How to Get The Best Content from In-Person Events: A #CMWorld Twitter Chat with Traci Browne

tracibrowneWhether you’re an attendee, even organizer or a sponsor, our recent #CMWorld Twitter chat with Traci Browne is filled with ideas on how what kind of content you may want to capture before, during and after an event. Of course, event planning is close to our hearts, but we have pages (and pages) of notes from this chat. 

We’re eager to put many of the learnings from this chat into action ourselves at our upcoming CMI in-person events! Registration is open for both our Sydney, Australia and Cleveland, Ohio, USA events. Sydney will take place 31 March – 2 April, 2014, and Cleveland will be September 8-11, 2014. Join us!

Q1: How can content marketing be used prior to in-person events? Do certain channels work best to drive attendance? #CMWorld

 

A1 Providing valuable content all year assures potential attendees your content at the event will be just as good. #cmworld

@tracibrowne

 

@SFerika Rite back at ya, Lady!! @tracibrowne & I were practicing #SpiritFingers in prep for #CMWorld

@lttlewys

 

A1 Twitter is great during the event because almost every event promotes a hashtag these days. #cmworld

@tracibrowne

 

#CMWorld A1 To excite, enthuse & engage – bringing together concepts, thoughts & ideas.

@businessgp

 

A1 Attendees are looking for relevant info before the event, exhibitors/sponsors can share tips and advice prior to the event #cmworld

@tracibrowne

 

A1 Content should be a key part of your overarching strategy to build your brand, promote your event, drive engagement. #cmworld

@RebRuther

 

A1 – creating exciting content before the event will help drive attendance onsite. #cmworld

@TSNN_Rachel

 

@tracibrowne Agree! And for #CMWorld, we also love that it’s used all year round. Peak times during event (or chats) of course!

@CMIContent

 

Ten pieces of content every exhibitor should be posting to social media http://tradeshowinstitute.com/exhibitor_stuff/10-things-every-exhibitor-should-be-posting-in-social-media/ #cmworld

@tracibrowne

 

A1: build a following for the event, connect people, share details about what the event is about. #CMWorld

@lttlewys

 

A1 Blogs/social media engagement build up a niche community. There’s an end date for taking relationship to next step e.g meeting #cmworld

@webber_karen

 

A1 By being helpful your audience will be more likely to pay attention to you when the noise of the event increases. #cmworld

@tracibrowne

 

A1: I love meeting and getting to know people before events. Make the event itself that much richer #CMWorld

@Steph_Montreuil

 

A1: If it is a major industry event, you can leverage the show’s platform to reach a broad, highly-targeted audience. #cmworld

@MichaelMooneyy

 

A1. There’s only one event – you’re there or you’re not. Everything else is content #cmworld

@stekenwright

 

A1: We try to use #contentmarketing to add relevance (and value) before, during and after an event. #cmworld

@mikemyers614

 

a1 – it should be a 365/day strategy though, not just before/during the event. Engaging a community will drive future success. #cmworld

@TSNN_Rachel

 

@tracibrowne I loved that I “knew” so many people before #CMWorld last year 🙂

@Steph_Montreuil

 

@TSNN_Rachel That’s great, Rachel! What % of your event’s attendance is onsite reg? #CMWorld

@CMIContent

 

A1 Event organizers can promote speakers/sessions much like you do with your #CMWorld chats before the event.

@tracibrowne

 

A1: Release ebook chapters prior to the show; give early final chapter download access to showgoers/booth visitors. #cmworld

@Hoovers

 

@TSNN_Rachel Hi Rachel! #cmworld

@tracibrowne

 

A1: Great opportunity to connect with speakers and help them get their content out to boost registration #CMWorld

@Steph_Montreuil

 

@NHowellsFW Looks like you’re right on time! #CMWorld

@CMIContent

 

@CMIContent A1 twitter and LinkedIn are great for building community+relationships pre-event amongst attendees #CMworld

@SFerika

 

@CMIContent A1: Yes some channels like Twitter and G+ can drive pretty good amount of audience. Hashtags and hangouts rocks!! #CMWorld

@MUmar_Khan

 

@Steph_Montreuil Totally agree, it’s really nice to “meet” people before the event adds a lot of depth! And, Morning! #CMWorld

@lttlewys

 

MT @TSNN_Rachel content should be a 365/day strategy. Engaging a community will drive future success. #cmworld

@RebRuther

 

Attending #CMWorld chat for the first time, good stuff about content marketing for events!

@eVisionMedia

 

It’s a huge bonus for introverts @pamelamuldoon @Steph_Montreuil #cmworld

@tracibrowne

 

@pamelamuldoon not sure it’s a must, but it definitely enhances the experience by a huge factor! @tracibrowne #CMWorld

@Steph_Montreuil

 

@CMIContent A1: Are we talking to promote the event itself? Or to drive sales/build new relationships, etc. once at the event? #CMWorld

@atxcopywriter

 

Q2: According to our research, in-person events are often considered very effective. Why is this channel is so successful? #CMWorld

 

A1. We publish digital preview showdailies, and hope clients tweet out links multiple times before a show, great source of info. #cmworld

@JennWaters1

 

@Steph_Montreuil Agree! One of my fave parts of #CMWorld 2013 was seeing you IRL!

@cmcphillips

 

A1: Email is a great tool for getting content out before an event. Don’t forget to engage attendees on twitter prior to the event. #cmworld

@RyMontano

 

A2 The top reasons people go to events is to network, to learn and see new things. #cmworld

@tracibrowne

 

5 mins early – I even brought an apple! @CMIContent @NickKellet Hi Nick! #CMWorld

@NickKellet

 

A2 – how do you define ‘effective’ ? #cmworld

@TSNN_Rachel

 

A2 The internet has raised the bar for events. You have to be providing content attendees can’t get online. #cmworld

@tracibrowne

 

@cmcphillips I was just thinking about that hug in the lobby of the hotel <3 #CMWorld

@Steph_Montreuil

 

@CMIContent A1: Content Marketing prior to in-person event helps to spread the word, create engagement and grasp more audience. #cmworld

@MissMerrii

 

A1: Love the idea of providing value-added maps/venue shortcuts prior to an event. Should somehow tie to value prop. #cmworld

@Hoovers

 

A2 You can’t just put people in a room, you have to provide tools to help them connect with the people they want to meet. #cmworld

@tracibrowne

 

A1 Give them a reason to come to your talk/booth though content published throughout the year. #cmworld

@webber_karen

 

A2 Events are about connection & education, just as social networks are about connections & content is about education. #cmworld

@RebRuther

 

@Steph_Montreuil certainly makes it easier to start networking at an event if you already “know” people #cmworld

@NHowellsFW

 

@lttlewys you too! #cmworld

@MichaelMooneyy

 

A2: There is no better way to introduce products to your customers than in person – can answer questions and show product IRL #CMWorld

@andrea_ritchey

 

A2: Because as great as social is, in person you really get a feel for people. Connecting IRL is what humans thrive on #CMWorld

@Steph_Montreuil

 

@tracibrowne Great idea! We’ve actually already started to fill up #CMWorld track dates b/t now and Sept!

