Developing 100s of Content Ideas for Any Business: A #CMWorld Chat with Arnie Kuenn

Arnie Kuenn“What should we write about?”

If you are new to content marketing, this is a question that probably has gone through your mind at some point. Or, if you are a bit more seasoned you may be wondering:

“We have so many ideas. How do we decide where to focus?”

A recent chat with Arnie Kuenn, President of Vertical Measures, focused on how to cultivate, prioritize and organize your content marketing ideas. If you’re looking for some creative mojo, read on.

Want more from Arnie? Join him for the Content Marketing 101 workshop at Content Marketing World on September 8. You can also read his posts on CMI or watch his course as part of CMI’s online training.

 

Let’s get started. Q1: It can be easy to come up with ideas. How do you decide what to prioritize? #cmworld

 

A1a: We rarely hear that it is easy. Biggest problem we hear is our clients don’t know what to write about. #staytuned #cmworld

@ArnieK

 

@CMIContent A1: Prioritize content ideas based on business goals. Focus on the purpose and results you need to see. #cmworld

@carmenhill

 

A2b: However, if you do have a list of ideas, we prioritize based on search volumes and competitiveness of that topic. #cmworld

@ArnieK

 

@pamelamuldoon Hi Pamela! Love seeing you when you can make it! #CMWorld

@CMIContent

 

slipping in the side door…hi all #cmworld

@tracibrowne

 

A1: Can also prioritize content based on what’s buzzing with your target audience. #cmworld

@SueBrady

 

A1: Priorities are chosen based on goals and strategy, though sometimes timeliness of a topic has to trump all. #CMWorld

@Erin_E_Palmer

 

A1 Focus on what is going to make a difference to your personas & move them along the customer journey. #cmworld

@webber_karen

 

@carmenhill And yes, focusing on business goals is a must – hopefully that falls out of your strategy. #cmworld

@ArnieK

 

@cmcphillips @KyleAkerman @lttlewys I just got a cup of Kiwi Pear green tea, great minds 🙂 #cmworld

@atxcopywriter

 

@Erin_E_Palmer We definitely agree on that one! #CMWorld

@CMIContent

 

@cmcphillips @lttlewys I suppose that will work 🙂 #cmworld

@KyleAkerman

 

A1: Prioritize ideas by relevance to project goals. #cmworld

@geez_louise_

 

A1: Content requests that don’t fit biz objectives or w/unclear intentions go to the bottom of the list. #cmworld

@pisarose

 

.@CMIContent A1: I prioritise based on what I’m most passionate about and also most relevant to my audience #CMWorld

@KDADouglas

 

A1 – agree with goals and strategy…but another priority is what can I get the most use from…repurpose on many platforms #cmworld

@tracibrowne

 

A1: If you’re creating content, search for what topics your users are looking for and which authors they listen to. #CMworld

@movablemedia

 

@lttlewys @cmcphillips I did a 6:30 AM spin class so I NEED the coffee 🙂 #cmworld

@KyleAkerman

 

A1: Let your strategy guide you, like a bright flashlight in the dark world of content marketing. #cmworld #truth #drama

@geez_louise_

 

A1: Check out your analytics and see what top keywords are driving your traffic. Focus on buzz for you. #cmworld

@MeghDale

 

@KyleAkerman @lttlewys Me too! 5:45 here – yawn! #CMWorld

@cmcphillips

 

@CMIContent A1:Prioritize the things on the basis of current scenario. If you have the leverage to experiment go with the new idea. #cmworld

@MUmar_Khan

 

A1. No idea can meet every objective, so we prioritise the ones that tick the greatest number of boxes #CMWorld

@stekenwright

 

A1: Prioritize by goals/strategy then by trends, keywords search and what is being talked about around the water cooler! #CMWorld

@lttlewys

 

@CMIContent @ArnieK A1: I prioritize on opportunity, effort & clarity. Need everyone’s full understanding before you say ‘go.’ #cmworld

@ericlanderseo

 

These 3 Headline Trends Will Make You Forget All About ‘What Happens Next’ http://ow.ly/w2mg7 #cmworld

@karrabarron

 

@CMIContent A1: Anything that refers to current events or temporary trends, or covers basics that can be built off of #cmworld

@atxcopywriter

 

A1: We find that having a #Contentstrategy makes prioritization much easier. #cmworld

@mikemyers614

 

Be careful about focusing on the latest buzz. Might not be the best way to prioritize. #cmworld

@ArnieK

 

A1: A good litmus test for content prioritization: what will happen if it’s NOT produced? @GBalarin #cmworld

@pisarose

 

@cmcphillips @KyleAkerman Ohh, I was up at 530 but it’s my conf call day, so later workouts!! #CMWorld

@lttlewys

 

A1. Prioritize by what’s going to help you reach your goals and line up with your strategy. Look at the purpose behind it #cmworld

@vegecomgirl

 

@CMIContent It simply depends on what is your aim. Priority may be change from market leader to trendsetter. #cmworld

@ankit1989

 

@CMIContent A1 (cont.) Everything else can just go in the brainstorm Google doc for later. Always good to have more ideas! #cmworld

@atxcopywriter

 

A1. Think about the level of effort & timing as well! That’ll help you determine your priorities for you and your team #cmworld

@vegecomgirl

 

@atxcopywriter We’re big fans of Google docs for brain dumps and team collaboration. @michelelinn and I do that a lot. #CMWorld

@cmcphillips

 

@tracibrowne @ArnieK — Squirrel! #cmworld

@dwheeler11

 

@cmcphillips @michelelinn I had a feeling it wasn’t just me and my clients doing that #cmworld

@atxcopywriter

 

@ArnieK I take my content calendar & if a topic is buzzing I’ll move that article to publish earlier. #cmworld

@SueBrady

 

Q2: What is a good system or tool for centralizing ideas? #cmworld

 

@gminks We’d love to connect, Gina! Actually, we’re on our weekly #cmworld twitter chat at the moment. Follow the hashtag to join!

@CMIContent

 

@CMIContent Yep. We’re creating a broader #Contentstrategy to hold #contentmarketing, #ContentManagement and #marketingautomation #cmworld

@mikemyers614

 

@ArnieK Buzz can die off really quickly and not bring much of a return or benefit to you #cmworld

@vegecomgirl

 

A2a: We use Excel and Evernote for cataloging and centralizing ideas for our content team. #contentmarketing #cmworld

@ArnieK

 

@tracibrowne Yes! Getting good use of a topic in different areas will prioritize it over a topic that can only be used in one way #CMWorld

@Erin_E_Palmer

 

A2b: We are also looking at other tools that integrate with some of our internal systems like Basecamp. #cmworld

@ArnieK

 

A2 Editorial Calendar is a must for centralizing ideas (at least I think that’s what you mean by centralizing) #cmworld

@tracibrowne

 

A2. It’s not sexy, but I use the good old fashioned Excel spreadsheet and/or Google drive to centralize content ideas #cmworld

@dwheeler11

 

A2. I like collaborative tools. Google Docs, Yammer are a couple. Basic, having an excel sheet or word doc on network drive #cmworld

@vegecomgirl

 

@dwheeler11 excel is not sexy? Who are you hanging out with??? 😉 #cmworld

@tracibrowne

 

