LinkedIn for Content Marketing: A #CMWorld Chat with Jason Miller

Jason-Miller-photoLinkedIn is the social platform B2B marketers use most (according to CMI’s annual research), so it was no surprise our #CMWorld community was hungry for ideas on how to get the most from this. Jason Miller joined us to talk about everything from business pages to what the LinkedIn community responds to best.

Read more from Jason at the CMI blog or check out two of our popular posts:

•      5 Ways Content Marketers Can Get More Value from LinkedIn

•      How to Get 200+ new Subscribers from 1 LinkedIn Article

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

 

Q1: @LinkedIn groups, business pages, or something else? If you’re new to building this channel, where should you start? #CMWorld

 

MT @CMIContent Q1: @LinkedIn groups, business pages, or something else? If you’re new to building this channel, where to start? #CMWorld

@PSEO_Inc

 

A1: Company page & showcase pages are the foundation for success. It’s the mother ship for your content on LinkedIn  #CMWorld

@JasonMillerCA

 

A1. We use both a Company Page and dedicated groups, but that’s like the #blackdiamond approach. Start w/Company Page #cmworld

@eccushing

 

A1: There are 4 content hubs on LinkedIn: Company Pages (+Showcase Pages), SlideShare, Groups, and Sponsored Updates #CMWorld Use them all!

@JasonMillerCA

 

A1 I’m seeing a lot more value in publishing on LinkedIn…far more than mismanaged groups #cmworld

@tracibrowne

 

A1: Start with your profile and looking into what works for your industry. Sometimes one or both will work, other times not. #CMWorld

@AgentPalmer

 

A1: Participate in group discussions, and build out a business page for branding. People more likely to connect with a real person. #cmworld

@AJutah

 

A1: I’m sure @JasonMillerCA will agree, only use @LinkedIn if your audience does (but who doesn’t) #CMWorld

@mikemyers614

 

@CMIContent @LinkedIn A1: I would have to say a business page. We all start from the bottom and work up from there. #CMWorld

@GTAmissions1

 

A1 I have to say, I’ve never once looked at a company page…unless trying to find someone who works there. #cmworld

@tracibrowne

 

A1: The 1st question is what is your main purpose on #in? Community? Then Group. Co. foundation? Biz Page. Positioning? Writing #CMWorld

@bdotagency

 

@mikemyers614 there you go, always thinking about the audience 🙂  #cmworld

@CMIContent

 

@CMIContent It depends 🙂 #CMWorld

@mikemyers614

 

A1: Just remember that content fuels social. You will need a continuous source of relevant content for success. #CMWorld

@JasonMillerCA

 

@tracibrowne Same, or trying to find a job. I guess it does serve its purpose as a landing page for that #cmworld

@vegecomgirl

 

@tracibrowne agreed! I haven’t figured out how to use Linkedin for my clients yet, which are mostly bar owners. #CMWorld

@brooklynnholtz

 

@AJutah connection is key!  #cmworld

@CMIContent

 

Don’t mean to be a “hater” but many groups are full of spammy posts and lack moderation… That’s a shame. :/ #cmworld

@MaelRoth

 

@tracibrowne so do you not follow any companies/brands? #cmworld

@CMIContent

 

I think it’s safe to say with this group…decide first on your purpose/goal is a given, no? #cmworld

@tracibrowne

 

@PSEO_Inc @JasonMillerCA Emphasis on RELEVANT. I’ve started seeing more random stuff pop up on my home page – this isn’t Facebook #cmworld

@eccushing

 

@CMIContent @JasonMillerCA LinkedIn pages can be the foundation for a company in our online savvy society. #CMWorld

@RanielleDeardon

 

@CMIContent @tracibrowne I haven’t yet seen the value of LinkedIn yet. Still trying to find my comfort area on there. #CMWorld

@GTAmissions1

 

@CMIContent @LinkedIn A1: Business page, since people will be referencing it. Also groups and posts from employees/advocates. #cmworld

@EagleEyedEditor

 

A1: Keep in mind, that it’s not a game of numbers or the amount of content, it’s a game of relevance. Relevance trumps Quantity #CMWorld

@JasonMillerCA

 

Participating in established communities can help a brand grow. It’s not always about broadcasting, but how you can genuinely help. #cmworld

@AJutah

 

@tracibrowne @CMIContent @tracibrowne Honestly, I only follow companies after I’ve applied for a job w/them #realtalk #brownnoser #cmworld

@eccushing

 

@CMIContent @tracibrowne Finding it valuable for Attorneys and Doctors to increase authority when they are usually social media shy #cmworld

@PSEO_Inc

 

@MaelRoth it’s one of the reasons why we made a change in our group guidelines…to cut down on the self-promoting posts!  #cmworld

@CMIContent

 

@GTAmissions1 @CMIContent @tracibrowne Me, too, Wayne. I’m in a few groups and read articles, but I don’t interact a lot. #CMWorld

@AnOrchidInBloom

 

@CMIContent @mikemyers614 @JasonMillerCA @LinkedIn I would agree. Have to have auedience to make it worth time and resources. #CMWorld

@GTAmissions1

 

A1: Groups b4 jumping into any new channel it’s important to understand the culture 1st, groups are great listening stations #CMWorld

@KDADouglas

 

@PSEO_Inc That’s a really awesome point #cmworld

@Beymour

 

@CMIContent @tracibrowne We’re encouraging our staff to publish on @LinkedIn. It’s great exposure! #cmworld

@CrowdContent

 

I think most try to balance, their site or blog with @LinkedIn’s publishing platform. Everything seems to be a guessing game. #CMWorld

@AgentPalmer

 

@AJutah It’s all about support and making connections. Helping each other grow. #cmworld

@vegecomgirl

 

A1: Showcase pages, as they provide greater context as part of a holistic campaign. Criminally underutilized. #CMWorld

@Bonini84

 

@eccushing @PSEO_Inc @JasonMillerCA I agree, although it’s not rampant with randomness. Just an occasional random post. #cmworld

@JeremyBednarski

 

A1 Company pages are much more impactful to me as a consumer than groups are with how cluttered they can get with irrelevant news. #CMWorld

@RanielleDeardon

 

@tracibrowne Good. LI blog posts can be good/bad — makes me wonder about person’s professionalism at times. #cmworld

@EagleEyedEditor

 

Wise words -> MT @JasonMillerCA Relevance trumps Quantity #cmworld

@CMIContent

 

A1: It’s a different mindset than the other social networks. People spend time on FB but the INVEST time on LinedIn. #CMWorld

@JasonMillerCA

 

Q2: What advances has @LinkedIn made to become more content marketer friendly in the past 12­-24 months? #CMWorld

 

@Bonini84 showcase pages? I have not heard of this… #cmworld

@tracibrowne

 

I’ve found that content from my media site @HCMEssentials is shared more on @LinkedIn than any other platform. It was eye-opening  #cmworld

@eccushing

 

@JasonMillerCA @CMIContent @tracibrowne That is how I would approach. I don’t like rushing in and expecting quick results. #CMWorld

@GTAmissions1

 

A1 Biz page yes, but best results come from empowering staff to spread your message to their connections #cmworld

@webber_karen

 

A1  Publishing on LinkedIN should be given lots of attention.  Many young professionals get their first impression of companies  #CMWorld

@SobieskiNIck

 

@MaelRoth I agree. I am not against groups. More of what you mentioned that sometimes ruins the experience. #CMWorld

@GTAmissions1

 

@eccushing @HCMEssentials always so important to evaluate data to see what resonates and where! #cmworld

@CMIContent

 

A2. Allowing individuals to publish on LinkedIn – empowers staff to be micro #contentmarketers  #cmworld

@eccushing

 

A2: Linkedin users can publish long-form posts, including visuals. Read more here: http://linkd.in/17j20el #cmworld

@AJutah

 

If you want to get on someone’s radar, an influencer, customer or prospect. A simple like, comment or share on LI can do the trick: #CMWorld

@JasonMillerCA

 

Why Blogging is Important for Your Business http://ow.ly/3xHMQK Via @yoma_uk #CMWorld #ContentMarketing

@samanthalonguk

 

Yes. They allow you to highlight specific products / service offerings with their own unique pages. #CMWorld

@Bonini84

 

“Gate Content or Build Trust – Your Choice” by @M4_Comm on @LinkedIn https://www.linkedin.com/pulse/gate-content-build-trust-your-choice-sue-duris #CMWorld #content #contentmarketing

@SusynEliseDuris

 

A2 biggest/best was to allow members to write long pieces (and it’s easy!). Great thought leadership tool. #CMWorld

@webber_karen

 

It’s been relevance & frequency for me. Weekly posting just got me a client from a group I dropped 5 years ago @JasonMillerCA #CMWorld

@bethbrodovsky

 

A2 I like the fact that “publishing” allows people outside of your network to find you…also to find what’s relevant to you now #cmworld