@CMIContent

 

A2 – in-person events are crucial to driving everything else year-round, and vice versa #cmworld

@TSNN_Rachel

 

A2: We are Social creatures, the added layer of shaking someone’s hand & making eye contact creates a deeper connection #CMWorld

@lttlewys

 

@CMIContent A2: The main reason is a person knows he can get the exposure and respect among masses if his thoughts have potential. #CMWorld

@MUmar_Khan

 

A2 In person events allow attendees to focus on their professional development w/out office distractions, meet likeminded folks #cmworld

@SFerika

 

A2: there’s only so much relationship building you can do online – networking will always have a face2face component #cmworld

@NHowellsFW

 

@MUmar_Khan Agree! We love all of that. Need to get on hangouts more though! #CMWorld

@CMIContent

 

@CMIContent A2: No social media outlet can replace in person contact. Virtual vs. Reality #cmworld

@MissMerrii

 

A2: People still like to interact, learn from others (thank goodness) #cmworld

@mikemyers614

 

@CMIContent A1: Customers at a trade show is like kids in a candy store: they want to touch things. Let them. http://bit.ly/Mw1u2G #cmworld

@calliegallagah

 

A2: In-person events are popular b/c they’re an opportunity to step away from your desk. A different context for interaction. #cmworld

@Hoovers

 

@CMIContent Worked very well for us when we did it. #CMWorld

@Hoovers

 

But it does make the event more like a homecoming when you already know people there @MissMerrii @CMIContent #cmworld

@tracibrowne

 

A2 You’re speaking to persons, not personas! You can read individuals & adjust messaging on the spot. #CMWorld

@webber_karen

 

A2. Nothing beats face-to-face interaction for making connections. Content should support or facilitate that meeting #cmworld

@eccushing

 

A2: In person events also allow you to go a little further in showing customers their value to your company. #CMWorld

@andrea_ritchey

 

@atxcopywriter All of it, really! #CMWorld

@CMIContent

 

A2: In-person event are effective because in a increasingly digital world face to face interactions have become less frequent. #CMWorld

@RyMontano

 

@CMIContent A2 If you work in a highly regulated industry, in-person events are a great place to ask questions w/out Compliance 😉 #cmworld

@SFerika

 

A2: Okay–this has got to be said. In-person events often offer warmer weather. #cmworld

@Hoovers

 

@CMIContent A2: Because it’s more personal! Twitter, email, calls are all great. But you never get to know someone like in person #CMWorld

@atxcopywriter

 

A2 In-person interaction builds trust more so than any other channel, which is often necessary in motivating a purchase. #cmworld

@RebRuther

 

A2: Being in a room full of like-minded people is really inspiring. Ideas come more naturally in a conversation (or Twitter chat). #CMWorld

@Erin_E_Palmer

 

@tracibrowne Our #CMWorld 2014 networking opps are going to increase for that exact reason!

@CMIContent

 

A2: Meeting in person allows you to vet what you think you know from connecting with someone online. For better or worse! #CMWorld

@Steph_Montreuil

 

Q3: What content marketing pieces work best on-site for event organizers? Or as attendees, what appeals to you? #CMWorld

 

A2. Interaction and new ways to learn, but i think it will require more creativity: promote the networking & social aspects. #cmworld

@JennWaters1

 

I love that I can still participate with an event via hashtags if I am not able to attend in person; very valuable #CMWorld

@pamelamuldoon

 

@Hoovers Bwahaha!! I think we are all suffering from rough weather… it was so cold, I had to head to warmer temps #CMWorld

@lttlewys

 

@CMIContent I’m pretty much looking forward to see you guys organizing hangouts. You’ll get more results after that #cmworld

@MUmar_Khan

 

@NickKellet @lttlewys It rocks to finally get to meet in person those you’ve connected with over those hashtags #CMworld

@SFerika

 

@RyMontano Great one! Admittedly twitter is my fave, but need to make sure to be where our audience is as well. #CMWorld

@CMIContent

 

@tracibrowne @CMIContent Yes, it’s a form of introduction, you’re more familiar, then it becomes more personal. #cmworld

@MissMerrii

 

@NickKellet I’m here! #cmworld

@KyleAkerman

 

@Steph_Montreuil @cmcphillips This made me say “awwwww” 🙂 #cmworld

@atxcopywriter

 

A3 Your registration or greeting area is your hub to make people familiar with your event and any tools you are providing. #cmworld

@tracibrowne

 

@CMIContent I so wish I could come too #cmworld #sadtomissit

@NHowellsFW

 

A2: In person events can sometimes become physical manifestation of your #social networks, which is a cool thing to see/witness. #cmworld

@RyMontano

 

@atxcopywriter @cmcphillips it was awesome 🙂 #CMWorld

@Steph_Montreuil

 

@pamelamuldoon That’s one of my favourite things as well and being able to meet new people #CMWorld

@lttlewys

 

“@tracibrowne: A1 Twitter is great during the event because almost every event promotes a hashtag these days. #cmworld”

@BruteNow

 

A3 Have a way (event apps) for attendees to easy access more relevant content either from the sessions or related to them. #cmworld

@tracibrowne

 

A3 Plus…If you are using an event app you’ll have the bonus of knowing who is downloading what information for follow-up. #cmworld

@tracibrowne

 

@CMIContent A3: Tablets with content. The role of Interactive at trade shows: Excite. Connect. Engage. http://bit.ly/Mw1u2G #cmworld

@calliegallagah

 

@NickKellet But, but… don’t we all talk offline in hashtags and we are all huggers anyways, who shakes hands, anymore! #CMWorld

@lttlewys

 

A3 When exhibiting, love to have attendees answer a Q on video or via twitter to compile for post event content #cmworld

@SFerika

 

Q3 predefined hashtags, live twitter displays, clear digital signage indicating upcoming elements of the event #cmworld

@NHowellsFW

 

@calliegallagah @CMIContent Agreed! Tablets allow sales people immediate access to photos, videos and other content. #CMWorld

@andrea_ritchey

 

A3 We hand out print copies of downloadable resources. People love it! #printisaliveandkicking #CMWorld

@webber_karen

 

@AnatheaT @lttlewys Shaking someone’s hand? Who is this and what have you done with the real Brandie? #CMWorld

@Steph_Montreuil

 

A3. Hashtags! Best thing about my profession- being in your phone at an event isn’t rude! #cmworld

@eccushing

 

A3: Apps are helpful, having the event organizers be active in the hashtag during the event .#CMWorld

@lttlewys

 

A3 Gartner does a great job at their events getting the appropriate content in attendees hands based on session they attend #cmworld

@tracibrowne

 

@CMIContent You are right! We have to remember not everyone is on twitter. Even though they should be. 😉 #CMWorld

@RyMontano

 

@Steph_Montreuil @lttlewys Is Brandie a hugger? I haven’t had the pleasure of meeting her yet. 🙂 #cmworld

@AnatheaT

 

For our non-event planners/marketers – there are many on here. Be sure to let them know what you need from your events! #CMWorld

@CMIContent

 

A3: for the event hosts, hastags and giving access to content presented. attendee contact info helps too #cmworld

@angusmacaulay

 

A3: I doubt anyone would refuse a VIP welcome basket with a special invitation to attend a post-session gathering. #cmworld

@Hoovers

 

@Steph_Montreuil Lol!! Well, now that I don’t have to worry about touching people, I am back to hugging everyone!! @AnatheaT #CMWorld

@lttlewys

 

@AnatheaT she is 🙂 We need to get her to Ottawa 😉 @lttlewys #CMWorld

@Steph_Montreuil

 

@lttlewys YES! That also helps those of us who can’t make it feel like we can still follow along. #CMWorld

@Erin_E_Palmer

 

@webber_karen It sure is! We had a print chat a few weeks ago that echoed your sentiments! #CMWorld

@CMIContent

 

@Steph_Montreuil @lttlewys Yes we do. I’m a hugger too, Brandie! #HuggersUnite #cmworld

@AnatheaT

 

@KyleAkerman @Steph_Montreuil and makes it easier for the introverts to approach you! 🙂 #cmworld

@SFerika

 

@Hoovers Depends on the event, of course! Coming from Texas, that’s not always the case (also conference centers are often cold) #CMWorld

@atxcopywriter

 

@KyleAkerman continuing to connect AFTER the event is pretty cool too 😉 #CMWorld

@Steph_Montreuil

 

@Hoovers Ohh, that’s such a great idea!! I love events that put an added touch like that for attendees #CMWorld

@lttlewys

 

I love QR codes for distributing content at shows/events…I admit it…when done well they work #cmworld

@tracibrowne

 

@Natasha_D_G Brand a white label sunscreen. 🙂 ^SL #cmworld

@Hoovers

 

@SFerika yes – I keep forgetting that not everyone loves people like I do 😉 @KyleAkerman #CMWorld

@Steph_Montreuil

 

The event size paradox. Too small: not enough value. Too big: hard to meet – Fix is to pre-network & extend event horizon #cmworld

@NickKellet

 

@CMIContent @tracibrowne Yay! That’s my priority. It’s like you guys listen to feedback or something #cmworld

@atxcopywriter

 

A3: Authentic room drops seem to always be appreciated @events #cmworld

@mikemyers614

 

A3: Content distribution at shows is half the battle – valuable info has to be accessible and transition seamlessly post-show. #cmworld

@RebRuther

 

@AnatheaT @Steph_Montreuil I am in Phoenix, it’s 82. I will not being leaving anytime soon! Hugs for all this Summer! #ThawingOut #CMWorld

