Content Marketing Technology: A #CMWorld Twitter Chat with Robert Rose

Robert Rose at CMW 2013What content marketing technologies are you using – or what should you be using? How do you find the right vendors and select the right tools? These are just some of the questions discussed in our recent #CMWorld Twitter chat with Robert Rose.

If you want to see even more from Robert, you can meet him and be part of his sessions at Content Marketing World Sydney from 31 March – 2 April, 2014 or Content Marketing World in Cleveland from September 8 – 11, 2014 in Cleveland, Ohio.

See the upcoming schedule of #CMWorld chats as well as the transcripts from past events.

Q1: What type of content marketing tools/technology do you consider a must? #CMWorld

 

@CMIContent A1 really any tool that helps free you up to be more creative and useful to your customer is the “must-have” #cmworld

@Robert_Rose

 

@CMIContent but some way to manage content across various channels – & some level of marketing record like marketing automation #CMWorld

@Robert_Rose

 

@dwheeler11 Hi Danalynne! We’re thrilled you’re here with us, and excited about September! #CMWorld

@CMIContent

 

A1 A great, robust content management system. Also Google Docs for collaboration & marketing automation software. #CMWorld

@webber_karen

 

Hi Everyone! A1: Technology that can be used by business users is critical – no more IT queue! #cmworld

@ardath421

 

@webber_karen Yes – we’re big Google Docs fans! #CMWorld

@cmcphillips

 

@Robert_Rose Vs. the ones that tie you up in technical glitches & distract you from your most important client work (been there!) #cmworld

@lindadessau

 

@cmcphillips @webber_karen – I have to say that Google Docs is the bane of my existence… Evernote FTW – #CMWorld

@Robert_Rose

 

@cmcphillips It took my a while to warm to it, but it’s undeniable it allows for great collaboration! #cmworld

@webber_karen

 

@Robert_Rose What a great want to say this — “any tool that helps free you up to be more creative” #cmworld

@michelelinn

 

@Robert_Rose For me it’s the opposite – I’ve tried Evernote & couldn’t warm to it – but I LOVE Google Docs #cmworld

@lindadessau

 

Trying to count the # of platforms/ tools we use for our content marketing strategy…. #needmorehands #cmworld

@Atomic_Reach

 

@CMIContent @PeterLoibl Thanks for supporting us at @Uberflip party at #SXSW Amazing time! Can’t wait for #CMWorld @randyfrisch @M_Gagliano

@jzifkin

 

@Robert_Rose I love Evernote. Skitch is pretty cool too. #cmworld

@dwheeler11

 

@jzifkin @PeterLoibl @Uberflip @randyfrisch @M_Gagliano Fun! We’re glad you’ll be with us in Sept! As you know we’re big fans! #CMWorld

@CMIContent

 

@michelelinn I love Evernote… I’m ma power user for sure… #cmworld

@Robert_Rose

 

A1. I think a tool that centralizes editorial ideas and a calendar is a must #cmworld

@michelelinn

 

A1 Half dozen that come to mind… Paid tools – Moz, Scribe, Buffer..not paid – Google Adwords, Google Docs, Google Search #CMWorld

@chrispking

 

A1: Today we tend to pick and mix our own tool/platform stack. It’s about making sure your stack amplifies your efforts #cmworld

@NickKellet

 

@Atomic_Reach Do you think you need to scale back? Or prioritize? #CMWorld

@CMIContent

 

Q2: Once you get past the “must haves,” what tools/tech would you say are nice to have? #CMWorld

 

A1: in the past I’ve used Hubspot, HootSuite and Shoutlet. All very good Management platforms. #CMWorld

@jnchang

 

Scooting in a little late #CMWorld, hope @Robert_Rose doesn’t pass out tardy slips and take my cookies!!

@lttlewys

 

+100 MT @NickKellet: A1: Today we tend to pick and mix our own tool/platform stack. Make sure your stack amplifies your efforts #cmworld

@Robert_Rose

 

@lttlewys don’t worry – we’re just getting ramped up here… Great to see you #cmworld

@Robert_Rose

 

@janaka_a If you’re not too busy holidaying you should follow the #CMWorld hashtag for the next hour #marketingtech

@webber_karen

 

A1: Tools that operationalize your content strategy are the way to go – not tech then strategy #cmworld

@ardath421

 

@NickKellet Thanks, Nick! #CMWorld

@CMIContent

 

@lttlewys @Robert_Rose Hi Brandie! Welcome! #CMWorld

@CMIContent

 

@ardath421 So easy to get caught in the opposite – see a cool tool then try to find a way to need it/use it #cmworld

@lindadessau

 

@lindadessau So true! See it all the time. #cmworld

@ardath421

 

@lindadessau @ardath421 Definitely – have a need, then find the tech. #CMWorld

@cmcphillips

 

@ardath421 DONE it 😉 #cmworld

@lindadessau

 

A2: I don’t factor in “nice to have” I need everything to sync and be multipurpose or I can’t use it! #CMworld

