Interactive Content: A #CMWorld Chat with Scott Brinker

interactive contentInteractive content is one content marketing trend that is constantly evolving. Scott Brinker joined the latest #CMWorld Twitter chat to discuss how to produce and integrate interactive marketing into your content marketing.

If you are looking to break into interactive content or improve your current efforts, join Scott Brinker at Intelligent Content with his session, Programming Interactive Content: What You Need to Know and Do Now for the Future.

Were there tweets you wanted to retweet, respond to or favorite from this weekโ€™s chat? Visit thisย Storifyย link.

Q1: Interactive content, where the audience actively participates, can help break through the clutter. Are you using it? #CMWorld

@CMIContent A1 Personally, not yet, but I’d love to start! #cmworld

@M2Franz

A1 I am! ๐Ÿ™‚ interactive content is thriving as marketing moves from “communications” to “experiences” #CMWorld https://t.co/p6xEdBaM0v

@chiefmartec

Your friendly neighborhood GIFmaster-in-chief & brand strategist is here to chat interaction! #CMWorld https://t.co/kfoIBTmsPx

@Mr_McFly

@Mr_McFly you are the GIFmaster! But @martinlieberman may give you a run for your money ๐Ÿ™‚ #cmworld

@CMIContent

@CMIContent A1: Of course! One of the best ways to do this is through social media contests. #CMWorld

@wb_mase

A1: No, but we’re excited to see how everyone else is trying it #CMWorld https://twitter.com/CMIContent/status/689493795960819712

@WashingtonianCM

A1 not yet, but plan to this year. #CMWorld

@av8r2000

@CommunityElf @M2Franz Love to see a diversified client base, y’all. #CMWorld

@tedbauer2003

@CMIContent I do my best, but actually getting audience participation at first can be tough. Thoughts? #CMWorld https://twitter.com/CMIContent/status/689493795960819712

@evergreencopy

A1: Just being interactive isn’t enough we really should ask what the #audience wants to be interactive. Help them solve something. #CMWorld

@mikemyers614

Bookmark/favorite/like this, friends! #CMWorld https://twitter.com/chiefmartec/status/689494271431311361

@CMIContent

A1: B/c #brand experience is a big deal, I look for every opportunity for interaction in my strategies. #CMWorld https://t.co/Cx4Kbk5XhS

@Mr_McFly

A1: We use quizzes/surveys to engage with our readers (inside connection with @SurveyGizmo doesn’t hurt) #cmworld

@AndreaFryrear

@CMIContent A1: more for ourselves, less for clients – some seem to have a fear of interaction at times! Big hurdle to overcome #CMWorld

@amnda_vera

A1) In a lot of ways, it’s similar to a “choose your own adventure” piece. Love it! #CMWorld

@garytaylorceo

A1) Yes! I try to apply it wherever I can because there’s nothing better than an engaged audience #CMWorld

@rubainmanzoor

@cmicontent A1: We are just about to launch a webinar series in the next few weeks. So not yet, but soon ๐Ÿ™‚ #CMWorld

@360_Immersive

@tedbauer2003 @Nationwide Amen. #CMWorld

@mikemyers614

Not yet, but I’m in the early stages of planning a serial @blab show #cmworld https://twitter.com/cmicontent/status/689493795960819712

@BPucino

@tedbauer2003 What does Texas consider cold? #CMWorld

@JeremyBednarski

A1: We’re not actively using it, but we’re always looking for new & innovative ways to serve clients. #CMWorld https://twitter.com/CMIContent/status/689493795960819712

@CommunityElf

A1) Not yet; still learning! #CMWorld

@harrisonia

Last show binge watched? Scandal! #thankyounetflix #cmworld

@CrowdContent

@mikemyers614 there you go with the “a” word again! #cmworld

@CMIContent

@CMIContent does that mean @martinlieberman & I are going to have a GIFwar today?#CMWorld

@Mr_McFly

A1. A lot of CMOs are still struggling with base-level digital, so ‘interactive’ seems even more confusing to them. #CMWorld

@tedbauer2003

A1. Yes. Jus used an income calculator for new sign ups. Pretty useful #CMWorld https://twitter.com/cmicontent/status/689493795960819712

@vivektweetsso

@CMIContent Kinda predicable at this point, huh? #CMWorld

@mikemyers614

@Mr_McFly @martinlieberman yassssssss #cmworld

@CMIContent

Perfect answer! #Cmworld #Contentmarketing #socialmedia https://twitter.com/complexkickz/status/689494355514515456

@Troy_Sandidge

I count people reading my stuff as participation. #cmworld

@CTrappe

@M2Franz @CMIContent the audience is constantly bombarded with content that even rich content has become white noise #cmworld

@complexkickz

A1 Yes. But want to do more. Quizzes, calculators, polls, etc. #CMWorld

@michelle_chirps

@chiefmartec Great ans1! I love the chart you’ve provided. Will def be using it! #CMWorld

@rubainmanzoor

A1. ‘Interactive’ makes a ton of sense, tho … because isn’t the goal of content really customer relationships? #CMWorld

@tedbauer2003

A1 Yes interactive content works wonder in terms of engagement. #CMWorld https://twitter.com/CMIContent/status/689493795960819712

@varunkr842

A1. Love interactive content esp twitter chats like this. Not started using it still in the kitchen #CMWorld

@deevapreneur

@lindadessau Yes. We designed quizzes to assess how good marketers are at lead nurturing, sales acceleration + improvement tips. #cmworld

@pisarose

@garytaylorceo I like that analogy! I’m always up for adventure on my @gypsywonders blog…might have to start getting into this! #cmworld

@M2Franz

The struggle is real. #CMWorld https://twitter.com/tedbauer2003/status/689494671114960896

@torriegundersen

@JeremyBednarski @tedbauer2003 Anything under 65! #Houston #CMWorld

@zilveti92

If I were to do everything people try to get me to do all day long, I wouldnโ€™t get much else done. #cmworld

@CTrappe

@JeremyBednarski I think it’s high 30s right now. #CMWorld

@tedbauer2003

Yes, thanks for leading with this #CMWorld https://twitter.com/chiefmartec/status/689494271431311361

@tsledzik

a1 pt 2: more on @blab it is an interactive live stream platform that allows live vid “call-ins” …like new age talk radio #CMWorld

@BPucino

A1: We’ve experimented but early results are mixed w/ regards to how interactive content helps us achieve our goals @CMIContent. #CMWorld

@cmmitchell4

@CMIContent A1: yes, sometimes. Keeps brand engaging #CMWorld

@Sameerakkhan

@CMIContent @Mr_McFly Not sure I’m up for a GIF war today. Gotta multitask before a 1pm meeting. Next week, tho! #cmworld

@martinlieberman

#CMWorld A1) Not yet, any tips to get started?

@Liliholl

Good morning everyone! Tweeting from #Houston today! #CmWorld https://t.co/KgphKhJAzh

@zilveti92

@tedbauer2003 @CommunityElf yins guys must know what you’re doing them ๐Ÿ™‚ #cmworld

@M2Franz

A1. Not yet for ourselves, but we are interested in using it this year @CMIContent #CMWorld

@Earlylightbalt

A1: The great thing about interactive e-books is there’s an opportunity to vote on the effectiveness of chapters. #cmworld

@pisarose

@harrisonia I’m sure you’ll be able to use it in no time. As marketers, I think we’re all always on a learning curve! #CMWorld

@rubainmanzoor

@carmenhill Every. Single. Day. Thanks, Carmen. #CMWorld

@mikemyers614

@mikemyers614 @CMIContent I believe interactive content will become highly personalized to increase engagements #cmworld

@complexkickz

@Earlylightbalt good goal for 2016! #cmworld

@CMIContent

@CMIContent A1. Also am into gifs these days for my social profile #CMWorld https://t.co/kdD0WvxqhJ

@vivektweetsso

I’m wondering, do webinars count as interactive content? #cmworld

@AndreaFryrear

A1 #CMWorld — yes, just posted an interactive piece that lets users click to enlarge images, which then flip to reveal content

@elesscom

@evergreencopy @CMIContent Use an icebreaker! #CMWorld

@michelle_chirps

My apologies for the resend, but it didn’t show up in my feed so I thought it might have gone to the either #CMWorld https://twitter.com/Mr_McFly/status/689494470727901184

@Mr_McFly

Quizzes/Surveys are great ways to engage your audience #cmworld

@SurveyGizmo

@vivektweetsso we have a lot of friends using gifs #cmworld

@CMIContent

A1: Interactive content is effective for gaining attention + conversions IME #CMWorld

@Luenly_

@complexkickz @CMIContent Thatโ€™s a very interesting point/perspective. How do you cut through the #noise? #cmworld

@M2Franz

#CMWorld is trending on Twitter in #philly

@uniquelyphilly

@ideakid88 good to see you, Wayne! #cmworld

@CMIContent

@torriegundersen Most CMOs would prefer to run meeting-to-meeting re: ‘campaigns’ than think strategically. #CMWorld

@tedbauer2003

@CMIContent it’s super cool #CMWorld

@vivektweetsso

oh, @chiefmartec just answered my question with his handy graphic. #psychic #cmworld

@AndreaFryrear

@complexkickz @CMIContent Yes, I think brands should aim for this. Some are better than others. #CMWorld

@mikemyers614

@chiefmartec Do you think interactive content is best for lead gen, or nurturing, or depends, or what? #CMWorld

@LouisGudema

Q2: What type of interactive content is the most effective for you: polls, quizzes, assessment tools, calculators, other? #CMWorld

A1) We’ve seriously looked at long-term interactive content solutions but have yet to execute. Interested to see experiences here. #cmworld

@CrowdContent

@mikemyers614 A1. Yes! I’d like to see self/clients taking advantage of fast feedback of twitter to get this info live! #CMWorld

@SFenthusiast

A2 which interactive content type is best depends on the context โ€” as with passive content, one size doesn’t fit all #CMWorld

@chiefmartec

@tedbauer2003 So true, content can also be great customer service #CMWorld

@Luenly_

A1 I’d love to do more interactive content, but you can be hampered by what your site platform let’s you do/how you integrate it. #CMWorld

@tiffanyiswrite

@CrowdContent hey hey friends! Staying warm? #cmworld

@CMIContent

@CTrappe I guess technically this is correct, especially if they interact with a call to action at the end! #CMWorld

@CommunityElf

@Liliholl Start asking questions to your audience on social media. You’ll soon see what their needs/wants R & how U address them. #cmworld

@360_Immersive

A1: Even rich content can be confused as white noise, utilizing interactive content the personal attention will be visual #cmworld

@complexkickz

@vivektweetsso @CMIContent Lol! Have you tried Peach yet? I’m loving their gif database. #CMWorld

@torriegundersen

@tracibrowne @AndreaFryrear Do people interact with you when you host them? Or are you just broadcasting? #cmworld

@martinlieberman

A1. Any marketing play is all about buy-in, right? So the ? here is: How do you up-sell ‘interactive content?’ #CMWorld

@tedbauer2003

@tedbauer2003 Is that unusual for North Texas? #CMWorld

@JeremyBednarski

A2 quizzes, assessments, calculators are great, but I’d encourage marketers to think of interactive content outside those boxes #CMWorld

