The Ins and Outs of Buyer Personas with Adele Revella

head and shouldersWhile most content marketers agree it is critical to understand their buyers as the first steps in developing a content marketing strategy, creating buyer personas is one of those things that is often understood better in theory than in practice. Thank goodness for Adele Revella (@buyerpersona) of the Buyer Persona Institute. She joined Joe Pulizzi for our latest Twitter chat about creating buyer personas for both B2B and B2C. 

To go more in depth, join Adele during Content Marketing World in Cleveland Ohio next week. She’s presenting a workshop called Building Your Buyer Personas on September 9 and is presenting How to Rock Your Content with Just 5 Buying Insights

 

Let’s get started! Q1: How are a buyer persona and a target audience different? #CMWorld 

Audiences are about job title, industry, etc. Buyer personas tell the full story about how and why a buyer makes a buying decision #cmworld

@buyerpersona

 

Many people confuse target audiences with buyer personas, so they’re missing most of the value #cmworld

@buyerpersona

 

The persona keeps everyone on the same page with who is being talked to and why the communication matters for the business. #cmworld

@JoePulizzi

 

@buyerpersona Amen sister. And they need to be spot on. #cmworld

@SusynEliseDuris

 

If you start with demographics to build a buyer persona, you’re likely to have a target audience and not a buyer persona #cmworld

@buyerpersona

 

@CMIContent A1 persona (what they want) vs. target audience (who they are) #CMWorld

@amaaanda

 

A1: Target audience = the church, Persona = the pew #cmworld

@MichaelMooneyy

 

Marketers are used to thinking in terms of demographics for audiences so this is a new way to think #cmworld

@buyerpersona

 

@MichaelMooneyy or the seat in the pew… #cmworld

@JoePulizzi

 

@CMIContent A1: Buyer persona = well-defined segment of target audience; more precise in terms of characteristics, needs, behaviors #CMWorld

@MelClarkMkt

 

It amazes me that most #contentmarketing programs DO NOT use buyer or audience personas #cmworld

@JoePulizzi

 

Isn’t buyer persona what we used to call psychographics…not really new, just new terms? #CmWorld

@tracibrowne

 

A1 is persona more focused on ‘how’ the customer buys (as in thought process) as opposed to who the customer is? #cmworld

@SueBrady

 

@JoePulizzi @michaelmooneyy plus you want to know why they chose that seat in the pew #cmworld

@buyerpersona

 

@CMIContent IMO, segments/dems build macro materials/sales points, personas drill down micro-level action further along the funnel. #cmworld

@njh287

 

A1. Target audience is a broad pool, but your personas are the bullseye. They give a story shape FOR the audience. #CMWorld

@dave_link

 

@tracibrowne psychographics tells you more about the person but not enough about the buying decision #cmworld

@buyerpersona

 

@buyerpersona I am stunned to see a lot of orgs – esp the enterprise – where Mktg doesn’t use Sales’ help to establish. #cmworld

@SusynEliseDuris

 

A1: Buyer persona describes motivations, needs, strategies. Target audience describes more granular info, ex. demographics. #cmworld

@WhatRunsWhere

@buyerpersona @JoePulizzi What are some tips for managing multiple personas? #cmworld

@tamarweiss

 

@SusynEliseDuris sales can help some but buyers withhold a lot of information from sales people #cmworld

@buyerpersona

 

@SusynEliseDuris @buyerpersona True! Content teams could use support from sales too, to attract new leads. #CMWorld

@amaaanda

 

@tamarweiss @buyerpersona @JoePulizzi We have some questions on multiple personas coming up! #CMWorld

@CMIContent

 

@buyerpersona I know I do (withhold information) – I don’t like when I feel like I’m being “handled” #cmworld

@lindadessau

 

@tamarweiss don’t build so many personas, when you start with demographics you get too many #cmworld

@buyerpersona

 

@buyerpersona true, that’s another area Sales and Mktg can work together to establish right questions. Sales doesn’t always know. #cmworld

@SusynEliseDuris

 

Q2: What are the main questions you ask when developing a buyer persona? #CMWorld

 

@tamarweiss @buyerpersona @JoePulizzi we target one persona per asset, managed via our editorial calendar #cmworld

@SFerika

 

We teach marketers to interview the buyers about the decision they want to influence #cmworld

@buyerpersona

 

@tamarweiss @buyerpersona @JoePulizzi more personas to target require more personas on your part too 🙂 #CMWorld

