Content Marketing Tools: A #CMWorld Chat with Ann Smarty

content marketing toolsWhich tools should you use for to assist your content marketing? This is one of those questions we constantly receive at CMI. Thankfully, Ann Smarty joined us for our latest #CMWorld chat where we covered all things related to tools (ideas abound!). What tools did we miss that you like using?
Read more from Ann Smarty, including her post on 6 Free Tools to Help with Keyword Research.

Q1: Here’s the million-dollar question: How do you even start to choose which content marketing tools you need? #CMWorld

A) The key to good #contentmarketing tools is ensuring they achieve your goals. What are your KPIs? Start there. #CMWorld

@MaureenOnPoint
A1: There’s nothing wrong with testing or asking around – first learn what you’re posting, where your audience is and (1/2) #cmworld

@marceldigital
How in the blue hell am I going to set up #CMWorld on my TweetDeck and still be late? https://t.co/nl1SDzCxR6

@Mr_McFly
A1 Your needs and your budget: Two factors I am guided by when choosing the tools. #CMWorld

@seosmarty
A1: Take stock of the tools you already use (Word, Excel, etc) & evaluate effectiveness. Can time be better spent on a diff tool? #cmworld

@karrabarron
@marceldigital recommendations really do help! #cmworld

@CMIContent
A1: What do you want to get out of the tool? If you don’t know that then you don’t even know what to look for. #cmworld

@netvantage
A1 Sometimes I have to Google and read some tools round-ups and comparisonsโ€ฆ #CMWorld

@seosmarty
@karrabarron Good point to look at what’s working and what isn’t – too easy to get drawn in by new tools #cmworld

@lindadessau
A1: and what you’re trying to measure. Knowing that will give you a great blueprint of what tools that will help. (2/2) #cmworld

@marceldigital
@karrabarron efficiency is an important factor! #cmworld

@CMIContent
A1) Unless you have the world’s largest budget, pick tools to fill gaps in your team’s skills and/or data. #cmworld

@AndreaFryrear
A1 Clear buyer personas, clear content assessment & strategy with defined channels. Voila! Follow the plan. #cmworld https://twitter.com/CMIContent/status/656501411903963136

@Serious_Vanity
OK fine @CMIContent This is from a few days ago. #CMWorld https://t.co/YTBLqCdNBW

@suddenlyfrugal
A1 If you type in Google the tool name you are aware of followed by vs, you’ll get some cool results #CMWorld https://t.co/XSUlel3qHR

@seosmarty
@CMIContent A1 With every new content marketing gig, I evaluate the PM and collaboration tools available, and ID what’s missing. #cmworld

@SFerika
A1: I choose my tools by testing first and feedback from the audience. #CMWorld

@Tephi729
@lindadessau @karrabarron bells and whistles do you no good if they don’t help your achieve your goals! #cmworld

@CMIContent
A1 A Start w/ good KWs. Tools @semrush @Moz to discover. B Who are influencers? What does audience like? @BuzzSumo = best tool #CMWorld

@ExpWriters
A1 I also LOVE @g2crowd for tool discovery. That’s an awesome tool! https://www.g2crowd.com/ #CMWorld

@seosmarty
@AndreaFryrear what? We all don’t have unlimited budgets? ๐Ÿ™‚ #cmworld

@CMIContent
@seosmarty great tip! #cmworld

@CMIContent
A1: Lots of online research and tool testing to determine what content marketing tools are a good fit for our CM strategy #CMWorld

@5FifthStory
Anyhoo…A1: Understand what you need in terms of measurement & then start your search & compare. #CMWorld

@Mr_McFly
A1 After ID’ing an area that needs tools, I ask peers in chats like this one and #ContentChat to get ideas for what to test out. #cmworld

@SFerika
@JoshStAubin @CMIContent It’s great here in India, long festive seasons started, Enjoying that. How’s at your end #CMWorld

@varunkr842
Even if you DO have the budget for every tool on the shelf, they’ll just be wasted if they’re not a fit #cmworld https://twitter.com/AndreaFryrear/status/656502021240016896

@lindadessau
A1: I would think that your end result, ultimate content goal determines which tools you choose and use. #CMWorld https://twitter.com/CMIContent/status/656501411903963136

@suddenlyfrugal
A1 Look for the tool that help your or Business reach to your Customer/User. Define Your Objective & Refine Your TOOL #CMWORLD

@pipalwa
A1 B Find your specific needs in content marketing creation (do you need analysis? scheduling?) & find tools that answer needs #CMWorld

@ExpWriters
A1 After ID’ing an area that needs tools, I ask peers in chats like this one and #ContentChat to get ideas for what to test out. #cmworld

@SFerika
A1: Examine where you have gaps or are spread thin. Can a tool cover those or free you up to do it? #CMWorld https://twitter.com/CMIContent/status/656501411903963136

@JeremyBednarski
A1: assess first your existing tools you are using. Are they providing the KPIs you are looking for? #cmworld

@husamerciyes
A1) Try some out… The vast majority are cloud based so it’s easy to give them a go. Start with a short(ish) list though! #CMWorld

@MSLJim
@SFerika – PM and collaboration tools are a good call. Not something people might think of for #contentmarketing all the time #cmworld

@AndreaFryrear
A1 Depends on your requirement & budget. #CMWorld https://twitter.com/CMIContent/status/656501411903963136

@varunkr842
@MSLJim much easier to make a decision when there are fewer options. Less daunting! #cmworld

@CMIContent
and Hors D’oeuvres!#CMWorld https://twitter.com/seosmarty/status/656502255110098944

@Mr_McFly
A1: Using budget as a guideline, look for tools that maximize efficiency and enable quantification of KPIs. Love @feedly too! #CMWorld

@PatchDesign
A1: Depends on the task ahead, but its always a handful of tools you love to use, or not? #CMWorld https://t.co/S5j4gqz497

@EMPTeam
@lindadessau Agreed! It’s easy to get overwhelmed by all of the options out there. Stick to what works best for you! #CMWorld

@5FifthStory
I love the evaluating what is and is not working angle-I think thatโ€™s also so important. Most of us donโ€™t come in with a blank slate. #CMWorld

@MaureenOnPoint
A:1 I would make sure that the features the tools have align with my goals. I haven’t used many and am looking forward to it! #CMWorld

@locallinkllc
A1 Sometimes decision influenced by what industry peers are using #CMWorld https://twitter.com/CMIContent/status/656501411903963136

@varunkr842
@CMIContent @lindadessau yes! I wasted a lot of time thinking a spreadsheet was the best way to manage a content calendar #cmworld

@karrabarron
@AndreaFryrear Agreed. If you are working with freelancers or an extended team, they really help keep things on track. #cmworld

@SFerika
@5FifthStory @lindadessau That’s tricky tho, then you can fall into the “that’s the way we have always done it” trap. #CMWorld

@MaureenOnPoint
Libraries… oooh this is a great tip from @seosmarty who is talking CM tools on #CMWorld right now. https://twitter.com/seosmarty/status/656502069159788544

@webmastergirl
@seosmarty @CMIContent Great idea for finding new tools similar to ones you already find useful! #CMWorld

@5FifthStory

Q2: It’s ideal to determine pain points we want tools to address before vendors share capabilities. How can you capture all needs? #CMWorld

@varunkr842 it is but it’s important to keep focus on your own goals and make sure the tools align. #cmworld

@CMIContent
A1: Identifying what your goals are first, will point you in the direction of what tool you need. #CMWorld

@_Fidelitas
@karrabarron And it may be, for some ๐Ÿ˜‰ #cmworld

@lindadessau
A1b) To get your shortlist, ask around – Twitter chats are great! Plus there’s plenty of great articles available online. #CMWorld

@MSLJim
A1: Identifying what your goals are first will point you in the direction of what tool(s) you need. #CMWorld

@_Fidelitas
A2: A content assessment can help find pain points and gaps that systems can address. Listen and learn before you leap ๐Ÿ™‚ #CMWorld

@mikemyers614
A2 Talk to your team and friends and see what their needs are… #CMWorld

@seosmarty
A2: Benchmarking and keeping track of issues. Vendors are open to helping where they can, but be specific #cmworld @CMIContent

@marceldigital
@CMIContent A2 I usually informally survey all the potential users to identify specific needs and potential roadblocks. #cmworld