@chiefmartec

So very true! #CMWorld https://twitter.com/chiefmartec/status/689495362067820548

@CMIContent

@martinlieberman @CMIContent you’re on. #CMWorld https://t.co/SuVMUD88et

@Mr_McFly

This ?? #CMWorld https://twitter.com/mikemyers614/status/689494442986725377

@deevapreneur

@BPucino @blab Similar to @blogtalkradio? #CMWorld

@evergreencopy

@Luenly_ Hope the weather is treating you better than here in Toronto, CA! #CMWorld

@rubainmanzoor

@JeremyBednarski I’ve only lived here about 17 months, but it feels cold as all get out. #CMWorld

@tedbauer2003

I’m in the same boat @M2Franz Looking for ideas to get started #CMWorld

@HannahChapple

Glad u said this. Still getting familiar w/ full definition of “interactive content”. #CMWorld https://twitter.com/wb_mase/status/689494208936214528

@harrisonia

A2 For 1 client, Twitter polls have gotten the best response, over simply asking questions in tweets #cmworld

@LUCYrk78

@CMIContent A2: It all depends on your purpose, but I enjoy quizzes! #CMWorld

@ExperianDQSteph

#CMWorld is now trending in USA, ranking 47

@TTMobile_us

A2 I don’t really trust the validity of quizzes, fun but not valid #cmworld

@tracibrowne

@HannahChapple So am I! Home with a sick baby. Multi-tasking as best as I can lol #CMWorld

@rubainmanzoor

@Luenly_ yup. Building trust too #CMWorld

@deevapreneur

@CMIContent A1: For interactive content , add Call to actions within content. Gud for conversions #CMWorld

@Sameerakkhan

A2: ALL! The best thing to do is a/b testing. Check what works best for your audience #cmworld

@complexkickz

@Luenly_ Problem is, marketing depts. often don’t understand that: http://bit.ly/1M4AeS0 #CMWorld

@tedbauer2003

A2: From the consumer side, I’m more likely to interact if it is something short like a poll or quiz #CMWorld https://twitter.com/CMIContent/status/689495295424487425

@WashingtonianCM

A2 “mechanisms” are a very new creative dimension in marketing, full of potential for imagination #CMWorld https://t.co/O6H8VSKdBO

@chiefmartec

@CMIContent @vivektweetsso How does an interactive infographic work? #cmworld

@lindadessau

@M2Franz Absolutely! I’m excited to mix in some more interactive content as well. Here’s to an interactive 2016!! #CMWorld

@garytaylorceo

Technicalities count. People go to prison on technicalities. ๐Ÿ™‚ #cmworld @CommunityElf

@CTrappe

@pisarose @SurveyGizmo Shelly- do you have an app you like to use most for quizzes? #CMWorld

@LUCYrk78

@tedbauer2003 Agreed. I’ve only had one CMO in my career that understood why we needed to be strategic #CMWorld

@torriegundersen

A2 Polls, Quizzes with the scores are the best tools to engage #CMWorld https://twitter.com/CMIContent/status/689495295424487425

@varunkr842

@evergreencopy @blab @blogtalkradio never used that particular platform, but it sounds like it! Will have to check it out! #CMWorld

@BPucino

A2: Match the purpose(s) of your interaction w/ the wants & needs of your audience to answer that question #CMWorld https://t.co/Vu1LiMRniV

@Mr_McFly

@chiefmartec agreed. The same strategy won’t work for everyone. #CMWorld #ContentMarketing #contentstrategy

@evergreencopy

@Sameerakkhan We love your approach to using interactive content! #CMWorld

@ioninteractive

@LUCYrk78 we still need to try our hand at Twitter polls #cmworld

@CMIContent

Our most successful to date is a highly interactive quiz: What kind of marketer are you? (https://t.co/PgVhfgXSK0) #cmworld

@AndreaFryrear

A2. Depends on the day, time, topic, location, your audience, your personal preference, etc. Find your niche & be consistent. #CMWorld

@Troy_Sandidge

@torriegundersen @CMIContent the other day I read a blog post from @buffer team on peach. Have to check it out #CMWorld

@vivektweetsso

A2. ROI calculator is a great tool if you do it (mostly) right. #CMWorld

@tedbauer2003

@CMIContent Trying our best! Currently wrapped up in too many layers to count. How’s CLE life?! #CMWorld

@CrowdContent

@CMIContent A2: Like I said before, contests! You can see our free trip to Switzerland contest here: https://www.facebook.com/secretsoftheuniversefilm/photos_stream #CMWorld

@wb_mase

A2) We haven’t done enough interactive content yet to know which method is best. #CMWorld

@harrisonia

A2) Don’t have comparative info about what works best, but would love to see some. Haven’t tried all (yet) #CMWorld https://twitter.com/CMIContent/status/689495295424487425

@elesscom

A2: This definitely depends on knowing your audience & who you’re targeting before creating the content. #CMWorld https://twitter.com/CMIContent/status/689495295424487425

@CommunityElf

@mikemyers614 financial calculators have been around a long time…so…your industry is cutting edge, no?! #cmworld

@tracibrowne

@CrowdContent cold as well! But it’s been good! #cmworld

@CMIContent

@CMIContent tough to get it all done #CMWorld

@vivektweetsso

@rubainmanzoor @HannahChapple ?#cmworld hope the babe feels better!

@M2Franz

We have more organizational limitations to executing interactive than platform or customer issues. #CMWorld

@av8r2000

A2. I’ve done polls, but I feel people tend to lip-service those online. #CMWorld

@tedbauer2003

@CMIContent Polls, I think webinars, online interactions is best #CMWorld

@Sameerakkhan

More great info from @chiefmartec! #CMWorld #content #ContentMarketing #contentstrategy https://twitter.com/chiefmartec/status/689495759260033024

@evergreencopy

@tracibrowne Hahahahahahahaaa. (uncomfortable silence).#CMWorld

@mikemyers614

@harrisonia You should check out @gleamapp .. This is what we used to execute our contest. #CMWorld

@wb_mase

@CMIContent THANK YOU! digital G-ds for no #twitterdown right now. I was sweating that for this chat earlier! ๐Ÿ˜ #CMWorld #content

@SFenthusiast

A2) I try to use tools that are more open 2 communication & allows 1:1 interaction. Q&A sessions but polls/quizzes r great 2 start #CMWorld

@rubainmanzoor

@darcyschuller @CMIContent How fun are Twitter polls? #CMWorld

@garytaylorceo

A2. Quizzes are good, but worry they create ‘fluffy’ levels of engagement. (Not real.) #CMWorld

@tedbauer2003

Quizzes have been most successful for us – anything that helps our users have more insight on themselves in a useful way #cmworld

@SurveyGizmo

@HannahChapple let’s connect, maybe we can share some ideas – #cmworld

@M2Franz

@CMIContent I love answering them, personally ๐Ÿ˜‰ I find them super fun, but I think I’m in the minority there?! #CMWorld

@LUCYrk78

“it depends” @LouisGudema #CMWorld

@chiefmartec

@SFenthusiast ha ha we were too! #cmworld

@CMIContent

A2) Surveys. I don’t just want a stock answer, I want to give my audience an opportunity to speak their mind. #cmworld

@Serious_Vanity

@chiefmartec which is why #agile works so well in modern marketing teams ๐Ÿ™‚ #cmworld

@AndreaFryrear

A2. Broader point here is that marketing department’s thinking needs to evolve: http://bit.ly/1HhHx62 #CMWorld

@tedbauer2003

Depends: polls/quizzes for interest & profiling. Assessment for defining needs. Calculators for proof. #CMWorld https://twitter.com/CMIContent/status/689495295424487425

@carmenhill

@michelle_chirps can’t beat Twitter chats, right!? #CMWorld

@LUCYrk78

@M2Franz @HannahChapple Thank You. Already on our 2nd animated movie of the day so def getting there! #CMWorld

@rubainmanzoor

@mikemyers614 I was partly being snarky…but really…it is true…you trendsetter you #cmworld

@tracibrowne

A2: The audience has access to unlimited info, they seek answers to their questions by means of content catered to them #cmworld

@complexkickz

2: “Design your own ______,” (custom product) online interfaces have long been an intriguing interactive exp. #CMWorld

@tsledzik

@LUCYrk78 its simplicity has to be an advantage for its use. #cmworld

@CMIContent

A2) It depends on what your audience prefers. For Facebook, ‘fill in the blank’ or ‘caption this’ with an image. Always fun! #CMWorld

@torriegundersen

@torriegundersen Here’s the essential reason: http://bit.ly/19MEQhk #CMWorld

@tedbauer2003

@chiefmartec This is an awesome infographic! Much easier than trying to explain the difference! #CMworld

@zilveti92

A2: We do Find Weed Man Games, which get great engagement. #CMWorld https://t.co/BYOz59uN7U

@weedmanfrandev

a2 – Twitter polls are great for engagement #cmworld

@T4Leonard

@CMIContent @LUCYrk78 sometimes it’s the simple stuff that works the best #cmworld

@complexkickz

@vivektweetsso Ha no problem! Hope to see you there! #CMWorld

@torriegundersen

@lindadessau @CMIContent Audience gets a chance to contribute to the data #CMWorld

@vivektweetsso

@LUCYrk78 @CMIContent We’re looking at including Twitter polls in some of our client’s content! Have you found them effective? #CMWorld

@CommunityElf

@darcyschuller @CMIContent Agree with you. They’re always a great place to start w/ interactive communication #CMWorld

@rubainmanzoor

A2. Had a CMO once who wanted FB quizzes. When first quiz didn’t get 20K new fans, she shuttered it immediately. #CMWorld

@tedbauer2003

@chiefmartec translation: the task of staying relevant will only get more difficult – only the savviest marketers will keep up #CMWorld

@howAaronsees_it

A2) Most effective interactive content? We’ll have to give a shout out to @CoSchedule for their headline analyzer. Simple & genius #CMWorld

@CrowdContent

@tedbauer2003 Thanks for sharing! #CMWorld

@torriegundersen

@vivektweetsso You’re welcome, Vivek! ๐Ÿ™‚ #CMWorld #content

@SFenthusiast

@chiefmartec coming from an IT background…they will be horrified to hear their tools being called marketing now ๐Ÿ˜‰ #cmworld

@tracibrowne

@vivektweetsso Live on screen as it changes? Example? #cmworld

@lindadessau

Q3: Where is the most interesting place you’ve seen brands use interactive content? #CMWorld

Polls don’t feel that interactive to me. Now news media makes you take polls even to read content. #cmworld

@CTrappe

Better late than never! Good morning everyone ๐Ÿ™‚ #cmworld

@TyrannosaurJen

A2: Interactive content effectiveness is less dependent on type – more on context & how it’s fed back into the content loop. #cmworld

@pisarose

Have you noticed a dichotomy in the type of interactive content you’ll consume as a #marketer vs what your audience likes? #CMWorld

@M2Franz

@TyrannosaurJen good morning! Just starting Q3. Jump on in! #cmworld

@CMIContent

@JeremyBednarski All the yes about goals! If a tactic isn’t suited to meet your goals, then why implement it?! #CMWorld

