The Future of Content Marketing: A #CMWorld Chat with Joe Pulizzi

joe_pulizziDuring our most recent chat, Joe Pulizzi joined us discuss everything from what the future of content marketing holds to what we once believed to be true but no longer is. And, if you’re wondering what content marketing superpower people would wish for, well this chat was the place for that. 

A special thanks to Kyle Akerman (@kyleakerman) who helped us with this week’s questions. 

Do you want to learn more from Joe? Subscribe to our weekly newsletter for inspiration from Joe each Friday. And be sure to join us at Content Marketing World or participate in an upcoming #CMWorld Twitter chat.

 

Let’s get started! Q1: What have been some key changes in the content marketing space in the past 12 months? #CMWorld

 

It’s about shorter-form content. It’s increasingly about visual content. #cmworld

@heyheyman

 

So great to be here today. Thanks to all of you for the warm welcome. #cmworld

@JoePulizzi

 

A1: Well, first, there have been a flurry of new content marketing titles as job positions over the past 12 months. #cmworld

@JoePulizzi

 

@CMIContent a1: micro content that is engaging, visually enticing, and relevant. #cmworld

@mordecaiholtz

 

@mordecaiholtz ahhh, yes, I’m sorry you are not able to attend in person, but the #CMWorld convo is rockin’ during the conf.

@pamelamuldoon

 

@CMIContent Glad to be here today #cmworld

@RtMixMktg

 

A1 Big shift from just doing content marketing to doing it well. Strategy & measurement have never been so crucial #cmworld

@webber_karen

 

A1: Experimenting with different mediums (podcasts, newsrooms, etc.) #cmworld

@AlexRobMont

 

@heyheyman Agree about visual, disagree on shorter-form content. A lot of people are moving more towards meatier, long-form content #CMWorld

@atxcopywriter

 

 

A1: Inside large enterprises, the term has gained popularity. Most marketers are aware of cm. Helps with getting buy-in. #cmworld

@JoePulizzi

 

@atxcopywriter Long form still has it’s place but that doesn’t work for mobile. #cmworld

@heyheyman

 

@CMIContent a1: Noticing a slow yet substantial shift from producing content to producing good content. moving in right direction. #cmworld

@aarongottlieb

 

Completely agree! @webber_karen: A1 Big shift from just doing content marketing to doing it well. Strategy & measurement crucial #cmworld

@michelelinn

 

Hey @CMIContent looking forward to the chat! A1 Snackable content is getting more and more popular! #cmworld

@arthurhilhorst

 

@CMIContent A1: As in preceding years – it keeps gaining traction. More people/businesses coming around to idea that it’s not hype #CMWorld

@atxcopywriter

 

Brands are starting to realize that content doesn’t have to be (and shouldn’t be) self-promotional all the time. #CMWorld

@Erin_E_Palmer

 

A1: This is year is the first when prospects seriously ask for strategy first. #cmworld

@NenadSenic

 

@aarongottlieb That’s a great one! And much needed in the industry. #CMWorld

@CMIContent

 

A1: Big shift towards understanding Content ROI and tie with Revenue/Performance Marketing #cmworld

@RtMixMktg

 

A1: I’m seeing more companies developing personas and more tightly targeted, personalized content #cmworld

@ardath421

 

@KyleAkerman @CMIContent New title on LinkedIn? #cmworld

@atxcopywriter

 

A1: I’m starting to feel, maybe for the first time, that content marketing is becoming a credible discipline of marketing. #cmworld

@JoePulizzi

 

 

Youtube has a community that is getting bigger and bigger. Will we see important changes in the use of videos? #CMWorld

@popiplo

 

@aarongottlieb @CMIContent it’s content that delivers an experience. #cmworld

@emaze_tweets

 

@heyheyman True. I think there’s growth in both directions – more awareness of what’s right for context #cmworld

@atxcopywriter

 

A1: Brands & businesses are creating a targeted plan rather than just putting out content. They’re using data as a guide. #CMWorld

@PMItv

 

Q2: What are some things you espoused/believed about content marketing but have since changed your mind on? #CMWorld

 

@atxcopywriter Absolutely – all about the user experience. #cmworld

@heyheyman

 

@PMItv perhaps this is because we’ve established enough of a test period that we now have something against which to measure? #cmworld

@aarongottlieb

 

@Erin_E_Palmer Great point, although most content is still about the company’s products and services. Still a ways to go. #cmworld

@JoePulizzi

 

@JoePulizzi content marketing is the new marketing in my opinion #cmworld

@arthurhilhorst

 

A2: Blogs are dead. Long-form content is dead. WRONG. Not true! #cmworld

@heyheyman

 

@arthurhilhorst You are in the minority on that…but we are making waves. #cmworld

@JoePulizzi

 

A1] Content marketing is maturing in the US & elsewhere. Most firms use it. Now looking for ways to improve its effectiveness. #cmworld

@heidicohen

 

A1. I hope more people are tying content to business goals — and really trying to understand what is effective for their org #cmworld

@michelelinn

 

A1: The bar for relevance has been raised high – buyers and customers are voting with attention & engagement & dollars #cmworld

@ardath421

 

@heidicohen @JoePulizzi makes an appearance, and everyone comes out to play! #cmworld

@atxcopywriter

 

a2: most smaller companies wouldn’t buy into it=change for good. w/ that some still are not willing to look long term…#cmworld

@mordecaiholtz

 

A2: I once believed that every company should be employing content marketing to attract and retain customers. Today I don’t. #cmworld

@JoePulizzi

 

@michelelinn I wonder do you need people w different skills to achieve that… #cmworld

@NenadSenic

 

Agree, @heyheyman! Our @cmicontent blog continues to be a cornerstone of our content marketing strategy — and posts are long #cmworld

@michelelinn

 

@CMIContent a2) good content can’t guarantee anything. variables like design/dissemination strategy are key in determining success. #cmworld

@aarongottlieb

 

A2: Now I believe that those companies that don’t commit to content marketing…may make it worse rather than better. #cmworld

@JoePulizzi

 

A2. People want more than just discounts from retailers. Content marketing is the bond between the brand & the shopper #cmworld

@vegecomgirl

 

A1: The use of analytics to track content performance #cmworld

@SimpleReach

 

A1] Visual content in all forms is rocking content & social media. Here’s an ebook to help http://ow.ly/yEXMm via @Marketo #cmworld

@heidicohen

 

Q2: CM isn’t just bland, corporate copy. Must have personality AND solve a customer problem. #cmworld

@AlexRobMont

 

A2 I thought companies would invest more in content marketing quality…but seems like they are still trying to do on the cheap #cmworld

@tracibrowne

 

@atxcopywriter @CMIContent I don’t know. It sounds a lot like “guru.” #cmworld

@KyleAkerman

 

A2 That I as brand marketer know what content will engage. I know nothing without asking & understanding audience #cmworld

@webber_karen

 

#cmworld Blurring lines bt journalism/marketing. The former less objective, the latter more so.

@mbbizcomm

 

“Is dead” is dead. (Please, donate your disapproval of posts that start like that. Let’s help end false titles.) #cmworld

@kmullett

 

Good one @JoePulizzi! Any examples of companies that should not be using content marketing? #cmworld

@michelelinn

 

A2: Also, building audiences on social networks are not as important as they used to be (IMO). They are becoming pay to play. #cmworld

@JoePulizzi

 

.@joepulizzi – why don’t you think every company should employ CM? Example? #cmworld

@ardath421

 

@CMIContent A2: I’ve definitely become aware of how important all the stuff around content creation is: promotion, analytics, etc. #CMWorld

@atxcopywriter

 

@michelelinn @JoePulizzi i think the legal field #cmworld

@mordecaiholtz

 

@CMIContent A1: Canva and infographics dominate feeds and platforms are morphing into one another. #cmworld

@CodeImprov

 

@CMIContent In the Olden days- content creation was = to blogging. #Facepalm #cmworld

@Realicity

 

Hi #cmworld! A2: I used to think every piece of content needed a strong CTA. The conversion comes from the whole, not each individual item.

