Digital Governance: A #CMWorld Chat with Lisa Welchman

digital governanceAre your marketing processes working like they should? Are you uncertain what to do with ROT: redundant, outdated and trivial content? Every marketer we know struggles with these issues, especially as the content they are publishing is exploding. Enter digital governance. Lisa Welchman joined our recent #CMWorld Twitter chat to cover this very important yet often misunderstood process.

Want more from Lisa? Download her eBook, Digital Governance: A Primer for Content Marketers, or, better yet, join her at Intelligent Content Conference from March 7 – 9 where she’ll present both a workshop and a session to give you even more details. BLOG100 can save you $100 off of current rates!

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Q1: First things first: What is digital governance? And why should marketers care? #CMWorld

A1:Digital governance:a discipline that supports more effective collaboration by clarifying decision-making for digital development #CMWorld

@lwelchman

A1: Clarifying who has authority over things like editorial standards is an example of a digital governance concern #CMWorld

@lwelchman

A1: @MarciaRJohnston’s specialty! #CMWorld

@Atomic_Reach

A1: Digital governance is a great way to clearly communicate all standards, stakeholders, hierarchies, etc. around digital comms #CMWorld

@Mr_McFly

A1: How you manage your digital content. Matters a lot because without a plan to do so, can create a headache of chaos. @CMIContent #CMWorld

@chelseajanea

@mikemyers614 I like “guardrails” we use that world when we talk about digital policy #CMWorld

@lwelchman

Yes,@lwelchman – I think this happens WAY to often, unfortunately. #CMWorld

@chelseajanea

A1 A Guiding Authority for all of your #Digital activities #CMWorld https://twitter.com/CMIContent/status/702177354865467392

@varunkr842

@lwelchman Thanks, I’d hate to see anyone end up in a digital field or something! #CMWorld

@mikemyers614

@lwelchman @mikemyers614 “guardrails” is a good term. It suggests there is still some creative license. #CMWorld

@SocialAmyW

@Mr_McFly @ChristinKardos awww is that Max? #cmworld

@CMIContent

@michelelinn do you use any tools to help this process along? #CMWorld

@Atomic_Reach

A1) Compliance to integrity in the digital world. #cmworld Good morning, folks!

@Serious_Vanity

@lwelchman Well, that’s the goal for at least for the next hour or so… 🙂 #CMWorld

@mikemyers614

Solid analogy for digital governance. ? #CMWorld https://twitter.com/mikemyers614/status/702177911558766595

@CrowdContent

Q2: Can all types of organizations benefit from digital governance? #CMWorld

A2: Digital governance problems are equal opportunity concerns. Everyone’s got them. Everyone needs help #CMWorld

@lwelchman

Set of policies & processes designed to guide & direct how digital content mgt & eCommerce systems are used to satisfy objectives #Cmworld

@T4Leonard

@renepower the challenge is knowing what is the right thing for the brand. Need the guidelines so rest of the company can follow #cmworld

@ScottLum

A2: I would think so. If you don’t set expectations people will make them up. #CMWorld

@SocialAmyW

@Atomic_Reach I am honestly working hard to figure all of this out now. Use mostly manual methods but would love tool ideas #cmworld

@michelelinn

A2; Yes, everyone can benefit from thinking about digital governance. Big or small, everyone needs to know the plan. #CMWorld

@mikemyers614

Ohhh, I like this definition too! @mikemyers614 @CrowdContent #CMWorld

@chelseajanea

@SocialAmyW have you seen this happen? A lack of expectations?? #cmworld

@CMIContent

@T4Leonard both are so important. #cmworld

@CMIContent

@CMIContent I ❤ the orange slides for each question. #CMWorld

@MarciaRJohnston

A2: Absolutely – even if your company is small, knowing how to manage what you’ve got as you grow is crucial. @CMIContent #CMWorld

@chelseajanea

@CMIContent A2: definitely, all they need is to define their audience & plan how to market their services #CMWorld

@DaljeetkKaur

@MarciaRJohnston you know you put this in motion! We have you to thank! #cmworld

@CMIContent

@CMIContent A2: Definitely, as long as you find what process works best for your organization! #CMWorld!

@ExperianDQSteph

A2: Digital governance is important for any organization so the members understand what’s acceptable & what’s not in changing world #cmworld

@ScottLum

@TheDigitalChic @michelelinn we feel that way every day. She’s pretty spectacular. #cmworld

@CMIContent

A2: Most DO benefit. It’s risky to assume that everyone knows how to conduct themselves/represent the company in the digital space #CmWorld

@postbeyond

A2: Yes, every kind of organization could benefit. After all, “Failing to plan is planning to fail.” 🙂 #CMWorld

@NimlokChicago

@CMIContent It seems like there is a story about somebody going rogue every day. Yelp is my current fav. #CMWorld

@SocialAmyW

A2: But my rules don’t have to be your rules…make them work for your #brand, #CMWorld

@mikemyers614

A2: In order for an org to benefit from digital governance, it must pass this test: Are you an org? Y/N? #CMWorld https://t.co/tx2IqdEOLH

@Mr_McFly

A2: Yes, everyone can benefit from it. You need to have some sort of plan in place. #CMWorld

@ExpWriters

A1) Digital governance = accountability #CMWorld

@garytaylorceo

@CMIContent A1. Establishing the Power of governance through internet. #CMWorld

@sabjanseo

@Mr_McFly that gif is on point #cmworld

@CMIContent

A2) You can never have too much accountability within an organization. #CMWorld

@garytaylorceo

A2: Unless their content plan only consists of yellow pages or flyers, Yes! #CMWorld

@bendgibbons

@SocialAmyW @CMIContent Oh yea, that too 🙂 #CMWorld

@atxcopywriter

Definitely customize to your brand. #CMWorld https://twitter.com/mikemyers614/status/702179799809314816

@JeremyBednarski

@CMIContent Thanks! #CMWorld

@MaureenOnPoint

A2- Yes no matter how big or small the org is, it should have someone appointed to oversee all digital communications #CMWorld

@VanessaLeBeau2

@CMIContent Got the idea from @Atomic_Reach. 🙂 #cmworld

@MarciaRJohnston

@robchristianson multitasking during tweetchats is impossible. #CMWorld

@MaureenOnPoint

A2) Sometimes businesses practice risky behaviors online based on something they learned 10 yrs ago. Important to stay up to date! #CMWorld

@CrowdContent

@CMIContent For sure. It’s a framework of standards & benefits suited to the organization, big or small, non-profit or for-profit. #CMWorld

@tweetcargo

Q3: Most brands have ROT: redundant, outdated and trivial content. How can you manage this? #CMWorld

@JeremyBednarski @mikemyers614 Right. What works for your brand may definitely not work for the next. Good thing to keep in mind #CMWorld

@hkovs

So digital governance is like a style guide for your whole online presence? New to the term #CMWorld

@atxcopywriter

A3: Update popular content to be current, remove anything that won’t matter to your prospects or clients. #CMWorld

