Content Marketing Predictions: A #CMWorld Chat 2016 with Joe Pulizzi 

Joe PulizziTo be successful in content marketing, you need to execute the basics, but to be at the top of your game, you need to understand the trends. This week, Joe Pulizzi joined our #CMWorld community to talk about the 2016 content marketing predictions.

Join us every Tuesday at noon Eastern for our #CMWorld Twitter chat where we will cover more of these trends.

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Q1: @joepulizzi says brands will shine in their content marketing…or will crash and burn. What will make the difference in 2016? #CMWorld

A1) Avoid content disasters with relevance, timeliness and being memorable #CMWorld

@MaureenOnPoint

A1: Brands need to provide content people want, and talk less about themselves. #CMWorld https://twitter.com/CMIContent/status/684420350717763584

@JimMacLeod

A1: Being able to evolve in a constantly changing landscape. Being flexible with CM strategies has always been a recipe for success #cmworld

@netvantage

A1: Producing content your audience actually wants & needs vs what you think they need to hear. @CMIContent @joepulizzi #CMWorld

@justinmrobbins

A1: As is almost always true in #contentmarketing, consistency will be the most important thing in 2016. #CMWorld

@mikemyers614

I think 2016 will be the year of haves and have not’s – Huge failures as well as great successes in 2016 #cmworld

@JoePulizzi

A1: @joepulizzi Mobile optimization & video marketing innovation could be a make or break in 2016. #cmworld

@KirkMktg

Hi everyone! CMI research here. Happy new year! #cmworld

@LisaBeets

A1: Brands that create consistent content, not on ‘rented land’, will shine. #CMWorld

@ringo66

Actually writing your plan down will make the difference in 2016 #cmworld

@gowithfrank

A1: Building content and utilizing strategies for the future and not for the present. #cmworld

@allmikehall

A1: Instead of guessing, research & create content that people asked for, seek out, and interact with. #CMWorld https://twitter.com/CMIContent/status/684420350717763584

@ToddPatton

A1: getting to know our customers and speaking human to them. Engagement is key. Providing education. #CMWorld https://twitter.com/cmicontent/status/684420350717763584

@T3Custom

A1: Video will continue to make the difference for brands in 2016. #CMWorld #contentmarketing #prediction

@blackshoestring

A1 Authentic #Storytelling with Omni channel strategy will be game changer #cmworld @JoePulizzi https://twitter.com/CMIContent/status/684420350717763584

@varunkr842

Q1: @joepulizzi says brands will shine in their content marketing…or will crash and burn. What will make the difference in 2016? #CMWorld

@BrookeHowell

@CMIContent @JoePulizzi A1: Commitment. Anyone who tries to dip their toes in or cut corners won’t be able to compete #CMWorld

@atxcopywriter

A1: As I began to mention last year, #brands MUST serve their consumers. That includes providing the content they want. #CMWorld

@Mr_McFly

@mikemyers614 OOOh, good point, consistency…the reason most fail or succeed. #showup #CMWorld

@MaureenOnPoint

@mikemyers614 Totally agree…even more than epic content, consistency (in platform) will be the difference #cmworld

@JoePulizzi

A1: For 2016, Brands need to focus on providing entertaining/helpful/meaningful content, not just keyword fluff #cmworld @joepulizzi

@MarketerGizmo

A1: Interactive content, pictures and videos that can help brands interact, engage & build a relationship with customers #CMworld

@lttlewys

.@CMIContent @JoePulizzi do more than just spit facts into the air. Create content that moves and encourages interaction #CMWorld

@amnda_vera

A1: I think brands will need to be fresh and innovative. It’s not enough to recycle old ideas & content anymore. Need to be unique. #CMWorld

@sugarsugarcg

@Mr_McFly absolutely true! #cmworld

@KirkMktg

A1: Authenticity and a genuine focus on providing value to the audience. #ItOnlySoundsEasy #cmworld

@AndreaFryrear

@ToddPatton databased marketing is the key! #CMWorld

@JimMacLeod

A1: In order to create resonating content, brands need to listen and engage their audience. Will they? @CMIContent @JoePulizzi #CMWorld

@JS_insidepitch

That’s a great one, Angela. Maybe I should adopt. #CMWorld @webmastergirl https://t.co/1wmSSFD4e9

@globalcopywrite

Agreed! #CMWorld https://twitter.com/JimMacLeod/status/684420920665051138

@ToddPatton

A1: Nothing new here: consistently producing content that your audience WANTS to read. Make it about them, not your business. #CMWorld

@ImAGirl_YouKnow

@CMIContent @JoePulizzi A1 Commitment and focus are key to successful #ContentMarketing in 2016. #CMworld

@SFerika

A1: Brands that stay proactive throughout the year will shine. Fail to create valued content will result in crashing and burning #Cmworld

@village_print

A1) Biz acumen will be the difference maker. It’s not about writing well. It’s about finding where your biz & customers intersect. #CMWorld

@PatrickHayslett

A1) With the flood of content, those who are most useful (they educate, inform or entertain + develop relationships) will do best. #cmworld

@ChristinKardos

@CMIContent A1: The crashers will be those who still hold old values of SELLSELLSELL in their heart, not giving values #CMWorld

@sarahsmall

A1: When a brand focuses on the people who give them money, they serve them better. Best benefit ever. For both parties. #CMWorld

@Mr_McFly

@lttlewys So true! #cmworld

@lindadessau

Agreed. #CMWorld https://twitter.com/ImAGirl_YouKnow/status/684420995113828352

@Ceas_Gomez

I’d think brands will continue to get better, more strategic and more authentic with influencer marketing on social in 2016. #CMWorld

@ActualKats

Being real is so important. Don’t talk AT me. Talk TO me. #CMWorld https://twitter.com/AndreaFryrear/status/684420917695516672

@MaureenOnPoint

A1: The amount of resources — mix of $, manpower, time — brands are willing to devote to their content marketing efforts. #CMWorld

@BrookeHowell

A1: We’re learning mediocre content doesn’t cut it, so more high-quality content will appear. Smart distribution will be key. #cmworld

@pisarose

@CMIContent @JoePulizzi A1: Only 30% of our B2B media clients buy digital today — their 2016 success will depend on commitment. #CMWorld

@BobWest2

a1 Anyone can build content, you need to make sure it gets seen to achieve any goal #CMWorld

@mbhahn

A1: I’m also focusing a lot on answering a question/solving a problem. Providing genuine advice that the audience is seeking. #CMWorld

@sugarsugarcg

A1: I’m with those who say that content marketing success will depend on taking the customer’s perspective #CMworld

@AnneJanzer

@quickmuse Definitely! Lots of tasty food (for thought) and good company. #cmworld

@martinlieberman

@SFerika marathon not a sprint! #cmworld

@CMIContent

A1: A well structured #marketingstrategy will make a huge difference between success or failure. #cmworld

@KirkMktg

A1: Same as the last hundred years – tell a different story, to one audience, in one platform, consistently over time #cmworld

@JoePulizzi

A1: Shine and avoid disasters by focusing on helping users, prospects, customers. How can we go wrong producing helpful content? #CMWorld

@billcush

A1: Understanding what kind of content your audience wants. Quit creating stuff for you; start thinking of the audience first. #CMWorld

@globalcopywrite

A1: Sticking to your documented strategy and PATIENCE! #CMWorld https://twitter.com/CMIContent/status/684420350717763584

@JeremyBednarski

@CMIContent @JoePulizzi A1. I feel the video/gif content will rule in 2016. Short content especially. #CMWorld #comtentmarketing

@shreyshtyle

@ImAGirl_YouKnow It really is what it’s about Ryan, and yet so many marketing people out there stubborn about it. #cmworld

@JS_insidepitch

A1: Creating content that your audience is actually asking for. No more guessing. #CMWorld

@danielleadairz

A1) Brands need to have a strong grasp on the content their audience responds to + be on top of relevant trending topics #CMWorld

@torriegundersen

A1: Before we publish ask ourselves, “Does this help our audience do something better?” #CMWorld

@billcush

@T3Custom Agreed. Human connections are key. #CMWorld

@ImAGirl_YouKnow

A1 We’re utilizing audience personas to help focus content versus one size fits all approach @JoePulizzi #CMWorld

@emilybarryPR

A1) The brand winners will have a strong balance between relevance and creativity in their content. #CMWorld

@JohnHornbeck1

More content creativity, less me-too-ism would help in 2016 #CMWorld

@creativeoncall

@danielleadairz Ok, so this begs the question… how? How do you do this? #CMWorld

@MaureenOnPoint

Truth here! #CMWorld https://twitter.com/justinmrobbins/status/684420643589337089

@JeremyBednarski

@CMIContent @JoePulizzi approaching each content marketing element as a page in a story. emphasizing freshness as much as cohesion #CMWorld

@ImaniMixon

@CMIContent A1:Brands who know themselves & produce content accordingly will see results. Brands who produce what looks cool won’t. #CMWorld

@sarahsmall

@ImAGirl_YouKnow Perfectly said! #CMWorld

@torriegundersen

@shreyshtyle visuals will play a big role for sure #cmworld

@CMIContent

@CMIContent @JoePulizzi A1: Authenticity. Brands who know who they are will create true, valuable content for the right people. #CMWorld

@calipitchel

Just using #content can help many be fresh and innovative in some markets. #CMWorld https://twitter.com/sugarsugarcg/status/684420899651596288

@BobWest2

@sugarsugarcg I think UGC helps to drive the new and unique. Experiences sell! #cmworld

@JS_insidepitch

A1: We need to move away from creating content for the sake of creating content; rather, we need a personalized approach #CMWorld

@katrina_a_reed

A1) Thoughtful/ content. Thoughtful in that it’s created with a brands audience in mind. #CMWorld

@billgreider

@sugarsugarcg Answering FAQ’s works really well for us. Just have to figure out the FAQ’s themselves. #cmworld

@allmikehall

@cmworld #CMWorld A1: Planning, measuring, making good use of good content (repurpose/repackage), trying new things, telling stories.

@_goldengrams

A1: Deliver highly engageable and valued content. Social community comes first #CMWorld

@village_print

@JoePulizzi Consistency still most valuable asset in storytelling, but some brand try to reverse it, your take Joe! #CMWorld

@varunkr842

@CMIContent @JoePulizzi A1: We’re in an age of infobesity. So it’s about creating content that is easily consumed & shareable! #CMWorld

@JettMall

Ask yourself this: Does anyone care about this story? #cmworld Is it worth sharing?

@CTrappe

A1: Also, analyzing what your audience responds to & adjusting accordingly. They might not know what they want or need! #CMWorld

@justinmrobbins

“Brands who know who they are” – that’s harder than it sounds, but so important! #cmworld

@AndreaFryrear

@JettMall @CMIContent @JoePulizzi OOOH, infobesity. NICE. #cmworld

@MaureenOnPoint

I like this! Is always good to meet your customer where they are. #CMWorld https://twitter.com/danielleadairz/status/684421356453236736

@T3Custom

@MaureenOnPoint no one wants a disaster on their hands. #cmworld

@CMIContent

A1: Stellar customer service. Listening to users, being transparent and giving them what they ask for. #cmworld

@denisechan26

A1: I will happily join @JoePulizzi in reminding folks that quality, valuable content when a consumer wants it is best. #TeamOrange #CMWorld

@Mr_McFly

I share some stories just because I think they should be shared. Some people find them interesting even. #cmworld

@CTrappe

@danielleadairz Yes! Less of what we (as marketers) want to publish & more of what constituencies want to hear (analytic proof). #cmworld

@pisarose

Q2: @crestodina alludes to algorithm changes on @twitter & other channels. How can content marketers combat this? #CMWorld

Consistency is always key! #CMWorld https://twitter.com/mikemyers614/status/684420670281904128

@JeremyBednarski

@CMIContent A1: Having clear objectives gives content purpose and ROI. Lots will produce content without knowing why… #CMWorld

@sarahsmall

@allmikehall We have been working with our sales team a lot to find out what questions our clients ask them. It’s a challenge 😉 #CMWorld

@sugarsugarcg

Brands will dare to take more risks in 2016, especially with real-time social media engagement. #CMWorld #SocialMediaMarketing

@ActualKats

Brands that cater to their customers & deliver well-informed content will thrive. Brands who just push & promote will crash & burn #CMWorld

@complexkickz

a1 more efforts should be focused on “remarketing” #CMWorld

@mbhahn

Agree, Ryan. You beat me to the punch. @ImAGirl_YouKnow #cmworld https://twitter.com/ImAGirl_YouKnow/status/684420995113828352

@globalcopywrite

A1) I would also agree in needs to be relevant. Both the information and way the content is delivered needs to be relevant to 2016. #CMWorld

@billgreider

@CMIContent A1: If brands could stop creating “10 tips to…” that would be great and instead, go and write narratives #CMWorld

@theterencejohn

@Mr_McFly @JoePulizzi Very true, it’s always best to focus best talents to fulfill audience needs. #cmworld

@KirkMktg

Word for the day – infobesity. Thanks, @JettMall #CMworld https://twitter.com/JettMall/status/684421642987171840

@AnneJanzer

Predictions: Many will still try to measure what they aren’t doing and will not start because they are still planning. LOL. #cmworld

@CTrappe

It’s always about the basics, even with the newest technology. Right @JoePulizzi? #cmworld https://twitter.com/JoePulizzi/status/684421228023566336

@gowithfrank

I’d predict less proliferation of channels and more focus in 2016. Goodbye Google+ across the board. #CMWorld

@SarahVanElzen

@CMIContent A2 Ignore algorithms and write for people? #cmworld

@lindadessau

@justinmrobbins Exactly! Use the data, talk to your Community… they may have needs & wants they don’t know you can solve! #CMWorld

@lttlewys

A1: Content promotion/distribution strategy makes a difference for 2016. Successful content is read and shared, not just published #CMWorld

@BrandExtract

A1) It comes down to providing content people actually need as opposed to what the brand assumes they need… #CMWorld

@CubeInnovations

A2: I would wake up every morning thinking that social platforms might go away. Leverage them to build email subscribers. #cmworld

@JoePulizzi

@_goldengrams @cmworld might be a good time revisit content that had promise but fell flat (for whatever reason). Redo! #cmworld

@tsledzik

@AnneJanzer I always like it when “empathy” is the right answer #CMWorld

@atxcopywriter

Relationships is where it’s at #CMWorld https://twitter.com/christinkardos/status/684421086029701120

@T3Custom

A2: Just saw an interesting article that marketers will need to start targeting content to robots/AI. http://ow.ly/WF1Xn #CMWorld

@sugarsugarcg

I’m with you Linda! #CMWorld https://twitter.com/lindadessau/status/684422031698440192

@bernieborges

A clear, simple key to #content marketing success, especially in the B2B world. #CMWorld https://twitter.com/globalcopywrite/status/684421252564516864

@BobWest2

A2: Messages that help a targeted customer and that finds them how/when they prefer will survive all algorithm changes. #CMWorld

@mikemyers614

@lindadessau @CMIContent Write for people? That is just crazy talk there! #cmworld #sarcasm

@pamkozelka

A2 Algorithms will change. Don’t let them rule your content. Build on media space you own. Only “rent” to the degree you have to. #CMWorld

@PatrickHayslett

@lindadessau @CMIContent I think you have to do both. Altho Google is closing that gap. No people to read if they can’t find it. #CMWorld

@MaureenOnPoint

A2: Luckily, everyone is in the same boat when it comes to algorithm updates. Find out what works best for your brand & run with it #cmworld

@netvantage

A2: make it part of your everyday process to update your skills on #socialmedia platform capabilities #cmworld

@KirkMktg

A2: Quite often, your connection is made through content. Prioritize that & your audience will look for YOU b/c of your value. #CMWorld

@Mr_McFly

A2: Long as the content is rich in value and targeted correctly, the audience will be engaged. #CMWORLD

@village_print

Q2 #cmworld Keep writing for humans…NOT algorithms.

