How to Create A Culture of Content Marketing: A #CMWorld Twitter Chat with Quinn Whissen

cultureOne of the keys to content marketing success is having the right culture in your organization. But how do you foster the right culture? Quinn Whissen joined our recent #CMWorld Twitter chat to share ideas on how to create the right culture where content marketing can thrive.

You can learn more from Quinn on CMI. And join us Tuesdays at noon Eastern.

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Q1: How do you know if someone is the right cultural fit for your content marketing effort? #CMWorld

@Perfect_Search that’s perfect for #CMWorld since we did have Ron Swanson at this year’s event! #cmworld

@CMIContent

A1: Must start with understanding of content paradigm (or willing to get trained) & EXCITEMENT for being a part of driving results. #cmworld

@QuinnCW

A1 Does the person like to create AND share content? That’s a good first step. #cmworld

@martinlieberman

@CMIContent @CTrappe he’s making everybody look bad! #CMWorld https://t.co/xkQ6NAe3lJ

@eccushing

A1: For me, it starts with attitude. Do they WANT to be a part of the conversation or just be a bystander… #CMWorld

@jessroswell

@CMIContent #CMWorld If they share the same cultural values and they’re proactive rather than reactive.

@village_print

@jessroswell A-players and a-types are a must! #cmworld

@QuinnCW

A1: It’s more important to see if there’s a fit with the #brand first, IMO. #contentmarketing comes after that. #CMWorld

@mikemyers614

Agree – do they have the passion to be a part of your culture and the #CMWorld (ooo- look what I did there!) https://twitter.com/martinlieberman/status/661590094802001920

@jessroswell

A1: A good content marketer for our culture is passionate about content and is analytical in their approach. Constantly tweaking. #cmworld

@WriteAnalytics

A1: A good “fit” might not be your typical content writer either. Look in nooks of your team where talent and excitement may hide. #cmworld

@QuinnCW

@getupcontent! I believe engagement and high quality design are the key for successful #contentmarketing #CMWorld https://twitter.com/getupcontent/status/661589950358560768

@jumfdesign

A1: You can tell if someone is a good cultural fit for your marketing if they have a similar “voice” + their goals align w/ yours. #CMWorld

@getupcontent

A1:Do.Your.Research.#CMWorld https://t.co/OSkdUmx24r

@Mr_McFly

A1: it starts do they understand to your target audience is so that they are create relevant content #cmworld

@husamerciyes

@lttlewys @SFerika @CMIContent Fave’s not = 2 hearts 4 me πŸ™‚ A fave🌟= a bookmark, head nod, or ‘sup. A <3 = to a like. #cmworld (#instacopy)

@KDHungerford

A1: I’d say it’s more about voice, tone and style with content, and all of that can be taught/learned. Don’t give up on people #CMWorld

@EvanLePage

@CMIContent A1 first you have to define what you need (ideas? content creation? photos?), and if those are areas they enjoy. #CMworld

@SFerika

A1: they are able to clearly see and explain the nuances, pick up the small things that really incorporate your #culture #CMWorld

@lttlewys

Always find people not just passionate about creating but also truly inquisitive. Good ideas arrive to smart people. Test that! #CMWorld

@gregarious

A1: It’s not just about creating #content, but creating content for you! #CMWorld

@mikemyers614

A1: Does The Person Want To Be An Ambassador? Is He/She Excited To Share? Effort Is Key. #CMWorld #ContentMarketing

@sgoldberger12

@QuinnCW looking internally and leveraging your team is a solid tactic #cmworld

@CMIContent

A1: must have an orientation towards the customer and be a good story teller. #CMWorld

@av8r2000

@gregarious “Good ideas arrive to smart people.” Love it – and glad you made it! #cmworld

@QuinnCW

#CMWorld A1 – – The person agrees with your views and the person likes to create & share content

@T4Leonard

@jumfdesign Awesome point. It’s amazing how much design impacts the way content is viewed + shared. #CMWorld

@getupcontent

A1 If he share our vision & engage w/ our #Content #CMWorld https://twitter.com/CMIContent/status/661589936315875328

@varunkr842

@CMIContent @QuinnCW Absolutely. The best subject matter experts are in your own team. #cmworld

@QuinnCW

Find out what they value and appreciate in a job. Do they actually care about what you do or care to learn? #CMWorld https://twitter.com/CMIContent/status/661589936315875328

@LydiaNicoll

A1: need to be able to tell a good story. #cmworld

@mewzikgirl

A1: Hopefully you’ve checked out their past content and it jives with your goals and voice. #CMWorld https://twitter.com/CMIContent/status/661589936315875328

@JeremyBednarski

A1: Do your research! See if that person is an advocate of your content, sharing and commenting #cmworld

@TajFirstBase

@lttlewys @SFerika @CMIContent & I agree! Lots of convo around a teeny change of an icon. Says a lot about users, UI & psychology! #cmworld

@KDHungerford

@CMIContent You have to work together. The last thing you want is to dictate how content marketing gets done – limits creativity! #CMWorld

@BetsyDaitch

A1: Chat with them for a bit about how they perceive content- the rest will become clear #CMWorld

@eCopyDesk

@QuinnCW She’s the best! Even though she calls Ann a beautiful tropical fish, Leslie definitely is, too. #cmworld

@Perfect_Search

@MaureenOnPoint @point_it Awesome to have you here, Maureen! Certainly that must be a term of endearment πŸ˜‰ #CMWorld

@getupcontent

I meant does your content marketer understand who your target audience is #CMWorld πŸ™‚ https://twitter.com/lttlewys/status/661590765978722304

@husamerciyes

@mewzikgirl For sure, and tell it well. But does that excite the person? I want someone who loves what he/she does. #cmworld

@martinlieberman

A1: If looking for a manager – they must β™₯ teaching, learning, creating, collaborating and most of all: be able to herd cats! #cmworld

@QuinnCW

A1) Knows the industry well and is always aware of the development of new product/services. #cmworld

@Liliholl

@eCopyDesk I’m a “show, don’t tell” kind of gal, myself. Personality should show in the writing. #CMWorld

@MaureenOnPoint

a1. If you know you did your homework and you know your audience, you know your content will fit them. #CMWorld https://twitter.com/CMIContent/status/661589936315875328

@jumfdesign

Agreed. Imagine what will happen if/when the 140 character limit is removed. #twitterrevolt #CMworld https://twitter.com/KDHungerford/status/661590867065610240

@SFerika

A1) I’d personally start looking at the type of content they share online, and how they share it #cmworld

@Yannick_Ilunga

A1: I’d say a palpable enthusiasm for the content is usually a good sign someone is a “good” fit! #CMWorld

@lmaaa

So important! #CMWorld https://twitter.com/mewzikgirl/status/661590829690134528

@LydiaNicoll

#ContentMarketing is like herding cats. Don’t I know it! #cmworld Image from @velocitytweets. https://t.co/e1tDwKAeOL

@QuinnCW

@martinlieberman agreed, Martin. Passion and conviction for what you’re producing is key! #cmworld

@mewzikgirl

@KDHungerford @lttlewys @SFerika I wonder if more people will use it how it was intended now, vs as a bookmark. #cmworld

@martinlieberman

Not entirely sure about the “splatting” visual effect when clicking on the new “heart” icon in #twitter BTW #CMWorld

@MSLJim

Yeah, what they said! #CMWorld https://twitter.com/getupcontent/status/661590505105461248

@JeremyBednarski

@TajFirstBase Always important. You never want that person to speak against your brand’s values. #CMWorld

@sgoldberger12

100% agree. They need to enjoy it or it will fall flat. #CMWorld https://twitter.com/martinlieberman/status/661591016013565952

@jessroswell

@MaureenOnPoint how about have them write what they think about content #CMWorld

@eCopyDesk

@QuinnCW @velocitytweets ha! We love when small animal references make their way into the chat! #cmworld

@CMIContent

A1. Might be an unconventional answer, but project management skills are a must. Multiple ppl work on every piece #CMWorld

@eccushing

A1: For us it extremely important that someone is culturally open and even better culturally experienced. #CMWorld #jazzymktg

@jazzymktg

@martinlieberman @KDHungerford @SFerika I don’t think it’s going to change how people use it. And, it’s used various differ ways #CMWorld

@lttlewys

A1 when recruiting for my content teams, I look for folks who are passionate about content and professional development/learning. #CMworld

@SFerika

@eccushing unconventional but also key #cmworld

@CMIContent

Q2: How do you create a culture that supports experimentation? #CMWorld

@CMIContent @QuinnCW @velocitytweets Welcome to my life of herding said small animals! #cmworld

@QuinnCW

@CMIContent Wait, that’s right–so perfect! #CMWorld

@Perfect_Search

A 1 (part 2): I’d also look at their personal brand to see what they stand for, what their values are #cmworld

@Yannick_Ilunga

Absolutely @getupcontent! One of my favorite sources of how #design impacts good content is @puravidabrac. #CMWorld https://twitter.com/getupcontent/status/661590712123723776

@jumfdesign

A1) Think you need to make sure they are the right fit for your brand/business first. πŸ˜‰ #CMWorld

@MSLJim

@eccushing Totally agree with you Erin! They need to see big picture and understand all the moving pieces and parts (and risks). #cmworld

@mewzikgirl

@eCopyDesk That’s an interesting idea! I’ve given a lot of surveys and what people SAY vs actually do, can be so different #skeptic #CMWorld

@MaureenOnPoint

@eccushing This is TOTALLY a must. An eye for organization and detail. #cmworld

@QuinnCW

@CMIContent Finding the right person is perspective to letting them do what they are good at. Companies should have organic system #cmworld

@village_print

@lttlewys @KDHungerford @SFerika You may be right. I’ve always used it to save memorable tweets for whatever reason. #cmworld

@martinlieberman

A1 Research them. See what they consume, what they engage in, what platforms they’re on, etc.. #CMWorld

@kkopacz1

A2: Leaders w/mindset “progress not perfection.” Perfect will squash content. Keep making 1% improvements & publish, publish! #cmworld

@QuinnCW

@CMIContent A1. It’s important to note where your core audience is located geographically. Google analytics! #CMWorld

@Pearl_Capital

@martinlieberman @KDHungerford @lttlewys @SFerika I’ll still use it as both…lol. #CMWorld

@JeremyBednarski

@village_print yes! Trust is important. #cmworld

@CMIContent

@EvanLePage Great point! #cmworld

@ConstantContact

A2 Say ‘Yes’ a lot more than you say ‘No’ or ‘I’m not sure’ #CMWorld

@LydiaNicoll

A2: Great metrics and celebration when you move the line. Create a culture of analytics. #cmworld

@WriteAnalytics

A1: Marketers must pass the mom test! Usually not explaining to your mom but they better be able to! #cmworld

@gregarious

Cultures of experimentation are safest when encouraged from the top. #CMWorld

@CTrappe

A2: Need to crate a #culture where failing = learning. Start small, take chances and share what you learn, even if it didn’t work. #CMWorld

@mikemyers614

@mewzikgirl @eccushing YES. You could be the best writer in the world, but if you can’t deliver you’re no good to me. #CMWorld

@MaureenOnPoint

A2 Lead by example: Try things. #cmworld

@martinlieberman

@jumfdesign @puravidabrac Oh yes! I’ve seen these bracelets before. You’re right–stunning design + message. Thank you for sharing! #CMWorld

@getupcontent

A1: By not calling someone out on small mistakes- you need to give the content creators freedom to experiment #CMWorld

@eCopyDesk

@SFerika Totally! Passion and culture go hand in hand! #ALLtheFeels #CMWorld

@lttlewys

A1: Like many others have already said, passion is key. Without genuine enthusiasm, it’s hard to propel #contentmarketing forward. #cmworld

@Perfect_Search

Don’t ask for permission or forgiveness. Just make it work. #CMWorld

@CTrappe

@LydiaNicoll and it’s ok to say “Let’s try it!” Don’t be afraid to fail. #cmworld

@CMIContent

#CMWorld a2 – allow it by example. be part of the experimentation. engage it!!!

