Content marketing, speakers & Slideshare: A #CMWorld Twitter Chat with Jonathon Colman

jonathon-colman photo_revSpeakers put so much time and energy into their presentations, but are they getting the most out of their effort? Our recent chat with Jonathon Colman explored ways to use content marketing to get the most out of your presentation – before, during, and after the event. As SlideShare is an ideal platform for presentations, we chatted about this as well. 

Join Jonathon at Content Marketing World from September 8 to 11 as he talks about building better products with content strategy. Register today and use code SPEAKERGUEST to save $100!

Let’s get started! Q1: As a speaker, how do you use content marketing to promote yourself and your brand? #CMWorld

 

A1: Marketing’s worthless without a great product. I work hard to build great stories that are worth your precious time. #CMWorld

@jcolman

 

A1: My goal is to tell compelling, authentic stories that inspire people to learn and act. #CMWorld

@jcolman

 

A1: I try to make time to respond to people at events to make sure they have a great time and get the resources they need. #CMWorld

@jcolman

 

A1: I try to be easy and fun to work with so that events organizers don’t have to do any extra work. Just ask the @CMIContent team! #CMWorld

@jcolman

 

A1: Give (much!) more than you get—that’s my motto. #CMWorld

@jcolman

 

A1: I’ve used @SlideShare since 2007 (!) to collect my presentations. Check them out at http://www.slideshare.net/jcolman  #CMWorld

@jcolman

 

A1: PRO-Tip: I have MORE content in the SlideShare version than in the actual live talk. I call it a “Director’s Cut” #CMWorld

@jcolman

 

A1: I’ve also entered all of my speaking events into @Lanyrd at http://lanyrd.com/profile/jcolman/ … — 53 events, 6 countries! #CMWorld

@jcolman

 

A1: I’ve built out entire @Lanyrd pages for events I’m at. Just ask @emcgillivray @gemelket @heatherquintal @maxine #CMWorld

@jcolman

 

A1: I maintain a record of past events with presentations embedded on my site as well: http://www.jonathoncolman.org/speaking/  #CMWorld

@jcolman

 

A1 #Contentmarketing has grown @StartupProduct to 20 meetup communities originating as twitterchat @prodmgmttalk #CMWorld

@cindyfsolomon

 

A1: When I give a presentation, we usually try to relate it to existing content or create a summary and publish. #CMWorld

@sugarsugarcg

 

A1 I make sure a slideshare version of deck is ready to go live on the day of the event, ideally with blog post #CMWorld

@webber_karen

 

A1 we flight press release then use #contentmarketing to post on slideshare, linkedin, blog and share across platforms & engage #CMWorld

@cindyfsolomon

 

A1: I have prescheduled tweets on topics I cover in a talk….loosely timed for when I will get to them. #CMWorld

@billcush

 

@billcush Great idea! #CMWorld

@CMIContent

 

A1: Always great to share slide decks to SlideShare afterwards! @webber_karen #CMWorld

@sugarsugarcg

 

A1: Questions during/after presentations are usually great ideas for blog content too. #CMWorld

@sugarsugarcg

 

@sugarsugarcg @webber_karen And quickly! #CMWorld

@CMIContent

 

Excited to be listening in to @CMIContent’s #CMWorld Twitter Chat today.

@Brand

 

A1: Content, yours or others curated, can establish you as an expert and desirable speaker. #CMWorld

@joshmccormack

 

@sugarsugarcg Absolutely! #CMWorld

@CMIContent

 

A1: A colleague of mine is giving a talk at huge conference in Oct. I am helping him create 14 pieces of content for it #CMWorld

@billcush

 

@sugarsugarcg agreed – even better when embedded on a page on your site with more info/added resources #CMWorld

@webber_karen

 

@billcush Wow! As promotional pieces, or post-event? #CMWorld

@CMIContent

 

.@CMIContent The pleasure is ours! Thanks again for hosting this #CMWorld Twitter Chat for us in the industry.

@Brand

 

Q2: How can you best collect and repurpose content from your speaking gigs? #CMWorld’

 

A2: Put them on @SlideShare and @Lanyrd, write them up on your blog, do interviews about them, publish on the conference site. #CMWorld

@jcolman

 

A2: You can also do the same talk at different venues, but you should personalize it for the audience and their needs. #CMWorld

@jcolman

 

A2: You learn a lot about your content (and yourself!) when you do the same talk for different groups. #CMWorld

@jcolman

 

A2: A talk that might work for a large audience could flop for a small one—and vice-versa! #CMWorld

@jcolman

 

A2: Don’t be afraid to re-use the best content. There are a few visuals, quotes, and jokes that I re-use all the time. #CMWorld

@jcolman

 

A2: PRO-Tip: Keep a list of links to your favorite photos that you use in your talks. Then you can easily find them again. #CMWorld

@jcolman

 

A2: Learn from your failures. When a joke, visual, or idea falls flat, TAKE IT OUT. #CMWorld

@jcolman

 

 

A1: As a listener, speakers who integrate information with entertainment keeps my attention. Work in those stories! #cmworld

@connect2life

 

As a speaker, I do plenty of guest blogs/own blogs that position me as knowledgeable on subjects that I speak on. Branding 101. #cmworld

@SusynEliseDuris

 

A2 I use http://storify.com/prodmgmttalk to collect tweets during events & add content #CMWorld

@cindyfsolomon

 

A2 I use http://goo.gl/EtNyQm to collect tweets during events & add content #CMWorld

@cindyfsolomon

 

A1 I like to take a pic of audience before I start & share on social. #CMWorld

@webber_karen

 

@CMIContent A2: @SlideShare is the best way to share content after a speaking gig! #CMWorld #contentmarketing

@JulieY

 

So timely for me. Giving 1st 3 speeches on Social Med in coming wks. Thx for the ideas on using other content in/after talks! #CMWorld

@SueBrady

 

A2. We like to repurpose content from speaking gigs into #slideshares, and #blogposts, after transcribing. #CMWorld

@CVContent

 

A2 Creating a @listly of resources you mention in your presentation or a #SlideShare are great follow-ups to speaking engagements #cmworld

@SFerika

 

A2: I love to use feedback from presentations to create new/related content for the blog, social media, etc. #CMWorld

@sugarsugarcg

 

