How to Use Your Content to Build Trust: A #CMWorld Twitter Chat with Marcus Sheridan

MarcusOne of the key tenets of content marketing is that by creating content your prospects and customers truly value, you engender trust. But often, this is easier said than done. Marcus Sheridan joined this recent #CMWorld Twitter chat to shed some light on how brands can truly use content to build trust.

Want to hear more from Marcus? Join him at Content Marketing World when he presents Innovative Ways to Align Marketing and Sales to Achieve Extraordinary Revenue Growth.

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Q1: How can content marketing change/mold your customers’ perception about you and your company? #CMWorld

@CMIContent I truly believe it builds trust and it shows the human side of your brand. #cmworld

@AmberOoley

The biggest factor content marketing provides is that it lets people know actual humans exist behind the brand #CMWorld

@Magnani_Dot_Com

A1: Great #content establishes your #smallbiz as a thought leader. #CMWorld

@bentoakmktg

@SocialMichelleR Eeeek……. I get around a bit 😉 #cmworld

@JonTromans

A1) By showing what you’re truly expert in, coupled with a bit of individual personality 🙂 #cmworld

@B2BMarketingDBS

A1: Great content makes me want to visit and revisit their site. It makes them trustworthy and useful #CMWorld

@ThinkSEM

A1: Good content can humanize a B2B brand–e.g., use personal experiences as analogies in blogs.  #cmworld

@pisarose

A1: Brands and businesses lack brutal honesty. Content marketing can overcome that gap. #CMWorld

@TheSalesLion

@CMIContent A1 In terms of change, you have an opportunity to share the inner workings of your brand an offer expert advice… #cmworld

@NextGenBizMan

A1. Companies with good content (and good marketing) can connect with customers better to build lasting positive relationships #cmworld

@dwheeler11

A1: Content marketing helps show your skills and what your company can do for the client.  #cmworld

@netvantage

A1: If your recruiting content isn’t interesting, neither are you http://recruitingcontent.com/2015/08/17/unique-recruiting-content/ #CMWorld http://t.co/4408uipTlV

@thewarfortalent

A1: To start – #contentmarketing established you as a trusted & valuable resources.  Builds a human persona behind the “brand”. #CMworld

@jessroswell

A1: Brands who embrace #contentmarketing are more helpful, appreciated. #CMWorld

@mikemyers614

@CMIContent it’s your chance to tell your story and attract loyal customers. #storytelling #CMWorld

@HumaraKausar

@B2BMarketingDBS I love it when I read something that has personality #cmworld

@danielerossi

A1: Content marketing establishes your company as a trust agent within your industry. #cmworld

@wrightsmedia

@CMIContent A1 You also begin to build that trust that can spark brand evangelism in your current customer base. #CMWorld

@NextGenBizMan

A1 Thought leadership and information are great, but if people don’t feel like it comes from REAL people, then #CM won’t work. #CMWorld

@Magnani_Dot_Com

A1: Content adds personality to a brand. You can pull back the curtain, tell real stories and engage customers on a human level #CMWorld

@tiffanyiswrite

@CMIContent A1: Content marketing can show that your company is open, honest, and real! #cmworld

@ExperianDQSteph

A1 Great content draws people in and begins establishing the emotional connection needed to win people over.     #cmworld

@LUCYrk78

Content marketing gives you a voice and allows you to express the company’s personality. #CMWorld https://twitter.com/CMIContent/status/633670970805346305

@JeremyBednarski

A1: It can develop trust, authority & help prove you know what you’re doing! #cmworld

@JonTromans

A1: Content is conversation. Conversation is a catalyst for a relationship. #cmworld

@BrandedCartoons

A1: Consumers are thirsting for honesty. They seek the unbiased. Great Content meets this need. #CMWorld

@TheSalesLion

A1: Content gives brands an opportunity to share a “glimpse inside” the company.  #cmworld

@pisarose

@tiffanyiswrite THIS!! Yes!!! #CMWorld

@NextGenBizMan

A1 Content marketing has rich media options. Use that to *show* and not just tell. The diff = engagement = trust #CMWorld

@PatrickHayslett

A1) Content tells your brands (and your personal) story, and keeps the conversation going. It’s pivotal to buyer perception. #cmworld

@Serious_Vanity

A1. Content marketing lets a brand tell its story while adding value for the audience. Earn attention with content. #CMWorld

@UXcelsior

A1) Content can: inform, persuade, answer questions so your customers can make good decisions #CMWorld  https://twitter.com/cmicontent/status/633670970805346305

@Liliholl

Love this! Build brand ambassadors – let them share your story! #CMWorld  https://twitter.com/NextGenBizMan/status/633671542782619648

@jessroswell

@jessroswell I couldn’t agree more! #cmworld

@TajFirstBase

A1. Content marketing gives brands a platform to share it’s humanity and personality – which creates trust #CMWorld

@billrothcreates

@UXcelsior BOOM! #CMWorld

@NextGenBizMan

A1: We’ve used it to break stereotypes. We do so much more than lend books.   And our librarians don’t shush you. #CMWorld

@webmastergirl

A1: Built it smart. Know your audience. This has a byproduct of making #contentmarketing engaging. #CMWorld

@JohnVincentJV

A1-Relatability! Publish content that challenges your followers to think outside of the box…Unique content warrants attention! #cmworld

@TrendingTagz

A1: You’re presenting your message and also merging that with your brand’s personality and responsiveness. #CMWorld

@MusicAdamT

@CMIContent It totally is 😉 They also have many other unique flavors. If you’re ever passing through, stop & try #CMWorld

@UXcelsior

A1 #contentmarketing also let’s brands talk about what the audience wants to hear, not themselves, products (yuck). #CMWorld

@mikemyers614

A1: Content marketing changes the focus off of your business and puts the customer’s needs at the forefront. #cmworld

@wrightsmedia

A1b: Can also help develop a relationship…. move the conversation from content to social media #cmworld

@JonTromans

A1. Good content will help solidify your place as a trusted solution provider. #cmworld

@daniellebozzo2

We agree! Storytelling is key #CMWorld #contentmarketing https://twitter.com/UXcelsior/status/633671794394726400

@ConstantContact

A1: Great content allows consumers to nod their head and say, “This company gets me.” #CMWorld

@TheSalesLion

A1: If done right, content marketing helps customers see you (or company) as a leader in your niche/ industry. #CMWorld

@Atomic_Reach

A1 Content marketing shouldn’t make people FEEL like they’re talking to a human, they should KNOW it. #CMWorld

@Magnani_Dot_Com

A1 content marketing should be the conversation starters that help build a brand’s authority on the topics that matter #CMWorld

@SocialMichelleR

@JohnVincentJV absolutely agree #cmworld

@CMIContent

@daniellebozzo2 great point! Showing you know what you are talking about! #CMWorld

@ThinkSEM

A1: Build it smart. Know your audience. This has a byproduct of making #contentmarketing engaging. #CMWorld

@JohnVincentJV

@TheSalesLion (nodding my head) #CMWorld

@mikemyers614

A1: Staying relevant, adding value to the #CX ecosystem helps businesses influence their customers #CMWorld @CMIContent

@1DigitaLife

@SocialMichelleR love this #cmworld

@CMIContent

A1: Set & share content guardrails (what to expect, frequency, etc.) & delivering on those can boost reliability. #cmworld

@pisarose

A1: By creating a narrative or persona that leaves an impression.  #CMWorld

@bluestalkings

A1 Content marketing lets you walk the walk, and share in a more personal, authentic way why you do what you do. #cmworld

@martinlieberman

A1: Content marketing helps showcase your assets: the value & expertise you provide, your credibility, and your brand perception. #CMWorld

@FreshSparks

Content marketing bridges the gap between the inside of the company and it’s audience/customers by educating and genuinely helping #cmworld

@CrowdContent

@mikemyers614 Self Promotion is the ugly side of Social Media…Be personable and genuine in your interactions #cmworld

@TrendingTagz

Yes! #CMWorld  https://twitter.com/TheSalesLion/status/633672169294172160

@netvantage

Yes! Identifying with audiences through content can build a report which leads to relationships #CMWorld  https://twitter.com/TheSalesLion/status/633672169294172160

@UXcelsior

Elmas, the non-cooperator @CMIContent #CMWorld http://t.co/flILYxGHTy

@BeantownReview

Content is a nuzzy whippleplop. And sometimes it’s wet.  #cmworld

@BrandedCartoons

A1: To you, it’s just a job. To prospects, it’s a life change. Content tells more http://recruitingcontent.com/2015/08/07/asking-people-to-change-their-life/#CMWorld … http://twitter.com/thewarfortalent/status/633671871142215680/photo/1 #CMWorld

@thewarfortalent

Q2: Can’t trust be built with traditional and other paid forms of advertising? What is the difference with content marketing? #CMWorld

A1: @TheSalesLion @CMIContent Absolutely, you nailed it!… Honesty is the secrete to building brand loyalty. #CMWorld

@eksays

A1) Content also needs to reflect the brand’s voice to make it more consistent and build trust. #CMWorld

@Liliholl

@AmberOoley @CMIContent it absolutely humanises your brand! And it shows your value not just product/service sales. #CMWorld #branding

@HannahLuffman

Q1: content marketing can provide transparency, give your company a personality, and allow you to engage w/ consumers in a fun way #CMWorld

@nikktto

Absolutely – the ultimate validation is when customers can feel like they are understood. #cmworld https://twitter.com/TheSalesLion/status/633672169294172160

@ConstantContact

#contentmarketing builds trust because it doesn’t constantly sell. It shares knowledge.  #CMWorld

@CTrappe

Content allows you to build a *context* around what you do and communicate it. To provide a perspective. Makes your offering useful #CMWorld

@PatrickHayslett

Love. #contentmarketing #CMWorld  https://twitter.com/freshsparks/status/633672353977778178

@HannahLuffman

A2 Considering people are annoyed/freaked by targeted ads, they look to gain trust from actual, relevant content. #CMWorld

@Magnani_Dot_Com

Right On @pisarose. But go beyond blogs, introduce your staff to world to make more emotional connections #CMWorld  https://twitter.com/pisarose/status/633671288104599552

@bkconnect

A2 Traditional advertising is meant to sell. Content is meant to build a more long-term relationship. #cmworld

@martinlieberman

A2: We think traditional #marketing proves it’s possible. Just easier with #DigitalMarketing. #CMWorld

@bentoakmktg

You can (& should) build trust through all forms of marketing/advertising, but #contentmarketing allows you to tell a better story. #CMWorld

@ActualKats

@danielerossi @BrandedCartoons that could possibly also be the tweet of the day 🙂  #cmworld

@CMIContent

A2 @CMIContent I think it’s the content that enables consumers to have some level of trust in the branded ads they see #CMWorld

@SocialMichelleR

A2: Content marketing is useful, not just ads that don’t do anything for them. They will tune you out if  nothing is in it for them #cmworld

@ThinkSEM

@TrendingTagz @mikemyers614 Agreed! Constant self-promotion is a turn off. Content marketing can and should be about the audience. #CMWorld

@jimalmo

My brand’s voice is my voice. #CMWorld 😇

@CTrappe

A2 Now targeted content that connects with your audience in ways they always dreamed of? Well, that’s what we’re here for. #CMWorld

@Magnani_Dot_Com

A1: Content co-creation (reviews, public comments, etc.)–& the brand’s response–demonstrates an open door & listening ear.  #cmworld

@pisarose

A2: Your company content can  and should be the soul of your business. Traditional media struggles w this. #CMWorld #BeReal

@TheSalesLion

A2: Advertising by definition serves the bottom line. Organic content defines voice and creates transparency. #CMWorld

@BerrakDC

A2: Short-term trust can be built with traditional #marketing but #contentmarketing builds trust over time, affinity for a #brand. #CMWorld

@mikemyers614

A2) It can, but works better in B2C.  B2B buyers want the proof and justification for their purchase decisions – less emotion #cmworld

@B2BMarketingDBS

A1: By telling a story through #contentmarketing, brands become more human and less robots #CMWorld https://twitter.com/CMIContent/status/633670970805346305

@ExpWriters

A2. Ads can entertain, but content marketing anticipates needs and serves. #CMWorld

@billrothcreates

A2) Every time you produce any marketing collateral you have to. Customer will notice any gaps. Either way quality is what matters #CMWorld

@Liliholl

A2. Traditional marketing is more push/outbound – it is communication vs. conversation. #cmworld

@dwheeler11

A2) Traditional is not interactive. #Inbound lets the buyer develop trust on their own terms, without being told what to trust. #CMWorld

@Serious_Vanity

A2: I think trust can only be built if you provide a great product and customer service. Doesn’t matter if it’s trad or digital. #cmworld

@danielerossi

@billrothcreates I love that. Great answer! #cmworld

@martinlieberman

A2: Recruiting is about trust and job descriptions (and ads) are simply not enough http://recruitingcontent.com/2015/08/14/recruiting-on-social-media/ #CMWorld http://t.co/SKYulDw8zf

@thewarfortalent

#CMWorld I don’t trust a brand that ONLY has sponsored posts & ads as their content. Where’s the effort to create value?

