Content Marketing Research and Trends: A #CMWorld Chat with Lisa Murton Beets

content marketing researchEach year, CMI conducts content marketing research in which we look at the benchmarks, budgets and trends in the industry. Our research director, Lisa Murton Beets, joined our recent #CMWorld twitter chat to discuss this year’s findings, including what marketers should consider doing as a result.

You can read the results from all of our research for B2B, B2C, nonprofit, UK and Australia. Additional reports on other verticals will be published in 2016.  Subscribe to our weekly newsletter to get updates on all new findings.

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Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

 

Q1: Sometimes content marketers are doing all the right things, but their overall effectiveness is stagnant. Why may this be? #CMWorld

A1 Every audience is different. Takes time to learn nuances of what people want, what motivates them to engage. #cmworld

@martinlieberman

A1. A number of factors, but when this begins to happen, testing and analysis needs to occur. Isolate issue and resolve. #CMWorld

@Magnani_Dot_Com

A1: It depends on what “all the right things” are. Something must have been left out. #cmworld

@ShakirahDawud

@CMIContent A1 creativity can stagnate, don’t be afraid to switch it up, have a little fun and show some personality #CMworld

@M2Franz

A1 Not able to cater right segment, Content promotion to correct TA might be lacking #CMworld https://twitter.com/CMIContent/status/686957078846423041

@varunkr842

@CMIContent A1 If results are stagnant, it may be a good time to take another look at your audience personas and refresh. #cmworld

@SFerika

A1: I think just the sheer volume of noise can explain the stagnation #cmworld

@lizdaponte

@CMIContent A1: “All the right things” can be different for two orgs based on audience, goals, and resources/talent #CMWorld

@atxcopywriter

A1: All the right content in all the wrong places. Depending on their reach, topic, etc. Lots of factors here. #cmworld

@jennyhoush

A2) Content marketers can often feel uninspired to try something new, or they fear new ideas. Let’s not work in fear. #cmworld

@martinjason

A1: #contentmarketing effectiveness can look less than great if you’re not measuring the right things. What’s your business goal? #CMWorld

@mikemyers614

A1: Maybe because they’re not looking at day-to-day metrics to ensure they’re hitting on the right content! #CMWorld https://twitter.com/CMIContent/status/686957078846423041

@CommunityElf

Sometimes the market is bad. The right things got you stagnant when you would have been in the red. #CMWorld https://twitter.com/CMIContent/status/686957078846423041

@PatrickHayslett

Q1: Change happens in organizations – people come and go. Directives from the top might change. #cmworld

@LisaBeets

A1: Content marketers tend to be reactive individuals. Have an approach of proactive rather than reactive #CMWorld

@village_print

A1 Ruts are comfortable…and easy to maintain…especially once your figure out a way to measure them…new is hard #cmworld

@tracibrowne

@M2Franz @CMIContent Agree Maggie! creativity is the fuel in #contentmarketing #CMworld

@varunkr842

A1: A lack of innovation. Taking the great things you have in place and creatively improving them can disrupt the lag. #CMWorld @CMIContent

@lilfrankie_13

@CMIContent A1: IMO, content marketing is fluid, it changes with society. It’s easy to get lost in all the noise! #CMWorld

@ExperianDQSteph

A1) Content marketers can often feel uninspired to try something new, or they fear new ideas. Let’s not work in fear. #cmworld

@martinjason

A1: Sometimes you simply get trapped into your routine and buried under the things to be done, no time to reflect on your work. #cmworld

@palkoviz

@village_print a documented strategy is a must! #cmworld

@CMIContent

A1- The content may be a mismatch for audience. Re-evaluating the target market will ensure the right content is being published. #CMWorld

@SmartSuiteBree

@martinlieberman definitely. 2016 is yet another year we all try to create more engaging content #cmworld

@Atomic_Reach

A1: Also, content marketing takes time. Growth is flat for a while. Done right, it’ll skyrocket after the foundation is laid #cmworld

@ShakirahDawud

A1: Timing and frequency, plus the occasional algorithm to bust. #CMWorld

@bendgibbons

A1: Need to learn the preference of their audience, on social media/reading habits and make sure to connect #CMWorld https://twitter.com/CMIContent/status/686957078846423041

@WashingtonianCM

A1) Sometimes the ‘right things’ don’t work for your audience. Don’t be afraid to try something new! Each audience is different #CMWorld

@torriegundersen

A1. What may be the “right” thing may not actually be the “right” things to do for that project #CMWorld cc: @CMIContent

@jakessman

A1: the right things today are not always the right things tomorrow. Need to stay on top of trends. #CMWorld

@B2BRandD

A1: They might face internal barriers or resistance to change #cmworld

@LisaBeets

A1 Success ebbs and flows.. Sometimes things take longer than you expect. Or things look better in THEORY than practice #cmworld

@LUCYrk78

@jennyhoush Good point, it’s easy to get lost on different platforms! #CMWorld

@ExperianDQSteph

@CMIContent A1) They’re doing the ‘right’ things, not necessarily new/good/standout things. Marketing is more than box ticking #CMWorld

@AndyVale

@Magnani_Dot_Com @CMIContent I’m with you! With work and the holidays, things get crazy. This is still one of my favorites. #CMWorld

@SmartSuiteBree

@palkoviz digest the fruits of your labor and learn from it! #cmworld

@CMIContent

A1b: It can be hard to stay the course with #contentmarketing…be patient, it’s a marathon, not a sprint #overusedanalogy #CMWorld

@mikemyers614

@jennyhoush Great point! #CMWorld

@torriegundersen

A1: Sometimes luck just isn’t on your side… #CMWorld Sometimes it is…

@AgentPalmer

@lizdaponte @buffer That was one of their guesses at why #CMWorld

@atxcopywriter

@mikemyers614 Great point, I think one has to review the metrics as you go to see if they are still relevant. #cmworld

@palkoviz

A1 If your company’s leaders are in a rut…if trickles down #cmworld

@tracibrowne

@bendgibbons that’s the truth… #bustthatalgorithm #cmworld

@jennyhoush

Q1: Audiences change over time. We must listen and track them in as much detail as possible so we don’t “get off track.” #CMWorld

@webmastergirl

@AndyVale yes! #cmworld

@LisaBeets

@CMIContent 1 Don’t throw good after bad – test and adapt if your content isn’t resonating (create content people will USE) #cmworld

@megdewaele

A1: Staying current on the latest trends is an ongoing process. Even quality content gets outdated (faster than ever these days) #CMWorld

@BrandExtract

@SmartSuiteBree We agree! What do you suggest the best way to re-evaluate is? #CMWorld

@CommunityElf

A1) Two of the biggest causes of low impact: not listening and responding to audience desires, and lack of creativity in content. #CMWorld

@JohnHornbeck1

@mikemyers614 To that point, content marketing is a grind. You need to run analysis to make sure your grinding isn’t frivolous. #CMWorld

@Magnani_Dot_Com

@martinlieberman That’s what I like- action items! As long as you’re still seeing progress, it’s worth it! 😉 #CMWorld

@SmartSuiteBree

A1: Forgetting their demographic. It’s important to focus on who your target demographic is and what they really want. #CMWorld @CMIContent

@lilfrankie_13

SO true. Gotta be willing to drop all plans midstream and adjust for your audience #cmworld https://twitter.com/torriegundersen/status/686957851693027328

@LUCYrk78

A1: From a creative standpoint, sometimes content gets washed out amongst all the clutter. #StandOut #CMWorld

@ringo66

A1) Remember that while you consumers are reading your content they are also inundated with many other sources. It’s chaos. #cmworld

@martinjason

A1. Changing your approach, be it more personal or more purposeful contentmarketing can help when plateauing #cmworld

@SarahMT1212

What @mikemyers614 said: It can be hard to stay the course with #contentmarketing… it’s a marathon, not a sprint #overusedanalogy #cmworld

@AndreaFryrear

A1: All I can think is “Right place, wrong time…” #CMWorld

@AgentPalmer

@martinjason and you have to find a way to break through – so true! #cmworld

@CMIContent

A1: Right things in content marketing? There is are only methods that are likely to work. You need to adapt to every audience. #CMWorld

@ExpWriters

Is it luck @AgentPalmer or timing? #CMWorld

@B2BRandD

@tracibrowne So true! #CMWorld

@amymersch

A1b you need A/B testing, sometimes doing regular things are boring. Bring fresh Air #CMworld

@varunkr842

@Atomic_Reach The content may not be the problem. It may be the promotion and distribution. #CMWorld

@martinlieberman

@LUCYrk78 YES!!! #CMWorld

@torriegundersen

@palkoviz I was JUST thinking about this. Certain Ideas for blog posts around conferences work really well but I need more new ideas #cmworld

@jakessman

@martinjason Yes, the competition for attention is so fierce. #cmworld

@LisaBeets

A1: Problem may be distribution strategy. Consistent growth requires experimentation & new audience development @CMIContent #cmworld

@millennovator

@atxcopywriter @buffer yes! I remember that #cmworld

@lizdaponte

@webmastergirl Agree, content strategy isn’t a static thing. It has to be reviewed on ongoing basis. #cmworld

@palkoviz

This is so true. It’s really a long game, which is a hard swallow for many businesses #CMWorld https://twitter.com/ShakirahDawud/status/686957784303288320

@atxcopywriter

@B2BRandD How do you suggest is the best way to evaluate and stay on top of trends? We’d love to hear! #CMWorld

@CommunityElf

@BrandExtract and tools can evolve too. Have to keep on top of it all. #cmworld

@CMIContent

A1: Establish credibility then create a relationship with your audience. Engagements will follow after the trust is established #CMWorld

@village_print

@AgentPalmer or wrong time, right place. So many moving parts to align. #cmworld

@AndreaFryrear

Q2: Fewer than half of #B2B and #B2C marketers know what content marketing effectiveness looks like. Why is this number so low? #CMWorld

Though I agree with #HanSolo that there is no such thing as luck, I still maintain timing and luck are different. @B2BRandD #CMWorld

@AgentPalmer

A1: Both time and timing are important. It takes time for the effectiveness to grow. #CMWorld

@Mr_McFly

A1: could be a number of things- metrics, not knowing the kind of content that your audience likes, not knowing how to engage #cmworld

@Atomic_Reach

The audience behavior is shifting #cmworld https://twitter.com/cmicontent/status/686957078846423041

@BPucino

@CMIContent Yes. A strategy with the ability to adapt and change is vital #Cmworld

@village_print

A1: They may be focused on content only interesting to them. Diversify content to strike a chord w/ fans. #CMWorld https://twitter.com/cmicontent/status/686957078846423041

@JS_insidepitch

@CommunityElf Analyze who IS buying vs. who is consuming your content. Is it a match? Is there a disconnect? #CMWorld

@SmartSuiteBree

@lilfrankie_13 Agreed! Share content that your audience wants #CMWorld

@torriegundersen

@jakessman I know, and then I need to re>=use the old topics in new relevant way. Requires a bit creativity => time #CMWorld

@palkoviz

Y@AndreaFryrear #cmworld @mikemyers614 Yep.

@ShakirahDawud

A2 #CMWorld #content and #creativity can be hard to quantify especially without set KPIs – Define success before you start

@M2Franz

Yes, how to stand out above the noise — how to be noticed in an extremely high content world. #CMWorld https://twitter.com/ringo66/status/686958202848546816

@JohnHornbeck1

@martinjason really good point. Finding a way to stand out is crucial #CMWorld

@BrandExtract

@atxcopywriter Sure can be, unfortunately #cmworld

@ShakirahDawud

A2a. Objectives and strategy aren’t clearly outlined, mitigating effectiveness of tactical execution of content. #CMWorld

@Magnani_Dot_Com

Lots of noise out there in terms of what effective #contentmarketing is..so I’d say suspect source info #cmworld https://twitter.com/cmicontent/status/686958590704263168

@BPucino

@martinjason yes Jason! #CMWorld

@JS_insidepitch

@palkoviz How do you find that time for creativity? We used to do Genius Hours (insp. by edu) but fizzled out #cmworld

@jakessman

You mean people aren’t a multiple choice exam? And gurus don’t unlock the answer key for us? #CMWorld

@PatrickHayslett

A2 Easy! They’re not taking part in smart Twitter chats like this one 🙂 #cmworld https://twitter.com/CMIContent/status/686958590704263168

@LUCYrk78

A2. You first have to define what “success” is for your content marketing strategy. You can overlook engagement when thinking of #s #CMWorld

@SarahMT1212

@torriegundersen This can often change. People want different things all the time. Content marketing requires that fluidity. #CMWorld

@lilfrankie_13

@deevapreneur we love having international marketers with us on the chat! #cmworld

@CMIContent

@CMIContent A2: many people do not clearly articulate goals. Is it conversions? More followers? A pat on the back? #cmworld

@whererusteve

A2b. Not having a clear strategy and objectives tends to lead to a lack of knowledge as to what/why content is being developed. #CMWorld

@Magnani_Dot_Com

Trends and tools change almost every day. Listening and analyzing your own content is key @CMIContent @BrandExtract #CMWorld

@B2BRandD

A2 Content Marketers don’t define effective/success before they begin…then scramble to make goal fit the tactics after the fact #cmworld

@tracibrowne

@CMIContent A2 Many organizations have difficulty in tracking leads through the entire sales cycle. #cmworld

@SFerika

Agreed! #CMWorld https://twitter.com/LUCYrk78/status/686958948109398016

@SarahMT1212

@megdewaele +1 If I’m creating content, I always ask myself, “Would I give my email address for this?” #CMWorld cc: @CMIContent

@jakessman

A2: Each organization has its own definition of effectiveness. How does yours define effectiveness? #cmworld

@LisaBeets

A1: Content can be very informative but if there is no connection between the audience and user there will be no engagements #cmworld

@complexkickz

A2: Because apparently, 53% of #contentmarketers don’t measure #ROI! http://bit.ly/1EgzmsN That’s insane! #CMWorld https://twitter.com/CMIContent/status/686958590704263168

@CommunityElf

Yeah, a lot of people forget about content promotion, especially. #CMWorld https://twitter.com/martinlieberman/status/686958433367633920

@kcwriter

A2: Tough to know what effective #contentmarketing looks like, it’s diff for every #brand. What works for you won’t work for me. #CMWorld

@mikemyers614

A1: I think this can often come from lack insight into what is converting+what challenges customers r facing #CMWorld https://twitter.com/CMIContent/status/686957078846423041

@MaureenOnPoint

A2: Often it is because they don’t know or define what effective means. What is the objective? Answer that question. #CMWorld