@T4Leonard

@WriteAnalytics Celebration is a huge part of culture creation. #cmworld

@QuinnCW

@JeremyBednarski @KDHungerford @lttlewys @SFerika Right. So the change is just semantics. Tempest in a teapot. πŸ˜‰ #cmworld

@martinlieberman

Hardest part of the job. >> Q1: How do you know if someone is the right cultural fit for your content marketing effort? #CMWorld

@BradLawless

@mikemyers614 This is huge and often overlooked. Failures are your biggest teachers! #cmworld

@QuinnCW

A2: top down support helps. If you have responsibility and authority in decision making, that helps too. #cmworld

@mewzikgirl

A2: Let your team know they can try new things, support creativity and trust your team! #CMWorld

@lttlewys

@martinlieberman @lttlewys @SFerika Hmm. Not sure. I love the surprise of a fave. Makes me think “ooh. I’m on their radar”. #cmworld

@KDHungerford

A2: Can’t say it enough: stay open. Great experimentation does not come with a closed mind to various results, efforts, etc. #CMWorld

@jazzymktg

A2 Allow open discussion among #contentmarketing team to encourage & nurture #content ideas #CMWorld https://twitter.com/CMIContent/status/661591438270992384

@varunkr842

@QuinnCW Totally agree. Sadly, it’s where we all seem to fail the most. Days are busy, hard to take time for celebration. #cmworld

@WriteAnalytics

A2: Prioritize data. Data-driven decisions (backed by a/b testing & experimentation), will always win over “I think/I feel” #CMWorld

@lmaaa

A2: Be Open. That Means Engaging All Users, Not Just Those Who Support Your Mission. Engage Often & Well To Build A Culture. #CMWorld.

@sgoldberger12

@jazzymktg love this #cmworld

@CMIContent

Yeah, what she said. #CMWorld https://twitter.com/lttlewys/status/661591961057542144

@Mr_McFly

I like that! I always let my students brainstorm for an hour without me so they can flush ideas out #CMWorld https://twitter.com/LydiaNicoll/status/661591705192411136

@jessroswell

.@CMIContent Be metrics driven. If the numbers can prove or disprove your theory, experimentation becomes natural. #CMWorld

@amitykapadia

A2: Embrace change and innovation. #CMWorld .

@credibleagency

@CMIContent Reward experimentation! Infuse it into all functional areas through innovation labs and focused work streams. #CMWorld

@BetsyDaitch

A2: my motto is “it’s not a shame if u don’t know, shame is when u don’t learn” #cmworld

@husamerciyes

A1) 3 things: Passion, willingness to learn and ready to take risks! #cmworld

@ideakid88

@CMIContent So true. and those who expect instant gratification will be sorely disappointed! Patience is also key #CMWorld

@LydiaNicoll

A2: I call it a Culture of Content. Everyone has something important to say, foster it. Pair w/ someone to bring it to life! #CMWorld

@gregarious

A2: Give them room to make decisions and time to prove their experiment- content science doesn’t happen overnight #CMWorld

@eCopyDesk

@lttlewys Yes! Ask me about the time a candidate told me they weren’t interested in the job, but just needed a job… πŸ™ #CMworld

@SFerika

@WriteAnalytics @QuinnCW Yes I feel ya. At least carving out a few moments in meetings makes a big difference. #cmworld

@QuinnCW

A2: the right people are really key here, too. Need people that are open, mindful of objectives, and yet fearless. #unicorns #cmworld

@mewzikgirl

A2: Encourage people to expand outside of comfort zones…but that means you have to be patient as they do. #CMWorld https://twitter.com/CMIContent/status/661591438270992384

@JeremyBednarski

a2. Thinking outside the box, being creative, encouraging experimentation and learning from mistakes. #CMWorld https://twitter.com/CMIContent/status/661591438270992384

@jumfdesign

A2: Treating “failures” as opportunities to test + learn will give employees courage to experiment. You won’t always get it right! #CMWorld

@getupcontent

A2: Incorporate it into people’s goals, schedules. They won’t take creative time if they don’t see it as a priority. Make it one. #CMWorld

@EvanLePage

A2: Encourage every single employee to participate in content process. Include diff teams & departments in brainstorming sessions. #cmworld

@QuinnCW

@CMIContent First companies must have an organic environment, not a mechanistic one. Culture creates the foundation. #CMWorld

@village_print

A2: brainstorming. Then I take all of the ideas and pick out the ones that fit the strategy & my vision best. But I open it up. #CMWorld

@MaureenOnPoint

@shawn_turner1 @SFerika Possibly! 140chars is what makes Twitter unique. Stand out, or be similar? #cmworld

@KDHungerford

@KDHungerford @lttlewys @SFerika Yeah, but you think someone likes your tweet when they’re really saving to read later. πŸ˜‰ #cmworld

@martinlieberman

A2 Be nimble, open, flexible and willing to adapt #CMWorld

@kkopacz1

This. #CMWorld https://twitter.com/QuinnCW/status/661592261487144960

@mikemyers614

A1: That’s not really a question that can be answered in 140 char. It’s more of a “you know it when you see it” thing. #CMWorld

@webmastergirl

A1) Also someone who can translate needs & its answers into engaging stories. #CMWorld

@Liliholl

@EvanLePage I say “your problem isn’t lack of time for content marketing, its lack or priorities.” kind of snarky but works! #cmworld

@QuinnCW

@CMIContent #CMWorld making the culture comfortable and providing them with something that will catch their eye! 🙃

@morales_ja92

@MaureenOnPoint ha! @QuinnCW just tweeted this too. #greatminds #cmworld

@CMIContent

@CMIContent A2 Make sure when you review success, you focus on learning’s from less successful projects not on “who failed” #CMworld

@SFerika

A2) If you want to find breakthrough ideas, you need to give yourself & your team space to brainstorm and experiment. #CMworld

@Yannick_Ilunga

@QuinnCW This is a really good reminder, Quinn. Progress, however small, is always better than holding back from hitting publish. #CMWorld

@getupcontent

A1. Boundless curiosity & enthusiasm. I like to ask: What are you most excited about? #cmworld https://twitter.com/CMIContent/status/661589936315875328

@carmenhill

@QuinnCW @EvanLePage Can I use that on clients as well? πŸ˜‰ #cmworld

@lindadessau

A2: Enable people to fail forward, learn, make small improvements #CMWorld

@av8r2000

A2: collaboration boosts experimentation, and engagement just puts gasoline on the whole process #CMWorld

@eCopyDesk

A2: Experimentation = risk. Lead by example to help ease fear of failure #CMWorld https://twitter.com/CMIContent/status/661591438270992384

@ESevitz

@CMIContent Creating an organic culture that nourishes experimentation is based off communication. #CMWORLD

@village_print

@getupcontent @QuinnCW Yes. I call it the “1% rule of content marketing.” Incremental progress adds up over time. #cmworld

@QuinnCW

A2. Look outside your industry for inspiration. Create a program/folder for thinking: wild ideas. #CMWorld https://twitter.com/CMIContent/status/661591438270992384

@rachelformaro

Yes! Different perspectives = a robust and diverse #content strategy! #cmworld https://twitter.com/QuinnCW/status/661592261487144960

@ConstantContact

A2. From experience – provide food at brainstorming sessions. Attendance & participation will increase #CMWorld https://t.co/MRqMD4WCEI

@eccushing

Infuse experimentation in the culture and make it a part of everyone’s daily routine. #CMWorld

@BetsyDaitch

A2: Teach your team how to do research & be open to new formats. Test everything & measure! You’ll may be surprised by the results. #cmworld

@QuinnCW

@martinlieberman @KDHungerford @SFerika Or have a tool that automatically favs tweets based on a keyword #CMWorld

@lttlewys

Not much good has been created by committee. #CMWorld

@CTrappe

A2) Let people know it’s ok to fail. You’ll usually learn a lot more from what doesn’t work than from what does #cmworld

@MSLJim

A 2 (part 2): I see giving room to brainstorm and experiment a must, regardless of the industry & niche you’re in #CMworld

@Yannick_Ilunga

@eccushing Feed our primal instincts for content ideas – love it! #cmworld

@QuinnCW

@eccushing food at any event or meeting seems to be quite the motivator! #cmworld

@CMIContent

@QuinnCW @CMIContent Inspire them to speak up! Make sure they know that they can do so w/o being judgment #CMWorld

@kkopacz1

Love this #CMWorld stop pointing fingers. measure and adjust and move forward. https://twitter.com/SFerika/status/661592434409803776

@LydiaNicoll

A2: Celebrate success and failure, package the results for all to learn from. Let customer be judge, not manager. #cmworld

@gregarious

A2) We’re all experimenting to see what works & what doesn’t. It’s key to know how to measure experiments. #cmworld https://twitter.com/CMIContent/status/661591438270992384

@Liliholl

A2: Keep your finger on the pulse of what’s new and what’s next. Innovation starts by knowing what’s up (especially in digital) #CMWorld

@ChiDPI

@mikemyers614 Agreed, Mike! #CMWorld

@Pearl_Capital

@kkopacz1 @QuinnCW allowing people to have a voice – yes! #cmworld

@CMIContent

@CMIContent @QuinnCW I’ll take that as a high compliment! Thanks folks. Easy to be smart with so much inspiration at #CMWorld

@MaureenOnPoint

@lttlewys @KDHungerford @SFerika I’m pretty sure some of the faves I get are automated. πŸ™ #cmworld

@martinlieberman

@ESevitz Well said, Erin. Get others to follow you by action, not words. #CMWorld

@sgoldberger12

@CTrappe Most definitely not. But committees are good starting places. You just need someone to lead and guide. #cmworld

@QuinnCW

@lttlewys @martinlieberman @SFerika Could be! I guess I’m a star lover. The heart feels to FB/Instagram 4 me πŸ™‚ #cmworld

@KDHungerford

Q3: If you were looking for a new job in content marketing, what are some signs they have the right culture? #CMWorld

A2. I wrote a blog about this very subject: http://bit.ly/1K15AWB #CMWorld

@webmastergirl

Agree with @martinlieberman. As well, does the “creator” feel the need for external profile/recognition? #cmworld https://twitter.com/martinlieberman/status/661590094802001920

@jgombita

Absolutely! @CMIContent #CMWorld https://twitter.com/CMIContent/status/661592811091992576

@jumfdesign

A2. Reward risk-taking. Celebrate the creativity & idea, not just the results. It has to be ok to fail. #CMWorld https://twitter.com/CMIContent/status/661591438270992384

@carmenhill

@QuinnCW I like it! Definitely passing that along to my team. -Marissa #CMWorld

@getupcontent

A2: Lastly, incentivize your internal content creators. Give bonuses or monthly awards. A little recognition goes a long way! #cmworld

@QuinnCW

.@ESevitz I love the idea of “thoughtful risk-taking.” We’re not just blindly jumping over the cliff, but strategizing that jump. #CMWorld