@lttlewys

 

@lindadessau @ardath421 sadly this is still true in most marketing organizations #shinyobjectsyndrome #cmworld

@Robert_Rose

 

Humans are drawn to shiny new tools rather than making our existing tools works better. Social is riddled by FOMO #cmworld

@NickKellet

 

@CMIContent A2 the tools that help you experiment and find new ways to engage… Or tools that help your team collaborate better #CMWorld

@Robert_Rose

 

A2: tools that give you more visibility across channels – we need to think about distribution and integration together #cmworld

@ardath421

 

Q2: I think all photo editing apps and tools are nice to have. Making great photos in seconds is great for time Management. #CMWorld

@jnchang

 

@CMIContent A2 “Nice-To-Have” Tech tools need to be the new marketer’s “media buy”.. Spun up fast and down quickly #cmworld

@Robert_Rose

 

@Robert_Rose Ohh, tools that make collaboration are fab but getting everyone on the team to use, is a challenge! #CMWorld

@lttlewys

 

A2: People need a content tools strategy- its not about must and nice – it’s about strategy – if you need it you need it #cmworld

@NickKellet

 

A2: Find tools that will help you engage a larger audience for your content marketing efforts #musthave #cmworld

@Atomic_Reach

 

I need to be that strict! MT @lttlewys: A2: No “nice to have” I need everything to sync and be multipurpose or I can’t use it! #cmworld

@lindadessau

 

@NickKellet Oh Nick.. Now you’re just being all logical and stuff… 🙂 #CMWorld

@Robert_Rose

 

Q3: What content marketing tools or technologies are you currently evaluating? #CMWorld

 

@CMIContent all kinds… even tools that aren’t *really CM* <grin> but there’s a few here http://bit.ly/1bvj38G #cmworld

@Robert_Rose

 

@NickKellet A content tools strategy – we love that. #CMWorld

@CMIContent

 

A2: Distribution/ promotion/ social tools are our must-haves in content marketing #cmworld

@Atomic_Reach

 

@webber_karen @cmcphillips Google docs are a primary content tool for a lot of my client work #cmworld

@SFerika

 

@NickKellet Great to see you, Nick!! And, happy to see when we agree 😉 #CMWorld

@lttlewys

 

A1 a centralized collaboration and communication platform, w/shared editorial calendar is key #cmworld

@SFerika

 

A2 Any ‘all in one’ solution… You can’t beat ‘manual’ when it comes to being creative with your marketing #CMWorld

@chrispking

 

A2: “nice to have” depends on perspective (what you already have) and what you can get with your budget. #cmworld

@dwheeler11

 

@CMIContent hope you’re having a sunny Tuesday like we are here in SF! 🙂 #cmworld

@SFerika

 

@lindadessau I have to be 😉 That being said, I am such #GeekGurl, I have time in earmarked in my calendar to play with new tools #CMWorld

@lttlewys

 

Isn’t that the truth! @lttlewys collaboration tools tare fab but getting everyone on the team to use, is a challenge! #CMWorld

@michelelinn

 

A2: Optimizing content to engage our audiences tool = #musthave #wehaveit #cmworld

@Atomic_Reach

 

Even the tech guys struggle to pick tools, so what chance do average business users have. We need to teach people to fish #cmworld

@NickKellet

 

A2: You need to distinguish between “must use” and “must test” if you want to keep raising the bar with new tools. #cmworld

@jasonclegg

 

@webber_karen @cmcphillips agreed — and it integrates with the online collaboration platform I’m using #cmworld

@SFerika

 

@Robert_Rose haha! #cmworld

@NickKellet

 

What’s everyone’s favorite tool(s) to use? #cmworld

@Atomic_Reach

 

@SFerika Erika, what collaboration calendaring system have you found most useful? cc: @michelelinn @cmcphillips #cmworld

@CMIContent

 

@NickKellet No doubt… They have to work together and rarely do… #UniqueStrengthsAndTalents #cmworld

@Robert_Rose

 

@lttlewys LOL 🙂 I have to hold myself back – I keep a Google Doc list of tools I’m tempted by so I don’t get lost in them #cmworld

@lindadessau

 

A2: you need to pick the tools the help your customers help themselves and not the tools that feed your ego #cmworld

@NickKellet

 

I don’t have much to contribute since I’m learning, but I enjoy following the #CMWorld discussion.

