Headline Tips: A #CMWorld Chat with Doug Kessler

Kessler-photo_rev

The ephemeral headline. If you have ever slaved over a title (and who hasn’t), this recent #CMWorld chat with the very creative Doug Kessler was for you. The chat was filled with ideas from both Doug and the community on how to build a better headline.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Want more from Doug? Read his posts on CMI, hear his fascinating back story or see him speak at Content Marketing World from September 8 – 11 in Cleveland, Ohio.

 

Q1: What is your favorite headline tip? #CMWorld

 

We’re going to have plenty of opportunity to complain about Upworthy style headlines, right? #theworst #CMWorld

@atxcopywriter

A1: Top headline-writing tip: Surprise me. Intrigue me. Make me smile. (Sounds so simple) #CMWorld

@dougkessler

A1: Top headline-writing tip: Signal the voice of the piece. (Hint: does the piece have a strong voice?) #CMWorld

@dougkessler

@Mr_McFly *sideeye* Uh, right! #CMWorld

@lttlewys

Amen to that! @CMIContent #CMWorld @bendgibbons

I will be playing the role of @carmenhill today during #Cmworld

@BrandedCartoons

A1: My favorite #headline tips: Make it benefit-driven, emotional and short. #pieceofcake #CMWorld

@mikemyers614

@CMIContent A1: Know all the formulas that work, but don’t get lazy about only ever using them #CMWorld

@atxcopywriter

A1: Headlines are context-dependent. A great social media headline won’t be a great ad headline. #CMWorld

@dougkessler

If you’re wondering about that opportunity, you won’t believe what happens next! #LeftSnark #CMWorld  https://twitter.com/atxcopywriter/status/590546329157373953

@Mr_McFly

@CMIContent A1: The headline should give a clear idea of what the article is about. #CMWorld

@MyHumera

A1: “They laughed when I sat down to play the piano – but when I started to play!” A classic. But wouldn’t survive Buzzfeed now. #CMWorld

@dougkessler

A1: Entice and keep it relevant to the content! Don’t mention the Bieber unless you are actually writing about him!! #CMWorld

@lttlewys

Yes! #CMWorld  https://twitter.com/dougkessler/status/590546655939850241

@AmandaSubler

A1: Tip — Be concise and draw interest in the beginning. Answer what’s in it for the reader. #CMWorld

@Mr_McFly

A1: Spend as much time on your headlines as you do on the main content. If readers aren’t grabbed by it, they won’t read the rest. #cmworld

@JeremyBednarski

@CMIContent @dougkessler Agree with tips, but disagree it sounds simple though. That’s a TON to do in a few words 🙂 #CMWorld

@atxcopywriter

A1 Headline: ask a question or give an answer  #cmworld

@thedavepepper

@atxcopywriter agreed! I hate bait and click titles almost as much as I hate titles that have nothing to do with the piece #cmworld

@karrabarron

A1 It just has to scream “READ ME NOW” rather than “meh… You can click me later” #CMWorld

@lifeofaworkgirl

A1 Numbers always work, preferably odd ones. They set a manageable expectation for the reader. #cmworld

@martinlieberman

A1 Know your audience, target their interests to draw them in. #CMWorld

@BlanksUSA

A1: It depends on the industry. Clickbait headlines work for clickbait sites, but maybe not for a funeral home. #cmworld

@AJutah

A1 Start by writing your headline first to give your content direction; but after you’re done, write 10 more, pick the best.   #cmworld

@SFerika

@lttlewys you win today’s chat for bringing up Bieber within the first 5 min!  #cmworld

@CMIContent

A1b: Everything about headlines is relative: benefit to whom? Emotional to whom? Know your audience. #CMWorld

@mikemyers614

A1: headline tip: tell me enough to draw me in but not too much that I don’t need to read the article  #CMWorld

@LUCYrk78

@Mr_McFly Well done 🙂 #CMWorld

@atxcopywriter

A1) Not a tip but a request: Regardless of style, please have the headline be relevant. Bait and switch is slimy.  #CMWorld

@ChristinKardos

@thedavepepper so simple yet so many find it difficult!  #cmworld

@CMIContent

@AJutah “You wouldn’t believe what this corpse did next!” #CMWorld

@dougkessler

ohhh I like this! #CMWorld  https://twitter.com/SFerika/status/590547004201271299

@AmandaSubler

A1 Tell people what they will gain – let them know this will solve their problem! #CMWorld

@lifeofaworkgirl

@MyHumera @CMIContent I like this one – so often sacrificed in favor of attempts at cleverness  #CMWorld

@atxcopywriter

@martinlieberman To @dougkessler’s point, they work for online/social, perhaps not in other applications. Oh, and I hate them  🙂  #CMWorld

@mikemyers614

@ChristinKardos Was just going to say that, Christin! I hate when it has nothing to do with anything! #cmworld

@SmartSuiteBree

@CMIContent Articles with “click bait”-y headlines that obscure the point drive me up the wall. #CMWorld

@MyHumera

@lifeofaworkgirl yes, avoid the meh… #CMWorld http://t.co/GVQHrWHIFQ

@Mr_McFly

@CMIContent That’s the art vs the science of it 🙂 #cmworld

@thedavepepper

A1: Also depends on your goals. SEO? Place the keyword near the beginning. Social? Use a ? or number. #cmworld

@AJutah

A1: You can guess, but it’s always better to test. Try a few different headlines until you find the one the make’em click #CMWorld

@Yaelkochman

A1: Know your audience and use the words that resonate most with them to create a good headline or subject line #cmworld

@karrabarron

@Mr_McFly @lifeofaworkgirl < good advice for life!  #cmworld

@thedavepepper

@dougkessler Great point! Context/medium/platform frame the start of the conversation. #CMWorld

@bendgibbons

MT @Yaelkochman A1: You can guess, but it’s always better to test. Try a few different headlines  #cmworld

@CMIContent

Thanks! I’m famous for always reading headlines then not the rest of the article. Drives my friends nuts #CMWorld  https://twitter.com/dougkessler/status/590547237232582656

@LUCYrk78

A1 – Don’t just do ‘click bait’ – be authentic to what the story actually is about.  #cmworld

@TSNN_Rachel

What this Writer wrote for his Upworthy Headline will Astound You! #cmworld

@BrandedCartoons

Hi! #CMWorld A5) Headline tip: Make it Snappy, Short & Engaging.

@Liliholl

@CMIContent Lol!! Awww, shucks, it was a toss up between him & Miley!! #LinkBait #CMWorld

@lttlewys

@atxcopywriter @CMIContent Exactly. They can still be clever and give an idea of what the article is about. #CMWorld

@MyHumera

@BrandedCartoons Did you air quote ‘writer’ there? #CMWorld

@mikemyers614

@LUCYrk78 Same! I’m also famous for ONLY reading the bullet points. I’m getting better about it! #cmworld

@SmartSuiteBree

Yay! Happy to see you friend! #CMWorld  https://twitter.com/elspeth81/status/590547412659273728

@LUCYrk78

A1 – please use active voice in the headline! #cmworld

@TSNN_Rachel

A1: Test and measure what resonates with your tribe; the right headline organically attracts the right reader. Authenticity sells! #CMWorld

@Elspeth81

Always ask “what’s in it for the reader” #CMWorld

@OrganicRuss

@CMIContent don’t make @lttlewys show us her collection of Belieber buttons again… 🙂 #CMWorld

Q2: People rant about lists and numbers in headlines, but they work. What is your take?  #CMWorld

 

@martinlieberman But if I go to a website and see only list posts, I worry they lack originality #CMWorld

@atxcopywriter

Yes.  And Twitter is a great A/B testing ground. 🙂 #CMWorld https://twitter.com/yaelkochman/status/590547376395444226

@ChristinKardos

A1: I like headlines that play with a headline convention — but bend or break it. #CMWorld

@dougkessler

Ha! Sometimes that’s good enough! #CMWorld  https://twitter.com/smartsuitebree/status/590547674673369088

@LUCYrk78

Short, sweet, relevant and to the point… and not too sensational or deceptive is preferable! #CMWorld #HeadlineTip

@ActualKats

.@SmartSuiteBree @ChristinKardos Yes! keeping the headline consistent with the body of the article is SO important! #cmworld

@CrowdContent

@Yaelkochman Ok… buy do we really want to judge a headline on clicks? We need a different litmus test. #CMWorld

@wittlake

A2: I keep waiting for the death of the listicle and number headline – but they refuse to die. #CMWorld

@dougkessler

Active voice is something you should use.  #cmworld

@BrandedCartoons

A2 if it works it works.  #cmworld

@thedavepepper

@wittlake @Yaelkochman Clicks then engagement? #CMWorld

@dougkessler

@atxcopywriter So true. You don’t want to use the same headline style every time. But numbers-based heds usually work as an option. #cmworld

@martinlieberman

A2: Work to what end? If you’re going for vanity metrics, numbers and lists in HLs are awesome. /rant #CMWorld

@mikemyers614

@CMIContent A2 listicles can be great, but don’t make *everything* a list. Use the format that best presents your idea.  #cmworld

@SFerika

@LUCYrk78 same. There’s so much content nowadays that if you’re title doesn’t jump out from my newsfeed, I’m not gonna click on it #cmworld

@karrabarron

A1) Headlines should be as effective as a CTAs. You need to get your readers interested! #CMWorld

@Liliholl

A2 I’m not sure I’ve ever seen a list in a headline…? #CMWorld

@LUCYrk78

A2: I did a spoof “7 Tips for Writing Number-Based Headlines” way back: http://www.velocitypartners.co.uk/our-blog/7-tips-for-writing-number-based-headlines/  #CMWorld

@dougkessler

Lol!  Die, please… #CMWorld  https://twitter.com/dougkessler/status/590547942521581570