@Mr_McFly

A2: Sometimes it would mean to step out of your comfort zone, sometimes it’s simply a skills gap. #cmworld

@palkoviz

@CMIContent @CliveMaxheath get involved with #CMWorld some great ideas, tips and discussions

@RayJ_H

@whererusteve benchmarks and KPIs are so important #cmworld

@CMIContent

Q2: Everybody thought #content could fix everything. Didn’t take time to figure out #strategy, just started writing ALL THE THINGS #cmworld

@AndreaFryrear

A2: It’s still hard to really measure how a person will genuinely react to content. People react differently to w/e the situation #cmworld

@Atomic_Reach

@mikemyers614 overused bc it’s the truth! Great point Mike #cmworld

@BPucino

A2: Everyone who makes the decisions, seems to make the numbers work for their idea as opposed to what is best… #EGOproblems #CMWorld

@AgentPalmer

@Magnani_Dot_Com I must say, sometimes it’s too much use of corporate speak without really thinking about the meaning 😉 #cmworld

@palkoviz

@AndreaFryrear yes yes yes! #cmworld

@CMIContent

A2: Effectiveness [or success] varies from business to business. This in itself is confusing for some marketers. #CMWorld @CMIContent

@lilfrankie_13

A2: I think that can also be answered with—not enough time=not enough data. #CMWorld

@ShakirahDawud

A2: well, first of all, where does that number even come from? #cmworld

@tonyxrandall

A2: Most content marketers fail to understand their audience. Drive to deliver stellar communication #cmworld

@complexkickz

A2: #ContentMarketing misses happen when #data doesn’t have a seat at the table – Become a #contentscientist! #cmworld

@megdewaele

@SmartSuiteBree That’s so true! It’s always important to take a step back and look at the big picture of who your customers are! #CMWorld

@CommunityElf

A2) Success can be hard to define if you don’t know your audience + what they engage with. Get to know your community! #CMWorld

@torriegundersen

@CMIContent @tsledzik But that’s just on one browser. #CMWorld

@gowithfrank

A2: They don’t take the time to learn effective strategies. @CMIContent #CMWorld

@JS_insidepitch

Yes. A thousand times yes. #CMWorld https://twitter.com/AndreaFryrear/status/686959164137025537

@amymersch

You mean bring in Terry Gross? #CMWorld #dadjoke https://twitter.com/varunkr842/status/686958431945670656

@atxcopywriter

A2 Hard to measure effectiveness when content is created for its own sake and not to enact a strategy or campaign #CMWorld

@PatrickHayslett

Yes! #CMWorld https://twitter.com/torriegundersen/status/686959398669819904

@mikemyers614

@T4Leonard we’re on Q2! #cmworld

@CMIContent

@ShakirahDawud Or if you have data, not knowing what they say… It’s really problem if you have to get on with your daily job. #cmworld

@palkoviz

Haha love this answer! Twitter chats are a gold mine in several aspects #cmworld https://twitter.com/lucyrk78/status/686958948109398016

@BPucino

A2: #contentmarketing isn’t self-explanatory-like many think-you can’t win the game if you don’t know who/what you’re playing for #cmworld

@jennyhoush

A2: B2BC Marketers may have trouble measuring effectiveness as it takes time. Old school marketing metrics won’t work in measuring. #CMWorld

@ringo66

A2 It’s hard to know what success and effectiveness looks like if you don’t have a clear vision of what you’d like it to be #cmworld

@LUCYrk78

A2: Know goals before you start, content marketing is more than a press release and harder to measure #CMWorld https://twitter.com/CMIContent/status/686958590704263168

@WashingtonianCM

A2 Ppl are looking for a single metric to determine success, when effectiveness of a CM campaign may need measured by multi-metrics #CMWorld

@SmartSuiteBree

haha! Pretty much! #CMWorld https://twitter.com/amymersch/status/686959445918760961

@SarahMT1212

A2 It’s easy to feel you’re being ineffective when you compare yourself to others. Have perspective. What works for YOU? #cmworld

@martinlieberman

@lilfrankie_13 For sure! This is why it is so important to engage with your audience daily #CMWorld

@torriegundersen

A2 Lack of Data to support otherwise or measuring effectiveness in terms of money earnings #CMworld https://twitter.com/CMIContent/status/686958590704263168

@varunkr842

@palkoviz I know. It is such a fun game to play. #CMWorld

@Magnani_Dot_Com

@CMIContent “All the right things” varies from project to project. Failing to recognise the importance of individuality stagnates #CMWorld

@jadericecontent

A2) Marketing isn’t always proven with data, so it requires a state of belief that it will pay off, unless you can track ROE. #cmworld

@martinjason

5 Ways To Utilize Image-Based #Content Through The Buying Cycle http://buff.ly/1SMpvRk #contentmarketing. #CMworld

@hussain4seo

A1: Content marketing can sometimes assist in contributing to a purchase decision and may not be direct. #cmworld

@MarisaASan

2: As is the nature of many long term goals/initiatives. It doesn’t always hit you in the face like the Q1 numbers report. #CMWorld

@tsledzik

@LisaBeets Do you agree that it’s important to define goals before implementing content marketing tactics? #CMWorld

@CommunityElf

A2 Too many companies focus on what success means to them, and don’t consider what it means to their customers #cmworld

@tracibrowne

A2: Lower #contentmarketing effectiveness is a direct result of not understanding your objectives. #CMWorld https://twitter.com/CMIContent/status/686958590704263168

@MaureenOnPoint

A2 – Marketers need to be creative AND understand how to measure. Metrics are important. #CMWorld https://twitter.com/CMIContent/status/686958590704263168

@B2BRandD

@megdewaele: I love this: #contentscientist #cmworld

@AndreaFryrear

A 1 Yes it has been change & continue as per trend & tech #cmworld https://twitter.com/LisaBeets/status/686957644616171521

@suchnes

@torriegundersen @lilfrankie_13 Right on girl #cmworld

@M2Franz

a2: Many problems begin with lack of goals and/or audience/demo definition. #startthere #cmworld

@jennyhoush

@torriegundersen Exactly! Without daily engagement and feedback, it’s impossible to know what your followers really want. #CMWorld

@lilfrankie_13

A2: Content marketing is an inexact science so there are many ways to do it effectively. Many marketers don’t like the uncertainty #CMWorld

@BrandExtract

@jakessman I am interested in new things, so I do spend time during my work hours reading stuff. Plus I can experiment. #CMWorld

@palkoviz

A2) “what content marketing effectiveness looks like” — so many variables in this equation. Depends on your objectives. #CMWorld

@JohnHornbeck1

A2: Marketers should realize #B2B and #B2C is evolving to #H2H platform. The line of communication & content must be organic #CMWorld

@village_print

@CommunityElf Most certainly! And documenting a strategy is key! #cmworld

@LisaBeets

@CMIContent A2: It’s strange at this point to say cm is new, but some businesses are still in early stages, figuring it out #CMWorld

@atxcopywriter

@torriegundersen @CMIContent 100% agree! One of my uses for Twitter chats is social listening + comm. building #CMWorld

@BPucino

@palkoviz True—we’re still adjusting to how to measure, what to measure, when to measure, and how to interpret. #CMWorld

@ShakirahDawud

A2: Lack of clear goals is a big problem. Hard to define success when you’re not clear on what it means #cmworld

@lizdaponte

@megdewaele ooooh! We Love #ContentScientist! What a great word! #CMWorld

@CommunityElf

@kcwriter Right? Smart content marketing has two parts: Creation AND promotion/distribution. (Measurement too.) #cmworld

@martinlieberman

A2. #ContentMarketing is constantly involving. Definitely needs more than 140 characters 🙂 Content Marketers Unite! #CMWorld cc @CMIContent

@jakessman

@jakessman Plus I am lucky, I am the only marketing person in my company and they know I need to keep on top of the current trends #cmworld

@palkoviz

@BPucino @torriegundersen same here 🙂 #CMWorld

@CMIContent

Success is not one size fits all. #DefineGoals #CMWorld https://twitter.com/M2Franz/status/686958816026562561

@lilfrankie_13

.@AndreaFryrear I want to print this out and staple it to my monitor #CMWorld https://twitter.com/AndreaFryrear/status/686959164137025537

@megdewaele

A1: Make sure your content is falling on the *right* ears. Sometimes it’s broadcast out but it’s heard by the wrong audience. #CMWorld

@getupcontent

Yes to both… #CMWorld https://twitter.com/tracibrowne/status/686959954167762945

@mikemyers614

@tracibrowne @jennyhoush so true, Traci. #cmworld

@CMIContent

@lilfrankie_13 Well said girl! #CMWorld

@torriegundersen

I think this is a pretty major issue more times than not. Creative marketing does not exclude from msrment #CMWorld https://twitter.com/B2BRandD/status/686959698520702976

@MaureenOnPoint

@LisaBeets Absolutely! Being able to track what went right and what went wrong is paramount! #CMWorld

@CommunityElf

Q3: More than 70% of marketers report they plan to create more content in 2016 than last year. Is this surprising? #CMWorld

@palkoviz That’s a good idea. I need to cut out a certain amount of time every day just to read up on trends #CMWorld

@jakessman

@M2Franz that’s living on the edge! #cmworld

@CMIContent

A2: Communication plays a big role here as well. #cmworld

@LisaBeets

@CMIContent If you don’t know your destination, any path will take you there. Defining clear goals PRIOR to a campaign is key #CMWorld

@jadericecontent

Bingo! Thoroughly develop your process, trust it, and stick to it. #CMWorld https://twitter.com/LUCYrk78/status/686959534091427840

@BrandExtract

@CMIContent A1. you can do the right things but you need real personality to make them feel like the right things to your audience. #CMWorld

@RayJ_H

Well said! And how to get there… #cmworld https://twitter.com/lizdaponte/status/686959880985382912

@LUCYrk78

@BPucino @CMIContent That’s awesome! #CMWorld

@torriegundersen

Exactly @LisaBeets! The key is to identify how you define success. Then, the key is to track and measure. #cmworld https://twitter.com/LisaBeets/status/686959086517227520

@millennovator

A1: Right things in content marketing? There are only methods that are likely to work. You need to adapt to every audience. #CMWorld

@ExpWriters

@megdewaele @aberdeengroup We love it! #CmWorld

@CommunityElf

@M2Franz Wow, I miss those days! I used to hide out on my lunch in Twitter chats. 😉 #CMWorld

@SmartSuiteBree

@martinlieberman Spending more time promoting a piece of content than writing it has been helpful. Promotion = key. #cmworld

@MarisaASan

A3 Considering social channels perform well in driving traffic when original content is being used, not surprising at all. #CMWorld

@Magnani_Dot_Com

a3: not at all – with FB reading more news-like content is always growing 🙂 #cmworld

@jennyhoush

A3: It’s not surprising that most #brands say they will create more #content in 2016. Sad maybe, but not surprising. #CMWorld

@mikemyers614

@CMIContent A2) I’ll venture that some don’t completely want to know. Sticking to certain friendly metrics can hide failures. #CMWorld

@AndyVale

@jakessman I was told when hired to spend one afternoon a week doing that, that’s hard. But you can always fit in article #CMWorld

@palkoviz

@mikemyers614 they say they will but do you think they truly do/are able to? #cmworld

@CMIContent

A2) To assess what effectiveness looks like, you need to have a solid content plan and a commitment to specific outcomes. #CMWorld

@JohnHornbeck1

A3. Only thing is, wish it was a higher percentage as this is the way to go with digital marketing. #CMWorld

@Magnani_Dot_Com

@CMIContent A3: Not at all! There are so many new apps and websites, of course you need to create more content to stay ahead! #CMWorld

@ExperianDQSteph

@CMIContent @JoePulizzi signed my Content Inc book and told me to go be #epic! Just trying to live up! #cmworld

@M2Franz

A3 Not at all. CM is still evolving and more people are “getting” it and how to do it #cmworld https://twitter.com/CMIContent/status/686960100460740608

@LUCYrk78

A3: Not surprising at all considering the way things are going. But, if they actually do it is another story! #CMWorld

@ringo66

@LisaBeets @CommunityElf Precisely. It is important to develop your strategy thoroughly and trust it during implementation. #CMWorld

@BrandExtract

A3: I’m more interested in the reason(s) why a #brand is creating more content. It’s a valid question. #CMWorld https://t.co/4sRi4BeuEM

@Mr_McFly

@CMIContent No, because they are starting to see the value in it. #cmworld

@MarisaASan

#CMWorld – My silence is directly proportionate to my learning and listening

@T4Leonard

Love how you phrased this @BrandExtract #CMWorld #contentmarketing https://twitter.com/BrandExtract/status/686959769077157888

@jakessman

@SmartSuiteBree you mean there isn’t one single catch-all metric? 😛 #cmworld

@lizdaponte

@CMIContent just because no strategy. #CMWorld

@hussain4seo

A2: Most go at #contentmarketing blindly, without strategy or metrics. It moves so fast that priorities are delegated elsewhere. #cmworld

@getupcontent

YES. And the growing pains can be tough to work through. But it’s important work. #contentmarketing #CMWorld https://twitter.com/atxcopywriter/status/686959828351102977

@amymersch

A3. Not at all, in fact it’s refreshinging. Content is a gr8 way to connect with audience & to show that you r an expert in ur field #CMWorld

@SarahMT1212

A3 IMO – Produce less #content but with more quality and make it more interactive & relevant to TA needs #CMworld https://twitter.com/CMIContent/status/686960100460740608

@varunkr842

A3 Hopefully there is more to that stat…but no, not surprising…what would be surprising is if they all stuck to it #cmworld

@tracibrowne

@CMIContent That’s a good question. They plan to…but perhaps they shouldn’t. #teamquality #CMWorld

@mikemyers614

A3: Not surprise that there’s a rise in #contentmarketing-content that helps ppl succeed helps u sell #CMWorld https://twitter.com/CMIContent/status/686960100460740608

@MaureenOnPoint

A3: Progressive marketers get that quality content is better than quantity, but a lot still don’t get this #cmworld

@LisaBeets

@CMIContent A3: Not at all – Everyone has a stake in the #contentmarketing game. This is why differentiation will be KEY #CMworld

@megdewaele

A2: Figuring out how to provide value w/ & w/o corporate branding or sales “spin” is difficult to grasp. @CMIContent #CMWorld

@_DigitalChaos

.@BPucino The best #PD is free! #CMWorld cc: @torriegundersen @CMIContent

@jakessman

@CMIContent Not a surprise – but I hope that this doesn’t dilute the quality of what they’re producing #CMWorld

