Getting to Know Our #CMWorld Community

cmworldcommWhat’s our favorite thing about our #CMWorld chats? YOU!

We had received a lot of nice feedback on our CMI team Slideshare it showed the personal side of the people behind CMI, so this gave us the idea to learn more about you.

This past week’s Twitter chat took a different spin: we asked questions learn all about our #CMWorld community. Get to know our #CMWorld community by joining in an upcoming #CMWorld twitter chat. It’s a great, fun and brilliant group of content marketers from all over the world!  Read on to learn more!

Let’s jump in. Q1: What are the things that get you really excited — either about content marketing or otherwise? #CMWorld

 

“@CMIContent: Today we want to talk and learn about YOU, our #CMWorld community! Now is your chance to tell us!” Joining in from #Philly!

@Brand

 

A1. Creating content that excites, engages, creates a conversation, evokes a feeling, spurs action. #cmworld

@TSNN_Rachel

 

A1) OPEN SOURCE (changed my life though I don’t code). People who give and connect freely. Others’ enthusiasm gets me, too. #cmworld

@bldchris

 

A1: Good content marketing offers an opportunity to meet likeminded people and grow our collective knowledge #CMWorld

@eskimon

 

That we don’t have to sell the “idea” of content marketing any longer – we just need to educate on the right approach. #cmworld

@JoePulizzi

 

A1: Telling a story in such a way it touches people, makes them laugh! #cmworld

@lttlewys

 

A1: Content marketing was the best thing to ever happen to English majors #employable #cmworld

@eccushing

 

@CMIContent Analytics. It sounds geeky but you can get so much info out of it and what type of content people respond to #CMWorld

@KylaK

 

A1: We love being able to communicate and share our brand w/ people from around the world! We love engaging w/ other professionals! #cmworld

@ThinkMoncur

 

A1: In gen’l, the content mktg community is extremely giving of their knowledge #cmworld

@SueBrady

 

 

@bldchris Open Source is a wonderful thing. And the philosophy behind it can be used in a lot of situations! #cmworld

@daniel3ub

 

@CMIContent a1: it’s so hard to fake good content. it’s either good (honest, genuine, helpful, interesting) or it’s not. #cmworld

@aarongottlieb

 

A1: Really excited about podcasting blowing up (in a good way), new forms of interactive content, and small group events. #cmworld

@heykarri

 

A1 Content marketing excites me with its potential to create action in ppl’s lives that adds value #CMWorld

@PatrickHayslett

 

@KylaK @CMIContent I’m with you – geeky is the new cool #CMWorld

@eskimon

 

A1) Lifelong Learning. I’ve learned so much about Content Marketing, Marketing in general over the last 3 years #CMWorld

@tjbasalla

 

@daniel3ub Yes! I try to incorporate the concept everywhere. #cmworld

@bldchris

 

A1: Helping our brand get smart about #contentmarketing. Oh, and Ohio State football. #cmworld

@mikemyers614

 

@heykarri Totally agree about podcasting. It seems we are having a renewed revolution around the art of podcasts. #cmworld

@JoePulizzi

 

@bldchris Love this! #CMWorld

@CMIContent

 

In my case, the chance to push limits and bring edginess with our content! #cmworld t

@The_ADhole

 

A1: I get excited that I see the term “Content Marketing” being used much more often. The surge of podcasts is also exciting #CMWorld

@JeremyBednarski

 

@The_ADhole Great to see you! Welcome! #CMWorld

@CMIContent

 

A1. I get excited about: great writing, telling stories in new/different ways, assembling the puzzle pieces of a great strategy. #CMWorld

@carmenhill

 

@CMIContent The art of storytelling! #cmworld

@MoreCabbage

 

and journalism majors as well 😉 @eccushing #cmworld

@3rhinomedia

 

@KylaK We totally get it! And agree! #CMWorld

@CMIContent

 

@JoePulizzi yup, another one of those ten-years-in-the-making “overnight success” stories! #podcasts #cmworld

@heykarri

 