@SFerika
@MaureenOnPoint @5FifthStory That’s true, too. #cmworld

@lindadessau
@CMIContent We believe it’s important to first create a list of requirements that can be used to determine which tools best fit. #CMWorld

@brandpointco
A2) Capturing everyone’s needs on a particular topic…sounds like a survey problem to me. What say you @surveygizmo? #cmworld

@AndreaFryrear
A2: Sorry but you lost me at “pain points” #CMWorld https://twitter.com/CMIContent/status/656502922704912384

@suddenlyfrugal
A2 Read tool comparisons and see which needs they cover you may be even unaware ofโ€ฆ #CMWorld

@seosmarty
@dominikgrau @JoePulizzi @jaybaer ha! Well in our case, that’s a given ๐Ÿ™‚ #cmworld

@CMIContent
A1(2): Identifying KPIs, metrics to monitor, and the channels/platforms you are on will also help in identifying tools needed #cmworld

@_Fidelitas
A2 In reality, if you are actively into content marketing, you may be well aware what you are looking in a tool! #CMWorld

@seosmarty
Yes! This way you get a feel for the right tools for *you*. These might not be the same as everyone else’s! #CMWorld https://twitter.com/patchdesign/status/656503066737283072

@MSLJim
@CMIContent Yes it is, that recommendation need to be suited your goals and ecosystem #CMWorld

@varunkr842
A2. I’m not sure every tool effectively solves every pain point, but u can find ones that allow more focus where it needs to be. #CMWorld

@JoshStAubin
A2. The biggest issue is Integration with Our Internal tools. Future tech should seamlessly connect both #CMWORLD

@pipalwa
@seosmarty Great point– reading a buyer’s guide can make you aware of tool capabilities of which you might otherwise be unaware. #cmworld

@SFerika
A2) Talking to the folks who run your channels-what’s Frustrating them about their ability to distribute/reach customers? #CMWorld

@MaureenOnPoint
A2: Can’t we all just work together? If we do that, we can more easily understand what we need how to measure it & connect goals #CMWorld

@Mr_McFly
@suddenlyfrugal what are your team members trying to accomplish with the new tool? How can it solve a problem for you? #cmworld

@CMIContent
Q2: Can the question be phrased for 5th graders, you kinda lost me #cmworld

@EMPTeam
A2) Go through your customer journey, where are people falling out of the funnel and are there tools that can help? #CMWorld

@MaureenOnPoint
@seosmarty My problem is that the tools I’m “aware” of aren’t budget friendly ๐Ÿ™‚ #contentmarketing toys ain’t cheap. #cmworld

@AndreaFryrear
There you go! #CMWorld https://twitter.com/MaureenOnPoint/status/656503664291418112

@mikemyers614
Surveying your team is definitely the best way to capture everyone’s needs, and rank priority #cmworld @seosmarty @andreafryrear

@MarketerGizmo
@EMPTeam what is your team trying to accomplish with the new tool? How can it solve a problem for you? How do you identify? #cmworld

@CMIContent
Thanks @CMIContent As a solopreneur some of these #contentmarketing issues aren’t in my day-to-day life. #cmworld https://twitter.com/CMIContent/status/656503570909548544

@suddenlyfrugal
Good advice. #CMWorld https://twitter.com/JoshStAubin/status/656503477242228736

@JeremyBednarski
@MaureenOnPoint so important to involve others, especially those who will be in the trenches with it. #cmworld

@CMIContent
Always look at things in terms of consumer-friendliness #CMWorld https://twitter.com/MaureenOnPoint/status/656503664291418112

@WashingtonianCM
@AndreaFryrear @seosmarty U have to pick & choose the one’s that give u the biggest bang for the buck – then find alt for the rest. #CMWorld

@JoshStAubin
@AndreaFryrear I knowโ€ฆ in many cases I am the same. So I have to use A LOT of cheap tools instead of one thatโ€™s expensive #CMWorld

@seosmarty
@CMIContent A2: Interviewing stakeholders individually (rather than a group) can ensure their pain points are captured and heard. #CMWorld

@brandpointco
Truth MT @AndreaFryrear: @seosmarty #contentmarketing toys ain’t cheap. #cmworld

@lindadessau
@AndreaFryrear Sounds like a survey would be a quick & simple way to get all that info in a usable format. Just sayin’. #cmworld

@SurveyGizmo
@CMIContent Involving your cross-channel marketing teams has been a recurring theme over attribution and cross functional mktg. #CMWorld

@MaureenOnPoint
A2: Base of each content strategy should be also the choice of right tools for the job, by talking with clients and identifying 1/2 #cmworld

@EMPTeam
@lindadessau @AndreaFryrear @seosmarty we hear you on this! #cmworld

@CMIContent
A2 Know your process. If there wasn’t a point of lack, you probably wouldn’t be searching for an aid. #CMWorld https://twitter.com/CMIContent/status/656502922704912384

@Serious_Vanity
@EMPTeam I bet! ha! #cmworld #offtopic

@MaureenOnPoint
Very true, people will tell you more when asked by themselves. Others may dominate group settings. #CMWorld https://twitter.com/brandpointco/status/656504188554186753

@mikemyers614
A2 Requirement needed by team members, on the basis of that we can compare tools and shortlist. #CMWorld https://twitter.com/CMIContent/status/656502922704912384

@varunkr842

Q3: Should tools be used in a certain “order?” Should calendaring/plan tools be used before distribution tools? #CMWorld

@AndreaFryrear @seosmarty It can be hard to find comprehensive, cost-effective tools for startups/solopreneurโ€™s. #cmworld

@SFerika
@mikemyers614 Golly, you made me feel like I won a prize! haha #CMWorld

@MaureenOnPoint
A2: 2/2 bottlenecks and traction points which are common, it is easy to adapt the tool inventory during the project #cmworld

@EMPTeam
@varunkr842 Great point. If you can provide a use case, you can better articulate your needs. #CMWorld

@JoshStAubin
A2: looking for gaps &areas to strengthen strategy/analytics helps clarify which tools are needed. Getting micro helps in selection #cmworld

@PatchDesign
@MaureenOnPoint I’m not sure, but I think you did…that comment was on point for me. #CMWorld

@mikemyers614
A3 Often, they naturally are: First u brainstorm (@myblogu),then u plan (@wrike) then u publish & distribute (@hootsuite) etc #CMWorld

@seosmarty
@MaureenOnPoint You did! The @mikemyers614 seal of approval ๐Ÿ™‚ #cmworld

@lindadessau
A3: You don’t have to plan your distribution beforehand, but it does help, especially when you are more established @seosmarty #cmworld

@MarketerGizmo
A3 However in many cases, these can be all integrated: e.g. I may use distribution tools to brainstorm! #CMWorld

@seosmarty
@CMIContent A3 for me, my first tool paid tool is typically a PM/collaboration tool. #cmworld

@SFerika
@lindadessau @MaureenOnPoint well @mikemyers614 certainly has that way about him ๐Ÿ™‚ #cmworld

@CMIContent
#CMWorld chat w/ @seosmarty Content Marketing Tools w/ @DavidWerba @SocialMichelleR https://blab.im/michelle-stinsonross-cmworld-chat-w-seosmarty-content-marketing-tools #blab

@PWoolins2
A3: Have a plan/calendar, and goals in mind before distributing, so you can measure your success #CMWorld

@WashingtonianCM
Q3: When youโ€™re first getting started, yes. Plan before you promote. As you get going, you can use both in tandem #CMWorld #LevelUp

@karrabarron
A3: As integration continues, marketers will need fewer tools as more of them can do many steps in a process. #CMWorld

@mikemyers614
AND it helps with content planning too! #CMWorld https://twitter.com/MarketerGizmo/status/656504683100569600

@seosmarty
A2) Any tool should serve a need. Tools without purpose usually end up a hindrance – whatever the initial outlay. #CMWorld

@MSLJim
A3 e.g. Scrolling through your brand mentions can be a great way to come up with a cool article idea #CMWorld

@seosmarty
A3: They should be used in the order that is best for your team. And it may not be the same order for every project. #cmworld

@netvantage
A3: They should be used in an order which makes sense for you #CMWorld

