Content Promotions: A #CMWorld Twitter Chat with Kristi Hines

Capture-2A huge part of content marketing is what happens to your content after it is produced. Kristi Hines joined our recent #CMWorld Twitter chat for an insanely useful conversation on content promotion techniques.

Read more from Kristi on the CMI blog or check out our articles on content promotion.

Q1: What is new in the world of content promotions? #CMWorld

@MarisaH92

A1: Honestly that’s what I’m here to find out. #CMWorld https://twitter.com/CMIContent/status/669200082625888256

@kikolani

A1 1/2: Over the last couple of years, there have been lots of improvements to paid advertising for content promotion. #cmworld

@kikolani

A1 2/2: You don’t need a large audience to get your content out there. You can use it to grow your audience on social and email. #cmworld

@morgancarrie

A1. @kikolani Paid advertising is virtually a “must do” these days to help content be seen. Organic reach is harder than ever. #cmworld

@eCopyDesk

A1: I would have to say social media promotion is picking up pretty fast, Facebook’s lead ads are one example. #cmworld

@JohnnyZ1959

Good question! #cmworld https://twitter.com/CMIContent/status/669200082625888256

@paige_unt

A1: not really sure I’m hoping to learn more from participating in this chat! #cmworld

@Mr_McFly

A1: New in content: where you publish said content. People are FINALLY realizing it’s good to publish where the READER wants it. #CMWorld

@BetsyDaitch

Not ‘new’, but evolving–the use of data to make content distribution to the right audience more accurate. #CMWorld https://twitter.com/CMIContent/status/669200082625888256

@martinlieberman

A1 What’s new is the number of options you have for reaching your audience. Also, the high standards they have. #cmworld

@kikolani

A1: Plus, if you take advantage of custom / tailored audiences on FB & Twitter, you can get your content to an exact audience. #cmworld

@amitykapadia

A1: Repurposing content to fit the channel, it’s not new but there are new tactics and tools out there to help do this easier now #CMWorld

@netvantage

A1: The rate at which content is produced and shared. Not really new, but it is out faster than ever on multiple channels. #cmworld

@morgancarrie

A1. Use of live-streaming tools like Blab and Periscope are starting to gather a bit of steam as a content promotion tool. #cmworld

@varunkr842

A1 #InfluencerMarketing kind of paid, automation & real time monitoring in #Content promotion #CMWorld https://twitter.com/CMIContent/status/669200082625888256

@Magnani_Dot_Com

A1 Social media promotions are massive right now and have huge potential. #CMWorld

@kikolani

A1: And content creators with any budget can use services like @Outbrain to reach larger audiences. #cmworld

@MusicAdamT

A1: You want something new? Boom. http://abaforlawstudents.com/ #CMWorld

@CMIContent

@amitykapadia we’re big fans of repurposing here at CMI #cmworld

@mikemyers614

A1: It’s no longer enough to simply create great #content. You have to give it a boost so it can be seen. #CMWorld

@GreenRope

A1: I think posting and strategically promoting via social channels is key #Facebook #CMWorld

@360_Immersive

#CMworld A1: Gotta go with 360 video! That’s why we created this account and are here today 🙂 It’s certainly a game changer.

@suddenlyfrugal

A1: Have no idea. Hope to learn that today! #CMWorld https://twitter.com/CMIContent/status/669200082625888256

@JS_insidepitch

A1:I’m not sure new, but an emphasis on native ads and paid content. Ultimately, great storytelling wins paid/organic. @CMIContent #cmworld

@eCopyDesk

A1: content promotion has become much more targeted now. No more shooting in the dark, you can customize your ads the way you want. #cmworld

@Magnani_Dot_Com

@mikemyers614 Exactly. You can best looking sit eon the web, but if no one is driven to it…so what? #CMWorld

@village_print

@CMIContent A1: Content promotions have shifted to their audience across the years. Utilization of modern fades and lingo #CMWorld

@CMIContent

@360_Immersive and with its integration on Facebook now, there’s a lot of opportunities! #cmworld

@martinlieberman

@MusicAdamT Boom! You guys just launch that? Congrats! Looks great. #cmworld

@Magnani_Dot_Com

@mikemyers614 Man, haven’t had to type this fast in awhile. And it shows. #sillythumbs #CMWorld

@billgreider

@varunkr842 works especially well on #Instagram. #CMWorld

@morgancarrie

A1. Repurposing is becoming more and more important as a way to promote one idea across all types of content. #cmworld

@tweetcargo

@morgancarrie @kikolani Very true, with so much content “noise” out there, paid advertising is becoming increasingly important. #CMWorld

@torriegundersen

A1) There are so many options to promote your content. From Instagram opening up ads to live streaming such as Periscope #CMWorld

@mikemyers614

@Magnani_Dot_Com Yeah, this one is kinda crazy…but fun! #CMWorld

@Perfect_Search

@martinlieberman @CMIContent Good point! The tech isn’t just changing, but people’s expectations of content are definitely higher. #cmworld

@atxcopywriter

@CMIContent Could use some clarifying of the term: do we mean tactics to promote content, or promotions made via content? #CMWorld

@martinlieberman

@wb_mase @CMIContent If people are gonna let you into their news feeds, they want it to be worthwhile. #CMWorld

@MusicAdamT

@martinlieberman Thanks! We’re in “soft launch,” but yeah, we’re live as of Monday. #CMWorld

@MarisaH92

@morgancarrie Learning that as well. It’s crazy to think all of the different ways it can be reshaped. #CMWorld

@darcyschuller

A1: With Twitter social proof no more… will be interesting to see the impact (or no impact) this has on content promotion #CMWorld

@village_print

A1: Content is reaching the right audience and giving value. #CMworld

@danielleadairz

A1: Paid ads (especially FBs retargeting which is very good!) + native ads are big right now for content marketing #cmworld

@bendgibbons

@JeremyBednarski @mikemyers614 @martinlieberman @CMIContent Takes place way way back, somewhere else… or so I hear. #CMWorld

@varunkr842

@billgreider Almost every platform #CMWorld

@JeremyBednarski

A1: We’ve tested Facebook unpublished (or dark) posts to varying success. Great targeting capabilities though. #CMWorld

@mikemyers614

Good question…#CMWorld https://twitter.com/atxcopywriter/status/669201332876656641

@360_Immersive

@CMIContent Perhaps that’s the most exciting thing. No extra software needed and a subscriber base of over 1 billion! #cmworld

@CoyoteLogistics

A1: We consistently heard about paid advertising at #SMWChicago  (Can you believe you reach only 6% of your audience organically?) #CMWorld

@billgreider

.@morgancarrie good point. Live reviews, etc. Like @mashable does with #TechTuesday  #CMWorld

@morgancarrie

A1. We have to become more intelligent about taking one effort, one piece of content, and promoting it more strongly. Use it! #cmworld

@BobWest2

@CMIContent Our B2B clients are coming to realize that push is a must to critical mass of eyeballs on content. #CMWorld

@Magnani_Dot_Com

@atxcopywriter @CMIContent Why not both?! #CMWorld

@kikolani

@atxcopywriter @CMIContent I’m talking about ways to promote content. 🙂 #cmworld

@Flare_Agency

A1 Storytelling and providing real value where people can learn about something or gain entertainment value from #CMWorld

Q2: Which methods of content promotions are tried and true? #CMWorld

@CMIContent

@atxcopywriter sorry about that. Tactics to promote content. #cmworld

@dswebsme

A1: Not “new” but #socialmedia continues to transform how we reach new audiences with content. @CMIContent @kikolani #cmworld

@martinlieberman

@Perfect_Search You’re competing for attention with what actual friends are sharing. Gotta be good enough! #CMWorld

@tweetcargo

@eCopyDesk Customization is key with content. Which is why the extra step of knowing who your audience is so important. #CMWorld

@JS_insidepitch

@martinlieberman @wb_mase @CMIContent Absolutely Martin. #CMWorld

@morgancarrie

A1. Many of us still write a piece of content and move on – not investing enough effort in promoting it. Equal importance. #cmworld

@suddenlyfrugal

Great question @atxcopywriter @CMIContent #CMWorld

@kikolani

@atxcopywriter @CMIContent Ideally, you should be promoting something of yours in your content, then promoting that content. 🙂 #cmworld

@MarisaH92

A2: Email lists still seem to be doing well for us. Gets our content to the largest audience. #CMWorld https://twitter.com/CMIContent/status/669201591082201088

@Magnani_Dot_Com

@CMIContent Integrated. Integrated. Integrated. Reach your target in multiple areas, because they are not in one location. #CMWorld

@renepower

A1 #cmworld What’s new in content promotion? >> Lots of answers saying advertising – cheap social – but what about good ole digital PR?

@Flare_Agency

A1 Standing out from the crowd with all of the noise in today’s increasing popular social platforms and search results #CMWorld

@kikolani

A2: I always get my best response from emailing my list. So be sure to build one if you haven’t already. #cmworld

@atxcopywriter

@kikolani @CMIContent Got it. Thanks! Then for A1: I say a growing need to interact in communities #CMWorld

@morgancarrie

A1. I love to see multiple VISUALS created for one piece of content, multiple tweets – what can you repurpose quickly? #cmworld

@mikemyers614

A2: Okay, here it comes…it depends on the #audience. What works for #AARP members won’t work for #Millenials  #CMWorld

@theterencejohn

@JeremyBednarski Facebook targeting is impeccable. Goes even as local or niche as possible. #CMWorld

@kikolani

A2: From there, multiple social media promotions of content. Not just once, but several times over days, weeks, and even months. #cmworld

@BobWest2

@mikemyers614 Especially true in our niche markets where a universe might only be 50k people. No push = no impressions. #CMWorld

@SFerika

A1 It’s become easier to convince clients that it’s important to spend as much time+$ on promoting content as you do producing it. #CMworld

@Magnani_Dot_Com

@mikemyers614 Or, it may! Test and test and test! #CMWorld

@Erin_E_Palmer

A1: The tactic isn’t new, but audience personalization has come a LONG way w/ tools to target the person you want to the content. #CMWorld

@CTrappe

Write in a way that Google search helps with promotion, too. #cmworld #seo

@BetsyDaitch

A2: For B2B, highly recommend @LinkedIn sponsored posts, automated email nurturing campaigns & blogging. #CMWorld https://twitter.com/CMIContent/status/669201591082201088

@KipMeacham

A2. #SocialProof  Activities that appeal to the “everyone else who is cool is doing it, so I should, too.” #AppealToVanity #cmworld

@renepower

A1 cont #cmworld “content promotion’ – Don’t forget simple things like emails, using your email footer, home page space # boxes/banners

@Mr_McFly

A2: Partial list:1. Quality content.2. Email.3. Social media share.4. Video.5. In-person. Just to name a few. #CMWorld

@CTrappe

Search engines are people, too. #seojokes #cmworld

@CrowdContent

A1) While paid/promo’d content is great for traffic for A/B testing, it’s also important to note consumers are wary of “sponsored” #cmworld

@JacksonSalzman

Warm leads are always better than cold (social advertising) #cmworld https://twitter.com/kikolani/status/669201843168387072

@martinlieberman

A2 Email marketing. Get people to subscribe, and don’t leave it to chance that they’ll see your new content. #cmworld

@netvantage

A2: Word of mouth/social media sharing because they seem to be pretty close to the same thing now. #cmworld

@morgancarrie

A1. Don’t hesitate to craft a half-dozen tweets for one piece of content – several images, too. Really leverage it over time. #cmworld

@mikemyers614

@Magnani_Dot_Com Very true. #CMWorld

@darcyschuller

A2: Tried and True: High-Quality Value-Add Content, Strong Visual Content, Attention-Grabbing Headlines, SEO… #CMWorld