@BerrakDC

@sallybelievecle @lzone well for #CMWorld, it should be an orange armband 🙂

@MoninaW

@martinlieberman Awesome! I have three little monkeys all week – it’s vacay between camp and school. We’re having snack outside. #cmworld

@AnOrchidInBloom

@CMIContent @BrandedCartoons We should make a t-shirt. Get a hashtag going. #cmworld

@danielerossi

Automated tweet bots…STOP #cmworld

@BrandedCartoons

A2 You can’t get more info out of static ads like w/ content. No stories to relate to, or ways to see yourself as part of the brand #cmworld

@LUCYrk78

A2: Traditional #marketing (like advertising) also interrupts, adds little value. People have grown past that. #CMWorld

@mikemyers614

A2: You can tell stories through content that other forms of marketing can’t. People know when they’re being sold to. #CMWorld

@tiffanyiswrite

A2: Content marketing shows them what you can do right off the bat, instead of having to show them later.   #cmworld

@netvantage

Great way of putting it! #CMWorld  https://twitter.com/martinlieberman/status/633672761118982148

@jessroswell

A2: Content marketing is more personable than traditional advertising. #cmworld

@wrightsmedia

@B2BMarketingDBS very true! It can be hard to transition from one to another as a marketer! #CMWorld

@ThinkSEM

A2. Since content provides value & aims to serve the audience 1st, that gift builds trust. Add authentic story & emotional connect #CMWorld

@UXcelsior

Exactly. #CMWorld  https://twitter.com/martinlieberman/status/633672761118982148

@CrysWiltshire

@CMIContent A2 In its “hay-day” it did, but who’s watching TV ads anymore? Content is info cust’s seek; that’s the difference! #CMWorld

@NextGenBizMan

@martinlieberman And to (ideally) be somewhat evergreen and re-purposed in the future! #cmworld – awesome thoughts!

@ConstantContact

@B2BMarketingDBS “Gut” emotion is still huge in #B2B. Having data and information to back up that emotion is always better. #CMWorld

@Magnani_Dot_Com

A2) The key to succeed when doing paid search & content mktg is that when ppl click, they find what they’re looking for. #CMWorld

@Liliholl

A2: They can, but “advertising” will always have that iota of skepticism paired with brevity. Content can overcome that easier. #CMWorld

@MusicAdamT

A2: Content marketing can be fast, nimble, real time…traditional advertising is often the antithesis of this. #SpeedWins #CMWorld

@TheSalesLion

A2 I believe “traditional” done right can still build trust, especially combined w/ “new” media in a multi-channel effort #CMWorld

@PatrickHayslett

QA: I think there’s a certain human aspect that comes with content marketing. We are providing value to people not directly selling #cmworld

@manda_auror

A2: Content marketing empowers an audience to find you organically, and without being overly self-promoting. #CMWorld

@FreshSparks

.@CMIContent it creates the perception – content tells your story and strives to get others to believe in that story #CMWorld

@amnda_vera

Well said, Martin! Build long-term relationships with content 👍#CMworld https://twitter.com/martinlieberman/status/633672761118982148

@UXcelsior

A2: With precise segmentation, user profiles can be targeted effectively than spraying msg #CMWorld http://t.co/UQEL5xnxYn

@1DigitaLife

A2: CM is faster, reaches a broader audience. Grow 1 connection and others watch and build an impression of your brand. #CMWorld

@bluestalkings

@CMIContent A2 I think many times as a consumer how often I’m ignoring banner ads, etc. When I want something I’ll go find it #CMWorld

@NextGenBizMan

@PatrickHayslett digital can be a welcome extension, not always a replacement for many companies #CMWorld

@ThinkSEM

@FreshSparks Until you sign up for email updates. #MyPoorInbox #CMWorld

@Magnani_Dot_Com

@CMIContent A2 There are ways to build trust w/o paid advertising. That goes away once the $ is gone. But real relationships last. #CMworld

@jimalmo

A2-It can in moderation! Paid advertisements can be effective, but content marketing allows you to hone in on specific segments  #cmworld

@TrendingTagz

A2: Easier to build trust with content & consumers know what an advert is & probably don’t trust #cmworld

@JonTromans

@ConstantContact For sure. Though there’s nothing wrong with being timely. Not all content has to live forever. #cmworld

@martinlieberman

Q2 It allows for an informality and tone of voice, which isn’t always easy to achieve in other formats. #CMWorld

@gcharlton

A2: Trust has more potential to be built via a content combination strategy: http://buff.ly/1KtXJkL #CMWorld  https://twitter.com/CMIContent/status/633672463721738244

@ExpWriters

A2: Businesses can open themselves up at the speed of social. And as this happens, consumers become the ambassadors of your brand. #CMWorld

@JohnVincentJV

You can’t buy trust. You earn it. Note to Big Brands: Feel free to make me an offer, though. #cmworld

@BrandedCartoons

A1 w/ small-biz owners, content marketing positions us as experts in /their/ industry’s marketing needs #cmworld  https://twitter.com/CMIContent/status/633670970805346305

@AlexFromMT

We agree! The reassuring nature of #contentmarketing #cmworld https://twitter.com/MusicAdamT/status/633673410200137728

@B2BMarketingDBS

@martinlieberman Agreed! #cmworld

@ConstantContact

@CMIContent It might, but there’s no engagement or personal touch with traditional advertising. #cmworld

@AmberOoley

Exactly. Not sure why our industry rushes so much to replace rather than augment or adjust…#CMWorld  https://twitter.com/ThinkSEM/status/633673573974937600

@PatrickHayslett

I don’t believe at all content marketing is different from a B2B or B2C perspective. #P2P #WeAreAllHumans #CMWorld

@TheSalesLion

.@CMIContent Content marketing and people build trust. Traditional and other paid forms of advertising act as reminders. #CMWorld

@globalHMA

A2 Content is shareable, no one shares commercials. Sharing = recommendations = win/winning over consumers #cmworld

@LUCYrk78

Q3: Do you create content with the intention of building trust or does that simply happen?  #CMWorld

@Magnani_Dot_Com But you have to be selective with what you consider valuable. 😉 #CMWorld

@FreshSparks

A2: Whether via ads or CM – what matters more is the approach #CMWorld

@sofianicool

#CMWorld Advertising is also one-way. Content encourages conversation & engagement.

@BerrakDC

A2 The fundamental difference is this. Paid = Money = “YOU NEED THIS!”. Organic = Found = “Hey, I think I may want this”. #CMWorld

@Magnani_Dot_Com

A2 Content marketing allows customers immediate opportunities to interact with your biz. Static ads don’t. #cmworld

@AnOrchidInBloom

A3: When your intention is to be trustworthy, that is built into everything you do #cmworld

@lindadessau

A1 – #contentmarketing facilitates acquisition and retention #cmworld http://t.co/u5CFSZN3AH

@CustomerSpecs

A3 If you create content that comes from the heart, you’ll earn trust. Don’t over-engineer it. #cmworld

@martinlieberman

A3: Building trust is a side-effect of building awareness and showing expertise #CMWorld

@ThinkSEM

Q3 I think you aim for quality and value and the trust comes from that #CMWorld

@gcharlton

@CMIContent A3 It simply happen. Because If it is true…It is #CMworld

@ankit1989

Exciting interaction on #CMWorld @TheSalesLion @CMIContent

@1DigitaLife

@B2BMarketingDBS Hooray for Tuesday Algebra! #MathRules #CMWorld

@Magnani_Dot_Com

@CMIContent A3: I think building trust should always be part of the intention. #cmworld

@ExperianDQSteph

A3: Trying to build trust is like trying to be funny…it usually doesn’t work. Try to help, trust will come. #CMWorld

@mikemyers614

A3: I create content w/ intention of being useful. If I do that right, trust will result naturally. #CMWorld

@PatrickHayslett

A3: I create content with the intention of being authentic, helpful & curious. Building trust is a bonus. #cmworld

@pisarose

A3: we build #content to inform and engage, weaving #brand in. The trust comes with acting as an advisor, not a salesperson. #CMWorld

@bentoakmktg

A2: @CMIContent Trust is not to be bought but to be earned. Marketers want to build trust base on HTC/LCD: https://instagram.com/p/owfJBmTD87/ #CMWorld

@eksays

@CMIContent the more you share yourself the more authenticity comes, the more trust happens, are my thoughts! #CMWorld

@blondepreneur

Well said! @TheSalesLion People do business with people. We live in an #H2H world. (Human to Human) #cmworld

@wrightsmedia

A3. I think trust stems from being consistent and accurate – but also human and real #CMWorld

@billrothcreates

I create content because I think it’s worth sharing. #CMWorld

@CTrappe

A3: Trust doesn’t happen magically. Intentions matter. Listen. Teach. Help.  #CMWorld

@TheSalesLion

A3 When you create content that serves the audience, trust is a natural #CMWorld  https://twitter.com/CMIContent/status/633673976502312965

@SocialMichelleR

A3. I believe content should be created with the purpose of connecting to your audience(s) – trust hopefully happens naturally #cmworld

@dwheeler11

A3: Depends on your strategy. If there’s a trust issue historically with your company, that’s a legit focus.  #CMWorld

@webmastergirl

A2 Trad. adv. can build trust if u have strong reputation + rely on that to sell; content still better for addressing client needs #cmworld

@AlexFromMT

A3 Think of this way, someone who always says, “Trust me.” Do you trust them more? #CMWorld

@Magnani_Dot_Com

@webmastergirl That’s a great answer! #cmworld

@danielerossi

A3: You create content with the intention of fostering relationships and as we all know, relationships should be built on trust #CMWorld

@AllWrightKaren

AnOrchidInBloom: A2 Content marketing allows customers immediate opportunities to interact with your biz. Static ads don’t. #cmworld #Conte…

@LiveOptim_US

A3. While you can construct ad campaigns w/intent of emotional appeal, w/content & ensuing interaction hard to fake authenticity. #CMWorld

@UXcelsior

A3: Trust is built over time. Make it part of your strategy, but foundation of honesty & transparency will go further. #CMWorld

@jessroswell

Like drinking from a fire hose here. #CMWorld

@bentoakmktg

@CMIContent A2 It comes down to this- Interrupting vs Attracting #CMWorld

@NextGenBizMan

A3: It’s called a “blog,” not a “BRAG” #trust #CMWorld

@TheSalesLion

@FreshSparks Well, that seems to be my first mistake. #CMWorld

@Magnani_Dot_Com

A3: I think it’s important to create content with your reader/audience in mind. You can establish trust with continuous visitors #cmworld

@manda_auror

This! #CMWorld  https://twitter.com/TheSalesLion/status/633674531870126081

@mikemyers614

@TheSalesLion me neither!!! Sometimes though B2B ROI is talked bout a bit more! #CMWorld #Contentmarketing #Contentstrategy

@blondepreneur

A3: Trust is earned, so that notion has to be the backbone of your intentions when providing the right content for your audience. #CMWorld

@FreshSparks

@CMIContent Trust happens with smart + strategic content. #cmworld

@AmberOoley

#CMWorld Create value. Address pain points. Be transparent. Listen & engage. Trust is a side effect of honesty.