A2. I use content in many ways, quotes for SM esp twitter, blog posts to build out on deck, slideshare edit with unique take aways #cmworld

@dannydenhard

 

I repurpose content on slideshare- new idea from @jcolman is to add more content than in the live talk! http://slidesha.re/1nxJwgv #CMWorld

@cindyfsolomon

 

I repurpose content on slideshare- new idea from @jcolman is to add more content than in the live talk! http://goo.gl/AUIej3 #CMWorld

@cindyfsolomon

 

@sugarsugarcg Yes, Christina! It’s obviously what your audience is asking and looking for. Great service to them. #CMWorld

@CMIContent

 

A2: Agree with @jcolman. I start with a general presentation and tailor it to the audience. #CMWorld

@sugarsugarcg

 

A1: I also pin the video of my presentation to my Twitter profile after the event #CMWorld

@KDADouglas

 

@CMIContent a2: working on this right now! speech interview recordings, recap tweets/reactions via storify, collect takeaways #cmworld

@aarongottlieb

 

A2: I always swap out screenshots and examples with ones from the client or their competitors to drive the point home. #CMWorld

@sugarsugarcg

 

A2 When I create my PPTs, I’m thinking ahead to how I can use this afterwards + format accordingly. I’m a big fan of notes in PPT. #cmworld

@SusynEliseDuris

 

@jcolman amen to that Jonathon, context and targeting is essential – the smaller the room, the more critical I tend to find it #CMWorld

@dannydenhard

 

@aarongottlieb @CMIContent Slideshare & Storify are great tools to atomize a presentation. We’re doing that now with @socialfresh #cmworld

@nickcicero

 

A2: Simplest way to repurpose talk content is to create a piece for each section of the talk. If talk has 5 section, thats 5 blogs #CMWorld

@billcush

 

A1: Life cycle of a speaking engagement: blog posts & tweets pre-event and post-event, spanning 6-10 weeks depending on engagement #CMWorld

@LLBrand

 

Q3: Obviously CMI is a big fan of @SlideShare. How has SlideShare helped you from a content marketing standpoint? #CMWorld

 

A3: I’ve built a great brand on @SlideShare and have a portfolio of stories that I can show events organizers. #CMWorld

@jcolman

 

 

A3: I was on @SlideShare well before I had a web site, blog, or a following. I invested the time to build a COMMUNITY. #CMWorld

@jcolman

 

A3: I share my @SlideShare follower and view counts with organizers in my speaking pitches. #CMWorld

@jcolman

 

A3: The talks themselves have a stable URL that attracts hundreds of links, shares, and embeds. See http://www.slideshare.net/jcolman/what-i-carry-10-tools-for-success … #CMWorld

@jcolman

 

A3: @SlideShare PRO account gives you the ability to link back to your personal site. Track those referrals, kids! #CMWorld

@jcolman

 

A3: You can get MANY MORE @SlideShare tips on my blog: http://www.jonathoncolman.org/2014/05/27/one-million-views-on-slideshare/ … #CMWorld

@jcolman

 

@CMIContent @jcolman And you have to repurpose or re-language content for different audiences & context #CMWorld

@cindyfsolomon

 

I am here if anyone is wondering (b/c the world circles around me, lol). Just listening 🙂 #cmworld

@NenadSenic

 

I’m a speaker at #ContentMarketing World 2014! Great speakers & networking – don’t miss it! http://www.contentmarketingworld.com #CMWorld

@MaggieEMCTV

 

A3 Slideshare opens a new audience for content & opportunity to engage specifically #CMWorld

@cindyfsolomon

 

@NenadSenic Hi Nenad! The chat feels more complete now! #CMWorld

@CMIContent

 

Q3: We do a lot of presentations for open houses. SlideShare is great to share that content with those who couldn’t make it. #CMWorld

@sugarsugarcg

 

 

A2: I like to break the video up into sections using @ReelSurfer then post accordingly #CMWorld

@ChrismCloutier

 

A3 Slideshare is great for adding video and audio replays of webinars to slides and creating new content w/existing assets #CMWorld

@cindyfsolomon

 

Q3: Also an excellent resource to share the content to other channels like social media or embed on the website. #CMWorld

@sugarsugarcg

 

Q3 I love it too! New audience & easy to publish to. Also forces content creators to think simple & visual #CMWorld

@webber_karen

 

@SFerika or (a great) @prezi #cmworld

@jgombita

 

A2: Include slides & extra info in a follow-up email to attendees & those on your mailing list that couldn’t attend #CMWorld

@KDADouglas

 

@jcolman Yes! That’s a benefit to the reupload feature! #CMWorld

@CMIContent

 

A3: Am new to posting to slideshare…but now I put all of our webinar slides on SlideShare. #CMWorld

@billcush

 

@KDADouglas Great idea, Katrina! #CMWorld

@CMIContent

 

A3: @SlideShare is highly visual & offers little room for long messages. Pictures + few words = bigger impact when done right #CMWorld

@karrabarron

 

@CMIContent A3: @SlideShare is a great platform to share #webinar content on the web. It is a great educational and nurture tool. #CMWorld

@kwanzoo

 

@kwanzoo @SlideShare It sure is – thanks for sharing! #CMWorld

@CMIContent

 

A3 Love @SlideShare for its many formatting/promo options and is another content type right in your content library. #cmworld

@SusynEliseDuris

 

A3: Have even created one original presentation just for SlideShare….have 3 qualified leads from that presentation. #CMWorld

@billcush

 

.@jcolman #CMWorld A2: @Trello is perfect for that. Has an iPhone app too 😉

@Tony_DWM

 

@SFErika Phew… I made it!! #CMWorld

@lttlewys

 

@ChrismCloutier Sounds like a good idea. Do you have a link to an example? >> Using @ReelSurfer to post video in sections #cmworld

@michelelinn

 

@lttlewys I said the same thing when I arrived – very full morning here! #cmworld

@lindadessau

 

@NenadSenic Yes Nenad, lol. #CMWorld

@ivanlotti

 

@Tony_DWM How would you use @trello to keep a list of photos? One card per link? Something different? #cmworld

@michelelinn

Q4: What are some ways speakers can use @SlideShare that aren’t as obvious as simply posting presentations? #CMWorld

 