A2: It’s helpful to tag ideas with the buyer stage(s) they address. #cmworld

@pisarose

 

A1: A mix between matching with goals, addressing pain points, and weighing competitiveness of topic #CMWorld

@ladyluck34

 

@ArnieK But can be good if it means you’re joining a thriving conversation. Thinking of the flurry of content shock posts recently #CMWorld

@atxcopywriter

 

@dwheeler11 Yep, Excel still seems to be the default and the best tool for many reasons. #cmworld

@ArnieK

 

A2. A person. Think it’s important to have one stakeholder who can centralise everything however is most suitable for the project #cmworld

@stekenwright

 

A2: Tools like Google Drive are good for collaboration & centralized ideas. We also just started using @trello for tasks. #cmworld

@movablemedia

 

@CMIContent ans2. SWOT ie Strength, Weakness, Opportunity and Threat is a best tool #cmworld

@ankit1989

 

A2: @evernote is my go-to. My team has also been using @asana for collaboration and idea dumps #cmworld

@geez_louise_

 

A2: Mostly Excel and Evernote. However, have been looking at an interesting writing platform called Scrivener. #CMWorld

@ladyluck34

 

@tracibrowne Excel is no 1,2,3 you know #cmworld

@dwheeler11

 

@dwheeler11 @tracibrowne Ha – yes, you’re just not hanging out with the right people! #CMWorld

@cmcphillips

 

A2c: Of course everything needs to eventually get into a content editorial calendar. #cmworld

@ArnieK

 

@vegecomgirl @ArnieK A mix of trends + evergreen can work well. I often think about quadrant @jfly uses: #cmworld http://ow.ly/w2sC6

@michelelinn

 

.@ArnieK Yep, love Evernote for brain dumping, centralising and categorising content #CMWorld

@KDADouglas

 

@geez_louise_ Love using @evernote to save ideas! We’ll have to check out @asana. Thanks! #cmworld

@movablemedia

 

@ankit1989 That’s a great one that always withstands the test of time! #CMWorld

@CMIContent

 

@ladyluck34 I love love love Scrivener #cmworld

@tracibrowne

 

@carmenhill Hi Carmen! #CMWorld

@CMIContent

 

@cmcphillips @tracibrowne Well, if Traci thinks excel is sexy I might have to revise my opinion 😉 #cmworld

@dwheeler11

 

A2: A friend recently showed me @trello and it looks perfect for gathering and organizing ideas and then executing them. #CMWorld

@Erin_E_Palmer

 

@CMIContent Hello to you too! #cmworld

@carmenhill

 

@CMIContent Google docs, as already mentioned 🙂 I usually use doc for ideas and resources, spreadsheet for content calendar #CMWorld

@atxcopywriter

 

A2: I use old school notebooks… scan to @Evernote then use Google Docs to share with team!! #CMWorld

@lttlewys

 

@tracibrowne: @ladyluck34 I’d love to learn more. What do you use Scrivner for? #cmworld

@michelelinn

 

Q3: What are some great ways to brainstorm ideas? #cmworld

 

A2 I’ve not gotten the hang of Evernote…I save stuff there then forget about it #cmworld

@tracibrowne

 

@Ebyline *waving* Great to see you!! #CMWorld

@lttlewys

 

@lttlewys Nothing wrong with notebooks. I use ’em, too. #cmworld

@pisarose

 

Will have to check out Scrivener. #cmworld

@ArnieK

 

A3: Get your call center agents together and ask what questions they are hearing from callers. #cmworld

@SueBrady

 

A3a: We use several online tools to get us started in the ideation process. Start with analyzing your site search data. #cmworld

@ArnieK

 

Are most people using Evernote for a team or for personal use? I use it for myself but we don’t use it across the org #cmworld

@michelelinn

 

@atxcopywriter I’ll have to show you an amazing tea place when you’re here next time! #CMWorld

@cmcphillips

 

I haven’t used Scrivner yet but will check it out today. #cmworld

@LaToyaReports

 

A3: Quora and LinkedIn groups are great places to test/tease out content ideas. #cmworld

@pisarose

 

A3b: Find out what people are searching for on your own website, but do not seem to be able to find. #cmworld

@ArnieK

 

@carmenhill @CMIContent Hello 🙂 #cmworld

@ankit1989

 

A3: Crowdsourcing via Twitter, FB groups!! I read a ton so there is that!! #CMWorld

@lttlewys

 

A3c: Then enter those phrases & your top KW phrases in Google search – watch what Google Suggest prompts. #Goldmine #cmworld

@ArnieK

 

@Ebyline Good Evening here 🙂 #cmworld

@ankit1989

 

@michelelinn I use Srivener for all my writing projects. Easy to store ideas while you work on each piece…and fiction work #cmworld

@tracibrowne

 

A3. I use Skype with my team for brainstorming chats – can do a combo of voice and IM that way. Helps to prepare thoughts. #cmworld

@dwheeler11

 

A3: For brainstorming, nothing replaces getting creative people in a room. #cmworld

@mikemyers614

 

@lttlewys Absolutely! We’re huge fans of crowdsourcing and getting a pulse of what people are looking for. #CMWorld

@CMIContent

 

A3: Tap your internal experts & inquiring minds. Scan Chatter. #cmworld

@pisarose

 

A3b: Also ask your sales people. They hear ‘content provoking’ questions too. #cmworld

@SueBrady

 

@pisarose I love them!! I just bought 2 new ones this weekend and usually have at least 2 with me all the time!! #OldSchool #CMWorld

@lttlewys

 

A3: @caseymaeknox just published these great tips on how to prep for brainstorming sessions #cmworld http://ow.ly/vRAO1

@geez_louise_

 

@mikemyers614 You’ve got that right! #CMWorld

@CMIContent

 

A bit late to #cmworld! Happy to be here. What’d we miss @CMIContent?

@moveo

 

A3d: Seriously, Google Suggest can be an amazing research and brainstorming tool. #cmworld

@ArnieK

 

@tracibrowne Thanks! I am definitely going to take a look at Scrivner #cmworld

@michelelinn

 

A3. Look at your data and keywords to start getting the wheels churning #cmworld

@vegecomgirl

 

A3 definitely talking to people. Sales teams, customer service, field service…just get them talking and ideas start to come #cmworld

@tracibrowne

 

@michelelinn Writing. Formatting is pretty neat. Instead of having a million windows open, you just drop them in & get to work. #CMWorld

@ladyluck34

 

A3 Have an “all ideas considered” session. The crazier the better! Even if you discard 99% of ideas, it gets creative! #CMWorld

@webber_karen

 

@CMIContent I just keep the Google doc up when doing research, and jot down anything that might turn into something. Messy is ok #cmworld

@atxcopywriter

 

@moveo Hi friends! We’re here: Q3: What are some great ways to brainstorm ideas? #cmworld

@CMIContent

 

A3. I’m big on #sociallistening as well! In addition, ask your audience what they want to see from you! #cmworld

@vegecomgirl

 

A3 Also brainstorm with myself on my hammock…that’s my go to place for brainstorming #cmworld

@tracibrowne

 

@tracibrowne @ladyluck34 Scrivener writing Software #cmworld

@ankit1989

 