@bex__

 

A2 – that “content marketing” doesn’t always have to do with “marketing” – can just provide content that has value as the focus #cmworld

@TSNN_Rachel

 

@michelelinn @ardath421 Those companies that just launch content “campaigns”, then switch directions. Terrible for audiences. #cmworld

@JoePulizzi

 

@NenadSenic In some cases, probably. A lot of orgs are trying to transform with existing people. You need someone open to learning #cmworld

@michelelinn

 

@JoePulizzi recently read a post from FB on this. said audiences are still important for referral & demographic/psychographic data. #cmworld

@aarongottlieb

 

@JoePulizzi Interesting! Didn’t expect to hear that #cmworld

@atxcopywriter

 

Q3: How do you see content marketing changing in the next two years or so? #CMWorld

 

.@JoePulizzi I’d argue campaigns are NOT content marketing – but you’re right that commitment must be there #cmworld

@ardath421

 

A2 content marketing without a solid strategy is often a lost effort ! #cmworld

@arthurhilhorst

 

About time! MT @JoePulizzi: A1: I’m starting to feel that content marketing is becoming a credible discipline of marketing. #cmworld

@NovaComms

 

@JoePulizzi @michelelinn @ardath421 So is it more an issue of bad execution than some industries/companies not being a good fit? #CMWorld

@atxcopywriter

 

@aarongottlieb Sure…but Social audiences should be secondary to your own email subscribers IMO. #cmworld

@JoePulizzi

 

A3: Increasingly about user experience and user context. Content must be contextually aware/adaptive. #cmworld

@heyheyman

 

@CMIContent a3) design features should develop nicely. we’re understanding the concept, but presentation is next frontier. #cmworld

@aarongottlieb

 

@JoePulizzi and everyone: how to get the executives to buy into content marketing initiatives (in order to get marketing $$)?#cmworld

@maned

 

A3: Content marketing will become essential to every business strategy #cmworld

@SimpleReach

 

@heyheyman You did your homework, didn’t you, Ben? #CMWorld

@CMIContent

 

A3 – That companies will provide content for the ‘good’ of their industry w/ knowing it WILL lead 2 more business in the long run #cmworld

@TSNN_Rachel

 

@JoePulizzi absolutely agree. for all the focus being put on social audiences, email is still most effective. #cmworld

@aarongottlieb

 

@JoePulizzi To add to that, I think building audience via email/owned channel becoming increasingly important . #cmworld

@michelelinn

 

@ardath421 Totally agree with that…although most agencies believe that campaign content IS content marketing. Ugh. #cmworld

@JoePulizzi

 

Q3 Big advances in content marketing technology, putting more power/flexibility in marketers’ hands #cmworld

@webber_karen

 

@CMIContent Not rocket science – just keeping up with the industry. 🙂 #cmworld

@heyheyman

 

@michelelinn @NenadSenic Tough challenge as some are more open than others. Some think they should just “do” CM or SM w/out insight #cmworld

@NovaComms

 

A3: You are going to see a number of brands purchase media companies in niches. I’ve been talking about this for a while. #cmworld

@JoePulizzi

 

@popiplo #CMWorld Video & images outperform text. Brands like @Lowes & @CocaCola are creating their own & tying UGC videos into their plans.

@PMItv

 

Q3 Content is getting more interactive and the user experience will be more personal and tailored. #cmworld

@Realicity

 

@michelelinn @JoePulizzi definitely. if FB’s edgerank has taught us anything, it’s how important owned channels are. #cmworld

@aarongottlieb

 

A3: More visual, more interactive, just more. #cmworld

@AlexRobMont

 

@CMIContent A2: Social is taking a back seat to email marketing and if your conversions aren’t set properly you lose. #cmworld

@CodeImprov

 

A3. It’s going to be a major factor in one’s success and longevity. #cmworld

@vegecomgirl

 

A3: For good or for bad, Content Marketing will grow as an outsourced function #cmworld

@RtMixMktg

 

@KyleAkerman @CMIContent Or “rock star.” I do like the mastermind part though. 🙂 #cmworld

@atxcopywriter

 

Q3. I am really intrigued with the concept of content engineering — planning content once and reusing in multiple ways #cmworld

@michelelinn

 

@heyheyman Oh I know…you just have fast and thoughtful responses! Didn’t know if you previewed questions beforehand. #CMWorld

@CMIContent

 

A3 writers are going to have to pick up skills in visual content creation so they add more value over multiple platforms #cmworld

@tracibrowne

 

A3: Emmys, Oscars, and other awards – we will start seeing brands behind some of these award winning programs and movies. #cmworld

@JoePulizzi

 

A2] Companies need to use content marketing strategically where, when & how their audience is looking for them @JoePulizzi #cmworld

@heidicohen

 

@AlexRobMont Uh. That’s like using technology for the sake of technology. I don’t think that’s the right answer. #cmworld

@heyheyman

 

@CMIContent Nope – I did not! #cmworld

@heyheyman

 

A3: Not sure. I think technology will make it easier to create more difficult content (video, audio, for example… #cmworld

@billcush

 

A3: More “people” will be writing content, rather than brand as sole author – humanize! #cmworld

@ardath421

 

A3: In some industries, the largest media companies will be brands and not traditional media companies (already happening) #cmworld

@JoePulizzi

 

@CMIContent @michelelinn repurposing that content is so important, especially if your team is thin. #cmworld

@aarongottlieb

 

A3: If companies solve peoples problems, answer their questions, and/or entertain while engaging, it works & always has. #cmworld

@kmullett

 

A3 more visuals, more engagement, more quality (hopefully) and more repurposing! #cmworld

@arthurhilhorst

 

A3: Metrics continue to get more sophisticated. Clients just as interested in the science as the art of #contentmarketing #CMWorld

@kateeidam

 

A3 Focus on metrics to see which content performs, which doesn’t, to further guide strategy #cmworld

@ReimsH

 

A3: There will be a resurgence in the value of a journalist/storyteller…we will see this in new roles and higher pay. #cmworld

@JoePulizzi

 

Agree @michelelinn – one content source and multiple usage of content will be key (a smart use of content as an asset). #cmworld

@JoePulizzi

 

@kmullett There is one thing that will not change…..very few will be good at that. #cmworld

@billcush

 

A3: Increased interactivity built into #contentmarketing. UX ever more important #CMWorld

@kateeidam

 

A3: May see increase in using a variety of content to do audience research. Everybody wants more data! #cmworld

@bex__

 

@tracibrowne Agree! Writing is my strength, but wish I had a designer’s eye too #cmworld

@ReimsH

 

A3.2 Also, content creation based on audience segmentation will evolve as companies get to know and track their customers. #cmworld

@Realicity

 

@aarongottlieb: I’m convinced successful content marketers are shifting a bit from creation to distribution/marketing of content. #cmworld

@michelelinn

 

Good morning, all. #cmworld

@SusynEliseDuris

 

@billcush agreed. Won’t be good at it, and are uninterested in committing time and resources to change that. #cmworld

@kmullett

 

@JoePulizzi Yes please!!! I think we’re going to creativity pushed more through the power of words/message #cmworld

@vegecomgirl

 

Q4: What skills do content marketers need to learn to prepare for the future of content marketing? #CMWorld

 

@michelelinn @NenadSenic Agree! Some of the conversations I have about it are challenging. But I can’t counsel & train everyone 🙂 #cmworld

@NovaComms

 

@CMIContent A3: More variety in forms used, more emphasis on mobile, more businesses of different sizes and industries embracing it #CMWorld

@atxcopywriter

 

Agree! “@Realicity Q3 Content is getting more interactive and the user experience will be more personal and tailored.

@PMItv

 

A3. Key is attracting attention, keeping attention then giving them value that makes them remember you! #CMworld

@iSocialFanz

 

@SusynEliseDuris Hi Susyn! #CMWorld

@CMIContent

 

A2] Actually research shows discounts & special offers major reason to follow firms on social media @vegecomgirl #cmworld

@heidicohen

 

A3 – I believe people will be drawn to content they feel is ‘authentic’ and ignore what they feel is forced or fake #cmworld

@TSNN_Rachel

 

@tracibrowne Totally agree. I struggle with this because I have zero Photoshop skills. Need to use alternative like @canva. #cmworld

@KyleAkerman

 

A3 Content Strategists will be a key component to marketing teams & if smart, other depts. in the company. #CMWorld

@pamelamuldoon

 

@JoePulizzi I hope that some cos value storytelling and want to pay for it…I just hear so many cos go for low price over quality #cmworld

@tracibrowne

 

A4: #1, 2 and 3 Managing Politics – how content marketers can get approval to work through internal politics is super important. #cmworld

@JoePulizzi

 

A4 – To @joepulizzi ‘s point, good writing and storytelling skills! Including weaving in the visual to the written … #cmworld

@TSNN_Rachel

 

@ReimsH @tracibrowne Me too Evangeline. Wish there was a good course for former PR folks to learn design. #cmworld

@NovaComms

 

#cmworld Can companies teach non-writers to write? Or should they hire others to do so?