@jadericecontent

@getupcontent Well said! #cmworld

@M2Franz

@CMIContent A3 Hopefully that increase in content allows them to create content that’s tailored to specific personas. #cmworld

@SFerika

A3) Some content marketers believe more content is key, and some believe quality and targeting to the right ppl are more important. #cmworld

@martinjason

@CMIContent A2: Unrealistic expectations don’t help. Content marketing can have a long ROI. You can’t expect immediate sales. #CMWorld

@_goldengrams

A3: It’s not surprising at all. I hope they have a plan. Remember, SMART goals, people! #CMWorld

@SmartSuiteBree

Nope… trend will be vid content, and I think that’s easier for mktrs than crafting copy #cmworld https://twitter.com/cmicontent/status/686960100460740608

@BPucino

@LisaBeets That’s a good point. I think if you can do more well, it’s a good investment. #CMWorld

@MaureenOnPoint

A3: Nope! If marketers are seeing success, increasing their efforts should theoretically increase success! #CMWorld https://twitter.com/CMIContent/status/686960100460740608

@CommunityElf

A3: More content isn’t surprising, but we hope it’s not just contributing to the noise, but rather provides unique value! #cmworld

@getupcontent

A3: No… And Yes… No because content marketing is a trend… Yes, because MORE is NOT always BETTER! #CMWorld

@AgentPalmer

Content isn’t dead; it just needs to be treated a little differently in 2016! #cmworld

@getupcontent

@SmartSuiteBree good reminder! #cmworld

@CMIContent

A3 and it seems every year the marketing plans include plans for a specific (larger) number of content pieces. #cmworld

@SFerika

@lizdaponte Haha- I think that’s what many look for! 😉 More followers = ALL of the success… Right? #CMWorld

@SmartSuiteBree

Q2: Lots of places are closed-minded about content marketing and/or social being “not right for my industry.” #CMWorld #manufacturing

@RailbirdJ

A3:No.Quantity doesn’t equal quality. There is such a thing as too much noise. Deliver enough to hit goals #CMWorld https://twitter.com/cmicontent/status/686960100460740608

@JS_insidepitch

A3) Not at all! Consumers are getting smarter + demanding rich content. #CMWorld

@torriegundersen

Woohoo! #CMWorld https://twitter.com/lilfrankie_13/status/686956701505855488

@karrabarron

@martinlieberman Yes, comparing to competitors is dangerous because there’s nothing to compare but numbers out of context #CMWorld

@ShakirahDawud

@LisaBeets Great question – I need to show how I am contributing to overall business goals, but I guess that’s everyone 🙂 #CMWorld

@palkoviz

@Mr_McFly The age old “Quantity or Quality” discussion…#CMWorld

@ExperianDQSteph

A3) Frankly, it’s a little frightening. Will make creative and value added content even more important. #CMWorld https://twitter.com/CMIContent/status/686960100460740608

@JohnHornbeck1

A3 The content marketing bandwagon will never be big enough to fit everyone…not enough to just say “we’re going to do more” #cmworld

@tracibrowne

@RailbirdJ That is really surprising. I can’t imagine an industry it wouldn’t apply to. #CMWorld

@MaureenOnPoint

A2 (cont): IMO companies are still trying to figure out how to engage customers in meaningful 2-way conversations. @CMIContent #CMWorld

@_DigitalChaos

@palkoviz What websites/blogs do you recommend? Past-I signed up for marketing blogs to email me new posts. I delete the emails.. #cmworld

@jakessman

@CMIContent A3: More content only makes sense if that’s really what you need. More doesn’t necessarily equal good, right or better. #CMWorld

@_goldengrams

a3 – Not at all…. It is more based on awareness than need tho… IMHO #CMWorld

@T4Leonard

A3 Not a surprise. Content marketing is (itself) well-marketed. Seems to have widespread buy in. “What next?” is more the issue… #CMWorld

@PatrickHayslett

@CMIContent A3: Not at all! But the challenge #marketers face is getting the #content in front of the right audience. #CMWorld

@Affinio

@LisaBeets Quality begets quantity most of the time, but still ppl prefers 2nd one #CMWorld @CMIContent

@varunkr842

@martinjason exactly. #cmworld

@palkoviz

@tracibrowne Indeed! #CMWorld

@ShakirahDawud

I think we’ll see an influx of video content. I’m just worried it will get watered down like a lot of blog content did. #CMWorld

@SmartSuiteBree

A2: People are still not used to everything digital marketing has to offer. With time more business are gonna evolve. #cmworld

@ExpWriters

A3: I hope all that content being developed has a good distribution strategy in place 🙂 #cmworld

@LisaBeets

A3: Look at what bigger brands (such as TNT network) plans on doing in 2016: Less commercials, more branded sponsored content. #CMWorld

@ringo66

A3 Not surprising. I wish people planned to use content to spur more engagement, though, not just shares. #cmworld

@martinlieberman

@T4Leonard Awareness of what? Brand awareness? #cmworld

@MaureenOnPoint

A3: Not surprising at all. I think many have come to understand the impact (good) content can have #cmworld

@lizdaponte

A3: It’s not surprising at all. Content has become the way a consumer digests your brand’s message. Most marketers now know that. #CMWorld

@gShiftLabs

A3: I find it a bit surprising, I would think lots of people should focus on content distribution and community building. #cmworld

@palkoviz

@SmartSuiteBree This is our worry too. Gotta keep those blinders on and focus on quality! -Marissa #cmworld

@getupcontent

@LisaBeets Agreed– too often there isn’t budget allocated to amplifying/distributing all that content. #cmworld

@SFerika

A 3 No its not bcos as per market trend it will happen & increase in future also #CMWorld https://twitter.com/CMIContent/status/686960100460740608

@suchnes

We couldn’t agree more @SFerika ! #CMWorld

@Affinio

@tracibrowne Folks talk a good game when polled, don’t they #cmworld

@tsledzik

@SmartSuiteBree we definitely see an increase in video and have to agree with you! #cmworld

@CMIContent

A3. I love how @Robert_Rose looks at content: “Aim to produce just enough to deliver the value we intend” #cmworld

@michelelinn

@gShiftLabs but isn’t it a bit of creating content for the sake of it? #cmworld

@palkoviz

A3. Not surprising at all. I feel like #marketers can never be satisfied. There’s always MORE to do. #CMWorld https://twitter.com/CMIContent/status/686960100460740608

@jakessman

@BrandExtract @LisaBeets When do you implement strategy changes? Should things be adjusted throughout or at defined time periods? #CMWorld

@CommunityElf

A3: Not surprising, but more may not be the right answer. Start with better and smarter. #CMWorld

@bendgibbons

@SFerika @LisaBeets That’s the delicate balance isn’t it? Sad to have great content sit and rot. #CMWorld

@MaureenOnPoint

@PatrickHayslett So true! Or they’ll turn on the content machine with no plan for distribution. #CMWorld

@SmartSuiteBree

@CMIContent @megdewaele #cmworld #PartyToday https://t.co/1SJbQLkqAz

@Magnani_Dot_Com

A3: Not surprising, but a little disheartening. More #content isn’t the answer, great content is. #SoMuchNoise #cmworld

@AndreaFryrear

A3: That is the easy way out. The right way though is creating more quality content. #cmworld

@ExpWriters

#cmworld https://twitter.com/LisaBeets/status/686960630759305220

@millennovator

@getupcontent To paraphrase Thumper, “If you can’t say something unique, don’t say nothing at all!” #CMWorld

@_goldengrams

@CMIContent Excellent and getting better! Hope you all are as well. #CMWorld

@ideakid88

The goal should be create more *valuable content in 2016.Try to set the bar of quality over quantity. #CMWorld https://twitter.com/CMIContent/status/686960100460740608

@CrowdContent

@Magnani_Dot_Com @megdewaele we hope everyone’s a bit more enthusiastic during our chats 🙂 #cmworld

@CMIContent

@getupcontent So true, Marissa! Quality > Quantity #CMWorld

@SmartSuiteBree

A3) Quality trumps quantity in #contentmarketing so businesses should focus on the value+ quantity. #CMWorld

@Alvomedia1

@palkoviz You make a really good point. Too much content is being pushed out and then lost in the blogosphere. #cmworld

@getupcontent

A2: Perhaps marketers still focus too much on flashy events, ads, etc. Too much about flash not results, I think #CMWorld

@billcush

Q4: The use of promoted posts and social ads among both B2B and B2C marketers has surged from last year. What is your experience? #CMWorld

Timely content that offers unique value to a well-defined audience – vs. “more content”, should be a goal #CMWorld https://twitter.com/getupcontent/status/686960746912198658

@aesmithwriting

@MaureenOnPoint @sferika So true! #cmworld

@LisaBeets

A3: Not surprising, many people have lofty resolution, it will be about follow-through and quality content #CMWorld https://twitter.com/CMIContent/status/686960100460740608

@WashingtonianCM

@atxcopywriter @cmworld I’d say all, since it’s constantly changing; success at one point or one platform doesn’t always last. #cmworld

@ShakirahDawud

Providing value for your customers with content is so important to ensuring you’re not wasting your time! #CMWorld https://twitter.com/getupcontent/status/686960746912198658

@CommunityElf

@AndreaFryrear yes! #CMWorld

@JS_insidepitch

@jakessman I do read #cmworld, sometimes @marketingprofs. Currently also @canva and @prezi . Some like @klear – sometimes

@palkoviz

@CMIContent Let’s hope the video adds value, and it’s not just video for the sake of video! #CMWorld

@SmartSuiteBree

A2: Actions reflect intent. Fewer who have been exposed to failing fast are picking up to taste success #CMWorld https://twitter.com/cmicontent/status/686958590704263168

@1DigitaLife

@AndreaFryrear do you strive for evergreen topics and recreating different types of content out of one original piece? #cmworld

@M2Franz

@JohnHornbeck1 Agreed. Everyone races to create more content without understanding how to create the right content. #CMWorld

@gShiftLabs

@CMIContent Not surprising, but increasing content is only beneficial if it’s quality content. #CMWOrld

@tweetcargo

@SmartSuiteBree let’s wish that for all content! #cmworld

@CMIContent

@CMIContent @megdewaele Oh we are! Just really wanted to use that gif…. #CMWorld

@Magnani_Dot_Com

Isn’t that the truth, @jakessman! #cmworld http://twitter.com/jakessman/status/686961401622085633

@michelelinn

We’ve found the right answer. #CMWorld https://twitter.com/michelelinn/status/686961386820399104

@BrandExtract

@jakessman you are right there is too many… So often I scroll through plus I remember if I have read it before 🙂 #cmworld

@palkoviz

@_goldengrams That Thumper is a smart one. 🙂 -Marissa #cmworld

@getupcontent

A3: Nope. Terrifying, but not surprising #cmworld

@ShakirahDawud

If you build it, they will come. Didn’t work for dot com bust. But more fun than dealing w/ logistics. #CMWorld https://twitter.com/SmartSuiteBree/status/686961408693637121

@PatrickHayslett

A4: So far, paid social ads r a far more targeted+effective way to increase content consumption 4 r market #CMWorld https://twitter.com/CMIContent/status/686961603695120384

@MaureenOnPoint

@CMIContent @SmartSuiteBree we could see interesting things being done with video in order to stand out. Not sure what tho #CMWorld

@karrabarron

A3: Not surprised. “Creating more” doesn’t mean better quality or more effective. Could just be noise that distracts. @CMIContent #CMWorld

@_DigitalChaos

Tho..I’m not buying into the whole “people want quality content” May I present BuzzFeed/Gawker/HuffPost as exhibit A/B/C #cmworld

@tracibrowne

@michelelinn @Robert_Rose but first you’d have to produce a lot to see what works no? #CMWorld

@karrabarron

A3: More content just overwhelms consumers. But I’m not surprised marketers want to overwhelm consumers even more #CMWorld

@Luenly_

@aesmithwriting Yes! Exactly right, Allison. Know exactly who you’re talking to and what they want to know. #cmworld

@getupcontent

@ShakirahDawud terrifying? Yes lol #cmworld

@CMIContent

A4: Depending on the platform, promoted posts are a must. Organic isn’t enough anymore. @CMIContent #CMWorld

@JS_insidepitch

A3: Easy, no. In some cases, they should focus on better rather than more, but again some are still getting started and more = any #CMWorld

@atxcopywriter

@SFerika It seems easier to present to the C-level as an indicator of productivity #CMWorld

@palkoviz

A4 Promoted posts are on rise and effective if targeted w/ correct set of parameters #CMworld https://twitter.com/CMIContent/status/686961603695120384

@varunkr842

One of my fears as well. Does a rush to more almost by definition result in lower quality. I wonder? #CMWorld https://twitter.com/SmartSuiteBree/status/686961137225740288

@JohnHornbeck1

A4) Most promoted posts and social ads are just noise, blocking me from getting to valuable content. #cmworld

@martinjason

@CMIContent the surge was forced – you have to pay to play on so many platforms now #cmworld. Though, I have seen benefit! #cmworld

@M2Franz

A4: The use of Facebook advertising has been highly effective in driving traffic to website content. #cmworld

@MarisaASan

@M2Franz Emphatic yes to both! Also a consistent, relentless focus on our audience. #loftygoals #cmworld

@AndreaFryrear

@karrabarron @CMIContent @SmartSuiteBree We’re still working out the WHAT and WHY for video for our market. #CMWorld

@MaureenOnPoint

@MaureenOnPoint That too, but more so just that the need exists. Large cos are only beginning to come on board and tell stories #CMWorld

@T4Leonard

A4: Social ads = HUGE. Millions of dollars are transitioning from TV/commercials to social ad spend. This will be huge in 2016. #cmworld

@SmartSuiteBree

@CMIContent @SmartSuiteBree We expect a lot of live-streaming and VR this year as well #CMWorld

@WashingtonianCM

@palkoviz Very true, and a bummer. #cmworld

@SFerika

A It has been increased a lot as per e market #CMWorld https://twitter.com/CMIContent/status/686961603695120384

@suchnes

A4: Promotional or paid posts help to cut through the noise, thus reaching the people who need you. #CMWorld @CMIContent

@lilfrankie_13

A4: We have plans to use social posts to promote two major eBooks this year starting Q1. Pipeline contribution as goal. #CMWorld

@billcush

@CMWorld A4: Definitely gets more eyeballs. Do it sparingly with your best content so as not to overwhelm or annoy people. #CMWorld

