Content Marketing Workflow: A #CMWorld Chat with Jesse Noyes

Jesse Noyes photo_revContent marketing workflow may not sound like a particularly exciting topic, but let’s face it: it’s one of those things that can make or break your program. Jesse Noyes joined our recent #CMWorld chat to share his insights on what a content marketing workflow needs to include, how to document/update this, and how to address key challenges. 

Want to hear more from Jesse? Join him at Content Marketing World where he’ll moderate a panel on How CMOs Are Structuring Around Content Marketing.

Let’s get started with today’s chat! Q1: What is content marketing workflow and what tasks does it include? #CMWorld

 

A1: Put simply, a content marketing workflow is a checklist you follow to produce any piece of content or campaign. #CMWorld

@noyesjesse

 

A1: The tasks would include all the steps needed to create, approve and distribute that content. #CMWorld

@noyesjesse

 

A1: It’s best to think of workflows as the process for ensuring all your brilliant ideas see the light of day. #CMWorld

@noyesjesse

 

A1 oh, so not stare at screen, Google stuff, feed cat, stare at screen, google stuff, do laundry, write first draft? #cmworld

@tracibrowne

 

A1: Create quality content, identify your outliers, allocate your spend accordingly and measure results. #cmworld

@SimpleReach

 

@noyesjesse Yes! How many times do amazing ideas fall flat because there is no strategy or plan? #CMWorld

@CMIContent

 

A1: I suppose its different for everyone, but for me it is: Idea > In Progress > Review > Approve > Publish > Promote. #cmworld

@billcush

 

@noyesjesse What’s the most important part of the checklist IYO? curation, promotion, editing, assigning content? #CMworld cc: @CMIContent

@AllieGrayFree

 

A1: Content marketing workflow is getting content from an idea to publication #cmworld

@AlexRobMont

 

A1 For me, starts with research. What are people talking about? What are our competitors talking about? Then develop, post, promote #cmworld

@EmmaCunningham

 

@CMIContent @billcush don’t forget to add measure! #cmworld

@webber_karen

 

Side news: #Cleveland just selected as 2016 RNC National Convention location! They must’ve heard about #cmworld

@mikemyers614

 

Listen first always a great step. MT @EmmaCunningham A1 For me, starts with research. What are people talking about? #cmworld

@DomGarrett

 

@DomGarrett Listening is my first step, middle step, and last step. :p #cmworld

@EmmaCunningham

 

A1: Do you see content marketing workflow as preceding the idea in terms of audience analysis to arrive at it in the first place? #CMWorld

@PatrickHayslett

 

@EmmaCunningham LISTEN FOR ALL THE STEPS! #cmworld

@DomGarrett

 

A1 – It is important for that framework to be in place prior to starting. And cement it by matching up to business goals of org. #cmworld

@SusynEliseDuris

 

Oh yeah, @tracibrowne I forget about the “staring at the screen” step in the workflow. Maybe the longest step…. #cmworld

@billcush

 

@EmmaCunningham yeah, research so you find hot topics and create BETTER content #cmworld

@iLBuild

 

@CMIContent @noyesjesse And making the right people are there to drive them! #cmworld

@vegecomgirl

 

Hi all, sorry i’m late happy to be here #cmworld

@jasongalliger

 

My first time checking out the #cmworld twitter chat.

@mojcamars

 

@jasongalliger Welcome, Jason! Thank you! #CMWorld

@CMIContent

 

A1. Like many have said, workflow = process of idea + creation + publication + distribution + measurement #cmworld

@michelelinn

 

A1 seriously…1. idea, 2-4 report, 5. write 6 report some more, 7 share w/team for feedback, 8 rewite 9 publish (hopefully) #cmworld

@tracibrowne

 

A1 Everything people have already said but add measurement in after distribution. Crucial to strategy development #cmworld

@webber_karen

 

A1: APPROVE is the operative word! Coming up w/ a plan means nothing if you can’t get the brand to say yes to putting it in action. #CMWorld

@Erin_E_Palmer

 

@mikemyers614 @cmicontent could research to see who in that group are marketers/content marketers and have mini-conf? Just sayin. #cmworld

@SusynEliseDuris

 

@CMIContent #CMWorld CM It’s is the difference between structure & struggle: understand, strategize, create, distribute, follow-up, convert

@wilso411

 

@vegecomgirl @CMIContent @noyesjesse That way you can guarantee that your content (if you execute properly) will have an audience. #cmworld

@EmmaCunningham

 

@PatrickHayslett Probably the first step across the team is defining your audience. Then you develop specific workflows. #CMWorld

@noyesjesse

Q2: Should you document your content marketing workflow? If so, what should it include? #CMWorld

 

A1 Research, research, research > Develop ideas > Create content > Run campaign > Track, measure, analyze, report #cmworld

@ClickSpring

 

@mojcamars Thank you for joining us today! #CMWorld

@CMIContent

 

We’ve found @trello to be instrumental in managing our content workflow. If you haven’t seen it, check it out. #CMWorld

@ro6erts

 

@CMIContent My meeting ended early so I’m here for a bit! 🙂 #cmworld

@SFerika

 

@CMIContent Yay, 2 Slovenians now on this chat 🙂 #cmworld

@NenadSenic

 

A2: Absolutely. If it’s not documented, it might as well not exist. #CMWorld

@noyesjesse

 

Another aspect of workflow can be taxonomy –> How do you want to organize info for readers and for easier measurement #cmworld

@michelelinn

 

A1: A Kanban board has really helped me stay on top of my workflow…keeping work “flowing” through the process. #CMWorld

@billcush

 

@CMIContent A2. it should include everything. If you have data for how you are producing content you can eliminate inefficiencies #cmworld

@DomGarrett

 

A2 Absolutely document workflow. Otherwise you spend too much time on where are we in the process and what elements still needed #cmworld

@tracibrowne

 

A2: Your workflows should include all the tasks required to get a particular content type done. #CMWorld

@noyesjesse

 

@ro6erts we use @trello as well! It has been incredibly helpful #CMworld

@AugeoGreer

 

MT @noyesjesse: A2: Absolutely. If [workflow is] not documented, it might as well not exist. #CMWorld

@lindadessau

 

A2 documenting your content workflow, including responsible person and average amount of time is so important! #cmworld

@SFerika

 

@DomGarrett @mojcamars You are going to have SO much fun! And learn a bunch. #CMWorld

@Erin_E_Palmer

 

A2: Repeatable processes are efficient processes (or so I’ve heard). #cmworld

@mikemyers614

 

 

This is my first #cmworld too. Looking forward to learning and connecting!

@sixswansstudios

 

A2: Yes, workflows should be documented and should include target audience and business goals in addition to the basics of writing #cmworld

@AlexRobMont

 

A2: That would likely include the writing, editing, graphic design, approvals and distribution tasks involved. #CMWorld

@noyesjesse

 

@NenadSenic 🙂 How great is that? #CMWorld

@CMIContent

 

A2: yes you should document, we use smart sheet and other platforms to document where we are in the process #cmworld

@jasongalliger

 

@CMIContent Hi! #CMWorld

@Erin_E_Palmer

 

A2: The workflow should definitely be documented…and maniacally followed. #CMWorld

@billcush

 

@Erin_E_Palmer @mojcamars Looking forward to it! Big ups to @EmmaCunningham for the suggestion. #cmworld

@DomGarrett

 

A2: Having a documented workflow helps you manage content that must go thru diff approval processes. Documentation is a must #cmworld

@TeddyHK

 

@SFerika Yes! Great to see you! Thanks for always making time for us! #CMWorld

@CMIContent

 

A2: It’s important to note that workflows aren’t static. Different content types require different workflows. #CMWorld

@noyesjesse

 

A2. Yes to documenting. You never know when someone will go on vacation or leave. Your process is intellectulal property of sorts #cmworld

@michelelinn

 

@SFerika Time estimates – brilliant to include in documented workflow! #cmworld

@lindadessau

 

A2: Document your results from each week. See what type of content trends, when the best time to post is, etc. #cmworld

@SimpleReach

 

@ro6erts I just got started with @trello this week. Loving it so far! #CMWorld

@carmenhill

 

A2 The document should include everything a non-content marketer could pick up and run with. Clear, comprehensive, consistent. #cmworld

@SusynEliseDuris

 

A2 Yes, even better if documented in a way that allows it to be replicated/tweaked for future projects. #cmworld

@webber_karen

 

A2 I always document. Calendar development, excel spreadsheets, emails, drafts of old versions… #cmworld

@EmmaCunningham

 

@DomGarrett @Erin_E_Palmer @mojcamars Wait, what did I suggest? #cmworld

@EmmaCunningham

 

A2: Workflows should include a content marketing mission statement & time for collaboration. #CMWorld

@PMItv

 

A2 Plus, once you document your workflow, you can put it into tools like @kapost and @RedboothHQ to streamline it #CMworld

@SFerika

 

A2: You not only want to document your workflows. Evangelize them with every stakeholder in your content. #CMWorld

@noyesjesse

 

A2 documenting helps clarify tasks and avoids confusion, and provides guidance #cmworld

@iLBuild

 

@EmmaCunningham the amount of spreadsheets i have open at one time can be mind numbing #cmworld

@jasongalliger

 

A2: Documentation is also very important in regulated industries #finserv #cmworld

@mikemyers614

 

A2 not to mention documenting workflows is a great procrastination technique 😉 #cmworld

@tracibrowne

 

@jasongalliger I’m glad I have two monitors…sometimes I get my iPad into the mix as well. #cmworld

@EmmaCunningham

 

A2: The Workflow documented should be high level. If too specific, people get caught up details of workflow not the content. #cmworld

@billcush

 

@noyesjesse Just like different platforms require different content. Youre speaking different languages. Workflows should show that #cmworld