@MaureenOnPoint

@atxcopywriter Me too. I’m going to follow this thread. #CMWorld

@MaureenOnPoint

A3: A lot of teams really don’t know what they’ve got online. How can you clean up what you don’t know about? #CMWorld

@lwelchman

As a solopreneur writer I don’t have much to add to the governance convo! #CMWorld

@suddenlyfrugal

A3: Stop Googling & regurgitating things that are already written. #CMWorld @CMIContent

@chelseajanea

A3: Content atomization is a good start. Look at what you have, how can you update? Optimize for other channels? #cmworld

@shawn_turner1

A3: Just like in my basement, the first step to getting rid of the old is an audit, you need to know what you have. #basementaudit #CMWorld

@mikemyers614

A2: everyone benefits from digital gov, from big agencies to freelancers. #CMWorld

@JS_insidepitch

@michelelinn Good question! #CMWorld

@SocialAmyW

I love it when a plan comes together #digitalgovernance #cmworld https://t.co/XycderVC32

@renepower

A3: Oh, thank you, something I know! Two words–content edit! #CMWorld https://twitter.com/CMIContent/status/702180392858587136

@suddenlyfrugal

@mikemyers614 I like to do a yearly audit. It’s a great way to start fresh. Like cleaning out the basement. #CMWorld

@MaureenOnPoint

Strive for content that is more timeless so it won’t be outdated so quickly. #cmworld

@CTrappe

@MarciaRJohnston @CMIContent nope. #CMWorld

@JS_insidepitch

@michelelinn That’s my question. #CMWorld

@ShakirahDawud

Putting it into #contentmarketing terms. Love it! #CMWorld https://twitter.com/atxcopywriter/status/702180517865607168

@CrowdContent

Whether or not content is trivial is in the eye of the beholder. #cmworld

@CTrappe

@CTrappe I find this impossible in digital industry. Things move too fast for evergreen content. #CMWorld

@MaureenOnPoint

@mikemyers614 is smashing it today A2: But my rules don’t have to be your rules…make them work for your #brand, #CMWorld

@renepower

@CMIContent A3: I would recommend to update content or take small pieces of content & share with new titles & blurbs #CMWorld

@DaljeetkKaur

@CMIContent A2: Sounds like needed more at big bizs with lots of moving parts. But never hurts to have more org for small guys too #CMWorld

@atxcopywriter

Does my ROT offer ROI? LOL. No. #cmworld

@CTrappe

A3: When evaluating your content, ask, “Why would my audience care about this?” If you struggle to answer, rethink your strategy. #CMWorld

@NimlokChicago

@CMIContent Yeah, I’m like a …a… I’ve got nothing for this one. #CMWorld

@mikemyers614

Answer to Q3: Encourage experience, not the motionless stare. #CMWorld @CMIContent https://t.co/oizReEBqQF

@isq

@suddenlyfrugal I thought so at first, but I do have a lot of old posts that don’t fit with my current brand image. #whattodo #cmworld

@ShakirahDawud

A3 having a comprehensive content inventory that you review quarterly is a great way to avoid/deal with ROT. #CMworld

@SFerika

@MaureenOnPoint What kinds of info do you track in your yearly audit? How much time does it take? #cmworld

@michelelinn

A1. A digital governance framework should define accountability, roles & decision-making authority for your org’s various channels #CMWorld

@jgombita

A3: With rapid changes in our digital/social/mobile world, we need a person or group that evaluates the guidelines regularly #cmworld

@ScottLum

A3: When you have knowledge of your topic & confidence in your story share that, not the trifles. #CMWorld

@bendgibbons

A3: I’d make an 80’s style PSA about friends not letting friends create bad content, but I’m a smart ass. #CMWorld https://t.co/n31C0DgTLE

@Mr_McFly

Especially if you’ve got multiple teams publishing things: marketing, sales, etc. #CMWorld @lwelchman

@chelseajanea

@chelseajanea @CMIContent Use Google to see what’s already out there. Then do something different. #CMWorld

@JeremyBednarski

@shawn_turner1 When you say atomization what do you mean? #CMWorld

@ShakirahDawud

You guys, I miss #CMWorld so much. Work gets in the way but I just want to hang w/the club #DontYouForgetAboutMe https://t.co/m5HJPU4MTn

@eccushing

A3) If your older content embarrasses you, that’s OK. Decide if anyone is landing on it. If they are, keep it. If not, pull it. #CMWorld

@garytaylorceo

I’ve started using old blog posts that nobody finds now on LinkedIn. Don’t tell my LinkedIn friends that they are in my test group. #cmworld

@CTrappe

A3) Try to publish evergreen content going forward to avoid ROT content. To rid older ROT, do a spring content clean. #CMWorld

@CrowdContent

@MaureenOnPoint I need some of your constructive criticism again soon #CMWorld

@T4Leonard

A3b: If you notice a post is getting a lot of hits, but isn’t up to par, make changes! Update it to refresh the content. #CMWorld

@ExpWriters

@Serious_Vanity LOL love it. So true. Its a daunting task but important. Never know what someone will Google! #cmworld

@robchristianson

@Mr_McFly hahaha! Perfect! #CMWorld

@DustinWStout

@hkovs our cmgr has fallen in love with the acronym too lol #cmworld

@CMIContent

@MaureenOnPoint Many of my posts are “ever green.” #cmworld

@CTrappe

A3c: Make time to frequently assess your old content to ensure your readers find only the best! #CMWorld

@ExpWriters

@serinlan ooh, that’s a little too close to the truth right there 🙂 #CMWorld

@mikemyers614

@village_print I found that I have been finding my old content that I can repurpose with better ctas. #cmworld

@MissAleCristina

@chelseajanea @CMIContent This would make a good sticky note to append to my monitor. 😉 #CMWorld

@tweetcargo

@shaylaprice great idea as well. #CMWorld

@DustinWStout

@ShakirahDawud @suddenlyfrugal I’m in the same boat, but you likely have your own guidelines. Even if they are unwritten. #CMWorld

@SocialAmyW

@renepower I typically find that @mikemyers614 has smashing ideas #cmworld

@michelelinn

Yes that’s the boat I’m in! 😉 its a full time job that nobody seems to have time to do. #cmworld https://twitter.com/chelseajanea/status/702181270395211776

@robchristianson

@lwelchman Love this insight. #cmworld

@MarciaRJohnston

@chelseajanea @CMIContent Great tip! How have you been able to convince CEOs or MDs that numbers aren’t the be all, end all? #CMWorld

@serinlan

@CMIContent A3: ROT content may damage any business reputation as well #CMWorld

@DaljeetkKaur

The content is evergreener where you water it. #cmworld

@CTrappe

@michelelinn @renepower Shucks. Thanks! #CMWorld

@mikemyers614

A3. I’m weary of consultants here. #CMWorld They all pitch the same crap, typically…

@tedbauer2003

@MaureenOnPoint That makes sense; thanks. We look at our pages with most traffic to make sure they are the best they can be #cmworld

@michelelinn

Good advice. Why fix what’s working #CMWorld https://twitter.com/garytaylorceo/status/702181308341100545