It’s exciting how many new opportunities there are for marketers, writers, journalists and IT folk in #contentmarketing #cmworld

@JoePulizzi

 

A1: nothing about content marketing is cookie cutter. always evolving, innovating. keeps us all on our toes #cmworld

@CrowdContent

 

@CMIContent Same as @kylaK: analytics – and seeing how they can inform both creativity AND ROI. #cmworld

@idioplatform

 

A1. I like finding “content sweet spot” between community & commerce. Also ❤ extending mileage of all content on behalf of brands #cmworld

@mayraruiz

 

A1b) Rule breakers excite me, too. Particularly when the effort is to shake up the norm in order to improve something. #Disrupt #cmworld

@bldchris

 

Excited about content marketing? Seeing the small businesses realize that their knowledge is both exotic and necessary #cmworld

@informedwc

 

A1: I love that content markering allows you to be personal with a brand. Connecting & building relationships w/ others online! #cmworld

@kelcesarz

 

@CMIContent That it’s never about manipulation or tricks, it works best when it’s about making genuine connections #cmworld

@atxcopywriter

 

finding new ways to tell stories and communicate with different people–and share ideas. and the tech involved. #cmworld

@ohrohin

 

Great question @CMIContent I think the cause for concern for me is Net Neutrality. It’s not exciting in a good way tho #CMWorld

@3rhinomedia

 

@heykarri @JoePulizzi I love how there are almost always ‘3 secrets’ to the success that some else has already achieved 😉 #CMWorld

@eskimon

 

“@PatrickHayslett: A1 Content marketing excites me with its potential to create action in ppl’s lives that adds value #CMWorld”

@ceo_reelkandiTV

 

A1: I really hope I can help people one day as I am being helped now. #cmworld

@daniel3ub

 

A1: Ever-changing ecosystem and connecting with interesting folks across the globe. #CMWorld

@NeerajT4

 

Hello everyone! #cmworld

@tulipstrategies

 

@CMIContent A1: creating content that allows us to tell our story while evoking feelings in others! #engagement #CMworld

@Brand

 

A1 cont.: Books continue to keep me excited. Just finished “Everybody Writes” by @annhandley! So well written and useful! #CMWorld

@JeremyBednarski

 

#CMworld – A1 That brands are finally understanding that creating emotional content is mission-critical. It imprints deeper. Heart > head.

@Vruno

 

@informedwc I love this answer! #cmworld

@bldchris

 

A1: The formalization of content mktg is affirmation that us mrktrs were right all along. Give your customers what they want! #cmworld

@SueBrady

 

@heykarri We know lots of people that are in agreement on podcasting! @joepulizzi @toddwheatland @pamelamuldoon #CMWorld

@CMIContent

 

@idioplatform @CMIContent @KylaK i forgot analytics! i love the numbers; measuring the audience that connects with a story. #cmworld

@ohrohin

 

Q2: What are your frustrations when it comes to content marketing? #CMWorld

 

@mikemyers614 fave day of the week! Let’s do this. #CMWorld

@karrabarron

 

@NeerajT4 Those global connections are one of the most exciting things about the #content / #social intersection #CMWorld

@eskimon

 

A1: Content also great bonding agent for diff depts. Sales, product, marketing all need to work together to make useful content #cmworld

@eccushing

 

@KylaK @CMIContent I don’t think you’re in a crowd that judges “sounding geeky” 🙂 #cmworld

@atxcopywriter

 

@tjbasalla Nice! As it evolves, we’re at the forefront of that learning. #CMWorld

@CMIContent

 

@bldchris Rebels unite! #cmworld

@carmenhill

 

A1: Content marketing allows me to learn new things by listening to your audience and creating content that empowers/engages them. #cmworld

@kelcesarz

 

@CMIContent @aarongottlieb we are agree! Love the thought “it’s either genuine or it’s not” #CMworld

@Brand

 

A1: Using content marketing to provide huge value to readers while providing value for company. Seeing what works & what doesn’t #cmworld

@RtMixMktg

 