@ChristinKardos

A1: Plays on words (good ones, at least) are usually a good way to go. #cmworld

@KipMeacham

I like reading and writing number posts – lets me (and my readers) know what we’re in for #cmworld

@lindadessau

A2: Headlines with numbers (7 Ways…) signal important things: utility, a quick read and some structure. Readers like these! #CMWorld

@dougkessler

A2: All about changing things up, but don’t have time to re-invent the wheel every day. What works, works. Change when relevant. #cmworld

@SmartSuiteBree

@Mr_McFly @lifeofaworkgirl I wish that button was real. #CMWorld

@atxcopywriter

@LUCYrk78 I like to think so! #CMWorld

@SmartSuiteBree

A2: But too often the list headline promises value that isn’t delivered. It’s a far-too-easy solution to disguise lazy writing. #CMWorld

@dougkessler

We like headlines that put yourself in the position of the reader. For example “How Do I Create a Content Strategy?” #cmworld

@CrowdContent

@AJutah why does ? or number work best for social goals? #cmworld

@karrabarron

@CMIContent A1: write trigger headlines. Triggers are things that set off emotional bombs like shock, joy, surprise etc #cmworld

@salmajafri

A2: People rant about everything. Helpful lists work. If the list has no value, whether informational or entertaining, then stop. #CMWorld

@Mr_McFly

@Mr_McFly Geez, Gary.. why you got to share all my secrets!! @CMIContent #CMWorld

@lttlewys

A2: Lists make things more organized and help us keep focus (both writers & readers!) but don’t force them if not relevant #CMWorld

@Yaelkochman

A2 It sets clear expectations for what is in the article. #CMWorld

@BlanksUSA

A2 IMO (because I’m guilty of it!) list articles tend to seem like lazy writing…easy way to just get it done… #CMWorld

@LUCYrk78

yes! why I rarely click on them anymore! #CMWorld  https://twitter.com/dougkessler/status/590548344260407302

@AmandaSubler

@atxcopywriter @lifeofaworkgirl if it was, it would be worn out in approximately 1 nanosecond. #CMWorld

@Mr_McFly

@karrabarron @AJutah  I don’t think it’s one or the other. It’s what fits the content. #CMWorld

@dougkessler

MT @Mr_McFly A2: Helpful lists work. If the list has no value, whether informational or entertaining, then stop. #cmworld

@CMIContent

A2 SM folks create and consume more than most. numbers/lists that speaks to the audience = engagement = conversion = success #cmworld

@thedavepepper

@dougkessler I’ve been meaning to write “17 Lists That Will Just Piss You Off.” No go?? 🙂 #CMWorld

@ChristinKardos

A1: Headlines should be easily searchable even months after the story is told. We use hashtags as headlines/titles #CMWorld

@theyouthchannel

@CMIContent Listicles suck but they work. I hate “[Person] does X, you won’t believe what happens next” headlines though! #CMWorld

@thesnagel

Q2: Ok with lists and numbers, but anything over 10 and you risk losing me. It’s hard to remember everything. #cmworld

@JeremyBednarski

@karrabarron In my research, these FB headlines tend to get more engagement. #cmworld

@AJutah

@dougkessler #Hysterical  #cmworld

@thedavepepper

@ChristinKardos d-y-i-n-g lol  #cmworld

@CMIContent

A2 You can’t tell the audience what they want lol you have to create it in the format that attracts them #CMWorld

@lifeofaworkgirl

@SmartSuiteBree haha until you mention it and people start asking questions about the article #caught #CMWorld

@LUCYrk78

This is key MT @Yaelkochman: A2: Lists make things more organized [snip] but don’t force them if not relevant #CMWorld

@lindadessau

@dougkessler Reminds me of a snarky one I did a while ago. 7 steps to perfect content. Gah! http://qub.me/D52P8G #cmworld

@wittlake

A2: Sometimes we get a little #snobbish & set aside that which works because it’s insufficiently high-browed. #UseWhatWorks  #cmworld

@KipMeacham

@CMIContent A2: I personally enjoy those types or articles, they are usually easy to follow. #CMWorld

@MyHumera

A2: I love love a good list, it’s so organized for me!! Just don’t make every single post one! And, ask for community adds #CMWorld

@lttlewys

Q2: Lists & Numbers have their place. Only frustrating when it’s being done because it’s popular rather than necessary #CMWorld

@TomHaycock

A2: Didn’t realize so many people hate lists- That’s usually all I have time for! Give me the highlights, please! #cmworld

@SmartSuiteBree

@CMIContent A2: Don’t become too dependent on them. But use them when it works for what you’re trying to say #CMWorld

@atxcopywriter

@JeremyBednarski So, I shouldn’t publish my article: 713 Tumblr Accounts You Shouldn’t Follow? 🙂 #CMWorld

@Mr_McFly

@JeremyBednarski  “79 Reasons To Stop Using List Headlines” #CMWorld

@dougkessler

@karrabarron But again, there’s no cookie cutter approach to content. Research, set goals and measure! #cmworld

@AJutah

Lists are scannable and let the reader know exactly what to expect. Here’s 5 more things people seem to like about that… 🙂 #CMWorld

@ActualKats

@LUCYrk78 Haha, exactly! I have been doing more and more reading because of that! #cmworld

@SmartSuiteBree

A2 They work, but shouldn’t be overdone. A list indicates that the post is clear and easy to read. Partly about formatting.   #CMWorld

@gcharlton

If it’s over 10 items, an infographic or visual checklist may be a better vehicle for it. #CMworld  https://twitter.com/JeremyBednarski/status/590548580798242816

@SFerika

@Mr_McFly we think @JeremyBednarski would  prefer 712. That extra one pushes him over the edge 🙂  #cmworld

@CMIContent

@SmartSuiteBree Short and sweet is cool, but make it interesting, too. #CMWorld

@mikemyers614

A1: How to Write Headlines Google Will Love & You and I Will Click, Read, and Share http://bit.ly/1zpUrJR #cmworld

@salmajafri

A2: I’m tired of superficial regurgitated advice via lists and numbers. Prefer deep dive content with solid new advice. #CMWorld

@Elspeth81

Agreed. So over that construct. Unless we’re talking about puppies/kittens videos. 😉 #CMworld  https://twitter.com/thesnagel/status/590548579040813058

@SFerika

@lttlewys But then your blog becomes a list of lists. That’s extra meta.#BrandieIsReallyGoingToBeatMeUpTheNextTimeSheSeesMe #CMWorld

@Mr_McFly

@CMIContent It’s great to use them for some stats, but don’t overuse. Does it capture the audience’s attention? #CMWorld

@KylaK

think there’s some truth to this. Find the sweet spot in the middle between pandering and snobbery? #CMWorld https://twitter.com/kipmeacham/status/590548763179114498

@ChristinKardos

A2: But if you over-use lists and the content isn’t great, people will stop allowing… #CMWorld

@dougkessler

If everyone is catching fish with cheese bits, why try a worm? #cmworld

@BrandedCartoons

@mikemyers614 Absolutely! I won’t take my time to read a list unless I have a real interest. They can make life easier, though! #cmworld

@SmartSuiteBree

Truth in words and consequently in numbers too… #CMWorld  https://twitter.com/TomHaycock/status/590548783072731136

@Mr_McFly

@lindadessau And provides a ready-made structure. Makes the outlining process easier  #CMWorld

@atxcopywriter

@Mr_McFly I’ll save it as a reference sheet! #cmworld

@JeremyBednarski

A2) As long as numbered lists provide actionable tips, it’s okay. Don’t tease us with lists unless they’re actionable! #cmworld

@CrowdContent

@ChristinKardos Total agreement with you here, Christin! #cmworld

@KipMeacham

Q3: What do you wish people would STOP doing when it comes to headlines?  #CMWorld

A2: Lists drive traffic and conversions for us at @24saltlake. We’ll keep doing them, but always strive to provide value too. #cmworld

@AJutah

A1. @CMIContent Does the headline make you want to click and read further? If not, revise! It should be compelling! #CMWorld

@KylaK

@MarjieGoodman yup! Audience should never be forgotten, especially if your headline is going to get them to read more of ur content #cmworld

@karrabarron

@dougkessler @JeremyBednarski numbers ending in 9 outperform 🙂  #cmworld

@thedavepepper

A3 Besides numbers and lists?  🙂 #CMWorld

@mikemyers614

A3: Wish people would stop stuffing headlines with obvious keywords #cmworld

@lindadessau

A1. Make it catchy and creative! #CMWorld #contentmarketing  https://twitter.com/CMIContent/status/590546300245975040

@SpencerHudonII

@SFerika Totally agree. #cmworld

@JeremyBednarski

Yesterday, I looked at @HubSpot ‘s last 50 posts: 26 were number-based heads. #CMWorld

@dougkessler

@thesnagel @CMIContent He said he hated headlines like this. What happened next left me in tears #CMWorld

@TomHaycock

A3: Ignoring punctuation, for starters.  #cmworld

@KipMeacham

@ChristinKardos @dougkessler I’d click #CMWorld

@atxcopywriter

A3b: Over-promising and under-delivering #CMWorld

@mikemyers614

@Elspeth81 Definitely. There is so much fluff out there these days. #CMWorld

@MyHumera

@Mr_McFly Look pal! I said don’t make everything a list, unless you are @NickKellet & @Listly then it’s ok! #CMWorld

@lttlewys

A3: The formula headlines are getting boring – and the content they promote often disappoints. #CMWorld

@dougkessler

A3: I wish people would spend more time on the content itself and less on tricking people into reading it. #CMWorld

@dougkessler

A3: clickbaiting- tricking me into opening an article that’s not nearly what the headline offered #CMWorld  https://twitter.com/cmicontent/status/590549345344229376

@LUCYrk78

@lttlewys @dougkessler it always comes back to content!  #cmworld

@thedavepepper

A3: I have 8 letters for you…UPWORTHY #CMWorld

@Mr_McFly

A3. Sensationalizing the headline and then delivering drab, unconnected content #cmworld