@gowithfrank

A2 #Content has worked before algorithms and will work in future as well #cmworld https://twitter.com/CMIContent/status/684421860008706048

@varunkr842

No need to combat social media algorithms. As the man says… Just do you. The rest will take care of itself. #CMWorld

@ActualKats

A2: Appeal to real humans, not your “typical” persona. People will still respond if they find your content helpful or useful. #CMWorld

@justinmrobbins

@billcush I pose this same question to you… How, how do you do that? Survey? rain dance? #CMWorld

@MaureenOnPoint

@ActualKats well said! #cmworld

@KirkMktg

A2: Just saw an article about Facebook changing its algorithms to prevent people using its platform in lieu of email. #cmworld

@pisarose

A2: Increase your social ads budget to combat changes in social media algorithm. #CMWorld #contentmarketing #prediction #paytoplay

@blackshoestring

A2: Exactly what @lindadessau said! Being authentic, creating quality content will always trump algorithms & any other “shortcuts”. #cmworld

@denisechan26

That’s a fact jack! Ha! #CMWorld https://twitter.com/CMIContent/status/684421731038150656

@MaureenOnPoint

MT @netvantage: A2: Luckily, everyone is in the same boat when it comes to algorithm updates. #cmworld

@BrookeHowell

A2 building content for algorithms should be secondary to building quality content. #CMWorld

@JimMacLeod

@CTrappe Guilty of being an over-planner too often. #cmworld

@tsledzik

Maybe all humans can act like humans this year. #cmworld

@CTrappe

@MaureenOnPoint True enough… #cmworld

@lindadessau

A2: Look back and make adjustments. Continue to make small adjustments after viewing traffic reports to determine what’s working #CMWorld

@katrina_a_reed

A2) The algorithms change, but your audience doesn’t. Know your audience, what they like + what times your content performs best #CMWorld

@torriegundersen

A2: No need for combat if you walk away from the battle. Rely on your own #content, not third party channels. #cmworld

@AndreaFryrear

@theterencejohn @CMIContent I think it depends on the industry. For cancer pts, something lie “5 Tips to Help Chemobrain” is huge. #CMWorld

@billgreider

@tsledzik It’s common. #cmworld

@CTrappe

@blackshoestring Good point & especially important with all the ads changes coming on Facebook & #Instagram. #cmworld

@KirkMktg

Yes! Build a bridge to your community that bypasses the algorithms. #CMWorld https://twitter.com/JoePulizzi/status/684422170412363778

@JohnHornbeck1

A1. Content that means something to the someone you are trying to reach. We’ve got to knooow our audiences. #cmworld https://twitter.com/CMIContent/status/684420350717763584

@KDHungerford

@pisarose do you have a link? Our #cmgr would love to take a look. #cmworld

@CMIContent

A2: Know that the platforms are going to change, build a strong community and constantly be using analytics to adjust #CMWorld

@lttlewys

A2: We should all just expect, at some point, to pay for distribution on social platforms. Organic reach on social is temporary. #cmworld

@JoePulizzi

A2 Marketers need to be more strategic: respond faster, use approp hashtags, keep content relevant and shareworthy #cmworld

@LUCYrk78

YES! MT @JoePulizzi: A2: I would wake up thinking that social platforms might go away. Leverage them to build email subscribers. #cmworld

@LRMoore

A2: If your content is beneficial enough AND an algorithm changes badly for a brand, the people will tell the channel to fix itself #CMWorld

@Mr_McFly

A2: Paying to play is an increasing factor. Can’t deny that. #CMWorld

@bernieborges

You can never underestimate the power of email marketing! #CMWorld https://twitter.com/JoePulizzi/status/684422170412363778

@WeedmanFranDev

A1. How active and accessible a brand is on #SocialMedia will be a factor in determining what content shines in 2016. #cmworld

@Marketwired

A2) Keep your owned content at the heart of your marketing. All other things should lead back. #CMWorld

@ChristinKardos

A2: Give the people what they want. Write organic content, engage and deliver stellar communication. #CMWorld

@village_print

@justinmrobbins Yes! Always write for humans, not algos #cmworld

@netvantage

Some least-viewed stories can have the biggest financial impact. #cmworld

@CTrappe

A2: There’s really nothing you can do! Go with the flow, figure it out and wait for the next algorithm change! #CMWorld

@MariaRDeGroot

@CTrappe I like the phrase paralysis by analysis #CMWorld

@tsledzik

@CMIContent A2: I think it works in our favour! Produce shareable content, it will be shared. (But sometimes needs kick start ££) #CMWorld

@sarahsmall

@CMIContent @crestodina A2: It’s a combination of things including a social budget to reach the right audiences & quality content. #CMWorld

@JettMall

A2: When in doubt, read my response to Q1: USE DATA. Period. You can see what’s working & if algorithms are punishing you. #CMWorld

@justinmrobbins

.@JoePulizzi can’t say this enough! #CMWorld https://twitter.com/JoePulizzi/status/684422170412363778

@JeremyBednarski

A2: @CMIContent Algorithms are a factor, but if you create amazing/interesting content, it will break barriers, reach audiences. #CMWorld

@JS_insidepitch

@JoePulizzi “organic reach on social is temporary” – a painful truth indeed. #cmworld

@AndreaFryrear

@MaureenOnPoint I don’t ask customers, I ask our sales and customer success teams. They know what customers complain about #CMWorld

@billcush

A2: Regardless of what we sometimes think, the PEOPLE dictate which channels we use — not the channels nor the marketers. #CMWorld

@Mr_McFly

A2: So wait yet another algorithm change? As long as Google continues to reward quality over quantity, content should be OK #cmworld

@suddenlyfrugal

A2: Post top quality content on your own site. Then be a little flexible in your distribution on the rented land properties. #CMWorld

@webmastergirl

A2) Paying to play seems inevitable. However, thoughtful/interesting/shareable content will still cut through organic clutter. #CMWorld

@billgreider

A2: I agree. If you know your audience and create content that they value, they will seek it out. #CMWorld

@sugarsugarcg

Greetings from #LifeinCbus, #cbuscoffee on hand. Resolution? Listen. #CMWorld https://t.co/JWbbpVaMOq

@bendgibbons

@billcush Ok, that makes total sense. Great point. #CMWorld

@MaureenOnPoint

@MaureenOnPoint Everyone thought it was dying for the longest time & it’s definitely here to stay for now! #cmworld

@KirkMktg

@lindadessau @CTrappe So true! #CMWorld

@ChristinKardos

Q2: Quit focusing on the algorithm for goodness sake. So many other things should get priority – audience, quality for a start. #CMWorld

@globalcopywrite

A2) Strong evocative content properly focused on your audience can overcome some of the algorithm challenges. #CMWorld

@JohnHornbeck1

A2: If you deliver successful client strategies, service and really great solutions the platforms will follow -@jacquelineloch #CMWorld

@ContentCouncil

A2: BRANDS must create a relationship first, relationships lead to trust, trust leads to sales #cmworld

@complexkickz

@CTrappe Well said Christoph! #CMWorld

@JS_insidepitch

A2: I guess that means….all things should point to our own property. Then social channels can come or go. #CMWorld

@billcush

1,000 x yes! #CMWorld https://twitter.com/globalcopywrite/status/684423139531567106

@mikemyers614

@CMIContent @crestodina @twitter A2: Pay attention and be willing to adapt as needed #CMWorld

@atxcopywriter

@tsledzik @cmworld Sometimes simply promoting older content that’s still good does the trick! #CMWorld

@_goldengrams

Good point. It’s why Henry Ford didn’t build a faster horse, right? #CMWorld https://twitter.com/billcush/status/684422946102874112

@globalcopywrite

A1: get your content in front of the engagers.. Not just inactive accounts. #CMWorld

@Mindyjo1981

I see this with TV appearances. Once I was a free agent, as it were, lifestyle expert. Now expected to pay #cmworld https://twitter.com/lttlewys/status/684422871641382913

@suddenlyfrugal

A1: Brands need to understand their #audience better than ever & #engage heavily on the RIGHT platforms #CMWorld https://twitter.com/CMIContent/status/684420350717763584

@ATWNetworking

Q3: @juntaedelane and @mike_stelzner talk about live experiences. What role can this play in content marketing? #CMWorld

A2. Agreed, @JS_insidepitch. Stellar content that your audience likes is key. Write for people, not algorithms! #cmworld

@Marketwired

Yup, it’s that simple! #CMWorld https://twitter.com/lindadessau/status/684422031698440192

@JeremyBednarski

A2. Algorithms will keep on changing. A loyal and engaged audience will stick. Focus on them. #CMWorld

@margotcodes

@CMIContent @crestodina @twitter Internet is always in flux – have humanity in everything you post and flow with the changes. A2 #CMWorld

@BitcookieNC

A2 #cmworld how about making sure that content answers a question that current or potential customers need answered.

@AdamDonkus

I die a little inside every time because I know how I feel about marketing emails. #cmworld https://twitter.com/KirkMktg/status/684423112801267712

@MaureenOnPoint

@theterencejohn @CMIContent Well, first people would need to stop reading “10 tips to…” posts #CMWorld

@atxcopywriter

I completely agree – Bina #CMWorld https://twitter.com/js_insidepitch/status/684422929442947072

@T3Custom

A1: #Content that meets the customer where they are & takes them where they need to be. #CMWorld

@bendgibbons

Focus on sharing #authenticstories and algorithms won’t impact you for the worse. Relevance will be relevant. #cmworld

@CTrappe

@CMIContent A2: Resonate w/ the community you have and not solely to algorithms so you can engage w/ them on other platforms #CMWorld

@theterencejohn

@Marketwired Exactly. And hit counts don’t matter anyways, it’s striking a chord with a decision maker/buyer. #CMWorld

@JS_insidepitch

A3: Live digital experiences can work – as long as they are consistently delivered, over time, and not impromptu #cmworld

@JoePulizzi

@MaureenOnPoint ha! We do too. #cmworld

@CMIContent

@CMIContent @crestodina @twitter Make #content for any platform towards people oriented. We are making it B2B & B2C. Make it P2P #CMWorld

@shreyshtyle

Ha! Didn’t that already happen? #CMWorld https://twitter.com/SarahVanElzen/status/684422012266266624

@atxcopywriter

@MaureenOnPoint I do attend a lot of sales calls/visits. I listen for questions I can answer with content #CMWorld

@billcush

Everyone loves twitter bot dms to build an audience right? #cmworld

@mbhahn

They are terrible to write and rarely helpful to read. #CMWorld https://twitter.com/atxcopywriter/status/684423467924496384

@MaureenOnPoint

A3: #Snapchat could start entering the “live” territory through the “deep link” options being used on Facebook & Twitter. #cmworld

@KirkMktg

@CMIContent @crestodina A2:No need to worry about changes. Never be the same. Always try different things. That’s the formula. #CMWORLD

@itzzhussain15

@CMIContent @JuntaeDeLane @Mike_Stelzner Live events provide GREAT content co-creation and audience building opps. #CMworld

@SFerika

A2b If you have awesome #Content, it will be viral and you all know, where algorithm will go 😉 #cmworld

@varunkr842

A3: Timeliness of CM on SM is gold. If a hashtag is trending & you can contribute new content to the convo take advantage of it. #cmworld

@netvantage

@billcush That is an excellent practice. I’ll be adding that into my 2016 planning. #CMWorld

@MaureenOnPoint

A2. Know what your community craves. Use hard and soft data to create what works for both humans and machines to find your content. #cmworld

@KDHungerford

A3. Live webinars are awesome, & so are video hangouts. If you can’t do it in person, do it live! #CMworld

@margotcodes

Boom! #CMWorld https://twitter.com/AdamDonkus/status/684423437058719744

@billgreider

Ha! Yes. I think Steve Jobs had a similar position about asking customers. #CMWorld https://twitter.com/globalcopywrite/status/684423318800318468

@billcush

A3a: content [kon-tent]: something that is to be expressed through some medium, as speech, writing, or any of various arts #CMWorld

@Mr_McFly

A2: A willingness to #learn, a readiness to #adapt & constant research to start well informed! #CMWorld https://twitter.com/CMIContent/status/684421860008706048

@ATWNetworking

A3: Create the Human-to-Human experience consumers want. B2B will be shifting to an H2H ideology. #CMWorld

@village_print

@CMIContent A3: Nothing beats human connection, and tools like Periscope and Blab are making that more achievable digitally #CMWorld

@sarahsmall

A2 Valuable, helpful, authentic content will always work well with audiences and (hopefully) works with any algorithm. #CMWorld

@Ceas_Gomez

And then expect software that will block that distribution #adblockingfreakout #CMWorld https://twitter.com/JoePulizzi/status/684422663578730496

@JeremyBednarski

A3: It is important to engage your audience early and as often as possible to make a live event successful #CMWorld

@katrina_a_reed

@billcush Agreed. Always have control of your own content and where it’s being published. Link back to your blog. #cmworld

@LisaRaymondAZ

@MaureenOnPoint @billcush Do you have to be careful you don’t give them “faster horses” but useful new content? #CMWorld

@CarrieCHernande

@MaureenOnPoint You don’t sell the steak, you sell the sizzle 🙂 #CMWorld

@billcush

A3: Take advantage of every live event your brand is part of. Do the content live and repurpose it over time. #CMWorld

@BrookeHowell

A3: Just the word “experience” is powerful. Mindset of having a two-way interaction. A story can still be 1 way billboarding. #CMWorld

@PatrickHayslett

2: Lean on a good community manager to spot changes in how content is being found and by whom – analytics and feedback. #CMWorld

@tsledzik

Capitalize on creating audience experiences through stories & user-generated content. #cmworld

@KirkMktg

A3b: the definition itself tells us the content is not only everything, its everything. Thanks #CMWorld” @Dictionarycom! #CMWorld

@Mr_McFly

A2: Always work the angles to beat the algorithms & tell a good story, repeating as frequently as necessary, across channels. #CMWorld

@bendgibbons

@CarrieCHernande @billcush A fair assessment. It’s really about larger challenge solving rather than horse giving, right? #CMWorld

@MaureenOnPoint

A3: Live experiences can help a #brand connect with a passion people have…and sometimes even help deliver it #redbull #CMWorld

@mikemyers614

No need to anything. #cmworld https://twitter.com/JoePulizzi/status/684423558215393280

@gowithfrank

People should just stop talking about viral being a goal. Be relevant. With that said, this tweet has been approved to go viral. #cmworld

@CTrappe

A3; Delivering new ways of communication is important, but being consistent is vital #CMWorld

@village_print

@sarahsmall what experience have you had with Periscope or Blab with your brand? #cmworld

@CMIContent

@harsham right! more leads for us come from email than they do from social! #CMWorld

@WeedmanFranDev

@mikemyers614 great point! #cmworld

@KirkMktg

@CMIContent I’m sorry. I can’t find the story. #CMWorld

@pisarose

A3. We had an awesome live video hangout last month. That live interaction brings folks together in a personal way. #cmworld

@margotcodes

A3. Live experiences allow consumers to connect: personal, unscripted, and a great way to start discussions #CMWorld https://twitter.com/CMIContent/status/684423376467697664

@b_rudert

@pisarose no worries! We’ll look too! #cmworld

@CMIContent

A3: Live experiences more popular in B2C than B2B, except perhaps with the #CMWorld crowd. 😉

@bernieborges

@CTrappe I save my ‘Make It Viral’ button for my most favourite clients 😉 #CMWorld

@sarahsmall

@MaureenOnPoint @KirkMktg We did a survey recently that proves email isn’t dying. #CMWorld http://ebri.us/1Z3mlZa

@JimMacLeod

Q3: No better way to market a conference (live experience) than by drawing on your experts to provide content for pre-show use. #CMWorld

@globalcopywrite

A3: Live experiences can serve as great content when they are educating/entertaining – great supplement to written content #cmworld

@MarketerGizmo

A3c: Any experience needs an element of creative content. Live content includes on site, LiveStream, on demand, wrap-up, etc. #CMWorld

@Mr_McFly

A3) This chat is live each week. And do we not all love it? @CMIContent being useful, informative and helping build relationships. #CMWorld

@ChristinKardos

A3: Don’t forget “in-person” events. Still nothing better than face-to-face communication. #cmworld

@JoePulizzi

@JimMacLeod @MaureenOnPoint Good stuff. Email is alive & kicking! #cmworld

@KirkMktg

@bernieborges hi Bernie! Love you can tweet with us today. #cmworld

@CMIContent

A3: Human interaction has always been a cornerstone of a successful marketing plan. #CMWorld

@ringo66

Live content adds warmth back into your brand! Seeing people in real time, off the cuff #CMWorld A3 @CMIContent @JuntaeDeLane @Mike_Stelzner

@BitcookieNC

Yes, yes yes! Community Managers are the eyes & ears. They deliver golden insights that optimize the org! #cmworld https://twitter.com/tsledzik/status/684423945215410176

@KDHungerford

I like that. It allows them to see the passion you have as a brand/person etc. #CMWorld https://twitter.com/mikemyers614/status/684423973812191234

@billgreider

@justinmrobbins Ideally your persona is based on real humans and meant to help you empathize with them #CMWorld

@atxcopywriter

2016 – the year where bad experiences won’t be tolerated. #cmworld

@CTrappe

@CMIContent A3: Live exps, onsite/online, can play its multisensory effect in engaging with the audience. More so if consistent. #CMWorld

@theterencejohn

A3 @CMIContent @JuntaeDeLane @Mike_Stelzner Live experiences allow you to “share in the moment” w/ a brand. Like an electronic hug. #cmworld

@JS_insidepitch

A3: People are always going to remember how you make them feel! Give them an experience to remember, talk to them! #CMWorld

@lttlewys

A3) Use content to build relationship layer by layer, leading to the human experience of events and one-on-one consulting. #cmworld

@Serious_Vanity

@MaureenOnPoint @CarrieCHernande They may say “I want a faster horse” But they mean “I don’t want to spend 5 days on the trail. #CMWorld

@billcush

@JoePulizzi @CMIContent Most platforms just aren’t designed with reaching customers in mind, so organic was never intended to last #CMWorld

@CubeInnovations

A3) Live marketing is where it’s at! Have a plan, no one likes a bad connection or an unstable phone… we’ve all been there #CMWorld

@torriegundersen

Creating real time experience creates the foundation of trust between brands and consumers. This will influence your buyers. #cmworld

@complexkickz

@KDHungerford you just made @moninaw’s day 🙂 #cmworld

@CMIContent

@SarahVanElzen @CMIContent @JuntaeDeLane @Mike_Stelzner Love that Sarah! #CMWorld

@JS_insidepitch

A2: social has to be social. A two way street to be effective. #GeniusIKnow #CMWorld