@CommunityElf

A3 I’ve seen interactive content in blog posts, at live events, in advertisements, on social media, IoT โ€” everywhere the web is! #CMWorld

@chiefmartec

A3: The restroom at a bar? Oh, that’s not what you meant. #CMWorld

@mikemyers614

A3. Social media, evaluate stage content #CMWorld https://twitter.com/cmicontent/status/689496798335905794

@vivektweetsso

@CommunityElf @CMIContent I HAVE! Especially to see where to go next with ideas/content…would LOVE to use 1 for NPD! #CMWorld

@LUCYrk78

Joining late! A2: How do you control for survey bias in a Twitter chat. Most people probably don’t tweet. #CMWorld

@SueBrady

@LUCYrk78 @CMIContent Nope. I stand by using polls too for most clients 2. Its a great place to start w/ interactive communication #CMWorld

@rubainmanzoor

@searchrook If we are nurturing, we are already 1 step ahead of lead gen ๐Ÿ™‚ #CMWorld @LouisGudema @chiefmartec

@varunkr842

@SueBrady Good point #cmworld

@TyrannosaurJen

@LUCYrk78 Sorry…no preference. #CMWorld

@pisarose

@CMIContent A3: Content Marketing’s TW chat is pretty impressive! #CMWorld

@AskObrella

@M2Franz @CMIContent I would focus on content that’s highly personalized, the audience seek your undivided attention #cmworld

@complexkickz

@cmmitchell4 Love that mentioned infographics! Def a winner with audiences #CMWorld

@rubainmanzoor

A3 @CGuerrillaMBlog has some insane examples of awesome interactive content ideas brands have done #cmworld

@LUCYrk78

A3. Most interesting place? Giant board games in city parks. Hey man, that’s still a brand story. #CMWorld

@tedbauer2003

A3. I hope no one immediately answers ‘Facebook!’ to this question. #CMWorld #marketingfail

@tedbauer2003

@cmicontent A3: We are a VR company so we are a bit biased, but VR apps are definitely exciting! Porsche has a great one out now. #CMWorld

@360_Immersive

@cmicontent A3: We are a VR company so we are a bit biased, but VR apps are definitely exciting! Porsche has a great one out now. #CMWorld

@DTXcreative

A3 @CGuerrillaMBlog has some insane examples of awesome interactive content ideas brands have done #cmworld

@LUCYrk78

@360_Immersive @CMIContent Tell me more! I just gave my dad a VR headset for Christmas. ๐Ÿ™‚ #cmworld

@TyrannosaurJen

@lindadessau or you may have different segments that desire different types of content #cmworld.

@M2Franz

A3- The #lookingforyou campaign was out of this world #cmworld @Adweek http://www.adweek.com/news/advertising-branding/ad-day-dog-trails-shoppers-around-mall-its-billboards-hoping-be-adopted-164527

@zilveti92

@mikemyers614 LOL! #CMWorld

@torriegundersen

A3. Technically I’ve seen brands with the most interaction (in person) at a tradeshow lol. But #socialmedia #twitterchats #CMWorld

@Troy_Sandidge

A3. ‘Content’ can be almost anything, anywhere. It’s all about telling the story to move the results. #CMWorld http://bit.ly/1l5nWgq

@tedbauer2003

@lindadessau http://piktochart.com/blog/infographic-hack-5-get-inspired-by-interactive-infographics/ #CMWorld

@vivektweetsso

@LUCYrk78 Completely. They can seem chaotic at first but once you do a few you learn ways to organize all the info coming in! #CMWorld

@michelle_chirps

Good to know! #CMWorld https://twitter.com/LUCYrk78/status/689497336985223168

@CMIContent

@ioninteractive giving users the information they’re looking for directly with no means of push #cmworld

@complexkickz

@iloveleen @CMIContent I’d have to agree there, it’s a necessity for any brand wanting to talk to their customers. #cmworld

@TyrannosaurJen

@torriegundersen I probably shouldn’t always type what I think… #CMWorld

@mikemyers614

A3 Live product launch via VR headsets, #Periscope #CMWorld https://twitter.com/CMIContent/status/689496798335905794

@varunkr842

Jumping in lateโ€”what did we miss? #cmworld

@moveo

@Loudscout Propped up by a focus on daily tasks as opposed to long-term vision, baby! #CMWorld

@tedbauer2003

Q4: How should interactive content be integrated into content marketing so it’s not built as a campaign or stand-alone piece? #CMWorld

3: Simple. Many apps are basically interactive content. (Adoption is tough, but the experience can be great.) #CMWorld

@tsledzik

@mikemyers614 No, I love it! In this case, it is totally true! #CMWorld

@torriegundersen

@Luenly_ do you strive to mix it up & provide different types of content through the week to reach different groups where they are? #cmworld

@M2Franz

@M2Franz Yes! As #marketers watching out for our bias on what might work is for interactive content key! ๐Ÿ™‚ #CMWorld #content #smm

@SFenthusiast

A3. The way most brands do social at trade shows is hot garbage… #CMWorld

@tedbauer2003

A3: I personally find interactive content on YouTube videos fun. #CMWorld

@Luenly_

A3: North Face’s VR experience http://www.adweek.com/adfreak/north-face-gave-these-shoppers-vr-experience-suddenly-got-awesomely-real-167900 #CMWorld https://twitter.com/CMIContent/status/689496798335905794

@WashingtonianCM

A4 great Q: interactive content seems less integrated today because it’s so new, like digital was once, but that’s changing rapidly #CMWorld

@chiefmartec

A3 I love Instagram “tap if you can relate” trick. It’s amazing how that simply increases engagement #CMWorld https://twitter.com/CMIContent/status/689496798335905794

@deevapreneur

A3. Frankly, the way a lot of brands do content/social anytime of year, interactive or not, can be a dumpster fire… #CMWorld

@tedbauer2003

A3 a few shows do a great job with second screen…thinking Walking Dead for example…gets you involved w/show & other viewers #cmworld

@tracibrowne

A4: Align the interactive content with your product/service’s use cases & personas, like your other content. #cmworld

@pisarose

@varunkr842 @LouisGudema @chiefmartec True, but the answer stands, regardless of funnel position. ๐Ÿ™‚ #cmworld

@searchrook

Prime example –> This “Make Your Money Matter” campaign. #CMWorld http://makeyourmoneymatter.org/ https://twitter.com/CMIContent/status/689496798335905794

@CrowdContent

A4 Make content interactive, integrate interactive content within content #CMWorld https://twitter.com/CMIContent/status/689497722081009664

@varunkr842

A4: Great point…interactive is a welcome addition but shouldn’t be a stand-alone element. Avoid the “Is that it?” reaction. #CMWorld

@mikemyers614

A4 I feel like it’s all spokes on a wheel, to keep continuity, marketing/content/engagement should all flow together #cmworld

@LUCYrk78

@CMIContent A4: I think short video clips are a great way to execute user-generated Q&A series. #CMWorld

@AskObrella

A3) Will anything ever top a “Choose Your Own Adventure” book? ๐Ÿ˜‰ #cmworld https://t.co/HGokaLe4rR

@Serious_Vanity

A3 – @CMIContent BBC’s Your Life on Earth is a great example of ‘doing, not just viewing’ content #cmworld

@jadericecontent

@CMIContent I’m going to say in 2016 visual content will be more intuitive than content alone #cmworld

@complexkickz

A4: Use it to supplement your strategy-driven content, not as a one-off gimmick #cmworld

@AndreaFryrear

A4. Three words for marketers: LONG.TERM.STRATEGY. How do pieces fit in? #CMWorld

@tedbauer2003

@mikemyers614 @torriegundersen Mike, don’t stop now. #CMWorld

@MarciaRJohnston

@CMIContent A4: Don’t think of it as “interactive content”โ€””interactive storytelling” instead. #cmworld

@moveo

@tedbauer2003 Yes! Good point #cmworld

@TyrannosaurJen

@CMIContent A3: probably in person at events – makes a big impression! Always on social media, of course! #CMWorld

@amnda_vera

@complexkickz Video is always great content! #CMWorld

@torriegundersen

A3: Anyone remember the @NYtimes decision to send @googlecardboard to it’s Sunday print subscribers? The future is here people #CMWorld

@howAaronsees_it

@CMIContent A3: Socialmedia. Seeing a lot of emphasis on Instagram lately, looks like it will be Snapchat this yr also #CMWorld

@rubainmanzoor

@CMIContent A4: Keep it consistent with the overall strategy so that you can seamlessly include in Mailing lists, soc. posts & ads. #cmworld

@360_Immersive

A3: Also really enjoy interactions on Instagram +FB, many brands do reply back. #CMWorld

@Luenly_

@MarciaRJohnston @torriegundersen Yeah, a little to late for that, huh Marcia? ๐Ÿ™‚ #CMWorld

@mikemyers614

A3: Many companies utilize choose your own adventure videos on their home page #cmworld

@complexkickz

A4: It should be reflect overall brand messaging & be able to be shared & referenced across all mediums #CMWorld https://twitter.com/CMIContent/status/689497722081009664

@CommunityElf

MT @CMIContent: Q4: How should interactive content be integrated into content marketing so it’s not … stand-alone? #CMWorld

@billcush

@tedbauer2003 strategy, yes! #cmworld

@CMIContent

A4. What is your story? What is your product’s value? How can that best be communicated? (Are you asking these things?) #CMWorld

@tedbauer2003

A4: On the topic of repurposing content, make it a larger messaging campaign-white paper? make a video! #CMWORLD https://twitter.com/CMIContent/status/689497722081009664

@MaureenOnPoint

@tedbauer2003 @CMIContent Such an awesome idea. What games?? #CMWorld

@garytaylorceo

Repeat. #CMWorld #Marketing https://twitter.com/tedbauer2003/status/689498169516777473

@Troy_Sandidge

@MaureenOnPoint hello, Maureen! #cmworld

@CMIContent

Thanks @vivektweetsso – awesome interactive infographic examples via @piktochart #CMWorld https://twitter.com/vivektweetsso/status/689497579843813376

@lindadessau

@Affinio Thanks! #CMWorld

@mikemyers614

I think interactive content should be built into integrated campaigns in an appropriate channel to support a brand message. #CMWorld

@michelle_chirps

A3: Augmented reality for the first Hunger Games movie in Quebec. It increased sales by 25%: https://vimeo.com/64333966 #cmworld

@ideakid88

@LUCYrk78 Great point! #CMWorld

@torriegundersen

@searchrook @LouisGudema @chiefmartec Does Funnel exist anymore in this omni channel marketing world #CMWorld ๐Ÿ˜‰

@varunkr842

@Loudscout Biz world in a nutshell these days? http://bit.ly/19MEQhk #CMWorld

@tedbauer2003

A4. It already is. It’s called #SocialMedia. :~)#CMworld https://twitter.com/CMIContent/status/689497722081009664

@searchrook

A4) When creating #content, leave space for interactivity. Ex: Write the blog with an opening for dialogue, not as a speech. #cmworld

@Serious_Vanity

@chiefmartec It is indeed. It’s tough for some B2B marketers to think of their websites & content as experiences, but they will. #cmworld

@pisarose

A4 – @CMIContent Same consideration as any other piece; part of the CR journey, keep it relevant & always have an objective #cmworld