@vegecomgirl

Amen! #CMWorld  https://twitter.com/mikemyers614/status/590549556523311105

@AmandaSubler

A3: I wish people would STOP over-promising in their headlines. #CMWorld

@dougkessler

@SFerika Of course puppies and/or kitten videos are ALWAYS an exception, in general 🙂 #CMWorld

@thesnagel

@dougkessler @AJutah got it: NEVER. STOP. RESEARCHING. AND. ANALYZING Thanks guys! 🙂 #cmworld

@karrabarron

A3 I wish more headlines focused on what I’d learn and less on buzzwords that aren’t that relevant to the actual content.  #cmworld

@SFerika

@CMIContent @SFerika So true. Any list over 10 items sounds like we’re committing to reading a novel. #cmworld

@CrowdContent

A3: Long headlines that cut off in the SERPs. Remember it’s not just about optimizing for social! #cmworld

@AJutah

@KipMeacham And I would guess most people not in marketing don’t find this stuff grating the way we do. We just see it all the time #CMWorld

@atxcopywriter

A3: I like you a lot less when you earn my click, then disappoint. I feel duped. #CMWorld

@dougkessler

A3 Stop making headlines that have nothing to do with the article simply because certain words are “hot” right now.  #cmworld

@LorrieGuerrieri

A3: I’d also like headlines to be truthful. I don’t like the ones that twist things around just to get eyeballs. #cmworld

@danielerossi

Yessssss #cmworld  https://twitter.com/vegecomgirl/status/590549702027927554

@LUCYrk78

@CMIContent A3: Click Bait. “You’ll never believe what happened next…” etc. #CMWorld

@MyHumera

@CMIContent A2: lists work. Over and over again. Can’t argue with results. #cmworld

@salmajafri

A3. Inverse, I wish people would stop reading only the headline as the full story!!  #cmworld

@vegecomgirl

A3: Making headlines and not doing the justice in the next part. #CMWorld

@hassaankhan

@dougkessler #BaitAndSwitch headlines make me #TotesCrayCray (quoting 20something daughters’ go to hashtag). #cmworld

@KipMeacham

A3: Stylistically, all CAPS… Next to bait & switch and buzz word overload!! #cmworld

@SmartSuiteBree

Q3: Inaccurately describing the content of the article. And the “You won’t believe what this Florida Man discovered when…” stuff. #CMworld

@Elspeth81

A3: Stop making them not in context with the content or use name dropping in the title (unless it’s an interview) #CMWorld

@lttlewys

Yes! If you trick me into reading your fluffy post w/a sexy headline, I’m not coming back for more. #CMworld  https://twitter.com/lindadessau/status/590549730918301696

@SFerika

A3: It’s got to be what a few people already touched on. Buzzfeed/Upworthy style headlines in inappropriate settings #CMWorld

@TomHaycock

@dougkessler Formulaic headline or not, what’s behind the headline often disappoints today. Particularly in the marketing bubble. #cmworld

@wittlake

Who’s in for inventing a way to take back your clicks? *raises both hands* #CMWorld  https://twitter.com/dougkessler/status/590549873000341505

@Mr_McFly

A3: I’ll be honest: newsjacking annoys me. Just saying’ #CMWorld

@dougkessler

What he said! #cmworld  https://twitter.com/mikemyers614/status/590549556523311105

@CrowdContent

Also, as a blogger I link to list posts less. Usually if I want an example/source I want something more focused #CMWorld

@atxcopywriter

A3. Stop skewing the focus of the story, especially when telling the opposite or neutral point #cmworld

@vegecomgirl

A3: Bait and switch with headlines is the worst #cmworld.

@SueBrady

Am I the only one who didn’t realize how much people dislike lists & numbers?? #CMWorld

@lifeofaworkgirl

A3: Saying anything is dead or dying…Email isn’t dead, social media isn’t dead, content marketing isn’t dead! #cmworld

@JeremyBednarski

feel if the content is THAT great- you should be able to come up with a killer headline for it w/o forcing the buzzword or lists #CMWorld

@AmandaSubler

Yes please. Less is more applies to headlines too #cmworld https://twitter.com/lindadessau/status/590549475611017217

@karrabarron

@JoePulizzi we’d like it known that #TotesCrayCray was a hashtag used in today’s #CMWorld chat 🙂  #cmworld

@CMIContent

@Elspeth81 pet peeve! #CMWorld

@LydiaNicoll

@JeremyBednarski Yes, that is getting tiring #cmworld

@lindadessau

True. For Facebook, can work better to focus on a portion of your infographic visually instead. #Cmworld  https://twitter.com/Elspeth81/status/590549561837510658

@SFerika

This tweet is dead.*runs away*#CMWorld  https://twitter.com/JeremyBednarski/status/590550180543475713

@Mr_McFly

@BrandedCartoons Because you want to eat all the cheese bits yourself? #CMWorld

@atxcopywriter

A3: Some headlines scream desperation. Unseemly. #CMWorld

@dougkessler

A2 Despite the complaints, people love headlines w/ numbers! They love sensationalism too like @BuzzFeed’s posts. #CMWorld #contentmarketing

@SpencerHudonII

A3: How about “What _________ taught me about __________” headlines! Ugh. #cmworld

@AJutah

@CMIContent #BustedByTheWordPolice Thanks for your excellent punctuation skills… #CMWorld

@KipMeacham

@Mr_McFly great idea #cmworld

@thedavepepper

A3) Stop overusing the urgency context. It’s so obvious nowadays. #CMWorld

@Liliholl

@AJutah Yeah, I’m tired of those too. #cmworld

@danielerossi

A3 Why do we need to be so polarizing in our headlines? You HATE this, or you LOVE this? How about what something MEANS to you #cmworld

@LorrieGuerrieri

@CMIContent @JoePulizzi Wait. Not #TotesMaGotes? 😉  #cmworld

@vegecomgirl

@CMIContent A3: Already answered this one 🙂 All the Upworthy style ones. Surely they’ll stop working soon. #CMWorld

@atxcopywriter

@CMIContent A3: Anything that Upworthy does with its headlines (I’m sorry if you love or work for Upworthy) #CMWorld

@thesnagel

A3: Stop using every incredibly awesome and insanely juicy adjective. That’s a start. #CMWorld

@nlbctim

A3 I get tired of seeing the infotainment newsjacking headlines. Very rare that they deliver.  #cmworld

@SFerika

@KipMeacham Lol!! Every single time!! @CMIContent is ever so diligent!! #WordPolice #CMWorld

@lttlewys

Your audience are skimmers, scanners and glancers, not readers. Grab them with genuine headline and 1st paragraph summary #cmworld A3

@LoisMarketing

I’m starting to play with glib headlines. What do you think? #CMWorld https://www.linkedin.com/pulse/you-dont-have-enough-data-elspeth-misiaszek

@Elspeth81

@Liliholl its exhausting if everything urgent 🙂  #cmworld

@thedavepepper

A3: Also, putting “Breaking News” if it’s not really breaking or news. #cmworld

@AJutah

A3 Fear Mongering #CMWorld

@BlanksUSA

@AJutah Everything is breaking news nowadays. Ugh. #cmworld

@danielerossi

THIS!  #CMWorld  https://twitter.com/LorrieGuerrieri/status/590550452158275586

@SmartSuiteBree

But wouldn’t we have to actually believe what happens next for that to happen? #iNeedToStop #LeftSnark #CMWorld  https://twitter.com/atxcopywriter/status/590550556508323841

@Mr_McFly

Yes! A little pride and dignity go a long way. #CMWorld  https://twitter.com/dougkessler/status/590550349439705088

@ChristinKardos

A1. Make it catchy and creative! #CMWorld #contentmarketing  https://twitter.com/CMIContent/status/590546300245975040

@ashishkhera

A3: Don’t be The Boy Who Cried ‘Awesome’. #CMWorld

@dougkessler

@CMIContent @JoePulizzi I do what I can for the cause. B^D  #cmworld

@KipMeacham

A2 Despite the complaints, people love headlines w/ numbers! They love sensationalism too like BuzzFeed’s posts. #CMWorld #contentmarketing

@ashishkhera

A3: Stop creating headlines that are not related to the content! Click bait is bad enough, but irrelevant click bait is the worst. #CMWorld

@SpencerHudonII

A3: anything with the word “life-changing” @CMIContent #cmworld

@sharayray

+ THIS #CMWorld  https://twitter.com/mikemyers614/status/590550736754372613

@Mr_McFly

I’m thinking people have some opinions on headlines.  #cmworld

@BrandedCartoons

Q4: How do you suggest testing various headlines, especially when a blog post can only have one title?  #CMWorld

@LorrieGuerrieri Agree but… I want to know you have a strong point of view. “7 reasons I can’t decide if I like lists posts” #cmworld

@wittlake

@dougkessler @wittlake Yes 🙂 Without clicks engagement has no chance #CMWorld

@Yaelkochman

@nlbctim If you take out all the good adjectives, how do you get folks to click?! #CMWorld

@SueBrady

@BrandedCartoons HAHAHAHA They do hit a nerve, don’t they 🙂 #cmworld

@danielerossi

A4: You can test headlines in tweets and social media. Then change the real headline to match the winner.  #CMWorld

@dougkessler

A3 I also dislike headlines that try to hard to talk like someone else. I use “totes” in speech but don’t headline it. And no YOLO. #CMWorld

@LUCYrk78

@wittlake Haha I do see what you mean, I get that.  #cmworld

@LorrieGuerrieri

@CMIContent A4: I like this emotional marketing analyzer http://www.aminstitute.com/headline/index.htm #cmworld

@lindadessau

@dougkessler Irrelevant newsjacking annoys me. I like it when it’s clever and actually ties in to the article. But, that’s rare. #cmworld