@lttlewys

 

@NickKellet disagree – the best event I’ve been to (#MisfitConf) was teeny tiny and will continue to be #CMWorld

@Steph_Montreuil

 

@atxcopywriter Exactly. Always have an emergency cardigan. Brrrrrr…. #cmworld

@Hoovers

 

A3 it’s great to give attendees ways to collaborate w/each other real time, be it white boards, conference app, or hashtags #cmworld

@SFerika

 

@lttlewys dude – that’s just mean, we’re buried under snow! @AnatheaT #CMWorld

@Steph_Montreuil

 

A3 exhibitors should have a way to put the content people are asking for in their hands immediately, not having to email them later #cmworld

@tracibrowne

 

Q4: What types of actions can you ask attendees to take at a trade show/event that will benefit your content marketing efforts? #CMWorld

 

@lttlewys Ok hashtags aren’t hugs! #cmworld

@NickKellet

 

Q3: if organisers live-tweet the event, it provides value to people who couldn’t make it and encourages them to remain involved #cmworld

@NHowellsFW

 

@NickKellet The only way to fix that is highly energized & coordinated event team, most events don’t create that long term strategy #CMWorld

@lttlewys

 

@CMIContent I liked the ones that were unique/interactive @ #CMworld 2013. Like the comic book from @kapost (I think) and the paper airpanes

@atxcopywriter

 

@SFerika Agreed. Great icebreakers! #cmworld

@MichaelMooneyy

 

@CMIContent A3: Phototainment through tools like @TapSnapShare. Draws people in and gives them value for hanging in the booth. #cmworld

@calliegallagah

 

@tracibrowne In the UK wifi at events is often poor, so we’ve had very limited success in terms of at-event downloads via QR #CMWorld

@webber_karen

 

@lttlewys And brits do like to handshake #cmworld

@NickKellet

 

@atxcopywriter @kapost Yes! Those were gone in an instant. Great content marketing tools! #CMWorld

@CMIContent

 

A4 One of the best things you can do is get people to sign up for updates, but give them choice of what they want to receive. #cmworld

@tracibrowne

 

Agreed, it needs to show those not there what they missed too! MT @RebRuther – A3: Content distribution at shows is half the battle #cmworld

@JennWaters1

 

A3: Any event organizer should be launching with a hashtag so people can interact (and ensure it’s unique!) #CMWorld

@Steph_Montreuil

 

Q4: Feedback #cmworld

@NHowellsFW

 

@webber_karen it’s terrible here too! #cmworld

@tracibrowne

 

@Steph_Montreuil Great to “see” you 🙂 #CMWorld

@KyleAkerman

 

A4 If they are going to c-level sessions don’t make them sign up for how-to content. Assure them it will be relevant to them. #cmworld

@tracibrowne

 

Q4: There are a ton of user-generated content opportunities– #cmworld

@MichaelMooneyy

 

A4: Set the table: People like to contribute & participate. Give them the chance and they will show up and contribute. #CMWorld

@Steph_Montreuil

 

@NickKellet not all of us 😉 #cmworld

@NHowellsFW

 

A4: Ask attendees to talk about the event! That’s the best sharing there is!! #CMWorld

@lttlewys

 

A4 I just came across a great service that helps with this in a fun way. It’s called Scratched http://www.scratchd.ca/#/home #cmworld

@tracibrowne

 

A4: Asking attendees for contact info is obvious, but give them a content benefit for signing up. Then follow through on it #cmworld

@angusmacaulay

 

@tracibrowne I have a hard time being present at an event, while also being very active on Twitter. Difficult balance to achieve #cmworld

@atxcopywriter

 

A3: Attendees also like guides to local events, what to do when not at the event #cmworld

@mikemyers614

 

A4: Give people an opportunity to contribute AND do something for them in return – that’s even better #CMWorld

@Steph_Montreuil

 

@Steph_Montreuil Nah, Steph, mean would be sharing a pic of the pool, that has great wifi! @AnatheaT #CMWorld

@lttlewys

 

A3: Event specific apps! Include your content within the app, plus don’t forget helpful content like agendas and speakers list. #cmworld

@RyMontano

 

@tracibrowne We really try to color code, label, and use great session descriptions so it is all relevant content. #CMWorld

@CMIContent

 

A4: Video testimonials (man on the street interviews); check-in on social media, post on LinkedIn #CMWorld

@JennWaters1

 

A4: Wondering if anyone has run a contest for the best/wackiest “commercial” for your brand (filmed in booth)? #cmworld

@Hoovers

 

@atxcopywriter I’m with you there…I almost never tweet when I’m at an event…can’t multi-task #cmworld

@tracibrowne

 

A4: Use it to uncover areas your content need to be more robust. What do attendees want to know? Does your content answer? #cmworld

@angusmacaulay

 

@CMIContent @atxcopywriter Aww thanks. We’ve found pieces that are playful but have a clear use to be the best #cmworld

@kapost

 

Have a charging station at your booth. Not everything needs to “sell,” give people a good experience outside product only. #cmworld

@calliegallagah

 

@atxcopywriter @tracibrowne Agree! #CMWorld

@cmcphillips

 

@CMIContent A3 #cmworld Digital + interactive, all the way. Has to be highly experiential – something we couldn’t get online from home.

@moveo

 

A4 you can ask them to take part in polling/surveys during sessions and on the trade show floor — makes great post event content #cmworld

@SFerika

 

@lttlewys #ImNotListening #lalalalala @AnatheaT #CMWorld

@Steph_Montreuil

 

A4 Sign a contract 🙂 Next best is agree to a date for a meeting/demo or sign up to newsletter #CMWorld

@webber_karen

 

I’d love to see a contest beforehand that gives someone the chance to earn tickets and live-tweet the event. #CMWorld #PickMe 🙂

@Erin_E_Palmer

 

Top popular tags webtech: 1^ #SMWNYC 2^ #cmworld 3^ #smtlive 4^ #Tech 5^ #SMW14

@top_webtech

 

A4: Break content up in share-able chunks…do the legwork for attendees! #cmworld

@RebRuther

 

@tracibrowne @atxcopywriter I love live tweeting events, usually end up in #TwitterJail the first day!! #CMWorld

@lttlewys

 

@tracibrowne such a struggle! Roll on hyperconnectivity…. #cmworld

@webber_karen

 

@calliegallagah That’s like a gold mine at events! #CMWorld

@CMIContent

 

A4: in terms of event promo: Ask people to contribute/promote and offer special benefits. Exclusive sessions, lunch w/ influencer #CMWorld

@Steph_Montreuil

 

Re: labeling sessions…everyone thinks they are “advanced” and no one admits to being a “Novice” it’s a challenge #cmworld

@tracibrowne

 

@SFerika Love this! Arm your sales folks with iPads to record survey results in the booth. #cmworld

@Hoovers

 

I attended ConFab in Mpls last June; power strips in every room; every row; it was amazing & awesome! #CMWorld

@pamelamuldoon

 

@calliegallagah Yes, always amazing how people crowd around the outlets/chargers at events #cmworld

@mikemyers614

 

Anyone remember the hashable SXSW contest – that was highly effective for them to launch brand #cmworld

@NickKellet

 

A4: Crowdsourced content – status, photo, audio. Make it into a scavenger hunt that gathers user content to use later via social. #cmworld

@calliegallagah

 

@pamelamuldoon We had power strips in the first few rows of each room at #CMWorld 2013. Everyone moved to the front of the room!

