FAQ – CMWorld 2017 Conference

Conference Location

Huntington Convention Center of Cleveland
300 Lakeside Ave
Cleveland, OH 44113



Content Marketing World has contracted with area hotels for discounted rates for attendees, reservations need to be made online here.

Our CMWorld hotel map comes in handy to see where all participating hotels are in relation to the conference venue. Be sure to check it out.

Please make your CMWorld hotel room reservation using the link posted. Do not call hotels directly. Room blocks will close on August 21st, 2017, make sure to get your reservation early.

If you need help making a reservation or have questions regarding an existing reservation through the #CMWorld housing bureau, please contact them at housing@destinationcle.org.

*IMPORTANT* Please be advised there are 3rd party companies soliciting and promoting low hotel rates during the show. DO NOT provide these companies with any personal or credit card information. They are NOT affiliated with the event and there is no guarantee your reservation will be made. Destination Cleveland is the official designated housing bureau for the show, and the only authorized vendor to contact you directly regarding hotel reservations. If you are contacted by any other company, please email us immediately.


What’s the Schedule?

Tuesday, September 5, 2017

Registration/Check-in begins at 9:00 am and will be open through 7:00 pm.  Please be sure to stop by before the opening reception as name badges are required for all events.

Workshops begin at 1:00 pm ET and end at 4:00 pm ET
Opening Reception begins at 7:30 pm ET


Wednesday, September 6, 2017

Registration/Information desk open 7:00 am – 7:00 pm
General session begins at 8:00 am ET and ends at 5:45 pm ET
Networking reception will be held from 5:45 pm ET – 7:00 pm ET
Evening Entertainment begins at 9:00 pm ET


Thursday, September 7, 2017

Registration/Information desk open 7:00 am – 5:30 pm
General session begins at 8:30 am ET and ends at 5:00 pm ET
A free night to yourself to explore and experience Cleveland.


Friday, September 8, 2017 

Registration/Information desk open 7:00 am – 3:00 pm
Breakout sessions begin at 8:00 am ET [New this year! Third day of break-out sessions]
Industry Labs begin at 10:00 am ET and end at 3:00 pm ET 


How much does it cost to attend Content Marketing World 2017?

Regular price is $1,295 for main conference access. Workshops are an additional $495 and available only to main conference attendees.  Industry Lab price is $695 and can be purchased as a stand-alone item.  We are also offering an All-Access Pass, which includes the conference, a workshop, an Industry Lab and the Post Show Video Access for $2,295.  New this year we have our VIP Package, which includes everything that is included in the All-access pass plus, guaranteed seating in any session, VIP seating section in all keynotes, Fast pass check-in at registration area onsite, VIP party/happy hour, VIP lounge – in exhibit hall, and Preferred room blocks @ Hilton/Westin hotels all for $3.295.00. Last but not least we have a Post Show Video Access option, for those who can’t make the conference, for $595.

We offer discounted pricing for early registrations – if you are interested in attending, we recommend that you register as soon as possible!

For more information about pricing and the different passes available please visit our registration page.

How will I select sessions this year?

New this year, main conference session selection will solely take place within our mobile app. The CMWorld app can be found in your app store this July, by searching for CMWorld.

Do I need to select sessions?

We encourage every attendee to pre-select their sessions. With more than 4,000 attendees expected, sessions will fill up. Registering for sessions is the best way to guarantee a spot in the breakout sessions you want.

Can I change my session selections at a later date?

Yes, your agenda is at your fingertips with the mobile app. You can make changes anytime leading up to CMWorld as long as there is available capacity in the session.

How do I change my lab or workshop selection?

Workshops and labs are not available for modification within our mobile app but are available to be changed by emailing cmi_registration[at]ubm.com (please replace [at] with @) your revised selection.

What if I want to attend two sessions occurring at the same time?

Not to worry, you can catch all the main conference sessions at any time, as many times as you wish over the next year by adding on our Post-Show Video Pass.

Will you offer live streaming?

No, unfortunately at this time we are not offering live streaming of the full event. CMWorld is excited, however, to offer Post Show Video Access to attendees and non-attendees.  Those who purchase this option have access to the video and audio of the main conference sessions (pending speaker approval) approximately two weeks after the conclusion of the conference. It will include video & audio of many keynote sessions and audio & PowerPoint presentations of breakout sessions for September 6 & 7. The content will be online and typically accessible for one year for anyone who purchases it.

Do you offer any discounts?

Yes, we offer discounts for groups of 4, groups of 5 to 8, and groups of 9 or more – the more people you bring, the bigger your discount! We also offer a limited amount of discounts to approved non-profit organizations & those currently attending an academic institution. Please note only one discount code is valid per registrant.

To receive instructions to register using the discounts, or for more information on the discounts, please contact cmi_registration[at]ubm.com (please replace [at] with @).

How do I register?

Registration info can be found here.

When I pay by credit card, what company name will show up on my statement?

The company name on your statement will read UBM, LLC,  parent company of the Content Marketing Institute.

Paying by check?

Please remit payment to the following address:

UBM Events Registration Department
Content Marketing World
131 W. First St
Duluth, MN 55802

What meals are included with my registration?

A main conference registration includes an opening night reception with light appetizers; continental breakfast, lunch and a reception with light appetizers on Wednesday; and continental breakfast and lunch on Thursday. Industry Lab pass holders receive a continental breakfast and lunch on Friday. Workshop participants will receive beverages on Tuesday afternoon.

What is the refund policy?

You may cancel your participation at any time but please be aware of the event cancellation policy listed below.

If you cancel before March 1, 2017, you will be refunded your registration fee less a 10% administrative processing fee.

If you cancel on or after March 1, 2017 but before May 1, 2017, you will be refunded 50% of your registration fee.

If you cancel on or after May 1, 2017 but before July 7, 2017, you will be refunded 25% of your registration fee.

If you cancel on or after July 8, 2017, you will not be eligible for a refund, but may send someone in your place. Please download the substitution instructions and paperwork here.

All Fees must be paid by September 1, 2017.

Can I send a substitute in my place?

You may send a substitute in your place at any time. You may download the substitution instructions and paperwork here, or email cmi_registration[at]ubm.com for substitution information – please replace [at] with @. Please note there is a $50.00 admin fee per substitution.

What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.

Will I receive event updates?

Yes, Content Marketing Institute will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address cmi_registration[at]ubm.com (replace at with @) is in your safe senders list to ensure you are receiving all important event information.

How can I sponsor Content Marketing World 2017?

Complete the sponsor information form here or call us at 1-216-941-5842. Exhibit Hall hours will run from 7:00 am – 6:00 pm on both Wednesday, September 6th and Thursday, September 7th.  Our Innovation Launch Center is an opportunity for companies who want to have a presence at CMWorld, but don’t have the resources or budget for a full exhibit/sponsor package.  For more information on this exciting opportunity, please complete the information form found here, and be sure to mention Innovation Launch Center in the message field.

How can I submit to speak at Content Marketing World 2018?

Our 2018 event will be held September 4-7 in Cleveland. The call for speakers is now OPEN. There are no late entries accepted. Entry deadline is December 15th, 2017.  Please note that this year a video sample is required.  Submit now.


I still have questions and none of these FAQs help

For questions regarding your attendance at Content Marketing World, please contact the real people at cmi_registration[at]ubm.com, please replace [at] with @.

For more information on sponsorship, please contact peter[at]contentinstitute.com (replace at with @)

For media inquiries, please contact amanda[at]contentinstitute.com (replace at with @)