@Mindyjo1981

Periscope is really useful at trade shows. #cmworld https://twitter.com/CMIContent/status/684424019836297216

@gowithfrank

@CMIContent @JuntaeDeLane @Mike_Stelzner A3: This is a great example of a live experience. Using content to seed engagement. #CMWorld

@JettMall

A3) “Live experiences” feel more organic and authentic, but to be really effective content they need to be relevant and frequent. #CMWorld

@JohnHornbeck1

A3 Live experience is all about 1 to 1 or human to human connections, Content defines the boundary to play #cmworld https://twitter.com/CMIContent/status/684423376467697664

@varunkr842

A3: Meeting someone offline (Live) will most likely lead back to them researching online, make sure your content is up to par. #CMWorld

@ToddPatton

A3 In person provides tone that otherwise is often lost. Face to face connections deepen relationships much faster #cmworld

@LUCYrk78

A3) Let’s cross-pollinate with more pop-up/experiential marketing. Surprise! Delight! #cmworld https://twitter.com/CMIContent/status/684423376467697664

@MaureenOnPoint

In person is awesome indeed. A few amazing live experiences can feed #content ideas for the whole year! #cmworld

@AndreaFryrear

A3: One word–Periscope #CMWorld https://twitter.com/CMIContent/status/684423376467697664

@suddenlyfrugal

@billgreider Agreed. Good content will always get to the intended set of eyes. #CMWorld

@TeeJayV

A3: #LIVE is now a centre point – People love people being accessible & real builds stronger #relationships #CMWorld https://twitter.com/CMIContent/status/684423376467697664

@ATWNetworking

A3. As a CMGR, live experience can mean a lot of things, from hangout to collaboration in projects. Think outside the box! #CMWorld

@margotcodes

So true! #CMWorld https://twitter.com/JoePulizzi/status/684424208055664640

@torriegundersen

CMIContent: sarahsmall what experience have you had with Periscope or Blab with your brand? #cmworld

@haydenaj

@suddenlyfrugal definitely a huge player in live #cmworld

@KirkMktg

A3: We all crave live contact. Whether it’s face-to-face or virtual. It fills a basic human need. People connect to other people. #CMWorld

@justinmrobbins

Exactly, and I want to make sure that I’m at the source of the content rather than the interpretation. #CMWorld https://twitter.com/billcush/status/684424302184120320

@MaureenOnPoint

@suddenlyfrugal have you used Periscope? Or are there any brands you feel are doing it right? #cmworld

@CMIContent

@ChristinKardos Live events rock for building relationships & adding value . @CMIContent has it nailed. Love #cmworld! #ISeeOrangeDaily

@KDHungerford

A3: I think that #ContentMarketing can go a long way to support live events before, during, and after. #CMWorld

@sugarsugarcg

#CMWorld Live experiences build community and trust. I find in B2B they win you more opportunities to present live and build new audience

@CarrieCHernande

Seriously, I don’t want to hang out with some brands – even if they have a great #socialmedia strategy. #cmworld

@CTrappe

@ToddPatton too true! We’re all about face-to-face connection. But social media is the next best thing after that! #CMWorld

@WeedmanFranDev

@CMIContent I work for agency so experience lots of projects. Peri is great for BTheS & Blab has bright future in live commentary. #CMWorld

@sarahsmall

@Mindyjo1981 This is so important Mindy. Whispering to an engaged person is better than screaming to an empty room! #CMWorld

@JS_insidepitch

Brands can’t be successful at content marketing until they let go of what they assume their brand to be, must re-invent as customer #CMWorld

@gregarious

@KDHungerford @CMIContent Concur! Orange is the new… wait. 😉 #cmworld

@ChristinKardos

@atxcopywriter Yes, but it’s meant to inform, not to be a crutch. An over reliance on the ideal will become a bad thing. #CMWorld

@justinmrobbins

A2: Accept that we can’t just be tweeting and posting–even great content and at great times–to be effective. Need to analyze. #cmworld

@ShakirahDawud

@JimMacLeod @KirkMktg No doubt. Seems as if Blogs are for news, email is to keep up and papers are for research. #CMWorld

@MaureenOnPoint

A3: Live events needs content. Programming that meets a need. Something valuable to show up for. We should define that. #CMWorld

@billcush

A3: You want to create content that will get people to engage with your brand. Nothing beats live interaction. #CMWorld

@ExpWriters

A3: Even in this digital world, in-person live experiences forge stronger connections (Witness #CMworld…)

@AnneJanzer

@CMIContent @suddenlyfrugal one of the best is @GaryVee #cmworld

@KirkMktg

A3: In education we are finding more & more of our parents can’t attend events in person. They are requesting live streaming vid #CMWorld

@WheelerCFB

@margotcodes do you plan to do more in the future? #cmworld

@CMIContent

A3: This could be the ultimate in content. There’s an aspect to a live experience that can’t be matched. #CMWorld https://twitter.com/CMIContent/status/684423376467697664

@JeremyBednarski

@CMIContent @JuntaeDeLane @Mike_Stelzner Connecting the audience with live video & photo updates is great for shares/interaction! #CMWorld

@_zencontent

Oh my…#CMWorld #brandchat https://twitter.com/NealSchaffer/status/684422155413532672

@Mr_McFly

I downloaded the app @CMIContent but I have social media fatigue. Plus, I’m vain about being on camera, LOL. @GMA uses Periscope. #CMWorld

@suddenlyfrugal

@WheelerCFB As a parent, I would LOVE that. #cmworld

@ChristinKardos

Q4: @bernieborges says that employees are our biggest opportunity in 2016. How can we reach/engage this critical audience? #CMWorld

@carmenhill well that is a good enough “excuse” 🙂 #cmworld

@CMIContent

Smart that you’re listening to them (and even asking)! #CMWorld https://twitter.com/WheelerCFB/status/684424783690203136

@mikemyers614

@MaureenOnPoint @CMIContent Had a flashback to 1 of 2 @STYXtheBand themed HS dances. Neither was Mr. Roboto though. #CMWorld

@bendgibbons

A3. It’s personal! Many brands use live experiences in content as a way to connect with their audience, both online and off. #cmworld

@Marketwired

@CMIContent are we talking about employees internally?#CMWorld

@Mr_McFly

A2: Content marketers need to own hearts and minds to diffuse the threat of algorithms #CMWorld

@gregarious

@CMIContent Absolutely. We had great feedback on our last one. We have a #WistiaChat coming up on Thursday! http://wi.st/editingchat #CMworld

@margotcodes

And I was channeling my inner Enya! ha! #CMWorld https://twitter.com/bendgibbons/status/684424942079836161

@MaureenOnPoint

My issue with Periscope sometimes is really are you THAT important that you have to live broadcast? #cmworld

@suddenlyfrugal

A4) If your employees love you and your mission, they’re already plugged in. Hire right, treat them right. Then provide tools. #cmworld

@ChristinKardos

@CMIContent @suddenlyfrugal Take #CES2016. Lots of live streaming. I saw that new electric car live last night, long before a blog. #cmworld

@JS_insidepitch

@suddenlyfrugal Not going to lie. I struggle with that live streaming stuff. #CMWorld

@MaureenOnPoint

A4: Give employees ownership in the process. Passion for work can be a powerful tool. #cmworld

@KirkMktg

A4: Our employees should be considered part of our marketing team. What if we actually believed that and leveraged it? #cmworld

@JoePulizzi

A3: Most of our strongest and most loyal followers come from live events like Expos, trade shows and Twitter chats. #CMWorld

@WeedmanFranDev

Q4: @bernieborges says that employees are our biggest opportunity in 2016. How can we reach/engage this critical audience? #CMWorld

@BrookeHowell

A4a: Employees are the people closest to the #brand. Low hanging fruit for creating raving fans! #CMWorld

@mikemyers614

@suddenlyfrugal People said the same about YouTubers to begin with… 🙂 #CMWorld

@sarahsmall

A3: Forget Live, think in terms of experiences in general. Live is an easy, simple one, but there are simpler! #CMWorld

@gregarious

@justinmrobbins Yes Justin! Connections are key. Hello. #cmworld

@JS_insidepitch

A4. Your team members need to be personally involved. Share customer stories, have them meet folks, include folks’ videos. #cmworld

@margotcodes

Yeah, but isn’t he great at EVERYTHING already anyway? #jealous #CMWorld https://twitter.com/KirkMktg/status/684424769790447616

@suddenlyfrugal

I think Periscope is great. Share your #authenticstories. People are real. #cmworld https://twitter.com/suddenlyfrugal/status/684425050934644736

@CTrappe

@CMIContent @bernieborges A4 Get your employees engaged with your content from the get-go, starting with the onboarding process. #CMworld

@SFerika

A3 Live experiences make authentic & deeper connections possible. Personality shines & you can connect in real time! @CMIContent #CMWorld

@hannahgreercook

Amen … too few companies take advantage of their event attendance / participation to collect content. #CMWorld https://twitter.com/sugarsugarcg/status/684424591289249793

@BobWest2

A4 Train and help them build their #personalBrand, in return they will build your corporate Brand #cmworld https://twitter.com/CMIContent/status/684424890821169152

@varunkr842

A3: Webinars, hangouts, Twitter chats, live agents modules, digital conferences, etc! #CMWorld

@Mindyjo1981

#CMWorld I agree @JeremyBednarski https://twitter.com/JeremyBednarski/status/684424820986101760

@CarrieCHernande

Q4 Yes, employees are key. They are your best #brand ambassadors. A must to engage them as they then engage with your customers #CMWorld

@emilybarryPR

A4b: Treat employees like you do any other audience…how do they prefer to hear from you, what do they want/need to know? #CMWorld

@mikemyers614

A3: Questions and comments from live events are also great for content farming. Love to use those to drive new content. #CMWorld

@sugarsugarcg

A4: Don’t push them. Employees should want to share the content organically not be obligated to. #CMWorld

@village_print

A4: You’ve got the experts at your fingertips; ask them to be a part of the content creation process. You’ll foster trust this way #CMWorld

@katrina_a_reed

A4: Employees can be a great resource to reach your audience even further: leverage their social networks to expand your own #cmworld

@MarketerGizmo

@margotcodes so true, there needs to be involvement #cmworld

@KirkMktg

re: Periscope. I’m pretty sure the one I watched the other day was reading from a script. Not cool! #cmworld

@CTrappe

A4. employee participation takes exec buy in, training, governance, technology support. #CMWorld

@bernieborges

A3: How inspired are you after attending #CMWorld in person? How pumped are you after a rock concert? #CMWorld

@JeremyBednarski

Q4: Reaching your own employees starts with face-to-face connections around the office. #CMWorld

@BrookeHowell

A4: If we’re talking internally, you start at hiring. The best employees fully buy-in to the brand. They will be advocates. #CMWorld

@Mr_McFly

Q4: In 2016, I’m making employee participation/engagement part of bonus-earning KPI. #CMWorld Instead of ‘do it’, show them what it means.

@globalcopywrite

A4: Train your employees, use internal systems to help them share information, ask them about customers, use their input #CMWorld

@lttlewys

A4) Your employees are your biggest advocates! Have a structured social media policy + provide them w/ tools to get the word out #CMWorld

@torriegundersen

A4: They understand the products/services better than anyone. Can answer FAQ’s easily and in greater detail. #cmworld

@netvantage

@CTrappe it’s always best when it feels natural & unscripted. #cmworld

@KirkMktg

@JS_insidepitch We get so caught up in creating unnecessary complexities that we often forget we’re simply serving others like us. #CMWorld

@justinmrobbins

A4: Support personal employee brands to showcase talent. Offer culture that makes them evangelists #cmworld https://twitter.com/CMIContent/status/684424890821169152

@MaureenOnPoint

A4: Interview people from inside your business. Invite them to content meetings and harvest their ideas. #CMWorld

@billgreider

A4: Expect more employee targeted #contentmarketing efforts in 2016…lots more. Should get interesting coverage. #cmworld

@JoePulizzi

MT @katrina_a_reed: A4: You’ve got the experts at your finger tips; ask them to be a part of the content creation process….#CMWorld

@BrookeHowell

A4 Focus on telling stories internally that reinforce values. Create culture with intention, rather than by accident #CMworld

@AnneJanzer

@KirkMktg Exactly. #cmworld

@CTrappe

@CMIContent @bernieborges A4: Adopting #social tech that encourages real-time collaboration unlocks value and knowledge. #CMWorld

@JettMall

A4: In 2016, I’m making employee participation/engagement part of bonus-earning KPI. #CMWorld Instead of ‘do it’, show them what it means.

@globalcopywrite

A3 Think of how it looks when employees dislike their jobs, what it says for the company. Not terribly attractive! #cmworld

@LUCYrk78

Just ask what they know! Every talk with our amazing #custserv team –> ideas for audience-centered #content. #cmworld

@AndreaFryrear

A4: Employees have and will always be one of your largest assets. Have to foster a Culture of Content internally to win with them #CMWorld

@gregarious

A4. Include employees in community hangouts, have them meet customers, do a weekly customer profile. They should feel connected. #cmworld

@margotcodes

A4: …and that is a question to be explored with new team members all around & on the horizon. #CMWorld

@bendgibbons

@ChristinKardos ha ha. They really should have consulted with @CMIContent first on that color…. 🙂 #cmworld

@KDHungerford

@CMIContent A4 — Help them leverage current activities, help them see value in their work and recognize them LOUDLY. #CMWorld

@BobWest2

A4: 99% of the top companies (on LinkedIn) have employees actively sharing content. Make it easy to share. #CMWorld https://twitter.com/CMIContent/status/684424890821169152

@ToddPatton

@JoePulizzi Are you saying it’s targeted TO employees or written BY employees? #CMWorld

@MaureenOnPoint

A4: Employees hold more viral potential than a company. Produce content that they want to read and share #CMWorld

@village_print

#authenticstories aren’t scripted. They are documented after they happen. #cmworld

@CTrappe

@CMIContent @bernieborges Build a great company culture and then take it online. From there, the sharing will become natural! #CMWorld

@b_rudert

A4: Make sure your employees know the content team values them as subject matter experts, regardless of their titles. #cmworld

@pisarose

@globalcopywrite Smart! What gets measured gets done! #CMWorld

@mikemyers614

MT @Mr_McFly: A3b: the definition itself tells us the content is not only everything, its everything. #CMWorld

@ShakirahDawud

Q4: We need to get franchisees more engaged! We have 455 territories but very few actively use social. Each location = a new market #CMWorld

@WeedmanFranDev

A4) Employees ripe for being brand ambassadors – but must know what you want and expect, and the importance of their voice. #CMWorld

@JohnHornbeck1

Q4: When you’ve identified your internal experts, meet with them regularly & make it easy for them to contribute content. #CMWorld

@BrookeHowell

@KDHungerford @ChristinKardos lol #cmworld

@CMIContent

A4: Not just 2016! We used our UK #TEAM 2 reach audience of 3mEncourage brand #Advocacy & be open 2 ideas!#CMWorld https://twitter.com/CMIContent/status/684424890821169152

@ATWNetworking

@justinmrobbins Exactly. I like to treat content as if a buddy called me on the phone for help w/ something, like the old days! #CMWorld

@JS_insidepitch

@CMIContent A4: Depends – in our office there’s 14 of us so I can just shout up the stairs! 😉 #CMWorld

@sarahsmall

A1: Brands w/ savvy #contentmarketing always shine brightest. #CMWorld https://twitter.com/cmicontent/status/684420350717763584

@richhowes

@billcush @BrookeHowell Agree! And for distributed teams (like the one I work with at @convince) video can be huge. #cmworld

@ChristinKardos

A4. Get them involved in content creation where you can – they’re the experts after all! #cmworld

@Marketwired

A4: As Don Schultz always says…before you ever start marketing externally, get your internal communications in order. #cmworld

@JoePulizzi

A4- not enough characters to share but Jyske Bank had a great story of how they go their employees to support their brand… #CMWorld

@AmandaSubler

Q4: Employees often make fabulous subject matter experts for content. #cmworld

@jaredpiano

@CTrappe unscripted feels more “honest” as well which converts better #cmworld

@KirkMktg

@mikemyers614 Right. And it also show how important it is from an organisational view. It’s not a bribe. It’s an incentive. #CMWorld

@globalcopywrite

A4: Nourish the growth that you want by empowering employees to be passionate and transparent! #CMWorld https://twitter.com/CMIContent/status/684424890821169152

@ImaniMixon

A4 The war for talent mentality is causing companies to take a harder look at comms for retention, not just recruiting #CMWorld

@PatrickHayslett

@CTrappe Love the stamp of approval! #cmworld

@ShakirahDawud

A3: Every library interaction is a chance to address pain points. Librarians give marketing feedback on customers. #winwin #CMWorld

@webmastergirl

@WeedmanFranDev But once you figure out what works, should be easy to use with others. #CMWorld

@mikemyers614

A4: We involve all of our faculty in the Content process… they are the experts, they write for our blog http://schoolahoop.com #CMWorld

@WheelerCFB

Love this – everyone is in marketing #CMworld https://twitter.com/JoePulizzi/status/684425137165328385

@AnneJanzer

A4: Employees understand technical industry keywords as well as the keywords their target audience uses. Great resource to tap! #cmworld

@allmikehall

@JS_insidepitch @justinmrobbins YES! I love this. @point_it’s brand voice is about talking to smart people who like each other. #CMWorld

