marketing without cooperation? @CMIContent @lieblink #CMWorld

@ThatsNickQ

 

@leeodden hi Lee! Thrilled you could join us! #CMWorld

@CMIContent

 

@CTrappe Ha, wow, I never actually realized why they make us do that until now. #cmworld

@movystream

 

@ChristinKardos yeah! I still can’t read e-books & love the feel of picking up a book 2read..however I’m done with newspapers!! #CMWorld

@ancitasatija

 

+ Great writing! MT @palkoviz: @quirkyjuice @aktetreault @ancitasatija Do long emails really work? I think secret is a good list #CMWorld

@carmenhill

 

@atxcopywriter @lindadessau @TailoredThought @gardenandgunmag Did do piece abt the craftsmanship of Beretta #CMWorld http://gardenandgun.com/article/house-beretta

@SparkerWorks

 

@EQforSuccess Interesting article! I just looked it over and will give it a read later. #CMWorld

@DavidProHQ

 

We try to get train our partner network – rising tide floats all boats. #cmworld

@ScottLum

 

@CMIContent @King_Content A6: Marketing = getting noticed; getting noticed today = relevant, valuable content #cmworld

@lindadessau

 

@ChristinKardos I know – so many good things get lost in translation unfortunately #CMWorld

@palkoviz

 

@ScottLum hi Scott! Awesome you could jump in! #CMWorld

@CMIContent

 

The trick with cooperative content is striking balance between creative innovation and gridlock #CMWorld

@PatrickHayslett

 

Late to the #CMWorld party so playing catch up. Always a delight to just watch it unfold. Hello everyone! #cmworld

@YourBizOnRadio

 

@CTrappe b/c they promised “X brand” a full page ad on page 32? Not that the reader having to jump 17 pages matters… #CMWorld

@Mr_McFly

 

@ancitasatija I’m with you! I don’t read long form writing unless it’s on paper. Rarely will I do that. Must hold pages. #cmworld

@ChristinKardos

 

A6: I LOVE the aspiration…but we are a long way from this happening. Most companies still tactical with content, not strategic #cmworld

@JoePulizzi

 

@palkoviz @quirkyjuice @ancitasatija “Every Sunday I share some of my best ideas with newsletter subscribers http://thesalesblog.com/newsletter/ #cmworld

@aktetreault

 

@CMIContent @King_Content #contentmarketing is already marketing! That’s like saying.. Well her kid might become part of the fam. #CMWorld

@quirkyjuice

 

A5. Inc. culture has to nature this, so look within. Define and communicate business values, trust your people and let them drive. #CMWORLD

@b_diaz

 

@JoePulizzi True. But I also can’t zoom in when the text is soooo small. 🙂 #cmworld

@CTrappe

 

@ChristinKardos @palkoviz Yes! Communication is key in life! For some reason, this often gets forgotten in the workplace. #CMWorld

@zuulaconsulting

 

A6 I’m going to say not entirely true…especially for consumer brands…people still love their ads and coupons #cmworld

@tracibrowne

 

Q6. Only makes sense. You can’t have marketing without content :p #cmworld

@KittermanMG

 

@ChristinKardos I look for keywords in long e-mails #CMWorld

@ancitasatija

 

@CTrappe Maybe try magnifying glasses? #cmworld

@JoePulizzi

 

A6: People are looking less and less for products/services and more for solutions…I don’t need a drill, just a hole #CMWorld

@mikemyers614

 

A6: Why? cc: @vegecomgirl @lttlewys #MarketersMarketingMarketing #CMWorld

@Mr_McFly

 

A6. Content is king and people are looking for brands to share their story. #cmworld.

@chevd80

 

@DavidProHQ Perfect, because your opinion and feedback would be very valuable #CMWorld #ContentMarketing is what I love to do!

@EQforSuccess

 

A6: Semantics – Content Marketing is already marketing but we need to figure out how to make it work for us #cmworld

@ScottLum

 

A6) as more marketers become educated on #contentmarketing, they will realize the long term benefits of content and begin to use it #cmworld

@CrowdContent

 

@YourBizOnRadio we’re on Q6 now and lots of great discussions going on! #CMWorld

@CMIContent

 

@mikemyers614 People have always been looking for a solution. The need here is clarity of what solution a product/service offers. #CMWorld

@quirkyjuice

 

A6: We are seeing the run-up in CM because most brands are scaling up…but we still need traditional marketing IMO #cmworld

@JoePulizzi

 

. Inbound is just an industry term @quirkyjuice. Education will empower the team to provide feedback in a safe environment. #CMWorld

@ThatsNickQ

 

@karrabarron @TailoredThought Usually print, but @NatGeo does some cool stuff with the digital, so they’re the exception #CMWorld

@atxcopywriter

 

@Plumlytics @vegecomgirl btw, hi to you both. And still have to talk to you later P. Got tied up the other day! #cmworld

@calgarydreamer

 

A6: For startups, many lead with content marketing now. For bigger brands I think content marketing will be a key part of the mix #cmworld

@RtMixMktg

 

A5: Cooperative #content – you can find inspiration everywhere & work with others in the industry to really produce the best #cmworld

@aktetreault

 

A6 I have no interest in receiving “content” from many brands I buy…just let me know what’s hot this week/what’s on sale #cmworld

@tracibrowne

 

A6. I see “content market” being used more and more offline rather than just online with eBooks, whitepapers, infographics, etc #CMWorld

@DavidProHQ

 

A6) I agree w/those who said content marketing is already marketing…Perhaps we’re talking better integration w/other efforts? #cmworld

@ChristinKardos

 

A6: Content Marketing is a proxy for a comprehensive strategy. In the days of fragmentation audience is the only thing that counts #CMWorld

@JeffLHerrmann

 

A6 #CMWorld Content marketing and marketing are different skills. Companies will still need different teams.

@mtolosapro

 

I think we need to clearly differentiate #contentmarketing because the approach is so drastically different than traditional. #cmworld

@JoePulizzi

 

A6. I see “content marketing” being used more offline rather than online with eBooks, whitepapers, infographics, etc. #CMWorld

@DavidProHQ

 

@ChristinKardos Would love to see the integration into direct marketing and on the ground efforts! #CMWorld

@quirkyjuice

 

OK are any other content marketers getting tired of the “content is king” saying? I agree, but it’s starting to sound pithy/cheesy #cmworld

@aktetreault

 

cc: @LisaMasiello – Inbound is just an industry term… Education will empower the team to provide feedback in a safe environment. #CMWorld

@ThatsNickQ

 

A6. People want to take in company messages on their terms. They know when they’re being sold to & can avoid it. CM will be mktg. #cmworld

@LisaMasiello

 

A6: The difference is marketing is no longer company/product-centric we must learn to focus on our customer first #cmworld

@ScottLum

 

A6. We really need to stop looking at them as separate things. Content has always been an essential, driving force in marketing #cmworld

@KittermanMG

 

@palkoviz Yes! It’s okay to ask for help/ideas, especially when you feel yourself getting burned out. #CMWorld

@SparkerWorks

 

@JoePulizzi With social business becoming more prevalent, is the close to the vest tactics still due to old world thinking? #cmworld

@b_diaz

 

@EQforSuccess Thank you for the retweet 🙂 #cmworld.