@mbbizcomm

 

@tracibrowne Agreed, but the tide is turning. Low quality content doesn’t cut through the clutter anymore. #cmworld

@JoePulizzi

 

@heyheyman You’re right. I left out higher quality. My thought was that more companies will use CM, and more frequently. #cmworld

@AlexRobMont

 

I think so, too >> @pamelamuldoon: A3 Content Strategists will be a key component to marketing teams & if smart, other depts #CMWorld

@michelelinn

 

A4: SEO, Social Media and Writing for Web are three key skills for Content Marketers. Design, basic HTML/CSS, Video are nice too #cmworld

@RtMixMktg

 

Companies need a combination of organic & pay-to-play communities on social media. Need to be present & engaged. @JoePulizzi #cmworld

@heidicohen

 

A4: strategy, integrated storytelling, digital relevance #cmworld

@ardath421

 

A3: Better use of analytics and #bigdata will have to change. Anyone want to learn Hadoop? We have to learn to think like freaks #cmworld

@billcush

 

@CMIContent A3: The prevalence of 3rd party vendors will make things easier AND more competitive. Retargeting will also improve. #cmworld

@CodeImprov

 

A4: Omni-channel publishing – an understanding of how one source content can be leveraged mobile/online/print/in-person. #cmworld

@JoePulizzi

 

@Realicity what is this #cmworld thing? Don’t you know it is #ppcchat time!

@RichardFergie

 

Yes! “@JoePulizzi In some industries, largest media companies will be brands & not traditional media companies (already happening)

@kateeidam

 

Can’t believe my phone battery is about to run out during this great #cmworld chat today. Enjoy the rest of it, folks!

@webber_karen

 

 “@JoePulizzi: A3 There will be a resurgence in the value of a journalist/storyteller we will see this in new roles and higher pay. #cmworld”

@sixswansstudios

 

@heidicohen I’m not denying it’s a draw, but for some firms, in my experience, it’s not enough for buyer retention. #cmworld

@vegecomgirl

 

A4: Being contextually relevant, being nimble and adaptive AND having impeccable communication/storytelling skills (duh). #cmworld

@heyheyman

 

@JoePulizzi I hope so…sometimes it seems it’s only the choir who is listening to that chorus #CMWorld

@tracibrowne

 

Re: A1 @JoePulizzi -true. But it has to go over/above content, content mktrs must understand biz to be able to comm well across org #cmworld

@SusynEliseDuris

 

A4 combining graphic design and photography with the story you’re trying to tell, it will keep readers engaged! #cmworld

@arthurhilhorst

 

A4: data analysis – proving value tied to business objectives – not just hey, our content got a gazilliion clicks! #cmworld

@ardath421

 

A4: a strong mix of journalism and story-telling skills. #cmworld

@AlexRobMont

 

A4: Analytics and data will be key. A keen understanding of how our audiences engage in content is critical. #cmworld

@JoePulizzi

 

A4 Understanding technical possibilities and limitations will help. Blogging is relativly easy compared to creating a videos, etc. #CMworld

@Realicity

 

@webber_karen Oh no, Karen! #CMWorld

@CMIContent

 

@kmullett Uninterested in committing is probably the more correct answer #cmworld

@billcush

 

A4: Always stay on top of the platforms/channels available and what types of content perform best on each. #cmworld

@bex__

 

A4: Audience resonance, visual communication and I hope…copyright. #cmworld

@kmullett

 

A2] As @derekhalpern says–Spend 20% of your time creating content & 80% of your time promoting it @atxcopywriter #cmworld

@heidicohen

 

@AlexRobMont It’s about providing context and a clear story that adds value to the consumer. #cmworld

@heyheyman

 

@CMIContent a4: essentially, content marketers need to have the ability to function as a publisher – coding, writing, images, etc. #cmworld

@aarongottlieb

 

A4: More companies will be using content to gain insight, to ultimately launch new products (already happening) #cmworld

@JoePulizzi

 

I feel a photoshop and design 101 for writers session/webinar for #CMWorld in the future

@tracibrowne

 

@KyleAkerman @tracibrowneI learned about @canva in this very chat — and @Brewbom wrote fantastic article! #cmworld http://ow.ly/yEZTr

@michelelinn

 

Very true! MT @JoePulizzi A4: Analytics and data will be key. Keen understanding of how our audiences engage in content #cmworld

@RtMixMktg

 

@aarongottlieb #cmworld Data is a content marketer’s best friend.

@PMItv

 

@billcush yup, you either have the time, make the time, or forgo the opportunity. #cmworld

@kmullett

 

@webber_karen You are so right, Karen. Everyone has conflicting demands and needs to prioritize #noexcuses #cmworld

@michelelinn

 

@michelelinn Unfortunately I can still make a really ugly design in @canva 😉 #cmworld

@lindadessau

 

@LukeAlley @RichardFergie @Realicity We say multi-tasker! #CMWorld

@CMIContent

 

the key to superior quality is data driven content #cmworld

@mordecaiholtz

 

@bex__ #knowledgeispower #cmworld

@aarongottlieb

 

A4 Talent scout! Reaching into your company to find talent(writing, video, podcasting) across org to participate in content. #CMWorld

@pamelamuldoon

 

@kmullett I think Yoda said that. #cmworld

@billcush

 

@CMIContent A4: Increase focus, minimize distraction and learn how to maximize a formula to provide value while solving problems. #cmworld

@CodeImprov

 

@lindadessau @michelelinn @canva That’s funny, Karen! But at least you are trying! #CMWorld

@CMIContent

 

A4: Agile thinking, ability to story tell, connected & able to embrace change! #cmworld

@iSocialFanz

 

@tracibrowne @JoePulizzi Spoke to someone pays 30k in FB ads with little return but wanted to only spend 1k on #content creation #cmworld

@NovaComms

 

A3] I’d change that to have an internally created & managed content strategy across your org. cc @CMIContent @pamelamuldoon #CMWorld

@heidicohen

 

@heyheyman Absolutely. And moving forward, I believe this will expand and companies will use more content marketing tactics #cmworld

@AlexRobMont

 

@CMIContent A4: How to work well with others with supplementary skills – we can’t all do everything #cmworld

@atxcopywriter

 

@tracibrowne @lindadessau @michelelinn @canva At least you can say it’s a skill, right? #cmworld

@vegecomgirl

 

A2 – understandg experience is everything. I’ve been in tech forever +content really got it’s start there b/c of comm’g cmplx sale. #cmworld

@SusynEliseDuris

 

@tracibrowne Graphically challenged, unite! #cmworld

@lindadessau

 

MT @RtMixMktg: A4: SEO, SocMed & Writing for Web are 3 key skills for Content Marketers. Design, basic HTML/CSS, Video are nice too #cmworld

@KyleAkerman

 

Q5: What new positions do companies need to fill to prep for future of content mktg? (CCO, Editor, Content Architect, Journalist) #CMWorld

 

@mbbizcomm I’d say it’s a bit of both depending on the desired outcome. Blogs should be authentic & written by the author. #cmworld

@NovaComms

 

@NovaComms does not surprise me at all…especially when content agencies are selling content for $30/500 words @JoePulizzi #cmworld

@tracibrowne

 

A5 – all of the above … #cmworld

@TSNN_Rachel

 

I’d argue that poor quality content never broke thru. Same holds true for marketing & advertising! cc @JoePulizzi @tracibrowne #cmworld

@heidicohen

 

@SusynEliseDuris They may need to start with understanding what “experience” is and what contributes to it 🙂 #cmworld

@ardath421

 

@lindadessau @ReimsH @tracibrowne Me three. It’s a totally foreign skill for me #CMWorld

@atxcopywriter

 

@heidicohen I agree that content strategy should be managed across org; but does it start with marketing? @CMIContent #CMWorld

@pamelamuldoon

 

A5: Producer, broadcaster, journalist, man editor (super important), content strategist, VP Content, Chief Storyteller, CCO #cmworld

@JoePulizzi

 

A4: Understanding how to integrate the marketing strategy with the brand story to reach customers on a personal level. #CMWorld

@PMItv

 

A5: All those positions we see on the media company side we are seeing on the brand side. #cmworld

@JoePulizzi

 

What is man editor? #cmworld

@NenadSenic

 

A4) Customer Research is going to be big, understanding Human Content Interactions! @CMIContent #CMworld

@ruchitad

 

@JoePulizzi you forgot scapegoat 🙂 #cmworld

@aarongottlieb

 