@lmaaa

@QuinnCW Sometimes. πŸ™‚ #cmworld

@CTrappe

@martinlieberman @lttlewys @KDHungerford I definitely have a follower who auto faves certain things… #CMworld

@SFerika

@jgombita Thanks! But are you saying a need for recognition makes for a better fit, or not? #cmworld

@martinlieberman

@mewzikgirl So important! Quality! Not just share to share! #CMworld

@Pearl_Capital

@KDHungerford @shawn_turner1 @SFerika I agree. I’m not sure how more than 140 chars makes Twitter any better to use. #CMWorld

@JeremyBednarski

@martinlieberman @lttlewys @SFerika Possibly, & not always bad thing!…if being used to find right audience & build it out. #cmworld

@KDHungerford

@T4Leonard @CMIContent Yes, lead by example! #CMWorld

@sgoldberger12

@TajFirstBase Yes! Great point, Tajah! #CMWorld

@Pearl_Capital

A2: Also, stay agile! Often, the best solution to a problem looks much different than originally expected. Be open to new ideas #CMWorld

@ChiDPI

A3: for me, it’s sense of humor, which is really just having perspective-most of us aren’t saving lives-we’re #contentmarketing #CMWorld

@MaureenOnPoint

That’s wicked smart! I like that idea. Rewards for the individual! 🙌 #CMWorld https://twitter.com/quinncw/status/661593015857848320

@morales_ja92

@KDHungerford you are such a platform purist!! Love it!! #OldSchool #neverChange @martinlieberman @SFerika #CMWorld

@lttlewys

A3: Are they telling stories (that aren’t about them)? Shows they’re open to helpful nature of #contentmarketing. No? keep walking. #CMWorld

@mikemyers614

@SFerika @lttlewys @KDHungerford I wonder if it’s the same one I have … Hmmmm … #cmworld

@martinlieberman

.@CMIContent They know what (and how powerful) it is! πŸ™‚ #CMWorld

@lmaaa

@ESevitz Good point! Showing your team that you’re sometimes unsure of your ideas teaches them that they too can share any idea. #cmworld

@Perfect_Search

A3: Without a doubt, look at their content. Who creates it? Is it quality? Do they promote internal SME’s? Is it actually useful? #cmworld

@QuinnCW

@CMIContent Companies who are innovative and take a proactive approach. Companies who are experimentative. #cmworld

@village_print

@MaureenOnPoint makes it a better environment all around #cmworld

@CMIContent

@martinlieberman @JeremyBednarski @lttlewys @SFerika Yep, and we’re stirring the pot! Lol πŸ™‚ #cmworld

@KDHungerford

@gregarious Yes! Sometimes failure can create greater opportunities for learning than success. #CMWorld

@ESevitz

A3: If they talk OVER you in the interview more than they listen it’s not the right fit. Talk/listen ratio needs to be balanced. #CMWorld

@jazzymktg

@martinlieberman question was about creating vs. sharing (or doing both). Some want/need the recognition of the share; others don’t #cmworld

@jgombita

@morales_ja92 Yes! We do it and it works wonders. Monthly reward and everyone gets bonuses for creating content. #cmworld

@QuinnCW

@eCopyDesk I like the phrase “content science” Aisha. Definitely takes time. #CMWorld

@getupcontent

@CMIContent A4: Employee advocacy, amazing work, and snacks. #CMWorld

@SocialbyDef

A3: Your content is your resume. Your volume and depth are signals of a healthy organization. #CMWorld

@gregarious

A3: Open to new ideas! Love working with people that believe in strategy but look for flexibility with their content marketing #CMWorld

@heyowlmedia

@JeremyBednarski @KDHungerford @SFerika #cmworld. Always evolve. if it ain’t broke, break it & see what other awesome things you can make!

@shawn_turner1

@Pearl_Capital Thanks! #cmworld

@TajFirstBase

A3: Also important is an iterative, movement oriented perspective. Ship the product, revise, revise, revise. #CMWorld

@MaureenOnPoint

@jazzymktg that’s important in an interview as well as their philosophy on content marketing! #cmworld

@CMIContent

A2) Failure is the flip side of success. My wish is that biz leaders had this view instead of reducing staff when it happens. #cmworld

@ideakid88

A3: A defined strategy, history of taking risks w/ new platforms, and continually testing new tactics. #CMWorld https://twitter.com/CMIContent/status/661592943275343872

@BetsyDaitch

A3) They have an active blog and social media presence, and write helpful pieces for their audience. #CMWorld https://twitter.com/CMIContent/status/661592943275343872

@Liliholl

A3 How open they are for new ideas #CMWorld https://twitter.com/CMIContent/status/661592943275343872

@varunkr842

A3: I’m usually good to go unless they ask the “if you could be any animal, what would you be and why” question lol #CMWorld

@PatrickHayslett

.@lmaaa And learning lessons on the way down πŸ™‚ #CMWorld

@ESevitz

@JeremyBednarski @shawn_turner1 @SFerika For me the beauty is in the brevity. It’s an art to be concise (and not easy!) #cmworld

@KDHungerford

@JeremyBednarski @KDHungerford @shawn_turner1 @SFerika True! Might be nice if links and mentions didn’t count against the 140 tho #cmworld

@MSLJim

@JeremyBednarski Aye, there is the rub. Following through on that patience part is key. #CMWorld

@getupcontent

Yes. From @gregarious: A3: Your content is your resume. #cmworld

@QuinnCW

I have in my hands a committee report that contradicts this entirely. #CMWorld https://twitter.com/CTrappe/status/661592741671907328

@paul_griffiths

@CMIContent A3: Step 1 – the current employees look happy! #CMWorld

@ExperianDQSteph

A3: Were you bored looking at their Instagram feed? Red flag. Did they not have an Instagram feed? Run to the hills. #CMWorld

@EvanLePage

A3. Find out if they are successful w their #contentmarketing strategy and what type of approach they use. #CMWorld https://twitter.com/CMIContent/status/661592943275343872

@jumfdesign

A3: Emphasis on #contentmarketing organizationally. Goals that tie into overall org strategic vision. #CMWorld https://twitter.com/CMIContent/status/661592943275343872

@rachelformaro

A3: Get a feel for the team. Content is a reflection of the people who make up the culture. If they stink, the content will too. #cmworld

@QuinnCW

@jgombita Q1 was about how you know if someone is the right cultural fit for your content marketing effort. #cmworld

@martinlieberman

@CMIContent Check for the line of communication. If it’s a mechanistic society, you know this is not the place. #CMWORLD

@village_print

A2: Foster an environment where unpolished ideas aren’t bad ideas–they’re good ideas waiting to be developed. Brainstorming is key #cmworld

@Perfect_Search

.@CMIContent Not only do they value #contentmarketing, but they understand the power of well-executed content strategy. #CMWorld

@amitykapadia

@martinlieberman @lttlewys @SFerika Like that! Did you see the love flow? πŸ™‚ #cmworld

@KDHungerford

@BetsyDaitch having a documented strategy – we are big advocates for that! #cmworld

@CMIContent

A3: I would look for the types of content they produce, the tone of voice and see if they engage in conversations #cmworld

@TajFirstBase

@ExperianDQSteph true testament for sure! #cmworld

@CMIContent

A3: I would want to work with a team who are not just great at telling stories but also listening to them #CMWorld

@eCopyDesk

From @rachelformaro: Goals that tie into overall org strategic vision…. Yes, larger vision has to match the small action items. #cmworld

@QuinnCW

@martinlieberman well then, does your company “culture” make a point of recognizing/profiling the content creator–or not? #cmworld

@jgombita

A3: They are completely bought into and live a customer orientation. It’s not all about product specs or promoting the brand. #CMWorld

@av8r2000

@CMIContent A3 Always ask what recent content project they are most proud of and why. Then listen to what they mention/value. #CMworld

@SFerika

@EvanLePage Really? Doesn’t it depend on the type of business? Would you really reject automatically for not being on Instagram? #cmworld

@lindadessau

A3 I’d look to see how active team members are, how often they share/support content. Ideally, they do a lot. #cmworld

@martinlieberman

@TajFirstBase Engaging in conversations is really rare. It’s a trained skill, strangely. #CMWorld

@MaureenOnPoint

@paul_griffiths great to hear. #cmworld Let’s hope the reports lead to something other than a report.

@CTrappe

Good idea… #CMWorld https://twitter.com/SFerika/status/661593948968718336

@mikemyers614

@MSLJim @JeremyBednarski @shawn_turner1 @SFerika Okay, I’ll give you links and mentions. (But the limit pushes me to write better) #cmworld

@KDHungerford

A3: I’m always looking!! For me it’s about the people! Do they understand/support my quirks! Get the vibes online & Offline #CMWorld

@lttlewys

A3 pitch a ideas you’d want to implement if they hired you. If they look excited/ like the ideas then you may get freedom/rspnsblty #CMWorld

@LydiaNicoll

A3: Also, more tactical – but do they have an editorial process in place? Maybe you need to create one, but it’s good to look for. #cmworld

@QuinnCW

A3: Look for a visible #contentmarketing strategy that shows fluidity, engagement w/audience, & a real spark of personality. #cmworld

@Perfect_Search

@paul_griffiths great to hear. #cmworld Let’s hope the report lead to something other than a report.

@CTrappe

A3: The right culture is when content creators can talk about what their community wants, not what THEY want to make #CMWorld

@PatrickHayslett

@CMIContent Exactly! #CMWorld

@jazzymktg

A3: Creativity is important. Do you like ideas? Do you want to be ahead of the curve? Etc. #CMWorld https://t.co/7FN6l3UdSS

@Mr_McFly

@paul_griffiths great to hear. #cmworld Let’s hope the report leads to something other than a report.

@CTrappe

@CMIContent A2 Encourage confidence in your creators. If they doubt themselves, they can’t deliver their best! #CMWorld

@JoyAisling

@QuinnCW Good point, if they don’t but are open to it, can be an opportunity. #CMWorld

@mikemyers614

@MaureenOnPoint You are right! but it’s an important way to show you are listening to your audience and human #cmworld

@TajFirstBase

A3: Well, they’d probably be part of the #CMWorld Twitter Chats! https://twitter.com/CMIContent/status/661592943275343872

@JeremyBednarski

@martinlieberman Yes. Internal team are the subject matter experts and the best source of content. Create process around them. #cmworld

@QuinnCW

@EvanLePage Did they have a strategic explanation for why they weren’t concentrating on Instagram? Come back down off the hill #CMWorld

@eccushing

A3: Is it authentic or filled with jargon? Talk to people like they’re people. #CMWorld

@ESevitz

@lttlewys @martinlieberman @SFerika I guess I am (at least here) Twitter is one of the few platforms that has kept is simple. #cmworld

@KDHungerford

We’ve formed another committee to review that option. #CMWorld https://twitter.com/CTrappe/status/661594151410991104

@paul_griffiths

@Perfect_Search I like the term “fluidity.” Strategies should change based on data, not hunches. #cmworld

@QuinnCW

@JeremyBednarski we like to think that πŸ™‚ #cmworld

@CMIContent

A3) Type of and author of the content, quality of content, ways the content is promoted #CMWorld

@Yannick_Ilunga

@jgombita Here, I ghostwrite for others, and get no external credit. But internally, I get kudos. It’s all good. #cmworld

@martinlieberman

A3) I actually am looking now! For me the signs are: recognition of effort, ability to change, and a hunger for disruption! #cmworld