@ladyluck34

 

@CMIContent @michelelinn @cmcphillips I’ve used Central Desktop for heavy content workflow but it required a FT project manager #cmworld

@SFerika

 

@ladyluck34 Thanks for being here, Mandy! Jump in at any time! #CMWorld

@CMIContent

 

@NickKellet Feed your ego or theirs 😉 #CMWorld

@lttlewys

 

@lindadessau I have a great community of people that test tools and we all compare notes, that way I can resist!! #CMWorld

@lttlewys

 

Wondering about how to assess #marketingtech? An interview with our CTO @janaka_a http://bit.ly/1dY4ZcF #cmworld @CMIContent

@webber_karen

 

@CMIContent @michelelinn @cmcphillips I’m using @RedboothHQ for online collaboration. They’re a client but I use w/other clients too #cmworld

@SFerika

 

@webber_karen @janaka_a Thanks for sharing, Karen! #CMWorld

@CMIContent

 

@lttlewys @lindadessau That is amazing, Brandie. Friends? Colleagues? Community? #CMWorld

@CMIContent

 

@lttlewys – Yes > Feed your customers ego – make them look like heroes. Feeding a brands ego makes no sense. #cmworld

@NickKellet

 

@lttlewys @lindadessau that’s awesome! I hope you share your notes for cookies! 😉 #cmworld

@SFerika

 

Marketing has the opportunity to work w/IT ad educate them on tool solutions; integration of new tech is critical. #CMWorld

@pamelamuldoon

 

Q4: When evaluating tools, what information should vendors provide? How can they help your evaluation process? #CMWorld

 

This.. RT @pamelamuldoon: Marketing has opportunity to work w/IT educate them on tool solutions; integration of tech is critical. #CMWorld

@Robert_Rose

 

@CMIContent Lol!! Yes 😉 and at one point there was a twitter chat!! Makes it nice & gives differ perspective @lindadessau #CMWorld

@lttlewys

 

@CMIContent A4 tough one to answer in 140.. But the key is understanding your process well enough to know what tool you need #cmworld

@Robert_Rose

 

How do you guys usually learn about new tools? #cmworld

@Atomic_Reach

 

@CMIContent Thank you! It’s interesting to just read and learn from the more experienced. #CMWorld

@ladyluck34

 

@lttlewys @lindadessau Absolutely. Saves time, and instills trust in tech when someone has used. #CMWorld

@CMIContent

 

The Integration of SEO, Content, Social, and PR – http://klou.tt/tuj3ef9opkat #cmworld #smworld #marketing

@ARBosma

 

There are 1000’s of tools and you can maybe seriously utilize 10-15 (depending on how you define). Leads to buyer remorse #cmworld

@NickKellet

 

They should be clear on how the tool integrates with other bits of tech via plug-ins/App store. Crucial for marketing tech #cmworld

@webber_karen

 

@ladyluck34 We’re all learning as we’re going along, so don’t think we’re all more experienced. 🙂 #CMWorld

@CMIContent

 

@SFerika @lindadessau I’m always happy to chat tools 😉 That’s the fun part!! #CMWorld

@lttlewys

 

@Atomic_Reach That’s what you’re for, isn’t it!? 😉 #cmworld

@JakeDParent

 

A4. I like it when you can tell vendors are prepared. They understand your business needs and are not simply pitching #cmworld

@michelelinn

 

A4: Case studies are great way to showcase technology; lets us see what others who do what we do are doing (if that makes sense). #cmworld

@mikemyers614

 

A4) Ease of use; good design is also critical. Especially when there a multiple users that need to be trained/use the tool. #CMWorld

@pamelamuldoon

 

@NickKellet Any new platform, CRM system, or other tool that challenges me to think/do things differently. 🙂 #CMWorld

@jasonclegg

 

A tool strategy lets you wear blinkers and focus on executing on your content plans and not chasing shiny objects #cmworld

@NickKellet

 

Vendors Pay Attention MT @michelelinn: A4. I like it when you can tell vendors are prepared. Understand your needs and not pitching #cmworld

@Robert_Rose

 

A4 Also existing user communities/forums you can connect with #cmworld

@webber_karen

 

A4. I also think it’s helpful when vendors can articulate how they are different than the competition — in words that aren’t buzzy #cmworld

@michelelinn

 

@NickKellet Do you have an example of a tool strategy? #cmworld

@lindadessau

 

@NickKellet some content teams get bogged down with too many time-consuming, overlapping tools #cmworld

@SFerika

 

Users need get more value when you master a system. You can master few tools #cmworld

@NickKellet

 

@michelelinn you mean like Synergize your ROI so that we integrate your XML personalized output across MoSo #cmworld

@Robert_Rose

 

Oh no!! I’m late for #cmworld!! Grrr work computer! Time to catch up.

@vegecomgirl

 

@Robert_Rose @michelelinn buzzword bingo! #cmworld

@dwheeler11

 

@CMIContent I’m joining @ladyluck34 in the leaning corner 🙂 #cmworld

@saranramos

 

YES! @Robert_Rose: t A4 The key is understanding your process well enough to know what tool you need #cmworld

@michelelinn

 

@CMIContent A4 use cases help, but I also want to see what their training looks like; how easy will onboarding be? #cmworld

@SFerika

 

@janaka_a I don’t agree. Cloud leads to 1000’s of choices. And many won’t last the course of time #cmworld

@NickKellet

 

*like* MT @NickKellet A tool strategy lets you wear blinkers and focus on executing on your content plans not chasing shiny objects #cmworld

@mikemyers614

 

@michelelinn It makes for such a smoother conversation that way. #cmworld

@vegecomgirl

 