A2: I get frustrated that so many media companies confuse #contentmarketing with #nativeadvertising. Oy! #cmworld

@JoePulizzi

So cool that many of the answers are centered around #storytelling! #cmworld

@mikemyers614

 

A2: Slow results 🙁 (but I have a problem with that since always) #cmworld

@daniel3ub

 

A2: That not many people or brands understand the importance of it. #CMworld

@ThinkMoncur

 

@SueBrady Yes! I love being in an industry where being really competitive means you’re doing it wrong #CMWorld

@atxcopywriter

 

A2) Pollution in the form of content for its own sake (read: not valuable or sought). Those who broadcast and don’t engage. #cmworld

@bldchris

 

@JeremyBednarski Agree on both counts! #CMWorld

@CMIContent

 

A2: as w/ all mktg, content mktg has tracking, attribution and c-suite buyin challenges .#cmworld

@SueBrady

 

@informedwc AMEN! #cmworld

@3rhinomedia

 

Hi, everyone. Really looking forward to today’s #CMWorld chat where we get to learn more about you!

@michelelinn

 

A2 I’m frustrated that after 5 yrs in content marketing I’m still seeing the same headlines & content recycled #CMWorld

@PatrickHayslett

 

@CMIContent I O! #cmworld

@mikemyers614

 

I’ve heard complaints abiut reaching audience, but the secret’s in great content! Make them want it! @CMIContent #cmworld

@The_ADhole

 

A2. when external factors (facebook reach, budgets, etc) limit how well we can craft a story and how far we can deliver. #cmworld

@ohrohin

 

@CMIContent a2: to an extent, we’re still in “if you build it, they will come” phase. too many take advtg of publicity opp. #cmworld

@aarongottlieb

 

@CMIContent A2: Content marketers/CMOs that shy away from measuring content with business metrics, preferring instead ‘engagement’ #CMworld

@idioplatform

 

Many companies and content creators who think content marketing is posting “good enough” stuff on blog. Why’s it not working??? #cmworld

@RtMixMktg

 

@CMIContent @heykarri Yes! The CMI Podcast Network is an exciting content project & showcases grt #audiocontent! #CMWorld

@pamelamuldoon

 

@3rhinomedia @eccushing Agree! 🙂 #CMWorld

@cmcphillips

 

Or as @@chrisbrogan would say “Freaks Unite!” 😉 #cmworld @carmenhill @bldchris

@3rhinomedia

 

A2: Content marketing pet peeve: When people calls them “blogs” versus “blog posts” #cmworld

@lindadessau

 

@lttlewys Yes, Brandie, it most certainly is 😉 @bldchris #cmworld

@carmenhill

 

@CrowdContent Agree! We’re an innovative bunch – keeps things interesting. #CMWorld

@CMIContent

 

Q2 People who think content mktg is a quick-hit tactic. It takes time to build trust and a relationship. You have to keep doing it. #cmworld

@martinlieberman

 

A2. other concerns are internal buy-ins; client buy-ins; how to explain the unexplainable. #cmworld

@ohrohin

 

A2: It’s been frustrating educating people internally about #contentmarketing & reassuring them we aren’t here to eat their lunch. #cmworld

@mikemyers614

 

@eskimon Couldn’t agree more! 🙂 #CMWorld

@NeerajT4

 

A2. I get frustrated when people consider any content to be used in marketing to = content marketing #cmworld

@michelelinn

 

There are still too many brands running content marketing with a campaign mentality – short-term results vs. bldg audience #cmworld

@JoePulizzi

 

Very true. It seems like a lot of hacking/copying goes on #cmworld @PatrickHayslett

@3rhinomedia

 

A2: with the influx of content our there, sometimes it’s hard to filter through content of VALUE. #CMWorld

@Brand

 

A2: Takes time to see results AND don’t want to be redundant #cmworld

@tulipstrategies

 

A2: My top frustration – people confusing content itself with the desired outcome of content marketing #CMWorld http://t.co/1yO47pWAQf

@eskimon

 

