Creating a Channel Plan: A #CMWorld Chat with Cathy McPhillips

cmcphillipsContent marketers generally agree that you need to focus your social media efforts in the channels that work best for your business. But how do you do this? In our most recent chat, Cathy McPhillips, our CMI Marketing Director, led the conversation on how to best create and update your channel plan.

Channels is the fourth step in building a successful content marketing strategy. Download our white paper, The CMI Content Marketing Framework: 7 Building Blocks to Success, for an overview of the process, or learn about the other steps with our how-to guides on our website.

Q1: What is a channel plan, and why is it so important for content marketing success? #CMWorld

 

A1: A channel plan is having solid objectives and strategies for each of your content marketing channels. #cmworld

@cmcphillips

 

A1: Channel plans force you to consider the various places where you can reach your audience, and with what content. #CMWorld

@SueBrady

 

A1 A channel plan is that thing I know I need to make but never get around to doing it for myself. Looking forward to some tips #cmworld

@tracibrowne

 

A1: channel plan address each place you send out content, building a network/community. It’s imperative, each channel is differ #CMWorld

@lttlewys

 

A1: “Blasting our content on every channel in the same form” is not a channel plan. Or at least a good one. #cmworld

@cmcphillips

 

@CMIContent A1: It’s important to plan out not just the content itself, but where it will be published and how it will be promoted. #CMWorld

@atxcopywriter

 

@tracibrowne Lol!! It’s challenging to create, knowing how each channel works isn’t enough!! #CMWorld

@lttlewys

 

@cmcphillips Too true! And also knowing “why this content” is critical, too. What’s the strategy/goal? #CMWorld

@KatyWrites

 

@tracibrowne I’m surprised by that – I’m always impressed by your super organization skills. #CMWorld

@cmcphillips

 

Checking in on the #CMWorld chat this morning. Nice to see lively conversation already!

@RocketGroup

 

A1 a channel plan outlining your objectives for each #contentmarketing channel allows you to measure your progress/success #cmworld

@SFerika

 

A1: A good content marketing channel plan frees you from the constraints of any one channel. #CMWorld

@cmcphillips

 

@KatyWrites Definitely! That’s a great point. #CMWorld

@cmcphillips

 

@cmcphillips Oh, I’m super organized when it comes to everything but my own stuff…cobblers kids and such #cmworld

@tracibrowne

 

A1: your channel plan builds on the segmentation you’ve already done. Build content that each of your audienceโ€™s cares about! #CMWorld

@LMcKelvey

 

@lttlewys which is why it’s a shame so often to see the exact same #content across multiple content channels without optimization #cmworld

@SFerika

 

A1. Without a channel plan, you’re just throwing stuff out. Bad/boring for audience and bad for measurement #cmworld

@michelelinn

 

@cmcphillips Important cause as we’ve learned from these chats, different people prefer different types/forms of content #CMWorld

@atxcopywriter

 

@SFerika Lol!! The same content works across platform if you have built it that way and tweak to maximize the platform #CMWorld

@lttlewys

 

@atxcopywriter @cmcphillips Most def. What works for one channel may not work for another. Sometimes it’s just simple tweaks. #CMWorld

@cmcphillips

 

@atxcopywriter @cmcphillips Especially depending on what device they’re on. Must deliver an optimal experience. #CMWorld

@KatyWrites

 

@atxcopywriter @CMIContent Yes, and to whom, why. #CMWorld

@mikemyers614

 

 

 

@michelelinn I feel like often the channel plan is “make stuff the boss likes” vs. understanding the audience/channel #cmworld #badcontent

@SFerika

 

Sorry I’m late – glad to be here discussing content channels #cmworld

@lindadessau

 

@lttlewys We just had one of our mind meld moments. Just said the same thing! #CMWorld

@cmcphillips

 

Q2: What kind of details should your channel plan include, and how often should you reevaluate/update? #CMWorld

 

Okay…does any one else think it’s kinda freaky when @cmicontent tweets at @cmcphillips ๐Ÿ˜‰ #cmworld

@tracibrowne

 

@lttlewys Agree, BUT you know you’ve seen it a ton– the exact same 140 characters on FB, twitter, LI etc. ;p #cmworld #yuck

@SFerika

 

@lindadessau Hi Linda! Welcome! #CMWorld

@CMIContent

 

A1: A channel plan lays out the approach to each platform, maximizing on their uniqueness- audience, tone, type of content, etc. #cmworld

@WarJessEagle

 

@SFerika @lttlewys Yuck is right! Or @mentions on FB. #CMWorld

@CMIContent

 

@tracibrowne They’re like Superman and Clark Kent ๐Ÿ˜‰ #cmworld

@lindadessau

 

Glad to learn more about channel plans as I can definitely brush up on that. #CMWorld

@ladyluck34

 

A1: A channel plan allows brands to consider the appropriate content, delivered the right way for each, to help people find you. #CMWorld

@mikemyers614

 

A2: Why are you on the channel? What are your goals? What is your persona for that channel? #CMWorld

@cmcphillips

 

A2: Overall strategy + channel-specific approach; content calendar/schedule; how will you measure? #CMWorld

@KatyWrites

 

@cmcphillips ROFL!! I almost, feel sorry for @JoePulizzi, our #MindMelds are getting stronger and getting more power!! Almost! #CMWorld

@lttlewys

 

A2 Who is UR audience, what content is right for that particular audience, and where to they hang out and what form do they want it #cmworld

@tracibrowne

 

@tracibrowne @CMIContent @cmcphillips Ha, yes! #CMWorld

@mikemyers614

 

A2: What is our voice, and are we able to pull metrics based on our channel plan? #CMWorld

@cmcphillips

 

A2: Plans should include: goals, audience and content direction per source. Don’t make it complicated. #CMWorld

@SueBrady

 

@michelelinn having an awesome boss who gets #contentmarketing has got to be inspiring @joepulizzi #cmworld

@SFerika

 

A2. The frequency and type of content in each channel — what is the calendar? #cmworld

@michelelinn

 

@tracibrowne @lindadessau Hahaha! #CMWorld

@cmcphillips

 

@cmcphillips Voice – yes! So important. Brand story, too — that messaging should inform your channel content. #CMWorld

@KatyWrites

 

Q2: Voice & Tone. Roles and Purpose of each channel. Update every quarter. Each channel should have it’s own strategy. #CMWorld

@jasondominy

 

A2: Details of audience/community, goals & strategies for your overall strategy broken down by platform & how ur goin to measure #CMWorld

@lttlewys

 

@SFerika Having an awesome @michelelinn is even better #CMWorld

@JoePulizzi

 

A2: Ideally, we reevaluate or at least revisit quarterly. The industry moves so quickly, we need to be sure to keep up. #cmworld

@cmcphillips

 

@SFerika I do love my job ๐Ÿ™‚ #cmworld

@michelelinn

 

@jasondominy Great stuff, Jason! Thanks for joining us! #CMWorld

@CMIContent

 

@tracibrowne @JoePulizzi @SFerika @michelelinn Awww… #CMWorld

@cmcphillips

 

A2: @JoePulizzi wrote about 7 Steps to Creating A CM Channel Plan: http://contentmarketinginstitute.com/2012/07/creating-a-content-marketing-channel-plan/ #CMWorld

@cmcphillips

 

@cmcphillips @tracibrowne @JoePulizzi @SFerika @michelelinn I’m feeling the love!! Keep it coming ๐Ÿ˜‰ #CMWorld

@KatyWrites

 

@cmcphillips Agree, evaluate often, be agile enough to make changes when there are shifts w/ community or changes to platform #CMWorld

@lttlewys

 

@lttlewys @michelelinn Yes, and I love the word community here! #CMWorld

@mikemyers614

 

Q3: How many social channels does your company participate in? Do you have a priority list? #CMWorld

 

.@lttlewys @cmcphillips You used such a critical word, Brandie — agile! So important. Must always adapt! #CMWorld

@KatyWrites

 

@moveo @cmcphillips Don’t forget the #CMWorld hashtag so we don’t miss you!