@michelelinn Sure! I’m just afraid we’ll get in trouble for passing notes during #CMWorld 😉

@lindadessau

 

@NenadSenic managing editor. #cmworld

@kmullett

 

@aarongottlieb I knew I forgot something 😉 #cmworld

@JoePulizzi

 

@NenadSenic Managing editor? #CMWorld

@CMIContent

 

A5: Not always going to be new positions. Need to update and expand current job descriptions to stay current #cmworld

@kateeidam

 

A5. Editorial skills are key. How to find the right topics and team; how to manage the process for effectiveness & efficiency #cmworld

@michelelinn

 

@kmullett Oh, LOL. I thought not male editor, LOL. Silly me. #cmworld

@NenadSenic

 

A5 Editor (a real journalist/editor with experience) is most important…then fill in where needed. #cmworld

@tracibrowne

 

@ardath421 I thought the question was what have I learned? 🙂 #cmworld

@SusynEliseDuris

 

#CMworld A4 #SocialMediaMarketing Brief & Effective Communication, #SocialMedia Presence & Building Long Term relations on #SocialMedia

@avik_munshi

 

Digital is much more than just content & social.. its a collaborative effort w/ SEO, CustServ, Design, Sales, Marketing #CMworld

@iSocialFanz

 

A5. Strategist, Producer, Proofreader #cmworld

@vegecomgirl

 

@tracibrowne @JoePulizzi Wow, really?! Needless to say, I passed on the “opportunity” #cmworld

@NovaComms

 

A4] Start by determining biz goals & knowing your target customers. W/o that your efforts are wasted. cc @RtMixMktg #cmworld

@heidicohen

 

@lindadessau Ha! I bet there are a lot of us! #cmworld

@michelelinn

 

A5. Jack of All Trades & Juggler too 😉 #cmworld

@vegecomgirl

 

Great way to look at it “@JoePulizzi A5: All those positions we see on the media company side we are seeing on the brand side.

@kateeidam

 

@SusynEliseDuris Need more coffee 🙂 #cmworld

@ardath421

 

A5: Also, content person needs to work with revenue and analytics side to understand the line to sales or loyalty metrics #cmworld

@JoePulizzi

 

@NenadSenic I think that is in a different chat. lol #cmworld

@kmullett

 

A5: I could use a data scientist to tell me something more that page views and retweets #cmworld

@billcush

 

@CMIContent Yeah, I thought Joe wnated to say male editor, and was wondering why. LOL Silly me. #cmworld

@NenadSenic

 

YES! Totally agree @tracibrowne A5 Editor (a real journalist/editor with experience) is most important…then fill in where needed #cmworld

@TSNN_Rachel

 

@cate Still time to join #cmworld chat 🙂

@KyleAkerman

 

#cmworld To clarify, “man editor” stands for “managing editor.” Not a sexist recommendation, right @JoePulizzi

@mbbizcomm

 

A5: And wearing more orange helps as well (I found that to be the case at least). #cmworld

@JoePulizzi

 

A4 Sociologist. Understanding human behavior is critical in today’s digital marketing process. #CMWorld

@pamelamuldoon

 

#CMworld A3 All your personal data & preferences that google & Facebook has been storing will be used to create & cater tailored content

@avik_munshi

 

@kmullett @NenadSenic Funny, Kevin! #CMWorld

@CMIContent

 

A5 Only the roles that they will be commitment to. If you’re not in content for the longhaul, then let the committed hire talent. #CMWorld

@Realicity

 

@heidicohen Agreed! #cmworld

@RtMixMktg

 

A5: I agree, an editor. Too many inquiries I get to write, instead of looking for an editor first. #cmworld

@NenadSenic

 

@mbbizcomm Thanks for the catch. Yes, managing editor! #cmworld

@JoePulizzi

 

@CMIContent @michelelinn very important. Great ways to do this: highlight user comments, “top ten” lists. Creativity wins. #cmworld

@jDfenz

 

A5: The oh-so-necessary Content Auditor. Someone to keep tabs on what’s out there and review/archive as necessary. #cmworld

@bex__

 

Don’t forget wearables, etc! MT @JoePulizzi A4 Omni-channel publishing understand how one source content can be leveraged. #cmworld

@heidicohen

 

#CMworld A2 Content maybe the king but it’s pretty useless without it’s queen #SEO

@avik_munshi

 

A5: In the UK, there is a web psychologist. #cmworld

@NenadSenic

 

A5. You need someone who owns the audience — how will you capture them? Nurture them? Turn them into evangelists? #cmworld

@michelelinn

 

@JoePulizzi Does living in Orange, CA give me even more of a content edge? 😉 #CMWorld

@pamelamuldoon

 

@NenadSenic Love it! #CMWorld

@CMIContent

 

A5; If I was to hire one critical position, it would be an editor, to help shape some stories from the content we already have. #cmworld

@JoePulizzi

 

A5: Editors, but not just proofreaders. Editing for tone, voice, audience, potential effectiveness, SEO, grammar, etc. #cmworld

@AlexRobMont

 

A4: CM’s should understand design – take a Photoshop or FCP (Apple’s Final Cut Pro) for video editing class. #cmworld

@SusynEliseDuris

 

A5: Don’t know the job title yet…but I’d like a former customer, who knows how to tell stories. Imagine that combination. #cmworld

@billcush

 

A5. Do you think we’ll see #contentmarketing roles mimic that of television crews? #cmworld

@vegecomgirl

 

This. MT @michelelinn: A5. You need someone who owns the audience — how will you capture them? Nurture? Turn into evangelists? #cmworld

@Realicity

 

#CMworld A5 Content Marketing Strategies, Communication Designer, Content & #SocialMedia marketer, Content Editor, Content Researchers!

@avik_munshi

 

@michelelinn agreed, and preferably one that can work well with all customer/client facing parties. #cmworld

@kmullett

 

@ardath421 @NenadSenic Likewise! Fascinating! #CMWorld

@CMIContent

 

A5: So will companies build internal content departments or continue outsourcing that content? #cmworld

@colby_sexton

 

Intereting idea! MT @billcush: A5: I’d like a former customer, who knows how to tell stories. Imagine that combination. #cmworld

@AmandaSubler

 

@jDfenz Yes! I’d argue creativity more important than budget sometimes. Best ideas don’t always cost a lot #cmworld

@michelelinn

 

@vegecomgirl Yes, already are. Check out Jyske.tv…a media company that has their own bank…. #cmworld

@JoePulizzi

 

@CMIContent A5: A Content/Community Manager will be a vital role to manage all of the channels that content marketing encompasses #CMWorld

@Gen__andTonic

 

@CMIContent @pamelamuldoon should touch all departments. Each have their own story & info that needs attention by way of content. #cmworld

@jDfenz

 

A3 – I think marketers are FINALLY going to GET that it is all about the experience and that content needs to drive it. #cmworld

@SusynEliseDuris

 

@tracibrowne haha, that is so true, Traci! Neon and pastels do not work with pale skinned folks! 🙂 Orange we can. #CMWorld

@pamelamuldoon

 

A5 ctd: Or maybe Content Steward? This role needs a more interesting title if it’s going to take off. 🙂 #CMWorld

@bex__

 

Tie your content marketing metrics to your biz goals. MT @ardath421 A4 data analysis prove value tied to biz objectives #cmworld

@heidicohen

 

@SusynEliseDuris I agree! I got a lot out of those classes. Plus having a husband with a film background helps 🙂 #cmworld

@vegecomgirl

 

A former customer, turned editor MT @JoePulizzi: A5; …one critical position, it would be an editor, to help shape some stories. #cmworld

@billcush

 

Q6: What social channels do you think you’ll be focusing on the most? Is this a shift from current plan? #CMWorld

 

@colby_sexton Both Colby…I think smart brands will use both insourcing and outsourcing, not one or the other. #cmworld

@JoePulizzi

 

@colby_sexton I’m working with 2 companies right now on building centralized content teams or Centers of Excellence – so yes #cmworld

@ardath421

 

@kmullett Yes! I don’t think that is a skill that is abundant yet. Have you found that to be the case? #cmworld

@michelelinn

 

@CMIContent @mbbizcomm both. Outsourcing an editor is always an option that should be considered. #cmworld

@jDfenz

 

A6: It’s not really a social channel, but I’m keen on podcasts (especially for targeting marketers). #cmworld

@JoePulizzi

 

+1 MT @JoePulizzi: A5; If I was to hire one critical position, it would be an editor. #cmworld

@SusynEliseDuris

 

@JoePulizzi Checking now! Thanks 🙂 #cmworld

@vegecomgirl

 

A6: The social channels I think I’ll be focusing on the most are the ones yet to exist! Who knows where things will go? #CMworld

@heyheyman

 

#CMworld A5 Stop outsourcing content, it may convey your message but there are chances that it misses out on essence of your culture!