@janaka_a I agree with cloud, and its gives users access, it also brings confusion #cmworld

@NickKellet

 

@BrightTribe I know, right? 🙂 #cmworld

@michelelinn

 

@mikemyers614 In addition, if you can reach out to some clients using the technology for feedback, that also is very useful! #cmworld

@vegecomgirl

 

Amazing to see Google Docs mentioned by so many. I’m a massive fan – at work that’s no secret. #CMWorld

@janaka_a

 

Q5: What types of questions do you ask when evaluating content marketing technologies? #CMWorld

 

BRB need more coffee, clearly 😉 #cmworld

@SFerika

 

@CMIContent A5 Ask myself how will this make me a better storyteller #CMWorld

@Robert_Rose

 

A4 don’t give me all the marketing. Give me tutorials that help me identify and implement the benefits. #cmworld

@MelWood

 

A4: Make it easy for users to access how-to’s and ask questions!! Be responsive on social channels!! #CMWorld

@lttlewys

 

@SFerika @CMIContent Definitely one of my top question I ask. Timing, integration process and support (pre-, during & post-launch) #cmworld

@vegecomgirl

 

@CMIContent A5 Ask the vendor how will you make me more effective at what I’m doing… #CMWorld

@Robert_Rose

 

@lindadessau Great Q. You need a mental model. Having 1 thing in each bucket your model. #cmworld – here’s a partial http://www.slideshare.net/nickkellet/embeddable-media-categories-shareable-content-v3

@NickKellet

 

@vegecomgirl And useful conversation . . . #cmworld (BTW, thanks for the chat idea!)

@michelelinn

 

@SFerika Great point. We’re going through our own growing pains/transitions (in a good way), but onboarding is a def concern. #CMWorld

@cmcphillips

 

@CMIContent A5 Do you have sample workflows or templates you can share? Do you have another customer in my industry I can talk to? #cmworld

@SFerika

 

Q5 Is tech the correct solution to this particular problem? Tech is often, but not always, the answer to challenges. #cmworld

@webber_karen

 

@lindadessau I need to create a mental model of all the buckets – my first step was seeing the difference in Social and Content #cmworld

@NickKellet

 

@NickKellet @lindadessau but what if you don’t think visually? I think in words, have great difficulty creating models/outlines. #cmworld

@dwheeler11

 

@lttlewys Do you turn to social channels when you have questions on tech? Easier than going to help desk/support? #CMWorld

@CMIContent

 

@michelelinn Totally! You want a vendor who values you, your biz and your time! It’s building a relationship #cmworld (btw, anytime!)

@vegecomgirl

 

A5. To riff off of @Robert_Rose earlier: How will this improve my process or help me with my key goals #cmworld

@michelelinn

 

@NickKellet @lindadessau that’s the name of my new novel “Mental Model of All My Buckets” 🙂 #cmworld

@Robert_Rose

 

A5: How do I become an expert? Who are the experts? What’s your community? Will you be around in n years? #cmworld

@NickKellet

 

@CMIContent @michelelinn @cmcphillips I’m using @redboothhq for online collaboration. They’re a client but use w/other clients too #cmworld

@SFerika

 

Hellooooooo #cmworld 😉

@businessgp

 

@businessgp Welcome, Marc! Great to see you! #CMWorld

@CMIContent

 

@CMIContent simply how scalable technology is ? #cmworld

@tweepforce

 

@dwheeler11 @lindadessau Then draw venn diagrams – words and some outlines #cmworld

@NickKellet

 

A5: How much does it cost? And how can I test drive it before I buy? #cmworld

@SaraTambascio

 

@dwheeler11: @NickKellet @lindadessau I think in words as well, but mind mapping helps me sometimes #cmworld

@michelelinn

 

@NickKellet “Will you be around” – big question! #CMWorld

@CMIContent

 

A5: How will your tool play with my other tools? #cmworld

@ardath421

 

@saranramos Not at all.. I love the leaning corner… We should serve Pizza there because Leaning corner of… #cmworld @CMIContent @ladyluck34

@Robert_Rose

 

A5 good to ask vendor about ongoing training and support; if there isn’t any, not usually a good solution #cmworld

@SFerika

 

Ask yourself this question – which apps are duplicating efforts? Which can drop? Save yourself time to make what you have work #cmworld

@NickKellet

 

@Robert_Rose @saranramos @ladyluck34 The leaning corner leads to some of the best contributors. 🙂 Give them a couple weeks! #CMWorld

@CMIContent

 

A6 Is it helping me make my point or just more noise? No one need help making more din. We need help rising above it. @CMIContent #cmworld

@MelWood

 

A5: More than price, what value can you deliver to my brand? #cmworld

@mikemyers614

 

Q6: How important is it for your organization to use a suite of tools vs. one-off tools? #CMWorld

 

@CMIContent Yup, I’m a twitter addict, I’m going to tweet you if I have quest or share some love! I’ll stop if u don’t respond #CMWorld