A4: Use it to LEARN. @SlideShare is my first stop every morning while I drink my coffee. I’ve learned so much there! #CMWorld

@jcolman

 

A4: I’ve learned about web site performance tuning, iOS app development, global travel, Civil War history, and art on @SlideShare. #CMWorld

@jcolman

 

A4: When you see a great presentation, SHARE IT. And don’t forget to tag the speaker! #CMWorld

@jcolman

 

A4: The speaker will LOVE that you’re sharing their work. And if you attract views for them, they won’t forget you. 🙂 #CMWorld

@jcolman

 

A4: I’ve met a lot of amazing people this way and worked my way into several shows doing this. YOU CAN, TOO! #CMWorld

@jcolman

 

A4: Most speakers don’t put download links in their talks. But you can find their talk on @SlideShare and post a link for them! #CMWorld

@jcolman

 

A4: Again, give (much!) more than you get. Help other people out. #CMWorld

@jcolman

 

A4: Sharing out people’s best work helps you build connections with them. You’re earning their attention. #CMWorld

@jcolman

 

If it isn’t viral it doesn’t mean it isn’t valuable. #CMWorld #marketingtips

@Emmalish

 

@lindadessau Lol!! I agree, it’s a Tuesday that’s really acting like a Monday! #CMWorld

@lttlewys

 

A4: Slideshare of prezo seems perfect for followup emails #CMWorld

@SueBrady

 

@Emmalish Agree! Hi Emily! #CMWorld

@CMIContent

 

A3: @SlideShare has amazing #SEO value. Plus integration with #LinkedIn which is where you want that content to be seen. #CMWorld

@ChrisKimSW

 

@lttlewys One Monday is enough, thank you very much! #cmworld

@lindadessau

 

@billcush that’s awesome! Link to presentation? Would love to see. #CMWorld

@karrabarron

 

A4: Still kinda obvious but I like to follow other companies on SlideShare, it’s a great resource for trends and new info. #CMWorld

@sugarsugarcg

 

A4: Use it to engage your audience during a preso, to connect via #Li #CMWorld

@lttlewys

 

A4 Other ways to use slideshare: take any content and add photos, do a podcast and post on slideshare http://bit.ly/nbw9Yr #CMWorld

@cindyfsolomon

 

@michelelinn @Tony_DWM Evernote would also be a great tool for keeping a list of photos to use. #CMWorld

@pamelamuldoon

 

@ChrisKimSW Yes, I love the integration between @Slideshare and @LinkedIn #cmworld

@lindadessau

 

@jcolman @SlideShare Agree! A great resource with great search capabilities. #CMWorld

@CMIContent

 

@SusynEliseDuris What kind of promo options in @SlideShare do you use? #cmworld

@michelelinn

 

@sugarsugarcg Absolutely! Great for new/different ideas. #CMWorld

@CMIContent

 

@michelelinn @trello #cmworld 1) Create list ‘Seminar / Talk Photos’ 2) One card per event or month or year (based on qtys) 3) add notes too

@Tony_DWM

 

A4 – Well, speakers are building a brand – perhaps add to their @LinkedIn profile and in groups in an appropriate way. #cmworld

@SusynEliseDuris

 

The @SlideShare presentations always top notch but the @SlideShareToday rocks for highlighting the good ones! #CMWorld

@iSocialFanz

 

@JenniferJHirsch Following #CMWorld chat with @CMIContent this morning.

@Kirstenleah

 

@iSocialFanz @SlideShare @SlideShareToday Agree! They really do a good job with this. #CMWorld

@CMIContent

 

@SusynEliseDuris Totally agree, Slideshare is a fantastic asset to your Li profile/company page #CMWorld

@lttlewys

 

@SusynEliseDuris @LinkedIn A great partnership indeed! #CMWorld

@CMIContent

 

Good call! I like @evernote a lot, too. I use it for personal notes, thoughts, storing web pages, etc. @pamelamuldoon #CMWorld

@michelelinn

 

@Kirstenleah Hi Kirsten! Welcome! #CMWorld

@CMIContent

 

A4 Post content on slideshare, then Embed @Slideshare into blogposts #CMWorld

@cindyfsolomon

 

@Tony_DWM That is helpful — thanks, Tony! #cmworld

@michelelinn

 

One thing that I don’t see as much of is tweeting Slide Shares and driving audience to Slide Share. An underutilized resource. #cmworld

@SusynEliseDuris

 

Seriously? @karrabarron OK. http://www.slideshare.net/servicerocket/17-signs-your-software-needs-training #CMWorld Would love to get your opinion on it

@billcush

 

A4: Use @SlideShare to post questions and answers that arose from the audience after the presentation #CMWorld

@KDADouglas

 

@michelelinn @evernote @pamelamuldoon Evernote has been 1 of the best tools to manage my every day content collection. #cmworld

@connect2life

 

@pamelamuldoon @jcolman Comedians reuse their jokes, so why not us, too 🙂 #CMWorld

@CSalliance2014

 

@michelelinn Evernote is my most important productivity/archival tool @evernote @pamelamuldoon #CMWorld

@NenadSenic

 

@cindyfsolomon Post a podcast on Slideshare? I haven’t tried that! Any examples you can share? #cmworld

@michelelinn

 

A4 It’s great to use #SlideShare to capture audience social media insights after an event. Can learn from those convos! #cmworld

@SFerika

 

@CSalliance2014 @pamelamuldoon @jcolman Just because we’re tired of seeing it, doesn’t mean most people have seen. Repurpose! #CMWorld

@cmcphillips

 

A2 I use http://goo.gl/EtNyQm to collect tweets during events & add content #CMWorld

@cindyfsolomon

 

@SFerika Absolutely! Remember our #CMWorld chat @SlideShares?