@ideakid88

@KDHungerford @JeremyBednarski @shawn_turner1 @SFerika Totally agree! πŸ™‚ #cmworld

@MSLJim

Q4: What does your work environment look like? White boards/meeting space? #CMWorld

Oh stop it! I LIKED your Tweet. That’s now a thing on Twitter. #cmworld https://twitter.com/paul_griffiths/status/661594347763335168

@CTrappe

@QuinnCW No kidding, on the internal SMEs. The trickiest is getting their time. Client vs. mktg, mktg loses every time. *sad face* #CMWorld

@MaureenOnPoint

A3) Right culture in content marketing = relevance, consistency & quality. #CMWorld

@Liliholl

@ESevitz This is critical, great point #cmworld

@heyowlmedia

@QuinnCW But if you’re on the outside (candidate), you can kinda see how much support you’ll get for your work. #cmworld

@martinlieberman

@MSLJim @JeremyBednarski @shawn_turner1 @SFerika Soooo, now that we’ve gone off topic for today’s chat… Back to #cmworld πŸ™‚

@KDHungerford

@martinlieberman @jgombita That’s good! #cmworld

@QuinnCW

@TajFirstBase Yup. More of that please. #CMWorld

@MaureenOnPoint

@CMIContent A3. Are they transparent in their motivations for writing content? If they live their values, they’re good ‘uns! #CMWorld

@JoyAisling

@martinlieberman @jgombita ghost writing is tough- it’s like roaming around with a mask #CMWorld

@eCopyDesk

@shawn_turner1 @JeremyBednarski @SFerika I can’t disagree with that! When things are going it’s often the best time to test! #cmworld

@KDHungerford

A4: Environment can definitely help, but energy of your people & excitement for content is what matters, regardless of location. #cmworld

@QuinnCW

@CMIContent The importance they give to short term lead gen efforts and long term brand building #CMWorld

@Natashapuri

I’m “famous” for my white boards… I have four… plus post-it notes & journals filled with ideas. #CMWorld https://twitter.com/CMIContent/status/661594468550750209

@jessroswell

A4: Need a balance of public and private space…not everyone is an extrovert. And you know how I feel about white boards πŸ™‚ #CMWorld

@mikemyers614

@KDHungerford @lttlewys @SFerika Yup. It’s one of the things I like best about it. #savetwitter #KISS #cmworld

@martinlieberman

@CMIContent A3: Commitment to a content as a long-term strategy and providing incredible value to their audience #contentchat #cmworld

@Publicate_

@EvanLePage GREAT point! It is not just a bonus for a brand to have an Insta, it’s a requirement. #CMWorld

@Pearl_Capital

A4: Yellow post-it notes. A sea of them on my desk πŸ™‚ #CMWorld https://twitter.com/CMIContent/status/661594468550750209

@PatrickHayslett

@mikemyers614 Wise words Mike! #cmworld

@ideakid88

@QuinnCW So true! You can definitely spot a rigid strategy that isn’t attuned to either data or the audience. #cmworld

@Perfect_Search

@JoyAisling Living values is a sticky one for me. Walk the talk, eat the dog food, whatevs. do eet. It speaks volumes. #CMWorld

@MaureenOnPoint

A3 Do your homework before you even apply. Find out why your predecessor left. #CMWorld https://twitter.com/CMIContent/status/661592943275343872

@kkopacz1

A4: Creative places have creative spaces, but end of the day, a pad, pencils, and some markers do wonders. #CMWorld

@gregarious

Me, too. When clients come back to me repeatedly for ghostwritten projects, that’s all the kudos I need. #CMWorld https://twitter.com/martinlieberman/status/661594386569011200

@suddenlyfrugal

@KDHungerford @martinlieberman @SFerika It is simple, as long as you remember not everyone does it the same ever! #CMWorld

@lttlewys

@MaureenOnPoint @QuinnCW Feel your pain. It’s a struggle for us 2, but we now have enough content creators we aren’t too affected. #cmworld

@QuinnCW

You hearted my Tweet — I think that means so much more, don’t you @twitter? #cmworld https://twitter.com/CTrappe/status/661594475290955776

@paul_griffiths

Work environment is very important for creativity. Lots of light, open space (but some privacy) and whiteboards EVERYWHERE. #cmworld

@WriteAnalytics

@lindadessau @EvanLePage Maybe not automatically reject, but become curious of their validity. SO important to be on everything! #CMworld

@Pearl_Capital

@eCopyDesk @jgombita Totally! Not for everyone. Have to be 100% for company brand, not your personal brand. #cmworld

@martinlieberman

@CMIContent @SFerika @lttlewys Awesome! And just got in to a passionate discussion about 🌟s vs. <3s. #offtopic but awesome! #cmworld

@KDHungerford

A4. Motivation and Inspirational design signs, white board, toys, research books, and time to learn. #CMWorld https://twitter.com/CMIContent/status/661594468550750209

@jumfdesign

A4: An office with open space in an urban/progressive neighborhood. Lots of lively but not blinding colors in the rooms. #CMWorld #jazzymktg

@jazzymktg

A4: We just moved into an open floor plan w/ open & closed meeting spaces w/ a great view of Lady Liberty! #CMWorld https://twitter.com/CMIContent/status/661594468550750209

@BetsyDaitch

@martinlieberman @QuinnCW Yes, I think that’s important. Is there a circle of support from the top down? If not, I’d pass. #cmworld

@QuinnCW

A3: For us, transparency is everything! We value people who want to use content to help others, plain + simple. #CMWorld

@getupcontent

@eccushing @EvanLePage Even so, it is important to at least HAVE one… Not concentrating is fine. #CMWorld

@Pearl_Capital

@PatrickHayslett we bet many people can relate! #cmworld

@CMIContent

Gotcha πŸ˜‰ And you got our attention, anyway πŸ˜‰ #cmworld https://twitter.com/EvanLePage/status/661594681969627136

@lindadessau

@CMIContent Mktg area=disaster. We have content drafts, webinar scripts, craft supplies, paper scraps, swag… #hotmess #CMWorld

@MaureenOnPoint

A4: An office with two whiteboards actually and a mirror that I constantly doodle on #CMWorld

@eCopyDesk

@CMIContent A4 Our workspace has a lot of small group collaboration areas, writing nooks, white boards in conference rooms. #CMworld

@SFerika

@CMIContent A4. My workspace is full of hand-written notes in colour-coded notebooks! Love a pen-and-paper mind map! #CMWorld

@JoyAisling

@QuinnCW So nice! I dream! #CMWorld

@MaureenOnPoint

@paul_griffiths @twitter your #contentmarketing team has already decided that we should say: “like” not “hearted.” Thank goodness. #cmworld

@CTrappe

@CMIContent A4 I work remotely… so usually it looks like a Starbucks πŸ™‚ Work at home when I need dual monitors #CMWorld

@LydiaNicoll

@QuinnCW @MaureenOnPoint In fact, lately we’ve needed to slow the content train down! #cmworld

@QuinnCW

@BetsyDaitch you’ll have to share your view one day! #cmworld

@CMIContent

@MaureenOnPoint @CMIContent But does it work for you? #cmworld

@lindadessau

Workplace is important, but not an excuse for lack of creativity. Find the coffee shop/bar that inspires you and work there! #CMWorld

@EvanLePage

Totally agree @CTrappe. Every attempt I’ve tried to have a self-reliant team has gone awry. A clear single vision guiding is best #cmworld

@calgarydreamer

@JoyAisling Amen, Joy! All about that transparency. πŸ™‚ -Marissa #CMWorld

@getupcontent

#KISSTwitter, KISS! Loved this discussion. #CMworld https://twitter.com/martinlieberman/status/661594709819813889

@KDHungerford

A4: We have open office/no assigned spaces. Couldn’t go back β€” interacting with different teams fuels our content #CMWorld

@ESevitz

A4: Hahaha!! I work at home, so it’s always a little chaotic! It’s #OrganizedChaos, the way I work best!! Stack of @moleskine handy #CMWorld

@lttlewys

A4 White Boards. They are great for brainstorming! #CMWorld https://twitter.com/CMIContent/status/661594468550750209

@kkopacz1

A4) The important part of my office is the “brainstorming corner” with post it notes, papers to scribble and come up with ideas #CMworld

@Yannick_Ilunga

@CMIContent A3: If they’re organized, digitally-savvy and innovative, you’re good. If they seem resistant to change, watch out. #CMWorld

@ChiDPI

@jazzymktg I’m all for the urban environment office. Interaction with community! I’m car-free and Phoenix so I feel you. #cmworld

@QuinnCW

A4: I run a one woman show right now – so it’s a lot of meetings with me, myself and I #solopreneur #CMWorld

@eCopyDesk

.@CMIContent Open colorful workspace, ping pong table, bean bags & lots of creative collab areas…did I mention we’re a startup πŸ™‚ #CMWorld

@amitykapadia

A4: Whiteboards, laptop, external monitor, glass windows/walls to write on, tripods, etc. #CMWorld https://t.co/H9ZuNBhmn1

@Mr_McFly

A4: To answer ? tho, we have open office, large whiteboards, big meeting rooms for brainstorming. Mainly we have right the people! #cmworld

@QuinnCW

A4. Variety pack! Meeting spaces, tables (standing + regular), comfy couch. Inspiration on the walls. #CMWorld https://twitter.com/CMIContent/status/661594468550750209

@rachelformaro

@CMIContent A4: My desk space includes colorful post-its that all have a purpose! #CMWorld

@ExperianDQSteph

@eCopyDesk nothing wrong with that #cmworld

@CMIContent

@CMIContent Collaborative meeting areas. Discuss how to save time and create an efficient working env. #Cmworld

@village_print

@kkopacz1 So true! Learned this at my last job! Spent weeks reorganizing…… #CMWorld

@LydiaNicoll

Great idea! #CMWorld https://twitter.com/Yannick_Ilunga/status/661595265275723776

@CMIContent

@QuinnCW Whhhaaaaaattt? Less content? Whatchoo talkin’ ’bout Willis? #CMWorld

@MaureenOnPoint

This video pretty much sums up how my workspace has changed over the years #cmworld https://www.youtube.com/watch?v=1h3Qcdl8bKg

@suddenlyfrugal

@suddenlyfrugal And there you go. After all, can’t pay the mortgage with kudos, can you? πŸ˜‰ #cmworld

@martinlieberman

@EvanLePage So true – creativity was a central topic at our #BarrieBizWeek conference last week https://storify.com/lindadessau/boost-creativity-for-success-barriebizweek #cmworld

@lindadessau

Yup! I knew right away that @jeffcram β€œgot” content & I’d get to do more than crank out campaigns. #CMWorld https://twitter.com/mikemyers614/status/661593280694648832

@carmenhill

A4: some online collaboration throughout the process via Trello and Lync. Public sharing via bulletin (yeah, I said it) boards. #cmworld

@mewzikgirl

A4: Yes to the below. And couches, standing work areas. Block times with no interruptions (in theory). #CMWorld https://twitter.com/CMIContent/status/661594468550750209

@JeremyBednarski

@CMIContent Will do. I’ll get a good one this afternoon πŸ™‚ #CMWorld

@BetsyDaitch

@EvanLePage Holler! I work remotely a lot and call coffee shops my ‘office.’ Energy is more important than location. #cmworld

@QuinnCW

A4) Meeting space, but having the right leader in the room is what matters! #CMWorld