@JeremyBednarski

@SueBrady Keep the adjectives,  just not every adjective. 🙂 #CMWorld

@nlbctim

@AJutah Great point! #cmworld

@CrowdContent

@dougkessler Just be careful if WordPress changes your link structure as well. #cmworld

@danielerossi

@dougkessler took my answer to A4.#CMWorld

@Mr_McFly

Helpful for testing: tweeting out different headlines with a link to the blog post. #CMWorld @CMIContent

@sharayray

A4: We also test headlines using PPC and paid banner ads. The winner gets the clicks. #CMWorld

@dougkessler

Haha. “What I Learned About Google from 19 Experts?” #CMWorld  https://twitter.com/ajutah/status/590550361548685315

@ChristinKardos

@dougkessler A4: You can test headlines in tweets and social media. Then change the real headline to match the winner. #cmworld

@TSNN_Rachel

@Elspeth81 Nice. 🙂 #CMWorld

@nlbctim

If you use email or social media (or both) to drive traffic to your blog, those are great opportunities to A/B test headlines. #CMWorld

@ActualKats

A4: Twitter is a great place to test titles! (Most social, actually). See the responses you get based on interaction. #cmworld

@SmartSuiteBree

@SmartSuiteBree But, but, that’s how you get readers to click! #cmworld #IStinkAtHeadlines

@SueBrady

A4: A/B testing is a great way to learn about effectiveness. Break the audience into groups (email) #CMWorld

@mikemyers614

A4 Test in other areas (email, social). Search for similar articles online. #CMWorld

@BlanksUSA

Headlines that promise baby hedgehogs, but there are no baby hedgehogs. The worst.  #cmworld

@BrandedCartoons

If they left the blanks in the headline, that might be interesting… #CMWorld  https://twitter.com/ChristinKardos/status/590551167421284352

@Mr_McFly

@BrandedCartoons have you been playing Sonic.exe again? #CMWorld

@Mr_McFly

A4. A/B Testing, Multivariate, or tweeting different titles pointing to the same link.  #CMWorld #ContentMarketing

@SpencerHudonII

@BrandedCartoons #sadtrombone #cmworld

@CMIContent

A4. @CMIContent Post to social channels with each headline. Your reporting will tell you which ones perform best (most clicks) #CMWorld

@KylaK

@BrandedCartoons Baby hedgehogs are so cute. #CMWorld

@mikemyers614

@mikemyers614 I agree! You can certainly get some of that feedback from email #cmworld

@vegecomgirl

Smart! Thanks @dougkessler #cmworld https://twitter.com/dougkessler/status/590550970452566016

@CrowdContent

OMG I forgot it’s Tuesday! It’s #CMWorld day! http://t.co/g3MvEsCkD0

@eccushing

@BrandedCartoons Yes, that is cruel! #cmworld

@lindadessau

@BrandedCartoons Ha! #CMWorld

@SueBrady

@Yaelkochman @dougkessler Agree, clicks are the first step, but if you draw the wrong clicks, the path ends. #CMWorld

@wittlake

It doesn’t matter how many adjectives you use if you are sincere in your message. If not it’ll always come off as fake. #cmworld #TeamBLAM!

@Blamin

@Mr_McFly Oooh… New trend!! 🙂 #CMWorld

@ChristinKardos

@Mr_McFly I should try that for my next post. #cmworld

@danielerossi

@Mr_McFly We always like Blanks in our headline 😉 #CMWorld

@BlanksUSA

A4 test at different time of day  #cmworld

@thedavepepper

A4: We’ve re-titled posts and seen a real  uptick — often surprising. #CMWorld

@dougkessler

A4: Been playing with the Advanced Headline Analyzer…but the high % titles don’t sound human usually #CMWorld

@Elspeth81

Brilliant! #CMWorld https://twitter.com/CMIContent/status/590549942890065921

@SpencerHudonII

Back to headlines for a second… anything with Steve Jobs in it can probably stop happening. #CMWorld

@ActualKats

@SueBrady Too funny! I actually almost said I LOVE this tweet too. I’m totally guilty of polarizing everything! @LorrieGuerrieri #CMWorld

@SmartSuiteBree

Wow, basically everyone’s naming the formulas in Copyblogger’s headline hacks. Not bad in and of themselves, just lazily used #CMWorld

@atxcopywriter

Q4: King Sumo is a great tool to AB test headlines in WordPress – displays different title each time until a winner is selected #CMWorld

@Yaelkochman

A4: Solution #1: Write Multiple Articles. Solution #2: Use the Art of Making Sub-headings. #cmworld

@hassaankhan

@LUCYrk78 same with colloquialisms. As a Bostonian I hate when people force ‘wicked’ into a Boston targeted article. Just, no. #CMWorld

@LydiaNicoll

A4: Here’s a good roundup of split testing options for WordPress http://qub.me/hvwqwo @thetorquemag @wpengine #cmworld

@AJutah

A4) When promoting it via email. You can test SLs & see which one works better! #cmworld

@Liliholl

A4 Twitter is a great way to compare the effectiveness of headlines. You can see which one gained more attention #CMWorld

@lifeofaworkgirl

@BlanksUSA @Mr_McFly I just want a blank headline and tell the reader to fill it in for me…after reading the post #cmworld

@vegecomgirl

Anyone else feel the same? MT @Elspeth81 Been playing with the Advanced Headline Analyzer but the high % titles don’t sound human #cmworld

@CMIContent

Why your content should not be written for Google #cmworld HREF=”http://t.co/poslhU7cOH” TARGET=”parent”>http://snip.ly/MPWg

@restrepolj434

A4: Ever try the Headline Analyzer? http://www.aminstitute.com/headline/ #CMWorld It’s kind of funny

@dougkessler

@Yaelkochman <Things I learned today.  #cmworld

@thedavepepper

This #CMWorld  https://twitter.com/lydianicoll/status/590551675678621699

@LUCYrk78

Write a fresh, engaging, genuine headline and go with it. “Testing” = insecurity and questions about your content. #cmworld A4

@LoisMarketing

@lifeofaworkgirl Could time of day also have an affect? #cmworld

@danielerossi

A3: I’d start by gutting the word “eviscerates” from any and all. #cmworld

@WALToONs

@CMIContent A4: Present the article differently on various mediums (social, email etc). Then just check the metrics #CMWorld

@thesnagel

@dougkessler Yeah. #CMWorld

@mikemyers614

A4: You can test in social, use different teasers for twitter, fb, Li! @crestodina has some amazing posts on this! #CMWorld

@lttlewys

@wittlake @dougkessler So true! #CMWorld

@Yaelkochman

@SmartSuiteBree @SueBrady I am too. It’s a gut reaction bc we’re so passionate. But I need to work on adding a little more context! #cmworld

@LorrieGuerrieri

A4 Use actionable words like “download” and “try” – it engages people & asks them to act #CMWorld

@lifeofaworkgirl

Dear @vegecomgirl, what obscure or obnoxious term can we come up for this new trend? #CMWorld  https://twitter.com/vegecomgirl/status/590551758453264384

@Mr_McFly

A4: Use the WordPress Landing Pages plugin to create LPs, and A/B test them >> http://qub.me/nDmjHG #cmworld

@AJutah

@LydiaNicoll @LUCYrk78 This tweet is so wicked totes that I want to put it in my headline! YOLO! #CMWorld 😉

@vegecomgirl

Many times annoying titles that bait you in lead to articles that could have been tweets.  #cmworld

@joshmccormack

A4: Beyond setting up the A/B, schedule an email test to split for the first 50% or less, then send winner to rest. Less risk. #cmworld

@MarketingMurphy

The less you think about it the fresher and more original your writing will be. Limit changes, ‘go with your gut’ #cmworld A4

@lifeofaworkgirl

@danielerossi 100% – that will play a huge roll in engagement! #CMWorld

@LoisMarketing

@dougkessler do you think it’s worth re-titling a blog post after it’s run its course social-wise to attract more organic traffic? #cmworld

@hanstacey

@LorrieGuerrieri @SueBrady Same! I am the queen of “AWESOME”, “LOVE”, & “FABULOUS.” I’m just a passionate person! #cmworld

@SmartSuiteBree

A4 Small changes can actually expand reach and legs for great content  #cmworld

@thedavepepper

@SmartSuiteBree @LorrieGuerrieri @SueBrady Nothing wrong with that, if it’s authentic 🙂 #cmworld

@lindadessau

Why “User Experience” Matters http://hubs.ly/y0K9B00 #cmworld

@BeaconLive

.@mikemyers614 @hassaankhan Talking subheaders are just the best. #cmworld

@CrowdContent

@Mr_McFly #Blankified or #YouBeTheHeadlinerWithNoByline I can’t think today #cmworld

@vegecomgirl

@hanstacey I’d be careful about re-titling just for SEO. Could get whacked with the Google stick. #CMWorld

@dougkessler

I can’t even come up with a witty response. That was awesome. #CMWorld  https://twitter.com/vegecomgirl/status/590552096107274241

@LUCYrk78

Q5: What do you do if you discover a headline is not working after publication? #CMWorld

@lindadessau @LorrieGuerrieri @SueBrady It is Linda! I LOVE a lot of things! Passion over everything! #cmworld

@SmartSuiteBree

@SmartSuiteBree @SueBrady So am I hahaha! I said I need to add more words to my vocabulary because these aren’t cutting it anymore! #cmworld

@LorrieGuerrieri

A4) Test them with colleagues at work. That helps a lot too! #cmworld

@Liliholl

@vegecomgirl #Blankified ™ could be a new content creation and curation app… #CMWorld

@Mr_McFly

@Yaelkochman ing Sumo: http://kingsumo.com/apps/headlines/ by @noahkagan #CMWorld

@Yaelkochman

A5: If a headline isn’t working, change it! #CMWorld

@dougkessler

I’m being added to such interesting lists after taking part in the @CMIContent #CMWorld Twitter chat :O