@5FifthStory
@CMIContent A3: Each piece of content should go through a predefined workflow. Some tools offer that as part of their platform. #CMWorld

@brandpointco
@MoninaW Here’s today’s cup of #cbuscoffee! #CMWorld https://t.co/rMMY5mILdt

@bendgibbons
@5FifthStory Nice answer ๐Ÿ™‚ #cmworld

@netvantage
@CMIContent A3: It’s good to have a workflow but not everything we do as marketers fits inside a workflow, either. So… sometimes. #cmworld

@mattantonino
A3 Planning is very necessary and distribution needs to be planned, so ordering of tool is necessary #CMWorld https://twitter.com/CMIContent/status/656504427545673728

@varunkr842
A3 Where it makes sense, yes, but each marketer is going to have to discover their own process, too. #CMWorld https://twitter.com/CMIContent/status/656504427545673728

@Serious_Vanity
A3: It’s always good to have a system in place (not required to be in “order”) so everything runs more efficiently & effectively #CMworld

@_Fidelitas
A3 Planning 95% of the time before action/publish or distribution. Start with good planning tools and the rest will be easier #CMWorld

@ExpWriters
@5FifthStory so true. Has to fit your brand’s “lifestyle.” #cmworld

@CMIContent
A3 Ideally but often thinking isn’t linear so I find myself dipping in & out of tools, depends on your flow http://twitter.com/CMIContent/status/656504427545673728 #CMWorld

@KDADouglas
@mikemyers614 Not just a clever name! bwahaha #CMWorld

@MaureenOnPoint
@JoshStAubin we can save time & possibly avoid some pain points #CMWorld

@varunkr842
@CMIContent Exactly. What works for one brand may not work for another brand #CMWorld

@5FifthStory
A3 How can you expertly deviate from a plan if you don’t have one to begin with! ๐Ÿ˜‰ #CMWorld #littlelate

@EvanLePage
A3) If your budget allows, a tool like @kapost or @DivvyHQ will allow for planning, creating & distribution. #CMWorld

@pamelamuldoon
A3. I think it’s one of those AND approaches – not sure there’s a right order as long as you’re doing both. #CMWorld

@JoshStAubin
A3: Create a plan, competitor & influencer research (@ahrefs & @moz), Content distribution mail + @buffer & @hootsuite, analyze #cmworld

@EMPTeam
@EvanLePage documented strategy – you’re speaking our language! #notlateatall #cmworld

@CMIContent
I couldn’t have said it better myself! -David #CMWorld https://twitter.com/MSLJim/status/656504923283169282

@_Fidelitas
@pamelamuldoon @kapost @DivvyHQ bam! ๐Ÿ™‚ #cmworld

@CMIContent
@netvantage Thanks! Sometimes it’s best not to follow the crowd and just do what’s best for your brand #CMWorld

@5FifthStory
A3: w new clients we like high level review of competitors & past content, build #content calendar then use analytics 2 shape next mo #cmworld

@PatchDesign
A3 And then there are tools I always use, regardless of what’s available in-house, like @evernote @Hootsuite @buzzsumo #cmworld

@SFerika

Q4: What can be done to make adopting a new tool easier for your team? #CMWorld

@JoshStAubin ideally, both done in tandem on an ongoing basis ensures greater relevance #CMWorld

@PatchDesign
Those are great tools! #CMWorld https://twitter.com/SFerika/status/656505869182586880

@seosmarty
Well said! ๐Ÿ™‚ -David #CMWorld https://twitter.com/EvanLePage/status/656505556534980608

@_Fidelitas
@SFerika Good point – there are tools I use to organize myself like @wunderlist, even if I don’t use it with clients #cmworld

@lindadessau
A4 If it’s a paid tool, there’s usually a free demo: I always use those to get the team familiar with the tool #CMWorld

@seosmarty
A4: If a trial is available, let everyone give it a test run first. Let your team get familiar before diving in headfirst. #cmworld

@netvantage
A4 By sitting through the demo, they also get a chance to ask their questions and get answers from the company rep #CMWorld

@seosmarty
@seosmarty baptism by fire! #cmworld

@CMIContent
A4: 1. Include them in the process so they understand the choices & the final selection;2. Train them so they understand the data #CMWorld

@Mr_McFly
A4 make sure you investigate the tool’s onboarding process. many will come train your team if you ask. #cmworld

@AndreaFryrear
A4: Pick someone to spearhead relationship, set up calls, 1 on 1 / team demos, create a process, and tweak. #cmworld @CMIContent

@marceldigital
A3: It’s impossible to keep up with every hashtag holiday & repurpose content on each channel without planning first @seosmarty #cmworld

@MarketerGizmo
A4 We also have a team wiki where we organize all the tools we use with the quick how-to and video #CMWorld

@seosmarty
A4: Involve the team in the selection process so they are bought in and feel a sense of ownership. #CMWorld

@mikemyers614
A4 Our team is mostly remote so we have Skype meetings about new tools! (And ongoing weekly follow-up meetings to keep analyzing) #CMWorld

@ExpWriters
@marceldigital having a point person absolutely helps to lead the team. #cmworld

@CMIContent
A4 That team wiki also has detailed flowcharts with the processes that includes all the tools we are using #CMWorld

@seosmarty
A4. New tools need to make tasks easier/quicker/smarter… not every tool is easier today, but need to focus on long-term benefits. #CMWorld

@JoshStAubin
A4) getting your team involved in the decision is an a#1 priority. I rarely make the decisions about tools. #CMWorld

@MaureenOnPoint
@seosmarty Smart to take full advantage of the resources created by the people who made tool – they know it best #cmworld

@lindadessau
A4: Provide training and an integration period so they can become familiar with it #CMWorld

@WashingtonianCM
A4: Set up training time for your team before transitioning so you can ensure a smooth process when switching over completely #CMWorld

@5FifthStory
Great tip! They are in the frontline: They know what they need! #CMWorld https://twitter.com/mikemyers614/status/656506309332725761

@seosmarty
@ExpWriters do you feel the meetings help make your team more efficient? #cmworld

@CMIContent
A4: The onboarding process is so important. There will be a ton of questions/complaints at the start. Easy adoption = happy team #CMWorld

@EvanLePage
Cool training/onboarding idea… #CMWorld https://twitter.com/seosmarty/status/656506303456501760

@mikemyers614
Seem to have resolved these, so let’s see what’s going on in #CMWorld today! https://t.co/BcTz5YNRB7

@bendgibbons
A4: Training, training, training! Plus allowing for learning-curve time! #CMWorld https://twitter.com/CMIContent/status/656505949151100929

@suddenlyfrugal
A4: Have one of your employees demo how to use it and show the benefits of the tool. #CMWorld https://twitter.com/CMIContent/status/656505949151100929

@JeremyBednarski
Yes! And they know great features and can answer the questions! #CMWorld https://twitter.com/lindadessau/status/656506465205792768

@seosmarty
A3 Plan first. Create, publish, distro…all those things come after #CMWorld

@JuliaEMcCoy
A4 Migrating to a new tool is always hard, we can provide them a time frame to fully integrate w/ new tool #CMWorld https://twitter.com/CMIContent/status/656505949151100929

@varunkr842
A4: each team member testing individually, compiling notes then discussing as a group how it will be most effectively put to use #CMWorld

@PatchDesign
A4: Following a logical order with tools helps you get organized and so helps with your marketing #CMWorld

@eCopyDesk
@MaureenOnPoint Yes! If the team buys in, it’ll be easier to get everyone else on board. #CMWorld

@JoshStAubin
@CMIContent A4 So important to provide hands-on training + job aids, and having a power user to help folks get started. #cmworld

@SFerika
A4: When picking a tool, pick one majority of the team knows to use. Otherwise, “how to” guides work well #cmworld https://t.co/AfacPQQsAk

@EMPTeam
A4: Help them understand what the tool will do for the company, and involve them in any available trainings @seosmarty #cmworld

@MarketerGizmo
@SFerika @CMIContent Yep, train the trainer! #CMWorld

@mikemyers614
A4) Always make use of a trial if available. And get some real world input from colleagues. This will bring buy-in later! #CMWorld

@MSLJim
For Calendar, Planning, Creation, Workflow MGMT and Publishing software check out BrandpointHUB http://www.brandpoint.com/hub/ #CMWorld