@DomGarrett

 

@EmmaCunningham dual wielding, nice! #cmworld

@jasongalliger

 

A2. YES! So important, especially to reproduce and to guide new team members #cmworld

@vegecomgirl

 

@Erin_E_Palmer @CMIContent /wave good morning! #CMworld

@SFerika

 

@CMIContent @michelelinn absolutely, and if someone new arrives, they have a references on how to jump in #cmworld

@iLBuild

 

@CMIContent Well share (in percentage) is probably much bigger than how many Americans are on the chat LOL #cmworld

@NenadSenic

 

@tracibrowne Ha! But you’ll be thrilled with it when it’s done! #CMWorld

@CMIContent

 

@EmmaCunningham @jasongalliger I got two laptops and a extended monitor…Really gettin it. #cmworld

@DomGarrett

 

A2: I think documenting the workflow should follow the 80/20 rule #CMWorld

@billcush

 

How does everyone here document their workflow? A simple doc? Something else? #cmworld

@michelelinn

 

A2: Documenting everything is a good habit. Showing number-driven execs the info that goes into the content can help get buy-in. #CMWorld

@Erin_E_Palmer

 

@NenadSenic Most definitely! #CMWorld

@CMIContent

 

@PMItv @SimpleReach …there are tools that can pin point best times to post and to which channel #cmworld

@aronlink

 

@AugeoGreer @trello Agreed. It’s wonderful. Beware: Those boards can get unwieldy without editorial discipline! #CMWorld

@ro6erts

 

@DomGarrett @EmmaCunningham sounds like i need to upgrade #cmworld

@jasongalliger

 

@DomGarrett Yes sir. Not every workflow involves the same people. #CMWorld

@noyesjesse

 

@DomGarrett @jasongalliger I wouldn’t want a second computer, then you can’t drag and drop. I set my iPad up like a 3rd monitor. #cmworld

@EmmaCunningham

 

@Erin_E_Palmer #ShowYourWork #cmworld

@DomGarrett

 

@aronlink @PMItv @SimpleReach which are your favorite? #cmworld

@jasongalliger

 

Q3: Who should own the content marketing workflow? What departments are involved in the process? #CMWorld

 

@CMIContent @michelelinn agreed! it makes for a good reference & stepping stone. #cmworld

@Content_Money

 

A2. I think it’s helpful to include points of contact, tools used & how to access them #cmworld

@vegecomgirl

 

 

@webber_karen I’ve never liked it. Eww. 🙂 #cmworld

@NenadSenic

 

A2: Documenting content marketing workflows stops you from cutting corners just to get something published. Results: higher quality #CMWorld

@PatrickHayslett

 

@CMIContent @billcush How does documenting fall into the 80/20 rule? #cmworld

@EmmaCunningham

 

@SFerika @CMIContent Yay, Erika is here! #CMWorld

@Erin_E_Palmer

 

@CMIContent A2: Yes! Breakdown of responsibilities is helpful as clarifies roles and allows best use of all unique skill sets. #cmworld

@CB_EricLebowitz

 

@michelelinn Docs, project management tools, spreadsheets … #CMWorld

@mojcamars

 

@michelelinn I use TextExpander to reproduce a checklist at the bottom of every blog post for repeated tasks and text to fill out #cmworld

@lindadessau

 

@Erin_E_Palmer agreed #CMWorld

@natashagaiski2

 

@DomGarrett Exactly! #CMWorld

@Erin_E_Palmer

 

A3: social, marketing, production, to start #cmworld

@jasongalliger

 

@michelelinn I start by documenting workflow in a word doc, then move it into the tool we’re using for content/project management #CMworld

@SFerika

 

A3 Different projects have different owners here. We sort by platform and project, not type of content. #cmworld

@EmmaCunningham

 

@michelelinn Personally, we build them into @kapost so they automatically update for every asset and content type. #CMWorld

@noyesjesse

 

Maybe not if workflow is high-level and robust. No? MT @noyesjesse: A2: …Different content types require different workflows. #CMWorld

@billcush

 

Q3: It depends on the organization – if compliance/legal is involved, you need a stakeholder. Comes down to organization structure #cmworld

@TeddyHK

 

A3 I’d say the person/dept responsible for production shld own it. Others can be involved, but person who hits publish should own #cmworld

@tracibrowne

 

@aronlink @PMItv @SimpleReach @atomicreach bias is okay, i just want to know about new platforms! #cmworld

@jasongalliger

 

@tracibrowne I’m a spreadsheet gal myself! #cmworld #comfortinstructure

@michelelinn

 

A3: I usually recommend the content head own workflows. #CMWorld

@noyesjesse

 

@noyesjesse @michelelinn @kapost Brilliant and so efficient. #CMWorld

@cmcphillips

 

A3: It depends on the organization – if compliance/legal is involved, you need a stakeholder. Comes down to organization structure #cmworld

@TeddyHK

 

@EmmaCunningham same here. We also segment it by department – web development, social, etc. #CMworld

@AugeoGreer

 

A3: But in large companies you might have different content heads for different product lines or teams. #CMWorld

@noyesjesse

 

Saw some smart ppl I know in here so I’m crashing! 🙂 #cmworld

@joshmccormack

 

A3: i forgot to mention proofers #lifesavers #cmworld

@jasongalliger

 

@michelelinn Different text/lists for different projects/types of content. #cmworld

@lindadessau

 

A3 your content editor-in-chief should own the content workflow IMHO #CMworld

@SFerika

 

@kapost @SFerika @CMIContent Love this. This is how I’m going to greet all of you at #CMWorld in Sept. I’ll be the one doing the Gump wave.

@Erin_E_Palmer

 

@noyesjesse Yep, time is now to ensure #contentmarketing spans across org and workflow doc is great vehicle to ensure it occurs. #cmworld

@SusynEliseDuris

 

@billcush Too high level and you can miss important details (like approvals and channel managers). #CMWorld

@noyesjesse

 

The way I see it @EmmaCunningham If 80% of the work is in 20% of the steps, you should just document the 20% of the steps #CMWorld

@billcush

 

A3. Every aspect of the company needs to be involved in some fashion. Your community effects the whole biz, why not content? #cmworld

@DomGarrett

 

A3: Don’t forget subject matter experts as stakeholders in the content marketing workflow #CMWorld

@PatrickHayslett

 

@michelelinn I’ve tried project management tools before and nothing beats a spread sheet for ease and reliability #cmworld

@tracibrowne

 

@mikemyers614 Thanks Mike. I think it helps in transition & to have “fresh eyes” review and bring up questions/gaps in process #cmworld

@vegecomgirl

 

Any specific project management tools or the one you happen to be using for that project? @mojcamars #CMWorld

@michelelinn

 

A3 content head, content team should coordinating with various teams that we’ve mentioned here #cmworld

@iLBuild

 

A3: Honestly, many departments might be involved depending on your business. But most orgs have marketing running content. #CMWorld

@noyesjesse

 

I’m teaching Advanced #Analytics at #CMWorld http://contentmarketingworld.com/info/ @KyleAkerman, ready for the annual trek to #CLE?

@crestodina

 

@nickthorpe Hi Nick! So sorry to hear. Every Tuesday from 12pm-1pm Eastern we have our #CMWorld twitter chat. This is our only hour per wk!

@CMIContent

 

A3: If a person from any department is an active contributor, approver or distributor of your content, they should be involved. #CMWorld

@noyesjesse

 

@jasongalliger @aronlink @SimpleReach @atomicreach We are big fans of @HubSpot, especially bc it integrates our blog metrics #cmworld

@PMItv

 

A3 Different people for different stages, but helpful to have project manager to keep up momentum. #cmworld

@webber_karen

 

@tracibrowne @michelelinn I find it a lot easier to manage myself via a spreadsheet than to manage others that way 🙂 #CMworld

@SFerika

 

A3 content marketing owns with inputs from key stakeholders. Consider it as a cross-functional team a la Product Development. #cmworld

@SusynEliseDuris

 

As always, so smat 🙂 @SFerika: I start by documenting workflow in a word doc, then move it into content/project management tool #CMworld

@michelelinn

 

A3: The entire company should work to create a content marketing culture in order to truly create the desired effect #cmworld

@nDashMarketing

 

@IAmAdamGreen It takes time to develop so many, but it saves oodles of time and frustration later. #CMWorld

@noyesjesse

 

A3 Agree that many should be involved but there can only we one owner #cmworld

@tracibrowne

 

@PMItv @aronlink @SimpleReach @atomicreach @HubSpot i’m a fan of blog metrics #cmworld

@jasongalliger

 

@Erin_E_Palmer @kapost @SFerika @CMIContent I’ll bring the ice cream! http://giphy.com/gifs/pd5OhVoIA33by #cmworld

@DomGarrett

 

@tracibrowne We definitely agree with this. #CMWorld

@CMIContent

 

Q3: Watch out having too many cooks fiddling with the workflow #CMWorld

@billcush

 

@DomGarrett @Erin_E_Palmer @kapost @CMIContent you all *know* I’m bringing the cookies 😉 #CMworld

@SFerika

 

@billcush thats true, there could be some “burns” #cmworld

@jasongalliger

 

@SFerika Interesting distinction #cmworld

@lindadessau

 

@mojcamars Thanks! I have used both but not consistently. I want to try Trello again, though #cmworld

@michelelinn

 

#Content Marketing World #CMWORLD #Twitter Chat Recap 7/1 http://buff.ly/1j8QPdf

@paulsalvaggio

 

@CMIContent A3: Content/Marketing Director should own workflow, but contributions from PR, product development etc. are valuable #cmworld

@CB_EricLebowitz

 

@webber_karen I agree. I often say good content marketers are great communicators and project managers. #CMWorld

@noyesjesse

 