@Liliholl

@mewzikgirl hey now, you’re jumping ahead in our questions πŸ™‚ #cmworld

@CMIContent

A4) People make or break a company no matter what the environment. Good people = good environment! #cmworld

@ideakid88

@MSLJim @JeremyBednarski @shawn_turner1 @SFerika @martinlieberman @lttlewys Thanks for the awesome #Twitter talk at #cmworld. 🙌

@KDHungerford

Right on @QuinnCW! We have white board walls in every conference room – just make sure you mark the walls that are NOT Whiteboard #CMWorld

@gregarious

@carmenhill @jeffcram Good for you! #CMWorld

@mikemyers614

@QuinnCW We are all about local business–it’s what we do mainly–so being in the heart of it is key! #CMWorld

@jazzymktg

Same here. I’ve been told I have a “neat mess” πŸ™‚ #CMWorld https://twitter.com/ExperianDQSteph/status/661595323933073409

@PatrickHayslett

A4: Our space includes a lot of white boards and post-its! #CMWorld https://t.co/unvXVaciVg

@getupcontent

@lindadessau Ya, man! That was not a judgment. I like a little chaos. Keep things interesting. #CMWorld

@MaureenOnPoint

A4 We discuss it w/ Coffee #CMWorld https://twitter.com/CMIContent/status/661594468550750209

@varunkr842

@jessroswell @CMIContent It’s not an either or proposition. You need both. #CMWorld

@kkopacz1

@getupcontent Yes! The underlying intention/motivation of helping/teaching/listening is very important to grasp. #cmworld

@QuinnCW

@ESevitz I love that! #CMWorld

@ExperianDQSteph

A4 cont’d: Oh, and outdoor space for meetings, and writing (if you can avoid screen glare). #CMWorld

@rachelformaro

@KDHungerford @MSLJim @shawn_turner1 @SFerika It’s a good side topic. Maybe Twitter is paying attention…lol. #CMWorld

@JeremyBednarski

@varunkr842 coffee makes a good environment πŸ™‚ #cmworld

@CMIContent

Or exposure (cue @Oatmeal) http://theoatmeal.com/comics/exposure #CMWorld https://twitter.com/martinlieberman/status/661595446842892288

@suddenlyfrugal

@CMIContent I meant it as an answer for 4, I swear! #whoops #cmworld

@mewzikgirl

@JoyAisling Without humor, I am nothing. It’s a core coping mechanism, and what makes me me. #CMWorld

@MaureenOnPoint

A4: We’re a distributed team so our meeting room looks a lot like @Slack & our workspace looks strikingly similar to @Trello πŸ™‚ #CMworld

@Publicate_

A4. Whiteboard with drawings & plans. Products and projects that I reference for creativity. An open space for free thinking. #CMWorld

@ms_jacquiegb

@jazzymktg @QuinnCW Being in that environment inspires me every day. Cool to hear that’s where you’re at too. #cmworld

@QuinnCW

It is my favorite… haha #CMWorld https://twitter.com/CMIContent/status/661595759037554692

@jessroswell

@QuinnCW 100%. You could be in the Pixar office, but if you’re tired and bored, you’re not going to produce great content #CMWorld

@EvanLePage

@ideakid88 I couldn’t agree more. #cmworld

@QuinnCW

@EvanLePage @QuinnCW love this point. So true. #cmworld

@CMIContent

@EvanLePage it weirdly increases my productivity as well…. #CMWorld https://twitter.com/EvanLePage/status/661595219373223936

@LydiaNicoll

@mewzikgirl Great suggestions! #cmworld

@ConstantContact

@KDHungerford @MSLJim @JeremyBednarski @SFerika @lttlewys I love the topic! Here’s a good read for later: http://ow.ly/Uc07Y #cmworld

@martinlieberman

A3) Healthy balance of strategic planning and creative freedom. Right brand/left brain! #cmworld https://twitter.com/CMIContent/status/661592943275343872

@Serious_Vanity

@JeremyBednarski We love our standing work areas. #standingdesks #CMWorld

@rachelformaro

Q5: What tools do you use for your team to build your culture and allow for collaboration? #CMWorld

@PatrickHayslett Exactly – sounds like we have the same organizational style lol! #CMWorld

@ExperianDQSteph

@JeremyBednarski We just started a ‘meeting-free’ day which seems to work wonders. It started as lunchtime then expanded. #cmworld

@QuinnCW

“There are no rules here – we’re trying to accomplish something.” – Thomas Edison. #CMWorld

@mikemyers614

@CMIContent sometimes the “brainstorming corner” can get messy, but it’s very powerful! #CMworld

@Yannick_Ilunga

A4: we have cubicles but we large spaces to casually chat and laugh. When I need immediate feedback I just say, “hey guys”… #CMWorld

@webmastergirl

A4. I have a whiteboard in my office (1st thing I asked for), and we often meet by the fireplace. #CMWorld

@carmenhill

@CMIContent A free and friendly to discuss some serious ideas πŸ™‚ #CMWorld

@varunkr842

@webmastergirl Love it! #cmworld

@lindadessau

@Publicate_ @slack @trello Whatever works! I think it’s about the mental alignment more than physical. #cmworld

@QuinnCW

@CMIContent An initiative where we work an hour or hour and a half, then take a break. Small packed work hours throughout the day. #CMworld

@village_print

A5: We use too many tools! Hipchat, Basecamp, Trello. Nothing does it all, but that’s OK I guess #CMWorld

@gregarious

A5: Simple tool: email. Set up account content@yourdomain.com to allow people to send ideas whenever their light bulbs go off. #cmworld

@QuinnCW

@LydiaNicoll @EvanLePage Not only the coffee shop.. find that one thing that recharges you… take a walk, send Gif’s to friends #CMWorld

@lttlewys

A5: Trello, Yammer and Lync mostly. Evernote, too, but not everyone on my team likes it. #cmworld

@mewzikgirl

A4: We’re a distributed team so our meeting room looks a lot like @SlackHQ & our workspace looks strikingly similar to @Trello πŸ™‚ #CMworld

@Publicate_

@mikemyers614 Thanks πŸ™‚ #CMWorld

@atxcopywriter

A5: There’s a lot of face-to-face collaboration. And drawing on white boards. #CMWorld

@webmastergirl

.@JoyAisling Manilla folders in those hard plastic organizers. I’m weird and old πŸ˜‰ #CMWorld

@PatrickHayslett

@QuinnCW I LOVE THIS. I’m stealing it right now. #cmworld #emailsent

@MaureenOnPoint

A4) Meeting and planning on one half, creative space on the other. Usually some blurred lines. #cmworld https://twitter.com/CMIContent/status/661594468550750209

@Serious_Vanity

@martinlieberman @KDHungerford @JeremyBednarski @SFerika @lttlewys Thanks Martin. I’ll give that a read. #cmworld

@MSLJim

@suddenlyfrugal @Oatmeal Cue @wilw too: http://wilwheaton.net/2015/10/you-cant-pay-your-rent-with-the-unique-platform-and-reach-our-site-provides/ πŸ™‚ #CMWorld

@martinlieberman

@gregarious Wish we had our own developer to create the one perfect tool for everything! #agirlcandream #cmworld

@QuinnCW

@JeremyBednarski @MSLJim @shawn_turner1 @SFerika Hope so! πŸ™‚ #BigSocialEars #cmworld

@KDHungerford

A5: We, of course, use @getupcontent, but we also love @SlackHQ, @asana, @pivotal tracker, + @buffer to build our content +collab! #CMWorld

@getupcontent

1) Student Asst’s get 1 hr to brainstorm 2) team mtg to discuss purpose & strategy 3) PM plan… teamwork! #CMWorld https://twitter.com/CMIContent/status/661595966890356736

@jessroswell

A4: the best collaboration tools for me and my clients have been @asana and good ol’ Google hangouts #CMWorld

@eCopyDesk

Lots of @Trello fans out there! #cmworld

@CMIContent

A5: @SlackHQ FTW!#CMWorld https://t.co/B0RLFWiUW2

@Mr_McFly

A5: We heavily rely on @SlackHQ and @googledrive – easy to share and collaborate (plus custom emojis!) #CMWorld

@amitykapadia

A5: OBSESSED with Slack & Asana, great tools that are taking the place of email #CMWorld

@heyowlmedia

A5: Also food. If I put a treat on the break table, it starts great conversations! #CMWorld

@webmastergirl

@CMIContent A5: Communication. We have a strong line of open communication. #Cmworld

@village_print

A5: Whiteboard, several notebooks and usually Google docs for me πŸ˜‰ #CMWorld

@lttlewys

@CMIContent A5 I ‘work’ alone, but with clients, @SlackHQ is huge, Hangouts, Zoom chats, @DropBox, @buffer #CMWorld

@LydiaNicoll

@CMIContent Half large open collaborative spaces, half banks of desks – we all need “focus time” sometimes! #CMWorld

@BethJaneLang

A5.@lynda to learn new techniques and do research, and #brainstorming meetings. #CMWorld https://twitter.com/CMIContent/status/661595966890356736

@jumfdesign

No tool will build a culture. Behaviors will, though. #cmworld

@CTrappe

A5: Biggest tool: content calendar. We have this in our proj management. system but could be simple as Excel. http://vert.ms/1k7OjWN #cmworld

@QuinnCW

Yes I know @martinlieberman that it all started with that post from @wilw Then @Oatmeal got involved. Love it! #CMWorld #creativesunite

@suddenlyfrugal

haha, @QuinnCW No joke, as a software person, I always see what the perfect thing would look like AND IT’S SCARY! #CMWorld

@gregarious

A5 Shared Calendars, Virtual Project Management Tools, Virtual Drives, Team Building activities #CMWorld https://twitter.com/CMIContent/status/661595966890356736

@kkopacz1

@lttlewys @EvanLePage good point! #CMWorld

@LydiaNicoll

A4: Images speak louder than words! Check out our @HitFirstBase office #CMWorld https://t.co/2rShSpJj56

@TajFirstBase

I will buy that. #CMWorld https://twitter.com/CTrappe/status/661596645092552709

@mikemyers614

@CMIContent A5: Working virtually with multiple teams/clients, Skype, email and shared Google docs are the most useful #CMWorld

@atxcopywriter

@CMIContent A5. I do use Trello, Basecamp and Excel! πŸ™‚ #Cmworld

@Ozaemotion

@CMIContent My team is so wee! We use the complex tool of sitting next to each other and @basecamp combined with monthly #lovefests #CMWorld

@MaureenOnPoint

@eCopyDesk @asana I like asana for the color coded calendar! Great for a visual content plan. #cmworld

@QuinnCW

YES!!! Shared spreadsheet so we all know what is happening. #CMWorld https://twitter.com/QuinnCW/status/661596647462412290

@jessroswell

A5 @trello @Slack @Skype are some of the tools, used widely #CMWorld https://twitter.com/CMIContent/status/661595966890356736

@varunkr842

Love this idea. I call those β€œwork days.” #CMWorld https://twitter.com/QuinnCW/status/661596003917799424

@carmenhill

@QuinnCW Without it, what’s the point? It’ll come out all inauthentic and salesy if not. #CMWorld

@getupcontent

@CTrappe Tools help build behavior and expectations! #cmworld

@QuinnCW

@carmenhill Oh wow. That is a great idea. Meeting free days… *angels sing* #CMWorld

@MaureenOnPoint

@Ozaemotion good ol’ Excel! #CMWorld

@CMIContent

A5: Lunchtime walks. Getting out of the office, fresh air & movement jolt a stagnant mind. #CMWorld