@tracibrowne

 

@The_Hillman @CMIContent @MaelRoth Agree. Some people want to keep posting stuff that doesn’t add value. Quality over quantity. #CMWorld

@GTAmissions1

 

A2 Anyone can publish on LinkedIn. It’s a great platform for that. #CMWorld

@AnOrchidInBloom

 

@eccushing @HCMEssentials @LinkedIn What led you to finding that out? Am curious. #cmworld

@EagleEyedEditor

 

A2: LinkedIn is the definitive professional publishing platform. #CMWorld

@JasonMillerCA

 

A Simple Guide to Maximizing LinkedIn’s New Features for Fundraising Advancement http://qub.me/TrZnwZ #cmworld

@PSEO_Inc

 

A2: Publishing has probably been the biggest feature for me, but just general posting of relevant information isn’t far behind. #cmworld

@JeremyBednarski

 

Here’s a great post from @hootsuite about LinkedIn’s publishing platform: http://qub.me/VVFmqz #cmworld

@AJutah

 

@CMIContent @LinkedIn Blog posts. #cmworld

@EagleEyedEditor

 

A2: Although no one seems to have a handle on how to best utilize it, their publishing platform, was a huge leap forward. #CMWorld

@AgentPalmer

 

A Simple Guide to Maximizing LinkedIn’s New Features for Fundraising Advancement http://ln.is/www.nonprofithub.org/1SMPw #cmworld

@PSEO_Inc

 

Q2 Not LI-specific, but native ads have definitely opened some doors for LI marketing.  #cmworld

@Beymour

 

A2: In fact, our content pages receive 7x the views that our job pages do. Members are seeking content in a professional context. #CMWorld

@JasonMillerCA

 

@bethbrodovsky that’s awesome! Congrats! #cmworld

@CMIContent

 

@CMIContent @HCMEssentials One of those great moments where pre-conceived notions get blasted away w/#data #CMWorld http://t.co/um5ehIGAQr

@eccushing

 

A2: Opening Pulse publishing to the public was a big stepv identfying that content mktg as a priorty by welcoming UGC #CMWorld

@bdotagency

 

#cmworld Q2: LinkedIn’s article publishing platform is great! You can sponsor posts too i believe. Great for inbound.

@bryanandrewlee

 

@CMIContent @LinkedIn A3: Blog posts would be one. Trying to make it more attractive would be another. #CMWorld

@GTAmissions1

 

@CMIContent @LinkedIn You still can’t export followers of your company page! That has been called for a while now! #CMWorld

@njh287

 

A2: Promoted posts allow companies to amplify their messages on Linkedin. #cmworld

@admom1

 

A2: The easy answer is rolling out content creation for all users; not just influencers. It’s become more of a discovery platform. #CMWorld

@Bonini84

 

A2: There is now an entire suite of marketing solutions for content marketers, demand gen, branding, PR, B2B, B2C, you name it. #CMWorld

@JasonMillerCA

 

Wow! MT @JasonMillerCA of LinkedIn: Our content pages receive 7x the views than our job pages. Members are seeking content. #CMWorld

@webmastergirl

 

@EagleEyedEditor @HCMEssentials @LinkedIn We started tracking social shares on each post on the site-LinkedIn blew everything away #CMWorld

@eccushing

 

.@bdotagency totally agree! #CMWorld

@KDADouglas

 

@bryanandrewlee I look forward to using that service when I have a chance. Could be a very useful service to use. #CMWorld

@GTAmissions1

 

@EagleEyedEditor but it’s a great way to weed out the freaks 😉 #CMWorld

@tracibrowne

 

A2 LinkedIn inherently has much more potential for content marketers than other social media outlets due to the nature of the site #CMWorld

@RanielleDeardon

 

@GTAmissions1 @CMIContent @MaelRoth Perhaps it’s a fear of sharing too much but many are very vague. Lofty goals w/out substance. #CMWorld

@The_Hillman

 

Q3: What types of content do your customers respond to most on @LinkedIn? Links? Posts? Graphics? Presentations? #CMWorld

 

This Tweetchat is moving faster than the drummer in a Megadeth song. Keep it coming #CMWorld #thisonegoesto11

@JasonMillerCA

 

MT @JasonMillerCA .@linkedin content pages receive 7x the views than our job pages. Members are seeking content. #cmworld

@CMIContent

 

@tracibrowne Good point. #cmworld

@EagleEyedEditor

 

@KDADouglas thank you, Katrina. Now, if we could only learn how to correctly spell the word “step…” :-)#CMWorld

@bdotagency

 

@Bonini84 I agree. Some people like myself like to create content. All @LinkedIn needs to do is provide tools and resources. #CMWorld

@GTAmissions1

 

@RanielleDeardon How so? My notifications are mostly recruiting/sales oriented. Often lots of noise. #cmworld

@AJutah

 

A2 Being able to publish on LinkedIn is easy and convenient way to get your name out there, also to discover other thought leaders #CMWorld

@SobieskiNIck

 

@eccushing @HCMEssentialsis  @LinkedIn becoming a more important content distribution platform or just for certain topics? #CMWorld

@thedavepepper

 

Has @LinkedIn linkreally become Mktg friendly? Not so sure Very limited engagement – constant changing user interface #CMWorld

@micadam

 

A3: The kind that helps them…? Oh, you meant something else, didn’t you? #CMWorld

@mikemyers614

 

@The_Hillman @CMIContent @MaelRoth I try to be open, but I try not to post the same item twice. #CMWorld

@GTAmissions1

 

A3 Too early to tell for me, but I really hope it’s long-form content…lots of meat…not the usual “Three ways to…” #cmworld

@tracibrowne

 

Don’t over complicate this stuff. Know your audience, create relevant content, publish, target, measure on LI, then scale. #CMWorld

@JasonMillerCA

 

A3: We’ve found that our “customers” respond to our links on #in, however, we get more biz from the posts from those who work w/ us #CMWorld

@bdotagency

 

@JasonMillerCA It classifies as an “edge of your seat” chat, for sure! #CMWorld

@CrowdContent

 

A3: Can’t speak for everybody but I prefer blog posts, infographics, even video, done with some personality. #cmworld

@EagleEyedEditor

 

Lately – over the past 6-10 months – we’ve seen a huge uptick of our content being shared on @LinkedIn. Content on LI works.  #cmworld

@SusynEliseDuris

 

A3) Based on limited experience, short posts. Good graphics aid in these as well. #cmworld

@ChristinKardos

 

Boom! MT @JasonMillerCA Don’t over complicate this stuff. Know your audience, create relevant content, publish, target, measure #cmworld

@CMIContent

 

LinkedIn is still for 90% a personal branding tool. Poor company branding tool #CMWorld

@micadam

 

@CMIContent we’re really just beginning to push content on @LinkedIn, but we notice the tone counts for everything. #CMWorld

@bryanandrewlee

 

A3: Anything that is shareable to their personal network – which includes links, insightful content, images #cmworld

@Star_Content

 

A3: In reality, all of the above. A good content marketer can look at one piece of content & imagine it many different ways. #CMWorld

@JasonMillerCA

 

@thedavepepper @LinkedIn It’s def platform for us-we’re a part of @AberdeenGroup speaking to #HR. Now we know where to reach them #CMWorld

@eccushing

 

MT @bdotagency A3: our “customers” respond to our links, however, we get more biz from posts from those who work w/us #cmworld

@CMIContent

 

A3 video wins for us #CMWorld

@webber_karen

 

A3 I’m using #in to reach the people I don’t know are interested in what I have to offer/say/teach so I’m not sure how they want it #cmworld

@tracibrowne

 

A3: The next step is to repurpose the hell out of each piece of content until you have gotten every ounce of value from it. #CMWorld

@JasonMillerCA

 

MT @webber_karen: A3 video wins for us [on LinkedIn] #CMWorld

@lindadessau

 

@SusynEliseDuris @LinkedIn That is good to hear you are getting results on LinkedIn. #CMWorld

@GTAmissions1

 

A3: Depends on the industry. Business and marketing posts tend to have higher reach than anything. #cmworld

@AJutah

 

@webber_karen Hmm…do tell. What kind, why? #CMWorld

@mikemyers614

 

MT @JasonMillerCA A3: A good content marketer can look at one piece of content & imagine it many different ways. #cmworld

@CMIContent
Sometimes it is just that simple! #cmworld https://twitter.com/JasonMillerCA/status/585476305392635904

@JeremyBednarski

 

Disc. our audience is on LinkedIn led us to launch major #persona building project-every mktger’s fav! cc @thedavepepper @LinkedIn  #CMWorld

@eccushing

 

Too many bug and not.enough stats. Status update stats disappeared with new lay-out. #CMWorld

@micadam

 

@JasonMillerCA Well said. I will consider your message when posting. #CMWorld

@GTAmissions1

 