@CMIContent

 

@lttlewys *huzzah!* great to see you, lady! #cmworld

@SFerika

 

Q5: What are some other channels that are good content marketing opportunities for speakers? #CMWorld

 

A5: @Lanyrd is amazing. I love it SO MUCH http://lanyrd.com/  #CMWorld

@jcolman

 

A5: Twitter is the usual back-channel during events, so it’s pretty helpful to be present there. #CMWorld

@jcolman

 

A5: I use Twitter during conference to take (public!) notes and connect with folks. Great way to build your network. #CMWorld

@jcolman

 

A5: But the best channel is REAL LIFE. Nothing has ROI like meeting people. #CMWorld

@jcolman

 

A5: Meeting people at events can be hard for introverts. So I wrote a post about it: http://www.jonathoncolman.org/2013/01/07/a-guide-to-public-speaking-for-introverted-and-shy-people/ … #CMWorld

@jcolman

 

A5: Also did an @ignitesea talk about lifehacks for introverts: https://www.youtube.com/watch?v=WgzlZdCTIFs … #CMWorld

@jcolman

 

A5: Bottom line: being introverted isn’t a barrier or a weakness. It’s a STRENGTH. #CMWorld

@jcolman

 

A5: Most of my speaking gigs come in via referrals now, so meeting people is essential. And YOU CAN DO IT! https://www.youtube.com/watch?v=VZ2HcRl4wSk … #CMWorld

@jcolman

 

@scottandjames @CMIContent Here’s an example of @Prodmgmttalk podcast on @Slideshare http://slidesha.re/1lqToTF w/ @JoeStump #CMWorld

@cindyfsolomon

 

@SFerika It was iffy there… can’t miss my fav chat of the week!! #CMWorld

@lttlewys

 

I repurpose content on slideshare- new idea from @jcolman is to add more content than in the live talk! http://goo.gl/AUIej3 #CMWorld

@cindyfsolomon

 

A4: An original SlideShare could be made from just about any blog post, I would think. I think I’ll try that. #CMWorld

@billcush

 

A5 @storify is another great way to connect w/your audience post event by sharing a round-up of the social back channels #cmworld

@SFerika

 

@lttlewys @pamelamuldoon @michelelinn #CMWorld Evernote good too. We use Trello as a project mngt system so seminars/notes/links/attachments

@Tony_DWM

 

@CMIContent @slideshares LOVE that sort of collaborative content! #cmworld

@SFerika

 

@michelelinn #cmworld Pleasure 🙂

@Tony_DWM

 

A4: We like to follow our favorite #influencers on @slideshare, sharing industry news and trends. #CMWorld

@CVContent

 

@SusynEliseDuris I agree. Definitely seems like Slideshares get far fewer tweets than blog posts. Not sure why . . . #cmworld

@michelelinn

 

@SFerika Tried @storify but didn’t find it intuitive – I may need to go back to it if you like it so much 🙂 #cmworld

@lindadessau

 

@SFerika @storify just got into Storify, quite like it:) #cmworld

@connect2life

 

A5: Always good to engage in LinkedIn groups. I ask questions, get ideas, and even post links to past presentations. #CMWorld

@sugarsugarcg

 

@connect2life @SFerika I may need some lessons! #cmworld

@lindadessau

 

Thanks!!! Got a new idea – add audio poadcast to all pre-posted press releases on @slideshare http://slidesha.re/1o5PQuD #CMWorld

@cindyfsolomon

 

@lindadessau @SFerika @Storify It’s great, if a little buggy. Try the collapsed view to drag/drop. AND SAVE. #CMWorld

@shhh

 

@michelelinn @SusynEliseDuris I think the visuals play a big role. On FB, Pinterest, etc. the cover is key. Plus the embeds! #CMWorld

@cmcphillips

 

@lindadessau @Storify It’s especially good for quickly/easily embedding social content into blog posts #cmworld

@SFerika

 

A5 I’d like to see more from speakers on before/during/after content -just like corp mktrs do to promote events. Have sim mindset. #cmworld

@SusynEliseDuris

 

@billcush Works well! This may be obvious, but choose a topic that Slideshare users care about like Slideshare or visual content #cmworld

@michelelinn

 

@lindadessau @SFerika Linda it’s a very user-friendly platform. Def check it out! #cmworld

@connect2life

 

A5: Also just discoverd @tagboard. Really useful tool to follow hashtags across networks. #CMWorld

@sugarsugarcg

 

People seem to like LinkedIn groups, I keep getting disappointed. I can’t find the reason why. #cmworld

@NenadSenic

 

.@CMIContent A5: while I love the raw utility of @Slideshare, @Prezi is fantastic as well #CMWorld

@Truebridge

 

A5: FB groups, other speakers, @SlideShare #CMWorld

@lttlewys

 

@shhh Thanks! #cmworld

@lindadessau

 

A5: A properly selected hashtag #CMWorld

@billcush

 

@KDADouglas Please do. I would love to see how this could look in practice. Can you tell I love examples? 🙂 #cmworld

@michelelinn

 

@SusynEliseDuris the great part of the #SocialFresh event last week was it was 1 track & presenters mingled! #CMWorld

@iSocialFanz

 

@lttlewys @SlideShare Was just talking yesterday about how speakers really DO want to help each other. Community! #CMWorld

@cmcphillips

 

A5 Speakers should use Marketing Automation solution; I’m using InfusionSoft to tag, track, nurture interest based on channel #CMWorld

@fusionspark

 

A5: When possible, I like to give “live” presentations with audience using Twitter for questions and comments. #CMWorld

@sugarsugarcg

 

@cmcphillips @SusynEliseDuris Yes! The Slideshare covers are SO important. As are the titles 🙂 #cmworld

@michelelinn

 

Hello everyone! #CMWorld

@ankit1989

 

A4 Other ways to use slideshare: take any content and add photos, do a podcast and post on slideshare http://goo.gl/hTNId #CMWorld

@cindyfsolomon

 

@ankit1989 Welcome! #CMWorld

@CMIContent

 

A5 storify before & after http://bit.ly/15Wquob Check out @roojoom also for repurposing content #CMWorld

@cindyfsolomon

 

Grt Idea MT @michelelinn: May be obvious, but choose a topic that Slideshare users care about like Slideshare or visual content #cmworld

@billcush

 

Q6. How can you use user-generated content (tweets, audience questions, etc.) after the event? #CMWorld #UGC

 

A6: Mostly I use UGC after the event to improve a talk. What ideas were misunderstood? What jokes were stupid? #CMWorld

@jcolman

 

A6: PRO-Tip: Have the humility to know that you’re not perfect. Anything you build can be improved. #CMWorld

@jcolman

 

A6: When I do a talk, it’s about giving attendees a great experience. That doesn’t end after the talk. #CMWorld

@jcolman

 