@CMIContent @mikemyers614 I agree 100%. All you need is some brainpower, a white board and some fresh Dry Erase markers. #cmworld

@aileenmcole

 

A3. Professional groups on LinkedIn is a great way. Internal team interaction #cmworld

@vegecomgirl

 

.@CMIContent A3: Watch a vid from #Harvard on brainswarming, great concept. Also post it notes, coffee, a beach ball and 6 people! #CmWorld

@CarlaDewing

 

@ladyluck34 Sounds like a good place to have blog post ideas and drafts? Thanks for the feedback. I will try it out! #cmworld

@michelelinn

 

@CMIContent Well, that and bacon. #cmworld

@mikemyers614

 

@tracibrowne I brainstorm with myself during my morning run :). Hey, it works! #cmworld

@SueBrady

 

@michelelinn One thing I really like about it is the fact it saves automatically every couple of seconds #cmworld

@tracibrowne

 

@vegecomgirl Yes – you’d be surprised (or maybe not!) how many ideas we generate from questions/topics/convos from this chat. #CMWorld

@CMIContent

 

A3: Site search to see what users are looking for on your own site. #cmworld http://bit.ly/1jEnS4j is good too

@seo_george

 

@SueBrady I do the same while hiking. #cmworld

@ArnieK

 

@tracibrowne Ohh, you have a hammock?? That’s awesome!! My place is the car 😉 #CMWorld

@lttlewys

 

@SueBrady I am not a runner, but I brainstorm / process info on walks. It does work! #cmworld

@michelelinn

 

@CMIContent A3: Draw ideas & inspiration from outside your space. Also lookout for themed days like Nat’l Jelly Bean Day (today) #cmworld

@ericlanderseo

 

@lttlewys @ArnieK hadn’t thought of this before.. Good to know! Glad we can all brainstorm via Tweet chat 🙂 #cmworld

@aileenmcole

 

@CarlaDewing Brainswarming! Love it! #CMWorld

@CMIContent

 

#CMworld A3 NO “prejudice”, omit the IFs and BUTs, set your imagination free!

@avik_munshi

 

A2. Has anyone said an old-fashioned pen and paper or notebook yet? Still my favorite way to capture ideas. #cmworld

@wittlake

 

A3: Research first. Solo brainstorming. Team brainstorming. Back to research. Repeat as needed. #CMWorld

@Erin_E_Palmer

 

A3 For brainstorming ideas, I just free-write…I either just write stream-of-consciousness, or write out lists ad nauseum #cmworld

@flabastida

 

@CarlaDewing Do you have a link to the brainstorming video? Sounds interesting #cmworld

@michelelinn

 

I find that the best ideas come when I’m NOT writing. Brainstorming while working with my hands-washing dishes, vacuuming, yard wk #cmworld

@writingmomof3

 

Thanks @CMIContent! A3 Always let company vision & goals inform strategy. If brand is strategic & cohesive, this will be no prob! #cmworld

@moveo

 

@lttlewys I do admit…I find myself “brainstorming” quite a lot this spring 😉 #cmworld

@tracibrowne

 

@CMIContent ans3. By just imagine like a little baby…..hit and try #cmworld

@ankit1989

 

A3. Lunch with co-workers outside of your team or department. They’re often brimming with ideas and happy to share! #cmworld

@KDHungerford

 

@wittlake Me too – even with all my devices, my journal is never far from my side. #CMWorld

@cmcphillips

 

Q4: What are some favorite sources for creative inspiration? #cmworld

 

@dwheeler11 You are awesome! #CMWorld

@Erin_E_Palmer

 

A4a: LinkedIn Groups, SlideShare, Q&A sites like Yahoo Answers and Quora, even http://Ubersuggest.org #cmworld

@ArnieK

 

@CMIContent A4: Hands down new favorite: http://thinkwithgoogle.com #cmworld

@ericlanderseo

 

A3: Just listening to the topics co-workers bring up about their work in relation to clients. All kinds of ideas there #CMWorld

@ladyluck34

 

@Erin_E_Palmer you are awesome too – great minds think alike 🙂 #cmworld

@dwheeler11

 

@avik_munshi We like that! #CMWorld

@CMIContent

 

@wittlake Yes, I still use notebook & pen…that’s where everything is stored…carry it everywhere…one for work/one for fiction #cmworld

@tracibrowne

 

A4: #cmworld chats are one of my favorite sources for content inspiration 🙂

@SueBrady

 

@michelelinn @CarlaDewing You can brainstorm by photos also #cmworld

@ankit1989

 

@Erin_E_Palmer Yes, yes and yes! #CMWorld

@CMIContent

 

A4b: And your staff. Real people! #cmworld

@ArnieK

 

A3. Listen and Read. But pick the right sources, don’t over focus on people like you. Focus on your audience instead. #cmworld

@wittlake

 

@ericlanderseo Fantastic! Can you tell us more? #CMWorld

@CMIContent

 

A3. It may sound odd, but I can get ideas when hanging out with my kids. They teach me a lot about marketing inadvertently #cmworld

@michelelinn

 

A4 Favorite sources of creative inspiration: @CMIContent 😉 .and of course other blogs about content mktg, and non-marketing too #cmworld

@flabastida

 

.@michelelinn Hi Michele! It works well in marketing teams for collecting content at events – it integrates with other software 🙂 #CMWorld

@CarlaDewing

 

@CMIContent A4: A lot of reading! And conversations #cmworld

@atxcopywriter

 

A4 I like to go outside industry for inspiration…when something catches my eye I think how can I adapt #cmworld

@tracibrowne

 

A4 Stay on top of creative pubs like @FastCompany & @inc…and get away from the screen to free the brain. #cmworld @cmicontent

@moveo

 

A4: To get into the creative mindset, I’ll doodle or colour, scroll through history channel or Humans of NY on Insta #CMWorld

@lttlewys

 

A4. I look at other brands what they’re doing. Being a visual person, I like looking at infographics, web designs, imagery #cmworld

@vegecomgirl

 

@writingmomof3 I have my best ideas in the car! #cmworld

@blondemomblog

 

@michelelinn It’s where I currently work up blogs and general written content. Well worth at least a trial. #CMWorld

@ladyluck34

 

@CMIContent ans4. Favorite Sources. There days Search Engines like Google But it is not creative #cmworld

@ankit1989

 

A4: Another great source of inspiration: going to meetups and hearing other peoples’ stories and ideas #cmworld

@flabastida

 

#CMworld A4 cartoons, the classic ones of course! art exhibits and short films. Works for me!