@lttlewys

 

@CMIContent A6 Not at all… Most important is working with your tech team.. Each of you brings unique strengths and talents.. #CMWorld

@Robert_Rose

 

@ardath421 This is so important. @janaka_a talks about the need for good integration points here: http://bit.ly/1dY4ZcF #cmworld

@webber_karen

 

@lttlewys Do you seem to get the best/fastest responses? Or does marketing need to call tech to help you? Just curious. #CMWorld

@CMIContent

 

A6: suites are getting bigger & more bloated. Tools are fragmented. You need to decide what you need then pick what works #cmworld

@NickKellet

 

@michelelinn ping me if you have any Qs– happy to share how I’ve set things up 🙂 #cmworld

@SFerika

 

@webber_karen Thanks, Karen! #cmworld

@ardath421

 

#CMWorld A6 If you have brilliant tools & awful strategy you’ll be wholly efficient at doing wrong stuff. #JustSaying

@businessgp

 

@CMIContent oops that was A5 #cmworld

@MelWood

 

@CMIContent A6 Suites are over-rated and best-of-breed rarely is… So there are pros and cons to each #cmworld

@Robert_Rose

 

Q6 As long as there are solid integration points, mix & match. No 1 tool will be best-in-class for all your needs #cmworld

@webber_karen

 

So true! MT @businessgp If you have brilliant tools & awful strategy you’ll be wholly efficient at doing wrong stuff. #JustSaying #cmworld

@dwheeler11

 

@CMIContent A6 the more you can centralize on one platform the better; got to channel FOMO to get users maximizing the tools! #cmworld

@SFerika

 

I want to understand the data pulled via the tool; does it show me what I really need to know based on what I want to track? #CMWorld

@pamelamuldoon

 

Agreed MT @janaka_a: @SFerika @webber_karen @cmcphillips good integration is an important attribute to look out for. #cmworld

@SFerika

 

@CMIContent A6 prefer using a really good set of different one-off’s rather than a mediocre suite, that claims to be the best #CMworld

@trevortheking

 

A6: One I feel comfy answering! Integration & functionality are more important, unless you call support often… #CMWorld

@ladyluck34

 

A6 Sometimes the problem with all-in-one suites is lack of flexibility – need to know what you want to accomplish #cmworld

@ardath421

 

 

 

+1 @businessgp: #CMWorld A6 If you have brilliant tools & awful strategy you’ll be wholly efficient at doing wrong stuff. #JustSaying

@michelelinn

 

A6 individual tools are fine as long as they play well together. A suite is better if you need a workflow imposed upon you. #cmworld

@MelWood

 

@Robert_Rose @CMIContent a nice middle ground is a platform that integrates w/other must-have tools #cmworld

@SFerika

 

Today’s #cmworld topic of content marketing technology is a great follow-up of my @12most post http://12most.com/2014/03/04/12-protective-ways-ignore-bright-shiny-business-tool/

@lindadessau

 

Poor Execution can kill a good strategy MT @michelelinn +1 @businessgp: #CMWorld A6 brilliant tools & awful strategy

@NickKellet

 

Agree @webber_karen As long as there are solid integration points, mix & match. No 1 tool will be best-in-class for all your needs #cmworld

@SaraShanthKumar

 

Did you see the reports @Robert_Rose did on the tech landscape? See the orange box on our research page: http://contentmarketinginstitute.com/research/ #CMWorld

@CMIContent

 

@michelelinn @businessgp People need to like the tools you choose or that can kill your projects natural buying #cmworld

@NickKellet

 

+2“@michelelinn: +1 @businessgp: #CMWorld A6 If you have brilliant tools & awful strategy you’ll be wholly efficient at doing wrong stuff.”

@MelWood

 

@CMIContent @Robert_Rose @saranramos As long as the food is good, I’ll contribute to the leaning corner any time. 🙂 #CMWorld

@ladyluck34

 

@SFerika Indeed… Still situational – but that’s the goldilocks solution – it fits just right 🙂 @CMIContent #cmworld

@Robert_Rose

 

@michelelinn @businessgp People need to like the tools you choose or that can kill your projects natural buy-in #cmworld #fixedtypo

@NickKellet

 

Q7: What is your biggest barrier to implementing more technology? Lack of budget? Time? Understanding? What else? #CMWorld

 

@CMIContent Lack of unified tech and marketing strategy– new strategy not just communicating acronyms better #cmworld

@Robert_Rose

 

A7: Buy in – a true passion from the whole team for all aspects – this is a marathon not a sprint – it won’t all be painless #cmworld

@NickKellet

 

@ladyluck34 We agree with that! #CMWorld

@CMIContent

 

#truth “@NickKellet: Poor Execution can kill a good strategy MT @michelelinn +1 @businessgp: #CMWorld A6 brilliant tools & awful strategy”

@SolumaProd

 

@CMIContent A7 in lg enterprise challenges have been firewall/tech issues and budget. #cmworld

@SFerika

 