@suddenlyfrugal

A2: I remember getting @LandsEnd catalog with content in it, not just product descriptions. Still used? #CMWorld https://twitter.com/CMIContent/status/669201591082201088

@atxcopywriter

@Mr_McFly But that’s complicated, bc of sites like YouTube/Facebook being designed to keep people on their site (rather than yours) #CMWorld

@MarisaH92

@mikemyers614 Agreed. I think it’s especially difficult on my end to try targeting Gen X-Baby Boomer while being a millennial. #CMWorld

@paige_unt

A2: Having enticing headlines and engaging with consumers through social media #cmworld

@ToddPatton

A2: Email has been proven to get content in front of pot. customers, but social ads are quickly climbing. #CMWorld https://twitter.com/CMIContent/status/669201591082201088

@varunkr842

A2 Emails, #SEO then #SocialMediaMarketing and above all quality #Content #CMWorld https://twitter.com/CMIContent/status/669201591082201088

@Flare_Agency

@morgancarrie That’s an excellent point, how often/how long do you suggest promoting content for? #CMWorld

@amitykapadia

A2: Cross-channel promotion! Don’t forget visible channels like email signatures to use as promotional vehicles #CMWorld @CMIContent

@AlvoHippo

A1: What’s new in #contentmarketing= mobile optimised, customer-centric & customised content that aligns with #business goals. #CMWorld

@village_print

@CMIContent A2: Broadcasting. Current promotions push for engagements and establish a correlation to the audience. #CMWorld

@billgreider

We use paid targeted ads from FB and Twitter with good results. FB has been especially key and drives a ton of traffic to our site. #CMWorld

@360_Immersive

A2: A good mailing list is worth its weight in gold. #CMWorld

@RizzoMB

A2 -email, on site, social. But the key is delivering the right content to right audience. #cmworld

@eCopyDesk

A2: All promotion tools that require you to put in some cash, actually work really well. It’s just hard for us to open our wallets #cmworld

@torriegundersen

A2) If you have a good handle on your audience, social media is a great method. Email is also imperative Be sure to grow that list! #CMWorld

@CrowdContent

@MarisaH92 largest AND most interested/engaged audience, right? #CMWorld

@theterencejohn

@CMIContent A2 – We had varying exps with drip campaigns and it’s pretty worth it given the ROI #CMWorld

@JS_insidepitch

A2:The No. 1 thing for me and my clients is listening. If you don’t know your audience, what you publish is pointless. @CMIContent #cmworld

@MarisaH92

@wb_mase Us too. We send one out every Monday morning and that’s usually what drives the most traffic/shares. #CMWorld

@suddenlyfrugal

#CMWorld A2: Are marketers using memes to get content to go viral?

@eCopyDesk

A2: This is true for AdWords and social media promoted content. #cmworld

@BobWest2

@CMIContent A2 I hate to say it but nothing works in our markets like email. Social engages but still too few eyeballs. #CMWorld

@waynemountan

http://ift.tt/1Wc4D9D A2 Emails, #SEO then #SocialMediaMarketing and above all quality #Content #CMWorld https://twitter.com/CMIContent/status/669201591082201088

@morgancarrie

Q2. Creating a quote image for LinkedIn, FB and/or Twitter, then link back to the content. Simple visuals work! #cmworld

@MarisaH92

@CrowdContent Absolutely! Just didn’t have enough characters to say it. 😉 #CMWorld

@KipMeacham

A2. One word (hashtag, that is): #CatVideos #cmworld

@Ozaemotion

@CMIContent A1. Try to use Snapchat for content promotion that drives the good amount of traffic to your site! #cmworld

@morgancarrie

A2. Visuals not only help with content promotion, but used right, build trust signals and reputation. #AboveTheNoise #cmworld

@ToddPatton

A2: Email has been proven to get content to potential customers, but social ads are quickly climbing. #CMWorld https://twitter.com/CMIContent/status/669201591082201088

@dswebsme

A2: We’ve had a lot of great success with influencer-based promotions. The key to success there is research! #cmworld

@village_print

A2: The idea of just Broadcasting is dead and gone. The audience wants content that gives value and relate to. #CMWorld

@yourdigitalpaws

A2: #emailmarketing to begin with.. @CMIContent #CMWorld

@Erin_E_Palmer

A2: Creating the right images to promote across each social channel, in emails and in the actual content. People heart pictures! #CMWorld

@RizzoMB

A2 -email, on site, social. But the key is delivering the right content to the right audience. #cmworld

@SFerika

A2 I like to use promoted social, SlideShares, infographics, social images and blog posts to promote my core content pieces. #CMworld

@wb_mase

@MarisaH92 I can say the same from my experience as well. #CMWorld

@morgancarrie

@Erin_E_Palmer And I heart that tweet! LOL #cmworld

@Perfect_Search

A2 Being connected to your audience is truly a tried & true #contentmarketing tactic. Format can change over time, but this doesn’t #CMWorld

@MarisaH92

@dswebsme Kid you not, I’m reading about that in “Content Inc.” by @JoePulizzi right now. #CMWorld

@360_Immersive

@CMIContent A2: A good mailing list is worth its’ weight in gold. #CMWorld

@danielleadairz

A2: Email list, social media + organic SEO are still important for content promotion (in that order). #CMWorld

@Mr_McFly

@atxcopywriter It’s not that difficult at all if you do your work and find out where people want their content. #CMWorld

@JeremyBednarski

@MarisaH92 @mikemyers614 I’m on the opposite side, Gen x-er marketing to millennial’s. Luckily, I work with a bunch of millennial’s! #CMWorld

@Magnani_Dot_Com

@WhitneySanchez3 @mikemyers614 Exactly, and that is why we firmly believe in constant analysis and testing. #CMWorld

@tweetcargo

@mikemyers614 Exactly. You have to know your audience and use the method that works best for reaching them. #CMWorld

@larrykim

A1: If you’re doing SEO and content marketing but not remarketing, that’s a huge mistake. 🌟🙌👊#cmworld

@eCopyDesk

A2: The key to effective content promotion are your buyer personas. Here’s a little something on personas http://goo.gl/izE3Kt #cmworld

@netvantage

@suddenlyfrugal We are biting our tongues over that tweet… #GoGreen #cmworld

@renepower

A2 #cmworld ‘Tried and true promotion’: 1. Email 2. Social posts. 3. Social boosting 4. Adding links to bookmarking sites 5. PR 6. SMS?

@KipMeacham

@Erin_E_Palmer So true. Here’s a corollary: “If a picture paints a thousand words, a metaphor paints a thousand pictures.” #cmworld

@MarisaH92

@JeremyBednarski @mikemyers614 That definitely makes it easier. I’m the youngest at work by 15-20 years so I’m in the same boat. #CMWorld

@theterencejohn

@suddenlyfrugal Fluency in #memes and #gifs has been pretty helpful in reaching out to millennial’s #CMWorld

@Flare_Agency

A2 Retargeting content to the exact audience based on tracking data from your site #CMWorld

@morgancarrie

@Flare_Agency Depends if it’s evergreen or time-sensitive, and platform. On Twitter, I push hard for a week, then occasionally. #CMworld

@LUCYrk78

A2 Those that include engaging the people the content is for, and emotionally connecting with them in meaningful ways #cmworld

@SmartSuiteBree

A2: Email is great if you’ve found the secret sauce to get people to open them. Social is still my favorite distribution channel. #CMWorld

Q3: What are some of the common mistakes brands make when creating a promotions plan? #CMWorld

@yourdigitalpaws

A2: … then it depends on your audience and mediums they are on. @CMIContent #CMWorld

@MarisaH92

@CMIContent I really like it so far. Lots of interesting tidbits that I haven’t heard from others but that make complete sense. #CMWorld

@torriegundersen

@Erin_E_Palmer This is good stuff! A lot of brands forget to tailor the content to each channel-each audience is different! #CMWorld

@atxcopywriter

@martinlieberman To be fair, sometimes what friends are sharing is <yawn> worthy #CMWorld

@KipMeacham

A3. Making the activities, stories, etc. all about themselves. #cmworld

@village_print

A2: Bulking email blasting a promotion is gone. Promotions now are hype targeted and altered to connect to the niche. #CMworld

@GreenRope

A2: Promoting via social, specifically Facebook, so you can target and segment your target audience of the content #CMWorld

@billgreider

A2: From my experience 1. Email 2. Well targeted social promotion. 3. Influencer Reviews/promotion #CMworld

@carolcasanova13

A2: #Video, video, video. It’s such a #visual and #engaging vehicle. #CMWorld

@MarisaH92

A3: Promoting a piece of content one time and then never again. If it’s evergreen, it’s still relevant. #CMWorld https://twitter.com/CMIContent/status/669203079208681472

@CMIContent

@KipMeacham amazing there are still brands that do that, right? #cmworld

@Magnani_Dot_Com

A3 Getting too caught up in the prize/package/giveaway component and forgetting the audience. #CMWorld

@morgancarrie

Q3. Not fitting promotion activity to the social platform is a mistake. Organic promotion on Twitter looks different than Facebook. #cmworld

@renepower

A2 2/2 #cmworld Additional tried techniques: 7. Email footers 8. Biz cards 9. Presentations 10. Landing pages (other reading)

@dswebsme

Paid promotions through #Instagram and #Pinterest are HOT topics now. Visual media dominates consumer engagement. #cmworld

@JS_insidepitch

@SmartSuiteBree It certainly is the most fun, isn’t it? Engagement beats analyzing open/read rates of email! #cmworld.

@paige_unt

A3: Not having the consumer in mind when making their promotion plans. #cmworld

@KipMeacham

@CMIContent Alas, ’tis so. #cmworld

@360_Immersive

A3: Not adjusting along the way. Being too rigid. Plans should be malleable. #CMWorld

@theterencejohn

@KipMeacham mmm yes. Right about that. Anything cat-related! #cmworld https://t.co/AaWhtBAAdq

@kikolani

A3: Biggest mistake I see from businesses of all sizes is not actually promoting content. #cmworld

@village_print

A3: Push, brands just Push! Pull content from the audience. Make them feel a part of the promotion. #CMWorld

@ZalkaB

A1 storytelling via different platforms, using advantage of streaming to build and reach your audience #cmworld

@CMIContent

@360_Immersive being fluid is key #cmworld

@eCopyDesk

A2: Simple unboosted social media promotion doesn’t do as well as when you put some muscle into it. (by muscle I mean money) #cmworld

@theterencejohn

@Ozaemotion @CMIContent I, personally, have no exp with #Snapchat TBH. Am I missing a lot? #CMWorld

@Flare_Agency

@SmartSuiteBree Catchy subject titles and the right email list to send to would be the winning combination. It’s the most popular! #CMWorld

@b_rudert

.@CMIContent Failing to adjust the promotion (offer, content, copy, images etc.) for different audiences. #CMWorld

@JohnnyZ1959

A1 Way too much about themselves, not enough on what interests the target #cmworld https://twitter.com/CMIContent/status/669203079208681472

@kikolani

A3: If you create evergreen content, you should create an evergreen promotion strategy for it. #cmworld

@Contenttopia

A3: They don’t actually know where their audience hangs out online and just “spray and pray” promotions. #cmworld

@varunkr842

A3 Irrelevant #storytelling or being too spammy. Not Listening their target market #CMWorld https://twitter.com/CMIContent/status/669203079208681472

@netvantage

A3: Not doing enough research on your target audience and only promoting the content one time. Repurpose and reuse. #cmworld

@paige_unt

A3: Using the wrong platform when trying to connect with a certain audience. #cmworld

@LUCYrk78

A3 forgetting that they aren’t in control of their messaging as much as their consumers are, also not following thru post promo #cmworld

