LinkedIn and Content Marketing: A #CMWorld Chat with Bernie Borges

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LinkedIn is one of the popular social platforms for content marketers with 91% of B2B marketers and 71% of B2C marketers using it to distribute content. Bernie Borges was our guest at our recent Twitter chat to help us understand the ins and outs of LinkedIn for content marketing.Β 

Hear from Bernie Borges at Content Marketing World or join us at an upcomingΒ #CMWorld Twitter chat.

Q1: @LinkedIn was known as a place to find a job or employee for so long. How do you use it as a #contentmarketing platform now? #CMWorld

 

A1: I share lots of content that supports my brand using the 4-1-1 rule. #CMWorld

@bernieborges

 

@bernieborges We do too – @joepulizzi and @TPLDrew would be proud! #CMWorld

@CMIContent

 

A2: We enjoy interacting with groups on @LinkedIn like digital marketing and native advertising and of course, CMI! #CMWorld

@SimpleReach

 

@CMIContent @LinkedIn A1: We do a short all-staff each morning that ends with a quote. I share that quote (w/ image) on LinkedIn. #CMWorld

@gabbklein

 

I always aim to make @JoePulizzi and @TPLDrew proud! πŸ˜‰ #CMWorld

@bernieborges

 

A1: @LinkedIn is a good platform to experiment with paid content to a targeted audience. #CMWorld

@bernieborges

 

A1 LInkedIn is a great place to build your employer brand, and to build your #B2B community, through content #cmworld

@SFerika

 

@bernieborges @JoePulizzi @TPLDrew You and me both! #CMWorld

@cmcphillips

 

A1: LinkedIn has turned into a great platform for holding industry conversations. I check it daily to find & share quality content. #CMworld

@cate

 

A1: #LinkedIn is quickly becoming a great place to connect for B2B #brands. And you can still find a job/emp (how’d they do that?) #CMWorld

@mikemyers614

 

A1: We enjoy interacting with groups on @LinkedIn like digital marketing and native advertising and of course, CMI! #CMWorld

@SimpleReach

 

@templestark @LinkedIn πŸ™‚ Nice! Use the #CMWorld hashtag for the chat! We hope you’ll stick around.

@CMIContent

 

A1: I share content from people I want to build trust with. Always leave thoughtful comments. You? #CMWorld

@bernieborges

 

A1. Makes me realize I need to use @LinkedIn more though I do like sharing content with my network and in pro groups #cmworld

@vegecomgirl

 

@bernieborges maybe your #CMWorld chat will cheer up us grumpy England #WorldCup fans…

@shhh

 

A1: You can get into very meaningful conversations around your content topics in Linkedin groups. #cmworld

@billcush

 

A1 LI is a great B2B community building platform as well as fantastic for learning (& teaching) #CMWorld

@webber_karen

 

A1: To use @LinkedIn effectively for content marketing requires daily use. Like brushing your teeth. πŸ˜‰ #CMWorld

@bernieborges

 

A1: LinkedIn is a great platform for building both your personal brand as well as supporting company brand #cmworld

@RtMixMktg

 

@ankit1989 Hello! We are talking @LinkedIn and #contentmarketing with @bernieborges. Great to see you! #CMWorld

@CMIContent

 

@CMIContent @bernieborges So you don’t leave it to read it later… You have to take time to go through and react in real time? #cmworld

@NenadSenic

 

@KyleAkerman Great, Kyle! Walking to work and monitoring #cmworld chat on phone πŸ™‚ How are you?

@carmenhill

 

A1: We use #LinkedIn to share company updates, industry news, and to connect with potential leads #CMWorld

@PMItv

 

Anyone else have success w/ this? MT @bernieborges LinkedIn is a good platform to experiment w/ paid content to a targeted audience #CMWorld

@Erin_E_Palmer

 

Q2: With @LinkedInPulse and #LI Influencers, how have they brought #contentmarketing to the forefront on this channel? #CMWorld

 

@CMIContent @GoGetterVette @LinkedIn It’s THE soc media platform where people are necessarily thinking abt work – good for B2B opps #CMWorld

@atxcopywriter

 

@NenadSenic @bernieborges Yes – I personally set aside time each day so I can react in real time (as best I can). #CMWorld

@cmcphillips

 

@CMIContent ditto! This time next week, I’ll be starting my first day at the new job, as head of content & social at Anaplan! #cmworld

@SFerika

 

A2: Pulse and #LI Influencers have created a content hub too rich too ignore. #CMWorld

@bernieborges

 

.@RtMixMktg definitely agree but have to admit sometimes I find it a difficult balance to strike #CMWorld

@KDADouglas

 

@bernieborges What’s your bare minimum daily recommendation for the time-strapped or unconvinced? #cmworld

@lindadessau

 

A1: By promoting your brand content from your personal account, it’s not always coming from “the logo” #cmworld

@billcush

 

@SFerika Way to go! #cmworld

@lindadessau

 

@lindadessau at least 10 minutes per day on @LinkedIn. #CMWorld

@bernieborges

 

@CMIContent @SFerika @RtMixMktg @lindadessau. Afternoon (almost evening here in the UK) πŸ˜‰ #CMWorld

@marie_cooper

 

#cmworld twitterchat official drink in my house http://t.co/Bt9iuzByrK

@NenadSenic

 

@SFerika Yes! So exciting!! #CMWorld

@CMIContent

 

A2: I source content from @LinkedIn Pulse at least once a day. Especially posts from that orange guy. πŸ˜‰ #CMWorld

@bernieborges

 

A2. Influencers give you “direct” access to the source for shareable/curated content! Using that contact helps in knowledge sharing #cmworld

@vegecomgirl

 

@lindadessau Thank you! Super excited πŸ™‚ Already starting to research global content resources… #cmworld

@SFerika

 

@Erin_E_Palmer @bernieborges Yes, we reach financial advisors pretty efficiently on #LinkedIn #CMWorld

@mikemyers614

 

@billcush It makes it much more authentic. People want to connect with people, not just “the logo”. #CMWorld

@JoshStAubin

 

@CMIContent @LinkedIn @bernieborges Ohh very informative topic #CMworld

@ankit1989

 

@bernieborges And what specific tasks in those 10 daily minutes on LinkedIn? #cmworld

@lindadessau

 

Yes, it’s not always easy! @KDADouglas definitely agree but have to admit sometimes I find it a difficult balance to strike #CMWorld

@RtMixMktg

 

A2: Following @LinkedIn influencers like @JoePulizzi provides opportunity to engage in conversations like a blog does w comments. #CMWorld

@bernieborges

 