@BerrakDC

One day, I’m going to get to #CMWorld. Sad it won’t be this year, but it’s going to happen.

@mo_flow

@CMIContent Know your audience, and write to/for them. If you have quality content, the trust develops. #CMWorld

@jimalmo

A3: Creating content is a means to connect with target audiences. One of the goals is to establish trust with the target audience. #cmworld

@netvantage

@manda_auror very true! You need to know who is visiting and what they need #CMWorld

@ThinkSEM

@mikemyers614 @TheSalesLion Quote of the Week!  #cmworld

@martinlieberman

Can’t wait for the keynotes at #CMWorld @Nick_Offerman @JohnCleese @JoePulizzi + more! Join us http://cmi.go2cloud.org/SH37 http://t.co/qIufhh3zCr

@newscred

A2 More importantly, content marketing allows us to give solid real world examples to clients rather than abstract what-ifs #CMWorld

@AlexFromMT

@CMIContent A3 I think if you’re trying for it, you can come off as forced. Share what you know and let that speak on its own #CMWorld

@NextGenBizMan

You get trust by being trustworthy. (Is that too obvious? 😀) #CMWorld

@CTrappe

A3: When you provide valuable content, trust is built over time. #cmworld

@wrightsmedia

@TheSalesLion Good point! #CMWorld

@UXcelsior

A3-Content is created with the intent of creating a lasting relationships…You want to put consumers in the driver seat #cmworld

@TrendingTagz

A3) I think is a process. People will come back to read & share more if they liked it. #CMWorld  https://twitter.com/cmicontent/status/633673976502312965

@Liliholl

@CMIContent There should definitely be an “it” in there… #sillythumbs #CMWorld

@Magnani_Dot_Com

A3) Integrity is a huge part of my creation process, and it comes through. Trust can’t be faked or planned – you must be worthy. #CMWorld

@Serious_Vanity

A3 It happens organically when you share honestly, with a goal of helping your consumers w/ what they NEED, consistently. #cmworld

@LUCYrk78

Truth! Especially for brands, being useful beats being funny every time. I strive for both, of course 🙂 #CMWorld https://twitter.com/mikemyers614/status/633674225753174016

@ActualKats

.@CMIContent content is there for those who seek it out – so you’re resp. for giving them the right information in the right place #CMWorld

@amnda_vera

A3: Authenticity + true expertise will naturally build up trust #CMWorld

@YesSharleen

A3: Great content immediately induces trust. To Do this, marketers must show an unbiased quality immediately w their work. #CMWorld

@TheSalesLion

There’s like an outbreak of people not using the @ in people’s handles in #CMWorld today. #doingitwrong

@MusicAdamT

👋Preach #CMWorld  https://twitter.com/TheSalesLion/status/633672930690379776

@UXcelsior

@ActualKats Both would be awesome! #CMWorld

@mikemyers614

.@CMIContent Content created should emulate the inherent traits of a company. If trust is an inherent trait, it will show. #CMWorld

@globalHMA

@billrothcreates Agreed. The human element is so often lacking, but so important. #CMWorld

@jimalmo

@CMIContent A3 Keep in mind, content can only build trust if it brings VALUE; delight your customers! #CMWorld

@NextGenBizMan

@AnOrchidInBloom and continued interaction & engagement often results in more trust. #CMWorld  https://twitter.com/AnOrchidInBloom/status/633674095712845825

@bkconnect

@CTrappe If it was obvious, we wouldn’t need to say it. 🙂 That’s a great point. #cmworld

@martinlieberman

A2: the market has evolved so people have little trust in paid advertising. Content marketing is the way to go to establish it #CMWorld

@nikktto

A3: Personally to inform & create authority & to prove my skills! Trust comes later. Can’t get trust from a couple of blog posts!! #cmworld

@JonTromans

A3: There is a unique opportunity to share what you love with the world. Focus on helping the consumer and above all be honest. #CMWorld

@JohnVincentJV

@mikemyers614 @CMIContent well said Mike #CMWorld

@billrothcreates

A3-If the right content is published, you will have turned your followers into to spokespeople for your brand/service #cmworld

@TrendingTagz

@MusicAdamT lots of bots #fail #cmworld

@CMIContent

A3: Content that connects the dots from #custexp standpoint builds contextual environment that impacts pipeline #CMWorld #B2B #content

@1DigitaLife

.@CMIContent I think building trust is a given – that shouldn’t be questioned – just natural as you build your content and tools #CMWorld

@amnda_vera

A3 The more people see what you share is about helping THEM, and it’s true and honest, the more you can build trust. #cmworld

@LUCYrk78

A3: While I think you need some intention, if trust is part of a company’s culture, it will come out in their content. #CMWorld

@JeremyBednarski

@Magnani_Dot_Com @CMIContent less! #CMWorld

@blondepreneur

A3 Trust happens by demonstrating you are honest and open. #CMWorld

@AnOrchidInBloom

think about your personal life. You only trust the people who you know have your best interest at heart.  #cmworld

@BrandedCartoons

A3. Few things “simply happen.” #IntentionIsKey #KnowYourDesiredOutcome  #cmworld

@KipMeacham

A3-If the right content is published, you will have turned your followers into to spokespeople for your brand/service #cmworld

@TrendingTagz

@MusicAdamT An outbreak? So it’s going viral? Ha! 😉 #cmworld

@martinlieberman

A3: Yes, w/ a newly launched site, I’d create content for SEO ranking & to use as guest blog content on other sites w/ backlinks. #CMWorld

@kotmseo

@martinlieberman @MusicAdamT lol  #cmworld

@CMIContent

@martinlieberman we agreed! Yay, brother. #cmworld

@CTrappe

A3: Trust is what you earn. Authenticity, transparency, honesty, professionalism should be core tenets of your strategies. #CMWorld

@MusicAdamT

@billrothcreates @CMIContent Thanks! #CMWorld

@mikemyers614

A3: Don’t treat people like customers, but actual people. If they like your content and you follow through, trust will come. #CMWorld

@tiffanyiswrite

A3: truly helping to educate and solve problems (vs selling) will result in building trust #CMWorld

@YesSharleen

@CTrappe Ha ha ha … It happens all the time. #cmworld

@martinlieberman

A3: Caring about your clients is caring for your business. Trust comes with consistency. #CMWorld https://twitter.com/CMIContent/status/633673976502312965

@ExpWriters

A3) Trust is a by-product of informative and relevant content for your audience. #CMWorld

@CrowdContent

A3: You are aiming for trust/credibility from the start. Otherwise, we would nakedly advertise instead of creating content. #cmworld

@rsj8000

@jimalmo building relationship doesn’t really scale in my opinion, it’s still one at a time #cmworld

@billrothcreates

If you are letting a cat manage your content channel you will never gain your audience’s trust. Cats can never be trusted.  #cmworld

@BrandedCartoons

@tiffanyiswrite Yes! The customer isn’t always right, the customer always needs help! #CMWorld

@mikemyers614

@FreshSparks Great answer! #cmworld

@TajFirstBase

@CrowdContent very true! #CMWorld

@ThinkSEM

A3: Informative content backed by sources and stats is engaging and trustworthy #cmworld

@allmikehall

Q4: Trust in many forms has to come from knowledge & niche ownership. How do you build thought leadership in a niche? #CMWorld

A3. Transparency, candor and vulnerability/fallibility beget trust. #SoundsBiblical2Me #cmworld

@KipMeacham

A3 Always creating w/ intent on building trust/reputations as experts. W/ so much marketing out there, strong relationships are key #cmworld

@AlexFromMT

Yes! The person you’re talking to isn’t a lead, but a potential fan for life. Focus on relationships :)#CMWorld  https://twitter.com/tiffanyiswrite/status/633675268385861634

@UXcelsior

@BrandedCartoons Cats are pretty good at ignoring their social networks #cmworld

@danielerossi

A3) Building trust should be a byproduct as well as prescribed goal.  After all, marketing isn’t entirely altruistic! #cmworld

@B2BMarketingDBS

@kotmseo That’s your first move? What’s more important, quick hits on Google or trust in your brand? #CMWorld

@NextGenBizMan

Education *is* selling. It’s one of the earliest parts of the sales funnel…it’s selling w/ respect to natural progression #CMWorld

@PatrickHayslett

Trust can take a while to build, but can be taken away in seconds. #CMWorld

@CTrappe

A4: Thought leadership doesn’t come from talking, but from listening. #CMWorld

@mikemyers614

A4: Great Question! I assume there’s a lot of experience and research involved here #cmworld

@manda_auror

A4 Odds are you have people within that niche that have years of experience. Use them effectively and efficiently. #CMWorld

@Magnani_Dot_Com

A4. Focus on the pain points or evolving aspects of your niche and help the audience in that niche overcome or adapt. #CMWorld

@UXcelsior

@TajFirstBase Thanks, Tajah! #CMWorld

@FreshSparks

@billrothcreates In many ways, I don’t view social media or content marketing as different from real life conversations. #CMworld

@jimalmo

A4: Thought leaders address the hard topics. They take a stand. They also know they can’t please everyone. #NoWhoYouAre #CMWorld

@TheSalesLion

A4: You build thought leadership in a niche by producing content that’s helpful to your peers in that niche #cmworld

@danielerossi

A4 IMO, it comes from consistency. Stay true to brand voice/goals/message. don’t try to be everything to everyone. focus helps #CMWorld

@LUCYrk78

A4: Specific examples that reverberate with pain points of the audience #cmworld

@michaelwroberts

A3: Sincerity shows through in blogs. if it is a thinly veiled pitch for your product, you won’t establish any trust. #CMWorld

@nikktto

@CMIContent If you’ve found your niche, you’ve probably also found the correct channels and tools. Utilize them. #CMWorld

@globalHMA

1000RT #CMWorld https://twitter.com/mikemyers614/status/633675686889299968

@connieurway

Almost forgot, High volume tweets for #CMworld 😉

@UXcelsior

A3: In @ExpWriters’ 5yrs. in business, we built trust through consistency #CMWorld

@sofianicool

A4: To build thought leadership in a niche, find the white space, create your story angle & pitch to niche sites. #cmworld

@pisarose

A4. Step 1: Find the communities. Step 2. Lurk, listen, learn. Step 3. Contribute real value to the convo. Result: Citizenship  #cmworld

@KipMeacham

A4: Thought leadership in a niche is even more effective. So little information available elsewhere, they’ll love good #content. #CMWorld

@bentoakmktg

Q4 Good question. Provide good advice and content free from commercial or other biases. Demonstrate your knowledge over time.  #CMWorld