@CMIContent

 

Every exhibitor should have charging stations in their booth…I’ll talk to anyone for a 10 minute charge 😉 #cmworld

@tracibrowne

 

@Hoovers and share the results real time on a screen! #cmworld

@SFerika

 

A4: Easy, let people interact with your product or experience your companies service. Look for feedback and listen to suggestions! #CMWorld

@RyMontano

 

@tracibrowne That’s a real interesting point. Something to take back to our team! #CMWorld

@CMIContent

 

A4: Persona development! What better way to understand your audience, than talking face-to-face? *set goals ahead of time #cmworld

@MichaelMooneyy

 

@NickKellet Lol!! I do, of course, I was on the team 😉 #CMWorld

@lttlewys

 

Crowdsourcing is awesome, you just need to be careful not to divide people’s attentions in too many directions. Have one ask. #cmworld

@NickKellet

 

Great idea! And add to the #showdaily. MT @Erin_E_PalmerContest that gives someone chance to earn tickets & live-tweet the event. #CMWorld

@JennWaters1

 

Q5: Events & trade shows are a good opportunity to crowdsource. What examples do you have of effective crowdsourcing? #CMWorld

 

@Hoovers I used to market the @NatProdExpo trade show. This booth was incredibly popular: http://www.youtube.com/watch?v=l46xHLkMrP4 #cmworld

@andrewjcoate

 

A4: Attendees are already contributing thru the live tweet. Go thru archive and curate the best ideas into stories. #cmworld

@ScottLum

 

@calliegallagah That’s a great idea! 😀 -dc @webber_karen #cmworld

@ReferralCandy

 

A5 Love crowdsourcing at shows. You could crowd source topics for in-booth presentations. #cmworld

@tracibrowne

 

@lttlewys @tracibrowne @atxcopywriter I’m big on live tweeting events too– keeps me focused + helps me generate ideas #cmworld

@SFerika

 

Barco have a Belgian beer stand at HIMMS – very effective at getting people to engage #cmworld

@NHowellsFW

 

A5 doesn’t have 2B high tech – QuickMobile did this at PCMA – attendees wrote on an acrylic wall what they wanted in an event app #cmworld

@tracibrowne

 

What %age of event attendees do you think are on Twitter and active. Very small in my experience #cmworld

@NickKellet

 

@SFerika @Steph_Montreuil I was introvert most of my life. But have changed my ways 🙂 #cmworld

@KyleAkerman

 

@CMIContent Excellent idea for getting folks to sit in the front rows! Nice! #CMWorld

@pamelamuldoon

 

A5 Why not crowdsource new features for your product/service? Create a content/teams and present the winners at the show #cmworld

@tracibrowne

 

NEW: “You Are What You Read: Understand your content and you will understand your customers” http://www2.idioplatform.com/l/20742/2014-02-18/73h3c #cmworld

@98rosjon

 

@ScottLum That’s a great resource for us. Gives us a chance to not only curate, but to find customer needs and interests. #CMWorld

@CMIContent

 

@CMIContent A5 I loved @crestodina’s crowd sourced #contentmarketing yearbook #CMworld

@SFerika

 

A5 Have your customers choose who they want to meet in your booth. #cmworld

@tracibrowne

 

@tracibrowne Excellent point. #cmworld

@AnatheaT

 

@pamelamuldoon Not that you needed much wooing into the front of the room. But some do! #CMWorld

@CMIContent

 

@Steph_Montreuil Yes! Harder to keep up the momentum generated at event. But definitely worth it! #cmworld

@KyleAkerman

 

@KyleAkerman absolutely! #CMWorld

@Steph_Montreuil

 

A5: Asking the questions on multiple channels in multiple ways is great way to crowdsource #CMWorld

@lttlewys

 

@webber_karen @tracibrowne But good WiFi is so important! #CMWorld

@atxcopywriter

 

@tracibrowne so much fun – he has a blog post about it @SFerika @CMIContent @crestodina #CMWorld

@Steph_Montreuil

 

@NickKellet I’d agree with that – don’t know a %age. It’s the usual suspects when you attend the same events. #CMWorld

@cmcphillips

 

If you can be the broker of connections you will leave the event a hero. Always be connecting. #cmworld

@NickKellet

 

@CMIContent The best and effective examples of effective crowdsourcing are the events like #smx, #mozcon #brighton and etc.. #CMWorld

@MUmar_Khan

 

@Steph_Montreuil @tracibrowne @CMIContent @crestodina http://www.slideshare.net/orbiteers/yearbook-28420525 Take a look! #cmworld

@SFerika

 

@NickKellet @SFerika @crestodina That yearbook was the best! #CMWorld

@CMIContent

 

@tracibrowne I think personalized followups can be really powerful too. You have to have a good memory or take good notes though #cmworld

@atxcopywriter

 

@CMIContent True; I’m one of those darn extroverts that luv to be w/people and right in front when I can. 😉 #CMWorld

@pamelamuldoon

 

@SusynEliseDuris Susyn! #CMWorld

@CMIContent

 

Q5 I saw a digital graffiti wall used to crowdsource ideas at an event – very interesting, and great post-event pictures #cmworld

@NHowellsFW

 

@cmcphillips Most attendees are like muggles – they have no visibility of the Twitter exchange at an event #cmworld

@NickKellet

 

#cmworld I think we need to scrap our lovely stand and just stick a branded charging station there instead haha @webber_karen

@corner_natalie

 

A5: Do a post or story where 5 people with different jobs go to the same lecture and have them each write about their takeaways #CMWorld

@Erin_E_Palmer

 

@SFerika aw – I even signed talking about all the awesome connections 🙂 <3 @tracibrowne @CMIContent @crestodina #CMWorld

@Steph_Montreuil

 

@atxcopywriter In theory yes…but so few exhibitors actually do personalized follow-up #cmworld

@tracibrowne

 

Events and conferences are the gateway to content marketing – so many passionate fans sharing and hungry for ideas #cmworld

@ScottLum

 

@CMIContent A4: Anything that will help you understand them better. What are their needs/problems? Tactics that have worked or not? #CMWorld

@atxcopywriter

 

Everyone you meet is a source of content – @crestodina’s yearbook proved that at last year’s #cmworld

@NickKellet

 

@NickKellet The Sydney event has a very, very small % of tweeters during event. #CMWorld

@CMIContent

 

I have made super awesome connections (like @stevegarfield) from live tweeting at events. Not everyone on twitter is active #CMWorld

@Steph_Montreuil

 

Q6: Instagram/Vine & visual channels are popular at events & shows. How can you repurpose these materials post-event? #CMWorld

 

A6 Twitter walls are so last year. Now it’s all about showcasing attendee pictures and videos. #cmworld

@tracibrowne

 

@NickKellet @cmcphillips agree– which is why it’s good to have hashtag content on screens around venue to inspire participation #cmworld

@SFerika

 

@calliegallagah Yes! Providing something useful in a practical is never a bad idea #cmworld

@atxcopywriter

 

You go to events with a camera, an audio app & a video camera (aka a smartphone). Are you maximising opportunity? #cmworld

@NickKellet

 

A6 Feature them at the event but then create a space for it to live online so people can share it for WOM marketing. #cmworld

@tracibrowne

 

@CMIContent Have y’all figured out why that is?? It’s kinda a bummer, really curious about the Sydney event! #CMWorld

@lttlewys

 

A6: repurpose, embed, expand. If content was great the 1st time around, it’s worth re-purposing, re-promoting to new people #CMWorld

@Steph_Montreuil

 

A6 Then use those pics and videos to help market your next event. Show people how great it is in the attendees’ words. #cmworld

@tracibrowne

 

Q6 make sure you use decent quality images if you go for crowdsourced visuals (and respect copyright, of course)! #cmworld

@NHowellsFW

 

@tracibrowne i.e. by using @rebelmouse or similar? #cmworld

@SFerika

 

So true! MT @ScottLum Events & conferences are the gateway to content marketing. So many passionate fans sharing & hungry for ideas #cmworld

@JennWaters1

 

I think best way to get someone’s attn is to be consistent pre-conf, during conf, post-conf with same theme/concept. It works well. #cmworld

@SusynEliseDuris

 

@SFerika not everyone has seen a twitter wall yet – we’re early adopters, still value there @tracibrowne @rebelmouse #CMWorld

@Steph_Montreuil

 

@NHowellsFW Most events will include a statement saying they will use pics in marketing #cmworld

@tracibrowne

 

@lttlewys I think it’s just the business mindset. They’re there to listen and learn, and don’t multitask. It sounds wonderful! #CMWorld

@cmcphillips

 

@tracibrowne Do both – photo walls add visual interest but Twitter walls share ideas #cmworld

@ScottLum

 

A6: Use them in future posts, create albums on FB, Pinterest, share them out.. ask peoples help in tagging #CMWorld

@lttlewys

 

@tracibrowne It’s so valuable to know what you’re good, and what you still need to learn. #CMWorld

@atxcopywriter

 

@Steph_Montreuil @SFerika @tracibrowne @rebelmouse We have great ideas for this at #CMWorld 2014!