@CMIContent the fastest route to failure is to have no one assigned ownership #cmworld

@tracibrowne

 

@michelelinn I don’t like Trelllo at all #grumpy #cmworld @mojcamars

@NenadSenic

 

@noyesjesse Indeed! Too high level v. too detailed is a back and forth I sometimes miss. #CMWorld

@billcush

 

@noyesjesse @webber_karen And great communicators are great listeners. Gotta keep an ear to the ground. #cmworld

@DomGarrett

 

@billcush You definitely want to limit to the must-haves, but don’t want to miss one either. #CMWorld

@noyesjesse

 

@CB_EricLebowitz Absolutely – thanks, Eric! #CMWorld

@CMIContent

 

I only recently started using a content planning spreadsheet. Seems like a useful discussion for me. 🙂 #cmworld

@joshmccormack

 

Q4: What are the biggest challenges people have when setting up a workflow? How can they address it? #CMWorld

 

@tracibrowne If @michelelinn could favorite this tweet 100x she would! #CMWorld

@cmcphillips

 

@billcush You’re right about that! We used to have a document “master” & SME by topic to manage flow & updates #cmworld

@vegecomgirl

 

A3: Content marketing workflows (yes, you may need more than 1) should be agile and accommodating to all departments involved. #CMWorld

@PMItv

 

@michelelinn Yes, consistency is really the key, otherwise PM tools is pointless. #cmworld

@mojcamars

 

@EmmaCunningham @tracibrowne @CMIContent What my dad called “a bunch of chickens with their heads cut off.” #cmworld

@DomGarrett

 

Content flow and publishing should be the responsibility of a skilled editor trained in content marketing/SEO. #yinyang #CMWorld

@ro6erts

 

@NenadSenic I wish I could have more labels in @trello for blog categories and themes #cmworld

@lindadessau

 

Have you tried Google spreadsheets? Works well if others on your team like spreadsheets like @cmcphillips 🙂 @SFerika:@tracibrowne #CMworld

@michelelinn

 

A4: Recreating workflows again and again. It can feel like reinventing the wheel. #CMWorld

@noyesjesse

 

A4: honestly just starting sometimes, depending on the amount setting up a workflow can be overwhelming #cmworld

@jasongalliger

 

@CMIContent If you’re an outside help, the client not following it, so you can be constantly behind the plans #frustrating #cmworld

@NenadSenic

 

A4: Another challenge is getting all the key stakeholders together to hash out workflows. #CMWorld

@noyesjesse

 

Yep. @jasongalliger Not to mention unnecessary rework that stresses people out. People want to make this stuff way to complicated! #CMWorld

@billcush

 

A4: Not knowing who to write for, how long should this process take? #cmworld

@aronlink

 

@michelelinn @cmcphillips @SFerika @tracibrowne Google Spreadsheets works well, also Excel Web App. Don’t think many know about it #cmworld

@iLBuild

 

A4 biggest challenge is getting everyone to contribute their pieces of the process…just takes time to everything is there #cmworld

@tracibrowne

 

A4: A Content Strategist can see the big picture; work w/the end in mind; work backwards to beg of process to develop workflow #CMWorld

@pamelamuldoon

 

@billcush i agree, i try to keep all of my within the same basic format so recreating doesn’t take forever #cmworld

@jasongalliger

 

A4: A big challenge is often trying to fit everything into the workflow. Best if it’s high-level and scalable. #cmworld

@AlexRobMont

 

Why, yes I would #brokenrecord >> @cmcphillips @tracibrowne If @michelelinn could favorite this tweet 100x she would! #CMWorld #owneriskey

@michelelinn

 

A4: Best way to address these challenges is to centralize your workflows so everyone can access, and form an editorial board. #CMWorld

@noyesjesse

 

A4 Initially, creating realistic timelines & getting buy-in 4 them is often a big challenge w/creating content marketing workflows #CMworld

@SFerika

 

A4 Predicting time scales, especially where there are multiple stakeholders & various stages/levels of approval #cmworld

@webber_karen

 

Following #cmworld while working and loving the conversation.

@ChoreoComm

 

A4. Lack of documentation from last time. It is always difficult to start from scratch. It’s like building a new habit, takes time. #cmworld

@DomGarrett

 

A4. Communicating the flow & getting others to adopt it. You may need to do a training session with intro to understand it & why #cmworld

@vegecomgirl

 

@CMIContent A4: It can be overwhelming at the start. Collaboration is key, as two (or three or four) heads are better than one! #cmworld

@Content_Boost

 

@michelelinn @cmcphillips @SFerika @tracibrowne you can edit it in the desktop Excel too. Find it useful since I have Chromebook #cmworld

@iLBuild

 

A4: Biggest challenge in setting up a workflow is team members seem resistant by principle (from past exp w/ ISO company) #CMWorld

@PatrickHayslett

 

@NenadSenic That’s the thing . . . everyone thinks s differently. Hard to settle on one platform #cmworld

@michelelinn

 

@PMItv Agree, but if collaboration happens before workflow is final, then adjustments may not be as necessary or frequent. #CMWorld

@cmcphillips

 

@jasongalliger The amount of work you save over time with workflows is worth the start up costs. #CMWorld

@noyesjesse

 

@DomGarrett @tracibrowne @CMIContent That’s a good way to put it! #cmworld

@EmmaCunningham

 

@michelelinn @cmcphillips @tracibrowne I use Google drive *all the time* love it. But you can’t assign a due date! 😉 #CMworld

@SFerika

 

@CMIContent See ‘blank screen’ comment from @tracibrowne #cmworld

@mikemyers614

 

@webber_karen This! Biggest trouble we face is getting people to not “set it to the side for later.” Approvals can be slowest part #CMWorld

@ladyluck34

 

A4: I’d add not understanding *who* is right for each task/step in the workflow as much as what needs to be done. #cmworld

@andrewjcoate

 

A4: They can either overestimate or underestimate the time to create the content. #CMWorld

@natashagaiski2

 

A4 Workflow can be a problem if there are too many steps and too many people involved. Pick the mandatory ones and scrap the rest. #cmworld

@EmmaCunningham

 

A4 If you’re an outside help, the client not following it, so you can be constantly behind the plans #cmworld

@NenadSenic

 

@webber_karen Couldn’t agree more. Definitely predicting time scales. #CMWorld

@mojcamars

 

@tracibrowne Totally feel, ya! Auto notifications for specific tasks and deadlines save my life in this regard. #CMWorld

@noyesjesse

 

i also think google docs is a great place to set up collaborative workflows #cmworld

@jasongalliger

 

@noyesjesse This is true about so many things – planning in general #cmworld

@lindadessau

 

@SFerika Best Project Management software is MS Project. Nuff said. #cmworld

@SusynEliseDuris

 

@ChoreoComm Thanks, Melissa! Jump on in! #CMWorld

@CMIContent

 

A4: Some creatives struggle w/ organization, as they’re used to their own way. Get everyone comfortable w/ workflows from the jump. #CMWorld

@Erin_E_Palmer

 

A4: A big challenge is figuring out each person’s needs and how that fits into the overall flow. #CMWorld

@PMItv

 

@SFerika I can see that. I track production times to revamp expectations from quarter to quarter. #CMWorld

@noyesjesse

 

@jasongalliger agreed! we use many different kinds of google docs for our projects. great for sharing among teammates #CMworld

@AugeoGreer

 

A4: People get caught up in the details. “Approve” should be a sufficient workflow step. #CMWorld

@billcush

 

Ooh, that would be nice. I wonder if Google tasks can help assign due date? @SFerika:I use Google drive all the time #CMworld

@michelelinn

 

@SusynEliseDuris hehe it actually has been my least fave tool for working w/others on shared plans. Luckily, lots of options! #CMworld

@SFerika

 

@vegecomgirl Yup. That’s often why people seek out services to help launch the process. #CMWorld

@noyesjesse

 

@EmmaCunningham You also have to build a culture that we’re working to find the best way so plug and play flexibility is needed #cmworld

@DomGarrett

 

#CMworld A4 We use a shared OneNote File to create tasks and strategy for everyone, so everyone’s on the same page and know whats left

@avik_munshi

 

@noyesjesse @SFerika We have some great project managers who keep on top of that for us. #cmworld

@EmmaCunningham

 

@AugeoGreer and it looks awesome when so many people are editing the same doc at the same time #cmworld

@jasongalliger

 

@tracibrowne @michelelinn @cmcphillips @SFerika it was a revelation to me! Missing some features but I think it works well #cmworld

@iLBuild

 

@noyesjesse @SFerika Great idea! And I’m sure production appreciates realistic deadlines. #CMWorld

@CMIContent

 

@DomGarrett Absolutely, flexibility is key! A rigid process can botch your whole project. #cmworld

@EmmaCunningham

 

@billcush Absolutely – especially for long form content. #CMWorld

@CMIContent

 

@jasongalliger it for sure does, looks like a rainbow! #CMworld

@AugeoGreer

 

A4: People who don’t like accountability are very resistant to workflows and documentation. #CMWorld

@PatrickHayslett

 

Guilty. MT @Erin_E_Palmer A4: Some creatives struggle w/ organization, as they’re used to their own way. #CMWorld

@mikemyers614

 

@cmcphillips Adjustments are a must. But they’re easier when you have custom workflows to start with. cc @PMItv #CMWorld

@noyesjesse

 

A4: …not Approved by Him/Her/Them/This Way/That Way/This That Format/With this much time to go/Before the equinox, etc #CMWorld

@billcush

 

Q5: What are some things most people can do to improve their content marketing workfow? #CMWorld

 

@michelelinn @tracibrowne @cmcphillips @SFerika if just 1 team member has a OneDrive that’s enough for everyone else to edit #cmworld

@iLBuild

 