@morgancarrie

A3. Companies still seem to think “if you build (write) it, they will come.” Ha! They don’t! Market your marketing, always! #cmworld

@ToddPatton

A3: It’s key to have your target audience in mind. Never spend time creating content that nobody asked for. #CMWorld https://twitter.com/CMIContent/status/669203079208681472

@Mr_McFly

A3: Publishing content that means more to the brand than to the consumer. #CMWorld https://t.co/OZbfEcV1Mn

@ashley_eining

@CMIContent A3: Not including Retargeting to attract an already relevant audience #CMWorld

@JS_insidepitch

A3:Pushing what you want to tell an audience vs. what they crave to hear. Identify needs, questions, curioisities. @CMIContent #CMWorld

@darcyschuller

A3: Mistake: Not catering and crafting content promotion to each channel or platform specifically (it’s not one-size-fits-all) #CMWorld

@Erin_E_Palmer

A3: Thinking that sharing something on social media is promotion when the social accounts do not have an active audience (yet) #CMWorld

@SmartSuiteBree

@JS_insidepitch Very true, Jeff! But I’m a data nerd that loves to a/b test email layouts, subjects, etc! #CMWorld

@renepower

A3 ‘Content promotion mistakes’: 1. Tailoring for environment e.g. Littering LinkedIn groups with links w/out creating discussions #cmworld

@dswebsme

I’ve really got to pick up my copy @MarisaH92 =] @JoePulizzi is a brilliant content marketer. #AlwaysLearning #cmworld

@JeremyBednarski

A3: Not understanding where their customers are and not customizing the message to the specific platform. #CMWorld https://twitter.com/CMIContent/status/669203079208681472

@morgancarrie

@SmartSuiteBree @JS_insidepitch #NerdsUnite #cmworld

@wb_mase

@CMIContent A3: Not proactively promoting the plan from the beginning to the end. #CMWorld

@RizzoMB

A3- the biggest issue is companies don’t understand their brand, and create content doesn’t grow their brand #CMWorld

@SmartSuiteBree

@Flare_Agency I couldn’t agree more! A/B test to see what works better! #CMWorld

@torriegundersen

A3) Think of all your channels *before* you blast the promotion. Social deserves a well thought out plan #CMWorld

@bendgibbons

A1: According to @Sorc_d during #CMWorld, reaching consumers where they are! https://t.co/rK1x0EjDKC

@village_print

A3: Creating no Call-To-Action or not getting the audience involved. Create a lasting relationship, not a transaction. #CMWorld

@MarisaH92

@kikolani I’ve seen plans that go from hours to a month after, but what do you do with it after that? Every 3 months? Yearly? #CMWorld

@suddenlyfrugal

Here you go! @JeremyBednarski @CMIContent @mikemyers614 #CMWorld @UMich https://t.co/XRCLR40P1e

@yourdigitalpaws

A3: a. Brands don’t listen; b. Push too hard for a sale; c. Have very low #customerservice standards @CMIContent #CMWorld

@Erin_E_Palmer

@torriegundersen Yes! And when the sizing is off, the message can be skewed! #CMWorld

@varunkr842

@JS_insidepitch @CMIContent In short monitor and listen #CMWorld

@CMIContent

@dswebsme @MarisaH92 well, after the chat, we’re randomly choosing 3 participants to receive an audiobook copy so… #cmworld

@amitykapadia

A3: Not changing the message for the channel or audience, tweak your language to talk the same talk as your listeners #CMWorld @CMIContent

@WhitneySanchez3

A3: Pushing messages at the audience, and inconsistent messages across platforms @CMIContent #CMWorld https://twitter.com/CMIContent/status/669203079208681472

@SmartSuiteBree

@morgancarrie @JS_insidepitch #winning #CMWorld

@JohnnyZ1959

Brilliant. #cmworld https://twitter.com/kikolani/status/669203502296670208

@larrykim

A3) Using useless MARKETING metrics that are probably bringing more harm than good. 🙅#CMWorld

@theterencejohn

@CMIContent Promotions that are insert-company-here-kind. Very vague and not brand inclusive/specific. #CMWorld

@renepower

A3 2/2 ‘Content promotion mistakes’ 2. When the content isn’t good enough or targeted enough in the first place #cmworld

@tweetcargo

A3: Promoting content that fails to resonate with the brand’s voice and values. Being genuine is key. #CMWorld

@Flare_Agency

@Erin_E_Palmer Alternatively, some get stuck thinking they don’t have an audience and don’t see a point in spending time and effort #CMWorld

@pisarose

A3: Not investing time and thought into varying promotional messages. If your content is rich, this shouldn’t be a problem. #cmworld

@CrowdContent

A3) Mistake? Marketing can make a promo plan w/o making sure it’s directly in line with overall business goals. Synergy is a must! #CMWorld

@danielleadairz

A3: Too many sales pitches without enough valuable content + story telling alongside it #CMWorld

@MarisaH92

@dswebsme I hadn’t heard of him before until my boss suggested I read it. Definitely worth it. #continuallearner #CMWorld

@theterencejohn

@360_Immersive Indeed, evaluate every step of the way and adjust. #CMWorld

@Flare_Agency

@darcyschuller Agreed! The time and effort it takes to craft content tailored to each platform is def. overlooked! #CMWorld

@kikolani

@wb_mase @CMIContent You can Brady. Just give the posts variety – one link, one photo, and one video. #cmworld

@village_print

A3: The acceptance of failure and innovation. You must be willing to change to better cater to your audience. #CMWorld

@AlvoHippo

Most companies have difficulties getting to grips with #contentmarketing. Forrester survey findings-most #B2B content is cr*p. #CMWorld

@JohnnyZ1959

A3 Also, so much has nothing memorable to it. A big blah blob w/o anything catchy, interesting, share-worthy. #cmworld

@MarisaH92

@CMIContent @dswebsme Whoever gets it is definitely a lucky duck. It’s some great stuff. I’ve gone through half of it in a day. #CMWorld

@CMIContent

@profplays great responses! Remember to include the #CMWorld hashtag so our other participants can see your answer!

@torriegundersen

YES! #CMWorld https://twitter.com/b_rudert/status/669203484915404800

@SmartSuiteBree

A3: Brands often forget to include engagement as part of their promotion strategy. They turn into self-promoters and broadcasters. #CMWorld

@JS_insidepitch

@SmartSuiteBree @morgancarrie Old world = Blondes have more fun. New World = SoMe’s have more fun!#CMWorld

@kikolani

@MarisaH92 I go weekly on some content, depending on its relevance over time. #CMWorld

@morgancarrie

A3. Not taking advantage of low-hanging fruit wins. What are the fast, simple ways to promote your content? Make them a habit. #cmworld

@Erin_E_Palmer

@Mr_McFly Yes, yes, yes! I see this all the time. It needs to go back to the audience, always. #CMWorld

@MaureenOnPoint

A3: Nurture, nurture, nurture. Putting content out in the world is great, but ensuring that people don’t forget about it is key. #cmworld

@theterencejohn

@Contenttopia Ha, ‘spray and pray.’ Similar to what I deem using a rifle approach instead of shotgun-ing audiences. #CMWorld

@mikemyers614

A3: Many #marketers (often with sales right behind them) hurry to create #content before they have done the strategic work. #CMWorld

@Perfect_Search

A3: Being static & too focused on your own brand. The overarching theme of bad CM is not changing & connecting w/audience. #CMWorld

@bendgibbons

A2: Found that e-mail is the best driver for guiding folks to the platforms you want them to engage. #CMWorld

@MarisaH92

@kikolani Thanks. I’ve been trying to figure out how to do it and we have a TON of evergreen content. Might try that. #CMWorld

@GreenRope

A3: Creating content just to create it, not thinking about what answer it’s providing to their audience #CMWorld

@360_Immersive

@JeremyBednarski yes that’s where using all-encompassing software like @hootsuite can hurt brands more than help them. #cmworld

@CrowdContent

@tweetcargo Agreed! Being genuine = transparent = great content marketing = more trust = more sales. #Cmworld

Q4: What are your favorite non-obvious ways to promote content? #CMWorld

@MaureenOnPoint

This is an easy trap to fall into. Engaging with your SMEs and the industry direction is key. #cmworld https://twitter.com/mikemyers614/status/669204451098558465

@bendgibbons

Well said. #CMWorld https://twitter.com/marisah92/status/669203292266831877

@JS_insidepitch

@SmartSuiteBree I’m the same nerd, that tries to figure out which image/headline/copy works best w/ which platform. A/B/C & 1/2/3/4 #cmworld

@dswebsme

@CMIContent @MarisaH92 I certainly can’t say no to that. Have to admit I’m an “old fashion” reader though. Love hardcopy =] #cmworld

@netvantage

@mikemyers614 Yes, such a big problem! #cmworld

@darcyschuller

A3: Mistake – Thinking about your content promotion plan AFTER your content is completed. #CMWorld

@morgancarrie

@AlvoHippo HUGE. #cmworld

@Perfect_Search

@MaureenOnPoint So true! It’s easy to exert energy into creating fantastic content–but it’s not worth it if no one sees it. #cmworld

@pisarose

A4: A quirky image and a teaser. #cmworld

@js_mack

A4) With FTC requirements is there such a thing as non-obvious ways to promote now? #CMWorld

@Flare_Agency

@pisarose It’s a necessity too to vary promotions based on platform needs and best practices! Many seem to forget! #CMWorld

@tweetcargo

@morgancarrie Don’t want to miss the opportunities that are already there. That’s for sure. #CMWorld

@Mr_McFly

A4: Sharing earned content. It’s the best. #CMWorld https://t.co/DeTehauntZ

@renepower

A3: 3. Have a point. Good content makes me want to take action #cmworld

@JohnnyZ1959

Blondes still fun, though. #cmworld https://twitter.com/JS_insidepitch/status/669204329513943040

@SmartSuiteBree

@js_mack I couldn’t agree more! They fail to engage with follow up content or questions their community may have! #CMWorld

@KipMeacham

A4. Creating human interest in the content. As has been said, great stories are compelling. #GiveEmployeesAVoice #cmworld

@MaureenOnPoint

A4: We recycle relevant content into our social stream. Offering value-add content is a service that people appreciate. #CMWorld

@MarisaH92

A4: Sometimes a screenshot of a video or even a gif of something interesting. #CMWorld https://twitter.com/CMIContent/status/669204605742399488

@JS_insidepitch

@darcyschuller So true Darcy! #CMWorld

@morgancarrie

A3. Repurposing isn’t copy/paste – mistake. Take one point, create something new, link together… #cmworld

@varunkr842

Most of the times #brand needs #content, they can re-purpose it to share on another #Social channel #CMWorld

@CTrappe

Content production is probably 33 percent for me and then 66 percent is talking about it. #cmworld

@AlvoHippo

A3: Biggest mistake in promoting content=lack of planning. #CMWorld

@MarisaH92

@dswebsme @CMIContent You and me both. Although I keep meaning to try audiobooks while driving but I usually stick to podcasts. #CMWorld

@paige_unt

A4: Flash mobs! They are fun & definitely attention catchers. Most people are likely to pull their phone out & share the video #cmworld

@wb_mase

@CMIContent Q4: I would hope it’s somewhat obvious, but user-generated content can provide unique and unexpected (positive) results. #CMWorld

@SmartSuiteBree

@JS_insidepitch I’m the same! I always print them out and physically lay them out, JUST to be sure I like the combinations. #CMWorld

@Ozaemotion

@CMIContent A4. Exactly know your audience. Create and promote content accordingly! #cmworld @kikolani

@CTrappe

I thought we could build it and they would come. Haha. #cmworld

@mikemyers614

A4: Nontraditional ways to promote #content are fleeting, but live events are one great way to avoid the dreaded #DVR. #CMWorld