@CMIContent

 

Event organizers set the tone & culture of the event – teach people to follow hashtags if you need to. Don’t assume. #cmworld

@NickKellet

 

@Steph_Montreuil @tracibrowne @RebelMouse also not all of us are creating visual content when we’re at the event #cmworld

@SFerika

 

@NickKellet @tracibrowne Twitter walls sincerely bother me if they are next to the speaker. In the exhibit hall is fine. #cmworld

@JoePulizzi

 

Having trouble keeping up here! #cmworld

@tracibrowne

 

. @ScottLum agreed. I think meetups and events are fundamental to building strong online communities too #CMworld

@Hassanmirza

 

@cmcphillips I’ve been to conferences where you’re not allowed, it’s kind of liberating 😉 @lttlewys #CMWorld

@Steph_Montreuil

 

@SFerika good point! @tracibrowne @RebelMouse #CMWorld

@Steph_Montreuil

 

 

 

@tracibrowne I prefer curated Twitter Walls – only good ideas are exposed on big screen rather than aggregate feed #cmworld

@ScottLum

 

A6: Capitalize in the organic value of content creation! Integrate visuals into future content, build upon content…be prolific! #cmworld

@RebRuther

 

@Steph_Montreuil #CMWorld Agree – plus people still want to see all they might have missed..

@TSNN_com_US

 

A6: Pre-plan content for after the event. Ask questions around topics in your upcoming editorial calendar and film the responses. #CMWorld

@Erin_E_Palmer

 

@CMIContent @Steph_Montreuil @tracibrowne @rebelmouse can’t wait to see what you have in store for us! #cmworld

@SFerika

 

@SusynEliseDuris Right. We don’t only want attendees at our events, we want our community throughout the entire year. #CMWorld

@CMIContent

 

A5 @tracibrowne the ideas we got were amazing too! Not only gives you new info, but also confirms validity of your ideas/plans #cmworld

@QuickMobile

 

@TSNN_com_US yes – that darn fear of missing out 🙂 #CMWorld

@Steph_Montreuil

 

A6: What about asking social communities to vote on the photo/video that most makes them want to attend next yr? #cmworld

@Hoovers

 

There are now good platforms that create visuals from the tweets…and curation is always good #cmworld

@tracibrowne

 

@tracibrowne But it’s not just about “adv” vs “beg,” but who is the session for? Relevant to small business or just enterprise? #CMWorld

@atxcopywriter

 

 

@CMIContent @pamelamuldoon It worked on me. Also @crestodina has trained me to sit up front at events 🙂 #cmworld

@KyleAkerman

 

@tracibrowne true, though I’ve been to a couple that haven’t and have had subsequent problems #cmworld

@NHowellsFW

 

Why not? A pic posted to Twitter or FB having fun at conf, etc. is all it takes @SFerika @Steph_Montreuil @tracibrowne @RebelMouse #cmworld

@SusynEliseDuris

 

We (the tech bubble early adopters) need to work harder to bring people a live events with Twitter feeds experience #cmworld

@NickKellet

 

A5: ABC “Always Be Connecting” If you or your company can’t help a potential customer connect them to someone who can. #cmworld

@RyMontano

 

@JoePulizzi @NickKellet @tracibrowne I was just going to say that you didn’t like them! We always love a Joe cameo on our #CMWorld chats!

@CMIContent

 

@Steph_Montreuil I’ve been to those, too.. those events are totally differ culture. And, pretty awesome!! @cmcphillips #CMWorld

@lttlewys

 

@tracibrowne #cmworld Its like having a whole big camera crew out there on your event floor! love that!

@TSNN_com_US

 

@JoePulizzi @NickKellet @tracibrowne agree that a twitter wall next to a speaker is very distracting #cmworld

@SFerika

 

@JoePulizzi Agreed – location of the Twitter wall is important so they don’t distract from the content in the room #cmworld

@ScottLum

 

@lttlewys I cannot wait for Misfit!! @cmcphillips #CMWorld

@Steph_Montreuil

 

@lttlewys agree. Casting more nets can bring in more fish! #cmworld

@karrabarron

 

@lttlewys Yes! I was at an event yesterday where they had a Twitter wall and a hashtag but none of the organizers were tweeting. #cmworld

@AnatheaT

 

@NickKellet Yes and remember that adaptation to the digital world is slow, slower than us Geeks understand #CMWorld

@lttlewys

 

Agree! MT @pamelamuldoon: I love that I can still participate with an event via hashtags if I am not able to attend in person #CMWorld

@lindadessau

 

@JoePulizzi @tracibrowne I know that your view! That gets passed onto attendees. Who is event for? Speaker or attendee? #cmworld

@NickKellet

 

Q7: Many of us strive for the “IRL” at events & trade shows. How can content mktg play a role in this human interaction? #CMWorld

 

A5 I also have to remind myself I’m old…the younger gens love all the Instagram/Vine/Twitter stuff #cmworld

@tracibrowne

 

@AnatheaT @lttlewys woof. That makes me cringe #cmworld

@eccushing

 

@KyleAkerman @SFerika @Steph_Montreuil You can do that? I thought it was ingrained #cmworld

@atxcopywriter

 

@AnatheaT *facepalm* That makes me crazy!! Seriously, why even bother… #CMWorld

@lttlewys

 

@tracibrowne but there should be aggregate feed maybe on another monitor? Let’s face it, people like to see themselves on TV! #cmworld

@SusynEliseDuris

 

A7 Every company has rock stars & content marketing gives them an audience. The event is where the audience gets to meet them. #cmworld

@tracibrowne

 

@SFerika @CMIContent @crestodina Here’s the yearbook for those who have not viewed it. http://www.orbitmedia.com/blog/meet-event/ #cmworld

@KyleAkerman

 

@SFerika @JoePulizzi @tracibrowne I get as much value from the crowd as I do from the speaker. Blogs post / comments analogy. #cmworld

@NickKellet

 

A7: Make the content the main attraction. Gotta love book readings/signings. #cmworld

@Hoovers

 

@CMIContent @JoePulizzi @NickKellet @tracibrowne There’s also a risk that someone tweets inappropriately…yikes! #cmworld

@mikemyers614

 

A7: Create opportunities for collaboration. If you enable people, and give them a space, they will jump in #CMWorld

@Steph_Montreuil

 

@pamelamuldoon @CMIContent You know what worked for me? Broken glasses on day 1. Front row for every session the rest of the conf #cmworld

@atxcopywriter

 

@SusynEliseDuris @tracibrowne Agree. TV or any channel for that matter. It’s also important for us to recognize/appreciate them. #CMWorld

@CMIContent

 

@SusynEliseDuris @Steph_Montreuil @tracibrowne @RebelMouse I write a lot more than I post photos at events #cmworld

@SFerika

 

A7 Forget sales/marketing people @ events. The attendees want to meet the engineers & the “nerds” who’ve been creating content #cmworld

@tracibrowne

 

#cmworld Storify is a great tool for curating live event content

@Hassanmirza

 

People should huddle to the front of an event – more social – let sparks fly #cmworld

@NickKellet

 

Online and offline should be seamless. That’s what we strive for. I consider online just as real life as offline. #cmworld

@CTrappe

 

A7: Like the idea of having an event within an event, connecting showgoers & off-site experts. #cmworld

@Hoovers

 

@NickKellet It’s for both, Nick!! Twitter wall needs to be informative w/o detracting from live event @JoePulizzi @tracibrowne #CMWorld

@lttlewys

 

A7 At IBM’s events there R huge long lines 4 attendees to get a Redbook signed by the authors what about Microsoft @scottlum? #cmworld

@tracibrowne

 

.@NickKellet Using of the splash slide, displayed between talks, can be a great way to get people to use the event’s hashtag. #cmworld

@muloka

 

@mikemyers614 @CMIContent @JoePulizzi @tracibrowne That’s life. Are we going to apply limitations and control freedom of speech? #cmworld

@NickKellet

 

@CMIContent #CMWorld A7: Content Mkgt can “reel in” the ones who want to experience “In Real Life”

@TSNN_com_US

 

@Steph_Montreuil I’m an enabler, Steph!! I like it when events make it easy for me 😉 #CMWorld

@lttlewys

 

@tracibrowne Not to keep touting #CMWorld, but we took so much of that into account when selecting 2014 speakers.