@_goldengrams

A4: As a consumers, I’m annoyed by irrelevant social ads. I do click on the relevant ones though #CMWorld

@Luenly_

@palkoviz It completely is, if it’s not done correctly. It shouldn’t be about “more” but rather about adding value & creativity. #CMWorld

@gShiftLabs

A4: Promoted posts are relatively new in comparison to ads, and experience tells us that they are more effective. #cmworld

@ExpWriters

A3: Not sure if creating “more” is wise, but not that surprising. If anything else, anything published should be quality content #cmworld

@Atomic_Reach

A4: Unfortunately, paid social/promos are necessary evil with all the #noise out there. Great #content that isn’t seen can’t work. #CMWorld

@mikemyers614

A3 are you ever gonna stop Googling? The more content that’s produced, the easier to find answers to what you need! #cmworld

@LUCYrk78

@CMIContent A4: Promoted posts and ads are often necessary, and can give pages a boost when things are slow! We dig them. #CMWorld

@_zencontent

A4. A surge yes, yet, targeting/demographic strategies are all over the place. Social ads with this is like lighting money on fire. #CMWorld

@Magnani_Dot_Com

@billcush Yup, such a great way to use it. And that targeting? You can’t go wrong with that! #cmworld

@MaureenOnPoint

@_goldengrams that’s an important reminder for sure #cmworld

@CMIContent

A4: Facebook promoted posts have been effective in driving content reach and engagement. Highly recommend them. #cmworld

@MarisaASan

A4: It’s become a pay to play world – however, you can have some free wins by paying attention to keywords! #CMWorld https://twitter.com/CMIContent/status/686961603695120384

@CommunityElf

@CMIContent A2 Technology & content continues to evolve, #marketing becomes a reaction rather than a vision or being organic. #CMWorld

@RayJ_H

Q4: Promoted content works really well for the right client, but don’t try to force a round peg into a square hole. #CMWorld

@BrandExtract

A4 Promoted Posts are just ads…only effective if targeting is spot on…which mostly it’s not #cmworld

@tracibrowne

A4) Paid social ads are a great way to reach a more targeted audience. There should be a strategy tho, don’t promote just b/c #CMWorld

@torriegundersen

@CMIContent A4:I like putting content out organically and then promoting the ones that gain traction. #cmworld

@whererusteve

Couldn’t agree more #CMworld https://twitter.com/M2Franz/status/686962131468742658

@megdewaele

@CMIContent A4 I’ve had very good results with promoted twitter and FB posts. LI has been more mixed/expensive. #cmworld

@SFerika

A3: Not surprising but most don’t need “more.” Should focus on getting the most out of stories. #datadriven #worksmarter #CMWorld

@amandatodo

A3) Not surprising at all. However, useful content is better than more content! #cmworld

@ideakid88

A4: I’ve seen great benefits to sponsored posts. May be a way to break through the noise? #cmworld

@lizdaponte

@karrabarron @CMIContent It will be interesting to see what people come up with. Wondering if longer video will make a come back. #CMWorld

@SmartSuiteBree

@tracibrowne sad isn’t it? #cmworld

@CMIContent

A4 When your targeting/demographics strategy is just “All of the US”. #CMWorld https://t.co/dbqypKWYgF

@Magnani_Dot_Com

A4: Business objectives focused initiatives have led to heightened investments in earned and paid content #CMWorld https://twitter.com/cmicontent/status/686961603695120384

@1DigitaLife

4: It’s way more accepted by “users” but Apple rumors and ad blocker tech is shaping the future on this. #CMWorld

@tsledzik

So social took us out of the world of paid push advertising and into…paid push advertising that’s presumably more relevant? #CMWorld

@PatrickHayslett

A4b: More business are going online as the internet generation or the millennial’s are taking over the work force. #cmworld

@ExpWriters

Bwhaha, I love this. #cmworld https://twitter.com/Magnani_Dot_Com/status/686962582922604547

@MaureenOnPoint

@MaureenOnPoint Yes. I think so too. I can’t wait to test it. Especially on LinkedIn #CMWorld

@billcush

@JohnHornbeck1 You need a better strong team to ensure it doesn’t! 😉 That’s hard to maintain though. #CMWorld

@SmartSuiteBree

@CMIContent Most the ads I’m seeing on social are for things I already bought over Xmas. WTF is up with that? #CMWorld

@tracibrowne

A3) Many businesses think ‘there must be more to this.’ Thing is, you don’t need that much if it’s great content #CMWorld #business

@Alvomedia1

Any predictions for the future of social media advertising for content consumption this year? I think it’s going to become a must. #cmworld

@MarisaASan

@lizdaponte absolutely Liz. So much out there now, those promoted posts can pinpoint the right audience! #CMWorld

@JS_insidepitch

A4: As a consumer, they’re like mosquitos: just won’t leave me alone. As a #content marketer, I fear they’re becoming inevitable. #cmworld

@AndreaFryrear

@martinjason Those are the ones who are doing it wrong! #CMWorld

@_goldengrams

@LisaBeets There can be a benefit to producing a lot though – you have more opp to see what sticks #CMWorld

@atxcopywriter

A4: Definitely seeing way more promoted content these days. It’s a struggle between noise + value, unless targeted properly #cmworld

@getupcontent

@Luenly_ How do you think marketers can create useful instead of overwhelming content? Do you think that’s even possible? #CMWorld

@CommunityElf

A4: Organic on Facebook no longer makes sense, promoted posts makes sense for getting views #CMWorld https://twitter.com/CMIContent/status/686961603695120384

@WashingtonianCM

@CMIContent A4: promoted ads are gud for branding of new products & services. #CMWorld

@Sameerakkhan

Q4: Our research showed a shift away from away from print or other offline promotion and toward more promoted posts and social ads #cmworld

@LisaBeets

Interesting opinion, I guess it helps in the beginning but depends on the brand? #CMWorld https://twitter.com/JS_insidepitch/status/686962057611231232

@palkoviz

@MaureenOnPoint @karrabarron @CMIContent That’s the way to do it, Maureen! A plan before content is key! 🔑 #CMWorld

@SmartSuiteBree

@PatrickHayslett That’s been my experience. Basing on interest/passions means more relevant convos. #CMWorld

@MaureenOnPoint

@billcush But most importantly … driving the RIGHT traffic. #CMWorld

@MarisaASan

A4: Of course, and it’s only going to increase. But, don’t get comfortable. These platforms are changing everyday #cmworld @CMIContent

@millennovator

…and this is why ads are a waste without valuable, quality content. #CMWorld https://twitter.com/Luenly_/status/686962238570237952

@BrandExtract

A4 for certain platforms there’s no way around paid. Key is understanding how to target effectively! #cmworld

@LUCYrk78

@MaureenOnPoint Do you think they always will be? #cmworld

@ShakirahDawud

That’s 100% true @Rsikarenk #CMworld https://twitter.com/Rsikarenk/status/686962704460943360

@varunkr842

@tracibrowne that’s definitely annoying. Or they are so far off target, ugh. #cmworld

@CMIContent

A4. We just started using promoted posts on Twitter. Haven’t spent much $$ on it yet but have seen a small value #CMWorld

@jakessman

@atxcopywriter As long as it’s targeted, right? #cmworld

@LisaBeets

@jakessman do you think you will continue? #cmworld

@CMIContent

A4: It’s a necessary evil. Social channels change the rules all the time. Hard to keep reach up w/o spending $$. #CMWorld

@amandatodo

@tracibrowne targeting is key Traci. I always wonder what businesses pay to target me, because the ads never resonate. Wasted $$ #CMWorld

@JS_insidepitch

@BPucino Really? Video costs more and includes more types of skills (writing being one of them) #CMWorld

@atxcopywriter

@MaureenOnPoint So many small to mid size companies I see losing growth bc of aversion to anything seen as related to twitter. #CMWorld

@RailbirdJ

@CMIContent or…what I bought is now on sale!…#cruelmarketing #cmworld

@tracibrowne

@SmartSuiteBree @karrabarron @CMIContent Right. And video is so effort intense. Can’t waste limited resources w/o plan! #CMWorld

@MaureenOnPoint

@MaureenOnPoint @CMIContent @SmartSuiteBree if you’re going to do video, should you put budget behind production right away? #CMWorld

@karrabarron

@amandatodo Great minds 🙂 #CMWorld

@mikemyers614

Q5: Firms in mature phase of content mktg are often more effective than those in early stages. What can those in young phase do? #CMWorld

Especially when you consider #augmentedreality + video #cmworld https://twitter.com/karrabarron/status/686961918175621120

@GhostBlogr4Hire

@jakessman I’m of the “slow and targeted” wins the race school of thought #CMworld

@megdewaele

@tweetcargo @CMIContent This is so true! We say quality over quantity – unless you can do both effectively! #CMWorld

@CommunityElf

@MaureenOnPoint Even when it’s not Twitter. Just the stink of it turns the stomach of late adopters. #CMWorld

@RailbirdJ

@Luenly_ so annoyed! Ads are taking over my Instagram, yet there has t been ONE that’s relevant yet. 🙁 #CMWorld

@LUCYrk78

@WashingtonianCM Streaming will def. cont. & may hit mainstream. I think VR still has a few more yrs, but definitely developments. #CMWorld

@SmartSuiteBree

@SmartSuiteBree @CMIContent I think visual content in general is becoming huge & video is just part of that mix #CMWorld

@karrabarron

@karrabarron @CMIContent @SmartSuiteBree I do mine in-house. Easy tools like @stupeflix have been a godsend. #authentic #cmworld

@MaureenOnPoint

@MarisaASan Indeed. #CMWorld

@billcush

@CMIContent We’re going to experiment more & test different techniques. I think a $20 ad brought in 3-4 leads. New territory for us #CMWorld

@jakessman

Have we touched on promoted posts on Twitter and Facebook already? I’m seeing them so much more! #CMWorld

@suddenlyfrugal

@MaureenOnPoint @karrabarron @CMIContent SO true! No one has time for wasted resources! 😉 #CMWorld

@SmartSuiteBree

A4: I LOVE promoted posts. They work for #Summerlearning, particularly on Facebook, thanks 2 audience targeting. #CMWorld

@webmastergirl

@RailbirdJ The anti-twitter sentiment drives me nuts. Fear/lack of experience will cost $$. #CMWorld

@MaureenOnPoint

A4: promoted posts are popular because they enable B2B marketers to share content with a targeted audience and measure the success #cmworld

@TajFirstBase

It’s possible. I recently hated myself for clicking on a gaudy ad. Its relevance overcame bad delivery. #CMWorld https://twitter.com/CommunityElf/status/686962786908422145

@PatrickHayslett

@PatrickHayslett and then people opt out from ads and you have to be … social #cmworld

@palkoviz

@CMIContent A5: Have a strategy. Know your target audience & what drives them. #cmworld

@MarisaASan

@LUCYrk78 true, the relevancy is a big prob with IG #CMWorld

@Luenly_

@mikemyers614 Paid promotion of good content is OK. But if your promoted content isn’t good, it’ll still get ignored. #CMWorld

@_goldengrams

A5: Don’t emulate the bigger, more experienced #brands in #contentmarketing, find your own way. They found their own way once, too. #CMWorld

@mikemyers614

A5: Learn about or mimic some of what the effective firms do or have done. Collect tips. Test. Measure. Repeat. #CMWorld

@Mr_McFly

A5: Learn as much as possible. Read, get training, attend workshops and Content Marketing World 🙂 #cmworld

@LisaBeets

@ShakirahDawud @CMIContent what I mean to say is WHO are the numbers? the answer to that is an answer to the question imo #cmworld

@tonyxrandall

@megdewaele @jakessman good school Megan! #CMWorld

@JS_insidepitch

@megdewaele Same here! We’re targeting specific keywords (like conferences). We haven’t done any large-scale ads. #CMWorld

@jakessman

@CMIContent We are great! Hard at work plotting healthcare content domination in 2016! #CMWorld

@amandatodo

@CMIContent No! But more content doesn’t mean better/right content. More, can easily put people off to. #CMWorld

@RayJ_H

@MarisaASan that strategy is so key to success #cmworld

@CMIContent

@_goldengrams Very true, can’t have one or the other…must have both. #CMWorld

@mikemyers614

A5: Stay the #contentmarketing course! The “mature” firms didn’t get awesome overnight. Do the work, reap the rewards. #cmworld

@AndreaFryrear

A4) I have no problem with promoted posts or social ads but the content must useful. Otherwise it’s a waste of a time. #cmworld

@ideakid88

A5: Focus on community to encourage audience advocacy: aspire to more publisher than content creator #CMWorld https://twitter.com/CMIContent/status/686963123673108480

@megdewaele

@LUCYrk78 @Luenly_ exactly. Same here. What are they smoking. Wasted money on me. #CMWorld

@JS_insidepitch

@GhostBlogr4Hire And the new 360 degree videos that have been popping up! I’m trying to remember who used these really well… #CMWorld

@CommunityElf

A5: Deliver content that solves problems, is thought provoking, & has not be over said (ideally not at all). #cmworld

@MarisaASan

Promoted posts & social ads are gaining ground @LisaBeets as long as they are labeled as such. Readers want to know it’s an ad! #CMWorld

@B2BRandD

@amandatodo we’re willing to bet you guys are well on your way to domination! #cmworld

@CMIContent

@megdewaele Gotta do what ya gotta do! #CMWorld #contentmarketing #socialmedia

@M2Franz

Depending on your demographic, offline sources are no longer relevant where social reach is a game changer. #CMWorld https://twitter.com/LisaBeets/status/686962840750702593

@lilfrankie_13

@PatrickHayslett Yep. People know they should be doing content marketing, but are 3 steps behind those who have done it for years #CMWorld

@atxcopywriter

@CMIContent @whererusteve For sure, no one is promoting lousy content (I hope) that hasn’t proven itself. Lead with your best #CMWorld

@tsledzik

A5: Better targeting analysis/distribution vs spray and pray #cmworld https://twitter.com/CMIContent/status/686963123673108480

@GhostBlogr4Hire

A5: You have to start somewhere! Do as much research as possible to be prepared. @HubSpot and @CMIContent = Great resources. #CMWorld

@SmartSuiteBree3

A5: So many things to learn from looking at successful content efforts from mature firms. Look to them as Content Jedi’s and learn! #CMWorld

@ringo66

@CMIContent Content marketing does not mean write long posts. All you need to know is a short yet crisp content that audience likes #CMWorld