@gcharlton

@TheSalesLion Yes! Strategy means making choices! #CMWorld

@mikemyers614

MT @TheSalesLion: A4: Thought leaders address the hard topics. They take a stand. They also know they can’t please everyone. #CMWorld

@lindadessau

A2 Trust is built by meeting expectations and #advertising can do that, but #contentmarketing helps prospects feel in control    #cmworld

@CustomerSpecs

A4. Thought leadership is not about your product/service -it’s industry knowledge and expressing opinions, being a forward-thinker #cmworld

@dwheeler11

A4: Don’t be afraid to share different kinds of content within the niche. The best blogs take risks and expand on what readers like #CMWorld

@ThinkSEM

A4: Authenticity. You can’t fake a niche membership.  #cmworld

@BrandedCartoons

@jimalmo couldn’t agree more Jim – we all have these dashboards but individuals make up each metric #CMWorld

@billrothcreates

A4) Invite active members of that niche to blog for your company. #CMWorld

@Liliholl

@CMIContent Stay in tune with the latest tips and tools. Become the source people in your industry rely on.  #cmworld

@AmberOoley

A3: Trust is a worthy process.  Still has to be built.  Everything else that follows becomes easier.  #CMWorld

@JohnVincentJV

A4: Understand the misconceptions and questions of the target audience and provide better answers than everyone else #cmworld

@netvantage

What about the relationships between brands and local business retailers? #CMWorld

@Netsertive

@pisarose GREAT answer, Shelly! Thanks! #CMWorld

@Pearl_Capital

A4: Thought leaders aren’t afraid to tell consumers what they are NOT and who they are not a good fit for. #CMWorld

@TheSalesLion

A4: Unsaturated content angle in niche, keyword analysis, distribute to niche publications, interview experts in that niche. #cmworld

@rsj8000

@jimalmo  AMEN!  So much more interesting to see personalized content that has a voice!  #CMWorld  https://twitter.com/jimalmo/status/633674950499545088

@bkconnect

@globalHMA @CMIContent I agree! take advantage of the resources already tailored for your niche #cmworld

@TajFirstBase

@globalHMA @CMIContent So true! #CMWOrld

@Pearl_Capital

Have to miss #CMWorld today, but I do wish you #cbuscoffee! In this case, a 40-hr cold brew w/Yeah, Me Too! beans. http://t.co/Z4eLVaWcce

@bendgibbons

A4: Niche offers big opportunities for thought leadership. The more niche you are, the less clutter you have to cut through. #CMWorld

@JeremyBednarski

Does Purpose Play a Role in Your Content Strategy? If Not, Here’s Why It Should | #CMWorld | #ContentThatMatters | http://ow.ly/2buFmv

@fusionspark

A3: Deliver value & consistency first, ask for feedback and provide a sense of exclusivity & long-lasting personalization #cmworld

@ConstantContact

#CMWorld https://twitter.com/CMIContent/status/630381021901357056

@connieurway

A4: Don’t be afraid to share your unique experience. Data may be the same across the board, but your personal experience matters. #CMWorld

@BerrakDC

A4 Quickest way to establish thought leadership is publish a book. Best is become part of the community & participate #CMWorld

@PatrickHayslett

@CMIContent A4 Wow great Q! Competence=Confidence; Know your stuff and bring value to a community inside that niche and engage! #CMWorld

@NextGenBizMan

@bendgibbons boo! But we hope we get to chat next week!  #cmworld

@CMIContent

A4: Figure out a niche and stick to it. Become THE expert in that area, write content, answer Qs and people will slowly trust you. #CMWorld

@tiffanyiswrite

More than one interest among most audience, for sure. Don’t be stale or produce w/o value #CMWorld https://twitter.com/ThinkSEM/status/633675970851901440

@UXcelsior

@CMIContent A4. We think the best way to do this is READ READ READ! Keep current, know your stuff! #CMWorld

@Pearl_Capital

Like THIS #CMWorld https://twitter.com/BerrakDC/status/633676176024702976

@connieurway

@connieurway Thanks! #CMWorld

@mikemyers614

A2: Advertising sells but content marketing build a relationship that offers reasons for an audience to be attracted and retained. #CMWorld

@ContentCouncil

@PatrickHayslett we know Joe Pulizzi would agree with you! #cmworld

@CMIContent

A4: Content strategy built with a perspective of adding value to #cx builds credibility that helps in amplification #socbiz #CMWorld

@1DigitaLife

Most thought-leaders are just two or three cats working a puppet with a clever systems of levers and pulleys. #cmworld

@BrandedCartoons

@BerrakDC Personal experience also lets others know that you’re in the trenches with them. #cmworld

@danielerossi

A4: Address the specific emotional concerns & needs of the niche to build thought leadership. Not the needs of your business. #CMWorld

@kotmseo

And a complete lack of self-awareness from said bots. #CMWorld https://twitter.com/haydenaj/status/633675915873099776

@MusicAdamT

A4: Always produce high-quality, magnetic content (here’s how: http://t.co/iyRrtpQB60) #CMWorld  https://twitter.com/CMIContent/status/633675476150542336

@ExpWriters

A4. Niche ownership comes from a clear commitment and ongoing innovation of the space. Should be a passion!  #CMWorld

@billrothcreates

@tiffanyiswrite Yes, and find an unsaturated niche! #cmworld

@rsj8000

@bkconnect There are too many people that write better content than me. I’m the only one with my personality (for better or worse) #CMworld

@jimalmo

A4: And don’t be afraid to ask questions! Establishing expertise also requires learning – and you’re always growing. #CMWorld

@BerrakDC

A4) Hone down the problem to the smallest degree then solve solve solve! Embody expertise, take ego out of it, but broadcast! 24/7 #cmworld

@Serious_Vanity

A4: listen to understand their pain points. Then address them #CMWorld https://twitter.com/cmicontent/status/633675476150542336

@YesSharleen

A4: Honesty. Engagement. Sincerity. Helping & Not trying to sell all the time.  #cmworld

@JonTromans

A4: Thought leaders are willing to talk about EVERYTHING the consumer truly cares about. #TheConsumerIsInCharge #CMWorld

@TheSalesLion

@danielerossi Absolutely! It brings that element of humanity that helps build that connection. #CMWorld

@BerrakDC

The 1st step to developing thought leadership in a niche is figuring out what the pain points are for that niche. How can you help? #CMWorld

@CrowdContent

@TheSalesLion YEs!!! #CMWorld

@NextGenBizMan

@TheSalesLion your hashtags are on point today!   #cmworld

@CMIContent

A4: Thoughts leaders give their knowledge without expecting to receive something back. Be giving! #CMWorld

@FreshSparks

A4 research and listening to your clients/community, then taking steps to alleviate pain points/build trust #cmworld

@AlexFromMT

Yes! Even the sticky, controversial stuff. That builds trust! #CMWorld  https://twitter.com/TheSalesLion/status/633676505508286465

@webmastergirl

@PatrickHayslett books, videos, podcasts, webinars, infographics….blogs are not the only form of content anymore! #CMWorld

@ThinkSEM

A4: Understand the research cycle of the audience. People soak in as much info as they can before making decisions #cmworld

@allmikehall

A4: Niche means specialization. You can be the best at something. I’d rather right the expert. #cmworld

@thewarfortalent

A4. Produce findable, shareable content that delivers value 2 the community. Reference in UR convos AFTER UR a community member #cmworld

@KipMeacham

.@CMIContent Yes I took your quiz and it said his outlook matches best w/ mine among the content mentors on there #CMWorld

@PatrickHayslett

A4: The other part of this question that’s important is FOCUSING on a niche to begin with. Can’t be all things to all people. #CMWorld

@mikemyers614

@BerrakDC Creating connections happened when I wrote my book, shared my stories on my podcast. People can relate. #cmworld

@danielerossi

@FreshSparks SONIA!!! Happy Tuesday!! This answer=AWESOME #CMWorld

@NextGenBizMan

@CMIContent A4 I love when companies contribute good content that isn’t directly related to their products. That builds big trust! #CMWorld

@BobWest2

Dropping in late to #CMWorld for the first time 🙂

@BeverlyTanFilm

A4: Thought leadership in a niche can happen when you say what everyone else is saying…only better @ExpWriters #CMWorld

@sofianicool

A4: You can build trust by not hiding your secret sauce. This works for all, not just niche. #cmworld

@KyleAkerman

@BeverlyTanFilm welcome! We’re wrapping up Q4!  #cmworld

@CMIContent

@ThinkSEM @CMIContent Indeed!! #CMWorld

@NextGenBizMan

.@ThinkSEM Right on! Best to try and engage as many of the senses at once as possible #CMWorld

@PatrickHayslett

Q4: by actually being an expert in your niche and really keeping up with new information and sharing that with your audience #CMWorld

@nikktto

Q5: Trust seems like a joint effort between customer service, marketing & sales. Who owns this in your company? #CMWorld

How true! #CMWorld  https://twitter.com/KyleAkerman/status/633676891526926336

@mikemyers614

Nice. Highlight and share relevant content first, then add your own voice to the conversation. #CMWorld https://twitter.com/KipMeacham/status/633676694436638720

@lindadessau

A4: Narrow focus is important. Relevance is important. Connecting in a genuine way with the people behind the brand, so important! #CMWorld

@JohnVincentJV

@NextGenBizMan Hey Brad!! Thank you. Happy day to you too! 😊 #CMWorld

@FreshSparks

A4b: Be Personal and Learn to Establish a Deep Connection with Your Readers. http://buff.ly/1Nrbaae #CMWorld https://twitter.com/CMIContent/status/633675476150542336

@ExpWriters

Plain-speak and honesty. Stop being an it and be a People. #cmworld

@BrandedCartoons

@TheSalesLion … and they don’t wait to get legal approval first! #cmworld

@martinlieberman

@mikemyers614 I think “trying 2B all things to all people” is a working definition 4 #DigitalADD & a recipe 4 #Ineffectiveness #cmworld

@KipMeacham

A5 We all do, as we are an agency. 😀 #CMWorld #AgencyLife

@Magnani_Dot_Com

A4: Being a thought leader is all about being an engaging, trusted source. The content you share should reflect that. #CMWorld

@ContentCouncil

A5: Trust is a major tenant of the #brand (hopefully). Everyone owns the brand. #CMWorld

@mikemyers614

@ContentCouncil hi friends! Good to see you!  #cmworld

@CMIContent

A5: Getting buy in is the biggest issue in the world of Content Marketing today. #CMWorld

@TheSalesLion

@KipMeacham Certainly! #CMWorld

@mikemyers614

@Magnani_Dot_Com Same! #AgencyLife #cmworld

@TajFirstBase

A5: every owns trust, or no one does. #CMWorld

@thewarfortalent

A5 Everyone SHOULD own it. It’s a combination of personal accountability and pride in product. #CMWorld

@AnOrchidInBloom

Trust starts at the top. It had better be owned by the #CEO. Thanks how corporate commitments become effective. #CMWorld

@bentoakmktg

A5:  Technically, I do, but ownership s/b distributed throughout the org #CMWorld

@connieurway

A5) We ensure trust is achieved for our clients through closely managed sales and marketing alignment. Keep those promises! #cmworld

@B2BMarketingDBS

A4: Create a niche by involving participation from industry experts and providing a platform to connect with target audiences #CMWorld

@1DigitaLife

The customer. Without them, we don’t exist. #CMWorld  https://twitter.com/CMIContent/status/633677009118322691

@PatrickHayslett

A5: However, everyone should own the trust. If you’re part of the company, you’re a representative of the brand. #CMWorld