@scottseverson
@ExpWriters our team is remote too! We use Skype every day to brainstorm and share resources. Expedites discovery in many ways #CMWorld

@PatchDesign
Love it–hashtag holiday! #CMWorld https://twitter.com/MarketerGizmo/status/656506299677605888

@suddenlyfrugal
A4 You also need a continuous revisiting process – make sure the team is still getting value from tools after 3 mos, 6 mos, 1 yr #cmworld

@AndreaFryrear
@CMIContent So much! We all walk away with new, better ideas, plans formulated… and energized! #Cmworld #remotework

@ExpWriters
A3. Coming up with an idea of distribution goals should precede using a calendar. Always begin with the end in mind! #cmworld

@Marketwired
@SFerika @CMIContent Having a champion leading the way helps everyone else to get excited to get started. #CMWorld

@JoshStAubin
A4: Getting a point person on tools helps a lot- saves you time and brings you more ROI #CMWorld

@eCopyDesk
Colleague recommendations is key to narrowing down the options! #CMWorld https://twitter.com/MSLJim/status/656506837739675652

@MaureenOnPoint
@mikemyers614 @seosmarty agreed! Not everyone will have the same familiarity with tools so how-toโ€™s are so nice to have #CMWorld

@karrabarron
@MSLJim Taking advantage of the trial is so important. Our team has decided against lots of tools because of the trial period. #cmworld

@netvantage
@JoshStAubin This can be crazy tricky when your team is big. #CMWorld

@MaureenOnPoint
Good call…try before you buy! #CMWorld https://twitter.com/netvantage/status/656507104841342976

@mikemyers614
@JoshStAubin @CMIContent So true! And that friendly peer pressure makes it more likely folks will at least try out the tool. #cmworld

@SFerika
@JoshStAubin @SFerika that excitement is important. Drum up support and enthusiasm to help with buy-in. #cmworld

@CMIContent
Maybe 1 good thing that comes from my updated Twitter chat schedule is fewer time conflicts? #ppcchat and #cmworld at the same time. Eek!

@mattantonino
@_Fidelitas Thanks David! #CMWorld

@MSLJim
There are so many tools that become obsolete or outdone by other tools, definitely important to revisit @andreafryrear @seosmarty #cmworld

@MarketerGizmo
Consider ease of use in purchase decision gr8t features, poor usability will add to a problem not solve it #CMWorld http://twitter.com/CMIContent/status/656505949151100929

@KDADouglas
@AndreaFryrear we constantly re-evaluate tools and processes to make sure we’re being as effective as we can be. #cmworld

@CMIContent

Q5: What tools do you like for teams and collaboration? Why? #CMWorld

A4: I always try out free trials. It’s like an obsession #CMWorld

@eCopyDesk
@CMIContent A4: The best way to adopt of a tool is making it simple for everyone on the team to get access to it. #CMWorld

@brandpointco
@mattantonino you can double-tweet it, right? #ppcchat #cmworld

@CMIContent
@MaureenOnPoint No matter how good change is, someone will always resist. It helps when their peers are onboard. #CMWorld

@JoshStAubin
Today, this is my starting point for Q1 & Q2. #CMWorld https://t.co/bfTtgVwAb5

@bendgibbons
A5 Oh we’ve used plenty. Now we prefer:… #CMWorld

@seosmarty
A5: The ultimate collaboration tool: A white board. #CMWorld

@mikemyers614
A4 Personal investment is key. Empower a team member to be the leader in tool adoption and to train peers. #CMWorld #contentmarketing

@JulieY
A5: Let’s give it up for #CMWorld” TARGET=”parent”>@SlackHQ…#CMWorld https://t.co/42XoE2MwVN

@Mr_McFly
A4. That’s a tough one. Figuring it out through hands-on learning – and having an expert on hand to answer questions, is key. #cmworld

@Marketwired
@bendgibbons annnnnnd a unicorn makes it into the chat. Fantastic! #cmworld

@CMIContent
A5: for collaboration and general team communication @slack and @asana are awesome #CMWorld

@eCopyDesk
Yes! #cmworld https://twitter.com/MSLJim/status/656506837739675652

@JeremyBednarski
@mikemyers614 That’s some seriously hi-tech action you have there. #CMWorld

@MaureenOnPoint
A5 (1) @Zoho because it has a very cool document collaboration feature (Google Docs can be an alternative but not as robust) #CMWorld

@seosmarty
@CMIContent @AndreaFryrear Agreed! As your strategy evolves over time so should your processes and tools #CMWorld

@5FifthStory
#CMWorld chat w/ @seosmarty Content Marketing Tools w/ @DavidWerba @Ross_Quintana https://blab.im/michelle-stinsonross-cmworld-chat-w-seosmarty-content-marketing-tools #blab

@SocialMichelleR
@CMIContent A4: A designated point person on the client team helps them to coordinate training & answers to all their questions. #CMWorld

@brandpointco
A5 Gotta be @trello all the way. Although @mikemyers614’s white board suggestion is a very strong second ๐Ÿ™‚ #cmworld

@AndreaFryrear
@mikemyers614 we’ve seen offices with walls upon walls of whiteboards! #cmworld

@CMIContent
A5 (2) @Wrike because it includes very well-done chats (helps to keep all the conversations in one place) #CMWorld

@seosmarty
@mikemyers614 You mean people actually talk and brainstorm together? We are in the internet business, why not just talk online? ๐Ÿ™‚ #cmworld

@netvantage
@MaureenOnPoint Yeah, you don’t want to mess with my tech. ๐Ÿ™‚ #CMWorld

@mikemyers614
A4. Emphasize what usage can DO for team members’ (mini case studies), rather than making adoption mandatory–BENEFITS outcomes. #CMWorld

@jgombita
A5: We enjoy BaseCamp, Google docs and #Hootsuite because it allows collaboration and scheduling #CMWorld

@WashingtonianCM
@netvantage IKR? IRL and everything. #CMWorld

@mikemyers614
A5: We’re big fans of @teamwork because of the high level of sophistication, it has a mobile app, and team chat (and tons more) #CMWorld

@SeasonalOnline
A5) Collaboration tool: @SlackHQ. This is the tool that just keeps on giving. The more I use the more I like. Oh and @trello too! 👍 #CMWorld

@MSLJim
@CMIContent A5 I create a Google sheets info repository for the team, and use a PM or editorial tool like @redboothHQ @kapost #cmworld

@SFerika
@CMIContent Ha, sure I can! Just ask the same questions! #cmworld #ppcchat https://t.co/OTYfn7lj8s

@mattantonino
A5: Trello is a great tool for efficient project management and collaboration #CMWorld

@5FifthStory
@CMIContent We use @hootsuite, @sproutsocial, @basecamp and good old chat. #CMWorld

@MaureenOnPoint
A5: One of my freelance clients uses Robohead. It alternates between awesome and annoying! #CMWorld https://twitter.com/CMIContent/status/656507441689964544

@suddenlyfrugal
A5 for social collaboration, I consistently use @Hootsuite #cmworld

@SFerika
@suddenlyfrugal ha! Don’t most tools? ๐Ÿ™‚ #cmworld

@CMIContent
A5 @slack, @trello Google hangout are some of them #CMWorld https://twitter.com/CMIContent/status/656507441689964544

@varunkr842
A5: We are really old school and use @Yahoo Messenger to communicate. We use @googledrive and @basecamp too. #cmworld

@netvantage
Can ur content pass a Mom test? 5 #contentmarketing lessons from @jaybaer +others: http://ow.ly/SuTN7 #CMWorld https://t.co/Bgd34xJgRc

@IBMCAI
@CMIContent We love @asana over here at Brandpoint. Great for managing projects! But it’s not for coordinating content marketing. #CMWorld

@brandpointco
Yes! Plain “old” Google docs can serve many purposes in collaboration! #CMWorld https://twitter.com/SFerika/status/656508054469484544

@suddenlyfrugal
A5) Been using @Basecamp for virtual teams & it works well; Just started using @Slack w/a group. LOVE IT! #CMWorld

@pamelamuldoon
A5. @Basecamp #cmworld

@Marketwired
.@5FifthStory A5: we’re big fans of @trello too! #lifesaver #cmworld