@avik_munshi

 

A4: Movies are a great place to find #creative inspiration. Also #oneshow book of award-winning advertising. #cmworld

@mikemyers614

 

@ericlanderseo @CMIContent First I’ve seen this. Will have to do some browsing… #CMWorld

@atxcopywriter

 

A4 In-person events, webinars, twitter chats(!), case studies… Print mags (less competition for attention!) #CMWorld

@webber_karen

 

A4b: I also look to current events for inspiration. What does that teach me about mktg? #cmworld

@SueBrady

 

I am writing a post for @cmicontent about creativity, and someone suggested surrounding yourself with photos @ankit1989b #cmworld

@michelelinn

 

A4 Dreams for me are the best inspiration for content – and I have some pretty bizarre ones just about every night #cmworld

@dwheeler11

 

A4c: Have I mentioned hiking? I get some of my best thoughts by getting away from it all. #cmworld

@ArnieK

 

@ArnieK @SueBrady Camelback Mountain? #cmworld

@KyleAkerman

 

@wittlake Great! @michelelinn just asked our team what our fave sources were. Great to see our differences/similarities. #CMWorld

@CMIContent

 

@CMIContent ans Creative Inspirations generates in minds not from any sources #cmworld

@ankit1989

 

A4. Videos on vine/Instagram/YouTube give some ideas. #cmworld

@vegecomgirl

 

@CMIContent A4: The footsteps of the industry’s influencer is always very creative and inspiring #cmworld

@MUmar_Khan

 

@atxcopywriter @CMIContent It looks like it’d been around a while, but it’s new (this month) to me. Love the creativity on display. #cmworld

@ericlanderseo

 

@CMIContent @ArnieK Agreed. SlideShare is particularly inspirational. The visual impact & “unspoken” elements PPTs & more. #cmworld

@pisarose

 

.@CMIContent Q4: Pinterest boards never fails to inspire me – I use it a lot both as a tool and resource for visual brainstorming #CMWorld

@KDADouglas

 

@CarlaDewing Great suggestion — thanks! #cmworld

@michelelinn

 

@webber_karen Definitely! Great list. #CMWorld

@CMIContent

 

@writingmomof3 – Me too. It’s a good excuse to do housework sometimes 🙂 #cmworld

@_vulpecula_

 

@lttlewys @hansacoffee For brainstorming, nothing replaces getting creative people in a room. #cmworld ~Yes!! Coffee shops great for that!!”

@CKConcept

 

@avik_munshi That’s a fantastic list. #CMWorld

@CMIContent

 

YES! MT @michelelinn A3… I can get ideas hanging out with my kids. They teach me a lot about marketing inadvertently #cmworld

@mikemyers614

 

@_vulpecula_ @writingmomof3 So jealous of you both. I can *never* find a good inspiration to do housework. Ever. #cmworld

@dwheeler11

 

A4: Magazine headlines, ad copy, billboards–all content inspiration. #cmworld

@pisarose

 

@mikemyers614 @michelelinn Agree! Our road trips of late have sparked some fun conversations/ideas. #CMWorld

@cmcphillips

 

@dwheeler11 I have been having strange dreams lately, too. Didn’t think to get inspiration from them 🙂 #cmworld

@michelelinn

 

@KyleAkerman Not very often. Usually over in the Phx mountain preserves. #cmworld

@ArnieK

 

@CMIContent Hi! Nice seeing you here @flabastida #cmworld

@atxcopywriter

 

@CMIContent haha! Thank You, Mostly the Things I love… #CMworld

@avik_munshi

 

@pisarose Yes – even a few words might spark a great thought. #CMWorld

@CMIContent

 

And all the way from Switzerland => @KDHungerford. Glad to see you! #cmworld

@KyleAkerman

 

A4 inspiration can come from anywhere – I got one of my most successful ideas from friend who works in “adult entertainment” ind #cmworld

@tracibrowne

 

A4. Tapping into customer support is a great source of inspiration. It also helps ensure your content is helpful/useful. #cmworld

@KDHungerford

 

@michelelinn Dreams can be better for fiction, but sometimes there’s an underlying theme that bubbles to the surface #cmworld

@dwheeler11

 

Q5: How do you reconcile what appeals to you vs. what may appeal to your audience? #cmworld

 

@atxcopywriter @CMIContent Likewise! #cmworld

@flabastida

 

@webber_karen Ha! Mine are 6 and 2 so lots of time spent negotiating . . . but also being creative with crafts and problem-solving #cmworld

@michelelinn

 

Good morning, all. #cmworld

@SusynEliseDuris

 

@CKConcept @lttlewys @hansacoffee superb idea #cmworld

@ankit1989

 

@KyleAkerman Thanks Kyle! Great to see you and hang out with the #cmworld gang 🙂

@KDHungerford

 

A4. I also ask friends for ideas. I throw out scenarios and design concepts for their feedback. Then share with my team at work #cmworld

@vegecomgirl

 

A5: That’s a tough one. We usually use data to make our decisions. I know my gut is almost never right. #cmworld

@ArnieK

 

@dwheeler11 Interesting! I don’t always remember mine 🙁 #cmworld

@atxcopywriter

 

A5: You have to take your head and your heart out of the conversation. You are not your audience. #cmworld

@JoePulizzi

 

True! MT @tracibrowne: A2 Editorial Calendar is a must for centralizing ideas #cmworld

@Emma__Ban

 

@ArnieK Q4: I use my private @pinterest boards for inspiration and collecting thoughts, and I take pictures of things constantly. #CMWorld

@cmcphillips

 

 

 

 

@ArnieK Last week I dreamed I was trudging across an endless tradeshow floor, searching for something elusive. Blog post followed! #cmworld

@dwheeler11

 

@dwheeler11 I have some strange-o dreams, too! I will have to consciously tap into those for content ideas. Thanks for the tip! #cmworld

@writingmomof3

 

@CMIContent ans5 Tough Question….It is not easy to give Diplomatic answer #cmworld

@ankit1989

 

@lttlewys @atxcopywriter And music! I get a lot of ideas when I’m on my bike listening to music. #CMWorld

@cmcphillips

 

A5b: Data like search volumes, online activity, etc. And sometimes we just publish – whether we think it will appeal or not. #cmworld

@ArnieK

 

Q4: Pinterest never fail to inspire me – I use it a lot both as a tool and resource for visual brainstorming #CMWorld

@KDADouglas

 

when will I learn to be careful what I type…getting some interesting tweets right about now…sigh #cmworld

@tracibrowne

 

A5. Take a step outside of myself! Change up your vision, yet keep your spirit. Look at how you can make tweaks to meet their needs #cmworld

@vegecomgirl

 

A5. Get out of your bubble and get to know your audience. Know their problems, not just the ones you solve. #cmworld

@wittlake

 

A5 @CMIContent #cmworld Research customer needs and pain points and focus strategy on solving those problems.