@ZalkaB

@CMIContent A3 start w “need to meet the sales quota”, promotion of brand itself vs addressing the customers’ needs and irrelevance #cmworld

@JeremyBednarski

Such a great book! I wrote a review if anyone is interested in checking it out: http://www.pr2020.com/blog/content-inc-how-to-be-successful #CMWorld https://twitter.com/CMIContent/status/669203938604949505

@ToddPatton

Encouraging EVERY employee to share the new content we produce. Most have networks that reach far and wide. #CMWorld https://twitter.com/CMIContent/status/669204605742399488

@netvantage

A4: Link building. You may not get a link back, but someone is likely reading the content you sent them & may share it via SM etc. #cmworld

@Magnani_Dot_Com

A4. Sharing other people promoting your content. Shows your community influence and let’s other speak for you. #CMWorld

@GreenRope

A4: You can think outside the box and try live streaming platforms like Periscope and Meerkat to promote your content #CMWorld

@CMIContent

@morgancarrie here you go! What are your favorite non-obvious ways to promote content? #cmworld

@MaureenOnPoint

@Perfect_Search Tricky! We also set up nurture streams that point people to related content to ensure we keep driving traffic #CMWorld

@atxcopywriter

@SmartSuiteBree I know for me, who the email comes from plays a bigger role than subject like #CMWorld

@martinlieberman

@js_mack @atxcopywriter Ha ha ha … That’s one way to deal with that. 😉 #cmworld

@CrowdContent

What she said 👇 #CMWorld https://twitter.com/darcyschuller/status/669204695173505026

@js_mack

A4. We do love using influencers. But it’s not really ‘non-obvious’. #CMWorld https://t.co/Q9dAZEgWwn

@amitykapadia

A4: Internally! Employees can be a large untapped network #CMWorld @CMIContent

@kikolani

A4: I use Google Alerts & IFTTT to get alerted to people asking questions about a blog post topic so I can share my post with them. #cmworld

@darcyschuller

A4: The power of repurposing… break it down, shake it up, spin it around, turn it upside down… to extend content life #CMWorld

@CMIContent

@martinlieberman @SmartSuiteBree no one likes a showoff, Martin lol #cmworld

@village_print

A4: Getting involved in chats. Good self-promotion. Also, you can establish “Thought Leadership” #CMWorld

@JohnnyZ1959

A4 A stealthful nod to a very, very popular compatriot. Have them promote, too. #cmworld https://twitter.com/CMIContent/status/669204605742399488

@kikolani

A4: I think of it as helpful promotion by using my content to answer a question. #cmworld

@MarisaH92

@bendgibbons Thanks for the compliment, Ben. Just calling it like I see it. #CMWorld

@TheZacharyN

Using “behind the scenes” viewpoints using periscope or snapchat #CMWorld https://twitter.com/CMIContent/status/669204605742399488

@MaureenOnPoint

A4b: use experts outside of your company-they’ll be motivated to share because they’re featured! #CMWorld

@MarisaH92

@TheZacharyN Hadn’t even though of that! Although I’ll admit, I love seeing how other people do things. #CMWorld

@KipMeacham

A4. Delivering non-bloviating messages to content consumers. #cmworld

@renepower

A4 ‘Non obvious content promotion’ When I’m on it, bookmarking links to StumbleUpon, Digg, Reddit etc, #cmworld

@ToddPatton

@amitykapadia @CMIContent Same paging. We must sit 3 feet from each other. #CMWorld

@MaureenOnPoint

@mikemyers614 @iShrutica Tell me more! What kind of boost? #CMWorld

@CTrappe

Promotion does not mean making people always do something! It’s about more than the click, people! #cmworld

@Erin_E_Palmer

A4: I love the unexpected, like when an academic brand that people might mistake as stuffy creates something that makes me laugh. #CMWorld

@kikolani

@MarisaH92 Key is to make the updates vary. Photos, videos, different text, etc. #CMWorld

@SmartSuiteBree

@atxcopywriter That is also something I test too! Coming from the owner or team member usually goes better than an info @ org #cmworld

@morgancarrie

A4. Twitter chat? Create a Storify, embed the transcript as a web page, then share that link. Blog summary + link. Traffic <3 #cmworld

@360_Immersive

@CMIContent A4: A well-placed sticker can work great! People often get stuck in the digital bubble. #cmworld

@js_mack

.@SmartSuiteBree I’m amazed at how many brands don’t respond to fans on social. Really blows my mind! They just post and forget. #CMWorld

@jgombita

A4. Judicious use of visuals (photos, graphics, charts). Accent on judicious. Same with hashtags, don’t overuse! #CMWorld

@eCopyDesk

A4: If you want to venture out a little further and include video then @periscope is great for promotion #cmworld

@theterencejohn

@pisarose like this? “He Jumped Into A Trampoline And You’ll Never Believe What Happened Next”-kind of headlines? 😂😂 #CMWorld

@village_print

A4: Engaging with your audiences & followers. Be an influencer and thrive to create a nourishing environment. #Cmworld

@torriegundersen

A4) Twitter-The forgotten tool. It’s a great way to get the promotion out there, but also a great way to recycle the content. #CMWorld

@larrykim

A4) Promoting content on #SOCIAL? Use EMOJIS to boost social engagement! 🌟☝️👊💪👏 🙌👊 #cmworld

@BetsyDaitch

A4: Experiment with imagery, video, and other mediums to depict the same core message. #CMWorld https://twitter.com/CMIContent/status/669204605742399488

@MarisaH92

@renepower We’ve been promoting some of our content on Reddit lately. Still trying to find the right subreddit though. #CMWorld

@morgancarrie

@360_Immersive @CMIContent LOL – I love to see offline efforts blended with online! Peer does through FAB t-shirts at conferences. #cmworld

@jgombita

A4. Judicious use of visuals (photos, graphics, charts). Accent on judicious. Same with hashtags, don’t overuse! #CMWorld

@MaureenOnPoint

@js_mack @SmartSuiteBree Man! That interaction is key. #CMWorld

@kikolani

A4: A Blab, Periscope, or Meerkat session where you do live Q&A about a piece of content would likely go well too. #cmworld

@RizzoMB

A4 the website. The vast majority of marketers don’t target or promote content to the fullest on their own sites. #CMWorld

@JS_insidepitch

A4:If I tell you, I’d have to kill you. 007 kinda stuff! @CMIContent #CMWorld

@wb_mase

@CMIContent @morgancarrie A4: How about the “could have been” ad campaign by Newcastle Brew Co. during the Super Bowl last year? #CMWorld

@MarisaH92

@kikolani Definitely. We’ve done some different text in our tweets but we’re just now learning about repurposing content. #CMWorld

@Ozaemotion

Just like you do! 😉 “@larrykim: A4) Promoting content on #SOCIAL? Use EMOJIS to boost social engagement! 🌟☝️👊💪👏 🙌👊

@mikemyers614

A4: Look for different ways to #surprise and #delight…disarming signs in a retail setting, clever copy in legal disclosure. #CMWorld

@SmartSuiteBree

@JS_insidepitch Hey, I’ll try anything to get the results I am looking for. Last job, I had an average 40% open, 13% click through. #CMWorld

@amitykapadia

@wb_mase @CMIContent Here’s a good list 😉 http://contentmarketinginstitute.com/2015/09/tools-cocreate-content/ #CMWorld

@MarisaH92

@JS_insidepitch I see what you did there. 😉 #CMWorld #secretsarenofun

@theterencejohn

@village_print Engage. Rinse. Repeat. #CMWorld

@martinlieberman

@kikolani There ya go. Get people to really engage with the topic before you let them know about the content. #cmworld

@360_Immersive

@theterencejohn @pisarose don’t leave us hanging! WHAT HAPPENED NEXT? #cmworld

@suddenlyfrugal

So in other words @BuzzFeed – worthy content headlines? @theterencejohn @pisarose #CMWorld

@tweetcargo

@Erin_E_Palmer That’s when you know that you’re talking to a human, not a robot. It’s about being authentic. #CMWorld

@JeremyBednarski

A4: Same here. It’s been successful though in growing our audience. #CMWorld https://twitter.com/js_mack/status/669205198905085952

@pisarose

@theterencejohn E.g., Besides maybe Chrissie Hynde, B2B marketing execs are the greatest pretenders ever. http://ow.ly/V1QTF #CMWorld

@yourdigitalpaws

A4: spk on the larger industry problem & describe the solution rather than pushing your content to a potential lead. @CMIContent #CMWorld

@KipMeacham

A4. Tried & true #BorrowedInterest marketing principle promotes sharing & gathering of community around content. #Underutilized #cmworld

@MaureenOnPoint

@SmartSuiteBree @JS_insidepitch WHOA. That’s awesome. #CMWorld

@atxcopywriter

@morgancarrie Yes! Surprising how common this mentality still is. Many hear they should blog and don’t think beyond that. #CMWorld

Q5: Though content marketing isn’t about campaigns, how can content promotion be set up in this manner? #CMWorld

@morgancarrie

A4. If time allows, hit vertical markets to engage – don’t just think inside your own industry. Who else would find it valuable? #cmworld

@kikolani

@martinlieberman And create content on topics that people are always asking about. 🙂 #cmworld

@SmartSuiteBree

@js_mack Agreed! I had an unfortunate brand experience like that last week. As someone in the industry, I was blown away! #CMWorld

@dswebsme

@MarisaH92 @CMIContent I worry I’d get too deep in learning mode to drive properly 😉 Really good idea though! #cmworld

@atxcopywriter

@morgancarrie In the marketing bubble of the #CMWorld chat though, it’s so obvious that promotion is important.

@village_print

@theterencejohn Engage, Engage, Engage #CMworld

@JS_insidepitch

@SmartSuiteBree I hate printers and paper usage! Nice stats! Nerd thing to say! #cmworld

@SmartSuiteBree

@MaureenOnPoint @js_mack I couldn’t agree more, Maureen! #CMWorld

@martinlieberman

@kikolani Well, that’s a given. 🙂 #cmworld

@js_mack

A4. I really love a good surprise and delight campaign, or solving fan’s problems unexpectedly / creatively. #CMWorld

@360_Immersive

@SmartSuiteBree @JS_insidepitch wow you’re definitely doing something right! #cmworld

@MarisaH92

@dswebsme @CMIContent I could definitely see that happening. Especially since I keep writing down so many notes. #CMWorld

@morgancarrie

@CMIContent Ohhh, love thinking about each piece of content as a mini-campaign! Gives it focus, clarity. #cmworld

@AlvoHippo

A4: Advice (value) on social media, forums + article/blog comments are non-obvious ways. It builds trust & authority over time #CMWorld

@kikolani

A5: I consider each major blog post I create a campaign, complete with a spreadsheet / checklist of how I plan to promote it. #cmworld

@jgombita

How about citizens of Belgium & their “cat” contributions on social media in last few days @Erin_E_Palmer? #cmworld https://twitter.com/Erin_E_Palmer/status/669205476052238336

@eCopyDesk

A5: make a separate campaign for customers at different stages in your marketing funnel. #cmworld

@Bizfinyc

Don’t miss the chance to win a FREE iPad today at 2pm EST! Join #BizfiChat! http://bit.ly/1Ygph6l #CMWorld #Tchat https://t.co/v1RycKkzqN

@atxcopywriter

Good one! And also just sending content out on social media, not interacting with people on there #CMWorld https://twitter.com/Erin_E_Palmer/status/669203686955081728

@mikemyers614

A5: #Contentmarketing can provide great balance to traditional #marketing campaigns, gives your messages great diversification. #CMWorld

@morgancarrie

@atxcopywriter Haha – yes. But what we all tout as best practices aren’t necessarily what happens IRL, right? #cmworld