@SeasonalOnline
@varunkr842 how do you use hangouts? #cmworld

@CMIContent
A3: I start w/the #content & plan, the platform planning, then scheduling/distribution. #CMWorld

@bendgibbons
A5: Slack is awesome for remote teams- slack channels help you get organized and focused on different tasks #CMWorld

@eCopyDesk
A5 <3 @googledocs for collaborative ideas (content, infographic concepts, blogs, etc); @activecollab for managing our remote team #CMWorld

@ExpWriters
A5: @hootsuite is a great tool for your team to manage your social media calendar & monitor what people are saying about your brand #CMWorld

@5FifthStory
Iโ€™ll have to check it out! Never heard! #CMWorld https://twitter.com/MSLJim/status/656507992087658496

@seosmarty
a5; @asana and @slack are my weapons of choice for team management and collaboration. 1st has great integrations for remote teams. #cmworld

@EMPTeam
@suddenlyfrugal there’s something to be said about “plain old!” #cmworld

@CMIContent
#CMWorld chat w/ @seosmarty Content Marketing Tools w/ @DavidWerba @SocialMichelleR @Ross_Quintana https://blab.im/michelle-stinsonross-cmworld-chat-w-seosmarty-content-marketing-tools #blab

@Ross_Quintana
Well then @CMIContent tools are like children! #CMWorld

@suddenlyfrugal
A5: Been seeing great things from @Adobe but also prefer the simpler tools like @trello, gaant charts and good ol’ white boards #CMworld

@PlanetSpeck
A5 We use Kapost, GDocs, Wrike, Facebook at Work and (duh) Hootsuite! #CMworld

@EvanLePage
@PatchDesign Very cool! #CMWorld #nerdsunite

@ExpWriters
{New Report} Why #Instagram & Facebook will surge http://marketing.cofactordigital.com/acton/fs/blocks/showLandingPage/a/16331/p/p-0022/t/page/fm/0 @lieblink https://t.co/Qrar9XtDHV #CMWorld #contentstrategy

@jf1216
A5 collaboration within one team = no problem.. collaboration between teams is where weโ€™ve struggled to find a perfect tool! #CMWorld

@seosmarty
Of course I’m LOLing @CMIContent that we consider Google docs, once seen as newfangled, as being “plain old” #CMWorld

@suddenlyfrugal
@EMPTeam @asana Iโ€™ve recently looked @Slack how are you liking it? #CMWorld

@MaureenOnPoint
@seosmarty try @slack- it’s channels are meant for exactly that. #cmworld

@eCopyDesk

Q6: What tools do you like for editorial or curation? Why? #CMWorld

Thanks! #CMWorld https://twitter.com/eCopyDesk/status/656508942374322176

@seosmarty
For Video chats, when team members need face time, if they are telecommuting #CMWorld @CMIContent https://twitter.com/CMIContent/status/656508425585696769

@varunkr842
@CMIContent What do you mean by editorial? Like to edit? #CMWorld

@MaureenOnPoint
A6: So it would be really bad if I said we use MS Word for editorial, right? Yeah, you’re right, I won’t say it. #CMWorld

@mikemyers614
@seosmarty @trello It’s great Ann. The Boards->Cards->Lists hierarchy is really intuitive. #CMWorld

@MSLJim
This is good option btw. We use Skype and G Hangouts for remote teams too #CMWorld https://twitter.com/varunkr842/status/656509047835758593

@seosmarty
A6 Notepad, pen for writing ideas on the fly. Office whiteboard. @Buzzsumo for curating ideas. @Googledocs so team can share ideas #CMWorld

@ExpWriters
A6. @buffer is always great for curation. @Meddleit is awesome for editorial curation. #CMWorld

@JoshStAubin
@mikemyers614 I still use Word and “track changes” with most of my clients… #cmworld

@lindadessau
A6: Love @inboundwriter @googledocs and @hootsuite – all allow us to collaborate, score, and plan #cmworld @CMIContent

@marceldigital
A6: LOVE @feedly – organized, free & current! #CMWorld

@PatchDesign
A5: @CMIContent I use @bufferapp @hootsuite and listen to #TwitterSmarter for more tools! #CMWorld

@zilveti92
A6: Let’s give it up for both @Percolate & #CMWorld” TARGET=”parent”>@NewsCred…#CMWorld https://t.co/6oekXOrU0w

@Mr_McFly
A6: @coschedule is great for setting up an editorial calendar- for curation I like newsletters and good ol’ twitter lists #CMWorld

@eCopyDesk
@MaureenOnPoint create, edit, etc #cmworld

@CMIContent
Haha why not ๐Ÿ™‚ I use Word for collaborating with some editorsโ€ฆ Edit tracking ๐Ÿ˜‰ #CMWorld https://twitter.com/mikemyers614/status/656509245165146112

@seosmarty
A6 does a giant red pen count as an editorial tool? #cmworld

@AndreaFryrear
@ExpWriters we say it all the time – there’s something about good ol’ paper and pen. #cmworld

@CMIContent
A6) I miss Google Reader. #weeps #CMWorld

@MaureenOnPoint
@CMIContent A5: We couldn’t find a great tool for content collaboration. So we built our own. http://www.brandpoint.com/hub/ #CMWorld

@brandpointco
@PatchDesign @SlackHQ The channels in Slack are key and also global searching within content. Slack is Skype on steroids. #CMWorld

@MSLJim
A6: @buffer, and @hootsuite are both great. @Spredfast takes curation to another level though. I personally use all three daily. #CMWorld

@PlanetSpeck
A5 @CMIContent #CMWorld Sophisticated collaboration = @slackhq and @basecamp ; http://bit.ly/RustywAnswerStage https://t.co/fRpagRvL6y

@rustyw
Editorial = grammar.ly as a non-English native it is essential. Curration @reddit & @voat offer everything #cmworld https://twitter.com/CMIContent/status/656508959566594048

@EMPTeam
@PatchDesign @feedly is another gem when it comes to curation! #CMWorld

@eCopyDesk
A6: @Pocket =a great tool to keep interesting articles & videos so you can reference them when needed. Perfect for content curation #CMWorld

@5FifthStory
A6 I use @Trello for editorial calendar. I like how visual it is and you can actually use it as a calendar #CMWorld

@seosmarty
A6 For curation I use @Cyfe because it archives search results and supports the unlimited # of widgets #CMWorld

@seosmarty
A6 B We love @buffer for scheduling out all our social visuals, posts, etc – even if they did shut down suggestions for curating ๐Ÿ˜› #CMWorld

@ExpWriters
Skype & hangout both are great option Ann #CMWorld https://twitter.com/seosmarty/status/656509334088626176

@varunkr842
@lindadessau @mikemyers614 so you both know, I (Mo) love track changes. It’s like a fabulous red pen lol #cmworld

@CMIContent
I’m a huge @Pinterest user to collect and share ideas. A great visual promp for otherwise text-heavy content. #CMWorld

@MaureenOnPoint
A6 At the higher end, Opal Moments, a content planning tool, is gaining ground with big brands. #CMWorld #contentmarketing

@JulieY
A6 Another one for curation is @MyBlogU: You can use it to collect quotes, expert interviews, etc #CMWorld

@seosmarty
@CMIContent A6 for curation, I’m really loving @nuzzle and still use @paper_li and @Scoopit #cmworld

@SFerika
Q6: @andreafryrear It does when you use it on a huge white board calendar #cmworld

@MarketerGizmo
@Zoho fan here, too! #CMWorld https://twitter.com/seosmarty/status/656507718396579840

@Serious_Vanity
A6: @inbounddotorg and @reddit are also great for content curation #CMWorld

@eCopyDesk
Agreed + private boards for teams! #CMWorld https://twitter.com/MaureenOnPoint/status/656509767192416256

@seosmarty
@seosmarty I also like that you can export your @Trello cards to a Gantt chart too. #CMWorld

@JoshStAubin
@lindadessau @mikemyers614 track changes amazing but can get a little hairy when there are hardcore edits/re-writes! #CMWorld

@PatchDesign
@MarketerGizmo good point….and now I miss my giant white board calendar ๐Ÿ™‚ #cmworld

@AndreaFryrear
@eCopyDesk would love to hear your experience with Reddit! #cmworld