@moveo

 

A5: We marketers are not customers. To reconcile what we like vs. customer appeal/value, TALK to customers. #cmworld

@pisarose

 

A5. I look a lot at what content is converting to email subscribers. It’s a good indication of what topics appeal #cmworld

@michelelinn

 

A5. Hard to do sometimes when you have what you think is a clear vision. Go back to your biz goals & strategy with audience in mind #cmworld

@vegecomgirl

 

@JoePulizzi but don’t you think there are times when you know better than them? That they don’t know what they need? #cmworld

@tracibrowne

 

@CMIContent A5: Pay attention to what gets results, any feedback you hear. Hopefully, there will be overlap. #cmworld

@atxcopywriter

 

A5: What appeals to us doesn’t matter, it’s all about the audience. Find them, ask them. Listen. #cmworld

@mikemyers614

 

@mikemyers614 Nice to meet you and thanks for sharing Mike. Our users really keep the ideas flowing at our place! #cmworld

@KDHungerford

 

@ArnieK I need to try that next time in PHX area. #cmworld

@KyleAkerman

 

A4:I have a Pinterest board where I pin news stories that I find quirky, odd, inspiring. Real life is always stranger than fiction. #cmworld

@writingmomof3

 

A5: I make sure when writing, I share my own thoughts and post the content with as unbiased facts/points as possible #CMWorld

@lttlewys

 

A4 – My favorite inspirations are Pocket Muse 1 & 2 and the original “Paper” app. #cmworld

@SusynEliseDuris

 

A5. I constantly battle that (what appeals to me vs. my audience) – I try to find something that works for both for best results #cmworld

@dwheeler11

 

@tracibrowne @JoePulizzi Steve Jobs would have agreed with that statement! #cmworld

@SueBrady

 

@tracibrowne @JoePulizzi Great question, Traci! #CMWorld

@CMIContent

 

@CMIContent A5: Stick to your choice first, coz when you truly like something you always try to give 100 % in it. #cmworld

@MUmar_Khan

 

A5) Do the research and find something they’re lacking.. Diagnose the “problem” and present them w/ a solution. #cmworld

@aileenmcole

 

@KDHungerford Biz is always about people; products/services need to reinforce that value. Content=#storytelling for them (not you). #cmworld

@IanGertler

 

@rula_z At #cmworld Sydney @timwasher challenged us to take pics and write captions to get creative juices flowing. Smart! #cmworld

@michelelinn

 

A5: Experience content as your customer. Receive what they receive. Are you having a seamless #CX offline & online? #cmworld

@pisarose

 

@michelelinn @cmcphillips @mikemyers614 wow…Innovative Idea for getting pool of Innovative Ideas 🙂 #CMWorld

@ankit1989

 

Looks like I’ll be needing the transcript of #cmworld today – last minute client project means I’m missing out this week 🙁

@NHowellsFW

 

@JoePulizzi I don’t want to take my heart completely out of the conversation though! #cmworld

@dwheeler11

 

You can’t change the world (if you think it needs changing) if you don’t take a solid stand #cmworld

@tracibrowne

 

A5 Create personas based on strong, reliable data and then create content specifically for them. #cmworld

@webber_karen

 

.@michelelinn We’re testing close collaboration across borders with Prezi software for brainswarming efficiency. Check it out 😀 #cmworld

@CarlaDewing

 

@ArnieK @mikemyers614 better yet, instead of asking them, figure out the problem before asking.. (if possible) #cmworld

@aileenmcole

 

A4: I love creative inspiration from unexpected places. Conversations that are 75% laughter, embarrassing childhood stories #CMWorld

@Erin_E_Palmer

 

A5 – you have to MBWA (manage by walking around) and observing. #cmworld

@SusynEliseDuris

 

Q6: Who in your company can you use to get ideas for content? #cmworld

 

@NHowellsFW Hi Natalie! You’re missed – but we’ll send the transcript and catch you next week hopefully! #CMWorld

@CMIContent

 

Q5: I find an angle that does appeal to me and put my own spin on it e.g. linking it to a topic that I’m interested in #CMWorld

@KDADouglas

 

*****

Note: There was an error with the transcription service, resulting in a seven-minute gap. Our apologies!

 

*****

 

Q7: With so many people creating content, are there many truly original ideas? Does it matter? #cmworld

 

 

A7b: The world revolves around taking someone’s idea and doing it better. If it didn’t we’d all be driving black Ford model T’s. #cmworld

@ArnieK

 

A7 in short no and no…but I think relevant often trumps original #cmworld

@tracibrowne

 

@CMIContent A7. Doing it well is more important than doing it first. #cmworld

@wittlake

 

A6: No one should be off-limits when it comes to creating content ideas. There are so many untapped resources out there. #cmworld

@Erin_E_Palmer

 

@mikemyers614 @aileenmcole @ArnieK But How can we help without knowing the exact problem #cmworld

@ankit1989

 

A7: I don’t think it’s as much about truly original content as original perspective. #CMWorld

@ladyluck34

 

Faster horse? MT @tracibrowne: @JoePulizzi Do you think there are times when you know better? That they don’t know what they need? #cmworld

@KyleAkerman

 

A7. The idea doesn’t have to be original, it’s how the content is presented that gets (and hopefully keeps) peoples’ attention #cmworld

@dwheeler11

 

@CMIContent Sorry, I was seeing A7s fly by and a quick parse wasn’t getting it displayed for me. Sorry I’m late, BTW. #cmworld

@kiporama

 

@ladyluck34 That’s a great point of differentiation. #CMWorld

@CMIContent

 

@CMIContent A7 Great ideas are often recycled but originality is born in blended approaches & past lessons learned. Never duplicate #cmworld

@ericlanderseo

 

@ankit1989 @ArnieK @mikemyers614 IMO it’s better to show interest and that you’ve done real-time research than doing nothing at all #cmworld

@aileenmcole

 

@KyleAkerman @crestodina I bet your road trips are fabulous! #cmworld 🙂

@michelelinn

 

A7. There are always original ideas! Some are brand new. Some are built off of other’s innovations #cmworld

@vegecomgirl

 

@CMIContent Ans7 It simply depend on FEASIBILITY of the IDEA #cmworld

@ankit1989

 

A7: If you take an “old” idea but focus it specifically on your audience, it’ll feel fresh and useful. #CMWorld

@_goldengrams

 

@IanGertler Yes! Listening to customers doesn’t have stop at content creation. Pass that feedback to dev, R&D & right up the line! #cmworld

@KDHungerford

 

A7c: Those who create useful, compelling, fun or enjoyable content can win – but have to be better than the competition. #cmworld

@ArnieK

 

A7. Is the objective content originality or content resonance with individuals and communities? #cmworld

@kiporama

 

A7: No/few “truly original” ideas? No matter Creative destruction + recontextualization = raw material for fresh relevance. #cmworld

@pisarose

 

@KyleAkerman thinking that just because everyone is using a fork to eat their soup…doesn’t mean you can’t preach spoons #cmworld

@tracibrowne

 

@CMIContent @ladyluck34 Agreed. Two people can share an experience and still have entirely different stories to tell. #CMWorld

@Erin_E_Palmer

 

@KyleAkerman @michelelinn @mikemyers614 @crestodina I’m sure! I’d love to be in the car with you two. #CMWorld

@cmcphillips

 

@ankit1989 @aileenmcole @ArnieK That’s the listening part. They might not say, ‘my problem is x’ but if you listen you can hear it. #cmworld

@mikemyers614

 

@GBalarin @CMIContent I’m not at a conference. Just participating in a weekly chat. It’s a good one. #cmworld

@pisarose

 

@CMIContent A7:Important thing is the innovation. If the original idea can be molded into multiple innovative ideas, it’s excellent. #cmworld

@MUmar_Khan

 

A7 Maybe not, but if you are truly relevant and adding value, then isn’t that more important than originality? #cmworld

@webber_karen

 

A7. Ideas are to be shared. That’s why there are books written. They lead to inspiration. Those inspirations spur fresh ideas #cmworld

@vegecomgirl

 

@KDHungerford Absolutely … some of the most important details for product development & roadmaps. Ongoing/valuable focus groups!! #cmworld