A6: Being present online/offline during an event is a promise I make to organizers to give them additional value. #CMWorld

@jcolman

 

@michelelinn @cmcphillips Totally agree that visual is key!! The cover is like the title, if it does resonate, I don’t click/view. #cmworld

@SusynEliseDuris

 

@SusynEliseDuris I keep seeing a lot, esp during/after a conference. #cmworld

@MontseCano

 

A5 another place for posting content https://scripted.com #CMWorld

@cindyfsolomon

 

I can @michelelinn! totally get it, it’s the best way to see how things work in practice a lot of things sound great in theory 🙂 #CMWorld

@KDADouglas

 

A6: Love the idea of using user-generated as basis for next few blog posts #CMWorld

@SueBrady

 

Q6: I have used user content/feedback as quotes in follow-ups, print marketing, future social posts. #CMWorld

@sugarsugarcg

 

Live tweeting is important but continuing the #HashTag for the event is golden! Engage & share with the group often! #CMWorld

@iSocialFanz

 

Thanks!!! Got a new idea – add audio poadcast to all pre-posted press releases on @slideshare http://goo.gl/OXHXnJ #CMWorld

@cindyfsolomon

 

.@cmcphillips I’ve found that that not only do they want to help, they are really generous with sharing gigs and opportunities! #CMWorld

@lttlewys

 

@michelelinn @billcush Is there a way to see most popular Slideshare topics? #CMWorld

@joshmccormack

 

@CMIContent a6: looking fwd to answers on this one! my ideas: use tweets for standalone images, ideas for future blog posts, etc. #cmworld

@aarongottlieb

 

A6: It’s also important after an event/presentation to follow-up with any questions I might have missed. #CMWorld

@sugarsugarcg

 

@iSocialFanz We love that this community is IRL for 4 days, but online the other 361! Continuing to grow the #CMWorld has been awesome.

@CMIContent

 

@iSocialFanz And here we are as a live example of that – #CMWorld does this so beautifully!

@lindadessau

 

A6 Capture user content into storify, make a pdf and post on slideshare, do a recap on your blog and embed both #CMWorld

@cindyfsolomon

 

@MicheleLinn I think because blog posts are in the mainstream and @SlideShare isn’t so much. Amazing how many don’t know about it! #cmworld

@SusynEliseDuris

 

A6: Use them in a blog post, thank them, use the conversation to create a relationship/stronger connection! #CMWorld

@lttlewys

 

A6. At #SocialFresh I live tweeted w/graphics about 265 tweets in 2 days.. Plan on continuing w/that group throughout the year! #CMworld

@iSocialFanz

 

A5 storify before & after http://goo.gl/hzMrEn Check out @roojoom also for repurposing content #CMWorld

@cindyfsolomon

 

A6: I have used user content/feedback as quotes in follow-ups, print marketing, future social posts. #CMWorld

@sugarsugarcg

 

A6: I think pre-scheduled discuss questions that run before, during, and/or after a talk could work, if the audience is right #CMWorld

@billcush

 

@sugarsugarcg Again, great blog post topics! #CMWorld

@CMIContent

 

A5 another place for posting content http://goo.gl/OHWb2s #CMWorld

@cindyfsolomon

 

@michelelinn @SusynEliseDuris It might just be a local thing. I see it a lot esp during/after a conference. #CMWorld

@MontseCano

 

@CMIContent What is today’s agenda of #CMWorld?

@ankit1989

 

A6 Love @Storify features: it’s worth taking time to personalise social notifications & page with brand. Also, use it consistently! #CMWorld

@shhh

 

Yes! MT @iSocialFanz: Live tweeting is important but continuing the #HashTag for the event is golden! Engage & share often! #CMWorld

@billcush

 

@ankit1989 We’re talking about content marketing, speakers and @slideshare! #CMWorld

@CMIContent

 

@shhh @Storify Hi Shannon! #CMWorld

@CMIContent

 

A6: Agree with @shhh, @storify is a great way to capture the success of an event in a visual way. Very cool! #CMWorld

@sugarsugarcg

 

I saw someone using a polling app with @SlideShare at a recent conference. Very cool. I haven’t tried this yet. Has anyone tried? #cmworld

@SusynEliseDuris

 

Done right with good post-event content, the conversation can carry on after the event @billcush @iSocialFanz #CMWorld @CMIContent

@shhh

 

A6 Storify also lets you embed in different ways – so I post to 2 different locations http://bit.ly/1tvLaie #CMWorld

@cindyfsolomon

 

A6 Storify also lets you embed in different ways – so I post to 2 different locations http://goo.gl/7LDxuj #CMWorld

@cindyfsolomon

 

A6. Great way to find experts in your field is http://www.ClearVoice.com – tool that IDs & ranks influential writers based on SME #CMWorld

@CVContent

 

@CVContent Interesting! Thanks for sharing! #CMWorld

@CMIContent

 

A6 we haven’t mentioned @pinterest and @flickr as great ways to also extend and create content visually #CMWorld

@cindyfsolomon

 

@joshmccormack @michelelinn I do not know….but this helps a bit. http://ow.ly/zsnER #CMWorld

@billcush

 

Great advice @iSocialFanz once the event is over we often forget the hashtag but it is indeed a great opportunity to engage #CMWorld

@KDADouglas

 

Q7: How can you repurpose your speaking content without giving away your entire presentation? #CMWorld

 

A7: I wouldn’t worry about that—just GIVE IT AWAY. Or “Let it Go”, if you will. #frozen #CMWorld

@jcolman

 

A7: The whole point of speaking (not to mention content marketing) is to educate, inform, and inspire. #CMWorld

@jcolman

 

A7: Don’t hold anything back. Give people what they want. #CMWorld

@jcolman

 

A7: All of my presentations on SlideShare are available not just for viewing, but for DOWNLOAD. Anyone can grab them. #CMWorld

@jcolman

 

A7: I’m not worried about folks copying my presentation design or tactics—in fact, I *want* them to! #CMWorld

@jcolman

 

A7: If folks copy my style or ideas, great—I’m geeked to have influenced them. #CMWorld

@jcolman

 

A7: But no one can copy my presentation delivery—it’s too authentically me. #CMWorld

@jcolman

 

A7: PRO-Tip for speakers: develop your own authentic style. Watch other speakers to get ideas #CMWorld

@jcolman

 

A7: I’ve watched hundreds of people speak. I’ve picked up tips from ALL of them. Stand-up comics are the best. #CMWorld

@jcolman

 

 

Lots of great #ContentMarketing advice from experts in #CMWorld Twitter Chat happening RIGHT NOW. Hurry! Listen in! Ends at 1pm EST.