@amaaanda

 

The first question is: Take me back to the day when you first decided that you needed to solve this problem, what happened #cmworld

@buyerpersona

 

A2: My fav: What are his or her informational needs and pain points as it relates to the stories we will tell?” #cmworld

@JoePulizzi

 

After the first question you want to probe on how and why the buyer evaluates this type of solution. There is no script #cmworld

@buyerpersona

 

A1: What influences them! (news, blogs, sites, memes) #CMWorld

@MichaelMooneyy

 

Marketers need to focus on asking good probing questions. The buyer’s first answer will never provide deep insight #cmworld

@buyerpersona

 

@buyerpersona So it sounds like creating a buyer persona doesn’t happen from a customer survey. Correct? #cmworld

@JoePulizzi

 

@CMIContent A2 #CMWorld – ask what is their biggest pain points are and always be creating content that helps solve it.

@amaaanda

 

@lindadessau Start w/ step 1 [interview sales folks; track visitor flow on GA]- discovery, learning, concerns addressed, conversion #cmworld

@njh287

 

@JoePulizzi You are right! Surveys don’t reveal insights, never! #cmworld

@buyerpersona

 

@cmicontent A2: What is this persona’s reality, needs, challenges, influences & communication style #CMWorld

@MelClarkMkt

 

There are a lot of ways to understand buyers, but the fastest way is to talk to them #cmworld

@buyerpersona

 

Q3: Are certain questions – demographic vs. job/seniority vs. how they consume info – more valuable than others? #CMWorld

 

@JoePulizzi Before that, need to know HOW said lead goes about solving their pain points – search, ask others, industry pubs, etc. #cmworld

@njh287

 

You can learn a lot abt buyers by watching what sessions they attend in droves at a conference…observing behavior/eavesdropping #CmWorld

@tracibrowne

 

Just have a conversation, find out what mattered to them, what content helped as they made a choice #cmworld

@buyerpersona

 

@buyerpersona You gotta ask the buyer deep questions about his purchasing behavior. Surveys won’t cut it. #cmworld

@Insightera

 

No script? There should always be some type of script. It may change, but having a blueprint of sorts has to drive conv. #cmworld

@SusynEliseDuris

 

@amaaanda @CMIContent Sometimes buyer are not aware of pain until that pain point is exposed. #cmworld

@elizabethtraub

 

@cmicontent A3: Their decision-making process & influential factors are key. #CMWorld

@MelClarkMkt

 

Don’t ask about demographics during the interview. You can get that info from LinkedIn #cmworld

@buyerpersona

 

@buyerpersona What makes a good, probing question? #CMWorld

@amylsays

 

@buyerpersona How many customer interviews do you like to get before you feel you have enough? Is there a number? #cmworld

@JoePulizzi

 

Keep asking the buyer to tell their story about the decision. Ask good follow up questions #cmworld

@buyerpersona

 

The buyer says they want a solution that is easy to use. Ask “how did you determine which one was easy to use?” #cmworld

@buyerpersona

 

@buyerpersona @JoePulizzi What people say they do and what they ACTUALLY do are so different. Wisdom via lots o’ A/B testing 😉 #CMWorld

@amaaanda

 

Find out which content helped them to decide that your competitors solution was easier to use #cmworld

@buyerpersona

 

@CMIContent Tips for building personas from anonymous peeps? Startups who might not have defined their customer base. #cmworld

@tamarweiss

 

You want the buyer to feel like they’re chatting with you, and they will reveal amazing stuff #cmworld

@buyerpersona

 

@buyerpersona We love our stories! #CMWorld

@CMIContent

 

A3 The buyer isn’t always looking to buy, but they’re always looking to get better at their job. Figure out how you can help that. #cmworld

@njh287

 

@CMIContent @buyerpersona How many personas should a brand develop? #CMWorld

@tractoBR

 

@tractoBR @buyerpersona That question is coming up soon! Great one, Cassio. Thanks. #CMWorld

@CMIContent

 

Oh yes, buyers love to tell their story. They won’t let you off the phone #cmworld

@buyerpersona

 

@buyerpersona Helps if you genuinely enjoy getting to know people, and are committed to helping them solve problems. #cmworld

@lindadessau

 

In addition to asking which content helped them decide, check your marketing automation/CRM tool to see the touchpoints #CMworld

@SFerika

 

Q4: How do you find people to interview to develop buyer personas? Is your sales dept willing to share customer contact info? #CMWorld