@chevd80

 

@aktetreault @quirkyjuice @ancitasatija Thanks – OK I am persuaded. Reminds me – eBooks work well for marketing ppl. #CMWorld

@palkoviz

 

A6. I don’t see it becoming all marketing, but it’ll have a stronger place in strategy, I think #cmworld

@vegecomgirl

 

I think traditional marketing always was content marketing. They just didn’t call it that. #CMWorld

@PatrickHayslett

 

@CMIContent @jaybaer A5: First they have to figure out what their customers want – a forum, social media group, something else? #CMWorld

@atxcopywriter

 

Applause! MT @tracibrowne: A6 I have no interest in receiving “content” from many brands I buy…just let me know what’s on sale #cmworld

@TailoredThought

 

@chevd80 Yes! And that’s what my article at 11 pm going to be about – #storytelling I hope to get your feedback 🙂 #CMWorld Live tonight

@EQforSuccess

 

A6 #CMWorld SM is still being refined by all of us. But the best content marketing have had a specific target and goal in mind like TV ads

@calgarydreamer

 

@aktetreault agreed! Being valuable is king. Content is just part of the equation #CMWorld

@DavidProHQ

 

@ScottLum but sometimes the customer first (in B2C) means “just tell me what’s on sale this week” #cmworld

@tracibrowne

 

@ChristinKardos @palkoviz And writing content from other povs gives great perspective on your products etc #CMWorld

@SparkerWorks

 

@quirkyjuice I do believe we’ve changed our mindset, too. I used to think I need a hole, better get a drill. Now I just think hole. #CMWorld

@mikemyers614

 

@ThatsNickQ I’m not sure edu on #inbound would provide a safe environment for feedback.. I think that’s along emp. culture lines. #CMWorld

@quirkyjuice

 

@SparkerWorks Or listen to your colleagues complaints, also earning you kudos. Anything can be a story 😉 #CMWorld

@palkoviz

 

@KittermanMG Process is much different. Try explaining the model of content marketing to a traditional marketer. Oy! #cmworld

@JoePulizzi

 

@CMIContent @King_Content Content marketing is smart marketing. Educating customers to help them make wiser decisions #CMWorld

@KylaK

 

@JeffLHerrmann Was there ever a time in business when audience didn’t count? W/o them, what you do doesn’t matter. #CMWorld

@zuulaconsulting

 

A6: Content fuels all marketing when brands are strategic about entire experience. Invest in smart integration, programmatic mktg #CMWorld

@Brafton

 

Potential client wants to talk moolah – gotta run. Fingers crossed! Have a great chat! #cmworld

@PSEO_Inc

 

Interesting. MT @JoePulizzi We need to clearly differentiate #contentmarketing bc the approach is so different than traditional. #cmworld

@aktetreault

 

@JoePulizzi @KittermanMG Do you think traditional marketers are a handicap to successful content marketing? #cmworld

@lindadessau

 

A6: Many big brands are too impatient for sustained content marketing as the primary means. Agree? #cmworld

@RtMixMktg

 

@PSEO_Inc Good luck!! #CMWorld

@quirkyjuice

 

@JoePulizzi The approach is different but the ultimate end goal is similar. Marketing is about revenue. #cmworld

@ScottLum

 

@JoePulizzi Hah definitely. Had conversations like that, they often end with “Wait, I think we’re talking about the same thing” #cmworld

@KittermanMG

 

@ChristinKardos I agree with this! Always love it when I have a client who doesn’t shy away from linking to/referencing competitors #CMWorld

@atxcopywriter

 

@RtMixMktg I agree… and that goes for small brands, nonprofits, etc, too! #cmworld

@ChristinKardos

 

@aktetreault @JoePulizzi But is that #contentmarketing ? Or digital? #CMWorld

@quirkyjuice

 

@tracibrowne Agreed. Just the facts. I’m looking for deals. No time to read ads. Want it easily accessible on my phone while out. #cmworld

@TailoredThought

 

@lindadessau No, but I think if you’ve had a successful career doing traditional marketing, it’s tough to see that things changed #cmworld

@JoePulizzi

 

Q7: Many predictions say that 2015 will “mobile-first.” Why is this so important for your content marketing? #CMWorld

 

A6) There are still aspects of “marketing” that aren’t defined by content. Content is how your marketing is expressed. Thoughts? #CMWorld

@ThatsNickQ

 

A6. This company, @WestJet is a perfect example of sharing a story in their marketing campaign. https://www.youtube.com/watch?v=zIEIvi2MuEk #cmworld.

@chevd80

 

A6 #CMWorld There’s now #marketing without #contentmarketing in today’s #HumanToHuman environment where you’re discover through value u add

@EQforSuccess

 

@lindadessau Agree and great to see you today!! #cmworld

@RtMixMktg

 

@vegecomgirl Couldn’t have said it better! 🙂 #cmworld

@CrowdContent

 

@JoePulizzi @KittermanMG Too often folks think all marketing content is content marketing– but it’s not! #CMworld

@SFerika

 

@carmenhill @lindadessau It’s been awhile. Good chatting with you as well before the end of the year #cmworld

@ScottLum

 

A6: It will be easier for small companies, not sure it will work out for the corps #CMWorld

@palkoviz

 

@palkoviz guess it does – an obvious evolution but I doubt if I can stand eBooks for too long :p @aktetreault @quirkyjuice #CMWorld

@ancitasatija

 

@atxcopywriter @karrabarron @TailoredThought @NatGeo Their Instagram account is the best! Their updates = highlights of my day #CMWorld

@SparkerWorks

 

A7) It suggests that you should have quality content that is formatted for quick, small screen consumption. #cmworld

@ChristinKardos

 

@RtMixMktg Today, yes. Tomorrow, I hope not. #CMWorld

@mikemyers614

 

Aren’t billboards, radio ads, and TV commercials content? Am I wrong? #cmworld Maybe my definition of “content” is wrong.

