Gamification and Content Marketing: A #CMWorld Chat with Shayla Price

Online gaming have brought gamification to the forefront as part of an overall content marketing strategy. The best examples of gamification both educates and entertains our audiences. Content comes alive with activities like games, quizzes, and contests. Gamification puts your audience directly at the center of the action, making it a win-win for consumers and brands alike.

On a recent #CMWorld Twitter chat, we discussed what marketers need to know about gamification and how it can strengthen our content marketing efforts. What follows are highlights of the chat. Looking for more insights? Be sure to check out our Storify recap.

Think About the Funnel

When looking to attract, engage, and convert customers, at which stage should you introduce gamification? Our community had varying answers on which stage would be best. But they all agreed: Games are designed to foster two-way relationships with your audience.

Influence Behavior

Audiences will take notice of your content if it goes above and beyond their needs – and they will return again and again. Spirited competition can help your brand gain attention and can introduce your content in fun and memorable ways. Make your audience feel like winners by rewarding them for engaging with your content.

What gamification examples stand out to you? Let us know in the comments below.

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