@AugeoGreer and at the end of it are an office of productive leprechauns! #cmworld

@jasongalliger

 

not fan of Google apps and don’t use them so it’s frustrating to me…too interconnected @michelelinn @iLBuild @cmcphillips @SFerika #CMWorld

@tracibrowne

 

@cmcphillips We totally agree. It’s not always about frequent adjustments, but the willingness to adapt when needed. #CMWorld

@PMItv

 

@natashagaiski2 Yup. That’s why production analytics are so helpful. #CMWorld

@noyesjesse

 

A4: Leveraging content workflow tools and even Google spreadsheets to systemize and organize is our suggestion. #CMWorld @CMIContent

@CVContent

 

@jasongalliger Agreed. Avoids confusion of multiple docs & works well for sharing. #cmworld

@ChoreoComm

 

@billcush Ha, yes! Good guideline. #cmworld

@lindadessau

 

@melissabreker Most definitely! #CMWorld

@CMIContent

 

@SFerika honestly I don’t know of one prod-centric org that doesn’t use MSProj. Excel ltd in proj mgmt. But I still use for that. #cmworld

@SusynEliseDuris

 

A5: Use content marketing workflow templates. This will help you get a jump start on building workflows out. #CMWorld

@noyesjesse

 

How you do #cmworld twitter chat properly @CMIContent http://t.co/6VFD6jbBpT

@NenadSenic

 

@mikemyers614 Me too! That’s why I use such an organized system, otherwise I would be all over the place. #CMWorld

@Erin_E_Palmer

 

A5 Get all stakeholder in the room to discuss before you get too far along in the process. Make sure everyone is aligned. #cmworld

@EmmaCunningham

 

@CVContent Excel web app with OneDrive is good alternative as well #cmworld

@iLBuild

 

A5 keep tweaking it as you get into your process groove, you’ll discover better flow as you go, and as team members change #cmworld

@tracibrowne

 

@NenadSenic Ah the benefits of evening #CMWorld chats! Enjoy!

@CMIContent

 

A3: For better #marketing decisions you must work across boundaries with other functions such as IT, sales, and finance. #CMWorld

@RyMontano

 

@kapost @SFerika @Erin_E_Palmer @CMIContent Is there any Jimmys going to #CMWorld. If so…pass this along: http://giphy.com/gifs/e31fkCusqXELS

@DomGarrett

 

A5: Review workflows regularly to identify bottlenecks. Sometimes it’s a process problem, sometimes a people problem. #CMWorld

@noyesjesse

 

A5: Balance between shooting from the hip and OCD #CMWorld

@PatrickHayslett

 

A5 being collaborative and being open to tweaks that make process more effective. #cmworld

@SusynEliseDuris

 

A4. It can be tough to get everyone on the same team to like + use the same tool. And there are so many options! #cmworld

@michelelinn

 

@noyesjesse My problem is that I tend to lean towards forgetting something in exchange for “Shipping” the content. #CMWorld

@billcush

 

@EmmaCunningham Amen! #CMWorld

@noyesjesse

 

A5: Remove unneeded steps and follow to the workflow for every piece of content (every time). #cmworld

@AlexRobMont

 

@CMIContent @NenadSenic What timezone are you in? This is my lunch hour! #cmworld

@EmmaCunningham

 

A5: Craft editorial/distribution calendars, appoint a head strategist, set goals, measure progress #CMWorld

@Carrie_Majewski

 

@PatrickHayslett Agree – sometimes OCD/perfectionism is my worst enemy. #CMWorld

@cmcphillips

 

@CMIContent A5: Cut the fat. Simplify workflows by understanding what works and why through KPIs, and continue to adapt. #CMWorld

@wilso411

 

A5 don’t set it and forget it– review and optimize your content workflows as you use them! #CMworld

@SFerika

 

A5: Remove unneeded steps and follow the workflow for every piece of content (every time). #cmworld

@AlexRobMont

 

A5: Align your content with an audience. Distribute intelligently. Organization is key. #cmworld

@SimpleReach

 

A5: Find the most organized person you know and ask for help, even it they aren’t in #ContentMarketing #CMWorld

@mikemyers614

 

A5. Test the workflow before launching it #cmworld

@vegecomgirl

 

@nenadsenic @cmicontent I’m drinking coffee. Not a bad choice. 🙂 #CMWorld

@mojcamars

 

A5 Get buy-in on big decisions & agreement on desired outcomes at the start (& document it). #cmworld

@webber_karen

 

@iLBuild Thank you! I am going to check out Excel Web App and OneDrive! #cmworld

@michelelinn

 

A5. If you dont have a portion that is focused on listening to the communities you are producing the content for…add it. #cmworld

@DomGarrett

 

@billcush Workflows get people used to the process though. It’s hard at the start, but it speeds up over time. #CMWorld

@noyesjesse

 

@noyesjesse Any content marketing workflow templates to share? What a valuable tool! #CMWorld

@sixswansstudios

 

A5: Totally agree with @EmmaCunningham. Communicating from the start can avoid a hail storm of problems later. #CMWorld

@Erin_E_Palmer

 

@SusynEliseDuris yes! How often do you think tweaks are necessary? #CMWorld

@CMIContent

 

Me too @cmcphillips , still the better extreme to err toward if you ask me though 🙂 #CMWorld

@PatrickHayslett

 

@CMIContent A5: Leverage the experts within your own company. They can be an invaluable resource and yet are so often overlooked. #CMWorld

@Content_Boost

 

A5: most ppl have said this already but keep on testing workflows to see which works best for your staff #cmworld

@jasongalliger

 

@CMIContent @SusynEliseDuris They’re necessary whenever you come up with a better option. #cmworld

@EmmaCunningham

 

Q5: If people visually display their workflow, and where content is in each step, productivity would improve drastically. #CMWorld

@billcush

 

A5 @tracibrowne analyze parts of the workflow every once in a while, bound to be things you can improve #cmworld

@iLBuild

 

A5: Working across boundaries with other functions such as IT, sales, and finance. Create #content that gets everyone involved. #CMWorld

@RyMontano

 

@cmcphillips Yeah, at least I never over-think anything (Ha!) #cmworld

@michelelinn

 

Focus on creating great content with repeatable processes… Communicate & Collaborate as a team! #cmworld

@iSocialFanz

 

A5. Also add a step called the “value check” Make sure that this is focused on providing value to your members and community. #cmworld

@DomGarrett

 

@sixswansstudios We actually have a guide with templates for the most common content types. http://content.kapost.com/content-marketing-workflow?id=701E0000000Accr&source=twitter #CMWorld

@noyesjesse

 

#CMWorld A5 Use SaaS products like http://www.gridle.in to manage workflow and keep a track of team members Project #Management

@avik_munshi

 

@mojcamars @SFerika When I ran product mktg for orgs, it was good tool for teams to collab, and subplans rolled up to master plan. #cmworld

@SusynEliseDuris

 

@Carrie_Majewski Yeah! Love that you mention goals. So, so important to trace all content back to that #cmworld

@michelelinn

 

@billcush Yes – I feel we’ve become a society of visual learners. Seeing it makes it so much more helpful – IMO. #CMWorld

@cmcphillips

 

@DomGarrett I love that! #CMWorld

@noyesjesse

 

@DomGarrett Great one! #CMWorld

@CMIContent

 

@DomGarrett Cheers Dom hope all is well! Happy to jump in halfway thru.. #cmworld

@iSocialFanz

 

@ro6erts I have used Trello briefly in the past and want to revisit. Did not know they have dates. Nice! #cmworld

@michelelinn

 

@noyesjesse Yes…hard indeed…but once set up and humming along…things are beautiful. #CMWorld

@billcush

 

@RyMontano Totally. Workflows are as much about alignment as getting stuff done. #CMWorld

@noyesjesse

 

@noyesjesse Thanks! #cmworld

@DomGarrett

 

@CMIContent Definitely include in your overall #contentaudit plans – when time for audit, audit it, too! #CMWorld

@SusynEliseDuris

 

@michelelinn How many times in a week do you or I say “I might be overthinking…” 🙂 #CMWorld

@cmcphillips

 

@michelelinn And a calendar view you can enable as a “Power Up” #cmworld

@lindadessau

 

Q6: What tools do you recommend to make the content marketing workflow more efficient? #CMWorld

 

@CMIContent High five! http://giphy.com/gifs/mEOjrcTumos80 #cmworld

@DomGarrett

 

@SusynEliseDuris @CMIContent i’m always doing audits on my audits that were audited #cmworld

@jasongalliger

 

@cmcphillips Seriously…I stare at my visual content workflow board…just about all day long. #CMWorld

@billcush

 

I can’t get into Trello. I do like Basecamp, though. #cmworld

@SusynEliseDuris

 

@DomGarrett @CMIContent Dom and GIFs, man… #cmworld

@EmmaCunningham

 

A5: Having someone keeping everyone accountable can help push them to be on time. Project management. #cmworld

@joshmccormack

 

@SusynEliseDuris Big Basecamp fan over here. #cmworld

@EmmaCunningham

 

@EmmaCunningham @CMIContent I literally can not help myself. #cmworld

@DomGarrett

 

@CMIContent Create both a high-level and detailed editorial calendar to monitor relevant but popular events. #CMWorld

@jrodriguez826

 

Nice! @noyesjesse: We actually have a guide with templates for the most common content types. http://content.kapost.com/content-marketing-workflow?id=701E0000000Accr&source=twitter #CMWorld

@michelelinn

 

@CMIContent @SusynEliseDuris always tweak based on your audience #cmworld

@aronlink

 

Bookmark this: @noyesjesse: We actually have a guide with templates for the most common content types. http://content.kapost.com/content-marketing-workflow?id=701E0000000Accr&source=twitter #CMWorld

@CMIContent

 