@bernieborges @TPLDrew You make it look natural my friend #CMWorld

@JoePulizzi

 

@webber_karen @bernieborges Awesome! Keep me informed, please! I am very interested. #CMWorld

@Erin_E_Palmer

 

Hi @michelelinn @lindadessau read articles posted by your network and influencers. Engage with thoughtful comments. #CMWorld

@bernieborges

 

Very true @JoshStAubin on Twitter, I am much more likely to follow actual person than brand logo’ed account. #CMWorld

@billcush

 

W/ @LinkedInPulse, #LI Influencers LI did a great job of sourcing high quality content & aligning it with influencer goals #cmworld

@RtMixMktg

 

A2. There is a downside too. LI has opened the floodgates of thinly veiled sales material. #cmworld

@wittlake

 

@carmenhill Doing well! I’m excited to learn LI content tips today. #CMWorld

@KyleAkerman

 

A2: I access Pulse content from my mobile while I’m traveling, at Starbucks, etc.. #CMWorld

@bernieborges

 

@cmcphillips @NenadSenic @bernieborges I find that part very difficult. Important for comments to be more valuable, but hard #CMWorld

@atxcopywriter

 

Q3: Do you have better luck with original content on @LinkedIn, or by using it as a channel to share existing content? #CMWorld

 

@wittlake Wasn’t that floodgate alwys kinda open?? the trickle is now more of a flow now πŸ˜‰ #CMWorld

@lttlewys

 

@billcush Exactly. We’re skeptical of brands. It’s easier to trust and connect with people. #CMWorld

@JoshStAubin

 

Yes, and that applies to much CM right now MT @wittlake A2. LI has opened the floodgates of thinly veiled sales material. #cmworld

@RtMixMktg

 

@SFerika @CMIContent Congrats on the new job! See, it always makes sense to be open to opps! Carpe diem, baby! #CMWorld

@SusynEliseDuris

 

@wittlake yeah, not good: highlights the huge difference between marketing content and content marketing. #CMWorld

@shhh

 

A2: It’s clear @LinkedIn understands value of conversations they foster. Connecting is good but conversations move us forward. #CMworld

@cate

 

@Erin_E_Palmer @bernieborges I’m not sure I know which content on their is “paid content” #CMWorld

@atxcopywriter

 

@lttlewys waving right back atcha. #CMWorld

@SusynEliseDuris

 

A2 pulse and influencer content is great the vast majority of times – reliable source of stuff relevant/useful to me #CMWorld

@webber_karen

 

@CMIContent A2: @DaveKerpen is the man to read and follow on @LinkedInPulse. He’s a perfect example of utilizing this channel. #CMWorld

@MUmar_Khan

 

@CMIContent I’m such a dork that I’ve already started lining up demos and doing research… πŸ˜‰ #cmworld

@SFerika

 

@SFerika Congrats on the new gig! Will you bring in sweets on your first day? πŸ™‚ #CMWorld

@KyleAkerman

 

A3: I experiment with both, but I would say that original content performs better. #CMWorld

@bernieborges

 

A3. I have only ever used it to share content but would love to know others’ experiences with publishing content. Effective? #cmworld

@michelelinn

 

A3: It is good to contribute both. We share our own content as well as comment on @LinkedIn’s posts. #CMWorld

@SimpleReach

 

A3: I often share content from people in my network. I learn from it and show them @LinkedIn love. #CMWorld

@bernieborges

 

@CMIContent @LinkedInPulse A2: People now think of it as a go-to resource for valuable business content #CMWorld

@atxcopywriter

 

Publishing posts on LinkedIn has helped turn it into a valuable content marketing platform. Esp for original content. #cmworld

@ardath421

 

A3: We use #LinkedIn to aggregate info our audience appreciates but doesn’t have time to collect. You know, #contentmarketing #CMWorld

@mikemyers614

 

@SFerika No surprise there! We have those free tech guides if you need any help getting started…@michelelinn could help too. #CMWorld

@CMIContent

 

A3: Long-form or evergreen content seems to work best for us #CMWorld #LinkedIn

@PMItv

 

Q3: Sharing content is more powerful I think. Original content still for the “celebrity” poster. #CMWorld

@billcush

 

@CMIContent @LinkedInPulse A2b – And I see more engagement on the content there than anywhere else #CMWorld

@atxcopywriter

 

Hi @michelelinn, publishing content is definitely worth trying. It’s like a blog with a built in audience. #CMWorld

@bernieborges

 

@Erin_E_Palmer I haven’t. But as @bernieborges noted, has to be very targeted. #cmworld

@SusynEliseDuris

 

@michelelinn Same here! Something for me to consider in trying to share my own, but how do you grow the reach on @LinkedIn? #cmworld

@vegecomgirl

 

A3. The trend seems to be moving towards “syndication.” Seeing more and “reposting” on LI. #cmworld

@wittlake

 

A3: Only to share but try to add a POV to give some incremental value to my network #cmworld

@angusmacaulay

 

@SusynEliseDuris Exactly! I think you find something amazing precisely b/c you aren’t looking but are open to what comes up. #cmworld

@SFerika

 

Q3: …even though #LI has opened the flood gate to writing blog posts. #CMWorld

@billcush

 

A3: Whether original or curated content, images are important to catch attention in the newsfeed. #CMWorld

@bernieborges

 

@michelelinn @bernieborges @LinkedIn I had a similar thought: “this is true of just too, too many things” #CMWorld

@atxcopywriter

 

For min. 10 min/day, read articles posted on @LinkedIn by your network and influencers, then add thoughtful comments @bernieborges #cmworld

@lindadessau

 

@CMIContent @michelelinn I will definitely be pinging you guys/the site as I settle in. #cmworld

@SFerika

 

@SFerika I am impressed! Let me know ifΒ  I can help in ANY way! @CMIContent #cmworld

@michelelinn

 

@billcush It’s great for those without their own blog to get their feet wet with a built-in audience. #CMWorld

@cmcphillips

 

@KDADouglas @RtMixMktg Easier when your personal brand is your company brand. Freelancing FTW πŸ™‚ #CMWorld

@atxcopywriter

 

A4 I think they both have advantages in helping to establish thought leadership. #CMWorld

@JoshStAubin

 

A3 – What I’ve observed on my own as well as others, original is best but repurposed works well, too. #cmworld

@SusynEliseDuris

 

@atxcopywriter I agree, it can be difficult to write a meaningful comment on the fly – I usually need time to reflect (introvert!) #cmworld

@lindadessau

 

@CMIContent A3: You can’t expect positive ROI from @LinkedIn at start, try to participate on others content and engage with them. #CMWorld