@CMIContent

 

Apparently talk of channel plans bring out the best in the @CMIContent team ๐Ÿ™‚ @cmcphillips @JoePulizzi #CMWorld

@michelelinn

 

A3: We are on most, but focus most efforts on @twitter @LinkedIn @Facebook @SlideShare. Participation is also based on content. #CMWorld

@cmcphillips

 

@KatyWrites @lttlewys @cmcphillips Always! #CMWorld

@CMIContent

 

@mikemyers614 I’m all about the Community, it’s the heartbeat of what I do!! and, frankly, the glue for companies!! @michelelinn #CMWorld

@lttlewys

 

A3: Four, currently. And yes, we have a priority list that I’m helping to refine. Twitter + LI are at the top. #CMWorld

@KatyWrites

 

A3: As an agency, about to launch (in priority order): LinkedIn, Twitter, FB and Google+ <for SEO only>. #cmworld

@SueBrady

 

@CMIContent A3 If you don’t, you should make one! #cmworld

@moveo

 

A3: We have general priorities, and then campaign/project priorities. Some projects lend themselves to certain channels. #CMWorld

@cmcphillips

 

A3: We have general priorities, and then campaign/project priorities. Some projects lend themselves to certain channels. #CMWorld

@cmcphillips

 

A3 for myself answer is 4…but mostly just blog and twitter…but I need to eliminate the other two and move into something else. #cmworld

@tracibrowne

 

A3: Critical point here: only participate in channels where your audiences are. You don’t need a presence if they don’t go there. #CMWorld

@mikemyers614

 

A3 my B2B clients are usually active on twitter, FB, LI, G+ and have some activity on SlideShare. Twitter and LI usually priorities #cmworld

@SFerika

 

@CMIContent Twitter gets the most focus, but I try to be active on G+ and LinkedIn to some degree as well #CMWorld

@atxcopywriter

 

@tracibrowne Now you’re jumping ahead on eliminating channels! #CMWorld

@CMIContent

 

@SueBrady Congrats on the launch of your new agency! #cmworld

@lindadessau

 

A3b: Left out blog as a source! We’ll be using that too. #CMWorld

@SueBrady

 

@SFerika Couldn’t agree more, Erika — I’m in the #B2B world, too ๐Ÿ™‚ SlideShare is def on my radar. #CMWorld

@KatyWrites

 

A3: Some ideas on how to focus your social media w/@carlajohnson @mikepweiss @jaybaer @ardath421: http://bcove.me/4rahr8n5 #CMWorld

@cmcphillips

 

@CMIContent A3: It’s ranked FB, Twitter, Google+, and LinkedIn for us #CMWorld

@Itechra

 

@atxcopywriter I’d love to hear more about your successes on G+ #CMWorld

@cmcphillips

 

Curious if people get much out of FB – I’m skeptical that people who aren’t marketers want to use it to interact with brands #CMWorld

@atxcopywriter

 

@KatyWrites Twitter is my favorite social channel but SlideShare is my fave content type. #cmworld

@SFerika

 

Hi all! First time chatter, long time reader of #cmworld

@petertrapasso

 

A3. From an editorial perspective, I think about what will work best for our LinkedIn and SlideShare audiences #cmworld

@michelelinn

 

A3: Curious – has anyone switched gears on Facebook b/c of recent reach decline? Or still a priority for your biz? #CMWorld

@KatyWrites

 

@SFerika Hehe!! I love @SlideShare but don’t post there… I need to get better #CMWorld

@lttlewys

 

@lindadessau Thanks! It’s not new but they have not been active in social media. Also relaunching their website any wk now. #CMWorld

@SueBrady

 

A3 I narrowed my audience so some of the changes will be a test to see what works better…you think you know but do you? #cmworld

@tracibrowne

 

@petertrapasso Welcome, Peter! We’re really glad you’re with us today! #CMWorld

@CMIContent

 

A3: since we consult on social, we use/test many platforms (LI, FB, twitter, G+) w/ a constant focus on monitoring & evaluating #CMWorld

@LMcKelvey

 

A3 LinkedIn (by far) Twitter (easy) Google+ (search and education) SlideShare (great for embedding). #CMWorld

@words2wow

 

@atxcopywriter Would like to hear more about FB as well – wondering if it’s worth it for my biz and my clients #cmworld

@lindadessau

 

@atxcopywriter Tons!! altho, getting a little harder #CMWorld

@lttlewys

 

@petertrapasso Hey Peter, great to see you jumping in!! #CMWorld

@lttlewys

 

@SueBrady So it will *feel* new ๐Ÿ™‚ #cmworld

@lindadessau

 

@SueBrady Blogs are great — especially as you own them. So important #cmworld

@michelelinn

 

@SFerika Agreed. @SlideShare presos are so great for a corporate blog, too. #CMWorld

@KatyWrites

 

@KatyWrites It’s still a priority for us, but admittedly our channel plan has changed because of it. #CMWorld

@cmcphillips

 

@lttlewys I am usually working on someone else’s @SlideShare — I need to do a few of my own soon ๐Ÿ˜‰ #cmworld

@SFerika

 

@atxcopywriter …And FB is making it harder to do, as well (at least for free). #CMWorld

@mikemyers614

 

Yes, SlideShare is definitely on my list but need someone to do the creative…don’t want to do half-assed @lttlewys @SFerika #cmworld

@tracibrowne

 

@lttlewys hey Brandie! #cmworld

@petertrapasso

 

@lttlewys I’ve always thought if made sense for things like bars, restaurants, anything in entertainment. Less for B2B #CMWorld

@atxcopywriter

 

@tracibrowne @lttlewys agreed– being able to tell a great visual story is key to #SlideShare success #cmworld

@SFerika

 

A3: Right now we focus on Facebook, twitter and LinkedIn to support our owned channels and original content. #CMWorld

@PMItv

 

Q4: How do you decide which channels are best? The type of content you have? The channels your prospects are in? Your personality? #CMWorld

 

I’ve had a ton of success with SlideShare and with LinkedIn & Twitter. Facebook not so much. Think it’s losing its mojo #cmworld

@tracysestili

 

@SFerika @tracibrowne @lttlewys No crappy PowerPoint slides allowed ๐Ÿ˜‰ ๐Ÿ˜‰ #CMWorld

@KatyWrites

 