@BerrakDC

A5. We are a small company, so believe everyone should own this. #CMWorld

@jimalmo

A5: It should be in the company mission/strat plan/culture (though I come from the corp comm world). #cmworld

@danielerossi

My name is Steve, I’m in charge of Trust.  #cmworld

@BrandedCartoons

@CMIContent Build into structure of how you work in all areas -internal & external- and it’s no single responsibility (or effort!) #CMWorld

@sarahsmall

A5. Siloed here for the most part. But I’ve read COs that share strategy among marketing/sales are delivering better CX #CMWorld

@UXcelsior

A5. The whole company should have top level values that all employees are expected to deliver on/adhere to – starts at the top #cmworld

@dwheeler11

.@CMIContent We are all responsible. It is exemplified through the leadership and carried out by the rest of the team. #CMWorld

@globalHMA

A5: As a small company, everyone is our organization is responsible for building this trust. #cmworld

@netvantage

@BrandedCartoons hahahahahahaha Chief Trust Officer #cmworld

@danielerossi

A5 Real answer though is that this should be a joint effort by the entire group. Trust needs to fostered everywhere. #CMWorld

@Magnani_Dot_Com

@BrandedCartoons Be honest, Steve, are you a cat? #CMWorld

@mikemyers614

market machines is a moron (really the worst) #testtweet @CMIContent @martinlieberman #CMWorld

@MusicAdamT

Every great Content Marketing effort starts w a unified vision across all departments. #SilosStink #CMWorld

@TheSalesLion

@CMIContent Mktg Team works on the online trust (blog/sm) + Accounts Team builds the in-person relationships. #cmworld

@AmberOoley

@BrandedCartoons we’ll trust you more if you have a cat #cmworld

@CMIContent

@kotmseo In other words, educate, don’t sell, eh? #CMWorld

@BobWest2

A5. All own trust or none own trust. #CorporateDNA #cmworld

@KipMeacham

A5: There is no ownership of “Trust” at @Zendesk. We are all equally responsible.  #cmworld

@amywhiggins

A5: At a small B2B company, all of those priorities fall between two of us. Love communicating with peers and potential clients #CMWorld

@ThinkSEM

If there’s no transparency and ownership of the brand within the company, it creates distrust & disconnect. #CMWorld

@BerrakDC

Exactly. More brands should realize that they need a culture/mission that permeates. #CMWorld  https://twitter.com/BerrakDC/status/633677384919584768

@UXcelsior

A4: Shouldn’t everyone own trust? No matter what dept you’re in, you should keep relationships in mind. #CMWorld https://twitter.com/CMIContent/status/633677009118322691

@tiffanyiswrite

@mikemyers614 Meo…I mean, no. #cmworld

@BrandedCartoons

A5) Which part of the body owns oxygen? They all need it! #cmworld

@Serious_Vanity

A5: Our #ContentGeeks of a team love what they do & everyone is encouraged to take ownership. #CMWorld  https://twitter.com/CMIContent/status/633677009118322691

@ExpWriters

@amywhiggins @Zendesk Amy!!!! We can’t wait to see you at #CMWorld!  #cmworld

@CMIContent

A5. Trust is a team effort, everyone’s got to own up to it, especially in my industry where a film crew MUST trust each other #CMWorld

@BeverlyTanFilm

@Serious_Vanity So true! #cmworld

@amywhiggins

@MusicAdamT @CMIContent It’s been a problem for weeks. (Months?) Thankfully, Nurph filters out that handle.  #cmworld

@martinlieberman

A5 A customer should feel comforted when they move along in their buyer journey. This happens with a unified approach. #CMWorld

@Magnani_Dot_Com

@JonTromans

A5: Nobody trusts customer service 😀 Its an ethos that everyone must buy in to #cmworld

@JonTromans

A5: For us, the biggest challenge to the ownership is making sure we bring it up again and again in internal meetings.  #cmworld

@michaelwroberts

@CMIContent @BrandedCartoons We have an #officedog. Does that count? #CMWorld

@jimalmo

A5: Everyone at our company is responsible for building trust and this is essential to a good customer experience. #cmworld

@wrightsmedia

A5: Everyone in the company owns this. If anyone identified with the company is a jerk, it damages your brand’s trust. #CMWorld

@kotmseo

@CMIContent I’ll be there at #CMworld with a few @Zendesk peeps too.

@amywhiggins

A5: For us it’s a joint effort. All who are consumer-facing have the opportunity to lead & are empowered to share & build the brand #CMWorld

@JohnVincentJV

Trust isn’t owned by anyone, it’s a bridge built between people and companies over time #CMWorld  https://twitter.com/CMIContent/status/633677009118322691

@bkconnect

@amywhiggins @Zendesk can’t wait to meet the team!  #cmworld

@CMIContent

A5: Trust is supported by a strong brand mission & vision, coming from leadership. Establish trust as a core value across depts. #CMWorld

@FreshSparks

@jimalmo @CMIContent @BrandedCartoons ….I trust you. Now send a pic of the dog! #please #prettyplease #CMWorld

@Magnani_Dot_Com

A5: everyone is accountable! It must be deeply engrained in the culture and policies & practiced every day #cmworld  https://twitter.com/cmicontent/status/633677009118322691

@YesSharleen

Trust is a cultural trait. If the CEO doesn’t trust the employees, the customers won’t trust the company. #cmworld

@BrandedCartoons

A5. Deliver evidence for trust in all interactions. Empower people to autonomously advocate solutions on behalf of the company. #cmworld

@KipMeacham

Everyone. #CMWorld  https://twitter.com/CMIContent/status/633677009118322691

@CrowdContent

@Pearl_Capital Well, thank you very much! 🙂 #CMWorld

@pisarose

A5: Trust is part of the culture. One department can’t own it. It’s starts from the owner/CEO on down. #CMWorld

@JeremyBednarski

@jimalmo @CMIContent @BrandedCartoons we have one too! He is in charge of trust here #CMWorld

@ThinkSEM

At: Trust is everyone’s job. Every department in every company should be obsessed over this 5-letter word. #CMWorld

@TheSalesLion

Late and very happy to be here! #CMWorld  http://gph.is/1abr6wg?tc=1 via @giphy

@ideakid88

A5: The whole @ExpWriters team loves taking ownership #CMWorld

@sofianicool

@kotmseo I do appreciate the value of SEO, believe me. But In terms of Content Marketing, the content comes first. #CMWorld

@NextGenBizMan

Trust between employees needs to exist as well #cmworld

@danielerossi

Yes, this includes PRICE. “@TheSalesLion: Thought leaders are willing to talk about EVERYTHING the consumer truly cares about. #CMWorld”

@BobWest2

@FreshSparks To further this point, nothing makes customers trust you less when an org seems frazzled, disorganized and segmented #CMWorld

@Magnani_Dot_Com

@ThinkSEM @jimalmo @BrandedCartoons pets instantly increase trust, right? 🙂  #cmworld

@CMIContent

A5-It’s a joint effort…In a casino customer service is king, you need to have all departments working together seamlessly #cmworld

@TrendingTagz

Important addition here… #CMWorld  https://twitter.com/danielerossi/status/633678150900318209

@mikemyers614

A5: Tightly knit within the organization,  ensuring there is buy in from senior leaders cross functional #CMWorld #InsideOut

@1DigitaLife

@CMIContent @ThinkSEM @jimalmo @BrandedCartoons With their “feed me” eyes #cmworld

@danielerossi

A5: I find this question silly to be honest. It’s like asking who owns lying at your company. #CMWorld http://t.co/hYGgcJOtqK

@amywhiggins

@CMIContent A5 I’m lucky because I’m all of those hahaha In General, everyone should take ownership for benefit of the customer #CMWorld

@NextGenBizMan

If you can’t trust your fellow employees to re-brew the coffee when they kill the pot, there is no hope for your brand. #cmworld

@BrandedCartoons

@CMIContent @ThinkSEM @jimalmo @BrandedCartoons We have the coolest neon sign. Does that count? haha #cmworld

@TajFirstBase

A5: but it I had to choose I’d nail the responsibility onto the executive team to build and enforce a culture that nurtured trust. #cmworld

@YesSharleen

A5: Our most successful clients always have joint Sales and Marketing meetings. Always. #CMWorld

@TheSalesLion

@BobWest2 Yes, serve first. #CMWorld

@kotmseo

@TajFirstBase @CMIContent @jimalmo @BrandedCartoons definitely #CMWorld

@ThinkSEM

Q6: Are there tangible ways to measure customer trust and sentiment? #CMWorld

@BrandedCartoons Preach it! That’s the worst. #NoCoffeeNoLove #cmworld

@amywhiggins

@danielerossi Great pt, Daniele! If trust doesn’t infuse the internal culture, it’s not likely to shine in the brand’s content. #cmworld

@pisarose

@cmcphillips @KyleAkerman @orbiteers @crestodina @carmenhill What Cathy said! 😉 I’m getting excited that we’re almost there! #cmworld

@goldasich

@TajFirstBase @CMIContent @ThinkSEM @BrandedCartoons That’s gotta count for something! #CMWorld

@jimalmo

@wrightsmedia Truth. Ripple effect. Everyone is responsible for trust in some way. #CMWorld

@CrowdContent

@pisarose I’ve worked in both warm and cold environments.  #cmworld

@danielerossi

@amywhiggins LoL, church lady. Some companies do have CSRs who own lying. Unfortunate results of bottom-line & outsourcing #CMWorld

@UXcelsior

A5: I’m a solopreneur. I build #trust by not pretending to be a large agency. Clients value an open dialogue that’s not too rehearsed #CMWorld

@averi_melcher

@amywhiggins That’ll be sales 😉 #cmworld

@JonTromans

A6. Repeat clients/customers. #cmworld

@KipMeacham

A5: This must be a joint effort. Everyone has the immense opportunity to build on the trust and share the brand #CMWorld

@JohnVincentJV

A5 – Nobody owns trust. I like to think of it as business etiquette and part of the value that everyone produces for buyers #cmworld

@CustomerSpecs

“Excuse me sir…could you plz spare…a mere scrap of food…for a poor animal trying to make ends meet?” #CMWorld  https://twitter.com/danielerossi/status/633678297705091072

@PatrickHayslett

A6:  Simple Communication.  Ask customers directly how if needs are being met #CMWorld

@connieurway

@ThinkSEM @TajFirstBase @CMIContent @jimalmo @BrandedCartoons Thanks! #cmworld

@TajFirstBase

A6: You can measure trust with CSAT, NPS and social sentiment analysis. But you can also just ASK ur customers. #cmworld

@amywhiggins

A5: also, if employees don’t trust the organization and don’t trust each other, the company can’t expect customers to trust them #cmworld

@YesSharleen

@CMIContent Go out there and ask them. Trust needs to be built and you have to start by asking your audience #CMWorld

@thedistilleryUK

A5. No one group “owns” trust unless it’s at the C-level. Trust must be present everywhere and be everyone’s responsibility. #CMWorld

@revaminkoff

@jimalmo @TajFirstBase @CMIContent @ThinkSEM @BrandedCartoons haha thanks! #cmworld

@TajFirstBase

@jimalmo @CMIContent @BrandedCartoons @buzzfarmers @NapatheDog YOU HAVE ALL MY TRUST IN THE WORLD! #CMWorld

@Magnani_Dot_Com

A6: Referrals #CMWorld

@bluestalkings

Q6 Customer retention rates #CMWorld

@gcharlton

A6: Are your customers referring your company to their friends & family? Not that’s trust. #cmworld

@pisarose

@KyleAkerman We may need to lunch by the windmill again! 😉 That was cool. #meetkyle #cmworld