@CMIContent

 

Yep – I agree I get as much joy seeing the crowd interaction as much as seeing a good speaker. Makes it a 360 experience. #cmworld

@SusynEliseDuris

 

A7: A Google+ hangout at the show, connecting on-site & off-site experts. #cmworld

@Hoovers

 

@NickKellet @tracibrowne I’ve heard more complaints from attendees than speakers about a twitter wall. #cmworld

@JoePulizzi

 

@lttlewys if the organizers enable, makes it easier for attendees to lift their hand and say “I will” #CMWorld

@Steph_Montreuil

 

My suggestion: Offer value in Tweets during events. What’s something unique you can say? #cmworld

@CTrappe

 

@JoePulizzi @tracibrowne That works for those who do. It does not bring more people to the experience #cmworld

@NickKellet

 

@Hassanmirza It sure is – we had some great ones at our event, and have seen it work well for others. #CMWorld

@CMIContent

 

@lttlewys @eccushing Yep. It was a four-hour event (for Ottawa families) and they tweeted twice. I tweeted more than them! #cmworld

@AnatheaT

 

@CMIContent A7 use your content marketing as conversation starters + give attendees ways to find others w/similar interests #cmworld

@SFerika

 

@SusynEliseDuris I don’t think it’s an either/or situation…give people options #cmworld

@tracibrowne

 

@NickKellet #cmworld like the way you phrased that!

@TSNN_com_US

 

@Steph_Montreuil @cmcphillips @lttlewys I’d get the shakes if I couldn’t tweet at an event! #cmworld

@carmenhill

 

As someone who hasn’t attended a conference (let the public shaming begin), I’d love to know your success stories from attending #CMWorld

@Erin_E_Palmer

 

@JoePulizzi I find that puzzling… If the wall is to the side it shouldn’t distract audience & speaker can’t see it @tracibrowne #CMWorld

@Steph_Montreuil

 

A7: Share insight from presentations – encourage post-session discussions, break-outs – meet other delegates this way @CMIContent #cmworld

@SharonMc

 

@SFerika @Steph_Montreuil @tracibrowne @RebelMouse Yep, true – it is better for some to live tweet/blog – a really cool idea #cmworld

@SusynEliseDuris

 

@CTrappe I use it a lot for note-taking, myself. Then hopefully others will find those tweets useful. #CMWorld

@cmcphillips

 

@carmenhill lol! It definitely depends on the type of event 😉 @cmcphillips @lttlewys #CMWorld

@Steph_Montreuil

 

A6 create a post-event contest where attendees vote on their fave photo & video. Keeps community and WOM alive. #cmworld

@karrabarron

 

A7: Don’t overlook quirky moments during events. Tweet them, snap a photo/video. Lends flavor to the event. #cmworld

@Hoovers

 

@Hoovers did that at a big industry trade show; was esp great for our non attending marketing employees to get a glimpse #cmworld

@SFerika

 

@NickKellet It’s our job as conference producers to give the best possible experience. If we listen to attendees, than no wall. #cmworld

@JoePulizzi

 

@atxcopywriter Yikes! Not the best way to have to sit in the front row…but hopefully it was a blessing in disguise! @CMIContent #CMWorld

@pamelamuldoon

 

@tracibrowne Options are good, agreed. A 360 degree experience is best. #cmworld

@SusynEliseDuris

 

I’ve made great connections at @UnitedWayCLC, other conferences b/c of Twitter. Those connections wouldn’t have happened w/o. #cmworld

@CTrappe

 

A7: Content marketing is great because it’s scalable. Events are awesome because they deepen those relationships #cmworld

@ScottLum

 

@carmenhill @Steph_Montreuil @cmcphillips @lttlewys Ha – yes! I wouldn’t know what to do with myself. #CMWorld

@cmcphillips

 

@SFerika Did you do it on the exhibitor floor? Was wondering about noise. #cmworld

@Hoovers

 

Amen, brother! MT @NickKellet: Everyone you meet is a source of content #cmworld

@SusynEliseDuris

 

@CMIContent @pamelamuldoon It caused me to head to the front of the room! 🙂 #cmworld

@SFerika

 

I just don’t see what problem a twitter wall solves…or how it benefits…but I’m opinionated that way 😉 #cmworld

@tracibrowne

 

Q8: What are some opportunities event attendees have to create great content marketing when at in-person events? #CMWorld

 

@Hoovers without context that tweet was awesome 😉 What was @SFerika doing on the show floor?? #cmworld

@Steph_Montreuil

 

@atxcopywriter @pamelamuldoon Did that happen last yr at #CMWorld? I wish you would have told someone! I could have helped.

@cmcphillips

 

Thanks oodles everyone, scooting a bit early!! #CMWorld

@lttlewys

 

A8 so many opps! Sessions! Take notes and then create content that gives your opinions on what was presented. #cmworld

@tracibrowne

 

@Hoovers we did it in our booth on the floor; a little noisy but not unbearable #cmworld

@SFerika

 

A8 Sessions! Write down every question the audience asks and you’ll have content for months answering them. #cmworld

@tracibrowne

 

@cmcphillips @carmenhill @Steph_Montreuil Y’all have a great day and stay warm!! #CMWorld

@lttlewys

 

@lttlewys Thanks, Brandie! Have a good one! #CMWorld

@CMIContent

 

@Steph_Montreuil Agreed…you think it wouldn’t detract…but in most cases, in my experience, it does. #cmworld

@JoePulizzi

 

No action replays for you #cmworld @KICKASSCARLEEN @NickKellet I am so fricken bad at capturing/sharing the moment

@NickKellet

 

A8 Interview thought leaders at the event for blog posts, podcasts, videos. every can do this attendees/exhibitors/organizers #cmworld

@tracibrowne

 

@Steph_Montreuil @Hoovers ahahahaha Google hangout…not break dancing 😉 #cmworld

@SFerika

 

A8 Requesting an interview is a great way to get to meet people you want to connect with. It makes it all about them not you. #cmworld

@tracibrowne

 

@AnatheaT @lttlewys that’s terrible community and event management. Oof. #cmworld

@eccushing

 

@tracibrowne Increases engagement, sometimes events offer prizes for most tweets, etc. Great for branding event. #CMWorld

@CMIContent

 

A8: recap posts, interviews with attendees & speakers, pictures, live tweets, SO MANY! That’s why imperative that Hashtag is known #CMWorld

@Steph_Montreuil

 

@SFerika @Hoovers darn 😉 #CMWorld

@Steph_Montreuil

 

If your social stream offers additional value at events, it can be easier for others to approach you. #cmworld

@CTrappe

 

@tracibrowne But, if people are looking for their tweets and only 1/2 listening, it takes away from session and learning. #CMWorld

@CMIContent

 

Q8: Each session can be expanded content throughout the year. Speakers can become your SMEs pre & post event. #cmworld

@ScottLum

 

A8: Event content idea – slideshow: “top 10 quotes at XYZ show.” Meaty content; little time investment. #cmworld

@Hoovers

 

@JoePulizzi @NickKellet @tracibrowne Especially if someone tweets negative things about the current speaker 🙂 #cmworld

@KyleAkerman

 

A8: Write blog posts; contribute to their company’s newsletter/meetings w/ new ideas and share where they learned them. #CMWorld

@JennWaters1

 

@tracibrowne what about @SocialWally? Combines other social networks – not just Twitter #cmworld

@karrabarron

 

A8 Event organizers should definitely be aggregating all the event chatter via Storify or something similar #cmworld

@tracibrowne

 

@JoePulizzi I’ve made great connections because of a wall, e.g. making an effort to find someone because of their tweets/ideas #CMWorld

@Steph_Montreuil

 

A8: Maybe underappreciated, but reviews of sessions/breakouts give event attendees a voice, a way to create content #cmworld

@mikemyers614

 

Blatant promotion: I have interviewed #CMWorld speakers on @CM360Radio weeks prior to the conf; build exposure, content, etc..

@pamelamuldoon

 

A8: Aggregate content, outline speaker presentations, cover ‘hot’ topics – act like an event journalist. #cmworld

@RebRuther

 

A8: This Twitter chat is a perfect example of an event keeping the community engaged sharing ideas year-round #cmworld

@ScottLum

 

@CMIContent @tracibrowne also good when you’re at a loose end and don’t want to stare into space while waiting for someone 😉 #cmworld

@NHowellsFW

 

@karrabarron there are a lot of different companies out there doing this #cmworld

@tracibrowne

 

@Hoovers That’s a great idea. Especially when we have REALLY smart attendees and speakers. #CMWorld

@CMIContent

 

A8: My notes from events often provide inspiration for blog posts. My live Tweets therefore act as a prelude to later blog posts #CmWorld

@KDADouglas

 

@ScottLum #cmworld great point Scott!