@tracibrowne Interestingly I’ve seen more short-form content on LI. It’s how to capitalize a short ant of Real Estate for your aud. #cmworld

@SusynEliseDuris

 

The more I use LinkedIn the more I get the feeling I’m not using it right. #cmworld

@BrandedCartoons

 

Q3. Early days but seems links/posts to substantive studies re leadership, career pitfalls with international content get traction #CMWorld

@Andrew7000

 

A3: The visual is the new headline. The visual you choose to support your content in the feed is incredibly important. #CMWorld

@JasonMillerCA

 

@CMIContent @JasonMillerCA Love that sentiment! #CMWorld

@mdeziel

 

Folks!  The amazing @JasonMillerCA is guest on #CMWorld RIGHT NOW. You should jump in. #cmworld

@ChristinKardos

 

This is everything we believe in – and what we strive for, for all of our clients #CMWorld  https://twitter.com/JasonMillerCA/status/585476542563807233

@Star_Content

 

A3: If David Ogilvy was alive today, he’d probably say once you’ve chosen your visual, you spent 80¢of your dollar. #CMWorld

@JasonMillerCA

 

@CMIContent @webber_karen A3videos can be very effective as it more personal than other posts can be and allow for more personality #CMWorld

@RanielleDeardon

 

A3: The Professional Content Consumption report breaks down the types of content that work best on LinkedIn http://linkd.in/1ySocUf #CMWorld

@JasonMillerCA

 

Q3 We have clients who publish only on @LinkedIn now, instead of their company blog. The traffic is that much higher #cmworld

@RepCapital

 

A3: Format matters less than resonance. If we provide the right value, it doesn’t matter what format it’s in, it gains traction. #CMWorld

@Bonini84

 

tracibrowne Interestingly I’ve seen more short-form content on LI. It’s how to capitalize a short ant of Real Estate for your aud. #cmworld…

@bhenryteam

 

I’ve been reading a lot that says long form get the most interaction on #LI @SusynEliseDuris @tracibrowne #CMWorld

@bethbrodovsky

 

@ChristinKardos @JasonMillerCA Thank you for the update Christin #cmworld

@jameseasterling

 

Personal posts get the most shares. Images do well too #CMWorld

@micadam

 

@CMIContent @ChristinKardos Agreed! I hate long posts on LinkedIn – my eyes always glaze over! #notlazyIswear  #cmworld

@eccushing

 

@BrandedCartoons #CMWorld, speak the truth friend.

@bryanandrewlee

 

Focus: @CMIContent: ‘#CMWorld #TwitterChat in 60 min! We’re talking @LinkedIn a…http://t.co/mFuQb7MxI7, see more http://tweetedtimes.com/v/5027?s=tnp

@zinellimattia

 

A3 The answer also depends on what device your post is being read…infographics don’t work so well on mobile phone tiny screen #cmworld

@tracibrowne

 

@RepCapital @LinkedIn Ooh, aren’t you concerned they don’t own that location? #CMWorld

@mikemyers614

 

Q4: Publishing on @LinkedIn ­ what are some dos and don’ts of this? #CMWorld #contentmarketing

 

Hi @JasonMillerCA. Absolutely agree with the visual being a big piece. It’s part of why I click on some of that content.   #cmworld

@SusynEliseDuris

 

@RepCapital @LinkedIn Interesting. Does that traffic translate into leads and inquiries? I’d be worried #cmworld

@lindadessau

 

@JasonMillerCA Agree! still photos and video are powerful #CMWorld

@thedavepepper

 

@mikemyers614 @RepCapital @LinkedIn Thats #cmworld

@lindadessau

 

@RepCapital LinkedIn should supplement, not replace your owned channels. #cmworld

@AJutah

 

LinkedIn is like a open-mic Ted Talk. #cmworld

@BrandedCartoons

 

@mikemyers614 @RepCapital @LinkedIn That’s what I was thinking #cmworld

@lindadessau

 

@eccushing @CMIContent @ChristinKardos I will read long posts but person has to be a good storyteller to keep my interest. #cmworld

@EagleEyedEditor

 

A4: Be succinct, informed, timely and relevant.  #cmworld

@PSEO_Inc

 

As a student what should i put on LinkedIn to best promote my “personal brand”? Sometimes my page just feels like a resume. #CMWorld

@SobieskiNIck

 

@eccushing @CMIContent @ChristinKardos I also agree. Try to keep it short and simple along with easy to read too. #CMWorld

@GTAmissions1

 

A3 or I shld say, infographics that R not actually infographics but a huge amount of words displayed pretty on a poster sized image #cmworld

@tracibrowne

 

Would you suggest repurposing over “straight” republishing (from the original iteration)? I (sure) would! #CMWorld https://twitter.com/JasonMillerCA/status/585476732527980545

@jgombita

 

Linkedin is not understood by marketing since it is much more #h2h than Facebook than they imagine #CMWorld

@micadam

 

@mikemyers614 I think it is bcs our videos resonate w/ our influencers, which is our focus audience on LI. #CMWorld

@webber_karen

 

A4: Don’t: Treat is as repurposed banner advertising for driving clicks back to your site. Provide the value natively on site. #CMWorld

@Bonini84

 

Oops – meant to say a3 🙁  #cmworld

@PSEO_Inc

 

@tracibrowne true. video and short animations do translate across platforms #CMWorld

@thedavepepper

 

@EagleEyedEditor @eccushing @CMIContent That’s fair….. I almost find my brain to be in micro content mode on LI. Less patient. #cmworld

@ChristinKardos

 

I’ve seen a lot of posts with calls to action – books for sale, links at the end. Good vs Bad idea? #CMWorld

@bethbrodovsky

 

@SobieskiNIck It is a digital resume, but infuse it with some personality to the appropriate level for your chosen industry #CMWorld

@SparkerWorks

 

@lindadessau @LinkedIn Too soon to tell, but it definitely gets their ideas in front of  new people -instead of existing followers #cmworld

@RepCapital

 

A4: Do’s publish often, don’ts, well,again, don’t overcomplicate this stuff. It’s long form content, it’s blogging, it’s one idea. #CMWorld

@JasonMillerCA

 

@CMIContent @LinkedIn #CMWorld I find those “what you see first” crossword or math question post questions are a terrible waste of time.

@bryanandrewlee

 

@RepCapital @lindadessau @LinkedIn That’s important, too! #cmworld

@lindadessau

 

.@bethbrodovsky @SusynEliseDuris @tracibrowne less with the new lay-out – pulse is much more hidden #CMWorld

@micadam

 

@tracibrowne I don’t mind infographics depending on information being presented. I agree it is annoying if not work on mobile. #CMWorld

@GTAmissions1

 

A4: Do: Repurpose some of your best content from personal / company blogs to reach a wider audience. #CMWorld

@Bonini84

 

.@tracibrowne infographics that are not mobile optimized are a pain! zoom, scroll, zoom out, scroll, repeat. #CMWorld

@CrowdContent

 

@webber_karen Interesting. Do you create videos just for LI or just post them there? #CMWorld

@mikemyers614

 

A4: Check your spelling & grammar!!! Or ruin other ppl’s idea of your professionalism. Use visual content & be timely. #cmworld

@EagleEyedEditor

 

A4: Simple do’s:Use images, be concise, be relevant, embrance your voice AND that of your co. & brand #CMWorld

@bdotagency

 

Jason Miller tweet

 

Agree with @JasonMillerCA on investment time in LI. Learning – espec the learning -, sharing and connecting is impt at @LinkedIn. #cmworld

@SusynEliseDuris

 

I really enjoy posts about productivity, organization and motivation on @Linkedin. #cmworld

@AJutah

 

A4 Be valuable and authentic. #CMWorld

@webber_karen

 

@Bonini84 Yes a million times. Had SO many conversations about this when I worked at an agency. Totally cost-prohibitive that way #cmworld

@eccushing

 

A4. Relevant content is key. Linkedin audience is active & there to advance careers. Irrelevant content disengages #CMWorld

@Andrew7000

 

@micadam Can you explain? I see it as setup the same way, but for professional over social interaction on posts. #CMWorld

@AnOrchidInBloom

 

A4 Post often enough to maintain your relevance but do not over-post. Make sure each post contains relevant and timely info #CMWorld

@RanielleDeardon

 

@RepCapital Wow. Do you think being on @LinkedIn is less hard sell more 3rd party endorsement? #CMWorld

@thedavepepper

 

Good point! MT @tracibrowne: A3 answer also depends on what device …infographics don’t work so well on mobile phone tiny screen #cmworld

@admom1

 

@JasonMillerCA If marketers are your target, right? #CMWorld

@mikemyers614

 

MT @EagleEyedEditor: A4: Check your spelling & grammar!!! Or ruin other ppl’s idea of your professionalism. #cmworld