@DavidProHQ

 

A7: first thing that jumps out at me is mobile formatting, improperly formatted content on mobile is a huge pet peeve. #cmworld

@contentrunner

 

A7. Content appears different on a mobile screen than it does on a desktop. You need to adjust accordingly #cmworld

@KittermanMG

 

@JoePulizzi I see what you mean – my intro to marketing was content marketing so I have totally different perspective #cmworld

@lindadessau

 

Un super schéma, révélateur des distorsions entre vision conso & vision de pro. Merci @mehdi_mahamdi ! #CMWorld http://t.co/kovKW1Y7Ne

@C_At_Rox

 

A7 Because people are still making landing pages with Java. #AwfulPractices #HTML5 mobile #CMWorld

@quirkyjuice

 

@ScottLum Of course, but the business model behind it is actually much different (owning audience). But yes. #cmworld

@JoePulizzi

 

A7 I hope that prediction is not right…I can barely see that tiny screen! #clearlyoverthehill #cmworld

@tracibrowne

 

And I am back online. Hungry, but won’t die if I first finish this chat. 😉 #cmworld

@NenadSenic

 

@ancitasatija @palkoviz @quirkyjuice Definitely guilty of DL’ing eBooks and letting them sit in my folder for months haha #CMworld

@aktetreault

 

@DavidProHQ I would say that within the context of this discussion, those are all ads – not actual content. #cmworld

@ChristinKardos

 

@DavidProHQ that’s a different perspective. I’m w/ you on this one! #CMWorld

@ancitasatija

 

@CMIContent A7 with how much time we all spend on our mobile devices, if your content isn’t readable there, it’s not being read. #CMworld

@SFerika

 

@tracibrowne Mobile includes iPads and the larger screen too. 😉 #CMWorld

@quirkyjuice

 

A7: Millennial’s! #cmworld

@NenadSenic

 

A7: Mobile is just one piece of the “content on demand” picture, i.e. if I can’t have it now I don’t want it #CMWorld

@PatrickHayslett

 

A7: Hasn’t mobile first been a #marketing prediction since, like, 1978? #CMWorld

@mikemyers614

 

A7 #CMWorld Mobile is important because you’re #marketing to humans and humans are on mobile today consuming #CONTENT and you can’t miss it

@EQforSuccess

 

@ChristinKardos ohhh, good point! #CMWorld

@DavidProHQ

 

A7 #CMWorld you fish where the fish are. The market is shifting to doing everything from their phones. To not do so is folly.

@calgarydreamer

 

A6 We need to think mobile-first. It is a lifestyle for people and we need to optimize our business efforts to meet them there #cmworld

@movystream

 

A7. My guess is because of smartphones and apps that mobile will be the way of the future in 2015. #contentmarketing #cmworld.

@chevd80

 

@JoePulizzi But I do agree that the term of “content marketing” is highly differentiated from the more generic “marketing” #cmworld

@ScottLum

 

@palkoviz Very true! #CMWorld

@SparkerWorks

 

@quirkyjuice I’ve been complaining about how small my 13 inch laptop screen is lately…doomed #cmworld

@tracibrowne

 

Thoughts about #googleplus in 2015? Will/should something take its place? Can content be curated online? #CMWorld http://t.co/i6aOYtt0cS

@tiffanyiswrite

 

@DavidProHQ It’s another semantics issue… I mean obviously ads “contain” *something.* But they’re really more sales pitches. #cmworld

@ChristinKardos

 

@chevd80 @WestJet is a fellow Canadian company! Represent #cmworld

@CrowdContent

 

@aktetreault @ancitasatija @quirkyjuice Me too 🙂 As for sales, they seem to be less chatty and more goals oriented me thinks… #CMWorld

@palkoviz

 

A7: I think “mobile-first” depends on who your audience is and what you want them to do. #cmworld

@JoePulizzi

 

@mikemyers614 @JoePulizzi @tracibrowne @jaybaer saw that post. Great methodology that I’ll be copying in 2015! #cmworld

@karrabarron

 

@calgarydreamer @vegecomgirl Hi back 2 u! Great 2 c u! No problem, its a busy time for us all! We shall speak soon- look forward. #CMWorld

@Plumlytics

 

@CrowdContent Thanks! #cmworld

@vegecomgirl

 

I don’t think it’s mobile first. Mobile at the same time as all other channels. #cmworld

@CTrappe

 

A6 Content marketing will become marketing but then quickly transition into a small boy named Gary. #cmworld

@BrandedCartoons

 

@EQforSuccess Will be looking for the article. 11 p.m. eastern? #cmworld.

@chevd80

 

@CMIContent A7 ensuring your content is mobile friendly first off, but it also means getting creative #cmworld

@allygreer

 

@ScottLum Sweet. We agree! Drinks on me 😉 #cmworld

@JoePulizzi

 

A7: Everyone uses phones. For buying anything, I use the web 4 research & phone while out. Talk to women to see how used. #cmworld

@TailoredThought

 

@JoePulizzi Can you say more on A7, Joe? #cmworld

@ChristinKardos

 

A7. People are on the go and that’s how they’re consuming content, answering calls to action, sharing. Go where your people are #cmworld

@vegecomgirl

 

Q7: One simple reason: Research predicts 2B smartphone users by 2015. #CMWorld

@zuulaconsulting

 

If mobile is where consumption is taking place, don’t just make what you’re doing now mobile friendly, explore new platforms/ideas #CMworld

@allygreer

 

A7 You have to be mobile legible- we are constantly on the go and need our info the same! #CMWorld

@Plumlytics

 

A7: Mobile means #content moving away from PDFs and towards online. Kind of like @neilpatel’s resources > http://www.quicksprout.com/university/ #cmworld

@aktetreault

 

@ancitasatija @palkoviz @aktetreault @quirkyjuice Longform pieces can always be broken out into bits, repurposed elsewhere #CMWorld

@SparkerWorks

 

@ScottLum @JoePulizzi YES! No billboards, no bus ads #contentmarketing is valuable, educational stuff u produce 4me so I do biz w/u #CMWorld

@EQforSuccess

 

“@JoePulizzi: A3: Most brands focus too many KPIs on activity and not enough on building audience.

@alinabradford

 

“@CMIContent: Q7: Many predictions say that 2015 will “mobile-first.” Why is this so important for your content marketing? #CMWorld”

@BereanoPartners

 

#CMWorld Amazed at the number of significant blogs that are still not mobile-ready. Can we change that in 2015 please? 🙂

@SueSpaight

 

@ChristinKardos Sure…if I’m targeting plant managers who may never use a mobile device, how does mobile-first help me? #cmworld

@JoePulizzi

 

MT @vegecomgirl: A7. People are on the go and that’s how they’re consuming content, answering calls to action, sharing. …#cmworld

@TailoredThought

 

A7: Successful content ALWAYS takes a user-first approach – and that can’t be device agnostic. #CMWorld @CMIContent

@Brafton

 

@CMIContent @King_Content A6: If the idea is less arguing over the semantics of which marketing term means what, I’m in #CMWorld

@atxcopywriter

 

A7 Drives me nuts when I’m reading articles/posts on my phone but video won’t play because it’s not mobile friendly #cmworld

@ScottLum

 

Yes Ally! MT @allygreer don’t just make what you’re doing now mobile friendly, explore new platforms/ideas #CMworld

@RtMixMktg

 

@vegecomgirl Amen #CMWorld And if you’re not there, you’re out of the game

@EQforSuccess

 