@CMIContent
#CMWorld chat w/ seosmarty Content Marketing Tools w/ DavidWerba SocialMichelleR Ross_Quintana https://blab.im/michelle-stinsonross-cmworld-chat-w-seosmarty-content-marketing-tools #blab #Ross_Quintana

@blabim
@CMIContent A5: I’ve switched from Trello to @asana to manage projects and tasks. Trello was more difficult to keep under control #CMWorld

@ddavidn
@scoopit is an awesome curation tool! #CMWorld https://twitter.com/SFerika/status/656509791133659136

@ExpWriters
@amywhiggins hey hey! On Q6. What tools do you like to use for curation and editorial? #cmworld

@CMIContent
A6. @Storify for Twitter chat recaps, @scoopit for branding and visibility, and good old human intelligence for blog roundups. #cmworld

@Marketwired
@AndreaFryrear @MarketerGizmo That’s still one of my favorites… #CMWorld

@JoshStAubin
@PatchDesign @lindadessau Oh, that’s when we just hit the magic ‘accept all’ button. You should try it. #CMWorld

@mikemyers614
@seosmarty @CMIContent @myblogu Haven’t heard of that one! Will have to check it out – thanks! #CMWorld

@5FifthStory
A6) For curation: @feedly, @Flipboard, @Pocket, @buffer #CMWorld

@MSLJim
A6: @feedly, @pocket, @SproutSocial, @buffer, and an excel spreadsheet ๐Ÿ™‚ -David #CMWorld

@_Fidelitas
@TanyaDennis @seosmarty Oh you can use Word on a Mac…I’m proof! #CMWorld

@mikemyers614
A6 For curation & scheduling @feedly @buffer @hootsuite are great tools #CMWorld https://twitter.com/CMIContent/status/656508959566594048

@varunkr842
@MSLJim @Pocket is definitely a great tool! #CMWorld

@JoshStAubin
I use Word on Mac because of editorsโ€™ preferences. Not fun ๐Ÿ™‚ #CMWorld https://twitter.com/TanyaDennis/status/656510162979680256

@seosmarty
Oooh, I love Pinterest too for curating #CMWorld https://twitter.com/MaureenOnPoint/status/656509767192416256

@JuliaEMcCoy
@MaureenOnPoint @Pinterest I agree, using Twitter lists and Pinterest boards is very helpful and simple. #CMWorld

@PlanetSpeck
@mikemyers614 @TanyaDennis me too ๐Ÿ™‚ #CMWorld

@seosmarty
@PlanetSpeck @MaureenOnPoint @Pinterest gotta love Twitter lists! #cmworld

@CMIContent

Q7: What tools do you like for SEO, distribution or social? Why? #CMWorld

@PatchDesign @SlackHQ Give it a go – it’s *really* cost effective too ๐Ÿ˜‰ #CMWorld

@MSLJim
A6: If you’re doing something online, @WordPress, a tool most blogger writers use everyday #nolearningcurve #cmworld https://twitter.com/CMIContent/status/656508959566594048

@suddenlyfrugal
A6: @air_story looks promising as well for editing and writing. Joana @copyhackers mind creation http://www.airstory.co/ #cmworld

@EMPTeam
A6: huge list: @traackr (influencer curation) @scoopit (topical curation) @MarketingAI (Editorial) but I love @Kapost too #cmworld

@amywhiggins
A6: We don’t use many, but now we have a lot of trails to check out based on answers. #cmworld

@netvantage
A6: We use @buffer, @feedly, @CoSchedule, and the WordPress full screen editor to handle the bulk of our content marketing! #CMWorld

@SeasonalOnline
@netvantage amazing how much insights our community brings each and every week! #cmworld

@CMIContent
A7: @Moz for SEO makes me feel like this…#CMWorld https://t.co/OORZl8ngIn

@Mr_McFly
A6 @CMIContent #CMWorld Top of the list is probably @Storify. @Buzzsumo is a great http://bit.ly/RustywAnswerStage https://t.co/cDPejGAubq

@rustyw
A7: I still love the feeling of manual labor when I have time, but for social it’s @bufferapp, SEO it’s @inboundwriter #cmworld @CMIContent

@marceldigital
Another @Pinterest fan here. Seeing how a piece of content is already performing is great. #CMWorld https://twitter.com/seosmarty/status/656509908548870144

@Serious_Vanity
@JuliaEMcCoy that is really interesting! Will have to try it out. #cmworld

@rabbleandrouser
A7: Both @sprinklr and @Percolate are impressive. I mean, they’re not Word, but, you know. #CMWorld

@mikemyers614
That looks a great tool, Ann!! Thank’s for updating #CMWorld https://twitter.com/seosmarty/status/656509786196807680

@varunkr842
@suddenlyfrugal @WordPress has an editorial plug in tool as well…I think? #cmworld

@amywhiggins
@CMIContent It’s why we keep coming back! #CMWorld

@netvantage
@JuliaEMcCoy absolute GOLDMINE for #content for a client whose audience is a near perfect match with @pinterest user base #CMWorld

@PatchDesign
A7: When it comes to distribution, it totally depends on the content and who’s attention I am trying to get #cmworld @CMIContent

@marceldigital
@CMIContent @reddit is great for curation bcz they don’t really let u self promote, so the things that get through are gold #CMWorld

@eCopyDesk
@CMIContent A6: For content curation and monitoring of trends, we often use @BuzzSumo. #CMWorld

@brandpointco
@AndreaFryrear @MarketerGizmo we still use all the whiteboards. We have whiteboard walls! #cmworld

@rabbleandrouser
Agreed! #CMWorld https://twitter.com/suddenlyfrugal/status/656510467444252672

@Serious_Vanity
A7: SEO, @seanvanguilder (haha), he KNOWS stuff-so helpful to have expert in-house-he turned me on to hashtagify.me for content gen #CMWorld

@MaureenOnPoint
A7: From blogger POV, @yoast plugin 4 SEO, @FeedBlitz 4 distribution @hootsuite 4 social media #CMWorld https://twitter.com/CMIContent/status/656510453737123840

@suddenlyfrugal
@Mr_McFly @Moz BEST use of a GIF during this chat!!! #CMWorld

@PatchDesign
A6: For work, @hootsuite. For personal use, @instagram tends to be my primary tool, unless I’m fast n furious in a #tweetchat like #CMWorld

@bendgibbons
Q7: We use @buffer for scheduling, @moz for seo @seosmarty #cmworld

@MarketerGizmo
A7: @moz, @ahrefs, @buffer again!, @CoSchedule again #CMWorld

@SeasonalOnline
@brandpointco @BuzzSumo is a lifesaver when we talk about nailing current trends, so is @googletrends #cmworld

@eCopyDesk
A7 @Spyfu for keyword & competitor research, @TryMajestic for backlink research & monitoring #CMWorld

@seosmarty
A7. Yoast for SEO. A very user-friendly, free plugin. #cmworld

@Marketwired
A7 @Hootsuite for social media distribution and analytics. @Mavsocial for distributing visual content #CMWorld

@seosmarty
@MaureenOnPoint @Pinterest Totally agree! #CMWorld

@TanyaDennis
A7: @Spredfast has been such a powerful tool for finding keywords. It runs extremely fast and helps cut through the noise. #CMWorld

@PlanetSpeck
A6: Oh and I forgot @BambuBySprout for social employee advocacy and my personal tools: @Buffer @Paperly @IFTT @dlvrit #cmworld

@amywhiggins
A7 SEO – top fave @semrush. Total kw research, seo audit, etc. Publishing/distro, @WordPress. @buffer for easiest, best social tool #CMWorld

@ExpWriters
@CMIContent A7: @SproutSocial is a superb tool for managing social media. We like that it is designed with agencies in mind. #CMWorld

@brandpointco
@MaureenOnPoint always good to have a @seanvanguilder on your team ๐Ÿ™‚ #cmworld

@CMIContent
A7) Well it’s @buffer for me. Not just a great tool (Get Awesome plan at least – it’s worth it) but the ethos is brilliant too. #CMWorld

@MSLJim
A7: love the Yoast plug in for WordPress. Big fans of tweaking site #content on basis of Google Analytics #CMWorld

@PatchDesign
Iโ€™ll check it out, thanks! #CMWorld https://twitter.com/PlanetSpeck/status/656511229561729024