@goldasich

A6: Hmm. We have brand health and customer enthusiasm measures, but not trust exactly. Trust is hard to measure but easily lost. #CMWorld

@mikemyers614

A6: Measures of trust: social sharing/sharing of content, backlinks. These are votes of confidence. #cmworld

@rsj8000

@KipMeacham LOL Agreed #CMWorld

@connieurway

@CMIContent Customer growth? #cmworld

@AmberOoley

A6: One of the most dramatic ways to measure trust comes down to increased closing rates. #CMWorld #TrustEqualsSales

@TheSalesLion

@KipMeacham @connieurway that hashtag tho lol  #cmworld

@CMIContent

A6 Communication, repeat business, word-of-mouth, brand name over actual name use 😉 (Hoover over Vacuum etc!) #cmworld

@sarahsmall

My cats have mastered that one…darn near have ME convinced I’m starving them despite being overweight #CMWorld  https://twitter.com/danielerossi/status/633678297705091072

@PatrickHayslett

A6: Survey answers, referrals, repeat business, advocacy. #CMWorld

@FreshSparks

@CMIContent A6 Yes, Analytics can help, but listening to your customers is the best way to measure if you’re building trust or not #CMWorld

@NextGenBizMan

A6) Testimonials and reviews, sales, downloads, site analytics – anything that points to you as choice #1. #CMWorld

@Serious_Vanity

A6: Surveys, I suppose. #cmworld

@danielerossi

A6: Reviews and overall analytics. High views, shares and repeat customers=trust. Monitor social and listen to audience #CMWorld

@ThinkSEM

A6. Referrals and positive reviews. #CMWorld

@revaminkoff

@JonTromans Well, yes maybe some places, not for us though. I trust our sales dept. they refill the coffee #CMWorld

@amywhiggins

A6 outside of using applications, seeing reviews, survey results and similar is great. But visitor returns to the site are nice. #CMWorld

@Magnani_Dot_Com

@CMIContent @ThinkSEM @BrandedCartoons We have lots of @NapatheDog photos on our Twitter feed @buzzfarmers, so I hope so! #CMWorld

@jimalmo

A6: There’s a tangible way to measure trust in your brand… Google’s ranking of your content. Google is looking out for customers. #CMWorld

@kotmseo

Close your eyes and fall backwards. Do your customer’s catch you? #cmworld

@BrandedCartoons

A6: Are customers generally pleased to talk to you or are they on guard before engaging with you. Only way is to ask & listen #cmworld

@JonTromans

A6: Trust effects speed and cost. When trust goes up, speed goes up and costs go down #MeasureInteractions #CMWorld

@JohnVincentJV

A6: Referrals based on word of mouth marketing.  #cmworld

@netvantage

A6: Probably the best measure of trust is a returning customer. #votewiththeirwallet #CMWorld

@mikemyers614

A6. Social listening to track engagements in context over time (qualitative measurement). #CMWorld

@UXcelsior

A6: Also, length of sales cycle is a MAJOR success indicator of Content Marketing and Trust. #CMWorld

@TheSalesLion

A6. It’s the best when customers mention trust themselves in reviews & emails – they’re the ones organically saying they trust you. #CMworld

@revaminkoff

@UXcelsior I do not know of these type of CSRs. Never seen them here. #CMWorld

@amywhiggins

A4 Do the research to be well versed in your niche. Know the pros and cons and take a stand based on your assessment. Don’t be shy. #CMWorld

@JKatzaman

A6-Multiple transactions and the building of your customer loyalty programs are great indicators for trust/success #cmworld

@TrendingTagz

A6. Also high cart abandonment rates can indicate lack of trust. #CMWorld

@revaminkoff

@rsj8000 If you can get backlinks with little to no promotion you’re doing a great job! #cmworld

@allmikehall

@amywhiggins Not on social, but have you ever called for customer service? #CMWorld

@UXcelsior

A6: how to measure trust: social engagement, social sharing, repeat purchase, referrals #cmworld

@YesSharleen

@CMIContent A6 We track repeat engagements from project customers. Nothing says “trust” like a second engagement. #CMWorld

@BobWest2

Job Alert: If there are any #SEO ppl chatting in #CMWorld, @bentleyu is hiring a digital marketing manager. https://jobs.bentley.edu/applicants/jsp/shared/frameset/Frameset.jsp?time=1439915866922

@tiffanyiswrite

I have to hop off this chat, but I’m looking forward to seeing everyone at #CMWorld next month 🙂

@BerrakDC

@UXcelsior @amywhiggins I like that. Measuring number of support calls/complaints. #cmworld

@danielerossi

@lindadessau @mikemyers614 That’s why I link NPS. If customers will recommend you, they must trust you, or at least like you. #cmworld

@amywhiggins

THIS #CMWorld  https://twitter.com/mikemyers614/status/633679251233972224

@PatrickHayslett

@BerrakDC thanks for chatting with us today!  #cmworld

@CMIContent

A6: Our loyal clients who’ve been with us since day1 of the business (5 years & counting!) #CMWorld https://twitter.com/CMIContent/status/633678519990546432

@ExpWriters

A6 But it really is dictated by your KPIs. Want them to be on the site? Measure time spent on site. #CMWorld

@Magnani_Dot_Com

.@CMIContent Open, honest dialogue between the ourselves and our clients builds trust and improves how we can best serve them. #CMWorld

@globalHMA

@TheSalesLion @CMIContent great insight!  #cmworld

@billrothcreates

Stupid client call messed up my #CMworld chat… so much good stuff flying by!

@jessroswell

So true – if you have to spend time convincing, you haven’t developed enough trust with your content #CMWorld https://twitter.com/TheSalesLion/status/633679262382292992

@lindadessau

@amywhiggins I prefer the last approach. #H2H #CMWorld

@ideakid88

A6: Here’s how we measure content and how it impact applications: http://meshworking.com/content-impact-index/ #CMWorld

@thewarfortalent

@jessroswell happens to the bet of us!  #cmworld

@CMIContent

@UXcelsior Yes some CSRs are awful. but I think that’s lack of training, not dishonesty. #CMWorld

@amywhiggins

If you have a KPI that mentions the word Trust, you are doing it wrong. #cmworld

@BrandedCartoons

A6: more measures of trust: fewer complaints, fewer negative reviews, reduction in cart abandonment  #cmworld

@YesSharleen

Social testimonies (general positive sentiment) are a great measure and recommendations. #CMWorld  https://twitter.com/revaminkoff/status/633679271106609152

@UXcelsior

@BrandedCartoons valid point!  #cmworld

@CMIContent

Q7: How can executives create and lead a content culture that increases customer trust? #CMWorld

A6. Tell a bad joke – if they laugh, it’s because they trust you to tell a good one next time 😉 (Apply that to PR…) #CMWorld

@sarahsmall

@BrandedCartoons Unless it’s: “In God we trust, all others pay cash.” 🙂  #timeless #CMWorld

@mikemyers614

A6: @ExpWriters get some holiday presents from happy customers! 😉 #CMWorld

@sofianicool

@danielerossi @UXcelsior Support stats have a ton to do with trusting the product as well as understanding it. #DoDoHappens #CMWorld

@amywhiggins

A7: By asking their corporate communications team to come up with a plan #cmworld

@danielerossi

A7. FACT CHECK and demand quality and accuracy in your reporting/content. #CMWorld

@revaminkoff

A7. #EmpowerEveryone #TheTruthIsOutThere #cmworld

@KipMeacham

Yes! Build your brand ambassadors and have them speak for you. #CMWorld  https://twitter.com/UXcelsior/status/633679967310577664

@jessroswell

@amywhiggins Not saying it’s an epidemic, but some companies focus more on sales than retention. And yes poor training #CMWorld

@UXcelsior

Q5: We all try and build trust equally, but the marketing team is really at the forefront of our image and customer relationships #CMWorld

@nikktto

A7 By doing it. Seriously. Brands that have executives posting, sharing and creating content are some of the most trusted right now #CMWorld

@Magnani_Dot_Com

A7: Allow the team to produce content that is NOT all about the company! Serve the customers first. #CMWorld

@amandatodo

A7. Be part of the team. A happy team = happy customers. #CMWorld

@jimalmo

A5 Everyone has to own trust throughout the company. Like so many things, trust is only as strong as it’s weakest link. #CMWorld

@JKatzaman

 

Create a culture that inspires internal trust & your employee advocates will win trust of brand advocates #CMWorld  https://twitter.com/CMIContent/status/633680007647264769

@PatrickHayslett

A7. Write pieces that address the needs of your readers. Actually solve their problems. That builds trust. #CMWorld

@revaminkoff

@CMIContent A7 Lead By Example/Be Accountable to customer and be Accessible! #CMWorld

@NextGenBizMan

A7: C-Suite needs to be visible: active on social, responding to customers and engaging in thought leadership (op-eds, guest blogs) #cmworld

@rsj8000

@jimalmo lead by example!  #cmworld

@CMIContent

By opening a two-way conversation. Not shouting, make sure you listen too! #cmworld

@thedistilleryUK

A7: Having a plan, but also trusting their employees and not being a watchdog. Not having hidden ads in the content. #CMWorld

@ThinkSEM

A7: Leaders need to show others how the company earns and appreciates trust. #leadbyexample #CMWorld

@mikemyers614

A7) First and foremost, build the right team! #CMWorld

@Serious_Vanity

A7: Transparent blogging & tweeting by executives. Rewarding “good” behavior (i.e., content creation) of employees. #CMWorld

@kotmseo

A7: Lead by example for example executive who leads a content culture @richardbranson #CMWorld

@connieurway

@CMIContent HI! Took a break from working on my #CMWorld preso to chat. 🙂

@amandatodo

#CMWorld @TheSalesLion what are the types of content which build trust.

@SoumyadeepSur

@Serious_Vanity so true!  #cmworld

@CMIContent

A7. Reframe the company’s mission in light of how it plans to serve via content. Then make it a daily reality. #cmworld

@billrothcreates

A7 By participating in it. #CMWorld

@bluestalkings

@CMIContent A7 your staff are your 1st line consumers -if they’re making content they like, you’re making content your consumers like #CMWorld

@sarahsmall

A7: By establishing thought leadership (here’s how: http://t.co/iyRrtpQB60) #CMWorld  https://twitter.com/CMIContent/status/633680007647264769

@ExpWriters

@CMIContent A7 How about showing you trust your own employees by virtue of how openly & honestly you communicate w/ them? #CMWorld

@BobWest2

A6: Engagement to Enablement rates arising via Content targeted from Launch to Acquisition  #CMWorld

@1DigitaLife

@amandatodo it’s like a #CMWorld power morning for you then hehe #cmworld

@CMIContent

.@CMIContent It flows downstream. A culture based on trust will result in a content strategy that shows trust as a core value. #CMWorld

@globalHMA

A6) Analytics are good. H2H is better so  ask your customers and listen. Not like this though:  http://gph.is/1RBNCU5?tc=1 via @giphy #CMWorld

@ideakid88

Agreed. A7. Shifting to customer 1st content, instead of being self-interested is key. Lead by example. #CMWorld  https://twitter.com/amandatodo/status/633680284106555397

@UXcelsior

Transparency is a buzzword but the meaning is still powerful. Be open and honest with your employees, your customers and yourself. #cmworld

@BrandedCartoons

A7) By practicing what they preach themselves as well as empowering every employee to do so in an informed, aligned manner #cmworld

@B2BMarketingDBS

A7b: By being personal – hear and SPEAK your audience’s language via top-notch #content #CMWorld https://twitter.com/CMIContent/status/633680007647264769