@CTrappe I think it’s partially a hype sometimes… It must work on all channels the audience is using #CMWorld

@palkoviz

 

@ChristinKardos If my audience can’t see very well, it doesn’t make sense to invest in video. Focus on audience first. #cmworld

@JoePulizzi

 

@JoePulizzi Gotcha! That’s what I thought you meant. + My husband owns a construction biz… so this is a fave rabbit hole for me! #cmworld

@ChristinKardos

 

@ScottLum I know that feeling :/ #CMWorld

@ancitasatija

 

@JoePulizzi @CTrappe And you don’t have to turn them off when the plane’s taking off #CMWorld

@atxcopywriter

 

@JeffLHerrmann Agree. Too much content builds messages around “us,” which completely excludes audiences from the experience. #CMWorld

@zuulaconsulting

 

A7: Key to still recognize your audience, are they people who use mobile on a daily basis? Who is reading/viewing what/where? #cmworld

@contentrunner

 

@calgarydreamer There are a lot of things I would still rather do from my laptop than my phone. #CMWorld

@SparkerWorks

 

NEW POST: New Altimeter Group report explains how to create a “culture of content” http://www.idioplatform.com/altimeter-create-a-culture-of-content/ #cmworld (cc: @lieblink)

@idioplatform

 

@atxcopywriter @JoePulizzi You don’t have to turn your phones off anymore… 🙂 #cmworld

@CTrappe

 

A7: I agree with a lot of the answers here, it should be users first, and if they’re predominantly mobile users, solve for them. #CMWorld

@JessMarranco

 

A7 #CMWorld If your content can be consumed well on mobile, be there, cuz more audience will use mobile. Comics, e.g., not good on phones.

@mtolosapro

 

A7: Any place anytime anywhere @CMIContent There must be a song in that somewhere #CMWorld

@YourBizOnRadio

 

@ChristinKardos But yes, if we are targeting those with mobile devices, we better make sure it’s a positive experience. #cmworld

@JoePulizzi

 

A7: Key for marketers will be to think through the customer journey and next action on mobile – it’s diff than PC #cmworld

@ScottLum

 

Q8: @dadepaper, among others, predicts we’ll see more data visualization. Why do you think that is? What formats will we see? #CMWorld

 

@JessMarranco Yes! Ding Ding Ding! #cmworld

@movystream

 

@CMIContent A7 Because that’s where many people are consuming content – go where your audience goes to keep/get their attention #CMWorld

@SocialRIAs

 

@tiffanyiswrite I think of Tumblr for content curation before I think of G+ #CMWorld

@SparkerWorks

 

@tracibrowne @vegecomgirl thx for clarifying! And agree. Good content totally helps with sales #cmworld

@karrabarron

 

@JoePulizzi @ChristinKardos important point! General trends are great and useful but they aren’t the be-all-end-all. #cmworld

@allygreer

 

Just the other day I pinched a globe (physical map) because I wanted to make Portugal bigger #newhabitsdiehard #cmworld

@tracibrowne

 

A8: people trust their own eyes to interpret data more than another party (with own interests) explaining it to them? #cmworld

@contentrunner

 

A7: Also, no print stuff to pile up. And the carbon footprint issue. Don’t underestimate that. No trees cut down, etc. #cmworld

@TailoredThought

 

@SueSpaight Especially in #LegalMarketing Missing #business and have no idea how much of it! #CMWorld Every #smallbiz needs #contentstrategy

@EQforSuccess

 

@SparkerWorks @tiffanyiswrite Tumblr can be a pretty volatile environment at times, though #cmworld

@contentrunner

 

A8. This is basically infographics right? #CMWorld

@DavidProHQ

 

A7) Most ppl peruse content on the go. Whether it be in line @ a coffee shop, or out with their friends. Mobile is the go-to medium #CMWorld

@CrowdContent

 

@CMIContent @dadepaper People don’t read. #SadbutTrue Too many screens. Clean lines, large text, and representative icons. #CMWorld

@quirkyjuice

 

@tracibrowne Raising my hand as one who likes coupons #CMWorld

@atxcopywriter

 

@UnionMetrics And that was my answer. #cmworld

@CTrappe

 

A8: I see @SlideShare becoming the @YouTube for business over the next year or so…start experimenting with video there. #cmworld

@JoePulizzi

 

@SparkerWorks I would agree with you, but tell that to the average teenager from say 14-18. Phone-based and is the next market #CMWorld

@calgarydreamer

 

A8 I have love/hate relationship with data visualization…can be used for good or evil…make things clear or distort the truth #cmworld

@tracibrowne

 

A8. I think that people are more visual and they need to see facts. That is why infographics are the new digital platform 4 2015 #cmworld

@chevd80

 

@palkoviz @CTrappe Yes. Some companies try to be all things in all places to all people & aren’t anything to their true customers. #CMWorld

@LisaMasiello

 

@JoePulizzi Agree! I’m on laptop over phone when making important biz decisions. Overall, I think mobile approach for social is key #CMWorld

@kgriwert

 

A8) Data is all the rage right now (it just is). #BigData #LittleData #Data .but it can value aesthetically and w/biz insights. #cmworld

@ChristinKardos

 

A8: Capturing customer data will be key to understanding them, but we need ways to make data tell a useful story #cmworld

@ScottLum

 

Something about data visualization makes it seem more authoritative #CMWorld

@PatrickHayslett

 

A8: I just wish we’d actually see a real #infographic again. Anything with a pie chart doesn’t count. /rant #FrustratedInColumbus #CMWorld

@mikemyers614

 

A7: A mobile-first mindset shows respect for your audience & how they access content. If I can’t see/read it, I’m gone! #CMWorld

@carmenhill

 

A7 I’m a huge fan of serialized content. It sets expectations and allows creativity within your niche. #CMWorld

@BrandedCartoons

 

@CMIContent A8 Info graphics to tell a story? Storytelling thru pictures. Reminds me of comic books! 😀 @dadepaper #CMWorld

@ancitasatija

 

A8 #CMWorld Because pp.’s attention spin is only 8 sec, to catch that @SlideShare will become vital, @instagram and #Infographics

@EQforSuccess

 

MT @JoePulizzi A8: I see @SlideShare becoming @YouTube for business over the next year or so…start experimenting w video there. #cmworld

@RtMixMktg

 

@AnneJanzer @CMIContent @ScottLum Absolutely! It MUST be about the customer and their preference for consuming #Content! | #cmworld

@JedRecord

 

A8 #CMWorld Success of infographics and @instagram show people prefer to consume images. Lazy, maybe. Also relevant across languages.