@PatrickHayslett

A5) Meetings can only be 20 minutes long. Allow people to go to a different department to see how it operates. #cmworld

@ideakid88

A5: We use Yammer…it ends up being a mix of collaboration, news sharing, updates and fun! #CMWorld https://twitter.com/CMIContent/status/661595966890356736

@JeremyBednarski

@QuinnCW @slack @trello Agreed! #cmworld

@Publicate_

@gregarious @QuinnCW Ha I bet – talk about too many cooks in one kitchen! #cmworld

@QuinnCW

@CTrappe Absolutely. And actions more than words too. People need to lead by example. #cmworld

@martinlieberman

@CMIContent A4: Desk w/a few meaningful items on it facing a window, my dog nearby. Also, newly painted walls in soothing dark blue #CMWorld

@atxcopywriter

@mewzikgirl love @evernote ! and especially the Scanable Evernote app, SO good for handwritten notes, etc. #CMWorld

@LydiaNicoll

A5. We rely on @RedboothHQ quite a bit for collaboration. And scheduling regular team mtgs (video/phone) #CMWorld https://twitter.com/CMIContent/status/661595966890356736

@rachelformaro

“Help” is the keyword. Yes, agreed with that. They help. #cmworld https://twitter.com/QuinnCW/status/661596864802889730

@CTrappe

@PatrickHayslett Love a manila folder! Though… I also like adding stickers to colour-code them, too… πŸ˜€ #CMWorld

@JoyAisling

@JoyAisling #NailedIt. You’re absolutely right. It’s risky business, but it’s riskier not to even try! #CMWorld

@getupcontent

@QuinnCW @eCopyDesk I’ve really been digging @asana as my editorial calendar – it works! #cmworld

@heyowlmedia

@atxcopywriter @CMIContent I do trivia games like bingo for their sales and they get a free app or meal! #cmworld

@morales_ja92

@PatrickHayslett That’s why I love having a greyhound as my VP of Fresh Air #cmworld

@lindadessau

@JeremyBednarski us too. Some of our groups are project focused and some are not Still figuring it out. #cmworld

@mewzikgirl

A5: Not really a tool, per se, but nothing helps me create better than a deadline. #CMWorld

@mikemyers614

This is brilliant! #cmworld https://twitter.com/QuinnCW/status/661596003917799424

@BradLawless

A5: Calendars align people, processes, and priorities. Everyone knows what’s coming & how they are a part of the bigger picture. #cmworld

@QuinnCW

@CMIContent @trello Definitely Trello over Yammer, Flatsi.es and the others! #CMWorld

@kkopacz1

A5 @hootsuite @dropbox @googledrive @skype though now thinking of using @blabim as well. Quite impressed #cmworld https://twitter.com/CMIContent/status/661595966890356736

@calgarydreamer

A5: Google Docs, Facebook at Work, Wrike, Hootsuite… but nothing beats the whiteboard or post-its #CMWorld

@EvanLePage

A5) I’m a solopreneur, but use @Schedule, @trello, @evernote and @SlackHQ all GREAT TOOLS, can’t recommend them highly enough! #CMworld

@Yannick_Ilunga

A5. Lots of tools but Slack and lunch meetings are probably the most relevant to our culture #cmworld

@walkandywalk

If you’re overworked, yet under-utilized. It’s a problem you need to solve to be successful. #cmworld

@RizzoMB

Pretty sure we all agree #CMWorld https://twitter.com/mikemyers614/status/661597140729380864

@CMIContent

A5 @SlackHQ for communication, GCal for scheduling meetings, and Thursday team meetings for sharing ideas & meaningful discussions. #cmworld

@Perfect_Search

.@lindadessau I admire greyhound owners. They are such nice dogs & deserve a good home #CMWorld

@PatrickHayslett

@mikemyers614 specially a coming up deadline. πŸ™‚ #CMWorld https://twitter.com/mikemyers614/status/661597140729380864

@jumfdesign

@QuinnCW @JeremyBednarski Ha! We had that a previous gig. Then people scheduled mtgs because they knew people were free! πŸ˜‰ #cmworld

@martinlieberman

@atxcopywriter @CMIContent also if their sales are up and meet our goals I will buy get them gift cards to places #cmworld

@morales_ja92

@CMIContent Honestly…not a big fan of Trello. I’ve tried it in a couple of aspects. #CMWorld

@JeremyBednarski

.@ExperianDQSteph We love our space! #CMWorld https://t.co/uxoaFjlcfZ

@ESevitz

@QuinnCW Amen! Nobody wins! #CMWorld

@getupcontent

A5) Some great collaboration tools: @slack, @trello, @evernote, oh, and talking! πŸ™‚ #cmworld

@MSLJim

@martinlieberman @QuinnCW @JeremyBednarski Yikes!! #cmworld

@QuinnCW

Q6: How has your content marketing been improved because of your company’s content culture? #CMWorld

@TajFirstBase @HitFirstBase I like it! Now if they were interactive, wow! #cmworld

@ideakid88

@Yannick_Ilunga @CoSchedule @trello @evernote @SlackHQ I keep hearing about Slack but haven’t experienced it. need to! #cmworld

@QuinnCW

It’s funny…I hit a pt of no return when getting too organized makes me less organized…somehow…#CMWorld https://twitter.com/JoyAisling/status/661597087998545920

@PatrickHayslett

@CMIContent @mikemyers614 Oh, absolutely. I do my best work when I’m under the gun. πŸ˜‰ #deadlines #cmworld

@martinlieberman

Anyone using DivvyHQ or Kapost? #CMWorld

@av8r2000

A6: Still a work in progress, but we have more POVs represented in our story – turns our customers love that! #CMWorld

@gregarious

Today, my work space looks like this. #CMWorld https://t.co/RqkeOX9HAv

@MaureenOnPoint

Some quick tips to staying in touch with your virtual #content #marketing team! http://ow.ly/Ucm7h #cmworld @QuinnCW

@ConstantContact

A5 @Skype for connectivity as a remote team @googledocs for live idea sharing/concepts. @activecollab for task assignment #CMWorld

@ExpWriters

@PatrickHayslett Isn’t that weird? It’s like there is a point break and we need a little chaos to maintain clear. #cmworld

@QuinnCW

@martinlieberman @QuinnCW Ha! #CMWorld

@JeremyBednarski

A6: More accountability & topics 4 content. Don’t have many formal brainstorming bc every moment is a content idea opportunity. #cmworld

@QuinnCW

@mewzikgirl @evernote exactly. Technology doesn’t typically wow me much these days #jaded But that does! #CMWorld

@LydiaNicoll

@PatrickHayslett @lindadessau They’re beautiful dogs & wonderful companions – with lots of quirky qualities https://www.facebook.com/photo.php?fbid=10206816239299803&set=a.1108871877257.18951.1090644869&type=3&theater #cmworld

@lindadessau

@CMIContent We used to use IBM OnDemand, formerly known as Marketing Central. Has anyone else used it? #CMWorld

@kkopacz1

@ideakid88 @HitFirstBase It’s definitely a way to get the creative juices flowing! #cmworld

@TajFirstBase

@ESevitz Love this! Looks crisp, clean, and inviting! #CMWorld

@ExperianDQSteph

@QuinnCW That’s interesting. We may have to try that. #CMWorld

@JeremyBednarski

@CMIContent A change in company culture created an open line of engaging content. #CMWorld

@village_print

@JeremyBednarski Thanks for sharing this Jeremy. I won’t Yammer on about it but your input is value-add! #cmworld

@ideakid88

A5: We use @GoogleDocs constantly. It’s a great way to write, edit, and collaborate all in one place. #CMworld

@Publicate_

A5.Goes beyond content, but @ConnectiveDX has Check-in Bear (how was your day?) & Living the Values apps. #CMWorld https://twitter.com/CMIContent/status/661596230322135042

@carmenhill

A6: May sound kinda cheesy, but we’re all about our customers (we call ’em members), helps cut through to what’s most important. #CMWorld

@mikemyers614

@CMIContent A5. Mostly we scribble ideas in whiteboard pen, all over the lovely glass tables in our office… #CMWorld

@JoyAisling

.@QuinnCW It is weird. I don’t understand it at all, but I’ve observed it & know it to be true of me. Thoughts? #CMWorld

@PatrickHayslett

@CMIContent A6: The more we interact and get comfortable, the easier it is to bounce ideas! #CMWorld

@ExperianDQSteph

A6: Our content culture is fairly new (that #startuplyfe ), but it’s connecting everything we do with our customers! Very helpful! #CMWorld

@getupcontent

A6: Finally getting everyone on same page. Opening up lines of communication internally helps with consistency of external message #CMWorld

@ESevitz

Q6: Still trying to get a broad culture established. Not just content pieces, but useful customer content. #CMWorld

@av8r2000

A6: More creative and valuable content being created. Also better cross-departmental opportunities for sharing. #CMWorld

@amitykapadia

@av8r2000 We’re using @DivvyHQ #CMWorld

@carmenhill

A5: We use @GoogleDocs constantly to write, edit, and collaborate all in one place. #CMworld #ContentMarketing

@Publicate_

@getupcontent that’s the way to do it! #cmworld

@CMIContent

.@lindadessau LOVE the long face ha ha ha. I like quirky mutants too. Grew up w/ boxer dogs! #CMWorld

@PatrickHayslett

I’m late/catch up mode. A1: Ultimately, you want to share the same vision and ideology of what is good content. @CMIContent #cmworld.

@JS_insidepitch

A6: More variety, new angles, new contributors–feels more powerful and still on brand/culture. #CMWorld https://twitter.com/CMIContent/status/661597470120505344

@rachelformaro

@CMIContent Well, our company culture is based on smart, collaborative people. Makes creating excellent content a privilege. #CMWorld

@MaureenOnPoint

@PatrickHayslett We have several boxers in the neighbourhood – such fun personalities! #cmworld

@lindadessau

A6: Now have a team focused on it. Everyone wants great content but some don’t fully commit to it. Need to put the resources in. #CMWorld

@DigitalQuinn

A6 Having a client who is encouraging and likes your input leads to much better content than those who need total control… #CMWorld

@LydiaNicoll

A5: Constant communication. If they get an idea at 5 AM, they can call or text it and we’ll see if it’s implementable! #CMWorld #jazzymktg

@jazzymktg

A6) It has become more human! H2H is more powerful than any marketing gimmick. #cmworld

@ideakid88

A6: CONSISTENCY. We publish 2-3x a week now, but we weren’t always like that. More content means more results. Just press publish! #cmworld

@QuinnCW

.@gregarious Let’s be honest…always a work in progress. #CMWorld

@ESevitz

A6: I used to be known as an ‘idea-man’ which was great. Now everyone contributes ideas, which is better. More ideas, more sources #CMWorld

@EvanLePage

@lindadessau Do you like how he favors the messy uncomfortable side vs the open side? ha! #CMWorld

@MaureenOnPoint

@lindadessau @PatrickHayslett I’ve got a cairn/poodle mix with lots of energy which, of course, means regular play breaks #CMWorld

@atxcopywriter

.@lindadessau They’re not for everyone. 70-100 lb 10 yrs olds on a sugar rush they never grow out of. But those jowls…too cute #CMWorld

@PatrickHayslett

@MaureenOnPoint Looks comfy lol! #cmworld

@ideakid88

@QuinnCW That’s a tricky one, though. if you don’t have infrastructure to support more content, #contentblackhole #CMWorld

