is a high-energy and enthusiastic marketing leader truly passionate about inbound and content marketing. This passion has led her to be the leader of Cisco’s Marketing Transformation Program―a change management effort responsible for driving adoption of inbound and content marketing.
Currently, Heather heads the Digital Media Solutions Center of Expertise (CoE) at Cisco. She and her team leverage content marketing to drive digital engagement that nurtures audiences along their journey to becoming a quality lead.
You might remember Heather from last year’s Shotgun Series, where she spoke about the importance of keeping it “real” and not being a poser.
Posted January 18, 2013 in: News by Laura Kozak