@Sameerakkhan

A5: New content marketers need to test messaging and modality. Find out what works. Refine from there. #CMWorld https://twitter.com/CMIContent/status/686963123673108480

@MaureenOnPoint

@atxcopywriter true, but I was thinking more of gonzo social vids..vines, scopes, blabs and such..plus FB video #CMWorld

@BPucino

@karrabarron @Robert_Rose I think you need to experiment, but that doesn’t necessarily mean you need to produce a lot #cmworld

@michelelinn

A5 Got to keep trying to see what works for you…that’s how mature companies got to where they are…not following a formula #cmworld

@tracibrowne

A5. It’s easy too look at the content and copy that, what they should look to do is copy the processes and practices first. #CMWorld

@Magnani_Dot_Com

A5: Take risks starting out, as you develop, you will need to play it safer. Tell great stories in new ways #CMWorld https://twitter.com/CMIContent/status/686963123673108480

@WashingtonianCM

A5: Get buy-in from the top or if you have it, be sure to maintain it #cmworld

@LisaBeets

A4. Whenever I see a promoted tweet or sponsored content, I never click on it.. does anyone else do that? #CMWorld #MarketingProblems

@jakessman

@cmicontent A5: Be bold. get your name out there. Like participating in Twitter chats as the brand identity 😉 #cmworld

@360_Immersive

.@LisaBeets That makes a lot of sense on so many levels. Email marketing is the wild card depending on the audience and brand. #CMWorld

@JohnHornbeck1

A5 Learn from the mistakes of mature one #CMworld 🙂 https://twitter.com/CMIContent/status/686963123673108480

@varunkr842

@MaureenOnPoint @karrabarron @CMIContent @SmartSuiteBree @Stupeflix Maureen is always grinding. Love it! #CMWorld

@JS_insidepitch

@ShakirahDawud for example, if u’re surveying primarily people in twitter chats, of course 1/2 don’t know what effectiveness is. #cmworld

@tonyxrandall

@B2BRandD @LisaBeets so says Facebook but you could tell something is an ad by how it’s presented. #cmworld

@MarisaASan

@MaureenOnPoint @CMIContent @SmartSuiteBree @stupeflix love it Maureen. I’m all for doing it in-house! #CMWorld

@karrabarron

@JS_insidepitch @jakessman it’s served me well 🙂 #CMworld

@megdewaele

@mikemyers614 Yes as finding your own way is more authentic! #CMWorld

@ideakid88

A5: Learn from the mistakes of previous content creators. Research, strategize & get out the gate stronger than older phase did. #CMWorld

@gShiftLabs

@CMIContent A5 A/B test early and often, and cast a wide net to determine what channels/content types convert. #cmworld

@SFerika

You said it better @mikemyers614 #CMworld https://twitter.com/mikemyers614/status/686963488409939968

@tracibrowne

A5) To each their own. Test different content + find what works for *you!* #CMWorld

@torriegundersen

A5 Look at how they schedule, stagger or disseminate their content. Or look at how they target/retarget content. #CMWorld

@Magnani_Dot_Com

@JS_insidepitch @karrabarron @CMIContent @SmartSuiteBree GRINDING? What does it mean? Your crazy kids and your slang. #CMWorld

@MaureenOnPoint

A5 learn. Keep learning. Learn more. Test in every way possible. Query people they see it working for. #CMWorld

@LUCYrk78

A5: Research, research, research! And form a strong strategy with measurable goals before implementing! #CMWorld https://twitter.com/CMIContent/status/686963123673108480

@CommunityElf

It’s like a New Year’s resolution. #CMWorld https://twitter.com/tracibrowne/status/686960581425938432

@atxcopywriter

A5: Know audience WELL, prioritize efforts. Don’t shotgun spray hoping to convert ppl into buyers. #CMWorld https://twitter.com/cmicontent/status/686963123673108480

@JS_insidepitch

A4. You can control when, who, and how someone sees your content vs more traditional forms of advertising. Def a must! @CMIContent #CMWorld

@maymktg

There are a great number of ways to “do” content marketing correctly. Find yours. #CMWorld https://twitter.com/mikemyers614/status/686963488409939968

@gowithfrank

A5: Learn from the mistakes of your predecessors… and their successes. #cmworld

@palkoviz

@CMIContent A5 – Younger firms shouldn’t make #content less of a priority because of age. In depth personas are a key springboard #CMWorld

@jadericecontent

@karrabarron @MaureenOnPoint I would wait to allocate a budget for it until a plan/research is made. Is it relevant to YOUR biz? #CMWorld

@SmartSuiteBree

@CMIContent A5: only sleep every other night. Lol #CMWorld

@whererusteve

 

A5. Have the basics in place (mission, audience, goals) and stay exceptionally true and on point to those #cmworld

@michelelinn

A5: Learn what other young companies are doing. Ask around. Ask someone who’s recently “made-it” and what their experience was like #cmworld

@Atomic_Reach

Exactly! @tracibrowne there’s not a one size fits all, so marketers have to keep an eye on the feedback and adjust! #CMWorld

@B2BRandD

@karrabarron @CMIContent @SmartSuiteBree I have become an expert at content marketing on a shoestring. It’s become my platform. #CMWorld

@MaureenOnPoint

A5: Inspire influencer advocacy. Amplify your voice through mature marketers. #Engage #Learn #CMWorld @CMIContent

@lilfrankie_13

A5. Yes! Send me all the tips for early stage Twitter ads! #CMWorld

@jakessman

A5: They need to recognize they have to go through the same stages the mature firms did. Fast or slow, willy nilly. #CMWorld

@ShakirahDawud

@CMIContent A5: know right audience, planning, participating in discussions, interactions with influencers via social media #CMWorld

@Sameerakkhan

A5: Practice makes perfect. Hire quality staff, learn constantly and do your best. It will pay off. #cmworld

@ExpWriters

@SmartSuiteBree @karrabarron Oh, sure! That makes a ton so sense! #CMWorld

@MaureenOnPoint

A5: Trial and error, measuring, feedback, find mentors. Mature firms have experience with content, isn’t it? #cmworld

@Luenly_

A5 being agile and using #guerrillamarketing on new and emerging platforms can help them break in. #cmworld

@M2Franz

@CMIContent A5. Think outside the box. Embrace content forms (streaming video, games etc) that old firms haven’t caught onto! #cmworld

@ChiDPI

Yes! Love the idea of staying ‘exceptionally true’ to something. #consistency #CMWorld https://twitter.com/michelelinn/status/686964115466764288

@mikemyers614

Clearly there is another #CMWorld hashtag in use…I mean, we’re passionate…but this one seems a bit more than passionate 😉

@tracibrowne

Agree! It is so important to offer a new perspective and a new voice. #CMWorld https://twitter.com/MarisaASan/status/686963625475600384

@lilfrankie_13

@jakessman is it nerdy to say I’ll click on it if it’s clever and well-written? Only then do I feel like they’ve “earned” my click #CMworld

@megdewaele

@JS_insidepitch @MaureenOnPoint @karrabarron @CMIContent @SmartSuiteBree @Stupeflix She’s the Grinder! #cmworld https://t.co/WErKxLPVcE

@martinlieberman

@JS_insidepitch @Luenly_ I find myself barely going to Instagram now because of it. Used to visit many times/day. #CMWorld

@LUCYrk78

@CMIContent Businesses want to see immediate results in with this strategy but a few boosted posts does not mean customer retention #CMWorld

@RayJ_H

@PatrickHayslett Oh man, doncha hate when you fall victim to bad marketing?! I always take it as learning what not to do! #CMWorld

@CommunityElf

A5: Don’t pretend you know it all. Learn. Read. Talk to people and be honest w/clients. Learn together. And send staff to #CMWorld 🙂

@amandatodo

A4) Brands are rushing to #contentmarketing, leading to more competition for space. Naturally there’s more promoted posts/ads. #CMWorld

@CrowdContent

A5: Know your goals, document your strategy, start slow, experiment #cmworld

@LisaBeets

A5 Young companies need short term return to justify more long term efforts. Do content marketing only to solve customer problems #CMWorld

@PatrickHayslett

@CMIContent A5: No two brands are alike. Design content that makes sense for your audience, their channel, and your brand goals. #CMWorld

@millennovator

@CMIContent A4: I suspect a growth in promotion will be a continuing trend alongside the growth in content. Easy way to stand out #CMWorld

@atxcopywriter

5: Start by looking at the competition! Don’t fight city hall. Look for open opportunity to stand out #CMWorld

@tsledzik

@M2Franz Yes, be agile! #cmworld

@LisaBeets

@CMIContent A5: Write down your strategy. Think about what your audience needs (not what you need). Set goals in advance. Promote! #CMWorld

@_goldengrams

@megdewaele That’s a good point. I may change my thoughts on that and do the same. I love a good pun.. #CMWorld

@jakessman

a3 – Effectiveness comes from doing, learning and tuning . . as well as establishing thru consistency and quality. #CMWorld

@T4Leonard

A5: Early stage Mktg teams need to pick on *thing* that mature orgs do and work on that, get a result, and try next thing #CMWorld

@billcush

I’m trying to be the next version of me. #cmworld

@CTrappe

A5) Don’t be shy. You can’t just dip toes in the water. You have to go for the full swim to learn faster. #CMWorld https://twitter.com/CMIContent/status/686963123673108480

@JohnHornbeck1

Yes! Don’t make your content one dimensional. Reach a variety of people. #CMWorld https://twitter.com/torriegundersen/status/686963929528938496

@lilfrankie_13

@MaureenOnPoint @karrabarron @CMIContent @SmartSuiteBree it means you always find a way to produce. Never heard of @Stupeflix. #CMWorld

@JS_insidepitch

Q6: B2B and B2C marketers use an average of 6 social channels to distribute content. Too much or is this needed to reach people? #CMWorld

Copying crap will produce more crap. #cmworld

@CTrappe

A5: Engage your early adapters. Find out what about you moves their needle. Remember that while modeling other best practices. #CMWorld

@bendgibbons

A5: You can’t do it all….start small, achieve some small results, and build on that. #CMWorld

@billcush

The goal should always be to be relevant and real. #cmworld

@CTrappe

A4: About the paid ads: People were being paid to post and tweet for brands long before paid came. Still are. Which do we prefer? #cmworld

@ShakirahDawud

@M2Franz you’re singing my song: “being agile…can help them break in” #agilemarketing #cmworld

@AndreaFryrear

@PatrickHayslett Yup, this is a mistake I make sometimes. Trying to boil the ocean in year 1. Working on FOCUS! #CMWorld

@MaureenOnPoint

A5 Branding, thought leadership, all those good intentions need to come second not first for small co’s w/ limited resources #CMWorld

@PatrickHayslett

A5b: As I’ve said a few (too many?) times, act like a publisher and think about your #audience, not your publication. #CMWorld

@mikemyers614

A5 All those “mature” companies that are successful probably got that way because they screwed up (experimented) a lot #cmworld

@tracibrowne

@ChiDPI @CMIContent games! That’s such a good idea! Anyone you can think of that’s had success doing this? #CMWorld

@CommunityElf

A5. A fresh point of view. In particular, challenge “conventional wisdom” with evidence-based (albeit contrary) opinions. #cmworld

@jgombita

A5: Do you. You know your brand better than anyone. Don’t compare yourself to others. Go after that market. #CMWorld

@ryandonnell

@CMIContent If their audience is engaged on those 6, then NEED. #cmworld

@MarisaASan

A 5 Experience will make them perfect & they will able to survive in future #CMWorld https://twitter.com/CMIContent/status/686963123673108480

@suchnes

👇👇👇👇👇👇 #CMWorld https://twitter.com/michelelinn/status/686964115466764288

@CrowdContent

A5: Do their research! Use those mature firms as case studies and apply the tactics that work for them. Evaluate + tweak if needed. #cmworld

@getupcontent

The key really is to start and not stop all the time. #cmworld

@CTrappe

The tendency is to rush in order to speed up results. But this is counterproductive. #CMWorld https://twitter.com/LisaBeets/status/686964419037900817

@amymersch

@JS_insidepitch @karrabarron @CMIContent @SmartSuiteBree D’aww. That’s a huge compliment coming from you! Thanks! #CMWorld

@MaureenOnPoint

There’s so much opportunity @MarisaASan to create new information from your own data & it doesn’t have to be BIG data! #CMWorld

@B2BRandD

oops – a5 – Effectiveness comes from doing, learning and tuning . . as well as establishing thru consistency and quality. #CMWorld

@T4Leonard

@PatrickHayslett I agree, being realistic here, they lack a lot of resources #cmworld

@Luenly_

@CommunityElf @ChiDPI we’re talking interactive content with @chiefmartec next week! #CMWorld

@CMIContent

Fish where the fish are. Be on the social channels where your targets & customers are. #cmworld

@MarisaASan

@CMIContent A6 it varies by team how many channels you can handle. It’s important not to take on too many and let them go dark. #cmworld

@SFerika

A5: marketing and sales have to be aligned in strategy, execution and metrics to measure #CMWorld

@KirschMarti

@palkoviz @CMIContent FB you only reach 2% of audience with organic. If you aren’t paying to target and reach, FB is useless. #cmworld

@JS_insidepitch

@CMIContent know you’re audience. Chances are they’re not on 6 different platforms. Focus on where they are and excel there. #cmworld

@M2Franz

A6 Depends of the audience and the brand. However, doing 2-3 really well is better than doing 6-7 ok. #CMWorld

@Magnani_Dot_Com

Focus turns diffuse sunlight into a laser that burns through just about anything! #CMWorld https://twitter.com/MaureenOnPoint/status/686964720037830656

@PatrickHayslett

A6: Depends on the market you are trying to connect with. Example: Moms might use Pinterest more than Instagram. #CMWorld

@ryandonnell

@LisaBeets @M2Franz Agility is an essential core value to any marketing strategy — especially content and social marketing. #CMWorld

@lilfrankie_13

Yes, and use the right bait! #CMWorld https://twitter.com/MarisaASan/status/686964881820651525

@mikemyers614

@CMIContent You don’t need them all if you are doing one or two right! #CMWorld

@RayJ_H

How do I know I made it? #cmworld

@CTrappe

@PatrickHayslett Did “falling for” the ad make you less likely to trust the source, or did content still overcome the delivery? #CMworld

@ChiDPI

@JS_insidepitch @Stupeflix is a great little tool. Inexpensive, offers lots of editing options. #winning #CMWorld

@MaureenOnPoint

A6) Why are content marketers using so many social channels? Start by identifying where your audience spends their time, and FOCUS. #cmworld

@martinjason

@tracibrowne Buzzfeed produces some impressive stuff though. You just have to dig through a bunch of lists and quizzes to get to it #CMWorld

@atxcopywriter

@CMIContent A6: To me, that seems a little high. However, it all depends on your business! #CMWorld

@ExperianDQSteph

@tonyxrandall True. CMI does detail who participated. #cmworld

@ShakirahDawud

@CMIContent A5: Know your buyers journey. Your content should guide them through it step by step. #CMWorld

@Rsikarenk

@CMIContent A6) No hard & fast rules! Identify what works for YOUR audience, If that’s 6 channels – great. If it’s 1 – fine. #CMWorld

@jadericecontent

A6: We’ve said this before. Use the channels where your audience already IS, not every one under the sun. #cmworld https://twitter.com/CMIContent/status/686964620418924544

@suddenlyfrugal

@PatrickHayslett I love that visual! #CMWorld

@MaureenOnPoint

SO important! #CMworld https://twitter.com/KirschMarti/status/686964897821921281

@ChiDPI

A6) You don’t need to be on every #socialmedia channel! Have a presence where your audience is active #CMWorld

@torriegundersen

A6: Well, if their customers really use all those channels… But better to start small and relevant and then expand. #cmworld

@palkoviz

A6: There is no sense in using all of those channels if your audience isn’t there. If they are, the more the merrier! #CMWorld

@SmartSuiteBree

@martinlieberman @MaureenOnPoint @karrabarron @CMIContent @SmartSuiteBree @Stupeflix she just doesn’t know it. Us crazy kids Mart! #CMWorld

@JS_insidepitch

A6: It’s only needed if your audience is there. You want to be where they are or you’re yelling into a void! #CMWorld https://twitter.com/CMIContent/status/686964620418924544

@CommunityElf

A6: Each generation favors a social media channel, depending on where your audience is, 6 might be needed #CMWorld https://twitter.com/CMIContent/status/686964620418924544

@WashingtonianCM

A6: It’s about the relationship w/ your audience. If you have a relationship on 93570738945 channels, that where you should be. #CMWorld

@Mr_McFly

It’s all about experimenting! @tracibrowne #CMWorld Risk-taking is a big part of marketing, and learning in general!