@MUmar_Khan

 

@michelelinn thank you and I will definitely take you up on that πŸ™‚ @CMIContent #cmworld

@SFerika

 

@bernieborges Thanks, Bernie. I should try this out myself with a mix of original and repurposed content. #cmworld

@michelelinn

 

@cmcphillips Quite true. #CMWorld

@billcush

 

A3: original content shows effort. Simple shares, not so much. At least add a POV. #cmworld

@angusmacaulay

 

@vegecomgirl @michelelinn I worry that writing an original article for LinkedIn could make me miss traffic potential to my own site #CMWorld

@Erin_E_Palmer

 

@MUmar_Khan Definitely something important to remember! #CMWorld

@CMIContent

 

A3 the challenge is going to be deciding where to publish 1st– LinkedIn or your owned property #CMworld

@SFerika

 

A3: I don’t find that my audience pays much attention to whether it is curated or original, they just want QUALITY content. #CMworld

@cate

 

Agree. Incremental Value is key. @angusmacaulay A3: Only to share but try to add a POV to give some incremental value to my network #cmworld

@TriciaWags

 

A3 @angusmacaulay if you share content that’s relevant to me, I appreciate that. #CMWorld

@bernieborges

 

@vegecomgirl I think you would need a very specific goal in mind and then craft your CTA to support that #cmworld

@michelelinn

 

Q4: Do you use @LinkedIn and its #contentmarketing capabilities more for yourself or for your company? How? #CMWorld

 

@lindadessau @bernieborges I think group interaction can be really important – good opp for connections you wouldn’t otherwise make #CMWorld

@atxcopywriter

 

I’ve seen people post shorter excerpts on LinkedIn, which seems to favor shorter posts, then full version on own site. #cmworld

@lindadessau

 

A4: My personal brand and my company brand are integrated, so both. I post content to my profile and our company page. #CMWorld

@bernieborges

 

@CMIContent @wittlake yes — we keep original content on our sites and repurpose it for a LinkedIn audience. #CMWorld

@shhh

 

A3 to share existing content but this may change with intro of #LinkedIn blogs u can now apply for http://ow.ly/yoIRu #CMWorld

@KDADouglas

 

@Erin_E_Palmer It helps expand your reach. Don’t think of it as competition, think of it as syndication. @vegecomgirl @michelelinn #CMWorld

@JoshStAubin

 

@CMIContent Exactly!! I discovered it recently while working on the reputation management client. #CMWorld

@MUmar_Khan

 

@Erin_E_Palmer @michelelinn In essence, couldn’t you turn that original LinkedIn post into curated content for your site? #cmworld

@vegecomgirl

 

@lindadessau That’s interesting! #CMWorld

@CMIContent

 

@JoshStAubin @Erin_E_Palmer @michelelinn I agree with you Josh! TY. #cmworld

@vegecomgirl

 

@wittlake Isn’t all content marketing about building brands in the hopes of future sales? It’s a complicated, fuzzy line #CMWorld

@atxcopywriter

 

A4: Company pages on @LinkedIn are like a website, albeit on rented land. Yet valuable. http://www.findandconvert.com/2014/04/6-linkedin-b2b-company-pages-rock/ #CMWorld

@bernieborges

 

A3 …the exception 4 me is real-time discussion in groups #CMWorld

@KDADouglas

 

@CMIContent Yes, seems like a great combination and good use of time/resources. #cmworld

@lindadessau

 

Β β€œWhether original or curated content, images are important to catch attention in the newsfeed.” – @bernieborges #CMWorld via @CMIContent

@BlaineGravitt

 

@michelelinn And I would think trying to find your target on #LI could be different than your site. Good points you make. #cmworld

@vegecomgirl

 

A4: I frequently sponsor posts through our company page to a narrowly targeted audience. #CMWorld

@bernieborges

 

A4 have been using it more for my clients than for myself. Have seen great reach/engagement w/them sharing content #cmworld

@SFerika

 

@JoshStAubin @vegecomgirl @michelelinn Good point. Thanks, Josh and Carmella! #CMWorld

@Erin_E_Palmer

 

@vegecomgirl @Erin_E_Palmer @michelelinn We took a LI post from @joepulizzi and turned it into a Slideshare Worked great! #cmworld

@michelelinn

 

A4: Have to admit I don’t use #LinkedIn personally as much as I probably should. #CMWorld

@mikemyers614

 

A4: I sometimes send content links privately to people in my network with a personal note. Sometimes through InMail too. #CMWorld

@bernieborges

 

A4: More for myself, but indirectly tied to my work. Content I share on #LI is related to my work. No pics of sandwiches #CMWorld

@billcush

 

@Erin_E_Palmer Absolutely! That’s why we come to chat, right? @vegecomgirl @michelelinn #CMWorld

@JoshStAubin

 

@CMIContent For self. Have always felt @LinkedIn could massively improve navigation though. Doesn’t seem too intuitive #cmworld

@salmajafri

 

Very true. MT @bernieborges: A4: Company pg on LI is like website, albeit on rented land. Yet valuable. http://www.findandconvert.com/2014/04/6-linkedin-b2b-company-pages-rock/ #CMWorld

@SusynEliseDuris

 

Can you explain? @vegecomgirl: I think trying to find your target on #LI could be different than your site. #cmworld

@michelelinn

 

@cmcphillips @bernieborges I’m one of those weirdos that’s still resistant to reading content on mobile devices #notnormal #CMWorld

@atxcopywriter

 

A4: I do it for my company (content agency) to share our content and curated content w/my network #cmworld

@angusmacaulay

 

A4: InMail is the new “cold call.” Be honest. You’ve tried it. πŸ˜‰ #CMWorld

@bernieborges

 

@bernieborges Do you find the bookmarklet helpful for that, if you’re at your desk? #cmworld

@lindadessau

 

@mikemyers614 I didn’t until @CMIContent, and now it rivals twitter on where I like to dedicate time. #CMWorld

@cmcphillips

 

@JoshStAubin @Erin_E_Palmer @michelelinn A great way to network and share ideas #cmworld

@vegecomgirl

 

A4 Both, as they’re integrated. Although I’m not afraid to show more personality when posting to personal profile #CMWorld

@webber_karen

 

@JoshStAubin Yes, thanks, Josh! #cmworld

@michelelinn

 

@cmcphillips @CMIContent Really? Interesting. #CMWorld

@mikemyers614

 

Me too, @michelelinn. Isn’t publishing original content on LinkedIn an example of using rented space? #CMWorld

@shhh

 