@thesnagel

A5:  Cry. #cmworld

@BrandedCartoons

@vegecomgirl @LUCYrk78 that made my skin crawl #CMWorld

@LydiaNicoll

A4. We use @Optimizely to test title #cmworld

@eccushing

A5: Better: if a headline isn’t working, think about why. What can you learn? Failure teaches. #CMWorld

@dougkessler

@lindadessau @dougkessler @hanstacey How so? #cmworld

 @AJutah

A5 Share via social, use new headlines in post. #CMWorld

 @BlanksUSA

@CMIContent A5 while you don’t want to change the URL, you can reconsider the on-page headline.  #cmworld

 @SFerika

@BrandedCartoons I do that when my analytics don’t make any sense #cmworld

@danielerossi

@hanstacey @dougkessler or do an update with 3 bonus items 🙂 ? #cmworld

@thedavepepper

A5: If digital, then revise. #TotesObvi #cmworld

@KipMeacham

A5: That’s the great thing about digital/social…change it. Much easier than asking everyone for their newspaper back. #awkward #CMWorld

@mikemyers614

A5 Learn from it. I’m not a fan of changing published headlines- leads people to think it’s a new article #CMWorld  https://twitter.com/cmicontent/status/590552366891585536

@LUCYrk78

A5 If you change a headline, do you feel compelled to change some of the article’s content? #cmworld

 @LorrieGuerrieri

@dougkessler Except how can you be so sure it’s your headline that’s not working? #cmworld

 @lindadessau

@Mr_McFly It could! Let’s get on it NOW and then go on @ABCSharkTank! I want to meet @TheSharkDaymond 😉  #cmworld

 @vegecomgirl

Q5: We’d change it before we tweet it or share via email. Still time for new one to work.   #CMWorld

 @gcharlton

@LydiaNicoll yeah, @vegecomgirl! If it’s a tweet it’s clearly TWOLO… cc: @LUCYrk78 #DontHitMe #CMWorld

@Mr_McFly

A5: Often it’s not the headline that’s failing: it’s the topic. #CMWorld

 @dougkessler

@dougkessler @hanstacey if you’re changing the title for #SEO, also add a little update paragraph to avoid the wrath of Google #cmworld

 @eccushing

A5: I keep URLs short, and retitle & update posts regularly. Keeps the site fresh. #cmworld

 @AJutah

This chat is fast and furious today! And the hashtags we’re seeing… #oye! #cmworld

 @CMIContent

@LydiaNicoll @LUCYrk78 That’s the reaction it was meant to have 🙂  #cmworld

 @vegecomgirl

Since #CMWorld today is re: headlines> The Ultimate Guide to Marketing (J/K, It’s Me in SpongeBob Underwear) http://www.sorryformarketing.com/blog/ultimate-content-marketing-ebook-spongebob-boxers

 @Jay_zo

.@CMIContent thinking that the headline is worth more than 80% of the article. Good headline + bad content = reader distrust. #CMWorld

 @sdkluber

@LorrieGuerrieri @SueBrady I’m with you! I apparently need to read more and watch less Sex and the City! All the girly language!! #cmworld

 @SmartSuiteBree

A5: Quickly test new titles via Twitter and revise once I find a better one. #CMWorld #ContentMarketing

@SpencerHudonII

A5: I have been known to change a blog headline from time to time #CMWorld

@SueBrady

@CMIContent A5: There’s always room to refresh or re-purpose content. Nothing wrong with a post-publish tweak #cmworld

@thesnagel

@lindadessau @dougkessler Hm… great question! So many factors are involved. #cmworld

@danielerossi

What they said. #CMWorld  https://twitter.com/CMIContent/status/590552561998004225

@Yaelkochman

A5: 1) Change it. 2) Work out what actually went wrong so you avoid that mistake in future #CMWorld

@TomHaycock

Love the emotional transparency, @BrandedCartoons! So true.  #cmworld

@KipMeacham

A5: Interact with audience/readers for their reactions, learn, make changes and try again. #CMWorld

@nlbctim

A5: If you’re a reposter, a la Edgar, change it. If not, learn from your numbers & do better next time #CMWorld

@Elspeth81

@LUCYrk78 Excellent point. #CMWorld

@SueBrady

@Mr_McFly @LydiaNicoll @LUCYrk78 OH NO! It’s too close to TWILO and spent too much time there back in the day #cmworld

@vegecomgirl

@Jay_zo I fell for it! #CMWorld

@dougkessler

@mikemyers614 @dougkessler Truth hurts. #cmworld

@LorrieGuerrieri

A5) Wait and test again, but it also helps if the rest of the copy is reviewed. #cmworld

@Liliholl

A5: Improve the Next One. Select a hot topic + solid keywords together. #cmworld

@hassaankhan

@dougkessler @Jay_zo ha we did too #cmworld

@CMIContent

@eccushing @dougkessler @hanstacey Yep. #cmworld

@KipMeacham

A5: The beauty of digital publications is that headlines/content can continue to evolve. Don’t be static. #CMWorld

@nlbctim

@LorrieGuerrieri @dougkessler Not always. Sometimes it’s awesome. #CMWorld

@mikemyers614

@dougkessler So did my wife #Heyooo #CMWorld (I’ll show myself out…)

@Jay_zo

@Mr_McFly I tried to click on that thinking it was a headline… #cmworld

@JeremyBednarski

@dougkessler @Jay_zo Got me too. #CMWorld

@mikemyers614

@thesnagel @CMIContent Nothing wrong with tweaking. But if you do it often just for SEO freshness, it might backfire. #CMWorld

@dougkessler

Every mistake is an opportunity to gain wisdom so you don’t have to make it again. #CMWorld

@JoshStAubin

A5. Change it. You have opportunities to repurpose that content to your audience. Living documents can be changed/added/referenced #cmworld

@vegecomgirl

Really depends on how much you post. If you post often, then cover your crappy headline with more content. Otherwise, change it.  #cmworld

@BrandedCartoons

A5. First, define “not working.” Misleading? Change it. Low click rate? Question the content before revising. #cmworld

@wittlake

@JoshStAubin so true!  #cmworld

@CMIContent

Q5: Edit if possible. If not, learn from your mistakes & move on! You can’t get it right EVERY time.  #cmworld

@SmartSuiteBree

.@CMIContent A5:Don’t just change recycle w/new headline, instead craft a new headline and modify the content, even if minimally #CMWorld

@ItsTomfoolery

A5 write a new post “5 reasons why my headlines weren’t working” #cmworld

@thedavepepper

We have a winner. #CMWorld  https://twitter.com/thedavepepper/status/590553304226226176

@Mr_McFly

@CMIContent A5: Change it? But I rarely know if it’s the headline failing, or something else. #CMWorld

@MyHumera

@thedavepepper lol #cmworld

@CMIContent

@thedavepepper …and number 4 made me LOL! #cmworld

@AJutah

Ever the pragmatist, @thedavepepper! B^D  #cmworld

@KipMeacham

@dougkessler “12.5 Reasons the Listicle Won’t Die!!!” #cmworld

@joshmccormack

@AJutah @thedavepepper hahaha yes. #cmworld

@LorrieGuerrieri

@mikemyers614 @dougkessler @CMIContent Hate that headlines are viewed as “Gotcha” mechanisms. Feels dirty #CMWorld

@Jay_zo

@dougkessler @thesnagel @CMIContent Whoa, read that as ‘twerking’… #CMWorld

@SueBrady

A5. If you get on board with #Blankified ™, this will resolve your problem! Right @Mr_McFly?  #cmworld

@vegecomgirl

@joshmccormack @dougkessler the .5 is clearly the game changer 🙂  #cmworld

@CMIContent

“5 Headlines I Now Know I Should’ve Used Instead” #CMWorld  https://twitter.com/thedavepepper/status/590553304226226176

@LUCYrk78

@joshmccormack @dougkessler Careful, he might translate that to metric. #CMWorld

@mikemyers614

A5. I’ll change it! There is no reason to keep a bad headline. #CMWorld

@KimVallee

Thanks everyone for thoughts in #CMWorld. Lot’s of interesting stuff being said! Gotta duck out myself now 🙁

@TomHaycock

@vegecomgirl Exactly. If it doesn’t work, find another one that will. Flexibility is a must. #CMWorld

@JoshStAubin

Wow, this chat is killer. Hard to keep up. #CMWorld

@dougkessler

Tasty, @joshmccormack! Love that! #cmworld

@KipMeacham

@LorrieGuerrieri That would only be necessary if the new title was no longer accurate, I’d say #CMWorld

@atxcopywriter

Clear purpose and intent often wins in business! #CMWorld  https://twitter.com/vegecomgirl/status/590553528562757633

@Mr_McFly

@CMIContent @dougkessler Decimals are the new click bait. 🙂 #cmworld

@joshmccormack

@Yaelkochman we are too. Such great discussion going on today!  #cmworld

@CMIContent

@dougkessler Have to fuel up on Tuesdays for sure #cmworld

@lindadessau

@JoshStAubin Well, hello there Josh!!! We need to make #FlexibleContent a thing. Can that be a future topic, @CMIContent? #cmworld

@vegecomgirl

@KipMeacham Long time, friend! #cmworld

@joshmccormack

Q6: How do you balance headlines for humans, SEO and social?  #CMWorld

@atxcopywriter Good point, very true #cmworld

@LorrieGuerrieri

Hope you’re not missing out! Still time to jump in on today’s #CMWorld chat!  https://twitter.com/dougkessler/status/590553650382143488

@CMIContent

A5. Change it up in the way you PROMOTE the article/post. But I wouldn’t change the actual headline. #cmworld

@jgombita

@CMIContent Great questions today! #cmworld

@thedavepepper

A6 Think human first when creating a headline, and the SEO and social will follow #cmworld