“@NickKellet: Poor Execution kills a good strategy MT @michelelinn +1 @businessgp: #CMWorld A6 brilliant tools & awful strategy” <- As well

@businessgp

 

. @michelelinn @businessgp no amount of tools can makeup for a bad strategy and/or a bad workflow. Agreed? #cmworld

@MelWood

 

@MelWood @michelelinn @businessgp Agreed! #CMWorld

@CMIContent

 

Jumping in to last few questions of #cmworld chat! cc @CMIContent

@KyleAkerman

 

@KyleAkerman you missed the leaning corner of pizza and some other good stuff 🙂 @CMIContent #cmworld

@Robert_Rose

 

A7. Buy-in and training – many people don’t have/won’t make time to learn new tools if they don’t have to (even if beneficial) #cmworld

@dwheeler11

 

Q7 Tech is no silver bullet, e.g. automation still requires a lot of behind the scenes work. This can put ppl off. #cmworld

@webber_karen

 

@CMIContent A7: The understanding level of team mates always the barrier.. #cmworld

@MUmar_Khan

 

Cannot stress tech buy-in enough when integrating into enterprise; don’t surprise tech w/new tools; work w/them; educate them #CMWorld

@pamelamuldoon

 

@MUmar_Khan How can that be resolved, Umar? Training/onboarding? Strategy? #CMWorld

@CMIContent

 

A7. Integration Q7: What is your biggest barrier to implementing more technology? Lack of budget? Time? Understanding? What else? #CMWorld

@SaraShanthKumar

 

@MelWood Agreed! Strategy — and supporting biz goals — is key with any aspect of marketing, including technology #cmworld

@michelelinn

 

A7: Gaining buy-in from those that set the budget. If they don’t/can’t understand the value, its an up-hill battle #CMWorld

@TheCandiceAdams

 

“@CMIContent: @MelWood @michelelinn @businessgp Agreed! #CMWorld” <- I want to just shout ‘Hell Yeah’ 🙂

@businessgp

 

A7. A challenge for me has been working w/ 3rd party developer. Having to scope, get on project plan, finding resources, etc. #cmworld

@vegecomgirl

 

@Robert_Rose @KyleAkerman @CMIContent Pizza = good. Company = better. #cmworld

@mikemyers614

 

Time. More time. Timetimetimetime @CMIContent did I mention I need more time? #cmworld

@MelWood

 

A7: Ensuring all apps and tools play nice with each other. Integration is key. #cmworld

@Bonini84

 

@KyleAkerman Kyle! Haven’t you rescheduled your weekly client meeting yet? 😉 #CMWorld

@cmcphillips

 

A7. Also prioritizing for biz. Where does it fit on the “roadmap?” Are we doing it to hit this year’s targets or next year? #cmworld

@vegecomgirl

 

@dwheeler11 that’s where Fear of Missing Out (FOMO) comes in– you have to make key info only accessible via the tool #cmworld

@SFerika

 

@CMIContent By using the Democratic type management and educating them according to their understanding level. #cmworld

@MUmar_Khan

 

+1 and may also require diff skills >> @webber_karen: Q7 Tech is no silver bullet, e.g. automation still requires a lot of work. #cmworld

@michelelinn

 

@MelWood Ha! When you figure out which tool gives you that, let us know! #CMWorld

@CMIContent

 

Q8: How do you begin to collect names of vendors for your #contentmarketing technology needs? #cmworld

 

A7: It comes down to change management > seems to be a constant as #contentmarketing evolves 🙂 #cmworld

@ardath421

 

I saw one on TV @CMIContent it’s called a Tardis #cmworld #drwho

@MelWood

 

@dwheeler11 Nice! you are going to love the conference. I’ve been twice and it’s great! @CMIContent #cmworld

@KyleAkerman

 

This is important MT @SFerika: @dwheeler11 that’s where Fear of Missing Out (FOMO) comes in – have 2 make only key info accessible #cmworld

@Robert_Rose

 

@CMIContent (the leaning corner is listening intently to this one…) #cmworld

@mikemyers614

 

A8 In our industry, social media recommendations are invaluable. #cmworld

@webber_karen

 

@CMIContent A8 I look to industry tech round-ups, my fave bloggers, and ask for recommendations in chats like #cmworld

@SFerika

 

@CMIContent A8 word of mouth in your business is a good start – Industry analyst coverage can also be helpful. #cmworld

@Robert_Rose

 

Hey, #UWSMC, take a look at the tweetchat #cmworld–great #ContentManagement info @CMIContent

@LogistiKat

 

@webber_karen Absolutely agree. Industry peers/community opinions are huge. #CMWorld

@cmcphillips

 

@CMIContent A8 also events can be a great way to review vendors and be inspired with new ideas #CMWorld (hashtag pun intended)

@Robert_Rose

 

A8. Referrals from colleagues/industry/friends have been great. Also experience, connections, LinkedIn, Twitter chats, research #cmworld

@vegecomgirl

 