@DGGT

@CTrappe Are you writing about enough current topics? Or do you just make an effort to ensure your content is current? #CMWorld

@MaureenOnPoint

@CMIContent hahaha can’t wait to share that one with the team #CMWorld 😛 😛

@hkovs

This! #CMWorld https://twitter.com/lwelchman/status/702177697556877312

@mikemyers614

A3. Feel like this is more about keyword research focusing on long-tail, low competition. #CMWorld

@tedbauer2003

@CTrappe love this #cmworld

@CMIContent

I look at my analytics to see what draws people to my site, then create or update content accordingly @CTrappe #CMWorld

@suddenlyfrugal

@MaureenOnPoint I write about plenty current topics, but also plenty other things. Mostly other things. I’m not a newspaper. 🙂 #cmworld

@CTrappe

Q4: Having a plan for governance sounds ideal, but how do we make it a priority when lists are long? #CMWorld 

Exactly, @ExpWriters! I’ve seen that audits can be VERY much worth the time they take to complete. #CMWorld

@chelseajanea

@MaureenOnPoint @CTrappe I have content that is still relevant, but no longer fits my brand. It does still bring in traffic, links #cmworld

@ShakirahDawud

@ShakirahDawud Sure! Atomizing means to execute your content in different forms, channels, etc. Make the most of what you got! #cmworld

@shawn_turner1

@lifeofaworkgirl retire is an important one that many sometimes overlook #cmworld

@CMIContent

@tedbauer2003 Great advice! #CMWorld

@Atomic_Reach

@lwelchman Do you suggest having some kind of chart where every piece of content is assigned to someone to own / review? #cmworld

@michelelinn

@CTrappe Right on. I’m envious that you seem to have it dialed in. I’d love to hear some of your tricks! #CMWorld

@MaureenOnPoint

@shawn_turner1 Oh! What if you have content that no longer fits your brand, but still brings traffic, links? #CMWorld

@ShakirahDawud

A4. Priorities should, ideally, come from ABOVE in a job. That’s why they make more money. Honestly. #CMWorld

@tedbauer2003

A4: This is the one time being in a regulated industry helps. Feel free to use it as an excuse if you want. #CMWorld

@mikemyers614

A3: The cure for ROT content: Know your company, know what your audience needs, & use this to create content that is useful content #cmworld

@ideakid88

If you get them to trust you to run an ‘experiment’, it’s easy to show them that the numbers & loyalty will follow. #CMWorld @serinlan

@chelseajanea

A4: How do you eat an elephant? One bite at a time. Break it up into maybe an hour a day, hopefully across multiple people. #cmworld

@robchristianson

@chelseajanea I couldn’t agree more! You want to ensure people are seeing the best! #CMWorld

@ExpWriters

@CMIContent Hi there! #cmworld

@ideakid88

Totally! You have to know when content is no longer relevant to an audience #CMWorld https://twitter.com/CMIContent/status/702181952560963585

@lifeofaworkgirl

OK can we talk jargon then? Why call it governance if it’s just guidelines? That’s easier to get! @SocialAmyW @ShakirahDawud #cmworld

@suddenlyfrugal

A4. When priorities DON’T come from above, the focus needs to be on the highest-ROI items. #CMWorld

@tedbauer2003

Truth! Not just bad form but it’s useless if the info is outdated like putting MC Hammer pants on your content! @robchristianson #CMWorld

@Serious_Vanity

@michelelinn @renepower @mikemyers614 The Idea Smasher? Wasn’t he a for of the X-Men? #CMWorld

@bendgibbons

@serinlan Indeed! #cmworld

@ideakid88

A3: By creating evergreen content that can be repurposed ahead of breaking news or current trends. #CMWorld @CMIContent

@TheDigitalChic

A4: I’d like to think that organizations are motivated to do the absolute “best” work all the time. That’s not always the case. #CMWorld

@lwelchman

A3. Have a (digital) content audit, minimum annually. Have a team review all content, some internal, some external (stakeholders) #CMWorld

@jgombita

A4: Fold doc governance into your content calendaring. Ask: Does it apply? Is it driving traffic? How can we make current? #CMWorld

@MaureenOnPoint

@bendgibbons @michelelinn @renepower I believe I detected a British accent on this one; you know, smashing! #CMWorld

@mikemyers614

A4. Here’s a day-by-day guide to managing priorities at work, actually: http://bit.ly/1JbMnCh #CMWorld

@tedbauer2003

A4) It’s not really a task though when it’s imbued in every step of your strategy. #cmworld

@Serious_Vanity

A4: You make governance a priority by linking online quality to goals of the organization so not just quality for quality’s sake #CMWorld

@lwelchman

A4 #CMWorld Block off chunks of time on your calendar dedicated to it. That’s how I get non-urgent projects done https://twitter.com/CMIContent/status/702181886928392192

@hidama

We don’t unless we are pretty large. $$ are always prioritized.. If you are 1 or 2 or real big its easy #CMWorld https://twitter.com/CMIContent/status/702181886928392192

@T4Leonard

@MaureenOnPoint you are correct, Master. #cmworld #multitaskFail https://t.co/BTnCW02Tsm

@robchristianson

A4: You have to make the case for digital governance by making a business case for a quality online presence. #CMWorld

@lwelchman

@michelelinn Digital marketing is like a metropolitan highway, each piece of information ZOOMS by. #CMWorld

@MaureenOnPoint

@CMIContent A4: A BRP – big repurposing project #CMWorld

@atxcopywriter

Evergreen content is a must! You don’t want to constantly battle with out dated articles #CMWorld https://twitter.com/CTrappe/status/702180837870198787

@lifeofaworkgirl

@suddenlyfrugal @ShakirahDawud Good point. Maybe governance is a better term for large organizations. #CMWorld

@SocialAmyW

A4. Basically, it all starts with this question: Are you chasing targets/goals, or are you chasing tasks/bullets? #CMWorld

@tedbauer2003

A4: Commit 30 minutes a day to figuring it out. You’ll get there & be glad you did. #CMWorld #productivity #priorities @CMIContent

@chelseajanea

@martinlieberman @CMIContent that is taking it a little far… Hip? Really? #CMWorld https://t.co/0LlDQmO13A

@JoelRRenner

@chelseajanea I guess that’s what was missing at my last corporate job–they didn’t trust the experts they’d hired. #CMWorld

@serinlan

@lwelchman yes, there’s pressure to have “stock content” from an internal perspective #CMWorld

@tsledzik

@chelseajanea great tip. Scheduled it then commit. #cmworld

@CMIContent

HA! Great illustration @Serious_Vanity looks like I better have a yard sale. #stop #hammertime #cmworld

@robchristianson

A4: It is necessary for people at the top to understand the importance of #contentmarketing & mktg in general Governance helps that #CMWorld

@Mr_McFly

I’ve seen that as well, however, it depends on your audience. Our industry is constantly changing. #CMWorld https://twitter.com/MissAleCristina/status/702181514348343296