@SFerika Lol!! Yes, you do… I need to get better at Canva so I can post there ๐Ÿ˜‰ #NoSkillz #CMWorld

@lttlewys

 

@NenadSenic Stay tuned in, it’s not as hard as you think! #CMWorld

@cmcphillips

 

@tracysestili Thanks for joining us, Tracy! #CMWorld

@CMIContent

 

A4: Make channel decisions based on where your audience is and where they want to engage. #CMWorld

@SueBrady

 

A4: We decide which channels are best based mostly on the content we have to distribute. #CMWorld

@cmcphillips

 

Great recent post from @Robert_Rose on Facebook as s channel for content marketers: http://ow.ly/wxHyN #cmworld

@michelelinn

 

A4. You listen first, act second. Do your research. Plenty of studies out there. #cmworld

@tracysestili

 

@KatyWrites Hi – we have many clients reconsidering their FB spend, investing in more specific targeting, even if less reach #CMWorld

@LMcKelvey

 

@KatyWrites Have to drop Eat24’s post on the subject here, very entertaining: http://blog.eat24hours.com/eat24-life-after-facebook/ #CMWorld

@atxcopywriter

 

A4 I think it needs to be a mix of where your audience is and what matches your personality when a small co…only so may resources #cmworld

@tracibrowne

 

A4: Testing, measuring and seeing what works! Setting up searches & alerts, lets you know where peeps are talking about u. #CMWorld

@lttlewys

 

A4: Agree re: audience data — where they are + what they want. Content factors in, too; ex: Videos –> YouTube #CMWorld

@KatyWrites

 

A4: If we distribute the same content across multiple channels, our voice and conversation changes to match that audience/channel. #CMWorld

@cmcphillips

 

A4: Who are you trying to reach and where do they spend time?#CMWorld

@mikemyers614

 

@NenadSenic That’s OK! I know the time difference isn’t always ideal! Have a good evening! #CMWorld

@cmcphillips

 

A4: It’s important to not over-extend yourself in too many channels – difficult to maintain. Focus on priorities. #CMWorld

@KatyWrites

 

Q4: Decide what channels are best for particular content based on where your target audience is, & the type of content you’re posting. #CMWorld

@jasondominy

 

A4: Honestly, my first pass at our channel plan took 15 minutes. Go with intuition/logic, support/adjust with numbers. #CMWorld

@cmcphillips

 

@pamelamuldoon I love seeing your face pop in on our chats! #CMWorld

@cmcphillips

 

@CMIContent A4: Research. Lots and lots of research. (Then brainstorming sessions.) #CMWorld

@rmielcarski

 

@cmcphillips but don’t U think saying same thing on multiple channels is boring? Why not mix it up. Give ppl a reason to follow #cmworld

@tracysestili

 

A4. I think matching your personality is a key thing to consider as well (if your audience is there) #cmworld

@michelelinn

 

@atxcopywriter @KatyWrites ROFL!! I love @Eat24, they really get the social! I don’t think FB is done changing, it’ll settle #CMWorld

@lttlewys

 

@lttlewys I am going to try using @Canva on some slides– and tap my amazing hand lettering colleague @LetteringGuy for my #cmworld preso

@SFerika

 

@tracysestili Yes, but the same piece of content might spur different conversations. We rarely put same piece everywhere. #CMWorld

@cmcphillips

 

@CMIContent @SueBrady Good list. How are you changing your FB approach to keep up with its evolution? #cmworld

@moveo

 

@michelelinn That’s the key, ONLYY if your audience is there. #CMWorld

@tracysestili

 

@tracysestili What are some of your favorite studies you use to make decisions which channels are best? #cmworld

@michelelinn

 

@tracysestili Yes, but the same piece of content might spur different conversations. We rarely put one piece everywhere. #CMWorld

@cmcphillips

 

A4 Shouldn’t be about you! Where are your personas hanging out when in frame of mind for branded content? #cmworld

@webber_karen

 

@atxcopywriter @KatyWrites Some of my clients are growing there and some are dropping, it’s frustrating… needs to be babied #CMWorld

@lttlewys

 

@tracysestili …but if we do, there is good reason, and copy/goals are different by channel. #CMWorld

@cmcphillips

 

@LMcKelvey Fascinating! Specific targeting makes sense — I’m seeing more geo-targeting, etc., especially for events. #cmworld

@KatyWrites

 

@tracibrowne See? #CMWorld

@cmcphillips

 

@SFerika Hand lettering — that sounds very cool. I am going to check out @LetteringGuy #cmworld

@michelelinn

 

@moveo @CMIContent We’re just getting started. FB will mostly target prospective employees so more visual & showing personality. #CMWorld

@SueBrady

 

@michelelinn I like to use Quantcast #cmworld

@tracysestili

 

@lindadessau yeah, but she didn’t mention the second pass took four months ๐Ÿ˜‰ @cmcphillips #cmworld

@tracibrowne

 

@cmcphillips Sheeesh!! 15min? Show off ๐Ÿ˜‰ #CMWorld

@lttlewys

 

@cmcphillips I love being able to attend when I can; such a grt discussion each wk! #CMWorld

@pamelamuldoon

 

@lttlewys @atxcopywriter @eat24 That blog post is GOLD. Especially the visuals!!! Love a brand that makes great content #cmworld

@KatyWrites

 

Q5: Is it ever OK to be in a channel but not be that active? #CMWorld

 

@tracibrowne @lindadessau Or 4 weeks! Something like that. #CMWorld

@cmcphillips

 

A5 I think you have to reserve your spot for your brand…then direct that audience elsewhere if not going to be active. #cmworld

@tracibrowne

 

@tracysestili Agreed. But personality is useful if you want prioritize. People know when you are having fun #cmworld

@michelelinn

 

A5; its best to be at least semi active. But its worth it to at least claim a presence on a platform to save it #CMWorld

@Brewbom

 

A5a: We try to always stay active in a channel, but i.e. Instagram for @CMIContent isn’t always relevant. #CMWorld

@CMIContent

 

@CMIContent A5. Depends on why you are there in the first place. #cmworld

@tracysestili

 

A5: Probably yes to inactive in a channel. But you’ll get less/nothing out of it that way. #CMWorld

@SueBrady

 

@Brewbom We may have done that a time or two! #CMWorld

@CMIContent

 

A5 Yes! You may only post to SlideShare once per month for instance, but it’s still worth it. #cmworld

@SFerika

 

A5 for example…FB may not be the right channel but you want to reserve your brand name there…then tell ppl where to find you #cmworld

@tracibrowne

 

@KatyWrites Ditto! Even on geo & industry targeted LI groups to intro event & share blog content on topic so not all promo #CMWorld

@LMcKelvey

 

A4 Main criteria is audience presence. After that I’m weighing secondary goals against benefits of other platforms #CMWorld

@words2wow

 

A5: Yes, it’s good to know how all the channels are working and what’s happening over there. Plus, you may want to use it eventually #CMWorld

@lttlewys

 

A5b: Our @Instagram channel strategy revolves around events. We don’t want to push out bad content for the sake of content. #CMWorld

@cmcphillips

 

@SFerika Would you consider that “inactive” if you have an active and methodical plan around it? #CMWorld