@lindadessau

 

A4. Do: use sassy headlines (if your brand voice has a little sass in it) – we’ve had good responses w/this tactic  #cmworld

@eccushing

 

@CMIContent @LinkedIn A4: Do make sure it is professional and relevant. Don’t post things that don’t relate to professional. #CMWorld

@GTAmissions1

 

@bethbrodovsky You need a balance of material that’s helpful resources for your audience vs promotional CTAs #CMWorld

@SparkerWorks

 

A4: Do: Take a headline audit of the best performing posts on LinkedIn. Why do these work? Avoid formulaic titles. #CMWorld

@Bonini84

 

@AJutah @RepCapital what if your owned channels don’t have traction? #CMWorld

@thedavepepper

 

The bigger question here is, why would you not publish long form content on LinkedIn? #CMWorld

@JasonMillerCA

 

A4: When publishing on LinkedIn, the content should really display your expertise not be a sounding board for nonsense #CMWorld

@Amazingly_Stacy

 

@RanielleDeardon You don’t see LinkedIn as the place for evergreen content? #cmworld

@lindadessau

 

@bethbrodovsky far too many of these are nothing more than advertising and some out and out spam #CMWorld

@Mushcado

 

Great resource MT @JasonMillerCA: A3: Professional Content Consumption report: content types for LinkedIn http://linkd.in/1ySocUf #CMWorld

@AnneJanzer

 

@JasonMillerCA I for one am very, very, very tired of seeing blog posts replicated exactly on LinkedIn. And Medium. And…. #CMWorld

@jgombita

 

@micadam @eccushing @CMIContent @ChristinKardos Maybe. Seems like some ppl do themselves more harm than good by LI blogging. #cmworld

@EagleEyedEditor

 

@CMIContent @LinkedIn A4: Do take the time to write it out and edit for grammar and punctuation. I like reading proper format post #CMWorld

@GTAmissions1

 

A4 @Bonini84 Don’t just cut and paste, tho. Adapt content to the channel. #CMWorld

@RepCapital

 

@Mushcado but aren’t we all selling something with content? Why not include sales CTA after delivering help/value @bethbrodovsky  #cmworld

@tracibrowne

 

@micadam @bethbrodovsky @tracibrowne when I say short-form, I mean 800 or less. I had short-form piece featured in Mktg & Adv. #CMWorld

@SusynEliseDuris

 

A4: DON’T be too salesy. DO be authentic, help people with their problems and be a thought leader. #cmworld

@AJutah

 

A4: LinkedIn is corporate but it’s still social, don’t use the same boilerplates you use on print and everywhere else #CMWorld

@KDADouglas

 

@jgombita @JasonMillerCA Agreed #CMWorld

@connieurway

 

@jgombita @JasonMillerCA Yes! Copy+Paste is not a strategy! #CMWorld

@mikemyers614

 

@eccushing Unfortunately many marketers look at how to bleed a new platform than provide value on it. More opportunity for us. #CMWorld

@Bonini84

 

@bryanandrewlee @CMIContent @LinkedIn Agree. Just cheap ways to get engagement, but never see any followup. What’s the point? #cmworld

@JeremyBednarski

 

Bookmark this! MT @JasonMillerCA: A3: Professional Content Consumption report: content types for LinkedIn http://linkd.in/1ySocUf #cmworld

@CMIContent

 

A4: Expand your audience, engage in comments, build a voice, collectively achieve thought leadership. Yes please. #CMWorld

@JasonMillerCA

 

@bethbrodovsky CTA’s seem a little pushy on LI. It’s like going to a networking event and asking for the sale on the spot. #cmworld

@CrowdContent

 

The way the LinkedIn content flow works, it seems only persistent publishing breaks through.  #cmworld

@BrandedCartoons

 

@CMIContent @LinkedIn A4: Don’t spam with the same topic when posting. I do prefer variety, not the same article being reposted. #CMWorld

@GTAmissions1

 

A4: Publish consistently. Provide information useful to your industry or the industry you are want be in. Don’t be too persnal. #cmworld

@bukowski33

 

@JeremyBednarski @CMIContent @LinkedIn #CMWorld especially when they say “well give u a job if u solve this” #worst

@bryanandrewlee

 

Q5: What are brand/company benefits in having employers publish as individuals on @LinkedIn? How do you bridge that gap? #CMWorld

 

@JasonMillerCA The biggest deterrent I’ve heard is the classic “not wanting to build a house in someone else’s backyard. #CMWorld

@Bonini84

 

@JasonMillerCA That is good advice. #CMWorld

@GTAmissions1

 

@tracibrowne @jgombita @JasonMillerCA Well, that’s different. #CMWorld

@mikemyers614

 

A4: Do try to add value, Don’t just push your own agenda #CMworld

@AnneJanzer

 

I TURN OFF the publication button for anyone who is doing straight copy-and-paste “posts” on LinkedIn @mikemyers614 @JasonMillerCA #CMWorld

@jgombita

 

@tracibrowne @bethbrodovsky nothing wrong with links to click on but would disagree when a “professional post” is just an advert #CMWorld

@Mushcado

 

@Mushcado @bethbrodovsky I don’t mind the CTA but I’d rather see it at end, not at intervals within the post. #cmworld

@EagleEyedEditor

 

Awesome responses. #cmworld I gave @JasonMillerCA +K about LinkedIn on @klout https://klout.com/JasonMillerCA?n=tw&v=plusk_gave

@bukowski33

 

IMO @linkedin publishing invites pushing agendas #CMWorld

@connieurway

 

@Mushcado @bethbrodovsky Great storytelling does take time but creates strong relationships better conversion over time.#CMWorld

@thedavepepper

 

@Bonini84 That’s why it’s up to us to be a force for good right! #marketinggoodguys #CMWorld

@eccushing

 

Can we please call long form publishing under its real name = blogging. Not available for company pages and unclear Seo value #CMWorld

@micadam

 

Great points! #cmworld I gave @KDADouglas +K about Marketing on @klout https://klout.com/KDADouglas?n=tw&v=plusk_gave

@bukowski33

 

Colour me thick, but I have no idea what a “paste special” is @tracibrowne c @mikemyers614 @JasonMillerCA #CMWorld

@jgombita

 

A5: I work with doctors from Johns Hopkins and I think sharing their content improves the authority of the whole hospital  #cmworld

@PSEO_Inc

 

@bethbrodovsky @CrowdContent but what if you convinced me you could help me and then left me hanging without an offer?  #cmworld

@tracibrowne

 

A5: If you’re service based, it conveys the value/knowledge of your people. #CMWorld

@Bonini84

 

A5: (you mean employees, right) getting employees to share the brand’s message with their groups can be huge benefit to the brand #CMWorld

@mikemyers614

 

A5: The benefits are many. For businesses who have their employees publishing, the benefit is collective thought leadership. #CMWorld

@JasonMillerCA

 

A5: Highlights the faces behind the brand. Gives employees a chance to become thought leaders. A rising tide lifts all boats! #cmworld

@AJutah

 

@CMIContent: A5: Establishes your company as an employer of passionate, engaging people who meet their audience where they live.  #CMWorld

@webmastergirl

 

@jgombita @mikemyers614 @JasonMillerCA what if its great content? #CMWorld

@thedavepepper

 

You have to be strategic with LI publisher-some post 3-4 x a wk. It’s not that you can publish, it’s how you can help your aud. #cmworld

@SusynEliseDuris

 

@bukowski33 I agree with your comments. It is always important to post relevant information to be in or currently in. #CMWorld

@GTAmissions1

 

Love your Social wisdom! #cmworld I gave @Bonini84 +K about Social Media on @klout https://klout.com/Bonini84?n=tw&v=plusk_gave

@bukowski33

 

MT @webmastergirl A5: Establishes company as an employer of passionate, engaging people who meet their audience where they live #cmworld

@CMIContent

 

BTW I am a @LinkedIn believer but a realist #CMWorld

@micadam

 

A5: For individuals, the benefit is building a personal brand & taking a unique point of view on topics. #CMWorld

@JasonMillerCA

 

A5: For both, it’s an opportunity to inspire, to tell your story, to align your business & employees with a vision. #CMWorld

@JasonMillerCA

 

A5. Individual presence is always more engaging to audience.  Let’s brand and audience establish more lasting rapport longer term. #CMWorld

@Andrew7000

 

@thedavepepper @jgombita @JasonMillerCA Customize it for that publication. Brands look foolish using the same content everywhere. #CMWorld

@mikemyers614

 

@AJutah @RepCapital Agree. Great strategy. Thanks. #CMWorld

@thedavepepper

 

A5: Let the world know what your business stands for, and what it does NOT stand for. That’s thought leadership. #CMWorld #Differentiation

@JasonMillerCA

 

A5: Ultimately people always want to work w/ people. Your co. name may get you in the door, but only the meeting will lose the biz. #CMWorld