@mtolosapro

 

A8 now that anyone can be a publisher, the war for attention is on. Visual content is easy to consume quickly. #CMworld

@allygreer

 

Actually, that makes me think of this. What’s the bigger trend 4 consumers: carbon footprint or wanting print materials? #cmworld

@TailoredThought

 

@tracibrowne Everyone wants Portugal to be bigger, though. #CMWorld

@mikemyers614

 

@JoePulizzi @SlideShare @YouTube We think alike #CMWorld Only you type fast roll

@EQforSuccess

 

A8: If you aren’t a big data geek – then hire people who are. #cmworld

@ScottLum

 

@mikemyers614 You’re lucky to get pie chart even! #cmworld

@RtMixMktg

 

A8: Data doesn’t amount to much if you can’t tell a story around it. That’s why designers are more critical than ever. #cmworld

@JoePulizzi

 

A8b) Insights from the data are what matter – visual representation conveys that. Plus… “oh, it’s pretty!” 🙂 #cmworld

@ChristinKardos

 

A8) Infographics are the case and point for this trend. Essentially a visual representation of data.. and they’re everywhere! #cmworld

@CrowdContent

 

@chevd80 infographics has been around in a lot of industries for a while People will have to do better than what’s been done #CMWorld

@DavidProHQ

 

@mikemyers614 @tracibrowne LOL, for me it was poking at my laptop screen and being puzzled nothing happened… #cmworld

@lindadessau

 

@ChristinKardos Love! Would argue #data has always been the rage. It’s just in the open now 🙂 “Value aesthetically w/biz insights” #CMWorld

@quirkyjuice

 

A8: Simply put: info overload; 2015 will be no different. Visuals stand out from clutter & also allow users to quickly consume data #CMWorld

@JessMarranco

 

@CMIContent @dadepaper A8 Likely more mktg dashboards like domo or tableau due to data overload – actionable data is what’s needed #cmworld

@SocialRIAs

 

@quirkyjuice Fair enough! 🙂 #cmworld

@ChristinKardos

 

.@CMIContent @dadepaper A8: Interactive storytelling with user-generated data for visualization. Like @Spotify w/ Year in Music. #cmworld

@heysean

 

@RtMixMktg True. #CMWorld

@mikemyers614

 

@lindadessau @mikemyers614 took me a few tries until I figured it out…in my defense wine was involved #cmworld

@tracibrowne

 

Will your brand be championing the planet or contributing to its demise? #cmworld

@TailoredThought

 

Yes! Data doesn’t lie, but it can be misinterpreted or presented out of context. Still need critical thinking. #CMWorld

@PatrickHayslett

 

. @SlideShare is one of the most under-utilized networks. So much potential! I got 10,000 views and didn’t even try. #cmworld

@CTrappe

 

@DavidProHQ You are right about infographics. The question is how to make sure people can put together infographics #cmworld.

@chevd80

 

A8 #CMWorld Oh, and don’t let me forget @canva by @GuyKawasaki Awesome resource for #VisualContent to spice up your #ContentMarketing in 2015

@EQforSuccess

 

Google/YouTube – Facebook/Instagram – LinkedIn/SlideShare – All playing the textual/visual batter for consumers. #cmworld

@JoePulizzi

 

We’ll spend the last 10 min chatting with @JoePulizzi about *your* #contentmarketing predictions for the new year. Let’s hear them! #CMWorld

 

@contentrunner wb 🙂 #cmworld

@JedRecord

 

@heysean @CMIContent @dadepaper @Spotify I like that example! #cmworld

@vegecomgirl

 

@tracibrowne @lindadessau As it should be. #CMWorld

@mikemyers614

 

@CTrappe @SlideShare I plan to start using it very soon. Have been a fan for quite awhile. #cmworld

@ChristinKardos

 

@contentrunner @tiffanyiswrite It’s exactly what you make of it, like any other network. You choose who you follow & reblog. #CMWorld

@SparkerWorks

 

@CMIContent People expect better web UX – which often means more visuals. Interactive graphics, video, in-line images for text #CMWorld

@Brafton

 

@PatrickHayslett Agreed! “Still need critical thinking” And a little analysis to make sure it’s the right data. #CMWorld

@quirkyjuice

 

@JoePulizzi @SlideShare @YouTube I agree. We’ve posted all our demo videos and will post all future video chats- YT is under used #CMWorld

@Plumlytics

 

@mikemyers614 I’m guilty too though.. #cmworld

@RtMixMktg

 

@SocialRIAs @CMIContent @dadepaper such a good point! Data vis / organization isn’t only for public consumption 🙂 #cmworld

@allygreer

 

@DavidProHQ Doesn’t have to be! @NYTimes has a super cool way of visualizing data. Can be interactive, too. #cmworld http://www.nytimes.com/newsgraphics/2013/12/30/year-in-interactive-storytelling/#dataviz

@aktetreault

 

@Brafton @CMIContent Right. On. Because w/ a poor UX, it doesn’t matter what you’ve got or what you’re saying. #cmworld

@ChristinKardos

 

Seems like SlideShare it is -> personally I like Prezi too… #CMWorld

@palkoviz

 

@SparkerWorks @tiffanyiswrite Good point! #cmworld

@contentrunner

 

@ChristinKardos Yeah exactly, it’s usually much easier to interpret data in visual formats #CMWorld

@SocialRIAs

 

@CMIContent A7: Because people will leave any page that isn’t user-friendly and that’s more common on mobile than not #CMWorld

@atxcopywriter

 

A8 A picture is worth a thousand words. Short attention span. Squirrel! #cmworld

@ReimsH

 

A8: I’d like infographic producers to be more diligent with attribution – right to the source, not 2nd hand #cmworld

@lindadessau

 

A8 finding ways to crunch the data and the numbers bombardment into easier to read graphics. Make life way easier. #CMWorld

@calgarydreamer

 

@calgarydreamer That might change as they move into the business world. Everyone can get burned out on screen time/eyes get older. #CMWorld

@SparkerWorks

 

@scottlum @lindadessau @mikemyers614 wonder how many people are going, “what’s a globe?” #cmworld

@tracibrowne

 

@palkoviz Prezi could be great…just need more technologies to support it (especially webinars) #cmworld

@JoePulizzi

 

I’d like to hear @JoePulizzi’s predictions for #content in 2015 | #cmworld

@JedRecord

 

Prediction: Johnny football wins the Super Bowl, headlines at #CMWorld 2015. #CMWorld

@mikemyers614

 

@heysean @CMIContent @dadepaper LOVE LOVE LOVE @Spotify’s year in music. Cool also bc it’s personal & immediate #cmworld

@aktetreault

 

A8 @kbnews are masters in infographics! #cmworld

@NenadSenic

 

@ScottLum And be very respectful of customers giving us access to that data #CMWorld

@UnionMetrics

 

@mikemyers614 we do love that orange! #CMWorld

@CMIContent

 

@JoePulizzi True, I guess if you have a slow connection you will have problems. Not much robust #CMWorld

@palkoviz

 

I predict big brands running out of space for expansion will turn to local content and gain share from the bottom up #CMWorld

@PatrickHayslett

 

@JoePulizzi: @SlideShare becoming the @YouTube for business over the next year or so… #cmworld

@YazDum

 