@avik_munshi

 

A6 Is slide share considered social channel? Hard to answer this as it may not be invented yet #cmworld

@tracibrowne

 

@JoePulizzi Was just listening to yours today 😉 #cmworld

@lindadessau

 

@aarongottlieb @CMIContent ability to analyze data and pivot. #cmworld

@jDfenz

 

A6: I believe that Apple CarPlay and podcasts being one-click available on all formats will make a huge impact on audio in general. #cmworld

@JoePulizzi

 

A6 – we get the most exposure (by far) from being active on Twitter — especially engaging in ACTUAL convos w/people #cmworld

@TSNN_Rachel

 

A6) Less FB, more short podcasts & video #cmworld

@ASegar

 

@vegecomgirl FCP, not AVID. You’ll thank me later. #cmworld

@SusynEliseDuris

 

#cmworld Will take massive education to explain why all these roles are needed when so many corp types can’t understand a writer’s value.

@mbbizcomm

 

@tracibrowne It’s one of our most important channels. #CMWorld

@CMIContent

 

@CMIContent A4: Understanding how other generations use the internet and social media will help you to better craft your marketing #CMWorld

@Gen__andTonic

 

Understand the difference between copy editing & other elements of content presentation. cc @AlexRobMont A5 #cmworld

@heidicohen

 

A6 – also a lot more focus on ‘visual content’ in all forms #cmworld

@TSNN_Rachel

 

@TSNN_Rachel We do as well! #CMWorld

@CMIContent

 

@CMIContent @JoePulizzi I agree. This is the true power of social. Using social as an engaged focus group. Do you have examples? #cmworld

@jDfenz

 

@SusynEliseDuris I’ll thank you now 🙂 #cmworld

@vegecomgirl

 

A6: MySpace #cmworld

@colby_sexton

 

@ruchitad @LinkedIn Absolutely! #CMWorld

@CMIContent

 

A6 G+, Twitter, LinkedIn, Flipboard (great for magazine style content), and video will be very important in my opinion ! #cmworld

@arthurhilhorst

 

A6 With FB Organic reach declining/dead, email growth and owned audience participation has taken a priority. #cmworld

@Realicity

 

A6: Other than that, I’m most interested in content that can be easily shared on the audience’s platform of choice. #cmworld

@JoePulizzi

 

Marketers will never “finally get it” only the best already do. #cmworld

@Brewbom

 

@michelelinn varies wildly. #cmworld

@kmullett

 

@Brewbom Hey Andy! Great to see you! #CMWorld

@CMIContent

 

#CMworld A6 Twitter & LinkedIn for #B2B whereas Facebook Twitter Pinterest Instagram & Tumblr for #B2C not diversión just including new ones

@avik_munshi

 

@joepulizzi – I listen to podcasts EVERY night … I love them! #cmworld

@TSNN_Rachel

 

A6: Hired a content team of writers to help us brainstorm and create more content for social media, blogs, and website #cmworld

@maned

 

@heidicohen Yes! Editor can mean many different things. Need to find the right fit #cmworld

@michelelinn

 

Participating in the #CMWorld chat for the #ScrippsSummerChallenge!

@Gen__andTonic

 

A6 @LinkedIn is becoming big for content sharing and gaining initial leverage #cmworld #contentmarketing

@ruchitad

 

A5 (online) market researches that could gather data needed for example to create content strategies #cmworld

@JoannaLangier

 

A6: For me it’s likely to be Twitter and customer communities. In customer communities, there is built in context. #cmworld

@billcush

 

@avik_munshi Not if you hire a good enough freelance writer 😉 #cmworld

@atxcopywriter

 

@TSNN_Rachel Is #ThisOldMarketing on your podcast “must listen to” list? #cmworld

@JoePulizzi

 

To grow podcasting–need to reach your audience & make it easy to use. I’ve been in NYC taxis that listen to podcasts @JoePulizzi #cmworld

@heidicohen

 

@CMIContent @JoePulizzi it’s such an accessible way of explaining tough concepts, but you need a great host to frame the discussion #CMWorld

@shhh

 

@katelynahern02 @vegecomgirl @Coursera, @Chegg? Check with the Chicago design community. I’m sure they have great resources. #cmworld

@SusynEliseDuris

 

@CMIContent @pamelamuldoon that’s why content marketing does so well for SOCIAL media. #cmworld

@jDfenz

 

Since Facebook is still the biggest social media platform, don’t overlook it. @ASegar #cmworld

@heidicohen

 

@shhh Very true, but lots of different models to experiment with. #cmworld

@JoePulizzi

 

#CMworld A6 oh! How could I miss out Google+ for both #B2C and #B2B there’s no better #SEO than a Google+ Profile page… 😉

@avik_munshi

 

@TSNN_Rachel You mean actual, genuine interaction works? #shocker #cmworld

@atxcopywriter

 

A5: Maybe it’s not about the labels, but choosing the players will not only meet your needs, but add value. #CMWorld

@PMItv

 

@billcush @KyleAkerman We know this great digital mastermind…let us know if you want his name! #CMWorld

@CMIContent

 

A6: Yes, If you really want to be social, launch your own event. That’s the best 😉 #cmworld

@JoePulizzi

 

@billcush @KyleAkerman brand affinity/ sentiment are metrics that can’t be tracked and that is big for content #cmworld

@mordecaiholtz

 

Define a unique strategy for each current social network but create an agile plan to embrace new technology & social! #cmworld

@iSocialFanz

 

A6: Answer with a question >> How does paid, owned & earned media fit into your plans? #cmworld

@NickKellet

 

I like the resurgence of podcasting going on. It’s great. I can subscribe on i-Tunes and be on my way. #cmworld

@SusynEliseDuris

 

@pamelamuldoon @TSNN_Rachel @JoePulizzi podcasts are wonderful but implementing that idea can get tough #cmworld

@maned

 

@SusynEliseDuris Thanks! Those are great places to start. This is an area I want to work on! @vegecomgirl @Coursera @Chegg #cmworld

@katelynahern02

 

@avik_munshi Well, @joepulizzi in his latest #thisoldmarketing podcast forecast the end of G+, this time for real #cmworld

@NenadSenic

 

@NickKellet I explained to someone yesterday. Paid is the size of Jupiter and Owned is the size of Pluto (not even a planet) #cmworld

@JoePulizzi

 

@heidicohen True, but depends on market. Don’t like how FB controls who sees what & can change rules any time #cmworld

@ASegar

 

Q7: How can you best prepare yourself/your company for the changes in store for content marketing? #CMWorld

 

@SusynEliseDuris @katelynahern02 @Coursera @Chegg Check @GA online too #cmworld

@vegecomgirl

 

A7: Create an agile team. The best way to prepare for content marketing is to be able to change and alter programs on a dime. #cmworld

@JoePulizzi

 

A7. Create a plan & schedule for a couple weeks out but don’t be scared to throw it away based on change or new trends! #cmworld

@iSocialFanz

 

@ASegar I agree Adrian…and I just spent a week with companies not allowed to do paid advertising on FB…what’s next? @heidicohen #cmworld

@tracibrowne

 

@NenadSenic No! Please, I just started concentrating on Google+ but looks like I missed out on the fun! #CMworld

@avik_munshi

 

@CMIContent @JoePulizzi I imagine that’s easier said than done… #CMWorld

@atxcopywriter

 

@maned Yes, launching a podcast can take a bit of extra know-how & you need strong talent behind the mic #CMWorld Very affective though!

@pamelamuldoon

 

A7 – start small, don’t try to do everything at once, have a strategic plan but be flexible, talk to and listen 2 ur audience! #cmworld

@TSNN_Rachel

 

@vegecomgirl Thanks, I will! #cmworld

@katelynahern02

 

@cmicontent #cmworld Q7: As a newbie, I want to see the answers to this one!