@IanGertler

 

A7 – I don’t think it needs to be new, original but innovative, something with a diff take – can be created or curated. #cmworld

@SusynEliseDuris

 

.@CMIContent With the rate of new tech, new ideas are fast & furious! Think tech channel mashups – converged content campaigns. #cmworld

@CarlaDewing

 

Q7: There’s still unique content, we all think about things in our unique way, sometimes you just have to dig deeper to find it #CMWorld

@KDADouglas

 

@ankit1989 @mikemyers614 @ArnieK in today’s world, that’s hard.. It’s up to us to innovate and shift our prospects’ perspectives. #cmworld

@aileenmcole

 

.@CMIContent A7: Some content will repeat itself as B2B borrows from B2C, etc. The key is to keep things fresh for YOUR audience #CMworld

@andinarvaez

 

A7. I wish more people would be inspired to have original thought. Tired of remakes/retreads with nothing new to bought forth #cmworld

@vegecomgirl

 

A7: Old ideas are often refreshed, stretched & reshaped through dialogue. #cmworld

@pisarose

 

.@ladyluck34 Absolutely, you hit the nail on the head! #CMWorld

@KDADouglas

 

A7. Repurposing and mashups are the Legos of original thoughts for content consumers. #cmworld

@kiporama

 

A7: new ideas are what you make them. beg, steal, borrow, repurpose and regurgitate. #cmworld

@Brewbom

Q8: OK, let’s share: what are some ideas that seemed like a good idea but that weren’t successful? #cmworld

 

@jfly @JoePulizzi Hi Julie! Great to see you! #CMWorld

@CMIContent

 

@tracibrowne @ericlanderseo That’s what I keep telling people: writing is often 4/5 research. #cmworld

@atxcopywriter

 

A7d: If you do the research we talked about earlier, you’ll find lots of opportunities for unique content. Even today. #cmworld

@ArnieK

 

@kiporama yes! And we all know how this group feels about Legos. Right, @joepulizzi? #CMWorld

@CMIContent

 

A7: People can hear about something 100 times, but if the 101st time really resonates, that’s going to be the one they talk about. #cmworld

@Erin_E_Palmer

 

A8, besides the beta hi-fi? #cmworld

@SusynEliseDuris

 

@CMIContent @joepulizzi B^D #cmworld

@kiporama

 

A8a: I produced a Google Hangout every month with industry experts. Great idea?, It did not convert. So we stopped. #cmworld

@ArnieK

 

A7: Borrow from the familiar. “It’s not where you take things from – it’s where you take them to.” ~ Jean-Luc Godard #cmworld

@pisarose

 

@CMIContent @joepulizzi * Legos (sorry to not recognize their mark…) #cmworld

@kiporama

 

@CMIContent As long as you’re building off other ideas, rather than just swiping them, it’s how art and thinking has always worked. #CMWorld

@atxcopywriter

 

@Erin_E_Palmer Very true. Great point. #cmworld

@ArnieK

 

.@CMIContent A8: We learned lessons from a PR recipes “cookbook” that we should’ve used as demand generation, not lead generation #CMworld

@andinarvaez

 

@kiporama Ha…it’s actually LEGO bricks. My son corrects me all the time. #cmworld

@JoePulizzi

 

@CMIContent Shakespeare, Borges, lots of the greats were just putting a new spin on (or better language to) old ideas and stories #cmworld

@atxcopywriter

 

A7 #cmworld @CMIContent Yes, there is a message that’s unique to your brand and your customers. Important to make the most of it.

@moveo

 

A7. I think there is often an opportunity to “connect the dots” for people — contextualize and make sense of info #cmworld

@michelelinn

 

@kiporama I like that! #cmworld

@vegecomgirl

 

@atxcopywriter @CMIContent Exactly. Another case in point: philosophy. #cmworld

@pisarose

 

A8: Build it into a story. Even if it’s not brand new, it will likely resonate if you make it specific to your audience. #cmworld

@mikemyers614

 

A8b: How about you guys, what did you think was really going to work, but the data prove you wrong later? #cmworld

@ArnieK

 

@JoePulizzi Feeling #ashamed, #cheap and #dirty. Been playing with them with my kids for 25+ years. B^D #cmworld

@kiporama

 

@ArnieK On the flip side, these #CMWorld chats were supposed to be a 10-week promo for the event, and here we are a yr. later!

@CMIContent

 

A8: When brands try a little too hard to be relevant to an event/trend.. If it doesn’t match up w/ your brand’s motto, don’t do it. #cmworld

@aileenmcole

 

@ArnieK Invest the time where you see the benefit and the conversions. #CMWorld

@CMIContent

 

@tracibrowne Agree. In that case content will need to educate on why your offering is needed.#cmworld

@KyleAkerman

 

@JoePulizzi @kiporama I wrote copy for @walmart.com toy’s forever, very familiar with the LEGO mark and all of its components! 😉 #CMWorld

@geez_louise_

 

@KyleAkerman right…and then you have to ask yourself…am I in this for the long haul #cmworld

@tracibrowne

 

A8. Overreaching attempts at borrowed interest. See @SpaghettiOs and #PearlHarbor fau pas… (I know I reference that one a lot.) #cmworld

@kiporama

 

@cmcphillips @michelelinn @mikemyers614 @crestodina The more geeks and data nerds the better! #cmworld

@KyleAkerman

 

Content Marketing: STARTING NOW! Join us! #CMWorld Twitter Chat with … – Uberflip: STARTING NOW! Join us! #C… http://bit.ly/1f1nXBI

@tweetganic

 

A8. I learned not to commit to a series until I try one. Want to make sure the topic / format / writer is a good fit #cmworld

@michelelinn

 

Content Marketing: STARTING NOW! Join us! #CMWorld Twitter Chat with … – Uberflip: STARTING NOW! Join us! #C… http://goo.gl/tpEkDH

@tweetganic

 

@CMIContent Yes, don’t you love it when the opposite happens – a trial turns into big success. #cmworld

@ArnieK

 

@geez_louise_ @JoePulizzi Thank you for educating me on the LEGO Brick mark, Joe and Louise! #cmworld

@kiporama

 

Q9: Share one or more of your favorite content examples / ideas that you wish you had. #CMWorld

 

A8 Monthly newsletters. Too sparse & didn’t add enough real value. Switched to weekly & made all the difference #CMWorld

@webber_karen

 

A9a: Ignoring folks like Coke, Red Bull, Old Spice who have multi-million dollar budgets. Not realistic for most of us… #cmworld

@ArnieK

 

A9: The @Hubspot Culture Code–who doesn’t wish s/he created that? #cmworld

@pisarose

 

A9b: Some of my favs are: SocialMeowDia – http://qub.me/civ20p & DollarShave and Yale Appliance #cmworld

@ArnieK

 

On any of these ideas, I don’t commit until I beta. If it works and support structure is there, I proceed… #cmworld

@SusynEliseDuris

 

@webber_karen I have heard that about monthly newsletters from more than one person. Thanks for sharing your experience! #cmworld

@michelelinn

 

@CMIContent @Burberry Kisses! I loved that. I wish I had that here! Such a cool concept in sending love notes around V-Day #cmworld