@bdotagency

 

@CMIContent @webmastergirl Good thinking. #CMWorld

@GTAmissions1

 

A5: Employees are best brand advocates. Posts have to feel genuine & enthusiastic, or it shows. #cmworld

@EagleEyedEditor

 

A5: Well for one, people relate to other people more so than to companies. Show that your sales people are experts #CMWorld

@Amazingly_Stacy

 

If LI mate consistently produces good content, I’m prolly reading her/his blog already @thedavepepper @mikemyers614 @JasonMillerCA #CMWorld

@jgombita

 

A5 I think this aspect of LinkedIn allows makes the employer more personal and relatable to the consumer #CMWorld

@RanielleDeardon

 

@CMIContent Yes! Thought leadership is Experience+Visibility=Authority. They all need to be working together. #CMWorld

@Bonini84

 

A3:  Using the publisher platform with alot of images works really well.. @CMIContent @LinkedIn #CMWorld

@EricCozart

 

A5 Question assumes you could stop them if you wanted to…can you? Should you?   #cmworld

@tracibrowne

 

@CMIContent @LinkedIn against the terms of service? #CMWorld

@micadam

 

@CMIContent @LinkedIn #CMworld consumers want to talk to humans not brands! Brand ambassadors put faces behind the company

@bryanandrewlee

 

A5: Posting individually (assuming it’s good content) reflects back on to the org. Not to mention can broaden their audience. #cmworld

@JeremyBednarski

 

By the way, for some reason Klout has me ranked as influential for the topic of Jar Jar Binks. #CMworld. Not sure what happened there.

@JasonMillerCA

 

@jgombita @mikemyers614 @JasonMillerCA Good point! #CMWorld

@thedavepepper

 

MT @JasonMillerCA: A5: For businesses who have their employees publishing, the benefit is collective thought leadership. #CMWorld

@admom1

 

Great discussion at the 9th Hole of #CMWorld today. Very helpful & timely w/planning for @LinkedIn content underway!

@bendgibbons

 

A5: @CMIContent @LinkedIn I re-publish alot of our blog content, and work inside groups to promote non-spam content.. works well #CMWorld

@EricCozart

 

@bendgibbons love when it works out that way!  #cmworld

@CMIContent

 

@JasonMillerCA LOL! Have you seen @PRNews #wordsbracket contest (most-overused)? Thought leadership vying w/ leverage for the win. #CMWorld

@jgombita

 

@CMIContent @bendgibbons Making the turn…#CMWorld

@mikemyers614

 

Agreed @thedavepepper @bethbrodovsky Great storytelling does take time but creates strong relationships better conversion over time #CMWorld

@Mushcado

 

@tracibrowne @bethbrodovsky Our linkedin posting is education instead of directly promoting a sale. Depends on nature of content #cmworld

@CrowdContent

 

@tracibrowne SoMe policies/guidelines needed. Don’t want ppl accidentally revealing vital company info to competitors. #cmworld

@EagleEyedEditor

 

A5. This gets murky forme.I have no problems sharing #HR content in groups,but hesitant to publish on profile-I’m a #marketer first #CMWorld

@eccushing

 

A5: @CMIContent @JasonMillerCA Showing yourself to humanity, warts and all, personalizes an otherwise non-personal “brand” #CMWorld

@EricCozart

 

A5 I’m hearing a resounding yes on this one…but poor writing, errors, etc. could have opposite effect #cmworld

@tracibrowne

 

A5: Allows them to connect with audiences authentically, by passing restrictive brand guidelines #CMWorld

@KDADouglas

 

@JasonMillerCA this is pretty phenomenal news, Jason! lol  #cmworld

@CMIContent

 

A5 Individuals from companies can build their personal brand as well as help make the company message more engaging to the public  #CMWorld

@SobieskiNIck

 

@JasonMillerCA #CMWorld either that’s the greatest or most terrible thing. #goodluck

@bryanandrewlee

 

@JasonMillerCA I think someone’s having some fun with you there…lol #cmworld

@JeremyBednarski

 

Q6: Do certain types of posts/topics on @LinkedIn resonate with your audience? Is it all career­-focused? #CMWorld

 

@bethbrodovsky @tracibrowne at some point you have to ask for the business to close the deal 🙂  #CMWorld

@thedavepepper

 

@JasonMillerCA good to know you think so as you tend to Favorite the person commenting on my #CMWorld comments @thedavepepper @mikemyers614

@jgombita

 

@bethbrodovsky @tracibrowne CONNECT. It’s a social network. It’s as easy as sending a message, no form fill required ; ) #CMWorld

@Bonini84

 

@tracibrowne Yes, but you have to let people be themselves, too. #authentic #CMWorld

@mikemyers614

 

A6: Images and when appropriate – humor.  #cmworld

@PSEO_Inc

 

A5: @eccushing I’m the same I like to keep my profile neutral. Posting on behalf of company may be good for them, not for me #CMWorld

@KDADouglas

 

@CMIContent @JasonMillerCA  hey Klout is Klout LOL #CMWorld

@thedavepepper

 

@PSEO_Inc Even for the serious things a little humor is always good. 🙂 #CMWorld

@AnOrchidInBloom

 

@mikemyers614 I guess, what do you do when employees post crap and make you look amateur is a question for another time #cmworld

@tracibrowne

 

A thought leader transforms an idea into something truly novel then shares it with the word. LI is where those ideas are shared #CMWorld

@JasonMillerCA

 

@AnOrchidInBloom @PSEO_Inc ESPECIALLY for the serious things 😉 #cmworld

@lindadessau

 

A6: I think LI has really gotten away from the label of being an online resume…doing some good things marketers can use. #CMWorld

@mikemyers614

 

A6: Check this out: “Best Practices: Publishing Content On LinkedIn Articles” http://linkd.in/1O44XQw #cmworld

@AJutah

 

A5: It also allows for engagement with company staff, increasing numbers of sharable posts and @LinkedIn usability too! #cmworld

@Star_Content

 

A6: Our spin on industry-related topics has proven to be our draw. Those who feel we bring up good points want to work w/us. #CMWorld

@bdotagency

 

Q6.  Doesn’t need to be soly career focused. Today’s careerists taking holistic approach so leadership & life lessons resonate. #CMWorld

@Andrew7000

 

Seriously…what is @marketmachines? #cmworld

@tracibrowne

 

@lindadessau @PSEO_Inc That’s what I think, too, Linda! #CMWorld

@AnOrchidInBloom

 

A6: We see a ton of value in image heavy “How-To” landing page content with our audience @instapage @CMIContent @LinkedIn #CMWorld

@EricCozart

 

A6: Posts that focus on how people can do their jobs better. The caveat? They need to be personal, you have to bleed a little. #CMWorld

@Bonini84

 

Happening now! Submit your #LinkedInMktg questions to @JasonMillerCA with hashtag #CMWorld http://t.co/tC2oxHPIvw

@LinkedInMktg

 

@tracibrowne It’s not an easy one, but you can’t fake it for them, either. #CMWorld

@mikemyers614

 

I post podcast highlights, links to the episode & link to my site if the topic is relevant. Only 1 spam complaint in a year. #CMWorld

@bethbrodovsky

 

@CMIContent @LinkedIn #CMworld Q6: posts most engaging are those that provide helpful resources and tips i.e. articles

@bryanandrewlee

 

A6: I see XYZCo Alumni associations get traction. While ppl want 2 stay in touch, eyeballs seem 2 gravitate 2 job opps. #cmworld

@KipMeacham

 

A5) You’re encouraging your entourage to develop, both personally and professionally. Great for them, great for brand. win/win. #cmworld

@CrowdContent

 

@JasonMillerCA Long-form is gr8. For us, shorter is working better (under 1K). That said, we constantly test on LI. It’s that impt. #CMWorld

@SusynEliseDuris

 

A6: From my experience, posts that are inspiring, that are helping & not selling, or that tell a story do very well. #CMWorld

@JasonMillerCA

 

Great way to put it! #CMWorld  https://twitter.com/cmicontent/status/585474867690151936

@cdelaney_1231

 

A6: Helpful career advice resonates with me. Anything that provides value to my stage of life #CMWorld

@Amazingly_Stacy

 

@tracibrowne @marketmachines IDK, blocked them last week. Annoying #CMWorld

@mikemyers614

 

A6: No theory based posts; prescriptive posts based on my experience do very well. #CMWorld

@Bonini84

 

@jgombita @JasonMillerCA I’ll see your “thought leadership” and raise you a “growth hacking” [Most over-used word]  #CMWorld

@AnneJanzer

 

@KDADouglas @eccushing It just depends on if your company’s industry is authentic to you. I went through that with my last job. #cmworld

@JeremyBednarski

 

@Bonini84 @lindadessau LOVE IT. #CMWorld #nailedit

@JasonMillerCA

 