@LorrieGuerrieri

A6. Is it wrong to say to have a human write it? lol  #cmworld

@vegecomgirl

@CMIContent A6: Humans are most important readers – always!  #cmworld

@lindadessau

A6: Write for the audience, group, people, target, persona and let the rest take care of itself. #CMWorld

@mikemyers614

A6 Humans first, social second. SEO happens when it works naturally #CMWorld

@BlanksUSA

It’s important to look at the traffic after the click. A headline that draw best may bounce most. #CMWorld

@dougkessler

.@CMIContent A5-Don’t just recycle w/new headline, instead craft a new headline & modify the content, even if minimally #CMWorld

@ItsTomfoolery

Cry. Srsly tho tweak, change perspective @CMIContent: What do you do if you discover a headline is not working after publication? #CMWorld

 @salmajafri

@CMIContent A6 I put the humans first w/headlines, then SEO. Social is less dependent on the headline for me.  #cmworld

@SFerika

A5: As Beavis would say, Change It!  #CMWorld http://t.co/KT2np45uft

@bendgibbons

@dougkessler I’m new to it, but some really good questions. #CMWorld

 @gcharlton

@LorrieGuerrieri I like that approach. I wonder if we tend to focus too much on SEO/computers rather than humans. #cmworld

@danielerossi

A6: Headlines are for humans first. But SEO shows you what humans are looking for (and what words they use). That’s key. #CMWorld

@dougkessler

A6 you don’t. You always write for your community in mind. What’re you putting out to help THEM… #CMWorld  https://twitter.com/cmicontent/status/590553854195859456

@LUCYrk78

A6: Always write for the human eyes, passions and interaction. #CMWorld

@nlbctim

A6: Be concise. Answer what’s in it for the reader. Why do I feel like I said this before? #DejaVu #CMWorld

@Mr_McFly

Q6: Write for humans, optimize for search engines. #CMWorld

@Yaelkochman

Hedgehogs then humans then SEO. Social is both human and hedgehog.  #cmworld

@BrandedCartoons

@vegecomgirl @CMIContent Hey Carmella!! Digital gives you huge advantages to be flexible. #CMWorld

@JoshStAubin

A6: Of course you might need to tweak headlines for Twitter and social channels. But be true to the real headline!  #CMWorld

@dougkessler

A6: If you genuinely provide value, humans will want to click, and search engines will display your awesome work. #cmworld

@AJutah

A6: Keyword research shows you the demand for content on your topic, in the language of users. Why ignore that? #CMWorld

@dougkessler

A6: SEO is for the head, social is for the heart and the human is the secret (non-algorithm) sauce as to which is most appealing. #CMWorld

@jgombita

#KCA #VoteJKT48ID LorrieGuerrieri: A6 Think human first when creating a headline, and the SEO and social will follow #cmworld

@Umettarou

@BrandedCartoons Won’t someone think of the hedgehogs?? #cmworld

@danielerossi

@gcharlton we hope you’re enjoying the chat! #CMWorld

@CMIContent

A6. #CMWorld Humans: Short and to the point SEO: Relevant Keyword Social: Shareable How to balance headlines @CMIContent

@SarahMT1212

A6: Favor the personal, compelling ones. Eyeballs and shares will elevate real content consumption. #cmworld

@KipMeacham

A6: If you balance human, search and social, what sort of robot do you assume is in social? People first, second and third. #cmworld

@wittlake

A6: 1. Use Brain, 2. Attract Audience, 3. Deliver Something, 4. Distribute Well (Social Media). That’s enough! #cmworld

@hassaankhan

A6) Headlines are for humans. Readers interact & engage w/ content, robots crawl and shouldn’t determine your headline #cmworld

@Liliholl

A6: I write for humans, then sometimes tweak for search (if necessary). #CMWorld

@dougkessler

A6 if you address an engaged even underserved audience SEO is less important #cmworld

@thedavepepper

@dougkessler EXACTLY. Whole point behind SEO is to guess what humans want to see. #CMWorld

@MyHumera

A6: I try to never let SEO goals kill the appeal for human readers. Not worth it! #CMWorld

@dougkessler

A6 Headline has to make sense to readers. Length of headlines important – should fit in emails, search results and tweets / RTs. #CMWorld

@gcharlton

@vegecomgirl so true though!  #cmworld

@CMIContent

btw, here are 10 Pointers That Will Get You The Ultimate Headline > http://info.roojoom.com/2014/06/29/how-to-get-the-ultimate-headline (speaking of lists!) #CMWorld

@Yaelkochman

A6) We’ve found making sure you get to the point early in a headline improves click-throughs from SERPs    #cmworld

@hanstacey

@CMIContent A6: Focus on humans first. #CMWorld

@atxcopywriter

Indeed, @joshmccormack. I’m still mourning the demise of #b2bchat. #cmworld

@KipMeacham

A6: Good #SEO copywriting is not obvious. Write a mix of passion topics and SEO evergreen content to link to. #CMWorld

@Elspeth81

SEO is great, but you write to provide value to people. Scoring in search is icing on the cake. #CMWorld

@JoshStAubin

A6: Consider your audience first, add #SEO terms, make it relevant to the content, & then consider the audience again.  #CMWorld #SMM

 @SpencerHudonII

@MyHumera @dougkessler guess or test and learn #cmworld

@thedavepepper

@dougkessler I use different metadata because social traction is different than SEO. Still trying to crack the code… #CMWorld

@MaelRoth

A6: it’s less important to go after keywords for SEO. Write for humans, be valuable, and write headlines piques curiosity #cmworld

@DavidProHQ

@MaelRoth @dougkessler Aren’t we all! #cmworld

@lindadessau

A6: The more you know your audience, the less SEO spiders and humans diverge. #CMWorld

@dougkessler

@JoshStAubin @CMIContent It does but often underutilized #CMWorld

@vegecomgirl

A6: Write for your headline for your reader. For social, try different approaches…assuming you’re promoting it more than once. #cmworld

@JeremyBednarski

@CMIContent A2: Whether focus on social or SEO 2nd depends on your goals, but you can always emphasize diff things in diff posts. #CMWorld

@atxcopywriter

@lindadessau @dougkessler only @markwschaefer has mastered it ^^ #CMWorld

@MaelRoth

A6(2): Headline trick: write 25 headlines and choose from the last 5 headlines you write #cmworld

@DavidProHQ

A6. I write for my audience, to get people attention, to bring value to them. Then, I tweak the message for social. #CMWorld

@KimVallee

A6: Search concerns should guide content creation. If so, the keyword will tend to be natural. #CMWorld

@dougkessler

@dougkessler so true.  #cmworld

@thedavepepper

@CMIContent For long-tail, readability 1st. SE’s will consolidate keywords to make sense of content WRT to the query #cmworld

@thesnagel

@SpencerHudonII Always measure for human consumption. If it doesn’t resonate w/ ppl, SEO is worthless. #CMWorld

@JoshStAubin

Once again, we’ve come to the same conclusion for every #Cmworld: Be human, be relevant, be interesting.

@BrandedCartoons

@CMIContent A6: SEO is a long-term strategy–not every title needs keyword, but you can work them into posts/titles when appropriate #CMWorld

@atxcopywriter

@dougkessler But real SEO is about making it easier for people to find your valuable content through search engines… #cmworld

@AJutah

Should be at least 10 Questions in #cmworld!

@hassaankhan

@KipMeacham Let’s find time to have a call. #cmworld

@joshmccormack

A6 Know your audience & what they’re looking for and SEO will improve. All stats with who you’re targeting #CMWorld

@lifeofaworkgirl

@BrandedCartoons Works every time! #cmworld

@LorrieGuerrieri

Q7: What are some publications / blogs you suggest following if you want to learn to write a good headline?  #CMWorld

@CMIContent A6: Write with emotion. Add in keywords. Examples here: http://bit.ly/1zpUrJR #cmworld

@salmajafri

A7: Copyblogger! #cmworld

@danielerossi

Are we that predictable? MT @BrandedCartoons: Same conclusion for every #Cmworld: Be human, be relevant, be interesting. #cmworld

@lindadessau

Roger, roger, @joshmccormack #cmworld

@KipMeacham

@dougkessler There’s still opportunity to add keywords to help your content rank well! #cmworld

@AJutah

@JoshStAubin Exactly Josh! That’s why I said consider the audience first and last. The other stuff is far less important. #CMWorld

@SpencerHudonII

A7: The good folk-a-doodle-doos over at @Econsultancy do a good job with compelling headlines. #CMWorld

@Mr_McFly

A7: Read the publications your ideal readers are already responding to – do what they do #cmworld

@lindadessau

A6) re-capping answers. Your headlines should be: Searchable Engaging for humans Optimised for search engines #CMWorld

@Liliholl

@BrandedCartoons But what keywords do hedgehogs use the most? Where’s the keyword tool for that audience? #CMWorld

@atxcopywriter

So true! This is why I never write for SEO. I found that you often attract people for the wrong reasons. #cmworld https://twitter.com/CMIContent/status/590554158060670979

@KimVallee

A7: AdAge, FastCo, Copyblogger, Velocity Partners, oh, and Hedgehogs R Us #CMWorld

@mikemyers614

A7: Boost blog traffic, Digital marketer, and then backlinko always has insoles he bombs ranging from different topics #CMWorld

@DavidProHQ

A7: @Econsultancy is on top of headlines, too. Not surprisingly! #CMWorld

@dougkessler

@atxcopywriter @BrandedCartoons @mikemyers614 oh hedgehogs lol  #cmworld

@CMIContent

A7: Also look at how the click-sluts like Buzzfeed and Upworthy do it. But be careful: can sound like a parody! #CMWorld

@dougkessler

Can one word change how you feel about clicking a button? #contentmarketing #CMworld http://ow.ly/LV0iB http://t.co/vS8Pk2sUdN

@presmult

A7: I recall @peeplaja being particularly skilled at this…though haven’t seen his ‘stuff’ in a while #CMWorld