@Erin_E_Palmer @bernieborges There* Gross, I hate making errors like that #CMWorld

@atxcopywriter

 

A4: Everyone’s in marketing. Integrate the employee with the brand on @LinkedIn. #CMWorld

@bernieborges

 

@atxcopywriter True, but the thinly veiled sales pitch isn’t what I want in my stream on LI. #cmworld

@wittlake

 

It’s important that your LinkedIn profile isn’t 100% promotional for your job. There has to be some YOU in there too. #CMWorld

@Erin_E_Palmer

 

@cmcphillips Do you spend time on there for @cmicontent, personal or both? Just curious πŸ™‚ #cmworld

@michelelinn

 

@michelelinn With your site, you may have a specific target audience already set. Should it be the same for #LI? #cmworld

@vegecomgirl

 

@michelelinn You can tell that I don’t use #LI much πŸ™‚ #cmworld

@vegecomgirl

 

@michelelinn @vegecomgirl @JoePulizzi Ooh, LOVE that idea! #CMWorld

@Erin_E_Palmer

 

@angusmacaulay And how was that for you to receive? #cmworld

@lindadessau

 

@michelelinn Nothing like being direct! But remember, it isn’t just for job searchers anymore… πŸ˜‰ @cmcphillips @cmicontent #cmworld

@wittlake

 

@shhh I think so, but I think a mix of rented and owned can work well. You? #cmworld

@michelelinn

 

A4: I think using LinkedIn for original content is an effective addition to a “be everywhere” strategy. It’s rented but effective #cmworld

@RtMixMktg

 

I have seen many companies not use their Company Pg well. It is a great piece of real estate to use #content to build trust, help. #cmworld

@SusynEliseDuris

 

A4: If you’re going to send an InMail, personalize the heck out of it to break through the clutter. #CMWorld

@bernieborges

 

@billcush That’s my impression. Are people that aren’t already high-profile influencers publishing original content on LI? #CMWorld

@atxcopywriter

 

Q5: What are benefits of @LinkedIn groups vs. @LinkedIn business pages for content marketing & engagement? #CMWorld

 

@CMIContent A4: @LinkedIn can be use for both. But I prefer to use for myself in a way that simultaneously benefits my company. #CMWorld

@MUmar_Khan

 

@michelelinn Both! But probably more for CMI. But I’ve tried to amp up personal, just for growth, not for a job search. #CMWorld

@cmcphillips

 

@vegecomgirl I the audience would be the same, but maybe there are reasons? I don’t use LinkedIn as much as I should, either! #cmworld

@michelelinn

 

A5: @LinkedIn groups are more about a movement. Like @CMIContent group. Company pages are more focused on a product or service. #CMWorld

@bernieborges

 

Is LI used more via mobile than desktop like other social media? Anyone knows? #cmworld

@NenadSenic

 

@atxcopywriter Hahaha, me too! Typing so fast to try to keep up with everything makes it hard not to end up with typos. πŸ™‚ #CMWorld

@Erin_E_Palmer

 

Good point, @JoshStAubin. Building credibility across platforms increases quality of traffic to site. @Erin_E_Palmer @vegecomgirl #CMWorld

@TriciaWags

 

@angusmacaulay Always a good plan in social media. Don’t just share something with automatic line it fills in, add something #CMWorld

@atxcopywriter

 

@bernieborges @LinkedIn This is harder/more dangerous the larger the org, don’t you think? Not everyuone is truly in #marketing #CMWorld

@mikemyers614

 

@bernieborges Absolutely agree. I have seen an uptick of “buy from me” though without even attempting to dev a relationship. #cmworld

@SusynEliseDuris

 

@CMIContent A5. LinkedIn groups are an audience someone else has built, be careful that you don’t abuse the ability to post. #cmworld

@wittlake

 

@TriciaWags absolutely. Conversations are the keystone to a relationship. #CMWorld

@cate

 

@wittlake @cmcphillips Ha! A job search NEVER even crossed my mind (honestly). I was thinking about personal branding #cmworld

@michelelinn

 

A5: Groups can be very conversational. Good for P2P engagement. #CMWorld

@bernieborges

 

@wittlake So true – you can be blacklisted across ALL groups if one finds you’ve crossed the line. #cmworld

@lindadessau

 

@atxcopywriter Yes. ton’s of people. The reason I know that is because I have published two articles and I’m no Guy Kawasaki #CMWorld

@billcush

 

A5: Company pages are good for sharing blog and @Slideshare content. #CMWorld

@bernieborges

 

@michelelinn @wittlake And I wouldn’t even say “branding.” More about growth and building relationships. #CMWorld

@cmcphillips

 

@lindadessau I am not a fast thinker, which has become much more inconvenient in recent years as everything seems moves much faster #CMWorld

@atxcopywriter

 

@CMIContent A5: @LinkedIn groups helps you to establish your own name in the circle and it’s great for building relations. #CMWorld

@MUmar_Khan

 

A4 definitely more for me but I try to post things which are relevant to my professional role also, Twitter I’m more free #CMWorld

@KDADouglas

 

@mikemyers614 @bernieborges I think marketing can provide some suggestions for their employees on how to use LinkedIn #cmworld

@michelelinn

 

A5: Experiment with sponsored company page posts. Use very narrow targeting. #CMWorld

@bernieborges

 

@michelelinn sure: say, if your site doesn’t accommodate comments, LI is a good place to repurpose to facilitate a discussion. #CMWorld

@shhh

 

@TriciaWags Exactly. More people being exposed to what you say increases your influence. Win, win. @Erin_E_Palmer @vegecomgirl #CMWorld

@JoshStAubin

 

@MikeStrongArm Ask us after our #CMWorld twitter chat! Ends in 30 min. πŸ™‚

@CMIContent

 

A5: #LinkedIn business pages are more about the company & who you are. Groups are about a conversation w/o overtly selling. #CMWorld

@PMItv

 

I should add, LinkedIn is practically my homepage. I often have 3 LinkedIn tabs open at once. #cmworld

@wittlake

 

A5: Always frustrating when @LinkedIn group devolves into sales pitches because managers haven’t set & upheld rules of engagement. #CMworld

@cate

 

A5 – LI group is an online community. You need to start/build convo at page and then migrate. Just like you would with website. #cmworld

@SusynEliseDuris

 

A5: A successful group is more P2P than most company pages. Better for offline engagement potential. #CMWorld

@bernieborges

 

@cate @LinkedIn We’ve worked really hard with our CMI LI group to moderate and make sure it’s all useful and engaging. #CMWorld

@CMIContent

 

