Content Marketing World | Content Marketing World Slide Presentations

Below are the available slideshow presentations from Content Marketing World 2011. All presentations require a password given to you at the event. Currently, the slides below are available for attendees only.

“The 90 Day Social Web Brand Management Plan” (Workshop)
Robert Rose & Michael Weiss

“Real-Time Content Marketing”
David Meerman Scott

“Fascinate”
Sally Hogshead

“Transforming a Large Organization into a Content Machine”
Todd Wheatland
Head of Global Marketing, Kelly Services

“The Role of Content and Storytelling in Today’s Integrated B2C“
Michael Weiss, Managing Director, Figure 18
Ellen Moreau, VP Marketing Communications, Sherwin Williams
Simon Kelly, COO, Story Worldwide
Moderated by Jeff Rohrs, Exact Target

“Emotion and Storytelling: Growing Your Small Business/Non-Profit by Pulling the Heart Strings” (NO SLIDES)
Regina Brett, Best-Selling Author and Columnist

“No Theories Allowed: Managing Content Marketing for B2B Brands” (individual presentations below)
Gary Spangler, Marketing Manager, DuPont
Michael Procopio, Social Media Strategist, HP Software
Arnie Kuenn, CEO, Vertical Measures

“The Missing Link: Content Marketing for Internal Audiences”
Rob Pasquinucci, Content/PR Strategist, Luxottica

“Content from Anywhere to Anywhere: Content Marketing for Acquisition”
Chris Baggott, CEO, Compendium

“Turning Your Non-Profit into a Newsroom”
Thom Ruhe, Director of Entrepreneurship, Ewing Marion Kauffman Foundation
Clyde Miles, Partner, Optiem, a Division of Adcom

“Results-Driven Blogging for B2B Brands”
Alison Bolen, Content Editor, SAS

“Intel Inside Out: How to Globalize Your Editorial Planning“
Pam Didner, Global Integrated Marketing Manager, Intel

“Harnessing the Power of Participation Creation“
Andrew Davis, Partner, Tippingpoint Labs

“Rise of the SuperFans: Growing TV Audience by Empowering Digital Communities”
Josh Richman, Vice President of Marketing, WGN America and Keith Blanchard, Creative Director, Story Worldwide

“7 Content Ideas to Blow Up Your Small Business in 12 Months or Less”
Marcus Sheridan, CEO, River Pools & Spas

“10 Lessons Learned When Transforming a Professional Services Firm into a Content Factory”
AJ Huisman, Marketing Director, Kennedy Van der Laan

“Content Marketing Metrics: Justifying Content Marketing Spending”
Jay Baer, Author, The Now Revolution
Shaku Selvakumar, Worldwide Strategist – Web and Social, IBM Software Group
Cam Brown, CEO, King Fish Media
Lynne Esparo, VP Marketing, Nuance Communications

moderated by Gordon Plutsky, Chief Marketing Officer, King Fish Media

“How to Develop a Content Strategy that Works”
Jonathan Byerly, Director – Online Content, Dell

“Regulated Content Issues: The Importance of Policies and Processes for Content in the Financial and Healthcare Industries” (NO SLIDES)
Katie Herbst, eMarketing Director, Westfield Insurance
Brent Williams, Director of Professional Services, Knotice, Ltd.
Scott Linabarger, Director of Digital Marketing, Cleveland Clinic
Moderated by Chris Seper, CEO, Med City Media

“Build a Better Buyer Experience with Marketing Content [B2B]”
Ardath Albee, CEO, Marketing Interactions

“You’ve Got Content…Now What?: Tactics and Strategies for Helping Your Content Be Found” (NO SLIDES)
Lisa LaCour, VP Marketing, Outbrain
Amy Laskin, Director of Content Strategy, Ogilvy
Michael Pranikoff, Global Director – Emerging Media, PR Newswire

Moderated by Michael Marzec, President, Smart Business Content Marketing

“A Content Marketer’s Guide to Social Media and Search Strategy”
Lee Odden, CEO, TopRank Online Marketing

“The Content Rules for Marketing Executives”
Content Rules Co-Authors Ann Handley and C.C. Chapman

“Content Curation: An Underutilized Asset for Improving Marketing Results”
Susan McKittrick, Analyst, Patricia Seybold Group

“How to Really Tell if Your Content Marketing is Working: The Content Marketing Measurement Roadmap”
Jason Falls, CEO, Social Media Explorer