I teach @UWMadison and see lots of job opportunities for my students in #contentmarketing #cmworld @cmcphillips @eccushing

@3rhinomedia

 

@3rhinomedia Writers are “jacks of all trades; masters of none. So we let our clients be the masters. We just craft the message. #cmworld

@informedwc

 

Yes! MT @JoePulizzi Too many brands running content marketing with a campaign mentality – short-term results vs. bldg audience #cmworld

@RtMixMktg

A2: Content marketing frustration: That content marketing takes time and clients can get impatient #cmworld

@lindadessau

 

A2 People want a fool-proof algorithm to a human activity, so things get formulaic & group speak/think develops #CMWorld

@PatrickHayslett

 

A2-Relevance. A lot of brands will push content out there that may not be relevant to their audience-Quality over Quantity, always! #cmworld

@kelcesarz

 

@SueBrady agreed. I just wish tracking & attribution was as easy as pushing a button sometimes #CMWorld

@karrabarron

 

(My favorite button is wearing out) #cmworld

@mikemyers614

 

@3rhinomedia That is fantastic you see so many #contentmarketing opps for grads. Like @eccushing I was an English major #cmworld

@michelelinn

 

A2: If you haven’t seen this, it is a must see re: frustrations of content marketing: http://qub.me/jQxVy7 via @DougKessler #cmworld

@heykarri

 

@CMIContent Understanding just how big of a job it is (but encountering clients that don’t yet) #cmworld

@atxcopywriter

 

@mikemyers614 would it be weird to favourite that tweet? #CMWorld

@eskimon

 

@lindadessau Yes! I feel the same way about “podcasts” vs. “episodes”! 🙂 #CMWorld

@pamelamuldoon

 

@JoePulizzi It’s the marathon vs sprint mentality #cmworld

@3rhinomedia

 

A2. another frustration is the direct linking of content to roi. oof. #cmworld

@ohrohin

 

Yes, it doesn’t work like PPC! MT @lindadessau A2: That content marketing takes time and clients can get impatient #cmworld

@RtMixMktg

 

@bldchris love that you’re calling ‘infocrap’ pollution. That’s exactly how I feel it is #CMWorld

@karrabarron

 

@lindadessau From an implementation standpoint or results? #CMWorld (or both?)

@CMIContent

 

.@janetcho Janet…did you see this one from WSJ?…the wrong definition of #contentmarketing http://blogs.wsj.com/cmo/2014/10/15/more-evidence-that-content-marketings-effectiveness-is-hard-to-prove/ #cmworld

@JoePulizzi

 

.@CMIContent We (as an industry) need to be comfortable asking ‘what demonstrable effect has our content had on the bottom line?’. #CMWorld

@idioplatform

 

@PatrickHayslett I struggle with this! Find myself trying to translate a lot. Saying things like, “outlier” and “build over time.” #cmworld

@bldchris

 

A2: Some clients don’t get it that it’s now more of a relationship building activity than just tactical distribution activity. #CMWorld

@NeerajT4

 

A2. I get frustrated by the pressure to skip strategy/thinking & jump right to creation/distribution. #cmworld

@carmenhill

 

A2: @CMIContent It’s sometimes difficult to create authentic content on a daily basis. #cmworld

@MoreCabbage

 

@3rhinomedia Yes! Watch your twitter stream. It’s like a John Caples book or AWAI course come to life…ad nauseum #CMWorld

@PatrickHayslett

 

@informedwc you got it. They have the expertise and need to share it with their audiences. We craft it 😉 #cmworld

@3rhinomedia

 

@eskimon Not at all! 🙂 #cmworld

@mikemyers614

 

@mikemyers614 Ha! That’s awesome. #CMWorld

@CMIContent

 

A2: Authenticity. Some brands don’t understand their audiences want that authentic relatable feel in their online environments. #cmworld

@ThinkMoncur

 

A2: Content that continues to focus on straight selling instead of customer needs. No matter how many times you explain. #CMWorld

@JeremyBednarski

 

@PatrickHayslett too funny 😉 #cmworld

@3rhinomedia1

 

@ohrohin @CMIContent @KylaK And – ideally – who amongst that audience *converted*. Conversions > mere ‘engagement’ 😉 #cmworld

@idioplatform

 

Learning overload at #CMWorld 2014: http://hubs.ly/y0fy3f0 by @ktkemerling

@ervinandsmith

 

Q3: What are your goals, both professionally and personally? #CMWorld

 

Tuning into #CMWorld.