@B2BRandD

I don’t necessarily feel like a victim. I just chuckle and say I can’t believe that worked. #CMWorld https://twitter.com/CommunityElf/status/686964379884122112

@PatrickHayslett

A6 if you have so much wide audience use it otherwise trim down and take full advantage of less platforms #CMworld https://twitter.com/CMIContent/status/686964620418924544

@varunkr842

No pushing of Facebook or Instagram to Twitter. #cmworld

@CTrappe

A5) Also, establish listening posts with similar brands and similar audiences to learn what works and what doesn’t. #CMWorld

@JohnHornbeck1

A6: I don’t believe there is a set # of places to be. Focus on where your audience is #CMWorld

@lizdaponte

A6: Marketers should use however many SoMe channels as necessary, where customers are….could be 1 or many. #CMWorld

@billcush

@CMIContent A6: Twitter, Facebook & LinkedIn should never be ignored according to me. Gud for b2b relationships #CMWorld

@DaljeetkKaur

@CMIContent @ChiDPI @chiefmartec count us in! That’s an area we’d love to learn more about! #CMWorld

@CommunityElf

A5: No 2 brands are alike. Design content for the audience, their chosen channel, and your brand’s goals. #CMWorld https://twitter.com/LisaBeets/status/686964419037900817

@millennovator

@CMIContent there are many different people on each channel that it is important to be out there, but not all brands need all 6. #CMWorld

@TaylorMoretter

@JS_insidepitch @LUCYrk78 @Luenly_ Terrible. Must be a sign of bad targeting? Or too broad? #CMWorld

@hannahgreercook

@CommunityElf Have you checked out https://www.youtube.com/channel/UCzuqhhs6NWbgTzMuM09WKDQ and https://t.co/NCstvE2rug? #cmworld

@GhostBlogr4Hire

A6 FINALLY…a chance to bring out the universal “it depends” answer 😉 #cmworld

@tracibrowne

A6: I like to defer to Ariel from “The Little Mermaid” on this one – be where the people are! #CMWorld https://t.co/nlCqbCGxyE

@megdewaele

@palkoviz @PatrickHayslett Lol, no wonder no one knows what effective content looks like! #CMWorld

@ShakirahDawud

@LUCYrk78 @Luenly_ a lot of my friends are gone completely. It’s a ghost town of ads. My wife’s feed is all brands. I dislike. #CMWorld

@JS_insidepitch

Q6p2) If you are on every channel, make sure to change your content to maximize engagement on each platform #CMWorld https://twitter.com/CMIContent/status/686964620418924544

@WashingtonianCM

A6 – you have to use the channels that your audience uses. #CMWorld

@B2BRandD

Content overcame delivery. I chalked it up to “they hired a cheesy direct response copywriter” #CMWorld https://twitter.com/ChiDPI/status/686964992269221889

@PatrickHayslett

A6: #Marketers use too many channels, are afraid to be left out. Those who choose to focus will win. #CMWorld

@mikemyers614

@SFerika so true! It’s more than being where your audience is. Need to be able to produce content and engage on the channels too. #cmworld

@CMIContent

@JS_insidepitch @CMIContent True, in my case (B2B) FB is not really relevant. We have it but just because someone started it. #CMWorld

@palkoviz

A6. I’d hate to be that social media manager! Twitter is our most successful social network so we focus our energy on that #CMWorld

@jakessman

A6: the right number of social channels is the number your prospects are on. #onesizedoesntfitall #CMWorld https://twitter.com/CMIContent/status/686964620418924544

@MaureenOnPoint

@varunkr842 Siri will be sending us coupons based on the questions we asked. #CMWorld

@Rsikarenk

A6: 6 is too many. They key is figuring out where your audience is and promoting your content on those channels. No more no less. #CMWorld

@BrandExtract

@megdewaele YES! That “if you built it, they will come” ship has sailed. The community building part is half the battle. #CMWorld

@tsledzik

@ChiDPI should we add executive buyin #CMWorld

@KirschMarti

A6. Find it hard to believe the typical B2B decision maker is on SIX social media channels on a regular basis. Too many! #cmworld

@jgombita

@B2BRandD The flexibility of tweaking the ads is so helpful! #CMWorld

@TajFirstBase

@martinjason @CMIContent All depends on who they are trying to reach. That audience might be wide for larger brands. #CMWorld

@ryandonnell

A6: I like to defer to Ariel from “The Little Mermaid” on this one – be where your audience is! #CMWorld https://t.co/kh2alCvMPw

@megdewaele

@mikemyers614 there’s always that FOMO. PS have you tried Peach yet? 🙂 #cmworld

@CMIContent

A6: Audience segmentation – Some say personas are a thing of the past, but they can help you know your true audience. #cmworld

@M2Franz

@CommunityElf @CMIContent @chiefmartec We’re definitely predicting more games as marketing content in 2016! #CMworld

@ChiDPI

@ShakirahDawud haha, wasn’t a diss at @CMIContent at all. poor phrasing on my part. #cmworld

@tonyxrandall

@megdewaele a Little Mermaid reference? Yes! #cmworld

@CMIContent

@Luenly_ Facebook seems best at showing me relevant stuff (although too much promoted stuff). Wonder if the others will get better #CMWorld

@atxcopywriter

@GhostBlogr4Hire I’ve seen the YouTube channel, but not the Reddit thread… there goes my whole afternoon! Thanks! #CMWorld

@CommunityElf

@atxcopywriter but people love those lists…great for if your customer happens to be lowest common denominator 😉 #CMWorld

@tracibrowne

A6: It depends on the size of your business and you audience. Sometimes it’s better to have just a few focused channels. #cmworld

@ExpWriters

@varunkr842 Do you have a source on that I can quote in a website? (Siri sending coupons) #cmworld

@MarisaASan

A6: Have any of you ever bailed on a channel? Why? #cmworld

@LisaBeets

@M2Franz we truly believe in the power of personas here! #cmworld

@CMIContent

@CMIContent Not yet… too focused. #CMWorld

@mikemyers614

@martinjason It’s important to channel your energy into sources that lead to conversions and brand legacy. #CMWorld

@lilfrankie_13

A6: Depends where ur audience is & if those social channels offer any SEO value i.e. Google indexing tweets #cmworld https://twitter.com/CMIContent/status/686964620418924544

@GhostBlogr4Hire

I want to see, want to see them dannnnciiing. Walking around on those… what’s the word? FEEEEET #cmworld #forreal https://twitter.com/megdewaele/status/686965489390759936

@MaureenOnPoint

@M2Franz I have found that when people say “things are in the past” that unless it is a Blackberry, it is still applicable today #CMWorld

@Magnani_Dot_Com

A6: Focus your attention on the channels that are the MOST effective where you audience lives, not just what’s popular. #cmworld

@getupcontent

A6. Not too much but u must identify ur primary channels and cross promote. If ur audience is there Y Not? #CMWorld https://twitter.com/CMIContent/status/686964620418924544

@deevapreneur

@palkoviz @CMIContent which is usually the case. I use it in B2b clients for employee/internal brand awareness only. #CMWorld

@JS_insidepitch

@tsledzik too true – and that’s been a hard one to accept but we aren’t without options! well said #CMworld

@megdewaele

Excellent analogy! #CMWorld https://twitter.com/MarisaASan/status/686964881820651525

@lilfrankie_13

A6: Depends on target audiences. I don’t think very many companies need to be on every channel. #CMWorld

@amandatodo

@MaureenOnPoint @megdewaele dinglehopper! #cmworld

@CMIContent

@Luenly_ @JS_insidepitch @LUCYrk78 Definitely. Maybe it’s advertisers new to using Facebook ads and still experimenting. #CMWorld

@hannahgreercook

Too many overlove Facebook and disregard Twitter. Twitter is super successful for me. Thanks @jeffbullas for all the tips. #cmworld

@CTrappe

@Luenly_ @hannahgreercook @LUCYrk78 or they just like to sell a lot of ads, just like FB. #CMWorld

@JS_insidepitch

@CMIContent same! Slowly waging the war against the naysayers…one tweet at a time. 🙂 #fightthegoodfight #cmworld #personas

@M2Franz

@KirschMarti Definitely. That means marketing/sales alignment needs to be backed up by the data that shows it drives growth #CMWorld

@ChiDPI

@Luenly_ @LUCYrk78 amen Luen! #CMWorld

@JS_insidepitch

A6 Depends on the scale of your resources. I’d guess 6 channels is more likely small companies trying to do everything tho. #CMWorld

@PatrickHayslett

A5) It is more about the firm’s approach to content mktg. Like Apple, firms should always be listening, improving & listening. #cmworld

@ideakid88

If the relationship isn’t there, you leave the channel and regroup. #CMWorld https://twitter.com/LisaBeets/status/686965595724746753

@Mr_McFly

A6 Your audience is everywhere. They’re just not always looking to buy everywhere. Sometimes, just being a person. #cmworld

@martinlieberman

@jakessman Agreed! We use Twitter and our email list and that’s plenty for us 🙂 -Marissa #cmworld

@getupcontent

@CMIContent @MaureenOnPoint @megdewaele Snarfblatt! #cmworld

@AndreaFryrear

A6b: The # of social channels is directly correlated to how many you can do well. That’s where analytics comes in to help w/ focus #CMWorld

@MaureenOnPoint

Focus on the channels where you can be most relevant. #cmworld

@CTrappe

A6) It’s not the number of social channels. It is being on the right channels with the right content and at consistent volume. #CMWorld

@JohnHornbeck1

@atxcopywriter @tracibrowne haha so many lists and quizzes. Those do prove that people often want easy consolidated content though. #CMWorld

@hannahgreercook

@Rsikarenk @varunkr842 So true… And I don’t hate it! 😉 #CMWorld

@SmartSuiteBree

@MarisaASan Karen! will help here @Rsikarenk #CMworld 🙂

@varunkr842

“Please convert me. Oh, please.” – no one. #cmworld

@CTrappe

@CTrappe @jeffbullas Twitter can be good with brands that have a sense of singularity. This, of course, works personal brands well #CMWorld

@Magnani_Dot_Com

@megdewaele You can’t just sing one verse. #CMWorld

@MaureenOnPoint

Q7: What questions do you have about content marketing that you’d like to see us report on in next year’s research? #CMWorld

And if you’re going to use old school tactics, be sure to use metrics & direct back to an owned platform. #CMWorld https://twitter.com/lisabeets/status/686962840750702593

@bendgibbons

It’s about engaging where your audience is while listening everywhere so you know where they might be going or growing! #CMworld

@iSocialFanz

@MarisaASan @varunkr842 #CES2016 and the rise of AI, IoT and VR. Lots of great insights. #CMWorld

@Rsikarenk

@MaureenOnPoint Just make sure your content strategy is more than “look at this stuff, isn’t it neat!” #CMworld #arielisntalwaysright

@ChiDPI

@Magnani_Dot_Com tell that to Sean pen and El Chap! LOL #cmworld

@M2Franz

@LisaBeets If you’re able to prove that your audience isn’t there, then it’s absolutely good to bail on a channel! #CMWorld

@CommunityElf

@Magnani_Dot_Com @jeffbullas huh? #cmworld

@CTrappe

Well said. #CMWorld https://twitter.com/CTrappe/status/686966038437707781

@MaureenOnPoint

@adamcharper @suddenlyfrugal Then you have even more of a reason to be there! Don’t let them push you out. #CMWorld

@SmartSuiteBree

@CMIContent @LisaBeets also creating buyer personas can be helpful #CMWorld

@DaljeetkKaur

@ChiDPI DREAM KILLER. No, but really, good point. #CMWorld

@MaureenOnPoint

A6: Well, there’s only one way to find out what works for you, right? Wrong. Watch and learn from others first #cmworld

@ShakirahDawud

@MaureenOnPoint … said no one, apparently. 😉 #cmworld

@martinlieberman

@MaureenOnPoint Thanks. 🙂 #cmworld

@CTrappe

A5: #ContentMarketing is not a “short game”. Have a well thought out plan/strategy & stick w/ it. Evolving as needed. @CMIContent #CMWorld

@_DigitalChaos

@amymersch @palkoviz @CMIContent it’s very hard to convert B2B there. Effort is better spent elsewhere. #cmworld

@JS_insidepitch

A6. Not about number of channels, but content that “matters” for the audience. Reinforce #brandstorytelling across channels #CMWorld

@wilsonraj

@hannahgreercook @JS_insidepitch @LUCYrk78 consumers suffer from irrelevant ads #cmworld

@Luenly_

A7: Not just questions about what #brands are doing, but why they are doing it. #pieceofcake #CMWorld

@mikemyers614

@CMIContent A7: How can we better identify what motivates prospects to deliver content accordingly? #cmworld

@MarisaASan

@MaureenOnPoint @SmartSuiteBree yes! So many people think you should put $$ in first, before seeing if video ever resonates #CMWorld

@karrabarron

I agree, @getupcontent! @HubSpot makes it easy to seamlessly integrate everything together so we’re not using multiple platforms #CMWorld

@jakessman

A6) The number of channels you are on depends in part on your available resources. Too many and visibility can actually suffer. #CMWorld

@JohnHornbeck1

I bailed on MySpace. LOL. #cmworld

@CTrappe

Quick poll. Do you use @Nurph for the #CMWorld chats?