@cmcphillips

 

@tracibrowne What’s the best way to direct people to your sites from FB? #cmworld

@lindadessau

 

A4: We define the target audience for each channel and then focus on sharing content on the right platforms for our brand. #CMWorld

@PMItv

 

A5: Can’t imagine why a #brand would be in a channel and not be active. Maybe if they don’t want it to work ๐Ÿ™‚ #CMWorld

@mikemyers614

 

A5. Brands make the mistake of jumping on every channel. A strategy for each channel is a necessity. Ask the “Why am I here?” q #cmworld

@tracysestili

 

@cmcphillips true, if it’s your plan to be posting there once per month to feed other content channels I guess it’s not inactive #cmworld

@SFerika

 

@tracysestili Exactly. You don’t have to be everywhere — it’s best not to for the sake of quality + strategy. #CMWorld

@KatyWrites

 

@mikemyers614 one valid reason to have it saved but not active is to make sure none takes your brand name on that platform #CMWorld

@Brewbom

 

@mikemyers614 haha – totally. #cmworld

@tracysestili

 

A5: If you can’t dedicate time to a channel or know why you’re starting in the first place, don’t. Excel where you are. #CMWorld

@cmcphillips

 

@lindadessau I’ve put up post & also added to the header. But then U have 2 leave it alone…don’t confuse people by posting there. #cmworld

@tracibrowne

 

A5 but having a G+ account you established 2 years ago and that has tumbleweeds running through it makes your brand look bad #cmworld

@SFerika

 

@CMIContent If it’s not doing much for you. You probably want to make sure you keep your name in a soc media channel even so #CMWorld

@atxcopywriter

 

@LMcKelvey That’s a fantastic idea. LI groups are often overlooked, IMO, but I know that some of them are SO spammy. #cmworld

@KatyWrites

 

A5: Always remain in control of your channels and only activate your accounts when you’re ready with a content plan. #CMWorld

@PMItv

 

@SFerika Start using Buffer for it. Super easy. Plus it helps a lot with SEO. Again, we’re back to goals. #cmworld

@tracysestili

 

@KatyWrites @LMcKelvey We monitor our LI group all day and moderate discussions. It really helps, and members appreciate it. #CMWorld

@CMIContent

 

A5: depends, active is relative. Also, what if community is active w/o your input? #CMWorld

@LMcKelvey

 

@cmcphillips I guess I always base active/inactive as versus my twitter activity which makes most things seem inactive ๐Ÿ˜‰ #cmworld

@SFerika

 

@tracibrowne Do you have any examples of this redirection? #cmworld

@michelelinn

 

A5 “Active” may be a relative term. Sometimes I’m just listening and learning. (But participating is more fun.) #CMWorld

@words2wow

 

@LMcKelvey good point. What would an example be? Starting a LinkedIn Group maybe? Can’t think of anything else. #cmworld

@tracysestili

 

@LMcKelvey Interesting thought; do you think they miss you, or realize you’re even part of the picture? #CMWorld

@cmcphillips

 

@Brewbom Good point. Works in the short term. Eventually need to be active or use the resources better somewhere else, right? #CMWorld

@mikemyers614

 

@tracysestili I’m always surprised for that reason to see a brand that actively blogs not have any content on its G+ brand page #cmworld

@SFerika

 

A5: There is little excuse for true inactivity. use a tool like Sprout or hoot to at least post something once a month #CMWorld

@Brewbom

 

@CMIContent @LMcKelvey Please excuse me while I check to make sure I’m a member of your LI group!! #CMWorld

@KatyWrites

 

MT @cmcphillips: A5: If you canโ€™t dedicate time to a channel or know why youโ€™re starting, donโ€™t. Excel where you are. #CMWorld

@pamelamuldoon

 

@KatyWrites @LMcKelvey Haha! That would be awesome. ๐Ÿ™‚ #CMWorld

@CMIContent

 

@SFerika I know, right??? It’s insane. It’s a missed opportunity for them. #cmworld

@tracysestili

 

 

Q6: What do you do if you try a channel but it’s not getting traffic? Refocus efforts? Delete account? #cmworld

 

@KatyWrites Agreed! I am part of a few that the owner does a good job of screening first, then monitoring which helps too! #CMWorld

@LMcKelvey

 

That > MT @cmcphillips A5: If you can’t dedicate time to a channel or know why you’re starting, don’t. Excel where you are. #CMWorld

@mikemyers614

 

A6: I’m not a quitter by nature, so I’d always try to figure out why, and modify our channel plan to meet goals. #CMWorld

@cmcphillips

 

@SFerika @cmcphillips all the world seems slow compared to Twitter #CMWorld

@Brewbom

 

@KatyWrites @LMcKelvey Same with G+ communities. A lot of just dropping links and running #CMWorld

@atxcopywriter

 

@Brewbom @SFerika Doesn’t it? #CMWorld

@cmcphillips

 

A6: Look at your strategy, see what other people are doing… if something isn’t work, change it! #CMWorld

@lttlewys

 

A6: Go to the data first. If you can tweak/refine, do it. If the channel just isn’t working for your brand, refocus elsewhere #CMWorld

@KatyWrites

 

A6: If you determine a channel isn’t getting traffic bc it doesn’t meet your company mission, then move on. Lots of other options. #CMWorld

@cmcphillips

 

A6. Good question. Try reaching out to related groups and communities in the channel to help promote your content. #cmworld

@petertrapasso

 

A6: if you try a channel but it’s not getting traffic, that’s where research should kick in. Why? #CMWorld

@mikemyers614

 

A6. Look at your competitors and study what they are doing (if it’s working for them) #cmworld

@tracysestili

 

@cmcphillips @SFerika yeah I find FB and G+ like Neanderthal compared to Twitter. you canโ€™t really check em more than 2x a day #cmworld

@Brewbom

 

@petertrapasso Definitely, if it’s not the content but rather the marketing, then you know what to work on. #CMWorld

@CMIContent

 

#CMworld A5 it’s OK but depends on brand, services may need community engagement but products just need updates & presence #SocialMedia

@avik_munshi

 

@cmcphillips @Brewbom @SFerika I think inactivity may be relative per channel. 1x month on SlideShare is OK but not Twitter #cmworld

@michelelinn

 

A good example of inactive but useful pages is creating pages on Facebook for the biz name your customers are searching for #CMWorld

@Brewbom

 

A6 I don’t think I’ve ever entirely tossed out a content channel, tho I have definitely done some realignment of content strategy #cmworld

@SFerika

 

@SueBrady @CMIContent Totally agree, it’s a great fit for internal culture/branding. Good thinking to use it as a recruitment tool! #cmworld

@moveo

 

@tracysestili @cmcphillips Had LI groups in mind, but goes back to goals. Ex: acting as a connector (industry group) or platform #CMWorld

@LMcKelvey

 

@michelelinn agreed! cc: @cmcphillips @Brewbom @SFerika #cmworld

@tracysestili

 

@CMIContent Unless you’re already a very established/popular brand, getting started on any of the platforms takes a lot of time #CMWorld

@atxcopywriter

 

@SFerika I don’t think we have either – some may have shut down before we have given up! #CMWorld