@jadericecontent

Not all “video” is actual video. Talking heads, PowerPoints on video don’t take advantage of the medium’s strengths. #cmworld

@CTrappe

@AndreaFryrear @Brightcove Thanks so much for the shout out :). We had a lot of fun with you guys! Video: https://www.youtube.com/watch?v=zruIU7rUFsk #CMWorld

@CrowdContent

@CMIContent HI! I’m late! The day got away from me! #CMWorld

@MaureenOnPoint

A4 I think interactive content should be built into integrated campaigns in an appropriate channel to support a brand message. #CMWorld

@michelle_chirps

A4 can use it to determine interest…then create personal experience w/brand moving forward (allow for ability to change interest) #cmworld

@tracibrowne

@complexkickz oooh! Can you share an example? Or link? #CMWorld

@LUCYrk78

A4: Easy. It’s 2016. Content Marketing = Interactive Marketing. Never settle for static. #CMWorld

@howAaronsees_it

A4. Simple! the content itself should be interactive. Speak don’t Instruct #CMWorld https://twitter.com/CMIContent/status/689497722081009664

@deevapreneur

A4: Understanding what the strategy & purpose of your content is will help you ensure your interactive content is aligned #cmworld

@SurveyGizmo

@tedbauer2003 this is why setting goals before implementing tactics is so important! #CMWorld

@CommunityElf

@TyrannosaurJen First, your handle is made of magic. Second, Thanks! #CMWorld

@MaureenOnPoint

@tedbauer2003 Yes! Do not be reactive #CMWorld

@torriegundersen

We started trending! #CMWorld https://t.co/8IJWo7t2JE

@zilveti92

Yes, always have a purpose for interactive content! #CMWorld https://twitter.com/tracibrowne/status/689498712591077376

@mikemyers614

A4) For businesses, interactive content should not be an afterthought but part of the content strategy to elicit response #CMWorld

@Alvomedia1

A4: Use the answers to customize the buyer’s journey to meet their needs. Make it a checkpoint. #CMWorld

@JeremyBednarski

A4 Build interactive into overall plan structure by using at each buying stage to indicate buyer progression. #CMWorld

@av8r2000

@complexkickz You can also analyze their digital behavior to find out what content they value. #cmworld

@pisarose

@CMIContent A4: just another mechanism/channel to touch your target – integrate as you would with anything else #CMWorld

@amnda_vera

@MaureenOnPoint @TyrannosaurJen ๐Ÿ˜€ A dino’s gotta do what a dino’s gotta do! #cmworld

@TyrannosaurJen

@complexkickz audience research is so important! We absolutely agree! #CmWorld

@CommunityElf

A4 Positive response to CM should inform what more interactive content to create to further elaborate on the topic. #cmworld

@Vruno

@CMIContent A3: Dewar’s launch of its Scratched Cask brand with this distillery tour: https://www.scratched360.com/ #CMWorld

@ChrisCelek

This is a great point…build it into the journey! #CMWorld https://twitter.com/JeremyBednarski/status/689498874998722560

@mikemyers614

A4: Work on open-ended content. Explore writing articles with multiple directions #cmworld

@complexkickz

@CommunityElf @tedbauer2003 not just goal setting – but goal setting with KPIs to measure the effectiveness! #cmworld ๐Ÿ™‚ #elflife

@M2Franz

A4 Take away the “robot” feel to it. Just be open with it Let them interact on their terms in their own way #CMWORLD https://t.co/CmvtMGyKjG

@Troy_Sandidge

a4 – I would just say, it should be, a how is just the matter of doing. We engage better though interactivity. #cmworld

@T4Leonard

@lindadessau @torriegundersen SQUIRREL!!! #CMWorld

@tedbauer2003

A4 Thinking of relationship with content on @Longform app…I can create my own personal magazine based on my interests #cmworld

@tracibrowne

A4. “Interactive content” isn’t a form of contentโ€”it’s an element of engaging materials. Can’t be thought of as a standalone thing! #CMWorld

@moveo

@CMIContent A4 Align w messaging #strategy for the #brand’s purpose within campaign, quarterly, & yearly strategy to be of service #CMWorld

@SFenthusiast

@varunkr842 @LouisGudema @chiefmartec Nope. It’s a conveyor now :~) http://blog.hootsuite.com/social-media-for-email/ (read last para) #cmworld

@searchrook

@MissConte_nt we love it too! Would love for you to chat with us. Jump in by using the #CMWorld hashtag!

@CMIContent

@M2Franz @CommunityElf @tedbauer2003 Good data collection means better content! <3 metrics #cmworld

@TyrannosaurJen

A4: Simple solution: integrate it into yr content marketing on a regular basis so that it becomes a natural part of it. #cmworld

@ideakid88

@moveo Exactly! #cmworld

@TyrannosaurJen

@M2Franz @CommunityElf If it ain’t measured, no one in an office environment cares… #CMWorld

@tedbauer2003

4: The Start-up world is already onto this. Many companies are providing the platform (tech/analytics) to integrate with you have #CMWorld

@tsledzik

@amnda_vera On one level, yes. But creating content for an interactive experience is different than for a PDF. @CMIContent #cmworld

@pisarose

@TyrannosaurJen I get it. I get it. Ha! How’s your day going so far? #CMWorld

@MaureenOnPoint

A4: Content is content. Interactive content should be created as a result of the Ed Cal. Just another tool to make it interesting #CMWorld

@andreamfuller1

Well said! #CMWorld https://twitter.com/howAaronsees_it/status/689498738683867136

@rubainmanzoor

@zilveti92 WOO! #CMWorld

@torriegundersen

Andrea rocks! #CMWorld https://twitter.com/AndreaFryrear/status/689497370220822529

@CrowdContent

@TajFirstBase you’re so right! every part of your campaign should influence every other part! #CMWorld

@CommunityElf

@CMIContent get the audience involved. Emphasize user input. Let them start or chose a discussion. #cmworld

@complexkickz

A3. Public washrooms. Particularly in bars/restaurants. (Usually information based/resources.) #CMWorld

@jgombita

@verdino_co If you guys like that, consider helping me out: http://bit.ly/HiringTedBauer #CMWorld

@tedbauer2003

@CrowdContent *blush* #cmworld

@AndreaFryrear

@searchrook @LouisGudema @chiefmartec Will check it ๐Ÿ™‚ #CMWorld

@varunkr842

@MaureenOnPoint we’ll forgive you…this time ๐Ÿ™‚ #CMWorld

@CMIContent

@RailbirdJ you’re making us blush #cmworld

@CMIContent

@CMIContent You’re very kind! xoxo #cmworld

@MaureenOnPoint

Off to interact with content & people IRLโ€ฆ yโ€™all have a great week! #CMWorld

@carmenhill

“Standalone interactive” is one heck of an oxymoron! Great point! #cmworld https://twitter.com/moveo/status/689499161410940929

@Serious_Vanity

@carmenhill you too, Carmen! #cmworld

@CMIContent

@carmenhill You too! #cmworld

@TyrannosaurJen

A4: If your content isn’t designed to create conversation or another interaction, you’re doing it wrong. #CMWorld https://t.co/mXaYoYqaPU

@Mr_McFly

Q5: Should interactive content originate from static content or should it start from a new idea? #CMWorld

Or the OMG stop trying to “engage” me in your marketing reaction…. #CMWorld https://twitter.com/mikemyers614/status/689498080689844224

@jgombita

@carmenhill LOL You too! #cmworld

@ideakid88

@CommunityElf @M2Franz The real key is taking some responsibility for your own analytics, IMHO: http://bit.ly/1FKqtHV #CMWorld

@tedbauer2003

2. No one type of interactive content is best. Make the use of something a regular event, but sticking to one thing is boring. #CMWorld

@RailbirdJ

We like “conversation cards” which are simple questions to get our audience to warm up & interact with us #CMWorld https://twitter.com/cmicontent/status/689495295424487425

@YesSharleen

@CMIContent Both! If you have static content that performs well, why not repurpose it? #cmworld

@TyrannosaurJen

yes! we have been wanting to experiment with this as well #CMWorld https://twitter.com/AskObrella/status/689498130102939652

@Earlylightbalt

@carmenhill Well played! See you next week #CMWorld

@CrowdContent

Let’s get Q5 popping, y’all! #CMWorld

@tedbauer2003

A5 but because interactive content has a creative dimension passive content doesn’t (mechanisms), it’s ripe for original ideas too #CMWorld

@chiefmartec

Hi! I’m Jayde, from Atlanta, GA! ?? I just got sucked into ‘Celia’ on @Telemundo. #BestShowEver ?? #CMWorld https://twitter.com/CMIContent/status/689492776023556096

@jaydeipowell

A4. First think about the #brand story & goal: reach, depth, engage? Then, align content to support #CMWorld https://twitter.com/CMIContent/status/689497722081009664

@wilsonraj

@Mr_McFly Yepโ€”and if that conversation/interaction isn’t designed to move closer to a conversion, the content isn’t doing its job. #cmworld

@moveo

@tedbauer2003 @M2Franz book marked that article to read after #CMWorld slows down! Thanks for sharing ๐Ÿ™‚

@CommunityElf

@MaureenOnPoint #CMWorld Excellent! after this chat, it’s report generating time. Pretty PDFs for clients to see ๐Ÿ™‚

@TyrannosaurJen

A5. Static content? Forget that. New ideas or smart, effective repurposed ideas. #CMWorld

@tedbauer2003

A5: #Content can be converted to interactive, but don’t force it. Most successful interactive content I’ve seen was built that way. #CMWorld

@mikemyers614

@pisarose @CMIContent most certainly – but that doesn’t mean it can’t fit into the mix just as everything else does #CMWorld

@amnda_vera

@jaydeipowell @Telemundo welcome Jayde! We’re just starting Q5. #cmworld

@CMIContent

@M2Franz @CommunityElf @tedbauer2003 @scottarogerson #cmworld OOoooh, that’s awesome.