@Brand

 

A7 Experiencing on screen will never be the same as in person – people are hungry for both experiences, I think #cmworld

@lindadessau

 

A7. Be Yourself.. Tailor the presentation towards your style and be unique then the slides amplify but don’t replace! #CMworld

@iSocialFanz

 

A7: We use the lead capture feature to gate content on @Slideshare. Give away a few slides, then require email address to continue. #cmworld

@heidiwillie

 

@pamelamuldoon @jcolman Agree! That’s a telling reason on why you have so many presentations! #CMWorld

@CMIContent

 

A7: Most people give out their presentation slides after the talk anyway, right? #CMWorld

@billcush

 

A7 Last year I managed a conference magazine. Selected speakers I asked to write a piece but to focus on a small part of the speach #cmworld

@NenadSenic

 

A7: We’ve used stats and information from presentations as newsletter content and infographics. #CMWorld

@sugarsugarcg

 

A7 use all types of content marketing for all kinds of learners: readers, watchers, listeners #CMWorld

@cindyfsolomon

 

@CMIContent What people are saying: Storify, etc. I find there are way too many tools though. Loving #tech,but… #cmworld

@MontseCano

 

A7 @andreajlee gives example of buying CDs versus going to a concert #cmworld

@lindadessau

 

@heidiwillie @Slideshare Great feature! We changed ours to now only require em address on download. Helped increase leads. #CMWorld

@CMIContent

 

Excuse my spelling today, please #cmworld

@NenadSenic

 

A7: Well, not me, of course. I charge $99.99 for my conference talk slides. 🙂 #CMWorld

@billcush

 

@MontseCano Yes! So many options. Great when we find the right ones for our needs! #CMWorld

@CMIContent

 

@MontseCano That is a great point. Everyone asks for slides during conferences! #cmworld

@michelelinn

 

A7 Almost each slide is a potential individual blog post and whatnot #cmworld

@NenadSenic

 

A7: I usually share the slides publicly or with the client, but most of the “meat” of my presentations is spoken. #CMWorld

@sugarsugarcg

 

@billcush Traditionally! #CMWorld

@CMIContent

 

A6: Make your site capable of supporting creation of user generated content. #cmworld

@joshmccormack

 

@SusynEliseDuris @michelelinn @SlideShare Different kind of language/uses, I think. #CMWorld

@MontseCano

 

Great example is the @SlideShare posted by @socialfresh of @JasonMillerCA presentation.. KISS graphics & quotes.. A+ stuff! #CMWorld

@iSocialFanz

 

A7: Post top tips included in the preso as tweets over a period of time after the event #CMWorld

@KDADouglas

 

A6. Write blog posts in response to interesting questions, use storify to keep track of tweets, answer Qs in a slideshare #Cmworld

@ajlovesya

 

@CMIContent There are a million or 900 social media tools! http://bit.ly/1yWMkq4 #CMWorld

@cindyfsolomon

 

A7: During open houses, we like to give attendees a one-pager summarizing the important bits. Makes great collateral! #CMWorld

@sugarsugarcg

 

@ajlovesya Love these ideas, Allison! #CMWorld

@CMIContent

 

@NenadSenic love that idea! Makes a great conference takeaway #cmworld

@SFerika

 

A7: Sharing some of the things people can learn from you (without giving away the actual tips) can be a great way to promote/tease #CMWorld

@mikemyers614

 

@SFerika @NenadSenic Agree! And nice to have someone break down the presentations we were unable to hear. #CMWorld

@CMIContent

 

@CMIContent Then others may have other needs, so use other tools. #cmworld

@MontseCano

 

@CMIContent Ah…..but I should think about being non-traditional. Got it! #CMWorld

@billcush

 

@mikemyers614 Why not give away the tips too? #CMWorld

@CMIContent

 

A 7 – Before speaking event? Give a taste – like a trailer for a movie. There’s storytelling in the teaser as well… #cmworld

@SusynEliseDuris

 

A7 telling your audience slides will be available also keeps them from trying to furiously scribble it all down, and listen! 🙂 #cmworld

@SFerika

 

A7: post top tips as short form video after the event using @Vineapp or similar #CMWorld

@KDADouglas

 

@SFerika Yes – keeps them in the moment. And perhaps even pushes them to social and live tweeting. #CMWorld

@CMIContent

 

I have been interviewing #CMWorld speakers since ’11 on @CM360Radio; Grt way to learn/engage from those on the stage in Sept!

@pamelamuldoon

 

@CMIContent @jcolman You want the credit too! #CMWorld

@MontseCano

 

A7 LOL #Twitterchats are great for promoting thought leadership and sharing great info, engaging & extending audience! #CMWorld

@cindyfsolomon

 

@CMIContent People should certainly give them away during and after, but use them as a magnet before. #CMWorld

@mikemyers614

 

Q8: Who are some of the speakers maximizing content marketing opportunities? #CMWorld

 

A8: Look no further than your very own @JoePulizzi! @AnnHandley @LeeOdden @RandFish & @iPullRank are also doing a great job. #CMWorld

@jcolman

 

A8: I love—LOVE—how @karenmcgrane builds out long-form blog posts around her talks. Here’s a great example: http://karenmcgrane.com/2014/01/13/the-mobile-content-mandate/ …

@jcolman

 

A8: Here’s the thing: most speakers aren’t doing *any* content marketing. #CMWorld

@jcolman

 

A8: That means there’s a niche market that savvy speakers (like YOU!) can capture. #CMWorld

@jcolman

 

A8: I’ve seen great speakers who don’t know/care to market themselves. Makes me sad because I want them to speak more. #CMWorld

@jcolman

 

@mikemyers614 Got it! But even if revealing too much beforehand, nothing beats in-person. #CMWorld

@CMIContent

 

A 7 I don’t have issue w giving away pres. If they like, they’ll want more. What I don’t like is some disable saves.Sillyness, imo. #cmworld