@village_print

A4. Ever worked w/a team who spends more time on ‘leadership’ page than ‘FAQ’ page? No value there. #CMWorld

@tedbauer2003

@mikemyers614 Something to be said for Compliance giving a kick in the pants to do so. #CMWorld

@bendgibbons

@suddenlyfrugal That’s great! You’re really making the most of those posts then! #CMWorld

@ExpWriters

A4) Hint – Accountability should always be a TOP priority! #CMWorld

@garytaylorceo

A4: This is a maturity concern. Running digital cost a lot if done properly. There must be a business case. #CMWorld

@lwelchman

@lifeofaworkgirl @ctrappe You’ve both got me curious! How do you create evergreen content in a fast moving industry? #CMWorld

@MaureenOnPoint

@bendgibbons Kick, push, whatever. #CMWorld

@mikemyers614

#A3 Prune, water, or kill your favs when they stop performing #CMworld

@bduhon

A4. Don’t let deliverables murder strategy: http://bit.ly/19MEQhk #CMWorld

@tedbauer2003

@mikemyers614 @bendgibbons @renepower Well, I was eating some marmite when I responded to that (or not as it’s the worst) 🙂 #cmworld

@michelelinn

 

A4: Fine question, but if you don’t make it a priority what is the price? #CMWorld

@SocialAmyW

Oh yea, definitely been there before! Sucks, doesn’t it? #CMWorld @serinlan

@chelseajanea

A4 Content has to be created with a purpose. It should all contribute to wider business goals – that directs a team. #CMWorld

@lifeofaworkgirl

@MaureenOnPoint Don’t forget to read along: https://t.co/BbzYg2hfUE. I’m an open book… or blog … or whatever… #cmworld

@CTrappe

A4. Convince the revenue-focused top dogs why digital could matter to them. #CMWorld

@tedbauer2003

Great Questions! All ears here #CMWorld https://twitter.com/CMIContent/status/702181886928392192

@Atomic_Reach

@MaureenOnPoint @CTrappe For some topics, the rules never really change… #CMWorld

@ShakirahDawud

Concepts. Ideas. Personal stories where timing doesn’t matter, etc. #cmworld https://twitter.com/MaureenOnPoint/status/702182808500850688

@CTrappe

A4: Also, prioritizing larger, overall business needs is always at the top of a list. #CMWorld

@Mr_McFly

A4: Sometimes, you just have to do it. It won’t be pretty, but it will get done if you put forth the effort. #CMWorld

@shaylaprice

? #CMWorld https://twitter.com/Mr_McFly/status/702182702729056258

@CrowdContent

@JoelRRenner @CMIContent Yup! #CMWorld https://t.co/xQ0wXbs8HU

@martinlieberman

@chelseajanea I like this idea, but how would you spend those 30 minutes a day best? Sometimes can be tough to know where to start #cmworld

@michelelinn

A3: Or, as @Robert_Rose recently noted, write about what readers don’t yet know they want. #cmworld https://twitter.com/chelseajanea/status/702182636249284608

@MarciaRJohnston

A4. “Ain’t got time for digital priorities! I’m chasing revenue dragons!” #CMWorld

@tedbauer2003

@lwelchman Of course, but most #brands don’t have content strategists yet, so planning. #CMWorld

@mikemyers614

Q4: We drew up a policy guide to help companies get started @PostBeyond Pick a few! http://ow.ly/YF9Fl #CMWorld https://t.co/d4pqqFYL1t

@hkovs

@MarciaRJohnston Great tip! #CMWorld

@ExpWriters

@chelseajanea Yep! So I left to start my own business. It’s been much easier to show value to clients. #CMWorld

@serinlan

Q5: Which teams should be involved in creating the plan for digital governance and what role do they play? #CMWorld

@MaureenOnPoint @lifeofaworkgirl @ctrappe Everegreen content is geared for fast change at the outset. Think of it as timeless music #cmworld

@ideakid88

A4: KISS – Stay on topic, mindmap/brainstorm angles, start small, be consistent, show up regularly, build on what works #cmworld

@renepower

A4: Governance needs to be a priority to help make sure your long list is the right list. #CMWorld https://twitter.com/CMIContent/status/702181886928392192

@JeremyBednarski

@hkovs @PostBeyond This is great @kelskruz #cmworld

@robchristianson

#CMWorld This is a perennial question. Interested to hear everyone’s answers. At the end of the day, must-do or oops. https://twitter.com/CMIContent/status/702181886928392192

@gerardagency

A5: Being inclusive is key when designing a governing framework. Include people from all areas of the organization. #CMWorld

@lwelchman

@robchristianson Pretty much life at almost every job I’ve held. #CMWorld

@tedbauer2003

A5: The reason you have digital governance problems is because you don’t collaborate effectively #CMWorld

@lwelchman

@ExpWriters Easier said than done, of course. #CMWorld

@MarciaRJohnston

A5; Marketing should drive the car, but everyone has to be represented. Need to have buy-in now to make decisions later. #CMWorld

@mikemyers614

@suddenlyfrugal Great! Do you have a formula that you use for your content calendar. Business challenges come to mind. #CMWorld

@MaureenOnPoint

I think “knowing where to start” is a “problem” whether you have 30 minutes or 3 hours. Just pick someplace & dive in. @michelelinn #CMWorld

@chelseajanea

A5: Being exclusive when designing your digital governance framework is adding fuel to the fire of dysfunctional collaboration. #CMWorld

@lwelchman

Truth. #CMWorld https://twitter.com/lwelchman/status/702183679766888448

@MoninaW

@SocialAmyW An even better question! #CMWorld

@ShakirahDawud

A5: It should be done as a cross-team project with groups that touch the customer experience. Appoint a Chief Customer Officer #cmworld

@ScottLum

@serinlan Most revenue models are based on funnel ideas from 1971, sadly. #CMWorld

@tedbauer2003

A4 Content that remains timely, relevant & useful, is an investment in your company’s REPUTATION. Which s/b a priceless PR priority #CMWorld

@jgombita

@tedbauer2003 Right! #cmworld but we have to! https://t.co/HA3D6w8bmt

@robchristianson

12 #AdWords Ad #Copywriting Skill That Show Extremely Good #CTR http://bit.ly/PPC-SEM-Kindle #SEJThinkTank #DSLA16 #SpotifyHouse #MWC16 #CMWorld

@SemBarista

@mikemyers614 That analogy really fell apart at the end, dude. #CMWorld

@mikemyers614

@CMIContent A5: Try your best to add individuals from other departments, everyone has value to add to the conversation! #CMWorld

@ExperianDQSteph

@ScottLum have you worked with a Chief Customer Officer? Did it help the effectiveness of your org? #cmworld

@CMIContent

A5: What audiences does your organization need to reach? Work with the teams that are most closely aligned with that audience. #cmworld

@shawn_turner1

I write about saving money so there is a seasonality to that @MaureenOnPoint but can also be timely (holidays, back to school) #CMWorld

@suddenlyfrugal

@CMIContent A4: Look at all the stuff on your list it relates to that it can improve #CMworld