A6 Why are any tools needed. My experience is it’s always a great shiny new toy and then we always go back to basics like excel #cmworld

@NenadSenic

 

A6 I use spreadsheet for calendar, then links to other sheets for workflow depending on the content…I love me my spreadsheets #cmworld

@tracibrowne

 

A5: Improve workflow by including *distribution strategy and channels* as a checkpoint. #CMWorld

@PatrickHayslett

 

A6 Our team @AxonnMedia love basecamp but I’m a slow adopter! #cmworld

@webber_karen

 

@jasongalliger Yep, auditing is a never-ending story. Impt but don’t get so caught up in it you can’t move fwd w bus goals. #cmworld

@SusynEliseDuris

 

A6: SimpleReach, of course! We are clearly not biased…!#cmworld

@SimpleReach

 

Use collaboration tools & #SocBiz solutions to increase communication & sharing not just as an extra step in the process! #cmworld

@iSocialFanz

 

A6: I’m biased obviously, but this is a key competency of the @Kapost platform. #CMWorld

@noyesjesse

 

@NenadSenic I also like Excel. 🙂 #cmworld

@EmmaCunningham

 

@CMIContent A4: getting your people involved with it and eliminate bad habits. My key: motivation #CMWorld

@_albertomarin

 

A6: We provide the ability to create custom workflows for every content type and campaign. #CMWorld

@noyesjesse

 

@NenadSenic You must have a great workflow using excel then! But we agree that you need to make the most of the tool you’re using. #CMWorld

@CMIContent

 

@CMIContent A6: Forget the fancy project management software, ACCOUNTABILITY is the biggest tool you can have on hand. #CMWorld

@wilso411

 

I love when tools are brought up during #CMWorld chats! I go on bookmarking spree.

@Erin_E_Palmer

 

A6 And besides aren’t we just complicating things with constant search for some magic tools? #cmworld

@NenadSenic

 

Honestly I use @wunderlist and it does a lot for me. Allows me to add collaborators too. #cmworld

@DomGarrett

 

#CMWorld A6 Use SaaS products like gridle.in to manage workflow and keep a track of team members Project #Management

@avik_munshi

 

@ro6erts @michelelinn I’m actually quite happy using Kapost and Redbooth 🙂 #CMworld

@SFerika

 

A6: Those workflows autopopulate for each new asset. It also sends notifications to keep contributors on time. #CMWorld

@noyesjesse

 

A6: Probably an obvious answer, but an editorial calendar. I use QuickBase and it helps manage a wide range of writers. #cmworld

@AlexRobMont

 

@CMIContent A6: A content “playbook” for stakeholders that clearly defines best practices for all kinds of content. #CMWorld

@Content_Boost

 

A6: And production analytics show the time it takes to create specific content types so you can spot bottlenecks. #CMWorld

@noyesjesse

 

@michelelinn @ro6erts *raises hand* I’m a fan of @trello! For those of us who are serial list-makers, it’s ideal. #CMWorld

@ChoreoComm

 

@noyesjesse Go Boulder!! cc: @kapost #cmworld

@SusynEliseDuris

 

OK #cmworld, hopping off for a meeting. Have a great rest of your day!

@SFerika

 

A6 like i’ve said before i prefer google docs and excel, and digital and online sticky notes #cmworld

@jasongalliger

 

@lindadessau @wunderlist It works great! Plays well with all systems and mobile too. #cmworld

@DomGarrett

 

@Erin_E_Palmer Agreed! #CMWorld

@CMIContent

 

@lindadessau Nice tip — thanks! >> And a calendar view you can enable as a “Power Up” in Trello #cmworld

@michelelinn

 

@SusynEliseDuris Mountain air breeds inventive platforms! #CMWorld

@noyesjesse

 

A6: Tools depend on your organization. Sometimes it can be as simple as shared Google docs or wiki. I like simplest solution #CMWorld

@PatrickHayslett

 

@DomGarrett Whatever other system I use with clients, everything goes back into @wunderlist for my personal workflow management #cmworld

@lindadessau

 

A6 I start with a “brainstorm” word doc where I compile research, notes, general mishmash. Then I organize with Excel. #cmworld

@EmmaCunningham

 

@EmmaCunningham Love it. #CMWorld

@SusynEliseDuris

 

@michelelinn Yes, I was excited to discover! #cmworld

@lindadessau

 

@ChoreoComm How did you know I’m a serial list maker? 🙂 #cmworld

@michelelinn

 

@jasongalliger I need a better system myself…I texted myself twice while on a run this morning. 🙂 #CMWorld

@cmcphillips

 

@MarketLikeAChik Nice, Coree! Let me know how you like it! #CMWorld

@noyesjesse

 

@michelelinn And that is what the Kanban board does for me. I’m obsessed with it. Hopefully in a healthy way. #CMWorld

@billcush

 

A6 I’ve used Basecamp, CentralDesktop and MS Project, as well, but they’ve only worked well w/a dedicated project mgr #CMworld

@SFerika

 

Who else wants to see some of @EmmaCunningham’s brainstorming docs? #cmworld

@DomGarrett

 

@cmcphillips if only mobile note integration/ reminders was easier to use #cmworld

@jasongalliger

 

Basecamp is a little loose for me. We use it with a couple clients. I prefer ticketing systems. Clearer. #cmworld

@joshmccormack

 

@DomGarrett Oh gosh…they’re just a giant mess. Nobody wants to see those. #cmworld

@EmmaCunningham

 

@EmmaCunningham Love this idea! We sometimes use a google doc like your word doc for team collab. #CMWorld

@CMIContent

 

@jrodriguez826 @CMIContent Suggestions for efficient editorial calendar templates? #CMWorld

@ChoreoComm

 

@billcush I’ve done personal Kanban with some success. Looking to try it more. #CMWorld

@PatrickHayslett

 

@noyesjesse I really miss #Boulder. Last time I was back was for @CUBoulder #Alumni awards in 11. Miss. it. lots #cmworld

@SusynEliseDuris

 

@CMIContent @ChoreoComm @jrodriguez826 @CMIContent Nice! I have creative team provide input at the Word doc stage. #cmworld

@EmmaCunningham

 

A6 @Smartsheet also is a great tool we use for organizing our content and production #cmworld

@jasongalliger

 

Q7: Finding great writers is part of many people’s process. How can you do this? #CMWorld

 

@PatrickHayslett Agree. But hard to rely on just project management. We’ve actually written about this: http://marketeer.kapost.com/content-marketing-software-and-project-management-software/ #CMWorld

@noyesjesse

 

I often come back to this post from @jay_zo about how to organize content ideas: http://ow.ly/yV0mu #cmworld

@michelelinn

 

@lindadessau thanks – have to check that out…if it’s not on a list…it’s not getting done @wunderlist #cmworld

@tracibrowne

 

A6: I’m curious about client > freelancer workflow tools. I’m always looking for things to keep projects on track. #CMWorld

@sixswansstudios

 

Lean content creation > “@PatrickHayslett A5: Improve workflow by including *distribution strategy and channels* as a checkpoint. #CMWorld”

@Christal_Guziec

 

@noyesjesse Thanks for the link! #CMWorld

@PatrickHayslett

 

A7: hire writers as your content managers, find good freelance writers, i use medium and other online sites to narrow down (1/2) #cmworld

@jasongalliger

 

A7. The new LinkedIn publisher feature really does allow you to see peoples work quite easily before reaching out to them. #cmworld

@DomGarrett

 

@tracibrowne It really started to take off for me when I used the Today/Week view and due dates – happy to walk you through #cmworld

@lindadessau

 

@PatrickHayslett You should. Make each step in your workflow a swimlane….and pull content through each step. Magic. #CMWorld

@billcush

 

@billcush #lightbulbmoment Ah! That makes a lot of sense why the Kanban board works so well for you #cmworld (I need to follow up with you!)

@michelelinn

 

A7: Oh, man. The million-dollar question. Great writers are not easy to find. #CMWorld

@noyesjesse

 

@DomGarrett I really have to get started on that. #cmworld

@EmmaCunningham

 

A7. @Medium is also a great place. They have so many talented writers. #cmworld

@DomGarrett

 

A7: I recommend finding great contributors within your org. People with insight and editorial chops. #CMWorld

@noyesjesse

 

@SFerika I don’t get that feeling from Basecamp. Understand that on the others. #cmworld

@SusynEliseDuris

 

#cmworld @noyesjesse: where do you see significant innovation – in content? in channels? in visualization?