@js_mack

A5) Sorry, how is content marketing not about campaigns? Good content should absolutely have an entire campaign built around it! #CMWorld

@SmartSuiteBree

@MaureenOnPoint @JS_insidepitch Thank you! I’m trying to re-create, but it took me about a year the first time! @HubSpot helped! #CMWorld

@paige_unt

A5: By making content calendars and following through with them. #cmworld

@Erin_E_Palmer

@jgombita @CMIContent I love that the “judicious” emphasis tweet is right above the one with 7 emojis! 🙂 #CMWorld

@dswebsme

@larrykim @CMIContent I love emoji’s as much as the next person but when I see more symbols than words I run for the hills! #cmworld

@BetsyDaitch

A5: Identify core message(s) in content, share on diverse channels (social, video, email), roll up metrics. #CMWorld https://twitter.com/CMIContent/status/669206099212431361

@MarisaH92

A5: It’s like figuring out a plan of action or a plan of attack. It’s all about following the steps. #CMWorld https://twitter.com/CMIContent/status/669206099212431361

@suddenlyfrugal

This is where watching your metrics helps @kikolani @martinlieberman I can see search terms ppl use to get to blog as story ideas! #CMWorld

@atxcopywriter

This describes 80% of LinkedIn groups. Which is too bad cause the good ones get some good convos going #CMWorld https://twitter.com/renepower/status/669203732664614912

@eCopyDesk

A5: You could also create a separate campaign per channel #cmworld

@morgancarrie

A5. Practice what you preach. Don’t just speak about best practices as a goal, LIVE THEM. Should be obvious, right? #commongap #cmworld

@village_print

A5: Just like a campaign, allocate time to do research, make sure the content created has value, and be ready to make adjustments. #CMworld

@MaureenOnPoint

A5: From a tech standpoint Marketo+Salesforce+Nurture to related content. Content-wise, thing programs. #CMWorld https://twitter.com/CMIContent/status/669206099212431361

@ShereesePubHlth

A4 You always have to have a good lead in teaser w/ a visual #CMWorld https://t.co/uHZnoQ2sV8

@mikemyers614

@iShrutica @MaureenOnPoint Typically some kind of paid promotion, depending on the audience, but I love the creative boost idea! #CMWorld

@SmartSuiteBree

@360_Immersive @JS_insidepitch Thank you, thank you! I followed those numbers like crazy!! #cmworld

@JeremyBednarski

@wb_mase @CMIContent @morgancarrie I love what Newcastle has done the last two Super Bowls. Why more brands aren’t doing it? #CMWorld

@jgombita

@Erin_E_Palmer indeed. I thought of questioning how emojis were “engaging”–often annoying! @CMIContent #CMWorld

@WhitneySanchez3

@CMIContent Create stories, people are more likely to share these themselves! #CMWorld

@Erin_E_Palmer

@jgombita Yes! Loved that, a much-needed source of smiles. #CMWorld

@mikemyers614

@carmenhill Thanks! #CMWorld

@varunkr842

A5 Developed contents a/c to customer & product promotion lifecycle #CMWorld https://twitter.com/CMIContent/status/669206099212431361

@360_Immersive

@renepower @CMIContent @larrykim not at all! an emoji is worth 100 characters. #cmworld

@atxcopywriter

You’re all moving too fast! I’m falling behind 🙂 #CMWorld

@kikolani

@atxcopywriter @renepower Groups where there are nothing but links won’t get you much reach anyway. #cmworld

@renepower

A5: ‘Content promotion campaigns’: I like the tease idea, single messages on each day, different content on each platform #cmworld

@dswebsme

@MarisaH92 @CMIContent Oh dear, definitely don’t want to do that while driving! =] #cmworld

@Flare_Agency

A5 Planned set of content surrounding a certain topic complete with a suite of landing pages, relevant engagement, outreach & value #CMWorld

@eCopyDesk

A5: Whatever you’re promoting, just remember to tailor your message to different channels. #cmworld

@MarisaH92

@kikolani @atxcopywriter @renepower I’m finding that this is true for subreddits as well. #CMWorld

@wb_mase

@JeremyBednarski @CMIContent @morgancarrie I have no idea! But I’m sure they don’t mind no one else is following the trend. #CMWorld

@pisarose

A5: I like thinking of content (& its promotion) as an ongoing narrative. (Thanks to @ardath421 for emphasizing this!) #cmworld

@kikolani

@atxcopywriter @renepower Engaged discussions where you can share a helpful link to content in the comments are what works now. #cmworld

@suddenlyfrugal

#CMWorld Are teens and millennial’s following brands on @snapchat yet? I would think huge engagement potential there!

@MaureenOnPoint

@mikemyers614 @iShrutica That totally makes sense-Boosts are top of funnel action, bringing in new folks to nurture thru the funnel #CMWorld

@SmartSuiteBree

@CMIContent @JoePulizzi That would be the PERFECT addition to my collection! #ContentInc #cmworld

@JohnnyZ1959

A5 The topic, the theme, visual theme, storyline can connect #cmworld https://twitter.com/CMIContent/status/669206099212431361

@mikemyers614

@MaureenOnPoint @iShrutica Xactly! #CMWorld

@MarisaH92

@dswebsme Just too much content to consume in so little time. I feel like I’ve constantly got my nose in blogs or books. #CMWorld

@morgancarrie

@JeremyBednarski @cmicontent Resources? Silos? Budget? Most common IMO is reactive marketing, not proactive. Too busy 2 think. #cmworld

@AlvoHippo

A5: Content promotion can be encouraging conversations around the content. I think that draws attention to it! #CMWorld #contentmarketing

@GreenRope

A5: Think strategically and how you can best get the message of your content out to the audience with your available channels. #CMWorld

@renepower

A5 #cmworld I’m using @Canva to create promotional graphics to use across social networks to promote content for new business @VisionB2B

@theterencejohn

@morgancarrie for a large number, include myself, easier said than done at times tbh #cmworld

@eCopyDesk

@suddenlyfrugal @snapchat agreed! snapchat is blowing up as a distribution and promotion tool #cmworld

@yourdigitalpaws

A5: each piece of #Content needs to be on your #contentcalendar so it gets the focus of a campaign 🙂 @CMIContent #CMWorld

@CrowdContent

@paige_unt Sounds so simple, but so often overlooked. That’s the key – stay organized and on track. Content IS a campaign itself. #CMWorld

@CMIContent

@js_mack content marketing is a long-term commitment. #cmworld

@jgombita

A5. Don’t really agree with this concept, but campaigns AND content should be focused and consistent, that’s for sure. #CMWorld

@varunkr842

@MaureenOnPoint 100% Tech for targeting & re-targeting #CMWorld

@morgancarrie

@theterencejohn Very, very true. There just isn’t enough time in the day to do everything we want to do. Prioritizing is hard. #cmworld

@StreetTeam

A4: Create the emotion between business and consumer. keeping them immersed within the brand @CMIContent #CMWorld

@amitykapadia

A5: Plan! Pick one piece of content and decide how to use it across different channels #CMWorld @CMIContent

@renepower

A5 Ideally will be pushing different content out to Facebook, Twitter, LinkedIn and email as a result. All relevant to channel #cmworld

@torriegundersen

A5) It helps to think of your objectives as mini campaigns. This helps to prioritize your content + insure you hit all objectives #CMWorld

@CMIContent

@jgombita consistent over time, yes! #cmworld

@AlvoHippo

A5: Some content promote themselves; they get social buzz/thousands of comments/viral shares. #CMWorld #contentmarketing

@Flare_Agency

A5 Content packed with tracking, A/B testing, refinement and data to work with to improve the results all surrounding one topic #CMWorld

@Erin_E_Palmer

A5: Editorial calendars have similar elements to a campaign. It’s all about the right message to the right person at the right time #CMWorld

@tweetcargo

A5: Your content should always have a purpose. Having a strategy is important in making sure the right people see it. #CMWorld

@brainsparker

Content should always be relevant. Seasonality, event-based, promotion around timely news, or new data. #cmworld https://twitter.com/CMIContent/status/669206099212431361

@theterencejohn

@atxcopywriter @renepower Never had the patience to engage in #LinkedIn groups. Tends to get cluttered with noise. Any reccs? #cmworld

@js_mack

@CMIContent True. But you still need to promote each piece like you would with any marketing activity right? #CMWorld

@morgancarrie

@theterencejohn It’s also hard to separate the critical tasks from the very important tasks. “Everything” is urgent. #cmworld

@SmartSuiteBree

A5: I think CM needs to be supported by a campaign. Content shouldn’t be a one-off piece you throw into the black-hole-internet. #CMWorld

@CTrappe

I prefer interested communities OVER target audiences. #cmworld

@eCopyDesk

A5: Want to streamline your content promotion channel. Use tools like @coschedule to promote posts as you write them #cmworld

@torriegundersen

@suddenlyfrugal Oh yeah! There are a lot of brands on SnapChat #CMWorld

@ShereesePubHlth

A5 Each content piece should be treated as a mini project. Design a campaign around getting that content to the masses. #CMWorld

@SFerika

@ideakid88 /wave great to see you, Wayne! #CMworld

@ToddPatton

A5: Content should turn into leads, sales. Promoting that content can be the start of a nurturing campaign. #CMWorld https://twitter.com/CMIContent/status/669206099212431361

@jgombita

@CMIContent can’t just throw something into the mix because it’s hip(ster)…. 😉 #CMWorld

@CMIContent

Q6: How do you build promotional networks the right way – without being too self-serving? #CMWorld

@MarisaH92

@CTrappe But sometimes those target audience members *become* part of the interested community. #CMWorld

@pisarose

A5: To promote with any kind of engaging continuity, first immerse yourself in the content. Play around in–& beyond–it. #cmworld

@morgancarrie

@theterencejohn @atxcopywriter @renepower And the slow movement of LinkedIn Groups make it hard to stay engaged over time. #cmworld

@Flare_Agency

@AlvoHippo Unfortunately this doesn’t happen as often for as many. You need a plan of action and promotion to get heard! #CMWorld

@MaureenOnPoint

@theterencejohn @atxcopywriter @renepower And it lacks the instant gratification that I think other outlets do. #CMWorld

@JohnnyZ1959

Essentially, that’s the answer #cmworld https://twitter.com/GreenRope/status/669207070407684097

@ideakid88

A5) To me the content is the campaign and vice versa. It is 24/7 or at least as long as I can work every day. #cmworld

@atxcopywriter

@CMIContent A4: Tactics designed to build relationships, commenting on other blogs, sharing others’ posts #CMWorld

@renepower

@theterencejohn I’m using my own @LinkedIn status to ask questions every day. Engaging my connection and crowdsourcing ideas #cmworld

@MarisaH92

Q6: Don’t focus too much on your content. Share other content in your industry that’s relevant to them. #CMWorld https://twitter.com/CMIContent/status/669207606594895873

@theterencejohn

@morgancarrie World is exploding with content and tasks to follow up with! Cray cray #CMWorld

@WhitneySanchez3

@CMIContent Create a content or editorial calendar to focus your message. Also, love @amitykapadia’s tip: PLAN! #CMWorld

@gregarious

A6: Find birds of a feather and build a conversation around and through them. Great content is always self-serving! #CMWorld

@360_Immersive

@CMIContent A6: On day two of building this one, I’ll let you know how it goes 😀 #cmworld

@js_mack

A6) It’s all about finding the right audiences. Quality over quantity. And don’t forget to provide value to that audience! #CMWorld

@MarisaH92

@renepower @theterencejohn That’s a really good idea. I’ll have to remember that. #CMWorld

@Flare_Agency

@amitykapadia @CMIContent Agreed! People need to spend time to craft content for different channels separately #CMWorld