@Brand

 

INFOCRAP! @matatias #cmworld

@daniel3ub

 

@CMIContent Content Marketing: never a dull moment 😉 #cmworld

@CrowdContent

 

@Brand Great to see you! #CMWorld

@CMIContent

 

See this too often in mktg in gen. MT @carmenhill A2. I get frustrated by pressure to skip strategy, jump right to creation. #cmworld

@tulipstrategies

 

A2b) Based on someone else’s answer – tracking and attribution. The confusion about “the funnel” and how SoMe really works… #cmworld

@bldchris

 

@lindadessau funny because I find this weird, too! And I just dealt with a client who does this. Ah the little picky things . . . #cmworld

@informedwc

 

@michelelinn @eccushing always opportunities for great communicators and teachers IMHO #cmworld

@3rhinomedia

 

@PatrickHayslett Agree. I’m tired of the “formulas” that people buy into for making content #cmworld

@atxcopywriter

 

A2: I’m also frustrated by phenomenon I don’t fully understand: backlash against content marketing/content marketers. #cmworld

@carmenhill

 

@ThinkMoncur Without authenticity, content can feel cold or worse, salesy. Ick. #CMworld

@ThinkSEM

 

A2. another point on frustration: condescension from people who don’t understand what a nuanced mechanism social is. #cmworld

@ohrohin

 

@CMIContent maybe this is a product you guys can create. One solution that tracks all your content efforts #cmworld @michelelinn @SueBrady

@karrabarron

 

@The_ADhole @CMIContent And promotion. Gotta help them learn it exists too #cmworld

@atxcopywriter

 

A3) I want to help people who are afraid to get started. #cmworld

@bldchris

 

A3: Learning – content is a means to find and engage with people who stretch our horizons, as people and as brands #CMWorld

@eskimon

 

A3: Prof. Goal of Content Mktg is for it to be a part of the mktg mix, always. #cmworld

@SueBrady

 

@CMIContent Corporately: to build the best content marketing software for CMs who want to measure more & generate revenue. 🙂 #CMWorld

@idioplatform

 

A3 #cmworld To serve all my felow creative rebels and bad ass entrepreneurs!

@The_ADhole

 

A3: To consistently boost the brands I work with, to continue to learn/develop in Content Mktg & to create some new approaches #cmworld

@RtMixMktg

 

@JoePulizzi quality relationships take time. Is it about getting a sale or getting a customer? Should always be customer focused #cmworld

@3rhinomedia

 

@SueBrady Awesome! #CMWorld

@CMIContent

 

@ThinkSEM We couldn’t agree more! #cmworld

@ThinkMoncur

 

A3: I mean, really, don’t we all just want to be @JoePulizzi? #cmworld

@mikemyers614

 

Hmmmm. Indeed! @karrabarron @CMIContent @michelelinn #cmworld

@SueBrady

 

A2:@CMIContent Measuring content marketing results! #cmworld

@MoreCabbage

 

@bldchris Are there specific questions you have around the funnel? Maybe we have a post — or can cover it in a future post #cmworld

@michelelinn

 

A3: My goal is to earn some speaking engagements on how to use #content & #social – I see the same 5 tips constantly recycled! #cmworld

@eccushing

 

A3 Learning how to really connect with people through stories. That’s for both Personal/professional. #Tribal is great for this! #CMWorld

@quirkyjuice

 

A3 Goals: Continue to improve services and communication so clients understand the timeline AND see results #cmworld

@lindadessau

 

A3. The rule the world with an iron fist. #cmworld

@Mark_Markets

 

Q3: My current goal is to document my strategy, and get a strong handle on the metrics and analytics. #CMWorld

@JeremyBednarski

 

A3. personally: to build up an audience that can derive value from my outbursts on social. #cmworld

@ohrohin

 

@carmenhill Out of interest: what sort of backlash? Scepticism? Not being taken seriously by other marketers? #cmworld

@idioplatform

 

Professional Goal – for brands first, natural reaction to take a #contentmarketing approach to how they market #cmworld

@JoePulizzi

 

@eccushing Please send in a submission for #CMWorld 2015!! Promise?