@MaureenOnPoint

A4: If our employees aren’t the biggest advocates of our brands, we’re missing the mark. They want tools, knowledge, resources! #CMWorld

@justinmrobbins

Employees always huge opportunity esp #B2B, they’re the brand. Incl in #Brand strategy before content dev #CMWorld https://twitter.com/CMIContent/status/684424890821169152

@creativeoncall

@globalcopywrite Exactly. #CMWorld

@mikemyers614

A4: get the content that’s in your employees head out to the world. #CMWorld

@bernieborges

@justinmrobbins absolutely! #cmworld

@CMIContent

@mikemyers614 They’re typically much closer to customers, too (compared to Dir of Marketing, etc.), so they know the topics to hit. #CMWorld

@BobWest2

The biggest mistake companies make in their content marketing is not utilizing their employees. #cmworld

@RizzoMB

@CMIContent @bernieborges From management to managers, every one should own #contentmarketing – a key factor for us! #CMWorld

@harsham

@MaureenOnPoint @KirkMktg Great breakdown of different channels. #CMWorld

@JimMacLeod

Brands that have an engaging employee community on social is a direct result of employee gratification #CMWorld

@complexkickz

@BobWest2 @mikemyers614 Yes! #cmworld

@ChristinKardos

@CMIContent A4: Create content just for them that focuses ‘proud to be part of it’. Make them feel like members of a great club! #CMWorld

@sarahsmall

A4: When seeking employee brand ambassadors, it’s really important to identify a key group that is both capable and willing. #CMWorld

@sugarsugarcg

A4: They absolutely are. They’re your brand ambassadors that can share a love & passion that customers will admire. @CMIContent #CMWorld

@JS_insidepitch

Q4: When done correctly, your employees won’t mind intersecting your brand with their personal brand. #CMWorld https://twitter.com/JoePulizzi/status/684425137165328385

@ImaniMixon

A4 (part 2): I’ve found internal email newsletters effective. Updates on content created & opps to engage, and forum for new ideas #CMWorld

@JoshZywien

MT @BrookeHowell: Q4: When you’ve identified your internal experts, meet with them regularly & make it easy for them to contribute. #CMWorld

@LRMoore

A4: Ex. I’ll meet w/ client leads & find out what their clients (cancer teams) are hearing from patients. What do the pts need? #CMWorld

@billgreider

@WheelerCFB Us too. They’re the source of the majority of our content. Our job is polish and promote. #CMWorld

@MaureenOnPoint

Yes! #CMWorld https://twitter.com/bernieborges/status/684426050487627776

@CMIContent

Two marketers go on a date and convert each other immediately. #cmworld

@CTrappe

@BobWest2 Good point…people we should be listening to! #CMWorld

@mikemyers614

A4) And in the #nonprofit world, volunteers are also a valuable authentic brand ambassador base. Require the same encouragement. #CMWorld

@JohnHornbeck1

Q4 Identify your internal content experts, enlist sales team who engage with customers and involve them in #content development #CMWorld

@emilybarryPR

@sarahsmall @CMIContent But each of you have a different perspective that can reach a different part of the audience. #CMWorld

@JS_insidepitch

MT @Mr_McFly: A4: If we’re talking internally, you start at hiring. Best employees fully buy-in to the brand… will be advocates. #CMWorld

@ShakirahDawud

A4: ALL staff are part of #Marketing team #Advocacy reaches a BIGGER audience QUICKER #Empower your #TEAM #CMWorld https://twitter.com/CMIContent/status/684424890821169152

@ATWNetworking

@RizzoMB so true! #cmworld

@CMIContent

@WBB_13 Thank you for adding me to your ‘Tweets on ROI’ list #CMWorld

@harsham

A4. At @wistia, team members write blog posts often, making our blog a diverse place of knowledge. That effort makes a difference #cmworld

@margotcodes

Nearly every case study at #CMWorld Sydney included the part where they had to sell #contentmarketing internally. https://twitter.com/JoePulizzi/status/684425873785774080

@globalcopywrite

.@ChristinKardos @LM_Davey Why is such a challenge to gain senior leader support? #brand ambassadors #CMWorld https://www.military1.com/marines/article/539837-marine-corps-considers-new-recruiting-strategy

@Raphaeleads

@emilybarryPR Great point! Don’t miss opportunities that are right under your nose. EE expertise can span a lot of areas. #cmworld

@ChristinKardos

@JohnHornbeck1 That’s a great point! #cmworld

@KirkMktg

.@RizzoMB Agreed! Everyone has a network that they’ve built. It gets exponential as companies grow. #CMWorld

@ToddPatton

A4: Create a process that makes it easy for any employee to contribute. Get them excited. #CMWorld https://twitter.com/CMIContent/status/684424890821169152

@JeremyBednarski

Get internal brand purpose, promise, beliefs in order to guide content and all else #CMWorld https://twitter.com/JoePulizzi/status/684425873785774080

@creativeoncall

Q5: @markwschaefer talks about exploring other social channels. Is there a stigma in trying channels if we’re “late to the game?” #CMWorld

@mikemyers614 very true! With lawn care each market has different problems. Finding content that works everywhere is the tricky bit. #CMWorld

@WeedmanFranDev

A3: Use the event as a jumping off point to continue dialogue, whether across channels or 1-to-1. #CMWorld

@bendgibbons

Q4: To get employees engaged, you need to be 100% authentic in your content. Any BS will alienate them. #CMWorld

@BrookeHowell

Coco Puff is helping me with my #CMWorld tweets today. Gigi is asleep. #lazydog https://t.co/GuueMsX6ZQ

@sugarsugarcg

A4: If employees don’t have time to write content, take your phone out and record your conversation. #cmworld

@jaredpiano

@CMIContent @bernieborges Strong community + positivity = your employees will market & refer you, out of love not obligation. #CMWorld A4

@lollipopghoul

@Raphaeleads @LM_Davey IMO, fear of what they don’t understand. #cmworld

@ChristinKardos

@CTrappe There we go. Too many do this the other way round. #cmworld

@ShakirahDawud

@JS_insidepitch @CMIContent Very true 🙂 #CMWorld

@sarahsmall

A4: How passionate are your employees about your brand? Get motivated people, inspire them, make them feel good about their work. #CMWorld

@ExpWriters

A4 Look at @BuzzFeed. Their employees create & put out engaging content non-stop & eventually build their own fan base. @CMIContent #CMWorld

@hannahgreercook

@WeedmanFranDev Yes, or perhaps the ways to reach them can be the same, customizing the message? #CMWorld

@mikemyers614

@creativeoncall that is so true! @CMIContent @bernieborges #CMworld

@tradegecko

4: Engaging a sales team in marketing can be hit/miss. Talk to them about why customers are blowing them off. And then help. #CMWorld

@tsledzik

@CMIContent @bernieborges It’s important for #marketers to share their insight with employees and encourage them to interact 🙂 #CMWorld

@_zencontent

A4: Then transcribe and polish later. #cmworld

@jaredpiano

But easier said than done. #CMWorld I find it’s best to let them pick the medium. https://twitter.com/bernieborges/status/684426050487627776

@globalcopywrite

.@MaureenOnPoint Analytics, pre-launch testing + surveys are a few ways. An example would be the book Ask by Ryan Levesque #CMWorld

@danielleadairz

A5: Never too late in any channel. Still seeing success in print and in-person events, right? 😉 #cmworld

@JoePulizzi

Powerful idea for companies struggling to produce enough content to meet their goals. #CMWorld https://twitter.com/globalcopywrite/status/684425604201099265

@BobWest2

A4: I have over 30 content pieces in the pipeline from our expert faculty. I am the editor and publisher. #CMWorld

@WheelerCFB

A5: No, especially if your brand can bring something new to the table. #cmworld

@netvantage

@hannahgreercook @BuzzFeed @CMIContent AND that makes sense. Tons of sense. They really are the authentic experts. #CMWorld

@MaureenOnPoint

@CMIContent Personally I’d rather sit on the sidelines a bit and watch how others are using, etc. also before investing time #cmworld

@lindadessau

A5) I think stigma applies more to enterprises and less to new/small biz. But it should always be about reverse engineering goals. #cmworld

@ChristinKardos

@CMIContent @markwschaefer No. Just don’t spread yourself out too thin and focus on those important to your business goals. #CMWorld

@JettMall

@danielleadairz Oooh, excellent. Thanks I’ll go dig that up! #CMWorld

@MaureenOnPoint

A5. Find the channels where your audience is and communicate in an engaging, inbound focused way. Any stigma will fade. #cmworld

@margotcodes

A5 If other channels provide the most value to help those you are aiming to serve, then who cares how “late” you get there? #cmworld 🙂

@LUCYrk78

@margotcodes We do a ton of internal blogging…to communicate. We should leverage those externally much more #CMWorld

@billcush

A5: There’s a learning curve w/new channels, but also enthusiasm when people are in the right seats. #cmworld

@KirkMktg

A1: Apart from pumping out good content, you also need to ensure how effectively people can “consume” it. #CMWorld

@SanelySocial

A4: Employees are your experts. They have the knowledge that your clients & prospects want. Harness & share to start conversations. #CMWorld

@BrandExtract

A5:No. Honesty cuts through that. “Hey.. we’re trying this “___” everyone is talking about. Let us know how we do!” @CMIContent #CMWorld

@JS_insidepitch

@lindadessau solid game plan for sure. #cmworld

@CMIContent

A5: I think that as long as the social channel is still readily accepted, you can’t be late to the game. #cmworld https://twitter.com/CMIContent/status/684426410908205056

@suddenlyfrugal

A5: Better LATE than not at all!#NeverStopLearning Social Media is ever evolving, stay actively involved! #CMWorld https://twitter.com/CMIContent/status/684426410908205056

@ATWNetworking

@suddenlyfrugal absolutely! #cmworld

@KirkMktg

A5: You’re never too late to the game. Sometimes it’s a matter of not knowing that you need until you need it #CMWorld

@katrina_a_reed

@CMIContent @markwschaefer A5: No. Just don’t spread yourself out too thin and focus on those important to your business goals. #CMWorld

@JettMall

A5 No stigma being late to the game w/ new social channels. More like a “get on the bandwagon” stampede. But must ask why? #CMWorld

@PatrickHayslett

@CMIContent A5: “Stigma in trying channels if it’s too late to the game?” #OhHellNo #CMWorld https://t.co/E0M7SlOSAY

@theterencejohn

@CMIContent @bernieborges The power of #socialmedia can make it happen 🙂 Connect, Interact, Explore & take the right decision. #CMWorld

@shreyshtyle

Q4: The beauty is in the eye of the beholder… key will be point of view. #CMWorld

@Mindyjo1981

MT @CMIContent Q4: @bernieborges says employees are biggest opportunity in 2016. How can we reach/engage this critical audience? #CMWorld

@LisaRaymondAZ

A5: Early adoption isn’t a guarantee of success. Doing a channel right is WAY better than doing it first. #cmworld

@AndreaFryrear

@CMIContent @markwschaefer Better late than never – If it’s working, learn from seasoned users and hop in! #CMWorld

@_zencontent

It’s never too late to try an established channel. #cmworld https://twitter.com/JoePulizzi/status/684426651086798851

@gowithfrank

A4: Employees are #brand ambassadors for the company. They are your greatest assets! #cmworld

@BrandLoveLLC

@CMIContent There are only so many hours in the day! #cmworld

@lindadessau

@JS_insidepitch @CMIContent Good point! You can end up with fans that are interested to watch your experiment. 🙂 #cmworld

@ChristinKardos

A5: Don’t think there’s a “johnny-come-lately” stigma. Brands can be just as successful in a channel if they are 1st in or last in. #CMWorld

@ringo66

A5: Nope. When I started blogging in 2009 I felt like I was way too late. So glad I didn’t listen to my inner critic. #CMWorld

@globalcopywrite

A5: Channel strategy, then tactics. Know the audience, psychology and personality of a medium to know it’s a fit! #CMWorld

@gregarious

@JoePulizzi right as long as you’re learning and improving your content to fit the growing platform you can’t be too late. #CMWorld

@billgreider

@WeedmanFranDev Wow … imagine the brand building power if you got even half of them to be socially active! #CMWorld

@BobWest2

Invite your employees to participate. Ask for feedback regularly and praise for that feedback. #CMWorld

@Nicole_Smartt

A5: Never too late to be helpful…if your target’s there, so should you. Use it as a hook: “Hi, we’re new here, how can we help?” #CMWorld

@mikemyers614

A5: Who cares about late? If our customers are on that channel, I can join whenever, I would think. #CMWorld

@billcush

A5: Personally, I like to watch others take the first steps. See what sticks, then take it to the next level. #CMWorld

@webmastergirl

A5 almost all of us were “late” to any particular channel. Just jump in, start learning, and start executing. #CMWorld

@JimMacLeod

A5: There is still so much I (and others) could be doing more and better on the channels we’re already on #cmworld

@lindadessau

A5. It’s never too late! Providing value to your audience on social media is really the most important thing. #cmworld

@Marketwired

A5) It’s never too late! Get out there + try it! #CMWorld

@torriegundersen

A5 If our TA or customers are/will be there, explore otherwise leave it #cmworld https://twitter.com/CMIContent/status/684426410908205056

@varunkr842

A5: Businesses need to do this at their own pace, market dependent. Ask: is it right for us now? Later? #cmworld https://twitter.com/CMIContent/status/684426410908205056

@MaureenOnPoint

A5: Get your content out there! Make your content more accessible, broaden your reach with your content on all different channels. #CMWorld

@village_print

21 Content Marketing Predictions for 2016 #CMWorld #publishing https://contently.com/strategist/2016/01/04/21-content-marketing-predictions-for-2016/?utm_source=TCS-newsletter&utm_medium=email&utm_campaign=2016-predictions

@stefanolabate

A5: Focus on fewer channels that make sense. You can’t be everywhere. Double down on channels that work & forget the rest. #cmworld

@JoePulizzi

And their own app! My daughters, ages 18 and 20, look to @BuzzFeed for their daily news! #cmworld. https://twitter.com/hannahgreercook/status/684426571050975232

@suddenlyfrugal

A5: No, especially if your target audience is active there. #CMWorld

@LRMoore

@theterencejohn lol #cmworld

@CMIContent

.@ChristinKardos @LM_Davey but even we the “metrics” are laid out: listening, change & adaptation is “hard.” Thus #Leadership #cmworld

@Raphaeleads

If your stories are worth sharing, employees will share them. Encourage them and teach the tools. Don’t teach the message. #cmworld

@CTrappe

@CMIContent @markwschaefer Q4: Who’s counting? No one cares if you’re late to the party as long as you having something cool to say #CMWorld

@ImaniMixon

This! A4: As Don Schultz always says…before you ever start marketing externally, get your internal communications in order. #cmworld

@BradLawless

A5: The only way you’re too late in the game is if your audience no longer wants to listen to you. #CMWorld https://t.co/eouN92uKgz

@Mr_McFly

@BobWest2 @mikemyers614 Great point! If you’re not listening to those most in tune w/customers, you’ve missed out. #CMWorld

@bendgibbons

@jaredpiano True dat. 15min at the water cooler can beat out assigning “homework” or another meeting. #cmworld

@tsledzik

@CMIContent A5: Better late than never! New brands are launched every day and they start from scratch – no shame in that! #CMWorld

@sarahsmall

A5: Being “late” to a sm channel is only a problem if your customers were the early adopters. @CMIContent #CMworld

@AnneJanzer

A5: No. If that were the case, only one company would be doing email marketing. #cmworld

@shawn_turner1

A5: And there’s nothing quite like a fresh voice to keep things interesting. #CMWorld https://twitter.com/mikemyers614/status/684427022903435266

@globalcopywrite

Q5 You have to meet your target audiences where they are. If that’s a new social channel, look into adding it to your mix #CMWorld

@emilybarryPR

A5: It’s never too late to embrace a social channel, if your audience is there. #CMWorld

@bernieborges

A5 you’re only too late for the game w/a social channel if your audience has already moved on. #CMworld #FriendsterRIP

@SFerika

A5: Everyone will be late to a game once in their life. If you miss the game (& its the super bowl) (& your the coach). Diff story. #CMWorld

@justinmrobbins

A5: There is always the “Poser” thought in the back of my mind. I watch successful companies using the platform, then decide #CMWorld

@WheelerCFB

MT @CMIContent: Q5: @markwschaefer talks about exploring other social channels. Is there a stigma in trying channels if we’re late? #CMWorld

@ShakirahDawud

@ChristinKardos @CMIContent Fans will like helping you through the process. It’s a 2-way street. Learn from them, empower them. #CMWorld

@JS_insidepitch

Love the little sweater! It’s 20 degrees here today. Need to take my dogs to @PetSmart for new sweaters! #CMWorld https://twitter.com/sugarsugarcg/status/684426475815108608

@suddenlyfrugal

A5) No “stigma” to being late to a channel. And one advantage is that you can listen and learn from what others have tried there. #CMWorld

@JohnHornbeck1

If there is a stigma it’s still important to continue challenging yourself & learning more as you go. Only way to grow. #cmworld

@KirkMktg

A5: Only if your approach w/ that channel is lazy, inauthentic & ad-hoc; true of any channel at any time. #CMWorld https://twitter.com/CMIContent/status/684426410908205056