@SueBrady

A7) @CoScheduleBlog! Headline analyzer? Yes please! #cmworld http://coschedule.com/headline-analyzer

@CrowdContent

@dougkessler @Econsultancy That Velocity blog is pretty good too. http://www.velocitypartners.co.uk/our-blog/ #CMWorld

@gcharlton

A7: Here’s a great piece by @buffer about headline formulas >> https://blog.bufferapp.com/headline-formulas #cmworld

@AJutah

A7: Also look at Outbrain and Taboola. As they optimize click-throughs, they teach us about headline writing. #CMWorld

@dougkessler

Confessions of an Ad Man, by David Ogilvy. It a (gasp) book. #cmworld

@BrandedCartoons

@lifeofaworkgirl so glad you could hang with us today!  #cmworld

@CMIContent

Read everything. You can get inspiration from all sources – keeps you well rounded too… #CMWorld

@JoshStAubin

A7: I like humans less because headline formulas work. But data is data. #CMWorld

@dougkessler

@AJutah @buffer Oh you used the F word about headlines? #tragic 🙂 #CMWorld

@mikemyers614

A7: @neilpatel, @buffer, @semrush and @copyblogger ! #cmworld

@hassaankhan

@BrandedCartoons What’s a book? #CMWorld

@SueBrady

That’s what I use #cmworld  https://twitter.com/crowdcontent/status/590556021782933504

@LydiaNicoll

@Liliholl Fancy! #cmworld

@joshmccormack

@SueBrady @BrandedCartoons I think it’s one of those hard cover magazine things. #CMWorld

@mikemyers614

@SueBrady @BrandedCartoons what? You’re not just chatting with us on Twitter? You actually read? 🙂 #CMWorld

@CMIContent

#ContentMarketing: 20 Ways to Write a Call to Action!  #CMworld HREF=”http://t.co/LiY3YI0nih” TARGET=”parent”>http://buff.ly/1JZIamA

@ExpressCurate

@AJutah @buffer I loved this one! I remember sharing it with my entire team 🙂 #CMWorld

@Yaelkochman

@CMIContent A7: I try and resist but I end up getting sucked in by every bloody @buffer headline #toogood #CMWorld

@salmajafri

@dougkessler @Koozai_James Tricks can get people to click, not read. You need great content to get people to keep coming back. #CMWorld

@JoshStAubin

@CMIContent @BrandedCartoons @mikemyers614 Maybe #CMWorld needs/has a new mascot?

@atxcopywriter

A7) I would also recommend finding resources written by journalists as they are the masters of headline writing! #CMWorld

@Liliholl

As I tell my kids, a book is the Internet on paper. #cmworld

@BrandedCartoons

They’re the key ingredients in any successful content mktg strategy. Not rocket science, common sense. #CMWorld  https://twitter.com/CMIContent/status/590555436467810304

@KimVallee

@dougkessler They are the next Upworthy on my list. They care about clicks and clicks alone. Ok for publishers, bad for marketers #cmworld

@wittlake

@atxcopywriter @BrandedCartoons @mikemyers614 are there orange ones? #justasking  #cmworld

@CMIContent

Q8: If you are publishing the same story in print & online, should you make headlines different or keep them the same?  #CMWorld

@LydiaNicoll It’s fun AND helpful. #cmworld

@CrowdContent

If you need help with headlines, read more magazine covers. PR professionals are pros at carroting sticks! #CMWorld #marketing #copywriting

@Elspeth81

@BrandedCartoons I like that one! Stealing it. #cmworld

@danielerossi

@atxcopywriter @CMIContent @BrandedCartoons Better be orange… #CMWorld

@mikemyers614

A7: One of our better performing posts had a swear word in the title… #CMWorld http://www.velocitypartners.co.uk/our-blog/how-to-use-swear-words-in-your-content-marketing/

@dougkessler

@Liliholl Agreed – every headline should spark your imagination. Even the bad ones. #CMWorld

@JoshStAubin

A7: The Unpublished David Ogilvy is a great read, too.  #cmworld

@KipMeacham

Btw, back to A1, this is why we have lists. These are most popular posts so far this year. #CMWorld http://t.co/hLdzHFsjf6

@gcharlton

A8: Online and offline headlines don’t have to be identical. Optimize for context, channel and situation. #CMWorld

@dougkessler

@salmajafri @buffer we do too!  #cmworld

@CMIContent

Agreed. #CMWorld https://twitter.com/CMIContent/status/590555871261888512

@SpencerHudonII

A8: Define the need for the differences in each article. The definition(s) will help lead your decisions for necessary change. #CMWorld

@Mr_McFly

A8: If you meet someone at church and at the liquor store, do you greet them the same way? #CMWorld

@mikemyers614

A8 same audience same headline edit for fewer characters  #cmworld

@thedavepepper

@CrowdContent its almost like a game trying to get the right score and word combo #cmworld

@LydiaNicoll

@gcharlton I’ve noticed that: all ten top ten posts are number-based on @Econsultancy. #CMWorld

@dougkessler

A8 I think it’s important to keep consistency, but it all depends on what audience each member serves/goals #CMWorld https://twitter.com/cmicontent/status/590556879815708672

@LUCYrk78

@dougkessler @gcharlton @Econsultancy See what you did there. #CMWorld

@mikemyers614

A8 What works well in print, with the surrounding content for context, doesn’t always resonate online.  #cmworld

@SFerika

A8: Print and digital are sometimes different demographics, so it’s important to write for your target audience. #cmworld

@AJutah

Wouldn’t this be effective: Headline ( Evil Hedgehogs Take Over the World ) + Relevant Image ( A Hedgehog with a Hitler ‘stache ). #CMWorld

@WALToONs

@dougkessler @Econsultancy I’ve even consciously tried to avoid it and they still rise to the top. #CMWorld

@gcharlton

@dougkessler Exactly. Adjust according to platform, audience, etc. Give them the best headline in the right situation. #CMWorld

@JoshStAubin

@Elspeth81 You must deliver on the headline promise to be meaningful to the audience. Bad content is not an option. #CMWorld

@KimVallee

A8 publishing identical content across platforms turns off loyal readers. give expanded content when you can. #cmworld

@thedavepepper

Hey everyone, @peeplaja is in the building! #CMWorld  https://twitter.com/peeplaja/status/590557045323104256

@SueBrady

A8: Depends. Know your audience(s)!  If you have a strong title that’s relevant, interesting, engaging, it may work for both. #CMWorld

@SpencerHudonII

@BrandedCartoons @thedavepepper Agree! Give the people what they want! #CMWorld

@mikemyers614

A8: Some headlines are just more tweet-friendly than print-friendly. Not always sure why. #CMWorld

@dougkessler

A8 I think it’s important to keep consistency, but it all depends on what audience each medium serves & what your goals are #CMWorld

@LUCYrk78

A8) Each headline should be tailored to the mediums used. Write at least 4 headlines per piece: for web, Twitter, email, blog. #CMWorld

@Liliholl

@JoshStAubin Yes! And take time daily to discover new sources. Expanding keeps you on top of your emotional intelligence game! #CMWorld

@KDHungerford

MT Tricks can get people to click, not read. Great content gets people coming back. #CMWorld  @JoshStAubin @dougkessler @Koozai_James

@heidicohen

We’ll spend the last 10 minutes asking @dougkessler questions. Ask now! #CMWorld

@CMIContent

@LydiaNicoll Totally! Must. get. above. 80. otherwise the game goes on! 🙂 #cmworld

@CrowdContent

#WinnerWinnerChickenDinner on that tweet, @mikemyers614 @dougkessler  #cmworld

@KipMeacham

A8: Different. Because Print Media requires a different approach. #CMWorld

@hassaankhan

+bazillion, @thedavepepper! And I make a point (as @PRConversations curator) to ALWAYS cite ORIGINAL iteration, not “syndication!” #cmworld

@jgombita

@dougkessler Experience doesn’t guarantee success but it sure helps #cmworld

@thedavepepper

@dougkessler glad that’s still a thing though… #CMWorld

@MaelRoth

@CMIContent A8: what is this print you talk of? Better not be the newest fad! #CMWorld

@salmajafri

@KDHungerford Yes!! Inspiration is all around you. #CMWorld

@JoshStAubin

@mikemyers614 Well, no. But’s that’s mainly because I saw them at church just a few minutes earlier. #cmworld

@JeremyBednarski

Check magazines like Cosmo & The Star cc @Elspeth81 If you need headline help, read more magazine covers.  #CMWorld #marketing #copywriting

@heidicohen

@Elspeth81 I’d argue you should be aiming to research & write just as well for online (but it does seem not to be expected as much) #CMWorld

@atxcopywriter

#CMWorld has VERY good, no-nonsense content insight right now. We’re following on a Juicer hub we just made for it. https://www.juicer.io/cmworld

@juicerio

@salmajafri lol  #cmworld

@CMIContent

@dougkessler What’s your process look like for a blog headline, for example…write the post then the HL or visa versa? #CMWorld

@mikemyers614

And to what you are trying to accomplish and deliver through these mediums. #cmworld https://twitter.com/CMIContent/status/590558078283735040

@KimVallee

@salmajafri @buffer we do too!  #cmworld

@CMIContent

Agreed. #CMWorld https://twitter.com/CMIContent/status/590555871261888512

@SpencerHudonII\

A8: Define the need for the differences in each article. The definition(s) will help lead your decisions for necessary change. #CMWorld

@Mr_McFly

A8 same audience same headline edit for fewer characters  #cmworld

@thedavepepper5

@CrowdContent its almost like a game trying to get the right score and word combo #cmworld

@LydiaNicoll

@gcharlton I’ve noticed that: all ten top ten posts are number-based on @Econsultancy. #CMWorld

@dougkessler

A8 I think it’s important to keep consistency, but it all depends on what audience each member serves/goals #CMWorld https://twitter.com/cmicontent/status/590556879815708672