 

The senior marketing exec should talk to the senior sales exec about the results marketing will deliver w/this insight #cmworld

@buyerpersona

 

Individual sales people might resist, so get with senior sales execs and focus on the benefit of insights #cmworld

@buyerpersona

 

Here is a Slideshare to help marketers talk to sales execs about buyer interviews http://t.co/qbc1JrPmBN #cmworld

@buyerpersona

 

A4: start with existing customers. Find out why they chose you. #CMWorld

@MichaelMooneyy

 

@buyerpersona Should questions biz wants answered be determined first or along the way/after dialogue w/ customer begins? #cmworld

@njh287

 

@buyerpersona So true…buy-in from sales is critical. Individual salespeople may see marketing as getting in the way. #cmworld

@JoePulizzi

 

We find that sales management gets it about the need for great content, and that depends on insight #cmworld

@buyerpersona

 

@CMIContent Sales and marketing need to be communicating. Often this is a big disconnect. #CmWorld

@elizabethtraub

 

@buyerpersona Yep senior sales needs to champion effort will help drive the relationship with mktg, too. #cmworld

@SusynEliseDuris

 

@CMIContent and recent losses, find out what was so persuasive about competition’s content #cmworld

@buyerpersona

 

@cmicontent A4: Past/current clients for insight on actual market + leads you didn’t convert for realities you may have missed #CMWorld

@MelClarkMkt

 

@buyerpersona Issue arises w/ value of social listening, too. Bringing out insights/quote snippets + #’s reach can open execs’ eyes #cmworld

@njh287

 

Who is thinking that @buyerpersona’s session at #CMWorld will be full house? Great stuff, Adele!

@CMIContent

 

Op 9 September start het congres Content Marketing World van @CMIContent – http://t.co/J8uLNmhsj1. #cmworld volgen is nu al de moeite waard.

@remcoverhezen

 

@CMIContent Thanks for the promo on my session! #cmworld

@buyerpersona

 

Q5: How many interviews are enough to develop a persona? #CMWorld

 

A5: That is a quantitative question and this is qualitative research, but we generally recommend 8 interviews to begin with #cmworld

@buyerpersona

 

@CMIContent @buyerpersona It’s a complex process for many reasons – need all the advice we can get for getting it done right. #cmworld

@jenkobylar

 

@cmicontent A5: People and businesses evolve. Personas should always be tweaked and updated. #cmworld

@MelClarkMkt

 

We suggest 1-2 buyer interviews per month so that the marketer can explore new topics, keep insights current #cmworld

@buyerpersona

 

@jenkobylar @buyerpersona Absolutely! And an hour chat only scratches the surface! #CMWorld

@CMIContent

 

If you need more data to convince stakeholders, follow up with a survey to validate the interview results #cmworld

@buyerpersona

 

@buyerpersona I love how the process is ongoing…instead of “get them done and that’s it”. So hard for marketers. #cmworld

@JoePulizzi

 

@buyerpersona What advice do you have for startups with no customers to interview yet? #cmworld

@aattias

 

Once marketers start interviewing buyers, they love it and want to do more #cmworld

@buyerpersona

 

Buyers make me smarter than I really am. Gotta love that! #cmworld

@buyerpersona

 

@aattias You will want to use a professional recruiter to help you find people to interview #cmworld

@buyerpersona

 

@stevemiller05 exactly, really taking an interest in a buyer and asking key questions reveals much. Being an intentional listener. #CMWorld

@elizabethtraub

 

@JoePulizzi Agreed, no set # and ongoing is optimal. I’d recommend having SET # to make sure it’s happening consistently. #learning #cmworld

@njh287

 

@aattias Plus you will likely have to pay a small incentive to get people to talk to you #cmworld

@buyerpersona

 

Surveys can be good not to determine personas, but to get additional data afterwards. #cmworld

@tamarweiss

 

@njh287 Agreed…critical in setting expectations. I’ve talked to many that feel it’s more “one and done” with personas. #cmworld

@JoePulizzi

 

@jenkobylar @CMIContent @buyerpersona We don’t have a rule but constantly keep ears to the floor and ask for feedback, good AND bad #cmworld

@MelClarkMkt

 

@buyerpersona I always say “eight touch points with a buyer.” #CmWorld

@elizabethtraub

 

@CMIContent A5: Develop, test, track… *repeat as needed* #CMWorld

@MichaelMooneyy

 

@tamarweiss Great point! Need to nurture relationships and continue conversation for addl data. #CMWorld

@CMIContent

 

@MichaelMooneyy YES on the repeat! #CMWorld

@CMIContent

 

People think buyer personas are hard, but it’s really so easy if you just talk to the buyers #cmworld

@buyerpersona

 

Q6: How do you decide how many buyer personas your company needs to create? #CMWorld

 

@SueBrady @buyerpersona I believe that’s what Adele would recommend. It’s a working, living process. #cmworld

@JoePulizzi

 

@tamarweiss #cmworld what is you made this question why did you choose us part of your happy call to customer to gain insight?