@seosmarty
A7: For SEO we primarily use @moz, @buzzsumo & @trymajestic. For social we are big @SproutSocial fans. #cmworld

@netvantage
A7 @WriteAnalytics is teaching me a lot about SEO and social opportunities on our sites #cmworld

@AndreaFryrear
@eCopyDesk @CMIContent @reddit I got 200 linking domains and around 180k visits from reddit in 3 months http://goo.gl/q1qKR1 #cmworld

@EMPTeam
A7: For SEO we primarily use @moz, @buzzsumo &amp; @trymajestic. For social we are big @SproutSocial fans. #cmworld

@NuVetDu
A7: @postplanner is also a good tool for social media, light on the pocket as well #CMWorld

@eCopyDesk
A6. My first stop of each “curatorial” day is to the @PRConversations Champions @Paper_li. I hit #PR column and have a read. #CMWorld

@jgombita
All-in-One SEO Pack for WordPress – really do find it does it all for my posts. #CMWorld https://twitter.com/CMIContent/status/656510453737123840

@Serious_Vanity
A6: Used to love @buffer, up until they disabled their suggestion feature #CMWorld

@eCopyDesk
For content curation @reddit is awesome #cmworld

@MarketerGizmo
Big fan here, too! #CMWorld https://twitter.com/PatchDesign/status/656511345936850944

@suddenlyfrugal
A7: Couldn’t mention #SEO without throwing in @tryMajestic and @SproutSocial has never let us down for #Social !! ๐Ÿ™‚ #CMWorld

@SeasonalOnline
GREAT tools! + Iโ€™ve been meaning to try @SproutSocial for ages! #CMWorld https://twitter.com/NuVetDu/status/656511447141392384

@seosmarty
A7: Curious where this ranks… #CMWorld https://t.co/S9BayHSvzt

@bendgibbons
@Marketwired @yoast is the best plugin around! #cmworld

@netvantage
A7: SEO = @Moz cuz’ it’s the best! For social distribution and messaging @SproutSocial @BambubySprout because the UI is amazing #cmworld

@amywhiggins
@eCopyDesk @PostPlanner We’ve been toying with the idea of testing Post Planner recently. Heard lots of great things! #CMWorld

@PatchDesign
@EMPTeam I would love to have a conversation about that with you if you’re up for it #cmworld

@eCopyDesk
A7 @Moz @semrush @Buffer, they all are easy to use and saves lot of time #CMWorld https://twitter.com/CMIContent/status/656510453737123840

@varunkr842
@bendgibbons lol #cmworld

@CMIContent
.@seosmarty yep! You totally have to give them a try! What do you normally use for social? @SproutSocial #CMWorld

@SeasonalOnline

Q8: How critical is integration between your various tools? When do capabilities outweigh integration? #CMWorld

@PatchDesign @eCopyDesk @PostPlanner Looks interesting, I’ll have to check it out too. #CMWorld

@JoshStAubin
16. con’t see for yourself–Here’s TODAY’S @prconversations Champions @paper_li Daily, #PR column: http://ow.ly/TDo3A #CMWorld

@jgombita
@PatchDesign @PostPlanner you should try it. I’ve found it to be very useful #CMWorld

@eCopyDesk
@seosmarty I love @SproutSocial – hit me up if you need help figuring out if it’s right for you. #cmworld

@amywhiggins
Silly question but HOW do you use @reddit that way? #CMWorld https://twitter.com/MarketerGizmo/status/656511639974473728

@suddenlyfrugal
A7: @Ahrefs for SEO, “DiggDigg” as social WP plugin – works wonders, and while it is controversial I use #diqus for comments. #cmworld

@EMPTeam
A6. con’t See for yourself–Here’s TODAY’S @prconversations Champions @paper_li Daily, #PR column: http://ow.ly/TDo3A #CMWorld

@jgombita
@seosmarty @CMIContent @spyfu @tryMajestic We’ve been thinking about trying Majestic. Is it comprehensive/powerful? #CMWorld

@ExpWriters
A8 Most of my tools don’t integrate: I know it hurts productivity but I wasn’t able to find all-in-one solution #CMWorld

@seosmarty
@MSLJim @buffer can’t say enough good things about Buffer! Use it every single day #CMWorld

@PatchDesign
A7: We’re also using @writeanalytics for social & seo insights #cmworld @seosmarty

@MarketerGizmo
A8 When you integrate too much, the tool becomes clumsy (feature overload)… #CMWorld

@seosmarty
@CMIContent A8 I’ve never found a comprehensive suite that does everything/integrates with everything. #cmworld

@SFerika
A8 I prefer to use a different tool when I need it than trying to find a tool that covers all my needs… #CMWorld

@seosmarty
@PatchDesign @MSLJim Have you tried @buffer’s daily app yet for suggested content? #cmworld

@amywhiggins
@eCopyDesk @buffer I can see why tho – I even wrote a blog post about it: https://medium.com/@MSLJim/farewell-suggestions-85f9d4e19ed7 #CMWorld

@MSLJim
A7: Where would we be with @RavenTools, @Moz, @ahrefs, @screamingfrog, and @SproutSocial?! #CMWorld #SEO #Social #tools

@_Fidelitas
@PatchDesign didn’t like their call to disable suggestions- before that I was a die hard fan #CMWorld

@eCopyDesk
Same here #CMWorld https://twitter.com/SFerika/status/656512200417398784

@seosmarty
A8: Integration is a great idea that never quite made it into practice. #sigh #CMWorld

@mikemyers614
Yup #CMWorld https://twitter.com/mikemyers614/status/656512385406996480

@seosmarty
A7: Where would we be with @RavenTools, @Moz, @ahrefs, @screamingfrog, and @SproutSocial?! #CMWorld #SEO #Social #tools

@_Fidelitas
This, they, them & those in the back. #CMWorld https://twitter.com/mikemyers614/status/656512385406996480

@Mr_McFly
@seosmarty I think you need to choose strengths vs. integration. Use what’s most useful. Don’t limit to what you can integrate. #CMWorld

@JoshStAubin
A7: Where would we be without @RavenTools, @Moz, @ahrefs, @screamingfrog, and @SproutSocial?! #CMWorld #SEO #Social #tools

@_Fidelitas
What he said… #CMWorld https://twitter.com/Mr_McFly/status/656512509428502529

@mikemyers614
I agree.. Integration can be quite limiting #CMWorld https://twitter.com/JoshStAubin/status/656512527073869826

@seosmarty
@seosmarty The all-in-one SEO tool concept makes me nervous. Like a teriyaki joint that sells sushi. #CMWorld

@MaureenOnPoint
@amywhiggins @PatchDesign @buffer That’s quite possibly going to be phased out along with Suggestions. #CMWorld

@MSLJim
A8 Integration of various tool is prime importance for smooth workflow #CMWorld https://twitter.com/CMIContent/status/656511963116077056

@varunkr842
@seosmarty @CMIContent There’s a real need! #CMWorld

@ExpWriters
A8: kind of old school, but we treat our team members as integration tool; bringing context & deeper meaning to analytics from tools #cmworld

@PatchDesign
A8:Having a one-stop shop would b a godsend. At the end of the day if various tools are still saving you time & sanity its worth it #cmworld

@MarketerGizmo
haha! True! #CMWorld https://twitter.com/MaureenOnPoint/status/656512643088252928

@seosmarty
Ha! Or the chicken sandwich at a steakhouse? #CMWorld https://twitter.com/MaureenOnPoint/status/656512643088252928

@mikemyers614
OK so it’s not a DISTRIBUTION channel then but more of an idea generator? #CMWorld https://twitter.com/EMPTeam/status/656512645391077376

@suddenlyfrugal
@EMPTeam I used @Klout like 3 yrs ago. The metrics aren’t the best now. @traackr or @getLittleBird are way better for influencers #CMworld

@amywhiggins
@CMIContent A6 for curation I use @Flipboard @nuzzel & @instagram I use @bannersnack (banner creation) #CMWorld

@katairobi
@amywhiggins @MSLJim @buffer tried only a couple times in past and found content to be kinda stale or irrelevant, unfortunately! #cmworld