@minali_shah

 

@SFerika I’m not a big fan of base camp.. used it many times & it isn’t as organized or easily architected as most #SocBiz tools! #cmworld

@iSocialFanz

 

A7: potential freelancers, also networking within your industry and using staff members helps (2/2) #cmworld

@jasongalliger

 

@jasongalliger I prefer to start with a strategist owning the content marketing workflow. Organize goals, KPIs, etc. Then creative. #cmworld

@EmmaCunningham

 

A7: Also, consider building up a cadre freelancers you trust and know your process. #CMWorld

@noyesjesse

 

@DomGarrett I am really enjoying @Medium. #cmworld

@SusynEliseDuris

 

A7: Sometimes “non-writers” who are closest to or most passionate about a topic do better than “pro” writers. #CMWorld

@PatrickHayslett

 

A7: When finding writers for a client, we look for domain expertise first then writing skill. But, in-house writers can be trained. #cmworld

@AlexRobMont

 

I’m interested, too! @lindadessau: @tracibrowne It really started to take off for me when I used the Today/Week view and due dates #cmworld

@michelelinn

 

@sixswansstudios We use Unfuddle. Web based ticketing system with milestones, notebook, version control, etc. #cmworld

@joshmccormack

 

A7: Companies like @Scripted can help fill in current talent gaps in your content creations. #CMWorld

@noyesjesse

 

@EmmaCunningham I think someone I know has an old @Spreecast talking about LinkedIn…who could that be??? http://www.spreecast.com/events/spreewithdg-ep-4-linkedin-leverage #cmworld

@DomGarrett

 

@EmmaCunningham @CMIContent @ChoreoComm detailed calendar includes copy, assets & tagged links #CMWorld

@jrodriguez826

 

A7: We’ve rolled out a free tool called that allows brands, pubs to search for writers based on expertise: http://www.clearvoice.com #CMWorld

@CVContent

 

@CMIContent @DomGarrett i use linked in publisher all the time to promote my own work, the agencies, and find others #cmworld

@jasongalliger

 

A7 Gee…let me think…where would I find a great writer??? 😉 #cmworld

@tracibrowne

 

A7. I found doing video interviews and google hangouts many people have great things to say but aren’t into writing them down! #cmworld

@iSocialFanz

 

@DomGarrett @Spreecast Dude, I already have homework for this week. I’m busy reading! #cmworld

@EmmaCunningham

 

@AlexRobMont yes! Have them work with your the great communicators of your brand #cmworld

@iLBuild

 

@SusynEliseDuris @DomGarrett @Medium I am too! #CMWorld

@cmcphillips

 

@EmmaCunningham @Spreecast We will call it extra credit then… 😉 #cmworld

@DomGarrett

 

@noyesjesse I know! I was really hoping we could curate some good ideas on how to find great writers. #cmworld

@michelelinn

 

Hey @noyesjesse, have you added audio platforms to your workflow development in @Kapost? #CMWorld

@pamelamuldoon

 

@kapost @noyesjesse #agreed, writers w/in the org – other tools that can tweak the content to make it fit to the audience #cmworld

@aronlink

 

@minali_shah Definitely in tailoring workflows to visual and interactive content types. #CMWorld

@noyesjesse

 

@DomGarrett @Spreecast Hmmph. Let me get through the book first. #cmworld

@EmmaCunningham

 

Finding writers is like hiring for a key member of my team. I need referrals, get feel on work product/ethic over time. #cmworld

@SusynEliseDuris

 

A7 I’m biased, but outsource to an agency. Just make sure you research your options well. #cmworld

@webber_karen

 

Darn, really sorry I missed the majority of #CMWorld today. Looks like a great group of peeps!

@allygreer

 

@cmcphillips @SusynEliseDuris @Medium So many amazing pieces! Fountains of information! #cmworld

@DomGarrett

 

@CMIContent A7: A lot of reasons (diverse knowledge, comfort with deadlines, storytelling) journalists make great content marketers #cmworld

@Content_Boost

 

@lindadessau @tracibrowne i’m always looking to write more if you ever needed anything #cmworld

@jasongalliger

 

@iSocialFanz Most definitely. Just like we digest in different ways, we express in different ways as well. #CMWorld

@CMIContent

 

@CMIContent A7: Economies of scale favor staff writers, but a pool of great freelancers ensures fresh content on a consistent basis #CMWorld

@wilso411

 

A7: Some of our best writers are the ones who know the subject best – we look around the office 1st then collab w/ a staff editor #CMWorld

@PMItv

 

A7: With the right collaborative tools, I’ve able to get contributors from inside my company. Not great, but pretty well. #CMWorld

@billcush

 

@SusynEliseDuris agree, referrals are important…yet so many people don’t seem to want to share their freelancers #cmworld

@tracibrowne

 

@CMIContent @iSocialFanz different strokes (or content) for different folks #cmworld

@jasongalliger

 

@allygreer We still have 20 min! Stick around. #CMWorld

@CMIContent

 

@Content_Boost How do you find the right journalists for your particular projects? #cmworld

@michelelinn

 

@allygreer Better now that ya joined us! #cmworld

@DomGarrett

 

Big fan of tools like @medium & @Atomic_Reach & LI where people share thoughts often not calling themselves writers or bloggers! #cmworld

@iSocialFanz

 

@Content_Boost I’ve had mixed results with journalists. Some are good, others are arrogant & schlep junk for pub frequency #CMWorld

@PatrickHayslett

 

A7: I like to connect w/ writers & read their stuff on my own before reaching out. If I’m reading it on my own, others may too #CMWorld

@Erin_E_Palmer

 

@iSocialFanz Agreed. Book outlines are regularly flowing unnoticed on Twitter, waiting for someone to flesh them out. #cmworld

@joshmccormack

 

A7 Because we’re agency, we have 3 full-time writers (plus an intern right now) on staff. Between them, they’ve got it covered. #cmworld

@EmmaCunningham

 

@tracibrowne that’s where relationship bldg comes in – start cultivating before the need… #cmworld

@SusynEliseDuris

 

@iSocialFanz @medium @Atomic_Reach Agree! Three great sources. #CMWorld

@CMIContent

 

@michelelinn @Content_Boost there’s sites out there where journalists post what they want to write about, #cmworld

@jasongalliger

 

@joshmccormack I’ve never worked in an environment where Basecamp solved anything. I always had such high hopes. #cmworld

@pug

 

@iSocialFanz @medium @Atomic_Reach Who needs labels anyways! #cmworld

@DomGarrett

 

Personally I think former journalists are over-hyped for content marketing #CMWorld

@PatrickHayslett

 

A7: For more info on @CVContet (http://t.co/Ke6zgTtalM) check out this piece via @sejournal: http://www.searchenginejournal.com/clearvoice-launches-new-tool-showcase-content-authority/110990/ #CMWorld

@CVContent

 

@michelelinn @Content_Boost and vice-versa #cmworld

@jasongalliger

 

@domgarrett @medium is the best! #CMWorld

@mojcamars

 

@SusynEliseDuris but some clients worry you won’t be available if they give you a referral so they keep you a secret #cmworld

@tracibrowne

 

A7 @joshmccormack @PatrickHayslett definitely, the SME’s, those passionate about topics. Does well for creators to collab w them #cmworld

@iLBuild

 

Yes! MT @wilso411: @CMIContent A7: …scale favor staff writers, but pool of great freelancers ensures fresh, consistent content #CMWorld

@billcush

 

@mojcamars @medium So much you can do with it and learn from it. And now I am going to find you all on Medium. #cmworld

@DomGarrett

 

@PatrickHayslett As one, I hope not overhyped, but marketing chops are too often discounted. #CMWorld

@noyesjesse

 

@MaelRoth You’re welcome! Many great responses to this question! #CMWorld

@CMIContent

 

@iSocialFanz @Medium we’re just people, like our audience, and like theirs. That’s how we see it anyway. #CMWorld

@Atomic_Reach

 

A7: For more info on @CVContent (http://ClearVoice.com ) check out this piece via @sejournal: http://www.searchenginejournal.com/clearvoice-launches-new-tool-showcase-content-authority/110990/ … #CMWorld

@CVContent

 

i also find that using staff is good for creating evergreen content, while freelancers can cover more newsy topics #cmworld

@jasongalliger

 

@DomGarrett @mojcamars @medium Love Medium.. its where I found my passion for blogging again after years of not doing it! #CMWorld

@iSocialFanz

 

Q8: How often should you evaluate your workflow to make improvements? #CMWorld

 

@EmmaCunningham @CMIContent @ChoreoComm tagged**, that is! 🙂 #AutoCorrectFail #CMWorld

@jrodriguez826

 

A7 Contently is a good source for viewing writers’ work #cmworld

@tracibrowne

 

@iSocialFanz @DomGarrett @mojcamars @medium also has an AMAZING UX! #CMWorld

@allygreer

 

True > MT @tracibrowne @SusynEliseDuris but some clients worry you won’t be available so they keep you a secret #cmworld

@mikemyers614

 

A8: We review our workflows once a month during our content team meetings. #CMWorld

@noyesjesse

 

@jrodriguez826 @CMIContent @ChoreoComm It happens! #cmworld

@EmmaCunningham

 

A7: Personally, I think former teachers make the best content marketing writers 😉 #CMWorld

@sixswansstudios

 

A8: Getting the team together to hash out problems usually leads to some quick and easy fixes. #CMWorld

@noyesjesse

 

A8 i’m always looking to improve my workflow #cmworld

@jasongalliger

 

@iSocialFanz @mojcamars @medium Agreed. Medium was the community I have been searching for since my angst-fueled #Xanga years. #cmworld

@DomGarrett

 

@allygreer @DomGarrett @mojcamars @medium Agree easy drag & drop embedded feasters & basic free analytics are great! #CMWorld

@iSocialFanz

 

A8: We also do a quarterly offsite meeting and improving workflows is a big topic of conversation. #CMWorld

@noyesjesse

 

A5: Give clients an easy way to discover content opportunity, rank it by effort/value, THEN do a editorial calendar. #cmworld

@kmullett

 

@sixswansstudios anyone can write …with the correct #tools #cmworld

@aronlink

 

did someone say #Xanga? talk about a flashback #cmworld

@jasongalliger

 

A8: If someone on your team feels stymied by the process, it’s time to rework your workflow. #CMWorld

@noyesjesse

 

@mojcamars @Medium Same here…time to get after it! Maybe something on how #CMWorld is awesome…

@DomGarrett

 

@sixswansstudios but, yes – teachers are great #agreed #cmworld

@aronlink

 

i dont like that .@Medium changed their collection rules to where you have to own it now to add to it/publish #cmworld

@jasongalliger

 

@kmullett Agreed, but I’m often the one discovering content opportunities. Clients don’t see it until editorial calendar stage. #cmworld

@EmmaCunningham

 

@noyesjesse Solid editorial policy sure works for CMI so done right the results are obvious. #CMWorld

@PatrickHayslett

 

@jasongalliger Had to do it! Had to! #cmworld

@DomGarrett

 