Yes, but best to design/write for mobile 1st. MT @CMIContent @CTrappe: I don’t think it’s mobile 1st. Mobile at the same time… #cmworld

@carmenhill

 

@CMIContent @heysean Great point. Data visualization is so cool. Big data is growing, IMO. #cmworld

@TailoredThought

 

.@JedRecord Hey Jed…here’s a couple. Print makes a comeback and Brands start buying niche media companies. #cmworld

@JoePulizzi

 

@tracibrowne I say content marketing has to take into account both users – people like us who prefer desktop and those other people #CMWorld

@atxcopywriter

 

Yes! Also need Information Design MT @PatrickHayslett Data doesn’t lie, but it can be misinterpreted. Still need critical thinking. #CMWorld

@zuulaconsulting

 

@lindadessau Do you mean if used during webinar? Interesting feedback #CMWorld

@palkoviz

 

@JoePulizzi Love it! #cmworld

@JedRecord

 

Success will depend on strong collaboration between marketing & creative teams, producing visually rich content. #CMWorld @JoePulizzi

@Brafton

 

@SparkerWorks good point. but phones are getting larger too as a result. Older people are moving to larger screen phones. #CMWOrld

@calgarydreamer

 

@tracibrowne @lindadessau @mikemyers614 What’s a Globe? You mean the roundy, spinny thing? #cmworld

@ScottLum

 

A8: @heysean Agreed my personalized @Spotify year in interactive graphic was awesome and led me to artists I hadn’t heard of #cmworld

@Bahafis

 

@palkoviz Yes, that’s been my experience #cmworld

@lindadessau

 

Question for ALL: Are there any practices you expect to see ENDING in 2015? #cmworld

@ChristinKardos

 

#CMWorld Thanks guys, this was awesome. Gotta go, but let’s connect on @LinkedIn https://www.linkedin.com/today/author/stevensanna

@EQforSuccess

 

#CMworld A8 I’m excited to see more interactive #contentmarketing ! Get your readers involved in the info your sharing. Fewer one-way convos

@Laurenekstrandk

 

A8 Agreed. You can use @SlideShare as a visual blog: http://blog.scoop.it/2014/03/21/5-lessons-we-learned-using-slideshare/ @JoePulizzi @YouTube @CMIContent #CMWorld

@gdecugis

 

@ScottLum @tracibrowne @lindadessau @mikemyers614 And I had to explain to my kids what “Cliff’s Notes” were. #cmworld

@JoePulizzi

 

@quirkyjuice @PatrickHayslett Bingo. #CMWorld

@SparkerWorks

 

@JoePulizzi @JedRecord What is @Virgin ? #forthewin #CMWorld

@quirkyjuice

 

@EQforSuccess thanks for joining us Anna! #CMWorld

@CMIContent

 

@JoePulizzi I was thinking more in the way of 3D printed content delivery for personalized swag #cmworld

@JedRecord

 

Great chat all! See you guys in 2 weeks?! #CMWorld

@Plumlytics

 

@lindadessau I haven’t used it in a presentation, more as a standalone infographics #CMWorld

@palkoviz

 

@SparkerWorks and you’re also suggesting that yrs of conditioned behavior will easily just switch. If anything, phones will adopt #CMWorld

@calgarydreamer

 

@JoePulizzi @ScottLum @tracibrowne @lindadessau @mikemyers614 Sigh. I’ve had that conversation as well…. #cmworld

@ChristinKardos

 

@Plumlytics have a great holiday! #CMWorld

@CMIContent

 

@ChristinKardos Google + #CMWorld

@mikemyers614

 

@ScottLum @lindadessau @mikemyers614 just to be clear, making Portugal bigger was not political move…I didn’t have reading glasses #cmworld

@tracibrowne

 

@JedRecord I know we are close, but are we there yet? #cmworld

@JoePulizzi

 

@CMIContent Thank YOU! And @JoePulizzi #CMWorld

@EQforSuccess

 

@chevd80 @JoePulizzi @palkoviz Why don’t you like Prezi? Surely good to have an alternative to ppt? #cmworld

@BeckySee123

 

@JoePulizzi @ScottLum @tracibrowne @lindadessau Dad, who’s this Cliff guy? Ha! #CMWorld

@mikemyers614

 

I see segmentation of content to target specific audiences as becoming more common for larger businesses. Need mngmnt tools 2 cope. #CMWorld

@mtolosapro

 

A8-Colorful Visual data is better than black and white screen shots! #cmworld

@SheldonAYS

 

Great chat! Enjoy the holiday! #cmworld

@vegecomgirl

 

@CMIContent @ChristinKardos Irrelevant product placement. Unless it’s part of the story, it won’t make a difference to sales. #CMWorld

@quirkyjuice

 

I love being right. This #CMWorld twitter chat was indeed Epic. 😉

@JoePulizzi

 

Thanks for a great chat tonight! Time to hit the sack :). Happy holidays everyone. See you in 2015! #CMWorld

@ancitasatija

 

@ChristinKardos In a perfect world… Unfocused, untargeted messaging in content marketing will end in 2015. One can dream! #cmworld

@aktetreault

 

@palkoviz Do you have an example of that? I haven’t seen it used that way. #CMWorld

@lindadessau

 

@mikemyers614 @JoePulizzi And context of the moment – I often want something diff when I visit a site on mobile than on my desktop #CMworld

@atxcopywriter

 

@tracibrowne @ScottLum @lindadessau Oh. #CMWorld

@mikemyers614

 

@BeckySee123 @JoePulizzi @palkoviz Because it hard to put together for a presentation for a client two years ago. Too complicated #cmworld

@chevd80

 

@lindadessau The whole internet needs to get better about attribution! #CMWorld

@SparkerWorks

 

@JoePulizzi nope, a ways to go before mainstream printing, but the opportunity for bespoke creative is fun to think about #cmworld

@JedRecord

 

@ancitasatija thanks for spending time with us today! #CMWorld

@CMIContent

 

@mikemyers614 Please no #CMWorld

@SparkerWorks

 

@ScottLum Ooh…that’s good. #cmworld

@JoePulizzi

 

I see the death of “[Blank] is dead” posts. Just kidding. I can’t back that one up. #CMWorld

@PatrickHayslett

 

@SparkerWorks Very true! #cmworld

@lindadessau

 

Awesome chat! Thanks #CMworld and all you great people!! Here’s to a great 2015 #ContentWorld

@zuulaconsulting

 

Prezi please! Leave your dads Power Point and home! #cmworld

@SheldonAYS

 

@ThatsNickQ @CMIContent Great question, you don’t. The point of co-creating content w/ community is a mutual investment in value. #CMWorld

@leeodden

 

Content for branding! Smart mix of videos, blogs, design to define & differentiate corporate personality & value props #CMWorld @JoePulizzi

@kgriwert

 

@BeckySee123 @JoePulizzi @palkoviz So we just decided on the day before the presentation to go to regular PowerPoint. #cmworld.