@MaureenOnPoint

A6: we have more eyes focused on making it better. Quality over quantity is everyone’s focus. #cmworld

@mewzikgirl

@MaureenOnPoint Ha! Our pups have so much to teach us πŸ˜‰ #cmworld

@lindadessau

@mikemyers614 That’s really just another way to say content calendar, I’d say. #CMWorld https://twitter.com/mikemyers614/status/661597140729380864

@atxcopywriter

@ideakid88 Right? He’s a funny office mate. #CMWorld #offtopic

@MaureenOnPoint

@atxcopywriter @lindadessau @PatrickHayslett Awesome πŸ™‚ #cmworld

@lindadessau

Awesome resources! #cmworld https://twitter.com/lttlewys/status/661597388784685057

@ConstantContact

A3: Fresh ideas to make an impact. Sometimes this is more important than experience. Hire the mind, not for position. @CMIContent #CMWorld

@JS_insidepitch

@QuinnCW I’ve seen also seen some people using @SlackHQ to foster an online community similar to a FB group – very interesting! #CMworld

@Yannick_Ilunga

Yay! Music to my ears #CMWorld https://twitter.com/mewzikgirl/status/661598701849325569

@ESevitz

@TajFirstBase @HitFirstBase Which is key as creativity restores hope of something better. #cmworld

@ideakid88

A6: Listening to what other have to say-even if the less experience-means getting even more ideas even if they don’t get used. #CMWorld

@jazzymktg

Q7: What brands have excelled at creating a culture of content marketing? #CMWorld

A6: It’s been great being able to ask our engineers for content ideas…and they deliver! Yay team! #CMWorld

@getupcontent

@QuinnCW So pleased for you! It’s like #contentmarketing nirvana. #CMWorld

@MaureenOnPoint

@EvanLePage @CMIContent awesome, the best ideas can come from anywhere #CMWorld

@village_print

It’s that way for me too. Time management seems to be no. 1 wish for improvement I hear from ppl #CMWorld https://twitter.com/QuinnCW/status/661598450048307200

@PatrickHayslett

A4: Office: Modern, clean, white board, & HDMI connection from a laptop for all to see. Home Office – sterile and quiet @CMIContent #cmworld

@JS_insidepitch

This! #CMWorld https://twitter.com/QuinnCW/status/661598506063413248

@rachelformaro

@QuinnCW I would rephrase that to more “valuable” content means more results. just hitting publish doesn’t work always #CMWorld

@eCopyDesk

@getupcontent similar to how NASA does it! #cmworld

@CMIContent

A7: I know for a fact that @MasterCard has. #CMWorld

@Mr_McFly

@CMIContent A6: I’ve found companies with a good culture are more likely to value the customer and their needs, def means better cm #CMWorld

@atxcopywriter

@EvanLePage And no idea is not worth looking at so may your team go from one good idea to another. #cmworld

@ideakid88

@QuinnCW Consistency is key! When your audience grows, they come to expect regular delivery of quality content! #cmworld

@ConstantContact

@CMIContent Zoho Connect! there’s so many conversations, blogs, forum posts and groups, feeds.. So much goes on there πŸ™‚ #CMWorld

@ebaygo

@CMIContent Woo! What an honor to be compared to NASA πŸ˜‰ #CMWorld

@getupcontent

@CMIContent A6 It’s awesome working in an incredibly collaborative culture– it leads to ideas I wouldn’t have come up with alone. #CMworld

@SFerika

@PatrickHayslett Let’s just figure out the equation to stop time/travel time and everything will be perfect! #cmworld

@QuinnCW

A7: Why, our very own @CMIContent! πŸ˜‰ #SuckingUp #CMWorld #jazzymktg

@jazzymktg

@CMIContent A7 @JNJNews Johnson and Johnson is crazy good with relevant valuable content #CMWorld

@LydiaNicoll

@jazzymktg brown noser lol but thank you! #cmworld

@CMIContent

A7: Brands with a culture of #content: @tacobell @marriott @generalelectric @Lowes @NPR @redbull @ChipotleTweets #CMWorld

@mikemyers614

A5:In-office we talk a lot, bounce ideas off each other – at home w/ clients: GotoMeeting, email, shared docs, text. @CMIContent #CMWorld

@JS_insidepitch

@eCopyDesk @QuinnCW Yes, that’s true. But most companies get hung up on consistency 1st. Valuable content is always important tho. #cmworld

@QuinnCW

Nah, not cheesy. Essential #CMWorld https://twitter.com/mikemyers614/status/661597993813082112

@atxcopywriter

@QuinnCW @PatrickHayslett Sigh, yes – travel time; I think I can leave one place and arrive at the next place at the same time. #cmworld

@lindadessau

A7: The brands that are open to new ideas. #CMWorld .

@credibleagency

I forgot about Asana. Yes we use that too. @eCopyDesk @CMIContent @asana #cmworld

@JS_insidepitch

A7: That’s a tough one! @starbucks @nike @Airbnb all come to mind. But honestly, content tool companies kill it (as they should) #CMWorld

@gregarious

A7: @hubspot comes up in these conversations every time for good reason. #CMWorld

@MaureenOnPoint

A7: It goes without saying that @buffer @hootsuite @SproutSocial all have amazing content cultures. Check out @cntntcl, too! #CMWorld

@getupcontent

@CMIContent Hehe. Much <3 #CMWorld

@jazzymktg

No doubt, even if they are conversations with mouths half-full @webmastergirl @CMIContent #cmworld

@JS_insidepitch

.@hubspot, @unbounce are two of my favorite go-to’s for quality content marketing. #CMWorld

@lmaaa

@gregarious @starbucks we had @rajivscribe keynote at this year’s #CMWorld and he was inspiring! #cmworld

@CMIContent

.@QuinnCW LOL too much quantum physics and multiverse speculation for my pea brain. Michael Crichton wrote a good fiction on it #CMWorld

@PatrickHayslett

@SFerika I miss that! I work with a really small team that is awesome, but a bigger team is hard to keep up with. I love that. #CMWorld

@MaureenOnPoint

@ConstantContact @QuinnCW Absolutely. One of the biggest challenges organizations face. #cmworld

@QuinnCW

@ConstantContact @QuinnCW consistency is great- but content just for the sake of content needs to be stopped #CMWorld

@eCopyDesk

@lindadessau @pamelamuldoon Well said Linda! Jumping in is a good way to approach life. http://gph.is/1ZRveIo?tc=1 via @giphy #cmworld

@ideakid88

@lindadessau Haha, yea…I think that’s a great suggestion! #CMWorld

@pamelamuldoon

A7: Well, we at @verticalmeasure have done a darn good job (if I may say so myself)! Shout out to @cmicontent too of course. #cmworld

@QuinnCW

A7: Also look at @MyYale – content marketing machine! They follow a hub & spoke model and are killing it. More revenue, less costs. #cmworld

@QuinnCW

A7 At @ExpWriters about 99% of our leads, engagement, real-people connections happen from our blog/content marketing #CMWorld

@JuliaEMcCoy

@PatrickHayslett @QuinnCW I tend to go there :/ #cmworld

@QuinnCW

A6: Lucky to work with creative and intelligent people. We fuel each other! W/ clients I throw the gas on their fire! @CMIContent #cmworld

@JS_insidepitch

@lmaaa @HubSpot @unbounce We love Hubspot! #cmworld

@QuinnCW

@CTrappe It takes a strong leader to build a corporate culture that encourages collaboration #CMWorld

@kkopacz1

A7 @redbull , @Gore, @MasterCard #CMWorld

@ExpWriters

@eCopyDesk @ConstantContact @QuinnCW Absolutely. But too many brands get hung up in the editing phase. Value + Consistency. #cmworld

@QuinnCW

A7: Big brands can look to Marriott, Panera Bread, Coke. http://vert.ms/20rb7Bp #cmworld

@QuinnCW

A7: the #android commercial with the animals being together and coming together unique family! #cmworld https://twitter.com/cmicontent/status/661598997518225408

@morales_ja92

A7: I like how @Buffer emphasizes transparency and @HelpScout seems on top of it too #CMWorld https://twitter.com/CMIContent/status/661598997518225408

@atxcopywriter

A7: @Starbucks, @tacobell, can’t name them all, but ultimately brands that seamlessly weave content marketing into everything. #cmworld

@Perfect_Search

@ideakid88 @lindadessau @giphy Love this! πŸ™‚ #jumpin #CMWorld

@pamelamuldoon

A7: @iOfficeCorp & @bldgrobotics are fantastic at this, both with small staffs #CMWorld https://twitter.com/CMIContent/status/661598997518225408

@ESevitz

.@QuinnCW Awesome! Lots of unis experimenting w/ quantum levitation, teleportation & computing. I’m more a biology geek mmm hmm #CMWorld

@PatrickHayslett

Q8: What is the first thing a company should do TODAY to create a culture of content marketing? #CMWorld

@EvanLePage You rubbed off on your team! #cmworld

@QuinnCW

@JuliaEMcCoy @ExpWriters Nicely done, Julia! That’s true success right there. #CMWorld

@getupcontent

@CMIContent Give your internal SMEs the time/resources to be integrated into marketing efforts no1 sells like the experts. #CMWorld

@MaureenOnPoint

A7 2 Our own blog drives 500-1k visitors a day & real conversions. We also love the @newscred and @CMIContent content culture! #CMWorld

@ExpWriters

It’s hard to beat @buffer these days! We also love @CoSchedule @Groove and these: http://bit.ly/1LBvzEN #contentchat #cmworld

@Publicate_

@jeremywaite @stephencoleuk Agree. We just had a lively discussion about this at #cmworld. I ask myself where this is all going.

@KDHungerford

A7: Brands I love include @dennys @tacobell @starbucks @Airbnb @CMIContent #CMWorld

@JS_insidepitch

A8: Honestly – TRAINING. Get a workshop, webinar, classes whatever. Until everyone buys in and understands, a culture will not be. #cmworld

@QuinnCW

A8: Management must lead by example, create something on their own show it’s real, committed to. Others will follow, fast. #CMWorld

@gregarious

Agree! @HubSpot, @copy hackers among them. #CMWorld https://twitter.com/gregarious/status/661599645416624133

@ESevitz

A8: Start with your #audience. Who are they, what do they need, how can you help? Build a culture around them. #CMWorld

@mikemyers614

@IBm @Hootsuite @Buffer @Microsoft to name a few #CMWorld https://twitter.com/CMIContent/status/661598997518225408

@kkopacz1

A8: try to inspire , and create a well though out process and plan for content #CMWorld

@eCopyDesk

@MaureenOnPoint @CMIContent Amen on that. #cmworld

@QuinnCW

Make the decision to do so and publicly declare the intent. #CMWorld https://twitter.com/cmicontent/status/661600497107734530

@CTrappe

A8: Get your executives to produce content. The focus on content marketing will flow downhill #CMWorld

@EvanLePage

A8: Empower everyone, no matter what role, to share content ideas, big or small! #CMWorld

@getupcontent

@mikemyers614 @tacobell @Marriott @generalelectric @Lowes @NPR @redbull @ChipotleTweets Such rich #content across the board! #cmworld

@ConstantContact

@Pearl_Capital @EvanLePage IDK.I see #marketers half ass things that aren’t strategic just to check the box #CMWorld https://t.co/nePomuyY2R

@eccushing

A8: Stop simply saying, “Content is King” & work on strategic content creation that serves a need.#CMWorld https://t.co/GC9YmQTjEk