@ExpWriters

@amandatodo It amazes me how this is still a mystery to some companies. #CMWorld

@jimalmo

A7. Organize the company for delivering trustworthy execution. Create a #TrustAdvisoryBoard of internal / external stakeholders. #cmworld

@KipMeacham

A7: They need to trust that they’ve hired good people and let them do their jobs. And get into the mud to watch how it’s done. #CMWorld

@webmastergirl

@KipMeacham Yes and the Truth will set you free! #CMWorld

@ideakid88

Q7 Find good people. Trust them and allow them to find the right kind of content/  #CMWorld

@gcharlton

A7: Trust people to do their job. Let them experiment & don’t go too hard when it doesn’t work! Plus bigger bonus 🙂 #cmworld

@JonTromans

A7: by fact checking, providing quality information w/out sales pitches, and carrying through with all commitments #CMWorld

@nikktto

Yes! Employee social program can really fire up your content strategy. #CMWorld  https://twitter.com/B2BMarketingDBS/status/633680712336584704

@UXcelsior

A6 One of the more tangible ways to measure trust is from the number and type of comments you receive. #CMWorld

@JKatzaman

Agree. Culture is very important. Does your culture enable trust? #CMWorld  https://twitter.com/globalHMA/status/633680605105029120

@mikemyers614

@ideakid88 #BMA (BigMormonAmen) 🙂 #cmworld

@KipMeacham

It takes 20 years to build a reputation and five minutes to ruin it. Execs on down should keep trust top of mind. #CMWorld #warrenbuffett

@tiffanyiswrite

Amen! #cmworld  https://twitter.com/revaminkoff/status/633680354751180800

@LUCYrk78

A7: Practice what they preach. Trust their people. Support & help them serve customers. #CMWorld

@amandatodo

A7) The best way to create and lead a content culture is to a) lead by example, and b) empower your people. #cmworld

@CrowdContent

@JKatzaman Yes – comments are the next bridge after sharing – they care enough to comment! #cmworld

@rsj8000

A7-If executives are the face of a brand and can exhibit humility to consumers! This calms the user and builds trust naturally #cmworld

@TrendingTagz

A3: Content evokes trustworthiness organically when the people involved with it foster matching values and norms. #CMWorld

@AIMurshed

Begin a systematic and thorough inspection of your building. Find the cats! Remove the cats! #cmworld

@BrandedCartoons

Hint A7: @Zendesk’s @AnneRaimondi #SXSW is about culture w/ @SurveyMonkey’s Becky Cantieri http://panelpicker.sxsw.com/vote/49418 #cmworld

@amywhiggins

A7: Promote creativity across all levels. The result is inspiration and enhanced ability to reach current and new audiences. #CMWorld

@JohnVincentJV

Yes leaders that get into the trenches! #CMWorld https://twitter.com/webmastergirl/status/633680812538507264

@ideakid88

@mikemyers614 Absolutely. An internal culture that doesn’t value trust & members prevents projection of those values to audience #CMWorld

@UXcelsior

@BrandedCartoons We must engage with the cats and turn them into brand ambassadors #cmworld

@danielerossi

+1 #CMWorld https://twitter.com/revaminkoff/status/633680354751180800

@wanderlust13

@tiffanyiswrite common sense is the most important quality a marketer can have #CMWorld

@ThinkSEM

A7. Publicly recognize and reward heroic examples of trust execution. #cmworld

@KipMeacham

@ThinkSEM @tiffanyiswrite as well as an aversion to using comic sans #cmworld

@danielerossi

@mikemyers614 We also completely agree – trust needs to be real, not put on for show in marketing #cmworld

@B2BMarketingDBS

Can’t wait for the keynotes at #CMWorld Nick_Offerman JohnCleese JoePulizzi + more! Join us … http://t.co/GTh3jlMWKb

@RamirezBeatriz

Q8: What brands are leading the way in high trust and customer sentiment through content marketing? #CMWorld

Recognition is critical. Great call, Kip! #CMWorld  https://twitter.com/KipMeacham/status/633681377200861184

@mikemyers614

@danielerossi @tiffanyiswrite Preach! #CMWorld

@ThinkSEM

@jimalmo Seriously! So crazy! #getwithit #CMWorld

@amandatodo

A8: Marketo, REI #cmworld

@rsj8000

@B2BMarketingDBS Yep, people can see through the fake. Great point! #CMWorld

@mikemyers614

@CMIContent A7: Create content that adds value over content simply to gain social shares. #CMWorld

@NancarrowMkting

A8: I find that I trust the smaller companies more. The big ones seems to loose the trust with their content marketing efforts. #cmworld

@amywhiggins

A7: Transparency on social channels. Be present where the customers are. #CMWorld

@BrandLoveLLC

@JohnVincentJV IMO that’s the “secret sauce” of CM–the human factors like emotion, creativity, community. Identifying with. #CMWorld

@UXcelsior

Toms. #cmworld

@BrandedCartoons

@danielerossi @BrandedCartoons Especially cats who can do this!  http://gph.is/Vxjrz0?tc=1 via @giphy #cmworld

@ideakid88

@BrandedCartoons Love Toms. Wonder how much of that “trust” is because of their mission to give back? #cmworld

@amywhiggins

@ideakid88 @BrandedCartoons @giphy YES! We need to leverage their networks! #cmworld

@danielerossi

.@mikemyers614 It does – we try to communicate openly and honestly. Not always easy at an agency where the work is very subjective! #CMWorld

@globalHMA

@danielerossi @ThinkSEM @tiffanyiswrite First Friday of July is Comic Sans day … wonderful occasion 😀 #cmworld

@JonTromans

@rsj8000 I’m getting into cycling more, and I keep coming across REI’s great stuff. So helpful! #cmworld

@michaelwroberts

TY, @mikemyers614 #cmworld

@KipMeacham

@CMIContent A8. Herschel. They really live the brand, they’re honest and authentic. Helps it’s a quality product too! #CMWorld

@sarahsmall

A8: I think brands like @zappos have to create (and sometimes destroy, @Amazon) trust because of their remote business model. #CMWorld

@mikemyers614

@CMIContent A7: Put together a team that reciprocates the desired culture and then empowering them as pathfinders. #CMWorld

@AIMurshed

A8: Great question!  I think the brands I admire are the ones I really trust.  #CMWorld

@JohnVincentJV

Q8: @HubSpot provides consistently useful, free premium content to me. @Entrepreneur also provides consistently useful advice. #CMWorld

@kotmseo

A8: I have to say @Buzzfeed. People trust they will like their articles and videos when they click on them. Also Nike, Apple, etc  #CMWorld

@ThinkSEM

A8. @buffer @Hootsuite @CMIContent @IBM with #NewWayToWork #CMWorld

@UXcelsior

@JonTromans @ThinkSEM @tiffanyiswrite Darn it. I missed it. I wonder if Google posted a special doodle for it? #cmworld

@danielerossi

A8) HubSpot has to be up there – we like to think of our culture as a mini version of HubSpot’s! #cmworld

@B2BMarketingDBS

A8-Honestly I believe local businesses lead the way because it’s easier to develop more intimate relationships with followers #cmworld

@TrendingTagz

A8: Whole Foods is excellent at content marketing and establishing a personality and lifestyle that fit perfectly w/ their product #CMWorld

@nikktto

A8 @LastWeekTonight is killing the trust category these days with their content. #CMWorld

@Magnani_Dot_Com

@CMIContent The pleasure is ours, thanks for such an engaging twitter chat! #cmworld

@ContentCouncil

A8:  Hands down content is on point @Progressive Insurance #CMWorld

@connieurway

A8. @WilliamsSonoma really delivers here, IMHO. Their customer experience embodies trust!

@KipMeacham

A7: A trusted brand is one of the most valuable assets a company owns. Executives should solidify trust internally first. #CMWorld

@FreshSparks

Yes! #cmworld https://twitter.com/BrandLoveLLC/status/633681773541609473

@ConstantContact

Comcast! I trust them sooooooo much. I let them watch my kids.  #cmworld

@BrandedCartoons

@danielerossi @JonTromans @tiffanyiswrite Google has enough changes going on to add Comic Sans supporter to their list #CMWorld

@ThinkSEM

A8b. @moz for sure. Love the TAGFEE culture and so much value being produced. #CMWorld

@UXcelsior

A8: @CocaCola does a nice job building trust via content. #cmworld

@pisarose

A8: Trust is also mandatory for #brands in industries where there is not a tangible product, like #insurance. #CMWorld

@mikemyers614

A7: if I see an article about a topic I covered w/client, I share it to reinforce. Clients Like my LI posts too #CMWorld #contentmarketing

@averi_melcher

A8: Brands that keep relevance in prospect’s mindset with effective #content, irrespective of their market size are winning #CMWorld

@1DigitaLife

@TheSalesLion Yes! Don’t you love when people start off #socialmeda posts w/…”Hope you don’t mind…this is a #humblebrag!” #CMWorld

@LisaMLoeffler

@ThinkSEM @JonTromans @tiffanyiswrite They have the money to hire #cmworld

@danielerossi

A8 Harley Davidson spends only 15% on “traditional” mktg and high spend on events. I consider event mktg as “content” #CMWorld

@PatrickHayslett

@BrandedCartoons I like the cut of your jib. #CMWorld

@Magnani_Dot_Com

A8: Have to toot our own horn a bit. I think @ClevelandClinic has done great things w/our blog & doc ratings. #transparency #CMWorld

@amandatodo

I say this all the time about #socialmedia #CMWorld  https://twitter.com/amandatodo/status/633680284106555397

@averi_melcher

@CMIContent A8: Airbnb deliver on every promise they make on their website. First hand experience of that. #CMWorld

@preetivadgama

USAA. #cmworld

@BrandedCartoons

.@TheSalesLion Yes! Don’t you #love when people start off #socialmeda posts with: “Hope you don’t mind…This is a #humblebrag!” #CMWorld

@LisaMLoeffler

A7 Executives should set the example by being trustworthy, starting within their organization. Trust & honesty will percolate thru. #CMWorld

@JKatzaman

Agree! MT @amandatodo: A8: Have to toot our own horn a bit. I think @ClevelandClinic has done great things w/our blog #CMWorld

@lindadessau

@LisaMLoeffler @TheSalesLion Or those “not bad for a day at the office” posts with photos of working by a lake. #cmworld

@danielerossi

As for consumer brands…I’ve seen a few mentioned that are doing good charity work, but they don’t  produce helpful content #CMWorld

@UXcelsior

@YesSharleen So true! #cmworld

@CustomerSpecs

A8: One of my favorite content-savvy, trustworthy brands = @marketoonist. Tom Fishburne rocks! #cmworld

@pisarose

A8: I work a lot in the fashion industry, one I watch is @Curvykate who do a good job of generating trust. #cmworld

@JonTromans

We’ll spend the last few minutes asking @thesaleslion questions. Ask now! #CMWorld

@CMIContent

.@Herschelsupply is going to take all my money based on their Tumblr and Instagram alone #CMWorld  https://twitter.com/CMIContent/status/633681521358974978

@AlexFromMT

A8. @Casper is rolling out engaging content about how we all sleep (or don’t!) #CMWorld

@billrothcreates

Agreed @PatrickHayslett @harleydavidson outputs high standard products as well #CMWorld

@connieurway

@pisarose @marketoonist we agree! #cmworld

@CMIContent

A7: Great execs push the envelope with Content. They’re willing to address the good, bad, and ugly of their industry. #CMWorld

@TheSalesLion

A7: Great content marketing starts w buy in from the top. And the best execs are involved, engaged, and care. #CMWorld

@TheSalesLion

A8: Another tremendous example is Block Imaging. Great blog, employees participate. Headed by the amazing @KristaKotrla  #CMWorld