@TyrannosaurJen

@CMIContent It’s about 5 degrees F here in Chicago. How’s CLE temp? #CMWorld

@KyleAkerman

@M2Franz good point. #cmworld

@CMIContent

A5) If the static content has been successful, why not build on it with a twist? #CMWorld

@harrisonia

A5. Interactive content is like Jello… is there ever a bad time to start it as long as it gets started? #CMWorld

@JoshStAubin

Content making will naturally become more interactive. As more advanced forms of interactive content surfaces harnessing will follow #cmworld

@complexkickz

A5. Again, this Q goes back to strategy. Start with WHY, then WHAT, then HOW. That’s the flow. #CMWorld

@tedbauer2003

A5: If you need buy in using successful existing content might help, but really origin isn’t that important. #cmworld

@AndreaFryrear

A5: I think interactive content should be designed to support static content #CMWorld

@_DarrenDunn

@RailbirdJ A4. Yes! What about #twitterchats for various target audience segments for #brand? Or does that idea suck? lol! ๐Ÿ™‚ #CMWorld #smm

@SFenthusiast

A5. Both. Depending on ur goals. Sometimes static content can be the fodder for interactive pieces #CMWorld https://twitter.com/cmicontent/status/689499826191372288

@vivektweetsso

A5: It should originate from anything that’s going to help the customer. Let your static content grow! #CMWorld https://twitter.com/CMIContent/status/689499826191372288

@JeremyBednarski

A5. Problem with #Marketing day-to-day is too much of an execution focus, not enough of a strategy focus. #CMWorld

@tedbauer2003

A5) You can absolutely build off the strengths of a particular piece of existing content! #CMWorld

@garytaylorceo

@JoshStAubin jello? ๐Ÿ™‚ So good to see you today, Josh! #cmworld

@CMIContent

Interactive pieces can serve as great post-purchase content as well #CMWorld

@tsledzik17

A5: It depends on what your goals are! Do you want to revamp your entire marketing plan or support it? #CMWorld https://twitter.com/CMIContent/status/689499826191372288

@CommunityElf

@CMIContent Woot woot! Thanks! *does a little happy dance* #cmworld #teacherspet

@M2Franz

A5: Interactive content can start from a new idea or originate from static content: Just make sure it’s giving something useful #cmworld

@SurveyGizmo

A5) I’m all for re-purposing content! Be sure to change it up for each social channel #CMWorld

@torriegundersen

@CMIContent A5: It’s not one or the other… Int. content should solve a problem that can only be solved through interaction. #CMWorld

@360_Immersive

@AndreaFryrear I totally agree Andrea! Timing isn’t as important as long as you have a plan & a great idea. #CMWorld

@JoshStAubin

@TyrannosaurJen http://bit.ly/HiringTedBauer Hehe. #CMWorld

@tedbauer2003

@tedbauer2003 @railbirdJ YES. Repurposing is low hanging fruit to get your feet wet with interactive content #CMWorld

@ioninteractive

A4: the content should be designed so the audience can relate. Interactivity would be hard without this. #CMWorld https://twitter.com/cmicontent/status/689497722081009664

@YesSharleen

Good idea…most brands don’t often think of this! #CMWorld https://twitter.com/tsledzik/status/689500408192991236

@mikemyers614

A5 You can always re-purpose your static content to interactive one but depends on campaigns requirement #CMWorld https://twitter.com/CMIContent/status/689499826191372288

@varunkr842

@CMIContent So good to be here!! Sorry I’m late… #CMWorld

@JoshStAubin

A5: Why not both? Static content that performs well can be made interactive. #CMWorld https://twitter.com/CMIContent/status/689499826191372288

@evergreencopy

@JoshStAubin @CMIContent Welcome! #cmworld

@TyrannosaurJen

@JoshStAubin just glad you’re here! #cmworld

@CMIContent

A5: The days of one-way communication are over. Therefore, interaction should come from all angles. #CMWorld https://t.co/7oplnqtHsR

@Mr_McFly

@amnda_vera Yup. B/c of time & effort invested in interactive, needs to be thoughtful–like all content development. @CMIContent #cmworld

@pisarose

Well said, Mike. #CMWorld ??? https://twitter.com/mikemyers614/status/689500145507966977

@CrowdContent

A5- I like seeing ideas that push the boundaries, that no one has seen before, those tend to get more interaction. #CMworld

@zilveti92

@JoshStAubin @CMIContent Did you bring Jello for everyone? #CMWorld

@mikemyers614

A5: Don’t make interactive content just for the sake of making interactive content – Make sure you have a reason #cmworld

@SurveyGizmo

Hey #CMWorld thanks for the awesome profile. Today is Day 1 for empty nest (part 2) #kidsbackatcollege

@suddenlyfrugal

Q5: I don’t really like the word “should.” As if there’s a rule book we’re all supposed to follow. Boldness takes many forms #CMWorld

@howAaronsees_it

@ioninteractive @RailbirdJ Key concept is low-hanging, tho. Can’t do it all the time. #CMWorld

@tedbauer2003

@KyleAkerman balmy compared to you. We have a high of 17 or so. #CMWorld

@CMIContent

@CrowdContent Thanks! #CMWorld

@mikemyers614

@CMIContent Wrong question for marketers to askโ€”they should be thinking: “what goal does a new piece of interactive content serve?” #cmworld

@moveo

A5 Yes. #cmworld https://twitter.com/CMIContent/status/689499826191372288

@LUCYrk78

A5) Why not both? As long as the content is useful/relevant you can use it with creativity & make it interactive #CMWorld

@rubainmanzoor

A5 – @CMIContent If static content results in something of note or has high engagement, it makes sense to roll that out further #cmworld

@jadericecontent

A5: If the static content is great, so should be the interactive version. But if it sucks, would be like putting lipstick on a pig! #CMWorld

@jgombita

@SurveyGizmo Exactly. How does the interactive content lead into another experience? What next? #cmworld

@pisarose

@CMIContent A5. If guided well, ought to start from user generated #content to give target audience ownership. Oh so suhweet! ๐Ÿ™‚ #CMWorld

@SFenthusiast

A5. Forcing content to suddenly be interactive is probably the result of your boss/CMO going into Buzzword Hell. #CMWorld

@tedbauer2003

A5: #Content should be complementary + focused. Interactive #content can enhance your static content strategy. #CMWorld Thoughts?

@HannahChapple

@evergreencopy Well said. Very often “both” is the best solution… #CMWorld

@JoshStAubin

A5) Purpose first. Sometimes it will be a fit for static content first, sometimes not. No rule. #CMWorld

@Serious_Vanity

@tedbauer2003 #CMWorld Haha, should I need to source out some writing, I’ll hit you up ๐Ÿ˜‰ You met auto-me ! http://blog.tyrannosaurusmarketing.com/blog/2015/09/automatic-thank-you-tweets-why-all-the-hate/

@TyrannosaurJen

@TyrannosaurJen @CMIContent Thanks Jennifer! #CMWorld

@JoshStAubin

A5: repurpose existing content. This is efficient. Especially year after year, when holidays don’t change. #CMWorld https://twitter.com/cmicontent/status/689499826191372288

@YesSharleen

@SurveyGizmo nothing worse than creating content just to create it without any real purpose or goals! #CMWorld

@CommunityElf

A4, interactive content is by definition interacting with the viewer. Engagement is key to get it shared. #CMWorld

@jfouts

@LUCYrk78 “Which game of throne character are you” rely on individual user input for an unique output/ result #cmworld

@complexkickz

A5: If your static content gets great results, I say continue to create content that is similar. However, I’m down for innovation. #CMWorld

@jaydeipowell

@TyrannosaurJen Definitely hit me up, Jennifer … I’m always game to work with cool new people. #CMWorld

@tedbauer2003

@mikemyers614 @CMIContent I’m filling the #CMWorld swimming pool as we speak (type?).

@JoshStAubin

@mikemyers614 Strange right, because this the person who’s most likely to interact (duh) #CMWorld

@tsledzik

@tracibrowne because when you can see them move, they’re pretty darn hilarious #cmworld

@TyrannosaurJen

Q6: What do audiences respond to more – educational interactive content, or entertaining? #CMWorld

@HannahChapple You’re absolutely correct! However, you could also start a fresh campaign with an innovative interactive experience! #CMWorld

@CommunityElf

A5. It depends on the purpose. Purpose comes first – nobody wants to make irrelevant content. #CMWorld

@KatyElleBlake

@tracibrowne using @slack with giphy makes for hilarious team conversations. #cmworld

@TyrannosaurJen

It would be interesting to see how #eCommerce specifically is using interactive content. Any examples to share? #CMWorld

@CrowdContent

A6 here’s an example of serious, educational interactive content, an assessment http://five9.postclickmarketing.com/benchmarkassessment/example #CMWorld https://t.co/E9NtY2Pycg

@chiefmartec

A6: Your educational content needs to be entertaining! #CMWorld

@SueBrady

A5. If you do anything w/interactive in a vacuum, you’re just chasing your tail. It can have value if done right. #CMWorld

@tedbauer2003

A6: Can you do both? Edutainment?! #CMWorld

@mikemyers614

@TyrannosaurJen I like gifs…I just hate that everyone is ruining my reading experience by inserting them in articles #cmworld

@tracibrowne

A5: Interactive content should add value & encourage response; whether it originates from static doesn’t matter #cmworld

@Luenly_

@HannahChapple Agreed! #CMWorld

@torriegundersen

@SueBrady you got us there! #cmworld

@CMIContent

@YesSharleen do you put a new spin on it every year? how do you effectively do this? We’d love to hear! #CMworld

@CommunityElf

A6. You’ll get more page views from ‘entertaining,’ but page views aren’t what you should be chasing. #CMWorld

@tedbauer2003

@CommunityElf @YesSharleen Me too me too! #cmworld

@TyrannosaurJen

A6. Both depending on the audience. #CMWorld https://twitter.com/cmicontent/status/689501327613829123

@vivektweetsso

@HannahChapple More than enhanceโ€”a new piece of interactive content must work w/ existing content to drive leads towards sales #cmworld

@moveo

A6 your audience is a bunch of #stormtroopers its made of different personalities, so maintaining a mix is a good idea. #cmworld #starwars

@M2Franz

A6: The audience will always find new ways to find info that circumvent traditional content marketing #cmworld

@complexkickz

What @MikeMyers614 said: A6: Can you do both? Edutainment?! #cmworld

@AndreaFryrear

A6: I’d say both! #cmworld

@TajFirstBase

@CMIContent A6: Educational that involves puppies is the holy grail. #CMWorld

@360_Immersive

Your audience should determine the output. What do THEY want to consume? #CMWorld https://twitter.com/KatyElleBlake/status/689501536779702272

@JoshStAubin

A6. Who says it needs to be one or the other? #cmworld

@moveo

@CMIContent A6) Depends who your audience is #CMWorld

@rubainmanzoor

A5 It can be both, but using interaction with existing content to start discussion, enliven a possibly boring read? #win #CMWorld

@jfouts

@CMIContent Hell, @Reflog_18 had thousands of voters on a #90sBand tournament. ๐Ÿ˜‰ #CMWorld http://joshflagner.com/2016/01/railbirds-nest-14-mcneils-90sband-tournament/

@RailbirdJ

A6 of course, here’s @CMIContent’s educational content marketing assessment http://cmi.postclickmarketing.com/cmi-assessment/ #CMWorld https://t.co/FJA5Ev7ipj

@chiefmartec

A6: Response rates are good indicators, but what about how well the content/experience sustains engagement? #cmworld

@pisarose

A6: All content at one point sounds like white noise. Creating personalized content will be more responsive #cmworld

@complexkickz

@tracibrowne #cmworld Ahhh, yeah, I agree with you there. I want to read an article, not buzzfeed clickbait

@TyrannosaurJen

Love the metaphor #CMWorld https://twitter.com/M2Franz/status/689501649749053440

@CMIContent

A6: You know your audience the best, hopefully. Interactive content can be educational/or entertaining. CONTEXT #CMWorld

@Luenly_

A6) Depends on the audience! #cmworld Of course everyone likes to be entertained, but one way won’t be a fit for everyone.