@atxcopywriter

Collaboration keeps everyone on the same page. #CMWorld https://twitter.com/lwelchman/status/702183679766888448

@lifeofaworkgirl

@serinlan @chelseajanea Same here, lol! #CMWorld

@ShakirahDawud

A5: Incorporate people from each department for the best collaborative experience. Everyone has something to offer! #CMWorld

@ExpWriters

A5. Ah, collaboration… is there a bigger buzzword these days in marketing? #CMWorld

@tedbauer2003

A5: If we are going to become customer-centric we need a person or teams that looks across all of our customer touch points #cmworld

@ScottLum

A5:All. Of. Them. #CMWorld https://t.co/DGFGZgRg9S

@Mr_McFly

@MaureenOnPoint @lifeofaworkgirl @ctrappe How evergreen… fast moving… #CMWorld Reduce quantity to Improve quality https://twitter.com/MaureenOnPoint/status/702182808500850688

@Rogercparker

@atxcopywriter @michelelinn It’s hard to trust older articles abt tech. Worried I’ll show up to the party with the wrong outfit #cmworld

@MaureenOnPoint

A5. Here’s the deal: people don’t actually ‘collaborate’ as much as we think. Creates governance issues. #CMWorld

@tedbauer2003

THIS form @lwelchman. The only trouble is that the “marketers” have a tendency to want to dominate POV…. #CMWorld https://twitter.com/lwelchman/status/702183629015756804

@jgombita

A5 People from all aspects of the organization need to be involved so that they understand the process & guidelines #CMWorld

@lifeofaworkgirl

So true! Different perspectives will help build a more full featured framework #CMWorld http://twitter.com/lwelchman/status/702183823975419904

@hkovs

Good day @martinlieberman, @ChristinKardos, @mikemeyers614, @MaureenOnPoint, @JoelRRenner, @lifeofaworkgirl, @hkovs & @chelseajanea #cmworld

@ideakid88

A5. Real deal is that everyone rushes around screeching about who ‘owns a process:’ http://bit.ly/1P5lMf6 #CMWorld

@tedbauer2003

@CMIContent Q5 If I really need to get something done, I block off time in my calendar. More official than a to-do list. #CMWorld

@tweetcargo

@suddenlyfrugal You’ve got my brain churning…often relationship info is evergreen (be nice, authentic, etc). #CMWorld

@MaureenOnPoint

@CMIContent I haven’t worked w/ a Chief Customer Officer yet but think it’s an important role to work with Chief Digital Officer #cmworld

@ScottLum

@tweetcargo @CMIContent I’m with you. It’s not official until it’s on my calendar. #CMWorld

@SocialAmyW

A5. But if you want top dogs to care, the whole thing’s gotta have a revenue tie. #CMWorld

@tedbauer2003

@ideakid88 Hi there! How are you? #CMWorld

@MaureenOnPoint

@CMIContent A4 If I really need to get something done, I block off time in my calendar. More official than a to-do list. #CMWorld

@tweetcargo

A5- Higher ups should be involved in approving messages, or at least appointing someone else that’s fit to do so #CMWorld

@VanessaLeBeau2

A5: In reality, it needs a market / marketing mindset – top down / bottom up. Just watch out for crazy jumped up job titles #cmworld

@renepower

Q6: What tips do you have for helping the plan for digital governance move forward? #CMWorld

@suddenlyfrugal Absolutely. I think I’m thinking aloud, mostly. Thanks for indulging me! #CMWorld

@MaureenOnPoint

I agree! Does anyone have great ideas or tools for better collaboration? #cmworld http://twitter.com/lwelchman/status/702183679766888448

@michelelinn

@tedbauer2003 “How will this contribute to the bottom line?” ??????? lolol #CMWorld

@hkovs

A5. Sometimes we approach these chats in a utopia — you gotta think about who actually cares, how to get others to. #CMWorld

@tedbauer2003

A6: Don’t ask permission. It’s not really optional. Just build it into your plans. #CMWorld

@MaureenOnPoint

a5 – Teams? Les just say the ” #Management Team ” #CMWorld

@T4Leonard

I like how the top dogs come last. 😀 (Couldn’t agree more!) @tedbauer2003 #CMWorld

@chelseajanea

A6: As most digital governance concerns manifest as debates about who gets to define standards… #CMWorld

@lwelchman

@bduhon Or you gotta screech about power branding, which gets their attention. #CMWorld

@tedbauer2003

@CMIContent Chief Customer Officer role is important if a brand wants to seriously be customer-centric & not just give lip service #cmworld

@ScottLum

A6: Work to establish clear roles around standards definition. Once those roles are clear to the organization you can move forward #CMWorld

@lwelchman

“All marketing is communication, but not all communication is marketing” @CommAMMO, @mikemyers614. Digital is more than marketing #CMWORLD

@jgombita

 

A6: Have your governance group meet regularly at least quarterly. @CMIContent #CMWorld

@gerardagency

@martinlieberman Hi there! How are you? How’s your week going? #CMWorld

@MaureenOnPoint

A6: As @lwelchman already mentioned, inclusion from the start will minimize if not fully eliminate unnecessary bureaucracy. #CMWorld

@Mr_McFly

Ah, yes, hold up the bright, shiny new bauble they’re reading about in all the Interwebz @tedbauer2003 #cmworld

@bduhon

@michelelinn If you can get everyone on board, something like Slack is great. #CMWorld

@tweetcargo

@michelelinn @tweetcargo Perfect! #CMWorld

@SocialAmyW

@jgombita @CommAMMO Yes, but the customer is the customer. In #brands where I’ve worked, #marketing knows them best. #CMWorld

@mikemyers614

Would love to know too! #CMWorld https://twitter.com/michelelinn/status/702184958278897664

@Atomic_Reach

A6: If you get everyone involved, will keep it top of mind & give sense of ownership, too, which will keep it moving forward. #cmworld

@shawn_turner1

A6: Be honest about intentions for every standard set. Think accountability. #CMWorld

@shaylaprice

@michelelinn Yes, pomodoro! Big fan of this; otherwise, I am all over the place. #CMWorld

@tweetcargo

A6. Observing the contributions, seems most are focusing on the tactical production end of things, not the “governance” per se. #CMWorld

@jgombita

Start basic so it doesn’t become confusing & overwhelming. Baby steps, especially if you’re new to it. @CMIContent #CMWorld

@chelseajanea

A5: Every team should as digital governance is everyone’s responsibility. This reduces blind spots; generates Return on Collaboration #cmworld

@ideakid88

@martinlieberman @ideakid88 @ChristinKardos @MaureenOnPoint @lifeofaworkgirl @hkovs @chelseajanea #CMWorld https://t.co/1jF6gw1ec5

@JoelRRenner

@CMIContent I don’t believe that we need approval for everything. If you know it’s the right thing, make the call. #CMWorld

@MaureenOnPoint

@bduhon “POWER BRANDING! AD BUYS! KPIS! ROI! CONTENT! CAGR!” #CMWorld

@tedbauer2003

Ohh, I am a huge fan of @Slack. @tweetcargo @michelelinn #CMWorld

@chelseajanea

 