@tracibrowne Haha I know! So many RTs, so little info! @marketmachines #CMWorld http://t.co/PplXLt5dIV

@eccushing

 

@mikemyers614 you can’t block them from the chat feed on tchat though can you?  @marketmachines is very annoying #cmworld

@tracibrowne

 

A6 career or industry related with broad appeal content resonate on LI #CMWorld

@thedavepepper

 

A6 While LinkedIn is a very professional platform, adding a personal post here and there can help with relating with consumers #CMWorld

@RanielleDeardon

 

@JasonMillerCA And the Star Wars people are happy about that! http://gph.to/1Cj8WAf #cmworld

@EagleEyedEditor

 

@mikemyers614 @tracibrowne @marketmachines I just blocked them too. I don’t like spam especially if their tweets may be automated. #CMWorld

@GTAmissions1

 

A6. Self-improvement anecdotes–the experiential–catch my eye, BTW.  #cmworld

@KipMeacham

 

@eccushing @tracibrowne @marketmachines ha ha ha don’t get us started!  #cmworld

@CMIContent

 

@tracibrowne @marketmachines I used the wrong word. I muted them in TweetDeck. #CMWorld

@mikemyers614

 

@JasonMillerCA @lindadessau It’s amazing how far candor and transparency goes. @dougkessler is a pro at this. #CMWorld

@Bonini84

 

MT @RanielleDeardon A6 While LinkedIn is a professional platform, adding a personal post can help with relating with consumers #cmworld

@CMIContent

 

MT @KipMeacham: A6. Self-improvement anecdotes–the experiential–catch my eye [on LinkedIn]  #cmworld

@lindadessau

 

I guess their name is the first giant clue @CMIContent @eccushing @marketmachines  #cmworld

@tracibrowne

 

A6 and content that adds story, data, expert quote along with why’s and a little bit of the how is content I love to read…  #cmworld

@SusynEliseDuris

 

A6: Before you dive into writing, do some reading. research, commenting Find the folks that inspire you and watch how they do it. #CMWorld.

@JasonMillerCA

 

A6: Informative posts that will educate audiences specific to their current roles work very well #CMWorld

@Star_Content

 

I’m pretty happy I just closed a deal from all the awareness @RepCapital: LI publishing is about awareness to me, not closing deals #CMWorld

@bethbrodovsky

 

haRT @AnneJanzer: @jgombita @JasonMillerCA I’ll see your “thought leadership” & raise you a “growth hacking” [Most over-used word]  #CMWorld

@admom1

 

A6: Short, visual & humorous works with my audience! Adding to their knowledge helps too. #cmworld

@EagleEyedEditor

 

@AnneJanzer don’t think “growth hacking” was in @PRNews #wordsbracket contest (re: overused “PR” words)–could be! @JasonMillerCA #CMWorld

@jgombita

 

Q7: What are some ways to repurpose content to @LinkedIn? How can LinkedIn content be repurposed other ways? #CMWorld

 

A6: Personal stories tend to resonate more and perform better. Those happen to be more career based too. #cmworld

@JeremyBednarski

 

A6: People are trying to align careers with their values and lives – the LI content reflects this #CMworld

@AnneJanzer

 

#CMWorld hey @JasonMillerCA my #LinkedInMktg ques: Can we not do away with follower count on showcase pages?

@illusionatorr

 

Buzzwords aren’t going away, we just need to get better at ignoring them. #CMWorld

@JasonMillerCA

 

hello #cmworld! A6) posts on LinkedIn are more than career’s focused. They include from handy tips for leaders to social media marketing!

@Liliholl

 

@Bonini84 My pet peeve by far. At least provide a rational or offer something new to the conversation. #CMWorld

@The_Hillman

 

@RanielleDeardon Personal posts on @LinkedIn always confuse me at first. Like I stumbled into an uglier @Facebook #cmworld

@RepCapital

 

A6: As we look for #designers we see crazy graphics all the time now and Love it! #CMWorld @CMIContent @LinkedIn @JasonMillerCA

@MarketingMrkt

 

@RanielleDeardon A6 agreed! You just have to be careful it doesn’t become instgram, there’s a certain professionalism required  #CMWorld

@bryanandrewlee

 

A7: Tailor existing content to the channel. That’s critical. Behavior on LinkedIn is much different than your blog, Medium, etc. #CMWorld

@Bonini84

 

Someone said something about “closing deals” – I don’t like the “bad selling” that occurs on LI. We get 6-7 mktg msgs on avg a wk. #cmworld

@SusynEliseDuris

 

A7: We are going to podcast a post so you can listen to it as well read it.  #cmworld

@PSEO_Inc

 

Bingo! MT @JasonMillerCA: A6: Posts that are inspiring, that are helping & not selling, or that tell a story do very well. #CMWorld

@SFCpdx

 

@RepCapital @RanielleDeardon @LinkedIn @Facebook Tweets that make me type Hmmm…. #CMWorld

@KipMeacham

 

A7: I’ve broken down earlier posts so the LinkedIn version is just ONE brief point #cmworld

@lindadessau

 

@The_Hillman Lots of people attempting to skip the line right to “influencer.” #CMWorld

@Bonini84

 

A7: Add infographics, storytelling visuals to blog posts. Keep your page constantly updated with new material; don’t abandon it. #cmworld

@EagleEyedEditor

 

A6) As long as content is relevant to your audience and helps them become better educated, it does not have to be directly career. #cmworld

@CrowdContent

 

@mikemyers614 @tracibrowne @marketmachines I straight up blocked them on TweetDeck. Much quieter feed now. #CMWorld

@SparkerWorks

 

On #CTAs in LinkedIn posts – I don’t mind company ones so much, but there are far too many “buy my book!” posts #CanYouNot #cmworld

@eccushing

 

MT @EagleEyedEditor A7: Add storytelling visuals to blog posts. Keep your page constantly updated w/new material; don’t abandon it. #cmworld

@CMIContent

 

To repurpose blog posts on LinkedIn.. MT @EagleEyedEditor: A7: Add infographics, storytelling visuals to blog posts. #cmworld

@lindadessau

 

Q7.  I find any serious studies or articles on leadership, work like balance & breakthroughs in specific professions resonate. #CMWorld

@Andrew7000

 

A7: Share video in article that provides more context and post to LinkedIn  Pulse #CMWorld

@KDADouglas

 

A7: You can repurpose blog posts, articles, vids. LinkedIn – alike other platforms – can be utilized to share our valuable content #CMWorld

@Star_Content

 

How to Use LinkedIn: The Ultimate List of LinkedIn Tips http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx via @hubspot @pamelump #CMWorld

@bukowski33

 

A7: Tweak your content to fit other platforms such as Slideshare, create a video about it, etc. #CMWorld

@Amazingly_Stacy

 

A7: I write about this in my book Welcome to the Funnel – Create a BIG ROCK content piece then repurpose the hell out of it. #CMWorld

@JasonMillerCA

 

A7) LinkedIn is great for re-purposing blogposts thanks to their segmentation capabilities.  #cmworld

@Liliholl

 

A7. All things being equal, LI tends to curate “essay style” content. Agree with @EAgleEyedEditor on need for more visual. #cmworld

@KipMeacham

 

A7 – Added content I’ve guest-blogged as well as things from @M4_Comm blog to LI. And vice versa – LI post turned into a blog post. #cmworld

@SusynEliseDuris

 

Awareness is an expensive business model.@SusynEliseDuris You can be helpful & still focused on conversion #CMWorld

@bethbrodovsky

 

A7: Use long form content to create an infographic; Use an infographic to create long form content #CMWorld

@mikemyers614

 

A7 I’m experimenting with LinkedIn for thought leadership and blog for how-tos #cmworld

@tracibrowne

 

A7: Upload a @Slideshare deck to your profile, or curate content from your industry into a post. #cmworld

@AJutah

 

@lindadessau and drive readers to the original full content? yes.#CMWorld

@thedavepepper

 

A3 It’s def. worth taking time to select strong art, even if main content is a lengthy text post. You’ll see greater reach #cmworld

@RepCapital

 

A7: One Big Rock piece of content can fuel social & demand gen for an entire quarter & sometimes much longer. #CMWorld

@JasonMillerCA

 

@eccushing Repurposed product pages essentially. So far from the point. #CMWorld

@Bonini84

 

@thedavepepper Not necessarily. Sometimes, but in this case I’m saying divide up into smaller stand-alone pieces. #cmworld

@lindadessau

 

@CMIContent Q7 helps to shorten posts less than 2 sentences with an image but ensure the image is cropped properly! @LinkedIn #CMWorld

@bryanandrewlee

 

Here’s how you can upload a Slideshare presentation to Linkedin: http://linkd.in/1NRg5y8 #cmworld

@AJutah

 