@CrowdContent

A7 What is the blend of content marketing in an entire marketing/advertising mix/spend across industry sectors? #CMWorld

@Magnani_Dot_Com

A6) When it comes to social channels, use what works for you and your audience as there is no silver bullet of channels. #cmworld

@ideakid88

A6: Worst is when the same exact content is blasted on all 6 of those channels at the exact same time! #happenstoomuch #rookies #CMWorld

@amandatodo

A 6 This reflect limitation of social channels & mentality of people they are not looking beyond it #CMWorld https://twitter.com/CMIContent/status/686964620418924544

@suchnes

A7: I wonder about the increased ROI over time. If you do #content well for 1 year vs. 3, what’s the difference in your return? #cmworld

@AndreaFryrear

@michelelinn @Robert_Rose good point! Thanks for the insight Michele 🙂 #CMWorld

@karrabarron

A7 #contentmarketing data from other markets and best practices from APAC #CMworld https://twitter.com/CMIContent/status/686966134780760064

@varunkr842

@JS_insidepitch @palkoviz @CMIContent Agree completely! It’s just not our space, nor is it our clients’ space. #CMWorld

@amymersch

@LisaBeets Of course! A big response from the wrong people won’t help much #CMWorld

@atxcopywriter

@CTrappe I wondered if anyone would say that! 🙂 #cmworld

@LisaBeets

I usually bail from the practice of overthinking every little thing. #cmworld

@CTrappe

A4 While Sponsored posts are more targeted your Reach still depends on the quality of your Content as in Organic Posts #CMWorld

@deevapreneur

@CTrappe Me too. Lol. I bailed on SnapChat and Vine. Too much technology for me. #cmworld

@MarisaASan

A7: Some SEO peeps to help better dig into FINDING content topics-How 2 research? #constantchallenge #cmworld https://twitter.com/CMIContent/status/686966134780760064

@MaureenOnPoint

@megdewaele multitasking – what we marketers truly do best 🙂 have a good rest of the day! #cmworld

@CMIContent

Mothballed a few G+ accounts bc I didn’t have the resources to do them right. Don’t do things halfway. #CMWorld https://twitter.com/LisaBeets/status/686965595724746753

@RailbirdJ

A6: We have, Facebook doesn’t really make sense for us… LinkedIn and Twitter and email due to our audience. #cmworld

@palkoviz

Probably the best way to put it (without saying “it depends”) #cmworld https://twitter.com/iSocialFanz/status/686966145409265664

@tsledzik

A7: A lot of people are probably interested in ROI marketing stats. #cmworld

@ExpWriters

A7: C-Suite adoption of content/social marketing and content/social marketing in relation to conferences/trade shows, etc. #CMWorld

@SmartSuiteBree

Our Favorite Tweets From the 2015 #CMWorld Twitter Chats http://contentmarketinginstitute.com/2015/12/cmworld-twitter-chats/#.VpU69o7N-Ic.twitter via @cmicontent Worth rereading

@Rogercparker

@CrowdContent @Nurph our cmgr does 🙂 #cmworld

@CMIContent

@CTrappe Twitter is great, but it can be difficult for brands that have business lines or not a cohesive brand image to leverage. #CMWorld

@Magnani_Dot_Com

@Rsikarenk @MarisaASan Apple car racing against tesla #CMWorld

@varunkr842

A7: I’d like to know the typical distribution content types across the different buyer stages #CMWorld

@billcush

A6) And which, if any, channels you should drop or add depends on your audience and content. #CMWorld

@JohnHornbeck1

@cmicontent A7: How much content is in English vs other languages? And is it worth posting in several languages/hiring translators? #CMWorld

@360_Immersive

maybe not so blatantly, but everyone actually is saying this when they enter commercialized search phrases. #cmworld https://twitter.com/CTrappe/status/686966038437707781

@tonyxrandall

@CTrappe To this point, personal brands are still incredibly successful on this channel. #CMWorld

@Magnani_Dot_Com

A6:This will always depend on the specific client. There is no one stop shopping strategy. #CMWorld https://twitter.com/cmicontent/status/686964620418924544

@JS_insidepitch

Lot’s of valuable information coming out of the #CMWorld chat today! Thanks everyone 🙂 @CMIContent

@Affinio

@LisaBeets Was I first? LOL. #cmworld

@CTrappe

@CMIContent A7: What are some top tips on getting started with a video marketing campaign? #CMWorld

@_zencontent

@CMIContent A5: Collect feedback from customer’s people in their target audience as much as possible. Test and see what works #CMWorld

@atxcopywriter

@CMIContent A7: what type of content is more likely to survive and engage audience for longer time? #CMWorld

@DaljeetkKaur

. @amandatodo We agree, each channel has it’s own style and strong points, people should maximize the platform’s strength #CMWorld

@WashingtonianCM

A6: Key is to ID primary channels vs. secondary channels, and to offer channel unique content #cmworld @CMIContent http://twitter.com/CMIContent/status/686964620418924544

@millennovator

@JS_insidepitch @amymersch @CMIContent It could work if you are in community environment though. #cmworld

@palkoviz

@RailbirdJ resources aside, were you and your audience finding value in the platform? #cmworld

@CMIContent

@RailbirdJ Good for you. Stay focused. #doitright #CMWorld

@MaureenOnPoint

A7: We’d love to know some great tips for retention + honoring your current subscribers/users, not just attracting new people! #cmworld

@getupcontent

@CTrappe @LisaBeets I think you win JK’s shirt 🙂 cc: @ringo66 #CMWorld

@mikemyers614

A6. Having fewer stellar accounts is worth more. Can always use some for publishing & others for customer service. @CMIContent #CMWorld

@maymktg

@mikemyers614 A7: Yes. What are their goals? What are they measuring? How are they improving upon their results? #CMWorld

@_goldengrams

@adamcharper @suddenlyfrugal If you believe you can drive them there. Ex. No sense yelling at a 13 yr old to pick up a newspaper. #CMWorld

@SmartSuiteBree

(I am completely distracted figuring out what the other #CMWorld chat is all about and what it has to do with #KissAGinger day)

@tracibrowne

A7: How has the ability to reach older consumers evolved as new social is geared more toward millennial’s? #CMWorld https://twitter.com/CMIContent/status/686966134780760064

@CommunityElf

@martinlieberman Don’t forget to buy a couple of tickets for the Powerball Mr. Lieberman. $1.3 billion and growing it is. #cmworld

@ideakid88

@CMIContent Like to see some research on how many companies are making a go of Content Marketing vs traditional business models. #CMWorld

@gowithfrank

A7: What trends marketers see as dead… #cmworld

@palkoviz

@MaureenOnPoint @CTrappe And this may be the lone individual who says, “Yes, convert me!” #CMWorld https://t.co/B9uaMBPAEQ

@bendgibbons

@ideakid88 @martinlieberman you will share with all of us if you win, right? #cmworld

@CMIContent

@mikemyers614 @LisaBeets @ringo66 XL please. Extra Tall is best. #cmworld

@CTrappe

@JohnHornbeck1 exactly John. Really need to understand the audience! #CMWorld

@JS_insidepitch

So much great input, everyone! #cmworld

@LisaBeets

@palkoviz that’s a good question #cmworld

@CMIContent

@Rsikarenk @varunkr842 Hello, hello! Isn’t that the truth? It’s necessary to report on everything! #CMWorld

@SmartSuiteBree

@ideakid88 Already have two tix. Will buy more. Someone’s gonna win. Why not me? (Or @mikemyers614? Or both!) #cmworld

@martinlieberman

@bendgibbons Bwahaha Creepy AND accurate. I LOVE IT! #CMWorld

@MaureenOnPoint

A7: What do marketers find is most difficult to get buy-in for: joining a new platform, adding more staff, experimenting… #CMWorld

@ShakirahDawud

@MaureenOnPoint @RailbirdJ It’s also the first place many customers will turn to complain – very bad for cs not to be on here #CMWorld

@atxcopywriter

@M2Franz This is so true. No one, brands or customers, have time to be on that many platforms. @CMIContent #CMWorld

@hannahgreercook

a6 – every open channel and method should be utilized. Cost is in the creation, not the deployment. #CMWorld

@T4Leonard

@martinlieberman Xactly. #winnerwinner #CMWorld

@mikemyers614

@millennovator @CMIContent Yes! Channel-unique content is essential to make sure you target the right people with the right stuff. #cmworld

@ChiDPI

@CTrappe when trying to spend your money you don’t expect the brand who offers you the best solution to try to find you though? #cmworld

@tonyxrandall

We should research if research helps. #cmworld

@CTrappe

@CMIContent Of course! See you on our brand new private island. #cmworld

@martinlieberman

@CMIContent Thanks, I find it interesting especially from people from different industries #cmworld

@palkoviz

@jakessman Oh yes, Jenny, our friends at @hubspot do an awesome job making people’s lives easier! 😉 Nice choice. #cmworld

@getupcontent

@palkoviz @amymersch @CMIContent absolutely Zlata. Anything can work if you have the right strategy & a great connectivity w/ fans #CMWorld

@JS_insidepitch

A7: …because my distribution is definitely skewed right and leptokurtotic. #CMWorld

@billcush

@SmartSuiteBree @Rsikarenk Automation and big data is capturing every single activity #CMWorld

@varunkr842

A7 I’d love to see a question delving into agency usage, what activities are most commonly/successfully outsourced? #cmworld

@SFerika

@CTrappe I think you dropped a word, here it is: only. #CMWorld

@mikemyers614

@martinlieberman we have one picked out. It’s near St. Thomas. We learned that its original buyer bailed. #cmworld

@CMIContent

@tonyxrandall I can’t remember the last time I searched with the goal to spend money. #cmworld

@CTrappe

A7: How effective has paid social been? #cmworld

@ShakirahDawud

@CMIContent A7) How do we identify the right balance for content that’s digestible but still substantial enough to be useful? #CMWorld

@jadericecontent

A1 -If marketers are using #influencers to create content, they might just look at their social numbers, not who their audience is #CMWorld

@HYPRBrands

Q8: Which other research reports do you rely on to provide information about content marketing? #CMWorld

A7: I always love learning about new tools to distribute and/or measure. That area of SaaS is very noisy too @CMIContent #CMWorld

@JS_insidepitch

@maymktg @CMIContent Exactly. Why spend time doing 7-8 at avg. when you could do 2-3 incredibly. Of course resources play into this #CMWorld

@Magnani_Dot_Com

@ShakirahDawud Maybe also finding inspiration…. #cmworld

@palkoviz

@hannahgreercook @CMIContent YES! #cmworld

@M2Franz

A7: I’d like more research on #content marketers. What are our professional prospects? Will we ever rule the world like we deserve? #cmworld

@AndreaFryrear

A7: If Twitter changing character limits will have any effect on content strategy going forward. #CMWorld

@ryandonnell

@mikemyers614 @CMIContent We’ll have Wi-Fi. Just won’t tell people where we are. Ha ha ha ha … #cmworld

@martinlieberman

Well said! Always be thinking about where they’ll be (platform, lifestage, etc.) & what they’ll need there #CMWorld https://twitter.com/isocialfanz/status/686966145409265664

@bendgibbons

@mikemyers61 Let me research that sentence structure. #cmworld

@CTrappe

@tonyxrandall @CMIContent Oh, I could tell. I was just deferring to the fact I couldn’t remember… #CMWorld

@ShakirahDawud

A7) I think content marketers need to be comfortable with segmentation, and personas. What content is good for which type person? #cmworld

@martinjason

@CMIContent I would be interested in more in depth info on ROI as a consequence of social media interaction #CMWorld

@LillyVanily

@CMIContent A6: It depends. If they have the resources to cover 6 and audience is there on all, then why not. #CMWorld

@atxcopywriter

A7) We’ll see a huge range of types of video content. Would love data on video that seems most effective for different audiences. #CMWorld

@JohnHornbeck1

@amymersch @palkoviz @CMIContent emphasis on community is so key. #cmworld

@JS_insidepitch

@adamcharper @suddenlyfrugal That’s a different game, and one that’s risky without data. If data shows a trend, then worth a try. #CMWorld

@SmartSuiteBree

@CTrappe @mikemyers61 Also dropped a 4. 🙂 #CMWorld

@mikemyers614

@JS_insidepitch have you heard about #ContentTECH? It’s our free, virtual event that is all about tech and content marketing. #cmworld

@CMIContent

People who don’t know their audience’s fav online hangouts might have to use lots of channels until it becomes obvious. #CMWorld

@PatrickHayslett

A6. Be GREAT on a few. Choose platforms that work best for the brand & the audience. Don’t juggle pages just to “be” everywhere. #CMWorld

@hannahgreercook

Some people mean “Let’s go Google that” when they say “research.” #cmworld

@CTrappe

A6: I don’t think the number of social channels matter as long as the social update is tailored to suite the channel and audience #CMWorld

@TajFirstBase

@SmartSuiteBree @varunkr842 Knowing how to be relevant is key. This comes from great analytics. #CMWorld

@Rsikarenk

@CommunityElf @LisaBeets There really is no set time. Give the strategy ample time to succeed or fail. That varies by platform. #CMWorld

@BrandExtract

@CMIContent A8: Fetching data from Google analytics, checking what type of posts performed well.. repost them #CMWorld

@Sameerakkhan

A7: I’d also like to know proportion of content marketers that link content to pipeline contribution (and how) #CMWorld

@billcush

Such a great chat! This chick needs more coffee before her next meeting. Cya next week! #CMWorld

@torriegundersen

A7 I’m curious about what companies are spending on what #cmworld

@tracibrowne

hmm, what about the last time you walked into a store and evaluated two similar products? #cmworld https://twitter.com/CTrappe/status/686967587020902400