@chelseajanea @tweetcargo @michelelinn I second this! Slack is fantastic for communicating with a team. – RM #CMWorld

@ExpWriters

Asking for permission is only good for blaming somebody else when it didn’t work. Just make it work. #cmworld

@CTrappe

 

@ShakirahDawud @jgombita Where I’ve worked, Customer Service is in #Marketing. If that’s not the case, you make a good point. #CMWorld

@mikemyers614

@MaureenOnPoint @atxcopywriter @michelelinn Sometimes the wrong outfit is the one that makes a difference as knowledge is knowledge #cmworld

@ideakid88

@tweetcargo no frowns during #CMWorld chats. It’s a rule 🙂

@CMIContent

@jgombita Yes! governance is not about the tactics of making things. It’s about creating a space for better production #CMWorld

@lwelchman

@tweetcargo @chelseajanea Does your entire team use Slack? How large are your teams? Was it tough to transition? #cmworld

@michelelinn

@CMIContent @tweetcargo How about dancing bears? #CMWorld

@MaureenOnPoint

Agree 100% that revenue is key. But too often (at least in my experience) they just want to copy competitors. @tedbauer2003 #CMWorld

@chelseajanea

Don’t ask anyone’s permission to do your job well. #CMWorld

@MaureenOnPoint

@SocialAmyW Thanks for the suggestion! #cmworld

@michelelinn

@lwelchman thanks. This is how I defined it (although a bit late to #CMWorld) https://twitter.com/jgombita/status/702181211213529088

@jgombita

@MaureenOnPoint @tweetcargo we’ll accept those #cmworld

@CMIContent

Very helpful, thanks for sharing @hkovacs #CMworld https://twitter.com/hkovs/status/702183316720631814

@Rogercparker

Q7: What are the first steps for planning for digital governance? #CMWorld

@lwelchman So eloquently put. Space for better production. Who can argue with that? #CMWorld

@hkovs

@michelelinn I don’t manage a company with Slack – but it’s communication capabilities are SO MUCH more efficient than others. #CMWorld

@chelseajanea

@tedbauer2003 Agreed. Totally disinterested in repeating what I’ve already read on a guru’s blog. That shouldn’t be here. #cmworld

@ShakirahDawud

 

Tis better to beg forgiveness than ask permission. #CMWorld https://twitter.com/maureenonpoint/status/702186166334849024

@bendgibbons

Great wisdom here from @M2Franz! #CMWorld https://twitter.com/M2Franz/status/702183532295274496

@ideakid88

ROTFL @tedbauer2003 #CMWorld

@bduhon

A7: Make sure the first conversations that happen around digital governance happen outside of the context of a project #CMWorld..

@lwelchman

A7: THEN apply the concepts to a project. #CMWorld

@lwelchman

@MaureenOnPoint @CMIContent sounds like good advice for life in general #CMWorld

@tsledzik

A7: I believe the first step is to complete a stakeholder assessment…find out what everyone is doing, how, what works. #CMWorld

@mikemyers614

A7. Don’t escalate to the top dogs before there’s some revenue component. #CMWorld

@tedbauer2003

Important! #CMWorld https://twitter.com/lwelchman/status/702186692468305920

@mikemyers614

Amen. #CMWorld https://twitter.com/lwelchman/status/702186628144435200

@bendgibbons

@Rogercparker Happy to be of help 🙂 Cheers! #CMWorld

@hkovs

@ShakirahDawud @tsledzik @lwelchman Doesn’t that exist? http://hipsum.co/ #CMWorld

@atxcopywriter

A7: Good doc governance is about folding it into your plan like creating your budget or creating a content calendar #chores #CMWorld

@MaureenOnPoint

 

I tend to agree. I like to push the envelope that way. #CMWorld https://twitter.com/tsledzik/status/702186735824936961

@MaureenOnPoint

 

@michelelinn @chelseajanea We have 15 employees. It’s been hard to get everyone on, unfortch. Personally love it. #CMWorld

@tweetcargo

@atxcopywriter @tsledzik @lwelchman Yes, it does. Perhaps we should buy stock? #CMWorld

@ShakirahDawud

@bendgibbons I kinda live by that. It can be a risk, but it has benefited me more than it has failed me. #CMWorld

@MaureenOnPoint

@michelelinn I created an internal mktg group using an email distribution list. It was great since it didn’t require a diff tool #cmworld

@ScottLum

@ShakirahDawud It’s what kills me about digital noise. It’s all bull. Companies are imperfect. Start from there. #CMWorld

@tedbauer2003

A7: Digital governance is not a project. Digital is not a project #CMWorld

@lwelchman

 

@mikemyers614 don’t think marketing should be in charge of customer service. Nor employee comms/advocacy. Staff AREN’T commodities. #CMWorld

@jgombita

@Rogercparker I’m quoting from a @RobertRose’s #ContentStrategy for Marketers newsletter. I get a lot out of those. Recommend! #cmworld

@MarciaRJohnston

Working backwards, always important. #CMWorld @ExpWriters

@chelseajanea

@serinlan This made me laugh a little, I’ve been living this way 4 so long that finding the right thing has been part of the process #CMWorld

@MaureenOnPoint

A7. NEED A TEAM OF HARDCORE TYPE-A REVENUE CHASERS #CMWorld

@tedbauer2003

How To Get Started with #ContentMarketing [#SlideShare] http://brinx.it/BG2 #CMWorld #Inbound16 https://t.co/SNRGKpOmX2

@ChristinaMila

@jgombita Fair point. CS has been located in #Marketing where I have worked, but obviously not always. #CMWorld

@mikemyers614

@hkovs @martinlieberman @ideakid88 @ChristinKardos @MaureenOnPoint @lifeofaworkgirl @chelseajanea thank U #CMWorld https://t.co/TSPft1zMDt

@JoelRRenner

@mikemyers614 @lwelchman … as logic is wont to be. (You’re welcome, Mike. #IAmAFan) #CMWorld

@MarciaRJohnston

#CMWorld, interested in @Robert_Rose’s weekly newsletter? You can sign up here: http://cmi.media/2k2h https://twitter.com/MarciaRJohnston/status/702187388466892800

@CMIContent

A7 Make it an open conversation that everyone can contribute to. Don’t just dictate who does what – make it a team effort #CMWorld

@lifeofaworkgirl

@chelseajanea I have heard so many good things. Thanks for your insights #cmworld

@michelelinn

@chelseajanea Definitely! You need a plan that will help you reach that end result. #CMWorld

@ExpWriters

@chelseajanea @michelelinn Have to agree as I have just started using it. Compared to email, it is a computer versus a typewriter. #cmworld

@ideakid88

@ScottLum That is a great idea. Thanks, Scott #cmworld

@michelelinn

@lifeofaworkgirl Agreed! It should be a collaborative effort. Allow everyone on the team to have a say. #CMWorld

@ExpWriters

@serinlan Of course, sometimes I feel like the ball in a pinball machine. Hitting things on the way down! ha! #CMWorld