@TSNN_com_US

 

@JoePulizzi I do totally get how if your audience has already said they dislike them it would be a bad idea to have them… #serve #CMWorld

@Steph_Montreuil

 

@Steph_Montreuil Fair enough…it’s tough to please everyone. I love it in the exhibit halls, just not next to the speaker #cmworld

@JoePulizzi

 

@KyleAkerman @JoePulizzi @NickKellet @tracibrowne Yes, a risk. #cmworld

@mikemyers614

 

@ScottLum Does it only have to be speakers that are SMEs? There are some great attendees who have wealth of info that can be SME. #cmworld

@SusynEliseDuris

 

@CMIContent You can even do the slide design pre-show. #cmworld

@Hoovers

 

@Steph_Montreuil That’s also why I prefer having a static event hashtag that persists versus a new one each year #cmworld

@SFerika

 

@lttlewys we will try. Don’t get a sunburn 😉 @cmcphillips @carmenhill #CMWorld

@Steph_Montreuil

 

The great twitter wall debate taking place now on #cmworld

@tracibrowne

 

A8: In my experience it’s been to get the speakers on board. If they’re tweeting about the conference- your audience will. #cmworld

@tonya_mcgee

 

@atxcopywriter @SFerika @Steph_Montreuil It has not been easy to change. Taking improv classes has made a HUGE difference. #cmworld

@KyleAkerman

 

@SFerika yes – I prefer those as well #CMWorld

@Steph_Montreuil

 

A8: Most events people are focused on producing IRL experience. Bring in content people to build content strategy #cmworld

@ScottLum

 

@KyleAkerman I would love to try that!! (even though I’m already an extrovert!) @atxcopywriter @SFerika #CMWorld

@Steph_Montreuil

 

My job has shifted from podium shots for editorial to fun shots with attendees for the CM. LOVE IT! #cmworld

@Burkartphoto

 

@tonya_mcgee Agree. We arm speakers w/tools to promote the event & make it easy for them. If they do, our customers/audience will. #CMWorld

@CMIContent

 

I took an improv class…scariest and best thing I ever did @KyleAkerman @atxcopywriter @SFerika @Steph_Montreuil #cmworld

@tracibrowne

 

@Burkartphoto That’s so great! What have you seen from that switch? #CMWorld

@CMIContent

 

Usually the small details make a big difference: Twitter handles on badges, every slide of Preso to increase engagement #CMWorld

@pamelamuldoon

 

A8: Write quick blog posts that highlight great content shared at events, aha! moments, speakers – share link @CMIContent #cmworld

@SharonMc

 

Have to run to a meeting, but please tweet me later with your conference success stories. I need leverage to get buy-in 🙂 #CMWorld

@Erin_E_Palmer

 

From exp – improv is damn hard. But can be fun. @tracibrowne @KyleAkerman @atxcopywriter @SFerika @Steph_Montreuil #cmworld

@SusynEliseDuris

 

 

A8: You can do a quick video giving commentary and thoughts on a seminar session that may be relevant to your audience #cmworld

@KDADouglas

 

Q9: What are some tips for event organizers who want to capture info from an in-person event and repurpose it? #CMWorld

 

@tracibrowne Upcoming topic? The great Twitter wall smackdown. Who will win? Only on #cmworld

@ScottLum

 

I love using these shots in showdailies! MT @BurkartphotoMy job has shifted to fun shots with attendees for the CM. LOVE IT! #cmworld

@JennWaters1

 

@Erin_E_Palmer Will do, Erin! I just made a note to tweet you the transcript. Have a good one – thanks for stopping in! #CMWorld

@CMIContent

 

@SusynEliseDuris good to break through fears, step out of comfort zone & grow @tracibrowne @KyleAkerman @atxcopywriter @SFerika #CMWorld

@Steph_Montreuil

 

A9 Record the sessions (Make sure it’s in speaker contract) and make available on demand. #cmworld

@tracibrowne

 

A9 Have your speakers write an article summarizing the content of their session and drip them out throughout the year. #cmworld

@tracibrowne

 

@CMIContent A8: Give the tips to the attendees & tell them how did you create this content. Brainstorm them with more tips & tricks! #cmworld

@MUmar_Khan

 

A9 Hire some live bloggers or reporters/writers to capture the content and trickle it out throughout the year. #cmworld

@tracibrowne

 

A9: have community members do the capturing. They’ll get more relevant and intimate moments/photos/content #CMWorld

@Steph_Montreuil

 

A8: Share pictures from event on Instagram – include captions that highlight useful insight, strategies @CMIContent #cmworld

@SharonMc

 

@tracibrowne Sounds like we’re doing some good things! Need to reread the transcript afterwards to find some more ideas. #CMWorld

@CMIContent

 

Doing standup is scariest. Watch the film Punch Line to see. @Steph_Montreuil @tracibrowne @KyleAkerman @atxcopywriter @SFerika #cmworld

@SusynEliseDuris

 

A9: Be an event journalist, have recorders/cameras (your smartphone) ready to capture thoughts & images at all times. #cmworld

@RebRuther

 

@CMIContent A8: There’s so much to learn, it should be easy to turn some of those lessons into content. #CMWorld #obviousanswer

@atxcopywriter

 

A9: What do you do with your PowerPoint archive? Great stories can be told behind each deck. SlideShare them & develop. #cmworld

@ScottLum

 

A9: Know the type of content you want and ask for it. People like to help – if they know what to do they’ll contribute #CMWorld

@Steph_Montreuil

 

A9 If people are writing about your event share those posts on your event website…they’ll appreciate the exposure #cmworld

@tracibrowne

 

A9: Be creative. Add videos to show daily highlights issues; photos of crowds; recap social media, & sell a sponsorship for it. #CMWorld

@JennWaters1

 

@SusynEliseDuris I have friends who do it, I could never! @tracibrowne @KyleAkerman @atxcopywriter @SFerika #CMWorld

@Steph_Montreuil

 

A9: Know in advance what types of topics you want to cover after the event so you can tune in closely for supporting content. #cmworld

@RebRuther

 

A9: Have a Facebook page for your event–and allow attendees to post on it. (Surprised how many don’t do this.) #cmworld

@Hoovers

 

@CMIContent video if you can. I write down the time (10:32 a.m.) of something I want to remember and then go back to those times. #cmworld

@tonya_mcgee

 

@cmcphillips @pamelamuldoon It did. Wasn’t a huge issue, just meant sitting in the front row and people being kind of blurry 🙂 #CMWorld

@atxcopywriter

 

A9 Get a video camera and ask everyone, what did you like, what didn’t you like and what do you want to see next year. #cmworld

@tracibrowne

 

@tracibrowne How long do you think event content lasts? If it’s evergreen then it’s OK? #CMWorld

@CMIContent

 

I think @Tracibrowne needs to do a @CMIcontent post on tips for conducting successful events! #cmworld

@SusynEliseDuris

 

@CMIContent But if it’s evergreen it’s likely it’s something they could have gotten elsewhere…hmmmm #cmworld

@tracibrowne

 

A9: Event organizers need to capture moments by crawling the Web for attendee content. #cmworld

@Hoovers

 

@KyleAkerman @Steph_Montreuil And it makes future events so much more fun too 🙂 #cmworld

@KDHungerford

 

@CMIContent Community engagement! People want their pic taken for twit feed. Also a slide show for before sessions. #cmworld

@Burkartphoto

 

@KDHungerford very true 🙂 @KyleAkerman #CMWorld

@Steph_Montreuil

 

@CMIContent A9: TWEET the key takeaways, provide FREE video/audio of the event to gain LOYAL followers and provide VALUE #CMWorld

@eddieyoon_

 

@tracibrowne also ensure the contract allows you to create derivative content (i.e. infographics, SlideShares, list.ly, blog posts) #cmworld

@SFerika

 

@KDADouglas nice! I know someone who uses Twitter as his note-taking tool when he’s at events, then refers back to write blog posts #cmworld

@karrabarron

 

I love when sessions open Q&A to the entire room…audience members likely have answers too! @SusynEliseDuris #cmworld

@tracibrowne

 

@tracibrowne Right. We try to publish ours shortly after our events. #CMWorld

@CMIContent

 

@Burkartphoto – A show i was at last week did the slide show, attendees loved it, wanted copies of the photos they saw! #CMWorld

@JennWaters1

 

@tracibrowne have only checked SocialWally in-depth. Any other you think stand out/do it better (if u HAD to have a tweet wall)? #cmworld

@karrabarron

 

@tracibrowne We’ll get with @MicheleLinn on this! Traci, I’ll give her your email addy. #CMWorld

@CMIContent

 

A9 For my conferences I had a web page where we posted all blogs about our event…good and bad #cmworld

@tracibrowne

 

.@tracibrowne Yes I’ve seen these videos included in promos for future events, works well #CMWorld

@KDADouglas

 

Q10: What are some examples of trade shows/events that excel in content marketing? #CMWorld

 

@tracibrowne – I missed your answer to how long after event you can use content @CMIContent #cmworld

@SusynEliseDuris

 

A10 Not to suck up, but #CMWorld does a good job. The NSSF’s SHOTShow and IMTS are two other shows that do a great job.