@chevd80

 

@CMIContent awesome #CMWorld – Happy Holidays!

@DavidProHQ

 

@ChristinKardos Will look later…thanks! #CMWorld

@mikemyers614

 

Love @JoePulizzi’s prediction of print making a comeback. Furthering the integration between journalism and marketing #cmworld

@allygreer

 

@BeckySee123 @JoePulizzi @palkoviz And the presentation went well. #cmworld

@chevd80

 

Thanks for all the great insights, everyone! See you all in 2015, Happy Holidays! #cmworld

@contentrunner

 

@mikemyers614 Sure! It’s long but I found it worthwhile (and even posted a reply). I’m not a G+ lover, personally. #cmworld

@ChristinKardos

 

Great chat everyone! Really enjoyed the discussion. See you all in the new year! #cmworld

@KittermanMG

 

@contentrunner thanks for joining us! Happy holidays! #CMWorld

@CMIContent

 

@allygreer @JoePulizzi I’ve been predicting this since 2011, maybe this time I am right 😉 #cmworld

@NenadSenic

 

Show me visually, why I should pay attention to your data! #cmworld

@SheldonAYS

 

@calgarydreamer Almost everyone I know who got the iPhone 6+ who wasn’t 6’4”+ returned it for the 6. Too big for normal handspan. #CMWorld

@SparkerWorks

 

@NenadSenic I stole your prediction from 3 years ago 😉 #cmworld

@JoePulizzi

 

@chevd80 @JoePulizzi @palkoviz Would be great to see some alternatives in 2015. Am interested in generating illustrative stuff #cmworld

@BeckySee123

 

We’re doing more social selling now and content marketing plays a key role in building salespeople’s reputation #cmworld

@ScottLum

 

@CMIContent @joepulizzi Thanks for a great chat Eric, Joe and all! | #cmworld

@JedRecord

 

The idea of journalism + marketing working together kind of bums me out. Journalistic integrity is still important. #CMWorld

@kjerstinwood

 

Thanks everyone, that was fun! See you all next year when we are all fresh and energized #cmworld

@tracibrowne

 

@ChristinKardos I hope to see the end of Auto-DMs once and for all. A girl can dream. #CMWorld

@SparkerWorks

 

I predict in 2015: No more automated DMs on Twitter…. *Psych! 🙂 #cmworld

@ChristinKardos

 

@JoePulizzi We’ll see consistency in style, tone, aesthetic across channels more than ever. More companies w/ content w/ panache #CMWorld

@kgriwert

 

@SheldonAYS Of course, I would take my PPT. Definitively better #CMWorld

@palkoviz

 

@JedRecord great insights today. Thanks for joining us! #CMWorld

@CMIContent

 

@SparkerWorks Too funny… I was just tweeting similar… #cmworld

@ChristinKardos

 

@SparkerWorks Ha! I don’t have a ‘Dawg’ in that fight, just playing to the #Cle fans in attendance. They’re doing well this year. #CMWorld

@mikemyers614

 

It was a great #cmworld chat. Thanks everyone for the conversation. Hope you have a great day. Hope to see some of you in #bizheroes. 2 p.m.

@chevd80

 

Me too!! MT @allygreer Love @JoePulizzi’s prediction of print making a comeback, integrating journalism and marketing #cmworld

@aktetreault

 

@tracibrowne I see my nephews do that kind of thing too! Try to touch things on the TV screen like it’s an iPad #CMWorld

@atxcopywriter

 

@CMIContent @JoePulizzi #ContentMarketing is here to stayRich / Interactive media is keyContent promotion and reach is important#CMWorld

@nimu9

 

@calgarydreamer It’s possible, but I’ve also grown up with computers my whole life & I appreciate the need for screen downtime. #CMWorld

@SparkerWorks

 

Thank you @CMIContent for an awesome chat today! Really enjoyed the insights. #CMWorld

@quirkyjuice

 

Ha, but yours is a serious prediction, my version is more a wishful thinking 😉 #cmworld

@NenadSenic

 

An increased focused on content quality over quantity, taking “thought leadership” to a whole new level. #CMWorld @JoePulizzi

@CMSaraB

 

@calgarydreamer Human nature (like deteriorating eyesight) doesn’t change easily either : ) #CMWorld

@SparkerWorks

 

@chevd80 @BeckySee123 @JoePulizzi Nothing wrong with PPT. I saw Prezi used as alternative infographics with cool effects. #CMWorld

@palkoviz

 

@sparkerworks @christinkardos amen to this! #CMWorld

@MoninaW

 

.@CMIContent @JoePulizzi So many predictions this year clogging up the space for new marketers. Actionable content wins in 2015. #CMWorld

@heysean

 

@ChristinKardos Hope you’re right! #CMWorld

@mikemyers614

 

@joepulizzi Ha, but yours is a serious prediction, my version is more a wishful thinking 😉 #cmworld

@NenadSenic

 

Thanks to @JoePulizzi for joining us on our #CMWorld chat today! Here’s to another year of amazing #contentmarketing!

@CMIContent

 

@tracibrowne if we don’t tweet with you before then, happy holidays, Traci! #CMWorld

@CMIContent

 

What a great hour! I have some homework/research to do! Thanks, @JoePulizzi @CMIContent and @MoninaW – you’re rock starts. 🙂 #cmworld

@ChristinKardos

 

@SparkerWorks #CMWorld At the same time, the Samsung Note, which was a ridiculously huge 6″ phone is a popular seller going 2 yrs so far

@calgarydreamer

 

@JoePulizzi What are the best pieces you’ve come across on how to be a good storyteller?#CMWorld

@nimu9

 

@palkoviz @BeckySee123 @JoePulizzi True. Got to keep it simple. #cmworld.

@chevd80

 

@kjerstinwood Isn’t marketing integrity important too? Would them working together decrease overall integrity? Confused by this. #CMWorld

@aktetreault

 

Thanks @CMIContent @MoninaW @JoePulizzi and amazing #CMWorld community. Have an awesome holiday break everyone!

@lindadessau

 

@CMIContent Was it a lot of begging @JoePulizzi to join involved? 😉 #cmworld

@NenadSenic

 

@JoePulizzi @CMIContent @MoninaW Rock STARS, that is. Unless “rock starts” are actually an amazing, cool thing… 🙂 #cmworld

@ChristinKardos

 

We’ll be back after the holidays for more #CMWorld twitter chats! We hope you’ll join us! http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@ChristinKardos a great hour because of you and our rock star community! We’re in good company! #CMWorld

@CMIContent

 

@MoninaW @SparkerWorks @ChristinKardos to dream the impossible dream…. #cmworld #autoDM

@calgarydreamer

 

@JoePulizzi Part of the reason may be that the content consumers are still tactical about content usage 🙂 Not strategic #CMWorld

@nimu9

 

@CMIContent @JoePulizzi Thank you both…for today and for all that you do! Happy holidays! #CMWorld

@mikemyers614

 

@ChristinKardos Haha I’m still trying to catch up to the stream! Too many great thoughts today : ) #CMWorld

@SparkerWorks

 

Thanks everyone for a great #CMWorld chat.