A7: Ask yourself what conversation you want to own, create the big rock, repurpose, plug it into LI and go. #CMWorld #AlwaysOn

@JasonMillerCA

 

@Bonini84 Tell me about it. The people who get the work are those who can implement. Talk is cheap just like blue sky thinking. #CMWorld

@The_Hillman

 

@RanielleDeardon You can be personal without oversharing! https://www.linkedin.com/pulse/who-hell-you-reading-5-things-me-sarah-parker?trk=mp-reader-card #CMWorld

@SparkerWorks

 

@JasonMillerCA I liken this to a CD. Considering your repurposing like the hit singles that drive people to buy the whole CD. #cmworld

@JeremyBednarski

 

#ViolentAgreement on #LongForm to #Infographic opportunity and upside, @mikemyers614  #cmworld

@KipMeacham

 

@The_Hillman Yup. True influencers are PROLIFIC doers. #CMWorld

@Bonini84

 

@KipMeacham Thank you, kind sir. #cmworld

@EagleEyedEditor

 

A7: Place your content in many places (that make sense) so you can reach your audience via their favorite method #CMWorld

@Amazingly_Stacy

 

@Bonini84 @lindadessau @dougkessler Doug is one of my all time favorite marketers. He inspires me to be better at what I do. #CMWorld

@JasonMillerCA

 

Now put the keyboard down and step away, @mikemyers614 B^D  #cmworld

@KipMeacham

 

Q8: What brands and companies are excelling in #contentmarketing on @LinkedIn? #CMWorld

 

Wikipedia definition re: growth hacking: http://en.wikipedia.org/wiki/Growth_hacking #CMWorld #wordsbracket

@jgombita

 

JasonMillerCA: A7: Ask yourself what conversation you want to own, create the big rock, repurpose, plug it into LI and go. #CMWorld #Always…

@PlugsPlug

 

@tracibrowne @bethbrodovsky There’s a right way and a wrong way to conduct awareness. Mass-mailing isn’t a sound strategy. #CMWorld

@SusynEliseDuris

 

Like! MT @JeremyBednarski: @JasonMillerCA Considering your repurposing like the hit singles that drive people to buy the whole CD. #cmworld

@admom1

 

@JasonMillerCA @Bonini84 @lindadessau @dougkessler we agree!  #cmworld

@CMIContent

 

@Bonini84 Always happens: great headline& I click “This post will add so much value to my life!…if I shell out $42 on your book” #CMWorld

@eccushing

 

#ViolentAgreement @KipMeacham @mikemyers614 #CMWorld

@thedavepepper

 

@JasonMillerCA @lindadessau @dougkessler Likewise. Is there anyone better at drawing empathy? Damn he’s good. #CMWorld

@Bonini84

 

A7) Content wise, people on LinkedIn are after the latest industry trends, studies, relevant events, meet ups, thought leadership #cmworld

@Liliholl

 

A7: SlideShare is an amazing resource. It’s not just a content repository, it’s a platform for visual content thought leadership. #CMWorld

@JasonMillerCA

 

@bethbrodovsky 1/2 Unfortunately those folks aren’t focused on the helping piece, just the conversion piece. #CMWorld

@SusynEliseDuris

 

A8: 8 Companies Totally Rocking Their LinkedIn Company Pages http://qub.me/u0FTDl #cmworld

@PSEO_Inc

 

@CMIContent @LinkedIn A8: I would say TD since they try to be in the social media platforms where there are users. #CMWorld

@GTAmissions1

 

Q8.  I see the largest employers who need to recruit steady stream of talent being most innovative on linkedin out of necessity #CMWorld

@Andrew7000

 

A8: 8 Companies Totally Rocking Their LinkedIn Company Pages http://ln.is/blog.hubspot.com/mar/xxLOC #cmworld

@PSEO_Inc

 

@JasonMillerCA @SlideShare is on my list of platforms to review in my next content marketing strategy session #cmworld

@lindadessau

 

.@SparkerWorks @RanielleDeardon Love this idea! Great way to incorporate personal details in a more professional environment #CMWorld

@cdelaney_1231

 

A8: I’m more about the individual’s posting content. Feels more personal to me. @dharmesh is ALWAYS a must read when he posts. #CMWorld

@Bonini84

 

A7: Re: SlideShare – Take the content you have and repurpose that into a self guided visual journey on SS. #CMWorld #VisualKicksTextsAss

@JasonMillerCA

 

@JasonMillerCA Plus, great for reading up on all sorts of topics. #cmworld

@EagleEyedEditor

 

@Bonini84 @dharmesh @Robert_Rose is another good one…does a nice job with LI #CMWorld

@mikemyers614

 

@JasonMillerCA And the search engines love slideshare #cmworld

@PSEO_Inc

 

@Bonini84 I agree with you…I don’t think of companies who do well on linkedin, just individuals #cmworld

@tracibrowne

 

We think Cleveland is fabulous all year round, but it’s extra special for #CMWorld! #ThisI…http://ift.tt/1O47HgF http://t.co/vel7jasM7d

@CMIContent

 

Wikipedia definition re: growth hacking: http://en.wikipedia.org/wiki/Growth_hacking #CMWorld #wordsbracket

@gekobraa

 

@lindadessau @JasonMillerCA @SlideShare is innovative content marketing #CMWorld

@connieurway

 

@mikemyers614 @Bonini84 @dharmesh we won’t disagree with that!  #cmworld

@CMIContent

 

@bethbrodovsky 2/2 brands shouldn’t be focused on conversion at awareness stage. ABC is always be connecting not always be closing #CMWorld

@SusynEliseDuris

 

A8. They’re always on their lists, but I enjoy @Hubspot on LinkedIn  #cmworld

@eccushing

 

@PSEO_Inc @JasonMillerCA I love SlideShare. 🙂 #CMWorld

@AnOrchidInBloom

A8: Go to http://t.co/0z9ngrpj9I, scroll to “Channels” and select the verticals you’re interested in. #cmworld

@AJutah

 

@thedavepepper @bethbrodovsky That’s a golden rule for content across the board; no matter where audience is reading, need balance #CMWorld

@SparkerWorks

 

.@Liliholl Agreed. Data driven posts such as studies go a long way in demonstrating industry expertise. #CMWorld

@CrowdContent

 

@PSEO_Inc Excellent list. Thanx for sharing. #CMWorld

@thedavepepper

 

@bethbrodovsky 2/2 brands shouldn’t be focused on conversion at awareness stage. ABC is always be connecting not always be closing #CMWorld

@RepCapital

 

@thedavepepper @bethbrodovsky Twitter, Facebook, your blog, anywhere. No matter how engaging you are nobody wants 24/7 salesy CTAs #CMWorld

@SparkerWorks

 

We’ll spend the last 10 minutes asking @JasonMillerCA questions. Ask now! #CMWorld

@CMIContent

 

@JasonMillerCA fyi, for (@PRConversations) curation purposes, I subscribe to weekly Top @SlideShare email. Often select from it. #CMWorld

@jgombita

 

Great point > MT @SparkerWorks: @thedavepepper @bethbrodovsky …no matter where audience is reading, need balance #CMWorld

@mikemyers614

 

@bethbrodovsky I don’t understand mantra of content shouldn’t sell, only educate. Nothing wrong with selling me something I want #cmworld

@tracibrowne

 

A7: One point I don’t think I saw; value of LinkedIn content for global companies – great resource for salespeople/customers. #cmworld

@admom1

 

.@jasonmillerCA What @LinkedIn Marketing Solutions resources would you recommend we dig in to? #CMWorld

@CMIContent

 

LinkedIn has done a great job with B2B…is that still (or was it ever) the focus or will B2C brands be a target for LI as well? #CMWorld

@mikemyers614

 

@CMIContent @JasonMillerCA How do you stay so awesome? #CMWorld #softball

@webby2001

 

@JasonMillerCA Do you use your won pics in graphics and where else do you find photos? #cmworld

@PSEO_Inc

 

@JasonMillerCA how do you feel about being a renowned world expert on Jar Jar Binks? #CMWorld

@bryanandrewlee

 

@mikemyers614 I hope #B2C keeps its mitts off.Every other social channel is tailor-made for consumer interaction. Let #B2B have 1!  #cmworld

@eccushing

 

The BEST resource for LinkedIn Marketing is the Sophisticated Marketer’s Guide to LI: https://business.linkedin.com/marketing-solutions/c/14/1/sophisticated-guide-for-marketing #CMWorld & our LMS Blog : )

@JasonMillerCA

 

@tracibrowne @bethbrodovsky I think it’s a matter of how quickly you go in for the sell. Let it work organically #cmworld

@RepCapital

 

@bryanandrewlee @JasonMillerCA I’m not sure that’s something to brag about… #CMWorld

@AnOrchidInBloom

 

@eccushing Yes, there’s something to be said for focus, after all. Just wondering what LI focus will be #CMWorld

@mikemyers614

 

@CMIContent @JasonMillerCA LinkedIn has grown so fast, highly engaged audience. Do you predict continued huge growth for platform?#CMWorld

@Andrew7000

 

@bryanandrewlee @JasonMillerCA Wait what? I must know more. #intrigued  #cmworld

@eccushing

 

.@JasonMillerCA What do you think the role of @LinkedIn is regarding recruiting? #CMWorld

@Star_Content

 

The Sophisticated Marketer’s Guide to LinkedIn – http://qub.me/THewYS #cmworld

@PSEO_Inc

 

If you want to own a conversation you need to move from thinking like a publisher to actually publishing like one.  #CMWorld.

