Digital Asset Management (DAM) may be intimidating to many but it’s now being introduced as a necessity to marketers. There is great power of a centralized system that organizes an organization’s digital assets.
To help us understand the fundaments of DAM, Theresa Regli, Principal Analyst at Real Story Group, joined us for a recent #CMWorld Twitter chat. More of our conversation can be found in our Storify recap.
DAM software offers much needed consistency among organizations. DAMs offer more than Dropbox or Google Drive in that it gives marketers a strategic way of managing assets.
A2 Drive & Dropbox don’t have custom taxonomy & metadata. You must explicitly share out things–b/c it’s a personal repository. #cmworld
— Emily Ann Kolvitz (@ekolvitz) February 14, 2017
A2. Those DAM systems allow digital assets to be versioned and searched. They also control access like dropbox, etc. #cmworld
— Tod Cordill (@todcordill) February 14, 2017
— Buddy Scalera (@BuddyScalera) February 14, 2017
For organizations with libraries of content, DAM solutions can provide many advantages.
— Josephine Borrillo (@70mq) February 14, 2017
A4. It’s the central source of truth. Use embed codes or links for content, update content in DAM, changes reflect everywhere. #cmworld
— Nate Holmes (@nate_holmes) February 14, 2017
A4 A DAM makes it easy to audit your digital content assets, and provides a central place from which to distribute them. #cmworld
— Martin Lieberman (@martinlieberman) February 14, 2017
— Michael Becker (@mjbecker_) February 14, 2017
Great resources were also uncovered during our chat
What’s your experience with DAM systems? Let us know in the comments below.