@cmcphillips

 

@Brewbom Have any examples of those pages on Facebook? #cmworld

@michelelinn

 

A6; if โ€˜trafficโ€™ is your sole metric for its success you might be an ROI weenie #cmworld #SocialMediaMarketing

@Brewbom

 

@michelelinn @cmcphillips @Brewbom Agreed! On twitter, I’m more likely to follow someone who posts 20x day than once a month #cmworld

@SFerika

 

@atxcopywriter @LMcKelvey TRUTH. #CMWorld

@KatyWrites

 

#CMworld A6 refocus efforts, trace out the interests & follow trends that my target audience does #SocialMediaMarketing

@avik_munshi

 

A6: Be agile! Sometimes it takes a while to determine and create successful content for that platform. Analysis is key. #CMWorld

@PMItv

 

@Brewbom so you mean squatting until they are ready? #cmworld

@tracysestili

 

@KatyWrites @CMIContent guilty as well! Just joined! #cmworld

@LMcKelvey

 

@atxcopywriter @CMIContent I think this is what leads well intentioned but misguided folks to buy followers #impatience #cmworld

@SFerika

 

Q7: How should companies account for channels that people outside of the marketing department are managing? #CMWorld

 

@michelelinn yeap! this one I created for our brewery cause people were searching this phrase https://www.facebook.com/BREWeltunco?ref=hl #CMWorld

@Brewbom

 

@tracysestili @Brewbom What was once considered squatting has become common practice for brand protection – don’t you think? #CMWorld

@cmcphillips

 

@mariaduron Great to see you!! #CMWorld

@lttlewys

 

@tracysestili yes. and making sure no one can steal the name #cmworld

@Brewbom

 

A7: At @CMIContent, I manage most channels, so it’s a non-issue with us, but edit calendars & open communication are key. #CMWorld

@cmcphillips

 

@michelelinn @cmcphillips @Brewbom @SFerika If you posted on LinkedIn as much as Twitter you’d be filling up feeds with just you #CMWorld

@atxcopywriter

 

A7 establish a channel committee and meet regularly– even if informally– to align efforts #cmworld

@SFerika

 

@cmcphillips @Brewbom unfortunately, yes. #cmworld

@tracysestili

 

@LMcKelvey @KatyWrites Well thank you both, and welcome! We’ll be sure to approve your posts. ๐Ÿ™‚ #CMWorld

@CMIContent

 

@SFerika @atxcopywriter @CMIContent Impatience has no place in marketing or social!! Building things doesn’t happen overnight! #CMWorld

@lttlewys

 

@CMIContent @LMcKelvey In other words, what you’re saying is we have VIP access? Kidding, kidding ๐Ÿ™‚ #CMWorld

@KatyWrites

 

@tracysestili Yes, it seems to be the case, ever since the decline in reach. #cmworld

@ESimplified

 

@atxcopywriter @michelelinn @cmcphillips @Brewbom Seriously! That would be terrible. #cmworld

@SFerika

 

A7: Building the channel plan as a team with one-person owning/overseeing will help streamline plan implementation. #CMWorld

@cmcphillips

 

A7: with trepidation and outright horror. Things are gonna go bad #cmworld

@Brewbom

 

A7. Quarterly audits. I do this for one of my clients. It’s extremely useful in large companies. #cmworld

@tracysestili

 

A6: Review: effort, intent/voice, audience/persona/content match, and who w/similar audience is doing well. #cmworld

@kmullett

 

MT @lttlewys @SFerika @atxcopywriter @CMIContent Impatience has no place in marketing or social! Building doesn’t happen overnight! #CMWorld

@KatyWrites

 

A7: That happens? All channels should be managed by #marketing IMO. #CMWorld

@mikemyers614

 

A7: social policy is one thing, but monitoring, enforcing AND buy-in from diff depts. is another! Need alignment & buy-in at top #CMWorld

@LMcKelvey

 

A7. I think education is key. Educate those ppl outside of marketing and make them brand ambassadors and social ninjas! #cmworld

@tracysestili

 

Great suggestion! @SFerika: A7 establish a channel committee and meet regularly– even if informally– to align efforts #cmworld

@michelelinn

 

@KatyWrites @LMcKelvey It helps knowing people from other channels, so I can remember names when approving. You know? #CMWorld

@CMIContent

 

A7: the simple answer is to do the right thing and put HR and #custserv under #marketing #cmworld

@Brewbom

 

@lttlewys @atxcopywriter @CMIContent Everyone print out that tweet and leave it on the chair of your most impatient stakeholder! #cmworld

@SFerika

 

@Brewbom @michelelinn Wasn’t there some controversy when @Netflix tried a new brand name, but someone already had the Twitter? #CMWorld

@atxcopywriter

 

โ€œ@cmcphillips: #CMWorldโ€ thought that stood for Cathy McPhillips World? Or does it?

@FrankRealEstate

 

@mikemyers614 I wish I lived in your perfect world Mike. That sounds blissful! #cmworld

@tracysestili

 

@atxcopywriter @michelelinn @Netflix it was epic #CMWorld

@Brewbom

 

#CMworld A7 Use it for community forum like CrackBerry if it were run by someone at BlackBerry, it can be more interactive than marketing!

@avik_munshi

 

@mikemyers614 you often have social, HR, and Corp Comm managing channels in addition to marketing in large orgs #cmworld

@SFerika

 

@lttlewys @SFerika @atxcopywriter I disagree…a little. I got a little nudge that I needed to make something happen faster! #CMWorld

@cmcphillips

 

@CMIContent @KatyWrites and discounts to #CMworld?? Best.twitter.chat.ever! ๐Ÿ˜‰ #CMWorld

@LMcKelvey

 

@SFerika *blush* Awww, ur sooo sweet ๐Ÿ˜‰ #CMWorld

@lttlewys

 

A7: Lead by example, educate them on expectations and vision, reward positives, and don’t push to hard. #cmworld

@kmullett

 

@LMcKelvey @KatyWrites YES! For sure. Let’s connect after this, or anytime really. #CMWorld

@CMIContent

 

A7: Give them some orientation first & then monitor the channels afterwards. Make suggestions when needed. #CMWorld

@ESimplified

 

@tracysestili Ha! Has it’s own challenges (like a huge marketing department) but at least there’s consistency in leadership. #CMWorld

@mikemyers614

 

@Brewbom Why do you say that? #CMWorld

@CMIContent

 

@RyMontano truth #CMWorld

@Brewbom

 

@cmcphillips @lttlewys @atxcopywriter a little nudge is fine– but if it becomes an “…or we kill the ch” it’s a problem! ๐Ÿ˜‰ #cmworld

@SFerika

 

@mikemyers614 Love it! #cmworld

@tracysestili

 

@CMIContent @LMcKelvey This IS the best Twitter chat in the world!!! *throws confetti* #CMWorld

@KatyWrites

 

@CMIContent MOSTLY to be funny and enliven things. #CMWorld #comedyfirst

@Brewbom

 

@cmcphillips We aren’t talking sitting on the fence, we are talking impatience at being a newb one day & the Times, the next, tho #CMWorld

@lttlewys

 