@Serious_Vanity

@CMIContent A6: it should be mixture of both. It makes content engaging Gud for long content #CMWorld

@Sameerakkhan

A6: As someone who is part of an audience, I respond to both as long as I gain value from them. Otherwise it’s a bust! #cmworld

@ideakid88

Love it! Also love quizzes! #CMWorld https://twitter.com/mikemyers614/status/689501479313403905

@suddenlyfrugal

@illohifeoma @CMIContent @blab Most webinar software apps have a chat window. In that case we would say it’s interactive. #CMWorld

@360_Immersive

@AndreaFryrear @mikemyers614 I like the term! #CMWorld

@rubainmanzoor

A6. Hate it when bosses chase likes or clicks. It doesn’t mean anything long-term. #CMWorld

@tedbauer2003

A6: @CMIContent I’m beginning to think you all are creating these false dichotomies on purpose. ๐Ÿ˜‰ @chiefmartec #CMWorld

@howAaronsees_it

A5: Where you want to end up is more important than where you start! #CMWorld #marketing #goalsetting https://twitter.com/CMIContent/status/689499826191372288

@wilsonraj

@SueBrady @CMIContent most definitely! I don’t think there is another answer ๐Ÿ™‚ #CMWorld

@amnda_vera

CrowdContent: It would be interesting to see how #eCommerce specifically is using interactive content. Any examples to share? #CMWorld

@MasterMindDBS

A6: Depends on what your audience is looking for from your brand. Do they come to you for knowledge or fun? #CMWorld https://twitter.com/CMIContent/status/689501327613829123

@CommunityElf

Especially since this is a word that can be found on #CMWorld https://twitter.com/mikemyers614/status/689501479313403905

@Mr_McFly

A6: In general entertainment. Educational material generally needs to fan the flames of the passions of the community. #cmworld

@Vruno

A6 I’m thinking about @mikemyers614 calculator example…I trust & value that (education) entertainment is fleeting #cmworld

@tracibrowne

A6: It depends on your audience. If you can educate in an entertaining & interactive way, great! Do whatever audience prefers #cmworld

@SurveyGizmo

It would be interesting to see how #eCommerce specifically is using interactive content. Any examples to share? #CMWorld

@LDubruel

A6. Kinda goes to a point about ‘Big Data:’ Everyone ‘wants’ it, but very few actually ‘get’ it. http://bit.ly/LkBeHs #CMWorld

@tedbauer2003

@chiefmartec @CMIContent give examples of other interactive content types beyond those #CMWorld

@illohifeoma

@M2Franz Love the #starwars reference. Sign of a true fan! #CMWorld

@rubainmanzoor

@Mr_McFly @Dictionarycom You don’t think I just throw things out there without checking, do you? ๐Ÿ™‚ #CMWorld

@mikemyers614

A6 Mix entertainment & education to make the most of opportunity to engage viewers. Sometimes you have to start with the story. #CMWorld

@jfouts

@Cisco career quiz is an excellent interactive content that is responsive #cmworld

@complexkickz

A6: I’ve seen audiences respond more to entertaining content, but it is not as helpful for the brand in gaining insights…#cmworld

@Luenly_

A6) This is dependent on the audience. As a broad response, ‘entertaining’ content seems to produce more interaction #CMWorld

@torriegundersen

A6: totally depends on the message. It would be inappropriate to entertain with a very serious message #CMWorld https://twitter.com/cmicontent/status/689501327613829123

@YesSharleen

@tracibrowne Many times, it’s the entertainment that brings them in but the education that makes them stay. (hey, that’s not bad) #CMWorld

@mikemyers614

A6. Definitely depends on the audience & your objectives. Results = content + context. #CMWorld

@JoshStAubin

A6. Yea, maybe this shouldn’t be an ‘either/or’ question. #CMWorld

@tedbauer2003

A6: It depends on your audience though. When in doubt, ask them. That’s being interactive. #CMWorld https://t.co/I45yX07SUx

@Mr_McFly

@tsledzik I’ve read very little. Something to look forward to research! #CMWorld

@rubainmanzoor

A6 #CMWorld I think audiences respond more to entertainment, but there are tons of examples of the two being combined.

@KimballSA

@CMIContent Personal informative content is more valuable than traditional content marketing. #cmworld

@complexkickz

@360_Immersive @illohifeoma @CMIContent @blab I’d agree. The opportunity for interaction during webinars. #CMWorld

@harrisonia

Q7: Interactive can mean expensive. What are some options to consider for DIY interactive content? #CMWorld

Well there you go! #Marketers, are you listening? #CMWorld https://twitter.com/tracibrowne/status/689502704327135233

@mikemyers614

@evergreencopy A6. Agreed! The target audiences I’m seeing respond well to #edutainment! “Let’s be Fun/smart!” ๐Ÿ™‚ #CMWorld #content #smm

@SFenthusiast

A6 A healthy balance of all of em. A little content research will help you know what they crave for #CMWorld

@deevapreneur

A6: “entertaining” has no place in some messaging like war, poverty, disease awareness. Know your goals. #CMWorld https://twitter.com/cmicontent/status/689501327613829123

@YesSharleen

Targeting bilingual Latinos mean tailoring use of language as well as content. No such thing as universal Spanish. #CMWorld

@alucciotto

@lindadessau have a good afternoon, Linda! #cmworld

@CMIContent

Best example #CMWorld https://twitter.com/chiefmartec/status/689501666303840258

@Sameerakkhan

A6. Simplest answer? Whatever is working for your brand based on legitimate things you’re tracking. #CMWorld

@tedbauer2003

#CX & #Social Folks – If you had to choose between #CMWorld or #SMMW16…which would you choose?

@jwsteiert

A7 you know, great content โ€” passive or interactive โ€” requires an investment, especially if you want to stand out #CMWorld

@chiefmartec

@mikemyers614 @Mr_McFly @Dictionarycom “Edutainment” is even in the @OED (as of 1997). #CMWorld

@MarciaRJohnston

@mikemyers614 back to the it depends on what they were looking for scenario…need something or discovering something #cmworld

@tracibrowne

A6. For marketing to ACTUALLY work, needs to be deeply in bed (ooh la la) with analytics. These ?s prove that. #CMWorld

@tedbauer2003

@CMIContent A6: Entertaining for the quick hit, educational for more “Evergreen” content. #CMWorld

@webby2001

@mikemyers614 @Mr_McFly You can’t call yourself a marketer these days if you can’t make up words. #CMWorld

@tsledzik

@Vruno a disagree(ment) without some (counter-point) rationale isn’t very helpful…. #CMWorld

@jgombita

A7: Partnering with a distribution partner or someone you don’t compete directly with can help keep things affordable. #CMWorld

@mikemyers614

@jwsteiert I’d pick #SMMW16, mostly because it’s so close! Practically in my backyard ๐Ÿ™‚ #cmworld

@TyrannosaurJen

A7 but there’s many helpful interactive content tools too (I have a favorite, naturally) cc: @ioninteractive #CMWorld https://t.co/T9uNjYdkFw

@chiefmartec

@tracibrowne have you married any brands that have done this successfully lately? #CmWorld

@CommunityElf

A7: interactive online quizzes where userโ€™s independent choices result in unique outcome. #cmworld

@complexkickz

A6: educational material doesn’t need to be “entertaining” but it does need to stir emotion as most content does. #cmworld

@Vruno

@ioninteractive Of course. Problem is… to most managers, that’s Buzzword City. Gotta make it real. #CMWorld

@tedbauer2003

See. #CMWorld https://twitter.com/MarciaRJohnston/status/689502994241433601

@mikemyers614

@tsledzik @mikemyers614 @Mr_McFly Pretty sure someone out there has a webinar on that. #cmworld

@TyrannosaurJen

A6: Aren’t there sites that let you build quizzes for free? #CMWorld Free is my favorite price! https://twitter.com/CMIContent/status/689502841598181376

@suddenlyfrugal

Um. Can we refrain from using automation-bots in the Twitter chat please? #CMWorld No shade but shade. ?

@jaydeipowell

@CMIContent am looking for answers for this question #CMWorld

@vivektweetsso

A7: DIY interactive content: Survey Monkey is free! #CMWorld

@SueBrady

@TyrannosaurJen @tsledzik @Mr_McFly Oh yes. If you find it, please don’t tell me. #CMWorld

@mikemyers614

@CMIContent It’s not expensive if you DIY it #CMWorld

@Luenly_

@CMIContent A7 – look at all of the aspects: the life of the content, potential engagement & the ways that it can be repurposed. #cmworld

@M2Franz

@tsledzik @mikemyers614 as someone who refers to themselves as a BRANDarchist, I agree ๐Ÿ˜€ #CMWorld

@Mr_McFly

A7. Why not reach out to consumers, or people struggling to become consumers? What would/did help them? #CMWorld

@tedbauer2003

A7: Any type of content that results in the userโ€™s participation is key. For example, “which friends character are you?” #cmworld

@complexkickz

Wow! That must be a HUGE challenge! #CMWorld https://twitter.com/alucciotto/status/689502899932495872

@suddenlyfrugal

@CMIContent A7: social engagement, explanatory images, it should have a purpose, use words like ultimate, amazing, cheat sheet #CMWorld

@Sameerakkhan

A7 Try free tools available on trial basis to get an exp. #CMWorld https://twitter.com/CMIContent/status/689502841598181376

@varunkr842

@jwsteiert I’m biased since I live here, but yeah – SD is pretty darn nice! #cmworld

@TyrannosaurJen

@CommunityElf OMG! Iโ€™m still single! #cmworld seriously, I have to think about thatโ€ฆam I?

@tracibrowne

A7. There are so many journeys to any product/service, so really the possibilities are ENDLESS here. #CMWorld

@tedbauer2003

A7. Maybe we need to bring back a focus on “story-making,” yes? http://bit.ly/1wvN6gZ #CMWorld

@tedbauer2003

alter the message/design slightly so not stale. But no need to reinvent the wheel. Xmas date won’t change #CMWorld https://twitter.com/communityelf/status/689501546040590337

@YesSharleen

A7: pools, quizzes, videos, GIFs #CMWorld https://twitter.com/cmicontent/status/689502841598181376

@LillyVanily

A7. Never go over your budget! Consider options that are cost effective but effective. Ex: #Twitterchats #CMWORLD https://t.co/O7LAf2GvVE

@Troy_Sandidge

@CMIContent it can be either. Both works. #CMWorld

@illohifeoma

@TyrannosaurJen Jen, you are the ground-shaking Marketsaurus! http://gph.is/18Sc6CE?tc=1 via @giphy #cmworld

@ideakid88

@suddenlyfrugal we think nearly everyone would agree! #cmworld

@CMIContent

@360_Immersive @cmicontent Do you still see usage of Google Hangouts? #CMWorld

@SueBrady

@chiefmartec I do find it interesting that #InboundMarketing was supposed to even the playing field. (part 1) #CMWorld

@howAaronsees_it

Both, but “Funny teachers rule” (from CMI & @FeldmanCreative 2 yrs ago) http://contentmarketinginstitute.com/2013/07/creating-content-thats-educational-unforgettable/ https://twitter.com/CMIContent/status/689501327613829123 #A6 #CMWorld

@marshallk

@jfouts *Blush* Thanks, Janet! You’re the best! You really up the Fun/smart here yourself! Darn fun genius you! lol! ๐Ÿ™‚ #CMWorld #content

@SFenthusiast

A7: Twitter has #TwitterPoll – but a well designed campaign could be worth the cost if ROI is justified! #CMWorld https://twitter.com/CMIContent/status/689502841598181376