A8: This might be a cop out, but as often as needed. Facilitate feedback from your team. #cmworld

@AlexRobMont

 

A8: Are your goals being reached with your workflow? If not, something needs to change. #cmworld

@joshmccormack

 

@mikemyers614 @tracibrowne Reminds me of an old consulting firm I used to work for that did this to me… #CMWorld

@SusynEliseDuris

 

A8: Find out in what step of the workflow things are getting stuck and backlogged. There’s a problem in there somewhere. #CMWorld

@billcush

 

@tracibrowne @aronlink @sixswansstudios i agree, good writers take the scope you give them and go beyond it in new surprising ways #cmworld

@jasongalliger

 

A8. For me it always comes down to the value you bring to end-user/consumer. Ask them questions, listen to answers and pivot. #cmworld

@DomGarrett

 

@tracibrowne @aronlink @sixswansstudios Yeah I definitely do not think that everyone can be a writer. Tools don’t make a writer. #cmworld

@EmmaCunningham

 

It takes more than a journalist who took a copywriting seminar and writes like a direct mail person though. #CMWorld

@PatrickHayslett

 

Q7: Consistently auditing workflow, engagement data, and content creation/curation management benefits your audience. So do it 🙂 #cmworld

@irahaberman

 

@ChoreoComm @EmmaCunningham @CMIContent It’s a love-hate relationship! 🙂 #CMWorld

@jrodriguez826

 

@CMIContent A8: It’s easy to say “always”, but the meatier the content type, the more frequently the workflow should be evaluated. #CMWorld

@wilso411

 

@EmmaCunningham that’s why I finally developed a content opportunity report, so they participate & I catch missed opportunities. #cmworld

@kmullett

 

@AlexRobMont I agree. I find myself reevaluating my workflow weekly sometimes. I also find inspiration from how others do things! #cmworld

@allygreer

 

You go girl MT @tracibrowne: It takes a lot more than tools to be a writer #cmworld

@SusynEliseDuris

 

A8. I seem to talk about workflow a lot . . . almost every time (or every other time) editorial team talks #cmworld

@michelelinn

 

@MarketLikeAChik Please do! #CMWorld

@noyesjesse

 

@kmullett It’s a good idea! #cmworld

@EmmaCunningham

 

@wilso411 @CMIContent we always seem to be putting out “steaks” of content #cmworld

@jasongalliger

 

@tracibrowne @sixswansstudios digital is different than print, requires skills that aren’t yet fully mastered by anyone, yet #cmworld

@aronlink

 

Solve a Problem, #ShowUcare, Listen to what your community complains about.. Give them value & They will reward you! #CMWorld

@iSocialFanz

 

@tracibrowne @aronlink @sixswansstudios Completely agree! #CMWorld

@mikemyers614

 

A8: Or there might be steps in the workflow w/ noticeable gaps (empty pipeline). That’s a place to start looking for problems #CMWorld

@billcush

 

A7: Empowering your team to write along with having a good editor (you?) is a way to find writers from within. Social media as well #CMWorld

@Grant_Stoner

 

Q9: Can you use content marketing workflow to improve the way you repurpose content? #CMWorld

 

A9: I’m honestly not sure how repurposing gets done without workflows. At least not in a sustained way. #CMWorld

@noyesjesse

 

A8: As a raw generality, I find workflow goes stale every 6 months or so #CMWorld

@PatrickHayslett

 

@EmmaCunningham years of trying to needle everything out of them or worse simply have them tell me after the fact. #SMH #cmworld

@kmullett

 

@sixswansstudios>> @rogercparker wrote a great post about using teachers for content marketing writers: http://ow.ly/yV2xM #cmworld

@michelelinn

 

#CMWorld @noyesjesse:How do you tackle when approval deadlines in the workflow are not respected? automatic approval does not help the cause

@minali_shah

 

@michelelinn That’s good – always looking to improve! #cmworld

@lindadessau

 

A9: So, yes! We create content pillars at @Kapost – big assets we repurpose into multiple content pieces. #CMWorld

@noyesjesse

 

@aronlink nope…still disagree, writing is an art that requires skill and talent no matter what the medium. #CMWorld

@tracibrowne

 

A7: consistency is at the root of a good workflow #cmworld

@irahaberman

 

@aronlink @sixswansstudios It’s important to find writers w/ topic expertise. Anyone can write, but SME writers can engage & inform #cmworld

@AllieGrayFree

 

@michelelinn thanks Michele! #CMWorld

@Jay_zo

 

A9. Content in blog form is only step 1 of the content publish process.. adding graphics, creating slideshares & videos are next #CMWorld

@iSocialFanz

 

@minali_shah We deal with it head on. Bring the team together and discuss why it’s happening and how we can fix. #CMWorld

@noyesjesse

 

A9 repurposing require at least some workflow or framework to determine how your content is diff from existing #cmworld

@jasongalliger

 

@aronlink @tracibrowne @sixswansstudios A #brand should have a consistent voice, regardless of medium, IMHO. #CMWorld

@mikemyers614

 

tis like saying all you need are a bunch of ingredients to be a great chef @mikemyers614 @aronlink @sixswansstudios #CMWorld

@tracibrowne

 

A9: We systematize with workflows that script how each pillar should be broken up into many supporting assets. #CMWorld

@noyesjesse

 

@tracibrowne #agreed and #misunderstood #cmworld

@aronlink

 

A9: I think so….just put the new (repurposed) idea back through the workflow and pull it along. #CMWorld

@billcush

 

@CMIContent A8: As needed & when the process delays the workflow. That moment when fixes are no longer quick #CMWorld

@Ramon_DeLeon

 

@kmullett What metrics/areas of discussion do you include in your opportunity report and how do you populate it? We’re curious! #cmworld

@PMItv

 

A8 Make it part of your #contentaudit plan. Quarterly for sure + more freq if need dictates. Bld in consistency w content/process. #cmworld

@SusynEliseDuris

 

@noyesjesse Yes. I set up a spreadsheet to move my content between my blog, LinkedIn Publisher and YouTube. Now it’s possible. #cmworld

@joshmccormack

 

@michelelinn My best guess is it’s a function of the market and its pace of change. #CMWorld

@PatrickHayslett

 

@tracibrowne @aronlink @sixswansstudios Xactly! #CMWorld

@mikemyers614

 

@Ramon_DeLeon Hi Ramon! Thanks for joining us today! #CMWorld

@CMIContent

 

@aronlink @tracibrowne Teachers have a lot of experience breaking things down,making them digestible — just the thing for digital. #cmworld

@sixswansstudios

 

@CMIContent A9: Smaller-scale CM Workflows can be created for each channel your content is being repurposed into #CMWorld

@wilso411

 

A9: Step one, in any workflow, is knowing your intended audience. #cmworld

@irahaberman

 

@CMIContent A9: Yes! Goals are so key here! With goals you know every direction content can go and be effective. #CMWorld

@Content_Boost

 

@michelelinn @minali_shah @noyesjesse try to find solutions w/in the team to change the deadline or work-around them #cmworld

@jasongalliger

 

A9 Yes. You can build style guide as part of content workflow which would advise on future/repurposed content. #cmworld

@SusynEliseDuris

 

@PMItv there is a lot to it, but not so much they won’t fill it out. It’s a free download if you want to take a look. #cmworld

@kmullett

 

I’ve found that content and practices that are a little outdated still hang on a while and bleed out slow rather than fast #CMWorld

@PatrickHayslett

 

@iSocialFanz I need to add slideshare to my list of my blog, LinkedIn and YouTube for repurposing my content. #cmworld

@joshmccormack

 

A9. Yes, but be careful in remembering that cross platform content does not always translate. Speak the right language #cmworld

@DomGarrett

 

@michelelinn @minali_shah @noyesjesse basically having more contingency plans than jack bauer #cmworld

@jasongalliger

 

So smart. MT @sixswansstudios @aronlink @tracibrowne Teachers have a lot of experience breaking things down,making them digestible. #cmworld

@EmmaCunningham

 

Thanks, @CMIContent sorry I was late the #CMWorld chat

@Ramon_DeLeon

 

i believe the attention span of a digital audience (and other factors) are diff …teachers and/or common ppl can learn to write… #cmworld

@aronlink

 

@DomGarrett Absolutely – that’s a great point! #CMWorld

@CMIContent

 

A9 repurposing should definitely be a part of your workflow…a key part #cmworld

@tracibrowne

 

@Ramon_DeLeon @CMIContent Love that you are here! Your stuff is epic. #cmworld

@DomGarrett

 

A9: Workflow especially helps re-purpose content that was created prior to using workflows #CMWorld

@PatrickHayslett

 

A9: Our content calendar is our bff — we can plan the content creation & recycling all at once. #CMWorld

@PMItv

 

Ha! I’d love to be Jack Bauer of editorial planning! @jasongallige @minali_shah @noyesjesse #cmworld

@michelelinn

 

let’s face it …if writers knew exactly what works in digital, 50% of content wouldnt go unread #cmworld

@aronlink

 

@CMIContent Thanks. It is the right safe guards, “value checks” and workflows that make it run smoothly. #cmworld

@DomGarrett

 

@PatrickHayslett So you’re pulling evergreen content into your new content marketing workflow? Great! #CMWorld

@CMIContent

 

@michelelinn You already are. I am far enough to dare to tell you that. @cmcphillips is too close 😉 #cmworld

@NenadSenic

 

@michelelinn Yes, I think that is exactly why a Kanban board works for me. There is a visual flow of work #CMWorld

@billcush

 

@aronlink what aren’t they getting? is it SEO? how to write for diff platforms? #cmworld

@jasongalliger

 

@CMIContent @PatrickHayslett I like to have a balance between evergreen and timely/relevant content. Mix it up! #cmworld

@EmmaCunningham

 