@CMIContent

 

A3 My personal & professional goals are to stop being a mere collector of learning and start putting it to real use #CMWorld

@PatrickHayslett

 

A3: Create a framework and workflow that consistently helps my clients grow from no content org, to full function content machine! #cmworld

@heykarri

 

@lindadessau It also bugs me when people lump in blogging with social media, when they’re really different channels/skill sets #CMWorld

@atxcopywriter

 

@CMIContent Our primary content marketing goal is to create relevant and authentic content for our target market. #CMworld

@ThinkSEM

 

A3. professionally: to help my clients connect with new audiences they’d otherwise never be able to engage with. #cmworld

@ohrohin

 

@Mark_Markets You’re well on your way! #cmworld

@ThinkSEM

 

@PatrickHayslett I love this goal. Learning without application is useless (without a use). #CMWorld

@quirkyjuice

 

@PatrickHayslett Love this! What a perfect way to say it. #CMWorld

@CMIContent

 

@ThinkSEM Thank you kindly. #cmworld

@Mark_Markets

 

@mikemyers614 I was going to say Mike Myers but you beat me to it 😉 #cmworld

@JoePulizzi

 

@RtMixMktg @JoePulizzi Yeah, I’m not subtle. #cmworld

@mikemyers614

 

Yes! Here is a post that may help: http://ow.ly/DtjlS >> @SueBrady: A3: Prof. Content Mktg is part of the mktg mix #cmworld

@michelelinn

 

A3: Good ?! Always be relevant, be helpful and be a big time difference maker @CMIContent #cmworld

@3rhinomedia

 

@idioplatform There’s friction b/t content strategy/ists & content marketing/ers. #cmworld

@carmenhill

 

@CMIContent Talk about jumping into the deep end of the pool! #morelikeanocean #onlyifIcanmeetKevinSpacey #cmworld

@eccushing

 

Chiming in on #cmworld! @Brand

@EllisaCruz

 

@michelelinn Thank you for this! #cmworld

@SueBrady

 

A3 Another goal for 2015 – get back to #CMWorld in Cleveland!

@lindadessau

 

@quirkyjuice @CMIContent Thanks! Like many ppl, I’m a natural collector so I have to be very cognizant #CMWorld

@PatrickHayslett

 

A3. i mean social media is about connecting offline and online; my personal social presence just extends my personality online. #cmworld

@ohrohin

 

A3: Growing as a professional. I can’t tell you how much I have learned from engaging w/ others on content- Listen, Learn, Immerse. #cmworld

@kelcesarz

We may not create the products, but I’d love to hear your specific requirements on a tracking tool 🙂 @SueBrady @karrabarron #cmworld

@michelelinn

 

@eccushing You got a new pic too! You and @karrabarron both threw me for a loop this week. 🙂 Pretty, both of you! #CMWorld

@CMIContent

 

@lttlewys @ohrohin I hear you. They want a quick, “easy button” approach to building relationships. Doesn’t work that way #cmworld

@3rhinomedia

 

@carmenhill Ah, yes! We know that well. CS-ists can be a little precious sometimes! #CMWorld

@idioplatform

 

@JoePulizzi Ha ha! Thanks, Joe! Made my week (and it’s only Tuesday). #cmworld

@mikemyers614

 

@kelcesarz We love that, Kelli. We hope this is one of those places that help! #CMWorld

@CMIContent

 

A3. what i basically mean by that is if you knew me irl you’d love me let’s get a



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