FAQ – CMWorld 2015 Conference

Conference Location

Cleveland Convention Center
300 Lakeside Ave
Cleveland, OH 44113



Content Marketing Institute has negotiated special room rates with various local hotels near the convention center & in the greater Cleveland metro area for Content Marketing World 2015.  Please use the following link to reserve your accommodations. CMW 2015 Hotel Reservations

If you have any trouble making your hotel room reservation, please contact housing@destinationcle.org.


What’s the Schedule?


Tuesday, September 8, 2015

Registration/Check-in begins at 10:00 am and will be open through 7:00 pm.  Please be sure to stop by before the opening reception as name badges are required for all events.

Workshops begin at 1:00 pm ET and end at 4:30 pm ET
Opening Reception begins at 7:00 pm ET


Wednesday, September 9, 2015

Registration/Information desk open 7:00 am – 7:00 pm
General session begins at 8:00 am ET and ends at 5:30 pm ET
Networking reception 5:30 pm – 6:30 pm ET

Make plans and grab dinner with your friends

Rockin’ Entertainment 8:30 pm – 10:30 pm ET


Thursday, September 10, 2015

Registration/Information desk open 7:30 am – 6:00 pm
General session begins at 8:00 am ET and ends at 5:30 pm ET
A free night to yourself to explore and experience Cleveland.


Friday, September 11, 2015 

Registration/Information desk open 8:00 am 3:00 pm
Industry Labs begin at 9:00 am ET


How much does it cost to attend Content Marketing World 2015?

Regular price is $1,295 for main conference access. Workshops are an additional $495 and available only to main conference attendees.  Industry Lab price is $695 and can be purchased as a stand-alone item.  We are also offering an All-Access Pass, which includes the conference, a workshop, an Industry Lab and the Post Show Video Access for $2,235.  Last but not least we have a Post Show Video Access option, for those who can’t make the conference, for $495.

We offer discounted pricing for early registrations – if you are interested in attending, we recommend that you register as soon as possible!

For more information about pricing and the different passes available please visit our registration page.

Will you offer live streaming?

No, unfortunately at this time we are not offering live streaming of the full event. CMWorld is excited, however, to offer Post Show Video Access to attendees and non-attendees.  Those who purchase this option have access to the video and audio of the main conference sessions (pending speaker approval) approximately two weeks after the conclusion of the conference. It will include video & audio of many keynote sessions and audio & PowerPoint presentations of breakout sessions for September 9 & 10. The content will be online and typically accessible for one year for anyone who purchases it.

Do you offer any discounts?

Yes, we offer discounts for groups of 4, groups of 5 to 8, and groups of 9 or more – the more people you bring, the bigger your discount!

We also offer a limited amount of discounts to approved non-profit organizations & those currently attending an academic institution.

Please note only one discount code is valid per registrant.

To receive instructions to register using the discounts, or for more information on the discounts, please contact cmwregistration [at] contentinstitute [dot] com or Pam at pam [at] contentinstitute[dot]com.

How do I register?

Registration info can be found here.

When I pay by credit card, what company name will show up on my statement?

The company name on your statement will read Z Squared Media, LLC, parent company of the Content Marketing Institute.

What meals are included with my registration?

A main conference registration includes an opening night reception with light appetizers; continental breakfast, lunch and a reception with light appetizers on Wednesday; and continental breakfast and lunch on Thursday. Industry Lab pass holders receive a continental breakfast and lunch on Friday. Workshop participants will receive beverages on Tuesday afternoon.

What is the refund policy?

You may cancel your participation at any time but please be aware of the event cancellation policy listed below.

If you cancel before March 4, 2015, you will be refunded your registration fee less a 10% administrative processing fee.

If you cancel on or after March 4, 2015 but before May 6, 2015, you will be refunded 50% of your registration fee.

If you cancel on or after May 6, 2015 but before July 8, 2015, you will be refunded 25% of your registration fee.

If you cancel on or after July 8, 2015, you will not be eligible for a refund, but may send someone in your place. Please download the substitution instructions and paperwork here.

All Fees must be paid by August 8, 2015.

Can I send a substitute in my place?

You may send a substitute in your place at any time. You may download the substitution instructions and paperwork here, or email cmwregistration[at]contentinstitute.com for substitution information – please replace [at] with @.

What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.

Will I receive event updates?

Yes, Content Marketing Institute will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address cmwregistration[at]contentinstitute.com (replace at with @) is in your safe senders list to ensure you are receiving all important event information.

How can I sponsor Content Marketing World 2015?

Complete the sponsor information form here or call us at 1-216-941-5842. Exhibit Hall hours will run from 7:00 am – 6:00 pm on both Wednesday, September 9th and Thursday, September 10th.  Our Innovation Launch Center is an opportunity for companies who want to have a presence at CMWorld, but don’t have the resources or budget for a full exhibit/sponsor package.  For more information on this exciting opportunity, please complete the information form found here, and be sure to mention Innovation Launch Center in the message field.

Interested in being a CMWorld Affiliate?

You already know CMWorld is the event to attend each year and you graciously spread the word for us.  Become a CMWorld affiliate and earn commission on every completed registration referred by your efforts.  Learn more here.

How can I submit to speak at Content Marketing World 2015?

Sorry, but our Call for Speakers for general and breakout sessions is now closed.  All speakers will be notified of acceptance by January 19, 2015 If you have any questions please e-mail: speakers[at]contentinstitute.com (replace [at] with @). There are a limited number of sponsored content spots still available during the conference “Lunch and Learn” times.  Please contact Peter Loibl, peter[at]contentinstitute.com, if you are interested in this opportunity.

I still have questions and none of these FAQs help

For questions regarding your attendance at Content Marketing World, please contact the real people at cmwregistration[at]contentinstitute.com (replace at with @).

For more information on sponsorship, please contact peter[at]contentinstitute.com (replace at with @)

For media inquiries, please contact amanda[at]contentinstitute.com (replace at with @)