@LUCYrk78

@dougkessler @gcharlton @Econsultancy See what you did there. #CMWorld

@mikemyers614

A8 What works well in print, with the surrounding content for context, doesn’t always resonate online.  #cmworld

@SFerika

A8: Print and digital are sometimes different demographics, so it’s important to write for your target audience. #cmworld

@AJutah

@JoshStAubin

@Elspeth81 You must deliver on the headline promise to be meaningful to the audience. Bad content is not an option. #CMWorld

@KimVallee

A8 publishing identical content across platforms turns off loyal readers. give expanded content when you can. #cmworld

@thedavepepper

A8: Depends. Know your audience(s)!  If you have a strong title that’s relevant, interesting, engaging, it may work for both. #CMWorld

@SpencerHudonII

@BrandedCartoons @thedavepepper Agree! Give the people what they want! #CMWorld

@mikemyers614

A8: Some headlines are just more tweet-friendly than print-friendly. Not always sure why. #CMWorld

@dougkessler

A8 I think it’s important to keep consistency, but it all depends on what audience each medium serves & what your goals are #CMWorld

@LUCYrk78

@KDHungerford Yes!! Inspiration is all around you. #CMWorld

@JoshStAubin

Check magazines like Cosmo & The Star cc @Elspeth81 If you need headline help, read more magazine covers.  #CMWorld #marketing #copywriting

@heidicohen

@Elspeth81 I’d argue you should be aiming to research & write just as well for online (but it does seem not to be expected as much) #CMWorld

@atxcopywriter

Print works like this: Have an idea. Plant a tree. Wait for tree to grow. Turn into paper… #CMWorld

@dougkessler

I wish we didn’t have to write headlines for Twitter. People should know by now how to write more interesting tweets. #cmworld

@martinlieberman

@dougkessler If you didn’t, it’d be too easy. It’s a mixture of testing, experience and gut feeling. #CMWorld

@gcharlton

How much hedge could a hedgehog hog if a hedgehog could hog hedge? #cmworld

@BrandedCartoons

@mikemyers614 I often write the headline first — but 90% of the time, I revise it after writing the first draft. #CMWorld

@dougkessler

@martinlieberman Maybe it’s me, but I feel like tweets ARE headlines. #CMWorld

@mikemyers614

@martinlieberman So many folks just share the headline though instead of their reaction/impression.  #cmworld

@SFerika

@SFerika Great point! Thinking of the difference between above-the-fold and #3 in a dropdown. #CMWorld

@bendgibbons

@mikemyers614 That’s not how I tweet. I’d like to think I tweet conversation starters. Not Initial Caps Headlines. #cmworld

@martinlieberman

Q- Tell three Pillars of Content Marketing Advocacy @dougkessler #CMWorld #ContentMarketing

@hassaankhan

@Elspeth81 Off topic, but doesn’t due diligence just seem like doing your job? #cmworld

@joshmccormack

@SFerika I know. And that’s why we do it. Just wish we didn’t have to … #cmworld

@martinlieberman

Take a lesson from the best for highly viral headlines (@Upworthy) http://www.slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding?ref=http://blog.upworthy.com/post/37624725017/our-friends-at-the-new-organizing-institute-let-us http://ow.ly/i/asKb1 #cmworld

@heidicohen

What’s your favourite headline? Anyone? #CMWorld

@dougkessler

@dougkessler @mikemyers614 I do that often too. #CMWorld

@MyHumera

@martinlieberman Oh I’m not suggesting initial caps. I never do that. But using tweets as a way to invite conversation. #CMWorld

@mikemyers614

@BrandedCartoons I’d click on that! #cmworld

@joshmccormack

@CMIContent @thedavepepper What is expanded content? #cmworld #sharing4good

@vskath

Yes. Give Tweets the same attention as a headline. #cmworld https://twitter.com/mikemyers614/status/590558767781117954

@JamieEichenlaub

@joshmccormack @Elspeth81 One would think, but it’s not usually in the job description. #CMWorld

@JoshStAubin

@hassaankhan 3 pillars: Empathy. Utility. Energy. #CMWorld

@dougkessler

@CMIContent @dougkessler Doug can I make memes of ur awesome one-liners and use them in my presentations? With credit of course 🙂 #CMWorld

@salmajafri

@JoshStAubin Joined an incredible discussion last night w/ @edhawan on @h2hcat abt inspiration/ innovation. Check out her book! #CMWorld

@KDHungerford

@mikemyers614 That’s what a good tweet should do: invite conversation. A good headline makes you want to read. #cmworld

@martinlieberman

@dougkessler My favorite is from an old soap ad…something like: ‘What the color of Pears soap means to you’ #CMWorld

@mikemyers614

@salmajafri By all means! #CMWorld

@dougkessler

MT @martinlieberman: A good tweet should invite conversation. A good headline makes you want to read. #cmworld

@lindadessau

@martinlieberman Wow, that’s splitting hairs to me.  Interesting. #CMWorld

@mikemyers614

My favourite headline: “Buy More Beef You Bastards” (but that’s the whole content too). #CMWorld

@dougkessler

@mikemyers614 @martinlieberman You mean… be social on social media? 🙂  #cmworld

@danielerossi

@vskath @CMIContent For more info… for the full article… for complete list of… see on Instagram watch on YouTube pin it on… #cmworld

@thedavepepper

#FTW, @dougkessler! Such great, simple filters through which to pass content. TY! B^D  #cmworld

@KipMeacham

@danielerossi @martinlieberman Yes, please! #CMWorld

@mikemyers614

@mikemyers614 You can’t talk back to a headline. But you can to a tweet. #cmworld

@martinlieberman

@KDHungerford @edhawan @h2hchat Looks like I’ll be adding that one to my reading list. Thanks Kelly! #CMWorld

@JoshStAubin

@BrandedCartoons You’ll only dream in hashtags #cmworld

@danielerossi

Must give them a reason to follow you across platforms. Each platform needs its purpose in your content mix #cmworld https://twitter.com/thedavepepper/status/590557495900434435

@KimVallee

Use @Upworthy’s 25 Headline Rule -Write 25 titles before you choose cc @dougkessler @mikemyers614 #CMWorld http://ow.ly/i/asKrf

@heidicohen

@mikemyers614 Essentially, isn’t a headline like a call to action? The action being to read further or click to read. #cmworld

@martinlieberman

A7) @Independent and @i100 really nail writing ridiculously clickable Twitter headlines (example below!) #cmworld https://twitter.com/thei100/status/590559413330530304

@hanstacey

@martinlieberman The action can be interaction, no? #CMWorld

@mikemyers614

@heidicohen @dougkessler I think there’s nothing wrong w/ gut feeling as long as you’re descriptive in your headline. #cmworld

@danielerossi

MT @mikemyers614: @martinlieberman The action [in a call to action] can be interaction, no? #CMWorld

@lindadessau

Remember if you give everything away in the title, there’s no reason to read your content #cmworld

@heidicohen

@mikemyers614 Maybe I *am* splitting hairs, but do you comment on the head or the article you’ve read? 🙂 #cmworld

@martinlieberman

BTW if drafting content during #CMWorld remember the place you borrow books from is a PUBLIC Library. #Proofbeforeyoupublish

@bendgibbons

@heidicohen @dougkessler I think marketers can overanalyze things. Sometimes our gut is the best focus group. 🙂 #cmworld

@AJutah

@mikemyers614 I like how you think 🙂 #cmworld

@danielerossi

@martinlieberman It’s all one piece of communication to me. #CMWorld

@mikemyers614

@SFerika @martinlieberman Hard sometimes to give much of your reaction/impression in a tweet though #CMWorld

@atxcopywriter

Need headline help? Get it from the best @JonMorrow  52 Headline Hacks http://boostblogtraffic.com/ #cmworld

@heidicohen

For more info on @dougkessler, visit the @velocitytweets website: http://www.velocitypartners.co.uk #CMWorld

@CMIContent

@heidicohen If it’s actually possible for you to give away everything in the title, you need more substantial content. #CMWorld

@MyHumera

@CMIContent A8: likely to be different online due to space, SEO and global audience. #CMWorld

@WilsoJS

After the latest #cmworld chat I want to write an article called “why content marketers need to stop taking themselves so seriously” 😀

@salmajafri

@mikemyers614 You too! I appreciate the dialogue. Hopefully we’ll get to do it IRL in September. #fingerscrossed #cmworld

@martinlieberman

So needed, @salmajafri!  #cmworld

@KipMeacha

@martinlieberman @mikemyers614 we like the sounds of this! 🙂  #cmworld

@CMIContent

@martinlieberman I’ll be there. You’d better be there, too. (how’s that for a headline?) #CMWorld

@mikemyers614

@martinlieberman Hair-splitter!  🙂 #CMWorld

@mikemyers614

@mikemyers614 Ha ha ha … At this point, I’m just giving you a hard time. 🙂 #cmworld

@martinlieberman

Just saw this #cmworld to go with today’s chat…  https://twitter.com/ScottMonty/status/590560671751917569

@AmandaSubler

t depends. Even @Upworthy ‘s gut can be wrong. cc @danielerossi @dougkessler #cmworld http://ow.ly/i/asL6K

@heidicohen

See, B2B content can be smart & sexy: http://www.velocitypartners.co.uk Judging by today’s #cmworld chat, I think @dougkessler has a bit to do with it.

@WALToONs

Give too much in the title & what you write  it doesn’t matter. David Ogilvy’s  80% NEVER read beyond the title.cc @MyHumera #CMWorld

@heidicohen

How to Craft Headlines That Draw People to Your Content http://bit.ly/1MurB1O  #CMWorld http://t.co/AplRFnKfxg cc @LydiaChicles

@heidicohen

@thedavepepper @CMIContent I see. But how is this connected with identical content across platforms? #cmworld #sharing4good

@vskath

 



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