@sixswansstudios

 

@CMIContent @JoePulizzi I’m keen on short form video. #cmworld

@jDfenz

 

A6: The only certainty is that each platform will hold somewhere *between* all and none of your ideal audience. #cmworld

@kmullett

 

a7: strategy, know where audience is, involve all relevant team #cmworld

@mordecaiholtz

 

@iSocialFanz Agree! That’s how I do it. Changes at least 25% of time, but a modified plan is better than no plan. #CMWorld

@cmcphillips

 

Agree with @iSocialFanz keeping an eye on trends an do not be scared to drop some ideas ! #cmworld

@arthurhilhorst

 

A7: You need a strategy with built-in flex to accommodate change – it’s not going to stop #cmworld

@ardath421

 

A7: Expect decision makers not to “get it” – prepare to know how your content affects sales, costs, customer loyalty. #cmworld

@JoePulizzi

 

A7 talk to your customers/potential customers and ask they what information they want…we all say it but often don’t do it #cmworld

@tracibrowne

 

A6 – Video is so important and gets far more engagement in my exp. Use of channels as part of an ecosystem is important as well. #cmworld

@LaTokarz

 

Q6] Go VISUAL! Instagram is the darling of 2014! #cmworld

@heidicohen

 

A7: Don’t focus on one medium. Create strategies and goals that are flexible. Who knows what the next big thing with be? #cmworld

@AlexRobMont

 

@JoePulizzi That’s an interesting way to explain and odd that we spend so much time thinking about what’s free. #cmworld

@NickKellet

 

Not everyone loves writing.. I found doing video interviews & allowing for recorded voice.. Key is make it easy on SME’s.. #CMworld

@iSocialFanz

 

A7: Keep your company on their toes, try everything on the market. You never know what will catch on, so it never hurts to try. #CMWorld

@Gen__andTonic

 

#CMworld A7 just keep an eye on what Hubspot salesforce buffer and your competitors are doing!

@avik_munshi

 

A7 Understand your capabilities. Strive to improve those and become proficient in new ones. Change is constant so plan for the new. #cmworld

@Realicity

 

@NickKellet Marketing today is so screwed up. It makes no sense to me how big companies spend their money. #cmworld

@JoePulizzi

 

A6b: Effectiveness per platform will depend less on the platform and more about how you use/commit to it. #cmworld

@kmullett

 

A7)Build in the value of learning agility in teams. Keep your eyes and ears wide open for changes! #cmworld

@ruchitad

 

A6) I’d also add hangouts. Can be very helpful in building brand awareness over time #cmworld

@ASegar

 

A7 Educ’g yourself through @CMIContent, #cmworld, reading other things, keep evolving your strat/KPI’s to continually prove CM. #cmworld

@SusynEliseDuris

 

@cmcphillips Yeah change is always happening and no way to predict it but you can be prepared for it! #cmworld

@iSocialFanz

 

 

@ardath421 @JoePulizzi Yes, customers first! #cmworld

@moveo

 

Don’t underestimate the power of Facebook outside of the US for B2B –sometimes it’s the only social netowrk. @avik_munshi #cmworld

@heidicohen

 

A6: We think we may need to pay more attention to niche networks consumers are using to filter content #CMWorld

@PMItv

 

#CMworld A7 but to be serious research on content and content trends in the past so that you can predict the future!

@avik_munshi

 

@TSNN_Rachel I am a big fan of starting small and doing a few things really well instead of a bunch of things not well #cmworld

@michelelinn

 

A7: Adopt the Kanban methodology for all content creation. Will help you remain flexible but also keep work flowing #cmworld

@billcush

 

@CMIContent educate clients on why these changes matter and how they can leverage. #cmworld

@jDfenz

 

A7: Adapt, evolve, change. Pay attention to industry news and don’t be afraid to jump on trends early. Experiment! #CMworld

@heyheyman

 

@SusynEliseDuris Thanks, Susyn! That’s our mission! #CMWorld

@CMIContent

 

@michelelinn Agreed! No one can be everything to everybody. #cmworld

@TSNN_Rachel

 

A7 my strategy is month to month, nice and flexible ! #cmworld

@arthurhilhorst

 

A7: Automate as many metrics as poss–bring data from multiple channels to one source. Build the platform for measuring success now #CMWorld

@bex__

 

think about dating fads, but marrying trends – What’s a content fad and what’s a content trend? #cmworld

@NickKellet

 

bet it makes no sense to them either MT @JoePulizzi @NickKellet Marketing today-screwed up-makes no sense to me how big cos spend $ #cmworld

@tracibrowne

 

But realistically not every biz can have its own events. cc @tracibrowne @JoePulizzi #cmworld

@heidicohen

 

A7: Content marketers tend to overvalue the medium rather than the content itself. As in advertising, you win with creative. #CMWorld

@JohnRichardBell

 

A7: Agility. Flexibility. Willingness to experiment and pilot programs. Open, honest dialogue with your C-suite. #cmworld

@kateeidam

 

Sooo true MT @JoePulizzi @NickKellet Marketing today-screwed up-makes no sense to me how big cos spend money #cmworld

@TSNN_Rachel

 

@CMIContent Hard to say, but we all have to stay willing to adapt. #cmworld

@moveo

 

.@NickKellet The content fad that has never worn out – building an audience. We should think about this night and day. #cmworld

@JoePulizzi

 

A7: Infrastructure to measure results, tie content to company strategy, build nimble team with skills in writing, video, design #cmworld

@RtMixMktg

 

@billcush Thanks for your comments and insights on Kanban methodology for content creation. I want to learn more. Any suggestions? #cmworld

@michelelinn

 

@CMIContent @ardath421 @NenadSenic Send it our way too! #cmworld

@moveo

 

By their nature, every strategic plan is flexible.The world changes. Cc @ardath421 A7 #cmworld

@heidicohen

 

A7. Get to know your audience, Develop core personas. Follow behavior (#sociallistening & analysis here). Be flexible in strategy #cmworld

@vegecomgirl

 

@JoePulizzi my point was that in content – something are fads, some are trends – is ephemeral is more fad than trend? #cmworld

@NickKellet

 

 “@JoePulizzi @NickKellet The content fad that has never worn out – building an audience. We should think about this night and day. #cmworld

@sixswansstudios

 

@JohnRichardBell #CMworld agree with it, but it’s necessary to vary the tone with the medium for maximum efficacy!

@avik_munshi

 

Q8: What will your key content marketing priority / priorities be over the next 12 months? #CMWorld

 

I see great answers for A7, but crucial for me is to get executive support to be agile, nimble, flexible, adaptable, etc. #cmworld

@ReimsH

 

A7: Continually reviewing your data and being ready & willing to adapt. It’s okay to test & fail quickly! #CMWorld

@PMItv

 

Shout out to brilliant move by @wafflehouse to call for ban on Belgian Waffles ahead of #USAvsGER – HUGE coverage 4 them! #cmworld

@TSNN_Rachel

 

Building your audience is at the core of ALL marketing!!! It’s NOT a fad. cc @JoePulizzi .@NickKellet #cmworld

@heidicohen

 

@NickKellet I got ya…just building on your witty banter 😉 #cmworld

@JoePulizzi

 

a8: VISUAL to express broad ideas! #cmworld

@mordecaiholtz

 

Rather than strategic plans make dynamic ones… allow & embrace change but with an “If this than that” way of thinking! #cmworld

@iSocialFanz

 

@CMIContent @JoePulizzi educate, educate, educate. CPL is becoming a social media deal breaker for these decision makers. #cmworld

@jDfenz

 

A7 Read, watch, click, download and read some more; but don’t forget to listen. #CMWorld

@shhh

 

A8 for myself, creating a six month calendar…for clients…developing some new video/design skills #cmworld

@tracibrowne

 

A8: Making sure that content marketers have a strategic business plan behind their tactics; really focus on that education process. #cmworld

@JoePulizzi

 

@JoePulizzi Yep, agility is huge. Positioning content team across org vs. in vacuum will help org be able to act vs. react. #cmworld

@SusynEliseDuris

 

@heidicohen @JoePulizzi Agreed, but that needs to be translated into actions – those actions could be investing in fads or trends #cmworld

@NickKellet

 

A8: For CMI, we are focusing on data and segmentation. Trying to look for smaller audiences within the larger one. #cmworld

@JoePulizzi

 

#CMworld A8 Try including Comic Strips =)) too much of seriousness on the topic!