@atxcopywriter Yes, I hear you! #CMWorld

@lindadessau

 

@michelelinn @bernieborges Ah, the guided tour. That makes sense to me. #CMWorld

@mikemyers614

 

A5 I’ve been seeing a lot more folks using LI groups as a content distribution ch, & not engaging w/others as much #cmworld

@SFerika

 

@cate @LinkedIn …and we’re happy to move links to the promotions tab rather than delete. #CMWorld

@CMIContent

 

Has anyone faced LinkedIn paranoia from current employers? I’ve heard some pretty funny stories. #CMWorld

@Erin_E_Palmer

 

@cmcphillips That makes sense. Just something else I can learn from you πŸ™‚ #cmworld

@michelelinn

 

You truly have and it makes a difference. It turns the group into a place where quality convos can be held! @CMIContent @LinkedIn #CMworld

@cate

 

@CMIContent @LinkedIn A5 Groups for beneficial for that sector where as Business pages focuses only on Company’s activities #CMWorld

@ankit1989

 

Rule: Write what you know. What you know = what you sell. Keeping sales out can be an act of will power. @wittlake @atxcopywriter #CMWorld

@TriciaWags

 

@shhh It can also be a good place to possibly find people outside of your regular audience #cmworld

@michelelinn

 

A5: LinkedIn Groups can be very good but can also be flawed. Sometimes self-serving, poor moderation and spammy #cmworld

@RtMixMktg

 

A5 I avoid those groups. @RtMixMktg #CMWorld

@bernieborges

 

@TriciaWags Agree. I’d add this litmus test: is what you publish helpful to someone that doesn’t buy from you? #cmworld

@wittlake

 

@cate Yes. I think “relationship” is sometimes overlooked, particularly in original content development. #CMWorld

@TriciaWags

 

Q6: What are some “right ways” to share content within @LinkedIn groups? Wrong ways? #CMWorld

 

@bernieborges Yes! A bunch of employees w/ 500+ connections can greatly expand the reach of brand content on @LinkedIn #CMWorld

@KyleAkerman

 

A6: Wrong way: “check out my blog post about x, y, z.” #LinkedInFail #CMWorld

@bernieborges

 

@RakshitaKapoor But there are numerous travel blog’s already aired on virtual world…What to do for attract readers? #CMWorld

@ankit1989

 

A5: LI Groups are all about conversations around topics (multi-way). Pages are still one way broadcast (with comments). #CMWorld

@billcush

 

@bernieborges I’ve tried it for getting in touch with potential sources, less for potential clients – haven’t had a ton of success #CMWorld

@atxcopywriter

 

A6: One right way to share content in LI group – as a response to an ongoing topic. #cmworld

@lindadessau

 

@michelelinn totally! As long as you treat the platform as a place to have a conversation, not a broadcasting pulpit. #CMWorld

@shhh

 

A6: Wrong way: only show up to the group when you have self serving content to post. #LinkedInFail #CMWorld

@bernieborges

 

@KyleAkerman @bernieborges @LinkedIn We’ve also learned from experience that engaged employees help in LI search as well. #CMWorld

@CMIContent

 

I like this >> @wittlake I’d add this litmus test: is what you publish helpful to someone that doesn’t buy from you? #cmworld

@michelelinn

 

A6 – I still see people post content. That’s it. I don’t know if it’s theirs or not or why I should ck it out. Give me something. #cmworld

@SusynEliseDuris

 

A6: Right way: Post more of other people’s content in groups than your own content. #CMWorld

@bernieborges

 

A6 if you are sharing your content in a group, make sure you are engaging w/other people’s content there too #reciprocity #CMWorld

@SFerika

 

@CMIContent Maybe you could create guidelines for LI group managers who aren’t as active/well versed as you? πŸ˜‰ #ContentIdeas #CMworld

@cate

 

A6: Right way: “What do you think about this topic? I disagree, and here’s why.” Share a Link. Facilitate the discussion #CMWorld

@billcush

 

A6 don’t keep sharing the same piece of content in a LinkedIn group; once is enough! πŸ™‚ #CMWorld

@SFerika

 

@Erin_E_Palmer Agree with this, but also think it less true on LinkedIn than other platforms like Twitter or Facebook #CMWorld

@atxcopywriter

 

A6: Right way- add to the conversation, even if it is an alternate opinion. Be respectful and give examples when possible. #CMWorld

@Erin_E_Palmer

 

A6: Right way: Start a conversation about content you’re posting. Offer a thoughtful insight from the content. #CMWorld

@bernieborges

 

@cate @CMIContent Love that idea! #cmworld

@lindadessau

 

@bernieborges It goes back to the 4-1-1 approach that you mentioned πŸ™‚ #cmworld

@michelelinn

 

@cate Great idea! We’ll talk to our team about that. πŸ™‚ #CMWorld

@CMIContent

 

A5: @LinkedIn groups allow you to reach very targeted segments for engagement while bus pages allow you to promote and recruit #cmworld

@CyrilBarranta

 

A6: Right way: give people shout outs re their content. #CMWorld

@bernieborges

 

@TriciaWags very true. It’s easy to get so wrapped up in the details that we can forget the big picture of the relationship. #CMWorld

@cate

 

A6: Right way: Rarely should it be directly about your stuff. The content should be at a higher level around the topic #CMWorld

@billcush

 

@bernieborges Yeah, but what if you’re one of dozens giving shout out to the same person? Seen that too. #cmworld

@NenadSenic

 

@SFerika Engaging helps amplify your own message and promotes deeper conversation. Sharing is caring. #CMWorld

@JoshStAubin

 

A6: Right way: Become a trusted source of content on your topic through consistent posting of relevant content. #CMWorld

@bernieborges

 

A6 if you “don’t have time” to engage w/others in a LInkedIn group, you probably need to reconsider using LI groups for content #cmworld

@SFerika

 

@bernieborges I do that naturally on my LI profile, but I often neglect to visit my groups and do the same thing. #cmworld

@lindadessau

 

A6: In LI Groups, start by engaging on other’s content, then share something non-self-promotional, then decide from there #cmworld

@RtMixMktg

 

@cmcphillips >> Anything you want to take on? πŸ™‚ @cate Guidelines for LI group managers who aren’t as active/well versed as you? #CMworld

@michelelinn

 

@CMIContent A6: Make sure you already have some presence in the group. Remember, engage with others before sharing your piece. #CMWorld

@MUmar_Khan

 

A6: You’re not alone. We get busy. @lindadessau #CMWorld

@bernieborges

 

@bernieborges I feel the same way about invitiations to connect from people I haven’t met in person -give me something to work with #CMWorld