Q8. I love the idea @lttlywys had earlier of working with community to share and test tools #cmworld

@michelelinn

 

@Robert_Rose It’s nice to get the opportunity to have 1:1 time w/vendors and see products demo’d at live events #cmworld

@SFerika

 

@CMIContent A7: Finding someone doing it well – talking to them. They’ll be more inclined to share with you than you think. #CMWorld

@cmcphillips

 

@michelelinn Yes, keep me posted if anyone if starting or opening up a group like that! #cmworld

@lindadessau

 

@SFerika I get easily overwhelmed, though – usually prefer to take away the info and try it on my home turf. #cmworld

@lindadessau

 

@SaraShanthKumar Thanks Sara! #CMWorld

@CMIContent

 

@NickKellet You and your math again 🙂 #cmworld @CMIContent @ardath421

@KyleAkerman

 

Q9: Have you had success with trial periods with potential vendors? How do you maximize that trial? #cmworld

 

@lindadessau I will. I don’t know of any groups, but it does sound valuable, doesn’t it? I will ask around. #cmworld

@michelelinn

 

@KyleAkerman @NickKellet @ardath421 We love our math! Don’t we? #CMWorld

@cmcphillips

 

@lindadessau @michelelinn Me too! I’d love to be a part of that. Collaborative testing can be a great learning experience #cmworld

@vegecomgirl

 

@KyleAkerman Nick is all Math and logic today :-). Feed him beer #CMWorld @NickKellet @CMIContent @ardath421

@Robert_Rose

 

@ScottLum Imagine what we would all learn! And, it would be dedicated time to test tools. #cmworld

@michelelinn

 

A9. The trial period is a great TESTING period for you at little-to-no cost. Gives you an opportunity to fully explore tool’s power #cmworld

@vegecomgirl

 

@vegecomgirl @lindadessau @michelelinn Definitely! That really sounds interesting. #CMWorld

@CMIContent

 

A9) Don’t set up trial until your ready to really test the tool; maximize your trial time to get as much info as you can. #CMWorld

@pamelamuldoon

 

@CMIContent Great question. I’ve learned there’s no point in signing up for a trial unless I’ve cleared time for it. #cmworld

@lindadessau

 

@michelelinn It could be something attendees can participate at next year’s #cmworld

@ScottLum

 

Talk to the customers the vendor doesn’t have case studies and testimonials from #cmworld

@ardath421

 

@CMIContent A9: Isolate it as a timed “pilot project” and compare it alongside the incumbent. Measure, rinse, repeat. #cmworld

@fanfoundry

 

@CMIContent A9 Yes – but can also be distraction if untrained. Giving me a trial of a chainsaw would not be productive #cmworld

@Robert_Rose

 

@pamelamuldoon Great minds think alike 🙂 #cmworld

@lindadessau

 

@Robert_Rose @KyleAkerman @NickKellet @CMIContent @ardath421 Will trade beer for pizza #leaningcorner #cmworld

@mikemyers614

 

@lindadessau Great point. If you can’t make time during the trial period (a) will you ever, (b) will your test be representative? #cmworld

@CMIContent

 

I’d be terrified if anyone gave @Robert_Rose a trial of a chainsaw! #cmworld

@ardath421

 

@CMIContent A9 To Maximize, partner with the vendor on prototype, not just trial #CMWorld

@Robert_Rose

 

 

 

@lindadessau I’ve delayed trials until ready many times! 🙂 #CMWorld

@pamelamuldoon

 

@Robert_Rose Yes. I’ve had more success having them build something with my needs in mind, and helping THEM build best product. #CMWorld

@cmcphillips

 

@ardath421 @Robert_Rose Robert, I’ll show you on your next trip to Cleveland! It’s fun! #CMWorld

@cmcphillips

 

@lindadessau I like that too 🙂 But prefer event demo to a cold call for instance #cmworld

@SFerika

 

@cmcphillips Sounds like an ideal scenario! #cmworld

@lindadessau

 

@cmcphillips @Robert_Rose Many marketing techs will want to get that type of “custom” feedback; improves their product thru use! #CMWorld

@pamelamuldoon

 

@cmcphillips Now you’re scaring me 🙂 #cmworld

@ardath421

 

@SFerika Oh yes, that’s very true. If they can talk to me like real people and not scare me away 🙂 #cmworld

@lindadessau

 

Q10: What kind of information about content marketing technology would be useful for you to have that is tough to find? #CMWorld

 

@NickKellet @Robert_Rose @lindadessau There’s a hole in the bucket, dear Liza, dear Liza … 🙂 #Cmworld

@KyleAkerman

 

I was thinking the same thing @ScottLum It could be something attendees can participate at next year’s #cmworld (cc @cmcphillips)

@michelelinn

 

@TheCandiceAdamsi was wondering when this was happening again. #cmworld

@dangerdaveball

 

A10 – in-depth information about how it fits into my content strategy – not just high level concepts #cmworld

@ardath421

 

@CMIContent A10 Great question for audience. I can’t avoid CMTech. Working as hard as I can to help our audience with it. #cmworld