@Mr_McFly

@mikemyers614 hmmmm sounds familiar πŸ™‚ #cmworld

@CMIContent

Are we allowed to say @CMIContent for A7? 😃 #CMworld

@Yannick_Ilunga

Want a culture of content? Here’s what to do: #cmworld https://twitter.com/EvanLePage/status/661600922406141954

@lindadessau

A8: Get to work! Start content mapping, persona mapping, and (most) importantly, writing! #CMWorld

@lmaaa

@Publicate_ @buffer @CoSchedule @Groove What an amazing list! Can’t wait to check these out! -Marissa #CMWorld

@getupcontent

@CMIContent Good! I’m nothing if not consistent. πŸ™‚ #CMWorld

@mikemyers614

Content might be king but distribution runs the day-to-day. #CMWorld

@CTrappe

@EvanLePage Our President and CEO do – Shout out to @Chris_Bird and @ArnieK! #cmworld

@QuinnCW

A8: Also – document your strategy if you haven’t. @cmicontent has great research on this. Get everyone aligned around common goals. #cmworld

@QuinnCW

A8) Fully understand WHY is relevant to their objectives & identify what their audience wants. #cmworld https://twitter.com/CMIContent/status/661600497107734530

@Liliholl

A8 Master doc 4 value proposition & voice. Find/hire some1 who can put that into words consistently. Make content calendar & go. #CMWorld

@LydiaNicoll

A8: Bring everyone together and reinforce that everyone has the creative spark within them to drive team goals. @CMIContent #CMWorld

@JS_insidepitch

@CTrappe Such a good quote! You can have stellar content, but if people don’t see it, is it really king? #cmworld

@Perfect_Search

YES! #CMWorld https://twitter.com/mikemyers614/status/661600795020914688

@jessroswell

@Yannick_Ilunga @CMIContent I did! #cmworld

@QuinnCW

@Mr_McFly Yeah, that phrase needs to retire and get to WORK! πŸ™‚ #CMWorld

@getupcontent

@CTrappe So true. No purpose in creating content that doesn’t go anywhere. #CMWorld

@MaureenOnPoint

A8: Finalise your company objectives, brainstorm ideas with your team and introduce yourself to your audience! #cmworld

@TajFirstBase

@EvanLePage Great advice – then encourage other team members to create their own #content! #cmworld

@ConstantContact

@suddenlyfrugal I love this. Great point! #CMWorld

@MaureenOnPoint

That’s awesome. They build internal brand advocates when they support it publicly. @QuinnCW @EvanLePage @Chris_Bird @ArnieK #CMWorld

@JS_insidepitch

A5. Tools are great, but they don’t create a process, strategy, or culture of #contentmarketing. You have to build those things #CMWorld

@eccushing

@CMIContent Allocate time for research and develop a creative approach to discover content driven engagements. #cmworld

@village_print

A8 Know thy audience. Foundation of everything = their likes, dislikes, what’s useful/relevant to them #CMWorld

@ExpWriters

Where’s the ‘love’ button? #CMWorld https://twitter.com/eccushing/status/661601718816346112

@mikemyers614

Yup, this. #CMWorld https://twitter.com/mikemyers614/status/661600795020914688

@JeremyBednarski

CMIContent: mikemyers614 hmmmm sounds familiar πŸ™‚ #cmworld

@haydenaj

A8: Today? Schedule a brainstorm. Hit publish. Name a goal. Own it! #contentmarketing #CMWorld https://twitter.com/CMIContent/status/661600497107734530

@rachelformaro

@ideakid88 A+ for the rhyme. #cmworld

@QuinnCW

A8) Content Marketing is not a trend & it should be approached as it is: a serious activity to help your brand/biz grow & expand. #cmworld

@Liliholl

@mikemyers614 How about we start adding the #lovefest tag? #CMWorld

@MaureenOnPoint

@mikemyers614 love, like, favorite – seems to be all the same these days! πŸ™‚ #cmworld

@CMIContent

We’ll spend the last few minutes asking @QuinnCW questions. Ask now! #CMWorld

@CMIContent

A7. @GoPro @TripAdvisor @TWSNOW & @NatGeo (I wrote all about Nat Geo’s strategy here! https://t.co/J8tMtwqNbh) #CMWorld

@b_rudert

@CMIContent MasterCard with their Priceless Cities content is doing an excellent job! #CMWorld #contentmarketing

@ShoT_Tr3s

Agree @Mr_McFly – Content is king only if it serves a purpose and is useful/well-researched/answers a need #CMWorld https://twitter.com/Mr_McFly/status/661600969956974592

@ExpWriters

@CMIContent Oh no…like is not #love. Words matter. #CMWorld

@mikemyers614

@ShoT_Tr3s we’ve heard that twice now on this chat! Popular example! #cmworld

@CMIContent

Content marketing / strategy, infrastructure / share, share, share your wares #haiku #cmworld #contentmarketing

@MaureenOnPoint

@mikemyers614 preach #cmworld

@CMIContent

A8) My answer is threefold: 1.define CLEAR goals, 2. have a strategy and 3., as @QuinnCW said, training #CMworld

@Yannick_Ilunga

My mind is literally overflowing with content goodness right now! Any other questions, throw ’em at me. #cmworld

@QuinnCW

@getupcontent It’s called #EmployeeAdvocacy Be sure to train them first. Employees can be great brand ambassadors #CMWorld

@kkopacz1

@QuinnCW You are too kind! I do write poetry though. #CMWorld

@ideakid88

@jazzymktg @netflix Netflix really gets me πŸ™‚ #CMWorld

@atxcopywriter

@CMIContent it is that good! πŸ™‚ #CMWorld

@ShoT_Tr3s

A8: Figure out who can build the content culture and have them preach it. You may need to bring in some new folks too. #CMWorld

@JeremyBednarski

@b_rudert @GoPro @TripAdvisor @TWSNOW @NatGeo Nice list here, Brayden! Awesome to see you in #CMWorld πŸ™‚

@getupcontent

@CMIContent @QuinnCW How important would you say blogging is to content marketing? #CMWorld

@ExpWriters

Seeing a trend in these A8 responses. Maybe we should reframe the adage to: “Audience is king” #CMWorld https://twitter.com/ExpWriters/status/661601777712664576

@ESevitz

Friendly environment, well experienced team and a team that is willing to step out of their comfort zone! #CMWorld https://twitter.com/cmicontent/status/661600497107734530

@morales_ja92

A8: Invigorate everyone’s enthusiasm about what the company does. Drudgery never sparks good content #CMWorld https://twitter.com/CMIContent/status/661600497107734530

@PatrickHayslett

@atxcopywriter @jazzymktg @netflix Great compliment for a marketer! #CMWorld

@mikemyers614

@atxcopywriter @jazzymktg @netflix Yes because it’s user experience is close to frictionless. #cmworld

@ideakid88

@CMIContent @mikemyers614 Add “Save” to that. #CMWorld

@JeremyBednarski

@ExpWriters @CMIContent @QuinnCW Blogging is like owning real estate for your content. Everything else is rented space. Important! #cmworld

@QuinnCW

@SFerika Could not agree more. #cmworld

@ideakid88

@atxcopywriter @netflix They just know that we’re all addicted losers deep down. #BingeWatchingEverything #CMWorld

@jazzymktg

@kkopacz1 That’s exactly it, Kathleen! #Hootchat did a great Twitter chat about #EmployeeAdvocacy a few weeks ago πŸ™‚ #CMWorld

@getupcontent

Okay, so this is awesome… #CMWorld https://twitter.com/QuinnCW/status/661602593504915456

@mikemyers614

@CMIContent Remember Content is King, Engagements are Divine. #CMWorld

@village_print

Have you seen @QuinnCW’s post? She shared the #contentmarketing pet peeves of 25 #CMWorld speakershttp://www.verticalmeasures.com/expert-interviews/25-cmworld-speakers-reveal-their-top-content-marketing-pet-peeves/

@CMIContent

@CMIContent Management must empower employees #CMWorld

@kkopacz1

@b_rudert @GoPro @TripAdvisor @TWSNOW @NatGeo Their mobile app has the best UX of anything I’ve used on mobile #CMWorld

@atxcopywriter

@b_rudert I meant @NatGeo specifically #CMWorld

@atxcopywriter

@mikemyers614 Glad you like my real estate metaphor! #cmworld

@QuinnCW

@MaureenOnPoint Keep working on those hashtags, the rest of us will catch up someday! #CMWorld

@mikemyers614

@QuinnCW Not just like… #CMWorld

@mikemyers614

Thanks for @cmicontent for having me! Follow me on Twitter so we can stay connected and keep the discussion going! #cmworld

@QuinnCW

Next week, @MissSarahQ discusses content marketing and creative video solutions http://cmi.media/twitterchats #CMWorld https://t.co/C7FQH8I7MS

@CMIContent

Soooo much better than the other streaming platforms – for not anyway #CMWorld https://twitter.com/ideakid88/status/661602493957283840

@atxcopywriter

@eccushing @EvanLePage Which we think is smart! Mark your territory everywhere you can- don’t fall behind or miss out. #CMWorld

@Pearl_Capital

Learn more about @QuinnCW on the @verticalmeasure website: http://www.verticalmeasures.com/about-us/our-team/quinn-whissen/ #CMWorld

@CMIContent

Love this @QuinnCW #CMWorld https://twitter.com/QuinnCW/status/661602593504915456

@ExpWriters

#cmworld Thanks all for a cool chat. Don’t forget to have your say here about Twitter’s new “like”: https://twitter.com/Liliholl/status/661588680365182977

@Liliholl

@b_rudert thanks for the shout! anything recently you’re specifically stoked on? #cmworld

@TWSNOW

#CMWorld 2015 – Use Data to Make Better Content Marketing Decisions https://youtu.be/ne3oIMj1mzg via @YouTube

@nubianmale11

@TWSNOW @b_rudert I think it’s worth it! #cmworld

@QuinnCW

@PatrickHayslett Great advice! Creative brainstorming can be the catalyst to rich #content! #cmworld

@ConstantContact

Hey nowww! Don’t miss your chance to hear @jeffreytambor keynote ICC 2016! http://cmi.media/ICC #CMWorld https://t.co/izAXGj7MbI

@CMIContent

Yes it was!!! #cmworld https://twitter.com/getupcontent/status/661603174264926209

@morales_ja92

@mikemyers614 @CMIContent Should we also have another button in case you “like it, like it”. midway point btw like and love…lol #CMWorld

@JeremyBednarski

@JeremyBednarski @CMIContent There is no midway point to #love, my friend. #CMWorld

@mikemyers614

@mikemyers614 better living through hashtag, right? #CMWorld

@MaureenOnPoint

@mikemyers614 @CMIContent Lol! Love it! #CMWorld

@JeremyBednarski

Takeaway from todays #CMWorld chat: Content and culture are inextricably linked. Thanks @CMIContent! #contentmarketing

@ESevitz

@JS_insidepitch that would be hilarious. #CMWorld haiku edition

@MaureenOnPoint

@QuinnCW Yup, it’s already in place. Going to send an email to the staff later Thanks for that little gem! #CMWorld

@MaureenOnPoint

@mikemyers614 @JuttaVainio I am so lucky to get this opp-Shout out to our CEO @Frank Coyle, for embodying failing=learning #CMWorld

@MaureenOnPoint

+1 Too often we expect overnight results & call something a failure that just needs more time to succeed. #cmworld https://twitter.com/mikemyers614/status/661591734770638850

@carmenhill