@atxcopywriter

 

A6 Right ways – ff we’re having a disc in LI group and you add content approp for disc and why it is approp, that is helpful. #cmworld

@SusynEliseDuris

 

@SFerika Yes! And reevaluate your need to be in 25 groups. Focus on where you get the most benefit and where you are valued. #CMWorld

@cmcphillips

 

@SFerika So true! For me I think it’s a matter of paring down (AGAIN) so I’m really focused on key groups. #cmworld

@lindadessau

 

@cmcphillips Great minds think alike, my friend πŸ™‚ #cmworld

@lindadessau

 

@CMIContent @LinkedIn A5: I think pages are harder to get off the ground, unless you brand is already established… #CMWorld

@atxcopywriter

 

@michelelinn @cmcphillips haha, hope I’m not accidentally adding extra work to anyone’s plate! πŸ˜‰ @CMIContent #CMWorld

@cate

 

@michelelinn @cate Of course! #CMWorld

@cmcphillips

 

A6: Wrong: here’s detail on what we’re selling; oh, and some content. That’s not an asset; that’s an afterthought. #CMWorld @bernieborges

@shhh

 

@CMIContent @LinkedIn A5b) Whereas Groups are something you can start benefitting from day one if you put the time/effort in #CMWorld

@atxcopywriter

 

I’m learning so much from @bernieborges et al during #cmworld today! Yeah, I need to use #LinkedIn way more. #cmworld

@vegecomgirl

 

@lindadessau @cmcphillips I think it’s only realistic to be truly engaged w/a few LI groups #cmworld

@SFerika

 

Q7: What are some #B2C, #B2B or #NPO brands using their @LinkedIn business pages well? #CMWorld

 

@SFerika Yes, I’m with you. “To do” for this weekend: Pare down LinkedIn groups… #cmworld

@lindadessau

 

@cate: We appreciate any and all (good) ideas, so thanks! @cmcphillips #CMWorld

@michelelinn

 

@atxcopywriter I don’t have issue conn’g w someone I haven’t met, just give me reason, don’t send blanket “let’s connect” invite. #cmworld

@SusynEliseDuris

 

@cmcphillips @SFerika I need to re-evaluate the groups I am in, for sure. This is a good reminder. #CMWorld

@Erin_E_Palmer

 

A7: Some #B2B brands I follow: Oracle, HubSpot, Salesforce, Marketo and of course @CMIContent. #CMWorld

@bernieborges

 

@lindadessau Yes! I did this not too long ago, and it has made a big difference. Just don’t delete the CMI group. πŸ˜‰ #CMWorld

@cmcphillips

 

Yes, at least turn off notifications for others! MT @SFerika @lindadessau @cmcphillips truly engaged w/a few LI groups #cmworld

@RtMixMktg

 

@CMIContent @LinkedIn A7. Airline Companies for #B2C and Tourism Sector for #B2B #CMWorld

@ankit1989

 

A6: post anything that allows @LinkedIn group members to really engage with. Ex: questions about industries or trends #cmworld

@CyrilBarranta

 

A7: Rule of thumb for business pages is to post daily. Follow 4-1-1 rule. Most brands don’t. #CMWorld

@bernieborges

 

A7: Some #B2C brands I follow: Inc, Forbes, Mashable, Disney Cruise Lines, Bank of America. #CMWorld

@bernieborges

 

A7: Few B2C brands post more than job listings on @LinkedIn company page. #CMWorld

@bernieborges

 

A7: The best example are you (@CMIContent ) people, @HubSpot is also doing a fantastic job. #CMWorld

@MUmar_Khan

 

A7: Connected Prof. Women’s network by @Citi gets it right – targeted audience + well-defined discussion topics = relevant content. #CMWorld

@PMItv

 

@CyrilBarranta @LinkedIn Questions in our LI group get exponentially more responses than links/headlines. #CMWorld

@CMIContent

 

@bernieborges Thanks for great examples. I will check them out! #cmworld

@michelelinn

 

@RtMixMktg Email notices are too much noise when I can’t do anything with it – versus when I’m intentionally looking at groups. #cmworld

@lindadessau

 

A6 Right: ask a question your audience is asking themselves already. Use asset to provide one side, start a debate. @bernieborges #CMWorld

@shhh

 

A7: Some good #NPO brands on @LinkedIn: United Way, Suncoast Hospice, Sarasota Memorial Healthcare. #CMWorld

@bernieborges

 

A7: Gotta be honest…I follow several company pages, but almost never notice them. I just checked…I follow 45 #CMWorld

@billcush

 

Fair point! MT @lindadessau Email notices too much noise when I can’t do anything with it – versus intentionally looking at groups. #cmworld

@RtMixMktg

 

@bernieborges @LinkedIn The examples are excellent! Thank you so much, Bernie! #CMWorld

@CMIContent

 

A7: Whether B2B, B2C or NPO, sponsored content is sometimes a necessity for desired reach. #CMWorld

@bernieborges

 

@RtMixMktg That’s why I’ve turned most of them off – though that’s probably also why I forget to engage with groups πŸ˜‰ #cmworld

@lindadessau

 

A7. Here are some B2C brands on LinkedIn I like. They were tougher to find than I thought! http://ow.ly/yoOtS #cmworld

@michelelinn

 

@shhh @bernieborges Debates are fantastic on @LinkedIn if both sides can remain respectful. Great banter and learning opportunity. #CMWorld

@CMIContent

 

@RtMixMktg Definitely true. On both LI and G+ it can be hard to find groups that aren’t just people sharing their own links #CMWorld

@atxcopywriter

 

Q8: Who uses the @LinkedIn contacts feature? @bernieborges can you share more about this capability? #CMWorld

 

@michelelinn Was that before the change to showcase pages? #cmworld

@lindadessau

 

@CMIContent @LinkedIn A6: Don’t just share your own stuff. Make a habit of sharing anything useful and interacting with others #CMWorld

@atxcopywriter

 

A8: The contacts feature is one of most under utilized / known features on @LinkedIn. #CMWorld

@bernieborges

 

@bernieborges LinkedIn does seem to be more suited to B2B..think that was that by design? #CMWorld

@mikemyers614

 

A8: You can set up a tag system in LinkedIn with contacts. Ex: clients, partners, prospects, alumni, etc. #CMWorld

@bernieborges

 

@lindadessau It was. October/November of last year. Do you think it’s easier to find examples now? #cmworld

@michelelinn

 

A8 The LinkedIn contacts feature has been great for capturing details on how I met someone (such as at a conference) #cmworld

@SFerika

 