@PatchDesign
A8: Just depends on your needs. I’d rather have one multi-tool vs. many solo tools, but not always possible #CMWorld https://twitter.com/CMIContent/status/656511963116077056

@JeremyBednarski
A8: Better and seamless integrations means less time worrying and more time enhancing. Nothing does it all. #cmworld @CMIContent

@marceldigital
A8: Integration is very important and if tools can’t play nice with others, then we have to rethink our choice of tools ๐Ÿ™‚ #CMWorld

@SeasonalOnline
@mikemyers614 EXACTLY. See, sketchy, right? #CMWorld

@MaureenOnPoint
A8: @CMIContent #CMWorld Integration would make things a lot more efficient but the m http://answerstage.com/fielding-questions-from-the-field/ https://t.co/tx1raxGwg8

@rustyw
@mikemyers614 You can’t be all things. I’ll take a tool that’s awesome at one thing, not mediocre at a lot. #CMWorld

@JoshStAubin
A8: Integration between tools is crucial- @zapier is perfect for this #CMWorld

@eCopyDesk
Now we’ve got the ‘it depends’ answer and unicorns…we’re only missing one thing from a #cmworld chat… https://twitter.com/JeremyBednarski/status/656512945665540097

@mikemyers614
@CMIContent A8 Sometimes integration is the hardest part but that doesn’t mean it’s impossible. #CMWorld

@katairobi
@EMPTeam sure for finding suggested content – @klout but for finding influencers – @traackr @getLittleBird #CMWorld

@amywhiggins
A8: One tool, One purpose. A “jack of all trades” tool can only be good but never the “Best” #cmworld https://t.co/kW0qoUiCeM

@EMPTeam
@katairobi what’s key is finding what works best for you and your team #cmworld

@CMIContent
A8: What’s critical is having clear goals & knowing what tools get you there. There is no perfect tool. #CMworld https://twitter.com/CMIContent/status/656511963116077056

@PlanetSpeck
@netvantage We’re in great company! Thank you for mentioning us! @moz @buzzsumo @trymajestic #CMWorld

@SproutSocial
A8: I never sign up with a new tool before making sure it’s compatible with the other tools in my arsenal #CMWorld

@eCopyDesk

A8 Integrations are rough for software creators to make & maintain. Maybe we just need tools that play nice together? #cmworld

@AndreaFryrear
@ideakid88 Quite a brave new world up here, isn’t it? #cmworld

@lindadessau
@CMIContent A8: Integrating tools that tie together content planning, workflow, and publishing helps build economies of scale. #CMWorld

@brandpointco
We’ll spend the last few minutes asking @seosmarty questions. Ask now! #CMWorld

@CMIContent
A8. Tools should help, not hinder, work efficiency. When integration becomes an entirely separate task, you’ve got a problem. #cmworld

@Marketwired
A8) I’m focused on lazy efficiency. I use my CRM to aggregate and choose apps and tools accordingly. CRM integration is a #1 pri #cmworld

@MaureenOnPoint
Please tag me for me not to miss your question! #CMWorld https://twitter.com/CMIContent/status/656513483991715840

@seosmarty
@MaureenOnPoint LOL lazy efficiency…so going to use that… #cmworld

@amywhiggins
@CMIContent exactly! Find the right key in the right place at the right time for the right situation #cmworld

@katairobi
A8) Ability to integrate tools is a great benefit of cloud. You can ultimately create a solution greater than the sum of the parts. #CMWorld

@MSLJim
A8) I want to be able to choose and integrate my social media tools. What I need are tools that can communicate to each other. #CMWorld

@ideakid88
A7: Any thoughts on scoop.it being meaning to try it for a while? #CMWorld

@KDADouglas
@amywhiggins It’s a real thing. Otherwise you’re running around like a chicken with your head cut off. THIS DATA? THIS ONE? AAAHHH #cmworld

@MaureenOnPoint
A8 Agree with thoughts already shared. Not a single tool for everything… yet. We’ll def see it happen one day #CMWorld

@ExpWriters
@seosmarty What is your favourite content outlet, and why? #cmworld

@EMPTeam
Sometimes we can’t integrate every tool due 2 vendor restrictions but that not a reason to stop using them #CMWorld https://twitter.com/CMIContent/status/656511963116077056

@varunkr842
Well then I need to read up on a better use of @reddit Can you recommend articles blog posts? #CMWorld https://twitter.com/EMPTeam/status/656513448197668864

@suddenlyfrugal
A8: For #CustServ on social, integration is KEY. We use @Zendesk integration w/ @SproutSocial. Also plays well w/ @Hootsuite #cmworld

@amywhiggins

Just to make sure I understand this right, what do you mean by content outlet? @EMPTeam #CMWorld https://twitter.com/EMPTeam/status/656514031436611584

@seosmarty
@seosmarty What’s your favorite thing about marketing in 2015? #CMWorld

@JuliaEMcCoy
@katairobi not in my best form these days but working on it! #CMWorld https://twitter.com/katairobi/status/656514277294145536

@seosmarty
A8: Integration not that important to me, priority is finding the right tools 4 my needs, integration is a bonus #CMWorld

@KDADouglas
Same! And you end up spending lots of $$ on a dozen different tools and wasting time managing them all #cmworld https://twitter.com/SFerika/status/656512200417398784

@karrabarron
@JuliaEMcCoy I love it how varied it got: Now everyone creates videos, awesome visuals, experiment! #CMWorld https://twitter.com/JuliaEMcCoy/status/656514379215605760

@seosmarty
Next week, letโ€™s chat Instagram for #contentmarketing with @joshabrown00! http://cmi.media/twitterchats #CMWorld https://t.co/oc0GTXa7V6

@CMIContent
Indeed! #CMWorld https://twitter.com/msljim/status/656504923283169282

@Ursula_Ringham
Good definition ๐Ÿ™‚ Twitter and Facebook seem to work best for me! #CMWorld https://twitter.com/EMPTeam/status/656514663618887682

@seosmarty
A8 integration is great but I won’t choose tools for that reason alone. #CMWorld

@jfouts
Learn more about @seosmarty on her company blog: http://www.internetmarketingninjas.com/blog/author/ann-smarty/ #CMWorld

@CMIContent
A8 get the #DoButton a little learning curve but it gives many options #CMWorld

@JnthnSSmth
@MaureenOnPoint The trick there is getting the ENTIRE team to focus on one set of data. #Cmworld

@amywhiggins
Tweetdeck and @MavSocial #CMWorld https://twitter.com/TheGulshanKumar/status/656514995342053376

@seosmarty
@amywhiggins Yup, I have a small team, so I’m a cheater. But I can see that being hard in a bigger space. #CMWorld

@MaureenOnPoint
Mark this on your calendar as it is going to be epic! #CMWorld https://twitter.com/CMIContent/status/656514748838604801

@ideakid88
@seosmarty Twitter & Facebook in owned communities or “rented” like this chat, or as a hybrid technique for publishing ๐Ÿ˜› #cmworld

@EMPTeam

Hey nowww! Don’t miss your chance to hear @jeffreytambor keynote ICC 2016! http://cmi.media/ICC #CMWorld https://t.co/GcC4OzdDVs

@CMIContent
I do both on Twitter and mostly ads on Facebook #CMWorld https://twitter.com/EMPTeam/status/656515195381133313

@seosmarty
@MaureenOnPoint @mikemyers614 In the right hands Asian-Mexican fusion is amazing. If this hand is involved #CMWorld https://t.co/WwmDqu1LZc

@bendgibbons
@bendgibbons @mikemyers614 But really, it’s like advertising fresh seafood in Nebraska isn’t it? #CMWorld

@MaureenOnPoint
@MaureenOnPoint @bendgibbons Wait, so that’s corn fed seafood? You’re right, sketchy. #CMWorld

@mikemyers614
@MaureenOnPoint @mikemyers614 I get the willies thinking about that one! #CMWorld

@bendgibbons
Next week, letโ€™s chat Instagram for #contentmarketing with joshabrown00! http://cmi.media/twitterchats #CMWorld http://ift.tt/1NlWbNu

@SMMarketing_EU
Hey nowww! Don’t miss your chance to hear jeffreytambor keynote ICC 2016! http://cmi.media/ICC #CMWorld http://ift.tt/1PEksAN

@SMMarketing_EU