@Coastal_Windows

 

A6: Start with a decision you want to influence and interview those buyers to see what is different about how they decide #cmworld

@buyerpersona

 

Create a new buyer persona only when there are differences in buying insights, demographics = too many personas #cmworld

@buyerpersona

 

@CMIContent @buyerpersona I think the challenge is when the buying process is complex and dynamic. #CMWorld

@Insightera

 

Organize interview results with the 5 Rings of Buying Insight for buyer personas, explained here: http://t.co/kCfd6RT0Vr #cmworld

@buyerpersona

 

@CMIContent If one can clearly define ‘x’ pain points, then going with a buyer persona for each of those is a good start. #cmworld

@njh287

 

@CMIContent A6 #CMWorld: It’s like a restaurant menu – simplify – pick the dishes you’re best at and serve those.

@amaaanda

 

I will explain the 5 insights and show example buyer persona at my #cmworld session. Shameless plug

@buyerpersona

 

@Insightera @CMIContent @buyerpersona I would agree! #CMWorld

@jenkobylar

 

Having been a buyer for years, really important to ask questions. Jumping in with a sales pitch is a turn off. #CMWorld

@elizabethtraub

 

A6: make sure not to create a new persona just b/c you encounter a new buyer job title #CMworld

@SFerika

 

Q6 is the hardest Q to answer in 140 characters but so critical or you have too many personas #cmworld

@buyerpersona

 

@buyerpersona And I have seen the presentation. It’s “must-see TV”. Great stuff. #cmworld

@JoePulizzi

 

@buyerpersona The link to the insights resource didn’t work for me… #cmworld

@lindadessau

 

@njh287 @CMIContent Develop a different buyer persona for each pain point. Then you won’t get overwhelmed. #cmworld

@Insightera

 

@buyerpersona In B2B, how do you develop accurate personas when decisions are made by committee? #CMWorld

@MichaelMooneyy

 

@MichaelMooneyy Well, one thing, just because you have multiple personas, it doesn’t mean you need a content program around it. #cmworld

@JoePulizzi

 

@buyerpersona I will definitely be attending your #CMWorld session. Need lot of help with this at my current job 🙂

@KyleAkerman

 

@MichaelMooneyy You need a buyer persona for each person who influences the decision #cmworld

@buyerpersona

Q7: What are the main differences in developing buyer personas for #B2B vs. B2C? #CMWorld

 

@MichaelMooneyy @buyerpersona Great question! #cmworld

@jenkobylar

 

@KyleAkerman Just for clarification…Adele has a workshop AND a session. Workshop is getting full. #cmworld

@JoePulizzi

 

@KyleAkerman Thanks … looking forward to longer forum to answer questions #cmworld

@buyerpersona

 

A7 B2B buyers usually invest more time & effort in buying decisions so they can tell you how & why they decide #cmworld

@buyerpersona

 

The difference is not B2B vs B2C but high consideration vs low consideration #cmworld

@buyerpersona

 

For low consideration or B2C, demographics are often all you have to work with because buyers don’t know why #cmworld

@buyerpersona

 

@JoePulizzi Ah good to know! #CMWorld

@KyleAkerman

 

@buyerpersona So true…as a consumer, I buy something if it’s orange in color. B2B decisions are a bit different. 😉 #cmworld

@JoePulizzi

 

A7: If the buyer invests weeks, months or years making the decision, interviews give you lots of insight #cmworld

@buyerpersona

 

Q: What are difference in personas w b2b and b2c? @lttlewys @CMIContent #CMWorld

@Insightera

 

@elizabethtraub Interview one person on the committee and find out who the other personas are #cmworld

@buyerpersona

 

@JoePulizzi @buyerpersona I love orange….you have my attention. #CmWorld

@elizabethtraub

 

Our sentiment exactly. “@buyerpersona: The difference is not B2B vs B2C but high consideration vs low consideration #cmworld”