@SusynEliseDuris

 

A8 #cmworld comes to mind 🙂

@SueBrady

 

A7 Good speakers also pre-schedule a tweet with a link to their slides, right after they finish speaking. Classic. #CMWorld

@shhh

 

What I meant to say > MT @SusynEliseDuris A 7 Give a taste, like a trailer for a movie. There’s storytelling in the teaser as well #cmworld

@mikemyers614

 

@CMIContent Blogging it. Also, refreshing it with new data, visuals. #cmworld

@MontseCano

 

A8 People great at contentmarketing are on @Blogtalkradio hosting podcasts & their speakers! #CMWorld

@cindyfsolomon

 

@billcush Learn from, watch, emulate. #CMWorld

@CMIContent

 

@CMIContent True, that. #CMWorld

@mikemyers614

 

A8 @garyvee is brilliant at contentmarketing! #CMWorld

@cindyfsolomon

 

Agree with @sferika – at beginning of talk, announce slides will be available. As an attendee, very, very helpful to me. #cmworld

@SusynEliseDuris

 

A8: The guys at @rightsource are great about it. @willdavis provided lots of follow-up content after a speaking engagement. #CMWorld

@sugarsugarcg

 

A7. Is this a concern for presenters? I feel like it’s hard to replicate delivery but info/content can bring in more ears/eyes #CMWorld

@ajlovesya

 

A8 A lot of SEO speakers do this well — @roughagenda, @kelvinnewman, @LisaDMyers. #CMWorld

@shhh

 

A8: Think @jaybaer is great. Just this week, I saw his podcast, live at @socialfresh and on his new daily video. #itsonlytuesday #CMWorld

@mikemyers614

 

@cindyfsolomon @garyvee And at responding to his audience, not just when he’s speaking. #VeeIPs #CMWorld @CMIContent

@shhh

 

@mikemyers614 @jaybaer @socialfresh Yes! We’re big fans of his daily video. Lots of Jay fans over at CMI! #CMWorld

@CMIContent

 

A7. Create a mini version of presentation and repurpose this version, reminding folks to come hear you speak if they want more #CMWorld

@ajlovesya

 

Add @contentwrangler @jaybear @cmicontent #CMWorld

@cindyfsolomon

 

We’ll spend the last 10 minutes asking @jcolman questions on speakers & content marketing. Ask your questions now! #CMWorld

 

RESOURCE: http://speaking.io/  by Zach @Holman is a great collection of resources #CMWorld

@jcolman

 

RESOURCE: Speaker Camp by @russu and @samanthastarmer (my former boss at @REI!): http://www.amazon.com/Speaker-Camp-Self-paced-Presenting-Conferences/dp/0321961129 … #CMWorld

@jcolman

 

RESOURCE: Confessions of a Public Speaker by Scott @Berkun: http://www.amazon.com/Confessions-Public-Speaker-English/dp/1449301959 … #CMWorld

@jcolman

 

RESOURCE: Presentation Zen by Garr Reynolds (@presentationzen): http://www.presentationzen.com/  #CMWorld

@jcolman

 

RESOURCE: Slide:ology by @nancyduarte: http://www.amazon.com/slide-ology-Science-Creating-Presentations/dp/0596522347/ … #CMWorld

@jcolman

 

RESOURCE: Resonate by @nancyduarte: http://www.amazon.com/gp/product/0470632011 … #CMWorld

@jcolman

 

RESOURCE: Improv and public speaking tips from @lisabmarshall: http://www.quickanddirtytips.com/business-career/public-speaking/how-improv-can-help-you-improve … #CMWorld

@jcolman

 

RESOURCE: How to pitch events for speaking engagements by @martyweintraub at @aimclear: http://www.aimclearblog.com/2013/02/27/conference-speaker-advice/ … #CMWorld

@jcolman

 

A8: I think it can be difficult to tackle all aspects, e.g. presenting, social, content, email. Working on it, though! #CMWorld

@sugarsugarcg

 

@cindyfsolomon @contentwrangler @jaybear Great ones! #CMWorld

@CMIContent

 

A8 My most popular Slideshare is a PPT of the presentation I gave to university students on editorial design in custom publications #cmworld

@NenadSenic

 

.@shhh Agreed. The beauty of content orchestration. Truly a masterpiece in the industry. #ContentMarketing #CMWorld

@Brand

 

@ContentExpress @lindadessau @jcolman @CMIContent It’s like the social mike drop after the IRL mike drop. #CMWorld

@shhh

 

A8 Most speakers (like product developers) are focused on “creating” the content – promotion is an afterthought #CMWorld

@cindyfsolomon

 

A8 It pays to share your presentations on many channels #cmworld

@NenadSenic

 

Agree w @jcolman > most spkrs aren’t doing #contentmarketing. Wrong approach. Must dev brand/give aud what they need to add value. #cmworld

@SusynEliseDuris

 

Presenting today @20MillionMinds thanks for the authenticity reminder #CMWorld sharing genuine enthusiasm= guaranteed success

@AmandaJAbraham

 

A8. I think @kanter does a great job of sharing the content from her presentations in interesting ways #CMWorld

@ajlovesya

 

Hopping in late to #cmworld! Just got off the phone with #contentrockstar @noyesjesse

@heidicohen

 

@heidicohen @noyesjesse Hi Heidi! Great to see you! Jesse was just a guest on our #CMWorld chat. 🙂

@CMIContent

 

Yes. MT @cindyfsolomon A8 Most speakers (like prod developers) are focused on “creating” the content – promotion is an afterthought #CMWorld

@mikemyers614

 

What are you doing to promote your #CMWorld talk? @CMIContent: 10 minutes asking @jcolman questions on speakers & content marketing

@billcush

 

A8: Saw @axonnmedia give a great talk at @iw_expo recently and they’ve done a pretty good job #CMWorld

@KDADouglas

 

A8: @annhandley @GiniDietrich @jaybaer @JoePulizzi @Robert_Rose @SamFiorella #CMWorld

@lttlewys

 

Always about contributing value! giving attendees a great experience doesn’t end after the talk. #CMWorld

@cindyfsolomon

 

The folks doing it right are in minority > @annhandley @joepulizzi @robertrose @jaybaer, etc. View their pres on @SlideShare #cmworld

@SusynEliseDuris

 

A8: This guy => @Crestodina #cmworld

@KyleAkerman

 

@billcush @sugarsugarcg @rightsource thanks Bill! We try to put as much thought into the before and after as the during #cmworld @CMIContent

@willdavis

 

.@billcush It’s helpful not to think of it as “self-promotion” but more like “spreading the word.” Share the knowledge! #CMWorld

@sugarsugarcg

 

@billcush @CMIContent @jcolman Then why speak? Sharing your ideas = sharing YOUR ideas. Work it! Own it! #CMWorld

@shhh

 

@willdavis Hi Will! We need to get you on this #CMWorld chat soon!