A8: If your profile is linked with your work email address, you can track recent activities with contacts on @LinkedIn. #CMWorld

@bernieborges

 

@bernieborges Is it a manual process? Or is there an easier way to do this for those of us with 500+ connections? #CMWorld

@CMIContent

 

@michelelinn Not sure! #cmworld

@lindadessau

 

@bernieborges I will have to find out more about the tag systems. Have you written about this or do you have a good source? #cmworld

@michelelinn

 

Didn’t know > MT @bernieborges A8: You can set up a tag system in LinkedIn with contacts. Ex: clients, partners, prospects, alumni #CMWorld

@mikemyers614

 

A8: @CMIContent, sorry it’s manual. No such thing as easy. πŸ˜‰ #CMWorld

@bernieborges

 

@bernieborges We had to ask, right? #CMWorld

@CMIContent

 

A8: You can also add a note, like a CRM system, set reminders for follow up, track conversations. #CMWorld

@bernieborges

 

@bernieborges How did I not know about this? Man, I need to step up my LinkedIn game! Thanks so much for this info! #CMWorld

@Erin_E_Palmer

 

@bernieborges @lindadessau When I’ve been an Outlook user, I liked using the @LinkedIn integration also #cmworld https://www.linkedin.com/static?key=microsoft_outlook

@SFerika

 

@Erin_E_Palmer @bernieborges He’s pretty smart on this! Bernie -did you include the link to your blog post on this and I missed it? #CMWorld

@CMIContent

 

Ditto! MT @Erin_E_Palmer: @bernieborges How did I not know about this? Man, I need to step up my LinkedIn game! Thx for this info! #CMWorld

@SueBrady

 

A8: I wouldn’t be surprised to see @LinkedIn expand contacts feature. Useful for relationship management. #CRM #CMWorld

@bernieborges

 

@RtMixMktg @SFerika @lindadessau @cmcphillips Turning off the emails for most of my groups made my life immediately better #CMWorld

@atxcopywriter

 

Good info re: LinkedIn Contacts Feature MT @bernieborges add a note, like CRM system, set reminders for follow up, track convos #cmworld

@RtMixMktg

 

@SueBrady Pretty new picture! #CMWorld

@cmcphillips

 

@bernieborges I’ve tried used InMail to develop relationships, saying I liked a post, etc. Not for “cold call”. Honest. #CMworld

@SusynEliseDuris

 

A8 Good reminder. I cover contacts here. @CMIContent @Erin_E_Palmer http://www.findandconvert.com/2014/05/5-difficult-ways-get-results-linkedin/ #CMWorld

@bernieborges

 

Q9: How can you use the @LinkedIn search function and share options for #contentmarketing without seeming spammy? #CMWorld

 

What is “cold call”? #cmworld

@NenadSenic

 

@bernieborges @LinkedIn Excellent place for #nonprofits to build base, tell story, etc. Many don’t. #CMWorld

@SusynEliseDuris

 

@SusynEliseDuris try InMail as a “cold call.” Try at least 15 to test. Use a value add pitch. Having modest success with it. #CMWorld

@bernieborges

 

@NenadSenic Reaching out without a previous relationship, connection or introduction. #CMWorld

@cmcphillips

 

@tiiesto19 @bernieborges @LinkedIn We’re happy to hear that! Be sure to follow the #CMWorld hashtag!

@CMIContent

 

@NenadSenic Previously done by phone…hence the “call.” Now there are a multitude of ways to “cold call.” Lucky us! #CMWorld

@cmcphillips

 

A8 @NenadSenic it has nothing to do with a runny nose. πŸ˜‰ #CMWorld

@bernieborges

 

@bernieborges witty #CMWorld

@NenadSenic

 

@bernieborges I would love to see your pitch. Every one I have received thus far reads cheesy, used car salesman spam. πŸ™‚ #CMWorld

@SusynEliseDuris

 

@bernieborges @NenadSenic Though the person you are calling may want to punch you in the nose. #CMWorld

@cmcphillips

 

@cmcphillips @NenadSenic many people still use the phone for cold calls. #dinosaur #CMWorld

@bernieborges

 

@bernieborges @SusynEliseDuris What do you think you’re doing that others could learn from? What are you avoiding? #CMWorld

@CMIContent

 

As a focus group of 1, I’m happy to get inmails, and do answer most of them. It’s like looking for letters in the mailbox #CMWorld

@SueBrady

 

@cmcphillips @bernieborges @NenadSenic now that would be a chilly reception. #CMWorld

@shhh

 

MT @CMIContent: @bernieborges What do you think you’re doing with InMail that others could learn from? What are you avoiding? #CMWorld

@lindadessau

 

@CMIContent @SusynEliseDuris spend time in @LinkedIn everyday. Focus on building relationships, networking and educating yourself. #CMWorld

@bernieborges

 

@CMIContent @LinkedIn A9: Just make sure you’re not making your sharing all about you #CMWorld

@atxcopywriter

 

@lindadessau @cmcphillips @bernieborges @NenadSenic They can be kinda snotty sometimes, too. #toofar #CMWorld

@mikemyers614

 

If any of you wonderful #CMWorld people want to connect on LinkedIn, here’s where to find me: http://www.linkedin.com/in/erinpalmerwrites/

@Erin_E_Palmer

 

@bernieborges @SusynEliseDuris @LinkedIn So they aren’t necessarily cold calls – more like warm? #CMWorld

@CMIContent

 

@bernieborges @SFerika Agree. Love the “when we connected” and ability to write notes. #CMWorld

@SusynEliseDuris

 

@lindadessau @CMIContent experiment with InMail. Don’t be spammy. Send personalized notes. Do your homework. #CMWorld

@bernieborges

 

Q10: What do you wish @LinkedIn would do next to aid in your #contentmarketing efforts? #CMWorld

 

It’s true @CMIContent @SusynEliseDuris that @LinkedIn InMails can be a “warm call” if you do your homework. #CMWorld

@bernieborges

 

@SusynEliseDuris @bernieborges @SFerika Yes. Bothers me that LI has screens where if you click “connect” you don’t have the option #CMWorld

@atxcopywriter

 

A10: Not sure how accurate their tool is for counting engagements with content; seems to overcount & could use improvement. #CMWorld

@SueBrady

 

A10: I’d like to see @LinkedIn mobile more closely resemble desktop version. #CMWorld

@bernieborges

 

A10: The LinkedIn SWAM process seems like it needs some improvements. Too arbitrary and can be abused from what I can tell #cmworld

@RtMixMktg

 

@CMIContent A10: Allow searching relevant content with keywords & phrases.. Their searching capability is not that good. #CMWorld @LinkedIn