@palkoviz

 

@mikemyers614 happy holidays to you too! Here’s to 2015! #CMWorld

@CMIContent

 

@CMIContent & @JoePulizzi Thanks for hosting the last #cmworld chat of the year. See you in 2015! …exciting!

@CrowdContent

 

Thank you @CMIContent and @JoePulizzi for making my commute home fun. #CMWorld

@NenadSenic

 

@palkoviz thanks for joining us! #CMWorld

@CMIContent

 

Read more from @JoePulizzi on the @CMIContent blog. http://contentmarketinginstitute.com/author/joepulizzi/ #CMWorld

@CMIContent

 

@ScottLum … and we all rode off into the sunset…. 🙂 #cmworld

@ChristinKardos

 

@SparkerWorks it’s just where things are still moving as sales prove. I prefer doing all my work on a laptop and desktop myself #CMWorld

@calgarydreamer

 

@JoePulizzi Ah! I find continuous reviews 7 tracking is so important. Also stakeholder and expectation management with #leadership #CMWorld

@nimu9

 

Thanks @CMIContent & @JoePulizzi for hosting #CMWorld today… Lots of good stuff! Now off to check out my notifications & follow everyone!

@aktetreault

 

@CrowdContent looking forward to it! Happy holidays! #CMWorld

@CMIContent

 

@aktetreault yay to new tweeps 🙂 #CMWorld

@CMIContent

 

@chevd80 Not tried #bizheroes. That’s in 2 hrs right? (Am in the UK).Sorry I joined #cmworld a little late today.

@BeckySee123

 

Will we see you in 2015? Register for #intelcontent (http://t.co/wnfJdDgcu2) and #CMWorld (http://t.co/LXOLIYBwtg) today!

@CMIContent

 

@SparkerWorks and if not mobile phone, then they’re going to tablets instead like iPad mini or 7″ tablets #CMWorld

@calgarydreamer

 

@JoePulizzi The thing is it is still hard to show ROI on “building audience” . Becomes a real challenge to convince internal teams #CMWorld

@nimu9

 

@NenadSenic so glad we could be a part of it 🙂 #CMWorld

@CMIContent

 

@calgarydreamer We’ve come so far from where we thought we’d go. #CMWorld http://t.co/76TsYxyrkr

@SparkerWorks

 

Less is more. Visuals tells 1k words. Humor is invaluable. #CMWorld

@Bahafis

 

Let’s hear it 4 print! @allygreer Love @JoePulizzi’s prediction of print making a comeback, integrating journalism & marketing #cmworld

@wanderlust13

 

@CMIContent @ChristinKardos Goodness, one can only hope spammy blog comments and other black hat tactics will finally go #CMWorld

@atxcopywriter

 

@calgarydreamer Same here; I use mobile for bookmarking resources for later when I’m on the go. (Or laying on my couch.) #CMWorld

@SparkerWorks

 

@lindadessau Exactly! Here’s a cartoon we published about this a long time ago. Still relevant. #CMWorld http://t.co/54bmARuFFH

@BrandedCartoons

 

@SparkerWorks I find it amusing that they thought we might go there, though argument might be said if Google Glass goes mainstream #CMWorld

@calgarydreamer

 

Listened to a pre-release version of @tpldrew’s podcast #ClaimYourFame and it’s worth a listen! http://bit.ly/claimyourfame #CMWorld

@JoePulizzi

 

Fantastic #CMWorld chat on content marketing predictions for 2015! We’ll see all of you again in the new year.

@UnionMetrics

 

@lindadessau we’re so lucky to have you as part of our #CMWorld family. Have a good holiday!

@CMIContent

 

@calgarydreamer Or it’ll all just be bionic people : ) #CMWorld

@SparkerWorks

 

@SparkerWorks for me, I use my phone for everything, but restrictive in the work to find or create content, hence the laptop. #CMWorld

@calgarydreamer

 

Can’t wait to see the progress and predictions of the content marketing world this year! 2015 = quality content @JoePulizzi #CMWorld

@WaltersContent

 

@quirkyjuice we’re really glad you could participate. Hope to see you in 2015! #CMWorld

@CMIContent

 

Us too! MT @WaltersContent: Can’t wait to see the progress and predictions of the content marketing world! 2015 = quality content #CMWorld

@CMIContent

 

@DavidProHQ same to you! #CMWorld

@CMIContent

 

Great chatting with you all at the last #CMWorld of 2014! See y’all at 2015 and Happy Holidays!

@calgarydreamer

 

@kjerstinwood Unfortunately trust/loyalty to journalists vs. marketers is an issue currently. Maybe that will change in 2015? #cmworld

@aktetreault

 

@lindadessau @CMIContent @MoninaW @JoePulizzi You, too, Linda! #CMWorld

@mikemyers614

 

@calgarydreamer terrific insights today. Thanks for joining in! #CMWorld

@CMIContent

 

Surprisingly true “@JoePulizzi: Email more important than ever. #SM bound together w email. Building subscribers 2r brand critical

@DerekdRiley

 

@aktetreault We can only hope! Increased trust through transparency in both #journalism and #marketing would be ideal #cmworld

@kjerstinwood

 

@atxcopywriter @CMIContent Let’s DREAM BIG, you guys. 🙂 #CMWorld

@ChristinKardos

 

@CMIContent Glad I was able to make it! See you next year! #CMWOrld

@calgarydreamer

 

Thanks team @CMIContent – a thoroughly enjoyable #CMWorld. See you, and everyone else 2015. Enjoy the holiday season fun.

@YourBizOnRadio

 

@YourBizOnRadio happy holidays! #CMWorld

@CMIContent

 

After following peeps at the end of every Twitter chat, I check my following/follower count & it’s always 100 off. Weird?! #SSHour #CMWorld

@aktetreault

 

@CMIContent It’s coming! Thanks @JoePulizzi for #CMWorld and @JayBaer for bring up collaborative #contentmarketing

@EQforSuccess

 

Reach into your content vaults and re-purpose old content for new increased #contentmarketing reach and topic reinforcement #CMWorld

@HollieFarrahi

 

I’d just like to say once again, in the interest of trying to help: b4 spending $$$ on print, research it extensively … #cmworld

@TailoredThought

 

Myself & every woman I know truly hates getting print materials. It’s all clutter & a pain to have to deal with #cmworld

@TailoredThought

 

Personal connections through social mediums. Campaigns focusing on handhelds. Targeting an emotional response. . #CMWorld @JoePulizzi

@WaltersContent

 

So talk to the women you know. And for one week, just let your mail collect. See how much comes in & how much is useful. #cmworld

@TailoredThought