@JasonMillerCA

 

There is too much assumption no one understands how to have balance-many do it well, not either/or @SusynEliseDuris @bethbrodovsky #CMWorld

@tracibrowne

 

@JasonMillerCA sounds like something a wise man we know would say 🙂  #cmworld

@CMIContent

 

@mikemyers614 Definitely. It’s been an interesting evolution for LinkedIn. I don’t think it’s found its stride yet. #CMWorld

@eccushing

 

@eccushing They’ve done a nice job distancing themselves from the online resume thing…wonder what’s next? #CMWorld

@mikemyers614

 

@bryanandrewlee @mikemyers614 I’m in. Let’s start designing banners and slogans #B2BRevolution #WeCanBeCleverToo #CMWorld

@eccushing

 

How to make 8 pieces of content from 1 piece of content http://www.convinceandconvert.com/content-marketing/how-to-make-8-pieces-of-content-from-1-piece-of-content/ #ContentMarketing #cmworld #f

@antbriones

 

@RepCapital what does that mean-let it happen organically? As a buyer I don’t want to have to hunt down the solution @bethbrodovsky #cmworld

@tracibrowne

 

@JasonMillerCA yes, I have it and it rocks! #CMWorld

@Liliholl

 

So many great comments & questions. If I don’t get to yours I promise to follow up. #CMWorld

@JasonMillerCA

 

@eccushing @bryanandrewlee @mikemyers614 Read this as “designing bananas”so that’s a good start to stand out right there #CMWorld

@SparkerWorks

 

By the way, the first five people who tweet me the last concert I went to I will send you a copy of my book Welcome to the Funnel. #CMworld

@JasonMillerCA

 

Kyle at tchat.io is my new favorite person! (just thought he deserved a shoutout for eliminating spam) #cmworld

@tracibrowne

 

@JasonMillerCA @bryanandrewlee Bright side-17k people found you funny. That’s a win no matter what it’s about #JarJarIsTooEasy #CMWorld

@eccushing

 

.@JasonMillerCA Ben Harper! #CMWorld

@Amazingly_Stacy

 

@tracibrowne do you find tchat.io more stable than http://t.co/iDBYG4hKi5?  #cmworld

@KipMeacham

 

@JasonMillerCA John Paul Jones at the TLA in Philly #cmworld

@tracibrowne

 

@tracibrowne @bethbrodovsky (1/2) If all you are focused on is conversion, it does not end well.  #CMWorld

@SusynEliseDuris

 

@admom1 generally I see the opposite: A full (or partial) transcript of spoken words from podcast on dedicated blog c @PSEO_Inc #cmworld

@jgombita

 

@SparkerWorks @bryanandrewlee @mikemyers614 “Designing Bananas” sounds like a brilliant reality competition show #milliondollaridea #CMWorld

@eccushing

 

@JasonMillerCA Bieber #CMWorld

@SparkerWorks

 

@eccushing @SparkerWorks @bryanandrewlee @mikemyers614 we’d like a cut if this happens lol  #cmworld

@CMIContent

 

@tracibrowne @bethbrodovsky (2/2) Focus should be on helping buyer, taking their journey with them, helping every step of the way. #CMWorld

@SusynEliseDuris

 

@eccushing @SparkerWorks @bryanandrewlee I’m thinking same shape…but orange. Right @CMIContent? #CMWorld

@mikemyers614

 

@SparkerWorks @JasonMillerCA That was funny. #CMWorld

@mikemyers614

 

@KipMeacham @tracibrowne I use tchat.io exculsively #cmworld

@lindadessau

 

@JasonMillerCA Tony Harnell? #CMWorld

@Amazingly_Stacy

 

@mikemyers614 @eccushing @SparkerWorks @bryanandrewlee touche #cmworld

@CMIContent

 

We’re here every Tues! Next week, @LisaBeets talks about using research in your #contentmarketing strategy! http://cmi.media/twitterchats #CMWorld

@CMIContent

 

@JasonMillerCA La Femme #cmworld

@Star_Content

 

@SusynEliseDuris here’s the problem with the journey…everyone’s journey starts and ends different places @bethbrodovsky  #cmworld

@tracibrowne

 

@tracibrowne There’s a world between pitching at first contact &  never making an offer. Jump too soon & you get blocked #cmworld

@RepCapital

 

Thanks for the valuable and engaging chat today @CMIContent & @JasonMillerCA. See you nxt week. Same time, same place. #CMWorld

@CrowdContent

 

Thanks @CMIContent and @JasonMillerCA! Another hour flown by where I’ve gained a ton of knowledge. Great stuff! #cmworld

@JeremyBednarski

 

Find more info on @JasonMillerCA, check out his blog: http://t.co/2ZmGvDCBb1­-media­-cocktail/ #CMWorld

@CMIContent

 

@SusynEliseDuris that’s why some content needs to sell…not everyone is at the beginning of the journey @bethbrodovsky  #cmworld

@tracibrowne

 

Thanks for having me as a guest today @CMIContent I wouldn’t be where I’m at today without you as a resource & a friend : ). #CMworld

@JasonMillerCA

 

Have you registered yet for #CMWorld 2015? We’d love to chat with you there! Code CMWSOCIAL saves $100! http://cmi.media/cmw

@CMIContent

 

@tracibrowne @SusynEliseDuris @bethbrodovsky Good point…journey is circular with people hopping in and out at different points #CMWorld

@mikemyers614

 

Have you tried it? Twitter finally quotes tweets without wasting text! http://www.engadget.com/2015/04/07/twitter-revamps-quote-tweet/ #cmworld

@Liliholl

 

@mikemyers614 I think we need to remember that sales is not the same as spam, sales is helpful too @SusynEliseDuris @bethbrodovsky  #cmworld

@tracibrowne

 

.@tracibrowne (1/2) I was talking about too many folks on LI are mass-marketing in a very bad way  @bethbrodovsky #CMWorld

@SusynEliseDuris

 

@tracibrowne takes winner of TOTC (Tweet of the Chat) Award, IMHO @mikemyers614 @SusynEliseDuris @bethbrodovsky #CMWorld

@KipMeacham

 

@tracibrowne @bethbrodovsky (2/2) They market to person without knowing person and that’s wrong – sales, spam, whatever, Wrong. #CMWorld

@SusynEliseDuris

 

TOTC pronounced “tot-SEE”, BTW @tracibrowne @mikemyers614 @SusynEliseDuris @bethbrodovsky #cmworld

@KipMeacham

 

They like me! They really really like me! @KipMeacham @mikemyers614 @SusynEliseDuris @bethbrodovsky #CMWorld

@tracibrowne

 

@tracibrowne @mikemyers614 @bethbrodovsky (1/2) Yes, people enter at diff pts of journey, that’s why you have to know touch pts. #CMWorld

@SusynEliseDuris

 

@tracibrowne @mikemyers614 @bethbrodovsky (2/2) and appropriately match the content to those touchpoints. #CMWorld

@SusynEliseDuris

 

Tips For Creating A Visual Content Marketing Strategy http://ow.ly/LiSQi #CMWorld

@toprank

 

Touché@CMIContent amigos! #CMWorld #AnythingButStandardTweetChat

@KipMeacham

 

@thedavepepper I’ve also heard LI called “the new Facebook for professionals” @CMIContent @JasonMillerCA … getting kind of “busy” #CMWorld

@jgombita

 

Great #CMWorld  chat moderated by @CMIContent. Great insight by @JasonMillerCA. I love what @LinkedIn is doing with #content. Gr8 strategy.

@SusynEliseDuris

 

@bryanandrewlee @CMIContent @mikemyers614 @SparkerWorks I just laughed out loud in a meeting reading this. Love it. Love everyone. #CMworld

@eccushing

 

I got pulled into a meeting, but wanted to say thanks for such an awesome chat! These are def some of my favorites  #cmworld

@eccushing

 

“We think Cleveland is fabulous all year round, but it’s extra special for #CMWorld! #ThisIsCLE #TravelTuesday”http://rightrelevance.com/tw/clevelandohrr/2b64d453bf4b82822c41c79fefac54da5362facc/cleveland%20oh/cleveland%20oh

@ClevelandOHRR