@MUmar_Khan

 

A10: I’d like to see @LinkedIn establish a “Klout-like” system to reward people who contribute through content and engagement. #CMWorld

@bernieborges

 

@CMIContent Consistency and communication. Lots of changes lately; often there’s a lack of clarity on what’s different. #CMWorld

@shhh

 

@bernieborges @CMIContent @LinkedIn unfortunately what happens is many ppl use InMail for cold call, untargeted msg. Not good. #CMWorld

@SusynEliseDuris

 

 

A10: Would love to see a #podcast show from @LinkedIn discussing #contentmarketing strategies. #CMWorld

@bernieborges

 

@bernieborges @LinkedIn Love this idea! #CMWorld

@CMIContent

 

A10 I wish @LinkedIn would bring back support for hashtags–I really miss them for content discovery #cmworld

@SFerika

 

A10: Maybe @JasonMillerCA can launch new @LinkedIn #podcast show for content marketers? #CMWorld

@bernieborges

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

@CMIContent How about a better view of your activity, both on your pages/posts and your discussions in other groups? #CMWorld

@shhh

 

Loving these ideas to Q10! #CMWorld

@CMIContent

 

A10 – I really miss the Q&A – I wish @LinkedIn would bring that back. #cmworld

@SusynEliseDuris

 

@bernieborges Thanks SO much for all of your insight during #CMWorld today! From here in Tampa, too! πŸ™‚

@Erin_E_Palmer

 

Thanks to @bernieborges for joining us on our #CMWorld chat today! A great primer on @LinkedIn!

@CMIContent

 

A10: I would love a systematic way to evaluate group activity and relevance. How is anyone else doing this? #CMWorld

@TriciaWags

 

That hour went way too fast. THANKS @bernieborges and @CMIContent and the amazing crew at #cmworld

@lindadessau

 

Woo hoo! @Erin_E_Palmer #CMWorld

@bernieborges

 

@bernieborges @CMIContent Thank you both for an info-packed hour. Great stuff! #CMWorld

@mikemyers614

 

@mikemyers614 @bernieborges That was super fast today! #CMWorld

@CMIContent

 

Wow! @bernieborges is actually really good. πŸ™‚ This hour passed by super fast. Good night, y’all πŸ™‚ #cmworld

@NenadSenic

 

@CMIContent @bernieborges @LinkedIn Thanks for hosting! #CMWorld

@shhh

 

On next wk’s #CMWorld twitter chat we prepare for the future of #ContentMarketing w/@joepulizzi: http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@TriciaWags There’s a way to view group activity and engagement levels on the Groups page – tried that? #cmworld

@lindadessau

 

A10: I would like to see more search capability for content. Search limited to people and companies. #CMWorld

@bernieborges

 

@NenadSenic @bernieborges Thanks for pulling a late night with the #CMWorld community, Nenad!

@CMIContent

 

A10: I quite miss the apps e.g. feeds from blogs, Amazon reading lists etc. used to use them quite a lot #CMWorld #LinkedIn

@KDADouglas

 

Thanks @bernieborges for your amazing insight and thanks @CMIContent for the wonderful moderating job yet again. #cmworld

@SusynEliseDuris

 

@KDADouglas These are so great – thank you, Katrina! #CMWorld

@CMIContent

 

Find more info on @bernieborges & Find & Convert, visit http://www.findandconvert.com #CMWorld

@CMIContent

 

@SusynEliseDuris @CMIContent sure thing! #CMWorld

@bernieborges

 

@bernieborges That was just perfect. Thank you so much! #CMWorld

@cmcphillips

 

@atxcopywriter @SusynEliseDuris @bernieborges @SFerika I think that appears in mobile versions of @LinkedIn, right? #CMWorld

@KyleAkerman

 

See @bernieborges + 100 other speakers at #CMWorld in Sept! Join us in #CLE: http://t.co/g3NJdAbCQ6. #contentmarketing

@CMIContent

 

Thanks for the shout out @bernieborges – Funny you mention that because the Sophisticated Marketer’s Podcast launches next week! #CMWorld

@JasonMillerCA

 

@IM_NikkiHill Of course! So glad you can make it! See you soon! #CMWorld

@CMIContent

 

@nenadsenic @bernieborges How come I’ve never heard of #cmworld before? Sounds interesting!

@mojcamars

 

@CMIContent thanks for the shout out! Had a blast today. Good warm up for @JoePulizzi next week. πŸ˜‰ #CMWorld

@bernieborges

 

@CMIContent @bernieborges and everyone – thank you! #cmworld

@RtMixMktg

 

@RtMixMktg @bernieborges Thank YOU, Tom! A great hour! Appreciate your contributions. #CMWorld

@CMIContent

 

Another great chat thanks @bernieborges @CMIContent! Great stuff, I willl definitely be looking into the LinkedIn contacts feature #CMWorld

@KDADouglas

 

@JasonMillerCA that’s great news. I’ll expect an invitation to be a guest on your show! πŸ˜‰ #CMWorld #podcast

@bernieborges

 

@cmcphillips you’re welcome Cathy! Thanks for having me! πŸ˜‰ #CMWorld

@bernieborges

 

@SusynEliseDuris Thank you for a great chat! Always a better one when you’re here! #CMWorld

@CMIContent

 

@SFerika I don’t recall hashtags or LI saying anything abt them going away. The Q/A elim was huge b/c only ones doing is @Quora. #cmworld

@SusynEliseDuris

 

@JasonMillerCA That’s awesome, can we subscribe in iTunes yet? #cmworld

@lindadessau

 

@tracibrowne We missed you on the #CMWorld chat today! Hoping to catch you one of these Tuesdays! Enjoy your week.

@CMIContent

 

Β (Forgot hashtag) Open individual group page and look for “i” in top right-hand corner, then “group stats” @TriciaWags #CMWorld

@lindadessau

 

Thank you @bernieborges and @CMIContent. That #cmworld chat on @linkdedin was great!

@KyleAkerman

 

@KyleAkerman glad you got value from today’s tweet chat by @CMIContent. I enjoyed it. #CMWorld

@bernieborges

 

Had a random call and missed @CMIContent #CMWorld chat today… Have to catch up…

@iSocialFanz

 

@bernieborges @Erin_E_Palmer My only Tampa Bay connection is that my @Pirates beat the Rays yesterday. πŸ™‚ #CMWorld

@SusynEliseDuris

 

I agree! @bernieborges A10: I’d like to see @LinkedIn mobile more closely resemble desktop version. #CMWorld

@LisaDani



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