A7b: You want willing participants, that see the value (for selves & biz), treat social as a lifestyle, not a task. #cmworld

@kmullett

 

A7: For outside partners, we draft a custom content playbook for them to execute brand-specific messaging/topics. #CMWorld

@PMItv

 

Q8: What channel are you using — or do you want to try — that you think has the most untapped potential for your organization? #CMWorld

 

I hear stories of “rogue” employees as well having channels associated with their companies @SFerika: @mikemyers614 #cmworld

@michelelinn

 

@mikemyers614 Ha! This was my thought #CMWorld

@atxcopywriter

 

A7 Marketing should be home base for all social; training/working w/staff in other dept. is a must to create a social biz culture. #CMWorld

@pamelamuldoon

 

@SFerika Good point. I wasn’t considering HR and Corp Comm. #CMWorld

@mikemyers614

 

@kmullett We like that! #CMWorld

@CMIContent

 

GREAT phrase from @kmullett just now: “treat social as a lifestyle, not a task.” #CMWorld

@KatyWrites

 

A8: We really want to delve more into video; one of our strengths is our team, and video is a great way to showcase. #CMWorld

@cmcphillips

 

@mikemyers614 Although, now I’m thinking makes sense for customer service to be involved. #CMWorld

@atxcopywriter

 

@Brewbom @CMIContent you are a wise guy ;p #cmworld

@SFerika

 

Letโ€™s face it: Most of our effort, stress and time as marketers is spent on our core target audience: Our bosses #CMWorld

@Brewbom

 

@FrankRealEstate Wait…it doesnโ€™t? ๐Ÿ˜‰ #CMWorld

@cmcphillips

 

@CMIContent I’ve been using it for a while. I am not into forced social or the conversion game. ๐Ÿ˜‰ #cmworld

@kmullett

 

A8. We use SlideShare, but I want to learn how to use it better. #cmworld

@michelelinn

 

A8: SlideShare & Instagram, visual content is getting a huge boost, and I don’t think I do enuff hashtag strategies #CMWorld

@lttlewys

 

A8 I( never get to do as much on #SlideShare as I’d like. It has HUGE opportunity for B2B marketing #cmworld

@SFerika

 

@Brewbom I disagree with that – though I guess it depends on the situation. #CMWorld

@cmcphillips

 

A8: As @LinkedIn continues to grow, we think our opportunities there have really opened up in 2014. #CMWorld

@cmcphillips

 

. @CMIContent A8: Tumblr, SlideShare #CMWorld

@ESimplified

 

@michelelinn @mikemyers614 similarly, back in the day I had rogue custsvc folks sending out terrible email newsletters… #cmworld

@SFerika

 

@michelelinn @CMIContent @cmcphillips Channel plans are our Graceland ๐Ÿ˜‰ #CMWorld

@JoePulizzi

 

A8: SlideShare is very interesting, but we aren’t there. Yet. #CMWorld

@mikemyers614

 

@cmcphillips it VERY much depends on the org. I bet yours is not that way! #CMWorld

@Brewbom

 

@michelelinn @sferika SlideShare and quora are two often omitted opportunities. We love SlideShare, should do more on quora. #cmworld

@kmullett

 

Podcast as auxiliary format for offering content on blog channel, plus iTunes and other podcasting channels #cmworld

@lindadessau

 

@atxcopywriter Involved? Definitely. Managing? Not sure. #CMWorld

@mikemyers614

 

@KatyWrites @CMIContent sounds great! Attended #CMWorld last year & had great conversations. Hoping to make it work again!

@LMcKelvey

 

@JoePulizzi @michelelinn @CMIContent Do we have to call you Elvis? #CMWorld

@cmcphillips

 

@kmullett @michelelinn I’d love to get some examples of B2B firms that are killing it on @quora– I need to dive in #cmworld

@SFerika

 

A8: To echo others, SlideShare as a new addition is a top priority. #CMWorld

@KatyWrites

 

A8. for those interested in SlideShare you might want to check out this whitepaper http://www.slideshare.net/SocialStrand/secret-recipe-for-getting-a-slide-share-deck-to-go-viral-ss #cmworld

@tracysestili

 

@KatyWrites Awesome. We definitely recommend @ToddWheatland’s book if you need a good start! #CMWorld

@CMIContent

 

@cmcphillips although I hear that @JoePulizzi is a hell of a tyrant and is always demanding that you guys rock and do good stuff #CMWorld

@Brewbom

 

A8 and I still want to do more podcasting. Loved doing it in personal life, want to get back into it in biz life #cmworld

@SFerika

 

A8. Podcasting for sure. Just don’t have the time right now. #cmworld

@tracysestili

 

@KatyWrites thanks. Oddly it started as a weight loss to social media analogy. #cmworld

@kmullett

 

@kmullett I haven’t done much with Quora. What do you want to try? I know @susyneliseduris is a fan #cmworld

@michelelinn

 

@SFerika @michelelinn Oh yeah. Scares the heck outta me. Especially with #socialmedia #CMWorld

@mikemyers614

 

@cmcphillips @michelelinn @CMIContent Maybe Orange Julius? #CMWorld

@JoePulizzi

 

@CMIContent @ToddWheatland Checking out now – thank you!! I can never get enough top-notch industry book recs. #CMWorld

@KatyWrites

 

@CMIContent @KatyWrites @ToddWheatland I second that recommendation. It’s a great book! #cmworld

@SFerika

 

@lindadessau We’ve repurposed content from podcasts and have used podcasts to showcase some content from other channels. #CMWorld

@CMIContent

 

@SFerika @kmullett @michelelinn @Quora Ditto #CMWorld

@atxcopywriter

 

A8 I personally love @Quora! It’s a great place to provide value to potential customers and share relative informative content. #CMWorld

@RyMontano

 

@michelelinn @Moz does a fantastic job on @Quora. Rand has perfected the art. #CMWorld

@JoePulizzi

 

@cmcphillips any success w/ @Google hangouts? Something I have also been wanting to use more but slow moving #CMWorld

@LMcKelvey

 

@kmullett Hey, you!! Fancy running into you here!! You are turning into quite the #ChatAddict!! *tear* #SoProud #CMWorld

@lttlewys

 

@michelelinn @susyneliseduris I just know I should be more active. Many have mentioned receiving solid leads. #cmworld

@kmullett

 

Lots of tweets about Quora. The audience there seems so small. Anyone successful there? #CMWorld

@SueBrady

 

Q9: Any examples of companies who are using different channels in customized ways? #CMWorld

 

@JoePulizzi @CMIContent @cmcphillips I was picturing an orange Elvis for a moment there :)#cmworld

@michelelinn

 

SlideShare did a case study on our launch when I was at Achievers– always happy to talk SlideShare w/folks #cmworld http://www.slideshare.net/slidesharepro/acheivers-slide-share-case-study

@SFerika

 

@LMcKelvey I haven’t yet for @CMIContent, but have before. I really like them. Visual twitter chats! Fun and lively. #CMWorld

@cmcphillips

 

@lttlewys I’m actually just returning to what I love most about Twitter. Chats. #CMWorld

@kmullett

 

my intuition says that anyone โ€œkilling it!โ€ on any channel is focused and deep in that channel and less in others #cmworld