@MaureenOnPoint

Q8: How do you document your digital governance plan, balancing details with simplicity? #CMWorld

@MarciaRJohnston unclear whether you “love” @lwelchman’s response (statement) to me or whether you are referring to my A1…? #CMWorld

@jgombita

@tedbauer2003 Yes, but there’s always that digital brand image to worry about… lest we forget today’s topic #CMWorld

@ShakirahDawud

Love this idea. Create the framework first, with no project restrictions. #CMWOrld https://twitter.com/lwelchman/status/702186692468305920

@garytaylorceo

@MaureenOnPoint It can be. However, if you have the brand/product knowledge plus the voice & good judgment, share the story. #CMWorld

@bendgibbons

@tweetcargo That is my concern. Everyone works so differently #cmworld

@michelelinn

HAHAHA, nice comparison 😀 #CMWorld @ideakid88 @michelelinn

@chelseajanea

Thanks for the confirmation! @SocialAmyW #CMWorld

@suddenlyfrugal

@ideakid88 @chelseajanea @michelelinn Wow – that’s saying a lot. I wish it wasn’t limited to teams though. #CMWorld

@SocialAmyW

Great point. #CMWorld https://twitter.com/garytaylorceo/status/702188013665673216

@MaureenOnPoint

 

A7: The first steps for planning for digital governance is to not call it governance #CMWorld

@jeffcram

By the way all this talk about top dogs has me searching for a “top dog” GIF but I’m striking out! #CMWorld

@suddenlyfrugal

A8: http://bit.ly/20SIMkS is a grid from Managing Chaos that is a simple RACI chart that will help you document governing roles #CMWorld

@lwelchman

@MaureenOnPoint Was also the unofficial motto of my undergrad program. #CMWorld

@bendgibbons

@serinlan OMG, that might be the only video game I dream about. It’s the perfect metaphor. #CMWorld

@MaureenOnPoint

A8 Ah, the joy of being in a small agency, we’re at the “Just don’t say anything too stupid” stage #cmworld

@bduhon

@michelelinn @chelseajanea Jumping in here, but our entire team uses it & I can’t express enough how much more efficient it is! #CMWorld

@hkovs

@mikemyers614 more likely to happen in small(er) companies, where v small “marketing” dept. wears many hats. Comms, custserv, etc. #CMWorld

@jgombita

A7: I think whilst the goal is to have plans in place, the reality is they are developed on the job, refined with experience #cmworld

@renepower

@bendgibbons I think it tests you in a way that not many people get to experience. Makes you rely on your own judgment. #CMWorld

@MaureenOnPoint

@michelelinn @tweetcargo I go back & forth on Slack…it’s challenging to adapt to but it’s just like learning a new tool. Worth it #CMWorld

@lttlewys

@SocialAmyW @chelseajanea @michelelinn Good point. Hopefully that will change. #CMWorld

@ideakid88

@jgombita makes sense. Also makes for a challenge when they aren’t together, IMO. #CMWorld

@mikemyers614

A8: If we mean governance=guidelines, I’ve created shareable Google doc so people can always access it! #CMWorld https://twitter.com/CMIContent/status/702187944996507648

@suddenlyfrugal

@CMIContent A6: Set deadlines. That always seems to help #CMWorld

@atxcopywriter

A8: Give each team member a clear role, but still encourage everyone to work together. Collaboration is important! #CMWorld

@ExpWriters

A7: Never worked in an organisation where everyone ‘shared’ content on all platforms. Needs to be optional but incentivized #cmworld

@renepower

A7: More @lwelchman tips: The Basics of Digital Governance: What Content Marketers Need to Know http://contentmarketinginstitute.com/2015/11/basics-digital-governance/ @CMIContent #cmworld

@MarciaRJohnston

@serinlan @ideakid88 @chelseajanea @michelelinn Thanks for the tip. I want it all in one tool though. Asking too much? #CMWorld

@SocialAmyW

@atxcopywriter @CMIContent Agree, Kristen. Otherwise, I would never be done. #CMWorld

@mikemyers614

@serinlan @SocialAmyW @chelseajanea @michelelinn Asana, eh? I will have to look into that. Thank you Sam:) #CMWorld

@ideakid88

@jgombita @mikemyers614 At my old company ($200M revenue), because mktg managed social media, we had to deal with some CS as well. #CMWorld

@serinlan

Create a vision, decide your digital goals, finalize implementation strategy #CMWorld https://twitter.com/CMIContent/status/702186433373601793

@samiranghosh

@SocialAmyW @ideakid88 @chelseajanea @michelelinn So do I! Let me know if you find one! #CMWorld

@serinlan

A7. Sometimes I wonder when more CMOs will ‘get it’ w/digital. http://bit.ly/1IflbEQ #CMWorld

@tedbauer2003

 

@lwelchman @CMIContent Echoes of Agile… #cmworld

@MarciaRJohnston

@SocialAmyW @serinlan @chelseajanea @michelelinn No as ultimately it has to be a great user experience. #CMWorld

@ideakid88

A8: Make responsibilities clear. Everyone’s responsibility is no one’s responsibility. #CMWorld @CMIContent

2/23/2016 11:51 am

@chelseajanea

@tedbauer2003 Statements like that makes me so sad. #CMWorld

@MaureenOnPoint

A7. For when your execs screech that content has no ROI to the balance sheet: http://bit.ly/1RonxYi #CMWorld

@tedbauer2003

Not a popular belief, but governance ≠ guidelines. Guidelines are inherently optional; a recommendation. Use policies & standards. #CMWorld

@kpodnar

@mikemyers614 if I have complaint re “customer service” last place I would think to go to is “marketing.” Seek out corpcomms or HR. #CMWorld

@jgombita

@hkovs @chelseajanea @ideakid88 @socialamyw Thanks for all of the perspectives on Slack. We should explore how teams are using this #CMWorld

@michelelinn

A8: Identify your target areas. Where is your company most at risk? Start there. That has been helpful for our enterprise clients #CMWorld

@hkovs

@jgombita @mikemyers614 It is odd, how marketing becomes a gatekeeper to these types of issues, right? #CMWorld

@MaureenOnPoint

@jgombita @lwelchman Judy, good point. Both, now that you mention it. #cmworld

@MarciaRJohnston

#CMWorld is one of the top twitter chats to sharpen native ad skills. Check out the others: http://mdeziel.com/2016/01/01/contentchats/ https://t.co/GvDaSsOgZY

@mdeziel

We’ll spend the last few minutes asking @lwelchman questions. Ask now! #CMWorld

@CMIContent

@mikemyers614 @jgombita Well, they definitely ought to work together at least. #CMWorld

@ShakirahDawud

@MaureenOnPoint Yap. But sadly very true at many ‘revenue legacy’ orgs. #CMWorld

@tedbauer2003

@ideakid88 @serinlan @chelseajanea @michelelinn Agreed. It’s too hard to split yourself between platforms. #CMWorld