@tonyxrandall

A1: Right things in content marketing? There is are only methods that are likely to work. You need to adapt to every audience. #CMWorld

@ExpWriters

A7: CMIContent I would be interested in more in depth info on ROI as a consequence of social media engagement #CMWorld

@LillyVanily

A7) How can content marketing help generate leads, increase customer optimization, and grow sales? #cmworld

@ideakid88

@MaureenOnPoint It is almost my entire mission in (marketing) life this year #CMWorld

@billcush

@Magnani_Dot_Com @M2Franz What about MySpace? #CMWorld

@atxcopywriter

A6 cont. But your audience will shift platforms over time. Always try new platforms to see how they fit with your goals @CMIContent #CMWorld

@hannahgreercook

A8: We typically use our own insights to pick out noticeable trends. #googleanalytics #FacebookAnalytics #CMWorld https://twitter.com/CMIContent/status/686967643178270720

@CommunityElf

@varunkr842 @SmartSuiteBree True, but unless we can tie the data to a useful metrics it is distracting at best. #CMWorld

@Rsikarenk

@SFerika Good one, yes… #CMWorld

@ShakirahDawud

A8 The Google #cmworld

@M2Franz

@billcush I’ve done some interesting experimentation with attribution models that might be helpful to you. #cmworld

@MaureenOnPoint

@SmartSuiteBree @AngelaTague I am SUPERB, my friend! Did I heard you on the podcast w/Tyler @ Christmas? #GoodStuff how about you?? #CMWorld

@NextGenBizMan

@CMIContent @Adobe has some good reports too. It’s good to combine the information. #CMWorld

@palkoviz

@michelelinn @LisaBeets Yep. Tried to have a Facebook business profile separate from my personal one. Just confused people. #CMWorld

@atxcopywriter

@martinlieberman @mikemyers614 May lady luck shine on you both gentlemen! #CMWorld

@ideakid88

@CMIContent A8) Analytics from #marketingautomation tools offer key insight into engagement with my content #CMWorld

@jadericecontent

@MaureenOnPoint That….and nurturing MQL with the right content at the right buyer stage #CMWorld #WorkCutOutForMe

@billcush

A8: I like to keep an eye on the analysts, @gartner @lieblink @forrester, Digital Clarity Group #CMWorld

@mikemyers614

@Rsikarenk @varunkr842 Preach! 🙌🏼 We need data that means something! I don’t need it all, only what matters. #CMWorld

@SmartSuiteBree

@Robolitious no, I mean, (for example) if I’m comparing 2 similar music equipment products, I am literally asking to be converted. #cmworld

@tonyxrandall

A7) How content marketing is being introduced to brands who weren’t previously practicing it. Adoption process case study? #CMWorld

@CrowdContent

@CMIContent A7: How are people are getting to know their audience? #CMWorld

@atxcopywriter

I def would prefer to spend my $ on customer research rather than channel research #CMWorld

@PatrickHayslett

@atxcopywriter @michelelinn @LisaBeets So do you use Facebook for work then? #cmworld

@palkoviz

@deevapreneur I researched this. I mean Googled it. #cmworld

@CTrappe

A7) Another, and this would be tough to measure — increases in ambassador marketing, resulting impact, and what is working. #CMWorld

@JohnHornbeck1

@ryandonnell Agreed. #CMworld

@ChiDPI

@NextGenBizMan @AngelaTague I’m glad to hear it! That was me! I was on last week’s episode too! 😉 Thanks for listening! #CMWorld

@SmartSuiteBree

@CTrappe I mean no disrespect, Christoph. I’m actually enjoying this conversation. #cmworld

@tonyxrandall

@atxcopywriter @michelelinn Yes, I can see what you mean. #cmworld

@LisaBeets

A8.Writing for particular audience? Your insights should interpret data from the same reports they read. #CMWorld

@babettetenhaken

@BrandExtract @LisaBeets We love the idea of giving the strategy time to find success without changing too frequently! #CMworld

@CommunityElf

@gowithfrank @JoePulizzi It is too late. He’s already on a roll. The man is perpetually on a roll. Have you seen him on the #CMWorld stage?

@M2Franz

@tonyxrandall all good my friend. #cmworld

@CTrappe

Insight! #CMWorld https://twitter.com/babettetenhaken/status/686968988249788417

@mikemyers614

A8: Not sure I understand: provide more info to whom about what re content mktg…? #cmworld

@ShakirahDawud

A8) No research report can beat talking to your audience directly re: needs, specific to your prod/serv. Reports can be so general. #cmworld

@martinjason

@CTrappe It’s just that I DO think people are asking to be converted more often than we admit. #cmworld

@tonyxrandall

@MaureenOnPoint Could be interesting to learn more #CMWorld > I’m doing it all in @HubSpot and @Salesforce

@billcush

A7: ROI on curation vs custom content creation #cmworld https://twitter.com/CMIContent/status/686966134780760064

@GhostBlogr4Hire

We’ll spend the last few minutes asking @LisaBeets questions. Ask now! #CMWorld

@CMIContent

A8: Insights/metrics from the various platforms + @hootsuite & qualitative analysis of engagement, always w/an to what’s next. #CMWorld

@bendgibbons

@mikemyers614 All good ones to watch. I like Content Council’s 2015 study as well. #cmworld

@LisaBeets

@CMIContent Really tried to set aside time for #cmworld chat today. Well that didn’t work out the way I wanted… #UntilNexttime

@jseevers

You can tell us, how much of your wardrobe is #orange, @LisaBeets #CMWorld

@mikemyers614

Context. Somebody please provide context. #cmworld

@CTrappe

@mikemyers614 there is a lot of “research” but so much is not at all legit #cmworld readers need to dig to determine if good or not.

@tracibrowne

A9. @HubSpot @SMExaminer @CMIContent etc #CMWorld https://twitter.com/cmicontent/status/686967643178270720

@vivektweetsso

@ShakirahDawud provide more info to you – trends? audience? Any reports that you go-to? #cmworld

@CMIContent

@CMIContent A8: keep checking social media analytics, posts share and Google analytics for reports. Make cohorts & plan and repost #CMWorld

@DaljeetkKaur

A8: Best question of the day! #CMWorld we create a weekly resource for marketers summarizing what’s going on! So we read EVERYTHING!

@B2BRandD

@SmartSuiteBree @AngelaTague oh I’ll keep listening! That’s a weekly MUST podcast for me 🙂 #CMWorld

@NextGenBizMan

@tracibrowne Very true. #CMWorld

@mikemyers614

@mikemyers614 Not enough, working on it! 🙂 #cmworld

@LisaBeets

A8: Oddly enough, we use our own tool, UpContent, to stay on top of content marketing trends. All of the best content in one place. #cmworld

@getupcontent

@SmartSuiteBree @varunkr842 Exactly! Every company needs to filter according to demand. #CMWorld

@Rsikarenk

@CMIContent @LisaBeets What do you believe requires the biggest research push in the field of content marketing for 2016? #CMWorld

@jadericecontent

.@LisaBeets – what do you think is the potentially most game-changing research on your desk right now? #CMWorld

@JohnHornbeck1

@tracibrowne So true! #cmworld

@LisaBeets

A7. Content types for SMBs; Content ROI; Best tools #CMWorld https://twitter.com/cmicontent/status/686966134780760064

@vivektweetsso

On #research resources, I also value everything that comes out from @webby2001 #smartguy #CMWorld

@mikemyers614

@mikemyers614 as a Content Marketing World attendee, we hope your closets is starting to fill up with orange as well sir #cmworld

@CMIContent

@martinjason A8: True. Helpful to know what others are doing but you must view it through the lens of your audience/business/goals. #CMWorld

@_goldengrams

@CMIContent @LisaBeets What is the next big thing in #contentmarketing #CMWorld

@varunkr842

@CMIContent To quote a smart lady, I’m working on it 🙂 #CMWorld

@mikemyers614

A6. Too much. It’s better to use 3-4 channel. Too many channel requires too much content and loses focus #CMWorld https://twitter.com/cmicontent/status/686964620418924544

@vivektweetsso

@jadericecontent I might have answered measurement off the cuff last year, but I’m not so sure at this point. Thinking. And you? #cmworld

@LisaBeets

@CMIContent @gowithfrank Yay! I tried and just. Can’t. It would take me all week. But I’d love to quote! #cmworld

@ShakirahDawud

@Luenly_ @JS_insidepitch @LUCYrk78 so true. Fastest way to turn them off toward your brand/product. #CMWorld

@hannahgreercook

Thank you all for your time and remember this guy’s approach to his work when content mktg: http://gph.is/18xUigL?tc=1 via @giphy #cmworld

@ideakid88

I wish @Storify would allow filtering by dates and time ranges. Would make curating so awesome! @CMIContent: @gowithfrank #cmworld

@billcush

Want to dig deeper into our recent findings? Find @CMIContent’s research reports here: http://contentmarketinginstitute.com/research/ #CMWorld

@CMIContent

A5. Plan better, learn from mature ones and be daring. Leverage existing community well #CMWorld https://twitter.com/cmicontent/status/686963123673108480

@vivektweetsso

@Rsikarenk @SmartSuiteBree Filter are important even in Instagram posts 😉 #CMworld

@varunkr842

Great #cmworld chat today! Have a good day everyone

@ExpWriters

@ExpWriters you too! #cmworld

@CMIContent

@varunkr842 So tough to answer! What do you think? #cmworld

@LisaBeets

@tonyxrandall @CTrappe Or two companies/vendors online. Don’t you ever search for the best solution? #cmworld

@martinlieberman

A4. Waste of money when it comes to ads. It’s like a quick shot of medicine rather than treatment of cause #CMWorld https://twitter.com/cmicontent/status/686961603695120384

@vivektweetsso

@vivektweetsso interesting. Do you read research reports from companies NOT based in the USA, too? #CMWorld

@jgombita

Do you think some social channels are more naturally suited to convert better, or depends on how they set up their ad process? #CMWorld

@PatrickHayslett

@Magnani_Dot_Com @CMIContent Definitely, resources becomes a big issue! #CMWorld

@maymktg

A3. Not at all. Marketers are bound to become smarter going forward #CMWorld https://twitter.com/cmicontent/status/686960100460740608

@vivektweetsso

Next week, special guest @chiefmartec discusses interactive content. It’s a chat you don’t want to miss! #CMWorld https://t.co/wcuUFTM2uB

@CMIContent

@LisaBeets Still researching, IMO video with VR already creating buzz. Would like to know your view #CMWorld

@varunkr842

@martinlieberman @CTrappe EXACTLY. imo why work in marketing if u think ppl aren’t (perhaps subconsciously) trying to be converted? #cmworld

@tonyxrandall

A2. Bcoz of focus on wrong metrics like likes and shares. #CMWorld https://twitter.com/cmicontent/status/686958590704263168

@vivektweetsso

@martinlieberman @CTrappe because that’s literally why our jobs exist. #cmworld

@tonyxrandall

@LisaBeets More industry-specific research. Huge difference in uptake, strategy etc. depending on sector. One size doesn’t fit all! #CMWorld

@jadericecontent

@varunkr842 @SmartSuiteBree First data has to speak a common language. If I can’t tie sentiment to sku how do I analyze? #CMWorld

@Rsikarenk

@PatrickHayslett I’ll get some team input on this. #cmworld

@LisaBeets

@varunkr842 Automation maybe? #cmworld

@LisaBeets

A1. Several reasons: No persona used; creating trash content; not amplified properly; no engagement #CMWorld https://twitter.com/cmicontent/status/686957078846423041

@vivektweetsso

@jadericecontent Any industries in particular that you’re interested in? #cmworld

@LisaBeets

@atxcopywriter @tracibrowne Yes, or that uses phony math. Annoying. #CMWorld

@mikemyers614

Save over $600 on an All-Access Pass to #CMWorld 2016 when you register now. Don’t delay! http://cmi.media/bmxs https://t.co/gQ4UR8JKmt

@CMIContent

@NextGenBizMan @AngelaTague Awesome! I’m glad to hear that. It’s really a great show! 😉 #CMWorld

@SmartSuiteBree

@Rsikarenk @SmartSuiteBree We have tools like @IBMBluemix for sentiment analysis #CMWorld

@varunkr842

@vivektweetsso if report only researches American marketing traits (co’s, etc.) it does not necessarily apply to others countries. #cmworld

@jgombita

.@LisaBeets @jadericecontent Know you weren’t asking me Lisa, but I’d like to see more data on content marketing and nonprofits. #CMWorld

@JohnHornbeck1

@JohnHornbeck1 @LisaBeets @jadericecontent have you seen our most recent research on nonprofits? http://cmi.media/np2016 #cmworld

@CMIContent

@JohnHornbeck1 Thanks for the input! Did you see our 2016 nonprofit study? #cmworld

@LisaBeets

@vivektweetsso that’s sweeping term & generalization. “Marketing” done differently in various countries. Why would CONTENT differ? #cmworld

@jgombita

“Three Ways to Bridge the Gap Between Brand Building & Sales” http://bit.ly/1VCNd1W #cmworld #contentmarketing

@jf1216

@jgombita @vivektweetsso we do also have research based on data collected from marketers in other regions. We try to be diverse. #cmworld

@CMIContent

@jgombita Please check out the Australia and UK research at our website if it helps. #cmworld

@LisaBeets

@CMIContent glad to hear that. Annual @EdelmanPR Trust Barometer is more valuable BECAUSE it segments by country c @vivektweetsso #cmworld

@jgombita

@CrowdContent Never heard of @nurph will check it out. I use Tweetdeck. #CMWorld

@ShakirahDawud

.@CMIContent @LisaBeets Yes, and sadly no huge surprises. From a social good perspective, this needs to improve. #CMWorld

@JohnHornbeck1

@LisaBeets as a Canadian, Australian and UK research not overly valuable…. #cmworld

@jgombita

@jgombita @vivektweetsso Research of 1 country doesn’t applied to other country. For eg The US data not in sync w/ #India & #China #CMworld

@varunkr842

@vivektweetsso @CMIContent Global Results (2014) of @EdelmanPR Trust Barometer http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/about-trust/global-results/ #cmworld

@jgombita

@jgombita I’ll be in touch later. We consider North America to be the U.S. plus Canada. Thanks for joining today! #cmworld

@LisaBeets

@LisaBeets Canada is not the 51st state. Numerous cultural/political differences. And don’t forget Mexico part of North America…. #cmworld

@jgombita