@avik_munshi

 

Some great tips coming from the #cmworld event featuring @JoePulizzi #contentmarketing

@deirdreenn

 

A8 producing some remarkable copy, better understanding my target audience and working on motion graphics skills for video ! #cmworld

@arthurhilhorst

 

A7: Like all trends, the winners are at the forefront, defining the future. Are you a driver, a passenger, or road-kill? #CMWorld

@JohnRichardBell

 

@JohnRichardBell Interesting analogy! #CMWorld

@CMIContent

 

A8. I want to focus on content effectiveness and process efficiency as a way to build our owned audience #cmworld

@michelelinn

 

@CMIContent @arthurhilhorst I think that’s too much of a short porch. But def should make some decisions of that date for sure. #cmworld

@jDfenz

 

“@JoePulizzi: A8: For CMI, we are focusing on data and segmentation. Trying to look for smaller audiences within the larger one.

@DanaMasoud_

 

A8 Create content strategies that grow, evolve, sprout legs and learn to run like the wind! #cmworld

@Realicity

 

A8: And I have a personal challenge on trying to explain what content marketing really is to SEO agenices. #cmworld

@JoePulizzi

 

A8: Create a Content Opportunity Report BEFORE an editorial calendar based on giving till it hurts. Then give more. #cmworld

@kmullett

 

Ha! MT @JohnRichardBell A7: Like all trends, winners r @ forefront, defining future. Are you a driver, a passenger, or road-kill? #cmworld

@TSNN_Rachel

 

@michelelinn Here is a pretty good SlideShare on it http://ow.ly/yF3tV I’d be happy to show you over the phone in 15min one day #cmworld

@billcush

 

@avik_munshi OOh. If you do comic strips, I’d love to see examples! #cmworld

@michelelinn

 

A8. Personalizing content, developing blogger outreach and more #ugc opportunities and balancing global with local targetting #cmworld

@vegecomgirl

 

@CMIContent @Erin_E_Palmer @Saaabina it’s about freaking time! #cmworld

@mordecaiholtz

 

Just following fads isn’t a marketing plan. You MUST convert your audience into Customers @NickKellet @JoePulizzi #cmworld

@heidicohen

 

A8 – Better pos’n content team into company’s DNA. It’s not just abt acquisition, mindset must pivot to customer lifecycle mgmt. #cmworld

@SusynEliseDuris

 

You have your work cut out for you @JoePulizzi #cmworld

@ConversationAge

 

a8) RELEVANCY-use the age old marketing funda; don’t try fitting square pegs in round holes #cmworld @CMIContent

@ruchitad

 

@kmullett Ha…when “content marketing is dead” posts started to come out, I knew we truly hit the big time 😉 #cmworld

@JoePulizzi

 

@michelelinn I’ll send you the links once my recent project is up! #CMworld 😀

@avik_munshi

 

“@shhh: A7 Read, watch, click, download and read some more; but don’t forget to listen.

@DanaMasoud_

 

“@mordecaiholtz: a8: VISUAL to express broad ideas!

@DanaMasoud_

 

A8 – Also, using content strategy to drive every aspect of the experience. #cmworld

@SusynEliseDuris

 

@JoePulizzi indeed. This sums it up for many. #cmworld http://t.co/nRHsxjCcrS

@kmullett

 

@JoePulizzi Being an oldschool SEO agency, it’s on us to understand that content marketing is more that keywords, meta date & code. #cmworld

@Realicity

 

@CMIContent @JoePulizzi the ROI of social should not be likes and followers. #cmworld

@jDfenz

 

Thank you to @JoePulizzi & the entire #CMWorld gang. Got to hop onto a call.

@heidicohen

 

@mbbizcomm Here you, Michael.Time to jump out at the stop sign & get on a bus with purposeful direction. #CMWorld

@JohnRichardBell

 

@kmullett @JoePulizzi We just need a meme of Joe saying that! That’s great. #CMWorld

@CMIContent

 

#CMWorld A7 It’s so important to surround yourself with people who are both supportive and challenging.

@shhh

 

@billcush Thanks for the Slideshare and offer. I may take you up on that 🙂 #cmworld

@michelelinn

 

Q9: Thinking about what lays ahead, if you could have one content marketing superpower, what would it be? #CMWorld

 

A8: To increase production and breadth of “useful” content that cusotmers can use whether they buy from me or not #cmworld

@billcush

 

A7 #CMWorld Alan Watts: “The more people who agree with us, the less nagging insecurity about our position.”

@shhh

 

“@kateeidam: A7: Agility. Flexibility. Willingness to experiment and pilot programs. Open, honest dialogue with your C-suite.

@DanaMasoud_

 

@heidicohen @JoePulizzi Thanks for your fantastic insights, Heidi! #CMWorld

@CMIContent

 

@heidicohen Thanks Heidi! #cmworld

@JoePulizzi

 

A9: 100% email deliverability and open rate. #cmworld

@JoePulizzi

 

Gotta run – thanks @JoePulizzi and @CMIContent – great chat! #cmworld

@ardath421

 

A9: @CMIContent mad javascript and CSS skills #cmworld #codeordiehungry

@Brewbom

 

@ardath421 Thanks, Ardath! So glad you were here! #CMWorld

@CMIContent

 

A9: Beyond that I would love the ability to create and write a blog post on command. Sometimes the creative juices aren’t flowing. #cmworld

@JoePulizzi

 

A9: Be @michelelinn for at least a day 🙂 #cmworld

@NenadSenic

 

@bex__ Thank you, Rebekah! #CMWorld

@CMIContent

 

@CMIContent @JoePulizzi yeah, because I am pretty sure what most are doing is still just called blogging. 😉 #CMWorld

@kmullett

 

A9. I want to be Conversion Woman! LOL #cmworld

@vegecomgirl

 

A9 – To see into the future. cc: @joe_mcclean #lifetracker #cmworld

@SusynEliseDuris

 

MT @JoePulizzi: A9:I would love the ability to create & write a blog post on command. Sometimes creative juices aren’t flowing. #cmworld

@pamelamuldoon

 

@michelelinn I can reduce the clutter & make it easy to understand (I’m a trainer). It is not complicated. And it is true agile. #cmworld

@billcush

 

@NenadSenic @michelelinn Just make sure you are well-rested beforehand! You’ll be in for a busy day! #CMWorld

@cmcphillips

 

A9: And the ability to delete other people’s web content when they create silly, unreadable posts. #cmworld

@JoePulizzi

 

“@PMItv: A6: We think we may need to pay more attention to niche networks consumers are using to filter content

@DanaMasoud_

 

A9: The ability to see into the future! #cmworld

@AlexRobMont

 

@CMIContent A9: Predict/define the “ideal” length for online/mobile video across platforms. #cmworld

@michald

 

@NenadSenic Ha! I don’t know if you’d want that . . . although I do thoroughly enjoy what I do and the rest of my life 🙂 #cmworld

@michelelinn

 

A9 End-User Content Empathy. Too often we (I) see content through the marketing lense. #cmworld

@Realicity

 

A9) the power to read audience minds; will help with feedback and relevancy #cmworld @CMIContent #contentmarketing

@ruchitad

 

Q9 The power to know how/what people really feel #cmworld

@NickKellet

 

@billcush You may not want to tell me that . . .I may just ask if you want to write a post for @cmicontent! #cmworld

@michelelinn

 

A9 Access to great, reliable omni-channel analytics (or, hey, why not just omnipotence?) #CMWorld

@shhh

 

@SusynEliseDuris @JoePulizzi We need bad examples, how’d we know whcih are good? 🙂 #cmworld

@NenadSenic

 

@cmicontent A9: The ability to instantly fill out complete profile information for our community/member database #CMWorld cc: @michelelinn

@cmcphillips

 

@RtMixMktg @vegecomgirl orange capes are go! #CMWorld

@shhh

 

A9 – the ability for Siri to help me write/edit content. Be honest, that’s what you want, too. #iphone #cmworld

@SusynEliseDuris

 

@shhh You can never have too many orange capes #cmworld

@JoePulizzi

 

A9 – to write truly engaging content ALL the time that naturally draws people in and keeps them coming back for more & more! #cmworld

@TSNN_Rachel

 

@JoePulizzi I’d like to extend that super-power to posts that use: is dead, what happened next, and made up nomenclature. #cmworld

@kmullett

 

@CMIContent A9: I want to be Epic Blogging Lady- never running out of writing ideas. #CMWorld

@Gen__andTonic

 

@cmcphillips Ooh, that is a good one. Would LOVE all of that info! #cmworld

@michelelinn

 

A9: That’s tough! It would be great to create the social network of the future (but not end up like MySpace) #CMWorld

@PMItv

 

@cmcphillips Ha! I have a feeling I’m no busier than you are any day 🙂 It’s a lot of fun! #cmworld

@michelelinn

 

A9: The power to pick the perfect blog post total for max reads/shares/comments #cmworld

@NickKellet

 

@CMIContent A9: Rehashing an earlier convo from today – some aptitude for design as well as writing #CMworld

@atxcopywriter

 

A9 the power to fix typos! #cmworld

@NickKellet

 

Q10: When it comes to looking forward in content marketing, where (or from whom) do you get the best advice? #CMWorld

 

@michelelinn @RtMixMktg I should make one! lol #cmworld

@vegecomgirl

 

A10: I get my best thoughts and motivations from reading non-business books and articles. #cmworld

@JoePulizzi

 

@NenadSenic @JoePulizzi True.Trouble is there is so much bad content out there that it takes too much time to get to ltd good stuff #cmworld

@SusynEliseDuris

 

Dang! Looks like a missed an awesome #cmworld chat today!