Q10: What do you wish you had known when developing your workflow? #CMWorld

 

@aronlink That’s true. But “Whats working” is always changing. It is what makes the evolution fun. #cmworld

@DomGarrett

 

therefore, you could be a life-long writer, teacher, plumber ..to a certain extent – this medium is a wide open field! #cmworld

@aronlink

 

@aronlink Other examples exist where attention spans are short, but trained/experienced writers are still best choice #billboards #CMWorld

@mikemyers614

 

@michelelinn @minali_shah @noyesjesse Remember, every Jack needs a Chloe. #CMWorld

@wilso411

 

@tracibrowne @mikemyers614 @aronlink That’s the problem with a lot of the content on the web. Many tools, little talent. #CMWorld

@EatSeeDoBlog

 

@CMIContent Yes, new workflow seems to put a timely spin on evergreen content if that contradiction makes any sense #CMWorld

@PatrickHayslett

 

@mikemyers614 i dont disagree #cmworld

@aronlink

 

A10: When I first started out? I wish I had known about automated workflows. Would have saved me tons of time. #CMWorld

@noyesjesse

 

A10 How to deal with clients’ approval if being outsourced help. They don’t care about workflow, rather results #cmworld

@NenadSenic

 

 “@iSocialFanz: Solve a Problem, #ShowUcare, Listen to what your community complains about.. Give them value& They will reward you! #CMWorld”

@Peggy_Kel

 

A10: I also wish I had put more effort into making workflows visible. Visibility is key to alignment. #CMWorld

@noyesjesse

 

@aronlink True. But value is value. New, original, good content that makes a difference for readers works. #CMWorld

@sixswansstudios

 

You are too sweet, but I am learning something new every day! @NenadSenic @cmcphillips #cmworld

@michelelinn

 

A10: If your workflows and calendar aren’t visible, it’s damn hard to sustain enthusiasm around content. #CMWorld

@noyesjesse

 

A10: I wish I had known how useful it can be to use a creative brief as early workflow stage #CMWorld

@PatrickHayslett

 

A10: not to be wed to existing workflows, to always question analyze and change what isn’t working and have the confidence to do so #cmworld

@jasongalliger

 

A10: I wish I knew that there is also a workflow to a workflow. You can’t just set it and forget it. It needs to evolve. #cmworld

@irahaberman

 

rather than just diving in #CMWorld

@PatrickHayslett

 

I think I’m finally catching on…pitching a tool here @mikemyers614 @aronlink @sixswansstudios #CMWorld

@tracibrowne

 

@irahaberman Yes – no “one and done” in this business! #CMWorld

@CMIContent

 

@CMIContent A10: Where the potential disruptions in workflow reside: from content development to design to approval to deployment. #CMWorld

@wilso411

 

@minali_shah Do you have support of people who are more senior than them? Exec buy-in is key #cmworld

@michelelinn

 

@EatSeeDoBlog Too many “me, too’s” Be different. Too much same content. Blame a lot on lack of writing skill. #cmworld

@SusynEliseDuris

 

@CMIContent A10: Wish I’d known how many external pop-ups would interfere with workflow. Learning to work those into the plan. #CMWorld

@ChoreoComm

 

@wilso411 That sounds more like a superpower than a “wish you’d known!” If only it was all that easily identifiable and tangible. #CMWorld

@CMIContent

 

@tracibrowne @mikemyers614 @sixswansstudios no pitch …just don’t think professional writers have ‘locked up’ the digital world #cmworld

@aronlink

 

A10: The hardest part is knowing where to start and how to plan for the “what ifs” #CMWorld

@PMItv

 

@wilso411 @michelelinn @minali_shah @noyesjesse http://giphy.com/gifs/p0FCDI7VlexFe #cmworld

@DomGarrett

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

@ChoreoComm That’s a great point – lots of other things each day aside from barreling through the workflow. #CMWorld

@CMIContent

 

@CMIContent Ditto on visibility. Lets team members all feel they are rowing in the same direction and facilitates collaboration. #CMWorld

@Content_Boost

 

@irahaberman Agree. A lot of times have to bktrack. But good process to see what works/what isn’t. Maybe chance to disrupt process. #cmworld

@SusynEliseDuris

 

@PMItv So how do you start? #CMWorld

@CMIContent

 

Thanks to @noyesjesse for joining us on our #CMWorld chat today on #contentmarketing workflow!

@CMIContent

 

@CMIContent Aren’t all CM’s superheros, though? #CMWorld

@wilso411

 

@Content_Boost Yes – gone are the days of autonomy and silos. #CMWorld

@CMIContent

 

@SusynEliseDuris @EatSeeDoBlog Happens when writers learn copywriting concepts but only apply the template example of the concept #CMWorld

@PatrickHayslett

 

Thanks @noyesjesse for your insights…Now beam me to #Boulder. 🙂 #cmworld

@SusynEliseDuris

 

@wilso411 We try to be, that’s for sure! #CMWorld

@CMIContent

 

@SusynEliseDuris @EatSeeDoBlog Repeat formulaic headlines abound #CMWorld

@PatrickHayslett

 

Ciao all. Gotta go! #CMWorld

@billcush

 

Thanks everyone for your insights, and i hope you all become the jack bauer’s of content marketing #cmworld

@jasongalliger

 

On next wk’s #CMWorld twitter chat we talk moments of inspiration w/@TPLDrew: http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@DomGarrett @CMIContent my pleasure! Great chat. #CMWorld

@noyesjesse

 

@lindadessau @wilso411 Ha – yes we did! #CMWorld

@CMIContent

 

@PatrickHayslett @EatSeeDoBlog Templates are a guide, not gospel. #CMWorld

@SusynEliseDuris

 

@billcush Thanks, Bill! Have a great one! #CMWorld

@CMIContent

 

TY for chat – really important topic I enjoying learning about #CMWorld

@PatrickHayslett

 

Great chat today, we look forward to coming back! It was nice to chat with all of you. Thanks @CMIContent for hosting #CMworld

@AugeoGreer

 

@NenadSenic @TPLDrew He is indeed! Prepare to be inspired! #CMWorld

@CMIContent

 

@jasongalliger Here’s to you…http://giphy.com/gifs/foxtv-fox-24-jack-bauer-5xtDarE8Eu8Fbat8LMk #cmworld

@DomGarrett

 

@minali_shah Is writing (or whatever task) something that those people have an incentive to do? Does it mesh with their goals? #cmworld

@michelelinn

 

@AugeoGreer Thank you for joining us! #CMWorld

@CMIContent

 

Thanks @noyesjesse Great chat! I’ll definitely be back! #CMWorld

@sixswansstudios

 

Big thanks to @noyesjesse and everyone. Who knew workflow could be so much fun! #cmworld

@michelelinn

 

See @noyesjesse + 100 other speakers at #CMWorld in Sept! Join us in #CLE: http://t.co/g3NJdAbCQ6. #contentmarketing

@CMIContent

 

@CMIContent Asses the situation/goals & start a discussion w/ key stakeholders to est. a process. Then adapt/repeat as needed! #CMWorld

@PMItv

 

#CMWorld A9: Evaluating repurpose opportunities should be a step in the workflow. Maybe after “review metrics”?

@Christal_Guziec

 

A10: @CMIContent #cmworld What data I want my workflow to generate & what will I do with it.

@Ramon_DeLeon

 

Great chat #CMWorld! This kit actually has worksheets for building content pillars. —> http://content.kapost.com/content-marketing-production-templates?id=701E0000000AgzY&source=twitter

@andrewjcoate

 

@PatrickHayslett @SusynEliseDuris I blame it on the “we need content” culture. What do you need it for should be 1st question #CMworld

@EatSeeDoBlog

 

Thanks everyone…will be checking out @noyesjesse and @kapost #cmworld

@tracibrowne

 

@CMIContent thanks for hosting! Thanks to @noyesjesse & everyone for the chat! Glad I could participate in my first #cmworld

@iLBuild

 

@CMIContent These #cmworld chats pass by much faster than 1-hour crossfit sessions 🙂

@NenadSenic

 

Thanks so much @CMIContent for one HECK of a chat today! Big ups. #cmworld

@DomGarrett

 

@minali_shah SMEs need to have reason to participate; needs to align with their goals. Senior mgt may be able to help with that. #cmworld

@michelelinn

 

@jasongalliger Sure hope so…after all, “Hundreds of thousands of lives are at stake!” #CMWorld

@wilso411

 

@minali_shah Best of luck with your project and obstacles. At the very least, a great learning experience #brightside #cmworld

@michelelinn

 

@DomGarrett Thanks, Dominick! So glad you could join us! #CMWorld

@CMIContent

 

@iLBuild Great to connect — and thanks for all of the tips today! #cmworld

@michelelinn

 

@tracibrowne @noyesjesse @kapost Thanks, Traci! They’re great! #CMWorld

@CMIContent

 

@iLBuild We are so glad that you did! Hope to see you back next week. #CMWorld

@CMIContent

 

@NenadSenic If only these chats gave us crossfit abs… #CMWorld

@cmcphillips

 

@DomGarrett Fantastic! We love new (and smart!) chat friends! See you next week! #CMworld

@CMIContent

 

@cmcphillips Yeah, my next goal is to be the sexiest attendee at #cmworld one day. Although it’s gonna be hard to beat @bernieborges guns 😉

@NenadSenic

 

Read this =>Content, Trust, & the Power of Influence by @crestodina http://spinsucks.com/marketing/content-trust-power-of-influence/ via @SpinSucks #cmworld #content

@heidicohen

 

@cmcphillips @NenadSenic The muscles in my hands and fingers are toned thanks to #CMWorld. 🙂

@SusynEliseDuris

 

@michelelinn thank you! Looking forward chatting more with you #cmworld

@iLBuild