@JoshZywien

A5: Every new channel is a new opportunity and you should consider them all. Better late then never! #CMWorld

@ExpWriters

A5, Pt. 2 And not every channel is right for your audience. #CMWorld

@webmastergirl

@margotcodes we take a look at our channel plan every six months and reevaluate what our audience wants/expects. So important. #cmworld

@CMIContent

@CMIContent Never too late to join a network. You may be a little behind but a strong network will last and be worth your time #CMWorld A5

@lollipopghoul

@webmastergirl Yup. Limited resources mean we need to be strategic with our effort. Be smart, watch, then try. #CMWorld

@MaureenOnPoint

@Raphaeleads @LM_Davey But: in that onion there are layers underneath & eventually you hit one that doesn’t give warm fuzzies. #cmworld

@ChristinKardos

@BobWest2 tell us about it! It’s a huge opportunity and something we will definitely be trying to take advantage of! #CMWorld

@WeedmanFranDev

A5: Being “late” to MySpace would have saved a ton of time actually 😉 #cmworld

@JoePulizzi

@JoshZywien very true, hard work & solid strategic approaches can overcome stigmas #cmworld

@KirkMktg

A5: All that matters is that you are maintaining a channel well when you are there. It doesn’t matter when you show up #cmworld

@MarketerGizmo

Important reminder #CMWorld https://twitter.com/webmastergirl/status/684427362532999172

@CMIContent

Yes, this! #CMWorld https://twitter.com/JoePulizzi/status/684427135877050368

@jaredpiano

And this! #CMworld https://twitter.com/AndreaFryrear/status/684426929584340996

@AnneJanzer

@Nicole_Smartt Praise and respect are such keys to empowering your workforce Nicole. So many miss the mark. #CMWorld

@JS_insidepitch

@JoePulizzi it would have! #cmworld

@Marketwired

A5: Better late than never? #CMWorld

@sugarsugarcg

@AnneJanzer Then we can learn from our customers – what a neat opportunity for growing the relationship #cmworld

@lindadessau

@JoePulizzi Yes! 🙂 #cmworld

@KirkMktg

A5: #earlyadoption isn’t for a lot of companies. There’s no shame in coming on board with something later on. #CMWorld

@BrookeHowell

Hahahahahaha. #CMWorld https://twitter.com/JoePulizzi/status/684427481848229889

@mikemyers614

@JimMacLeod So true! I was not about Instagram at all when it first came out + now it’s one of my fav channels! #CMWorld

@torriegundersen

The pain of any human being anywhere in the world causes…https://bit.ly/1ZLJf9N #TransformationTuesday #CMWorld https://t.co/WkcwdsNZP9

@blcastro2

@CMIContent @markwschaefer Better to plan how your brand can make the most of a network before jumping in and wasting time 🙂 #CMWorld A5

@BitcookieNC

@JoePulizzi That was me! Phew! #CMWorld

@JimMacLeod

A5b Being a Late comer, you know how to optimize it to take full advantage, Just Do It 🙂 #cmworld

@varunkr842

A5 If we stay connected w/ our audiences & understand what makes them tick, we won’t be late to the game. We’ll be right on time. #cmworld

@KDHungerford

HA! EXACTLY. That’s why it pays to be judicious with resources. Particular if you resources are limited #cmworld https://twitter.com/JoePulizzi/status/684427481848229889

@MaureenOnPoint

Ha! #CMWorld https://twitter.com/JoePulizzi/status/684427481848229889

@CMIContent

It’s not about being first or last, it’s about providing solid content, being a person of value, & engaging with your audience. #cmworld

@Nicole_Smartt

A5: The only social channels that should matter are the ones where your audience hangs out the most. #cmworld

@BrandLoveLLC

@CMIContent A5: Leaving a channel that doesn’t work for your brand is much harder than starting one. Strategy first, then act. #CMWorld

@sarahsmall

A5: If you’re a good brand, your customers will be glad to see you finally joining the party. #CMWorld

@JeremyBednarski

@CMIContent A5 I see more clients concerned w/ looking stupid due to inexperience but tell them they have to get in the game! #CMWorld

@BobWest2

A5: Never too late, but often too early. Many folks hop into a new channel w/o understanding its strategic value. #cmworld @CMIContent

@BradLawless

@jaredpiano Agreed: find the method that makes it easy for them to contribute. Could be an interview, repurposing a presentation… #CMWorld

@BrandExtract

That’s a good benchmark. I like that. #CMWorld https://twitter.com/JeremyBednarski/status/684427706650509316

@MaureenOnPoint

A5: It never hurts to try. Example: who would’ve expect such content success from @JohnDeere? #CMWorld https://twitter.com/CMIContent/status/684426410908205056

@ToddPatton

@lollipopghoul @CMIContent Like jumping into a pool. Once you’re wet, nobody knows how long you’ve been there. No online wrinkles. #CMWorld

@JS_insidepitch

This is very cool @WheelerCFB Where is your school district? #CMWorld

@suddenlyfrugal

@torriegundersen Same here. I’m spending a ton of time learning Snapchat even though it’s 5-6 years old. #CMWorld

@JimMacLeod

@BobWest2 Sick of listening to myself beg, Bob. Decided to take a different approach this year. #CMWorld. It’s a new bonus, not added work.

@globalcopywrite

What platforms have you found to be the most successful? #CmWorld

@Nicole_Smartt

Q6: Conversely, @feldmancreative predicts a cut in the number of social channels used to increase effectiveness. What do you think? #CMWorld

A5: Nothing wrong with not being an early adapter as long as you join in ready to go. #CMWorld

@bendgibbons

@sarahsmall true. But recognizing that need is key. #cmworld

@CMIContent

A5) In addition, the new channels themselves change and mature. I tend to do some low profile play when on a new channel. #CMWorld

@JohnHornbeck1

Focus focus focus and prioritize for results! #CMWorld https://twitter.com/JoePulizzi/status/684427135877050368

@CarrieCHernande

A5: You’re only late to a new network if your audience is the early adopters. If your audience is there, you’re not late! #CMWorld

@sugarsugarcg

@JS_insidepitch @lollipopghoul @CMIContent Until you’re in the pool too long! #CMWorld

@MaureenOnPoint

So true, @lindadessau! Asking customer for advice and guidance is great marketing #CMworld https://twitter.com/lindadessau/status/684427562886520832

@AnneJanzer

A5 You can be fat & happy on leftovers. The more ppl flock to a trendy medium, the more long tail is available from everything else #CMWorld

@PatrickHayslett

A5: KEYS TO CONTENT DELIVERY ON ANY CHANNEL:1. Your content fits the channel;2. Your audience wants to hear from you there. #CMWorld

@Mr_McFly

@BradLawless @CMIContent *Cough* Ello *Cough* 🙂 #CMWorld

@sarahsmall

A6. Absolutely agree. There’s no reason for us to be absolutely everywhere. Find what works and leverage it. #CMworld

@margotcodes

@JimMacLeod Lol right? It’s never too late! #CMWorld

@torriegundersen

A6: Focusing on 2-3 platforms allows you to be more effective & establish greater expertise. #cmworld

@KirkMktg

@gregarious @torriegundersen Right now @garyvee is killing it promoting Snapchat. Follow him to learn more. #CMWorld

@JimMacLeod

Q6: Conversely, @feldmancreative predicts a cut in the number of social channels used to increase effectiveness. What do you think? #CMWorld

@BrookeHowell

@billcush @margotcodes Love this idea — let them learn by being on the “receiving end” to help them see the potential value. #CMWorld

@BobWest2

5: @goodyear just joined twitter in late Dec and got my attention (contests, tie-ins to Bowl game) #CMWorld

@tsledzik

A5: If you can provide value to your audience and authentically engage with them…Better late than never! #CMWorld

@ImAGirl_YouKnow

A6: I think doubling down where successful is wise, but never give up on options to innovate #CMWorld

@gregarious

A5: what if your customers are on MySpace? #CMWorld https://twitter.com/CMIContent/status/684427667366633472

@bernieborges

Consumers will never…Love a Brand… until the Employees Do First. #CMWorld @CMIContent @LaurelGlen https://t.co/kfVHRMbl7M

@amylieberfarb

@MaureenOnPoint @lollipopghoul @CMIContent Well that’s only in the pool. You don’t get wrinkles on online platforms. #cmworld

@JS_insidepitch

A6: Just as you should be on channels where your audiences are, don’t go where they aren’t. #CMWorld

@mikemyers614

#TeamContent @ConnectiveDX encourages employees to contribute by writing, but also design, dev, community engagement & more. #CMWorld

@carmenhill

A6) I see his point. More social channels means more drag if trying to be everywhere. Focus and streamlining might be better. #cmworld

@ChristinKardos

@CMIContent @FeldmanCreative Very reasonable to use fewer networks for stronger community. Be focused and diligent! #CMWorld A6

@BitcookieNC

A6: Agree. After trying and testing platforms, finding and increasing efforts on what has been successful is important. #CMWorld

@billgreider

Q6: Maybe it isn’t the number of channels you use, but how they all work together for creative and consistent messaging. #CMWorld

@WeedmanFranDev

This. A thousand times: this. #CMWorld https://twitter.com/sarahsmall/status/684428040500330496

@MaureenOnPoint

A6 Focus where you can do the most good, with what you have. No sense in spreading yourself too thin. #cmworld Effective and helpful is key

@LUCYrk78

@CMIContent A6 I like the idea of fewer, simpler, more effective, playing to your strengths #cmworld

@lindadessau

A2: Platforms come and go. SM changes every day. I repeat, every day. What stays is our cognition to tackle new challenges. #CMWorld

@SanelySocial

@Nicole_Smartt Absolutely. #CMWorld

@JS_insidepitch

@ChristinKardos well said! #cmworld

@KirkMktg

A6 Choose your Top 5 channel and give your 100%, no need to give 50% to 20 channel #cmworld https://twitter.com/CMIContent/status/684427898229403649

@varunkr842

Q6: If you focus on quality, you have to cut back on channels unless you have unlimited budgets. (Is there such a thing?) #CMWorld

@globalcopywrite

@JoePulizzi MySpace taught me everything I ever needed to know about html 😉 #CMWorld

@JettMall

@JS_insidepitch Tell that to the brands who CONTINUED marketing on MySpace after it’s time. HA! #cmworld

@MaureenOnPoint

@mikemyers614 But your customers ARE everywhere. Maybe not as customers, per se, but as people. #cmworld

@martinlieberman

A6: You just need to be where your audience is & that could change at any point #cmworld

@MarketerGizmo

@CMIContent @FeldmanCreative Solid prediction. Spreading yourself too thin over too many channels can be creatively exhausting! #CMWorld

@_zencontent

@marksnyd I’m here for you. #CMWorld

@mikemyers614

A6: So True. Less is more. Be Amazing in one channel. Use the rest for listening and research. #cmworld

@JoePulizzi

@CMIContent @FeldmanCreative A6 Only you know how many channels you and your team truly have time to commit to. #NoShinyObjects #CMworld

@SFerika

A6: If you focus on quality, you have to cut back on channels unless you have unlimited budgets. (Is there such a thing?) #CMWorld

@globalcopywrite

@globalcopywrite Right? Sign me up. 🙂 #cmworld

@ChristinKardos

It’s a matter of relevance; most will benefit from focusing limited resources on most relevant channels #CMWorld https://twitter.com/CMIContent/status/684427898229403649

@creativeoncall

A6: As we can see from most of the responses today. Focus on where your audience is. #cmworld https://twitter.com/CMIContent/status/684427898229403649

@gowithfrank

A6 When you try to reach everyone, you end up reaching no one. Focus on 1:1 connections where your people are 🙂 #cmworld

@LUCYrk78

Q6: Agree. You don’t need to be on every social channel, just the few your audience uses most #CMWorld

@BrookeHowell

A6: I think @JoePulizzi said “stick with what works.” Channels won’t disappear per se, but brand engagement may reduce on some. #CMWorld

@ringo66

A6: Good! We only have so much energy to put towards social channels. We need to focus. #CMWorld https://twitter.com/CMIContent/status/684427898229403649

@JimMacLeod

A5 Not at all. If you can create solid, valuable content for your audience then it won’t matter you were late to the game. #CMWorld

@Ceas_Gomez

A6: As @JoePulizzi said ‘Focus on the ones that make sense’ for YOUR audience So get to know them better! #CMWorld https://twitter.com/CMIContent/status/684427898229403649

@ATWNetworking

Solicit feedback from customers & employees. Make sure to have an open line of communication & environment that welcomes feedback. #CmWorld

@Nicole_Smartt

A6. A sharper focus on providing value on certain channels – where your audience is – rather than “being everywhere” makes sense. #cmworld

@Marketwired

@martinlieberman Can’t serve everyone (or you’ll be serving no one…fast). #CMWorld

@mikemyers614

A6) Agree. Focus on where your core ideal audience is, and use those channels more effectively, instead of spreading too thin #cmworld

@Serious_Vanity

A6 Understand what channels are performing the best given your KPIs and focus your efforts there. #CMWorld

@emilybarryPR

A6: If I have social media fatigue, I’m not alone. Yes, fewer, please. Guessing will be based on demo #cmworld https://twitter.com/CMIContent/status/684427898229403649

@suddenlyfrugal

Q6: Also, you really only want to be on the social channels that make sense for the content you have to share. #CMWorld

@BrookeHowell

@JS_insidepitch @lollipopghoul @CMIContent Is it better to go via the stairs without fuss, or do cannonball right in the middle? 😉 #CMWorld

@sarahsmall

A6: You have to focus on the channels that make the most sense to you and your customers #CMWorld

@katrina_a_reed

A6: I hope that’s true. Marketers need to get over our social media FOMO. It should be FOMA (Fear Of Missing Audience instead) 🙂 #cmworld

@AndreaFryrear

A5ptB: And show of hands, who actually updates does the new upgrade the day it goes live? #CMWorld

@bendgibbons

@MaureenOnPoint HAHAHA.. Maybe there was one MySpace guy left. Can you still create a MySpace? #CMWorld

@JS_insidepitch

A^: If you analyze how effective you can be on ANY channel BEFORE you use it, you won’t have to count the number you’re on. #CMWorld

@Mr_McFly

A6: Agree you don’t need to be on EVERY platform. If your audience is there, then you should consider. Don’t go just to go. #cmworld

@shawn_turner1

A5: leverage! Know your stuff! Each business has unique social needs. #CMWorld

@Mindyjo1981

Another thing to consider is that some platforms aren’t relevant for different users/clients. Stay on brand. #cmworld

@KirkMktg

A6) This is so resource dependent. Do you have tons of people to test measure and compare? GO FOR IT. No? Be judicious. #CMWorld

@MaureenOnPoint

A6: Social should always be purposeful. If your audience isn’t using a platform, why are you? Use your time/resources strategically #CMWorld

@BrandExtract

A6: It’s all about the audience. Don’t waste time on networks that aren’t reaching your target. #CMWorld

@sugarsugarcg

Ha! love this! #CMWorld https://twitter.com/AndreaFryrear/status/684428519766667264

@AmandaSubler

@mikemyers614 Totally agree. Just saying, this whole “be where your customers are” thing doesn’t always hold water. #cmworld

@martinlieberman

A6: Every business is different (B2B, B2C), and your audience will dictate what social channels to use. #CMWorld https://twitter.com/CMIContent/status/684427898229403649

@ToddPatton

@JoePulizzi The listening/research aspect of social continues to be undervalued by brands. You don’t have to talk to be effective. #CMWorld

@ActualKats

A6: (part2) Although still be open to the idea of testing NEW mediums & revisiting old ones, as they evolve #CMWorld https://twitter.com/CMIContent/status/684427898229403649

@ATWNetworking

It pays to be inclusive and provide different ways to contribute, playing to their strengths/interests. #CMworld https://twitter.com/carmenhill/status/684428182544515072

@SFerika

@sarahsmall @lollipopghoul @CMIContent I would swan dive and then get in line with the other synchronized swimmers! Ha #CMWorld

@JS_insidepitch

@CMIContent @bernieborges A4: Offer incentives. Understand that they’re already busy and you have to make it worth their time #CMWorld

@atxcopywriter

A6: Focus on where your customers are and measure which of those channels work best for your end goal. #CMWorld https://twitter.com/CMIContent/status/684427898229403649

@JeremyBednarski

@shawn_turner1 we like the word, “consider.” Even if some of your target audience in on a platform, you simply can’t be everywhere. #cmworld

@CMIContent

It’s simple! Go where your customers are and make a huge impact! #cmworld

@Nicole_Smartt

@JS_insidepitch AAWWWKKWWAARD. Apparently people still use it for bands. DUNNO. #CMWorld

@MaureenOnPoint

Word. Plus “Listen to listen, don’t listen to speak [or promote]….” AM Tremonti #cmworld https://twitter.com/JoePulizzi/status/684428342775394304

@jgombita

@martinlieberman Hmm. Resource constraints? #CMWorld

@mikemyers614

@AmandaSubler @AndreaFryrear down with #SocialFomo! #cmworld

@Marketwired

A6 I think you will hear ppl recommend a focused strategy but see them practicing spray & pray. #CMWorld

@PatrickHayslett

@ToddPatton Absolutely! #cmworld

@KirkMktg

A6: Regardless you shouldn’t be falling into the trap of trying to be everything to everyone on every platform- @JoeStella #CMWorld