@vegecomgirl

 

@CMIContent A9: I’ve really appreciated @vitaminwater’s #MakeBoringBrilliant campaign, as well as this: https://www.youtube.com/watch?v=6xKItxf5aVI #cmworld

@ericlanderseo

 

A9 my most successful new ideas is “Interview With a Trade Show Exec” they are wildly popular…started on a whim #cmworld

@tracibrowne

 

A9: Link to the updated @Hubspot Culture Code (includes a “dark side” section): http://bit.ly/1rfijhg #cmworld

@pisarose

 

A9. @Burberry Kisses! I loved that. I wish I had that here! Such a cool concept in sending love notes around V-Day #cmworld

@vegecomgirl

 

@CMIContent A9b: At its core, brands are building killer campaigns from scratch forgetting all about DR conventions. I <3 that #cmworld

@ericlanderseo

 

@ericlanderseo Both great! Thanks, Eric! #CMWorld

@CMIContent

 

A9: Old school now, but I’ve always loved the #tacobell sauce packets. #CMWorld

@mikemyers614

 

@IanGertler I agree. It’s too bad there are still so many that don’t dare to reach out. Such a loss for both customers and brands. #cmworld

@KDHungerford

 

A9. My favorite content ideas are books (but that’s not realistic for my work audience – maybe personal someday) #cmworld

@dwheeler11

 

A9. I often wish I created things that come from @dougkessler. Their SlideShare channel is one to watch http://ow.ly/w2CCJ #cmworld

@michelelinn

 

Love seeing all the answers to Q9! Lots of inspiration from you guys. #cmworld @cmicontent

@moveo

 

.@CMIContent A9: Honestly the @WalkOffTheEarth #VW beetle YouTube video. Fresh, energetic, timeless. Highly viral. Extreme talent. #cmworld

@CarlaDewing

 

@michelelinn Connecting the dots is HUGE. People can’t always see how to get from point A to point B. #CMWorld

@KyleAkerman

 

Does anyone else get really annoyed when you see something that’s very successful and it’s total shite #cmworld

@tracibrowne

 

@mikemyers614 And what about the +$600M in new revenue from their Doritos Locos Tacos? Excellent #mashup, @TacoBell. #cmworld

@kiporama

 

@moveo I am favoriting a lot of answers to 9, too! #cmworld

@michelelinn

 

@tracibrowne shite is in the eye of the beholder 😉 #cmworld

@ArnieK

 

@ArnieK A9: Anything from @charitywater. I love seeing nonprofits succeed in storytelling. #CMWorld

@cmcphillips

 

@dwheeler11 #SlideShare is a great source of inspiration! #cmworld

@kiporama

 

@ArnieK @tracibrowne Or nose… 🙂 #cmworld

@ericlanderseo

 

A9: Anything written by @ardath421 inspires me. Great style (simple & direct), invaluable insights, complex thought underneath. #cmworld

@pisarose

 

@pisarose @ardath421 We agree with you there! She’s one smart cookie. #CMWorld

@CMIContent

 

Q10: Everyone can be creative, but not everyone feels this way. How can you find your inner creative spirit? #cmworld

 

@kiporama @TacoBell Yep, that’s good marketing. #CMWorld

@mikemyers614

 

I think content that @hubspot and @bufferapp are creating is amazing – doesn’t necess need to be abt mktg, and is still engaging. #cmworld

@SusynEliseDuris

 

@ArnieK BUT you know what I mean I meant #cmworld

@tracibrowne

 

A9: The @googlechrome “Dear Sophie” ad is still my inspiration for making an emotional connection: http://youtu.be/R4vkVHijdQk #cmworld

@ChrisKimSW

 

@CMIContent Ooh! I often read things I wish I’d written. Lots of stuff written by @GregoryCiotti and @FeldmanCreative comes to mind #CMWorld

@atxcopywriter

 

@KyleAkerman I think connecting the dots takes a lot of creativity + logic. It’s fun, but it can be a big challenge, too #cmworld

@michelelinn

 

@ChrisKimSW Great one, Chris! Thanks for sharing. #CMWorld

@CMIContent

 

@CMIContent A10: Get outdoors. Fresh air and nature combine to open up my mind and show me things technology leads me to forget #cmworld

@ericlanderseo

 

A9. One word: @TEDTalks. #cmworld

@kiporama

 

A10a: I am not a creative person at all. I am fine with finding that inner spirit in someone else. You don’t have to do it all. #cmworld

@ArnieK

 

A10b: But I bet if you really try, you can find creative people all around you. No matter how small your co. might be. #cmworld

@ArnieK

 

A10: Oops. One word: @TEDTalks. #cmworld

@kiporama

 

@pisarose I am a fan of @ardath421 as well! #cmworld

@michelelinn

 

Put a fork in it. It’s “content marketing” or go home! #cmworld http://lnkd.in/b2xeMVR

@bernieborges

 

A9 – LOVE @BurgerKing’s “Ronald McDonald” taste test interviews (recently released commercial). Funny and clever! #cmworld

@aileenmcole

 

A10. Doodling! You don’t have to be Picasso. Stick figures are fine. It can help you create some ideas…at least for me it does #CMWorld

@vegecomgirl

 

A10 Relax…not everything will be brilliant…it will take time…creativity can be learned not born with it #cmworld

@tracibrowne

 

@CMIContent Usually getting outside! Or reading biz magazines and getting off of my computer. #CMWorld

@cmcphillips

 

And of course I totally agree with @ericlanderseo Get outdoors. Fresh air and nature combine to open up my mind. #cmworld

@ArnieK

 

A10. I have to take a break from thinking about work in order to be creative. Nature helps. So does reading, my cats, and sleep. #cmworld

@dwheeler11

 

@cmcphillips Speaking of nonprofit, I think a lot about Follow the Frog: http://ow.ly/w2E6B Great production + message #cmworld

@michelelinn

 

A10. Also try to read a magazine a month in something I know absolutely nothing about. #AnalogMashUp #cmworld

@kiporama

 

A10: True, we all have #creativity in us, it’s about finding your own perspective and gaining confidence. What do YOU think? #CMWorld

@mikemyers614

 

A10 – sit down and have a brief coffee / Skype date with a brilliant mind who’s shown previous success. And ask for advice! #CMWorld

@aileenmcole

 

A10. Only because no one has admitted it: alcohol can help…#cmworld

@SueBrady

 

A10 – I have found self-reflection and my daily meditation sessions to help my creativity. And constantly striving to be present. #cmworld

@SusynEliseDuris

 

@CMIContent A10: By finding your real love towards your work. #cmworld

@MUmar_Khan

 

A10 There is a dumpster filled with unsuccessful attempts behind every great artist…he/she just doesn’t let you see it #cmworld

@tracibrowne

 

@ArnieK @michelelinn Def true, but point of creative genesis for concepts & ideas is free! Developing it is a different matter.. #cmworld

@moveo

 

@SueBrady haha this is true! #cmworld

@aileenmcole

 

@ArnieK I don’t consider myself creative, but I think we’re all creative in different ways (even if it’s being pragmatic) #cmworld

@michelelinn

 

A10. #mindmaps help me see things I wouldn’t otherwise see. #cmworld

@kiporama

 