@Robert_Rose

 

@michelelinn @ScottLum I’ve already made a note on that! #CMWorld

@cmcphillips

 

@dangerdaveball @TheCandiceAdams Hi Dave! Every Tuesday at Noon Eastern. We’d love for you to join us! #CMWorld

@CMIContent

 

A10: I want to know why your widget is better – from a goal perspective, not price or features #cmworld

@ardath421

 

@ardath421 Can you expand on kind of in-depth info that would be useful? 140 char is tough, I know #cmworld

@michelelinn

 

A9 dedicate the required time. As already mentioned, tools typically don’t deliver magic on their own. #cmworld

@janaka_a

 

A10 How/if it integrates with other popular tools I (or my clients) may be using/familiar with #cmworld

@lindadessau

 

@cmcphillips @michelelinn It would be great to have an opportunity where we can test and deconstruct engagement tools #cmworld

@ScottLum

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

@cmcphillips Client meetings have been rescheduled. This was an internal meeting 🙂 #cmworld

@KyleAkerman

 

@CMIContent thank you so much for hosting – what a GREAT discussion today.. Thank all of you for attending Really fun!! #cmworld

@Robert_Rose

 

@KyleAkerman Well as long as you have your priorities straight 😉 #cmworld

@lindadessau

 

Thank you @robert_rose for helping us navigate the #contentmarketing technology landscape! Lots to learn! #CMWorld

@CMIContent

 

@michelelinn instead of grow revenues – change X to get Y which connects w/ A to increase conversions #cmworld

@ardath421

 

@ardath421 Agree tho when I want to know the price, I don’t want to have an hour conference call about it! 😉 #cmworld

@SFerika

 

@michelelinn You’re right, it is hard in 140 🙂 #cmworld

@ardath421

 

I was lurking around the #cmworld discussion today — very interesting chat @CMIContent

@rmielcarski

 

Next wk on our #CMWorld chat @timwasher joins us to discuss #contentmktg & video! http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@KyleAkerman Awesome. And noted. I wouldn’t harass you for missing because of a client meeting, but internal I might! #CMWorld

@cmcphillips

 

Thanks @Robert_Rose – enjoyed it! #cmworld

@ardath421

 

The #CMWorld chat hour always goes by so fast! Tks to @Robert_Rose @CMIContent & attendees for a great discussion!

@pamelamuldoon

 

@rmielcarski Thank you, Rebecca! We’d love for you to join in any time! Every Tuesday at 12pm Eastern! #CMWorld

@CMIContent

 

@Robert_Rose @CMIContent @ardath421 Just no beer for @NickKellet after midnight. Also don’t get him wet 🙂 #cmworld

@KyleAkerman

 

Thanks @Robert_Rose @CMIContent – great introduction to the #CMworld chats / community.

@dwheeler11

 

I keep missing the #cmworld chats. Hopefully next week I can join! What’s the topic for next week @CMIContent?

@StephJQuiroz

 

Find @robert_rose at http://www.contentmarketinginstitute.com or http://www.thisoldmarketing.com #CMWorld #ThisOldMarketing

@CMIContent

 

#CMWorld #CLE and #Sydney registrations are both open! Join us! CLE: http://www.contentmarketingworld.com SYD: http://sydney.contentmarketingworld.com

@CMIContent

 

@StephJQuiroz Hi Steph! Here you go! #CMWorld http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

Thanks @CMIContent for the chat! Engaging discussion and I learned plenty from the #leaningcorner #CMWorld

@ladyluck34

 

@Robert_Rose @dwheeler11 Here you go! http://contentmarketingworld.com/cmworld-twitter-chats/ #CMWorld

@CMIContent

 

Listening in on the #CMWorld chat.. Great topics.. Next week definitely have to get in on it! @CMIContent

@therealconsummo

 

@CMIContent @Robert_Rose Is anyone evaluating content tools the way @IanCleary covers social media tools? I see a need… #cmworld

@KyleAkerman

 

Content Marketing Institute Twitter chat schedule: http://contentmarketingworld.com/cmworld-twitter-chats/ via @cmicontent #cmworld

@flabastida

 

@flabastida Thanks Fernando! #CMWorld

@CMIContent

 

#CMworld Tools of Content Marketing now a LinkedIn group http://www.linkedin.com/groups/Tools-Content-Marketing-7468186/about

@bussolati

 

@cmcphillips Ha! I keep looking at my watch impatiently during the meeting 🙂 #cmworld

@KyleAkerman

 

@Robert_Rose @IanCleary @CMIContent Awesome! Somehow I missed that on the site. I’ve got a lot of new reading to do now 🙂 #cmworld

@KyleAkerman

 

@ladyluck34 @CMIContent next Tuesday I’ll be back in the #leaningcorner #cmworld

@saranramos

 

@saranramos @ladyluck34 We’d love for you to join in so we can learn from you as well! Thanks for stopping in today! #CMWorld

@CMIContent



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