@ContentCouncil

A6: Choose the social channels that work for you. Nix the rest. Trying to be everywhere results in redundant posts & feed fatigue. #cmworld

@pisarose

@lollipopghoul @JS_insidepitch @CMIContent PRUNY MARKETING HAPPENS. Trendy t-shirt slogan? I THINK SO! #CMWorld

@MaureenOnPoint

A6: Try new channels, measure which ones have best engagement, then scale back. #CMWorld https://twitter.com/globalcopywrite/status/684428279453974528

@jaredpiano

A6: Some channels are more beneficial than others. Where your audience is should be your main focus but don’t neglect what you have #cmworld

@netvantage

@pisarose Right, don’t spread your resources too thin. #cmworld

@KirkMktg

A6: For companies with small teams and limited resources, it’s much better to focus efforts on a select few networks that work. #CMWorld

@sugarsugarcg

@JimMacLeod I agree! Wouldn’t be such a bad thing if it means better engagement & more time to create better content @CMIContent #CMWorld

@hannahgreercook

Less is more. Go with what you know. Do it best and forget the rest… I couldn’t agree more! #cmworld https://twitter.com/CMIContent/status/684427898229403649

@KDHungerford

@mikemyers614 Yup. We’re on the same page. I’m just playing devil’s advocate. #cmworld

@martinlieberman

.@AndreaFryrear great! How important is having a systematic process in place 2 leverage large #s of employee #brand ambassadors? #CMWorld

@Raphaeleads

A6:The channels you use depends on your brand & your fans. No forumla can dictate what you do, and who your fans are. @CMIContent #cmworld

@JS_insidepitch

A6) I’d add that I think it’s OK to experiment in order to get some actual data to drive your choice of platform(s). #cmworld

@ChristinKardos

A6: We do not get overloaded… We focus on four, and monitor the others to see if our audience is there. #CMWorld

@WheelerCFB

@CMIContent @markwschaefer A5: Businesses should always ask first if the channel is right for them and their audience. #CMWorld

@atxcopywriter

A6: Different things work for different brands. Sometimes it might be more effective to focus only on a couple of channels. #CMWorld

@ExpWriters

I think that’s good advice no matter how big you are! @sugarsugarcg #CMWorld

@gregarious

@JS_insidepitch @CMIContent Exactly, your audience should determine your channels. #cmworld

@KirkMktg

Feed fatigue! Love it! @pisarose #CMWorld https://twitter.com/pisarose/status/684428851968016384

@jaredpiano

@margotcodes TRUTH. I’m in-house B2B & our audience isn’t on Snapchat, so why would we be? Makes us seem less legit if we were IMO. #CMworld

@chelsysayshi

That’s the damn truth. > “Marketers need to get over our social media FOMO. It should be FOMA (Fear Of Missing Audience instead)” #cmworld

@BradLawless

A6: Hey @FeldmanCreative: A cut in social channels makes perfect sense to me too. ? #cmworld

@BrandLoveLLC

A6: Focus efforts, energy & talent on the audience & platforms that make a positive impact on your program’s success. @JoeStella #CMWorld

@ContentCouncil

The Future of Content Marketing: Integration, Optimization and Participation https://airtweets.com/go/47DoOXpE #CMWorld https://t.co/VU1LV77Pfm

@jessicataylorme

@CMIContent @FeldmanCreative Focus on the channels where your customers hang out. It makes no sense to spread yourself out too thin #CMWorld

@JettMall

YYYEEESS. A perfect description! #CMWorld https://twitter.com/jaredpiano/status/684429091223646209

@MaureenOnPoint

@MaureenOnPoint @lollipopghoul @CMIContent More like “MARKETING SHRINKAGE HAPPENS.” #Seinfeld #CMWorld

@JS_insidepitch

A6: Consumers are in “social media overload.” 2016 will see fallout in some channels. #CMWorld

@bernieborges

Years ago I did “profiles” of ppl who made up different depts. Quite popular, internally AND externally. #cmworld https://twitter.com/jaredpiano/status/684425878856536064

@jgombita

A6 For sure. I love Twitter, but have recently had trouble justifying its value to meet our goals. Anyone in a similar boat? #CMWorld

@Ceas_Gomez

@CMIContent @FeldmanCreative A6: This sounds right to me! Trying to overextend yourself ≠ recipe for success #CMWorld

@atxcopywriter

@ActualKats Actually, you could just use social platforms as “listening posts” and probably do just fine. #CMWorld

@JoePulizzi

@JS_insidepitch @lollipopghoul @CMIContent BWAHA nice. #CMWorld

@MaureenOnPoint

@mikemyers614 As somebody suggested the other day to me, we need a sarcasm/not serious font for Twitter. Ha! #cmworld

@martinlieberman

Lose it or use it simply as a place for customers to reach you maybe? #CMWorld @CMIContent https://twitter.com/JoePulizzi/status/684427135877050368

@hannahgreercook

6: @rainmakerFM dropping their FB page made for an interesting case study this past year. #CMWorld

@tsledzik

Use the channels your audience uses. #cmworld

@KirkMktg

@chelsysayshi @margotcodes Good point! And to go even further, maybe some B2B could/should be there. Vertical matters, too. #cmworld

@ChristinKardos

@BobWest2 fair point! And it’s the beauty of the franchise model. What works for one-person can likely work for another! #CMWorld

@WeedmanFranDev

Right on @ChristinKardos #CMWorld https://twitter.com/lm_davey/status/684429138422280193

@Raphaeleads

A6) – Part 1 – We will continue to see new channels, and brands will continue to explore ones that offer something new . . . #CMWorld

@JohnHornbeck1

A6. Build around audience “moments that matter”–not channels per se #CMWorld https://twitter.com/CMIContent/status/684427898229403649

1/5/2016 11:40 am

@wilsonraj

A6: Important consideration: Is our brand also delivering #custserv through social? If so, do we market in all of the same? #CMWorld

@justinmrobbins

Q7: @amandatodo predicts the trend from “more content” to “the right content.” How will your company implement this shift? #CMWorld

@martinlieberman Or at least bold and italics. Color? #CMWorld

@mikemyers614

Facebook is still very big for us… Majority 30 to 50 year old females (moms of students) #CMWorld https://twitter.com/ExpWriters/status/684429024060399618

@WheelerCFB

@hannahgreercook @CMIContent I think social will continue to fragment, but it’s nice to dream that it will consolidate. #CMWorld

@JimMacLeod

A6) – Part 2 – . . . but I also think that brands will consolidate their resources into the channels most effective for them. #CMWorld

@JohnHornbeck1

@Ceas_Gomez I’m come to recognize that Twitter is my water cooler but not likely my most effective marketing platform #cmworld

@lindadessau

A6. Taking time to set up strategy for channels that won’t give you as much engagement & don’t have audience is a waste of time & $ #cmworld

@margotcodes

@mikemyers614 That would work for me! #cmworld

@martinlieberman

@SFerika @martinlieberman I’m skeptical on my abilities but REALLY wanna try those Oreo stuffed choc chip cookies!!! #CMWorld

@LUCYrk78

A6) You don’t need to be on *every* channel. Frankly, it won’t work. Stick to the channel(s) that your audience is on #CMWorld

@torriegundersen

Curious, in your sector (education), which four work for your needs? #CMWorld https://twitter.com/WheelerCFB/status/684429023716323329

@suddenlyfrugal

@lollipopghoul @sarahsmall @CMIContent How about Belly flop? #CMWorld

@JS_insidepitch

Can also cause your brand to profile “jump the shark” @pisarose. Who wants to be bombarded by same company everywhere? #cmworld

@jgombita

A7: I feel sorry for any brand marketers that still believe more and more content is a good strategy. #cmworld

@JoePulizzi

I think there are a ton of professionals who made “taking part in more #cmworld Twitter chats” one of their New Years Resolutions.

@gowithfrank

@ChristinKardos @margotcodes A reminder to focus on what works best for your company, not just what’s popular. #cmworld

@chelsysayshi

@bernieborges Agree. I hardly check some of my personal SM accounts because there is too much to keep up with. #CMWorld.

@LexieKimball

@CMIContent Focus. #CMWorld

@itzzhussain15

@chelsysayshi Same for me! In-house B2B. Can’t wait time on Periscope, Instagram etc. Doesn’t make sense for audience or content. #CMWorld

@sugarsugarcg

A6: we started with 6-7 social media channels but now focus on 3-4 which are audience is most active on. #CMworld https://twitter.com/cmicontent/status/684427898229403649

@tradegecko

A7: I think (hope!) #brands will start to pull back on quantity and focus more on quality. #CMWorld

@mikemyers614

@SFerika @LUCYrk78 Right back at you, Erika! I hope you had fun holidays. 🙂 #cmworld

@martinlieberman

“Social media overload.” I can attest to that, and it’s only January 5th. #CMWorld

@MoninaW

I agree @LM_Davey we can call is an orgs “Center of Gravity” #CMWorld @ChristinKardos https://twitter.com/lm_davey/status/684429430480048129

@Raphaeleads

A7: Give audience content they want & enjoy. #cmworld

@KirkMktg

@CMIContent A7: “Would I want to share this? Would this make me take action?” If either of these is ‘No’, it’s not going out. #CMWorld

@sarahsmall

@LUCYrk78 @SFerika Mmmmmmmmmmmmmmmmm … I’ve made those before. They’re DELICIOUS! #cmworld

@martinlieberman

A6: I can see collapse/integration of macro-channels & more creation of/emphasis on micro-channels, w/focus on engagement & #WOM. #CMWorld

@bendgibbons

@CMIContent @amandatodo A7 For me “the right content” is going to be super-focused on the ideal customer I want to attract #cmworld

@lindadessau

A7 Daily listening and being a PART of the community to know precisely what they want from our content. #cmworld

@LUCYrk78

A7: If you have to shift from more content to the right content, you’re late. Get your stuff together. #CMWorld https://t.co/x2dicV1wJA

@Mr_McFly

Less is more has become the latest #blogging must. #cmworld

@KirkMktg

.@jaredpiano Filters & notifications will become more valued by content consumers. Identical messages via multiple channels–NO. #CMWorld

@pisarose

A7: Measure what content was successful in the past and focus on those topics/platforms. #CMWorld https://twitter.com/CMIContent/status/684429416437399552

@JeremyBednarski

A7 #cmworld By using more surveys and paying more attention than ever to analytics.

@gowithfrank

A7. Keep your overarching “why” at the core of all #ContentMarketing efforts. #cmworld

@Marketwired

@martinlieberman I would put that font to good use! #CMWorld

@BrandLoveLLC

@WheelerCFB same here. Our main demographic is women aged 35-65+. Facebook is where it’s at. #CMWorld https://twitter.com/WheelerCFB/status/684429440974114817

@billgreider

@mikemyers614 I wish for that too Mike. #CMWorld

@JS_insidepitch

A7: We are trying to “declutter” our content. Removing redundancy, curating content when possible, and focusing our efforts. #CMWorld

@sugarsugarcg

A7) It’s not about what they see, it’s about what they DO. Your value proposition + your CTA have to crush it. Focus there first. #cmworld

@ChristinKardos

@JoePulizzi Absolutely! Much easier to listen in multiple platforms and speak in one or two vs trying to be everywhere all the time #CMWorld

@ActualKats

@jgombita True that, Judy! #CMWorld

@pisarose

Good idea – but make sure you ask for permission first #CMWorld https://twitter.com/jaredpiano/status/684426474988802048

@atxcopywriter

@CMIContent @amandatodo We focus on finding & answering questions our readers are asking, so they have real reward online. #CMWorld A7

@lollipopghoul

A7: Perfect Planning Prevents Poor Performance. More keyword research prior to developing and writing content. #cmworld

@netvantage

As our ideological combatants are proving with their trend hijacking, repetition is a key to persuasion. Co’s won’t give that up. #CMWorld

@PatrickHayslett

@JS_insidepitch It’s a goal, right? #CMWorld

@mikemyers614

@sarahsmall @lollipopghoul @CMIContent Even if it stings! #CMWorld

@JS_insidepitch

A7: Marketers struggle with keeping up w/tech, so we’re shifting focus 2customer ed + DELIGHT. less=more #CMWorld https://twitter.com/CMIContent/status/684429416437399552

@MaureenOnPoint

A7 Relevant #Content with quality matters #cmworld https://twitter.com/CMIContent/status/684429416437399552

@varunkr842

@JoePulizzi Don’t you think content should be good? #CMworld

@itzzhussain15

A7: Definitely easier said than done. More planning. More research. More testing. More talking (with mouth) to real customers. #CMWorld

@globalcopywrite

A3: Seeing someone live, seeing how they react, seeing how much passion they have in their eyes towards what they do. That! #CMWorld

@SanelySocial

A7: By creating semantically relevant content. Ranking for categories and not for specific keywords will be a SEO theme of 2016. #cmworld

@allmikehall

A6: Diversity is key! Find the best fit and leverage, “work it girl!” Less isn’t always more when it comes to options. #CMWorld

@Mindyjo1981

“Our goal should be to create the minimum amount of content for the maximum amount of impact” per @Robert_Rose #cmworld

@JoePulizzi

@netvantage so true! #cmworld

@KirkMktg

Q7: That pretty much sums up our social strategy. #CMWorld

@WeedmanFranDev

A7: Creating buyer personas to understand the unique needs of each of our customers, then focusing content on those buying habits #CMWorld

@katrina_a_reed

A7. Quality over quantity. Seriously. I get giddy waiting for some of my favorite bloggers WEEKLY posts. #CMWorld @CMIContent @amandatodo

@hannahgreercook

I foresee many more #niche sites in 2016! https://en.wikipedia.org/wiki/List_of_social_networking_websites #CMWorld

@Nicole_Smartt

@sugarsugarcg A7: ooph. Us too. 10-year-old blog: awesome and terrible at the same time! #cmworld

@AndreaFryrear

@sugarsugarcg love the term “declutter” used here #cmworld

@CMIContent

A7: Approach of answering questions is helping us focus. Working on white papers, case studies, blogs that will help our clients. #CMWorld

@sugarsugarcg

@JoePulizzi I agree #CMWorld

@itzzhussain15

A7) Quality over quantity! *drops the mic* #CMWorld

@torriegundersen

@ChristinKardos Great point. Carving out time to trial a pilot is a great way test the waters and make the case for management. #cmworld

@KDHungerford

A7: We’ve reduced the amount of social noise we create, and it’s enhanced engagement. #CMWorld

@JimMacLeod

A7: By writing, producing, and creating content that is analytically based. #CMWorld https://twitter.com/CMIContent/status/684429416437399552

@ToddPatton

@MoninaW I agree. Part of it is too many ads…and too many ads disguised as posts. #CMWorld

@JeremyBednarski

A7: Can’t say it any better than @JoePulizzi, so I won’t try… #CMWorld https://twitter.com/JoePulizzi/status/684429614052065281

@JoshZywien

@hannahgreercook @CMIContent @amandatodo totally the goal! Keep people excited and anticipating more! #CMWorld

@LUCYrk78

A7: Often overlooked in the “right content” discussion: the sales conversation. The buyer’s context isn’t the only one to consider. #cmworld

@pisarose

A7) Proper planning for purposeful, effect content has always been part of my strategy! #cmworld

@Serious_Vanity

@BobWest2 Making the targets reasonable. One blog post a month, not one blog post a week. One big piece a year. That kind of thing. #CMWorld

@globalcopywrite

@lindadessau @KirkMktg .@unmarketing would agree with that #cmworld

@CMIContent

A7: Actually feels a bit crazy we’re talking about this. I’ll take 1 @TeslaMotors over 1000 Jugos any day. #CMWorld

@justinmrobbins

Q7: It’s about the customer. True content marketing is providing utility in different types of storytelling for the reader @jayneMSPC #CMWorld

@ContentCouncil

An overload of content, even great content, will chase your audience away. #cmworld

@KirkMktg

@KDHungerford Thanks! I just don’t think we are all wizards… it’s OK to admit we don’t know something and then go find out! #cmworld

@ChristinKardos

Very late to today’s #CMWorld chat but very happy to be here! http://gph.is/1P2rZWi?tc=1 via @giphy

@ideakid88

Sending some notes or quotes that one of your writers can turn into a post #CMWorld https://twitter.com/BrandExtract/status/684427743363088384

@atxcopywriter

A7: Feedback from customers, subscribers & staff help to decide which content is most relevant to the biz. #CMWorld https://twitter.com/cmicontent/status/684429416437399552

@tradegecko

@mikemyers614 And more creative, smarter distribution tactics/ideas. The ying/yang #CMWorld

@tsledzik

@ChristinKardos I see you are double fisting Warrior for Good! Impressive #cmgrchat #CMWorld #cmgr

@Raphaeleads

.@CMIContent We need to create a #CMWorld dictionary with terms like “feed fatigue” and “declutter” lol!