@SocialAmyW

@renepower could be both! #CMWorld

@CMIContent

@MaureenOnPoint huh? I said just the opposite to @mikemyers614. MARKETING is about the product, not the people/relationships. #CMWorld

@jgombita

@MaureenOnPoint @jgombita I actually don’t think so, if they are responsible for the customer experience (not true at all orgs). #CMWorld

@mikemyers614

A8: Ask your teams how they want to get the plan then document accordingly. #cmworld

@ideakid88

A8. Every project at work — EVERY project — needs to start w/defined roles. http://bit.ly/14A3rmX #CMWorld

@tedbauer2003

@kpodnar Great point. Banks are good examples of this; they have strict policies & standards in place #CMWorld

@hkovs

@tedbauer2003 Good point. Most CMOs know they need to do more digital but they get hung up with traditional mktg models #cmworld

@ScottLum

@tedbauer2003 @bduhon I am a HUGE fan of working from home #CMWorld

@michelelinn

@suddenlyfrugal ha ha we’re sure someone here can find one #CMWorld

@CMIContent

@jgombita @MaureenOnPoint Marketing isn’t always just about the product. In many orgs, their responsibilities are much broader. #CMWorld

@mikemyers614

Have you heard? Here’s your chance to win a free hotel stay at #CMWorld 2016. Find out how: http://www.contentmarketingworld.com/cmworld-2016-hotel-prize-drawings-8-days/

@CMIContent

@SocialAmyW @serinlan @chelseajanea @michelelinn Yep multiplatforming is much more difficult than multitasking. #cmworld

@ideakid88

@renepower Just shared the same sentiment. It’s not you, it’s #cmworld today!

@ShakirahDawud

@MarciaRJohnston too funny. Now I know that it was the response, not the original. That’s OK, my answers to #cmworld basically ignored today

@jgombita

@ScottLum Yep. They chase pre-2003 funnels all the time. #cmworld

@tedbauer2003

@tedbauer2003 So how can they help create digital governance if they don’t fully grasp how to engage customers in the new paradigm #cmworld

@ScottLum

Maybe I should be Googling dog in top hat @CMIContent #CMWorld

@suddenlyfrugal

@ideakid88 @serinlan @chelseajanea @michelelinn Ha, ha – I’ve given up on multi-tasking. Too easy to make mistakes that way. #CMWorld

@SocialAmyW

First & foremost @MaureenOnPoint, no one department “owns” social media. At best you can aspire to “lead” a team c @mikemyers614 #cmworld

@jgombita

Attribution is a big deal, great point! #CMWorld https://twitter.com/renepower/status/702190226551214080

@mikemyers614

Preach, @ideakid88. #CMWorld

@chelseajanea

@ScottLum Look, the deal is … most execs don’t want to be seen as incompetent. So they cling to what they know. Sad, but true. #CMWorld

@tedbauer2003

I stole this from @CMIContent, seem handy, and don’t tell! #CMWorld https://t.co/mrgjlYKpQm

@tsledzik

@tedbauer2003 My favorite quote of the week… #cmworld https://t.co/Dr7BwZ6jrU

@ScottLum

@ScottLum @michelelinn I like this idea. When I work with clients that move comm off email, always seems like it just adds a step #CMWorld

@atxcopywriter

@jgombita @MaureenOnPoint @mikemyers614 Organizations “own” their online presence. The rest of us our stewards #CMWorld

@lwelchman

A8: You can track every single thing that happens online + every single action on your site / landing pages #LoveAnalytics #cmworld

@renepower

@bduhon @SocialAmyW @serinlan @chelseajanea @michelelinn For men or for women? #cmworld

@ideakid88

Learn more about @lwelchman’s book Managing Chaos: Digital Governance By Design here: http://digitalgovernance.com #CMWorld

@CMIContent

@CMIContent @suddenlyfrugal This is the best I could find, heh. #CMWorld https://t.co/p6aWROie77

@NimlokChicago

@tsledzik don’t know if you saw, but we’re ok with “stealing.” @michelelinn says it’s ok. http://contentmarketinginstitute.com/2015/12/content-marketing-ideas/ #cmworld

@CMIContent

@ScottLum That’s solid. But still… http://bit.ly/1loi3iS #CMWorld

@tedbauer2003

@ideakid88 @bduhon @serinlan @chelseajanea @michelelinn Both! #cmworld

@SocialAmyW

One more time without typos: Organizations own their online presence. The rest of us are stewards. #CMWorld

@lwelchman

@NimlokChicago @suddenlyfrugal we knew someone would come through! #cmworld

@CMIContent

@jgombita @mikemyers614 Fair point. #CMWorld

@MaureenOnPoint

LOL, for both, appearances to the contrary 😉 @ideakid88 @SocialAmyW @serinlan @chelseajanea @michelelinn #cmworld

@bduhon

A8. This is all THE problem with #marketing these days: http://bit.ly/1SZgSDe #CMWorld

@tedbauer2003

@atxcopywriter Most company cultures are email-centric now so using email for collab makes sense – may change as we get younger. #cmworld

@ScottLum

Meet @lwelchman at Intelligent Content Conference Mar 7-9. Code SM100 saves $100! http://cmi.media/dbeo #CMWorld https://t.co/ZpkOXtmW2a

@CMIContent

@lwelchman Typos prove that you’re not a machine. 🙂 Maybe… #cmworld

@MarciaRJohnston

@bduhon @michelelinn @tedbauer2003 How do you motivate yourself when working from home? That would be my downfall #CMWorld

@VanessaLeBeau2

@SocialAmyW @bduhon @serinlan @chelseajanea @michelelinn Always believed women had the edge in multitasking; methinks I was wrong. #CMWorld

@ideakid88

The Best Advice to Follow for Social Media Content Success http://contentmarketinginstitute.com/2016/02/advice-social-media-content/ #VsyeUZPfAdctwitter via @cmicontent #CMWorld

@JoePulizzi

@MarciaRJohnston @lwelchman Love that you deliberately typoed yourself so she didn’t feel as bad. #selfless #CMWorld

@mikemyers614

@lwelchman honestly, it’s so difficult to get (some)_ marketers to understand they don’t “own” or “control” so many areas in a biz! #cmworld

@jgombita

@jgombita This is spot on. It’s like an internal wrestling match to no good end. Thanks for all your great insights. #CMWorld

@lwelchman

@lwelchman biggest peeve is marketing consultants/vendor companies trying to turn staff into social commodities. Call it “advocacy” #CMWorld

@jgombita

(Wrote this in August 2015 @lwelchman) Nutrition Byte: Conscious PR Choices on the Social Media Plate http://ow.ly/YFgbt #CMWorld

@jgombita

Proud to be among this great group of judges for #CMWorld. @CMAward http://ow.ly/YAg0f

@RuthPStevens

@ScottLum for me PR is about “reputation, value & relationships w/ variety of stakeholders”; #custserv fits right in! @mikemyers614 #CMWorld

@jgombita

@lwelchman thank you for paying attention to an alternative POV; I appreciate your specialized knowledge re: digital governance! #CMworld

@jgombita



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