@Brewbom

 

@RyMontano @Quora who do you feel is doing an amazing job there that I should check out? #cmworld

@SFerika

 

@JoePulizzi Thanks — I’ll check out @Moz on @Quora #cmworld

@michelelinn

 

@Brewbom I think that’s right Andy, that and/or they have a TEAM of people to help them. #cmworld

@tracysestili

 

@kmullett It totally fits!! Weight loss as lifestyle builds the foundation for more permanent change — makes sense for social. #cmworld

@KatyWrites

 

@Brewbom Or has a big and well-integrated team that communicates well. Channels can’t work in a silo either. #CMWorld

@cmcphillips

 

@kmullett @lttlewys these chats are my fave thing about twitter too–connecting w/amazing folks #cmworld

@SFerika

 

Very cool! MT @SFerika: SlideShare did a case study on our launch at Achievers http://www.slideshare.net/slidesharepro/acheivers-slide-share-case-study #cmworld

@lindadessau

 

A9: One of our favorite examples right now is @Intel – different plan for @Instagram, @Facebook and @LinkedIn. #CMWorld

@cmcphillips

 

@KatyWrites exactly. It is part of a bigger bit I do when speaking on social media fails. #CMWorld

@kmullett

 

@SFerika Well, if you’re going to tell me that, you know I’ll suggest a post for @cmicontent! ๐Ÿ™‚ #cmworld Any interest?

@michelelinn

 

A9: I’m a big fan of @WholeFoods content marketing! I love their recipes and veggie garden ideas. I use this a lot personally. #CMWorld

@cmcphillips

 

@michelelinn Woohoo – I’d read that! @SFerika #cmworld

@lindadessau

 

@kmullett Chats are my favorite part about Twitter, too. The real-time interaction is fun (and educational) #cmworld

@michelelinn

 

@lindadessau @michelelinn @SFerika Me too! #CMWorld

@cmcphillips

 

A8 Untapped potential in Google+ Hangouts. Even without an audience, G+ can be used for content creation. http://bit.ly/1rZmsEJ #CMWorld

@words2wow

 

@SFerika @lttlewys bingo! When engagement is down elsewhere we foster convo with like-minded or similarly interested people. #CMWorld

@kmullett

 

@cmcphillips Silos kill. #CMWorld

@Brewbom

 

Here’s a great @SlideShare talking about different social channel plans that should help. http://www.slideshare.net/CMI/58-social-media-tips-for-content-marketing #CMWorld

@JoePulizzi

 

A9. I like how @CAinc is changing it up. Different strategies on Instagram, Pinterest, LinkedIn, Twitter, FB #cmworld

@tracysestili

 

@michelelinn @CMIContent YES! I was just thinking about that while at the gym actually! #cmworld

@SFerika

 

I’ve got to duck out a bit early. THANK YOU @cmcphillips + @CMIContent for such a great chat — I’ll be back next week! #CMWorld

@KatyWrites

 

@KatyWrites @cmcphillips Thank you, Kay! You’re awesome and we hope to see you next week! #CMWorld

@CMIContent

 

@kmullett @SFerika I’m pretty honoured to be considered “like-minded” with you guys!! #CMWorld

@lttlewys

 

@CMIContent A8:Every channel if use smartly! I used Pinterest for the IT business and generated sales http://bit.ly/1iDXQ4y #CMWorld

@MUmar_Khan

 

@KatyWrites @CMIContent Thanks Katy! Have a great afternoon! #CMWorld

@cmcphillips

 

GE does a great job with Visual Content Channels – they are talking about this at #CMWorld in September.

@JoePulizzi

 

Use @SqueezeCMM @CMIContent: Q7: (How to account for channels that people outside of the marketing department are managing?) #CMWorld

@followsandi

 

BTW my #contentmarketing and writing friends I have done 10 of my 30 blog posts in 30 days challenge #CMWorld

@Brewbom

 

@Brewbom Congrats!! #CMWorld

@lttlewys

 

@SFerika Expect an email from me today (and thanks!) #cmworld @lindadessau: Anything specific you want Erika to cover? #cmworld

@michelelinn

 

@Brewbom Awesome, Andy! #cmworld

@lindadessau

 

@lttlewys you and I rarely disagree, and if we do it is always worth exploring why. @SFerika #cmworld

@kmullett

 

@Brewbom Is that 10 different blog posts or different beers? #CMWorld

@JoePulizzi

 

@JoePulizzi I love what GE does, they were amazing at SXSWi last year!! #CMWorld

@lttlewys

 

@tracysestili I am going to check out @CAInc — thanks for suggestion! #cmworld

@michelelinn

 

Q10: What is your favorite channel for your biz, and (besides you), what companies are using this channel well? #CMWorld

 

@michelelinn @SFerika Strategy, and all your secret tips ๐Ÿ™‚ #cmworld

@lindadessau

 

@lttlewys you are AMAZING, lady! And my frequent #mindmelder ๐Ÿ˜‰ #cmworld @kmullett

@SFerika

 

@Brewbom And they’ve been impressive! #CMWorld

@cmcphillips

 

@JoePulizzi jaja! both of course. Iโ€™m doing 30 posts in 30 days. Itโ€™s getting harder! #CMWorld

@Brewbom

 

A10: We’re huge fans of @SlideShare. I love seeing such innovation on this channel incl. @dougkessler’s. http://www.slideshare.net/dougkessler #CMWorld

@cmcphillips

 

@Brewbom That is tough. But, when I get out of the habit of writing, it’s tough to get back in. Good for you! #cmworld

@michelelinn

 

@michelelinn you bet! cc: @CAinc #cmworld

@tracysestili

 

@michelelinn @lindadessau looking forward to it! And yes, #cmworld folks tell me what you want to know about creating SlideShares!

@SFerika

 

A1: That’s easy!! Twitter! I love @JetBlue @Eat24 @CMIContent (obviously) @MarketingProfs @SpinSucks @BenefitBeauty & @BenandJerrys #CMWorld

@lttlewys

 

A10: Also, right now I’m in awe of all @LinkedIn is doing on their own platform, esp with their influencers & community. #CMWorld

@CMIContent

 

Is anyone looking at @Snapchat ? I’d really like to know. #CMWorld

@JoePulizzi

 

@cmcphillips I bet @ringo66 is tired of my mentioning @dougkessler when I talk about design examples I like #cmworld

@michelelinn

 

@lttlewys Awesome list! Thank you! #CMWorld

@CMIContent

 

@CMIContent As a writer and reader, blogs are always my favorite. And there are just too many to list in a tweet! #CMWorld

@atxcopywriter

 

@kmullett Lol!! That’s true and usually we come to an accord, of course, then I just do what u say!! @SFerika #CMWorld

@lttlewys

 

@CMIContent A10: I am high on blogging right now. In the B2B space, I like what @McKinsey and @BCG are doing #CMWorld

@JamieCa

 

@SFerika Well of course me haha ;), but Leonard Kim, Bruno Aziza, Robert Scoble, Marc Bodnick, Ross Simmonds, Rebekah Cox #cmworld

@RyMontano

 

A10. My fave channel? Hard to narrow down to just 1. I’d have to go w/Twitter. Look at the fantastic folks I just met! #cmworld

@tracysestili

 

@JamieCa @McKinsey @BCG Thanks Jamie! Great examples indeed. #CMWorld

@CMIContent

 

@JoePulizzi @Snapchat When I receive biz messages on Snapchat I’m not happy. Might be a great way to reach very young adults tho. #CMWorld

@SueBrady

 

@RyMontano Thanks, Ryan! #CMWorld

@CMIContent

 

A10 twitter is my fave ch hands down, due to chats like #cmworld and folks like @MarketingProfs who inspire me content-wise.