@sugarsugarcg

A4 Don’t think of employees as “audiences”…think of them as STAKEHOLDERS. Passive receotuib vs engagement #CMWorld https://twitter.com/CMIContent/status/684424890821169152

@jgombita

A7: Don’t push what you want to say, listen and deliver what fans want to hear. Provide them easy access to solutions. @CMIContent #cmworld

@JS_insidepitch

Q7: More isn’t always better & many companies just don’t have the resources to produce high volumes of content. #CMWorld

@BrookeHowell

@torriegundersen #CMWorld @Mr_McFly https://t.co/CTXGQPpILm

@LUCYrk78

Q7: It’s about the customer. True content marketing is providing utility in different types of storytelling for the reader @jayneMSPC #CMWorld

@ContentCouncil

This! #CMWorld https://twitter.com/JoePulizzi/status/684430106199224320

@JeremyBednarski

A7) Content is itself a product, and like any other product . . . quality matters. Differentiation becomes increasingly important. #CMWorld

@JohnHornbeck1

@CMIContent A7: Set benchmarks for what constitutes successful content. Learn what types of content don’t reach benchmark, & adapt. #CMWorld

@sarahsmall

A7: Quality > Quantity provides more value for your audience. Don’t write just for the sake of writing #CMWorld

@5FifthStory

@itzzhussain15 Of course…if it makes sense and it’s high quality, great. But that’s rarely the case. #CMWorld

@JoePulizzi

How we feel about email marketing? That’s how we’re going to start feeling about social media. #CMworld https://twitter.com/MoninaW/status/684429707866189824

@chelsysayshi

@JS_insidepitch @CMIContent That’s a great point. #cmworld

@KirkMktg

@CMIContent Production of content that the customer wants, content that adds value. #CMWorld

@Salam_deNada

Checking out #CMWorld discussion. Wondering if fallout is mostly those who never connected strongly to begin with. https://twitter.com/bernieborges/status/684429220408356864

@JeremyDBond

@tsledzik Yes, good point. Promotion will still need to happen; the greatest content does nothing if no one sees it. #CMWorld

@mikemyers614

@BrandLoveLLC You and I both. 🙂 #cmworld

@martinlieberman

A4 Don’t think of employees as “audiences”…think of them as STAKEHOLDERS. Passive receive vs ENGAGEMENT #CMWorld https://twitter.com/CMIContent/status/684424890821169152

@jgombita

A7: I think another key is to produce the kind of content you enjoy making. Audience can feel the love you put into it. #CMWorld

@globalcopywrite

@LUCYrk78 @martinlieberman oooh yum #CMworld

@SFerika

A7: Research your content ideas before you create. What content already exists on the topic? What value can you add to the convo? #CMWorld

@BrandExtract

@LUCYrk78 @Mr_McFly Haha yes! #CMWorld

@torriegundersen

A7: Our company has always put quality before quantity and will continue to do so. Golden age of copywriting is coming. #CMWorld

@ExpWriters

@pisarose Can you say more about what you mean by that? #cmworld

@lindadessau

Q7: It’s always been better to focus on producing a moderate amount of great content than to try for a high volume of OK content #CMWorld

@BrookeHowell

Amen and Awomen to less is more Linda! #CMWorld https://twitter.com/lindadessau/status/684430180027359232

@ideakid88

@jgombita Great point! #cmworld

@martinlieberman

@globalcopywrite Yes! (I’m loving all of your tweets today). 🙂 #cmworld

@ChristinKardos

@Salam_deNada @CMIContent True, content without value will kill business faster than anything else. #cmworld

@KirkMktg

A7: Focus on the topic Engaging content lives in the overlap of what you know and what your audience wants #cmworld https://t.co/eYT3C3sTgO

@marketcooler

Gold. #CMWorld https://twitter.com/globalcopywrite/status/684430647084060673

@ringo66

A7: Analytics and Surveys. We also ask at events. Certain topics from parents always bubble up as FAQ #CMWorld

@WheelerCFB

A7: We are asking our customers what they want to read about, and writing about that #content #cmworld

@MarketerGizmo

A7: 2016 Content Strategy: Continue to beat customers into submission with as much content as humanly possible. Said no one, ever. #CMWorld

@justinmrobbins

Q8: @cahidalgo believes customer insights/data will drive content. What tools/systems do you have in place for your company? #CMWorld

One pound of awesomeness is way better than five pounds of crap. It’s a universal concept. #cmworld

@ChristinKardos

A7) The key to quality content is the discipline to self-edit — and the willingness to say “not good enough”. #CMWorld

@JohnHornbeck1

A6: Find the solutions for what you offer and the target audience: leverage those. It could differ depending each product/service. #CMWorld

@Mindyjo1981

@globalcopywrite So true Sarah. To create content we have to break comfort zones, but we truly shine in our wheelhouses! #CMWorld

@JS_insidepitch

A7. Make sure to do your customer personas! Find out what folks value, need, & how you can help. Create content from there. #cmworld

@margotcodes

Here’s the link: http://contentmarketinginstitute.com/2015/09/bank-tranformed-web-tv/ #cmworld https://twitter.com/AmandaSubler/status/684425877640331264

@BrandLoveLLC

A7. @Marketwired has it right. WHY and WHAT are the strategic questions vs. tactile how, where, when #cmworld https://twitter.com/Marketwired/status/684429927979085829

@jgombita

.@pisarose That’s why it is so important to get those personas set up. #cmworld

@gowithfrank

@Jay_zo loved this post. And your preso at #Cmworld was hands down my fave. ??

@robzie_

Ask customers what they want to hear and see. Research what’s working, what’s valuable & needed. #cmworld https://twitter.com/cmicontent/status/684429416437399552

@Nicole_Smartt

Love this, yes! MT @globalcopywrite: ..produce the kind of content you enjoy making. Audience can feel the love you put into it. #CMWorld

@lindadessau

“Feed fatigue.” Also another phrase I can relate to these days. #CMWorld https://twitter.com/pisarose/status/684428851968016384

@MoninaW

A7: #GrowthHacking can be a key to identify which content has greatest impact. #CMWorld

@jaredpiano

A7: This one-woman blogging machine has def. chosen quality over quantity. More evergreen content. #CMWorld https://twitter.com/CMIContent/status/684429416437399552

@suddenlyfrugal

@SFerika @LUCYrk78 @martinlieberman Happy 2016 to all of you. May your year be amazingly good! #cmworld

@ideakid88

A8: Listening tools such as @crimsonhexagon & @Brandwatch plus #CRM tools are an effective way to serve your customers all around #CMWorld

@Mr_McFly

@SFerika @martinlieberman that looks like a postcard or a painting! #cmworld

@LUCYrk78

A8: Data and insights are just modern day ways to listen to your audience…use them. There are just too many to speak to everyone. #CMWorld

@mikemyers614

@JimMacLeod One day, one day… haha @CMIContent #CMWorld

@hannahgreercook

A8. Customer personas are critical here. Get data on which posts work/flop, ask questions, take surveys. We love @mixpanel 🙂 #cmworld

@margotcodes

Words to live by! #CMworld https://twitter.com/ChristinKardos/status/684430943201964033

@AnneJanzer

@robzie_ @Jay_zo Hey there, guys. 🙂 #cmworld

@martinlieberman

@martinlieberman thanks. “Audiences” is so much a marketing term; employee engagement relates more to #internalcomms and #HR …. #cmworld

@jgombita

A7: Iterate early and often. Measure everything. #cmworld

@jaredpiano

@lindadessau @Ceas_Gomez Yes. Good for connecting with people, if not always for driving leads. Also often important for cust serv #CMWorld

@atxcopywriter

A8: We have an area on our website where customers can request article topics & welcome email requests as well #cmworld

@MarketerGizmo

@JoePulizzi Agreed. It’s also a bummer for their teams, who are then measured on how many blog posts, e-books, etc., not results. #CMworld

@SFerika

A8: Unfortunately, the bigger question is do you use the insights/data you collect. #CMWorld

@globalcopywrite

@ChristinKardos do you have empirical research to support your findings ? #stinky #CMWorld #humor Rah!

@Raphaeleads

A8: Utilizing employees passionate about studying data & analytics is our greatest weapon. #cmworld

@KirkMktg

@CMIContent @cahidalgo Sadly, none at this point in my (mostly) one-woman shop – learn as much as I can from #CMWorld

@lindadessau

Q8: @cahidalgo believes customer insights/data will drive content. What tools/systems do you have in place for your company? #CMWorld

@BrookeHowell

A8: This is a challenge for us. Our team has never focused on analytics & we don’t have much in place. It will be a culture shift. #CMWorld

@sugarsugarcg

A7: Totally agree, it goes back to showing the passion in what you’re doing. Audiences will feed off that. #CMWorld https://twitter.com/globalcopywrite/status/684430647084060673

@billgreider

I like what you have to say here and I’d like to subscribe to your #stinky newsletter. #cmworld https://twitter.com/ChristinKardos/status/684430943201964033

@MaureenOnPoint

A8: At @DnBUS, we’re implementing Web Visitor ID, using our own data to identify anonymous B2B visitors to our website. #cmworld

@pisarose

@LUCYrk78 @SFerika Nice! Looks/sounds peaceful. #cmworld

@martinlieberman

@robzie_ That’s so great to hear man, appreciate it. My past #CMWorld talks led me to write http://www.sorryformarketing.com/blog/what-is-content-marketing too

@Jay_zo

A7: Updating my best older content, some as full eBooks. Better to improve what the audience wants than create new just to create #CMWorld

@danielleadairz

A8: Focus on subscriber behavior – what do subscribers do differently – buy more, say longer, etc. #holygrail #cmworld

@JoePulizzi

@globalcopywrite Love this! It’s the same concept with gift giving! If we consider our content as a gift we’ll only give the best. #cmworld

@KDHungerford

A8: With a small budget, we concentrate on Google Analytics, Google Trends, Buzz Sumo and Surveys #CMWorld

@WheelerCFB

@globalcopywrite Spot on! #CMWorld

@JettMall

@margotcodes I completely agree with you on the importance of customer personas. #CMWorld

@emilybarryPR

@ideakid88 Thank you, sir! And likewise. 🙂 @LUCYrk78 @martinlieberman #CMworld

@SFerika

@robzie_ @Jay_zo the unicorns! #cmworld

@CMIContent

MT @pisarose: A7: Often overlooked in right content discussion: sales convo. The buyer’s context isn’t the only one to consider. #cmworld

@ShakirahDawud

A8. Ooh would love to hear these answers! @CMIContent #CMWorld @cahidalgo

@hannahgreercook

@WheelerCFB great list #cmworld

@KirkMktg

A8: Hand on heart, the answer is no. We’re awash in unused data. #CMWorld

@globalcopywrite

I love that. We’re doing some of that too. Take advantage of incoming traffic, provide more value=happiness #CMWorld https://twitter.com/danielleadairz/status/684431461072683012

@MaureenOnPoint

A5: A smart CEO I used to work for always said (in a thick Danish accent) “It’s not about being 1st…it’s about getting it right.” #CMWorld

@arthurjbaker

A8: Can’t go wrong with Google Webmaster Tools search analytics data. Great way to refine and tweak existing content. #cmworld

@netvantage

A8: Big change for me coming from a company that used SiteCatalyst where 50% of my time was spent on analytics. :-/ #CMWorld

@sugarsugarcg

Let’s rethink impact=”Meaning full” or the most meaning to your most important audiences, not most numerous #cmworld https://twitter.com/JoePulizzi/status/684430106199224320

@creativeoncall

A8: two week #agilemarketing sprints let us react to audience needs in pretty dang close to real time. #cmworld

@AndreaFryrear

@BrandLoveLLC thanks! But there’s another story I didn’t get to share about them- they’ve created an amazing culture there #cmworld

@AmandaSubler

@WheelerCFB Helpful list, thanks Jason! #cmworld

@lindadessau

A8 Real metrics – not vanity ones – are super hard to attach to content unless it has a call to action that can be tracked #CMWorld

@PatrickHayslett

A7:-Unified customer view-Analytics-Customer processes, all 3 rolled into a single business capability #CMWorld https://twitter.com/CMIContent/status/684429416437399552

@wilsonraj

@MarketerGizmo How many take you up on that and contribute article ideas? #CMworld

@chelsysayshi

A7) Instead of more content I am for more useful content as our scarcest resource is time. #cmworld

@ideakid88

Platforms for reading analytics & studying data are always changing for us. Latest & greatest. #cmworld

@KirkMktg

.@globalcopywrite true. How do I take this data and turn it into a KPI? Can definitely be tough! #CMWorld https://twitter.com/globalcopywrite/status/684431332357844993

@billgreider

@ChristinKardos Absolutely. I do with wizard hats came with the role though… wouldn’t that be fun! 🙂 #cmworld

@KDHungerford

loving the discussions on #CMWorld! Just queued @JoePulizzi’s book… https://www.safaribooksonline.com/library/view/content-inc-how/9781259589669/

@little_wow

Agree on @BuzzSumo being a great value. It’s one of my fave tools. #CMworld https://twitter.com/WheelerCFB/status/684431484963262464

@SFerika

A8) If you have a small budget…Facebook, Twitter + Pinterest have baseline analytics. This is a great place to start! #CMWorld

@torriegundersen

A8) Marketing & analytics tools to measure success there… but don’t forget to measure product/service success (#cx and results). #cmworld

@ChristinKardos

What are your favorite Twitter chats? #cmworld

@Nicole_Smartt

A8: We use various tools like @semrush, @buffer, @BuzzSumo. All of these show how your audience feels on multiple levels. #CMWorld

@ExpWriters

A8: We utilize Google Analytics, particularly the goal funnel, which shows how many customers abandon our website and at what stage #CMWorld

@katrina_a_reed

@lindadessau Answering questions does “declutter” a whole lot. #cmworld

@ShakirahDawud

True fact! Investment in research (mixed methods kind) is integral #CMWorld then build integrated marketing plan https://twitter.com/margotcodes/status/684430968900419584

@Raphaeleads

A8: We are working on personas and customized content. Our research comes straight from our sales team. #CMWorld

@sugarsugarcg

I read @JoePulizzi Content Inc. haha #CMWorld https://twitter.com/lindadessau/status/684431717646602241

@WheelerCFB

@katrina_a_reed You can’t go wrong with Google analytics #cmworld

@KirkMktg

@globalcopywrite You’re SO not alone. We have data and we struggle with what to pull from it. I am JUST wrapping my arms around it #cmworld

@MaureenOnPoint

A6: I agree with fewer social channels for effectiveness. Attention is spread too thin + we don’t need to be everywhere. #CMWorld

@danielleadairz

A8 GA, Buzzsumo, forums #cmworld https://twitter.com/CMIContent/status/684430924688142336

@varunkr842

And with the customer experience becoming more decentralized, ie ZMOT etc, there are fewer opportunities for CTA w/ tracking #CMWorld

@PatrickHayslett

@JoePulizzi This more-is-better attitude is prevalent re: sales enablement content. Time to rethink the template mindset. #cmworld

@pisarose

@CMIContent @amandatodo A7: Analysis of what audience has responded well to before and focus on their feedback #CMWorld

@atxcopywriter

A8: Which tools you use is less important than actually gathering and using the information to make your #content better. #CMWorld

@mikemyers614

A8 Counter-intuitive/against data! “Insanity: doing the same thing over & over again & expecting different results” Albert Einstein #cmworld

@jgombita

@WheelerCFB @lindadessau also a very good resource if we do say so ourselves lol #cmworld

@CMIContent

@pisarose @JoePulizzi Yes, templates are out the door in 2016! #cmworld

@KirkMktg

.@JS_insidepitch I gave up trying to get our creative director to write. We were all miserable. Why *not* a vlog? #CMWorld

@globalcopywrite

A8: Also working to develop our lead scoring and grading with @Pardot to better identify warm/hot leads. It’s a process. #sigh #CMWorld

@sugarsugarcg

@danielleadairz Love this Danielle! #CMWorld

@JS_insidepitch

A8: We’re just starting to dive into this. Our first step was creating a functional attribution model. #CMWorld https://twitter.com/CMIContent/status/684430924688142336

@MaureenOnPoint

@SFerika @BuzzSumo Hear hear, definitely worth the investment #CMWorld

@JettMall

A8b) Use your community manager! They have a lot of insight + data that can’t necessarily be captured in a report #CMWorld

@torriegundersen

A8: Agreed. We’re now watching “Shares” as the most important metric on social. @TrackMaven has been a great tool for all data. #CMWorld

@billgreider

@CMIContent A8: I think ‘big picture’ data lets you really know audience & see content they already like. FB Graph Search is great #CMWorld

@sarahsmall

#Twitter particularly supports its newbies and users at various levels of engagement. #nt2t #TwitterSmarter #CMWorld https://twitter.com/johnhornbeck1/status/684427333621526528

@JeremyDBond

Right on! MT @torriegundersen A8b) Use your community manager! They have a lot of insight + data… #cmworld

@ChristinKardos

We’ll spend the last few minutes asking @JoePulizzi questions. Ask now! #CMWorld

@CMIContent

What do you think about this? #CMWorld https://twitter.com/Recode/status/684416027925467136

@SanelySocial

Q7: balance between short & long tail content. Will your content will be irrelevant after this min, but yet stay trendy also? #CMWorld

@Mindyjo1981

What if content with best engagement is different than content with best SEO? How to choose? #cmworld

@jaredpiano

@torriegundersen hear hear! #cmworld

@CMIContent

I know, Maureen. It’s sitting there waiting for me to find the time to wade through it. @MaureenOnPoint #CMWorld https://twitter.com/MaureenOnPoint/status/684432053283110912