@mikemyers614

A6: Don’t assume anything. Get to know your #audience, their needs. #CMWorld

@suddenlyfrugal

A6: Go where your audience is & build rapport there. Easy to get distracted with all diff. social media #CMWorld https://twitter.com/CMIContent/status/669207606594895873

@dswebsme

A5: Series or multi-part articles released over short spans of time make great *shareable* and recurring campaigns! #cmworld

@tweetcargo

A6: Stop selling and start engaging with your audience. Be authentic. #CMWorld

@morgancarrie

A6. Give, give, give – but don’t hesitate to actually ASK for something when you need it. Many don’t think to “give back” #cmworld

@BetsyDaitch

A6: Get back to basics: Know your audience, listen, speak their language. You will naturally add value. #CMWorld https://twitter.com/CMIContent/status/669207606594895873

@CMIContent

@360_Immersive can’t wait to hear! #cmworld

@wb_mase

@CMIContent Crowdfunding is a great example of this. It helps build a community of backers who support your purpose/ join the cause. #CMWorld

@theterencejohn

@MaureenOnPoint @atxcopywriter @renepower Right, the lack of validation doesn’t seem to motivate people to engage #cmworld

@netvantage

A6: Build trust among your audience and the rest will come naturally. #cmworld

@morgancarrie

@theterencejohn cray cray x 1,000 #cmworld

@kikolani

A6: Content promotion is self-serving. But if you are creating helpful content, then you are helping, not advertising or selling. #cmworld

@Mr_McFly

Here’s a little something something to think about in content trendville that goes w/ today’s discussion. #CMWorld TARGET=”parent”>https://t.co/iuCFvtV854#CMWorld

@360_Immersive

@CMIContent In all seriousness, it includes bringing something new to the table and being open to new ideas. #cmworld

@SmartSuiteBree

A6: Take the time to listen. Learn how you can serve your audience and tailor your offerings to best meet their needs. #CMWorld

@CMIContent

@morgancarrie can’t stress this enough! #cmworld

@varunkr842

A6 Reciprocation is the best way, share others #content, they will share your #CMWorld https://twitter.com/CMIContent/status/669207606594895873

@Perfect_Search

A5: Interesting comparison. Treating content like campaigns means you’ll devote more focus & attention to the small details. #cmworld

@wb_mase

@CMIContent #A6 #CMWorld

@renepower

@theterencejohn Groups can be useful if the link is incidental. Create posts in LinkedIn groups that work without clicking #cmworld

@MaureenOnPoint

@CMIContent High quality promotional networks are all about real relationships. Get involved in the programs, get to know reps. #CMWorld

@WhitneySanchez3

#CMWorld Great answer: use common sense, make a plan. https://twitter.com/GreenRope/status/669207070407684097

@darcyschuller

A6: Jab, Jab, Jab, Right Hook ala @garyvee #CMWorld

@JohnnyZ1959

A6 Be patient. Keep to strategy. Listen & learn. #cmworld https://twitter.com/CMIContent/status/669207606594895873

@amitykapadia

A6: Show your brand personality! Engage and join the conversation, don’t just promote your own content #CMWorld @CMIContent

@morgancarrie

@JeremyBednarski Less controlled environment has many brands afraid to commit to strong organic visibility tactics. #cmworld

@MarisaH92

Yes! Also gives anticipation for the next article and keeps people on your site reading the other parts. #CMWorld https://twitter.com/dswebsme/status/669207984220803073

@eCopyDesk

A6: a little self serving is fine in communities. You’re promoting your content every1 knows that and u should have no qualms abt it #cmworld

@torriegundersen

@SmartSuiteBree Good point! As long as the content is supporting some sort of company objective from the overall marketing plan #CMWorld

@AlvoHippo

A5: Engagement is vital for content promotion. Your audience has to engage & you engage with them/asking questions/being responsive. #CMWorld

@kikolani

A6: Just be sure to do things on your email list and social channels that are not all about you and your content. #cmworld

@eCopyDesk

A6: make your content valuable to a particular community. It’s all about the right combinations #cmworld

@PearlyWrites

Be honest & authentic. Find networks who align with your brand messaging. #CMWorld https://twitter.com/CMIContent/status/669207606594895873

@ideakid88

A6) Pay it forward by being a solution for your customers. What you give, you will get back even if it is over the long term. #cmworld

@dswebsme

@js_mack @larrykim @CMIContent I may need my daughters to translate. The emoji force is weak with this guy =] #cmworld

@MaureenOnPoint

@kikolani I would add that sharing the spotlight with partners goes a long way! #CMWorld

@mikemyers614

Yes. It’s not about you. #CMWorld https://twitter.com/kikolani/status/669208369736105984

@atxcopywriter

Pandering? 🙂 #CMWorld https://twitter.com/village_print/status/669205257377980416

@Flare_Agency

A6 Create content that is useful to your target audience, attract them, track them, retarget them! #CMWorld

@tweetcargo

@js_mack At the end of the day, people are looking for value. It truly is all about quality. #CMWorld

@torriegundersen

@js_mack Love this! #CMWorld

@paige_unt

A6: Maybe doing surveys to see what ur audience wants so when u deliver ur content you’ll promote more of what the audience wants #cmworld

@eCopyDesk

@Flare_Agency well said! #cmworld

@Erin_E_Palmer

@CMIContent A6: Don’t be a celebrity (aka only interacting when you have something to promote). #WhatWouldntBeyonceDo #CMWorld

@MarisaH92

@ideakid88 Definitely. And sometimes the solution that they need, may not even be from you. Influencer content helps here. #CMWorld

@martinlieberman

@kikolani @suddenlyfrugal Yes! Tap into what your “audience” already wants and give it to them when they want it. #cmworld

@Contenttopia

A6: Use the 80/20 rule to build networks – only 20% of what you publish should be branded content. #cmworld

@SmartSuiteBree

@torriegundersen Exactly!! It’s just about finding the sweet spot between your audience’s wants/needs and company offerings. #cmworld

@yourdigitalpaws

A6: give and thou shall receive. You give your audience relevant #content they will promote it for you @CMIContent #CMWorld

@ToddPatton

A6: Engage with influencers in the marketing space like @CMIContent! Sales will eventually happen. #CMWorld https://twitter.com/CMIContent/status/669207606594895873

@CMIContent

@Erin_E_Palmer ha! That hashtag tho… #cmworld

@varunkr842

Be resourceful without spamming #CMWorld https://twitter.com/ideakid88/status/669208445384544256

@morgancarrie

@paige_unt Asking our audiences and truly listening to what they want isn’t done enough. We do, do, do, don’t stop to listen. #cmworld

@JeremyBednarski

@morgancarrie Sad that that’s still the thinking in many orgs. So many opportunities being missed. #CMWorld

@CMIContent

@ToddPatton we enjoy meeting and speaking with other marketers! #cmworld

@credibleagency

A5: You don’t actually need to make it promotional, if your content is relevant, it will certainly gain value. #CMWorld

@CrowdContent

A6) If your network has a common purpose/mission, it’s advantageous for everyone. More exposure. It’s about the common message. #CMWorld

@Flare_Agency

A6 Provide the most useful content you can and build an email list and start email marketing! #CMWorld

@JohnnyZ1959

1-to-1 marketing without personality is like speed dating! #cmworld https://twitter.com/amitykapadia/status/669208237359497216

@jgombita

A6. First & foremost what’s in it for various stakeholders (before what’s in it for us). Soft assistance beats hard selling any day #cmworld

@ideakid88

@MarisaH92 Yes! And sometimes it could be customer generated too. #CMWorld

@martinlieberman

A6 For starters, acknowledge and thank the people who share your content. It’ll make them want to do it more. #cmworld

@torriegundersen

A6) Find your brand voice. Genuinely engage with your audience and you will build great relationships! #CMWorld

@atxcopywriter

@theterencejohn @pisarose Apparently those aren’t working so well anymore and @Upworthy is evolving away from them #CMWorld

@MarisaH92

@ideakid88 Hadn’t thought of that but you’re absolutely right. #CMWorld

@eCopyDesk

@ToddPatton @CMIContent correct, isn’t that what we all are doing #cmworld

@credibleagency

A6 :Marketing should be bi-directional. #CMWorld

@renepower

A6: Have to prove your worth. Like here today. You earn the right to promote to any group over time #cmworld

@morgancarrie

So many smart voices in your chat today!! <3 it. @cmicontent #cmworld

@CMIContent

Q7: What percentage of your time should be used for content promotion vs. content creation? #CMWorld

@RizzoMB

@carmenhill you might like my post on branding in a digital world: https://www.linkedin.com/pulse/new-rules-branding-michael-rizzo?trk=prof-post #cmworld

@KipMeacham

A6. Create and deliver value. #cmworld

@T4Leonard

a6 – I find separation of the networks being the most difficult as I use One personal brand for many subjects #CMWorld

@pisarose

A6: Find kindred spirits in other content creators (& brand storytellers). Interview them. Tell your story by telling theirs. #cmworld

@GreenRope

A6 Figure out how to best serve your audience and in return they will want to continue to follow & join your network since relevant #CMWorld

@Flare_Agency

@morgancarrie Agreed! It is still one of the most effective ways to reach your target audience. Everyone reads email! #CMWorld

@renepower

A6: Solicit feedback and be genuine in why you solicit it. People will help, advise and feedback if it is genuine #cmworld

@morgancarrie

Q7. If a piece of content starts to gain traction, promote it more. Hot topics drive better results. #cmworld

@MarisaH92

A7: I’ve heard that the rule is to spend as much time if not more time promoting as you did creating. #CMWorld https://twitter.com/CMIContent/status/669209140179300352

@dswebsme

A6: See that “Broadcast Only” button … shut it off! Get out there an engage with your audience, they will love you for it. #cmworld

@eCopyDesk

A7: I would say half and half- spend as much promoting your content as you do writing it #cmworld

@AlvoHippo

A6: Give, give & give. Find ways to solve problems/make others look good. #CMWorld

@kikolani

A7: I don’t know about percentages, but I spend more time promoting than creating. #cmworld

@gregarious

A7: Tough one! Focus on content as long as it’s not engaging and valuable, promote only to validate the above #CMWorld

@IanCleary

A7: It depends on your influence. If you are influential you get away with less promotion. If you are new it’s 90% promotion! #cmworld

@PearlyWrites

A7: Part of the content creation process should include a pre-promotion plan. 60/40 #CMWorld https://twitter.com/CMIContent/status/669209140179300352

@mikemyers614

A7: I’ve heard everything from 60-40 one way to 60-40 the other. I like a balance. 50% on creating it, 50% on getting it out there. #CMWorld

@MaureenOnPoint

A7: I use an 80/20 rule for most things, 80% awesome content production, 20% promotion. #CMWorld

@CMIContent

@theterencejohn have a good holiday! #cmworld

@jgombita

This. And be sure to acknowledge the “regular” people (who are loyal), WAY BEFORE the Internet famous…. #cmworld https://twitter.com/martinlieberman/status/669208927725330432

@JeremyBednarski

A7: 50/50 #CMWorld https://twitter.com/CMIContent/status/669209140179300352

@Erin_E_Palmer

@CMIContent https://giphy.com/gifs/beyonce-birthday-bey-day-5rUG5e98jvlhm #CMWorld

@Flare_Agency

@pisarose Well said! This is often a strategy that goes unused by many. Those who leverage it reap all of the benefits! #CMWorld

@BetsyDaitch

A7: 30% Initial Content Creation60% Content Promotion10% Content Tweaking to Enhance Promotion #CMWorld https://twitter.com/CMIContent/status/669209140179300352

@T4Leonard

@kikolani me2, probably by a factor of 10 #cmworld

@TheZacharyN

More time on content. Good content lends itself to being shared more organically. 70/30 #CMWorld https://twitter.com/CMIContent/status/669209140179300352

@netvantage

A7: Percentage breakdown is difficult. More time on content though. Without quality content, the promotion isn’t going to do a lot. #cmworld

@credibleagency

A7: Lay more emphasis on content creation, if your content is valuable it naturally gets promoted. #CMWorld

@ShereesePubHlth

A6 By investing in ROR (return-on-relationship) building. CM is only “strategic” if it builds a sustainable connection #CMWorld

@Erin_E_Palmer

@MaureenOnPoint @CMIContent Really? That is superb! #CMWorld

@varunkr842

A7 20:80, 20% promotion and 80% content creation. #CMWorld https://twitter.com/CMIContent/status/669209140179300352

@CMIContent

@BetsyDaitch content tweaking…like that! #cmworld

@JS_insidepitch

@SmartSuiteBree @MaureenOnPoint That’s so awesome. What an endorsement for @Hubspot too! #CMWorld

@atxcopywriter

@SmartSuiteBree @js_mack When you’re in a profession that prioritizes customer experience & then have a bad one, it’s a shock #CMWorld

@yourdigitalpaws

A7: 80% creation 20% promotion @CMIContent #CMWorld for if you create consistent & relevant #content the promotion should take lesser time.