@CommunityElf

@ideakid88 @giphy Hahaha, thank you! ๐Ÿ˜€ #cmworld

@TyrannosaurJen

A7: Intui Face is a great solution for front-end design without heavy coding! Saves a ton of $ #CMWorld #Interactive http://www.intuilab.com/

@LYFEMarketing

A7) There may be free tools, but make the most of your TIME investment by creating processes within your own workflow. #CMWorld

@Serious_Vanity

A7. GIF City, baby! #CMWorld

@tedbauer2003

Good to know I’m not the only one who feels this way ? #CMWorld https://twitter.com/CMIContent/status/689502841598181376

@rubainmanzoor

7. Haven’t used, but talked to @Jebbit (not a plug) – seems like an option, provides platform with integration, analytics, etc. #CMWorld

@tsledzik

You mean the #free part, right @CMIContent ? #CMWorld

@suddenlyfrugal

A7: I love #Twitter polls. They’re all the rage. โœŒ? #CMWorld

@jaydeipowell

@YesSharleen very true Sharleen! We like the way you think! #CMWorld

@CommunityElf

@chiefmartec But as the field has matured, it seems more challenging for the little guys to navigate it all. (part 2) #CMWorld

@howAaronsees_it

@CMIContent entertaining content is the most engaged content. #CMWorld

@illohifeoma

@Troy_Sandidge Do you measure the effectiveness of twitterchats? #CMWorld

@CrowdContent

A7) Another option for DIY interactive content tools is @questionpro. #CMWorld

@harrisonia

A7: You need to be creative 4 DIY interactive content. Use questions/surveys/polls your audience will respond to #cmworld

@Luenly_

A6. All about your audience. I prefer #Edutainment, though @mikemyers614 #cmworld https://twitter.com/SurveyGizmo/status/689502203774648320

@JamieEichenlaub

A7. A lot of the Qs today came down to this broader idea that marketers need to think a bit differently: http://bit.ly/1HhHx62 #CMWorld

@tedbauer2003

Good to know! @SurveyGizmo @CMIContent #CMWorld

@suddenlyfrugal

A7: Twitter polls are free #cmworld

@TajFirstBase

@tracibrowne Didn’t we all want to marry our favorite teachers (either gender) for their ability to entertain while educating? #cmworld

@MarciaRJohnston

@SueBrady @360_Immersive we’ve seen some of our friends use it. For next week’s #CMAD, many of the discussions will be on Google+ #cmworld

@CMIContent

oh yeah, especially true for the content creators. 27 versions later it’s BORING #CMWorld https://twitter.com/tedbauer2003/status/689503780602191872

@jfouts

@MarciaRJohnston @mikemyers614 @Dictionarycom @OED It’s also a 1990 album from Boogie Down Productions. #CMWorld https://t.co/8dBvwJlrmW

@Mr_McFly

@howAaronsees_it there is never a level playing field for long in a world of constant disruptive innovation ๐Ÿ™‚ #cmworld

@chiefmartec

@CMIContent @SueBrady @360_Immersive See you guys there! #cmworld

@TyrannosaurJen

The Moz Content Audits have been an absolute revelation this week! #cmworld

@Rachel_Ayre

@tracibrowne @longform ohhh!! We will have to check them out! Thanks for the suggestion! #CMWorld

@CommunityElf

A7. DIY can be anywhere if you think creatively about it. #CMWorld

@tedbauer2003

@CMIContent A7: best answer by @semrush #CMWorld https://twitter.com/semrush/status/689139193742626816

@Sameerakkhan

@MarciaRJohnston marry favorite teachers… make Adele your BFF. All the same, right Marcia? ๐Ÿ™‚ #cmworld

@CMIContent

Q8: Interactive content may take users off of our owned channels. Is this OK? How can we drive them back? #CMWorld

@rubainmanzoor @M2Franz Makes the troopers do this: http://gph.is/VxbsSv?tc=1 via @giphy #CMWorld

@ideakid88

@jfouts Hate the processes where 72 people have to sign off on anything. Totally rips purpose/organic away from it. #CMWorld

@tedbauer2003

@Mr_McFly @MarciaRJohnston @Dictionarycom @OED Of course it is. #CMWorld

@mikemyers614

7. I use whatever tools are available on the platform I’m using to reach out. I’m not a fan of sending people to different places. #CMWorld

@RailbirdJ

@tsledzik interesting. Examples? #CMWorld

@jgombita

A7) If it takes too much time to learn how to implement something plus the audience doesn’t respond, then it isn’t free at all. #cmworld

@Serious_Vanity

good point! MT @MarciaRJohnston: Didn’t we all want to marry our favorite teachers for their ability to entertain while educating? #cmworld

@tracibrowne

@jaydeipowell Also, everywhere else that human interaction is expected on Twitter/Social Media! #CMWorld http://ow.ly/XhjYr

@RocketGroup

@CMIContent @SueBrady @360_Immersive I definitely prefer @Blab to hangouts. So much easier for guest who aren’t geeky #CMWorld

@jfouts

A7: also ok to curate some of it from expert sites. Don’t have to create everything from scratch #CMWorld https://twitter.com/cmicontent/status/689502841598181376

@YesSharleen

A7 Interactive doesn’t have to mean Expensive just Genius #cmworld

@deevapreneur

@jfouts We do that bec. execs get so scared of “protecting the brand,” which is often a term they don’t understand. #CMWorld

@tedbauer2003

A8 marketing moves so fast these days that long-term asset ownership isn’t always as important as short-term effectiveness #CMWorld

@chiefmartec

A8 I think if you are looking for cheap you are probably not ready for the responsibility #cmworld

@tracibrowne

A7: #socialmedia is your friend. #CMWorld https://t.co/wlusXLkAkz

@Mr_McFly

@jaydeipowell Me too! #CMWorld

@torriegundersen

A8. Partnerships with complementary companies. Be like a mall of interactive options. #CMWorld

@jgombita

@CMIContent A7: Adding inexpensive (sometimes free) plugins to your website helps build interaction & site traffic. #CMWorld

@LYFEMarketing

A8. Drive ’em back with value. That’s what marketing is, yes? #CMWorld

@tedbauer2003

@CMIContent A8: if content is interactive, users will surely come back. In that case, use CTAs at proper places #CMWorld

@Sameerakkhan

A7 @CubeInnovationsโ€™s app is still in beta, but will provide lots of DIY interactive options for engaging users. Worth checking out #CMWorld

@KimballSA

A8: Knowing your audience is key. You’ll know what it takes to drive them back when you know what they’re coming for #cmworld

@complexkickz

A8: Can’t think of a reason why interactive tools can’t be on your own properties. Don’t build someone else’s house. #mixedmetaphor #CMWorld

@mikemyers614

@chiefmartec @CMIContent @ioninteractive love typeform #CMWorld

@illohifeoma

A8: I’m absolutely okay with that. We publish nonpaid bylines on media sites (w/out analytics transparency) & drive to our website. #cmworld

@pisarose

A8 Try to integrate them w/ your channel like Facebook doing #CMWorld https://twitter.com/CMIContent/status/689504358313000960

@varunkr842

A7: this Twitter chat is “interactive content.” How expensive was this to run??? #CMWorld https://twitter.com/cmicontent/status/689502841598181376

@YesSharleen

A8. ** Lights hair on fire, runs around screaming about RENT vs. OWN vs. BUY vs. LEASE, fires off series of e-mails ** #CMWorld

@tedbauer2003

True. But I do love to play with the toys, one of my bigger vices. #CMWorld https://twitter.com/Serious_Vanity/status/689504449677496320

@jfouts

@SueBrady @CMIContent Couldn’t agree more! #CMWorld

@garytaylorceo

A8: Use right html so link opens in new window, doesn’t leave yours. At least that’s how I handle things. #CMWorld https://twitter.com/CMIContent/status/689504358313000960

@suddenlyfrugal

A7. Webinars with Q&A + Social Media group chats #CMworld https://twitter.com/CMIContent/status/689502841598181376

@searchrook

This, right here, is an excellent point. #CMWorld https://twitter.com/YesSharleen/status/689504829303971840

@mikemyers614

@CMIContent A good visual medium will allows drive users back #cmworld

@complexkickz

A7) Any investment in time for valuable, response-worthy content is worthwhile. Test different platforms + formats #CMWorld

@Alvomedia1

A8 Twitter polls not scientific – therefore fun, but shouldn’t be used to make any decisions #cmworld

@tracibrowne

@SFenthusiast That’s brilliant news! I will be taking full advantage of that ๐Ÿ™‚ #CMWorld #Twitterpoll

@TajFirstBase

A8. Depends on your objectives. Control the flow – lead them where YOU want them. Determine the paths to get there & back. #CMWorld

@JoshStAubin

A8: While it may take you off of an owned channel it leads you to an earned RELATIONSHIP You.Want.That. #CMWorld https://t.co/clJXAZWQV3

@Mr_McFly

@CMIContent A8: That’s where the power of a solid brand really shines. If you are easy to remember, you won’t need to woo ppl back #cmworld

@whererusteve

A8) To keep users on your OWN channel, consider purchasing a good plugin/extension instead of going the free route. #CMWorld

@harrisonia

Agree. Plus as (former newspaper editor) @DavidEstok said at a @CPRSNational event: Free Costs Too Much! #CMWorld https://twitter.com/Serious_Vanity/status/689504449677496320

@jgombita

A8. Some of the coolest ideas you can get come from the easiest things: podcasts, Twitter chats, etc. #CMWorld

@tedbauer2003

@YesSharleen oh yea!!! #cmworld

@illohifeoma

@CMIContent A8: invest in those channels that are trusted & having your target audience. #CMWorld

@Sameerakkhan

@mikemyers614 @CMIContent but aren’t we always building or living in a house that will soon become someone else’s #cmworld

@complexkickz

@tedbauer2003 yes! #cmworld

@CMIContent

A8 Half (or a good proportion) of the CTAs should drive users back to supporting content on owned channels. #CMworld https://twitter.com/CMIContent/status/689504358313000960

@searchrook

@tedbauer2003 Yeah, that’s old school mindset don’t you think? #CMWorld

@jfouts

A8: As long as you’re creating content with value, your users will want to come back. Consistency is key. #CMWorld https://twitter.com/CMIContent/status/689504358313000960

@evergreencopy

A8 if branding & message are clear, its ok to send visitors off owned media. Be prepared with a follow up message to re-engage #cmworld

@M2Franz

@TajFirstBase Right on Tajah! Glad to help. ๐Ÿ™‚ #CMWorld #content #smm

@SFenthusiast

@complexkickz @CMIContent Hmmm. That’s deep, man. #CMWorld

@mikemyers614

A8: Taking users off your owned channels is OK, only if you have re-targeting codes in place to be able to reach the user again. #CMWorld

@LYFEMarketing

Yep. Love the idea of podcasts. #cmworld http://twitter.com/tedbauer2003/status/689505217801400320