@CMIContent

 

.@billcush @CMIContent @jcolman Awesome! Q & A is always the best part. #CMWorld

@Brand

 

Why speak? In person creates better context – always valuable to speak directly to listeners @shhh @billcush @CMIContent @jcolman #CMWorld

@cindyfsolomon

 

@CMIContent @jcolman Is content syndication also considered a part of content marketing currently? #CMWorld cc @sharing4good @prashant_sh

@vskath

 

A1 Be strategic in planning content prior to speaking and create content that is contextually relevant to each audience & platform #CMWorld

@cindyfsolomon

 

Ducking out a few minutes early – thanks for a great chat, @CMIContent @jcolman and all! #cmworld

@lindadessau

 

Here’s a Q for #CMWorld speakers: Addressing niche audience is easy; but how do you address a wide or diverse audience?

@Brand

 

.@cindyfsolomon @shhh @billcush @CMIContent @jcolman I also find people talk about you more online and offline after a good talk. #CMWorld

@ajlovesya

 

A8] @LeeOdden is the KING of leveraging his talks. He creates before & after blog posts, slideshares, etc. #cmworld

@heidicohen

 

@jcolman Don’t get lack of spkr promo either. As attendee, knowing more will prep me for talk. It’s adding more value for me. #cmworld

@SusynEliseDuris

 

Yet another great #Twitterchat from @CMIContent & @Jcolman – thanks! Have to dash now but see you next week – bye all 🙂 #CMWorld

@KDADouglas

 

@shhh @CMIContent @jcolman Agreed. As a mgr, I hear most “I hate writing my self-assessment. I hate talking about myself. #CMWorld

@billcush

 

True MT @ajlovesya: I also find people talk about you more online and offline after a good talk. #CMWorld

@NenadSenic

 

@jcolman Loving all of your resources and pro tips! A great chat! #CMWorld

@CMIContent

 

Thanks @jcolman for your insight and @CMIContent for another great chat. Have a great week, y’all, #cmworld

@SusynEliseDuris

 

Thanks to @jcolman for joining us on our #CMWorld chat today on #contentmarketing, speakers & @slideshare!

@CMIContent

 

Thanks @jcolman and @CMIContent for another great chat! #CMWorld

@mikemyers614

 

Know Your Tools->MT @jcolma: A4 Use it to LEARN. @SlideShare is my 1st stop every morning with coffee. I’ve learned so much there! #CMWorld

@heidicohen

 

You are a #Slideshare inspiration, @jcolman! Gave us a lot to ponder today on #CMWorld chat! Tks for sharing! Tks @CMIContent!

@pamelamuldoon

 

@NenadSenic @ajlovesya The ultimate thank you for putting yourself and your ideas out there. #CMWorld

@shhh

 

Another tool for engaging post speaking: Twitter lists! Capture every1 who attended, tweeted into a list http://bit.ly/UmeOKz #CMWorld

@cindyfsolomon

 

On next wk’s #CMWorld twitter chat we talk #socialmedia & content marketing w/@jaybaer! http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

Thanks @CMIContent and @jcolman! Great chat and new ideas, looking forward to next week! #CMWorld

@sugarsugarcg

 

Wait! @ajlovesya @cindyfsolomon @shhh @CMIContent @jcolman …..people are talking about me online? #CMWorld

@billcush

 

@jcolman @Brand Can’t wait for your #CMWorld presentation!

@CMIContent

 

Find more info on @jcolman, visit his website: http://www.jonathoncolman.org/speaking/ #CMWorld

@CMIContent

 

.@jcolman Thank for the inspiration to think BIG. And thanks to all in panel for sharing your time during @CMIContent’s #CMWorld Chat.

@Brand

 

ContentWRX is sponsoring Content Marketing World in Cleveland Sept. 8-11. Join us! #cmworld http://ow.ly/zcAQ0

@ContentWRX

 

See @jcolman + 100 other speakers at #CMWorld in Sept! Join us in #CLE: http://t.co/g3NJdAbCQ6. #contentmarketing

@CMIContent

 

Big fan of @CMIContent and how they do an amazing job being part of the community with #CMWorld ..

@iSocialFanz

 

@jcolman Ha! We understand! #CMWorld

@CMIContent

 

@cindyfsolomon @ajlovesya @shhh @CMIContent @jcolman Yikes! rm -f -r {bill from the internet} #CMWorld

@billcush

 

@iSocialFanz Thank you, Brian! It’s fun and it’s such a great group! And they’re really, really smart! #CMWorld

@CMIContent

 

Don’t miss it! MT @CMIContent: See @jcolman + 100 other speakers at #CMWorld in Sept! http://t.co/voKAZPBHn4. #contentmarketing

@NenadSenic

 

Understand you’re being rated by others all the time. So look at yourself truthfully cc @billcush @shhh @CMIContent @jcolman . #CMWorld

@heidicohen

 

@NenadSenic @jcolman Thanks for the support from Slovenia, Nenad! #CMWorld

@CMIContent

 

@pamelamuldoon I can’t believe that speakers don’t think about getting the full value out of their content! #cmworld

@heidicohen369

 

PRO: Schedule tweets of related info during your presentation using the appropriate hashtag. @shhh #cmworld

@heidicohen

 

Thanks for great chat every1! Awesome information & great tips! #CMWorld

@cindyfsolomon

 

@heidicohen Historically speakers considered presos their main content; didn’t want to share off stage; need to evolve for sure! #CMWorld

@pamelamuldoon

 

OK #CMWorld folks—that’s it for today. Check out those “RESOURCES” tweets for more info. See you in Cleveland!

@jcolman