@ResonanceHQ

 

A7: Demographics are less relevant to B2B buyer personas because there are many stronger factors at play #CMWorld

@WhatRunsWhere

 

B2C marketers use sophisticated choice modeling research or just demographics for personas B2B is easier #cmworld

@buyerpersona

 

@JoePulizzi @buyerpersona But at some point in the past I bet you put a lot of thought into that color choice 🙂 #CMWorld

@KyleAkerman

 

A: B2B = high consideration. B2C = low consideration. (Ex; Frivolous shoppers. :P)#cmworld

@Insightera

 

@Insightera I can be frivolous with my business spending as well, if I’m not careful 😉 #cmworld

@lindadessau

 

Some B2C is high consideration, buying a house, choosing a vacation or college #cmworld

@buyerpersona

 

@KyleAkerman True…people started to associate the company (and me) by the color orange…so then we went all in. #cmworld

@JoePulizzi

 

A7: The gap is shrinking! Both care about their neighbors. Both care about appearance and functionality. Both do research. #CMWorld

@MichaelMooneyy

 

@lindadessau Amazingly true. Sometimes all the company can agree on is to waste money! #CMWorld

@Insightera

 

A7 IMO B2C: single decision-maker, shorter duration, simple value prop; B2B: many decision-makers, longer, more complex value prop. #cmworld

@njh287

Q8: Once developed, how should that buyer persona dictate your #contentstrategy? #CMWorld

 

First time in this #CMWorld Is this weekly? Really great conversation and topic.

@elizabethtraub

 

@elizabethtraub It is, Elizabeth! So glad you could join us! #CMWorld

@CMIContent

 

A8 5 Rings of Buying Insight: Priority Initiative, Success Factors, Perceived Barriers, Buyer’s Journey, Decision Criteria #cmworld

@buyerpersona

 

A8 Each Ring of Buying Insight has 3-5 Key Thoughts. 5 insights x 5 thoughts is 25 potential topics for content #cmworld

@buyerpersona

 

@CMIContent Funny that we know this is the starting point, but still have some many strategies without getting it done first #CMWorld

@jenkobylar

 

A8 At the intersection between what you want to market and what buyer wants is core message strategy #cmworld

@buyerpersona

 

@CMIContent thanks, noting on my schedule. #CMWorld

@elizabethtraub

 

A8: Segment your customers, deliver content relevant to each individual persona #CMWorld

@WhatRunsWhere

 

@jenkobylar Agree! #CMWorld

@CMIContent

 

@jenkobylar Correct…most content programs do not use personas. They start with hunches and (frankly) make things up. #cmworld

@JoePulizzi

 

Insights tell you the questions your buyers ask PLUS the answers they long to hear #cmworld

@buyerpersona

 

@buyerpersona And how can you simultaneously provide multiple messaging to multiple personas? #CMWorld

@Insightera

 

@elizabethtraub Next wk is geared toward our #CMWorld event, but will resume afterwards! So glad it’s on your schedule.

@CMIContent

 

@WhatRunsWhere How do you deliver different messages to different personas at different times? #CMWorld

@Insightera

 

A8: Use trends, the news cycle, events, and seasons to create targeted content for each persona #CMWorld

@MichaelMooneyy

 

@Insightera One core message but lots of topics. See also brand journalism. #cmworld

@buyerpersona

 

@Insightera Deliver one core message but different topics depending on the persona #cmworld

@buyerpersona

 

This. “@JoePulizzi: @buyerpersona I love how the process is ongoing. Instead of ‘get them done and that’s it. . .’”#cmworld

@KKDUB

 

@Insightera The persona helps you define your #contentmarketing mission statement. See here for more: http://t.co/3TnGlvYywK #cmworld

@JoePulizzi

Q9: How often should we be updating our buyer personas? #CMWorld

 

@Insightera When you listen to the buyer’s story about the decision, you see what they want to know when #cmworld

@buyerpersona

 

@buyerpersona. Brand journalism provides the content. I’m talking the logistics. #CMWorld

@Insightera

 

A9 The goal is not buyer personas but buyer expert marketers. Experts are always investing in their craft #cmworld

@buyerpersona

 

A9 We recommend that marketers conduct 1-2 interviews per month forever to maintain status as buyer experts #cmworld

@buyerpersona

 

A9 – Just like content marketing is not a campaign (there is no stop date), our buyer persona work is never done. #cmworld

@JoePulizzi

 

@JoePulizzi @jenkobylar So true. One, non-interested person, makes a ridiculous comment and the brand takes a turn. I don’t get it. #CMWorld

@MichaelMooneyy

 

Currently building some sparkly fresh new decks for #cmworld. Impressive list of speakers. No slacking.