@moveo

@evergreencopy I couldn’t have said it any better! #cmworld

@TajFirstBase

@ideakid88 Consider this, new friend: http://bit.ly/1CgLNl2 #CMWorld

@tedbauer2003

That was A8), of course #CMWorld @CMIContent

@elesscom

A8: Personally don’t like to lead a customer off of my channel #CMWorld

@SueBrady

Completely agree @Sameerakkhan A8: There should always be relevant CTAs on any content you produce! #CMWorld https://twitter.com/Sameerakkhan/status/689504722227625984

@HannahChapple

A8: A small popup on the same page can keep audiences attention on the owned media #CMWorld

@Luenly_

@tedbauer2003 When we used to be a web dev company I was the liaison for marketing. Protecting the designers? Job #1. #CMWorld

@jfouts

@M2Franz this is also where UTM tracking codes can help! #CMWorld

@CommunityElf

@jfouts I wish. It SHOULD be, but a lot of Boomers trying to hang on, pretending digital is ‘a fad…’ #CMWorld

@tedbauer2003

Create use cases that determine how people should be interacting w/ your channels. Does it match your expectations? Goals? #CMWorld

@JoshStAubin

@M2Franz @rubainmanzoor @giphy Small is powerful even in marketing lol! #CMWorld

@ideakid88

Following: #CMWorld

@Called2Connect

@jfouts @CMIContent @SueBrady @blab We haven’t used it (yet) but will check it out. Thanks for the rec! #CMWorld

@360_Immersive

We’ll spend the last few minutes asking @chiefmartec questions. Ask now! #CMWorld

@CMIContent

@moveo podcasts are great but can be to linear in conversation #CMWorld

@illohifeoma

A8 if a “rented presence” was bad you wouldn’t see any of the @youtube stars that have become so successful. #cmworld

@M2Franz

@360_Immersive @jfouts @SueBrady we know Joe Pulizzi is a fan of @blab! #cmworld

@CMIContent

Agreed. But, just like any other content, feel free to promote it on rented land. #CMWorld https://twitter.com/mikemyers614/status/689504810526048256

@JeremyBednarski

Hey Scott, what’s the hardest part of maintaining that great list of tech you curate? @chiefmartec #CMWorld

@mikemyers614

@JeremyBednarski Oh absolutely. #CMWorld

@mikemyers614

A8b A strong CTA at the end of interactive content can bring back them to own channel & if possible automate it #CMWorld

@varunkr842

@Luenly_ Thanks! #cmworld

@M2Franz

I see what you did there! #CMWorld https://twitter.com/YesSharleen/status/689504829303971840

@JeremyBednarski

@M2Franz great call! #CMWorld

@CommunityElf

Absolutely. It’s so much more engaging with a crowd. #CMWorld https://twitter.com/CMIContent/status/689505945978732545

@jfouts

A8) Create your own hub by making owned channels so valuable, the audience naturally returns there first. #CMWorld

@Serious_Vanity

@chiefmartec What do you see as marketing’s biggest evolution point in 2016? #CMWorld

@tedbauer2003

by far the categorization, @mikemyers614 โ€” so many marketing software products cross so many boundaries #cmworld

@chiefmartec

Thanks for a great chat! @CMIContent #cmworld

@TajFirstBase

@JoshStAubin Truth. This has Coggle map written all over it!#CMWorld

@CrowdContent

@chiefmartec Ah, I can see that. Thanks for doing it. Can you share a link? #CMWorld

@mikemyers614

A8: If you provide value, your audience will always come home to your website, social media platforms, etc. #cmworld

@ideakid88

@whererusteve @CMIContent strong branding is really important when you go off site. Any brand you can think of that does this well? #CmWorld

@CommunityElf

@jfouts “Hey, we have a Facebook page! We’re out here killing our goals!” ** Buries head in sand ** #CMWorld

@tedbauer2003

When you’re supposed to be doing homework, because #college, but you get distracted by the #CMWorld Twitter chat. Thanks, @CMIContent. ?

@jaydeipowell

@CommunityElf its kind of what we do ??#cmworld

@M2Franz

@CMIContent A8 Draw out your #influencer #ecosystem to capture as many of those far point as poss. Seeds msg. further outward #CMWorld #smm

@SFenthusiast

@tsledzik gotcha. Like KFC asking for an online service rating (from your last visit), in return for a free menu item. #CMWorld

@jgombita

A8) If ur doing ur job right, off link channels shouldn’t be a prob. You know at the end of the day your customers will come back #CMWorld

@rubainmanzoor

here’s current landscape http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/ new one for 2016 coming very soon! #CMWorld https://t.co/zjB8sdkAxb

@chiefmartec

A1-8. ** Runs around screaming about daily tasks instead of thinking of unique story of my brand/company ** #CMWorld

@tedbauer2003

A8: Come to think of it, interactive content has not steered me away from owned media ever. Their overall content is strong #CMWorld

@Luenly_

@jaydeipowell we’ll assume you needed a break ๐Ÿ™‚ #cmworld

@CMIContent

@jaydeipowell @CMIContent Okay, but you’d better get that homework done…your prof may be here, too. ๐Ÿ™‚ #CMWorld

@mikemyers614

Think local bakery or bbq: you may be able to get their cookies or sauce packaged at the store, but that doesn’t replace UX! #CMWorld

@Serious_Vanity

#CMWorld, find out who was Content Marketing World 2015โ€™s highest rated breakout session speaker! http://www.contentmarketingworld.com/andy-crestodina-big-news/

@CMIContent

Often it’s faster & better to use external resources. Our Web teams often lack the bandwidth compared to vendors @mikemyers614 #CMWorld

@elesscom

A8: would love to keep them on our own property but we’ve currently got structural limitations ? #CMWorld https://twitter.com/cmicontent/status/689504358313000960

@YesSharleen

If any of my newfound #CMWorld friends need content or marketing help, consider reaching out to me: http://bit.ly/HiringTedBauer #marketing

@tedbauer2003

@jaydeipowell @CMIContent this should count as extra credit! #CmWorld

@CommunityElf

I have a question for @CMIContent – can we start a new chat for old people who cannot keep up with this rapid feed ๐Ÿ˜‰ #cmworld

@tracibrowne

@JoshStAubin spot on #CMWorld

@illohifeoma

@chiefmartec speaking broadly, which tend to be the more savvy adopters of #martec – corporate marketers or agencies #CMWorld

@howAaronsees_it

@tracibrowne we prefer “seasoned” to “old” ๐Ÿ™‚ #cmworld

@CMIContent

Hear @chiefmartec at Intelligent Content Conference. Join us in Las Vegas! http://cmi.media/dbeo #CMWorld https://t.co/x7KBIfjKMr

@CMIContent

@elesscom Yep, totally agree. I was talking about where the content resides, not who creates it. #CMWorld

@mikemyers614

@illohifeoma Thanks!! #CMWorld

@JoshStAubin

in my experience, corporate marketers are now outpacing agencies in marketing tech innovation @howAaronsees_it #cmworld

@chiefmartec

@RailbirdJ @CMIContent @Reflog_18 HAHA! I already deemed this the greatest use of Twitters most awkward, markety feature! #CMWorld

@tsledzik

The synaesthete in me just got very excited at the layout here. ๐Ÿ™‚ #cmworld https://twitter.com/chiefmartec/status/689506539153977346

@Serious_Vanity

@chiefmartec Hi Scott, how did you become such a #marketing #genius? Just sayin’! ๐Ÿ™‚ cc: @CMIContent #CMWorld #content #smm

@SFenthusiast

@marshallk fyi @CBCSunday Dear Parents: Everything you need to know about your child’s university but don’t http://www.cbc.ca/1.3405550 #CMWorld

@jgombita

ha! @SFenthusiast if you substitute “genius” with “enthusiast”, more accurate, I was just born this way ๐Ÿ˜‰ #CMWorld

@chiefmartec

@tracibrowne @CMIContent THANK YOU, Traci! LOL Not as rapid as Bufferchat but WOW! #CMWorld

@harrisonia

Learn more about @chiefmartec on his website: http://chiefmartec.com #CMWorld

@CMIContent

Thanks for the great #CMWorld chat @CMIContent & @chiefmartec! It’s given us a lot to think about & new ideas to implement for clients!

@CommunityElf

remember to check out @CMIContent’s interactive content marketing assessment http://cmi.postclickmarketing.com/cmi-assessment/ #CMWorld https://t.co/A9QmBjN3iz

@chiefmartec

A6. Universal needs of audience:- Know X- Want to do Y- Need help with ZMake #content enjoyable! #CMWorld https://twitter.com/CMIContent/status/689501327613829123

@wilsonraj

@CMIContent @tracibrowne my old man is the “silver back gorilla” he’s brought in to close w/ his wisdom & experience #oldisnotbac #cmworld

@M2Franz

Next week, weโ€™re talking Agile marketing with #CMWorld chat regular @andreafryrear! http://cmi.media/twitterchats https://t.co/cZwxsky9dV

@CMIContent

@chiefmartec Awesome chat today! What do you think the biggest challenge is for #content marketers in 2016? #CMWorld

@Affinio

Awesome chat so a huge thanks to you all! May your Wednesday be beyond awesome! http://gph.is/1OomQfu?tc=1 via @giphy #cmworld

@ideakid88

@evergreencopy @howAaronsees_it clicks can be important to, if they help indicate who is paying attention. #cmworld

@Status1Media

@chiefmartec Thanks for your insights, Scott! #CMworld

@searchrook

Do you want to take your brand to the next level? http://www.slidegenius.com/blog/3-tips-to-consider-for-successful-trade-show-presentations/ #presentations #conference #CMWorld #contentmarketing #branding

@rickenrico

@chiefmartec Love it! Me too! en + thios = #enthusiasm! You’re THE MAN Scott! you + me = Bros forever! lol! ๐Ÿ™‚ #CMWorld #content #smm

@SFenthusiast

@ideakid88 BEYOND awesome? Wow! That’s setting the bar awfully high. ๐Ÿ™‚ #cmworld

@martinlieberman

#CMWorld Speaker Feature + Video: Andy Crestodina (Plus big news!) http://zpr.io/E7Ry

@BillAtBridge

@martinlieberman Not for someone like you Mr. Lieberman. #CMWorld

@ideakid88

@mikemyers614 We create the content & let WebDev / vendor = host site. I link to external site with summary content on my site #CMWorld

@elesscom

@B2BRandD agreed. if we don’t keep up, there’s not much point to us remaining in the room. game on. @chiefmartec #CMWorld

@howAaronsees_it

@ideakid88 Awwwwww … shucks. ๐Ÿ™‚ Enjoy your afternoon! #cmworld

@martinlieberman

@evergreencopy better than #hangry #cmworld

@M2Franz

@CMIContent @AndreaFryrear There’s a lot we can all learn from that chica. #cmworld

@M2Franz

@elesscom I think we’re saying the same…as long as your audience can find your content on your property (e.g. website) you win. #CMWorld

@mikemyers614

That’s me! Join me for an #agilemarketing chat via #CMWorld! https://twitter.com/CMIContent/status/689507667333656576

@AndreaFryrear

@TyrannosaurJen Ditto. 9/10 of my twitter follows are garbage these days, so #CMWorld chat is among my last “safe” places to connect. cheers

@tsledzik

@M2Franz ha! Too true. Catching it now before it gets that far. #CMWorld

@evergreencopy



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