@darcyschuller

Truth. A good rule of thumb is the 80/20 (80% promotion… 20% creation) #CMWorld https://twitter.com/IanCleary/status/669209508611231744

@martinlieberman

@jgombita Yes! Make people feel special and they’ll return the favor time and again. #cmworld

@renepower

A7: Hmmm tempted to say 50:50 but in reality if you spend 2-3 hours crafting and posting a blog, probably another hour or so #cmworld

@JohnnyZ1959

A7 Way too heavy on creating. But I am just getting started. Want a backlog, so to say #cmworld https://twitter.com/CMIContent/status/669209140179300352

@CMIContent

@Erin_E_Palmer this may have just made our #cmgr’s day #CMWorld

@MaureenOnPoint

@Erin_E_Palmer @CMIContent It’s on #ppc featuring @MaddieMarketer, check it out: http://pointit.co/1SmoZHM #CMWorld

@AlvoHippo

A6: Email newsletters packed full of tips, valuable content and offers. For your valued subscribers. #CMWorld

@dswebsme

A7: Definitely spend more time creating than promoting. Trust your influencers do the promoting. #cmworld

@paige_unt

A7: The creation should take longer & be carefully thought out. If it’s really great people will remember even w/short airing time #cmworld

@TajFirstBase

A6: Incorporate your brand messaging into conversations and create a balance between promotional and curated updates #CMWorld

@JohnnyZ1959

Smart. ROR a great concept. #cmworld https://twitter.com/ShereesePubHlth/status/669209690472128512

@SmartSuiteBree

@JS_insidepitch @MaureenOnPoint @HubSpot They’re my FAVORITE! I have contact referrals if anyone needs one! #CMWorld

@Flare_Agency

A7 30/70 or 40/60 depending on your audience. Creating great content is key but it’s only as useful if people actually see it. #CMWorld

@kikolani

A7: There is no sense in spending tons of time creating great content and not ensuring people see it through promotion. #cmworld

@WhitneySanchez3

@CMIContent A7: This is a tough one! I’m not sure there is a “one size fits all” solution for it. #CMWorld #ContentStrategy

@torriegundersen

A7) It varies. If you’re creating valuable content, you should be spending more time promoting it. #CMWorld

@MarisaH92

So crazy to me to see all of the different answers and in fact sometimes opposite answers for Q7 on #CMWorld

@SmartSuiteBree

@atxcopywriter @js_mack I couldn’t agree more, Kristen! #CMWorld

@morgancarrie

@yourdigitalpaws @CMIContent Great rule of thumb, go higher if a post proves high audience interest – focus efforts, drop unpop #cmworld

@kikolani

@MarisaH92 Everyone has their priorities. 🙂 #cmworld

@mikemyers614

Great point…how much time do you want to waste? #CMWorld https://twitter.com/kikolani/status/669210080617873408

@jgombita

Other scenario @martinlieberman: List The Usual Suspects as YOUR “business” influencers, and the regular folks will melt away…. #cmworld

@CMIContent

@kikolani @MarisaH92 couldn’t agree more! #cmworld

@Flare_Agency

@BetsyDaitch Excellent on the 10% Content Tweaking – most people set, forget then later regret! #CMWorld

@renepower

MT @yourdigitalpaws: A7: 80:20 @CMIContent #CMWorld for if you create consistent & relevant #content promotion will be less over time

@morgancarrie

@Flare_Agency @BetsyDaitch Guilty! #cmworld

@dswebsme

@MarisaH92 Absolutely. And a series also conveys a sense of time and research spent preparing that content. #cmworld

@T4Leonard

I find just the opposite . . 🙁 #CMworld https://twitter.com/yourdigitalpaws/status/669209792158654466

@PearlyWrites

Make sure the #content being created has a purpose otherwise no content promotion will happen. #CMWorld

@Flare_Agency

@MarisaH92 It’s always nice to get a fresh perspective. Especially when you’re doing the same thing day-in-and-day-out. #CMWorld

@deidregrieves

A7: Spend more time creating! If you craft compelling content, answer people’s questions and focus on SEO, the numbers will come #cmworld

@JohnnyZ1959

True. But I like creating content. I like to write so I have great things to read. #cmworld https://twitter.com/kikolani/status/669210080617873408

@torriegundersen

Great point! Don’t spend *all* of your time on content creation #CMWorld https://twitter.com/kikolani/status/669210080617873408

@JS_insidepitch

A7:20-creation 80-promotion. Content is a door knocker. Promotion gets the conversation going once the door is open. @CMIContent #cmworld

@atxcopywriter

@morgancarrie @theterencejohn One of those marketing lessons that’s true in all of life #CMWorld

@CMIContent

Q8: What tools/systems do you use to measure the effectiveness of your content promotions? #CMWorld

@jgombita

A7. Comment: If your content is (REALLY) relevant, useful and timely info, folks are going to find it. Marketing pap, not so much. #cmworld

@MaureenOnPoint

@JS_insidepitch @CMIContent OOOh, I love that this is such a polarizing topic! #CMWorld

@JS_insidepitch

BINGO! #CMWorld https://twitter.com/kikolani/status/669210080617873408

@varunkr842

Purpose decides the #content promotion strategy and timing effort #CMWorld https://twitter.com/PearlyWrites/status/669210438496833537

@renepower

Fair point MT @kikolani A7: No sense in spending tons of time creating great content & not ensuring people see it through promotion #cmworld

@360_Immersive

@MarisaH92 That’s what makes it so fun 🙂 #cmworld

@kikolani

A7: Great insight into creation vs promotion: http://socialtriggers.com/80-20-blog-building/ via @derekhalpern #cmworld

@morgancarrie

Q8. So helpful to set the goal and metrics BEFORE you go crazy on content creation. It’s much harder to work backwards! #cmworld

@MarisaH92

@dswebsme Definitely makes it seem way more important than just a “one and done” type of post. #CMWorld

@JS_insidepitch

@MaureenOnPoint @CMIContent It is. I am in the camp that you only need a morsel to feed a huge audience. #CMWorld

@GreenRope

A7: Definitely spend time creating solid content but also equal time promoting it so people actually see the awesome content! #CMWorld

@ideakid88

A7) I prefer a flexible schedule as sometimes you need to do more content promotion & other times more content creation. #cmworld

@paige_unt

A8: ROI will definitely help in order to see how successful everything was #cmworld

@MaureenOnPoint

A8: The classics: @googleanalytics, @marketo, @salesforce. Without these three systems= sadface #CMWorld https://twitter.com/CMIContent/status/669210645141721088

@JS_insidepitch

@MaureenOnPoint @CMIContent That morsel just has to be tasty. #CMWorld

@darcyschuller

A7: It’s a very noisy content world out there… “build it and they will come” doesn’t fly… promotion is critical #CMWorld

@360_Immersive

@CMIContent A7: Money in the bank! #cmworld

@kikolani

A8: I’m loving @Sendible for tracking metrics for content promotion through social channels. #cmworld

@morgancarrie

Q8. Google Analytics is key – pulling together custom reports to deepen understanding of ROI and traffic to/from content helps 2 #cmworld

@MarisaH92

@Flare_Agency Absolutely! Just thought it was interesting that some said 50/50, 80/20, or even 20/80. #CMWorld

@JohnnyZ1959

I guess it means there is no right answer… Except I tend to believe the person w/ 1-million followers. #cmworld https://twitter.com/MaureenOnPoint/status/669210675500158978

@netvantage

A8: Avg. time on the landing page in @googleanalytics. A click means nothing if the content wasn’t read. #cmworld

@MaureenOnPoint

@JS_insidepitch I can totally see how that would work. I think you’re probably right once you hit the right topics. #CMWorld

@js_mack

A8) We do a lot of analysis in-house using Google Analytics, Spredfast, native data / reporting plus a little gut feel. 😉 #CMWorld

@MarisaH92

@360_Immersive Agreed! Learning is power. #CMWorld

@360_Immersive

@CMIContent A8: Money in the bank! #CMWorld

@KipMeacham

A8. Reduced CPRD (Cost Per Revenue Dollar) is a good success #kpi. #cmworld

@kikolani

A8: I also use a lot of UTM parameters for Google Analytics to compare traffic I drive through promotion vs. organic traffic. #cmworld

@JeremyBednarski

A8: Google Analytics and HubSpot mostly. #CMWorld https://twitter.com/CMIContent/status/669210645141721088

@Ozaemotion

@CMIContent I’ve mostly heard the 70 / 30 approach for content promotion and creation respectively! #cmworld

@360_Immersive

@CMIContent A8: Money in the bank! #cmworld

@suddenlyfrugal

A7: An efficient use of your time would be to create evergreen content that can be promoted repeatedly. #CMWorld https://twitter.com/CMIContent/status/669209140179300352

@morgancarrie

A8. Conversion is so important – mindlessly creating content without knowing the impact wastes so many resources. #cmworld

@atxcopywriter

@CMIContent A6: Pay attention to others in the network – share their stuff, comment on it, show you care #CMWorld

@yourdigitalpaws

Native #analytics of each sm platform; downloads & subscriptions; & comments received on the content piece @CMIContent #CMWorld

@MarisaH92

A8: Not only do we use Google Analytics but we also look at native social media analytics as well. #CMWorld https://twitter.com/CMIContent/status/669210645141721088

@torriegundersen

A8) Set goals based on your plan. Google Analytics and engagement on social channels are good starting points #CMWorld

@MaureenOnPoint

@JohnnyZ1959 Sure, sure. 1M followers does seem like validation. #CMWorld

@CTrappe

I look at where traffic is coming from to see what works and what doesn’t. #cmworld

@morgancarrie

A8. All of the big data in the world won’t help if you don’t know how to analyze it, interpret meaningful results. #cmworld

@suddenlyfrugal

A7: In fact I’m currently doing a blog edit just for this reason–more evergreen content, fewer blog posts. #CMWorld

@JS_insidepitch

A8: Google Analytics, and then the many tools for social. @CMIContent #CMWorld

@varunkr842

A8 Performance of #content against predefined goals using #GoogleAnalytics & other platforms native analytic #CMWorld https://twitter.com/CMIContent/status/669210645141721088

@MaureenOnPoint

@morgancarrie Insights over data. #CMWorld

@torriegundersen

@js_mack I love @Spredfast! Super jealous you get to play with that every day #CMWorld

@dswebsme

A8: Google Analytics is a must! @bitly and @buzzsumo also provide great insight. @SocialBro for targeting and re-marketing! #cmworld