@tracibrowne

 

@tracibrowne The blogs were good and bad, or your web page was good and bad? #CMWorld

@CMIContent

 

A10: #SOBCon does a great job at tapping past attendees & speakers for content. Already started for their June event. #CMWorld

@Steph_Montreuil

 

@tracibrowne Suck up all you’d like! Really! #CMWorld

@CMIContent

 

@CMIContent the blogs…we posted criticisms…we also posted our survey results in full #cmworld

@tracibrowne

 

A10 These shows put the emphasis on how you’ll benefit by attending. They also use the voice of past attendees to convince. #cmworld

@tracibrowne

 

@tracibrowne That’s great. People will find the criticisms, why not include them and learn from them? #CMWorld

@CMIContent

 

A10 The Produce Marketing Assoc does a great job w/content to attract exhibitors. Delivering very timely content all year. #cmworld

@tracibrowne

 

@JennWaters1 I set up a web site for after the show. It is like a yearbook & people can buy pics. Big hit! #cmworld

@Burkartphoto

 

A10 – American Society of Hematology incorporates social media, mobile app, and show daily – and added Convention News TV. #CMWorld

@JennWaters1

 

@CMIContent Well, Content Marketing World, for sure #cmworld

@mikemyers614

 

@Burkartphoto @JennWaters1 That’s a really fun idea. Making notes for myself on that one! #CMWorld

@CMIContent

 

@CMIContent @tracibrowne that sort of transparency builds trust w/your audience too #cmworld

@SFerika

 

@mikemyers614 Thanks, Mike! #CMWorld

@CMIContent

 

@Burkartphoto @JennWaters1 that’s such a great idea! Thanks for sharing! #cmworld

@tonya_mcgee

 

A10 So many events spend all their time convincing you to register…they ignore you the rest of the year #cmworld

@tracibrowne

 

Thanks for all the great content & event marketing insight today @CMIContent @tracibrowne! #cmworld

@karrabarron

 

@tonya_mcgee @Burkartphoto @JennWaters1 It would also be fun way to have a charitable tie-in to your event. $ donated to charity. #CMWorld

@CMIContent

 

Did we miss your question in today’s chat? Tweet us now, and either @tracibrowne or @CMIContent will respond! #CMWorld

@CMIContent

 

Thank you @tracibrowne for your great insights on in-person events & #contentmarketing. #CMWorld

@CMIContent

 

Today’s chat is gettin’ me excited for #CMWorld ’14! Between this & my binge-watching of #HouseOfCards, I can’t wait!

@pamelamuldoon

 

@tracibrowne so many events even ignore you while you’re AT the event! #CMWorld

@Steph_Montreuil

 

@pamelamuldoon I’ve been binge watching too 🙂 #CMWorld

@Steph_Montreuil

 

If I missed a question, please let me know…I had a bit of a hard time keeping up…thanks for having me! #cmworld

@tracibrowne

 

@CMIContent @JennWaters1 I have also started working with the CM so they can live tweet some pics. Phone shots…ewww! #cmworld

@Burkartphoto

 

@Steph_Montreuil @tracibrowne …then you have us, finding you every Tuesday, if not more often! #CMWorld

@CMIContent

 

Agree! MT @tracibrowne I said if it’s evergreen then it’s valuable info you can get anywhere on web not just at event @CMIContent #cmworld

@SusynEliseDuris

 

@CMIContent @tracibrowne Yes, thanks! Great ideas. #cmworld

@mikemyers614

 

@CMIContent and we love you for it 🙂 @tracibrowne #CMWorld

@Steph_Montreuil

 

@Steph_Montreuil We’ve made it thru 12/13; just had to finally give in to sleep last night. One more to go! #HouseofCards #CMWorld

@pamelamuldoon

 

Thanks @tracibrowne for great insight on events! Thanks @cmicontent for moderating! #cmworld

@SusynEliseDuris

 

Unrelated: How many of you have started (finished?) Season 2 of @HouseofCards? No spoilers please. #CMWorld

@CMIContent

 

@pamelamuldoon WOW! I am 5 in! I need to step it up apparently 😉 #CMWorld

@Steph_Montreuil

 

@CMIContent @tracibrowne Thanks for a great #cmworld chat today! Came away w/lots of ideas for #eventmarketing

@SFerika

 

I attended #CMWorld last year not because of a flyer, but because of the content they put out all year and WOM past attendees

@tracibrowne

 

@ScottLum Walking the talk (or however that one goes) #cmworld

@mikemyers614

 

@tracibrowne thanks for all your insights today 🙂 #CMWorld

@Steph_Montreuil

 

@CMIContent [Q10] Take a cure from @LeeOdden –He & his team do a great job when they attend a conference. #cmworld

@heidicohen

 

@ScottLum @mikemyers614 We appreciate that, Scott! #CMWorld

@CMIContent

 

@CMIContent 12 Chapters watched; one to go; SO glad #HouseofCards was picked up for Season 3! So addicting! #CMWorld

@pamelamuldoon

 

@tracibrowne We love to hear that, Traci! Thanks! #CMWorld

@CMIContent

 

Q10] Doing a good job of creating content from an event depends on goals & what information you want to be free vs paid #cmworld

@heidicohen

 

@pamelamuldoon Haven’t started yet. Need to, though! #CMWorld

@cmcphillips

 

#CMWorld early bird rates through 2/28! Join 2,500 attendees, 100+ speakers, and closing keynote @KevinSpacey! http://www.contentmarketingworld.com

@CMIContent

 

Ditto MT @tracibrowne: I attended #CMWorld last year not b/c of a flyer, but b/c of the content they put out all year & WOM past attendees

@SFerika

 

Great chat today! @CMIcontent Speaking of events, anyone coming to Austin by SXSW? A happy hour would be nice to meet some people #CMWorld

@atxcopywriter

 

Big round of applause to my #CMWorld buddies

@heidicohen

 

So glad I found out about #CMWorld – great ideas for me to take back to clients. Thanks @CMIContent and @tracibrowne

@JennWaters1

 

@tracibrowne Thanks, Traci! You’re the best! #CMWorld

@cmcphillips

 

@CMIContent @tonya_mcgee @JennWaters1 Great idea! I make pics free for any charity projects they do. http://ow.ly/tKFOB #cmworld

@Burkartphoto

 

[waiting for House of Cards/Twitter Wall discussion to break out] 🙂 #cmworld

@mikemyers614

 

Also check out @tracibrowne’s book The Social Trade Show: http://ow.ly/tKFOL #cmworld

@ScottLum

 

@JennWaters1 We’re really glad you came, Jenn! Great insights! #CMWorld

@CMIContent

 

@Steph_Montreuil I tried to get them all in over the weekend; Releasing the whole series feeds into my ‘all or nothing’ nature;-) #CMWorld

@pamelamuldoon

 

@tracibrowne @CMIContent the #cmworld chats always seem to move at quite a clip — thank goodness the transcript captures it all 🙂

@SFerika

 

And if I can give a little plug…if you are not tired of talking tradeshows join us for #expochat weds at 3pm ET #cmworld

@tracibrowne

 

Bookmark this->64 Tips to Increase Blog Reach http://ow.ly/tKkoI #cmworld #blogchat

@heidicohen