@SueBrady You just reminded me. I need to find that coffee vs. beer infographic! #CMWorld

@vegecomgirl

 

.@CMIContent Surround yourself with motivating content. Play creative games. Take breaks. Have fun at work! Share. #CmWorld

@CarlaDewing

 

@moveo @CMIContent Love this! Why are marketing people so afraid to talk to the sales teams? #CMWorld

@CarlaJohnson

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

@kiporama I look at the @TEDTalks model often — and how they spread their message online, via mobile, in person, etc #cmworld

@michelelinn

 

A10: The more you brainstorm, the easier it’ll become. When ideas come to you, write them down immediately. #CMWorld

@_goldengrams

 

A10: Sometimes it’s asking yourself “how would this need to look” (color/format/visual) to make me interested? #CMWOrld

@ladyluck34

 

A10: Creativity doesn’t have to be unbridled. Appreciate those who are masters at being creative within limitations. #cmworld

@pisarose

 

1 thing missing from the conversation is self belief, self confidence that you can do it, do it well #cmworld

@NenadSenic

 

Thanks to @SFerika – Play around with @canva and become an instant graphic designer #cmworld

@vegecomgirl

 

@CarlaJohnson @moveo Is it fear? Or not knowing how to do so? Or getting into a routine? I’d say routine on my end. #CMWorld

@cmcphillips

 

@michelelinn @TEDTalks Yes, both their payload and delivery system are inspiring and worthy of borrowing (if not emulating). #cmworld

@kiporama

 

Q10: schedule time to do nothing except think, often times we’re just too busy and need to eliminate some of the clutter #CMWorld

@KDADouglas

 

@NenadSenic And keep at it. No one in the CM World won it overnight. #cmworld

@ArnieK

 

9 Best #SocialMedia and #ContentMarketing Tips From @bufferapp – #CMworld”

@gpoovan

 

@SueBrady Found it! This Is Your Brain on Beer and Coffee – http://www.huffingtonpost.com/2014/02/20/coffee-or-beer-creative-infographic_n_4818364.html #cmworld

@vegecomgirl

 

.@SusynEliseDuris Interesting. I read that pets keep you in the present. Maybe we should all bring our pets to work 🙂 #CMWorld

@CarlaDewing

 

A10 try something you know you’ll fail at so you can see that the world doesn’t end when you fail #cmworld

@tracibrowne

 

@SusynEliseDuris Love this! I have found that meditation opens incredible doors for creativity and innovation. #CMworld

@CarlaJohnson

 

@NenadSenic YES. +10! #cmworld

@aileenmcole

 

@CMIContent Work outside of the office with the team. The new surroundings will lead to new perspectives and creative ideas. #CMWorld

@jkumor

 

@CarlaJohnson Is it fear? Or has Sales sent msg they can do it on their own (they can’t, we know this, but they still say it)? #cmworld

@SusynEliseDuris

 

@tracibrowne Yes! #CMWorld

@CMIContent

 

@michelelinn It is definitely not easy. But if you can do it, you become really valuable 🙂 #CMWorld

@KyleAkerman

 

Thanks to @ArnieK @CMIContent and the #cmworld contributors today… Great Q&A session! Have a great Tuesday, everyone.

@ericlanderseo

 

9 Best #SocialMedia and #ContentMarketing Tips From @bufferapp – #CMworld”

@MediaBrosMKT

 

@CarlaJohnson @CMIContent An age-old something that simply no longer applies! #cmworld

@moveo

 

@ericlanderseo @ArnieK Thanks for the great contributions, Eric! #CMWorld

@CMIContent

 

@kiporama I think their local TEDx events are really intriguing as well. And their clear mission. I could go on and on . . . #cmworld

@michelelinn

 

Thank you @arniek for joining us on our #CMWorld chat today! Who is ready to start developing their ideas?

@CMIContent

 

@cmcphillips @CarlaJohnson We’d agree – routine, habit, misconceptions. #cmworld

@moveo

 

@CarlaJohnson I do a daily meditation session along with journaling. It helps. a lot. #cmworld

@SusynEliseDuris

 

@CMIContent You’re only speaking to your audience. Cater to them. Don’t worry about everything out of your control. #cmworld

@TLBSEO

 

Next wk on our #CMWorld #twitterchat, @TheTimHayden talks mobile! http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

Looking for more information on @arniek and @verticalmeasure? Visit http://www.verticalmeasures.com #CMWorld

@CMIContent

 

@tracibrowne Improv is helping me think more creatively. #CMWorld

@KyleAkerman

 

I have to run. Thanks for having me. Learned a lot. Hope you all did! #cmworld

@ArnieK

 

Thanks everyone…great chat today…glad it wasn’t all about generating new ideas but prioritizing as well. #cmworld

@tracibrowne

 

@dwheeler11 @ArnieK @SueBrady I saw that the other day! #cmworld

@vegecomgirl

 

@CarlaDewing Folsom meditates with me. He’ll lay on my zabuton while I am on my zafu. 🙂 #CMWorld

@SusynEliseDuris

 

@michelelinn I think @TEDTalks are among the best-structured, horizontal idea propagation examples ever. #cmworld

@kiporama

 

@ArnieK Thank you so much, Arnie! We really appreciate it! #CMWorld

@cmcphillips

 

@SusynEliseDuris I think it’s marketing’s fear of taking responsibility for their performance thru the buying journey #CMworld

@CarlaJohnson

 

Two #CMWorld events coming up: Exec Forum: http://forum.contentmarketingworld.com CMWorld #Cleveland: http://t.co/g3NJdAbCQ6. Join us!

@CMIContent

 

Thanks again @arniek for all your support. Means a lot! #cmworld

@JoePulizzi

 

@CMIContent @ArnieK I am glad we asked the question about how to keep ideas centralized. Too many to count! #cmworld

@michelelinn

 

@CarlaDewing @SusynEliseDuris Downside to working with my small dog always around: he often sits so I have to type one-handed #CMWorld

@atxcopywriter

 

A10: Think of great content in industries wildly different from your own. Keep a brainstorming mindset at all times of day. #cmworld

@ChrisKimSW

 

@CarlaDewing We love that! Thanks, Carla! You added so much today, we really appreciate it. #CMWorld

@CMIContent

 

@KyleAkerman @demianfarnworth I think I read abt it in the early 90s as being a habit of Bill Gates. Tried 2 do it since then #cmworld

@kiporama

 

@ChrisKimSW We love that idea. Thanks, Chris! #CMWorld

@CMIContent

 

@ArnieK Awesome insights today. Thanks for great #cmworld 🙂

@KyleAkerman

 

@CMIContent Thank you for today’s chat and I look forward to next weeks with @TheTimHayden! #cmworld

@KDHungerford

 

NEW! Enterprise #contentmarketing Research: Where Does Success Lie in 2014? http://contentmarketinginstitute.com/2014/04/enterprise-2014-content-marketing-research/ #CMWorld

@CMIContent

 

@CMIContent Thx for a great chat with many insights. Glad I could stop by for a few min on my train ride to work 🙂 #CMWorld

@ChrisKimSW

 

@KDHungerford Thanks for joining us, Kelly! See you next week! #CMWorld

@CMIContent