@SFerika

 

@michelelinn @JoePulizzi @Snapchat I think some brands are trying. But there’s competition. Keek, Line, just to name a few. #cmworld

@tracysestili

 

A10: Leads land via varied sources for us and our clients based on audience, implementation, & dedication to a channel. #cmworld

@kmullett

 

Did we miss your question in todayโ€™s chat? Email cathy[at]http://contentinstitute.com and weโ€™ll be in touch. #CMWorld

@CMIContent

 

@tracysestili We have to agree – thanks Tracy! How did you hear about the chat today? (We’re so glad you did) #CMWorld

@CMIContent

 

Nice chat today everyone! #CMWorld

@atxcopywriter

 

Any questions for @SFerika? >> #cmworld folks tell me what you want to know about creating SlideShares!

@michelelinn

 

@tracysestili I agree on twitter, Tracy! It’s my favorite. #CMWorld

@cmcphillips

 

.@CMIContent Great chat today! Thanks everyone! #cmworld

@tracysestili

 

@atxcopywriter Thanks Kristen! #CMWorld

@CMIContent

 

Thanks to @cmcphillips for joining us on our #CMWorld chat today! If anyone wants to talk more about channel plans, letโ€™s talk!

@CMIContent

 

Thanks @cmcphillips and @CMIContent (Superman and Clark) for another awesome chat – see you all next week! #cmworld

@lindadessau

 

A10: Twitter is the heart and soul of the internet, everything else is below it. conversation, timely, relevant and context #CMWorld

@Brewbom

 

Watch for my registration tweet in the next week or two – I’d love to win those front row seats for Kevin Spacey ๐Ÿ™‚ #cmworld

@lindadessau

 

Thank everyone. I’ll be back! #cmworld

@petertrapasso

 

@lindadessau @CMIContent Thanks, Linda! A fun chat from both sides of the fence. ๐Ÿ™‚ #CMWorld

@cmcphillips

 

A fun #cmworld chat today. Thanks @cmcphillips!

@michelelinn

 

@JoePulizzi @SlideShare Thanks for the link, this is great summary of the different ways to use the SM channels. Thanks #CMWorld

@PCMel

 

See our complete #CMWorld twitter chat schedule here, and see you next week at 12p Eastern: http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@Brewbom Agree, agree, agree. #CMWorld

@cmcphillips

 

@CMIContent A10: Twitter is one of the best right now. #CMWORLD

@CandaceHarts

 

@michelelinn @SFerika Big tip for SlideShare: have a deck you present & one you share w/hook of bonus slides. #cmworld

@kmullett

 

@petertrapasso Thank you, Peter! #CMWorld

@CMIContent

 

@cmcphillips I don’t know if I’d say “successes” – I just try to check into my groups now and then and interact with people #CMWorld

@atxcopywriter

 

Great job being on the #cmworld hot seat today @cmcphillips ! Lots of great learning + convos

@SFerika

 

@lindadessau WooT!! Adding you to the chat list, too! So we can all meet for breakie one day!! cc @cmcphillips @SFErika #CMWorld

@lttlewys

 

Looking for more information on @cmcphillips and @cmicontent visit us at http://www.contentmarketinginstitute.com #CMWorld

@CMIContent

 

@words2wow @CMIContent Thanks, Chris! Great to see you! #CMWorld

@cmcphillips

 

Thanks for the conversation, interaction and retweets everyone. Big thanks to @cmicontent for hosting the chat. #cmworld

@kmullett

 

@lttlewys @lindadessau @SFErika You’re stealing my thunder, Miss Brandie. ๐Ÿ˜‰ #CMWorld

@cmcphillips

 

@lttlewys @lindadessau @cmcphillips oh yeah!! #cmworld

@SFerika

 

@kmullett Thank you, Kevin! Hope to see you again – every Tuesday at 12p Eastern! #CMWorld

@CMIContent

 

#CMWorld twitter chat friends – have a minute? Take our @surveymonkey so we can make chats even better! Thanks! https://www.surveymonkey.com/s/98NY7B3

@CMIContent

 

Pls listen from #cmworld โ€œBrands make the mistake of jumping on every channel. Strategy+KPIs for each one are needed.”

@Liliholl

 

@SFerika Thanks Erika! ๐Ÿ™‚ #CMWorld

@cmcphillips

 

Two #CMWorld events coming up: Exec Forum: http://forum.contentmarketingworld.com CMWorld #Cleveland: http://t.co/g3NJdAbCQ6. Join us!

@CMIContent

 

@cmcphillips Wait, I thought you were the lightening and I was thunder? Or am I the cookie & ur the cake? @lindadessau @SFerika #CMWorld

@lttlewys

 

@tracysestili Awesome. ๐Ÿ™‚ It’s really great to connect with you! Chat soon! #CMWorld

@CMIContent

 

@Liliholl Thanks, Liliana! #CMWorld

@CMIContent

 

@tracysestili Let us know if/when you’re ready. We can help w/discount codes & travel help, etc. #CMWorld

@CMIContent

 

@ESimplified @fromupnorth Great! Thank you for sharing! #CMWorld

@CMIContent

 

Great chat at #CMWorld today! #getsocial

@ESimplified

 

MT @SFerika: My Favorite #ContentMarketing Tools @listly – let me know what tools you use! http://buff.ly/1iilWAn #contentchat #cmworld

@SmarterShft

 

@getyouropi I was participating in the #CMWorld Twitter Chat and A is for Answer to Question #7; it helps the attendees follow the convo

@pamelamuldoon

 

@SFerika Thanks, my friend! Hi, #cmworld!

@MarketingProfs

 

Wow! Free @Starbucks + chance at front row seat to see @KevinSpacey! Register for #CMWorld by 5/31: http://bit.ly/CMWorldMay

@CMIContent

 

@MarketingProfs @SFerika Hi Ann! Somehow your name comes up at least once a week in our #CMWorld chats!

@CMIContent

 

Grt #CMWorld Chat Today! @cmcphillips @michlelinn you do a fantastic job! Tks to @CMIContent for doing these every week!

@pamelamuldoon

 

@pamelamuldoon @michlelinn @CMIContent Thanks, Pamela! It was a fun one! #CMWorld

@cmcphillips

 

@SmarterShft @SFerika Our free Content Opportunity Report tool is good for #contentmarketing (Iโ€™m biased). http://bit.ly/1lVqE8r #cmworld

@kmullett

 

@lindadessau I thought you were referring to Kevin’s latest play at the Old Vic here in London, but he’s gonna be a key speaker @ #cmworld!

@Liliholl



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