@BetsyDaitch

A8: Usual suspects: @googleanalytics, @adwords, Twitter analytics, email open/click data & word of mouth! #CMWorld https://twitter.com/CMIContent/status/669210645141721088

@GreenRope

A8 Google Analytics to track the referral traffic from specific content and insights each platform offers such as Facebook Insights #CMWorld

@martinlieberman

@suddenlyfrugal Do you include dates on your blog posts? #cmworld

@CTrappe

Try to make an impression, not just get impressions. – @greggweiss #cmworld

@JS_insidepitch

@suddenlyfrugal I like that strategy. Quality content can be repackaged with new headlines, images, teasers on numerous platforms. #cmworld

@AlvoHippo

A7: There is no set percentage. You may promote some content more than others/evergreen content remarketing. #CMWorld

@MarisaH92

@martinlieberman @suddenlyfrugal I’m actually curious about this too. On some of our blogs we do but others we don’t. #CMWorld

@CTrappe

@martinlieberman @suddenlyfrugal Not in the URL. #cmworld

@torriegundersen

You guys, this is so important! Get in depth analytics by creating UTM parameters for each URL #CMWorld https://twitter.com/kikolani/status/669211162563727360

@martinlieberman

@MarisaH92 @suddenlyfrugal I’m less apt to share if a post doesn’t include a date. Even if it’s brand new. #cmworld

@CTrappe

Some content I didn’t expect to take off takes off. #cmworld

@CMIContent

We’ll spend the last few minutes asking @kikolani questions. Ask now! #CMWorld

@MaureenOnPoint

This. A thousand times. This. #CMWorld https://twitter.com/torriegundersen/status/669211998333370368

@ideakid88

A8) #1 Tool is results: more followers, less click throughs, more time spent on the page, more link building & more sales. #cmworld

@wb_mase

@CMIContent If you understand Google analytics, you’ll understand how to fully optimize your content marketing. #CMWorld

@eCopyDesk

@torriegundersen UTM parameters are very important. No data, no results, no customers, no revenue #cmworld

@MarisaH92

@martinlieberman @suddenlyfrugal I’m kind of like that as well. Unless I know for sure that the content is truly evergreen. #CMWorld

@dswebsme

I’ve heard great things about @Sendible but haven’t tried it yet. Where should I start @kikolani @CMIContent? #cmworld

@martinlieberman

@MarisaH92 @suddenlyfrugal If I see no date, I just assume the content is old. I know that’s not fair, but … #cmworld

@JS_insidepitch

@MaureenOnPoint @JohnnyZ1959 If the 3K is out engaging and interacting with people, and the 300K is merely a message pusher. #cmworld

@darcyschuller

A8: Whatever tools or systems chosen, always start with goals and objectives! Measure what matters! #CMWorld

@atxcopywriter

@CMIContent I’d say it often depends on the piece, a white paper should merit more promotion than a blog post #CMWorld

@suddenlyfrugal

Yes and no @martinlieberman Yes when they post but no in the actual URL #CMWorld But I will update and put new date on old post.

@torriegundersen

@eCopyDesk Very true! #CMWorld

@kikolani

@dswebsme @Sendible @CMIContent I connect all my profiles to it so I can share / schedule content promotions to them all. 🙂 #cmworld

@MarisaH92

@martinlieberman @suddenlyfrugal I totally get that. Our most popular blog (for our CEO) has dates on everything. It makes sense. #CMWorld

@MaureenOnPoint

@JS_insidepitch @JohnnyZ1959 So, as someone who has grown her followers organically I’d say it’s about engagement. #CMWorld

@martinlieberman

@suddenlyfrugal Works for me. And @CTrappe too. 🙂 #cmworld

@renepower

A8: Measuring content promotion. Social platforms have analytics. Use HootsuitePro but don’t do enough to justify heavier spend #cmworld

@MarisaH92

@kikolani That sounds amazing! I will definitely have to remember that. #CMWorld

@suddenlyfrugal

Again @martinlieberman @MarisaH92 I will update content w/ new date on post itself but not in URL #CMWorld

@CTrappe

My blog is not a newspaper. LOL. #cmworld @martinlieberman @suddenlyfrugal

@jgombita

A8. Figure out what “success” looks like you (first) before setting out to measure it. What needle did you want to move? #cmworld

@renepower

MT @morgancarrie: A4. Google topic, leave a smart comment on a similar blog post & point back to yours to continue conversation #cmworld

@CTrappe

Today will be outdated tomorrow. #cmworld

@CrowdContent

@MarisaH92 @martinlieberman @suddenlyfrugal We’ve been back and forth in our office about this too. Conclusion? Date your work #CMWorld

@MaureenOnPoint

@suddenlyfrugal @martinlieberman @MarisaH92 We’ve started going back to popular old posts and updating them so dates don’t matter. #CMWorld

@JS_insidepitch

@martinlieberman @MarisaH92 @suddenlyfrugal The person learning today can benefit from same content learned from 4 mos. ago. #cmworld

@suddenlyfrugal

SMART! @MaureenOnPoint @martinlieberman @MarisaH92 #CMWorld

@CMIContent

Congratulations to @MarisaH92 @MusicAdamT @maureenonpoint, you have won an audiobook copy of @JoePulizzi’s book Content Inc! #CMWorld

@CMIContent

@MarisaH92 @MusicAdamT @MaureenOnPoint please DM us to claim your prize #CMWorld

@martinlieberman

@JS_insidepitch @MarisaH92 @suddenlyfrugal Sure. But there’s so much content being created, surely I can find something recent. #cmworld

@dswebsme

@kikolani @CMIContent Interesting. How does @Sendible compare to tools like @Buffer or @Hootsuite for scheduling / tracking? #cmworld

@MarisaH92

@MaureenOnPoint @suddenlyfrugal @martinlieberman Do you mean that the post date changes or no dates show at all? #CMWorld

@suddenlyfrugal

FYI I’m available for hire on blog content edits @CrowdContent @MarisaH92 @martinlieberman #CMWorld #marketingmyself

@atxcopywriter

@MarisaH92 It’s sort of nice when that happens though. Reminds you there’s often no “right” answer #CMWorld

@renepower

MT @kikolani: A8: I use UTM parameters for Google Analytics to compare traffic I drive through promotion vs. organic traffic. #cmworld

@MarisaH92

@CrowdContent @martinlieberman @suddenlyfrugal So crazy to read that since I know “big wig marketers” will say the opposite. #CMWorld

@JS_insidepitch

@MaureenOnPoint @JohnnyZ1959 Yes. I look at some accounts and say, there’s no way this person is “connected” with all those people. #cmworld

@MarisaH92

@CrowdContent @martinlieberman @suddenlyfrugal I honestly agree with you though. #CMWorld

@CMIContent

Next week, our very own @pamkozelka chats with us about adding a charitable component to your business! #CMWorld https://t.co/gFvYUwkoI6

@MaureenOnPoint

@suddenlyfrugal @martinlieberman @MarisaH92 OR we put a note @ the top of the old blog post & write a new updated 1 #trafficmatters #CMWorld

@martinlieberman

@MarisaH92 @CrowdContent @suddenlyfrugal I don’t think there’s any real consensus on the topic. Personal preference rules. #cmworld

@KipMeacham

My pleasure, @CMIContent. TY for creating and delivering value to a most excellent community. #cmworld

@MarisaH92

@CMIContent @MusicAdamT @maureenonpoint Thanks! Oh man, I am SO excited about this. Congrats to the other winners. #CMWorld

@MaureenOnPoint

@MarisaH92 @suddenlyfrugal @martinlieberman We show dates AND we offer a section at the top labeled “Update” #CMWorld

@CMIContent

Learn more about @kikolani on her website: http://kristihines.com #CMWorld

@BobWest2

@JS_insidepitch @CMIContent Wow … that’s a much bolder ration than I would have expected, but it makes sense. #CMWorld

@suddenlyfrugal

Here is an example: http://www.suddenlyfrugal.com/review-peapod-grocery-delivery-service/ @MarisaH92 @MaureenOnPoint @martinlieberman This post from 2013. Updated it this week. #cmworld

@MaureenOnPoint

@JS_insidepitch @JohnnyZ1959 Me too. If it looks too good to be true, it probably is. #CMWorld

@dswebsme

Oops, I may have jumped the gun on that one with my @Sendible Q’s. @kikolani’s a rockstar though, took it in stride! @CMIContent #cmworld

@martinlieberman

@suddenlyfrugal @MarisaH92 @MaureenOnPoint Thoughts on the comments being from years before publication date? #cmworld

@CMIContent

#CMWorld, Joe and Robert are on the road! See them in a city near you! http://contentmarketingconf.com https://t.co/rh09e4VMRo

@MarisaH92

@atxcopywriter Absolutely, although I’m more technically minded (C on the DISC model) so I really like straight answers. #CMWorld

@MaureenOnPoint

@martinlieberman @suddenlyfrugal @MarisaH92 How does that happen? #CMWorld

@ShereesePubHlth

@JS_insidepitch @MaureenOnPoint @JohnnyZ1959 right? I feel sorry for profs. who can’t grow a community organically. Its so obvious #cmworld

@martinlieberman

@MaureenOnPoint @MarisaH92 If it’s an old post, the comments are there. Look at @suddenlyfrugal post. #cmworld

@suddenlyfrugal

I kept comments in on purpose to show engagement, even if old! @martinlieberman @MarisaH92 @MaureenOnPoint #cmworld

@CrowdContent

@MarisaH92 @martinlieberman Content marketing is all about transparency. Hiding creation dates goes against that principle. #CMWorld

@CMIContent

@bendgibbons happens to all of us as we try and jam before the holiday 🙂 #cmworld

@ideakid88

I give thanks for this chat and wish you all a… http://gph.is/1eRxoEX?tc=1 via @giphy #cmworld

@martinlieberman

@CrowdContent @MarisaH92 I like the way you think. #samepage #cmworld

@JS_insidepitch

@martinlieberman Any topic. You are an expert, post content about him in ’12. I know nothing, post today. Newer isn’t better! #cmworld.

@suddenlyfrugal

I changed the URL @MaureenOnPoint @martinlieberman @MarisaH92 then did 301 redirect to new URL w/ @yoast plugin. Keeps old content. #cmworld

@MarisaH92

@CrowdContent Love that! I’ll actually have to remember that in case the topic comes up again. 🙂 #CMWorld

@dswebsme

@WhitneySanchez3 Sure. The create / promote ratio is relative to how long you’ve been doing it. Early on self promotion is key! #cmworld

@martinlieberman

@JS_insidepitch So, like the old NBC tagline: “If you haven’t seen it yet, it’s new to you!” 😉 #cmworld

@MarisaH92

@suddenlyfrugal @MaureenOnPoint @martinlieberman Thank goodness for @yoast sometimes, I swear. #CMWorld

@dswebsme

@WhitneySanchez3 As you gain traction though your influencers will likely be able to spread the word faster than you can. #cmworld

@JS_insidepitch

@ShereesePubHlth @MaureenOnPoint @JohnnyZ1959 I appreciate they grew audience b/c of their insight but I value connectors/engagers #cmworld

@MaureenOnPoint

@ShereesePubHlth @JS_insidepitch @JohnnyZ1959 Do it right or don’t do it at all… you know? #CMWorld

@JS_insidepitch

@martinlieberman I worked at NBC during that tagline. I lived by it. Absolutely! Of course social works far differently. #CMWorld

@jgombita

National emergency: Cats Belgian respose to terror raids http://gu.com/p/4ee4h/stw @KevinJRawlinson #cmworld” TARGET=”parent”>@guardian:#cmworld https://t.co/TscyISkiuP

@jgombita

@suddenlyfrugal what I like best is these #BrusselsLockdown cat tweets undercut stereotype of Belgians being dour & without humour! #cmworld