@carmenhill

 

A10 – Ha … is that a trick question — ? #cmworld

@TSNN_Rachel

 

A10: I just read Stranger in a Strange Land again – full of inspiration. #cmworld

@JoePulizzi

 

@CMIContent a10: personal experience/ colleagues/ clients #cmworld

@mordecaiholtz

 

@CMIContent A10: There’s not enough time left to list all 🙂 #cmworld

@NenadSenic

 

A9. If anyone can leap tall search results in a single click, you’ll be my hero! l) #cmworld

@vegecomgirl

 

@pamelamuldoon @JoePulizzi Deadlines seem to drive that superpower in me #CMWorld

@atxcopywriter

 

A10 – @joepulizzi, of course #cmworld

@TSNN_Rachel

 

A10. Seriously? @CMIContent #cmworld

@SusynEliseDuris

 

A10: But I love @FastCompany magazine for ideas…as well as going to events and listening to different perspectives. #cmworld

@JoePulizzi

 

@TSNN_Rachel Now I know you aren’t being seriously 😉 #cmworld

@JoePulizzi

 

A10 Do we get punished if we don’t mention @joepulizzi? #cmworld

@NenadSenic

 

@SusynEliseDuris Well we don’t only read our own stuff! 🙂 #CMWorld

@CMIContent

 

A10: I generate my own advice from learning from past mistakes/missteps. And of course from the @CMIContent blog! #cmworld

@AlexRobMont

 

A10: No one source knows everything, so I must consume it all. Well, attempt to anyway. #cmworld

@kmullett

 

A10. Everyone on #cmworld…and Mom? hehehe (serious on the first one) #cmworld

@vegecomgirl

 

@NenadSenic They don’t let me do any real work around here anymore, so it can’t be me 😉 #cmworld

@JoePulizzi

 

@TSNN_Rachel It’s not! And we would be so honored to be on your lists! #CMWorld

@CMIContent

 

A10 I find great inspiration from people who create something without any business goals involved. Content that is pure & creative. #cmworld

@Realicity

 

@NenadSenic yeah, IT’S A TRAP! cc: @joepulizzi #cmworld

@kmullett

 

a10) blogging communities, chats, social media, books… #CMWorld

@ruchitad

 

@atxcopywriter yes, deadlines are funny like that. Amazing how an idea comes to form when you have to get it done! @JoePulizzi #CMWorld

@pamelamuldoon

 

I’m inspired by editorial calendars. #cmworld

@JoePulizzi

 

A10 I often look at tech start ups! lots of creative and innovative work there ! #cmworld

@arthurhilhorst

 

 “@ruchitad: a10) blogging communities, chats, social media, books… #CMWorld”

@CMIContent

 

@JoePulizzi My brother just raved about this book to me! Now I’ll really have to move it up on the list #CMWorld

@atxcopywriter

 

Do you want to help prep questions for a chat or have ways for us to improve? Email cathy[at]http://t.co/RnNbBkmevG! #CMWorld

@CMIContent

 

@JoePulizzi What tool do you use for creating your editorial calendar? #cmworld

@ThinkSEM

 

A10 – I really like @Eloqua and their community, @FastCompany, @Buffer, http://t.co/2g7iDXHYBu, @MarketingProfs. #cmworld

@SusynEliseDuris

 

@atxcopywriter It’s a slow starter but don’t put it down. You won’t be disappointed. #cmworld

@JoePulizzi

 

Getting my own content out kept me from most of today’s #CMWorld, but I can’t wait to catch up on what I missed.

@Erin_E_Palmer

 

 “@Realicity: A10 I find great inspiration from people who create something w/o any business goals.Content that is pure & creative. #cmworld”

@CMIContent

 

Thanks to @joepulizzi for joining us on our #CMWorld chat today! Who is ready for the future of #contentmarketing?

@CMIContent

 

@ThinkSEM Excel for free or @DivvyHQ @KaPost @Attask are great paid options. #cmworld

@JoePulizzi

 

@CMIContent Gotta eat your own dog food. #CMWorld

@SusynEliseDuris

 

 “@ThinkSEM: @JoePulizzi What tool do you use for creating your editorial calendar? #cmworld”

@identitag

 

Thanks to everyone. Really enjoyed it. I’ll have to attend more of these little chats 😉 #cmworld

@JoePulizzi

 

A10 I find good advice everywhere & for inspiration I look at brands doing it well, ex. those marketing for #worldcup (go #USA!) #cmworld

@ReimsH

 

Thank you @joepulizzi. Have a great night, y’all. Cheers from sLOVEnia #cmworld

@NenadSenic

 

 

@SFerika Great! @trixiemaru meet Erika- she is an uber talented content marketer and is speaking at #CMWorld

@stiggy1

 

On next wk’s #CMWorld twitter chat we talk #ContentMarketing workflow w/@noyesjesse: http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

Great chat today! See you next week! #cmworld

@vegecomgirl

 

Fantastic #CMWorld chat today! Tks to @JoePulizzi @CMIContent @michelelinn @cmcphillips & attendees!

@pamelamuldoon

 

 “@SusynEliseDuris: A10 – I really like @Eloqua & their community, @FastCompany, @Buffer, http://t.co/Ks5YxH1u4S, @MarketingProfs. #cmworld”

@CMIContent

 

.@CMIContent @JoePulizzi thanks for my 1st great #cmworld chat! Looking forward to the next ones !

@arthurhilhorst

 

@JoePulizzi: @ThinkSEM Excel for free or @DivvyHQ @KaPost @Attask are great paid options #cmworld”- thx for the shoutout, we appreciate it!

@AtTask

 

Find more info on @joepulizzi, CMI, #CMWorld and #epiccontent marketing at http://www.joepulizzi.com and http://www.contentmarketinginstitute.com

@CMIContent

 

Wow Joe thanks for the great insights. Thanks #cmworld

@SusynEliseDuris

 

@CMIContent Am I being replaced already? 🙂 #cmworld

@KyleAkerman

 

A10: Our team often looks to industry leaders for examples to keep the creative juices flowing & push our content even more. #CMWorld

@PMItv

 

Thanks @JoePulizzi for your great insights and @CMIContent for your great moderation. #cmworld

@SusynEliseDuris

 

Thanks, everyone — that was a fun chat . . . and full of editorial ideas for @cmicontent! #cmworld

@michelelinn

 

See @joepulizzi + 100 other speakers at #CMWorld in Sept! Join us in #CLE: http://t.co/g3NJdAbCQ6. #contentmarketing

@CMIContent

 

@JoePulizzi @ThinkSEM @DivvyHQ @Attask #CMWorld http://t.co/tAbfBj8uHx

@kapost

 

@ThinkSEM we have a free Content Opportunity Report builder we use w/clients to precede the Ed Cal. Ping me for link. @JoePulizzi #cmworld

@kmullett

 

@KyleAkerman Ha! On the contrary! It’s brilliant to get you all involved and get your questions. #cmworld

@CMIContent

 

@arthurhilhorst @JoePulizzi Thank you Arthur! We are so glad you were able to join. See you next Tuesday – same time! #cmworld

@CMIContent

 

@CMIContent @JoePulizzi another solid and engaging chat hour. Well done. #cmworld

@kmullett

 

@trixiemaru @SFerika My pleasure. You both inspire me. Let’s all hook up for coffee or a cocktail(!!) at #CMWorld

@stiggy1

 

@CMIContent I’ll send you some ideas for next week’s chat in a few days 🙂 #cmworld

@KyleAkerman

 

@joepulizzi @cmicontent Thank you, great chat as usual! #CMworld

@Saaabina

 

Great chat! Thank you! #cmworld

@TSNN_Rachel

 

my head is spinning from #cmworld chat today! wow thanks @CMIContent

@mordecaiholtz



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