@MarketingBuddy

 

@elizabethtraub During interviews buyers will tell you where they go when to get content #cmworld

@buyerpersona

 

@MarketingBuddy That’s what we love to hear! Can’t wait for #CMWorld!

@CMIContent

 

@elizabethtraub I’m following the feed love the vibe #CMWorld

@mordecaiholtz

 

@MarketingBuddy The pressure in ON my friend 😉 #cmworld

@JoePulizzi

 

A9: When your metrics drop. Always be analyzing! #CMWorld

@MichaelMooneyy

 

@JoePulizzi Love it! You were into orange before it became the new black 😉 #CMWorld

@KyleAkerman

 

@KyleAkerman I know…that Ricky Fowler is messing up my vibe. #cmworld

@JoePulizzi

 

I am worried because I have no orange clothes Joe #cmworld

@buyerpersona

 

Q9 Is Twitter useful to update buyer personas? Observing people brings good insights? #CMWorld

@tractoBR

 

Q10: What companies/brands have been successful in developing buyer personas? #CMWorld

 

@Insightera Using segmented emails, a library of resources, content mgmt systems. Seems like you guys have got that covered! #CMWorld

@WhatRunsWhere

 

@buyerpersona Well, you do get extra points for wearing orange at the event. How about a nice scarf? 😉 #cmworld

@JoePulizzi

 

@tractoBR It also gives you an opportunity to find people and build relationships, which could move off of twitter. #CMWorld

@CMIContent

 

@JoePulizzi LOL about the orange scarf, will attempt that one #cmworld

@buyerpersona

 

@CMIContent Q8 #CMWorld All content written for the persona. Less me and I, more you and yours.

@amaaanda

 

A10 Most clients will not allow us to disclose their names. Symantec is one exception. #cmworld

@buyerpersona

 

@WhatRunsWhere Thanks! We rec a real-time personalization platform…..giving diff peeps diff content @ the right time! #cmworld

@Insightera

 

I am always surprised by what buyers tell me … will share what they’re saying at #cmworld session

@buyerpersona

 

Ha 🙂 “@KyleAkerman: @JoePulizzi Love it! You were into orange before it became the new black 😉 #CMWorld”

@Steph_Montreuil

 

Can’t wait to share the Top 10 things buyers are saying about your content at #cmworld session

@buyerpersona

 

Thank you @buyerpersona for your great insights on buyer personas! That was great and FAST! We look fwd to hearing more at #CMWorld!

@CMIContent

 

These twitter chats must help @CMIContent understand what its target knows, wants to know, and doesn’t care about. That must help! #CMWorld

@MichaelMooneyy

 

@CMIContent @amaaanda Totally. Take out the me. Put in the you. It’s way better. #CMWorld

@Insightera

 

@CMIContent Thank you for asking me to chat with you today. I had a great time! #cmworld

@buyerpersona

 

@MichaelMooneyy It definitely has been useful in fine tuning daily articles and answering timely questions! #CMWorld

@CMIContent

 

Thanks for joining our #CMWorld twitter chat! Join us Tuesdays @ noon thru 9/3 for chats w/ #ContentMarketing World speakers!

@CMIContent

 

@JoePulizzi @buyerpersona Or maybe some orange socks? #CMWorld

@KyleAkerman

 

Please join us at #CMWorld in #Cleveland in Sept with @williamshatner @HOBCleveland & @Rock_Hall! http://t.co/kTUiR0ViWA

@CMIContent

 

More info on today’s #CMWorld twitter chat guest, @buyerpersona: http://t.co/9a3IPlmWDs

@CMIContent

 

@KyleAkerman I’m googling orange socks now! #cmworld

@buyerpersona

 

@KyleAkerman @JoePulizzi @buyerpersona It’s currently 80 in #Cleveland. If that keeps up, maybe a nice piece of orange jewelry. 🙂 #CMWorld

@cmcphillips

 

@buyerpersona Let me know if pic of @JoePulizzi is on first page. #CMWorld

@KyleAkerman

 

Check out @buyerpersona’s stream for nuggest from today’s #CMWorld chat. I’ll share some of my favorite insights and links soon.

@teri_andrews

 


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