@globalcopywrite

A8: SPSS is a great way to test variable data #CMWorld

@village_print

@JeremyDBond But does it? So many newbies still making the same mistakes. eg: starting non-reply tweets with handles. #cmworld

@martinlieberman

We don’t get a lot of requests, but it’s a great way to connect with passionate audience members @chelsysayshi #cmworld

@MarketerGizmo

A8. We’re eyeball high in unused data! I’d like to see companies connecting more dots between data & customer feedback for insight. #cmworld

@KDHungerford

@jaredpiano Which one is resulting in business success? I’d look at that one. #cmworld

@ChristinKardos

@globalcopywrite Absolutely. Small Snapchat vids too. Its like getting milk out of a coconut. Lots in there, but hard to extract. #CMWorld

@JS_insidepitch

@justinmrobbins @TeslaMotors And I’ll take one of Google’s self-driving cars, now that we’re on the subject 🙂 #soready #CMWorld

@atxcopywriter

@globalcopywrite it was easier than I expected. Just combining analytics + marketing automation data has made an impact #CMWorld

@MaureenOnPoint

@jaredpiano there should be no difference. The quality of content & engagement is part of SEO. #CMWorld

@Mr_McFly

@danielleadairz and usually the more networks you’re using, the less time you spend on unique messaging leading to repetitiveness. #CMworld

@chelsysayshi

A8: The greatest tool for me is LISTENING. User generated ideas and content can make a huge difference. #CMWorld

@ideakid88

A7: It’s all about the right content not more content, less is more #CMWorld

@village_print

@mikemyers614 That’s the thing. I don’t even use the data I already have access to! #cmworld

@lindadessau

@JoePulizzi should franchises focus more on getting franchisees involved or creating great corporate content? #CMWorld

@WeedmanFranDev

@jgombita could not agree with you more on this #CMWorld

@MoninaW

A8: I love SerpStat. #CMWorld http://bit.ly/1O3wySs

@globalcopywrite

@lindadessau Most people, if they’re honest, would say the same. #CMWorld

@mikemyers614

@CMIContent @cahidalgo A8: Just Google Analytics for me. But I know clients have some more sophisticated tools like @HubSpot #CMWorld

@atxcopywriter

You know the problem with “listening?” To me, it implies an “us” listening to a “them.” Better to BE one of them…#CMWorld

@PatrickHayslett

.@CMIContent @bernieborges Let employees share their authentic stories in their own words , any format. Words, Video, Audio. #CMWorld

@rucsb

@JoePulizzi A7 This begs the questions, What’s enough? What’s too much? How do I know when I’ve over-valued quantity? #CMWorld

@BobWest2

@mikemyers614 Might as well be honest 😉 #cmworld

@lindadessau

@martinlieberman I meant the native Twitter community is welcoming to newcomers. Whether newbies learn how to do it is up to them. #CMWorld

@JeremyDBond

@jarhammar I haven’t, Joakim, but I think I should. I’ll keep you posted. #CMWorld

@globalcopywrite

@JoePulizzi question for you – can you use the word “amazeballs” in an upcoming episode of #ThisOldMarketing? #CMWorld

@MoninaW

@WeedmanFranDev Honestly, I would have a focused effort to do both. I don’t think it’s one or the other. #CMWorld

@JoePulizzi

@PatrickHayslett Listen to understand, not to reply. Reply to contribute, not to be heard. #CMWorld

@sarahsmall

Read more on these and other 2016 content marketing predictions: http://cmi.media/2016predictions #CMWorld https://t.co/IzEKIN2NfY

@CMIContent

Quick question for @JoePulizzi: When can we expect the next book? #CMWorld

@ideakid88

@suddenlyfrugal @CMIContent @garyvee Yes, he’s the best!! #cmworld

@KirkMktg

@JeremyDBond For sure. There are lots of people who want to help newbies and make Twitter better. Myself included. #cmworld

@martinlieberman

A4: Employees make your brand “human”. If their voice reaches the audience, the rapport is built. #CMWorld

@SanelySocial

Soo, shameless PSA. I’m co-hosting a tweet chat on 1/7 @ 1pm for @PS_AMA on Beginners SEO. Add to calendar? http://pointit.co/1NMcLVg #CMWorld

@MaureenOnPoint

@PatrickHayslett Great take Patrick, and thank you again for the Passion Planner link the other day. #CMWorld

@JS_insidepitch

What do you see as the single biggest opportunity in #contentmarketing, @JoePulizzi? #CMWorld

@mikemyers614

.@MarketerGizmo Ah. The old ask them method. Great! #CMWorld

@gowithfrank

Q for @JoePulizzi – what’s one thing (other than creating bad content) businesses should stop doing in 2016? #cmworld

@ChristinKardos

@JoshZywien absolutely! #cmworld

@KirkMktg

@SanelySocial Exactly. People buy from people. Never forget that. #cmworld

@martinlieberman

Many thanks again to @JoePulizzi for chatting with us today! #CMWorld

@CMIContent

@MaureenOnPoint @PS_AMA good luck! We know you’ll rock it. #cmworld

@CMIContent

@lindadessau @mikemyers614 I love your honesty. I think that is a very common problem for most companies, Linda. #cmworld

@KDHungerford

@Nicole_Smartt too many to count depending on personal interest. Mine are mostly about education and social media. #CMWorld

@JeremyDBond

.@JS_insidepitch Happy to! It’s a little overkill for me but when I scale it down a bit, it’s a good fit! #CMWorld

@PatrickHayslett

@JoePulizzi: 2016 will be the year of _________ content. #cmworld

@Marketwired

If you haven’t checked out @JoePulizzi & @Robert_Rose on the #PNR podcast yet… you are missing out! #CMWorld

@ringo66

@MoninaW thnx. Anna Maria Tremonti (host of @TheCurrentCBC) said this during her keynote at @CPRSNational conference few years ago #cmworld

@jgombita

Next week, we’re talking research and trends with @cmicontent’s @lisabeets. http://cmi.media/twitterchats #CMWorld https://t.co/oZ3IAD5sdL

@CMIContent

@MelEdits exactly, there’s no need to be everywhere, just where your audience is. #CMWorld

@KirkMktg

A8) Still struggle with what data is most useful. Our biggest source of insight is simply listening to our customers and community. #CMWorld

@JohnHornbeck1

@BobWest2 Consistency in one channel first. Measure, then tweak. Does more get more results? #CMWorld

@JoePulizzi

A8: Agreed! Customer support calls can be a great way to get content ideas. Check it out: http://ow.ly/WFa6l #CMWorld

@CallRail

This is true. #CMWorld https://twitter.com/ringo66/status/684433623978618882

@mikemyers614

@KDHungerford @lindadessau @mikemyers614 Thanks Kelly, maybe as a one-woman shop I’m a “microcosm” of what bigger companies face #cmworld

@lindadessau

@CMIContent @JoePulizzi Are whitepapers dead? #CMWorld

@JettMall

@sarahsmall @PatrickHayslett Damn. That’s Plato and Socrates type material Sarah! #CMWorld

@JS_insidepitch

@tradegecko amen to that! #CMWorld

@KirkMktg

@MoninaW Consider it done. #Thisoldmarketing #CMWorld

@JoePulizzi

@atxcopywriter @justinmrobbins @TeslaMotors Self-driving vehicles are going to transform truck hauling. I still like to drive. #CMWorld

@ideakid88

@martinlieberman Just like old times. Instead of knocking on their doors, we talk to them through screens 🙂 #CMWorld

@SanelySocial

Currently @MagnoliaMarket @MattBellassai & @teambossbabe. Do you have any favs you could recommend? @Nicole_Smartt @CMIContent #CMWorld

@hannahgreercook

@ChristinKardos thanks for sharing your terrific insights with us today 🙂 #cmworld

@CMIContent

What’s you best tip for setting goals, @JoePulizzi #CMWorld You get so much done!

@globalcopywrite

Have you checked out @JoePulizzi’s new book, Content Inc., yet? http://content-inc.com #CMWorld https://t.co/tslZBCuCTb

@CMIContent

@JoePulizzi – Thoughts around aligning sales convos with content marketing? #CMWorld

@wilsonraj

@ideakid88 Ha. Next book comes out in 2017. #CMWorld

@JoePulizzi

@lifeofaworkgirl we’re looking forward to it, Jade! #cmworld

@CMIContent

@ChristinKardos @JoePulizzi Ignoring customer complaints (not that I’m directing this at @OfficialMeccano or anything) #CMWorld #Happy2016

@MusicAdamT

@BobWest2 @JoePulizzi It’s situational. A 1K-word blog post may work great for one writer, but not work for another. #CMWorld

@consultPSS

@pisarose Been researching sales SaaS tools and many are trying to get beyond CRM, finally. #cmworld

@ShakirahDawud

I’m very concerned @JoePulizzi about the “ageism” found in many social media interactions, when accounts “led” by Gen Y. Are you? #cmworld

@jgombita

So, who has already registered for #CMWorld in September? 2015 was awesome 1st experience so I’ll be back. Hope to meet many of you.

@MelEdits

@CMIContent It’s on the calendar! ARRR! #CMWorld

@MaureenOnPoint

@CMIContent Motto for all #socialmedia involvement: Listen to understand, not to reply. Reply to contribute, not to be heard. #CMWorld 😉

@sarahsmall

@CMIContent @MaureenOnPoint Tuesdays are wide open for me 🙂 #CMWorld

@mikemyers614

Another fabulous chat from #CMWorld. Thanks to everyone. Those of you not here . . . well, what can I say.

@JohnHornbeck1

A7: Get back to me on that one. #CMWorld

@bendgibbons

Meet @JoePulizzi at Content Marketing World! Sign up for super early bird pricing! http://cmi.media/cmw16reg #CMWorld https://t.co/oT9fLAqoU8

@CMIContent

@CMIContent @LisaBeets Looking forward to it, and enjoy seeing your people’s thoughts and insights. #cmworld

@JS_insidepitch

@mikemyers614 Podcasts and print books. How’s that for old school. #CMWorld

@JoePulizzi

Publish less in 2016, putting more emphasis on larger editorial projects @JordanTeicher http://contnt.ly/22HvJGA #cmworld

@stefanolabate

Hey @SurveyGizmo – Next week, we’re talking research and trends with @cmicontent’s @lisabeets – see you there? #cmworld

@AndreaFryrear

Thanks for a great start to my SoMe year everyone! http://gph.is/1IYjWYi?tc=1 via @giphy #CMWorld

@ideakid88

@ChristinKardos Stop creating content for so many channels. Be great in one or two and build an audience. #CMWorld

@JoePulizzi

We are again returning some degree of control to our Tweet volume. #CMWorld chat is over and was fantastic. https://t.co/tO74MsPE8n

@JohnHornbeck1

I did! Wanted to get the early bird price since I’m a solopreneur. Can’t wait for #CMWorld https://twitter.com/MelEdits/status/684434181737312256

@suddenlyfrugal

@SanelySocial Yup! And the interwebs breaks down boundaries. Makes it seem like we’re right next to each other. #cmworld

@martinlieberman

@KDHungerford Yeah Kelly. Fear I might be sore tomorrow from all the reps! Great workout indeed. Brain is firing now! #CMWorld

@JS_insidepitch

You know you have to be in on this chat so just be there! #CMWorld https://twitter.com/CMIContent/status/684433708472901632

@ideakid88

This. #CMWorld https://twitter.com/joepulizzi/status/684434587032928256

@ChristinKardos

@globalcopywrite We second this question. Tips for prioritizing our content marketing initiatives in 2016? @JoePulizzi #CMWorld

@BrandExtract

@Marketwired “long-form” content. Especially longer videos. #CMWorld

@JoePulizzi

Indeed! Being first or last is far less important than being relevant in the right place at the right time. #CMWorld https://twitter.com/JoePulizzi/status/684426651086798851

@ActualKats

The whole millennial hype machine is just black hat seo for personal branders wanting to hitch a ride on the trendy topic train #CMWorld

@PatrickHayslett

@lindadessau @mikemyers614 I work with startups & smallbiz. I understand! Knowing just what is needed is so tough! #cmworld

@KDHungerford

@JettMall Nothing is ever dead. Even MySpace is still alive. #CMWorld

@JoePulizzi

A7: The right content should ALWAYS be a priority, though the more of it the better too! #nevertoomuchvalue #CMWorld https://twitter.com/CMIContent/status/684429416437399552

@ATWNetworking

Pretty soon it will go from “I’m a millennial at heart” to “Move over millennial’s, Gen Z is here!” #CMWorld

@PatrickHayslett

We’re marking our calendars. Looking forward to discussing #content marketing trends and research with @CMIContent and @LisaBeets! #CMWorld

@BrandExtract

@CMIContent #CMWorld https://t.co/0wthyZK7uV

@lttlewys

Heart the answer from @JoePulizzi “Podcasts and print books. How’s that for old school?” #CMWorld https://twitter.com/mikemyers614/status/684433277256613888

@jgombita

@chelsysayshi @MoninaW maybe only if social marketing is done like email marketing. SM is a fundamentally different way to connect. #CMWorld

@JeremyDBond

.@globalcopywrite Focus on what you love and outsource everything else. #CMWorld Give up control to get control.

@JoePulizzi

@JS_insidepitch Agree! Great seeing you here. Hope your holidays were wonderful and 2016 is off to a stellar start Jeff! #cmworld

@KDHungerford

@MaureenOnPoint this reaction is perfection. #cmworld

@CMIContent

@JettMall @CMIContent @JoePulizzi I think people will keep producing what we used to call whitepapers and call them eBooks instead #CMWorld

@atxcopywriter

A8: Social listening is vital2 ears 1 mouth – Listen twice as much as you speak! Be impactful & memorable #CMWorld https://twitter.com/CMIContent/status/684430924688142336

@ATWNetworking

@CMIContent I do have a flair for the dramatic. HYPERBOLE BE DAMNED. #CMWorld

@MaureenOnPoint

@wilsonraj Sure…if your content team is not talking to sales, there is a big problem. #CMWorld

@JoePulizzi

maybe for easy webinars? http://www.spreecast.com/ #publishing #cmworld

@stefanolabate

Well worth tuning in for the next #CMWorld https://twitter.com/CMIContent/status/684433708472901632

@ATWNetworking

@ideakid88 @justinmrobbins @TeslaMotors I don’t like to drive and will throw a party the day I get a car that does it all for me #CMWorld

@atxcopywriter

Brilliant. Thanks, Joe. (I think this also means I’m done with dusting.) #cmworld https://twitter.com/JoePulizzi/status/684435443119689729

@globalcopywrite

@CMIContent Indeed! To Infinity & Beyond… #CMWorld

@bendgibbons

@CharlesSpecht I expect all social platforms to be pay to play at some point. At least that way you’ll never be disappointed. #CMWorld

@JoePulizzi

@JoePulizzi it may be “generational” people issue, but it is very much AMPLIFIED in social media. Esp. when “speaking” for brands. #cmworld

@jgombita

@JoePulizzi Only one year to go then. It is going to be tough but I think I can make it. Have a fantastic 2016 Mr. Pulizzi! #CMWorld

@ideakid88

#CMWorld re: question on new channels: 5 Reasons content marketing is FAR behind where it needs to be http://www.businessesgrow.com/2016/01/04/content-marketing-change/

@markwschaefer

A6: Some platforms become famous because some person/brand does exceptionally well over there. So, give every platform a try. #CMWorld

@SanelySocial

@JoePulizzi finding it particular problem in startup & boutique agency cultures–in-house experience & informed opinion not valued. #cmworld

@jgombita

A7: More content and right content both! Pulling this off would be golden. #CMWorld

@SanelySocial

Q4 Identify your internal content experts, enlist sales team who engage with customers & involve them in content development #CMWorld

@jenpaquette1

A4: Try talking to them and listening to what they have to say (The trick: Do it openly and on their terms) #CMWorld https://t.co/8r9xES4qW3

@arthurjbaker

@JoePulizzi. Thanks! Sales being viewed as the marketing content concierge—access, delivery, tracking #CMWorld https://twitter.com/JoePulizzi/status/684435629866913792

@wilsonraj

@atxcopywriter @CMIContent @JoePulizzi But who has the time to read them? I’d want an infographic.. #CMWorld

@JettMall

Undervalued generations @JoePulizzi FYI (Nov. ’14) @mediations +Marja Åkerström: What is a Digital Natural? http://ow.ly/OSERD #cmworld

@jgombita

Q6 Understand what channels are performing the best given your KPIs & focus your efforts there. #CMWorld cc @emilybarryPR

@jenpaquette1

@atxcopywriter @TeslaMotors On that day I will drive to Austen to give you this bottle of champagne. #CMWorld https://t.co/tW9I909M7G

@ideakid88

@JoePulizzi some companies put people in social media positions of authority where personal branding more important than the brand! #cmworld

@jgombita

Q8 Customer personas are critical. Get data on what worked/flopped, ask questions, survey. #CMWorld

@jenpaquette1

@ShakirahDawud That’s encouraging. Content creators need to keep pace with the momentum of sales technologies. #CMWorld

@pisarose

#CMworld attendees, can’t make it there, but here’s a preview of my new book, are you telling your brands #1 story https://docs.google.com/document/d/1EcJcGhvKAVdqxSklQFQZuXX5I-z35ukG9CPku1UbrXs/edit?usp=sharing

@Ken_Rutsky