@TheSalesLion

A8: If you want to see s brand that is crushing it w honest content, go to Yale Appliance blog. @MyYale  #CMWorld

@TheSalesLion

A8: For a big brand example of tremendous content and a blog, check out the Denny’s blog. #CMWorld

@TheSalesLion

A8. And of course, @WilliamsSonoma delivers on content, too. Relevant. Evocative. Engaging. Actionable.  #cmworld

@KipMeacham

A8 Munkpack – esp on #Instagram #CMWorld

@bluestalkings

A8: I might be biased cuz my hubby works in the mktg dept., but this is a big focus for content from @CincyChildrens. #CMWorld

@webmastergirl

@danielerossi @TheSalesLion yeah! with their toes up in the sun on a lounge chair! 🙂 #cmworld

@LisaMLoeffler

@michaelwroberts They are among the best. You can tell that they are people who actually use the products. #cmworld

@rsj8000

@CMIContent A8: Big fans of @Birchbox over here! Truly useful info for its demographic. #CMWorld

@casual_astro

A8: @Gatorade & @Nike are smart in giving #nostalgiamarketing feels to build trust #CMWorld

@sofianicool

@ThinkSEM @danielerossi @tiffanyiswrite I think MS Europe went all Comic Sans on their site for the day 😀 #cmworld

@JonTromans

@LisaMLoeffler @TheSalesLion @LisaMLoeffler @TheSalesLion Those are the fuzzy dice of the internet #cmworld

@danielerossi

I have to go to a meeting. I have to say I don’t trust a single one of you.  #cmworld

@BrandedCartoons

 

A8: Brands that embody a lifestyle earn high trust marks & positive customer sentiment. Think biggies: @Nike @Starbucks @Apple #CMWorld

@FreshSparks

.@TheSalesLion Can you recommend any good content marketing networking groups in Virginia? #CMWorld

@kotmseo

A8: I’ll just say it…@CMIContent does a great job building trust in the #contentmarketing space everyday…especially Tuesdays. #CMWorld

@mikemyers614

@JonTromans @ThinkSEM @tiffanyiswrite I was going to run a contest on who could design a great looking website using comic sans. #cmworld

@danielerossi

A8) I would say @HubSpot. Even @ILoveBlueBell did a great job of using influence on #sm to re-instill trust after listeria. #brave #cmworld

@Serious_Vanity

@mikemyers614 you’re too kind. Thanks, Mike! #cmworld

@CMIContent

.@verticalmeasure’s @arniek shares 8 nonobvious tips to promote your content http://contentmarketinginstitute.com/2015/06/tips-promote-content/ #CMWorld

@MarciaRJohnston

@BrandedCartoons But I’ve created thought leadership for myself! #cmworld

@danielerossi

@CMIContent Our team is looking forward to #CMworld cc @amywhiggins @monicalnorton

@Zendesk

@CMIContent A8: Big fans of @Birchbox over here! Some of the most engaging, useful content I’ve seen. Love it! #CMWorld

@casual_astro

A5: As a smaller company I think we all “own” the #trust factor here. We all represent the #brand #CMWorld  https://twitter.com/CMIContent/status/633677009118322691

@optimizemybrand

@danielerossi @JonTromans @ThinkSEM Is it even possible? #CMWorld

@tiffanyiswrite

@PatrickHayslett you too!  #cmworld

@CMIContent

Thanks for the chat @CMIContent, @thesaleslion and everyone else! I’ve taken note of great tips and enjoyed the banter! #cmworld

@TajFirstBase

@tiffanyiswrite @JonTromans @ThinkSEM That’s why I wanted to try it 🙂 #cmworld

@danielerossi

A8. Feel like there’s 2 parts. Some consumer brands do great publicizing their culture or responsibility, but where’s the value? #CMWorld

@UXcelsior

A8) Who cares? If your company is not in the social game, it will go the way of the http://gph.is/1K3O6NI?tc=1 via @giphy #CMWorld

@ideakid88

@tiffanyiswrite @danielerossi @JonTromans @ThinkSEM No, it’s not. #CMWorld

@mikemyers614

@optimizemybrand So true! The smaller you are, the more personal connection you can have with customers/clients. #cmworld

@martinlieberman

Great chat again @CMIContent, got to run. Have a great rest of your Tuesday! #Cheers #CMWorld

@Magnani_Dot_Com

@exodusanalytics @TheSalesLion Hear hear #cmworld

@CustomerSpecs

@TajFirstBase thanks for joining us! #CMWorld

@CMIContent

@KipMeacham shucks, you’re making us blush! #CMWorld

@CMIContent

.@michaelwroberts @rsj8000 Being helpful & showing people #HowYouDoIt is 1 of the best #contentmarketing strategies you can have. #CMWorld

@LisaMLoeffler

A8: Moz #cmworld

@futurefarmchick

Must have, IMHO, @martinlieberman @optimizemybrand  #cmworld

@KipMeacham

A8) And of course, @CMIContent! It’s the first place I reference for pretty much any #content info #CMWorld

@Serious_Vanity

Thanks to @TheSalesLion for sharing time on his flight with all of us today (and the great insights). Pass the peanuts! #CMWorld

@mikemyers614

@tiffanyiswrite we hear they really like orange 🙂 #CMWorld

@CMIContent

@amandatodo @FreshSparks @Nike @Starbucks Great examples 🙂 #cmworld

@CustomerSpecs

Hope y’all enjoyed the chat today!!! Remember, ultimately, EVERYTHING comes down to #Trust 🙂  #CMWorld

@TheSalesLion

@tiffanyiswrite @danielerossi @ThinkSEM Loads on sites went Comic Sans for the day…. Its a Dutch thing…. was very amusing 🙂 #cmworld

@JonTromans

@tiffanyiswrite @CMIContent ouch. #CMWorld

@mikemyers614

@Serious_Vanity that is so nice of you to say. Thanks! #CMWorld

@CMIContent

A4: Speak to your audience about the world your brand is in, not just the brand. Show them how you naturally fit & they’ll see it. #CMWorld

@sarahsmall

Well said! Thanks for sharing your ideas today everyone! Catch you at the next #CMWorld or in CLE 😉 https://twitter.com/TheSalesLion/status/633684281278246914

@UXcelsior

Allowing others to recognize and speak our virtues is itself a great virtue, @CMIContent. Your work speaks for itself. #NicelyDone #cmworld

@KipMeacham

@BrandedCartoons No trust, no love.  http://gph.is/KrVFSq?tc=1 via @giphy #CMWorld

@ideakid88

Next week, we’re chatting with @tommartin about social selling! http://cmi.media/twitterchats #CMWorld http://t.co/kvJRzfSxIr

@CMIContent

Trust is key… in everything one does.  Thank you @TheSalesLion and @CMIContent for a great #CMWorld  https://twitter.com/TheSalesLion/status/633684281278246914

@jessroswell

@danielerossi we did too!  #cmworld

@CMIContent

@CMIContent A6: Many behavior analytics tools but the most effective method of gauging trust would be to monitor brand loyalty. #CMWorld

@AIMurshed

@AnOrchidInBloom Hear, hear! Glad I could be a part of it for a little while. #cmworld

@martinlieberman

@pisarose and thank you for your tweets and contributions!  #cmworld

@CMIContent

A8 iPhone is the best example tapping customer experience and emotions. #cmworld

@pipalwa

@UXcelsior @mikemyers614 @tiffanyiswrite @danielerossi @ThinkSEMIMO Dutch Airlines 🙂 #cmworld http://t.co/XFTaQuFvkd

@JonTromans

A8: @Buffer is killing it w/#transparency & #howto #content. Their biz is OPEN DOOR all the way! Great recent email campaign. #cmworld

@LisaMLoeffler

Learn more about @thesaleslion, check out his website: http://www.thesaleslion.com #CMWorld

@CMIContent

Arrived late and learned a lot today #CMWorld TY FAVs, RTs  great convo and insights

@connieurway

OMG…someone who can use “hear, hear” correctly! 😉 #CMWorld  https://twitter.com/martinlieberman/status/633684681792352257

@AnOrchidInBloom

@JonTromans @mikemyers614 @tiffanyiswrite @danielerossi @ThinkSEMIMO They’ll give anything a DAY these days…lol #CMWorld

@UXcelsior

CMIContent: PatrickHayslett you too!  #cmworld

@haydenaj

@AnOrchidInBloom Ha ha ha … Took me a long time to learn that lesson! 😉 #cmworld

@martinlieberman

Chat with @thesaleslion IRL at #CMWorld! We’re less than a month away from the big event! http://cmi.media/cmw http://t.co/zhZ99vftrb

@CMIContent

@CrowdContent hard to believe our 5th Content Marketing World is just around the corner! #cmworld

@CMIContent

Thanks for the great chat @CMIContent Forgot to mention @taylorswift13 at A8. Her brand is so well executed #CMWorld

@ThinkSEM

@ThinkSEM @taylorswift13 we have to agree with you there!  #cmworld

@CMIContent

@patrickhayslett I went to @HarleyDavidson museum this summer. It’s a content marketing goldmine! #cmworld

@KyleAkerman

#CMWorld chat is over already? Noooo!  http://gph.is/1gvb8gl?tc=1 via @giphy

@ideakid88

A4: Provide a transparent #roadmap surrounding how your run your company “behind the scenes.” #CMWorld #HowTos #BeHelpful

@LisaMLoeffler

@ideakid88 it’s never over. The fun always continues on the #CMWorld hashtag 🙂

@CMIContent

@CrowdContent our biggest event yet… can’t wait to have you and all of  our friends out in CLE! #CMWorld

@CMIContent

@CMIContent Okay but the chat is just so  http://gph.is/1dGDe50?tc=1 via @giphy #CMWorld

@ideakid88

@ideakid88 @giphy ok, we can’t argue that! #CMWorld

@CMIContent

A8: #CMWorld coffee lovers should check out @DarkMatter2521. They do great job building trust/community w/email & @mixcloud playlists

@KyleAkerman

Late to the game but enjoyed perusing #CMWorld Q&A. Can’t ignore customer sentiment w/platforms like #twitter lying around 🙂 @CMIContent

@ljmarcus

ljmarcus: https://goo.gl/7kifqw Late to the game but enjoyed perusing #CMWorld Q&A. Can’t ignore customer sentiment w/platforms like #tw…

@daisy_fur

.@CMIContent on how measuring content effectiveness is #marketing’s #1 challenge: http://fal.cn/BWid #CMWorld http://t.co/XzoqSK3OBH

@FalconSocial

A step-by-step instruction guide on using excel to do a blog content analysis: http://ow.ly/R1wEA #cmworld http://t.co/FPdheFiN1L

@MediaValet

#Today: The #NEW “Build It & They Will Come” is “Show Them #HowTo & They Will Come.” #CMWorld

@LisaMLoeffler

Let’s meet up in Cleveland for #CMWorld next month!  Code SPEAKERGUEST saves you $100.  http://cmimedia/cmw15 http://t.co/XuZgR7cX98

@ArnieK

Do #fmcg #brands do enough with store workers to #educate on #NPD ? #CMWorld – I’m saying no. #marketing

@TomStone__

Thanks for the insider recommendations, @cacoughlin. Cleveland, here I come! http://tinyurl.com/o8fj7kk #CMWorld

@ClarkMarla

Happy to see so many clients are interested in #CMworld this year! https://twitter.com/NEO_MediaGroup/status/633384146535104512

@CLE_Mom

Professional Development: A #CMWorld Twitter Chat with Erika Heald http://bit.ly/1NhAjVR #CMWorld

@cmcphillips